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hello<00:00:09.920><c> everyone</c><00:00:10.599><c> my</c><00:00:10.759><c> name</c><00:00:10.880><c> is</c><00:00:11.000><c> Gregory</c><00:00:11.320><c> Roco</c>

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hello everyone my name is Gregory Roco
 

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hello everyone my name is Gregory Roco
as<00:00:11.799><c> mentioned</c><00:00:12.519><c> and</c><00:00:12.880><c> um</c><00:00:13.320><c> I</c><00:00:13.440><c> tried</c><00:00:13.679><c> to</c><00:00:13.759><c> figure</c>

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as mentioned and um I tried to figure
 

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as mentioned and um I tried to figure
out<00:00:14.280><c> what</c><00:00:14.400><c> I</c><00:00:14.480><c> could</c><00:00:14.639><c> do</c><00:00:14.759><c> in</c><00:00:14.839><c> a</c><00:00:14.920><c> short</c><00:00:15.120><c> amount</c><00:00:15.280><c> of</c>

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out what I could do in a short amount of
 

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out what I could do in a short amount of
time<00:00:15.519><c> for</c><00:00:15.639><c> a</c><00:00:15.719><c> lightning</c><00:00:16.080><c> talk</c><00:00:16.840><c> I</c><00:00:16.960><c> felt</c><00:00:17.119><c> like</c>

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time for a lightning talk I felt like
 

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time for a lightning talk I felt like
you'd<00:00:17.560><c> have</c><00:00:17.640><c> a</c><00:00:17.720><c> lot</c><00:00:17.800><c> of</c><00:00:17.920><c> Highly</c><00:00:18.199><c> specific</c>

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you'd have a lot of Highly specific
 

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you'd have a lot of Highly specific
technical<00:00:19.000><c> talks</c><00:00:19.279><c> so</c><00:00:19.400><c> I</c><00:00:19.480><c> figured</c><00:00:19.800><c> I'd</c><00:00:20.000><c> give</c>

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technical talks so I figured I'd give
 

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technical talks so I figured I'd give
product<00:00:20.720><c> a</c><00:00:20.880><c> go</c><00:00:21.080><c> when</c><00:00:21.160><c> it</c><00:00:21.279><c> comes</c><00:00:21.439><c> to</c><00:00:21.640><c> giving</c><00:00:21.880><c> one</c>

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product a go when it comes to giving one
 

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product a go when it comes to giving one
of<00:00:22.199><c> these</c><00:00:22.880><c> so</c><00:00:23.160><c> the</c><00:00:23.279><c> title</c><00:00:23.560><c> itself</c><00:00:23.800><c> is</c><00:00:23.920><c> product</c>

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of these so the title itself is product
 

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of these so the title itself is product
Le<00:00:24.359><c> blockchain</c><00:00:24.720><c> development</c><00:00:25.240><c> so</c><00:00:25.359><c> it's</c><00:00:25.519><c> kind</c>

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Le blockchain development so it's kind
 

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Le blockchain development so it's kind
of<00:00:25.800><c> covering</c><00:00:26.199><c> the</c><00:00:26.359><c> whole</c><00:00:26.599><c> lineage</c><00:00:27.199><c> of</c><00:00:27.320><c> going</c>

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of covering the whole lineage of going
 

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of covering the whole lineage of going
from<00:00:27.720><c> product</c><00:00:28.000><c> Le</c><00:00:28.199><c> growth</c><00:00:28.439><c> for</c><00:00:28.640><c> startups</c><00:00:29.519><c> to</c>

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from product Le growth for startups to
 

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from product Le growth for startups to
uh<00:00:30.279><c> product</c><00:00:30.560><c> Le</c><00:00:30.759><c> protocol</c><00:00:31.119><c> development</c><00:00:31.519><c> which</c>

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uh product Le protocol development which
 

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uh product Le protocol development which
was<00:00:32.079><c> originally</c><00:00:32.480><c> coined</c><00:00:32.800><c> by</c><00:00:32.920><c> Dan</c><00:00:33.079><c> Romero</c><00:00:33.480><c> a</c>

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was originally coined by Dan Romero a
 

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was originally coined by Dan Romero a
couple<00:00:33.800><c> years</c><00:00:34.000><c> ago</c><00:00:34.239><c> and</c><00:00:34.399><c> thinking</c><00:00:34.600><c> about</c>

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couple years ago and thinking about
 

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couple years ago and thinking about
forecaster<00:00:35.719><c> and</c><00:00:35.840><c> then</c><00:00:36.000><c> finally</c><00:00:36.320><c> product</c><00:00:36.600><c> Le</c>

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forecaster and then finally product Le
 

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forecaster and then finally product Le
blockchain<00:00:37.120><c> development</c><00:00:37.480><c> which</c><00:00:37.600><c> is</c><00:00:37.719><c> this</c><00:00:37.960><c> new</c>

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blockchain development which is this new
 

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blockchain development which is this new
era<00:00:38.680><c> of</c><00:00:38.879><c> everyone</c><00:00:39.800><c> uh</c><00:00:39.960><c> seemingly</c><00:00:40.399><c> wanting</c>

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era of everyone uh seemingly wanting
 

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era of everyone uh seemingly wanting
their<00:00:40.920><c> own</c><00:00:41.200><c> block</c><00:00:41.520><c> space</c><00:00:41.800><c> for</c><00:00:42.120><c> some</c><00:00:42.520><c> strange</c>

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their own block space for some strange
 

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their own block space for some strange
reason<00:00:43.239><c> but</c><00:00:43.360><c> we'll</c><00:00:43.719><c> we'll</c><00:00:43.879><c> figure</c><00:00:44.120><c> it</c><00:00:44.239><c> out</c>

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reason but we'll we'll figure it out
 

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reason but we'll we'll figure it out
eventually<00:00:45.800><c> um</c><00:00:46.239><c> but</c><00:00:46.480><c> the</c><00:00:46.640><c> subtitle</c><00:00:47.079><c> here</c><00:00:47.160><c> is</c>

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eventually um but the subtitle here is
 

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eventually um but the subtitle here is
why<00:00:47.399><c> you're</c><00:00:47.520><c> wrong</c><00:00:47.680><c> and</c><00:00:47.800><c> the</c><00:00:47.879><c> market</c><00:00:48.120><c> is</c><00:00:48.320><c> Right</c>

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why you're wrong and the market is Right
 

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why you're wrong and the market is Right
deals<00:00:48.840><c> specifically</c><00:00:49.320><c> with</c><00:00:49.480><c> making</c><00:00:49.760><c> sure</c><00:00:50.000><c> that</c>

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deals specifically with making sure that
 

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deals specifically with making sure that
whenever<00:00:50.680><c> you</c><00:00:50.879><c> think</c><00:00:51.120><c> about</c><00:00:52.000><c> uh</c><00:00:52.160><c> product</c>

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whenever you think about uh product
 

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whenever you think about uh product
development<00:00:52.800><c> protocol</c><00:00:53.160><c> development</c><00:00:53.480><c> or</c><00:00:53.559><c> even</c>

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development protocol development or even
 

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development protocol development or even
blockchain<00:00:54.199><c> development</c><00:00:54.960><c> that</c><00:00:55.079><c> you</c><00:00:55.160><c> are</c>

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blockchain development that you are
 

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blockchain development that you are
serving<00:00:55.800><c> some</c><00:00:56.039><c> customer</c><00:00:56.399><c> need</c><00:00:56.800><c> and</c><00:00:57.000><c> not</c><00:00:57.320><c> your</c>

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serving some customer need and not your
 

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serving some customer need and not your
own<00:00:57.960><c> interests</c><00:00:58.719><c> to</c><00:00:58.879><c> a</c><00:00:58.960><c> certain</c><00:00:59.199><c> degree</c><00:00:59.440><c> you</c>

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own interests to a certain degree you
 

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own interests to a certain degree you
have<00:00:59.600><c> to</c><00:00:59.640><c> be</c><00:01:00.160><c> in</c><00:01:00.239><c> what</c><00:01:00.320><c> you're</c><00:01:00.399><c> doing</c><00:01:00.640><c> but</c><00:01:00.719><c> at</c>

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have to be in what you're doing but at
 

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have to be in what you're doing but at
the<00:01:00.920><c> same</c><00:01:01.120><c> time</c><00:01:01.239><c> you</c><00:01:01.320><c> have</c><00:01:01.399><c> to</c><00:01:01.480><c> serve</c><00:01:01.719><c> a</c><00:01:01.920><c> market</c>

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the same time you have to serve a market
 

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the same time you have to serve a market
um<00:01:03.760><c> and</c><00:01:03.920><c> a</c><00:01:04.040><c> disclaimer</c><00:01:04.519><c> to</c><00:01:04.720><c> this</c><00:01:04.920><c> talk</c><00:01:05.080><c> is</c><00:01:05.199><c> that</c>

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um and a disclaimer to this talk is that
 

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um and a disclaimer to this talk is that
I<00:01:05.400><c> was</c><00:01:05.519><c> a</c><00:01:05.600><c> founder</c><00:01:05.880><c> and</c><00:01:05.960><c> I</c><00:01:06.040><c> was</c><00:01:06.200><c> wrong</c><00:01:06.400><c> plenty</c>

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I was a founder and I was wrong plenty
 

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I was a founder and I was wrong plenty
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of times I specifically started my
 

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of times I specifically started my
career<00:01:09.119><c> in</c><00:01:09.640><c> uh</c><00:01:10.080><c> this</c><00:01:10.280><c> space</c><00:01:10.479><c> in</c><00:01:10.680><c> decentralized</c>

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career in uh this space in decentralized
 

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career in uh this space in decentralized
identity<00:01:11.920><c> which</c><00:01:12.159><c> namely</c><00:01:12.479><c> is</c><00:01:12.600><c> a</c><00:01:12.720><c> hard</c><00:01:12.960><c> space</c><00:01:13.200><c> to</c>

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identity which namely is a hard space to
 

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identity which namely is a hard space to
crack<00:01:13.600><c> when</c><00:01:13.720><c> it</c><00:01:13.799><c> comes</c><00:01:14.000><c> to</c><00:01:14.159><c> product</c>

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crack when it comes to product
 

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crack when it comes to product
development<00:01:15.280><c> and</c><00:01:15.520><c> probably</c><00:01:15.960><c> there</c><00:01:16.080><c> are</c><00:01:16.240><c> just</c>

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development and probably there are just
 

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development and probably there are just
very<00:01:16.920><c> few</c><00:01:17.920><c> uh</c><00:01:18.080><c> companies</c><00:01:18.400><c> and</c><00:01:18.560><c> protocols</c><00:01:18.960><c> that</c>

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very few uh companies and protocols that
 

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very few uh companies and protocols that
have<00:01:19.159><c> done</c><00:01:19.280><c> it</c><00:01:19.400><c> maybe</c><00:01:19.560><c> ens</c><00:01:19.960><c> is</c><00:01:20.079><c> the</c><00:01:20.200><c> closest</c><00:01:20.479><c> to</c>

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have done it maybe ens is the closest to
 

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have done it maybe ens is the closest to
product<00:01:20.920><c> Market</c><00:01:21.200><c> Market</c><00:01:21.439><c> fit</c><00:01:21.640><c> when</c><00:01:21.759><c> it</c><00:01:21.840><c> comes</c>

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product Market Market fit when it comes
 

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product Market Market fit when it comes
to<00:01:22.200><c> Identity</c><00:01:23.200><c> um</c><00:01:23.320><c> but</c><00:01:23.400><c> user</c><00:01:23.680><c> Control</c>

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to Identity um but user Control
 

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to Identity um but user Control
credentials<00:01:24.479><c> generally</c><00:01:24.799><c> were</c><00:01:25.000><c> quite</c><00:01:25.200><c> tough</c>

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credentials generally were quite tough
 

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credentials generally were quite tough
um<00:01:26.280><c> going</c><00:01:26.600><c> back</c><00:01:26.759><c> into</c><00:01:27.400><c> the</c><00:01:27.720><c> core</c><00:01:28.000><c> basics</c><00:01:28.320><c> of</c>

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um going back into the core basics of
 

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um going back into the core basics of
product<00:01:28.720><c> development</c><00:01:29.280><c> one</c><00:01:29.400><c> of</c><00:01:29.520><c> the</c><00:01:29.920><c> kind</c><00:01:30.040><c> of</c>

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product development one of the kind of
 

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product development one of the kind of
core<00:01:30.400><c> pillars</c><00:01:30.920><c> there</c><00:01:31.280><c> is</c><00:01:31.759><c> product</c><00:01:32.079><c> L</c><00:01:32.280><c> growth</c>

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core pillars there is product L growth
 

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core pillars there is product L growth
namely<00:01:33.320><c> that's</c><00:01:33.520><c> whenever</c><00:01:33.799><c> you</c><00:01:34.000><c> build</c><00:01:34.360><c> a</c>

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namely that's whenever you build a
 

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namely that's whenever you build a
product<00:01:34.960><c> you</c><00:01:35.240><c> specifically</c><00:01:35.799><c> have</c><00:01:35.920><c> to</c><00:01:36.119><c> make</c>

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product you specifically have to make
 

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product you specifically have to make
sure<00:01:37.040><c> that</c><00:01:37.240><c> customer</c><00:01:37.600><c> needs</c><00:01:37.960><c> and</c><00:01:38.119><c> customer</c>

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sure that customer needs and customer
 

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sure that customer needs and customer
experience<00:01:38.960><c> are</c><00:01:39.079><c> at</c><00:01:39.200><c> the</c><00:01:39.320><c> Forefront</c>

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experience are at the Forefront
 

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experience are at the Forefront
dictating<00:01:40.920><c> everything</c><00:01:41.280><c> that</c><00:01:41.399><c> you</c><00:01:41.520><c> do</c><00:01:41.880><c> and</c>

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dictating everything that you do and
 

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dictating everything that you do and
become<00:01:42.600><c> the</c><00:01:43.159><c> full</c><00:01:43.520><c> kind</c><00:01:43.720><c> of</c><00:01:43.880><c> motion</c><00:01:44.159><c> for</c><00:01:44.360><c> what</c>

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become the full kind of motion for what
 

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become the full kind of motion for what
you<00:01:44.640><c> do</c><00:01:45.159><c> so</c><00:01:45.360><c> feedback</c><00:01:45.880><c> comes</c><00:01:46.079><c> in</c><00:01:46.560><c> you</c><00:01:46.759><c> then</c>

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you do so feedback comes in you then
 

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you do so feedback comes in you then
take<00:01:47.119><c> that</c><00:01:47.280><c> feedback</c><00:01:47.759><c> as</c><00:01:47.880><c> a</c><00:01:48.000><c> product</c>

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take that feedback as a product
 

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take that feedback as a product
developer<00:01:49.000><c> and</c><00:01:49.119><c> that's</c><00:01:49.280><c> what</c><00:01:49.439><c> influences</c>

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developer and that's what influences
 

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developer and that's what influences
engineering<00:01:51.079><c> design</c><00:01:51.840><c> messaging</c><00:01:52.399><c> and</c>

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engineering design messaging and
 

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engineering design messaging and
everything<00:01:52.840><c> in</c><00:01:53.000><c> between</c><00:01:53.640><c> it</c><00:01:53.880><c> shouldn't</c><00:01:54.079><c> come</c>

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everything in between it shouldn't come
 

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everything in between it shouldn't come
from<00:01:54.600><c> oh</c><00:01:55.200><c> just</c><00:01:55.399><c> one</c><00:01:55.520><c> more</c><00:01:55.719><c> feature</c><00:01:56.039><c> and</c><00:01:56.159><c> all</c>

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from oh just one more feature and all
 

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from oh just one more feature and all
these<00:01:56.439><c> users</c><00:01:56.719><c> are</c><00:01:56.840><c> going</c><00:01:56.920><c> to</c><00:01:57.079><c> use</c><00:01:57.240><c> it</c><00:01:57.560><c> it</c><00:01:57.719><c> never</c>

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these users are going to use it it never
 

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these users are going to use it it never
works<00:01:58.200><c> out</c><00:01:58.439><c> that</c><00:01:58.600><c> way</c><00:01:59.039><c> it's</c><00:01:59.280><c> specifically</c><00:01:59.960><c> the</c>

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works out that way it's specifically the
 

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works out that way it's specifically the
case<00:02:00.240><c> of</c><00:02:00.320><c> someone</c><00:02:00.600><c> requesting</c><00:02:00.960><c> a</c><00:02:01.079><c> feature</c>

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case of someone requesting a feature
 

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case of someone requesting a feature
from<00:02:01.520><c> what</c><00:02:01.600><c> you</c><00:02:01.719><c> build</c><00:02:02.240><c> you</c><00:02:02.399><c> bring</c><00:02:02.640><c> something</c>

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from what you build you bring something
 

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from what you build you bring something
to<00:02:03.079><c> Market</c><00:02:03.399><c> you</c><00:02:03.520><c> get</c><00:02:03.640><c> your</c><00:02:03.759><c> initial</c><00:02:04.039><c> set</c><00:02:04.200><c> of</c>

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to Market you get your initial set of
 

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to Market you get your initial set of
users<00:02:04.640><c> and</c><00:02:04.759><c> you're</c><00:02:04.960><c> constantly</c><00:02:05.439><c> using</c><00:02:05.799><c> that</c>

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users and you're constantly using that
 

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users and you're constantly using that
messaging<00:02:06.759><c> to</c><00:02:07.000><c> inform</c><00:02:07.479><c> what</c><00:02:07.600><c> you're</c><00:02:07.759><c> going</c><00:02:07.880><c> to</c>

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messaging to inform what you're going to
 

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messaging to inform what you're going to
do<00:02:08.160><c> and</c><00:02:08.360><c> all</c><00:02:08.479><c> the</c><00:02:08.640><c> decisions</c><00:02:09.039><c> you're</c><00:02:09.160><c> going</c><00:02:09.280><c> to</c>

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do and all the decisions you're going to
 

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do and all the decisions you're going to
make<00:02:09.560><c> when</c><00:02:09.800><c> thinking</c><00:02:10.080><c> about</c><00:02:10.319><c> product</c>

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make when thinking about product
 

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make when thinking about product
development<00:02:11.560><c> this</c><00:02:11.680><c> was</c><00:02:11.800><c> the</c><00:02:11.920><c> framework</c><00:02:12.280><c> for</c><00:02:12.400><c> a</c>

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development this was the framework for a
 

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development this was the framework for a
long<00:02:12.760><c> time</c><00:02:12.920><c> when</c><00:02:13.040><c> it</c><00:02:13.120><c> came</c><00:02:13.280><c> to</c><00:02:13.400><c> startups</c><00:02:14.080><c> it's</c>

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long time when it came to startups it's
 

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long time when it came to startups it's
what<00:02:14.400><c> I</c><00:02:14.480><c> was</c><00:02:14.640><c> indoctrinated</c><00:02:15.280><c> with</c><00:02:15.400><c> when</c><00:02:15.519><c> I</c>

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what I was indoctrinated with when I
 

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what I was indoctrinated with when I
went<00:02:15.720><c> through</c><00:02:16.160><c> Y</c><00:02:16.360><c> combinator</c><00:02:17.239><c> and</c><00:02:17.400><c> then</c><00:02:17.760><c> later</c>

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went through Y combinator and then later
 

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went through Y combinator and then later
in<00:02:18.120><c> the</c><00:02:18.280><c> space</c><00:02:19.280><c> since</c><00:02:19.480><c> we're</c><00:02:19.680><c> all</c><00:02:19.840><c> kind</c><00:02:19.959><c> of</c>

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in the space since we're all kind of
 

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in the space since we're all kind of
building<00:02:20.519><c> these</c><00:02:20.680><c> emerging</c><00:02:21.120><c> protocols</c><00:02:21.720><c> and</c>

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building these emerging protocols and
 

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building these emerging protocols and
blockchains<00:02:23.080><c> uh</c><00:02:23.200><c> the</c><00:02:23.319><c> framework</c><00:02:23.720><c> had</c><00:02:23.879><c> to</c><00:02:23.959><c> be</c>

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blockchains uh the framework had to be
 

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blockchains uh the framework had to be
changed<00:02:24.480><c> a</c><00:02:24.560><c> little</c><00:02:24.760><c> bit</c><00:02:25.200><c> because</c><00:02:25.360><c> it</c><00:02:25.480><c> was</c><00:02:25.599><c> a</c>

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changed a little bit because it was a
 

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changed a little bit because it was a
bit<00:02:25.800><c> of</c><00:02:26.000><c> like</c><00:02:26.080><c> a</c><00:02:26.200><c> blue</c><00:02:26.440><c> ocean</c><00:02:26.840><c> space</c><00:02:27.160><c> when</c><00:02:27.239><c> it</c>

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bit of like a blue ocean space when it
 

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bit of like a blue ocean space when it
came<00:02:27.519><c> to</c><00:02:27.680><c> protocol</c><00:02:28.280><c> development</c><00:02:29.280><c> uh</c><00:02:29.599><c> kind</c><00:02:29.720><c> of</c>

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came to protocol development uh kind of
 

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came to protocol development uh kind of
fast<00:02:30.280><c> forward</c><00:02:30.800><c> a</c><00:02:30.920><c> little</c><00:02:31.080><c> bit</c><00:02:31.480><c> later</c><00:02:32.480><c> and</c><00:02:33.480><c> you</c>

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fast forward a little bit later and you
 

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fast forward a little bit later and you
have<00:02:33.800><c> the</c><00:02:33.959><c> situations</c><00:02:34.440><c> where</c><00:02:34.560><c> developers</c><00:02:34.959><c> do</c>

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have the situations where developers do
 

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have the situations where developers do
developer<00:02:35.720><c> things</c><00:02:36.560><c> where</c><00:02:37.000><c> the</c><00:02:37.120><c> developer</c>

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developer things where the developer
 

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developer things where the developer
might<00:02:37.680><c> have</c><00:02:37.920><c> an</c><00:02:38.120><c> interesting</c><00:02:38.599><c> idea</c><00:02:39.319><c> and</c><00:02:39.440><c> might</c>

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might have an interesting idea and might
 

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might have an interesting idea and might
have<00:02:39.760><c> some</c><00:02:39.959><c> problems</c><00:02:40.319><c> bringing</c><00:02:40.640><c> it</c><00:02:40.720><c> to</c><00:02:40.879><c> Market</c>

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have some problems bringing it to Market
 

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have some problems bringing it to Market
specifically<00:02:41.879><c> because</c><00:02:42.080><c> they're</c><00:02:42.280><c> just</c><00:02:42.400><c> kind</c>

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specifically because they're just kind
 

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specifically because they're just kind
of<00:02:42.640><c> handing</c><00:02:42.920><c> a</c><00:02:43.040><c> protocol</c><00:02:43.440><c> over</c><00:02:43.599><c> to</c><00:02:43.760><c> someone</c>

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of handing a protocol over to someone
 

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of handing a protocol over to someone
and<00:02:44.080><c> saying</c><00:02:44.440><c> here</c><00:02:44.680><c> build</c><00:02:44.920><c> on</c><00:02:45.159><c> this</c><00:02:45.599><c> build</c><00:02:45.920><c> all</c>

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and saying here build on this build all
 

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and saying here build on this build all
these<00:02:46.159><c> great</c><00:02:46.360><c> ideas</c><00:02:46.680><c> on</c><00:02:46.800><c> my</c><00:02:46.959><c> protocol</c><00:02:47.360><c> it'll</c>

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these great ideas on my protocol it'll
 

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these great ideas on my protocol it'll
be<00:02:47.720><c> great</c><00:02:48.360><c> but</c><00:02:48.560><c> the</c><00:02:48.760><c> problem</c><00:02:49.040><c> is</c><00:02:49.200><c> it's</c><00:02:49.360><c> not</c>

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be great but the problem is it's not
 

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be great but the problem is it's not
taking<00:02:49.879><c> those</c><00:02:50.040><c> first</c><00:02:50.360><c> principles</c><00:02:50.840><c> into</c>

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taking those first principles into
 

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taking those first principles into
account<00:02:51.800><c> and</c><00:02:51.920><c> a</c><00:02:52.000><c> couple</c><00:02:52.200><c> of</c><00:02:52.319><c> years</c><00:02:52.519><c> ago</c><00:02:52.800><c> Dan</c>

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account and a couple of years ago Dan
 

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account and a couple of years ago Dan
Romero<00:02:53.440><c> from</c><00:02:53.560><c> forcaster</c><00:02:54.159><c> put</c><00:02:54.280><c> out</c><00:02:54.400><c> a</c><00:02:54.560><c> post</c>

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Romero from forcaster put out a post
 

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Romero from forcaster put out a post
post<00:02:55.560><c> post</c><00:02:56.560><c> called</c><00:02:56.879><c> Product</c><00:02:57.159><c> Le</c><00:02:57.440><c> protocol</c>

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post post called Product Le protocol
 

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post post called Product Le protocol
development<00:02:58.599><c> and</c><00:02:58.680><c> it's</c><00:02:58.879><c> specifically</c><00:02:59.360><c> dealt</c>

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development and it's specifically dealt
 

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development and it's specifically dealt
with<00:02:59.680><c> the</c><00:02:59.840><c> the</c><00:03:00.000><c> idea</c><00:03:00.840><c> that</c><00:03:01.360><c> as</c><00:03:01.519><c> a</c><00:03:01.720><c> protocol</c>

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with the the idea that as a protocol
 

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with the the idea that as a protocol
developer<00:03:02.879><c> you're</c><00:03:03.080><c> building</c><00:03:03.440><c> the</c><00:03:03.560><c> first</c><00:03:03.879><c> apps</c>

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developer you're building the first apps
 

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developer you're building the first apps
and<00:03:04.360><c> clients</c><00:03:04.760><c> that</c><00:03:04.920><c> leverage</c><00:03:05.319><c> your</c><00:03:05.519><c> own</c>

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and clients that leverage your own
 

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and clients that leverage your own
protocol<00:03:06.720><c> and</c><00:03:06.840><c> are</c><00:03:07.000><c> then</c><00:03:07.159><c> taking</c><00:03:07.440><c> the</c>

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protocol and are then taking the
 

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protocol and are then taking the
feedback<00:03:08.080><c> from</c><00:03:08.360><c> those</c><00:03:08.720><c> to</c><00:03:08.959><c> inform</c><00:03:09.599><c> protocol</c>

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feedback from those to inform protocol
 

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feedback from those to inform protocol
development<00:03:11.040><c> namely</c><00:03:11.360><c> in</c><00:03:11.599><c> his</c><00:03:11.840><c> case</c><00:03:12.720><c> there</c><00:03:12.840><c> are</c>

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development namely in his case there are
 

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development namely in his case there are
three<00:03:13.239><c> core</c><00:03:13.480><c> tenants</c><00:03:13.920><c> of</c><00:03:14.080><c> product</c><00:03:14.360><c> lied</c>

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three core tenants of product lied
 

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three core tenants of product lied
protocol<00:03:14.959><c> development</c><00:03:15.959><c> the</c><00:03:16.120><c> first</c><00:03:16.440><c> is</c><00:03:16.760><c> that</c>

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protocol development the first is that
 

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protocol development the first is that
users<00:03:17.760><c> use</c><00:03:18.120><c> apps</c><00:03:18.360><c> and</c><00:03:18.599><c> clients</c><00:03:19.159><c> they</c><00:03:19.280><c> don't</c>

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users use apps and clients they don't
 

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users use apps and clients they don't
use<00:03:19.720><c> protocols</c><00:03:20.680><c> so</c><00:03:20.879><c> in</c><00:03:21.159><c> let's</c><00:03:21.319><c> use</c><00:03:21.519><c> foraster</c>

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use protocols so in let's use foraster
 

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use protocols so in let's use foraster
for<00:03:22.280><c> the</c><00:03:22.400><c> sake</c><00:03:22.599><c> of</c><00:03:22.760><c> the</c><00:03:22.959><c> example</c><00:03:23.560><c> users</c><00:03:23.959><c> are</c>

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for the sake of the example users are
 

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for the sake of the example users are
using<00:03:24.280><c> warp</c><00:03:24.599><c> cast</c><00:03:25.159><c> they're</c><00:03:25.480><c> kind</c><00:03:25.599><c> of</c><00:03:25.760><c> making</c>

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using warp cast they're kind of making
 

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using warp cast they're kind of making
posts<00:03:26.519><c> they're</c><00:03:26.720><c> interacting</c><00:03:27.200><c> with</c><00:03:27.319><c> the</c>

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posts they're interacting with the
 

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posts they're interacting with the
application<00:03:28.519><c> and</c><00:03:28.720><c> on</c><00:03:28.799><c> the</c><00:03:28.959><c> back</c><00:03:29.080><c> end</c><00:03:29.239><c> it's</c>

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application and on the back end it's
 

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application and on the back end it's
forast<00:03:30.000><c> the</c><00:03:30.120><c> protocol</c><00:03:30.519><c> that's</c><00:03:30.720><c> kind</c><00:03:30.840><c> of</c>

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forast the protocol that's kind of
 

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forast the protocol that's kind of
informing<00:03:32.120><c> all</c><00:03:32.360><c> these</c><00:03:32.519><c> interactions</c><00:03:33.519><c> the</c>

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informing all these interactions the
 

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informing all these interactions the
second<00:03:34.000><c> thing</c><00:03:34.480><c> is</c><00:03:34.760><c> that</c><00:03:35.159><c> a</c><00:03:35.319><c> developer</c><00:03:35.720><c> worth</c>

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second thing is that a developer worth
 

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second thing is that a developer worth
their<00:03:36.159><c> salt</c><00:03:36.840><c> will</c><00:03:37.080><c> make</c><00:03:37.280><c> sure</c><00:03:38.280><c> that</c><00:03:38.480><c> they</c><00:03:38.560><c> are</c>

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their salt will make sure that they are
 

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their salt will make sure that they are
concerned<00:03:39.319><c> with</c><00:03:40.159><c> meaningful</c><00:03:40.760><c> daily</c><00:03:41.120><c> active</c>

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concerned with meaningful daily active
 

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concerned with meaningful daily active
users<00:03:42.360><c> instead</c><00:03:42.640><c> of</c><00:03:42.760><c> the</c><00:03:42.879><c> coolest</c><00:03:43.360><c> technology</c>

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users instead of the coolest technology
 

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users instead of the coolest technology
that<00:03:44.000><c> they</c><00:03:44.080><c> want</c><00:03:44.200><c> to</c><00:03:44.400><c> use</c><00:03:45.159><c> a</c><00:03:45.280><c> developer</c><00:03:45.760><c> that's</c>

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that they want to use a developer that's
 

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that they want to use a developer that's
building<00:03:46.200><c> for</c><00:03:46.519><c> an</c><00:03:46.680><c> audience</c><00:03:47.159><c> specifically</c>

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building for an audience specifically
 

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building for an audience specifically
and<00:03:47.840><c> not</c><00:03:48.360><c> experimenting</c><00:03:49.360><c> and</c><00:03:49.480><c> the</c><00:03:49.599><c> third</c><00:03:49.799><c> and</c>

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and not experimenting and the third and
 

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and not experimenting and the third and
final<00:03:50.319><c> part</c><00:03:50.480><c> of</c><00:03:50.599><c> it</c><00:03:50.840><c> is</c><00:03:51.120><c> that</c><00:03:51.519><c> Protocols</c><00:03:52.000><c> are</c>

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final part of it is that Protocols are
 

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final part of it is that Protocols are
valued<00:03:52.640><c> based</c><00:03:52.840><c> on</c><00:03:52.920><c> the</c><00:03:53.040><c> clients</c><00:03:53.360><c> and</c><00:03:53.519><c> app</c>

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valued based on the clients and app
 

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valued based on the clients and app
success<00:03:54.079><c> that</c><00:03:54.200><c> build</c><00:03:54.400><c> on</c><00:03:54.640><c> set</c><00:03:54.840><c> protocol</c><00:03:55.480><c> so</c>

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success that build on set protocol so
 

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success that build on set protocol so
it's<00:03:55.920><c> always</c><00:03:56.200><c> making</c><00:03:56.480><c> sure</c><00:03:56.760><c> that</c><00:03:57.000><c> apps</c><00:03:57.439><c> and</c>

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it's always making sure that apps and
 

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it's always making sure that apps and
clients<00:03:58.079><c> are</c><00:03:58.280><c> at</c><00:03:58.360><c> the</c><00:03:58.480><c> center</c><00:03:58.879><c> here</c><00:03:59.120><c> and</c><00:03:59.200><c> then</c>

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clients are at the center here and then
 

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clients are at the center here and then
if<00:03:59.400><c> you're</c><00:03:59.480><c> building</c><00:03:59.920><c> a</c><00:04:00.040><c> protocol</c><00:04:00.640><c> you</c><00:04:00.760><c> are</c>

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if you're building a protocol you are
 

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if you're building a protocol you are
defining<00:04:01.400><c> the</c><00:04:01.519><c> blueprint</c><00:04:02.079><c> for</c><00:04:02.319><c> how</c><00:04:02.480><c> that</c>

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defining the blueprint for how that
 

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defining the blueprint for how that
protocol<00:04:03.040><c> should</c><00:04:03.200><c> be</c><00:04:03.400><c> used</c><00:04:04.040><c> by</c><00:04:04.200><c> being</c>

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protocol should be used by being
 

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protocol should be used by being
informed<00:04:04.760><c> of</c><00:04:04.959><c> what's</c><00:04:05.159><c> happening</c><00:04:05.439><c> on</c><00:04:05.599><c> these</c>

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informed of what's happening on these
 

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informed of what's happening on these
apps<00:04:06.000><c> and</c><00:04:06.200><c> clients</c><00:04:06.680><c> that</c><00:04:07.200><c> people</c><00:04:07.439><c> are</c>

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apps and clients that people are
 

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apps and clients that people are
actually<00:04:08.040><c> using</c><00:04:09.040><c> and</c><00:04:09.120><c> then</c><00:04:09.319><c> finally</c><00:04:09.599><c> to</c><00:04:09.799><c> round</c>

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actually using and then finally to round
 

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actually using and then finally to round
it<00:04:10.200><c> out</c><00:04:11.200><c> complication</c><00:04:11.879><c> requires</c><00:04:12.280><c> a</c><00:04:12.360><c> bit</c><00:04:12.480><c> of</c>

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it out complication requires a bit of
 

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it out complication requires a bit of
order<00:04:13.280><c> recently</c><00:04:13.680><c> in</c><00:04:13.799><c> the</c><00:04:14.000><c> space</c><00:04:14.239><c> we're</c>

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order recently in the space we're
 

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order recently in the space we're
finding<00:04:15.000><c> protocols</c><00:04:15.519><c> wanting</c><00:04:15.920><c> to</c><00:04:16.239><c> have</c><00:04:16.400><c> their</c>

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finding protocols wanting to have their
 

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finding protocols wanting to have their
own<00:04:16.759><c> block</c><00:04:17.040><c> space</c><00:04:17.680><c> building</c><00:04:18.079><c> app</c><00:04:18.359><c> specific</c>

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own block space building app specific
 

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own block space building app specific
rollups<00:04:19.600><c> and</c><00:04:19.759><c> I</c><00:04:19.880><c> think</c><00:04:20.199><c> just</c><00:04:20.400><c> the</c><00:04:20.560><c> bottom</c><00:04:20.840><c> line</c>

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rollups and I think just the bottom line
 

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rollups and I think just the bottom line
of<00:04:21.160><c> all</c><00:04:21.320><c> this</c><00:04:21.479><c> is</c><00:04:21.639><c> just</c><00:04:21.799><c> making</c><00:04:22.079><c> sure</c><00:04:22.360><c> that</c><00:04:22.560><c> if</c>

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of all this is just making sure that if
 

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of all this is just making sure that if
you<00:04:22.880><c> kind</c><00:04:23.000><c> of</c><00:04:23.160><c> go</c><00:04:23.320><c> down</c><00:04:23.560><c> this</c><00:04:23.800><c> route</c><00:04:24.520><c> that</c><00:04:24.800><c> you</c>

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you kind of go down this route that you
 

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you kind of go down this route that you
have<00:04:25.680><c> to</c><00:04:25.800><c> be</c><00:04:26.080><c> the</c><00:04:26.240><c> block</c><00:04:26.520><c> space</c><00:04:26.800><c> you</c><00:04:26.919><c> want</c><00:04:27.040><c> to</c>

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have to be the block space you want to
 

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have to be the block space you want to
see<00:04:27.360><c> in</c><00:04:27.479><c> the</c><00:04:27.600><c> world</c><00:04:27.960><c> you</c><00:04:28.120><c> have</c><00:04:28.199><c> to</c><00:04:28.360><c> make</c><00:04:28.520><c> sure</c>

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see in the world you have to make sure
 

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see in the world you have to make sure
that<00:04:28.919><c> when</c><00:04:29.000><c> you're</c><00:04:29.160><c> building</c><00:04:29.479><c> this</c><00:04:30.039><c> you</c><00:04:30.199><c> are</c>

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that when you're building this you are
 

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that when you're building this you are
building<00:04:30.759><c> the</c><00:04:30.919><c> killer</c><00:04:31.320><c> app</c><00:04:31.880><c> leveraging</c><00:04:32.440><c> this</c>

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building the killer app leveraging this
 

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building the killer app leveraging this
block<00:04:32.919><c> space</c><00:04:33.520><c> that</c><00:04:33.639><c> you're</c><00:04:33.759><c> not</c><00:04:33.960><c> going</c><00:04:34.199><c> the</c>

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block space that you're not going the
 

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block space that you're not going the
usual<00:04:34.759><c> route</c><00:04:35.080><c> of</c><00:04:35.240><c> building</c><00:04:35.600><c> this</c><00:04:35.759><c> thing</c><00:04:35.880><c> and</c>

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usual route of building this thing and
 

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usual route of building this thing and
saying<00:04:36.360><c> hey</c><00:04:36.560><c> everyone</c><00:04:37.320><c> we're</c><00:04:37.479><c> going</c><00:04:37.560><c> to</c><00:04:37.720><c> get</c><00:04:37.840><c> a</c>

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saying hey everyone we're going to get a
 

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saying hey everyone we're going to get a
growth<00:04:38.280><c> marketer</c><00:04:38.720><c> to</c><00:04:38.880><c> bring</c><00:04:39.080><c> a</c><00:04:39.240><c> million</c>

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growth marketer to bring a million
 

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growth marketer to bring a million
developers<00:04:40.039><c> through</c><00:04:40.280><c> the</c><00:04:40.400><c> door</c><00:04:40.600><c> and</c><00:04:40.720><c> then</c>

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developers through the door and then
 

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developers through the door and then
they're<00:04:40.919><c> going</c><00:04:41.000><c> to</c><00:04:41.120><c> build</c><00:04:41.320><c> a</c><00:04:41.440><c> whole</c><00:04:41.600><c> bunch</c><00:04:41.800><c> of</c>

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they're going to build a whole bunch of
 

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they're going to build a whole bunch of
stuff<00:04:42.120><c> on</c><00:04:42.280><c> our</c><00:04:42.440><c> new</c><00:04:42.600><c> protocol</c><00:04:43.000><c> and</c><00:04:43.120><c> it's</c><00:04:43.400><c> going</c>

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stuff on our new protocol and it's going
 

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stuff on our new protocol and it's going
to<00:04:43.600><c> be</c><00:04:43.759><c> great</c><00:04:44.320><c> it's</c><00:04:44.440><c> like</c><00:04:44.639><c> no</c><00:04:44.840><c> you're</c><00:04:44.960><c> going</c><00:04:45.080><c> to</c>

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to be great it's like no you're going to
 

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to be great it's like no you're going to
be<00:04:45.280><c> building</c><00:04:45.680><c> the</c><00:04:45.840><c> app</c><00:04:46.080><c> that</c><00:04:46.280><c> specifically</c>

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be building the app that specifically
 

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be building the app that specifically
leverages<00:04:47.520><c> this</c><00:04:47.720><c> for</c><00:04:47.960><c> what</c><00:04:48.080><c> you</c><00:04:48.280><c> designed</c><00:04:48.720><c> it</c>

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leverages this for what you designed it
 

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leverages this for what you designed it
to<00:04:49.199><c> do</c><00:04:49.840><c> and</c><00:04:49.960><c> if</c><00:04:50.039><c> it</c><00:04:50.160><c> doesn't</c><00:04:50.400><c> work</c><00:04:50.560><c> out</c><00:04:50.800><c> well</c>

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to do and if it doesn't work out well
 

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to do and if it doesn't work out well
then<00:04:51.560><c> you</c><00:04:51.639><c> might</c><00:04:51.800><c> need</c><00:04:51.919><c> to</c><00:04:52.039><c> hit</c><00:04:52.199><c> the</c><00:04:52.280><c> drawing</c>

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then you might need to hit the drawing
 

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then you might need to hit the drawing
board<00:04:52.880><c> again</c><00:04:53.440><c> but</c><00:04:53.560><c> it's</c><00:04:53.800><c> all</c><00:04:54.120><c> specifically</c>

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board again but it's all specifically
 

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board again but it's all specifically
going<00:04:54.960><c> back</c><00:04:55.120><c> to</c><00:04:55.320><c> this</c><00:04:55.560><c> core</c><00:04:55.880><c> idea</c><00:04:56.120><c> of</c><00:04:56.240><c> product</c>

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going back to this core idea of product
 

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going back to this core idea of product
Le<00:04:56.759><c> growth</c><00:04:57.440><c> where</c><00:04:57.759><c> you</c><00:04:57.919><c> are</c><00:04:58.199><c> presenting</c>

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Le growth where you are presenting
 

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Le growth where you are presenting
something<00:04:58.919><c> to</c><00:04:59.080><c> the</c><00:04:59.199><c> market</c><00:04:59.800><c> you're</c>

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something to the market you're
 

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something to the market you're
presenting<00:05:00.400><c> the</c><00:05:00.560><c> end</c><00:05:00.840><c> users</c><00:05:01.360><c> with</c><00:05:01.520><c> something</c>

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presenting the end users with something
 

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presenting the end users with something
to<00:05:02.000><c> use</c><00:05:02.720><c> they</c><00:05:02.840><c> are</c><00:05:03.039><c> then</c><00:05:03.240><c> informing</c><00:05:03.919><c> what</c>

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to use they are then informing what
 

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to use they are then informing what
happens<00:05:04.479><c> with</c><00:05:04.680><c> that</c><00:05:05.080><c> and</c><00:05:05.240><c> everything</c><00:05:05.560><c> in</c>

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happens with that and everything in
 

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happens with that and everything in
between<00:05:06.360><c> so</c><00:05:06.600><c> kind</c><00:05:06.720><c> of</c><00:05:06.919><c> returning</c><00:05:07.280><c> to</c><00:05:07.440><c> First</c>

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between so kind of returning to First
 

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between so kind of returning to First
principles<00:05:08.759><c> I</c><00:05:08.880><c> encourage</c><00:05:09.440><c> experimentation</c>

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principles I encourage experimentation
 

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principles I encourage experimentation
but<00:05:10.560><c> at</c><00:05:10.680><c> the</c><00:05:10.759><c> end</c><00:05:10.919><c> of</c><00:05:11.000><c> the</c><00:05:11.160><c> experimentation</c><00:05:11.800><c> if</c>

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but at the end of the experimentation if
 

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but at the end of the experimentation if
you<00:05:12.039><c> do</c><00:05:12.199><c> wish</c><00:05:12.320><c> to</c><00:05:12.440><c> bring</c><00:05:12.600><c> something</c><00:05:12.840><c> to</c><00:05:13.000><c> Market</c>

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you do wish to bring something to Market
 

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you do wish to bring something to Market
please<00:05:13.840><c> keep</c><00:05:14.000><c> designing</c><00:05:14.360><c> and</c><00:05:14.479><c> developing</c>

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please keep designing and developing
 

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please keep designing and developing
with<00:05:15.000><c> users</c><00:05:15.280><c> in</c><00:05:15.400><c> mind</c><00:05:15.639><c> and</c><00:05:15.759><c> making</c><00:05:16.000><c> sure</c><00:05:16.240><c> those</c>

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with users in mind and making sure those
 

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with users in mind and making sure those
users<00:05:16.840><c> are</c><00:05:17.000><c> able</c><00:05:17.199><c> to</c><00:05:17.360><c> give</c><00:05:17.479><c> you</c><00:05:17.639><c> feedback</c><00:05:18.039><c> to</c>

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users are able to give you feedback to
 

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users are able to give you feedback to
inform<00:05:18.520><c> the</c><00:05:18.639><c> next</c><00:05:18.840><c> stages</c><00:05:19.160><c> of</c><00:05:19.280><c> what</c><00:05:19.400><c> you're</c>

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inform the next stages of what you're
 

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inform the next stages of what you're
building<00:05:20.800><c> so</c>

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thanks<00:05:26.520><c> thanks</c><00:05:26.720><c> a</c><00:05:26.840><c> lot</c><00:05:27.080><c> Gregory</c><00:05:28.080><c> and</c><00:05:28.360><c> now</c><00:05:28.520><c> we</c>

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thanks thanks a lot Gregory and now we
 

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thanks thanks a lot Gregory and now we
have<00:05:28.880><c> a</c><00:05:28.960><c> little</c><00:05:29.080><c> bit</c><00:05:29.199><c> of</c><00:05:29.319><c> time</c><00:05:29.400><c> for</c><00:05:29.720><c> questions</c>

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have a little bit of time for questions
 

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have a little bit of time for questions
wow<00:05:30.360><c> someone's</c><00:05:30.759><c> ready</c><00:05:31.240><c> I</c><00:05:31.360><c> can</c><00:05:31.639><c> I</c><00:05:31.720><c> can</c><00:05:31.840><c> see</c><00:05:32.199><c> that</c>

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wow someone's ready I can I can see that
 

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wow someone's ready I can I can see that
all<00:05:32.880><c> right</c><00:05:33.080><c> let</c><00:05:33.199><c> me</c><00:05:33.440><c> get</c><00:05:33.759><c> this</c><00:05:34.120><c> box</c><00:05:34.360><c> to</c><00:05:34.680><c> you</c>

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all right let me get this box to you
 

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all right let me get this box to you
ready<00:05:36.479><c> and</c>

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ready and
 

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ready and
go<00:05:39.680><c> hello</c><00:05:40.039><c> thank</c><00:05:40.240><c> you</c><00:05:40.560><c> don't</c><00:05:40.919><c> I'm</c><00:05:41.120><c> I'm</c><00:05:41.240><c> curious</c>

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go hello thank you don't I'm I'm curious
 

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go hello thank you don't I'm I'm curious
to<00:05:41.639><c> have</c><00:05:41.800><c> your</c><00:05:41.919><c> opinion</c><00:05:42.280><c> about</c><00:05:42.520><c> the</c><00:05:42.720><c> fact</c><00:05:43.039><c> like</c>

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to have your opinion about the fact like
 

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to have your opinion about the fact like
don't<00:05:43.960><c> you</c><00:05:44.120><c> think</c><00:05:44.360><c> like</c><00:05:44.520><c> the</c><00:05:44.680><c> space</c><00:05:45.000><c> is</c><00:05:45.160><c> even</c>

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don't you think like the space is even
 

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don't you think like the space is even
design<00:05:45.880><c> to</c><00:05:46.240><c> not</c><00:05:46.560><c> incentivize</c><00:05:47.400><c> like</c>

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design to not incentivize like
 

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design to not incentivize like
competition<00:05:48.600><c> between</c><00:05:48.880><c> different</c><00:05:49.160><c> rollups</c>

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competition between different rollups
 

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competition between different rollups
because<00:05:50.240><c> they're</c><00:05:50.440><c> all</c><00:05:50.639><c> looking</c><00:05:50.960><c> to</c><00:05:51.240><c> attract</c>

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because they're all looking to attract
 

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because they're all looking to attract
liquidity<00:05:52.160><c> attract</c><00:05:52.560><c> user</c><00:05:53.240><c> and</c><00:05:53.360><c> just</c><00:05:53.720><c> grow</c>

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liquidity attract user and just grow
 

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liquidity attract user and just grow
like<00:05:54.880><c> individually</c><00:05:55.720><c> and</c><00:05:55.880><c> so</c><00:05:56.440><c> this</c><00:05:56.680><c> doesn't</c><00:05:57.039><c> go</c>

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like individually and so this doesn't go
 

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like individually and so this doesn't go
in<00:05:57.520><c> pair</c><00:05:57.800><c> with</c><00:05:58.039><c> like</c><00:05:58.199><c> taking</c><00:05:58.479><c> care</c><00:05:58.639><c> of</c><00:05:58.800><c> re</c><00:05:59.080><c> user</c>

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in pair with like taking care of re user
 

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in pair with like taking care of re user
because<00:05:59.720><c> they</c><00:05:59.840><c> compete</c><00:06:00.120><c> for</c><00:06:00.280><c> user</c><00:06:00.639><c> they</c>

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because they compete for user they
 

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because they compete for user they
compete<00:06:01.080><c> for</c><00:06:01.280><c> liquidity</c><00:06:01.800><c> and</c><00:06:01.960><c> there</c><00:06:02.080><c> is</c><00:06:02.280><c> like</c>

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compete for liquidity and there is like
 

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compete for liquidity and there is like
a<00:06:02.600><c> lack</c><00:06:02.800><c> of</c><00:06:03.440><c> interoperability</c><00:06:04.440><c> really</c><00:06:05.039><c> so</c>

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a lack of interoperability really so
 

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a lack of interoperability really so
what<00:06:05.319><c> are</c><00:06:05.479><c> your</c><00:06:05.680><c> thoughts</c><00:06:05.880><c> on</c><00:06:06.080><c> this</c><00:06:06.560><c> so</c><00:06:06.720><c> in</c><00:06:06.800><c> the</c>

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what are your thoughts on this so in the
 

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what are your thoughts on this so in the
case<00:06:07.080><c> of</c><00:06:07.199><c> like</c><00:06:07.319><c> very</c><00:06:07.599><c> app</c><00:06:07.840><c> specific</c><00:06:08.280><c> case</c>

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case of like very app specific case
 

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case of like very app specific case
you're<00:06:09.199><c> then</c><00:06:09.360><c> competing</c><00:06:09.680><c> with</c><00:06:09.840><c> others</c><00:06:10.479><c> like</c>

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you're then competing with others like
 

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you're then competing with others like
we<00:06:10.720><c> don't</c><00:06:10.880><c> need</c><00:06:11.360><c> all</c><00:06:11.599><c> those</c><00:06:11.800><c> rollups</c><00:06:12.599><c> no</c><00:06:12.680><c> we</c>

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we don't need all those rollups no we
 

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we don't need all those rollups no we
don't<00:06:13.000><c> like</c><00:06:13.120><c> it's</c><00:06:13.360><c> it's</c><00:06:13.599><c> it's</c><00:06:14.120><c> unnecessary</c>

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don't like it's it's it's unnecessary
 

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don't like it's it's it's unnecessary
like<00:06:16.280><c> I</c><00:06:16.360><c> think</c><00:06:16.479><c> I'm</c><00:06:16.599><c> an</c><00:06:16.720><c> agreement</c><00:06:16.960><c> with</c><00:06:17.120><c> you</c>

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like I think I'm an agreement with you
 

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like I think I'm an agreement with you
we<00:06:17.680><c> we</c><00:06:17.800><c> don't</c><00:06:18.080><c> to</c><00:06:18.199><c> a</c><00:06:18.319><c> certain</c><00:06:18.599><c> extent</c><00:06:19.160><c> but</c>

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we we don't to a certain extent but
 

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we we don't to a certain extent but
making<00:06:19.520><c> sure</c><00:06:19.759><c> that</c><00:06:19.880><c> if</c><00:06:19.960><c> you</c><00:06:20.080><c> were</c><00:06:20.240><c> building</c>

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making sure that if you were building
 

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making sure that if you were building
something<00:06:20.800><c> to</c><00:06:21.080><c> then</c><00:06:21.240><c> build</c><00:06:21.479><c> in</c><00:06:21.840><c> in</c><00:06:22.000><c> those</c><00:06:22.160><c> use</c>

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something to then build in in those use
 

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something to then build in in those use
cases<00:06:22.720><c> at</c><00:06:22.840><c> the</c><00:06:22.960><c> same</c><00:06:23.479><c> time</c><00:06:24.479><c> um</c><00:06:24.759><c> or</c><00:06:25.240><c> I</c><00:06:25.319><c> might</c><00:06:25.479><c> not</c>

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cases at the same time um or I might not
 

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cases at the same time um or I might not
be<00:06:25.880><c> understanding</c><00:06:26.080><c> the</c><00:06:26.199><c> question</c><00:06:26.479><c> correctly</c>

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be understanding the question correctly
 

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be understanding the question correctly
well<00:06:27.639><c> I</c><00:06:27.800><c> think</c><00:06:28.120><c> like</c><00:06:28.440><c> the</c><00:06:28.919><c> the</c><00:06:29.080><c> the</c><00:06:29.240><c> space</c><00:06:29.720><c> is</c>

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well I think like the the the space is
 

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well I think like the the the space is
designed<00:06:30.120><c> in</c><00:06:30.240><c> a</c><00:06:30.400><c> way</c><00:06:30.639><c> like</c><00:06:30.880><c> everyone</c><00:06:31.199><c> want</c><00:06:31.400><c> to</c>

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designed in a way like everyone want to
 

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designed in a way like everyone want to
talk<00:06:31.919><c> own</c><00:06:32.120><c> rollup</c><00:06:33.080><c> get</c><00:06:33.319><c> users</c><00:06:34.199><c> get</c><00:06:34.400><c> liquidity</c>

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talk own rollup get users get liquidity
 

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talk own rollup get users get liquidity
but<00:06:35.080><c> at</c><00:06:35.199><c> the</c><00:06:35.319><c> end</c><00:06:35.560><c> like</c><00:06:35.680><c> we're</c><00:06:35.840><c> not</c><00:06:36.080><c> building</c>

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but at the end like we're not building
 

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but at the end like we're not building
something<00:06:36.919><c> that</c><00:06:37.120><c> actually</c><00:06:37.440><c> can</c><00:06:37.880><c> be</c><00:06:38.080><c> useful</c>

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something that actually can be useful
 

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something that actually can be useful
for<00:06:38.680><c> people</c><00:06:39.039><c> like</c><00:06:39.160><c> and</c><00:06:39.319><c> it's</c><00:06:39.599><c> also</c><00:06:40.000><c> sometimes</c>

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for people like and it's also sometimes
 

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for people like and it's also sometimes
just<00:06:40.520><c> Ser</c><00:06:40.800><c> serving</c><00:06:41.280><c> like</c><00:06:41.440><c> the</c><00:06:41.680><c> ecosystem</c><00:06:42.680><c> but</c>

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just Ser serving like the ecosystem but
 

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just Ser serving like the ecosystem but
to<00:06:42.919><c> an</c><00:06:43.039><c> extent</c><00:06:43.319><c> so</c><00:06:43.479><c> if</c><00:06:43.599><c> there</c><00:06:43.720><c> is</c><00:06:43.840><c> a</c><00:06:44.080><c> dominant</c>

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to an extent so if there is a dominant
 

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to an extent so if there is a dominant
use<00:06:45.039><c> case</c><00:06:45.240><c> that's</c><00:06:45.400><c> an</c><00:06:45.560><c> app</c><00:06:45.720><c> specific</c><00:06:46.039><c> rollup</c>

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use case that's an app specific rollup
 

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use case that's an app specific rollup
then<00:06:46.759><c> good</c><00:06:46.880><c> for</c><00:06:47.080><c> that</c><00:06:47.240><c> my</c><00:06:47.360><c> hope</c><00:06:47.520><c> it</c><00:06:47.599><c> it</c><00:06:47.720><c> masses</c>

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then good for that my hope it it masses
 

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then good for that my hope it it masses
the<00:06:48.120><c> most</c><00:06:48.319><c> amount</c><00:06:48.479><c> of</c><00:06:48.599><c> liquidity</c><00:06:49.199><c> in</c><00:06:49.400><c> in</c><00:06:49.520><c> that</c>

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the most amount of liquidity in in that
 

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the most amount of liquidity in in that
only<00:06:49.840><c> way</c><00:06:50.000><c> and</c><00:06:50.120><c> dominates</c><00:06:50.639><c> that</c><00:06:50.759><c> space</c><00:06:51.000><c> if</c>

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only way and dominates that space if
 

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only way and dominates that space if
it's<00:06:51.360><c> providing</c><00:06:51.840><c> a</c><00:06:51.919><c> good</c><00:06:52.080><c> enough</c><00:06:52.280><c> of</c>

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it's providing a good enough of
 

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it's providing a good enough of
experience<00:06:53.440><c> like</c><00:06:53.639><c> I'm</c><00:06:54.240><c> I</c><00:06:54.599><c> I</c><00:06:54.680><c> want</c><00:06:54.840><c> to</c><00:06:55.039><c> allow</c>

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experience like I'm I I want to allow
 

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experience like I'm I I want to allow
the<00:06:55.599><c> ability</c><00:06:55.879><c> for</c><00:06:56.039><c> anyone</c><00:06:56.280><c> to</c><00:06:56.400><c> create</c><00:06:56.599><c> that</c>

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the ability for anyone to create that
 

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the ability for anyone to create that
app<00:06:56.919><c> specific</c><00:06:57.240><c> rollup</c><00:06:57.759><c> but</c><00:06:57.879><c> at</c><00:06:58.000><c> the</c><00:06:58.080><c> same</c><00:06:58.280><c> time</c>

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app specific rollup but at the same time
 

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app specific rollup but at the same time
I<00:06:58.560><c> want</c><00:06:58.680><c> to</c><00:06:58.840><c> very</c><00:06:59.120><c> like</c><00:06:59.240><c> I</c><00:06:59.319><c> want</c><00:06:59.720><c> someone</c><00:06:59.960><c> to</c>

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I want to very like I want someone to
 

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I want to very like I want someone to
win<00:07:00.680><c> and</c><00:07:00.840><c> that's</c><00:07:01.080><c> okay</c><00:07:01.280><c> because</c><00:07:01.440><c> it</c><00:07:01.520><c> means</c>

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win and that's okay because it means
 

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win and that's okay because it means
user<00:07:02.039><c> getting</c><00:07:02.240><c> the</c><00:07:02.400><c> value</c><00:07:03.000><c> and</c><00:07:03.160><c> if</c><00:07:03.440><c> if</c><00:07:03.599><c> that</c>

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user getting the value and if if that
 

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user getting the value and if if that
app<00:07:03.960><c> specific</c><00:07:04.319><c> roll</c><00:07:04.599><c> turns</c><00:07:04.840><c> around</c><00:07:05.039><c> and</c><00:07:05.199><c> does</c>

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app specific roll turns around and does
 

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app specific roll turns around and does
something<00:07:05.879><c> against</c><00:07:06.240><c> user</c><00:07:06.560><c> wants</c><00:07:07.240><c> there's</c>

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something against user wants there's
 

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something against user wants there's
another<00:07:07.720><c> app</c><00:07:07.919><c> specific</c><00:07:08.199><c> roll</c><00:07:08.400><c> up</c><00:07:08.560><c> kind</c><00:07:08.680><c> of</c>

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another app specific roll up kind of
 

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another app specific roll up kind of
waiting<00:07:09.000><c> for</c><00:07:09.240><c> that</c><00:07:09.840><c> or</c><00:07:10.000><c> waiting</c><00:07:10.199><c> for</c><00:07:10.319><c> that</c>

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waiting for that or waiting for that
 

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waiting for that or waiting for that
user

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user
 

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user
base<00:07:12.520><c> okay</c><00:07:12.720><c> thank</c><00:07:12.879><c> you</c><00:07:13.560><c> is</c><00:07:13.680><c> there</c><00:07:13.840><c> another</c>

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base okay thank you is there another
 

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base okay thank you is there another
question<00:07:14.520><c> because</c><00:07:14.759><c> otherwise</c><00:07:15.080><c> I</c><00:07:15.400><c> another</c><00:07:15.639><c> one</c>

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question because otherwise I another one
 

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question because otherwise I another one
here<00:07:16.560><c> yes</c><00:07:16.759><c> there</c><00:07:16.840><c> are</c><00:07:17.000><c> others</c>

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here yes there are others
 

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here yes there are others
so<00:07:20.400><c> um</c><00:07:21.160><c> so</c><00:07:22.160><c> you</c><00:07:22.319><c> essentially</c><00:07:22.680><c> mentioned</c><00:07:23.039><c> that</c>

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so um so you essentially mentioned that
 

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so um so you essentially mentioned that
you<00:07:24.199><c> developers</c><00:07:24.680><c> should</c><00:07:24.919><c> focus</c><00:07:25.199><c> on</c><00:07:25.360><c> building</c>

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you developers should focus on building
 

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you developers should focus on building
a<00:07:25.800><c> product</c><00:07:26.120><c> that</c><00:07:26.280><c> the</c><00:07:26.400><c> market</c><00:07:26.720><c> wants</c><00:07:27.520><c> um</c><00:07:28.319><c> what</c>

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a product that the market wants um what
 

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a product that the market wants um what
makes<00:07:28.840><c> it</c><00:07:29.560><c> and</c><00:07:29.680><c> we</c><00:07:29.800><c> see</c><00:07:30.160><c> that</c><00:07:30.720><c> most</c><00:07:31.039><c> companies</c>

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makes it and we see that most companies
 

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makes it and we see that most companies
actually<00:07:32.639><c> have</c><00:07:32.840><c> are</c><00:07:33.000><c> having</c><00:07:33.199><c> a</c><00:07:33.360><c> hard</c><00:07:33.560><c> time</c>

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actually have are having a hard time
 

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actually have are having a hard time
doing<00:07:34.039><c> this</c><00:07:34.319><c> what</c><00:07:34.400><c> do</c><00:07:34.520><c> you</c><00:07:34.680><c> think</c><00:07:35.680><c> makes</c><00:07:35.960><c> it</c><00:07:36.400><c> so</c>

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doing this what do you think makes it so
 

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doing this what do you think makes it so
difficult<00:07:37.800><c> to</c><00:07:38.800><c> apply</c><00:07:39.319><c> that</c><00:07:39.599><c> very</c><00:07:40.160><c> easy</c>

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difficult to apply that very easy
 

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difficult to apply that very easy
fundamental<00:07:41.160><c> first</c><00:07:41.479><c> principle</c><00:07:41.960><c> thinking</c><00:07:42.639><c> I</c>

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fundamental first principle thinking I
 

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fundamental first principle thinking I
think<00:07:43.440><c> being</c><00:07:43.720><c> the</c><00:07:43.840><c> space</c><00:07:44.039><c> for</c><00:07:44.159><c> a</c><00:07:44.240><c> number</c><00:07:44.440><c> of</c>

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think being the space for a number of
 

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think being the space for a number of
years

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years
 

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years
um<00:07:47.080><c> everyone</c><00:07:48.080><c> there's</c><00:07:48.280><c> there's</c><00:07:48.400><c> a</c><00:07:48.520><c> lot</c><00:07:48.639><c> of</c>

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um everyone there's there's a lot of
 

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um everyone there's there's a lot of
cases<00:07:49.080><c> where</c><00:07:49.240><c> people</c><00:07:49.440><c> aren't</c><00:07:49.879><c> working</c><00:07:50.879><c> uh</c>

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cases where people aren't working uh
 

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cases where people aren't working uh
deeply<00:07:51.400><c> enough</c><00:07:51.560><c> or</c><00:07:51.720><c> pinpoint</c><00:07:52.159><c> enough</c><00:07:52.319><c> on</c><00:07:52.440><c> a</c>

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deeply enough or pinpoint enough on a
 

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deeply enough or pinpoint enough on a
very<00:07:52.840><c> specific</c><00:07:53.639><c> issue</c><00:07:54.639><c> um</c><00:07:55.080><c> namely</c><00:07:55.599><c> that</c><00:07:56.080><c> good</c>

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very specific issue um namely that good
 

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very specific issue um namely that good
good<00:07:56.400><c> example</c><00:07:56.720><c> like</c><00:07:56.840><c> let's</c><00:07:57.000><c> let's</c><00:07:57.120><c> use</c><00:07:57.240><c> a</c>

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good example like let's let's use a
 

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good example like let's let's use a
hypothetical<00:07:57.800><c> of</c><00:07:57.919><c> like</c><00:07:58.000><c> social</c><00:07:58.280><c> protocols</c><00:07:58.879><c> or</c>

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hypothetical of like social protocols or
 

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hypothetical of like social protocols or
like<00:07:59.120><c> a</c><00:07:59.199><c> someone</c><00:07:59.560><c> building</c><00:07:59.759><c> a</c><00:07:59.840><c> chain</c><00:08:00.000><c> for</c><00:08:00.159><c> like</c>

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like a someone building a chain for like
 

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like a someone building a chain for like
all<00:08:00.400><c> the</c><00:08:00.479><c> social</c><00:08:00.800><c> protocols</c><00:08:01.639><c> they're</c>

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all the social protocols they're
 

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all the social protocols they're
thinking<00:08:02.400><c> mostly</c><00:08:03.120><c> about</c><00:08:04.120><c> this</c><00:08:04.199><c> is</c><00:08:04.400><c> again</c><00:08:04.560><c> a</c>

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thinking mostly about this is again a
 

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thinking mostly about this is again a
hypothetical<00:08:05.319><c> but</c><00:08:05.520><c> like</c><00:08:05.879><c> we're</c><00:08:06.000><c> going</c><00:08:06.120><c> to</c>

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hypothetical but like we're going to
 

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hypothetical but like we're going to
amass<00:08:06.560><c> all</c><00:08:06.680><c> the</c><00:08:06.759><c> social</c><00:08:07.000><c> protocols</c><00:08:07.360><c> they're</c>

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amass all the social protocols they're
 

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amass all the social protocols they're
going<00:08:07.599><c> to</c><00:08:07.639><c> be</c><00:08:07.720><c> using</c><00:08:07.919><c> our</c><00:08:08.080><c> chain</c><00:08:08.440><c> they</c>

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going to be using our chain they
 

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going to be using our chain they
different<00:08:08.879><c> clients</c><00:08:09.159><c> and</c><00:08:09.319><c> all</c><00:08:09.520><c> that</c><00:08:10.000><c> without</c>

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different clients and all that without
 

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different clients and all that without
building<00:08:10.720><c> the</c><00:08:10.919><c> very</c><00:08:11.199><c> specific</c><00:08:11.680><c> client</c>

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building the very specific client
 

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building the very specific client
themselves<00:08:12.520><c> and</c><00:08:12.680><c> saying</c><00:08:12.919><c> we're</c><00:08:13.039><c> going</c><00:08:13.120><c> to</c><00:08:13.280><c> be</c>

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themselves and saying we're going to be
 

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themselves and saying we're going to be
offering<00:08:14.039><c> this</c><00:08:14.240><c> experience</c><00:08:14.759><c> first</c><00:08:15.039><c> as</c><00:08:15.120><c> a</c>

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offering this experience first as a
 

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offering this experience first as a
first<00:08:15.520><c> class</c><00:08:15.800><c> citizen</c><00:08:16.560><c> they're</c><00:08:16.759><c> thinking</c><00:08:17.080><c> too</c>

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first class citizen they're thinking too
 

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first class citizen they're thinking too
much<00:08:17.560><c> about</c><00:08:18.199><c> offer</c><00:08:18.440><c> it</c><00:08:18.599><c> to</c><00:08:18.759><c> everyone</c><00:08:19.240><c> before</c>

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much about offer it to everyone before
 

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much about offer it to everyone before
let's<00:08:19.960><c> get</c><00:08:20.120><c> the</c><00:08:20.280><c> experience</c><00:08:20.800><c> right</c><00:08:21.000><c> and</c>

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let's get the experience right and
 

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let's get the experience right and
figure<00:08:21.479><c> out</c><00:08:21.840><c> how</c><00:08:21.919><c> to</c><00:08:22.080><c> then</c><00:08:22.240><c> open</c><00:08:22.479><c> it</c><00:08:22.680><c> up</c><00:08:23.479><c> and</c><00:08:23.599><c> I</c>

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figure out how to then open it up and I
 

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figure out how to then open it up and I
think<00:08:23.840><c> that's</c><00:08:24.120><c> been</c><00:08:24.280><c> a</c><00:08:24.400><c> part</c><00:08:24.520><c> of</c><00:08:24.639><c> the</c><00:08:24.720><c> thinking</c>

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think that's been a part of the thinking
 

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think that's been a part of the thinking
or<00:08:25.039><c> an</c><00:08:25.159><c> issue</c><00:08:25.360><c> with</c><00:08:25.479><c> the</c><00:08:25.560><c> thinking</c><00:08:25.800><c> for</c><00:08:25.960><c> a</c><00:08:26.080><c> long</c>

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or an issue with the thinking for a long
 

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or an issue with the thinking for a long
time<00:08:26.800><c> it's</c><00:08:27.000><c> ambitious</c><00:08:27.599><c> and</c><00:08:27.720><c> it's</c><00:08:27.919><c> very</c><00:08:28.199><c> like</c><00:08:28.319><c> a</c>

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time it's ambitious and it's very like a
 

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time it's ambitious and it's very like a
good<00:08:28.599><c> thing</c><00:08:28.879><c> overall</c><00:08:29.680><c> but</c><00:08:29.800><c> at</c><00:08:29.919><c> the</c><00:08:30.039><c> same</c><00:08:30.240><c> time</c>

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good thing overall but at the same time
 

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good thing overall but at the same time
it<00:08:30.520><c> becomes</c><00:08:31.080><c> difficult</c><00:08:31.199><c> to</c><00:08:31.440><c> provide</c><00:08:31.759><c> that</c>

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it becomes difficult to provide that
 

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it becomes difficult to provide that
very<00:08:32.120><c> narrow</c><00:08:32.519><c> experience</c><00:08:32.919><c> or</c><00:08:33.080><c> solve</c><00:08:33.360><c> that</c>

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very narrow experience or solve that
 

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very narrow experience or solve that
very<00:08:33.760><c> specific</c><00:08:34.240><c> problem</c><00:08:34.599><c> before</c><00:08:34.880><c> thinking</c>

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very specific problem before thinking
 

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very specific problem before thinking
too<00:08:35.479><c> widely</c><00:08:36.039><c> and</c><00:08:36.159><c> I</c><00:08:36.240><c> think</c><00:08:36.320><c> you</c><00:08:36.440><c> have</c><00:08:36.519><c> to</c>

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too widely and I think you have to
 

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too widely and I think you have to
balance<00:08:37.039><c> both</c><00:08:37.200><c> of</c><00:08:37.360><c> that</c><00:08:37.959><c> when</c><00:08:38.240><c> When</c>

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balance both of that when When
 

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balance both of that when When
developing<00:08:38.880><c> and</c><00:08:39.039><c> designing</c>

