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[Music]

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we<00:00:13.860><c> have</c><00:00:13.920><c> two</c><00:00:14.099><c> general</c><00:00:14.280><c> methods</c><00:00:14.880><c> for</c>

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we have two general methods for
 

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we have two general methods for
conducting<00:00:15.660><c> user</c><00:00:16.020><c> research</c><00:00:16.379><c> which</c><00:00:16.740><c> is</c>

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conducting user research which is
 

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conducting user research which is
gathering<00:00:17.400><c> feedback</c><00:00:17.760><c> on</c><00:00:18.000><c> a</c><00:00:18.119><c> digital</c><00:00:18.359><c> product</c>

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gathering feedback on a digital product
 

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gathering feedback on a digital product
with<00:00:19.140><c> the</c><00:00:19.260><c> intention</c><00:00:19.560><c> to</c><00:00:19.859><c> improve</c><00:00:20.220><c> it</c><00:00:20.340><c> so</c><00:00:21.119><c> we</c>

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with the intention to improve it so we
 

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with the intention to improve it so we
have<00:00:21.420><c> qualitative</c><00:00:22.020><c> and</c><00:00:22.439><c> quantitative</c>

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have qualitative and quantitative
 

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have qualitative and quantitative
qualitative<00:00:24.600><c> research</c><00:00:25.019><c> involves</c><00:00:25.439><c> conversing</c>

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qualitative research involves conversing
 

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qualitative research involves conversing
questioning<00:00:26.880><c> and</c><00:00:27.180><c> observing</c><00:00:27.599><c> users</c><00:00:27.960><c> as</c><00:00:28.320><c> they</c>

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questioning and observing users as they
 

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questioning and observing users as they
interact<00:00:28.859><c> with</c><00:00:29.039><c> your</c><00:00:29.220><c> digital</c><00:00:29.460><c> product</c>

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interact with your digital product
 

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interact with your digital product
this<00:00:31.019><c> usually</c><00:00:31.320><c> comes</c><00:00:31.560><c> in</c><00:00:31.619><c> the</c><00:00:31.740><c> form</c><00:00:31.859><c> of</c>

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this usually comes in the form of
 

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this usually comes in the form of
interviews<00:00:32.759><c> or</c><00:00:33.000><c> live</c><00:00:33.300><c> tests</c>

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interviews or live tests
 

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interviews or live tests
it's<00:00:34.920><c> also</c><00:00:35.100><c> called</c><00:00:35.280><c> participatory</c><00:00:36.000><c> design</c><00:00:36.180><c> or</c>

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it's also called participatory design or
 

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it's also called participatory design or
having<00:00:37.200><c> your</c><00:00:37.380><c> users</c><00:00:37.680><c> participate</c><00:00:38.219><c> in</c><00:00:38.579><c> your</c>

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having your users participate in your
 

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having your users participate in your
user's<00:00:39.180><c> development</c><00:00:39.660><c> or</c><00:00:40.320><c> at</c><00:00:40.440><c> the</c><00:00:40.620><c> products</c>

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user's development or at the products
 

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user's development or at the products
development<00:00:41.280><c> sorry</c>

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development sorry
 

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development sorry
and<00:00:43.379><c> on</c><00:00:43.500><c> the</c><00:00:43.620><c> other</c><00:00:43.680><c> hand</c><00:00:43.800><c> we</c><00:00:44.040><c> have</c>

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and on the other hand we have
 

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and on the other hand we have
quantitative<00:00:44.640><c> research</c><00:00:45.180><c> which</c><00:00:45.660><c> is</c><00:00:45.840><c> capturing</c>

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quantitative research which is capturing
 

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quantitative research which is capturing
user<00:00:46.559><c> activity</c><00:00:47.040><c> patterns</c><00:00:47.940><c> and</c><00:00:48.360><c> behaviors</c>

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user activity patterns and behaviors
 

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user activity patterns and behaviors
with<00:00:49.140><c> a</c><00:00:49.320><c> product</c><00:00:49.440><c> using</c><00:00:50.100><c> data</c><00:00:50.460><c> or</c><00:00:50.760><c> Analytics</c>

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with a product using data or Analytics
 

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with a product using data or Analytics
also<00:00:53.280><c> I'm</c><00:00:53.520><c> going</c><00:00:53.640><c> to</c><00:00:53.760><c> stop</c><00:00:54.000><c> using</c><00:00:54.360><c> the</c><00:00:54.480><c> term</c>

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also I'm going to stop using the term
 

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also I'm going to stop using the term
users<00:00:55.079><c> for</c><00:00:55.320><c> the</c><00:00:55.440><c> rest</c><00:00:55.500><c> of</c><00:00:55.680><c> this</c><00:00:55.739><c> talk</c><00:00:55.980><c> because</c>

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users for the rest of this talk because
 

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users for the rest of this talk because
I<00:00:56.820><c> think</c><00:00:56.879><c> it</c><00:00:57.059><c> sounds</c><00:00:57.239><c> pretty</c><00:00:57.600><c> detached</c><00:00:58.280><c> and</c><00:00:59.280><c> my</c>

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I think it sounds pretty detached and my
 

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I think it sounds pretty detached and my
hope<00:00:59.640><c> for</c><00:00:59.760><c> web</c><00:00:59.940><c> 3</c><00:01:00.180><c> is</c><00:01:00.420><c> that</c><00:01:00.539><c> we</c><00:01:00.660><c> can</c><00:01:00.780><c> stop</c>

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hope for web 3 is that we can stop
 

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hope for web 3 is that we can stop
defining<00:01:01.500><c> our</c><00:01:01.680><c> community</c><00:01:01.920><c> members</c><00:01:02.399><c> by</c><00:01:02.699><c> the</c>

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defining our community members by the
 

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defining our community members by the
loan<00:01:03.180><c> fact</c><00:01:03.300><c> that</c><00:01:03.660><c> they</c><00:01:03.840><c> use</c><00:01:04.019><c> the</c><00:01:04.199><c> product</c>

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loan fact that they use the product
 

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loan fact that they use the product
and<00:01:05.580><c> start</c><00:01:05.760><c> to</c><00:01:05.939><c> see</c><00:01:06.000><c> them</c><00:01:06.180><c> in</c><00:01:06.420><c> the</c><00:01:06.479><c> broader</c>

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and start to see them in the broader
 

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and start to see them in the broader
context<00:01:07.140><c> of</c><00:01:07.439><c> their</c><00:01:07.680><c> complex</c><00:01:07.979><c> lives</c><00:01:08.400><c> and</c><00:01:08.640><c> their</c>

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context of their complex lives and their
 

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context of their complex lives and their
complex<00:01:09.060><c> needs</c>

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complex needs
 

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complex needs
so<00:01:11.280><c> we're</c><00:01:11.939><c> learning</c><00:01:12.180><c> about</c><00:01:12.299><c> people</c><00:01:12.659><c> to</c><00:01:12.960><c> better</c>

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so we're learning about people to better
 

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so we're learning about people to better
serve<00:01:13.560><c> them</c><00:01:13.619><c> with</c><00:01:13.860><c> our</c><00:01:13.979><c> digital</c><00:01:14.280><c> products</c>

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serve them with our digital products
 

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serve them with our digital products
right

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right
 

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right
let's<00:01:16.020><c> unpack</c><00:01:16.320><c> those</c><00:01:16.560><c> two</c><00:01:16.740><c> methodologies</c>

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let's unpack those two methodologies
 

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let's unpack those two methodologies
starting<00:01:18.960><c> with</c><00:01:19.200><c> quantitative</c>

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starting with quantitative
 

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starting with quantitative
some<00:01:21.360><c> benefits</c><00:01:21.659><c> to</c><00:01:21.780><c> quantitative</c><00:01:22.259><c> research</c>

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some benefits to quantitative research
 

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some benefits to quantitative research
is<00:01:23.040><c> that</c><00:01:23.159><c> we</c><00:01:23.280><c> can</c><00:01:23.460><c> determine</c><00:01:23.820><c> patterns</c><00:01:24.299><c> to</c>

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is that we can determine patterns to
 

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is that we can determine patterns to
investigate<00:01:24.960><c> further</c>

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investigate further
 

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investigate further
so<00:01:26.460><c> data</c><00:01:26.820><c> can</c><00:01:26.939><c> reveal</c><00:01:27.180><c> what's</c><00:01:27.360><c> going</c><00:01:27.600><c> right</c><00:01:27.900><c> or</c>

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so data can reveal what's going right or
 

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so data can reveal what's going right or
wrong<00:01:28.439><c> based</c><00:01:28.920><c> on</c><00:01:28.979><c> our</c><00:01:29.100><c> products</c><00:01:29.520><c> goals</c><00:01:29.880><c> it</c><00:01:30.659><c> can</c>

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wrong based on our products goals it can
 

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wrong based on our products goals it can
also<00:01:30.960><c> reveal</c><00:01:31.259><c> insights</c><00:01:31.680><c> that</c><00:01:31.799><c> leave</c><00:01:31.979><c> us</c>

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also reveal insights that leave us
 

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also reveal insights that leave us
curious

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some<00:01:35.220><c> drawbacks</c><00:01:35.700><c> to</c><00:01:35.820><c> quantitative</c><00:01:36.240><c> research</c>

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some drawbacks to quantitative research
 

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some drawbacks to quantitative research
is<00:01:37.079><c> that</c><00:01:37.200><c> the</c><00:01:37.380><c> data</c><00:01:37.680><c> doesn't</c><00:01:37.799><c> tell</c><00:01:38.040><c> you</c><00:01:38.220><c> why</c>

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is that the data doesn't tell you why
 

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is that the data doesn't tell you why
something<00:01:38.820><c> is</c><00:01:39.060><c> happening</c><00:01:39.900><c> and</c><00:01:40.380><c> to</c><00:01:40.560><c> guess</c><00:01:40.680><c> why</c>

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something is happening and to guess why
 

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something is happening and to guess why
is<00:01:41.220><c> fine</c><00:01:41.540><c> hypotheses</c><00:01:42.540><c> are</c><00:01:42.720><c> really</c><00:01:42.900><c> important</c>

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is fine hypotheses are really important
 

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is fine hypotheses are really important
but<00:01:43.979><c> it's</c><00:01:44.400><c> important</c><00:01:44.700><c> to</c><00:01:44.820><c> treat</c><00:01:44.939><c> them</c><00:01:45.119><c> as</c>

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but it's important to treat them as
 

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but it's important to treat them as
untested<00:01:45.900><c> subjective</c><00:01:46.500><c> results</c><00:01:46.680><c> to</c><00:01:47.040><c> look</c><00:01:47.220><c> into</c>

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untested subjective results to look into
 

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untested subjective results to look into
further

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another<00:01:50.340><c> drawback</c><00:01:50.820><c> is</c><00:01:51.000><c> that</c><00:01:51.180><c> people</c><00:01:51.299><c> are</c>

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another drawback is that people are
 

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another drawback is that people are
conscious<00:01:51.780><c> of</c><00:01:51.960><c> their</c><00:01:52.140><c> privacy</c><00:01:52.560><c> so</c><00:01:53.399><c> a</c><00:01:53.579><c> lot</c><00:01:53.640><c> of</c>

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conscious of their privacy so a lot of
 

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conscious of their privacy so a lot of
people<00:01:53.820><c> in</c><00:01:54.000><c> the</c><00:01:54.119><c> web</c><00:01:54.240><c> 3</c><00:01:54.420><c> Community</c><00:01:54.720><c> use</c><00:01:55.079><c> Brave</c>

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people in the web 3 Community use Brave
 

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people in the web 3 Community use Brave
or<00:01:55.860><c> vpns</c><00:01:56.640><c> that</c><00:01:56.880><c> make</c><00:01:57.060><c> their</c><00:01:57.240><c> actions</c><00:01:57.600><c> off</c>

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or vpns that make their actions off
 

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or vpns that make their actions off
chain<00:01:57.960><c> untraceable</c>

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chain untraceable
 

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chain untraceable
so<00:01:59.759><c> this</c><00:01:59.880><c> means</c><00:02:00.119><c> that</c><00:02:00.299><c> the</c><00:02:00.479><c> data</c><00:02:00.720><c> that</c><00:02:00.780><c> we</c><00:02:00.960><c> pull</c>

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so this means that the data that we pull
 

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so this means that the data that we pull
off<00:02:01.320><c> chain</c><00:02:01.560><c> may</c><00:02:01.979><c> never</c><00:02:02.100><c> be</c><00:02:02.280><c> the</c><00:02:02.460><c> full</c><00:02:02.640><c> picture</c>

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off chain may never be the full picture
 

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off chain may never be the full picture
of<00:02:03.180><c> community</c><00:02:03.420><c> usage</c>

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data<00:02:06.780><c> collection</c><00:02:07.079><c> and</c><00:02:07.439><c> Analysis</c><00:02:07.979><c> is</c>

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data collection and Analysis is
 

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data collection and Analysis is
expensive<00:02:08.759><c> and</c><00:02:09.000><c> time</c><00:02:09.179><c> consuming</c>

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expensive and time consuming
 

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expensive and time consuming
and<00:02:11.819><c> it</c><00:02:11.940><c> can</c><00:02:12.120><c> also</c><00:02:12.300><c> be</c><00:02:12.360><c> unethical</c>

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and it can also be unethical
 

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and it can also be unethical
so<00:02:14.280><c> a</c><00:02:14.580><c> person's</c><00:02:14.940><c> data</c><00:02:15.180><c> can</c><00:02:15.300><c> be</c><00:02:15.480><c> used</c><00:02:15.599><c> to</c>

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so a person's data can be used to
 

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so a person's data can be used to
improve<00:02:16.319><c> a</c><00:02:16.500><c> product</c><00:02:16.680><c> and</c><00:02:17.280><c> increase</c><00:02:17.400><c> a</c>

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improve a product and increase a
 

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improve a product and increase a
company's<00:02:18.000><c> profits</c><00:02:19.080><c> if</c><00:02:19.560><c> that</c><00:02:19.739><c> data</c><00:02:20.040><c> has</c><00:02:20.160><c> value</c>

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company's profits if that data has value
 

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company's profits if that data has value
and<00:02:20.819><c> the</c><00:02:21.000><c> person</c><00:02:21.180><c> who</c><00:02:21.480><c> is</c><00:02:21.660><c> creating</c><00:02:22.020><c> that</c><00:02:22.260><c> data</c>

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and the person who is creating that data
 

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and the person who is creating that data
is<00:02:22.800><c> not</c><00:02:22.980><c> collecting</c><00:02:23.400><c> any</c><00:02:23.580><c> of</c><00:02:23.760><c> that</c><00:02:23.879><c> value</c><00:02:24.120><c> is</c>

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is not collecting any of that value is
 

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is not collecting any of that value is
that<00:02:25.140><c> ethical</c>

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that ethical
 

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that ethical
maybe<00:02:27.120><c> if</c><00:02:27.420><c> they</c><00:02:27.540><c> sold</c><00:02:27.780><c> it</c><00:02:28.020><c> to</c><00:02:28.140><c> you</c><00:02:28.260><c> or</c><00:02:28.560><c> if</c><00:02:28.620><c> they</c>

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maybe if they sold it to you or if they
 

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maybe if they sold it to you or if they
agreed<00:02:29.099><c> to</c><00:02:29.160><c> give</c><00:02:29.280><c> it</c><00:02:29.400><c> to</c><00:02:29.520><c> you</c><00:02:29.640><c> without</c>

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agreed to give it to you without
 

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agreed to give it to you without
compensation<00:02:30.420><c> but</c><00:02:31.080><c> that's</c><00:02:31.319><c> the</c><00:02:31.500><c> argument</c>

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compensation but that's the argument
 

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compensation but that's the argument
here<00:02:32.580><c> that</c><00:02:32.879><c> to</c><00:02:33.060><c> collect</c><00:02:33.300><c> somebody's</c><00:02:33.660><c> valuable</c>

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here that to collect somebody's valuable
 

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here that to collect somebody's valuable
data<00:02:34.440><c> you</c><00:02:34.739><c> should</c><00:02:34.860><c> either</c><00:02:34.980><c> compensate</c><00:02:35.640><c> them</c>

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data you should either compensate them
 

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data you should either compensate them
or<00:02:36.420><c> gain</c><00:02:36.660><c> their</c><00:02:36.900><c> consent</c>

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data<00:02:39.959><c> can</c><00:02:40.020><c> also</c><00:02:40.200><c> be</c><00:02:40.319><c> biased</c><00:02:40.860><c> and</c><00:02:41.340><c> there's</c><00:02:41.519><c> a</c>

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data can also be biased and there's a
 

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data can also be biased and there's a
lot<00:02:41.760><c> of</c><00:02:41.879><c> types</c><00:02:42.060><c> of</c><00:02:42.180><c> bias</c><00:02:42.480><c> that</c><00:02:42.660><c> can</c><00:02:42.840><c> occur</c><00:02:43.080><c> here</c>

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lot of types of bias that can occur here
 

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lot of types of bias that can occur here
but<00:02:43.620><c> the</c><00:02:43.920><c> most</c><00:02:44.040><c> common</c><00:02:44.280><c> is</c><00:02:44.519><c> called</c>

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but the most common is called
 

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but the most common is called
confirmation<00:02:45.300><c> bias</c><00:02:45.840><c> which</c><00:02:46.560><c> is</c><00:02:46.620><c> when</c><00:02:46.800><c> somebody</c>

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confirmation bias which is when somebody
 

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confirmation bias which is when somebody
is<00:02:47.220><c> interpreting</c><00:02:47.700><c> the</c><00:02:47.879><c> data</c><00:02:48.180><c> set</c><00:02:48.300><c> and</c><00:02:48.660><c> then</c>

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is interpreting the data set and then
 

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is interpreting the data set and then
comes<00:02:49.080><c> to</c><00:02:49.140><c> conclusions</c><00:02:49.560><c> based</c><00:02:49.980><c> on</c><00:02:50.040><c> their</c><00:02:50.220><c> own</c>

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comes to conclusions based on their own
 

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comes to conclusions based on their own
ideas<00:02:50.519><c> or</c><00:02:50.940><c> interests</c>

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ideas or interests
 

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ideas or interests
what<00:02:52.800><c> can</c><00:02:52.980><c> also</c><00:02:53.220><c> happen</c><00:02:53.340><c> here</c><00:02:53.580><c> is</c><00:02:53.700><c> the</c>

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what can also happen here is the
 

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what can also happen here is the
manipulation<00:02:54.420><c> of</c><00:02:54.599><c> data</c><00:02:54.900><c> visualizations</c><00:02:55.560><c> to</c>

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manipulation of data visualizations to
 

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manipulation of data visualizations to
further<00:02:56.340><c> justify</c><00:02:56.879><c> that</c><00:02:57.060><c> bias</c><00:02:57.420><c> and</c><00:02:57.599><c> present</c><00:02:57.900><c> it</c>

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further justify that bias and present it
 

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further justify that bias and present it
as<00:02:58.200><c> truth</c>

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moving<00:03:01.620><c> over</c><00:03:01.739><c> to</c><00:03:01.980><c> qualitative</c><00:03:02.400><c> research</c>

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moving over to qualitative research
 

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moving over to qualitative research
so<00:03:04.379><c> some</c><00:03:04.620><c> benefits</c><00:03:04.980><c> to</c><00:03:05.160><c> this</c><00:03:05.280><c> is</c><00:03:05.519><c> that</c><00:03:05.640><c> it</c><00:03:05.819><c> can</c>

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so some benefits to this is that it can
 

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so some benefits to this is that it can
validate<00:03:06.300><c> those</c><00:03:06.540><c> hypotheses</c><00:03:07.140><c> you</c><00:03:07.260><c> made</c><00:03:07.440><c> about</c>

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validate those hypotheses you made about
 

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validate those hypotheses you made about
your<00:03:07.860><c> data</c>

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your data
 

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your data
so<00:03:09.000><c> you</c><00:03:09.120><c> can</c><00:03:09.239><c> get</c><00:03:09.360><c> to</c><00:03:09.480><c> the</c><00:03:09.660><c> bottom</c><00:03:09.900><c> of</c><00:03:10.080><c> Why</c><00:03:10.440><c> by</c>

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so you can get to the bottom of Why by
 

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so you can get to the bottom of Why by
asking<00:03:11.459><c> people</c><00:03:11.700><c> by</c><00:03:12.300><c> watching</c><00:03:12.599><c> them</c><00:03:12.720><c> interact</c>

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asking people by watching them interact
 

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asking people by watching them interact
with<00:03:13.200><c> your</c><00:03:13.440><c> product</c><00:03:13.620><c> and</c><00:03:13.920><c> asking</c><00:03:14.280><c> them</c><00:03:14.340><c> to</c>

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with your product and asking them to
 

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with your product and asking them to
think<00:03:14.640><c> out</c><00:03:14.879><c> loud</c><00:03:15.060><c> it</c><00:03:16.019><c> is</c><00:03:16.200><c> super</c><00:03:16.319><c> effective</c>

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think out loud it is super effective
 

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think out loud it is super effective
you're<00:03:18.959><c> also</c><00:03:19.200><c> compensating</c><00:03:19.620><c> people</c><00:03:19.800><c> for</c>

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you're also compensating people for
 

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you're also compensating people for
their<00:03:20.220><c> time</c><00:03:20.400><c> and</c><00:03:20.640><c> gaining</c><00:03:21.000><c> their</c><00:03:21.120><c> consent</c><00:03:21.420><c> to</c>

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their time and gaining their consent to
 

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their time and gaining their consent to
participate<00:03:22.080><c> in</c><00:03:22.200><c> your</c><00:03:22.379><c> study</c><00:03:22.739><c> so</c><00:03:23.519><c> with</c><00:03:23.700><c> those</c>

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participate in your study so with those
 

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participate in your study so with those
two<00:03:24.180><c> criteria</c><00:03:24.720><c> you're</c><00:03:25.140><c> becoming</c><00:03:25.560><c> your</c>

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two criteria you're becoming your
 

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two criteria you're becoming your
research<00:03:26.280><c> is</c><00:03:26.400><c> becoming</c><00:03:26.819><c> more</c><00:03:27.000><c> ethical</c><00:03:27.300><c> and</c>

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research is becoming more ethical and
 

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research is becoming more ethical and
legitimate

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it's<00:03:30.780><c> also</c><00:03:31.019><c> encouraging</c><00:03:31.560><c> Community</c>

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it's also encouraging Community
 

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it's also encouraging Community
Development<00:03:32.459><c> and</c><00:03:32.760><c> responding</c><00:03:33.180><c> to</c><00:03:33.360><c> that</c>

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Development and responding to that
 

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Development and responding to that
eagerness<00:03:33.959><c> to</c><00:03:34.200><c> contribute</c><00:03:34.620><c> in</c><00:03:34.920><c> web3</c><00:03:35.340><c> so</c>

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eagerness to contribute in web3 so
 

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eagerness to contribute in web3 so
people<00:03:36.300><c> want</c><00:03:36.540><c> to</c><00:03:36.659><c> be</c><00:03:36.780><c> involved</c><00:03:37.260><c> so</c><00:03:37.620><c> let</c><00:03:37.920><c> them</c>

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people want to be involved so let them
 

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people want to be involved so let them
reward<00:03:38.640><c> them</c><00:03:38.819><c> encourage</c><00:03:39.300><c> them</c><00:03:39.599><c> this</c><00:03:40.019><c> builds</c>

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reward them encourage them this builds
 

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reward them encourage them this builds
loyalty<00:03:40.739><c> and</c><00:03:40.860><c> buy-in</c>

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loyalty and buy-in
 

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loyalty and buy-in
and<00:03:43.560><c> you're</c><00:03:43.739><c> building</c><00:03:43.920><c> empathy</c><00:03:44.459><c> with</c><00:03:44.640><c> your</c>

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and you're building empathy with your
 

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and you're building empathy with your
community<00:03:45.060><c> by</c><00:03:45.840><c> talking</c><00:03:46.140><c> to</c><00:03:46.379><c> them</c><00:03:46.560><c> by</c><00:03:47.040><c> seeing</c>

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community by talking to them by seeing
 

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community by talking to them by seeing
their<00:03:47.519><c> faces</c><00:03:47.940><c> it's</c><00:03:48.780><c> really</c><00:03:49.019><c> important</c><00:03:49.379><c> to</c><00:03:49.620><c> see</c>

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their faces it's really important to see
 

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their faces it's really important to see
your<00:03:49.980><c> community</c><00:03:50.159><c> as</c><00:03:50.519><c> humans</c><00:03:50.940><c> and</c><00:03:51.180><c> not</c><00:03:51.299><c> data</c>

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your community as humans and not data
 

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your community as humans and not data
points<00:03:52.080><c> and</c><00:03:52.680><c> it's</c><00:03:52.860><c> really</c><00:03:52.980><c> easy</c><00:03:53.220><c> to</c><00:03:53.459><c> detach</c>

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points and it's really easy to detach
 

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points and it's really easy to detach
yourself<00:03:53.940><c> from</c><00:03:54.360><c> this</c><00:03:54.480><c> valuable</c><00:03:54.900><c> concept</c><00:03:55.260><c> if</c>

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yourself from this valuable concept if
 

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yourself from this valuable concept if
your<00:03:55.739><c> data</c><00:03:56.040><c> is</c><00:03:56.159><c> the</c><00:03:56.400><c> only</c><00:03:56.519><c> source</c><00:03:57.000><c> to</c>

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your data is the only source to
 

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your data is the only source to
understand<00:03:57.360><c> the</c><00:03:57.959><c> people</c><00:03:58.080><c> that</c><00:03:58.319><c> you</c><00:03:58.500><c> work</c><00:03:58.620><c> for</c>

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so<00:04:01.980><c> it</c><00:04:02.099><c> does</c><00:04:02.220><c> have</c><00:04:02.400><c> some</c><00:04:02.519><c> drawbacks</c>

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so it does have some drawbacks
 

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so it does have some drawbacks
participatory<00:04:04.200><c> design</c><00:04:04.379><c> can</c><00:04:04.799><c> be</c><00:04:04.980><c> really</c>

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participatory design can be really
 

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participatory design can be really
challenging<00:04:05.640><c> in</c><00:04:06.060><c> an</c><00:04:06.239><c> online</c><00:04:06.360><c> International</c>

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challenging in an online International
 

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challenging in an online International
Community

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Community
 

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Community
many<00:04:08.459><c> people</c><00:04:08.640><c> don't</c><00:04:08.879><c> feel</c><00:04:09.060><c> comfortable</c>

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many people don't feel comfortable
 

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many people don't feel comfortable
sharing<00:04:09.840><c> their</c><00:04:10.019><c> identities</c><00:04:10.500><c> they</c><00:04:11.040><c> don't</c><00:04:11.220><c> want</c>

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sharing their identities they don't want
 

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sharing their identities they don't want
to<00:04:11.459><c> show</c><00:04:11.580><c> their</c><00:04:11.760><c> faces</c><00:04:12.060><c> on</c><00:04:12.299><c> camera</c><00:04:12.480><c> they</c><00:04:13.019><c> may</c>

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to show their faces on camera they may
 

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to show their faces on camera they may
not<00:04:13.260><c> speak</c><00:04:13.500><c> your</c><00:04:13.739><c> primary</c><00:04:14.040><c> language</c><00:04:14.340><c> these</c>

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not speak your primary language these
 

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not speak your primary language these
can<00:04:15.360><c> all</c><00:04:15.480><c> be</c><00:04:15.599><c> really</c><00:04:15.720><c> intimidating</c><00:04:16.260><c> barriers</c>

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can all be really intimidating barriers
 

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can all be really intimidating barriers
and<00:04:18.900><c> there</c><00:04:19.079><c> can</c><00:04:19.199><c> also</c><00:04:19.380><c> be</c><00:04:19.440><c> confirmation</c><00:04:19.919><c> bias</c>

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and there can also be confirmation bias
 

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and there can also be confirmation bias
here<00:04:20.519><c> so</c><00:04:21.419><c> it's</c><00:04:21.600><c> important</c><00:04:21.900><c> to</c><00:04:22.019><c> keep</c><00:04:22.139><c> in</c><00:04:22.320><c> mind</c>

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here so it's important to keep in mind
 

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here so it's important to keep in mind
that<00:04:22.620><c> this</c><00:04:22.800><c> line</c><00:04:22.979><c> of</c><00:04:23.100><c> research</c><00:04:23.460><c> is</c><00:04:23.699><c> informal</c>

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that this line of research is informal
 

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that this line of research is informal
we're<00:04:24.900><c> not</c><00:04:25.080><c> using</c><00:04:25.380><c> rigorous</c><00:04:25.860><c> controls</c><00:04:26.340><c> under</c>

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we're not using rigorous controls under
 

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we're not using rigorous controls under
the<00:04:26.759><c> scientific</c><00:04:27.120><c> methods</c><00:04:27.840><c> This</c><00:04:28.500><c> research</c><00:04:28.800><c> is</c>

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the scientific methods This research is
 

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the scientific methods This research is
always<00:04:29.220><c> somewhat</c><00:04:29.639><c> subjective</c><00:04:30.120><c> and</c><00:04:30.360><c> open</c><00:04:30.540><c> to</c>

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always somewhat subjective and open to
 

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always somewhat subjective and open to
biases

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so<00:04:34.020><c> my</c><00:04:34.259><c> Approach</c><00:04:34.440><c> for</c><00:04:34.680><c> participatory</c><00:04:35.280><c> design</c>

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so my Approach for participatory design
 

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so my Approach for participatory design
in<00:04:35.759><c> web</c><00:04:35.940><c> 3</c><00:04:36.180><c> is</c><00:04:36.660><c> always</c><00:04:36.900><c> changing</c><00:04:37.380><c> but</c><00:04:37.740><c> here's</c>

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in web 3 is always changing but here's
 

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in web 3 is always changing but here's
what's<00:04:38.160><c> been</c><00:04:38.400><c> working</c><00:04:38.520><c> so</c><00:04:38.820><c> far</c>

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what's been working so far
 

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what's been working so far
so<00:04:40.080><c> I</c><00:04:40.320><c> found</c><00:04:40.440><c> that</c><00:04:40.620><c> by</c><00:04:40.800><c> offering</c><00:04:41.160><c> tiered</c>

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so I found that by offering tiered
 

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so I found that by offering tiered
approach<00:04:42.060><c> for</c><00:04:42.419><c> users</c><00:04:42.780><c> to</c><00:04:42.960><c> participate</c><00:04:43.759><c> it</c>

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approach for users to participate it
 

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approach for users to participate it
lets<00:04:45.060><c> you</c><00:04:45.060><c> meet</c><00:04:45.240><c> people</c><00:04:45.419><c> where</c><00:04:45.660><c> they're</c><00:04:45.900><c> at</c>

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lets you meet people where they're at
 

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lets you meet people where they're at
so<00:04:47.340><c> you</c><00:04:47.580><c> can</c><00:04:47.639><c> have</c><00:04:47.759><c> these</c><00:04:48.000><c> bottom</c><00:04:48.300><c> tier</c>

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so you can have these bottom tier
 

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so you can have these bottom tier
rewards<00:04:49.080><c> for</c><00:04:49.680><c> submitting</c><00:04:50.580><c> to</c><00:04:50.759><c> long-form</c><00:04:51.240><c> Tech</c>

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rewards for submitting to long-form Tech
 

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rewards for submitting to long-form Tech
surveys

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surveys
 

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surveys
this<00:04:53.280><c> lets</c><00:04:53.639><c> people</c><00:04:53.759><c> translate</c><00:04:54.419><c> them</c><00:04:54.840><c> and</c><00:04:55.139><c> they</c>

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this lets people translate them and they
 

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this lets people translate them and they
can<00:04:55.380><c> also</c><00:04:55.620><c> remain</c><00:04:55.919><c> anonymous</c>

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can also remain anonymous
 

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can also remain anonymous
you<00:04:57.780><c> can</c><00:04:57.840><c> offer</c><00:04:58.080><c> mid-tier</c><00:04:58.500><c> rewards</c><00:04:58.919><c> for</c>

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you can offer mid-tier rewards for
 

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you can offer mid-tier rewards for
having<00:04:59.280><c> people</c><00:04:59.520><c> record</c><00:04:59.759><c> looms</c><00:05:00.360><c> of</c><00:05:00.479><c> themselves</c>

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having people record looms of themselves
 

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having people record looms of themselves
screen<00:05:01.199><c> sharing</c><00:05:01.620><c> and</c><00:05:01.800><c> performing</c><00:05:02.220><c> certain</c>

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screen sharing and performing certain
 

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screen sharing and performing certain
tasks

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tasks
 

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tasks
Um this<00:05:04.979><c> can</c><00:05:05.160><c> also</c><00:05:05.340><c> be</c><00:05:05.460><c> translated</c><00:05:05.940><c> this</c><00:05:06.419><c> can</c>

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Um this can also be translated this can
 

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Um this can also be translated this can
also<00:05:06.720><c> be</c><00:05:06.840><c> anonymous</c><00:05:07.259><c> and</c><00:05:07.560><c> they</c><00:05:07.740><c> can</c><00:05:07.800><c> speak</c><00:05:07.979><c> at</c>

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also be anonymous and they can speak at
 

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also be anonymous and they can speak at
their<00:05:08.280><c> own</c><00:05:08.400><c> pace</c><00:05:08.580><c> if</c><00:05:08.820><c> they</c><00:05:09.000><c> choose</c><00:05:09.180><c> to</c>

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their own pace if they choose to
 

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their own pace if they choose to
and<00:05:10.800><c> then</c><00:05:10.979><c> you</c><00:05:11.100><c> have</c><00:05:11.220><c> a</c><00:05:11.400><c> top</c><00:05:11.520><c> rewards</c><00:05:12.000><c> tier</c>

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and then you have a top rewards tier
 

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and then you have a top rewards tier
where<00:05:12.540><c> you</c><00:05:12.720><c> have</c><00:05:12.840><c> a</c><00:05:13.020><c> video</c><00:05:13.139><c> call</c><00:05:13.500><c> and</c><00:05:14.040><c> they</c>

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where you have a video call and they
 

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where you have a video call and they
perform<00:05:14.460><c> certain</c><00:05:14.880><c> tasks</c><00:05:15.360><c> answer</c><00:05:15.600><c> questions</c>

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perform certain tasks answer questions
 

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perform certain tasks answer questions
and<00:05:17.100><c> this</c><00:05:17.220><c> works</c><00:05:17.460><c> best</c><00:05:17.580><c> when</c><00:05:17.759><c> you</c><00:05:17.880><c> can</c><00:05:18.060><c> both</c>

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and this works best when you can both
 

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and this works best when you can both
communicate<00:05:18.720><c> freely</c><00:05:19.020><c> with</c><00:05:19.199><c> each</c><00:05:19.380><c> other</c>

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communicate freely with each other
 

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communicate freely with each other
systems<00:05:21.180><c> like</c><00:05:21.300><c> this</c><00:05:21.479><c> are</c><00:05:21.660><c> best</c><00:05:21.840><c> managed</c><00:05:22.199><c> in</c>

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systems like this are best managed in
 

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systems like this are best managed in
Discord<00:05:22.800><c> or</c><00:05:23.280><c> other</c><00:05:23.520><c> community</c><00:05:23.759><c> tools</c><00:05:24.240><c> like</c>

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Discord or other community tools like
 

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Discord or other community tools like
crew<00:05:24.780><c> 3.</c>

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crew 3.
 

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crew 3.
ultimately<00:05:27.419><c> I</c><00:05:27.660><c> advocate</c><00:05:28.080><c> for</c><00:05:28.380><c> a</c>

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ultimately I advocate for a
 

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ultimately I advocate for a
participatory<00:05:29.280><c> design</c><00:05:29.520><c> focused</c><00:05:30.060><c> approach</c>

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participatory design focused approach
 

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participatory design focused approach
with<00:05:30.780><c> data</c><00:05:31.139><c> to</c><00:05:31.320><c> guide</c><00:05:31.500><c> you</c><00:05:31.680><c> towards</c><00:05:32.039><c> those</c>

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with data to guide you towards those
 

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with data to guide you towards those
areas<00:05:32.580><c> of</c><00:05:32.759><c> improvement</c>

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areas of improvement
 

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areas of improvement
I<00:05:34.380><c> think</c><00:05:34.500><c> there's</c><00:05:34.680><c> a</c><00:05:34.919><c> really</c><00:05:35.100><c> beautiful</c>

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I think there's a really beautiful
 

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I think there's a really beautiful
opportunity<00:05:35.880><c> in</c><00:05:36.120><c> web3</c><00:05:36.539><c> to</c><00:05:37.020><c> practice</c><00:05:37.199><c> genuine</c>

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opportunity in web3 to practice genuine
 

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opportunity in web3 to practice genuine
empathy<00:05:38.220><c> for</c><00:05:38.340><c> our</c><00:05:38.580><c> community</c><00:05:38.759><c> by</c><00:05:39.720><c> working</c>

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empathy for our community by working
 

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empathy for our community by working
alongside<00:05:40.380><c> them</c>

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alongside them
 

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alongside them
thank<00:05:42.300><c> you</c>

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thank you
 

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thank you
thank<00:05:43.800><c> you</c><00:05:44.039><c> what</c><00:05:44.759><c> kind</c><00:05:44.880><c> of</c><00:05:45.000><c> tools</c><00:05:45.300><c> do</c><00:05:45.479><c> you</c><00:05:45.600><c> use</c>

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thank you what kind of tools do you use
 

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thank you what kind of tools do you use
on<00:05:45.960><c> the</c><00:05:46.199><c> quantitative</c><00:05:46.740><c> side</c><00:05:47.100><c> for</c><00:05:47.580><c> user</c>

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on the quantitative side for user
 

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on the quantitative side for user
research

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research
 

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research
on<00:05:49.320><c> the</c><00:05:49.380><c> quantitative</c><00:05:49.740><c> side</c><00:05:50.039><c> at</c><00:05:50.940><c> the</c><00:05:51.000><c> moment</c>

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on the quantitative side at the moment
 

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on the quantitative side at the moment
we<00:05:52.139><c> typically</c><00:05:52.620><c> hire</c><00:05:53.100><c> somebody</c><00:05:53.580><c> to</c><00:05:53.880><c> do</c><00:05:54.000><c> that</c>

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we typically hire somebody to do that
 

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we typically hire somebody to do that
for<00:05:54.539><c> us</c><00:05:54.720><c> so</c><00:05:55.020><c> we've</c><00:05:55.199><c> been</c><00:05:55.320><c> working</c><00:05:55.440><c> with</c><00:05:55.740><c> arcx</c>

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for us so we've been working with arcx
 

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for us so we've been working with arcx
who've<00:05:56.580><c> been</c><00:05:56.639><c> really</c><00:05:56.820><c> great</c><00:05:57.000><c> at</c><00:05:57.180><c> accumulating</c>

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who've been really great at accumulating
 

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who've been really great at accumulating
data<00:05:58.139><c> for</c><00:05:58.380><c> our</c><00:05:58.560><c> products</c>

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data for our products
 

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data for our products
on<00:06:01.199><c> the</c><00:06:01.380><c> smaller</c><00:06:01.800><c> scale</c><00:06:01.979><c> side</c><00:06:02.160><c> we</c><00:06:02.400><c> use</c><00:06:02.520><c> Google</c>

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on the smaller scale side we use Google
 

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on the smaller scale side we use Google
analytics<00:06:03.360><c> that's</c><00:06:03.780><c> easy</c><00:06:04.020><c> for</c><00:06:04.259><c> me</c><00:06:04.380><c> to</c>

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analytics that's easy for me to
 

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analytics that's easy for me to
interpret<00:06:04.979><c> but</c><00:06:05.520><c> yeah</c><00:06:05.880><c> for</c><00:06:06.240><c> the</c><00:06:06.539><c> bigger</c>

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interpret but yeah for the bigger
 

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interpret but yeah for the bigger
questions<00:06:07.259><c> we</c><00:06:07.740><c> Outsource</c>