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[Music]

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camisa<00:00:14.519><c> I</c><00:00:14.880><c> work</c><00:00:15.059><c> at</c><00:00:15.240><c> element</c><00:00:15.360><c> Finance</c><00:00:15.960><c> I'm</c><00:00:16.440><c> a</c>

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camisa I work at element Finance I'm a
 

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camisa I work at element Finance I'm a
product<00:00:16.800><c> manager</c><00:00:17.340><c> element</c><00:00:18.119><c> Finance</c><00:00:18.720><c> is</c><00:00:19.020><c> a</c>

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product manager element Finance is a
 

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product manager element Finance is a
protocol<00:00:19.619><c> a</c><00:00:19.859><c> D5</c><00:00:20.160><c> protocol</c><00:00:20.520><c> for</c><00:00:20.880><c> fixed</c><00:00:21.359><c> and</c>

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protocol a D5 protocol for fixed and
 

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protocol a D5 protocol for fixed and
variable<00:00:21.900><c> yields</c><00:00:22.920><c> and</c><00:00:23.820><c> um</c><00:00:24.300><c> I'm</c><00:00:24.720><c> really</c>

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variable yields and um I'm really
 

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variable yields and um I'm really
excited<00:00:25.140><c> to</c><00:00:25.320><c> be</c><00:00:25.439><c> here</c><00:00:25.560><c> today</c><00:00:25.740><c> to</c><00:00:25.980><c> talk</c><00:00:26.160><c> to</c><00:00:26.279><c> you</c>

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excited to be here today to talk to you
 

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excited to be here today to talk to you
about<00:00:26.460><c> product</c><00:00:27.000><c> development</c><00:00:27.420><c> and</c><00:00:27.599><c> defy</c><00:00:28.439><c> and</c>

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about product development and defy and
 

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about product development and defy and
let's<00:00:29.039><c> get</c><00:00:29.279><c> started</c>

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let's get started
 

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let's get started
so<00:00:32.399><c> first</c><00:00:32.700><c> off</c><00:00:32.940><c> I</c><00:00:33.300><c> kind</c><00:00:33.360><c> of</c><00:00:33.480><c> wanted</c><00:00:33.540><c> a</c><00:00:33.840><c> level</c>

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so first off I kind of wanted a level
 

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so first off I kind of wanted a level
set<00:00:34.200><c> on</c><00:00:34.620><c> what</c><00:00:35.100><c> does</c><00:00:35.219><c> a</c><00:00:35.399><c> product</c><00:00:35.579><c> manager</c><00:00:36.239><c> do</c>

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set on what does a product manager do
 

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set on what does a product manager do
and<00:00:37.020><c> you</c><00:00:37.500><c> know</c><00:00:37.559><c> there's</c><00:00:37.860><c> lots</c><00:00:38.160><c> of</c><00:00:38.219><c> different</c>

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and you know there's lots of different
 

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and you know there's lots of different
definitions

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definitions
 

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definitions
um and<00:00:40.980><c> oftentimes</c><00:00:41.399><c> people</c><00:00:41.700><c> will</c><00:00:41.879><c> think</c><00:00:42.059><c> they</c>

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um and oftentimes people will think they
 

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um and oftentimes people will think they
do<00:00:42.360><c> one</c><00:00:42.540><c> thing</c><00:00:42.719><c> or</c><00:00:42.899><c> another</c>

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do one thing or another
 

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do one thing or another
oftentimes<00:00:44.520><c> a</c><00:00:44.700><c> PM</c><00:00:45.000><c> does</c><00:00:45.300><c> a</c><00:00:45.600><c> lot</c><00:00:45.719><c> of</c><00:00:45.899><c> things</c>

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oftentimes a PM does a lot of things
 

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oftentimes a PM does a lot of things
it's<00:00:46.440><c> everything</c>

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it's everything
 

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it's everything
um

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um
 

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um
so<00:00:48.539><c> the</c><00:00:48.780><c> core</c><00:00:48.960><c> area</c><00:00:49.260><c> of</c><00:00:49.500><c> responsibility</c><00:00:49.860><c> is</c>

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so the core area of responsibility is
 

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so the core area of responsibility is
shaping<00:00:50.760><c> the</c><00:00:50.879><c> product</c><00:00:51.200><c> shipping</c><00:00:52.200><c> the</c><00:00:52.320><c> product</c>

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shaping the product shipping the product
 

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shaping the product shipping the product
measuring<00:00:53.760><c> product</c><00:00:54.059><c> success</c><00:00:54.600><c> and</c><00:00:55.500><c> these</c><00:00:55.680><c> are</c>

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measuring product success and these are
 

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measuring product success and these are
things<00:00:55.980><c> I'm</c><00:00:56.219><c> going</c><00:00:56.340><c> to</c><00:00:56.460><c> kind</c><00:00:56.579><c> of</c><00:00:56.699><c> loosely</c><00:00:57.059><c> talk</c>

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things I'm going to kind of loosely talk
 

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things I'm going to kind of loosely talk
about<00:00:57.480><c> throughout</c><00:00:58.020><c> the</c><00:00:58.140><c> presentation</c><00:00:58.699><c> but</c>

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about throughout the presentation but
 

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about throughout the presentation but
synchronizing<00:01:00.300><c> the</c><00:01:00.420><c> team</c><00:01:00.600><c> is</c><00:01:00.780><c> really</c>

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synchronizing the team is really
 

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synchronizing the team is really
important

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important
 

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important
the<00:01:03.180><c> product</c><00:01:03.619><c> person</c><00:01:04.619><c> will</c><00:01:04.920><c> interface</c><00:01:05.280><c> with</c>

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the product person will interface with
 

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the product person will interface with
the<00:01:05.700><c> rest</c><00:01:05.820><c> of</c><00:01:05.939><c> the</c><00:01:06.060><c> team</c><00:01:06.240><c> kind</c><00:01:06.960><c> of</c><00:01:07.080><c> align</c><00:01:07.380><c> on</c>

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the rest of the team kind of align on
 

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the rest of the team kind of align on
timelines<00:01:08.240><c> uh</c><00:01:09.240><c> hash</c><00:01:09.960><c> out</c><00:01:10.080><c> kind</c><00:01:10.380><c> of</c><00:01:10.500><c> product</c>

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timelines uh hash out kind of product
 

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timelines uh hash out kind of product
requirements<00:01:11.340><c> and</c><00:01:11.880><c> ensure</c><00:01:12.180><c> everyone</c><00:01:12.360><c> is</c><00:01:12.659><c> on</c>

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requirements and ensure everyone is on
 

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requirements and ensure everyone is on
the<00:01:12.960><c> same</c><00:01:13.080><c> page</c><00:01:13.260><c> and</c><00:01:13.500><c> kind</c><00:01:13.680><c> of</c><00:01:13.799><c> working</c><00:01:13.860><c> in</c><00:01:14.159><c> the</c>

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the same page and kind of working in the
 

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the same page and kind of working in the
same<00:01:14.400><c> direction</c>

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so<00:01:18.060><c> I</c><00:01:18.180><c> want</c><00:01:18.299><c> to</c><00:01:18.420><c> talk</c><00:01:18.540><c> about</c><00:01:18.659><c> building</c><00:01:19.080><c> the</c>

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so I want to talk about building the
 

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so I want to talk about building the
product<00:01:19.500><c> roadmap</c><00:01:20.220><c> and</c>

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product roadmap and
 

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product roadmap and
um<00:01:22.680><c> how</c><00:01:22.920><c> I</c><00:01:23.460><c> want</c><00:01:23.580><c> to</c><00:01:23.700><c> kind</c><00:01:24.119><c> of</c><00:01:24.299><c> place</c><00:01:24.659><c> a</c><00:01:24.900><c> little</c>

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um how I want to kind of place a little
 

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um how I want to kind of place a little
bit<00:01:25.140><c> of</c><00:01:25.200><c> emphasis</c><00:01:25.619><c> on</c><00:01:25.799><c> R</c><00:01:25.979><c> D</c><00:01:26.159><c> and</c><00:01:26.460><c> how</c><00:01:26.640><c> that's</c>

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bit of emphasis on R D and how that's
 

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bit of emphasis on R D and how that's
really<00:01:27.119><c> important</c><00:01:27.540><c> to</c><00:01:27.720><c> kind</c><00:01:28.140><c> of</c><00:01:28.259><c> creating</c><00:01:28.619><c> new</c>

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really important to kind of creating new
 

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really important to kind of creating new
product<00:01:29.580><c> opportunities</c>

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product opportunities
 

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product opportunities
so<00:01:32.820><c> D5</c><00:01:33.299><c> research</c><00:01:33.720><c> teams</c><00:01:34.200><c> really</c><00:01:34.860><c> need</c><00:01:35.100><c> to</c>

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so D5 research teams really need to
 

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so D5 research teams really need to
focus<00:01:35.520><c> sorry</c><00:01:35.880><c> the</c><00:01:36.180><c> D5</c><00:01:36.420><c> teams</c><00:01:36.780><c> really</c><00:01:37.020><c> need</c><00:01:37.200><c> to</c>

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focus sorry the D5 teams really need to
 

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focus sorry the D5 teams really need to
focus<00:01:37.560><c> on</c><00:01:37.979><c> research</c><00:01:38.579><c> and</c><00:01:38.759><c> development</c><00:01:39.180><c> in</c>

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focus on research and development in
 

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focus on research and development in
order<00:01:40.320><c> to</c><00:01:40.560><c> succeed</c><00:01:40.860><c> in</c><00:01:41.100><c> the</c><00:01:41.220><c> space</c><00:01:41.400><c> they</c><00:01:42.360><c> got</c>

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order to succeed in the space they got
 

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order to succeed in the space they got
to<00:01:42.659><c> commit</c><00:01:42.900><c> to</c><00:01:43.079><c> experimentation</c><00:01:43.860><c> it's</c><00:01:44.280><c> not</c>

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to commit to experimentation it's not
 

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to commit to experimentation it's not
just<00:01:44.579><c> about</c><00:01:44.820><c> rehashing</c><00:01:45.540><c> existing</c><00:01:46.079><c> Solutions</c>

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just about rehashing existing Solutions
 

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just about rehashing existing Solutions
and<00:01:47.520><c> it's</c><00:01:47.759><c> important</c><00:01:48.000><c> to</c><00:01:48.119><c> take</c><00:01:48.299><c> an</c><00:01:48.479><c> additive</c>

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and it's important to take an additive
 

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and it's important to take an additive
approach<00:01:49.320><c> where</c>

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approach where
 

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approach where
you're<00:01:50.880><c> building</c><00:01:51.180><c> new</c><00:01:51.479><c> D5</c><00:01:51.780><c> Primitives</c><00:01:52.320><c> and</c>

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you're building new D5 Primitives and
 

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you're building new D5 Primitives and
contributing<00:01:53.460><c> those</c><00:01:53.640><c> Primitives</c><00:01:54.119><c> to</c><00:01:54.360><c> the</c>

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contributing those Primitives to the
 

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contributing those Primitives to the
open<00:01:54.720><c> source</c><00:01:55.259><c> defy</c><00:01:56.100><c> ecosystem</c>

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open source defy ecosystem
 

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open source defy ecosystem
and<00:01:57.960><c> at</c><00:01:58.079><c> the</c><00:01:58.200><c> same</c><00:01:58.320><c> time</c><00:01:58.439><c> you're</c><00:01:58.799><c> leveraging</c>

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and at the same time you're leveraging
 

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and at the same time you're leveraging
D5<00:02:01.259><c> Lego</c><00:02:01.500><c> pieces</c><00:02:01.979><c> and</c><00:02:02.159><c> this</c><00:02:02.340><c> again</c><00:02:02.460><c> fits</c>

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D5 Lego pieces and this again fits
 

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D5 Lego pieces and this again fits
within<00:02:03.119><c> the</c><00:02:03.299><c> whole</c><00:02:03.720><c> um</c><00:02:03.840><c> you</c><00:02:04.020><c> know</c><00:02:04.079><c> idea</c><00:02:04.619><c> or</c>

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within the whole um you know idea or
 

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within the whole um you know idea or
ethos<00:02:05.579><c> of</c><00:02:06.000><c> composability</c><00:02:06.600><c> within</c><00:02:06.960><c> the</c><00:02:07.079><c> D5</c>

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ethos of composability within the D5
 

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ethos of composability within the D5
space

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space
 

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space
so<00:02:09.060><c> having</c><00:02:09.300><c> a</c><00:02:09.720><c> pipeline</c><00:02:10.140><c> of</c><00:02:10.319><c> research</c>

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so having a pipeline of research
 

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so having a pipeline of research
projects<00:02:11.039><c> is</c><00:02:11.220><c> really</c><00:02:11.459><c> important</c><00:02:11.879><c> it</c><00:02:12.540><c> could</c>

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projects is really important it could
 

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projects is really important it could
really<00:02:12.840><c> guide</c><00:02:13.140><c> the</c><00:02:13.440><c> evolution</c><00:02:13.860><c> of</c><00:02:14.160><c> the</c>

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really guide the evolution of the
 

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really guide the evolution of the
product<00:02:14.520><c> or</c><00:02:14.819><c> dap</c><00:02:15.180><c> you're</c><00:02:15.360><c> working</c><00:02:15.540><c> on</c><00:02:15.720><c> within</c>

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product or dap you're working on within
 

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product or dap you're working on within
the<00:02:16.140><c> D5</c><00:02:16.379><c> space</c><00:02:16.680><c> and</c><00:02:17.580><c> it</c><00:02:17.760><c> could</c><00:02:17.879><c> potentially</c>

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the D5 space and it could potentially
 

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the D5 space and it could potentially
lead<00:02:18.480><c> to</c><00:02:18.720><c> entirely</c><00:02:19.140><c> new</c><00:02:19.319><c> products</c><00:02:19.860><c> and</c><00:02:20.700><c> so</c>

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lead to entirely new products and so
 

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lead to entirely new products and so
with<00:02:21.120><c> that</c>

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with that
 

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with that
um you<00:02:22.260><c> know</c><00:02:22.379><c> the</c><00:02:22.620><c> the</c><00:02:22.860><c> pipeline</c><00:02:23.459><c> of</c><00:02:23.640><c> research</c>

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um you know the the pipeline of research
 

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um you know the the pipeline of research
projects<00:02:24.420><c> can</c><00:02:24.720><c> really</c><00:02:24.900><c> form</c><00:02:25.140><c> the</c><00:02:25.560><c> basis</c><00:02:25.980><c> of</c>

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projects can really form the basis of
 

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projects can really form the basis of
the<00:02:26.760><c> r</c><00:02:26.879><c> d</c><00:02:27.060><c> roadmap</c>

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the r d roadmap
 

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the r d roadmap
and<00:02:28.920><c> the</c><00:02:29.220><c> r</c><00:02:29.280><c> d</c><00:02:29.459><c> roadmap</c>

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and the r d roadmap
 

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and the r d roadmap
is<00:02:31.500><c> a</c><00:02:31.800><c> critical</c><00:02:32.099><c> input</c><00:02:32.580><c> a</c><00:02:33.000><c> very</c><00:02:33.180><c> important</c>

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is a critical input a very important
 

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is a critical input a very important
input<00:02:33.840><c> into</c><00:02:34.140><c> the</c><00:02:34.379><c> product</c><00:02:34.500><c> roadmap</c><00:02:35.040><c> mind</c><00:02:35.760><c> you</c>

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input into the product roadmap mind you
 

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input into the product roadmap mind you
it's<00:02:36.360><c> not</c><00:02:36.540><c> the</c><00:02:36.780><c> only</c><00:02:36.900><c> input</c><00:02:37.260><c> into</c><00:02:37.440><c> the</c><00:02:37.680><c> product</c>

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it's not the only input into the product
 

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it's not the only input into the product
roadmap<00:02:38.280><c> there's</c><00:02:38.580><c> lots</c><00:02:39.000><c> of</c><00:02:39.060><c> other</c><00:02:39.239><c> things</c><00:02:40.040><c> but</c>

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roadmap there's lots of other things but
 

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roadmap there's lots of other things but
it<00:02:41.160><c> is</c><00:02:41.340><c> really</c><00:02:41.580><c> important</c>

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it is really important
 

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it is really important
I<00:02:43.860><c> want</c><00:02:43.980><c> to</c><00:02:44.160><c> talk</c><00:02:44.280><c> about</c><00:02:44.459><c> how</c><00:02:44.879><c> do</c><00:02:45.000><c> we</c><00:02:45.180><c> structure</c>

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I want to talk about how do we structure
 

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I want to talk about how do we structure
the<00:02:46.140><c> product</c><00:02:46.319><c> roadmap</c><00:02:46.860><c> or</c><00:02:47.580><c> lay</c><00:02:47.760><c> it</c><00:02:47.940><c> out</c>

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the product roadmap or lay it out
 

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the product roadmap or lay it out
because<00:02:48.360><c> oftentimes</c><00:02:48.959><c> we</c><00:02:49.140><c> think</c><00:02:49.379><c> about</c><00:02:49.500><c> it</c>

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because oftentimes we think about it
 

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because oftentimes we think about it
from<00:02:49.860><c> a</c><00:02:50.040><c> timing</c><00:02:50.340><c> perspective</c><00:02:50.780><c> by</c><00:02:51.780><c> month</c><00:02:52.019><c> by</c>

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from a timing perspective by month by
 

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from a timing perspective by month by
quarter

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quarter
 

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quarter
um<00:02:54.480><c> I</c><00:02:55.019><c> think</c><00:02:55.200><c> the</c><00:02:55.560><c> now</c><00:02:55.800><c> next</c><00:02:56.220><c> later</c><00:02:56.640><c> approach</c>

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um I think the now next later approach
 

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um I think the now next later approach
works<00:02:57.660><c> really</c><00:02:57.959><c> really</c><00:02:58.140><c> well</c><00:02:58.940><c> especially</c><00:02:59.940><c> in</c>

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works really really well especially in
 

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works really really well especially in
the<00:03:00.720><c> fast-paced</c><00:03:01.319><c> environment</c><00:03:01.620><c> of</c><00:03:01.860><c> defy</c><00:03:02.400><c> or</c>

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the fast-paced environment of defy or
 

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the fast-paced environment of defy or
for<00:03:03.239><c> teams</c><00:03:03.599><c> that</c><00:03:03.660><c> are</c><00:03:03.780><c> working</c><00:03:03.959><c> on</c><00:03:04.379><c> new</c>

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for teams that are working on new
 

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for teams that are working on new
product<00:03:05.099><c> development</c><00:03:05.840><c> you</c><00:03:06.840><c> know</c><00:03:06.900><c> V1</c><00:03:07.319><c> of</c><00:03:07.500><c> a</c>

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product development you know V1 of a
 

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product development you know V1 of a
protocol<00:03:07.920><c> where</c><00:03:08.879><c> there's</c><00:03:09.239><c> a</c><00:03:09.420><c> lot</c><00:03:09.540><c> of</c>

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protocol where there's a lot of
 

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protocol where there's a lot of
uncertainty<00:03:10.200><c> and</c><00:03:10.379><c> things</c><00:03:10.560><c> are</c><00:03:10.739><c> changing</c>

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uncertainty and things are changing
 

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uncertainty and things are changing
really<00:03:11.400><c> fast</c>

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really fast
 

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really fast
so<00:03:13.080><c> everything</c><00:03:13.379><c> you're</c><00:03:13.620><c> working</c><00:03:13.800><c> on</c><00:03:14.040><c> in</c>

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so everything you're working on in
 

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so everything you're working on in
Flight<00:03:14.459><c> is</c><00:03:14.819><c> kind</c><00:03:15.000><c> of</c><00:03:15.060><c> in</c><00:03:15.180><c> the</c><00:03:15.360><c> now</c><00:03:15.480><c> bucket</c>

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Flight is kind of in the now bucket
 

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Flight is kind of in the now bucket
everything<00:03:16.500><c> that's</c><00:03:17.040><c> coming</c><00:03:17.280><c> up</c><00:03:17.459><c> is</c><00:03:17.700><c> a</c><00:03:17.879><c> next</c>

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everything that's coming up is a next
 

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everything that's coming up is a next
and<00:03:18.720><c> anything</c><00:03:18.959><c> that</c><00:03:19.260><c> is</c><00:03:19.440><c> low</c><00:03:19.620><c> priority</c><00:03:20.040><c> kind</c>

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and anything that is low priority kind
 

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and anything that is low priority kind
of<00:03:20.459><c> gets</c><00:03:20.700><c> shifted</c><00:03:21.000><c> into</c><00:03:21.120><c> the</c><00:03:21.360><c> later</c><00:03:21.480><c> bucket</c>

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of gets shifted into the later bucket
 

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of gets shifted into the later bucket
this<00:03:22.800><c> kind</c><00:03:22.920><c> of</c><00:03:23.040><c> gives</c><00:03:23.159><c> D5</c><00:03:23.640><c> teams</c><00:03:24.060><c> the</c><00:03:24.239><c> ability</c>

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this kind of gives D5 teams the ability
 

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this kind of gives D5 teams the ability
to

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to
 

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to
not<00:03:26.280><c> be</c><00:03:26.519><c> kind</c><00:03:26.760><c> of</c><00:03:26.819><c> handcuffed</c><00:03:27.360><c> to</c><00:03:27.540><c> specific</c>

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not be kind of handcuffed to specific
 

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not be kind of handcuffed to specific
timelines<00:03:28.800><c> when</c><00:03:29.459><c> you're</c><00:03:29.580><c> developing</c><00:03:30.000><c> a</c><00:03:30.180><c> V1</c>

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timelines when you're developing a V1
 

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timelines when you're developing a V1
and<00:03:31.379><c> kind</c><00:03:31.620><c> of</c><00:03:31.739><c> you</c><00:03:32.040><c> know</c><00:03:32.099><c> develop</c><00:03:32.640><c> it</c><00:03:32.819><c> right</c>

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and kind of you know develop it right
 

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and kind of you know develop it right
and<00:03:34.019><c> not</c><00:03:34.140><c> necessarily</c><00:03:34.560><c> take</c><00:03:34.739><c> the</c><00:03:34.920><c> shortcuts</c>

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and not necessarily take the shortcuts
 

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and not necessarily take the shortcuts
and<00:03:36.420><c> it</c><00:03:36.540><c> just</c><00:03:36.659><c> gives</c><00:03:36.840><c> them</c><00:03:36.959><c> the</c><00:03:37.140><c> ability</c><00:03:37.440><c> to</c>

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and it just gives them the ability to
 

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and it just gives them the ability to
have<00:03:37.920><c> more</c><00:03:38.400><c> flexibility</c><00:03:38.879><c> in</c><00:03:39.360><c> terms</c><00:03:39.540><c> of</c><00:03:39.659><c> how</c>

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have more flexibility in terms of how
 

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have more flexibility in terms of how
they're<00:03:40.140><c> developing</c><00:03:40.560><c> and</c><00:03:40.799><c> timelines</c><00:03:41.400><c> overall</c>

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so<00:03:44.940><c> this</c><00:03:45.239><c> is</c><00:03:45.540><c> actually</c><00:03:45.720><c> one</c><00:03:45.900><c> of</c><00:03:46.019><c> my</c><00:03:46.080><c> favorite</c>

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so this is actually one of my favorite
 

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so this is actually one of my favorite
sections<00:03:46.799><c> of</c><00:03:47.280><c> the</c><00:03:47.459><c> presentation</c><00:03:47.879><c> and</c><00:03:48.120><c> I</c><00:03:48.299><c> want</c>

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sections of the presentation and I want
 

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sections of the presentation and I want
to<00:03:48.540><c> get</c><00:03:48.599><c> into</c><00:03:48.980><c> you</c><00:03:49.980><c> know</c><00:03:50.040><c> how</c><00:03:50.280><c> do</c><00:03:50.340><c> we</c><00:03:50.459><c> find</c><00:03:50.640><c> a</c>

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to get into you know how do we find a
 

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to get into you know how do we find a
process<00:03:51.299><c> a</c><00:03:51.599><c> product</c><00:03:51.840><c> development</c><00:03:52.319><c> process</c>

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process a product development process
 

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process a product development process
that<00:03:53.040><c> works</c><00:03:53.340><c> for</c><00:03:53.700><c> uh</c><00:03:54.360><c> for</c><00:03:54.659><c> your</c><00:03:54.780><c> team</c>

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that works for uh for your team
 

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that works for uh for your team
I<00:03:56.280><c> have</c><00:03:56.400><c> to</c><00:03:56.580><c> say</c><00:03:56.700><c> that</c><00:03:56.940><c> I'm</c><00:03:57.060><c> going</c><00:03:57.180><c> to</c><00:03:57.239><c> caveat</c>

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I have to say that I'm going to caveat
 

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I have to say that I'm going to caveat
this<00:03:57.900><c> with</c><00:03:58.220><c> there</c><00:03:59.220><c> are</c><00:03:59.519><c> lots</c><00:03:59.879><c> of</c><00:03:59.940><c> nuances</c>

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this with there are lots of nuances
 

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this with there are lots of nuances
across<00:04:00.900><c> different</c><00:04:01.140><c> teams</c><00:04:01.680><c> team</c><00:04:02.040><c> size</c><00:04:02.480><c> culture</c>

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across different teams team size culture
 

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across different teams team size culture
if<00:04:04.140><c> you're</c><00:04:04.260><c> working</c><00:04:04.440><c> on</c><00:04:04.620><c> a</c><00:04:04.739><c> D5</c><00:04:04.980><c> protocol</c>

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if you're working on a D5 protocol
 

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if you're working on a D5 protocol
versus<00:04:05.760><c> adapt</c><00:04:06.299><c> that's</c><00:04:06.480><c> being</c><00:04:06.659><c> built</c><00:04:06.959><c> on</c><00:04:07.140><c> top</c>

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versus adapt that's being built on top
 

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versus adapt that's being built on top
of<00:04:07.440><c> a</c><00:04:07.560><c> protocol</c><00:04:07.860><c> all</c><00:04:08.760><c> of</c><00:04:08.879><c> these</c><00:04:09.120><c> things</c><00:04:09.239><c> kind</c>

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of a protocol all of these things kind
 

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of a protocol all of these things kind
of<00:04:09.659><c> play</c><00:04:09.840><c> into</c><00:04:10.280><c> the</c><00:04:11.280><c> specific</c><00:04:11.640><c> custom</c><00:04:12.239><c> product</c>

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of play into the specific custom product
 

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of play into the specific custom product
process<00:04:13.080><c> that</c><00:04:13.319><c> you</c><00:04:13.439><c> should</c><00:04:13.560><c> develop</c><00:04:13.860><c> for</c><00:04:14.040><c> your</c>

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process that you should develop for your
 

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process that you should develop for your
team<00:04:14.400><c> so</c><00:04:15.239><c> this</c><00:04:15.420><c> is</c><00:04:15.540><c> something</c><00:04:15.720><c> that's</c><00:04:15.900><c> worked</c>

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team so this is something that's worked
 

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team so this is something that's worked
really<00:04:16.500><c> well</c><00:04:16.739><c> for</c><00:04:16.979><c> element</c><00:04:17.160><c> Finance</c>

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really well for element Finance
 

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really well for element Finance
and<00:04:19.320><c> with</c><00:04:19.560><c> that</c>

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and with that
 

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and with that
we<00:04:20.940><c> are</c><00:04:21.120><c> still</c><00:04:21.299><c> evolving</c><00:04:21.780><c> the</c><00:04:21.959><c> process</c><00:04:22.260><c> as</c><00:04:22.560><c> we</c>

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we are still evolving the process as we
 

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we are still evolving the process as we
should<00:04:22.919><c> be</c><00:04:23.100><c> to</c><00:04:23.820><c> suit</c><00:04:23.940><c> our</c><00:04:24.240><c> needs</c><00:04:24.479><c> as</c><00:04:24.600><c> we</c><00:04:24.780><c> kind</c>

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should be to suit our needs as we kind
 

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should be to suit our needs as we kind
of<00:04:24.960><c> evolve</c><00:04:25.320><c> as</c><00:04:25.440><c> a</c><00:04:25.620><c> team</c><00:04:25.740><c> so</c><00:04:26.580><c> stage</c><00:04:26.940><c> zero</c><00:04:27.479><c> is</c>

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of evolve as a team so stage zero is
 

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of evolve as a team so stage zero is
kind<00:04:28.199><c> of</c><00:04:28.320><c> the</c><00:04:28.440><c> concept</c><00:04:28.860><c> Vision</c><00:04:29.340><c> stage</c><00:04:29.900><c> and</c>

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kind of the concept Vision stage and
 

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kind of the concept Vision stage and
this<00:04:31.080><c> is</c><00:04:31.139><c> where</c><00:04:31.440><c> our</c><00:04:31.620><c> smart</c><00:04:31.860><c> contract</c><00:04:32.280><c> leads</c>

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this is where our smart contract leads
 

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this is where our smart contract leads
and<00:04:32.880><c> our</c><00:04:33.120><c> Founders</c><00:04:33.479><c> both</c><00:04:33.720><c> of</c><00:04:33.840><c> our</c><00:04:33.960><c> Founders</c>

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and our Founders both of our Founders
 

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and our Founders both of our Founders
are<00:04:35.000><c> either</c><00:04:36.080><c> previously</c><00:04:37.080><c> to</c><00:04:37.320><c> researchers</c><00:04:37.919><c> and</c>

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are either previously to researchers and
 

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are either previously to researchers and
come<00:04:38.759><c> from</c><00:04:39.000><c> a</c><00:04:39.240><c> very</c><00:04:39.360><c> intensive</c><00:04:39.840><c> research</c>

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come from a very intensive research
 

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come from a very intensive research
background<00:04:40.500><c> so</c><00:04:41.280><c> they'll</c><00:04:41.580><c> usually</c><00:04:41.820><c> kind</c><00:04:42.000><c> of</c>

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background so they'll usually kind of
 

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background so they'll usually kind of
come<00:04:42.240><c> up</c><00:04:42.360><c> with</c><00:04:42.660><c> a</c><00:04:42.840><c> new</c><00:04:43.020><c> feature</c>

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come up with a new feature
 

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come up with a new feature
um<00:04:45.060><c> or</c><00:04:45.600><c> something</c><00:04:45.840><c> new</c><00:04:46.020><c> whether</c><00:04:46.380><c> it's</c><00:04:46.500><c> a</c><00:04:46.620><c> new</c>

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um or something new whether it's a new
 

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um or something new whether it's a new
product<00:04:46.860><c> concept</c><00:04:47.280><c> altogether</c><00:04:47.840><c> and</c><00:04:48.840><c> then</c><00:04:49.020><c> the</c>

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product concept altogether and then the
 

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product concept altogether and then the
smart<00:04:49.500><c> contract</c><00:04:49.919><c> team</c><00:04:50.160><c> leads</c><00:04:50.460><c> will</c><00:04:50.639><c> usually</c>

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smart contract team leads will usually
 

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smart contract team leads will usually
try<00:04:51.120><c> to</c><00:04:51.240><c> crystallize</c><00:04:51.780><c> that</c><00:04:52.220><c> with</c><00:04:53.220><c> our</c>

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try to crystallize that with our
 

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try to crystallize that with our
Founders<00:04:53.820><c> and</c><00:04:54.540><c> then</c><00:04:54.720><c> in</c><00:04:54.900><c> stage</c><00:04:55.139><c> one</c><00:04:55.259><c> the</c>

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Founders and then in stage one the
 

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Founders and then in stage one the
formative<00:04:55.860><c> stage</c><00:04:56.220><c> will</c><00:04:56.460><c> have</c><00:04:56.699><c> our</c><00:04:56.820><c> smart</c>

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formative stage will have our smart
 

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formative stage will have our smart
contract<00:04:57.419><c> teams</c><00:04:57.780><c> our</c><00:04:58.020><c> front-end</c><00:04:58.440><c> teams</c>

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contract teams our front-end teams
 

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contract teams our front-end teams
product<00:04:59.160><c> and</c><00:04:59.580><c> design</c><00:04:59.840><c> kind</c><00:05:00.840><c> of</c><00:05:00.960><c> working</c>

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product and design kind of working
 

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product and design kind of working
together<00:05:01.580><c> to</c><00:05:02.580><c> really</c><00:05:02.759><c> hash</c><00:05:03.060><c> out</c><00:05:03.240><c> and</c>

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together to really hash out and
 

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together to really hash out and
understand<00:05:03.660><c> the</c><00:05:03.960><c> core</c><00:05:04.139><c> functionality</c>

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understand the core functionality
 

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understand the core functionality
and<00:05:06.240><c> then</c><00:05:06.360><c> in</c><00:05:06.540><c> stage</c><00:05:06.900><c> two</c>

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and then in stage two
 

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and then in stage two
the<00:05:08.639><c> smart</c><00:05:08.759><c> contract</c><00:05:09.180><c> team</c><00:05:09.360><c> usually</c><00:05:09.720><c> takes</c><00:05:09.960><c> a</c>

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the smart contract team usually takes a
 

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the smart contract team usually takes a
little<00:05:10.259><c> bit</c><00:05:10.380><c> of</c><00:05:10.500><c> a</c><00:05:10.620><c> step</c><00:05:10.800><c> back</c><00:05:10.979><c> and</c><00:05:11.220><c> they</c><00:05:11.340><c> take</c>

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little bit of a step back and they take
 

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little bit of a step back and they take
on<00:05:11.759><c> a</c><00:05:12.419><c> little</c><00:05:12.540><c> bit</c><00:05:12.660><c> more</c><00:05:12.840><c> of</c><00:05:12.960><c> a</c><00:05:13.199><c> consultative</c>

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on a little bit more of a consultative
 

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on a little bit more of a consultative
role<00:05:14.100><c> in</c><00:05:14.639><c> a</c><00:05:14.880><c> front-end</c><00:05:15.240><c> design</c><00:05:15.660><c> teams</c><00:05:16.139><c> and</c><00:05:16.259><c> our</c>

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role in a front-end design teams and our
 

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role in a front-end design teams and our
product<00:05:16.560><c> teams</c><00:05:17.040><c> will</c><00:05:17.880><c> kind</c><00:05:18.120><c> of</c><00:05:18.180><c> do</c><00:05:18.300><c> the</c>

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product teams will kind of do the
 

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product teams will kind of do the
scoping<00:05:18.780><c> and</c><00:05:18.900><c> prototyping</c><00:05:19.500><c> so</c><00:05:19.680><c> hashing</c><00:05:20.100><c> out</c>

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scoping and prototyping so hashing out
 

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scoping and prototyping so hashing out
the<00:05:20.400><c> UI</c><00:05:20.699><c> ux</c><00:05:21.199><c> the</c><00:05:22.199><c> requirements</c><00:05:22.740><c> and</c><00:05:22.919><c> of</c><00:05:23.039><c> course</c>

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the UI ux the requirements and of course
 

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the UI ux the requirements and of course
also<00:05:23.520><c> kind</c><00:05:23.699><c> of</c><00:05:23.820><c> creating</c><00:05:24.000><c> the</c><00:05:24.180><c> project</c><00:05:24.360><c> plan</c>

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also kind of creating the project plan
 

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also kind of creating the project plan
for<00:05:24.900><c> what's</c><00:05:25.080><c> to</c><00:05:25.380><c> come</c>

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for what's to come
 

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for what's to come
uh<00:05:26.699><c> and</c><00:05:26.880><c> then</c><00:05:27.000><c> in</c><00:05:27.180><c> stage</c><00:05:27.479><c> three</c><00:05:27.600><c> we</c><00:05:27.900><c> get</c><00:05:28.020><c> into</c>

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uh and then in stage three we get into
 

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uh and then in stage three we get into
our<00:05:28.380><c> development</c><00:05:28.740><c> Sprints</c><00:05:29.340><c> many</c><00:05:29.580><c> of</c><00:05:29.820><c> you</c><00:05:29.940><c> if</c>

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our development Sprints many of you if
 

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our development Sprints many of you if
you<00:05:30.360><c> work</c><00:05:30.479><c> on</c><00:05:30.660><c> product</c><00:05:30.840><c> teams</c><00:05:31.320><c> today</c><00:05:31.560><c> uh</c>

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you work on product teams today uh
 

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you work on product teams today uh
Sprints<00:05:32.880><c> can</c><00:05:33.000><c> be</c><00:05:33.180><c> typically</c><00:05:33.660><c> two</c><00:05:33.960><c> weeks</c><00:05:34.320><c> but</c>

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Sprints can be typically two weeks but
 

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Sprints can be typically two weeks but
it<00:05:34.620><c> could</c><00:05:34.740><c> be</c><00:05:34.860><c> a</c><00:05:35.039><c> week</c><00:05:35.160><c> it</c><00:05:35.340><c> could</c><00:05:35.460><c> be</c><00:05:35.580><c> a</c><00:05:35.639><c> month</c>

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it could be a week it could be a month
 

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it could be a week it could be a month
it<00:05:36.000><c> really</c><00:05:36.180><c> depends</c><00:05:36.479><c> on</c><00:05:36.600><c> the</c><00:05:36.780><c> team</c>

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it really depends on the team
 

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it really depends on the team
um<00:05:38.280><c> and</c><00:05:38.520><c> this</c><00:05:38.820><c> is</c><00:05:38.880><c> where</c><00:05:39.060><c> we</c><00:05:39.180><c> get</c><00:05:39.300><c> into</c><00:05:39.419><c> the</c>

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um and this is where we get into the
 

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um and this is where we get into the
execution<00:05:40.020><c> cycle</c><00:05:40.380><c> important</c><00:05:41.280><c> to</c><00:05:41.460><c> note</c><00:05:41.639><c> that</c>

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execution cycle important to note that
 

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execution cycle important to note that
we're<00:05:42.120><c> actually</c><00:05:42.360><c> running</c><00:05:42.720><c> two</c><00:05:44.039><c> um</c>

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we're actually running two um
 

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we're actually running two um
two<00:05:45.060><c> sprints</c><00:05:45.479><c> in</c><00:05:45.600><c> parallel</c><00:05:46.080><c> so</c><00:05:46.860><c> the</c><00:05:47.039><c> smart</c>

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two sprints in parallel so the smart
 

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two sprints in parallel so the smart
contract<00:05:47.639><c> team</c><00:05:47.940><c> is</c><00:05:48.780><c> is</c><00:05:48.840><c> developing</c><00:05:49.440><c> all</c><00:05:49.620><c> of</c>

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contract team is is developing all of
 

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contract team is is developing all of
this<00:05:49.919><c> solidity</c><00:05:50.340><c> code</c><00:05:50.580><c> their</c><00:05:51.300><c> unit</c><00:05:51.539><c> testing</c>

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this solidity code their unit testing
 

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this solidity code their unit testing
they're<00:05:52.199><c> doing</c><00:05:52.380><c> their</c><00:05:52.560><c> fuzz</c><00:05:52.979><c> testing</c><00:05:53.419><c> a</c>

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they're doing their fuzz testing a
 

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they're doing their fuzz testing a
formal<00:05:54.720><c> verification</c><00:05:55.199><c> and</c><00:05:55.500><c> Audits</c><00:05:56.039><c> and</c><00:05:56.759><c> then</c>

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formal verification and Audits and then
 

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formal verification and Audits and then
the<00:05:57.060><c> front</c><00:05:57.240><c> end</c><00:05:57.419><c> team</c><00:05:57.720><c> is</c><00:05:58.979><c> um</c>

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the front end team is um
 

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the front end team is um
excuse<00:06:00.060><c> me</c><00:06:00.240><c> the</c><00:06:00.660><c> front-end</c><00:06:01.020><c> team</c><00:06:01.259><c> is</c><00:06:01.620><c> working</c>

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excuse me the front-end team is working
 

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excuse me the front-end team is working
with<00:06:02.340><c> product</c><00:06:02.580><c> and</c><00:06:02.880><c> design</c><00:06:03.080><c> to</c><00:06:04.080><c> kind</c><00:06:04.199><c> of</c>

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with product and design to kind of
 

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with product and design to kind of
execute<00:06:04.680><c> the</c><00:06:05.400><c> development</c><00:06:06.120><c> of</c><00:06:06.300><c> the</c><00:06:06.360><c> UI</c><00:06:06.660><c> and</c>

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execute the development of the UI and
 

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execute the development of the UI and
the<00:06:06.960><c> ux</c>

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the ux
 

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the ux
and<00:06:09.240><c> of</c><00:06:09.360><c> course</c><00:06:09.419><c> we're</c><00:06:09.660><c> doing</c><00:06:09.840><c> a</c><00:06:10.020><c> lot</c><00:06:10.080><c> of</c>

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and of course we're doing a lot of
 

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and of course we're doing a lot of
internal<00:06:10.860><c> and</c><00:06:11.039><c> external</c><00:06:11.460><c> stakeholder</c>

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internal and external stakeholder
 

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internal and external stakeholder
feedback<00:06:13.080><c> throughout</c><00:06:13.560><c> that</c><00:06:13.680><c> entire</c><00:06:14.039><c> process</c>

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feedback throughout that entire process
 

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feedback throughout that entire process
to<00:06:14.699><c> ensure</c><00:06:14.940><c> we're</c><00:06:15.060><c> validating</c><00:06:15.479><c> assumptions</c>

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to ensure we're validating assumptions
 

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to ensure we're validating assumptions
so<00:06:16.979><c> when</c><00:06:17.100><c> we</c><00:06:17.280><c> get</c><00:06:17.400><c> into</c><00:06:17.580><c> the</c><00:06:17.820><c> Sprint</c><00:06:18.000><c> cycle</c>

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so when we get into the Sprint cycle
 

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so when we get into the Sprint cycle
one<00:06:20.280><c> thing</c><00:06:20.400><c> that's</c><00:06:20.639><c> really</c><00:06:21.120><c> really</c><00:06:21.300><c> difficult</c>

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one thing that's really really difficult
 

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one thing that's really really difficult
for<00:06:22.259><c> product</c><00:06:22.500><c> teams</c><00:06:22.979><c> to</c><00:06:23.160><c> do</c><00:06:23.280><c> this</c><00:06:23.639><c> is</c>

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for product teams to do this is
 

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for product teams to do this is
something<00:06:23.880><c> I</c><00:06:24.120><c> found</c><00:06:24.300><c> personally</c><00:06:25.139><c> very</c>

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something I found personally very
 

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something I found personally very
difficult<00:06:25.620><c> to</c><00:06:25.860><c> do</c><00:06:25.979><c> is</c><00:06:26.819><c> is</c><00:06:27.060><c> is</c><00:06:27.120><c> uh</c><00:06:28.080><c> agile</c>

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difficult to do is is is uh agile
 

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difficult to do is is is uh agile
estimation<00:06:29.039><c> so</c><00:06:29.280><c> so</c><00:06:29.580><c> estimating</c><00:06:30.120><c> the</c><00:06:30.300><c> work</c>

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estimation so so estimating the work
 

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estimation so so estimating the work
effort<00:06:30.900><c> that</c><00:06:31.020><c> goes</c><00:06:31.319><c> into</c><00:06:31.380><c> your</c><00:06:31.680><c> tasks</c><00:06:32.300><c> and</c>

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effort that goes into your tasks and
 

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effort that goes into your tasks and
that's<00:06:33.479><c> really</c><00:06:33.660><c> important</c><00:06:34.080><c> to</c><00:06:34.259><c> Velocity</c><00:06:34.860><c> and</c>

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that's really important to Velocity and
 

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that's really important to Velocity and
velocity<00:06:35.639><c> is</c><00:06:35.819><c> really</c><00:06:36.000><c> important</c><00:06:36.360><c> to</c>

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velocity is really important to
 

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velocity is really important to
understand<00:06:36.660><c> like</c><00:06:37.199><c> how</c><00:06:37.440><c> is</c><00:06:37.560><c> the</c><00:06:37.740><c> team</c>

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understand like how is the team
 

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understand like how is the team
performing<00:06:38.460><c> are</c><00:06:39.060><c> they</c><00:06:39.240><c> able</c><00:06:39.600><c> to</c><00:06:39.720><c> deliver</c><00:06:39.840><c> on</c>

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performing are they able to deliver on
 

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performing are they able to deliver on
time<00:06:40.380><c> are</c><00:06:40.620><c> they</c><00:06:40.740><c> able</c><00:06:40.919><c> to</c><00:06:41.100><c> complete</c><00:06:41.460><c> all</c><00:06:41.580><c> of</c>

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time are they able to complete all of
 

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time are they able to complete all of
the<00:06:41.819><c> tasks</c><00:06:42.180><c> in</c><00:06:42.360><c> the</c><00:06:42.479><c> Sprint</c><00:06:42.860><c> on</c><00:06:43.860><c> time</c>

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the tasks in the Sprint on time
 

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the tasks in the Sprint on time
poor<00:06:45.539><c> task</c><00:06:45.660><c> estimation</c><00:06:46.280><c> often</c><00:06:47.280><c> leads</c><00:06:47.580><c> to</c>

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poor task estimation often leads to
 

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poor task estimation often leads to
sub-optimal<00:06:48.539><c> Velocity</c><00:06:48.960><c> and</c><00:06:49.620><c> timeline</c>

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sub-optimal Velocity and timeline
 

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sub-optimal Velocity and timeline
slipping

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slipping
 

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slipping
so<00:06:51.720><c> I</c><00:06:51.840><c> got</c><00:06:51.960><c> to</c><00:06:52.080><c> give</c><00:06:52.199><c> a</c><00:06:52.319><c> shout</c><00:06:52.440><c> out</c><00:06:52.560><c> to</c><00:06:52.680><c> my</c><00:06:52.800><c> front</c>

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so I got to give a shout out to my front
 

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so I got to give a shout out to my front
end<00:06:53.100><c> team</c><00:06:53.280><c> I</c><00:06:53.460><c> don't</c><00:06:53.580><c> know</c><00:06:53.639><c> if</c><00:06:53.699><c> I</c><00:06:53.819><c> have</c><00:06:53.940><c> any</c><00:06:54.060><c> of</c>

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end team I don't know if I have any of
 

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end team I don't know if I have any of
them<00:06:54.600><c> here</c><00:06:54.840><c> today</c><00:06:55.020><c> but</c><00:06:55.380><c> shout</c><00:06:55.740><c> out</c><00:06:55.800><c> to</c><00:06:55.979><c> them</c>

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them here today but shout out to them
 

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them here today but shout out to them
because<00:06:57.419><c> we</c><00:06:57.720><c> came</c><00:06:57.900><c> up</c><00:06:58.080><c> with</c><00:06:58.380><c> this</c><00:06:58.880><c> really</c>

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because we came up with this really
 

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because we came up with this really
interesting<00:07:00.300><c> framework</c><00:07:00.840><c> for</c><00:07:01.139><c> estimation</c>

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interesting framework for estimation
 

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interesting framework for estimation
that<00:07:01.979><c> I</c><00:07:02.160><c> think</c><00:07:02.340><c> it</c><00:07:02.639><c> works</c><00:07:03.060><c> really</c><00:07:03.240><c> well</c><00:07:03.539><c> so</c><00:07:04.199><c> we</c>

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that I think it works really well so we
 

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that I think it works really well so we
kind<00:07:04.500><c> of</c><00:07:04.560><c> look</c><00:07:04.680><c> at</c><00:07:04.860><c> time</c><00:07:05.160><c> rough</c><00:07:06.000><c> estimate</c><00:07:06.419><c> of</c>

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kind of look at time rough estimate of
 

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kind of look at time rough estimate of
the<00:07:06.660><c> time</c><00:07:06.840><c> to</c><00:07:07.080><c> complete</c><00:07:07.440><c> that</c><00:07:07.620><c> user</c><00:07:07.979><c> story</c><00:07:08.220><c> or</c>

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the time to complete that user story or
 

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the time to complete that user story or
if<00:07:09.000><c> it's</c><00:07:09.120><c> broken</c><00:07:09.360><c> down</c><00:07:09.600><c> into</c><00:07:09.840><c> the</c><00:07:10.080><c> into</c><00:07:10.319><c> the</c>

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if it's broken down into the into the
 

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if it's broken down into the into the
development<00:07:10.919><c> tasks</c><00:07:11.340><c> we</c><00:07:12.060><c> look</c><00:07:12.240><c> at</c>

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development tasks we look at
 

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development tasks we look at
collaboration<00:07:12.900><c> costs</c><00:07:13.380><c> and</c><00:07:13.500><c> I</c><00:07:13.680><c> think</c><00:07:13.800><c> this</c>

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collaboration costs and I think this
 

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collaboration costs and I think this
might<00:07:14.160><c> be</c><00:07:14.280><c> something</c><00:07:14.460><c> that</c><00:07:14.639><c> might</c><00:07:14.819><c> be</c><00:07:14.880><c> new</c><00:07:15.060><c> to</c>

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might be something that might be new to
 

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might be something that might be new to
many<00:07:15.360><c> of</c><00:07:15.600><c> you</c>

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many of you
 

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many of you
um<00:07:17.160><c> the</c><00:07:17.759><c> level</c><00:07:17.940><c> of</c><00:07:18.120><c> collaboration</c><00:07:18.600><c> with</c><00:07:18.900><c> other</c>

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um the level of collaboration with other
 

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um the level of collaboration with other
teams<00:07:19.560><c> for</c><00:07:19.860><c> example</c><00:07:20.039><c> if</c><00:07:20.280><c> my</c><00:07:20.520><c> design</c><00:07:20.759><c> team</c>

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teams for example if my design team
 

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teams for example if my design team
needs<00:07:21.840><c> to</c><00:07:21.960><c> provide</c><00:07:22.199><c> new</c><00:07:22.380><c> components</c><00:07:22.979><c> if</c>

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needs to provide new components if
 

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needs to provide new components if
there's<00:07:24.180><c> a</c><00:07:24.599><c> lot</c><00:07:24.780><c> of</c><00:07:25.080><c> uh</c><00:07:25.560><c> you</c><00:07:25.740><c> know</c><00:07:25.800><c> if</c><00:07:26.099><c> the</c>

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there's a lot of uh you know if the
 

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there's a lot of uh you know if the
product<00:07:26.639><c> requirements</c><00:07:27.300><c> are</c><00:07:27.780><c> really</c>

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product requirements are really
 

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product requirements are really
intensive<00:07:28.620><c> and</c><00:07:29.160><c> require</c><00:07:29.400><c> a</c><00:07:29.639><c> ton</c><00:07:29.819><c> of</c><00:07:29.940><c> time</c><00:07:30.060><c> and</c>

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intensive and require a ton of time and
 

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intensive and require a ton of time and
require<00:07:30.419><c> lots</c><00:07:30.900><c> of</c><00:07:30.960><c> working</c><00:07:31.080><c> sessions</c><00:07:31.560><c> all</c><00:07:32.400><c> of</c>

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require lots of working sessions all of
 

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require lots of working sessions all of
those<00:07:32.639><c> things</c><00:07:32.819><c> are</c><00:07:33.060><c> going</c><00:07:33.180><c> to</c><00:07:33.300><c> take</c><00:07:33.419><c> away</c>

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those things are going to take away
 

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those things are going to take away
development<00:07:34.139><c> time</c><00:07:34.380><c> and</c><00:07:35.099><c> that</c><00:07:35.340><c> needs</c><00:07:35.580><c> to</c><00:07:35.639><c> be</c>

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development time and that needs to be
 

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development time and that needs to be
factored<00:07:36.180><c> in</c><00:07:36.360><c> so</c><00:07:37.139><c> that's</c><00:07:37.319><c> part</c><00:07:37.500><c> of</c><00:07:37.680><c> the</c>

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factored in so that's part of the
 

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factored in so that's part of the
collaboration<00:07:38.220><c> cost</c><00:07:38.599><c> the</c><00:07:39.599><c> confidence</c><00:07:39.900><c> is</c>

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collaboration cost the confidence is
 

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collaboration cost the confidence is
really<00:07:40.440><c> a</c><00:07:40.680><c> score</c><00:07:40.919><c> for</c>

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really a score for
 

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really a score for
the<00:07:42.720><c> confidence</c><00:07:43.020><c> on</c><00:07:43.560><c> the</c><00:07:43.860><c> time</c><00:07:44.039><c> estimate</c>

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the confidence on the time estimate
 

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the confidence on the time estimate
which<00:07:45.180><c> also</c><00:07:45.479><c> includes</c><00:07:45.840><c> complexity</c><00:07:46.380><c> and</c><00:07:47.099><c> the</c>

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which also includes complexity and the
 

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which also includes complexity and the
collaboration<00:07:47.759><c> cost</c><00:07:48.120><c> and</c><00:07:49.020><c> the</c><00:07:49.199><c> key</c><00:07:49.319><c> takeaway</c>

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collaboration cost and the key takeaway
 

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collaboration cost and the key takeaway
here<00:07:50.039><c> is</c><00:07:50.460><c> you</c><00:07:50.940><c> want</c><00:07:51.060><c> to</c><00:07:51.180><c> avoid</c><00:07:51.419><c> your</c><00:07:51.660><c> timelines</c>

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here is you want to avoid your timelines
 

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here is you want to avoid your timelines
from<00:07:52.380><c> blowing</c><00:07:52.740><c> up</c><00:07:52.860><c> by</c><00:07:53.099><c> having</c><00:07:53.340><c> too</c><00:07:53.880><c> many</c><00:07:54.080><c> high</c>

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from blowing up by having too many high
 

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from blowing up by having too many high
collab<00:07:55.560><c> and</c><00:07:56.160><c> too</c><00:07:56.400><c> many</c><00:07:56.520><c> low</c><00:07:56.940><c> confidence</c>

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collab and too many low confidence
 

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collab and too many low confidence
scoring<00:07:58.319><c> tasks</c><00:07:58.800><c> in</c><00:07:59.160><c> the</c><00:07:59.340><c> same</c><00:07:59.460><c> sprint</c><00:07:59.699><c> that's</c>

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scoring tasks in the same sprint that's
 

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scoring tasks in the same sprint that's
going<00:08:00.599><c> to</c><00:08:00.660><c> allow</c><00:08:00.900><c> the</c><00:08:01.080><c> the</c><00:08:01.259><c> development</c><00:08:01.620><c> team</c>

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going to allow the the development team
 

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going to allow the the development team
to<00:08:02.099><c> to</c><00:08:02.280><c> have</c><00:08:02.520><c> enough</c><00:08:02.759><c> time</c><00:08:03.120><c> to</c><00:08:03.780><c> be</c><00:08:03.840><c> able</c><00:08:04.020><c> to</c>

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to to have enough time to be able to
 

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to to have enough time to be able to
execute<00:08:04.500><c> the</c><00:08:04.740><c> tasks</c><00:08:05.099><c> without</c><00:08:05.759><c> getting</c><00:08:06.060><c> bogged</c>

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execute the tasks without getting bogged
 

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execute the tasks without getting bogged
down<00:08:06.539><c> on</c><00:08:06.900><c> a</c><00:08:07.020><c> lot</c><00:08:07.139><c> of</c><00:08:07.199><c> working</c><00:08:07.440><c> sessions</c><00:08:07.860><c> and</c>

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down on a lot of working sessions and
 

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down on a lot of working sessions and
too<00:08:08.220><c> many</c><00:08:08.400><c> meetings</c><00:08:08.759><c> and</c><00:08:08.880><c> stuff</c><00:08:09.060><c> like</c><00:08:09.300><c> that</c>

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too many meetings and stuff like that
 

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too many meetings and stuff like that
um<00:08:11.400><c> I</c><00:08:11.880><c> don't</c><00:08:12.000><c> know</c><00:08:12.120><c> if</c><00:08:12.240><c> I</c><00:08:12.419><c> have</c><00:08:12.539><c> enough</c><00:08:12.660><c> time</c>

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um I don't know if I have enough time
 

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um I don't know if I have enough time
for<00:08:13.139><c> simulation</c><00:08:13.560><c> modeling</c><00:08:13.919><c> so</c><00:08:14.099><c> I'm</c><00:08:14.220><c> going</c><00:08:14.340><c> to</c>

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for simulation modeling so I'm going to
 

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for simulation modeling so I'm going to
skip<00:08:14.580><c> this</c><00:08:14.819><c> but</c><00:08:15.120><c> this</c><00:08:15.479><c> is</c><00:08:15.599><c> a</c><00:08:15.780><c> topic</c><00:08:16.500><c> that's</c>

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skip this but this is a topic that's
 

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skip this but this is a topic that's
very<00:08:17.580><c> near</c><00:08:17.819><c> and</c><00:08:18.060><c> dear</c><00:08:18.360><c> to</c><00:08:18.479><c> my</c><00:08:18.660><c> heart</c><00:08:18.780><c> so</c><00:08:19.020><c> if</c><00:08:19.199><c> you</c>

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very near and dear to my heart so if you
 

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very near and dear to my heart so if you
have<00:08:19.500><c> questions</c><00:08:19.800><c> we</c><00:08:20.759><c> can</c><00:08:20.879><c> address</c><00:08:21.060><c> them</c><00:08:21.360><c> a</c>

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have questions we can address them a
 

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have questions we can address them a
little<00:08:21.660><c> bit</c><00:08:21.780><c> later</c><00:08:22.220><c> but</c><00:08:23.220><c> I'll</c><00:08:23.460><c> just</c><00:08:23.639><c> quickly</c>

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little bit later but I'll just quickly
 

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little bit later but I'll just quickly
touch<00:08:24.060><c> on</c><00:08:24.300><c> tools</c><00:08:24.599><c> like</c><00:08:24.780><c> hat</c><00:08:25.080><c> cat</c><00:08:25.199><c> Gauntlet</c>

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touch on tools like hat cat Gauntlet
 

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touch on tools like hat cat Gauntlet
token<00:08:26.160><c> spice</c><00:08:26.460><c> all</c><00:08:27.120><c> of</c><00:08:27.240><c> these</c><00:08:27.419><c> things</c><00:08:27.539><c> I</c><00:08:27.780><c> do</c>

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token spice all of these things I do
 

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token spice all of these things I do
encourage<00:08:28.259><c> everyone</c><00:08:28.500><c> to</c><00:08:28.979><c> to</c><00:08:29.639><c> kind</c><00:08:29.879><c> of</c><00:08:30.000><c> take</c><00:08:30.120><c> a</c>

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encourage everyone to to kind of take a
 

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encourage everyone to to kind of take a
look<00:08:30.300><c> at</c><00:08:30.479><c> and</c><00:08:30.720><c> explore</c><00:08:30.960><c> on</c><00:08:31.139><c> their</c><00:08:31.319><c> own</c>

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look at and explore on their own
 

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look at and explore on their own
product<00:08:32.760><c> Market</c><00:08:33.060><c> fit</c><00:08:34.020><c> in</c><00:08:34.200><c> kpis</c><00:08:34.740><c> really</c>

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product Market fit in kpis really
 

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product Market fit in kpis really
important<00:08:35.640><c> this</c><00:08:35.880><c> is</c><00:08:36.000><c> something</c><00:08:36.240><c> my</c><00:08:37.020><c> team</c><00:08:37.140><c> has</c>

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important this is something my team has
 

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important this is something my team has
been<00:08:37.500><c> spending</c><00:08:37.860><c> a</c><00:08:38.099><c> lot</c><00:08:38.219><c> of</c><00:08:38.399><c> time</c><00:08:38.580><c> on</c><00:08:38.760><c> lately</c>

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been spending a lot of time on lately
 

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been spending a lot of time on lately
um<00:08:40.680><c> and</c><00:08:41.339><c> what's</c><00:08:41.880><c> the</c><00:08:42.120><c> common</c><00:08:42.240><c> metric</c><00:08:42.719><c> across</c>

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um and what's the common metric across
 

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um and what's the common metric across
D5<00:08:43.440><c> right</c><00:08:43.680><c> now</c><00:08:43.800><c> right</c><00:08:44.039><c> it's</c><00:08:44.219><c> tvl</c><00:08:45.200><c> total</c><00:08:46.200><c> value</c>

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D5 right now right it's tvl total value
 

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D5 right now right it's tvl total value
locked<00:08:46.800><c> right</c><00:08:47.100><c> it's</c><00:08:47.519><c> it's</c><00:08:47.820><c> a</c><00:08:48.060><c> good</c><00:08:48.180><c> metric</c><00:08:48.600><c> is</c>

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locked right it's it's a good metric is
 

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locked right it's it's a good metric is
it<00:08:49.019><c> a</c><00:08:49.140><c> great</c><00:08:49.260><c> metric</c><00:08:49.680><c> I</c><00:08:50.100><c> don't</c><00:08:50.220><c> think</c><00:08:50.399><c> so</c><00:08:50.779><c> it's</c>

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it a great metric I don't think so it's
 

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it a great metric I don't think so it's
a<00:08:51.959><c> good</c><00:08:52.080><c> metric</c><00:08:52.440><c> when</c><00:08:52.680><c> it's</c><00:08:52.860><c> taken</c><00:08:53.220><c> in</c><00:08:53.519><c> concert</c>

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a good metric when it's taken in concert
 

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a good metric when it's taken in concert
with<00:08:54.120><c> other</c><00:08:54.300><c> metrics</c><00:08:55.100><c> alone</c><00:08:56.100><c> I</c><00:08:56.519><c> don't</c><00:08:56.580><c> think</c>

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with other metrics alone I don't think
 

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with other metrics alone I don't think
it's<00:08:56.880><c> sufficient</c><00:08:57.240><c> to</c><00:08:57.420><c> give</c><00:08:57.540><c> you</c><00:08:57.660><c> a</c><00:08:57.899><c> good</c><00:08:57.959><c> good</c>

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it's sufficient to give you a good good
 

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it's sufficient to give you a good good
idea<00:08:58.560><c> of</c><00:08:58.740><c> product</c><00:08:58.860><c> Market</c><00:08:59.100><c> fit</c><00:08:59.519><c> so</c><00:09:00.360><c> tvl</c><00:09:00.899><c> is</c><00:09:01.140><c> not</c>

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idea of product Market fit so tvl is not
 

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idea of product Market fit so tvl is not
really<00:09:01.500><c> sticky</c><00:09:02.420><c> Traders</c><00:09:03.420><c> often</c><00:09:03.720><c> look</c><00:09:03.899><c> for</c><00:09:04.019><c> the</c>

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really sticky Traders often look for the
 

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really sticky Traders often look for the
best<00:09:04.320><c> yields</c><00:09:04.680><c> across</c><00:09:04.980><c> D5</c><00:09:05.399><c> so</c><00:09:05.700><c> loyalty</c><00:09:06.240><c> is</c>

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best yields across D5 so loyalty is
 

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best yields across D5 so loyalty is
fickle<00:09:06.839><c> and</c><00:09:07.440><c> that</c><00:09:07.560><c> cause</c><00:09:07.740><c> that</c><00:09:07.980><c> can</c><00:09:08.160><c> cause</c><00:09:08.279><c> a</c>

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fickle and that cause that can cause a
 

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fickle and that cause that can cause a
lot<00:09:08.580><c> of</c><00:09:08.700><c> volatility</c><00:09:09.120><c> in</c><00:09:09.420><c> the</c><00:09:09.540><c> tvl</c><00:09:10.160><c> tvl</c><00:09:11.160><c> is</c><00:09:11.519><c> also</c>

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lot of volatility in the tvl tvl is also
 

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lot of volatility in the tvl tvl is also
um<00:09:12.839><c> subject</c><00:09:13.560><c> to</c><00:09:13.740><c> a</c><00:09:13.920><c> lot</c><00:09:14.040><c> of</c><00:09:14.160><c> Market</c>

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um subject to a lot of Market
 

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um subject to a lot of Market
cyclicality

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cyclicality
 

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cyclicality
bull<00:09:16.920><c> bear</c>

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bull bear
 

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bull bear
and<00:09:18.899><c> it's</c><00:09:19.140><c> just</c><00:09:19.380><c> not</c><00:09:19.500><c> a</c><00:09:19.740><c> good</c><00:09:19.860><c> long-term</c>

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and it's just not a good long-term
 

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and it's just not a good long-term
metric<00:09:21.839><c> to</c><00:09:22.140><c> measure</c><00:09:22.380><c> long-term</c>

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metric to measure long-term
 

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metric to measure long-term
sustainability<00:09:23.339><c> health</c><00:09:23.700><c> and</c><00:09:23.940><c> success</c><00:09:24.240><c> of</c><00:09:24.480><c> a</c>

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sustainability health and success of a
 

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sustainability health and success of a
protocol<00:09:24.899><c> so</c><00:09:25.440><c> again</c><00:09:25.500><c> it's</c><00:09:25.800><c> not</c><00:09:25.980><c> a</c><00:09:26.160><c> bad</c><00:09:26.279><c> metric</c>

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protocol so again it's not a bad metric
 

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protocol so again it's not a bad metric
but<00:09:27.480><c> it</c><00:09:27.660><c> should</c><00:09:27.779><c> be</c><00:09:27.959><c> taken</c><00:09:28.459><c> alongside</c><00:09:29.459><c> other</c>

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but it should be taken alongside other
 

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but it should be taken alongside other
key<00:09:30.120><c> metrics</c><00:09:30.660><c> which</c><00:09:31.500><c> I'll</c><00:09:31.680><c> touch</c><00:09:31.980><c> on</c><00:09:32.160><c> very</c>

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key metrics which I'll touch on very
 

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key metrics which I'll touch on very
quickly<00:09:32.959><c> ecosystem</c><00:09:33.959><c> engagement</c><00:09:34.440><c> metrics</c><00:09:35.100><c> are</c>

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quickly ecosystem engagement metrics are
 

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quickly ecosystem engagement metrics are
crucial

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crucial
 

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crucial
understanding<00:09:38.040><c> Community</c><00:09:38.640><c> engagement</c><00:09:39.180><c> and</c>

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understanding Community engagement and
 

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understanding Community engagement and
frequency<00:09:40.160><c> developer</c><00:09:41.160><c> activity</c><00:09:41.580><c> are</c><00:09:41.880><c> there</c>

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frequency developer activity are there
 

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frequency developer activity are there
other<00:09:42.180><c> developers</c><00:09:42.720><c> building</c><00:09:43.140><c> on</c><00:09:43.620><c> top</c><00:09:43.740><c> of</c><00:09:43.980><c> your</c>

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other developers building on top of your
 

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other developers building on top of your
protocol

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protocol
 

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protocol
Integrations<00:09:46.560><c> are</c><00:09:47.100><c> there</c><00:09:47.220><c> other</c><00:09:47.459><c> protocols</c>

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Integrations are there other protocols
 

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Integrations are there other protocols
integrating<00:09:48.660><c> with</c><00:09:48.959><c> your</c><00:09:49.200><c> protocol</c><00:09:49.500><c> those</c><00:09:49.920><c> are</c>

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integrating with your protocol those are
 

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integrating with your protocol those are
really<00:09:50.339><c> strong</c><00:09:50.519><c> indicators</c><00:09:51.060><c> of</c><00:09:51.300><c> product</c>

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really strong indicators of product
 

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really strong indicators of product
Market<00:09:51.660><c> fit</c><00:09:52.080><c> and</c><00:09:52.860><c> the</c><00:09:52.980><c> number</c><00:09:53.100><c> of</c><00:09:53.279><c> unique</c>

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Market fit and the number of unique
 

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Market fit and the number of unique
token<00:09:53.940><c> holders</c><00:09:54.300><c> so</c><00:09:55.019><c> if</c><00:09:55.440><c> the</c><00:09:55.740><c> the</c><00:09:55.920><c> token</c>

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token holders so if the the token
 

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token holders so if the the token
distribution<00:09:56.760><c> is</c><00:09:57.360><c> is</c><00:09:57.600><c> really</c><00:09:57.899><c> high</c><00:09:58.200><c> and</c><00:09:58.680><c> you</c>

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distribution is is really high and you
 

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distribution is is really high and you
know<00:09:58.980><c> you</c><00:09:59.100><c> have</c><00:09:59.279><c> a</c><00:09:59.580><c> very</c><00:09:59.700><c> decentralized</c><00:10:00.300><c> token</c>

00:10:01.250 --> 00:10:01.260 align:start position:0%
know you have a very decentralized token
 

00:10:01.260 --> 00:10:03.410 align:start position:0%
know you have a very decentralized token
economy<00:10:01.680><c> you</c><00:10:02.519><c> might</c><00:10:02.640><c> have</c><00:10:02.880><c> more</c>

00:10:03.410 --> 00:10:03.420 align:start position:0%
economy you might have more
 

00:10:03.420 --> 00:10:05.870 align:start position:0%
economy you might have more
participation<00:10:04.019><c> in</c><00:10:04.260><c> governance</c><00:10:04.680><c> and</c><00:10:05.519><c> you</c><00:10:05.700><c> just</c>

00:10:05.870 --> 00:10:05.880 align:start position:0%
participation in governance and you just
 

00:10:05.880 --> 00:10:07.070 align:start position:0%
participation in governance and you just
have<00:10:06.060><c> you</c><00:10:06.420><c> know</c>

00:10:07.070 --> 00:10:07.080 align:start position:0%
have you know
 

00:10:07.080 --> 00:10:09.530 align:start position:0%
have you know
more<00:10:07.740><c> participation</c><00:10:08.339><c> in</c><00:10:08.880><c> in</c><00:10:09.120><c> the</c><00:10:09.300><c> protocol</c>

00:10:09.530 --> 00:10:09.540 align:start position:0%
more participation in in the protocol
 

00:10:09.540 --> 00:10:12.230 align:start position:0%
more participation in in the protocol
that's<00:10:10.380><c> also</c><00:10:10.680><c> a</c><00:10:10.800><c> really</c><00:10:10.920><c> good</c><00:10:11.040><c> sign</c><00:10:11.220><c> as</c><00:10:11.519><c> well</c>

00:10:12.230 --> 00:10:12.240 align:start position:0%
that's also a really good sign as well
 

00:10:12.240 --> 00:10:15.350 align:start position:0%
that's also a really good sign as well
product<00:10:12.720><c> engagement</c><00:10:13.200><c> metrics</c><00:10:13.860><c> like</c><00:10:14.640><c> daily</c>

00:10:15.350 --> 00:10:15.360 align:start position:0%
product engagement metrics like daily
 

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product engagement metrics like daily
active<00:10:15.779><c> users</c><00:10:16.140><c> or</c><00:10:16.440><c> daily</c><00:10:16.680><c> active</c><00:10:17.100><c> addresses</c>

00:10:17.630 --> 00:10:17.640 align:start position:0%
active users or daily active addresses
 

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active users or daily active addresses
churn<00:10:18.480><c> and</c><00:10:18.720><c> retention</c><00:10:19.019><c> metrics</c><00:10:19.580><c> user</c><00:10:20.580><c> actions</c>

00:10:20.930 --> 00:10:20.940 align:start position:0%
churn and retention metrics user actions
 

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churn and retention metrics user actions
like<00:10:21.120><c> in</c><00:10:21.240><c> a</c><00:10:21.360><c> D5</c><00:10:21.600><c> protocol</c><00:10:21.959><c> you</c><00:10:22.200><c> often</c><00:10:22.500><c> have</c>

00:10:22.610 --> 00:10:22.620 align:start position:0%
like in a D5 protocol you often have
 

00:10:22.620 --> 00:10:26.570 align:start position:0%
like in a D5 protocol you often have
users<00:10:23.100><c> depositing</c><00:10:23.760><c> trading</c><00:10:24.480><c> redeeming</c><00:10:25.580><c> and</c>

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users depositing trading redeeming and
 

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users depositing trading redeeming and
other<00:10:26.760><c> types</c><00:10:27.060><c> of</c><00:10:27.120><c> metrics</c><00:10:27.480><c> are</c><00:10:27.660><c> really</c>

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other types of metrics are really
 

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other types of metrics are really
important

00:10:29.269 --> 00:10:29.279 align:start position:0%
important
 

00:10:29.279 --> 00:10:30.410 align:start position:0%
important
um

00:10:30.410 --> 00:10:30.420 align:start position:0%
um
 

00:10:30.420 --> 00:10:33.230 align:start position:0%
um
I'm<00:10:30.779><c> going</c><00:10:30.959><c> to</c><00:10:30.959><c> skip</c><00:10:31.140><c> over</c><00:10:31.260><c> this</c><00:10:31.500><c> for</c><00:10:31.680><c> time</c>

00:10:33.230 --> 00:10:33.240 align:start position:0%
I'm going to skip over this for time
 

00:10:33.240 --> 00:10:34.630 align:start position:0%
I'm going to skip over this for time
because<00:10:33.540><c> I'm</c><00:10:33.779><c> down</c><00:10:33.959><c> to</c><00:10:34.080><c> a</c><00:10:34.200><c> minute</c><00:10:34.320><c> and</c><00:10:34.440><c> a</c><00:10:34.620><c> half</c>

00:10:34.630 --> 00:10:34.640 align:start position:0%
because I'm down to a minute and a half
 

00:10:34.640 --> 00:10:37.550 align:start position:0%
because I'm down to a minute and a half
but<00:10:35.640><c> how</c><00:10:36.180><c> do</c><00:10:36.300><c> we</c><00:10:36.420><c> measure</c><00:10:36.899><c> some</c><00:10:37.320><c> of</c><00:10:37.440><c> these</c>

00:10:37.550 --> 00:10:37.560 align:start position:0%
but how do we measure some of these
 

00:10:37.560 --> 00:10:38.769 align:start position:0%
but how do we measure some of these
metrics

00:10:38.769 --> 00:10:38.779 align:start position:0%
metrics
 

00:10:38.779 --> 00:10:41.449 align:start position:0%
metrics
it's<00:10:39.779><c> really</c><00:10:39.959><c> important</c><00:10:40.440><c> so</c><00:10:40.920><c> first</c><00:10:41.160><c> of</c><00:10:41.339><c> all</c>

00:10:41.449 --> 00:10:41.459 align:start position:0%
it's really important so first of all
 

00:10:41.459 --> 00:10:43.250 align:start position:0%
it's really important so first of all
you<00:10:41.940><c> may</c><00:10:42.060><c> not</c><00:10:42.240><c> know</c><00:10:42.360><c> this</c><00:10:42.540><c> or</c><00:10:42.779><c> maybe</c><00:10:42.959><c> you</c><00:10:43.140><c> do</c>

00:10:43.250 --> 00:10:43.260 align:start position:0%
you may not know this or maybe you do
 

00:10:43.260 --> 00:10:45.350 align:start position:0%
you may not know this or maybe you do
but<00:10:43.500><c> a</c><00:10:43.740><c> lot</c><00:10:43.860><c> of</c><00:10:43.980><c> D5</c><00:10:44.220><c> projects</c><00:10:44.700><c> out</c><00:10:44.880><c> there</c><00:10:45.000><c> like</c>

00:10:45.350 --> 00:10:45.360 align:start position:0%
but a lot of D5 projects out there like
 

00:10:45.360 --> 00:10:49.250 align:start position:0%
but a lot of D5 projects out there like
maker<00:10:46.200><c> Ave</c><00:10:46.380><c> uniswap</c><00:10:47.040><c> dydx</c><00:10:47.779><c> are</c><00:10:48.779><c> collecting</c>

00:10:49.250 --> 00:10:49.260 align:start position:0%
maker Ave uniswap dydx are collecting
 

00:10:49.260 --> 00:10:51.530 align:start position:0%
maker Ave uniswap dydx are collecting
user<00:10:49.560><c> data</c><00:10:49.800><c> mind</c><00:10:50.100><c> you</c><00:10:50.339><c> most</c><00:10:50.760><c> of</c><00:10:50.940><c> them</c><00:10:51.060><c> have</c><00:10:51.300><c> the</c>

00:10:51.530 --> 00:10:51.540 align:start position:0%
user data mind you most of them have the
 

00:10:51.540 --> 00:10:53.569 align:start position:0%
user data mind you most of them have the
Privacy<00:10:51.899><c> flag</c><00:10:52.200><c> turned</c><00:10:53.100><c> on</c><00:10:53.220><c> which</c><00:10:53.459><c> is</c>

00:10:53.569 --> 00:10:53.579 align:start position:0%
Privacy flag turned on which is
 

00:10:53.579 --> 00:10:55.009 align:start position:0%
Privacy flag turned on which is
something<00:10:53.700><c> you</c><00:10:53.940><c> can</c><00:10:54.060><c> do</c><00:10:54.180><c> in</c><00:10:54.360><c> Google</c><00:10:54.480><c> analytics</c>

00:10:55.009 --> 00:10:55.019 align:start position:0%
something you can do in Google analytics
 

00:10:55.019 --> 00:10:58.610 align:start position:0%
something you can do in Google analytics
and<00:10:55.260><c> other</c><00:10:55.500><c> tools</c><00:10:56.160><c> like</c><00:10:56.279><c> mixpanel</c><00:10:57.500><c> but</c><00:10:58.500><c> they</c>

00:10:58.610 --> 00:10:58.620 align:start position:0%
and other tools like mixpanel but they
 

00:10:58.620 --> 00:11:00.530 align:start position:0%
and other tools like mixpanel but they
are<00:10:58.740><c> collecting</c><00:10:59.160><c> user</c><00:10:59.459><c> data</c><00:10:59.700><c> it's</c><00:10:59.940><c> anonymized</c>

00:11:00.530 --> 00:11:00.540 align:start position:0%
are collecting user data it's anonymized
 

00:11:00.540 --> 00:11:03.230 align:start position:0%
are collecting user data it's anonymized
data<00:11:00.779><c> it's</c><00:11:00.959><c> really</c><00:11:01.260><c> important</c><00:11:01.800><c> for</c><00:11:02.399><c> informing</c>

00:11:03.230 --> 00:11:03.240 align:start position:0%
data it's really important for informing
 

00:11:03.240 --> 00:11:04.930 align:start position:0%
data it's really important for informing
product<00:11:03.540><c> decisions</c>

00:11:04.930 --> 00:11:04.940 align:start position:0%
product decisions
 

00:11:04.940 --> 00:11:07.730 align:start position:0%
product decisions
app<00:11:05.940><c> and</c><00:11:06.240><c> protocol</c><00:11:06.540><c> evolution</c>

00:11:07.730 --> 00:11:07.740 align:start position:0%
app and protocol evolution
 

00:11:07.740 --> 00:11:09.949 align:start position:0%
app and protocol evolution
and<00:11:08.279><c> optimizing</c><00:11:08.880><c> marketing</c><00:11:09.240><c> efforts</c><00:11:09.600><c> as</c><00:11:09.779><c> well</c>

00:11:09.949 --> 00:11:09.959 align:start position:0%
and optimizing marketing efforts as well
 

00:11:09.959 --> 00:11:12.530 align:start position:0%
and optimizing marketing efforts as well
what's<00:11:10.800><c> really</c><00:11:11.040><c> important</c><00:11:11.459><c> is</c><00:11:11.880><c> that</c><00:11:12.120><c> you've</c>

00:11:12.530 --> 00:11:12.540 align:start position:0%
what's really important is that you've
 

00:11:12.540 --> 00:11:14.449 align:start position:0%
what's really important is that you've
integrated<00:11:12.899><c> consent</c><00:11:13.380><c> management</c><00:11:13.680><c> right</c><00:11:14.220><c> this</c>

00:11:14.449 --> 00:11:14.459 align:start position:0%
integrated consent management right this
 

00:11:14.459 --> 00:11:16.130 align:start position:0%
integrated consent management right this
kind<00:11:14.640><c> of</c><00:11:14.760><c> fits</c><00:11:14.940><c> within</c><00:11:15.180><c> the</c><00:11:15.300><c> ethos</c><00:11:15.600><c> of</c><00:11:15.779><c> web3</c>

00:11:16.130 --> 00:11:16.140 align:start position:0%
kind of fits within the ethos of web3
 

00:11:16.140 --> 00:11:18.470 align:start position:0%
kind of fits within the ethos of web3
where<00:11:16.980><c> users</c><00:11:17.339><c> have</c><00:11:17.579><c> full</c><00:11:17.760><c> control</c><00:11:18.000><c> over</c><00:11:18.240><c> the</c>

00:11:18.470 --> 00:11:18.480 align:start position:0%
where users have full control over the
 

00:11:18.480 --> 00:11:20.710 align:start position:0%
where users have full control over the
over<00:11:18.720><c> their</c><00:11:18.899><c> data</c><00:11:19.260><c> if</c><00:11:19.860><c> they</c><00:11:20.040><c> want</c><00:11:20.160><c> to</c><00:11:20.339><c> opt</c><00:11:20.459><c> out</c>

00:11:20.710 --> 00:11:20.720 align:start position:0%
over their data if they want to opt out
 

00:11:20.720 --> 00:11:23.269 align:start position:0%
over their data if they want to opt out
of<00:11:21.720><c> anonymous</c><00:11:22.140><c> data</c><00:11:22.440><c> collection</c><00:11:22.680><c> you</c><00:11:23.040><c> need</c><00:11:23.160><c> to</c>

00:11:23.269 --> 00:11:23.279 align:start position:0%
of anonymous data collection you need to
 

00:11:23.279 --> 00:11:25.430 align:start position:0%
of anonymous data collection you need to
give<00:11:23.399><c> them</c><00:11:23.579><c> that</c><00:11:23.820><c> that</c><00:11:24.120><c> opportunity</c><00:11:24.660><c> to</c><00:11:25.019><c> do</c>

00:11:25.430 --> 00:11:25.440 align:start position:0%
give them that that opportunity to do
 

00:11:25.440 --> 00:11:26.210 align:start position:0%
give them that that opportunity to do
that

00:11:26.210 --> 00:11:26.220 align:start position:0%
that
 

00:11:26.220 --> 00:11:28.490 align:start position:0%
that
and<00:11:26.700><c> then</c><00:11:27.060><c> you</c><00:11:27.300><c> know</c><00:11:27.420><c> open</c><00:11:27.600><c> source</c><00:11:27.959><c> tooling</c><00:11:28.320><c> is</c>

00:11:28.490 --> 00:11:28.500 align:start position:0%
and then you know open source tooling is
 

00:11:28.500 --> 00:11:30.949 align:start position:0%
and then you know open source tooling is
better<00:11:28.680><c> I</c><00:11:29.100><c> mean</c><00:11:29.279><c> than</c><00:11:29.700><c> than</c><00:11:30.060><c> closed</c><00:11:30.540><c> source</c><00:11:30.839><c> of</c>

00:11:30.949 --> 00:11:30.959 align:start position:0%
better I mean than than closed source of
 

00:11:30.959 --> 00:11:32.990 align:start position:0%
better I mean than than closed source of
course<00:11:31.079><c> and</c>

00:11:32.990 --> 00:11:33.000 align:start position:0%
course and
 

00:11:33.000 --> 00:11:36.530 align:start position:0%
course and
um<00:11:33.120><c> the</c><00:11:33.660><c> the</c><00:11:33.899><c> kind</c><00:11:34.200><c> of</c><00:11:34.380><c> uh</c><00:11:35.040><c> uh</c><00:11:35.820><c> the</c><00:11:36.120><c> the</c><00:11:36.120><c> tech</c>

00:11:36.530 --> 00:11:36.540 align:start position:0%
um the the kind of uh uh the the tech
 

00:11:36.540 --> 00:11:38.810 align:start position:0%
um the the kind of uh uh the the tech
stack<00:11:36.839><c> that</c><00:11:36.959><c> I've</c><00:11:37.140><c> outlined</c><00:11:37.500><c> here</c><00:11:37.740><c> is</c><00:11:38.579><c> a</c>

00:11:38.810 --> 00:11:38.820 align:start position:0%
stack that I've outlined here is a
 

00:11:38.820 --> 00:11:41.389 align:start position:0%
stack that I've outlined here is a
typical<00:11:39.120><c> product</c><00:11:39.680><c> marketing</c><00:11:40.680><c> analytics</c><00:11:41.100><c> Tech</c>

00:11:41.389 --> 00:11:41.399 align:start position:0%
typical product marketing analytics Tech
 

00:11:41.399 --> 00:11:43.190 align:start position:0%
typical product marketing analytics Tech
stack<00:11:41.700><c> that</c><00:11:42.120><c> we</c><00:11:42.480><c> could</c><00:11:42.600><c> use</c><00:11:42.720><c> that</c><00:11:42.899><c> includes</c>

00:11:43.190 --> 00:11:43.200 align:start position:0%
stack that we could use that includes
 

00:11:43.200 --> 00:11:45.410 align:start position:0%
stack that we could use that includes
all<00:11:43.440><c> open</c><00:11:43.620><c> source</c><00:11:44.040><c> tools</c>

00:11:45.410 --> 00:11:45.420 align:start position:0%
all open source tools
 

00:11:45.420 --> 00:11:47.389 align:start position:0%
all open source tools
um<00:11:45.480><c> and</c><00:11:46.079><c> I'm</c><00:11:46.320><c> happy</c><00:11:46.500><c> to</c><00:11:46.680><c> chat</c><00:11:46.920><c> about</c><00:11:47.040><c> that</c><00:11:47.220><c> a</c>

00:11:47.389 --> 00:11:47.399 align:start position:0%
um and I'm happy to chat about that a
 

00:11:47.399 --> 00:11:49.009 align:start position:0%
um and I'm happy to chat about that a
little<00:11:47.519><c> bit</c><00:11:47.640><c> more</c><00:11:47.880><c> uh</c><00:11:48.360><c> later</c><00:11:48.540><c> because</c><00:11:48.779><c> I</c><00:11:48.899><c> know</c>

00:11:49.009 --> 00:11:49.019 align:start position:0%
little bit more uh later because I know
 

00:11:49.019 --> 00:11:50.630 align:start position:0%
little bit more uh later because I know
I'm<00:11:49.140><c> just</c><00:11:49.320><c> down</c><00:11:49.500><c> to</c><00:11:49.620><c> a</c><00:11:49.800><c> couple</c><00:11:49.860><c> a</c><00:11:50.459><c> couple</c>

00:11:50.630 --> 00:11:50.640 align:start position:0%
I'm just down to a couple a couple
 

00:11:50.640 --> 00:11:52.069 align:start position:0%
I'm just down to a couple a couple
seconds

00:11:52.069 --> 00:11:52.079 align:start position:0%
seconds
 

00:11:52.079 --> 00:11:53.990 align:start position:0%
seconds
um but<00:11:52.320><c> yeah</c><00:11:52.440><c> feel</c><00:11:52.620><c> free</c><00:11:52.800><c> to</c><00:11:52.980><c> follow</c><00:11:53.459><c> me</c><00:11:53.640><c> on</c><00:11:53.820><c> on</c>

00:11:53.990 --> 00:11:54.000 align:start position:0%
um but yeah feel free to follow me on on
 

00:11:54.000 --> 00:11:56.150 align:start position:0%
um but yeah feel free to follow me on on
Twitter<00:11:54.240><c> elements</c><00:11:55.140><c> underscore</c><00:11:55.620><c> Phi</c><00:11:55.980><c> on</c>

00:11:56.150 --> 00:11:56.160 align:start position:0%
Twitter elements underscore Phi on
 

00:11:56.160 --> 00:11:57.949 align:start position:0%
Twitter elements underscore Phi on
Twitter<00:11:56.279><c> as</c><00:11:56.579><c> well</c><00:11:56.700><c> I'll</c><00:11:57.240><c> have</c><00:11:57.420><c> a</c><00:11:57.540><c> blog</c><00:11:57.839><c> post</c>

00:11:57.949 --> 00:11:57.959 align:start position:0%
Twitter as well I'll have a blog post
 

00:11:57.959 --> 00:11:59.449 align:start position:0%
Twitter as well I'll have a blog post
coming<00:11:58.200><c> out</c><00:11:58.380><c> which</c><00:11:58.680><c> will</c><00:11:58.800><c> be</c><00:11:59.040><c> very</c>

00:11:59.449 --> 00:11:59.459 align:start position:0%
coming out which will be very
 

00:11:59.459 --> 00:12:01.790 align:start position:0%
coming out which will be very
comprehensive<00:12:00.060><c> and</c><00:12:00.779><c> cover</c><00:12:00.959><c> all</c><00:12:01.320><c> of</c><00:12:01.380><c> this</c><00:12:01.560><c> in</c>

00:12:01.790 --> 00:12:01.800 align:start position:0%
comprehensive and cover all of this in
 

00:12:01.800 --> 00:12:03.949 align:start position:0%
comprehensive and cover all of this in
much<00:12:01.980><c> much</c><00:12:02.100><c> more</c><00:12:02.339><c> detail</c><00:12:02.760><c> so</c><00:12:03.360><c> stay</c><00:12:03.600><c> tuned</c><00:12:03.839><c> for</c>

00:12:03.949 --> 00:12:03.959 align:start position:0%
much much more detail so stay tuned for
 

00:12:03.959 --> 00:12:05.990 align:start position:0%
much much more detail so stay tuned for
that<00:12:04.079><c> as</c><00:12:04.260><c> well</c><00:12:04.440><c> and</c><00:12:05.160><c> uh</c><00:12:05.339><c> happy</c><00:12:05.579><c> to</c><00:12:05.760><c> take</c><00:12:05.820><c> any</c>

00:12:05.990 --> 00:12:06.000 align:start position:0%
that as well and uh happy to take any
 

00:12:06.000 --> 00:12:09.019 align:start position:0%
that as well and uh happy to take any
questions<00:12:06.180><c> if</c><00:12:06.420><c> we</c><00:12:06.540><c> have</c><00:12:06.660><c> any</c><00:12:06.779><c> time</c>

