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[Music]

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all<00:00:19.000><c> right</c><00:00:20.000><c> well</c><00:00:20.240><c> thank</c><00:00:20.400><c> you</c>

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all right well thank you
 

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all right well thank you
uh<00:00:22.640><c> everybody</c><00:00:23.039><c> is</c><00:00:23.119><c> still</c><00:00:23.320><c> awake</c><00:00:23.640><c> after</c><00:00:23.840><c> the</c>

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uh everybody is still awake after the
 

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uh everybody is still awake after the
lunch<00:00:25.800><c> good</c><00:00:26.039><c> good</c><00:00:26.320><c> good</c><00:00:26.760><c> all</c><00:00:26.920><c> right</c><00:00:27.160><c> stretch</c>

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lunch good good good all right stretch
 

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lunch good good good all right stretch
so<00:00:28.599><c> just</c><00:00:28.840><c> by</c><00:00:29.000><c> way</c><00:00:29.160><c> of</c><00:00:29.320><c> background</c><00:00:30.119><c> uh</c><00:00:30.240><c> I'm</c><00:00:30.359><c> on</c>

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so just by way of background uh I'm on
 

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so just by way of background uh I'm on
The<00:00:30.640><c> Advisory</c><00:00:31.320><c> board</c><00:00:31.880><c> for</c><00:00:32.239><c> ethereum</c><00:00:33.239><c> I'm</c><00:00:33.399><c> also</c>

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The Advisory board for ethereum I'm also
 

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The Advisory board for ethereum I'm also
an<00:00:33.840><c> investor</c><00:00:34.640><c> an</c><00:00:34.800><c> entrepreneur</c><00:00:35.640><c> a</c><00:00:36.040><c> blogger</c>

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an investor an entrepreneur a blogger
 

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an investor an entrepreneur a blogger
and<00:00:37.160><c> I</c><00:00:37.239><c> spent</c><00:00:37.480><c> a</c><00:00:37.559><c> lot</c><00:00:37.719><c> of</c><00:00:37.840><c> my</c><00:00:38.160><c> operational</c>

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and I spent a lot of my operational
 

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and I spent a lot of my operational
experience<00:00:39.600><c> in</c><00:00:39.800><c> marketing</c><00:00:40.640><c> which</c><00:00:40.800><c> is</c><00:00:41.000><c> why</c>

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experience in marketing which is why
 

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experience in marketing which is why
they<00:00:41.320><c> asked</c><00:00:41.559><c> me</c><00:00:41.680><c> to</c><00:00:41.879><c> talk</c><00:00:42.840><c> about</c><00:00:43.280><c> the</c><00:00:43.640><c> ethereum</c>

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they asked me to talk about the ethereum
 

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they asked me to talk about the ethereum
narrative<00:00:45.440><c> and</c><00:00:45.559><c> to</c><00:00:45.680><c> do</c><00:00:45.960><c> that</c><00:00:46.239><c> I</c><00:00:46.360><c> thought</c><00:00:46.520><c> I</c>

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narrative and to do that I thought I
 

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narrative and to do that I thought I
would<00:00:46.800><c> start</c><00:00:47.039><c> with</c><00:00:47.160><c> a</c><00:00:47.280><c> bit</c><00:00:47.399><c> of</c><00:00:47.680><c> history</c><00:00:48.680><c> since</c>

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would start with a bit of history since
 

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would start with a bit of history since
you've<00:00:49.079><c> heard</c><00:00:49.360><c> the</c><00:00:49.480><c> history</c><00:00:49.760><c> of</c><00:00:49.879><c> the</c>

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you've heard the history of the
 

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you've heard the history of the
blockchain<00:00:50.559><c> this</c><00:00:50.680><c> morning</c><00:00:51.480><c> let's</c><00:00:51.680><c> just</c>

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blockchain this morning let's just
 

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blockchain this morning let's just
review<00:00:52.199><c> a</c><00:00:52.280><c> little</c><00:00:52.480><c> bit</c><00:00:52.640><c> the</c><00:00:52.840><c> history</c><00:00:53.160><c> of</c>

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review a little bit the history of
 

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review a little bit the history of
ethereum<00:00:54.960><c> and</c><00:00:55.760><c> uh</c><00:00:56.760><c> it</c><00:00:57.239><c> started</c><00:00:57.960><c> with</c><00:00:58.359><c> vitalic</c>

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ethereum and uh it started with vitalic
 

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ethereum and uh it started with vitalic
in<00:00:59.320><c> November</c>

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in November
 

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in November
of<00:01:01.079><c> 2013</c><00:01:02.079><c> almost</c><00:01:02.719><c> almost</c><00:01:03.199><c> a</c>

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of 2013 almost almost a
 

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of 2013 almost almost a
week<00:01:05.199><c> less</c><00:01:05.479><c> than</c><00:01:05.680><c> two</c><00:01:05.880><c> years</c><00:01:06.119><c> ago</c><00:01:06.560><c> I</c><00:01:06.640><c> think</c><00:01:06.760><c> it</c>

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week less than two years ago I think it
 

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week less than two years ago I think it
was<00:01:07.000><c> around</c><00:01:07.240><c> the</c><00:01:07.360><c> 20th</c><00:01:07.759><c> of</c><00:01:08.119><c> November</c><00:01:09.119><c> uh</c><00:01:09.240><c> that</c>

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was around the 20th of November uh that
 

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was around the 20th of November uh that
balic<00:01:09.840><c> published</c><00:01:10.200><c> a</c><00:01:10.360><c> paper</c><00:01:10.799><c> very</c><00:01:11.040><c> shortly</c>

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balic published a paper very shortly
 

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balic published a paper very shortly
after<00:01:12.439><c> he</c><00:01:12.560><c> met</c><00:01:12.759><c> up</c><00:01:12.960><c> with</c><00:01:13.159><c> Gavin</c><00:01:13.640><c> who</c><00:01:14.040><c> uh</c>

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after he met up with Gavin who uh
 

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after he met up with Gavin who uh
published<00:01:14.640><c> the</c><00:01:14.759><c> blue</c><00:01:15.119><c> paper</c><00:01:15.960><c> and</c><00:01:16.360><c> uh</c><00:01:16.520><c> there</c>

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published the blue paper and uh there
 

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published the blue paper and uh there
was<00:01:16.759><c> lots</c><00:01:17.000><c> of</c><00:01:17.119><c> synergy</c><00:01:17.560><c> in</c><00:01:17.680><c> between</c><00:01:18.080><c> both</c><00:01:18.240><c> of</c>

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was lots of synergy in between both of
 

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was lots of synergy in between both of
them<00:01:19.759><c> then</c><00:01:20.119><c> in</c><00:01:20.600><c> January</c><00:01:21.079><c> of</c><00:01:21.799><c> 2014</c><00:01:22.799><c> vitalic</c>

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them then in January of 2014 vitalic
 

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them then in January of 2014 vitalic
announced<00:01:23.680><c> to</c><00:01:23.840><c> the</c><00:01:23.960><c> world</c><00:01:24.400><c> ethereum</c><00:01:24.960><c> in</c>

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announced to the world ethereum in
 

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announced to the world ethereum in
Miami<00:01:26.640><c> uh</c><00:01:26.880><c> shortly</c><00:01:27.360><c> thereafter</c><00:01:27.920><c> they</c><00:01:28.159><c> started</c>

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Miami uh shortly thereafter they started
 

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Miami uh shortly thereafter they started
the<00:01:29.600><c> uh</c><00:01:29.960><c> test</c><00:01:30.960><c> uh</c><00:01:31.200><c> bed</c><00:01:31.520><c> and</c><00:01:31.640><c> the</c><00:01:31.759><c> proof</c><00:01:31.960><c> of</c>

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the uh test uh bed and the proof of
 

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the uh test uh bed and the proof of
concept<00:01:33.079><c> for</c><00:01:33.320><c> ethereum</c><00:01:34.320><c> and</c><00:01:34.439><c> then</c><00:01:34.600><c> following</c>

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concept for ethereum and then following
 

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concept for ethereum and then following
that<00:01:35.720><c> the</c><00:01:36.159><c> well-known</c><00:01:36.920><c> sale</c><00:01:37.920><c> that</c><00:01:38.079><c> happened</c>

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that the well-known sale that happened
 

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that the well-known sale that happened
in<00:01:38.720><c> July</c><00:01:39.720><c> and</c><00:01:40.119><c> August</c><00:01:40.920><c> of</c><00:01:41.200><c> last</c><00:01:41.640><c> year</c><00:01:42.640><c> and</c><00:01:42.799><c> then</c>

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in July and August of last year and then
 

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in July and August of last year and then
following<00:01:43.479><c> that</c><00:01:44.479><c> they</c><00:01:44.640><c> formed</c><00:01:45.200><c> sdev</c><00:01:46.200><c> which</c><00:01:46.320><c> is</c>

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following that they formed sdev which is
 

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following that they formed sdev which is
the<00:01:46.600><c> group</c><00:01:46.880><c> that</c><00:01:47.079><c> started</c><00:01:47.399><c> to</c><00:01:47.560><c> develop</c><00:01:47.880><c> the</c>

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the group that started to develop the
 

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the group that started to develop the
core<00:01:48.399><c> technology</c><00:01:49.159><c> pieces</c><00:01:50.159><c> and</c><00:01:50.520><c> almost</c><00:01:50.840><c> to</c><00:01:51.079><c> the</c>

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core technology pieces and almost to the
 

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core technology pieces and almost to the
day<00:01:51.799><c> a</c><00:01:51.960><c> year</c><00:01:52.159><c> ago</c><00:01:52.640><c> they</c><00:01:52.799><c> had</c><00:01:52.960><c> the</c><00:01:53.119><c> dev</c><00:01:53.520><c> zero</c><00:01:54.520><c> in</c>

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day a year ago they had the dev zero in
 

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day a year ago they had the dev zero in
in<00:01:55.520><c> Berlin</c><00:01:56.520><c> and</c><00:01:56.640><c> this</c><00:01:56.759><c> is</c><00:01:56.880><c> the</c><00:01:57.079><c> group</c><00:01:57.479><c> of</c>

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in Berlin and this is the group of
 

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in Berlin and this is the group of
people<00:01:58.079><c> that</c><00:01:58.600><c> were</c><00:01:59.079><c> at</c><00:01:59.240><c> the</c><00:01:59.399><c> dev</c><00:01:59.640><c> zero</c>

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people that were at the dev zero
 

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people that were at the dev zero
and<00:02:00.719><c> this</c><00:02:00.799><c> is</c><00:02:00.960><c> the</c><00:02:01.200><c> core</c><00:02:01.640><c> really</c><00:02:02.159><c> and</c><00:02:02.560><c> the</c>

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and this is the core really and the
 

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and this is the core really and the
extension<00:02:03.079><c> of</c><00:02:03.200><c> the</c><00:02:03.320><c> core</c><00:02:03.600><c> group</c><00:02:03.880><c> that</c><00:02:04.039><c> has</c>

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extension of the core group that has
 

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extension of the core group that has
been<00:02:04.759><c> very</c><00:02:04.960><c> instrumental</c><00:02:05.479><c> in</c><00:02:05.640><c> developing</c><00:02:06.119><c> the</c>

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been very instrumental in developing the
 

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been very instrumental in developing the
early<00:02:07.119><c> technologies</c><00:02:08.119><c> that</c><00:02:08.280><c> we</c><00:02:08.399><c> know</c><00:02:08.640><c> about</c>

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early technologies that we know about
 

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early technologies that we know about
today<00:02:09.679><c> and</c><00:02:09.840><c> how</c><00:02:09.959><c> many</c><00:02:10.160><c> of</c><00:02:10.319><c> you</c><00:02:10.599><c> can</c><00:02:11.080><c> see</c>

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today and how many of you can see
 

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today and how many of you can see
themselves<00:02:11.680><c> in</c><00:02:11.840><c> this</c><00:02:12.000><c> picture</c><00:02:12.319><c> here's</c><00:02:12.480><c> a</c><00:02:12.680><c> big</c>

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themselves in this picture here's a big
 

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themselves in this picture here's a big
blowup<00:02:14.120><c> can</c><00:02:14.239><c> you</c><00:02:14.400><c> raise</c><00:02:15.319><c> George</c><00:02:16.319><c> we</c><00:02:16.480><c> really</c>

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blowup can you raise George we really
 

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blowup can you raise George we really
owe<00:02:17.000><c> them</c><00:02:17.239><c> a</c><00:02:17.400><c> big</c><00:02:17.599><c> round</c><00:02:17.840><c> of</c><00:02:18.080><c> applause</c><00:02:19.000><c> because</c>

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owe them a big round of applause because
 

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owe them a big round of applause because
they<00:02:19.519><c> are</c><00:02:19.720><c> the</c><00:02:19.840><c> ones</c><00:02:20.080><c> that</c><00:02:20.239><c> started</c><00:02:20.680><c> ethereum</c>

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they are the ones that started ethereum
 

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they are the ones that started ethereum
really

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this<00:02:33.000><c> brings</c><00:02:33.319><c> me</c><00:02:33.480><c> to</c><00:02:33.720><c> where</c><00:02:34.040><c> ethereum</c><00:02:34.680><c> is</c>

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this brings me to where ethereum is
 

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this brings me to where ethereum is
today<00:02:36.239><c> and</c><00:02:36.400><c> that</c><00:02:36.519><c> is</c><00:02:36.720><c> part</c><00:02:36.879><c> of</c><00:02:37.000><c> the</c><00:02:37.599><c> narrative</c>

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today and that is part of the narrative
 

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today and that is part of the narrative
what<00:02:38.760><c> makes</c><00:02:38.959><c> it</c><00:02:39.159><c> really</c><00:02:39.440><c> interesting</c><00:02:39.920><c> is</c><00:02:40.080><c> that</c>

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what makes it really interesting is that
 

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what makes it really interesting is that
ethereum<00:02:40.800><c> is</c><00:02:41.000><c> more</c><00:02:41.239><c> than</c><00:02:41.480><c> one</c><00:02:41.760><c> thing</c><00:02:42.000><c> today</c>

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ethereum is more than one thing today
 

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ethereum is more than one thing today
and<00:02:42.800><c> that</c><00:02:42.920><c> is</c><00:02:43.640><c> this</c><00:02:43.720><c> is</c><00:02:44.040><c> the</c><00:02:44.200><c> most</c><00:02:44.440><c> important</c>

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and that is this is the most important
 

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and that is this is the most important
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slide if there's one thing you want to
 

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slide if there's one thing you want to
remember<00:02:47.319><c> is</c><00:02:47.480><c> what's</c><00:02:47.720><c> on</c><00:02:48.200><c> on</c><00:02:48.360><c> this</c>

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remember is what's on on this
 

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remember is what's on on this
slide<00:02:50.280><c> we</c><00:02:50.480><c> all</c><00:02:50.680><c> know</c><00:02:50.879><c> about</c><00:02:51.080><c> the</c>

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slide we all know about the
 

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slide we all know about the
foundation<00:02:52.920><c> that's</c><00:02:53.599><c> kind</c><00:02:53.720><c> of</c><00:02:53.920><c> how</c><00:02:54.040><c> it</c><00:02:54.200><c> started</c>

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foundation that's kind of how it started
 

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foundation that's kind of how it started
and<00:02:55.519><c> a</c><00:02:55.640><c> few</c><00:02:55.800><c> months</c><00:02:56.080><c> ago</c><00:02:56.440><c> a</c><00:02:56.560><c> year</c><00:02:56.720><c> ago</c><00:02:56.959><c> for</c><00:02:57.159><c> sure</c>

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and a few months ago a year ago for sure
 

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and a few months ago a year ago for sure
everything<00:02:58.239><c> was</c><00:02:58.480><c> part</c><00:02:58.680><c> of</c><00:02:58.840><c> the</c><00:02:59.040><c> foundation</c>

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everything was part of the foundation
 

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everything was part of the foundation
the<00:03:00.040><c> foundation</c><00:03:00.519><c> was</c><00:03:00.680><c> doing</c><00:03:01.040><c> everything</c><00:03:02.000><c> and</c>

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the foundation was doing everything and
 

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the foundation was doing everything and
then<00:03:02.319><c> suddenly</c><00:03:02.959><c> a</c><00:03:03.040><c> lot</c><00:03:03.200><c> of</c><00:03:03.319><c> things</c><00:03:03.560><c> started</c><00:03:03.840><c> to</c>

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then suddenly a lot of things started to
 

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then suddenly a lot of things started to
come<00:03:04.519><c> out</c><00:03:05.519><c> uh</c><00:03:05.760><c> into</c><00:03:06.000><c> the</c><00:03:06.640><c> ecosystem</c><00:03:07.640><c> so</c><00:03:07.920><c> the</c>

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come out uh into the ecosystem so the
 

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come out uh into the ecosystem so the
second<00:03:08.360><c> thing</c><00:03:08.720><c> that</c><00:03:09.319><c> ethereum</c><00:03:10.040><c> is</c><00:03:10.760><c> when</c><00:03:10.920><c> you</c>

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second thing that ethereum is when you
 

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second thing that ethereum is when you
think<00:03:11.280><c> of</c><00:03:11.599><c> ethereum</c><00:03:12.599><c> the</c><00:03:12.760><c> number</c><00:03:13.000><c> one</c><00:03:13.200><c> being</c>

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think of ethereum the number one being
 

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think of ethereum the number one being
the<00:03:13.680><c> foundation</c><00:03:14.440><c> yes</c><00:03:15.159><c> number</c><00:03:15.440><c> two</c><00:03:15.799><c> is</c><00:03:15.920><c> the</c>

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the foundation yes number two is the
 

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the foundation yes number two is the
network<00:03:17.319><c> in</c><00:03:18.159><c> July</c><00:03:19.159><c> the</c><00:03:19.560><c> blockchain</c><00:03:20.120><c> became</c>

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network in July the blockchain became
 

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network in July the blockchain became
live<00:03:21.799><c> so</c><00:03:22.040><c> the</c><00:03:22.200><c> second</c><00:03:22.480><c> thing</c><00:03:22.640><c> that</c><00:03:22.840><c> ethereum</c>

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live so the second thing that ethereum
 

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live so the second thing that ethereum
is<00:03:24.040><c> is</c><00:03:24.239><c> this</c><00:03:24.599><c> live</c><00:03:25.480><c> Network</c><00:03:26.360><c> hundreds</c><00:03:26.760><c> of</c>

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is is this live Network hundreds of
 

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is is this live Network hundreds of
nodes<00:03:27.640><c> eventually</c><00:03:28.159><c> thousands</c><00:03:28.519><c> of</c><00:03:28.680><c> nodes</c><00:03:29.319><c> it's</c>

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nodes eventually thousands of nodes it's
 

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nodes eventually thousands of nodes it's
out<00:03:29.840><c> in</c><00:03:30.000><c> the</c><00:03:30.599><c> wild</c><00:03:31.599><c> the</c><00:03:31.760><c> third</c><00:03:32.080><c> thing</c><00:03:32.360><c> that</c>

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out in the wild the third thing that
 

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out in the wild the third thing that
ethereum<00:03:33.200><c> is</c><00:03:33.879><c> is</c><00:03:34.120><c> a</c><00:03:34.280><c> set</c><00:03:34.480><c> of</c><00:03:35.159><c> Technologies</c><00:03:36.159><c> all</c>

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ethereum is is a set of Technologies all
 

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ethereum is is a set of Technologies all
of<00:03:36.560><c> the</c><00:03:36.879><c> core</c><00:03:37.879><c> extended</c><00:03:38.879><c> and</c><00:03:39.200><c> third</c><00:03:39.519><c> party</c>

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of the core extended and third party
 

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of the core extended and third party
technologies<00:03:40.280><c> that</c><00:03:40.400><c> are</c><00:03:40.560><c> being</c><00:03:40.760><c> developed</c>

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technologies that are being developed
 

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technologies that are being developed
are<00:03:41.599><c> also</c><00:03:42.239><c> part</c><00:03:42.480><c> of</c><00:03:42.680><c> ethereum</c><00:03:43.439><c> but</c><00:03:43.599><c> they</c><00:03:43.680><c> are</c>

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are also part of ethereum but they are
 

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are also part of ethereum but they are
distinct<00:03:44.959><c> from</c><00:03:45.799><c> the</c><00:03:45.920><c> network</c><00:03:46.360><c> per</c><00:03:46.519><c> se</c><00:03:47.080><c> and</c>

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distinct from the network per se and
 

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distinct from the network per se and
some<00:03:47.400><c> of</c><00:03:47.519><c> them</c><00:03:47.680><c> are</c><00:03:47.879><c> distinct</c><00:03:48.319><c> from</c><00:03:48.480><c> the</c>

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some of them are distinct from the
 

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some of them are distinct from the
foundation<00:03:49.519><c> and</c><00:03:49.680><c> all</c><00:03:49.840><c> of</c><00:03:50.000><c> these</c><00:03:50.159><c> pieces</c><00:03:50.519><c> are</c>

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foundation and all of these pieces are
 

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foundation and all of these pieces are
growing<00:03:52.200><c> fourthly</c><00:03:53.200><c> what</c><00:03:53.360><c> is</c><00:03:53.480><c> very</c>

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growing fourthly what is very
 

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growing fourthly what is very
interesting<00:03:54.239><c> is</c><00:03:54.360><c> that</c><00:03:54.560><c> the</c><00:03:54.720><c> ecosystem</c><00:03:55.640><c> a</c><00:03:55.840><c> very</c>

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interesting is that the ecosystem a very
 

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interesting is that the ecosystem a very
vibrant<00:03:57.040><c> ecosystem</c><00:03:57.680><c> is</c><00:03:57.840><c> forming</c><00:03:58.480><c> around</c>

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vibrant ecosystem is forming around
 

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vibrant ecosystem is forming around
the<00:04:00.680><c> first</c><00:04:01.000><c> three</c><00:04:01.680><c> parts</c><00:04:02.480><c> and</c><00:04:02.640><c> if</c><00:04:02.720><c> you</c><00:04:02.840><c> look</c><00:04:03.000><c> at</c>

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the first three parts and if you look at
 

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the first three parts and if you look at
the<00:04:03.239><c> list</c><00:04:03.439><c> of</c><00:04:03.680><c> sponsors</c><00:04:04.680><c> it</c><00:04:04.799><c> is</c><00:04:04.920><c> a</c><00:04:05.159><c> microcosm</c>

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the list of sponsors it is a microcosm
 

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the list of sponsors it is a microcosm
of<00:04:06.280><c> the</c><00:04:07.000><c> types</c>

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of the types
 

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of the types
of<00:04:09.200><c> companies</c><00:04:09.599><c> and</c><00:04:09.799><c> organizations</c><00:04:10.439><c> that</c><00:04:10.599><c> are</c>

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of companies and organizations that are
 

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of companies and organizations that are
part<00:04:10.920><c> of</c><00:04:11.040><c> this</c><00:04:11.200><c> ecosystem</c><00:04:12.120><c> including</c>

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part of this ecosystem including
 

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part of this ecosystem including
companies<00:04:12.920><c> like</c><00:04:13.120><c> consensus</c><00:04:13.840><c> that</c><00:04:13.959><c> are</c>

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companies like consensus that are
 

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companies like consensus that are
building<00:04:14.879><c> applications</c><00:04:15.759><c> and</c><00:04:16.759><c> uh</c><00:04:17.040><c> offering</c>

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building applications and uh offering
 

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building applications and uh offering
services<00:04:18.040><c> to</c><00:04:18.359><c> to</c><00:04:18.600><c> companies</c><00:04:19.560><c> including</c>

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services to to companies including
 

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services to to companies including
companies<00:04:20.440><c> like</c><00:04:20.680><c> Microsoft</c><00:04:21.519><c> that</c><00:04:21.639><c> are</c>

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companies like Microsoft that are
 

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companies like Microsoft that are
partnering<00:04:22.479><c> with</c><00:04:23.000><c> ethereum</c><00:04:23.520><c> Technologies</c>

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partnering with ethereum Technologies
 

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partnering with ethereum Technologies
startups<00:04:25.040><c> like</c><00:04:25.360><c> ogre</c><00:04:26.360><c> and</c><00:04:27.000><c> uh</c><00:04:27.160><c> VCS</c><00:04:27.759><c> that</c><00:04:27.880><c> are</c>

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startups like ogre and uh VCS that are
 

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startups like ogre and uh VCS that are
supporting<00:04:28.600><c> the</c><00:04:28.759><c> ecosystem</c><00:04:30.199><c> and</c><00:04:31.000><c> that</c><00:04:31.120><c> is</c><00:04:31.280><c> a</c>

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supporting the ecosystem and that is a
 

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supporting the ecosystem and that is a
very<00:04:31.880><c> important</c><00:04:32.600><c> aspect</c><00:04:33.240><c> very</c><00:04:33.479><c> important</c>

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very important aspect very important
 

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very important aspect very important
part<00:04:34.840><c> of</c><00:04:35.000><c> the</c><00:04:35.160><c> ethereum</c><00:04:35.639><c> story</c><00:04:36.400><c> and</c><00:04:36.759><c> finally</c>

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part of the ethereum story and finally
 

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part of the ethereum story and finally
it's<00:04:37.919><c> the</c><00:04:38.120><c> users</c><00:04:38.840><c> it's</c><00:04:39.039><c> really</c><00:04:39.400><c> about</c><00:04:39.840><c> users</c>

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it's the users it's really about users
 

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it's the users it's really about users
it's<00:04:40.800><c> about</c><00:04:41.199><c> customers</c><00:04:42.199><c> so</c><00:04:42.360><c> I'm</c><00:04:42.479><c> lumping</c>

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it's about customers so I'm lumping
 

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it's about customers so I'm lumping
users<00:04:43.120><c> and</c><00:04:43.280><c> customers</c><00:04:43.759><c> together</c><00:04:44.160><c> here</c><00:04:45.160><c> yes</c>

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users and customers together here yes
 

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users and customers together here yes
the<00:04:45.759><c> developers</c><00:04:46.199><c> are</c><00:04:46.440><c> users</c><00:04:47.080><c> but</c><00:04:47.280><c> we</c><00:04:47.440><c> want</c>

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the developers are users but we want
 

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the developers are users but we want
more<00:04:48.680><c> end</c><00:04:48.960><c> users</c><00:04:49.840><c> and</c><00:04:49.960><c> we</c><00:04:50.080><c> want</c><00:04:50.280><c> more</c>

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more end users and we want more
 

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more end users and we want more
customers<00:04:51.000><c> as</c><00:04:51.160><c> well</c><00:04:51.720><c> so</c><00:04:51.960><c> these</c><00:04:52.280><c> five</c><00:04:52.800><c> pieces</c>

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customers as well so these five pieces
 

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customers as well so these five pieces
really<00:04:54.240><c> are</c><00:04:54.639><c> what</c><00:04:54.919><c> ethereum</c><00:04:55.600><c> is</c><00:04:55.840><c> today</c><00:04:56.759><c> and</c>

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really are what ethereum is today and
 

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really are what ethereum is today and
each<00:04:57.160><c> one</c><00:04:57.360><c> of</c><00:04:57.520><c> them</c><00:04:57.800><c> is</c><00:04:58.039><c> vibrant</c><00:04:58.840><c> each</c><00:04:59.039><c> one</c><00:04:59.240><c> of</c>

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each one of them is vibrant each one of
 

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each one of them is vibrant each one of
them<00:04:59.840><c> is</c><00:05:00.120><c> growing</c><00:05:01.120><c> and</c><00:05:01.320><c> each</c><00:05:01.520><c> one</c><00:05:01.720><c> of</c><00:05:01.919><c> them</c><00:05:02.759><c> is</c>

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them is growing and each one of them is
 

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them is growing and each one of them is
contributing<00:05:03.880><c> to</c><00:05:04.039><c> the</c>

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whole<00:05:07.320><c> so</c><00:05:07.600><c> that</c><00:05:07.759><c> is</c><00:05:07.880><c> what</c><00:05:08.000><c> you</c><00:05:08.080><c> have</c><00:05:08.199><c> to</c>

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whole so that is what you have to
 

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whole so that is what you have to
remember<00:05:08.639><c> the</c><00:05:08.759><c> ethereum</c><00:05:09.240><c> is</c><00:05:09.479><c> no</c><00:05:09.639><c> longer</c><00:05:10.000><c> just</c>

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remember the ethereum is no longer just
 

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remember the ethereum is no longer just
ethereum<00:05:11.240><c> it's</c><00:05:11.840><c> it's</c><00:05:12.039><c> a</c><00:05:12.199><c> lot</c><00:05:12.360><c> more</c><00:05:12.560><c> to</c><00:05:13.240><c> it</c><00:05:14.240><c> and</c>

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ethereum it's it's a lot more to it and
 

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ethereum it's it's a lot more to it and
a<00:05:15.520><c> good</c><00:05:15.800><c> Testament</c><00:05:16.360><c> to</c><00:05:16.600><c> this</c><00:05:17.560><c> is</c><00:05:17.880><c> what's</c>

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a good Testament to this is what's
 

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a good Testament to this is what's
happening<00:05:18.400><c> in</c><00:05:18.520><c> the</c>

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happening in the
 

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happening in the
marketplace<00:05:20.280><c> so</c><00:05:20.479><c> we</c><00:05:20.600><c> can</c><00:05:20.759><c> talk</c><00:05:20.960><c> about</c><00:05:21.240><c> yeah</c>

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marketplace so we can talk about yeah
 

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marketplace so we can talk about yeah
what's<00:05:21.680><c> we're</c><00:05:21.880><c> doing</c><00:05:22.240><c> but</c><00:05:22.400><c> then</c><00:05:22.639><c> really</c><00:05:23.000><c> the</c>

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what's we're doing but then really the
 

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what's we're doing but then really the
test<00:05:23.880><c> is</c><00:05:24.039><c> what</c><00:05:24.160><c> happens</c><00:05:24.400><c> in</c><00:05:24.560><c> the</c><00:05:24.800><c> marketplace</c>

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test is what happens in the marketplace
 

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test is what happens in the marketplace
some<00:05:25.960><c> of</c><00:05:26.080><c> you</c><00:05:26.240><c> have</c><00:05:26.360><c> seen</c><00:05:26.639><c> this</c><00:05:26.800><c> landscape</c>

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some of you have seen this landscape
 

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some of you have seen this landscape
that<00:05:27.520><c> I've</c><00:05:27.880><c> done</c><00:05:28.199><c> about</c><00:05:28.560><c> three</c><00:05:28.800><c> weeks</c><00:05:29.080><c> ago</c><00:05:29.800><c> and</c>

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that I've done about three weeks ago and
 

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that I've done about three weeks ago and
I<00:05:30.160><c> what</c><00:05:30.280><c> I</c><00:05:30.400><c> did</c><00:05:30.600><c> there</c><00:05:30.800><c> I</c><00:05:31.199><c> mapped</c><00:05:32.199><c> all</c><00:05:32.319><c> of</c><00:05:32.520><c> the</c>

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I what I did there I mapped all of the
 

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I what I did there I mapped all of the
companies<00:05:33.039><c> that</c><00:05:33.160><c> I</c><00:05:33.280><c> knew</c><00:05:34.039><c> that</c><00:05:34.199><c> were</c><00:05:35.080><c> involved</c>

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companies that I knew that were involved
 

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companies that I knew that were involved
in<00:05:35.919><c> the</c><00:05:36.160><c> blockchain</c><00:05:37.280><c> space</c><00:05:38.280><c> in</c><00:05:38.479><c> the</c><00:05:38.680><c> financial</c>

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in the blockchain space in the financial
 

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in the blockchain space in the financial
services<00:05:40.720><c> and</c><00:05:40.919><c> there's</c><00:05:41.319><c> there's</c><00:05:41.479><c> close</c><00:05:41.720><c> to</c>

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services and there's there's close to
 

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services and there's there's close to
200<00:05:42.319><c> companies</c><00:05:42.680><c> on</c><00:05:42.880><c> this</c><00:05:43.080><c> space</c><00:05:43.759><c> and</c><00:05:43.960><c> yes</c><00:05:44.120><c> you</c>

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200 companies on this space and yes you
 

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200 companies on this space and yes you
see<00:05:44.680><c> ethereum</c><00:05:45.160><c> at</c><00:05:45.280><c> the</c><00:05:45.400><c> bottom</c><00:05:46.400><c> but</c><00:05:46.680><c> really</c><00:05:47.319><c> do</c>

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see ethereum at the bottom but really do
 

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see ethereum at the bottom but really do
you<00:05:47.600><c> know</c><00:05:47.759><c> where</c><00:05:47.960><c> ethereum</c><00:05:48.440><c> is</c><00:05:48.600><c> on</c><00:05:48.840><c> this</c><00:05:49.800><c> chart</c>

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you know where ethereum is on this chart
 

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you know where ethereum is on this chart
it<00:05:50.919><c> is</c><00:05:51.240><c> almost</c>

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it is almost
 

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it is almost
everywhere<00:05:53.840><c> directly</c><00:05:54.280><c> and</c><00:05:54.440><c> indirectly</c><00:05:55.120><c> in</c><00:05:55.560><c> in</c>

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everywhere directly and indirectly in in
 

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everywhere directly and indirectly in in
most<00:05:55.919><c> of</c><00:05:56.120><c> these</c><00:05:56.400><c> segments</c><00:05:57.400><c> you</c><00:05:57.560><c> talk</c><00:05:57.800><c> about</c>

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most of these segments you talk about
 

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most of these segments you talk about
Capital<00:05:58.479><c> markets</c><00:05:58.880><c> there</c><00:05:58.960><c> is</c><00:05:59.120><c> clear</c><00:05:59.360><c> matter</c>

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Capital markets there is clear matter
 

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Capital markets there is clear matter
there<00:06:00.319><c> you</c><00:06:00.479><c> talk</c><00:06:00.720><c> about</c><00:06:00.960><c> the</c><00:06:01.120><c> banks</c><00:06:01.440><c> we</c><00:06:01.600><c> heard</c>

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there you talk about the banks we heard
 

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there you talk about the banks we heard
about<00:06:02.080><c> the</c><00:06:02.199><c> banks</c><00:06:02.520><c> implementing</c><00:06:03.080><c> ethereum</c>

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about the banks implementing ethereum
 

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about the banks implementing ethereum
you<00:06:04.160><c> talk</c><00:06:04.400><c> about</c><00:06:04.680><c> trading</c><00:06:05.160><c> you</c><00:06:05.319><c> talk</c><00:06:05.560><c> about</c><00:06:06.360><c> uh</c>

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you talk about trading you talk about uh
 

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you talk about trading you talk about uh
middleware<00:06:07.599><c> software</c><00:06:08.120><c> development</c><00:06:09.120><c> uh</c>

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middleware software development uh
 

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middleware software development uh
consensus<00:06:10.240><c> others</c><00:06:11.000><c> have</c><00:06:11.479><c> uh</c><00:06:12.039><c> forked</c><00:06:12.840><c> ethereum</c>

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consensus others have uh forked ethereum
 

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consensus others have uh forked ethereum
or<00:06:13.759><c> using</c><00:06:14.400><c> parts</c><00:06:14.720><c> of</c><00:06:14.919><c> ethereum</c><00:06:15.759><c> everybody</c><00:06:16.160><c> is</c>

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or using parts of ethereum everybody is
 

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or using parts of ethereum everybody is
developing<00:06:16.759><c> on</c><00:06:17.039><c> solidity</c><00:06:18.039><c> solidity</c><00:06:18.560><c> is</c><00:06:18.720><c> going</c>

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developing on solidity solidity is going
 

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developing on solidity solidity is going
to<00:06:19.120><c> become</c><00:06:19.639><c> the</c><00:06:20.199><c> standard</c><00:06:21.199><c> for</c><00:06:21.479><c> doing</c><00:06:22.160><c> smart</c>

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to become the standard for doing smart
 

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to become the standard for doing smart
contracts<00:06:24.880><c> it's</c><00:06:25.120><c> easier</c><00:06:25.759><c> than</c><00:06:25.960><c> anything</c><00:06:26.319><c> else</c>

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contracts it's easier than anything else
 

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contracts it's easier than anything else
out<00:06:26.800><c> there</c><00:06:26.960><c> so</c><00:06:27.120><c> why</c><00:06:27.280><c> not</c><00:06:27.479><c> use</c><00:06:28.000><c> it</c><00:06:29.000><c> so</c><00:06:29.280><c> that</c><00:06:29.400><c> is</c><00:06:29.639><c> a</c>

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out there so why not use it so that is a
 

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out there so why not use it so that is a
good<00:06:29.880><c> Testament</c><00:06:30.319><c> to</c><00:06:30.560><c> really</c><00:06:31.560><c> to</c><00:06:31.800><c> ethereum's</c>

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good Testament to really to ethereum's
 

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good Testament to really to ethereum's
footprint<00:06:33.080><c> increasing</c><00:06:33.599><c> into</c><00:06:33.840><c> the</c>

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marketplace<00:06:37.800><c> part</c><00:06:37.960><c> of</c><00:06:38.120><c> my</c><00:06:38.319><c> job</c><00:06:38.599><c> when</c><00:06:38.720><c> I</c><00:06:38.880><c> blog</c>

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marketplace part of my job when I blog
 

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marketplace part of my job when I blog
is<00:06:39.400><c> I</c><00:06:39.520><c> try</c><00:06:39.720><c> to</c><00:06:39.960><c> explain</c><00:06:40.400><c> the</c><00:06:40.560><c> blockchain</c><00:06:41.120><c> to</c>

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is I try to explain the blockchain to
 

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is I try to explain the blockchain to
non-technical<00:06:42.440><c> people</c><00:06:43.440><c> and</c><00:06:43.800><c> I</c><00:06:43.919><c> came</c><00:06:44.080><c> up</c><00:06:44.280><c> with</c>

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non-technical people and I came up with
 

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non-technical people and I came up with
this<00:06:44.800><c> infographic</c><00:06:45.560><c> earlier</c><00:06:46.000><c> this</c><00:06:46.639><c> week</c><00:06:47.639><c> where</c>

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this infographic earlier this week where
 

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this infographic earlier this week where
I<00:06:48.199><c> explain</c><00:06:48.599><c> it</c><00:06:48.720><c> in</c><00:06:48.840><c> terms</c><00:06:49.080><c> of</c><00:06:49.240><c> what</c><00:06:49.360><c> it</c><00:06:49.560><c> is</c><00:06:50.039><c> what</c>

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I explain it in terms of what it is what
 

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I explain it in terms of what it is what
it<00:06:50.360><c> enables</c><00:06:51.240><c> its</c><00:06:51.599><c> impact</c><00:06:52.599><c> and</c><00:06:52.880><c> where</c><00:06:53.280><c> it's</c>

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it enables its impact and where it's
 

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it enables its impact and where it's
targeting<00:06:54.160><c> this</c><00:06:54.560><c> impact</c><00:06:55.560><c> I</c><00:06:55.639><c> don't</c><00:06:55.879><c> have</c><00:06:56.000><c> to</c>

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targeting this impact I don't have to
 

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targeting this impact I don't have to
talk<00:06:56.360><c> to</c><00:06:56.479><c> you</c><00:06:56.720><c> about</c><00:06:57.000><c> what</c><00:06:57.120><c> it</c><00:06:57.280><c> is</c><00:06:57.440><c> and</c><00:06:57.639><c> what</c><00:06:57.759><c> it</c>

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talk to you about what it is and what it
 

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talk to you about what it is and what it
enables<00:06:58.400><c> because</c><00:06:58.680><c> you're</c><00:06:59.000><c> you</c><00:06:59.160><c> are</c><00:06:59.360><c> the</c><00:06:59.680><c> ones</c>

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enables because you're you are the ones
 

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enables because you're you are the ones
that<00:07:00.000><c> are</c><00:07:00.199><c> building</c><00:07:00.720><c> these</c><00:07:00.919><c> things</c><00:07:01.840><c> but</c><00:07:02.000><c> I</c>

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that are building these things but I
 

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that are building these things but I
would<00:07:02.280><c> say</c><00:07:02.479><c> to</c><00:07:02.680><c> you</c><00:07:03.039><c> if</c><00:07:03.160><c> you</c><00:07:03.319><c> are</c><00:07:03.759><c> mostly</c><00:07:04.400><c> a</c>

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would say to you if you are mostly a
 

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would say to you if you are mostly a
technical<00:07:05.120><c> and</c><00:07:05.319><c> developer</c><00:07:06.319><c> kind</c><00:07:06.440><c> of</c><00:07:06.720><c> oriented</c>

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technical and developer kind of oriented
 

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technical and developer kind of oriented
audience<00:07:08.520><c> I</c><00:07:08.599><c> would</c><00:07:08.800><c> say</c><00:07:09.039><c> start</c><00:07:09.400><c> from</c><00:07:09.599><c> the</c>

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audience I would say start from the
 

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audience I would say start from the
bottom<00:07:10.520><c> up</c><00:07:11.319><c> when</c><00:07:11.440><c> I</c><00:07:11.560><c> talk</c><00:07:11.720><c> to</c><00:07:11.879><c> the</c><00:07:12.000><c> business</c>

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bottom up when I talk to the business
 

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bottom up when I talk to the business
people<00:07:12.639><c> I</c><00:07:12.759><c> try</c><00:07:12.960><c> to</c><00:07:13.080><c> make</c><00:07:13.240><c> them</c><00:07:13.680><c> understand</c><00:07:13.919><c> the</c>

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people I try to make them understand the
 

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people I try to make them understand the
top<00:07:14.800><c> and</c><00:07:14.919><c> then</c><00:07:15.080><c> let</c><00:07:15.280><c> them</c><00:07:15.639><c> go</c><00:07:15.879><c> down</c><00:07:16.120><c> to</c><00:07:16.280><c> the</c>

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top and then let them go down to the
 

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top and then let them go down to the
impact<00:07:17.319><c> but</c><00:07:17.919><c> if</c><00:07:18.039><c> you</c><00:07:18.240><c> are</c><00:07:19.240><c> offering</c><00:07:19.759><c> solutions</c>

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impact but if you are offering solutions
 

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impact but if you are offering solutions
to<00:07:20.360><c> the</c><00:07:20.800><c> marketplace</c><00:07:21.800><c> think</c><00:07:22.080><c> about</c><00:07:22.360><c> the</c>

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to the marketplace think about the
 

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to the marketplace think about the
bottom<00:07:23.160><c> and</c><00:07:23.280><c> then</c><00:07:23.560><c> turn</c><00:07:24.560><c> counterclockwise</c><00:07:25.560><c> up</c>

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bottom and then turn counterclockwise up
 

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bottom and then turn counterclockwise up
meaning<00:07:27.080><c> decide</c><00:07:27.560><c> about</c><00:07:28.120><c> what</c><00:07:28.520><c> Ser</c><00:07:28.919><c> what</c>

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meaning decide about what Ser what
 

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meaning decide about what Ser what
industry<00:07:29.520><c> indes</c><00:07:29.759><c> you're</c><00:07:29.879><c> going</c><00:07:29.960><c> to</c><00:07:30.080><c> go</c><00:07:30.280><c> after</c>

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industry indes you're going to go after
 

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industry indes you're going to go after
and<00:07:31.400><c> the</c><00:07:31.560><c> most</c><00:07:31.800><c> important</c><00:07:32.280><c> thing</c><00:07:32.520><c> here</c><00:07:32.680><c> is</c>

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and the most important thing here is
 

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and the most important thing here is
that<00:07:33.039><c> the</c><00:07:33.199><c> the</c><00:07:33.360><c> promise</c><00:07:33.879><c> of</c><00:07:34.120><c> the</c><00:07:34.560><c> blockchain</c>

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that the the promise of the blockchain
 

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that the the promise of the blockchain
it's<00:07:35.759><c> about</c><00:07:36.039><c> re-engineering</c><00:07:36.879><c> really</c><00:07:37.520><c> the</c>

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it's about re-engineering really the
 

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it's about re-engineering really the
reason<00:07:37.919><c> why</c><00:07:38.080><c> it's</c><00:07:38.319><c> hard</c><00:07:39.319><c> it's</c><00:07:39.599><c> okay</c><00:07:39.800><c> to</c><00:07:40.000><c> try</c><00:07:40.319><c> a</c>

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reason why it's hard it's okay to try a
 

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reason why it's hard it's okay to try a
few<00:07:40.639><c> proofs</c><00:07:40.960><c> of</c><00:07:41.400><c> Concepts</c><00:07:42.400><c> but</c><00:07:42.599><c> the</c><00:07:43.120><c> harder</c>

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few proofs of Concepts but the harder
 

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few proofs of Concepts but the harder
projects<00:07:44.560><c> are</c><00:07:44.680><c> going</c><00:07:44.759><c> to</c><00:07:44.879><c> take</c><00:07:45.000><c> a</c><00:07:45.120><c> little</c><00:07:45.240><c> bit</c>

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projects are going to take a little bit
 

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projects are going to take a little bit
longer<00:07:47.000><c> and</c><00:07:47.280><c> it</c><00:07:47.400><c> is</c><00:07:47.560><c> really</c><00:07:47.840><c> about</c><00:07:48.080><c> changing</c>

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longer and it is really about changing
 

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longer and it is really about changing
the<00:07:48.680><c> process</c><00:07:49.360><c> inside</c><00:07:49.759><c> big</c><00:07:49.960><c> companies</c>

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the process inside big companies
 

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the process inside big companies
especially<00:07:51.120><c> if</c><00:07:51.280><c> the</c><00:07:51.400><c> blockchain</c><00:07:51.800><c> is</c><00:07:51.919><c> going</c>

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especially if the blockchain is going
 

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especially if the blockchain is going
into<00:07:52.360><c> bigger</c>

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into bigger
 

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into bigger
companies<00:07:54.360><c> and</c><00:07:54.560><c> that</c><00:07:54.720><c> could</c><00:07:54.879><c> be</c><00:07:55.080><c> one</c><00:07:55.280><c> way</c><00:07:55.840><c> or</c>

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companies and that could be one way or
 

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companies and that could be one way or
sometimes<00:07:56.400><c> they</c><00:07:56.560><c> want</c><00:07:56.639><c> to</c><00:07:56.800><c> do</c><00:07:56.960><c> something</c>

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sometimes they want to do something
 

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sometimes they want to do something
different<00:07:58.199><c> so</c><00:07:58.400><c> that</c><00:07:58.520><c> they</c><00:07:58.639><c> don't</c><00:07:58.840><c> disturb</c><00:07:59.159><c> the</c>

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different so that they don't disturb the
 

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different so that they don't disturb the
old<00:08:00.840><c> processes</c><00:08:01.840><c> it's</c><00:08:02.039><c> really</c><00:08:02.800><c> about</c><00:08:03.800><c> new</c>

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old processes it's really about new
 

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old processes it's really about new
value<00:08:04.720><c> it's</c><00:08:04.840><c> a</c><00:08:05.080><c> value</c>

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value it's a value
 

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value it's a value
exchange<00:08:07.520><c> system</c><00:08:07.879><c> that</c><00:08:08.000><c> is</c><00:08:08.120><c> what</c><00:08:08.240><c> the</c>

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exchange system that is what the
 

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exchange system that is what the
blockchain<00:08:08.800><c> is</c><00:08:08.960><c> in</c><00:08:09.080><c> other</c><00:08:09.440><c> terms</c><00:08:10.440><c> it</c><00:08:10.560><c> is</c><00:08:10.759><c> about</c>

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blockchain is in other terms it is about
 

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blockchain is in other terms it is about
putting<00:08:12.039><c> any</c><00:08:12.319><c> digital</c><00:08:12.840><c> asset</c><00:08:13.479><c> on</c><00:08:13.680><c> the</c>

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putting any digital asset on the
 

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putting any digital asset on the
blockchain<00:08:14.319><c> once</c><00:08:14.479><c> you</c><00:08:14.639><c> put</c><00:08:14.759><c> it</c><00:08:15.000><c> there</c><00:08:15.680><c> boom</c><00:08:16.120><c> it</c>

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blockchain once you put it there boom it
 

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blockchain once you put it there boom it
can<00:08:16.400><c> move</c><00:08:16.840><c> freely</c><00:08:17.400><c> it</c><00:08:17.520><c> can</c><00:08:17.680><c> be</c><00:08:17.840><c> owned</c><00:08:18.680><c> reowned</c>

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can move freely it can be owned reowned
 

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can move freely it can be owned reowned
traded<00:08:20.720><c> sold</c><00:08:21.479><c> settled</c><00:08:22.479><c> in</c><00:08:22.720><c> seconds</c><00:08:23.599><c> not</c><00:08:23.759><c> in</c>

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traded sold settled in seconds not in
 

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traded sold settled in seconds not in
three<00:08:24.240><c> days</c><00:08:25.199><c> which</c><00:08:25.319><c> is</c><00:08:25.440><c> a</c><00:08:25.599><c> very</c><00:08:25.759><c> vexing</c>

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three days which is a very vexing
 

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three days which is a very vexing
problem<00:08:26.680><c> that</c><00:08:26.840><c> the</c><00:08:26.960><c> banks</c><00:08:27.319><c> have</c><00:08:27.560><c> today</c>

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how<00:08:31.560><c> many</c><00:08:31.759><c> of</c><00:08:31.919><c> you</c><00:08:32.159><c> have</c><00:08:32.599><c> heard</c><00:08:33.039><c> of</c><00:08:33.320><c> the</c>

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how many of you have heard of the
 

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how many of you have heard of the
Carlotta<00:08:34.200><c> Perez</c><00:08:35.080><c> technological</c><00:08:35.719><c> search</c>

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Carlotta Perez technological search
 

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Carlotta Perez technological search
cycle<00:08:37.599><c> which</c><00:08:37.760><c> is</c><00:08:38.039><c> used</c><00:08:38.839><c> to</c><00:08:39.519><c> illustrate</c><00:08:40.519><c> what</c>

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cycle which is used to illustrate what
 

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cycle which is used to illustrate what
happens<00:08:41.039><c> usually</c><00:08:41.360><c> when</c><00:08:41.599><c> new</c><00:08:42.120><c> technology</c>

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happens usually when new technology
 

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happens usually when new technology
comes<00:08:43.440><c> into</c><00:08:43.760><c> play</c><00:08:44.560><c> and</c><00:08:44.720><c> how</c><00:08:44.839><c> it</c><00:08:45.000><c> gets</c><00:08:45.200><c> adopted</c>

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comes into play and how it gets adopted
 

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comes into play and how it gets adopted
and<00:08:45.839><c> basically</c><00:08:46.240><c> what</c><00:08:46.360><c> she</c><00:08:46.519><c> did</c><00:08:46.800><c> is</c><00:08:46.920><c> she</c><00:08:47.760><c> she</c>

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and basically what she did is she she
 

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and basically what she did is she she
linked<00:08:48.959><c> the</c><00:08:49.120><c> fin</c><00:08:49.560><c> the</c><00:08:49.800><c> Capital</c><00:08:50.240><c> financial</c>

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linked the fin the Capital financial
 

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linked the fin the Capital financial
markets<00:08:51.160><c> to</c><00:08:51.760><c> the</c><00:08:51.959><c> technology</c><00:08:52.640><c> markets</c><00:08:53.640><c> and</c>

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markets to the technology markets and
 

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markets to the technology markets and
what<00:08:53.920><c> she</c><00:08:54.040><c> found</c><00:08:54.279><c> out</c><00:08:54.480><c> she</c><00:08:54.640><c> analyzed</c><00:08:55.160><c> the</c><00:08:55.279><c> last</c>

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what she found out she analyzed the last
 

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what she found out she analyzed the last
100<00:08:55.920><c> years</c><00:08:56.360><c> of</c><00:08:56.519><c> these</c><00:08:56.760><c> technology</c>

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100 years of these technology
 

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100 years of these technology
revolutions<00:08:59.240><c> and</c><00:08:59.440><c> and</c><00:08:59.519><c> she</c><00:08:59.640><c> found</c><00:08:59.920><c> there</c><00:09:00.040><c> were</c>

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revolutions and and she found there were
 

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revolutions and and she found there were
two

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two
 

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two
major<00:09:03.480><c> sides</c><00:09:04.399><c> of</c><00:09:04.560><c> this</c><00:09:04.760><c> Evolution</c><00:09:05.279><c> one</c><00:09:05.480><c> was</c>

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major sides of this Evolution one was
 

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major sides of this Evolution one was
the<00:09:06.040><c> installation</c><00:09:07.040><c> phase</c><00:09:07.959><c> and</c><00:09:08.079><c> then</c><00:09:08.279><c> the</c>

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the installation phase and then the
 

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the installation phase and then the
deployment<00:09:09.160><c> phase</c><00:09:09.680><c> the</c><00:09:09.880><c> prosperity</c><00:09:10.480><c> phase</c>

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deployment phase the prosperity phase
 

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deployment phase the prosperity phase
and<00:09:11.320><c> in</c><00:09:11.519><c> between</c><00:09:12.519><c> there</c><00:09:12.640><c> is</c><00:09:12.839><c> this</c><00:09:13.000><c> little</c><00:09:13.399><c> Gap</c>

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and in between there is this little Gap
 

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and in between there is this little Gap
where<00:09:14.000><c> there's</c><00:09:14.240><c> a</c><00:09:14.320><c> bit</c><00:09:14.480><c> of</c><00:09:14.560><c> a</c><00:09:14.839><c> crash</c><00:09:15.839><c> sometimes</c>

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where there's a bit of a crash sometimes
 

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where there's a bit of a crash sometimes
and<00:09:17.120><c> where</c><00:09:17.839><c> there's</c><00:09:18.040><c> a</c>

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and where there's a
 

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and where there's a
reset<00:09:20.000><c> things</c><00:09:20.279><c> go</c><00:09:20.480><c> down</c><00:09:20.640><c> a</c><00:09:20.720><c> little</c><00:09:20.920><c> bit</c><00:09:21.160><c> and</c>

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reset things go down a little bit and
 

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reset things go down a little bit and
then<00:09:21.760><c> it</c><00:09:22.760><c> moves</c><00:09:23.079><c> up</c><00:09:23.320><c> again</c><00:09:24.240><c> so</c><00:09:24.440><c> a</c><00:09:24.600><c> recent</c>

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then it moves up again so a recent
 

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then it moves up again so a recent
analogy<00:09:25.320><c> is</c><00:09:25.480><c> what</c><00:09:25.600><c> happened</c><00:09:25.880><c> with</c><00:09:26.000><c> the</c>

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analogy is what happened with the
 

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analogy is what happened with the
internet<00:09:26.480><c> in</c><00:09:26.600><c> the</c><00:09:26.720><c> year</c><00:09:26.959><c> 2000</c><00:09:27.959><c> there</c><00:09:28.120><c> was</c><00:09:28.240><c> a</c>

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internet in the year 2000 there was a
 

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internet in the year 2000 there was a
bit<00:09:28.480><c> of</c><00:09:28.800><c> euphoria</c><00:09:29.680><c> 95</c><00:09:30.680><c> to</c><00:09:31.320><c> 2000</c><00:09:32.680><c> crash</c><00:09:33.680><c> and</c>

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bit of euphoria 95 to 2000 crash and
 

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bit of euphoria 95 to 2000 crash and
then<00:09:34.200><c> everything</c><00:09:34.560><c> started</c><00:09:34.880><c> to</c><00:09:35.040><c> happen</c><00:09:35.360><c> again</c>

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then everything started to happen again
 

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then everything started to happen again
and<00:09:36.320><c> then</c><00:09:36.480><c> we</c><00:09:36.600><c> are</c><00:09:36.800><c> still</c><00:09:37.040><c> living</c><00:09:37.600><c> in</c><00:09:37.880><c> in</c><00:09:38.120><c> Good</c>

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and then we are still living in in Good
 

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and then we are still living in in Good
Times<00:09:38.640><c> in</c><00:09:38.760><c> terms</c><00:09:38.959><c> of</c><00:09:39.079><c> the</c>

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Times in terms of the
 

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Times in terms of the
internet<00:09:41.320><c> uh</c><00:09:41.480><c> I'm</c><00:09:41.640><c> not</c><00:09:41.839><c> predicting</c><00:09:42.279><c> a</c><00:09:42.519><c> crash</c>

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internet uh I'm not predicting a crash
 

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internet uh I'm not predicting a crash
in<00:09:43.120><c> the</c><00:09:43.279><c> blockchain</c><00:09:44.200><c> space</c><00:09:45.200><c> I</c><00:09:45.399><c> think</c>

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in the blockchain space I think
 

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in the blockchain space I think
ethereum's<00:09:46.320><c> evolution</c><00:09:47.079><c> is</c><00:09:47.240><c> going</c><00:09:47.399><c> to</c><00:09:47.560><c> be</c>

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ethereum's evolution is going to be
 

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ethereum's evolution is going to be
quite<00:09:48.079><c> different</c><00:09:49.079><c> and</c><00:09:49.240><c> this</c><00:09:49.360><c> is</c><00:09:49.640><c> my</c><00:09:49.920><c> own</c>

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quite different and this is my own
 

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quite different and this is my own
rendition<00:09:51.160><c> this</c><00:09:51.279><c> is</c><00:09:51.440><c> me</c><00:09:51.800><c> predicting</c><00:09:52.800><c> what's</c>

00:09:53.069 --> 00:09:53.079 align:start position:0%
rendition this is me predicting what's
 

00:09:53.079 --> 00:09:55.350 align:start position:0%
rendition this is me predicting what's
going<00:09:53.240><c> to</c><00:09:53.480><c> happen</c><00:09:54.279><c> with</c><00:09:54.519><c> ethereum</c><00:09:55.000><c> in</c><00:09:55.120><c> terms</c>

00:09:55.350 --> 00:09:55.360 align:start position:0%
going to happen with ethereum in terms
 

00:09:55.360 --> 00:09:57.949 align:start position:0%
going to happen with ethereum in terms
of<00:09:55.839><c> adoption</c><00:09:56.839><c> and</c><00:09:57.160><c> if</c><00:09:57.279><c> you</c><00:09:57.399><c> think</c><00:09:57.600><c> about</c><00:09:57.800><c> it</c>

00:09:57.949 --> 00:09:57.959 align:start position:0%
of adoption and if you think about it
 

00:09:57.959 --> 00:10:00.030 align:start position:0%
of adoption and if you think about it
today<00:09:58.399><c> in</c><00:09:58.560><c> the</c><00:09:58.680><c> last</c><00:09:58.920><c> two</c><00:09:59.079><c> years</c><00:09:59.560><c> it</c><00:09:59.720><c> has</c><00:09:59.839><c> been</c>

00:10:00.030 --> 00:10:00.040 align:start position:0%
today in the last two years it has been
 

00:10:00.040 --> 00:10:03.030 align:start position:0%
today in the last two years it has been
more<00:10:00.240><c> or</c><00:10:00.480><c> less</c><00:10:01.399><c> about</c><00:10:01.640><c> selling</c><00:10:02.000><c> the</c>

00:10:03.030 --> 00:10:03.040 align:start position:0%
more or less about selling the
 

00:10:03.040 --> 00:10:06.230 align:start position:0%
more or less about selling the
vision<00:10:04.040><c> and</c><00:10:04.160><c> we</c><00:10:04.279><c> are</c><00:10:04.560><c> now</c><00:10:05.279><c> starting</c><00:10:05.760><c> the</c><00:10:05.959><c> build</c>

00:10:06.230 --> 00:10:06.240 align:start position:0%
vision and we are now starting the build
 

00:10:06.240 --> 00:10:07.509 align:start position:0%
vision and we are now starting the build
out

00:10:07.509 --> 00:10:07.519 align:start position:0%
out
 

00:10:07.519 --> 00:10:11.150 align:start position:0%
out
stage<00:10:08.519><c> we</c><00:10:08.640><c> are</c><00:10:08.800><c> building</c><00:10:09.160><c> out</c><00:10:09.839><c> tools</c>

00:10:11.150 --> 00:10:11.160 align:start position:0%
stage we are building out tools
 

00:10:11.160 --> 00:10:13.910 align:start position:0%
stage we are building out tools
companies<00:10:12.160><c> Frameworks</c><00:10:12.800><c> and</c><00:10:12.920><c> so</c>

00:10:13.910 --> 00:10:13.920 align:start position:0%
companies Frameworks and so
 

00:10:13.920 --> 00:10:16.350 align:start position:0%
companies Frameworks and so
on<00:10:14.920><c> as</c><00:10:15.079><c> we</c><00:10:15.360><c> go</c><00:10:15.480><c> forward</c><00:10:15.839><c> there's</c><00:10:16.000><c> going</c><00:10:16.079><c> to</c><00:10:16.200><c> be</c>

00:10:16.350 --> 00:10:16.360 align:start position:0%
on as we go forward there's going to be
 

00:10:16.360 --> 00:10:18.470 align:start position:0%
on as we go forward there's going to be
more<00:10:16.959><c> installations</c><00:10:17.959><c> there's</c><00:10:18.160><c> going</c><00:10:18.240><c> to</c><00:10:18.360><c> be</c>

00:10:18.470 --> 00:10:18.480 align:start position:0%
more installations there's going to be
 

00:10:18.480 --> 00:10:19.310 align:start position:0%
more installations there's going to be
more

00:10:19.310 --> 00:10:19.320 align:start position:0%
more
 

00:10:19.320 --> 00:10:21.350 align:start position:0%
more
deployment<00:10:20.320><c> it's</c><00:10:20.440><c> going</c><00:10:20.560><c> to</c><00:10:20.800><c> accelerate</c>

00:10:21.350 --> 00:10:21.360 align:start position:0%
deployment it's going to accelerate
 

00:10:21.360 --> 00:10:23.829 align:start position:0%
deployment it's going to accelerate
suddenly<00:10:21.959><c> when</c><00:10:22.120><c> there's</c><00:10:22.360><c> Network</c><00:10:22.839><c> effects</c>

00:10:23.829 --> 00:10:23.839 align:start position:0%
suddenly when there's Network effects
 

00:10:23.839 --> 00:10:26.670 align:start position:0%
suddenly when there's Network effects
when<00:10:24.040><c> we</c><00:10:24.160><c> have</c><00:10:24.320><c> 10,000</c><00:10:25.320><c> developers</c><00:10:26.320><c> when</c><00:10:26.480><c> we</c>

00:10:26.670 --> 00:10:26.680 align:start position:0%
when we have 10,000 developers when we
 

00:10:26.680 --> 00:10:29.590 align:start position:0%
when we have 10,000 developers when we
have<00:10:26.959><c> hundreds</c><00:10:27.360><c> of</c><00:10:27.760><c> daps</c><00:10:28.760><c> when</c><00:10:28.959><c> we</c><00:10:29.120><c> have</c><00:10:29.360><c> have</c>

00:10:29.590 --> 00:10:29.600 align:start position:0%
have hundreds of daps when we have have
 

00:10:29.600 --> 00:10:32.630 align:start position:0%
have hundreds of daps when we have have
hundreds<00:10:29.959><c> of</c><00:10:30.200><c> customers</c><00:10:31.200><c> all</c><00:10:31.360><c> of</c><00:10:31.640><c> this</c><00:10:32.440><c> is</c>

00:10:32.630 --> 00:10:32.640 align:start position:0%
hundreds of customers all of this is
 

00:10:32.640 --> 00:10:34.629 align:start position:0%
hundreds of customers all of this is
going<00:10:32.800><c> to</c><00:10:32.920><c> be</c><00:10:33.040><c> a</c><00:10:33.160><c> rolling</c><00:10:33.440><c> ball</c>

00:10:34.629 --> 00:10:34.639 align:start position:0%
going to be a rolling ball
 

00:10:34.639 --> 00:10:37.269 align:start position:0%
going to be a rolling ball
effect<00:10:35.639><c> and</c><00:10:35.800><c> then</c><00:10:35.959><c> the</c><00:10:36.120><c> vision</c><00:10:36.440><c> realization</c>

00:10:37.269 --> 00:10:37.279 align:start position:0%
effect and then the vision realization
 

00:10:37.279 --> 00:10:40.389 align:start position:0%
effect and then the vision realization
the<00:10:37.440><c> vision</c><00:10:37.760><c> of</c><00:10:38.360><c> decentralized</c><00:10:39.399><c> governance</c>

00:10:40.389 --> 00:10:40.399 align:start position:0%
the vision of decentralized governance
 

00:10:40.399 --> 00:10:43.430 align:start position:0%
the vision of decentralized governance
of<00:10:40.839><c> decentralized</c><00:10:42.279><c> marketplaces</c><00:10:43.279><c> of</c>

00:10:43.430 --> 00:10:43.440 align:start position:0%
of decentralized marketplaces of
 

00:10:43.440 --> 00:10:46.389 align:start position:0%
of decentralized marketplaces of
decentralized<00:10:44.440><c> applications</c><00:10:45.440><c> disrupting</c>

00:10:46.389 --> 00:10:46.399 align:start position:0%
decentralized applications disrupting
 

00:10:46.399 --> 00:10:47.470 align:start position:0%
decentralized applications disrupting
not<00:10:46.600><c> just</c>

00:10:47.470 --> 00:10:47.480 align:start position:0%
not just
 

00:10:47.480 --> 00:10:50.629 align:start position:0%
not just
replacing<00:10:48.480><c> it's</c><00:10:48.760><c> easier</c><00:10:49.160><c> to</c><00:10:49.480><c> replace</c><00:10:50.480><c> it's</c>

00:10:50.629 --> 00:10:50.639 align:start position:0%
replacing it's easier to replace it's
 

00:10:50.639 --> 00:10:53.629 align:start position:0%
replacing it's easier to replace it's
more<00:10:51.040><c> difficult</c><00:10:51.200><c> to</c><00:10:52.040><c> to</c><00:10:52.240><c> disrupt</c><00:10:53.000><c> and</c><00:10:53.279><c> totally</c>

00:10:53.629 --> 00:10:53.639 align:start position:0%
more difficult to to disrupt and totally
 

00:10:53.639 --> 00:10:56.150 align:start position:0%
more difficult to to disrupt and totally
change<00:10:54.560><c> the</c><00:10:54.720><c> old</c><00:10:55.040><c> systems</c><00:10:55.839><c> and</c><00:10:55.920><c> we're</c><00:10:56.079><c> going</c>

00:10:56.150 --> 00:10:56.160 align:start position:0%
change the old systems and we're going
 

00:10:56.160 --> 00:10:58.350 align:start position:0%
change the old systems and we're going
to<00:10:56.279><c> see</c><00:10:56.440><c> the</c><00:10:56.560><c> whole</c><00:10:56.760><c> variety</c><00:10:57.360><c> of</c>

00:10:58.350 --> 00:10:58.360 align:start position:0%
to see the whole variety of
 

00:10:58.360 --> 00:11:00.269 align:start position:0%
to see the whole variety of
implementations

00:11:00.269 --> 00:11:00.279 align:start position:0%
implementations
 

00:11:00.279 --> 00:11:02.310 align:start position:0%
implementations
so<00:11:00.480><c> this</c><00:11:00.600><c> is</c><00:11:00.720><c> what</c><00:11:00.880><c> I</c><00:11:01.000><c> see</c><00:11:01.360><c> in</c><00:11:01.560><c> the</c><00:11:01.839><c> evolution</c>

00:11:02.310 --> 00:11:02.320 align:start position:0%
so this is what I see in the evolution
 

00:11:02.320 --> 00:11:03.230 align:start position:0%
so this is what I see in the evolution
of

00:11:03.230 --> 00:11:03.240 align:start position:0%
of
 

00:11:03.240 --> 00:11:05.350 align:start position:0%
of
ethereum<00:11:04.240><c> but</c><00:11:04.399><c> to</c><00:11:04.560><c> do</c>

00:11:05.350 --> 00:11:05.360 align:start position:0%
ethereum but to do
 

00:11:05.360 --> 00:11:07.949 align:start position:0%
ethereum but to do
that<00:11:06.360><c> there's</c><00:11:06.680><c> five</c><00:11:06.920><c> things</c><00:11:07.519><c> I</c><00:11:07.639><c> think</c><00:11:07.839><c> that</c>

00:11:07.949 --> 00:11:07.959 align:start position:0%
that there's five things I think that
 

00:11:07.959 --> 00:11:10.990 align:start position:0%
that there's five things I think that
the<00:11:08.079><c> ecosystem</c><00:11:08.639><c> has</c><00:11:08.800><c> to</c><00:11:08.959><c> do</c><00:11:09.959><c> which</c><00:11:10.079><c> is</c><00:11:10.279><c> part</c><00:11:10.519><c> of</c>

00:11:10.990 --> 00:11:11.000 align:start position:0%
the ecosystem has to do which is part of
 

00:11:11.000 --> 00:11:13.910 align:start position:0%
the ecosystem has to do which is part of
the<00:11:12.000><c> narrative</c><00:11:13.000><c> we</c><00:11:13.120><c> have</c><00:11:13.240><c> to</c><00:11:13.399><c> continue</c><00:11:13.720><c> to</c>

00:11:13.910 --> 00:11:13.920 align:start position:0%
the narrative we have to continue to
 

00:11:13.920 --> 00:11:18.430 align:start position:0%
the narrative we have to continue to
build<00:11:14.279><c> daps</c><00:11:15.040><c> apps</c><00:11:15.760><c> smart</c><00:11:16.279><c> contracts</c><00:11:17.279><c> Services</c>

00:11:18.430 --> 00:11:18.440 align:start position:0%
build daps apps smart contracts Services
 

00:11:18.440 --> 00:11:21.069 align:start position:0%
build daps apps smart contracts Services
applications<00:11:19.440><c> uh</c><00:11:19.760><c> languages</c><00:11:20.320><c> Frameworks</c><00:11:20.959><c> all</c>

00:11:21.069 --> 00:11:21.079 align:start position:0%
applications uh languages Frameworks all
 

00:11:21.079 --> 00:11:24.190 align:start position:0%
applications uh languages Frameworks all
of<00:11:21.279><c> that</c><00:11:21.959><c> we're</c><00:11:22.120><c> still</c><00:11:22.320><c> at</c><00:11:22.480><c> the</c><00:11:23.040><c> beginning</c><00:11:24.040><c> we</c>

00:11:24.190 --> 00:11:24.200 align:start position:0%
of that we're still at the beginning we
 

00:11:24.200 --> 00:11:26.829 align:start position:0%
of that we're still at the beginning we
need<00:11:24.519><c> to</c><00:11:24.680><c> make</c><00:11:24.839><c> it</c><00:11:25.000><c> more</c><00:11:25.360><c> Rich</c><00:11:26.360><c> so</c><00:11:26.560><c> that</c><00:11:26.720><c> the</c>

00:11:26.829 --> 00:11:26.839 align:start position:0%
need to make it more Rich so that the
 

00:11:26.839 --> 00:11:29.829 align:start position:0%
need to make it more Rich so that the
ethereum<00:11:27.399><c> ecosystem</c><00:11:28.000><c> stays</c><00:11:28.360><c> very</c><00:11:28.720><c> strong</c><00:11:29.720><c> we</c>

00:11:29.829 --> 00:11:29.839 align:start position:0%
ethereum ecosystem stays very strong we
 

00:11:29.839 --> 00:11:31.470 align:start position:0%
ethereum ecosystem stays very strong we
need<00:11:30.000><c> to</c><00:11:30.120><c> continue</c><00:11:30.440><c> winning</c><00:11:30.800><c> customers</c><00:11:31.240><c> and</c>

00:11:31.470 --> 00:11:31.480 align:start position:0%
need to continue winning customers and
 

00:11:31.480 --> 00:11:34.629 align:start position:0%
need to continue winning customers and
users<00:11:32.480><c> and</c><00:11:32.760><c> you</c><00:11:32.959><c> all</c><00:11:33.160><c> have</c><00:11:33.360><c> a</c><00:11:33.959><c> uh</c><00:11:34.160><c> a</c><00:11:34.320><c> part</c><00:11:34.480><c> to</c>

00:11:34.629 --> 00:11:34.639 align:start position:0%
users and you all have a uh a part to
 

00:11:34.639 --> 00:11:37.269 align:start position:0%
users and you all have a uh a part to
play<00:11:34.839><c> with</c><00:11:35.000><c> it</c><00:11:35.560><c> we</c><00:11:35.720><c> need</c><00:11:36.000><c> more</c><00:11:36.519><c> startups</c><00:11:37.040><c> not</c>

00:11:37.269 --> 00:11:37.279 align:start position:0%
play with it we need more startups not
 

00:11:37.279 --> 00:11:39.110 align:start position:0%
play with it we need more startups not
just<00:11:37.440><c> in</c><00:11:37.560><c> the</c><00:11:37.639><c> businesses</c><00:11:37.920><c> to</c><00:11:38.079><c> business</c><00:11:38.480><c> space</c>

00:11:39.110 --> 00:11:39.120 align:start position:0%
just in the businesses to business space
 

00:11:39.120 --> 00:11:40.750 align:start position:0%
just in the businesses to business space
but<00:11:39.279><c> also</c><00:11:39.519><c> in</c><00:11:39.600><c> the</c><00:11:39.720><c> businesses</c><00:11:40.040><c> to</c><00:11:40.240><c> Consumer</c>

00:11:40.750 --> 00:11:40.760 align:start position:0%
but also in the businesses to Consumer
 

00:11:40.760 --> 00:11:44.430 align:start position:0%
but also in the businesses to Consumer
space<00:11:41.600><c> so</c><00:11:41.800><c> that</c><00:11:42.000><c> we</c><00:11:42.120><c> can</c><00:11:42.360><c> hit</c><00:11:43.000><c> and</c><00:11:43.240><c> affect</c><00:11:43.639><c> more</c>

00:11:44.430 --> 00:11:44.440 align:start position:0%
space so that we can hit and affect more
 

00:11:44.440 --> 00:11:46.269 align:start position:0%
space so that we can hit and affect more
consumers<00:11:45.440><c> and</c><00:11:45.560><c> we</c><00:11:45.680><c> have</c><00:11:45.800><c> to</c><00:11:45.959><c> think</c>

00:11:46.269 --> 00:11:46.279 align:start position:0%
consumers and we have to think
 

00:11:46.279 --> 00:11:48.230 align:start position:0%
consumers and we have to think
continuously<00:11:47.240><c> not</c><00:11:47.480><c> just</c><00:11:47.680><c> about</c><00:11:47.920><c> being</c>

00:11:48.230 --> 00:11:48.240 align:start position:0%
continuously not just about being
 

00:11:48.240 --> 00:11:49.590 align:start position:0%
continuously not just about being
different<00:11:48.600><c> because</c><00:11:48.839><c> we</c><00:11:48.959><c> are</c><00:11:49.240><c> different</c>

00:11:49.590 --> 00:11:49.600 align:start position:0%
different because we are different
 

00:11:49.600 --> 00:11:51.829 align:start position:0%
different because we are different
ethereum<00:11:50.079><c> is</c><00:11:50.320><c> different</c><00:11:51.320><c> what's</c><00:11:51.560><c> also</c>

00:11:51.829 --> 00:11:51.839 align:start position:0%
ethereum is different what's also
 

00:11:51.839 --> 00:11:54.030 align:start position:0%
ethereum is different what's also
important<00:11:52.360><c> is</c><00:11:52.480><c> to</c><00:11:53.000><c> understand</c><00:11:53.160><c> how</c><00:11:53.360><c> we</c><00:11:53.480><c> are</c>

00:11:54.030 --> 00:11:54.040 align:start position:0%
important is to understand how we are
 

00:11:54.040 --> 00:11:56.750 align:start position:0%
important is to understand how we are
differentiated<00:11:55.040><c> not</c><00:11:55.240><c> just</c><00:11:55.440><c> being</c><00:11:55.760><c> different</c>

00:11:56.750 --> 00:11:56.760 align:start position:0%
differentiated not just being different
 

00:11:56.760 --> 00:11:58.750 align:start position:0%
differentiated not just being different
we<00:11:56.920><c> win</c><00:11:57.200><c> by</c><00:11:57.440><c> being</c><00:11:57.800><c> different</c><00:11:58.320><c> in</c><00:11:58.440><c> the</c><00:11:58.560><c> way</c>

00:11:58.750 --> 00:11:58.760 align:start position:0%
we win by being different in the way
 

00:11:58.760 --> 00:12:00.030 align:start position:0%
we win by being different in the way
that<00:11:58.839><c> we</c><00:11:59.160><c> understand</c><00:11:59.399><c> understand</c><00:11:59.560><c> how</c><00:11:59.680><c> we</c><00:11:59.800><c> are</c>

00:12:00.030 --> 00:12:00.040 align:start position:0%
that we understand understand how we are
 

00:12:00.040 --> 00:12:02.870 align:start position:0%
that we understand understand how we are
differentiated<00:12:01.040><c> from</c><00:12:01.240><c> the</c><00:12:01.440><c> other</c><00:12:02.399><c> potential</c>

00:12:02.870 --> 00:12:02.880 align:start position:0%
differentiated from the other potential
 

00:12:02.880 --> 00:12:05.190 align:start position:0%
differentiated from the other potential
Solutions<00:12:03.399><c> out</c><00:12:03.680><c> there</c><00:12:04.440><c> and</c><00:12:04.560><c> not</c><00:12:04.720><c> about</c><00:12:04.920><c> saying</c>

00:12:05.190 --> 00:12:05.200 align:start position:0%
Solutions out there and not about saying
 

00:12:05.200 --> 00:12:07.870 align:start position:0%
Solutions out there and not about saying
anything<00:12:05.560><c> bad</c><00:12:05.839><c> about</c><00:12:06.160><c> them</c><00:12:06.680><c> but</c><00:12:06.839><c> more</c><00:12:07.040><c> about</c>

00:12:07.870 --> 00:12:07.880 align:start position:0%
anything bad about them but more about
 

00:12:07.880 --> 00:12:10.910 align:start position:0%
anything bad about them but more about
emphasizing<00:12:08.880><c> the</c><00:12:09.399><c> differentiation</c><00:12:10.399><c> factors</c>

00:12:10.910 --> 00:12:10.920 align:start position:0%
emphasizing the differentiation factors
 

00:12:10.920 --> 00:12:13.990 align:start position:0%
emphasizing the differentiation factors
that<00:12:11.160><c> ethereum</c><00:12:12.160><c> brings</c><00:12:12.519><c> to</c><00:12:12.680><c> the</c><00:12:12.800><c> four</c><00:12:13.760><c> and</c>

00:12:13.990 --> 00:12:14.000 align:start position:0%
that ethereum brings to the four and
 

00:12:14.000 --> 00:12:16.069 align:start position:0%
that ethereum brings to the four and
finally<00:12:14.600><c> it's</c><00:12:14.720><c> a</c><00:12:14.839><c> bit</c><00:12:14.959><c> of</c><00:12:15.040><c> a</c><00:12:15.199><c> weakness</c><00:12:15.720><c> right</c>

00:12:16.069 --> 00:12:16.079 align:start position:0%
finally it's a bit of a weakness right
 

00:12:16.079 --> 00:12:18.310 align:start position:0%
finally it's a bit of a weakness right
now<00:12:17.079><c> do</c><00:12:17.320><c> more</c>

00:12:18.310 --> 00:12:18.320 align:start position:0%
now do more
 

00:12:18.320 --> 00:12:20.829 align:start position:0%
now do more
marketing<00:12:19.320><c> I</c><00:12:19.440><c> know</c><00:12:19.600><c> a</c><00:12:19.720><c> bit</c><00:12:19.880><c> of</c><00:12:20.040><c> that</c><00:12:20.320><c> because</c><00:12:20.720><c> I</c>

00:12:20.829 --> 00:12:20.839 align:start position:0%
marketing I know a bit of that because I
 

00:12:20.839 --> 00:12:22.910 align:start position:0%
marketing I know a bit of that because I
spent<00:12:21.079><c> a</c><00:12:21.160><c> lot</c><00:12:21.320><c> of</c><00:12:21.399><c> my</c><00:12:21.560><c> life</c><00:12:21.760><c> in</c><00:12:21.920><c> marketing</c><00:12:22.720><c> but</c>

00:12:22.910 --> 00:12:22.920 align:start position:0%
spent a lot of my life in marketing but
 

00:12:22.920 --> 00:12:26.189 align:start position:0%
spent a lot of my life in marketing but
also<00:12:23.399><c> the</c><00:12:23.519><c> first</c><00:12:23.720><c> 14</c><00:12:24.199><c> years</c><00:12:25.120><c> I</c><00:12:25.240><c> worked</c><00:12:25.480><c> for</c><00:12:25.639><c> H</c>

00:12:26.189 --> 00:12:26.199 align:start position:0%
also the first 14 years I worked for H
 

00:12:26.199 --> 00:12:29.550 align:start position:0%
also the first 14 years I worked for H
Packard<00:12:27.199><c> at</c><00:12:27.320><c> the</c><00:12:27.560><c> time</c><00:12:27.839><c> where</c><00:12:28.079><c> HP</c><00:12:28.639><c> had</c><00:12:28.880><c> very</c>

00:12:29.550 --> 00:12:29.560 align:start position:0%
Packard at the time where HP had very
 

00:12:29.560 --> 00:12:32.910 align:start position:0%
Packard at the time where HP had very
strong<00:12:30.399><c> technology</c><00:12:31.399><c> and</c><00:12:32.040><c> they</c><00:12:32.160><c> were</c><00:12:32.360><c> known</c>

00:12:32.910 --> 00:12:32.920 align:start position:0%
strong technology and they were known
 

00:12:32.920 --> 00:12:34.990 align:start position:0%
strong technology and they were known
for<00:12:33.160><c> having</c><00:12:33.480><c> quality</c><00:12:33.920><c> products</c><00:12:34.480><c> this</c><00:12:34.600><c> is</c><00:12:34.800><c> like</c>

00:12:34.990 --> 00:12:35.000 align:start position:0%
for having quality products this is like
 

00:12:35.000 --> 00:12:38.389 align:start position:0%
for having quality products this is like
the<00:12:35.199><c> in</c><00:12:35.360><c> the</c><00:12:35.839><c> mid</c><00:12:36.040><c> 80s</c><00:12:36.440><c> to</c><00:12:36.600><c> the</c><00:12:36.720><c> early</c><00:12:37.240><c> 9s</c><00:12:38.240><c> but</c>

00:12:38.389 --> 00:12:38.399 align:start position:0%
the in the mid 80s to the early 9s but
 

00:12:38.399 --> 00:12:40.189 align:start position:0%
the in the mid 80s to the early 9s but
they<00:12:38.560><c> did</c><00:12:38.720><c> not</c><00:12:38.880><c> do</c><00:12:39.079><c> very</c><00:12:39.279><c> good</c><00:12:39.480><c> marketing</c><00:12:40.079><c> the</c>

00:12:40.189 --> 00:12:40.199 align:start position:0%
they did not do very good marketing the
 

00:12:40.199 --> 00:12:44.870 align:start position:0%
they did not do very good marketing the
joke<00:12:40.519><c> was</c><00:12:40.800><c> that</c><00:12:41.600><c> if</c><00:12:41.760><c> HP</c><00:12:42.279><c> were</c><00:12:42.519><c> to</c><00:12:43.320><c> sell</c><00:12:43.880><c> Sushi</c>

00:12:44.870 --> 00:12:44.880 align:start position:0%
joke was that if HP were to sell Sushi
 

00:12:44.880 --> 00:12:48.430 align:start position:0%
joke was that if HP were to sell Sushi
they<00:12:45.040><c> would</c><00:12:45.279><c> call</c><00:12:45.440><c> it</c><00:12:45.680><c> dead</c><00:12:46.000><c> cold</c>

00:12:48.430 --> 00:12:48.440 align:start position:0%
 
 

00:12:48.440 --> 00:12:51.389 align:start position:0%
 
fish<00:12:49.440><c> and</c><00:12:50.240><c> some</c><00:12:50.440><c> of</c><00:12:50.600><c> the</c><00:12:50.760><c> same</c><00:12:50.959><c> thing</c><00:12:51.160><c> is</c>

00:12:51.389 --> 00:12:51.399 align:start position:0%
fish and some of the same thing is
 

00:12:51.399 --> 00:12:53.470 align:start position:0%
fish and some of the same thing is
happening<00:12:52.000><c> it's</c><00:12:52.279><c> okay</c><00:12:52.519><c> because</c><00:12:52.720><c> it</c><00:12:52.839><c> is</c><00:12:52.959><c> driven</c>

00:12:53.470 --> 00:12:53.480 align:start position:0%
happening it's okay because it is driven
 

00:12:53.480 --> 00:12:56.110 align:start position:0%
happening it's okay because it is driven
what<00:12:53.600><c> in</c><00:12:53.720><c> the</c><00:12:54.519><c> ethereum</c><00:12:55.519><c> the</c><00:12:55.639><c> whole</c><00:12:55.839><c> thing</c><00:12:56.000><c> is</c>

00:12:56.110 --> 00:12:56.120 align:start position:0%
what in the ethereum the whole thing is
 

00:12:56.120 --> 00:12:59.189 align:start position:0%
what in the ethereum the whole thing is
being<00:12:56.360><c> driven</c><00:12:56.760><c> by</c><00:12:57.199><c> Developers</c><00:12:58.120><c> technologists</c>

00:12:59.189 --> 00:12:59.199 align:start position:0%
being driven by Developers technologists
 

00:12:59.199 --> 00:13:00.629 align:start position:0%
being driven by Developers technologists
and<00:12:59.279><c> they</c><00:12:59.440><c> like</c><00:12:59.560><c> to</c><00:12:59.720><c> describe</c><00:13:00.079><c> things</c><00:13:00.279><c> by</c><00:13:00.480><c> what</c>

00:13:00.629 --> 00:13:00.639 align:start position:0%
and they like to describe things by what
 

00:13:00.639 --> 00:13:02.350 align:start position:0%
and they like to describe things by what
they<00:13:00.800><c> are</c><00:13:01.480><c> but</c><00:13:01.639><c> let's</c><00:13:01.880><c> put</c><00:13:02.000><c> a</c><00:13:02.120><c> bit</c><00:13:02.240><c> of</c>

00:13:02.350 --> 00:13:02.360 align:start position:0%
they are but let's put a bit of
 

00:13:02.360 --> 00:13:04.509 align:start position:0%
they are but let's put a bit of
marketing<00:13:02.800><c> Pizzaz</c><00:13:03.279><c> into</c><00:13:03.519><c> the</c><00:13:03.920><c> not</c><00:13:04.079><c> to</c><00:13:04.279><c> just</c>

00:13:04.509 --> 00:13:04.519 align:start position:0%
marketing Pizzaz into the not to just
 

00:13:04.519 --> 00:13:06.670 align:start position:0%
marketing Pizzaz into the not to just
hype<00:13:04.760><c> it</c><00:13:04.920><c> but</c><00:13:05.079><c> just</c><00:13:05.199><c> to</c><00:13:05.440><c> explain</c><00:13:05.839><c> it</c><00:13:06.040><c> better</c>

00:13:06.670 --> 00:13:06.680 align:start position:0%
hype it but just to explain it better
 

00:13:06.680 --> 00:13:08.030 align:start position:0%
hype it but just to explain it better
what<00:13:06.839><c> marketing</c>

00:13:08.030 --> 00:13:08.040 align:start position:0%
what marketing
 

00:13:08.040 --> 00:13:12.189 align:start position:0%
what marketing
does<00:13:09.040><c> is</c><00:13:09.320><c> it</c><00:13:09.519><c> brings</c><00:13:10.240><c> Clarity</c><00:13:11.240><c> into</c><00:13:11.480><c> the</c>

00:13:12.189 --> 00:13:12.199 align:start position:0%
does is it brings Clarity into the
 

00:13:12.199 --> 00:13:15.629 align:start position:0%
does is it brings Clarity into the
market<00:13:13.199><c> it</c><00:13:13.360><c> brings</c><00:13:13.639><c> a</c><00:13:13.920><c> Clarity</c><00:13:14.320><c> of</c><00:13:14.639><c> messaging</c>

00:13:15.629 --> 00:13:15.639 align:start position:0%
market it brings a Clarity of messaging
 

00:13:15.639 --> 00:13:17.590 align:start position:0%
market it brings a Clarity of messaging
and<00:13:15.800><c> if</c><00:13:15.959><c> somebody</c><00:13:16.720><c> understands</c><00:13:17.199><c> something</c>

00:13:17.590 --> 00:13:17.600 align:start position:0%
and if somebody understands something
 

00:13:17.600 --> 00:13:19.470 align:start position:0%
and if somebody understands something
then<00:13:17.760><c> they</c><00:13:17.880><c> will</c><00:13:18.079><c> do</c><00:13:18.279><c> something</c><00:13:18.639><c> about</c><00:13:18.839><c> it</c><00:13:19.320><c> but</c>

00:13:19.470 --> 00:13:19.480 align:start position:0%
then they will do something about it but
 

00:13:19.480 --> 00:13:21.350 align:start position:0%
then they will do something about it but
if<00:13:19.600><c> somebody</c><00:13:20.000><c> does</c><00:13:20.240><c> not</c><00:13:20.839><c> understand</c><00:13:21.000><c> it</c><00:13:21.240><c> they</c>

00:13:21.350 --> 00:13:21.360 align:start position:0%
if somebody does not understand it they
 

00:13:21.360 --> 00:13:23.310 align:start position:0%
if somebody does not understand it they
will<00:13:21.519><c> not</c><00:13:21.680><c> do</c><00:13:21.839><c> anything</c><00:13:22.120><c> about</c><00:13:22.320><c> it</c><00:13:22.839><c> so</c><00:13:23.079><c> I</c><00:13:23.160><c> would</c>

00:13:23.310 --> 00:13:23.320 align:start position:0%
will not do anything about it so I would
 

00:13:23.320 --> 00:13:25.670 align:start position:0%
will not do anything about it so I would
urge<00:13:23.760><c> everybody</c><00:13:24.240><c> involved</c><00:13:24.720><c> in</c><00:13:24.839><c> the</c><00:13:25.000><c> ethereum</c>

00:13:25.670 --> 00:13:25.680 align:start position:0%
urge everybody involved in the ethereum
 

00:13:25.680 --> 00:13:28.670 align:start position:0%
urge everybody involved in the ethereum
ecosystem<00:13:26.680><c> to</c><00:13:26.959><c> rethink</c><00:13:27.519><c> how</c><00:13:27.920><c> they</c><00:13:28.079><c> are</c>

00:13:28.670 --> 00:13:28.680 align:start position:0%
ecosystem to rethink how they are
 

00:13:28.680 --> 00:13:30.550 align:start position:0%
ecosystem to rethink how they are
talking<00:13:29.240><c> about</c><00:13:29.440><c> what</c><00:13:29.519><c> they</c><00:13:29.639><c> are</c><00:13:29.800><c> doing</c><00:13:30.360><c> not</c>

00:13:30.550 --> 00:13:30.560 align:start position:0%
talking about what they are doing not
 

00:13:30.560 --> 00:13:33.110 align:start position:0%
talking about what they are doing not
just<00:13:30.760><c> in</c><00:13:30.959><c> the</c><00:13:31.399><c> technology</c><00:13:31.920><c> terms</c><00:13:32.279><c> but</c><00:13:32.480><c> also</c><00:13:32.839><c> in</c>

00:13:33.110 --> 00:13:33.120 align:start position:0%
just in the technology terms but also in
 

00:13:33.120 --> 00:13:35.829 align:start position:0%
just in the technology terms but also in
the<00:13:34.120><c> messaging</c><00:13:34.639><c> terms</c><00:13:34.880><c> of</c><00:13:35.040><c> the</c><00:13:35.199><c> benefits</c><00:13:35.720><c> and</c>

00:13:35.829 --> 00:13:35.839 align:start position:0%
the messaging terms of the benefits and
 

00:13:35.839 --> 00:13:38.470 align:start position:0%
the messaging terms of the benefits and
what<00:13:35.959><c> it</c><00:13:36.120><c> does</c><00:13:36.399><c> to</c><00:13:36.560><c> the</c>

00:13:38.470 --> 00:13:38.480 align:start position:0%
what it does to the
 

00:13:38.480 --> 00:13:41.790 align:start position:0%
what it does to the
marketplace<00:13:39.680><c> so</c><00:13:40.680><c> the</c><00:13:40.800><c> point</c><00:13:41.040><c> of</c><00:13:41.160><c> my</c><00:13:41.360><c> talk</c><00:13:41.600><c> was</c>

00:13:41.790 --> 00:13:41.800 align:start position:0%
marketplace so the point of my talk was
 

00:13:41.800 --> 00:13:44.389 align:start position:0%
marketplace so the point of my talk was
about<00:13:42.000><c> the</c><00:13:42.160><c> narrative</c><00:13:43.079><c> and</c><00:13:44.000><c> what</c><00:13:44.120><c> is</c><00:13:44.240><c> the</c>

00:13:44.389 --> 00:13:44.399 align:start position:0%
about the narrative and what is the
 

00:13:44.399 --> 00:13:46.509 align:start position:0%
about the narrative and what is the
difference<00:13:44.680><c> between</c><00:13:44.920><c> a</c><00:13:45.079><c> narrative</c><00:13:45.399><c> and</c><00:13:45.560><c> a</c>

00:13:46.509 --> 00:13:46.519 align:start position:0%
difference between a narrative and a
 

00:13:46.519 --> 00:13:50.590 align:start position:0%
difference between a narrative and a
story<00:13:47.519><c> a</c><00:13:47.760><c> story</c><00:13:48.199><c> has</c><00:13:48.800><c> a</c><00:13:48.959><c> beginning</c><00:13:49.279><c> and</c><00:13:49.480><c> an</c><00:13:49.680><c> end</c>

00:13:50.590 --> 00:13:50.600 align:start position:0%
story a story has a beginning and an end
 

00:13:50.600 --> 00:13:53.790 align:start position:0%
story a story has a beginning and an end
typically<00:13:51.519><c> when</c><00:13:52.519><c> uh</c><00:13:52.639><c> we</c><00:13:52.759><c> hear</c><00:13:53.079><c> about</c><00:13:53.279><c> it</c><00:13:53.600><c> and</c>

00:13:53.790 --> 00:13:53.800 align:start position:0%
typically when uh we hear about it and
 

00:13:53.800 --> 00:13:56.550 align:start position:0%
typically when uh we hear about it and
but<00:13:54.000><c> once</c><00:13:54.160><c> in</c><00:13:54.279><c> a</c><00:13:54.600><c> while</c><00:13:55.600><c> there's</c><00:13:55.839><c> a</c><00:13:56.040><c> technology</c>

00:13:56.550 --> 00:13:56.560 align:start position:0%
but once in a while there's a technology
 

00:13:56.560 --> 00:13:57.470 align:start position:0%
but once in a while there's a technology
that<00:13:56.720><c> comes</c>

00:13:57.470 --> 00:13:57.480 align:start position:0%
that comes
 

00:13:57.480 --> 00:14:00.590 align:start position:0%
that comes
along<00:13:58.480><c> and</c><00:13:58.600><c> the</c><00:13:58.720><c> story</c><00:13:59.160><c> is</c><00:13:59.279><c> so</c><00:13:59.519><c> powerful</c><00:14:00.440><c> that</c>

00:14:00.590 --> 00:14:00.600 align:start position:0%
along and the story is so powerful that
 

00:14:00.600 --> 00:14:03.389 align:start position:0%
along and the story is so powerful that
it<00:14:00.839><c> captures</c><00:14:01.279><c> the</c><00:14:01.720><c> imagination</c><00:14:02.720><c> it</c><00:14:02.920><c> captures</c>

00:14:03.389 --> 00:14:03.399 align:start position:0%
it captures the imagination it captures
 

00:14:03.399 --> 00:14:06.230 align:start position:0%
it captures the imagination it captures
our<00:14:04.000><c> imagination</c><00:14:05.000><c> and</c><00:14:05.160><c> what</c><00:14:05.360><c> happens</c><00:14:05.720><c> when</c><00:14:06.040><c> a</c>

00:14:06.230 --> 00:14:06.240 align:start position:0%
our imagination and what happens when a
 

00:14:06.240 --> 00:14:07.949 align:start position:0%
our imagination and what happens when a
story<00:14:06.560><c> captures</c><00:14:06.920><c> the</c><00:14:07.120><c> imagination</c><00:14:07.759><c> of</c>

00:14:07.949 --> 00:14:07.959 align:start position:0%
story captures the imagination of
 

00:14:07.959 --> 00:14:10.910 align:start position:0%
story captures the imagination of
everybody<00:14:08.360><c> who</c><00:14:08.800><c> listens</c><00:14:09.199><c> to</c><00:14:09.360><c> the</c><00:14:09.720><c> story</c><00:14:10.720><c> then</c>

00:14:10.910 --> 00:14:10.920 align:start position:0%
everybody who listens to the story then
 

00:14:10.920 --> 00:14:12.629 align:start position:0%
everybody who listens to the story then
they<00:14:11.079><c> start</c><00:14:11.320><c> to</c><00:14:11.519><c> take</c><00:14:11.759><c> that</c><00:14:11.959><c> story</c><00:14:12.279><c> and</c><00:14:12.480><c> make</c>

00:14:12.629 --> 00:14:12.639 align:start position:0%
they start to take that story and make
 

00:14:12.639 --> 00:14:15.269 align:start position:0%
they start to take that story and make
it<00:14:12.800><c> their</c><00:14:13.279><c> own</c><00:14:14.279><c> and</c><00:14:14.440><c> that</c><00:14:14.560><c> is</c><00:14:14.720><c> really</c><00:14:14.959><c> the</c>

00:14:15.269 --> 00:14:15.279 align:start position:0%
it their own and that is really the
 

00:14:15.279 --> 00:14:17.949 align:start position:0%
it their own and that is really the
power<00:14:15.600><c> of</c><00:14:15.759><c> the</c><00:14:16.240><c> narrative</c><00:14:17.240><c> the</c><00:14:17.399><c> internet</c><00:14:17.839><c> has</c>

00:14:17.949 --> 00:14:17.959 align:start position:0%
power of the narrative the internet has
 

00:14:17.959 --> 00:14:19.550 align:start position:0%
power of the narrative the internet has
a<00:14:18.120><c> very</c><00:14:18.480><c> strong</c><00:14:18.680><c> narrative</c><00:14:19.120><c> because</c><00:14:19.320><c> if</c><00:14:19.399><c> I</c>

00:14:19.550 --> 00:14:19.560 align:start position:0%
a very strong narrative because if I
 

00:14:19.560 --> 00:14:22.110 align:start position:0%
a very strong narrative because if I
asked<00:14:19.800><c> each</c><00:14:19.959><c> and</c><00:14:20.320><c> every</c><00:14:20.480><c> one</c><00:14:20.639><c> of</c><00:14:20.880><c> you</c><00:14:21.880><c> what</c><00:14:22.040><c> do</c>

00:14:22.110 --> 00:14:22.120 align:start position:0%
asked each and every one of you what do
 

00:14:22.120 --> 00:14:23.790 align:start position:0%
asked each and every one of you what do
you<00:14:22.560><c> what</c><00:14:22.680><c> do</c><00:14:22.759><c> you</c><00:14:22.839><c> do</c><00:14:23.000><c> with</c><00:14:23.160><c> the</c><00:14:23.240><c> internet</c><00:14:23.639><c> and</c>

00:14:23.790 --> 00:14:23.800 align:start position:0%
you what do you do with the internet and
 

00:14:23.800 --> 00:14:25.430 align:start position:0%
you what do you do with the internet and
what<00:14:23.920><c> is</c><00:14:24.040><c> the</c><00:14:24.199><c> internet</c><00:14:24.560><c> for</c><00:14:24.759><c> you</c><00:14:25.040><c> I</c><00:14:25.120><c> will</c><00:14:25.279><c> get</c>

00:14:25.430 --> 00:14:25.440 align:start position:0%
what is the internet for you I will get
 

00:14:25.440 --> 00:14:27.749 align:start position:0%
what is the internet for you I will get
a<00:14:25.600><c> different</c><00:14:26.079><c> answer</c><00:14:26.920><c> because</c><00:14:27.199><c> each</c><00:14:27.399><c> one</c><00:14:27.560><c> of</c>

00:14:27.749 --> 00:14:27.759 align:start position:0%
a different answer because each one of
 

00:14:27.759 --> 00:14:31.509 align:start position:0%
a different answer because each one of
us<00:14:28.560><c> has</c><00:14:28.839><c> their</c><00:14:29.199><c> own</c><00:14:29.519><c> way</c><00:14:30.519><c> of</c><00:14:30.920><c> using</c><00:14:31.279><c> the</c>

00:14:31.509 --> 00:14:31.519 align:start position:0%
us has their own way of using the
 

00:14:31.519 --> 00:14:33.790 align:start position:0%
us has their own way of using the
internet<00:14:32.519><c> I</c><00:14:32.600><c> think</c><00:14:32.839><c> the</c><00:14:33.000><c> same</c><00:14:33.279><c> thing</c><00:14:33.480><c> is</c><00:14:33.639><c> going</c>

00:14:33.790 --> 00:14:33.800 align:start position:0%
internet I think the same thing is going
 

00:14:33.800 --> 00:14:36.710 align:start position:0%
internet I think the same thing is going
to<00:14:34.000><c> happen</c><00:14:34.279><c> with</c><00:14:34.920><c> ethereum</c><00:14:35.920><c> it</c><00:14:36.120><c> has</c><00:14:36.279><c> such</c><00:14:36.440><c> a</c>

00:14:36.710 --> 00:14:36.720 align:start position:0%
to happen with ethereum it has such a
 

00:14:36.720 --> 00:14:38.910 align:start position:0%
to happen with ethereum it has such a
strong<00:14:36.959><c> narrative</c><00:14:37.680><c> and</c><00:14:37.880><c> each</c><00:14:38.079><c> one</c><00:14:38.279><c> of</c><00:14:38.440><c> us</c><00:14:38.720><c> each</c>

00:14:38.910 --> 00:14:38.920 align:start position:0%
strong narrative and each one of us each
 

00:14:38.920 --> 00:14:40.790 align:start position:0%
strong narrative and each one of us each
one<00:14:39.560><c> of</c><00:14:39.720><c> us</c><00:14:39.880><c> that</c><00:14:40.000><c> is</c><00:14:40.160><c> involved</c><00:14:40.519><c> in</c><00:14:40.639><c> the</c>

00:14:40.790 --> 00:14:40.800 align:start position:0%
one of us that is involved in the
 

00:14:40.800 --> 00:14:43.350 align:start position:0%
one of us that is involved in the
ethereum<00:14:41.360><c> ecosystem</c><00:14:42.000><c> has</c><00:14:42.160><c> their</c><00:14:42.360><c> own</c>

00:14:43.350 --> 00:14:43.360 align:start position:0%
ethereum ecosystem has their own
 

00:14:43.360 --> 00:14:47.069 align:start position:0%
ethereum ecosystem has their own
story<00:14:44.360><c> so</c><00:14:45.160><c> my</c><00:14:45.440><c> hope</c><00:14:45.880><c> and</c><00:14:46.079><c> my</c><00:14:46.320><c> challenge</c><00:14:46.680><c> to</c><00:14:46.839><c> you</c>

00:14:47.069 --> 00:14:47.079 align:start position:0%
story so my hope and my challenge to you
 

00:14:47.079 --> 00:14:51.310 align:start position:0%
story so my hope and my challenge to you
is<00:14:47.759><c> take</c><00:14:48.360><c> ethereum</c><00:14:49.360><c> and</c><00:14:49.560><c> make</c><00:14:49.720><c> it</c><00:14:49.920><c> your</c><00:14:50.079><c> own</c>

00:14:51.310 --> 00:14:51.320 align:start position:0%
is take ethereum and make it your own
 

00:14:51.320 --> 00:14:54.389 align:start position:0%
is take ethereum and make it your own
story<00:14:52.320><c> because</c><00:14:52.639><c> the</c><00:14:52.800><c> best</c><00:14:53.199><c> is</c><00:14:53.360><c> yet</c><00:14:53.480><c> to</c>

00:14:54.389 --> 00:14:54.399 align:start position:0%
story because the best is yet to
 

00:14:54.399 --> 00:15:03.310 align:start position:0%
story because the best is yet to
come<00:14:55.399><c> thank</c><00:14:55.560><c> you</c><00:14:55.720><c> very</c><00:14:55.920><c> much</c>

00:15:03.310 --> 00:15:03.320 align:start position:0%
 
 

00:15:03.320 --> 00:15:06.509 align:start position:0%
 
question<00:15:04.320><c> yeah</c><00:15:05.079><c> okay</c><00:15:05.199><c> so</c><00:15:05.440><c> we</c><00:15:05.600><c> we</c><00:15:05.720><c> have</c><00:15:06.040><c> uh</c><00:15:06.320><c> one</c>

00:15:06.509 --> 00:15:06.519 align:start position:0%
question yeah okay so we we have uh one
 

00:15:06.519 --> 00:15:08.350 align:start position:0%
question yeah okay so we we have uh one
or<00:15:06.639><c> two</c><00:15:06.839><c> questions</c><00:15:07.360><c> if</c><00:15:07.720><c> yep</c><00:15:07.920><c> anyone</c><00:15:08.120><c> wants</c><00:15:08.279><c> to</c>

00:15:08.350 --> 00:15:08.360 align:start position:0%
or two questions if yep anyone wants to
 

00:15:08.360 --> 00:15:12.310 align:start position:0%
or two questions if yep anyone wants to
ask<00:15:08.480><c> a</c><00:15:09.000><c> question</c><00:15:10.000><c> maybe</c><00:15:10.320><c> about</c><00:15:11.040><c> how</c><00:15:12.040><c> you</c><00:15:12.160><c> could</c>

00:15:12.310 --> 00:15:12.320 align:start position:0%
ask a question maybe about how you could
 

00:15:12.320 --> 00:15:14.509 align:start position:0%
ask a question maybe about how you could
help<00:15:12.519><c> communicate</c><00:15:12.920><c> the</c>

00:15:14.509 --> 00:15:14.519 align:start position:0%
help communicate the
 

00:15:14.519 --> 00:15:16.629 align:start position:0%
help communicate the
narrative<00:15:15.519><c> you</c><00:15:15.639><c> believe</c><00:15:15.959><c> everything</c><00:15:16.240><c> I</c><00:15:16.360><c> said</c>

00:15:16.629 --> 00:15:16.639 align:start position:0%
narrative you believe everything I said
 

00:15:16.639 --> 00:15:18.030 align:start position:0%
narrative you believe everything I said
then

00:15:18.030 --> 00:15:18.040 align:start position:0%
then
 

00:15:18.040 --> 00:15:21.350 align:start position:0%
then
right<00:15:19.040><c> yes</c><00:15:19.320><c> there's</c>

00:15:21.350 --> 00:15:21.360 align:start position:0%
right yes there's
 

00:15:21.360 --> 00:15:25.470 align:start position:0%
right yes there's
one<00:15:22.360><c> okay</c><00:15:22.600><c> just</c><00:15:22.759><c> to</c><00:15:23.399><c> provoke</c><00:15:23.880><c> you</c><00:15:24.639><c> um</c><00:15:25.040><c> so</c><00:15:25.240><c> maybe</c>

00:15:25.470 --> 00:15:25.480 align:start position:0%
one okay just to provoke you um so maybe
 

00:15:25.480 --> 00:15:28.350 align:start position:0%
one okay just to provoke you um so maybe
it's<00:15:25.680><c> just</c><00:15:25.959><c> irrelevant</c><00:15:26.880><c> to</c><00:15:27.720><c> uh</c><00:15:27.880><c> Market</c>

00:15:28.350 --> 00:15:28.360 align:start position:0%
it's just irrelevant to uh Market
 

00:15:28.360 --> 00:15:30.230 align:start position:0%
it's just irrelevant to uh Market
ethereum<00:15:28.759><c> to</c><00:15:29.120><c> General</c><00:15:29.399><c> audience</c><00:15:29.839><c> because</c><00:15:30.120><c> the</c>

00:15:30.230 --> 00:15:30.240 align:start position:0%
ethereum to General audience because the
 

00:15:30.240 --> 00:15:32.069 align:start position:0%
ethereum to General audience because the
only<00:15:30.519><c> people</c><00:15:30.800><c> who</c><00:15:30.959><c> are</c><00:15:31.440><c> concerned</c><00:15:31.880><c> are</c>

00:15:32.069 --> 00:15:32.079 align:start position:0%
only people who are concerned are
 

00:15:32.079 --> 00:15:34.150 align:start position:0%
only people who are concerned are
developers<00:15:32.959><c> and</c><00:15:33.079><c> it's</c><00:15:33.279><c> the</c><00:15:33.440><c> developers</c><00:15:34.000><c> who</c>

00:15:34.150 --> 00:15:34.160 align:start position:0%
developers and it's the developers who
 

00:15:34.160 --> 00:15:37.829 align:start position:0%
developers and it's the developers who
need<00:15:34.839><c> to</c><00:15:35.839><c> develop</c><00:15:36.639><c> the</c><00:15:36.959><c> killer</c><00:15:37.319><c> apps</c><00:15:37.680><c> that</c>

00:15:37.829 --> 00:15:37.839 align:start position:0%
need to develop the killer apps that
 

00:15:37.839 --> 00:15:41.189 align:start position:0%
need to develop the killer apps that
will<00:15:38.800><c> uh</c><00:15:38.959><c> appeal</c><00:15:39.240><c> to</c><00:15:39.519><c> wider</c><00:15:39.800><c> audience</c><00:15:40.759><c> so</c><00:15:41.079><c> why</c>

00:15:41.189 --> 00:15:41.199 align:start position:0%
will uh appeal to wider audience so why
 

00:15:41.199 --> 00:15:43.790 align:start position:0%
will uh appeal to wider audience so why
would<00:15:41.360><c> we</c><00:15:41.519><c> care</c><00:15:41.759><c> about</c><00:15:42.319><c> marketing</c><00:15:42.759><c> of</c>

00:15:43.790 --> 00:15:43.800 align:start position:0%
would we care about marketing of
 

00:15:43.800 --> 00:15:45.949 align:start position:0%
would we care about marketing of
ethereum<00:15:44.800><c> it's</c><00:15:44.880><c> a</c><00:15:45.040><c> good</c><00:15:45.199><c> question</c><00:15:45.440><c> I</c><00:15:45.560><c> think</c>

00:15:45.949 --> 00:15:45.959 align:start position:0%
ethereum it's a good question I think
 

00:15:45.959 --> 00:15:47.949 align:start position:0%
ethereum it's a good question I think
both<00:15:46.360><c> things</c><00:15:46.600><c> have</c><00:15:46.759><c> to</c><00:15:46.920><c> happen</c><00:15:47.279><c> as</c><00:15:47.440><c> we</c><00:15:47.600><c> said</c><00:15:47.839><c> a</c>

00:15:47.949 --> 00:15:47.959 align:start position:0%
both things have to happen as we said a
 

00:15:47.959 --> 00:15:49.829 align:start position:0%
both things have to happen as we said a
little<00:15:48.120><c> bit</c><00:15:48.240><c> in</c><00:15:48.360><c> the</c><00:15:48.480><c> panel</c><00:15:48.800><c> previously</c><00:15:49.759><c> there</c>

00:15:49.829 --> 00:15:49.839 align:start position:0%
little bit in the panel previously there
 

00:15:49.839 --> 00:15:52.470 align:start position:0%
little bit in the panel previously there
is<00:15:50.000><c> a</c><00:15:50.160><c> Bottoms</c><00:15:50.639><c> Up</c><00:15:51.360><c> the</c><00:15:51.519><c> developers</c><00:15:52.079><c> have</c><00:15:52.240><c> to</c>

00:15:52.470 --> 00:15:52.480 align:start position:0%
is a Bottoms Up the developers have to
 

00:15:52.480 --> 00:15:54.550 align:start position:0%
is a Bottoms Up the developers have to
develop<00:15:52.839><c> the</c><00:15:53.079><c> applications</c><00:15:53.800><c> and</c><00:15:54.040><c> propagate</c>

00:15:54.550 --> 00:15:54.560 align:start position:0%
develop the applications and propagate
 

00:15:54.560 --> 00:15:56.670 align:start position:0%
develop the applications and propagate
them<00:15:54.720><c> and</c><00:15:54.880><c> deploy</c><00:15:55.319><c> them</c><00:15:55.839><c> them</c><00:15:56.000><c> and</c><00:15:56.160><c> have</c><00:15:56.319><c> users</c>

00:15:56.670 --> 00:15:56.680 align:start position:0%
them and deploy them them and have users
 

00:15:56.680 --> 00:15:58.990 align:start position:0%
them and deploy them them and have users
use<00:15:57.000><c> them</c><00:15:57.519><c> and</c><00:15:57.680><c> that</c><00:15:57.800><c> creates</c><00:15:58.079><c> a</c><00:15:58.240><c> community</c><00:15:58.639><c> of</c>

00:15:58.990 --> 00:15:59.000 align:start position:0%
use them and that creates a community of
 

00:15:59.000 --> 00:16:01.069 align:start position:0%
use them and that creates a community of
users<00:15:59.440><c> of</c><00:15:59.600><c> stakeholders</c><00:16:00.279><c> of</c><00:16:00.480><c> applications</c>

00:16:01.069 --> 00:16:01.079 align:start position:0%
users of stakeholders of applications
 

00:16:01.079 --> 00:16:02.870 align:start position:0%
users of stakeholders of applications
and<00:16:01.240><c> so</c><00:16:01.399><c> on</c><00:16:01.839><c> but</c><00:16:01.959><c> at</c><00:16:02.079><c> the</c><00:16:02.199><c> same</c><00:16:02.440><c> time</c><00:16:02.639><c> there</c><00:16:02.759><c> has</c>

00:16:02.870 --> 00:16:02.880 align:start position:0%
and so on but at the same time there has
 

00:16:02.880 --> 00:16:06.389 align:start position:0%
and so on but at the same time there has
to<00:16:03.000><c> be</c><00:16:03.120><c> some</c><00:16:03.319><c> top</c><00:16:03.680><c> down</c><00:16:04.639><c> Clarity</c><00:16:05.120><c> of</c><00:16:05.399><c> messaging</c>

00:16:06.389 --> 00:16:06.399 align:start position:0%
to be some top down Clarity of messaging
 

00:16:06.399 --> 00:16:08.030 align:start position:0%
to be some top down Clarity of messaging
as<00:16:06.519><c> well</c><00:16:06.680><c> so</c><00:16:06.959><c> don't</c><00:16:07.120><c> take</c><00:16:07.319><c> Marketing</c><00:16:07.720><c> in</c><00:16:07.880><c> the</c>

00:16:08.030 --> 00:16:08.040 align:start position:0%
as well so don't take Marketing in the
 

00:16:08.040 --> 00:16:10.629 align:start position:0%
as well so don't take Marketing in the
bad<00:16:08.680><c> sense</c><00:16:08.920><c> of</c><00:16:09.079><c> the</c><00:16:09.199><c> word</c><00:16:09.880><c> marketing</c><00:16:10.360><c> is</c>

00:16:10.629 --> 00:16:10.639 align:start position:0%
bad sense of the word marketing is
 

00:16:10.639 --> 00:16:13.309 align:start position:0%
bad sense of the word marketing is
Clarity<00:16:11.319><c> all</c><00:16:12.199><c> you</c><00:16:12.319><c> could</c><00:16:12.560><c> remember</c><00:16:13.040><c> about</c>

00:16:13.309 --> 00:16:13.319 align:start position:0%
Clarity all you could remember about
 

00:16:13.319 --> 00:16:14.790 align:start position:0%
Clarity all you could remember about
marketing<00:16:13.800><c> that</c><00:16:13.920><c> is</c><00:16:14.079><c> important</c><00:16:14.519><c> here</c><00:16:14.639><c> is</c>

00:16:14.790 --> 00:16:14.800 align:start position:0%
marketing that is important here is
 

00:16:14.800 --> 00:16:17.150 align:start position:0%
marketing that is important here is
Clarity<00:16:15.279><c> of</c><00:16:15.440><c> messaging</c><00:16:16.279><c> so</c><00:16:16.480><c> just</c><00:16:16.639><c> be</c><00:16:16.839><c> clear</c>

00:16:17.150 --> 00:16:17.160 align:start position:0%
Clarity of messaging so just be clear
 

00:16:17.160 --> 00:16:19.309 align:start position:0%
Clarity of messaging so just be clear
about<00:16:17.399><c> what</c><00:16:17.519><c> you're</c><00:16:17.720><c> doing</c><00:16:18.480><c> and</c><00:16:18.600><c> it</c><00:16:18.759><c> becomes</c><00:16:19.079><c> a</c>

00:16:19.309 --> 00:16:19.319 align:start position:0%
about what you're doing and it becomes a
 

00:16:19.319 --> 00:16:22.590 align:start position:0%
about what you're doing and it becomes a
pull<00:16:20.319><c> if</c><00:16:20.519><c> something</c><00:16:20.880><c> is</c><00:16:21.319><c> clear</c><00:16:22.319><c> and</c><00:16:22.440><c> you</c>

00:16:22.590 --> 00:16:22.600 align:start position:0%
pull if something is clear and you
 

00:16:22.600 --> 00:16:24.829 align:start position:0%
pull if something is clear and you
believe<00:16:23.000><c> in</c><00:16:23.199><c> it</c><00:16:23.720><c> then</c><00:16:23.880><c> it</c><00:16:24.000><c> pulls</c><00:16:24.279><c> you</c><00:16:24.440><c> towards</c>

00:16:24.829 --> 00:16:24.839 align:start position:0%
believe in it then it pulls you towards
 

00:16:24.839 --> 00:16:27.269 align:start position:0%
believe in it then it pulls you towards
doing<00:16:25.160><c> something</c><00:16:25.519><c> about</c><00:16:25.759><c> it</c><00:16:26.440><c> so</c><00:16:26.839><c> there's</c><00:16:27.079><c> so</c>

00:16:27.269 --> 00:16:27.279 align:start position:0%
doing something about it so there's so
 

00:16:27.279 --> 00:16:29.189 align:start position:0%
doing something about it so there's so
much<00:16:27.560><c> that</c><00:16:27.720><c> the</c><00:16:27.839><c> developers</c><00:16:28.399><c> can</c><00:16:28.560><c> do</c><00:16:28.959><c> pushing</c>

00:16:29.189 --> 00:16:29.199 align:start position:0%
much that the developers can do pushing
 

00:16:29.199 --> 00:16:31.749 align:start position:0%
much that the developers can do pushing
it<00:16:29.399><c> up</c><00:16:29.639><c> from</c><00:16:29.839><c> the</c><00:16:29.959><c> bottom</c><00:16:30.440><c> up</c><00:16:31.160><c> but</c><00:16:31.319><c> you</c><00:16:31.480><c> also</c>

00:16:31.749 --> 00:16:31.759 align:start position:0%
it up from the bottom up but you also
 

00:16:31.759 --> 00:16:34.350 align:start position:0%
it up from the bottom up but you also
want<00:16:31.920><c> to</c><00:16:32.079><c> do</c><00:16:32.600><c> from</c><00:16:32.759><c> the</c><00:16:32.959><c> top</c><00:16:33.279><c> down</c><00:16:33.839><c> so</c><00:16:34.079><c> they</c><00:16:34.199><c> can</c>

00:16:34.350 --> 00:16:34.360 align:start position:0%
want to do from the top down so they can
 

00:16:34.360 --> 00:16:36.069 align:start position:0%
want to do from the top down so they can
be<00:16:34.480><c> pulled</c><00:16:34.839><c> by</c><00:16:34.959><c> it</c><00:16:35.079><c> so</c><00:16:35.240><c> it's</c><00:16:35.319><c> a</c><00:16:35.480><c> push</c><00:16:35.759><c> pull</c>

00:16:36.069 --> 00:16:36.079 align:start position:0%
be pulled by it so it's a push pull
 

00:16:36.079 --> 00:16:39.150 align:start position:0%
be pulled by it so it's a push pull
situation<00:16:36.639><c> I</c><00:16:36.759><c> think</c><00:16:37.399><c> this</c><00:16:37.519><c> is</c><00:16:37.839><c> how</c><00:16:38.839><c> most</c>

00:16:39.150 --> 00:16:39.160 align:start position:0%
situation I think this is how most
 

00:16:39.160 --> 00:16:42.150 align:start position:0%
situation I think this is how most
brands<00:16:39.560><c> and</c><00:16:39.800><c> most</c><00:16:40.360><c> Technologies</c><00:16:41.040><c> work</c><00:16:41.880><c> I</c><00:16:41.959><c> mean</c>

00:16:42.150 --> 00:16:42.160 align:start position:0%
brands and most Technologies work I mean
 

00:16:42.160 --> 00:16:45.309 align:start position:0%
brands and most Technologies work I mean
take<00:16:42.319><c> the</c><00:16:42.480><c> Apple</c><00:16:43.199><c> case</c><00:16:44.199><c> uh</c><00:16:44.720><c> of</c><00:16:44.959><c> course</c><00:16:45.120><c> there's</c>

00:16:45.309 --> 00:16:45.319 align:start position:0%
take the Apple case uh of course there's
 

00:16:45.319 --> 00:16:47.430 align:start position:0%
take the Apple case uh of course there's
lots<00:16:45.519><c> of</c><00:16:45.680><c> support</c><00:16:45.959><c> from</c><00:16:46.120><c> the</c><00:16:46.240><c> bottoms</c><00:16:46.639><c> up</c><00:16:47.199><c> but</c>

00:16:47.430 --> 00:16:47.440 align:start position:0%
lots of support from the bottoms up but
 

00:16:47.440 --> 00:16:51.269 align:start position:0%
lots of support from the bottoms up but
Apple<00:16:47.759><c> keeps</c><00:16:48.560><c> reinforcing</c><00:16:49.560><c> to</c><00:16:49.839><c> us</c><00:16:50.519><c> in</c><00:16:50.759><c> their</c>

00:16:51.269 --> 00:16:51.279 align:start position:0%
Apple keeps reinforcing to us in their
 

00:16:51.279 --> 00:16:53.670 align:start position:0%
Apple keeps reinforcing to us in their
in<00:16:51.440><c> their</c><00:16:51.639><c> marketing</c><00:16:52.519><c> how</c><00:16:52.720><c> great</c><00:16:53.000><c> of</c><00:16:53.120><c> a</c><00:16:53.279><c> brand</c>

00:16:53.670 --> 00:16:53.680 align:start position:0%
in their marketing how great of a brand
 

00:16:53.680 --> 00:16:56.629 align:start position:0%
in their marketing how great of a brand
they<00:16:53.839><c> are</c><00:16:54.680><c> and</c><00:16:54.880><c> I</c><00:16:55.040><c> think</c><00:16:55.959><c> it</c><00:16:56.120><c> has</c><00:16:56.240><c> to</c><00:16:56.399><c> happen</c>

00:16:56.629 --> 00:16:56.639 align:start position:0%
they are and I think it has to happen
 

00:16:56.639 --> 00:17:00.430 align:start position:0%
they are and I think it has to happen
from<00:16:56.880><c> both</c><00:16:57.120><c> sides</c><00:16:58.120><c> we</c><00:16:58.199><c> have</c><00:16:58.319><c> another</c><00:16:58.600><c> question</c>

00:17:00.430 --> 00:17:00.440 align:start position:0%
from both sides we have another question
 

00:17:00.440 --> 00:17:03.629 align:start position:0%
from both sides we have another question
yes<00:17:01.440><c> hello</c><00:17:02.040><c> yes</c><00:17:02.160><c> how's</c><00:17:02.319><c> it</c><00:17:02.440><c> going</c><00:17:03.160><c> um</c><00:17:03.360><c> so</c>

00:17:03.629 --> 00:17:03.639 align:start position:0%
yes hello yes how's it going um so
 

00:17:03.639 --> 00:17:06.590 align:start position:0%
yes hello yes how's it going um so
recently<00:17:04.120><c> JP</c><00:17:04.640><c> Morgan</c><00:17:05.439><c> Morgan's</c><00:17:05.880><c> CEO</c><00:17:06.280><c> Jamie</c>

00:17:06.590 --> 00:17:06.600 align:start position:0%
recently JP Morgan Morgan's CEO Jamie
 

00:17:06.600 --> 00:17:09.590 align:start position:0%
recently JP Morgan Morgan's CEO Jamie
Diamond<00:17:07.000><c> said</c><00:17:07.319><c> that</c><00:17:07.679><c> uh</c><00:17:08.319><c> Bitcoin</c><00:17:08.720><c> is</c><00:17:08.839><c> cute</c><00:17:09.160><c> now</c>

00:17:09.590 --> 00:17:09.600 align:start position:0%
Diamond said that uh Bitcoin is cute now
 

00:17:09.600 --> 00:17:11.909 align:start position:0%
Diamond said that uh Bitcoin is cute now
but<00:17:10.079><c> uh</c><00:17:10.400><c> you</c><00:17:10.520><c> know</c><00:17:10.720><c> when</c><00:17:10.919><c> the</c><00:17:11.039><c> doj</c><00:17:11.559><c> comes</c><00:17:11.760><c> and</c>

00:17:11.909 --> 00:17:11.919 align:start position:0%
but uh you know when the doj comes and
 

00:17:11.919 --> 00:17:14.470 align:start position:0%
but uh you know when the doj comes and
says<00:17:12.199><c> that</c><00:17:12.360><c> it's</c><00:17:12.679><c> illegal</c><00:17:13.679><c> um</c><00:17:14.079><c> you</c><00:17:14.199><c> know</c>

00:17:14.470 --> 00:17:14.480 align:start position:0%
says that it's illegal um you know
 

00:17:14.480 --> 00:17:16.909 align:start position:0%
says that it's illegal um you know
that's<00:17:14.640><c> the</c><00:17:14.760><c> end</c><00:17:14.919><c> of</c><00:17:15.039><c> the</c><00:17:15.400><c> story</c><00:17:16.400><c> um</c><00:17:16.520><c> ble</c>

00:17:16.909 --> 00:17:16.919 align:start position:0%
that's the end of the story um ble
 

00:17:16.919 --> 00:17:19.949 align:start position:0%
that's the end of the story um ble
Masters<00:17:17.600><c> just</c><00:17:18.160><c> uh</c><00:17:18.319><c> I</c><00:17:18.439><c> think</c><00:17:18.839><c> yesterday</c><00:17:19.839><c> uh</c>

00:17:19.949 --> 00:17:19.959 align:start position:0%
Masters just uh I think yesterday uh
 

00:17:19.959 --> 00:17:21.510 align:start position:0%
Masters just uh I think yesterday uh
said<00:17:20.199><c> the</c><00:17:20.360><c> same</c><00:17:20.640><c> thing</c><00:17:20.880><c> that</c><00:17:21.039><c> she</c><00:17:21.199><c> fully</c>

00:17:21.510 --> 00:17:21.520 align:start position:0%
said the same thing that she fully
 

00:17:21.520 --> 00:17:23.189 align:start position:0%
said the same thing that she fully
agrees<00:17:21.839><c> at</c><00:17:22.000><c> the</c><00:17:22.120><c> banking</c><00:17:22.439><c> conference</c><00:17:22.919><c> across</c>

00:17:23.189 --> 00:17:23.199 align:start position:0%
agrees at the banking conference across
 

00:17:23.199 --> 00:17:25.630 align:start position:0%
agrees at the banking conference across
the<00:17:23.280><c> street</c><00:17:23.600><c> here</c><00:17:24.199><c> at</c><00:17:24.360><c> the</c><00:17:24.480><c> Central</c><00:17:24.839><c> Bank</c><00:17:25.000><c> of</c>

00:17:25.630 --> 00:17:25.640 align:start position:0%
the street here at the Central Bank of
 

00:17:25.640 --> 00:17:28.110 align:start position:0%
the street here at the Central Bank of
England<00:17:26.640><c> uh</c><00:17:26.919><c> with</c><00:17:27.079><c> this</c><00:17:27.240><c> sort</c><00:17:27.400><c> of</c><00:17:27.559><c> rhetoric</c>

00:17:28.110 --> 00:17:28.120 align:start position:0%
England uh with this sort of rhetoric
 

00:17:28.120 --> 00:17:30.390 align:start position:0%
England uh with this sort of rhetoric
coming<00:17:28.360><c> out</c><00:17:28.559><c> of</c><00:17:29.120><c> you</c><00:17:29.280><c> know</c><00:17:29.760><c> people</c><00:17:30.039><c> leading</c>

00:17:30.390 --> 00:17:30.400 align:start position:0%
coming out of you know people leading
 

00:17:30.400 --> 00:17:33.430 align:start position:0%
coming out of you know people leading
major<00:17:30.720><c> banks</c><00:17:31.160><c> that</c><00:17:32.080><c> cryptographic</c><00:17:32.799><c> tokens</c>

00:17:33.430 --> 00:17:33.440 align:start position:0%
major banks that cryptographic tokens
 

00:17:33.440 --> 00:17:36.270 align:start position:0%
major banks that cryptographic tokens
that<00:17:33.760><c> uh</c><00:17:33.880><c> may</c><00:17:34.120><c> have</c><00:17:34.760><c> value</c><00:17:35.760><c> they</c><00:17:35.919><c> think</c><00:17:36.120><c> will</c>

00:17:36.270 --> 00:17:36.280 align:start position:0%
that uh may have value they think will
 

00:17:36.280 --> 00:17:38.630 align:start position:0%
that uh may have value they think will
be<00:17:36.440><c> banned</c><00:17:36.880><c> by</c><00:17:37.000><c> the</c><00:17:37.080><c> government</c><00:17:37.640><c> eventually</c>

00:17:38.630 --> 00:17:38.640 align:start position:0%
be banned by the government eventually
 

00:17:38.640 --> 00:17:43.150 align:start position:0%
be banned by the government eventually
um<00:17:39.080><c> how</c><00:17:39.240><c> do</c><00:17:39.360><c> you</c><00:17:39.640><c> counter</c><00:17:40.200><c> that</c><00:17:40.760><c> message</c><00:17:41.760><c> um</c><00:17:42.760><c> uh</c>

00:17:43.150 --> 00:17:43.160 align:start position:0%
um how do you counter that message um uh
 

00:17:43.160 --> 00:17:44.909 align:start position:0%
um how do you counter that message um uh
in<00:17:43.360><c> those</c><00:17:43.559><c> spaces</c><00:17:44.039><c> what</c><00:17:44.240><c> what</c><00:17:44.320><c> would</c><00:17:44.480><c> your</c>

00:17:44.909 --> 00:17:44.919 align:start position:0%
in those spaces what what would your
 

00:17:44.919 --> 00:17:46.470 align:start position:0%
in those spaces what what would your
what<00:17:45.039><c> would</c><00:17:45.160><c> your</c><00:17:45.280><c> marketing</c><00:17:45.720><c> suggestion</c><00:17:46.240><c> be</c>

00:17:46.470 --> 00:17:46.480 align:start position:0%
what would your marketing suggestion be
 

00:17:46.480 --> 00:17:48.909 align:start position:0%
what would your marketing suggestion be
there<00:17:46.760><c> what</c><00:17:46.840><c> would</c><00:17:47.000><c> your</c><00:17:47.520><c> uh</c><00:17:48.120><c> reaction</c><00:17:48.480><c> be</c><00:17:48.640><c> to</c>

00:17:48.909 --> 00:17:48.919 align:start position:0%
there what would your uh reaction be to
 

00:17:48.919 --> 00:17:50.789 align:start position:0%
there what would your uh reaction be to
that<00:17:49.080><c> sort</c><00:17:49.240><c> of</c><00:17:49.360><c> rhetoric</c><00:17:49.919><c> so</c><00:17:50.320><c> I</c><00:17:50.480><c> I</c><00:17:50.559><c> couldn't</c>

00:17:50.789 --> 00:17:50.799 align:start position:0%
that sort of rhetoric so I I couldn't
 

00:17:50.799 --> 00:17:52.669 align:start position:0%
that sort of rhetoric so I I couldn't
hear<00:17:51.039><c> very</c><00:17:51.240><c> well</c><00:17:51.480><c> the</c><00:17:51.799><c> first</c><00:17:52.080><c> part</c><00:17:52.280><c> of</c><00:17:52.559><c> what</c>

00:17:52.669 --> 00:17:52.679 align:start position:0%
hear very well the first part of what
 

00:17:52.679 --> 00:17:54.630 align:start position:0%
hear very well the first part of what
you<00:17:52.760><c> were</c><00:17:52.960><c> saying</c><00:17:53.200><c> because</c><00:17:53.440><c> the</c><00:17:53.600><c> sound</c><00:17:54.520><c> oh</c>

00:17:54.630 --> 00:17:54.640 align:start position:0%
you were saying because the sound oh
 

00:17:54.640 --> 00:17:56.270 align:start position:0%
you were saying because the sound oh
sure<00:17:54.880><c> maybe</c><00:17:55.120><c> talk</c><00:17:55.320><c> a</c><00:17:55.440><c> little</c><00:17:55.640><c> bit</c><00:17:55.840><c> closer</c><00:17:56.159><c> to</c>

00:17:56.270 --> 00:17:56.280 align:start position:0%
sure maybe talk a little bit closer to
 

00:17:56.280 --> 00:17:59.510 align:start position:0%
sure maybe talk a little bit closer to
the<00:17:56.440><c> mic</c><00:17:56.960><c> sure</c><00:17:57.360><c> what</c><00:17:57.440><c> is</c><00:17:57.559><c> your</c><00:17:57.840><c> question</c><00:17:58.840><c> prely</c>

00:17:59.510 --> 00:17:59.520 align:start position:0%
the mic sure what is your question prely
 

00:17:59.520 --> 00:18:02.029 align:start position:0%
the mic sure what is your question prely
messaging<00:18:00.360><c> me</c><00:18:00.720><c> messaging</c><00:18:01.200><c> to</c><00:18:01.559><c> people</c><00:18:01.840><c> like</c>

00:18:02.029 --> 00:18:02.039 align:start position:0%
messaging me messaging to people like
 

00:18:02.039 --> 00:18:04.190 align:start position:0%
messaging me messaging to people like
Jamie<00:18:02.440><c> Diamond</c><00:18:02.880><c> who</c><00:18:03.120><c> recently</c><00:18:03.520><c> said</c><00:18:03.840><c> that</c><00:18:04.000><c> he</c>

00:18:04.190 --> 00:18:04.200 align:start position:0%
Jamie Diamond who recently said that he
 

00:18:04.200 --> 00:18:07.710 align:start position:0%
Jamie Diamond who recently said that he
thinks<00:18:04.840><c> uh</c><00:18:05.159><c> you</c><00:18:05.280><c> know</c><00:18:05.640><c> Bitcoin</c><00:18:06.120><c> will</c><00:18:06.440><c> just</c><00:18:07.039><c> got</c>

00:18:07.710 --> 00:18:07.720 align:start position:0%
thinks uh you know Bitcoin will just got
 

00:18:07.720 --> 00:18:11.029 align:start position:0%
thinks uh you know Bitcoin will just got
it<00:18:08.720><c> it's</c><00:18:09.000><c> good</c><00:18:09.559><c> that</c><00:18:09.720><c> he</c><00:18:09.840><c> said</c><00:18:10.159><c> that</c><00:18:10.520><c> it</c><00:18:10.640><c> means</c>

00:18:11.029 --> 00:18:11.039 align:start position:0%
it it's good that he said that it means
 

00:18:11.039 --> 00:18:12.950 align:start position:0%
it it's good that he said that it means
that<00:18:11.240><c> he</c><00:18:11.360><c> is</c>

00:18:12.950 --> 00:18:12.960 align:start position:0%
that he is
 

00:18:12.960 --> 00:18:15.310 align:start position:0%
that he is
scared<00:18:13.960><c> and</c><00:18:14.240><c> I'm</c><00:18:14.440><c> very</c>

00:18:15.310 --> 00:18:15.320 align:start position:0%
scared and I'm very
 

00:18:15.320 --> 00:18:19.510 align:start position:0%
scared and I'm very
encouraged<00:18:16.320><c> that</c><00:18:16.840><c> uh</c><00:18:17.400><c> somebody</c><00:18:17.919><c> as</c><00:18:18.360><c> uh</c><00:18:19.039><c> highly</c>

00:18:19.510 --> 00:18:19.520 align:start position:0%
encouraged that uh somebody as uh highly
 

00:18:19.520 --> 00:18:22.789 align:start position:0%
encouraged that uh somebody as uh highly
respected<00:18:20.080><c> as</c><00:18:20.960><c> Jamie</c><00:18:21.280><c> Diamond</c><00:18:21.640><c> is</c><00:18:21.760><c> saying</c><00:18:22.440><c> uh</c>

00:18:22.789 --> 00:18:22.799 align:start position:0%
respected as Jamie Diamond is saying uh
 

00:18:22.799 --> 00:18:24.830 align:start position:0%
respected as Jamie Diamond is saying uh
no<00:18:23.080><c> it's</c><00:18:23.240><c> not</c><00:18:23.480><c> going</c><00:18:23.559><c> to</c><00:18:23.799><c> happen</c><00:18:24.120><c> or</c>

00:18:24.830 --> 00:18:24.840 align:start position:0%
no it's not going to happen or
 

00:18:24.840 --> 00:18:27.430 align:start position:0%
no it's not going to happen or
whatever<00:18:25.840><c> um</c><00:18:26.520><c> that</c><00:18:26.640><c> means</c><00:18:26.919><c> it's</c><00:18:27.080><c> going</c><00:18:27.240><c> to</c>

00:18:27.430 --> 00:18:27.440 align:start position:0%
whatever um that means it's going to
 

00:18:27.440 --> 00:18:30.789 align:start position:0%
whatever um that means it's going to
happen<00:18:28.120><c> unfortunately</c>

00:18:30.789 --> 00:18:30.799 align:start position:0%
 
 

00:18:30.799 --> 00:18:34.390 align:start position:0%
 
uh<00:18:31.480><c> I</c><00:18:31.600><c> listen</c><00:18:31.960><c> to</c><00:18:32.080><c> the</c><00:18:32.679><c> market</c><00:18:33.679><c> uh</c><00:18:34.240><c> the</c>

00:18:34.390 --> 00:18:34.400 align:start position:0%
uh I listen to the market uh the
 

00:18:34.400 --> 00:18:36.029 align:start position:0%
uh I listen to the market uh the
incumbents

00:18:36.029 --> 00:18:36.039 align:start position:0%
incumbents
 

00:18:36.039 --> 00:18:38.390 align:start position:0%
incumbents
unfortunately<00:18:37.039><c> will</c><00:18:37.240><c> be</c><00:18:37.400><c> defensive</c><00:18:38.159><c> I</c><00:18:38.240><c> mean</c>

00:18:38.390 --> 00:18:38.400 align:start position:0%
unfortunately will be defensive I mean
 

00:18:38.400 --> 00:18:40.510 align:start position:0%
unfortunately will be defensive I mean
I've<00:18:38.520><c> seen</c><00:18:38.720><c> this</c><00:18:38.840><c> movie</c><00:18:39.159><c> as</c><00:18:39.280><c> well</c><00:18:39.520><c> before</c><00:18:40.240><c> 20</c>

00:18:40.510 --> 00:18:40.520 align:start position:0%
I've seen this movie as well before 20
 

00:18:40.520 --> 00:18:43.710 align:start position:0%
I've seen this movie as well before 20
years<00:18:40.799><c> ago</c><00:18:41.799><c> for</c><00:18:42.080><c> three</c><00:18:42.400><c> years</c><00:18:43.000><c> the</c><00:18:43.120><c> banks</c><00:18:43.520><c> did</c>

00:18:43.710 --> 00:18:43.720 align:start position:0%
years ago for three years the banks did
 

00:18:43.720 --> 00:18:46.710 align:start position:0%
years ago for three years the banks did
not<00:18:43.960><c> want</c><00:18:44.200><c> to</c><00:18:44.360><c> touch</c><00:18:44.880><c> internet</c><00:18:45.720><c> payments</c>

00:18:46.710 --> 00:18:46.720 align:start position:0%
not want to touch internet payments
 

00:18:46.720 --> 00:18:49.630 align:start position:0%
not want to touch internet payments
between<00:18:47.000><c> 95</c><00:18:47.559><c> 96</c>

00:18:49.630 --> 00:18:49.640 align:start position:0%
between 95 96
 

00:18:49.640 --> 00:18:51.909 align:start position:0%
between 95 96
97<00:18:50.640><c> anything</c><00:18:51.000><c> to</c><00:18:51.120><c> do</c><00:18:51.280><c> with</c><00:18:51.480><c> electronic</c>

00:18:51.909 --> 00:18:51.919 align:start position:0%
97 anything to do with electronic
 

00:18:51.919 --> 00:18:53.190 align:start position:0%
97 anything to do with electronic
payments<00:18:52.200><c> and</c><00:18:52.360><c> credit</c><00:18:52.640><c> cards</c><00:18:52.919><c> on</c><00:18:53.039><c> the</c>

00:18:53.190 --> 00:18:53.200 align:start position:0%
payments and credit cards on the
 

00:18:53.200 --> 00:18:55.630 align:start position:0%
payments and credit cards on the
internet<00:18:54.200><c> had</c><00:18:54.320><c> to</c><00:18:54.559><c> happen</c><00:18:54.880><c> via</c><00:18:55.159><c> what</c><00:18:55.280><c> is</c><00:18:55.480><c> was</c>

00:18:55.630 --> 00:18:55.640 align:start position:0%
internet had to happen via what is was
 

00:18:55.640 --> 00:18:57.669 align:start position:0%
internet had to happen via what is was
called<00:18:55.840><c> an</c><00:18:56.039><c> internet</c><00:18:56.480><c> gateway</c><00:18:57.120><c> it</c><00:18:57.280><c> was</c><00:18:57.480><c> this</c>

00:18:57.669 --> 00:18:57.679 align:start position:0%
called an internet gateway it was this
 

00:18:57.679 --> 00:18:59.390 align:start position:0%
called an internet gateway it was this
other<00:18:57.960><c> thing</c><00:18:58.240><c> outside</c>

00:18:59.390 --> 00:18:59.400 align:start position:0%
other thing outside
 

00:18:59.400 --> 00:19:01.510 align:start position:0%
other thing outside
of<00:18:59.520><c> the</c><00:18:59.679><c> banks</c><00:19:00.200><c> didn't</c><00:19:00.360><c> want</c><00:19:00.440><c> to</c><00:19:00.600><c> touch</c><00:19:00.840><c> it</c><00:19:01.400><c> and</c>

00:19:01.510 --> 00:19:01.520 align:start position:0%
of the banks didn't want to touch it and
 

00:19:01.520 --> 00:19:04.750 align:start position:0%
of the banks didn't want to touch it and
then<00:19:01.679><c> suddenly</c><00:19:02.039><c> in</c><00:19:02.440><c> 98</c><00:19:03.440><c> boom</c><00:19:04.120><c> it</c><00:19:04.280><c> started</c><00:19:04.559><c> to</c>

00:19:04.750 --> 00:19:04.760 align:start position:0%
then suddenly in 98 boom it started to
 

00:19:04.760 --> 00:19:08.149 align:start position:0%
then suddenly in 98 boom it started to
happen<00:19:05.760><c> unfortunately</c><00:19:06.480><c> the</c><00:19:06.640><c> banks</c><00:19:07.640><c> some</c><00:19:07.880><c> of</c>

00:19:08.149 --> 00:19:08.159 align:start position:0%
happen unfortunately the banks some of
 

00:19:08.159 --> 00:19:10.029 align:start position:0%
happen unfortunately the banks some of
them

00:19:10.029 --> 00:19:10.039 align:start position:0%
them
 

00:19:10.039 --> 00:19:12.630 align:start position:0%
them
are<00:19:11.039><c> facing</c><00:19:11.400><c> the</c><00:19:11.559><c> situation</c><00:19:12.000><c> right</c><00:19:12.159><c> now</c><00:19:12.520><c> all</c>

00:19:12.630 --> 00:19:12.640 align:start position:0%
are facing the situation right now all
 

00:19:12.640 --> 00:19:15.350 align:start position:0%
are facing the situation right now all
of<00:19:12.799><c> this</c><00:19:12.960><c> Innovation</c><00:19:13.480><c> we</c><00:19:13.600><c> see</c><00:19:13.799><c> in</c><00:19:14.360><c> fintech</c>

00:19:15.350 --> 00:19:15.360 align:start position:0%
of this Innovation we see in fintech
 

00:19:15.360 --> 00:19:16.710 align:start position:0%
of this Innovation we see in fintech
like<00:19:15.520><c> forget</c><00:19:15.799><c> the</c><00:19:15.880><c> blockchain</c><00:19:16.280><c> before</c><00:19:16.520><c> the</c>

00:19:16.710 --> 00:19:16.720 align:start position:0%
like forget the blockchain before the
 

00:19:16.720 --> 00:19:19.510 align:start position:0%
like forget the blockchain before the
blockchain<00:19:17.679><c> all</c><00:19:17.840><c> of</c><00:19:18.159><c> this</c><00:19:19.159><c> all</c><00:19:19.280><c> of</c><00:19:19.400><c> the</c>

00:19:19.510 --> 00:19:19.520 align:start position:0%
blockchain all of this all of the
 

00:19:19.520 --> 00:19:22.270 align:start position:0%
blockchain all of this all of the
fintech<00:19:20.480><c> um</c><00:19:21.200><c> Innovation</c><00:19:21.720><c> that</c><00:19:21.840><c> has</c><00:19:21.960><c> happened</c>

00:19:22.270 --> 00:19:22.280 align:start position:0%
fintech um Innovation that has happened
 

00:19:22.280 --> 00:19:24.430 align:start position:0%
fintech um Innovation that has happened
outside<00:19:22.559><c> of</c><00:19:22.640><c> the</c><00:19:22.799><c> banks</c><00:19:23.600><c> is</c><00:19:23.880><c> because</c><00:19:24.320><c> the</c>

00:19:24.430 --> 00:19:24.440 align:start position:0%
outside of the banks is because the
 

00:19:24.440 --> 00:19:26.470 align:start position:0%
outside of the banks is because the
banks<00:19:24.760><c> did</c><00:19:24.919><c> not</c><00:19:25.120><c> innovate</c><00:19:25.679><c> enough</c><00:19:26.200><c> in</c><00:19:26.360><c> the</c>

00:19:26.470 --> 00:19:26.480 align:start position:0%
banks did not innovate enough in the
 

00:19:26.480 --> 00:19:28.830 align:start position:0%
banks did not innovate enough in the
first<00:19:26.720><c> 10</c><00:19:26.919><c> years</c><00:19:27.120><c> of</c><00:19:27.240><c> the</c><00:19:27.360><c> internet</c><00:19:28.360><c> so</c><00:19:28.720><c> we</c>

00:19:28.830 --> 00:19:28.840 align:start position:0%
first 10 years of the internet so we
 

00:19:28.840 --> 00:19:30.510 align:start position:0%
first 10 years of the internet so we
waited<00:19:29.080><c> 10</c><00:19:29.280><c> years</c><00:19:29.520><c> All</c><00:19:29.640><c> We</c><00:19:29.799><c> Got</c><00:19:29.960><c> Is</c><00:19:30.120><c> online</c>

00:19:30.510 --> 00:19:30.520 align:start position:0%
waited 10 years All We Got Is online
 

00:19:30.520 --> 00:19:33.430 align:start position:0%
waited 10 years All We Got Is online
banking<00:19:31.400><c> and</c><00:19:31.600><c> online</c><00:19:32.200><c> brokerage</c><00:19:33.200><c> can</c><00:19:33.320><c> you</c>

00:19:33.430 --> 00:19:33.440 align:start position:0%
banking and online brokerage can you
 

00:19:33.440 --> 00:19:34.870 align:start position:0%
banking and online brokerage can you
tell<00:19:33.559><c> me</c><00:19:33.720><c> any</c><00:19:33.840><c> other</c><00:19:34.039><c> Innovation</c><00:19:34.559><c> that</c><00:19:34.720><c> your</c>

00:19:34.870 --> 00:19:34.880 align:start position:0%
tell me any other Innovation that your
 

00:19:34.880 --> 00:19:38.350 align:start position:0%
tell me any other Innovation that your
bank<00:19:35.120><c> gave</c><00:19:35.320><c> you</c><00:19:36.039><c> up</c><00:19:36.200><c> until</c><00:19:36.480><c> 2004</c><00:19:37.400><c> maybe</c><00:19:38.200><c> that's</c>

00:19:38.350 --> 00:19:38.360 align:start position:0%
bank gave you up until 2004 maybe that's
 

00:19:38.360 --> 00:19:40.470 align:start position:0%
bank gave you up until 2004 maybe that's
all<00:19:38.520><c> we</c><00:19:38.679><c> had</c><00:19:38.840><c> so</c><00:19:39.039><c> then</c><00:19:39.400><c> all</c><00:19:39.559><c> the</c><00:19:39.720><c> fch</c><00:19:40.159><c> started</c>

00:19:40.470 --> 00:19:40.480 align:start position:0%
all we had so then all the fch started
 

00:19:40.480 --> 00:19:43.430 align:start position:0%
all we had so then all the fch started
to<00:19:40.640><c> happen</c><00:19:40.919><c> in</c><00:19:41.080><c> the</c><00:19:41.559><c> last</c><00:19:41.760><c> 10</c><00:19:42.039><c> years</c><00:19:42.880><c> and</c><00:19:43.000><c> I</c>

00:19:43.430 --> 00:19:43.440 align:start position:0%
to happen in the last 10 years and I
 

00:19:43.440 --> 00:19:45.710 align:start position:0%
to happen in the last 10 years and I
predict<00:19:44.440><c> if</c><00:19:44.840><c> the</c><00:19:44.960><c> banks</c><00:19:45.240><c> don't</c><00:19:45.440><c> take</c><00:19:45.600><c> the</c>

00:19:45.710 --> 00:19:45.720 align:start position:0%
predict if the banks don't take the
 

00:19:45.720 --> 00:19:47.590 align:start position:0%
predict if the banks don't take the
blockchain<00:19:46.120><c> seriously</c><00:19:46.960><c> the</c><00:19:47.080><c> same</c><00:19:47.280><c> thing</c><00:19:47.440><c> will</c>

00:19:47.590 --> 00:19:47.600 align:start position:0%
blockchain seriously the same thing will
 

00:19:47.600 --> 00:19:50.070 align:start position:0%
blockchain seriously the same thing will
happen<00:19:47.799><c> with</c><00:19:47.919><c> the</c><00:19:48.240><c> blockchain</c><00:19:49.240><c> yes</c><00:19:49.960><c> there</c>

00:19:50.070 --> 00:19:50.080 align:start position:0%
happen with the blockchain yes there
 

00:19:50.080 --> 00:19:51.390 align:start position:0%
happen with the blockchain yes there
will<00:19:50.240><c> be</c><00:19:50.360><c> some</c><00:19:50.520><c> solutions</c><00:19:50.919><c> that</c><00:19:51.039><c> will</c><00:19:51.200><c> help</c>

00:19:51.390 --> 00:19:51.400 align:start position:0%
will be some solutions that will help
 

00:19:51.400 --> 00:19:54.070 align:start position:0%
will be some solutions that will help
the<00:19:51.520><c> banks</c><00:19:52.120><c> in</c><00:19:52.240><c> terms</c><00:19:52.480><c> of</c><00:19:52.720><c> middle</c><00:19:53.480><c> mid</c><00:19:53.760><c> office</c>

00:19:54.070 --> 00:19:54.080 align:start position:0%
the banks in terms of middle mid office
 

00:19:54.080 --> 00:19:55.710 align:start position:0%
the banks in terms of middle mid office
and<00:19:54.320><c> back</c><00:19:54.600><c> office</c><00:19:54.960><c> they</c><00:19:55.039><c> will</c><00:19:55.240><c> save</c><00:19:55.520><c> some</c>

00:19:55.710 --> 00:19:55.720 align:start position:0%
and back office they will save some
 

00:19:55.720 --> 00:19:58.789 align:start position:0%
and back office they will save some
money<00:19:56.559><c> that's</c><00:19:56.679><c> a</c><00:19:56.880><c> big</c><00:19:57.120><c> opportunity</c><00:19:58.080><c> but</c><00:19:58.280><c> some</c>

00:19:58.789 --> 00:19:58.799 align:start position:0%
money that's a big opportunity but some
 

00:19:58.799 --> 00:20:00.029 align:start position:0%
money that's a big opportunity but some
the<00:19:58.919><c> blockchain</c>

00:20:00.029 --> 00:20:00.039 align:start position:0%
the blockchain
 

00:20:00.039 --> 00:20:02.430 align:start position:0%
the blockchain
based<00:20:01.039><c> uh</c><00:20:01.200><c> applications</c><00:20:01.919><c> will</c><00:20:02.159><c> also</c>

00:20:02.430 --> 00:20:02.440 align:start position:0%
based uh applications will also
 

00:20:02.440 --> 00:20:05.029 align:start position:0%
based uh applications will also
challenge<00:20:02.840><c> the</c><00:20:02.960><c> banks</c><00:20:03.360><c> as</c><00:20:03.640><c> well</c><00:20:04.640><c> but</c><00:20:04.840><c> that</c>

00:20:05.029 --> 00:20:05.039 align:start position:0%
challenge the banks as well but that
 

00:20:05.039 --> 00:20:06.750 align:start position:0%
challenge the banks as well but that
said<00:20:05.559><c> I'm</c><00:20:05.679><c> seeing</c><00:20:06.200><c> I'm</c><00:20:06.320><c> a</c><00:20:06.440><c> bit</c><00:20:06.559><c> more</c>

00:20:06.750 --> 00:20:06.760 align:start position:0%
said I'm seeing I'm a bit more
 

00:20:06.760 --> 00:20:09.590 align:start position:0%
said I'm seeing I'm a bit more
encouraged<00:20:07.240><c> I'm</c><00:20:07.360><c> seeing</c><00:20:07.679><c> the</c><00:20:08.280><c> banks</c><00:20:09.280><c> uh</c>

00:20:09.590 --> 00:20:09.600 align:start position:0%
encouraged I'm seeing the banks uh
 

00:20:09.600 --> 00:20:12.430 align:start position:0%
encouraged I'm seeing the banks uh
taking<00:20:10.000><c> the</c><00:20:10.159><c> blockchain</c><00:20:10.840><c> more</c><00:20:11.440><c> seriously</c>

00:20:12.430 --> 00:20:12.440 align:start position:0%
taking the blockchain more seriously
 

00:20:12.440 --> 00:20:16.070 align:start position:0%
taking the blockchain more seriously
than<00:20:12.640><c> they</c><00:20:12.799><c> did</c><00:20:13.280><c> back</c><00:20:13.440><c> in</c><00:20:13.799><c> 95</c><00:20:14.799><c> so</c><00:20:15.039><c> they</c><00:20:15.200><c> are</c>

00:20:16.070 --> 00:20:16.080 align:start position:0%
than they did back in 95 so they are
 

00:20:16.080 --> 00:20:19.190 align:start position:0%
than they did back in 95 so they are
very<00:20:16.320><c> open</c><00:20:17.280><c> uh</c><00:20:17.400><c> and</c><00:20:17.559><c> they</c><00:20:17.640><c> are</c><00:20:17.840><c> doing</c><00:20:18.640><c> uh</c>

00:20:19.190 --> 00:20:19.200 align:start position:0%
very open uh and they are doing uh
 

00:20:19.200 --> 00:20:22.510 align:start position:0%
very open uh and they are doing uh
better<00:20:19.559><c> than</c><00:20:19.720><c> what</c><00:20:19.840><c> they</c><00:20:19.960><c> did</c><00:20:20.120><c> in</c><00:20:20.240><c> 95</c><00:20:20.799><c> with</c><00:20:20.919><c> the</c>

00:20:22.510 --> 00:20:22.520 align:start position:0%
better than what they did in 95 with the
 

00:20:22.520 --> 00:20:29.190 align:start position:0%
better than what they did in 95 with the
internet<00:20:23.520><c> yes</c>

00:20:29.190 --> 00:20:29.200 align:start position:0%
 
 

00:20:29.200 --> 00:20:32.350 align:start position:0%
 
fantastic<00:20:29.679><c> presentation</c><00:20:30.520><c> um</c><00:20:31.159><c> how</c><00:20:31.280><c> would</c><00:20:31.440><c> you</c>

00:20:32.350 --> 00:20:32.360 align:start position:0%
fantastic presentation um how would you
 

00:20:32.360 --> 00:20:36.950 align:start position:0%
fantastic presentation um how would you
recommend<00:20:33.360><c> um</c><00:20:33.919><c> startups</c><00:20:34.919><c> who</c><00:20:35.400><c> are</c>

00:20:36.950 --> 00:20:36.960 align:start position:0%
recommend um startups who are
 

00:20:36.960 --> 00:20:40.070 align:start position:0%
recommend um startups who are
targeting<00:20:38.240><c> uh</c><00:20:39.240><c> traditional</c><00:20:39.720><c> financial</c>

00:20:40.070 --> 00:20:40.080 align:start position:0%
targeting uh traditional financial
 

00:20:40.080 --> 00:20:42.190 align:start position:0%
targeting uh traditional financial
institutions<00:20:40.960><c> and</c><00:20:41.440><c> doing</c><00:20:41.799><c> work</c><00:20:42.039><c> with</c>

00:20:42.190 --> 00:20:42.200 align:start position:0%
institutions and doing work with
 

00:20:42.200 --> 00:20:43.549 align:start position:0%
institutions and doing work with
financial<00:20:42.559><c> institutions</c><00:20:43.039><c> do</c><00:20:43.159><c> you</c><00:20:43.280><c> think</c><00:20:43.440><c> they</c>

00:20:43.549 --> 00:20:43.559 align:start position:0%
financial institutions do you think they
 

00:20:43.559 --> 00:20:46.470 align:start position:0%
financial institutions do you think they
should<00:20:43.760><c> be</c><00:20:44.120><c> selling</c><00:20:45.120><c> their</c><00:20:45.520><c> products</c><00:20:45.880><c> and</c>

00:20:46.470 --> 00:20:46.480 align:start position:0%
should be selling their products and
 

00:20:46.480 --> 00:20:50.230 align:start position:0%
should be selling their products and
services<00:20:47.480><c> under</c><00:20:47.840><c> the</c><00:20:48.280><c> banner</c><00:20:48.880><c> of</c><00:20:49.880><c> you</c><00:20:50.000><c> could</c>

00:20:50.230 --> 00:20:50.240 align:start position:0%
services under the banner of you could
 

00:20:50.240 --> 00:20:52.750 align:start position:0%
services under the banner of you could
become<00:20:50.520><c> extinct</c><00:20:50.919><c> in</c><00:20:51.080><c> 5</c><00:20:51.320><c> 10</c><00:20:51.520><c> years</c><00:20:51.840><c> or</c><00:20:52.200><c> focus</c><00:20:52.520><c> on</c>

00:20:52.750 --> 00:20:52.760 align:start position:0%
become extinct in 5 10 years or focus on
 

00:20:52.760 --> 00:20:54.510 align:start position:0%
become extinct in 5 10 years or focus on
the<00:20:52.880><c> efficiencies</c><00:20:53.400><c> and</c><00:20:53.559><c> the</c><00:20:53.679><c> cost</c><00:20:53.919><c> savings</c><00:20:54.320><c> or</c>

00:20:54.510 --> 00:20:54.520 align:start position:0%
the efficiencies and the cost savings or
 

00:20:54.520 --> 00:20:56.070 align:start position:0%
the efficiencies and the cost savings or
perhaps

00:20:56.070 --> 00:20:56.080 align:start position:0%
perhaps
 

00:20:56.080 --> 00:21:00.549 align:start position:0%
perhaps
both<00:20:57.080><c> I</c><00:20:57.240><c> think</c><00:20:57.840><c> uh</c><00:20:59.039><c> the</c><00:20:59.200><c> question</c><00:20:59.520><c> is</c><00:21:00.200><c> if</c><00:21:00.360><c> I</c>

00:21:00.549 --> 00:21:00.559 align:start position:0%
both I think uh the question is if I
 

00:21:00.559 --> 00:21:02.789 align:start position:0%
both I think uh the question is if I
recommend<00:21:01.559><c> going</c><00:21:01.880><c> after</c><00:21:02.200><c> efficiencies</c>

00:21:02.789 --> 00:21:02.799 align:start position:0%
recommend going after efficiencies
 

00:21:02.799 --> 00:21:05.909 align:start position:0%
recommend going after efficiencies
versus<00:21:03.240><c> other</c><00:21:03.559><c> things</c><00:21:04.480><c> versus</c><00:21:05.400><c> beyond</c><00:21:05.720><c> the</c>

00:21:05.909 --> 00:21:05.919 align:start position:0%
versus other things versus beyond the
 

00:21:05.919 --> 00:21:13.390 align:start position:0%
versus other things versus beyond the
efficiencies<00:21:06.919><c> is</c><00:21:07.039><c> that</c><00:21:07.200><c> the</c>

00:21:13.390 --> 00:21:13.400 align:start position:0%
 
 

00:21:13.400 --> 00:21:16.350 align:start position:0%
 
question<00:21:14.400><c> what</c><00:21:14.600><c> narrative</c><00:21:15.000><c> as</c><00:21:15.120><c> a</c><00:21:15.279><c> startup</c><00:21:16.279><c> I</c>

00:21:16.350 --> 00:21:16.360 align:start position:0%
question what narrative as a startup I
 

00:21:16.360 --> 00:21:18.909 align:start position:0%
question what narrative as a startup I
mean<00:21:16.480><c> it</c><00:21:16.559><c> depends</c><00:21:16.840><c> on</c><00:21:16.960><c> your</c><00:21:17.360><c> capabilities</c><00:21:18.360><c> uh</c>

00:21:18.909 --> 00:21:18.919 align:start position:0%
mean it depends on your capabilities uh
 

00:21:18.919 --> 00:21:20.590 align:start position:0%
mean it depends on your capabilities uh
the<00:21:19.080><c> truth</c><00:21:19.400><c> is</c><00:21:19.600><c> that</c>

00:21:20.590 --> 00:21:20.600 align:start position:0%
the truth is that
 

00:21:20.600 --> 00:21:23.350 align:start position:0%
the truth is that
banks<00:21:21.600><c> will</c><00:21:22.120><c> big</c><00:21:22.320><c> companies</c><00:21:22.720><c> just</c><00:21:22.880><c> not</c><00:21:23.120><c> Bank</c>

00:21:23.350 --> 00:21:23.360 align:start position:0%
banks will big companies just not Bank
 

00:21:23.360 --> 00:21:26.789 align:start position:0%
banks will big companies just not Bank
let<00:21:23.520><c> not</c><00:21:24.240><c> big</c><00:21:24.799><c> companies</c><00:21:25.799><c> are</c><00:21:26.200><c> becoming</c><00:21:26.559><c> more</c>

00:21:26.789 --> 00:21:26.799 align:start position:0%
let not big companies are becoming more
 

00:21:26.799 --> 00:21:29.710 align:start position:0%
let not big companies are becoming more
open<00:21:27.440><c> to</c><00:21:27.640><c> working</c><00:21:27.960><c> with</c><00:21:28.159><c> small</c><00:21:28.799><c> companies</c><00:21:29.120><c> and</c>

00:21:29.710 --> 00:21:29.720 align:start position:0%
open to working with small companies and
 

00:21:29.720 --> 00:21:33.029 align:start position:0%
open to working with small companies and
startups<00:21:30.720><c> uh</c><00:21:31.039><c> for</c><00:21:31.320><c> small</c><00:21:31.799><c> projects</c><00:21:32.799><c> but</c><00:21:32.919><c> when</c>

00:21:33.029 --> 00:21:33.039 align:start position:0%
startups uh for small projects but when
 

00:21:33.039 --> 00:21:34.510 align:start position:0%
startups uh for small projects but when
it<00:21:33.159><c> comes</c><00:21:33.360><c> to</c><00:21:33.559><c> bigger</c><00:21:33.919><c> projects</c><00:21:34.320><c> and</c>

00:21:34.510 --> 00:21:34.520 align:start position:0%
it comes to bigger projects and
 

00:21:34.520 --> 00:21:37.549 align:start position:0%
it comes to bigger projects and
deployments<00:21:35.360><c> and</c><00:21:35.559><c> Mission</c><00:21:36.360><c> critical</c><00:21:37.360><c> then</c>

00:21:37.549 --> 00:21:37.559 align:start position:0%
deployments and Mission critical then
 

00:21:37.559 --> 00:21:39.630 align:start position:0%
deployments and Mission critical then
they<00:21:37.679><c> will</c><00:21:37.880><c> tend</c><00:21:38.120><c> to</c><00:21:38.279><c> want</c><00:21:38.400><c> to</c><00:21:38.600><c> work</c><00:21:39.000><c> with</c><00:21:39.360><c> more</c>

00:21:39.630 --> 00:21:39.640 align:start position:0%
they will tend to want to work with more
 

00:21:39.640 --> 00:21:41.590 align:start position:0%
they will tend to want to work with more
established<00:21:40.159><c> players</c><00:21:40.520><c> more</c><00:21:40.720><c> or</c><00:21:40.919><c> less</c><00:21:41.360><c> or</c>

00:21:41.590 --> 00:21:41.600 align:start position:0%
established players more or less or
 

00:21:41.600 --> 00:21:43.710 align:start position:0%
established players more or less or
bigger<00:21:42.000><c> companies</c><00:21:42.679><c> like</c><00:21:42.840><c> not</c><00:21:43.039><c> a</c><00:21:43.159><c> startup</c><00:21:43.559><c> with</c>

00:21:43.710 --> 00:21:43.720 align:start position:0%
bigger companies like not a startup with
 

00:21:43.720 --> 00:21:46.549 align:start position:0%
bigger companies like not a startup with
five<00:21:44.240><c> people</c><00:21:45.240><c> uh</c><00:21:45.640><c> so</c><00:21:45.880><c> they'll</c><00:21:46.039><c> want</c><00:21:46.159><c> to</c><00:21:46.279><c> see</c><00:21:46.440><c> a</c>

00:21:46.549 --> 00:21:46.559 align:start position:0%
five people uh so they'll want to see a
 

00:21:46.559 --> 00:21:47.510 align:start position:0%
five people uh so they'll want to see a
little<00:21:46.720><c> bit</c>

00:21:47.510 --> 00:21:47.520 align:start position:0%
little bit
 

00:21:47.520 --> 00:21:51.110 align:start position:0%
little bit
more<00:21:48.520><c> uh</c><00:21:49.240><c> assurity</c><00:21:49.880><c> like</c><00:21:50.120><c> Assurance</c><00:21:50.600><c> that</c>

00:21:51.110 --> 00:21:51.120 align:start position:0%
more uh assurity like Assurance that
 

00:21:51.120 --> 00:21:53.990 align:start position:0%
more uh assurity like Assurance that
that<00:21:51.279><c> the</c><00:21:51.640><c> the</c><00:21:51.760><c> company</c><00:21:52.120><c> is</c><00:21:52.360><c> is</c><00:21:52.720><c> is</c><00:21:53.120><c> uh</c><00:21:53.840><c> is</c>

00:21:53.990 --> 00:21:54.000 align:start position:0%
that the the company is is is uh is
 

00:21:54.000 --> 00:21:55.310 align:start position:0%
that the the company is is is uh is
going<00:21:54.159><c> to</c><00:21:54.320><c> be</c>

00:21:55.310 --> 00:21:55.320 align:start position:0%
going to be
 

00:21:55.320 --> 00:21:59.549 align:start position:0%
going to be
around<00:21:56.320><c> um</c><00:21:57.240><c> so</c><00:21:57.600><c> I</c><00:21:57.760><c> think</c><00:21:58.640><c> working</c><00:21:59.039><c> with</c><00:21:59.360><c> with</c>

00:21:59.549 --> 00:21:59.559 align:start position:0%
around um so I think working with with
 

00:21:59.559 --> 00:22:02.230 align:start position:0%
around um so I think working with with
if<00:21:59.679><c> you</c><00:21:59.840><c> if</c><00:21:59.919><c> you</c><00:22:00.039><c> have</c><00:22:00.120><c> a</c><00:22:00.240><c> banking</c><00:22:01.080><c> partner</c><00:22:02.080><c> uh</c>

00:22:02.230 --> 00:22:02.240 align:start position:0%
if you if you have a banking partner uh
 

00:22:02.240 --> 00:22:03.470 align:start position:0%
if you if you have a banking partner uh
and<00:22:02.360><c> a</c><00:22:02.440><c> lot</c><00:22:02.559><c> of</c><00:22:02.640><c> the</c><00:22:02.760><c> banks</c><00:22:03.000><c> have</c><00:22:03.200><c> what</c><00:22:03.360><c> is</c>

00:22:03.470 --> 00:22:03.480 align:start position:0%
and a lot of the banks have what is
 

00:22:03.480 --> 00:22:05.470 align:start position:0%
and a lot of the banks have what is
called<00:22:03.720><c> Innovation</c><00:22:04.240><c> departments</c><00:22:04.799><c> now</c><00:22:05.360><c> and</c>

00:22:05.470 --> 00:22:05.480 align:start position:0%
called Innovation departments now and
 

00:22:05.480 --> 00:22:07.789 align:start position:0%
called Innovation departments now and
they<00:22:05.559><c> are</c><00:22:05.720><c> very</c><00:22:06.120><c> open-minded</c><00:22:07.120><c> find</c><00:22:07.440><c> your</c>

00:22:07.789 --> 00:22:07.799 align:start position:0%
they are very open-minded find your
 

00:22:07.799 --> 00:22:10.430 align:start position:0%
they are very open-minded find your
partner<00:22:08.720><c> find</c><00:22:08.960><c> your</c><00:22:09.240><c> Champion</c><00:22:09.960><c> within</c><00:22:10.279><c> that</c>

00:22:10.430 --> 00:22:10.440 align:start position:0%
partner find your Champion within that
 

00:22:10.440 --> 00:22:12.830 align:start position:0%
partner find your Champion within that
bank<00:22:10.720><c> or</c><00:22:10.880><c> within</c><00:22:11.159><c> that</c><00:22:11.320><c> big</c><00:22:11.520><c> company</c><00:22:12.520><c> and</c><00:22:12.679><c> and</c>

00:22:12.830 --> 00:22:12.840 align:start position:0%
bank or within that big company and and
 

00:22:12.840 --> 00:22:15.470 align:start position:0%
bank or within that big company and and
let<00:22:13.000><c> them</c><00:22:13.159><c> be</c><00:22:13.320><c> your</c><00:22:13.520><c> Champion</c><00:22:14.200><c> internally</c><00:22:15.200><c> and</c>

00:22:15.470 --> 00:22:15.480 align:start position:0%
let them be your Champion internally and
 

00:22:15.480 --> 00:22:17.990 align:start position:0%
let them be your Champion internally and
and<00:22:15.799><c> experiment</c><00:22:16.799><c> and</c><00:22:16.960><c> and</c><00:22:17.080><c> then</c><00:22:17.240><c> go</c><00:22:17.400><c> from</c>

00:22:17.990 --> 00:22:18.000 align:start position:0%
and experiment and and then go from
 

00:22:18.000 --> 00:22:21.190 align:start position:0%
and experiment and and then go from
there<00:22:19.000><c> uh</c><00:22:19.760><c> but</c>

00:22:21.190 --> 00:22:21.200 align:start position:0%
there uh but
 

00:22:21.200 --> 00:22:23.190 align:start position:0%
there uh but
uh<00:22:22.200><c> that</c><00:22:22.360><c> that's</c><00:22:22.480><c> what</c><00:22:22.640><c> I</c><00:22:22.679><c> would</c><00:22:22.799><c> suggest</c><00:22:23.080><c> you</c>

00:22:23.190 --> 00:22:23.200 align:start position:0%
uh that that's what I would suggest you
 

00:22:23.200 --> 00:22:25.269 align:start position:0%
uh that that's what I would suggest you
do<00:22:23.400><c> and</c><00:22:23.520><c> I</c><00:22:23.600><c> think</c><00:22:23.720><c> we're</c><00:22:24.039><c> out</c><00:22:24.200><c> of</c><00:22:24.440><c> time</c><00:22:25.039><c> so</c>

00:22:25.269 --> 00:22:25.279 align:start position:0%
do and I think we're out of time so
 

00:22:25.279 --> 00:22:31.700 align:start position:0%
do and I think we're out of time so
thanks<00:22:25.720><c> again</c><00:22:26.720><c> thank</c><00:22:26.840><c> you</c>

00:22:31.700 --> 00:22:31.710 align:start position:0%
 
 

00:22:31.710 --> 00:22:36.039 align:start position:0%
 
[Music]

