WEBVTT
Kind: captions
Language: en

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[Applause]

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so<00:00:11.570><c> my</c><00:00:11.930><c> name</c><00:00:12.080><c> is</c><00:00:12.110><c> Enrico</c><00:00:12.680><c> Kalina</c><00:00:13.250><c> and</c><00:00:14.050><c> for</c><00:00:15.050><c> the</c>

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so my name is Enrico Kalina and for the
 

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so my name is Enrico Kalina and for the
last<00:00:15.380><c> 25</c><00:00:16.100><c> years</c><00:00:16.130><c> I've</c><00:00:16.640><c> been</c><00:00:17.420><c> basically</c><00:00:18.260><c> doing</c>

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last 25 years I've been basically doing
 

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last 25 years I've been basically doing
one<00:00:19.040><c> thing</c><00:00:19.369><c> is</c><00:00:19.880><c> try</c><00:00:20.300><c> to</c><00:00:20.360><c> convince</c><00:00:20.930><c> companies</c>

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one thing is try to convince companies
 

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one thing is try to convince companies
to<00:00:22.790><c> adopt</c><00:00:23.000><c> different</c><00:00:23.900><c> technologies</c><00:00:24.590><c> to</c>

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to adopt different technologies to
 

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to adopt different technologies to
differ<00:00:25.460><c> years</c><00:00:25.760><c> is</c><00:00:26.000><c> a</c><00:00:26.030><c> long</c><00:00:26.240><c> time</c><00:00:26.300><c> and</c><00:00:27.280><c> so</c><00:00:28.280><c> the</c>

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differ years is a long time and so the
 

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differ years is a long time and so the
technology<00:00:28.760><c> is</c><00:00:29.119><c> actually</c><00:00:29.360><c> changed</c><00:00:30.140><c> over</c><00:00:30.590><c> the</c>

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technology is actually changed over the
 

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technology is actually changed over the
time<00:00:30.740><c> but</c><00:00:31.670><c> there</c><00:00:31.970><c> was</c><00:00:32.059><c> always</c><00:00:32.300><c> like</c><00:00:32.570><c> my</c><00:00:32.840><c> focus</c>

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time but there was always like my focus
 

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time but there was always like my focus
in<00:00:33.410><c> my</c><00:00:33.920><c> business</c><00:00:34.340><c> life</c><00:00:34.370><c> is</c><00:00:34.790><c> always</c><00:00:35.000><c> try</c><00:00:35.360><c> to</c>

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in my business life is always try to
 

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in my business life is always try to
improve<00:00:36.100><c> companies</c><00:00:37.100><c> and</c><00:00:37.370><c> try</c><00:00:37.580><c> to</c><00:00:37.640><c> make</c><00:00:38.239><c> them</c>

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improve companies and try to make them
 

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improve companies and try to make them
adopt<00:00:38.870><c> something</c><00:00:39.170><c> that</c><00:00:39.470><c> change</c><00:00:39.980><c> from</c><00:00:40.309><c> the</c>

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adopt something that change from the
 

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adopt something that change from the
vector<00:00:40.790><c> in</c><00:00:40.910><c> the</c><00:00:41.030><c> way</c><00:00:41.180><c> of</c><00:00:41.449><c> doing</c><00:00:41.900><c> business</c><00:00:42.199><c> so</c>

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vector in the way of doing business so
 

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vector in the way of doing business so
basically<00:00:44.089><c> today</c><00:00:44.420><c> I'm</c><00:00:44.750><c> going</c><00:00:44.930><c> to</c><00:00:44.989><c> talk</c><00:00:45.170><c> about</c>

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basically today I'm going to talk about
 

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basically today I'm going to talk about
two<00:00:45.800><c> things</c><00:00:46.600><c> try</c><00:00:47.600><c> to</c><00:00:47.659><c> explain</c><00:00:48.290><c> a</c><00:00:48.350><c> CEO</c><00:00:49.070><c> CFO</c><00:00:49.670><c> CEO</c>

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two things try to explain a CEO CFO CEO
 

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two things try to explain a CEO CFO CEO
is<00:00:51.110><c> like</c><00:00:51.409><c> the</c><00:00:51.589><c> top</c><00:00:51.890><c> management</c><00:00:52.610><c> or</c><00:00:52.760><c> company</c>

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is like the top management or company
 

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is like the top management or company
okay<00:00:53.900><c> what's</c><00:00:54.170><c> blockchain</c><00:00:54.650><c> and</c><00:00:54.949><c> the</c><00:00:55.580><c> second</c>

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okay what's blockchain and the second
 

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okay what's blockchain and the second
thing<00:00:56.150><c> I'm</c><00:00:56.269><c> trying</c><00:00:56.540><c> to</c><00:00:56.659><c> do</c><00:00:56.839><c> is</c><00:00:57.110><c> also</c><00:00:57.409><c> explain</c>

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thing I'm trying to do is also explain
 

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thing I'm trying to do is also explain
this<00:00:58.430><c> same</c><00:00:59.049><c> kind</c><00:01:00.049><c> of</c><00:01:00.170><c> people</c><00:01:00.589><c> what</c><00:01:01.549><c> they</c><00:01:01.760><c> can</c>

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this same kind of people what they can
 

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this same kind of people what they can
do<00:01:02.600><c> with</c><00:01:02.900><c> the</c><00:01:03.110><c> little</c><00:01:03.440><c> chain</c><00:01:03.799><c> within</c><00:01:04.129><c> the</c>

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do with the little chain within the
 

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do with the little chain within the
company<00:01:04.760><c> now</c><00:01:05.110><c> why</c><00:01:06.110><c> this</c><00:01:06.620><c> actually</c><00:01:07.400><c> matters</c>

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company now why this actually matters
 

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company now why this actually matters
why<00:01:08.119><c> this</c><00:01:08.180><c> is</c><00:01:08.630><c> important</c><00:01:09.290><c> okay</c><00:01:09.560><c> let's</c><00:01:10.520><c> think</c>

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why this is important okay let's think
 

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why this is important okay let's think
about<00:01:11.000><c> it</c><00:01:11.450><c> our</c><00:01:11.570><c> ecosystem</c><00:01:12.560><c> the</c><00:01:12.680><c> blockchain</c>

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about it our ecosystem the blockchain
 

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about it our ecosystem the blockchain
ecosystem<00:01:13.850><c> on</c><00:01:14.360><c> the</c><00:01:14.420><c> hive</c><00:01:14.870><c> of</c><00:01:15.260><c> our</c><00:01:15.790><c> the</c><00:01:16.790><c> Tyrian</c>

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ecosystem on the hive of our the Tyrian
 

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ecosystem on the hive of our the Tyrian
world<00:01:17.600><c> was</c><00:01:17.900><c> like</c><00:01:18.080><c> for</c><00:01:18.230><c> example</c><00:01:18.290><c> crypto</c>

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world was like for example crypto
 

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world was like for example crypto
kitties<00:01:19.280><c> crypto</c><00:01:20.150><c> kitties</c><00:01:20.510><c> in</c><00:01:20.540><c> the</c><00:01:20.840><c> top</c><00:01:21.050><c> ten</c><00:01:21.440><c> it</c>

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kitties crypto kitties in the top ten it
 

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kitties crypto kitties in the top ten it
was<00:01:21.890><c> like</c><00:01:22.070><c> a</c><00:01:22.280><c> hen</c><00:01:22.460><c> like</c><00:01:22.670><c> in</c><00:01:22.880><c> the</c><00:01:23.060><c> high</c><00:01:23.360><c> days</c>

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was like a hen like in the high days
 

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was like a hen like in the high days
they<00:01:23.960><c> are</c><00:01:24.080><c> like</c><00:01:24.400><c> 14,000</c><00:01:25.400><c> daily</c><00:01:26.180><c> users</c><00:01:26.750><c> okay</c><00:01:27.260><c> so</c>

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they are like 14,000 daily users okay so
 

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they are like 14,000 daily users okay so
this<00:01:27.620><c> is</c><00:01:27.800><c> like</c><00:01:27.950><c> we're</c><00:01:28.520><c> talking</c><00:01:28.760><c> about</c><00:01:28.940><c> the</c><00:01:29.120><c> the</c>

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this is like we're talking about the the
 

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this is like we're talking about the the
the<00:01:29.600><c> project</c><00:01:30.290><c> that</c><00:01:30.410><c> made</c><00:01:30.680><c> so</c><00:01:31.100><c> much</c><00:01:31.280><c> impact</c><00:01:31.820><c> on</c>

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the project that made so much impact on
 

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the project that made so much impact on
Haiti<00:01:32.300><c> really</c><00:01:32.690><c> actually</c><00:01:32.810><c> blocked</c><00:01:33.320><c> it</c><00:01:33.500><c> even</c>

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Haiti really actually blocked it even
 

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Haiti really actually blocked it even
for<00:01:34.070><c> a</c><00:01:34.310><c> little</c><00:01:34.550><c> while</c><00:01:34.850><c> for</c><00:01:35.300><c> a</c><00:01:35.360><c> week</c><00:01:35.600><c> and</c><00:01:36.140><c> also</c>

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for a little while for a week and also
 

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for a little while for a week and also
and<00:01:36.860><c> there</c><00:01:37.250><c> was</c><00:01:37.370><c> like</c><00:01:37.520><c> four</c><00:01:37.790><c> thousand</c><00:01:38.410><c> daily</c>

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and there was like four thousand daily
 

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and there was like four thousand daily
users<00:01:40.010><c> okay</c><00:01:40.900><c> companies</c><00:01:41.900><c> usually</c><00:01:42.140><c> have</c><00:01:42.440><c> like</c>

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users okay companies usually have like
 

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users okay companies usually have like
millions<00:01:44.090><c> of</c><00:01:44.300><c> daily</c><00:01:44.780><c> users</c><00:01:45.290><c> so</c><00:01:45.530><c> it's</c>

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millions of daily users so it's
 

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millions of daily users so it's
essential<00:01:46.940><c> for</c><00:01:46.970><c> us</c><00:01:47.300><c> to</c><00:01:47.570><c> think</c><00:01:47.750><c> about</c><00:01:47.930><c> that</c>

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essential for us to think about that
 

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essential for us to think about that
companies<00:01:49.010><c> can</c><00:01:49.610><c> be</c><00:01:49.820><c> like</c><00:01:50.090><c> not</c><00:01:50.360><c> only</c><00:01:50.540><c> one</c>

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companies can be like not only one
 

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companies can be like not only one
customer<00:01:51.200><c> but</c><00:01:51.980><c> they</c><00:01:52.130><c> represent</c><00:01:52.659><c> millions</c><00:01:53.659><c> of</c>

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customer but they represent millions of
 

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customer but they represent millions of
millions<00:01:54.050><c> of</c><00:01:54.500><c> users</c><00:01:54.710><c> so</c><00:01:55.130><c> when</c><00:01:55.310><c> we</c><00:01:55.520><c> focus</c><00:01:55.760><c> about</c>

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millions of users so when we focus about
 

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millions of users so when we focus about
blockchain<00:01:56.570><c> adoption</c><00:01:57.320><c> we</c><00:01:57.860><c> of</c><00:01:58.100><c> course</c><00:01:58.460><c> we</c><00:01:58.610><c> can</c>

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blockchain adoption we of course we can
 

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blockchain adoption we of course we can
all<00:01:59.750><c> talk</c><00:02:00.440><c> with</c><00:02:00.680><c> each</c><00:02:00.710><c> other</c><00:02:00.980><c> and</c><00:02:01.550><c> try</c><00:02:01.790><c> to</c>

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all talk with each other and try to
 

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all talk with each other and try to
to<00:02:02.880><c> do</c><00:02:03.030><c> a</c><00:02:03.270><c> project</c><00:02:03.720><c> that</c><00:02:03.810><c> goes</c><00:02:04.020><c> directly</c><00:02:04.830><c> to</c>

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to do a project that goes directly to
 

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to do a project that goes directly to
user<00:02:05.550><c> but</c><00:02:05.970><c> if</c><00:02:06.240><c> you</c><00:02:06.360><c> think</c><00:02:06.600><c> about</c><00:02:06.720><c> like</c><00:02:07.020><c> going</c>

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user but if you think about like going
 

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user but if you think about like going
to<00:02:07.650><c> the</c><00:02:08.060><c> intermediate</c><00:02:09.060><c> so</c><00:02:09.300><c> you</c><00:02:09.360><c> go</c><00:02:09.720><c> to</c>

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to the intermediate so you go to
 

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to the intermediate so you go to
companies<00:02:10.560><c> then</c><00:02:11.160><c> you</c><00:02:11.310><c> can</c><00:02:11.520><c> like</c><00:02:11.730><c> really</c><00:02:12.120><c> be</c>

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companies then you can like really be
 

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companies then you can like really be
reach<00:02:13.280><c> the</c><00:02:14.660><c> adoption</c><00:02:15.660><c> of</c><00:02:15.750><c> the</c><00:02:15.900><c> chain</c><00:02:16.170><c> adoption</c>

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reach the adoption of the chain adoption
 

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reach the adoption of the chain adoption
in<00:02:16.890><c> a</c><00:02:17.010><c> very</c><00:02:17.340><c> very</c><00:02:17.670><c> fast</c><00:02:17.790><c> way</c><00:02:18.210><c> and</c><00:02:18.690><c> more</c><00:02:18.870><c> easier</c>

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in a very very fast way and more easier
 

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in a very very fast way and more easier
way<00:02:19.560><c> okay</c><00:02:20.070><c> but</c><00:02:20.340><c> this</c><00:02:21.240><c> is</c><00:02:21.390><c> a</c><00:02:22.230><c> now</c><00:02:22.590><c> sounds</c><00:02:23.460><c> good</c>

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way okay but this is a now sounds good
 

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way okay but this is a now sounds good
because<00:02:23.910><c> you</c><00:02:24.150><c> know</c><00:02:24.270><c> I</c><00:02:24.300><c> talk</c><00:02:24.630><c> with</c><00:02:24.810><c> a</c><00:02:24.870><c> company</c>

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because you know I talk with a company
 

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because you know I talk with a company
this<00:02:25.500><c> company</c><00:02:25.560><c> has</c><00:02:25.980><c> two</c><00:02:26.160><c> million</c><00:02:26.370><c> a</c><00:02:26.820><c> user</c><00:02:27.330><c> so</c>

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this company has two million a user so
 

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this company has two million a user so
let's<00:02:28.080><c> move</c><00:02:28.410><c> we</c><00:02:28.740><c> have</c><00:02:28.860><c> like</c><00:02:29.040><c> two</c><00:02:29.220><c> more</c><00:02:29.400><c> media</c>

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let's move we have like two more media
 

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let's move we have like two more media
users<00:02:30.330><c> to</c><00:02:31.320><c> the</c><00:02:31.590><c> etherium</c><00:02:32.250><c> I</c><00:02:32.820><c> can</c><00:02:33.240><c> system</c><00:02:33.690><c> or</c>

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users to the etherium I can system or
 

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users to the etherium I can system or
any<00:02:34.200><c> other</c><00:02:34.350><c> blockchain</c><00:02:34.890><c> and</c><00:02:35.250><c> echo</c><00:02:35.430><c> system</c>

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any other blockchain and echo system
 

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any other blockchain and echo system
yeah<00:02:36.240><c> now</c><00:02:36.510><c> that's</c><00:02:37.050><c> the</c><00:02:37.470><c> that's</c><00:02:38.190><c> not</c><00:02:38.370><c> easy</c><00:02:38.580><c> okay</c>

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yeah now that's the that's not easy okay
 

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yeah now that's the that's not easy okay
this<00:02:39.810><c> is</c><00:02:39.930><c> not</c><00:02:40.020><c> easy</c><00:02:40.200><c> because</c><00:02:40.470><c> I've</c><00:02:40.860><c> been</c><00:02:41.070><c> doing</c>

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this is not easy because I've been doing
 

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this is not easy because I've been doing
this<00:02:41.550><c> for</c><00:02:41.820><c> the</c><00:02:41.910><c> twenty</c><00:02:42.240><c> five</c><00:02:42.390><c> years</c><00:02:42.660><c> and</c>

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this for the twenty five years and
 

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this for the twenty five years and
honestly<00:02:44.130><c> this</c><00:02:44.790><c> is</c><00:02:45.000><c> like</c><00:02:45.030><c> talking</c><00:02:45.750><c> with</c><00:02:45.990><c> the</c>

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honestly this is like talking with the
 

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honestly this is like talking with the
top<00:02:46.530><c> management</c><00:02:46.820><c> it's</c><00:02:47.820><c> very</c><00:02:48.300><c> very</c><00:02:48.810><c> difficult</c>

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top management it's very very difficult
 

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top management it's very very difficult
okay<00:02:49.980><c> so</c><00:02:50.570><c> now</c><00:02:51.570><c> I</c><00:02:51.920><c> wrote</c><00:02:52.920><c> a</c><00:02:52.950><c> loop</c><00:02:53.840><c> because</c><00:02:54.840><c> I</c>

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okay so now I wrote a loop because I
 

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okay so now I wrote a loop because I
couldn't<00:02:56.100><c> I</c><00:02:56.280><c> try</c><00:02:56.670><c> to</c><00:02:56.730><c> really</c><00:02:57.209><c> repeat</c><00:02:57.990><c> repeat</c>

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couldn't I try to really repeat repeat
 

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couldn't I try to really repeat repeat
many<00:02:58.800><c> times</c><00:02:58.920><c> the</c><00:02:59.280><c> same</c><00:02:59.520><c> thing</c><00:02:59.760><c> so</c><00:03:00.030><c> at</c><00:03:00.120><c> the</c><00:03:00.209><c> end</c>

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many times the same thing so at the end
 

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many times the same thing so at the end
I<00:03:00.510><c> said</c><00:03:00.660><c> okay</c><00:03:00.900><c> I'll</c><00:03:01.050><c> route</c><00:03:01.290><c> the</c><00:03:01.440><c> booboo</c><00:03:01.650><c> song</c>

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I said okay I'll route the booboo song
 

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I said okay I'll route the booboo song
it's<00:03:02.220><c> gonna</c><00:03:02.430><c> be</c><00:03:02.550><c> easier</c><00:03:02.970><c> and</c><00:03:03.860><c> okay</c><00:03:04.860><c> so</c><00:03:05.030><c> let's</c>

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it's gonna be easier and okay so let's
 

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it's gonna be easier and okay so let's
see<00:03:06.209><c> like</c><00:03:06.570><c> this</c><00:03:06.750><c> presentation</c><00:03:07.230><c> I</c><00:03:07.560><c> wants</c><00:03:07.830><c> to</c>

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see like this presentation I wants to
 

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see like this presentation I wants to
like<00:03:08.550><c> the</c><00:03:08.940><c> way</c><00:03:09.150><c> I</c><00:03:09.450><c> usually</c><00:03:09.660><c> present</c><00:03:10.410><c> to</c><00:03:10.770><c> CEO</c>

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like the way I usually present to CEO
 

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like the way I usually present to CEO
and<00:03:11.700><c> the</c><00:03:12.270><c> main</c><00:03:12.510><c> thing</c><00:03:12.840><c> to</c><00:03:13.140><c> think</c><00:03:13.410><c> about</c><00:03:13.680><c> like</c>

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and the main thing to think about like
 

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and the main thing to think about like
the<00:03:14.190><c> main</c><00:03:14.430><c> consideration</c><00:03:15.209><c> you</c><00:03:15.330><c> have</c><00:03:15.360><c> to</c><00:03:15.630><c> take</c>

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the main consideration you have to take
 

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the main consideration you have to take
in<00:03:16.020><c> account</c><00:03:16.110><c> when</c><00:03:16.650><c> you</c><00:03:16.739><c> talk</c><00:03:16.950><c> to</c><00:03:17.160><c> CEO</c>

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in account when you talk to CEO
 

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in account when you talk to CEO
it's<00:03:18.180><c> just</c><00:03:18.600><c> they're</c><00:03:19.019><c> like</c><00:03:19.260><c> five</c><00:03:19.980><c> years</c>

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it's just they're like five years
 

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it's just they're like five years
whoa<00:03:21.390><c> baby</c><00:03:22.820><c> exactly</c><00:03:23.820><c> because</c><00:03:24.239><c> they're</c><00:03:24.540><c> super</c>

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whoa baby exactly because they're super
 

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whoa baby exactly because they're super
short<00:03:25.560><c> attention</c><00:03:25.920><c> span</c><00:03:26.489><c> they</c><00:03:27.390><c> absolutely</c><00:03:27.840><c> do</c>

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short attention span they absolutely do
 

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short attention span they absolutely do
not<00:03:28.739><c> understand</c><00:03:29.280><c> anything</c><00:03:29.580><c> you</c><00:03:30.090><c> tell</c><00:03:30.390><c> them</c>

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not understand anything you tell them
 

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not understand anything you tell them
and<00:03:31.050><c> even</c><00:03:31.560><c> if</c><00:03:31.739><c> they</c><00:03:31.980><c> pretend</c><00:03:32.459><c> to</c><00:03:32.610><c> listen</c><00:03:32.910><c> they</c>

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and even if they pretend to listen they
 

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and even if they pretend to listen they
do<00:03:33.480><c> not</c><00:03:33.690><c> listen</c>

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do not listen
 

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do not listen
so<00:03:34.709><c> you</c><00:03:35.250><c> really</c><00:03:35.880><c> need</c><00:03:36.090><c> to</c><00:03:36.390><c> use</c><00:03:36.660><c> the</c><00:03:37.200><c> same</c>

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so you really need to use the same
 

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so you really need to use the same
tricks<00:03:38.280><c> with</c><00:03:38.730><c> a</c><00:03:38.760><c> five</c><00:03:39.060><c> year</c><00:03:39.090><c> old</c><00:03:39.480><c> and</c><00:03:39.660><c> being</c><00:03:40.050><c> a</c>

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tricks with a five year old and being a
 

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tricks with a five year old and being a
father<00:03:40.470><c> okay</c>

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father okay
 

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father okay
I<00:03:41.550><c> exactly</c><00:03:42.209><c> use</c><00:03:42.630><c> the</c><00:03:42.840><c> same</c><00:03:43.050><c> techniques</c><00:03:43.470><c> and</c>

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I exactly use the same techniques and
 

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I exactly use the same techniques and
then<00:03:43.830><c> starting</c><00:03:44.310><c> things</c><00:03:44.550><c> going</c><00:03:44.910><c> on</c><00:03:45.030><c> so</c><00:03:45.560><c> first</c>

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then starting things going on so first
 

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then starting things going on so first
of<00:03:46.680><c> all</c><00:03:46.769><c> you</c><00:03:47.310><c> have</c><00:03:47.430><c> to</c><00:03:47.610><c> make</c><00:03:47.910><c> them</c><00:03:48.120><c> excited</c>

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of all you have to make them excited
 

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of all you have to make them excited
because<00:03:49.470><c> if</c><00:03:49.769><c> you</c><00:03:49.920><c> like</c><00:03:50.130><c> start</c><00:03:50.550><c> like</c><00:03:50.610><c> telling</c>

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because if you like start like telling
 

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because if you like start like telling
the<00:03:51.269><c> story</c><00:03:51.600><c> and</c><00:03:51.900><c> you</c><00:03:52.440><c> just</c><00:03:52.680><c> like</c><00:03:52.860><c> it's</c><00:03:53.280><c> a</c><00:03:53.459><c> story</c>

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the story and you just like it's a story
 

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the story and you just like it's a story
about<00:03:54.000><c> business</c><00:03:54.600><c> say</c><00:03:54.750><c> ah</c><00:03:54.780><c> okay</c><00:03:55.290><c> yeah</c><00:03:55.470><c> yeah</c>

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about business say ah okay yeah yeah
 

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about business say ah okay yeah yeah
sure

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sure
 

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sure
like<00:03:56.540><c> thinking</c><00:03:56.870><c> about</c><00:03:57.080><c> other</c><00:03:57.319><c> things</c><00:03:57.410><c> okay</c><00:03:58.280><c> so</c>

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like thinking about other things okay so
 

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like thinking about other things okay so
you<00:03:59.240><c> have</c><00:03:59.360><c> to</c><00:03:59.390><c> put</c><00:03:59.810><c> this</c><00:04:00.290><c> into</c><00:04:00.620><c> context</c><00:04:01.280><c> the</c>

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you have to put this into context the
 

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you have to put this into context the
suit<00:04:01.640><c> you</c><00:04:01.940><c> have</c><00:04:02.060><c> to</c><00:04:02.180><c> make</c><00:04:02.510><c> it</c><00:04:02.660><c> really</c><00:04:03.140><c> excited</c>

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suit you have to make it really excited
 

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suit you have to make it really excited
for<00:04:03.890><c> them</c><00:04:04.250><c> and</c><00:04:04.490><c> what</c><00:04:05.030><c> is</c><00:04:05.209><c> the</c><00:04:05.390><c> best</c><00:04:05.630><c> thing</c><00:04:05.990><c> it's</c>

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for them and what is the best thing it's
 

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for them and what is the best thing it's
called<00:04:06.830><c> like</c><00:04:07.069><c> exclusion</c><00:04:07.910><c> okay</c><00:04:08.510><c> so</c><00:04:08.930><c> I</c><00:04:08.959><c> know</c>

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called like exclusion okay so I know
 

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called like exclusion okay so I know
it's<00:04:09.500><c> suspect</c><00:04:10.040><c> but</c><00:04:10.250><c> it's</c><00:04:10.459><c> actually</c><00:04:10.910><c> the</c><00:04:11.030><c> best</c>

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it's suspect but it's actually the best
 

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it's suspect but it's actually the best
way<00:04:11.780><c> to</c><00:04:12.319><c> make</c><00:04:13.010><c> them</c><00:04:13.250><c> interested</c><00:04:13.820><c> so</c><00:04:13.940><c> say</c><00:04:14.120><c> that</c>

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way to make them interested so say that
 

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way to make them interested so say that
okay<00:04:14.720><c> now</c><00:04:15.020><c> why</c><00:04:15.680><c> we're</c><00:04:15.980><c> talking</c><00:04:16.340><c> about</c><00:04:16.430><c> the</c>

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okay now why we're talking about the
 

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okay now why we're talking about the
blockchain<00:04:16.850><c> why</c><00:04:17.480><c> because</c><00:04:18.200><c> they've</c><00:04:18.380><c> changed</c>

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blockchain why because they've changed
 

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blockchain why because they've changed
something<00:04:19.220><c> that</c><00:04:19.519><c> happens</c><00:04:19.910><c> once</c><00:04:20.209><c> every</c><00:04:20.480><c> 10</c>

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something that happens once every 10
 

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something that happens once every 10
years<00:04:21.169><c> now</c><00:04:21.769><c> just</c><00:04:22.340><c> maybe</c><00:04:22.520><c> dead</c><00:04:23.060><c> you</c><00:04:23.570><c> get</c><00:04:23.750><c> the</c>

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years now just maybe dead you get the
 

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years now just maybe dead you get the
man<00:04:24.050><c> attention</c><00:04:24.320><c> you</c><00:04:24.890><c> say</c><00:04:25.040><c> what</c><00:04:25.280><c> do</c><00:04:25.340><c> you</c><00:04:25.400><c> mean</c>

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man attention you say what do you mean
 

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man attention you say what do you mean
yeah<00:04:26.030><c> you</c><00:04:26.090><c> know</c><00:04:26.330><c> in</c><00:04:26.660><c> the</c><00:04:26.810><c> 70s</c><00:04:27.440><c> we</c><00:04:27.590><c> have</c><00:04:27.710><c> the</c>

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yeah you know in the 70s we have the
 

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yeah you know in the 70s we have the
mainframes<00:04:28.400><c> that</c><00:04:28.669><c> completely</c><00:04:29.120><c> changed</c><00:04:29.720><c> the</c>

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mainframes that completely changed the
 

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mainframes that completely changed the
way<00:04:29.930><c> the</c><00:04:30.290><c> accounting</c><00:04:30.890><c> was</c><00:04:31.010><c> done</c><00:04:31.220><c> and</c><00:04:31.430><c> then</c><00:04:31.550><c> we</c>

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way the accounting was done and then we
 

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way the accounting was done and then we
had<00:04:31.790><c> to</c><00:04:31.940><c> perceive</c><00:04:32.360><c> the</c><00:04:32.690><c> completely</c><00:04:33.169><c> disrupted</c>

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had to perceive the completely disrupted
 

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had to perceive the completely disrupted
the<00:04:33.980><c> way</c><00:04:34.160><c> the</c><00:04:34.730><c> mainframe</c><00:04:35.330><c> was</c><00:04:35.870><c> used</c><00:04:36.200><c> and</c><00:04:36.440><c> then</c>

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the way the mainframe was used and then
 

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the way the mainframe was used and then
we<00:04:36.710><c> have</c><00:04:36.830><c> the</c><00:04:36.980><c> internet</c><00:04:37.460><c> they</c><00:04:37.580><c> completely</c>

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we have the internet they completely
 

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we have the internet they completely
disrupted<00:04:38.810><c> the</c><00:04:38.930><c> way</c><00:04:39.110><c> that</c><00:04:39.470><c> you</c><00:04:39.980><c> see</c><00:04:40.250><c> and</c><00:04:40.610><c> then</c>

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disrupted the way that you see and then
 

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disrupted the way that you see and then
there<00:04:41.240><c> is</c><00:04:41.360><c> social</c><00:04:41.660><c> and</c><00:04:42.050><c> then</c><00:04:42.200><c> we</c><00:04:42.350><c> have</c><00:04:42.440><c> the</c>

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there is social and then we have the
 

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there is social and then we have the
mobile<00:04:42.890><c> and</c><00:04:43.550><c> you</c><00:04:43.790><c> know</c><00:04:43.970><c> what</c><00:04:44.210><c> what's</c><00:04:45.169><c> going</c><00:04:45.380><c> to</c>

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mobile and you know what what's going to
 

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mobile and you know what what's going to
be<00:04:45.560><c> next</c><00:04:45.770><c> for</c><00:04:46.130><c> the</c><00:04:46.250><c> next</c><00:04:46.460><c> ten</c><00:04:46.910><c> years</c><00:04:46.940><c> it's</c>

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be next for the next ten years it's
 

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be next for the next ten years it's
going<00:04:47.690><c> to</c><00:04:47.780><c> be</c><00:04:47.900><c> the</c><00:04:48.350><c> block</c><00:04:48.620><c> chaining</c><00:04:48.919><c> so</c><00:04:49.640><c> you</c>

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going to be the block chaining so you
 

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going to be the block chaining so you
know<00:04:50.330><c> what</c><00:04:50.600><c> you</c><00:04:51.169><c> absolutely</c><00:04:51.850><c> need</c><00:04:52.850><c> to</c><00:04:53.180><c> take</c>

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know what you absolutely need to take
 

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know what you absolutely need to take
account<00:04:53.780><c> of</c><00:04:53.960><c> the</c><00:04:54.020><c> pill</c><00:04:54.230><c> change</c><00:04:54.470><c> why</c><00:04:54.740><c> not</c>

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account of the pill change why not
 

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account of the pill change why not
because<00:04:55.669><c> you</c><00:04:56.000><c> know</c><00:04:56.150><c> when</c><00:04:56.360><c> this</c><00:04:56.510><c> a</c><00:04:56.600><c> new</c>

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because you know when this a new
 

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because you know when this a new
technology<00:04:57.260><c> comes</c><00:04:57.470><c> along</c><00:04:57.830><c> you</c><00:04:58.280><c> can</c><00:04:58.430><c> be</c><00:04:58.580><c> either</c>

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technology comes along you can be either
 

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technology comes along you can be either
the<00:04:59.000><c> streamer</c><00:04:59.510><c> owner</c><00:04:59.690><c> or</c><00:05:00.169><c> your</c><00:05:00.320><c> leg</c><00:05:00.500><c> gonna</c><00:05:00.919><c> be</c>

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the streamer owner or your leg gonna be
 

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the streamer owner or your leg gonna be
part<00:05:01.520><c> of</c><00:05:01.729><c> the</c><00:05:01.910><c> road</c><00:05:02.090><c> because</c><00:05:02.450><c> other</c><00:05:02.720><c> companies</c>

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part of the road because other companies
 

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part of the road because other companies
will<00:05:03.620><c> gonna</c><00:05:03.860><c> roll</c><00:05:04.580><c> you</c><00:05:04.820><c> down</c><00:05:05.060><c> and</c><00:05:05.450><c> make</c><00:05:05.780><c> you</c>

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will gonna roll you down and make you
 

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will gonna roll you down and make you
have<00:05:06.050><c> really</c><00:05:06.470><c> flat</c><00:05:06.740><c> so</c><00:05:07.280><c> now</c><00:05:07.820><c> we</c><00:05:07.880><c> got</c><00:05:08.270><c> the</c><00:05:08.450><c> CEO</c>

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have really flat so now we got the CEO
 

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have really flat so now we got the CEO
of<00:05:09.169><c> tensions</c><00:05:09.770><c> because</c><00:05:10.070><c> they</c><00:05:10.160><c> say</c><00:05:10.310><c> wow</c><00:05:10.490><c> I</c><00:05:10.669><c> don't</c>

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of tensions because they say wow I don't
 

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of tensions because they say wow I don't
want<00:05:11.060><c> to</c><00:05:11.150><c> be</c><00:05:11.270><c> like</c><00:05:11.450><c> part</c><00:05:11.810><c> of</c><00:05:11.990><c> the</c><00:05:12.140><c> road</c><00:05:12.320><c> I</c><00:05:12.470><c> want</c>

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want to be like part of the road I want
 

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want to be like part of the road I want
to<00:05:12.800><c> be</c><00:05:12.919><c> the</c><00:05:13.070><c> steamroller</c><00:05:13.580><c> I</c><00:05:13.729><c> want</c><00:05:14.030><c> to</c><00:05:14.180><c> be</c><00:05:14.330><c> the</c>

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to be the steamroller I want to be the
 

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to be the steamroller I want to be the
one<00:05:14.630><c> in</c><00:05:14.780><c> charge</c><00:05:14.810><c> we're</c><00:05:15.560><c> talking</c><00:05:15.800><c> about</c><00:05:15.890><c> people</c>

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one in charge we're talking about people
 

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one in charge we're talking about people
there<00:05:16.760><c> are</c><00:05:16.940><c> like</c><00:05:17.180><c> leaders</c><00:05:17.660><c> okay</c><00:05:18.290><c> I</c><00:05:18.500><c> want</c><00:05:18.710><c> to</c><00:05:18.800><c> do</c>

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there are like leaders okay I want to do
 

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there are like leaders okay I want to do
this<00:05:19.100><c> now</c><00:05:19.640><c> once</c><00:05:20.360><c> we</c><00:05:20.630><c> set</c><00:05:21.100><c> the</c><00:05:22.100><c> correct</c><00:05:22.729><c> like</c>

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this now once we set the correct like
 

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this now once we set the correct like
just<00:05:24.200><c> position</c><00:05:24.830><c> of</c><00:05:24.979><c> what</c><00:05:25.220><c> the</c><00:05:25.400><c> blockchain</c><00:05:25.610><c> is</c>

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just position of what the blockchain is
 

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just position of what the blockchain is
that<00:05:26.270><c> we</c><00:05:26.419><c> need</c><00:05:26.570><c> to</c><00:05:26.600><c> what</c><00:05:27.350><c> is</c><00:05:27.470><c> of</c><00:05:27.650><c> the</c><00:05:27.770><c> chain</c><00:05:28.010><c> so</c>

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that we need to what is of the chain so
 

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that we need to what is of the chain so
that's<00:05:28.910><c> probably</c><00:05:29.840><c> a</c><00:05:30.080><c> lot</c><00:05:30.290><c> of</c><00:05:30.350><c> people</c><00:05:30.590><c> who's</c>

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that's probably a lot of people who's
 

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that's probably a lot of people who's
what<00:05:31.310><c> sort</c><00:05:31.610><c> of</c><00:05:31.700><c> chain</c><00:05:31.940><c> but</c><00:05:32.360><c> here</c><00:05:32.930><c> that's</c><00:05:33.229><c> not</c>

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what sort of chain but here that's not
 

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what sort of chain but here that's not
like<00:05:33.800><c> it</c><00:05:34.040><c> for</c><00:05:34.280><c> a</c><00:05:34.310><c> CEO</c><00:05:34.610><c> it's</c><00:05:34.850><c> not</c><00:05:35.000><c> easier</c><00:05:35.330><c> so</c><00:05:35.510><c> we</c>

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like it for a CEO it's not easier so we
 

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like it for a CEO it's not easier so we
talked<00:05:35.840><c> about</c><00:05:35.870><c> the</c><00:05:36.229><c> centralized</c><00:05:36.710><c> trust</c><00:05:37.010><c> and</c>

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talked about the centralized trust and
 

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talked about the centralized trust and
we<00:05:37.729><c> use</c><00:05:38.090><c> a</c><00:05:38.330><c> lot</c><00:05:38.870><c> of</c><00:05:38.900><c> images</c><00:05:39.500><c> because</c><00:05:40.490><c> the</c><00:05:40.880><c> only</c>

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we use a lot of images because the only
 

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we use a lot of images because the only
way<00:05:41.600><c> to</c><00:05:41.630><c> explain</c><00:05:42.260><c> to</c><00:05:42.740><c> them</c><00:05:42.919><c> it's</c><00:05:43.430><c> not</c><00:05:43.610><c> like</c><00:05:43.669><c> the</c>

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way to explain to them it's not like the
 

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way to explain to them it's not like the
words<00:05:44.360><c> that</c><00:05:44.660><c> don't</c><00:05:44.870><c> make</c><00:05:45.110><c> any</c><00:05:45.380><c> sense</c><00:05:45.560><c> to</c><00:05:46.039><c> see</c>

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words that don't make any sense to see
 

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words that don't make any sense to see
you<00:05:46.370><c> so</c><00:05:46.970><c> the</c><00:05:47.479><c> thing</c><00:05:47.750><c> is</c><00:05:47.780><c> you</c><00:05:48.169><c> have</c><00:05:48.260><c> to</c><00:05:48.470><c> show</c>

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you so the thing is you have to show
 

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you so the thing is you have to show
them

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them
 

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them
absolutely<00:05:49.849><c> a</c><00:05:50.059><c> lot</c><00:05:50.089><c> of</c><00:05:50.419><c> pictures</c><00:05:50.659><c> so</c><00:05:50.959><c> we</c>

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absolutely a lot of pictures so we
 

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absolutely a lot of pictures so we
talked<00:05:51.259><c> about</c><00:05:51.379><c> a</c><00:05:51.499><c> situation</c><00:05:51.770><c> in</c><00:05:52.459><c> multiple</c><00:05:52.969><c> and</c>

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talked about a situation in multiple and
 

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talked about a situation in multiple and
distribute<00:05:53.689><c> them</c><00:05:53.899><c> we</c><00:05:54.289><c> talk</c><00:05:54.469><c> about</c><00:05:54.619><c> we</c><00:05:54.949><c> give</c>

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distribute them we talk about we give
 

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distribute them we talk about we give
them<00:05:55.309><c> like</c><00:05:55.550><c> a</c><00:05:55.580><c> little</c><00:05:55.879><c> bit</c><00:05:56.029><c> of</c><00:05:56.179><c> background</c><00:05:56.360><c> so</c>

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them like a little bit of background so
 

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them like a little bit of background so
just<00:05:57.199><c> like</c><00:05:57.349><c> this</c><00:05:57.499><c> guy</c><00:05:57.709><c> named</c><00:05:58.009><c> Satoshi</c><00:05:58.249><c> and</c>

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just like this guy named Satoshi and
 

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just like this guy named Satoshi and
they<00:05:59.300><c> Bitcoin</c><00:05:59.989><c> they</c><00:06:00.499><c> designed</c><00:06:00.889><c> another</c><00:06:01.099><c> guy</c>

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they Bitcoin they designed another guy
 

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they Bitcoin they designed another guy
Kofi<00:06:02.269><c> tally</c><00:06:02.659><c> it</c><00:06:03.019><c> is</c><00:06:03.169><c> like</c><00:06:03.409><c> this</c><00:06:03.589><c> -</c><00:06:03.649><c> group</c><00:06:04.099><c> 2.0</c>

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Kofi tally it is like this - group 2.0
 

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Kofi tally it is like this - group 2.0
kind<00:06:05.360><c> of</c><00:06:05.479><c> a</c><00:06:05.599><c> thing</c><00:06:05.869><c> okay</c>

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kind of a thing okay
 

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kind of a thing okay
and<00:06:06.889><c> then</c><00:06:07.069><c> I</c><00:06:07.309><c> chain</c><00:06:08.029><c> 3.0</c><00:06:08.569><c> it's</c><00:06:08.749><c> gonna</c><00:06:08.929><c> be</c><00:06:09.080><c> all</c>

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and then I chain 3.0 it's gonna be all
 

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and then I chain 3.0 it's gonna be all
about<00:06:09.289><c> the</c><00:06:09.679><c> inter</c><00:06:09.860><c> probabilities</c><00:06:10.580><c> when</c><00:06:10.819><c> I</c>

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about the inter probabilities when I
 

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about the inter probabilities when I
because<00:06:11.209><c> most</c><00:06:11.539><c> Orkut</c><00:06:12.110><c> often</c><00:06:12.379><c> of</c><00:06:12.469><c> course</c><00:06:12.499><c> they</c>

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because most Orkut often of course they
 

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because most Orkut often of course they
do<00:06:13.219><c> an</c><00:06:13.429><c> extra</c><00:06:13.729><c> credit</c><00:06:13.759><c> and</c><00:06:14.419><c> we</c><00:06:14.809><c> don't</c><00:06:15.050><c> use</c><00:06:15.319><c> the</c>

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do an extra credit and we don't use the
 

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do an extra credit and we don't use the
two<00:06:16.550><c> you</c><00:06:17.330><c> see</c><00:06:17.539><c> here</c><00:06:17.809><c> it's</c><00:06:18.080><c> blockchain</c><00:06:18.559><c> 3.0</c><00:06:19.129><c> we</c>

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two you see here it's blockchain 3.0 we
 

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two you see here it's blockchain 3.0 we
don't<00:06:19.489><c> put</c><00:06:19.759><c> it</c><00:06:20.119><c> in</c><00:06:20.389><c> 2.0</c><00:06:21.050><c> because</c><00:06:21.499><c> perhaps</c>

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don't put it in 2.0 because perhaps
 

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don't put it in 2.0 because perhaps
confused<00:06:22.339><c> and</c><00:06:22.490><c> so</c><00:06:22.669><c> next</c><00:06:23.179><c> generation</c><00:06:23.899><c> things</c>

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confused and so next generation things
 

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confused and so next generation things
like<00:06:24.649><c> that</c><00:06:24.889><c> and</c><00:06:25.129><c> we</c><00:06:25.249><c> talked</c><00:06:25.429><c> about</c><00:06:25.669><c> like</c><00:06:25.849><c> the</c>

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like that and we talked about like the
 

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like that and we talked about like the
environment<00:06:27.349><c> friendly</c><00:06:27.649><c> things</c><00:06:28.219><c> like</c><00:06:28.429><c> that</c><00:06:28.610><c> so</c>

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environment friendly things like that so
 

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environment friendly things like that so
things<00:06:29.539><c> that</c><00:06:29.779><c> you</c><00:06:29.929><c> don't</c><00:06:30.199><c> really</c><00:06:30.469><c> go</c><00:06:30.860><c> never</c><00:06:31.189><c> go</c>

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things that you don't really go never go
 

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things that you don't really go never go
technical<00:06:31.939><c> never</c><00:06:32.149><c> use</c><00:06:32.419><c> a</c><00:06:32.449><c> technical</c><00:06:32.839><c> terms</c><00:06:33.830><c> if</c>

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technical never use a technical terms if
 

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technical never use a technical terms if
you<00:06:34.099><c> ever</c><00:06:34.429><c> use</c><00:06:34.699><c> a</c><00:06:34.729><c> technical</c><00:06:35.269><c> term</c><00:06:35.419><c> always</c><00:06:36.019><c> put</c>

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you ever use a technical term always put
 

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you ever use a technical term always put
a<00:06:36.259><c> picture</c><00:06:41.439><c> sensors</c><00:06:42.439><c> which</c><00:06:42.679><c> are</c><00:06:42.829><c> like</c><00:06:43.039><c> it's</c>

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a picture sensors which are like it's
 

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a picture sensors which are like it's
public<00:06:43.639><c> they</c><00:06:43.999><c> will</c><00:06:44.149><c> use</c><00:06:44.269><c> permissionless</c><00:06:44.990><c> and</c>

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public they will use permissionless and
 

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public they will use permissionless and
permission<00:06:46.490><c> it</c><00:06:46.610><c> this</c><00:06:46.999><c> really</c><00:06:47.300><c> scare</c><00:06:48.110><c> people</c>

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permission it this really scare people
 

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permission it this really scare people
because<00:06:49.039><c> the</c><00:06:49.189><c> information</c><00:06:49.759><c> up</c><00:06:49.849><c> so</c><00:06:49.969><c> you</c><00:06:50.059><c> say</c>

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because the information up so you say
 

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because the information up so you say
public<00:06:50.689><c> you</c><00:06:51.199><c> say</c><00:06:51.469><c> private</c><00:06:52.189><c> which</c><00:06:52.489><c> is</c>

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public you say private which is
 

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public you say private which is
basically<00:06:53.029><c> not</c><00:06:53.329><c> about</c><00:06:53.599><c> chaining</c><00:06:53.959><c> or</c><00:06:54.589><c> is</c><00:06:54.800><c> that</c>

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basically not about chaining or is that
 

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basically not about chaining or is that
like<00:06:55.009><c> to</c><00:06:55.399><c> reinforce</c><00:06:55.849><c> the</c><00:06:56.300><c> fact</c><00:06:56.509><c> okay</c><00:06:57.259><c> and</c><00:06:57.559><c> they</c>

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like to reinforce the fact okay and they
 

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like to reinforce the fact okay and they
like<00:06:57.860><c> a</c><00:06:58.099><c> hybrid</c><00:06:58.789><c> you</c><00:06:58.939><c> know</c><00:06:59.029><c> you</c><00:06:59.149><c> can</c><00:06:59.419><c> have</c><00:06:59.599><c> like</c>

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like a hybrid you know you can have like
 

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like a hybrid you know you can have like
some<00:07:00.349><c> sort</c><00:07:00.619><c> of</c><00:07:00.709><c> doing</c><00:07:00.919><c> things</c><00:07:01.159><c> like</c><00:07:01.369><c> that</c><00:07:01.550><c> and</c>

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some sort of doing things like that and
 

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some sort of doing things like that and
then<00:07:02.329><c> make</c><00:07:02.569><c> we</c><00:07:02.959><c> go</c><00:07:03.169><c> to</c><00:07:03.229><c> what</c><00:07:03.889><c> can</c><00:07:04.699><c> a</c><00:07:04.729><c> company</c>

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then make we go to what can a company
 

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then make we go to what can a company
put<00:07:05.389><c> your</c><00:07:05.569><c> chain</c><00:07:05.779><c> now</c><00:07:05.990><c> like</c><00:07:06.499><c> they</c><00:07:06.740><c> really</c><00:07:06.949><c> get</c>

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put your chain now like they really get
 

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put your chain now like they really get
excited<00:07:07.509><c> this</c><00:07:08.509><c> is</c><00:07:08.629><c> a</c><00:07:08.659><c> cool</c><00:07:08.929><c> technology</c><00:07:09.289><c> let's</c>

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excited this is a cool technology let's
 

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excited this is a cool technology let's
see<00:07:10.009><c> what's</c><00:07:10.249><c> going</c><00:07:10.459><c> on</c><00:07:10.610><c> and</c><00:07:10.819><c> then</c><00:07:11.389><c> we</c><00:07:11.599><c> say</c><00:07:11.869><c> okay</c>

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see what's going on and then we say okay
 

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see what's going on and then we say okay
let's<00:07:13.009><c> start</c><00:07:13.309><c> with</c><00:07:13.550><c> the</c><00:07:13.669><c> needs</c><00:07:13.909><c> because</c>

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let's start with the needs because
 

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let's start with the needs because
everywhere<00:07:15.439><c> I</c><00:07:15.769><c> see</c><00:07:16.369><c> in</c><00:07:17.059><c> this</c><00:07:17.240><c> room</c><00:07:17.509><c> and</c><00:07:17.779><c> others</c>

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everywhere I see in this room and others
 

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everywhere I see in this room and others
from<00:07:18.349><c> a</c><00:07:18.529><c> lot</c><00:07:18.769><c> of</c><00:07:18.919><c> people</c><00:07:19.339><c> are</c><00:07:19.490><c> trying</c><00:07:19.610><c> to</c><00:07:19.819><c> make</c>

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from a lot of people are trying to make
 

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from a lot of people are trying to make
solution<00:07:20.839><c> in</c><00:07:21.019><c> search</c><00:07:21.259><c> of</c><00:07:21.319><c> a</c><00:07:21.559><c> problem</c><00:07:21.800><c> that's</c>

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solution in search of a problem that's
 

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solution in search of a problem that's
not<00:07:22.879><c> the</c><00:07:23.269><c> way</c><00:07:23.479><c> you</c><00:07:23.509><c> should</c><00:07:23.929><c> build</c><00:07:24.139><c> things</c>

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not the way you should build things
 

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not the way you should build things
first<00:07:25.219><c> find</c><00:07:25.759><c> the</c><00:07:25.879><c> problem</c><00:07:26.360><c> first</c><00:07:26.659><c> and</c><00:07:26.779><c> then</c>

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first find the problem first and then
 

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first find the problem first and then
build<00:07:27.679><c> the</c><00:07:27.919><c> solution</c><00:07:28.459><c> that's</c><00:07:28.639><c> the</c><00:07:28.909><c> other</c><00:07:29.119><c> way</c>

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build the solution that's the other way
 

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build the solution that's the other way
around<00:07:29.629><c> other</c><00:07:30.559><c> why</c><00:07:30.800><c> is</c><00:07:30.860><c> it</c><00:07:31.069><c> gonna</c><00:07:31.159><c> be</c><00:07:31.339><c> so</c>

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around other why is it gonna be so
 

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around other why is it gonna be so
difficult<00:07:31.819><c> the</c><00:07:32.149><c> best</c><00:07:32.419><c> thing</c><00:07:32.719><c> in</c><00:07:32.899><c> marketing</c><00:07:33.529><c> is</c>

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difficult the best thing in marketing is
 

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difficult the best thing in marketing is
not<00:07:34.159><c> like</c><00:07:34.339><c> try</c><00:07:34.759><c> to</c><00:07:34.789><c> create</c><00:07:35.209><c> something</c><00:07:35.509><c> try</c><00:07:35.839><c> to</c>

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not like try to create something try to
 

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not like try to create something try to
sell<00:07:36.229><c> it</c><00:07:36.259><c> the</c><00:07:36.469><c> best</c><00:07:36.709><c> rule</c><00:07:37.249><c> in</c><00:07:37.429><c> marketing</c><00:07:37.999><c> 25</c>

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sell it the best rule in marketing 25
 

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sell it the best rule in marketing 25
years<00:07:38.990><c> of</c><00:07:39.019><c> experience</c><00:07:39.139><c> do</c><00:07:40.069><c> something</c><00:07:40.969><c> that</c>

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years of experience do something that
 

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years of experience do something that
people<00:07:41.629><c> want</c><00:07:42.499><c> and</c><00:07:42.829><c> they</c><00:07:43.099><c> will</c><00:07:43.279><c> just</c><00:07:43.490><c> buy</c><00:07:43.699><c> it</c>

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people want and they will just buy it
 

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people want and they will just buy it
you<00:07:44.089><c> don't</c><00:07:44.300><c> have</c><00:07:44.360><c> even</c><00:07:44.689><c> to</c><00:07:44.839><c> market</c>

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you don't have even to market
 

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you don't have even to market
because<00:07:45.599><c> the</c><00:07:45.750><c> essence</c><00:07:46.169><c> of</c><00:07:46.289><c> marketing</c><00:07:46.830><c> is</c><00:07:47.099><c> not</c>

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because the essence of marketing is not
 

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because the essence of marketing is not
doing<00:07:47.729><c> marketing</c><00:07:48.270><c> it's</c><00:07:48.629><c> just</c><00:07:48.870><c> like</c><00:07:48.990><c> doing</c>

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doing marketing it's just like doing
 

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doing marketing it's just like doing
people<00:07:49.710><c> want</c><00:07:49.919><c> and</c><00:07:50.250><c> give</c><00:07:50.580><c> it</c><00:07:50.699><c> to</c><00:07:50.729><c> them</c><00:07:50.969><c> that's</c>

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people want and give it to them that's
 

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people want and give it to them that's
it<00:07:51.449><c> deliver</c><00:07:51.780><c> why</c><00:07:52.020><c> they</c><00:07:52.289><c> wanted</c><00:07:52.650><c> it's</c><00:07:53.039><c> so</c><00:07:53.250><c> easy</c>

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it deliver why they wanted it's so easy
 

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it deliver why they wanted it's so easy
please<00:07:54.330><c> do</c><00:07:54.569><c> it</c><00:07:54.719><c> please</c><00:07:55.139><c> so</c><00:07:55.620><c> let's</c><00:07:55.830><c> start</c><00:07:56.009><c> with</c>

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please do it please so let's start with
 

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please do it please so let's start with
the<00:07:56.310><c> needs</c><00:07:56.520><c> I'm</c><00:07:56.819><c> gonna</c><00:07:57.000><c> be</c><00:07:57.300><c> super</c><00:07:57.599><c> faster</c><00:07:58.229><c> okay</c>

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the needs I'm gonna be super faster okay
 

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the needs I'm gonna be super faster okay
and<00:07:59.189><c> and</c><00:07:59.699><c> that's</c><00:08:00.180><c> it</c>

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[Applause]

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you