WEBVTT Kind: captions Language: en 00:00:01.260 --> 00:00:03.970 align:start position:0% cool<00:00:01.650> so<00:00:01.979> how's<00:00:02.790> it<00:00:02.820> going<00:00:03.149> my<00:00:03.419> name<00:00:03.449> is<00:00:03.570> Kevin 00:00:03.970 --> 00:00:03.980 align:start position:0% cool so how's it going my name is Kevin 00:00:03.980 --> 00:00:06.590 align:start position:0% cool so how's it going my name is Kevin today<00:00:04.980> I'm<00:00:05.069> gonna<00:00:05.160> talk<00:00:05.460> about<00:00:05.520> guerilla<00:00:06.270> user 00:00:06.590 --> 00:00:06.600 align:start position:0% today I'm gonna talk about guerilla user 00:00:06.600 --> 00:00:08.570 align:start position:0% today I'm gonna talk about guerilla user research<00:00:07.020> tactics<00:00:07.560> to<00:00:07.980> get<00:00:08.069> mainstream 00:00:08.570 --> 00:00:08.580 align:start position:0% research tactics to get mainstream 00:00:08.580 --> 00:00:11.330 align:start position:0% research tactics to get mainstream adoption<00:00:08.760> for<00:00:09.360> your<00:00:09.480> depth<00:00:09.719> so<00:00:10.559> the<00:00:10.679> original 00:00:11.330 --> 00:00:11.340 align:start position:0% adoption for your depth so the original 00:00:11.340 --> 00:00:12.799 align:start position:0% adoption for your depth so the original version<00:00:11.880> of<00:00:11.940> this<00:00:12.030> presentation<00:00:12.210> actually 00:00:12.799 --> 00:00:12.809 align:start position:0% version of this presentation actually 00:00:12.809 --> 00:00:15.430 align:start position:0% version of this presentation actually focused<00:00:13.380> a<00:00:13.500> bit<00:00:13.530> more<00:00:13.950> in<00:00:14.250> the<00:00:14.280> beginning<00:00:14.670> on 00:00:15.430 --> 00:00:15.440 align:start position:0% focused a bit more in the beginning on 00:00:15.440 --> 00:00:18.820 align:start position:0% focused a bit more in the beginning on some<00:00:16.440> of<00:00:16.590> the<00:00:16.740> user<00:00:16.920> research<00:00:17.340> I've<00:00:17.820> worked<00:00:18.210> on 00:00:18.820 --> 00:00:18.830 align:start position:0% some of the user research I've worked on 00:00:18.830 --> 00:00:22.490 align:start position:0% some of the user research I've worked on globally<00:00:19.830> at<00:00:20.699> Facebook<00:00:21.210> and<00:00:21.359> courts<00:00:21.660> and<00:00:21.930> some 00:00:22.490 --> 00:00:22.500 align:start position:0% globally at Facebook and courts and some 00:00:22.500 --> 00:00:24.019 align:start position:0% globally at Facebook and courts and some lessons<00:00:22.769> to<00:00:23.010> be<00:00:23.130> derived<00:00:23.430> from<00:00:23.640> that<00:00:23.820> for 00:00:24.019 --> 00:00:24.029 align:start position:0% lessons to be derived from that for 00:00:24.029 --> 00:00:27.920 align:start position:0% lessons to be derived from that for blockchain<00:00:24.510> and<00:00:24.949> payments<00:00:25.949> but<00:00:26.480> after<00:00:27.480> doing 00:00:27.920 --> 00:00:27.930 align:start position:0% blockchain and payments but after doing 00:00:27.930 --> 00:00:30.349 align:start position:0% blockchain and payments but after doing some<00:00:28.109> user<00:00:28.320> research<00:00:28.619> of<00:00:28.769> my<00:00:28.920> own<00:00:28.949> a<00:00:29.580> lot<00:00:30.240> of 00:00:30.349 --> 00:00:30.359 align:start position:0% some user research of my own a lot of 00:00:30.359 --> 00:00:31.550 align:start position:0% some user research of my own a lot of people<00:00:30.599> said<00:00:30.750> that<00:00:30.779> the<00:00:30.960> second<00:00:31.289> half<00:00:31.410> of<00:00:31.439> the 00:00:31.550 --> 00:00:31.560 align:start position:0% people said that the second half of the 00:00:31.560 --> 00:00:33.740 align:start position:0% people said that the second half of the presentation<00:00:31.679> just<00:00:32.640> the<00:00:32.730> actual<00:00:33.120> tips<00:00:33.570> and 00:00:33.740 --> 00:00:33.750 align:start position:0% presentation just the actual tips and 00:00:33.750 --> 00:00:35.900 align:start position:0% presentation just the actual tips and tactics<00:00:33.870> were<00:00:34.530> the<00:00:34.649> most<00:00:34.770> useful<00:00:34.980> part<00:00:35.130> so 00:00:35.900 --> 00:00:35.910 align:start position:0% tactics were the most useful part so 00:00:35.910 --> 00:00:37.639 align:start position:0% tactics were the most useful part so this<00:00:36.600> presentation<00:00:37.020> just<00:00:37.230> gonna<00:00:37.469> focus 00:00:37.639 --> 00:00:37.649 align:start position:0% this presentation just gonna focus 00:00:37.649 --> 00:00:40.010 align:start position:0% this presentation just gonna focus entirely<00:00:38.160> on<00:00:38.340> a<00:00:38.610> bunch<00:00:39.329> of<00:00:39.420> things<00:00:39.600> that<00:00:39.840> you 00:00:40.010 --> 00:00:40.020 align:start position:0% entirely on a bunch of things that you 00:00:40.020 --> 00:00:41.930 align:start position:0% entirely on a bunch of things that you could<00:00:40.290> do<00:00:40.440> for<00:00:40.739> your<00:00:40.860> DAP<00:00:41.160> starting<00:00:41.790> tomorrow 00:00:41.930 --> 00:00:41.940 align:start position:0% could do for your DAP starting tomorrow 00:00:41.940 --> 00:00:45.380 align:start position:0% could do for your DAP starting tomorrow to<00:00:42.870> help<00:00:43.200> validate<00:00:43.950> the<00:00:44.399> idea<00:00:44.550> for<00:00:45.030> your<00:00:45.149> DAP 00:00:45.380 --> 00:00:45.390 align:start position:0% to help validate the idea for your DAP 00:00:45.390 --> 00:00:47.569 align:start position:0% to help validate the idea for your DAP and<00:00:45.570> the<00:00:45.690> concept<00:00:46.079> for<00:00:46.200> your<00:00:46.289> DAP<00:00:46.440> and<00:00:46.620> all<00:00:47.309> the 00:00:47.569 --> 00:00:47.579 align:start position:0% and the concept for your DAP and all the 00:00:47.579 --> 00:00:50.270 align:start position:0% and the concept for your DAP and all the way<00:00:47.670> down<00:00:47.700> to<00:00:48.149> launch<00:00:48.829> so<00:00:49.829> a<00:00:49.860> little<00:00:50.070> bit<00:00:50.219> about 00:00:50.270 --> 00:00:50.280 align:start position:0% way down to launch so a little bit about 00:00:50.280 --> 00:00:52.910 align:start position:0% way down to launch so a little bit about me<00:00:50.640> first<00:00:51.120> I've<00:00:51.660> touched<00:00:51.960> user<00:00:52.289> research<00:00:52.739> and 00:00:52.910 --> 00:00:52.920 align:start position:0% me first I've touched user research and 00:00:52.920 --> 00:00:54.830 align:start position:0% me first I've touched user research and data<00:00:53.010> from<00:00:53.489> a<00:00:53.579> few<00:00:53.760> different<00:00:53.850> perspectives<00:00:54.180> I 00:00:54.830 --> 00:00:54.840 align:start position:0% data from a few different perspectives I 00:00:54.840 --> 00:00:57.200 align:start position:0% data from a few different perspectives I cut<00:00:55.379> my<00:00:55.530> teeth<00:00:55.590> spending<00:00:56.340> summers<00:00:56.699> at<00:00:56.940> Google 00:00:57.200 --> 00:00:57.210 align:start position:0% cut my teeth spending summers at Google 00:00:57.210 --> 00:00:59.180 align:start position:0% cut my teeth spending summers at Google as<00:00:57.420> a<00:00:57.480> product<00:00:58.020> data<00:00:58.170> analysts<00:00:58.710> running<00:00:58.980> a<00:00:59.039> lot 00:00:59.180 --> 00:00:59.190 align:start position:0% as a product data analysts running a lot 00:00:59.190 --> 00:01:01.700 align:start position:0% as a product data analysts running a lot of<00:00:59.280> Python<00:00:59.609> data<00:00:59.850> jobs<00:01:00.180> and<00:01:00.629> analyzing<00:01:01.440> user 00:01:01.700 --> 00:01:01.710 align:start position:0% of Python data jobs and analyzing user 00:01:01.710 --> 00:01:04.520 align:start position:0% of Python data jobs and analyzing user data<00:01:01.980> for<00:01:02.309> the<00:01:02.399> Geo<00:01:02.579> commerce<00:01:02.940> team<00:01:03.210> I<00:01:03.870> spent<00:01:04.470> a 00:01:04.520 --> 00:01:04.530 align:start position:0% data for the Geo commerce team I spent a 00:01:04.530 --> 00:01:05.870 align:start position:0% data for the Geo commerce team I spent a summer<00:01:04.650> at<00:01:04.799> Microsoft<00:01:05.280> managing<00:01:05.729> user 00:01:05.870 --> 00:01:05.880 align:start position:0% summer at Microsoft managing user 00:01:05.880 --> 00:01:08.420 align:start position:0% summer at Microsoft managing user research<00:01:06.240> for<00:01:06.420> Cortana<00:01:07.010> then<00:01:08.010> spent<00:01:08.250> a<00:01:08.310> few 00:01:08.420 --> 00:01:08.430 align:start position:0% research for Cortana then spent a few 00:01:08.430 --> 00:01:10.700 align:start position:0% research for Cortana then spent a few years<00:01:08.490> at<00:01:08.850> Facebook<00:01:09.270> working<00:01:10.140> on<00:01:10.290> growth 00:01:10.700 --> 00:01:10.710 align:start position:0% years at Facebook working on growth 00:01:10.710 --> 00:01:13.219 align:start position:0% years at Facebook working on growth products<00:01:11.220> product<00:01:11.729> marketing<00:01:12.180> and<00:01:12.540> helping 00:01:13.219 --> 00:01:13.229 align:start position:0% products product marketing and helping 00:01:13.229 --> 00:01:15.289 align:start position:0% products product marketing and helping drive<00:01:13.650> user<00:01:13.920> research<00:01:14.310> initiatives<00:01:14.790> both<00:01:15.090> on 00:01:15.289 --> 00:01:15.299 align:start position:0% drive user research initiatives both on 00:01:15.299 --> 00:01:17.210 align:start position:0% drive user research initiatives both on the<00:01:15.390> product<00:01:15.869> and<00:01:16.080> perception<00:01:16.770> and<00:01:16.920> sentiment 00:01:17.210 --> 00:01:17.220 align:start position:0% the product and perception and sentiment 00:01:17.220 --> 00:01:19.490 align:start position:0% the product and perception and sentiment side<00:01:17.400> but<00:01:17.820> also<00:01:17.970> across<00:01:18.689> a<00:01:18.840> number<00:01:19.380> of 00:01:19.490 --> 00:01:19.500 align:start position:0% side but also across a number of 00:01:19.500 --> 00:01:22.399 align:start position:0% side but also across a number of different<00:01:19.890> continents<00:01:20.460> and<00:01:21.299> currently<00:01:22.110> I'm<00:01:22.320> a 00:01:22.399 --> 00:01:22.409 align:start position:0% different continents and currently I'm a 00:01:22.409 --> 00:01:24.499 align:start position:0% different continents and currently I'm a product<00:01:22.680> manager<00:01:22.799> quartz<00:01:23.490> work<00:01:23.939> focusing<00:01:24.390> on 00:01:24.499 --> 00:01:24.509 align:start position:0% product manager quartz work focusing on 00:01:24.509 --> 00:01:26.570 align:start position:0% product manager quartz work focusing on memberships<00:01:24.960> and<00:01:25.200> subscriptions<00:01:25.740> and<00:01:26.009> doing 00:01:26.570 --> 00:01:26.580 align:start position:0% memberships and subscriptions and doing 00:01:26.580 --> 00:01:28.460 align:start position:0% memberships and subscriptions and doing a<00:01:26.640> lot<00:01:26.850> of<00:01:26.880> scrappy<00:01:27.540> scrappy<00:01:28.049> startup 00:01:28.460 --> 00:01:28.470 align:start position:0% a lot of scrappy scrappy startup 00:01:28.470 --> 00:01:32.749 align:start position:0% a lot of scrappy scrappy startup research<00:01:29.960> so<00:01:30.960> I<00:01:30.990> guess<00:01:31.380> you<00:01:31.770> know<00:01:31.890> what<00:01:32.579> is 00:01:32.749 --> 00:01:32.759 align:start position:0% research so I guess you know what is 00:01:32.759 --> 00:01:35.060 align:start position:0% research so I guess you know what is user<00:01:33.180> research<00:01:33.630> instead<00:01:34.470> of<00:01:34.560> a<00:01:34.619> dictionary 00:01:35.060 --> 00:01:35.070 align:start position:0% user research instead of a dictionary 00:01:35.070 --> 00:01:36.890 align:start position:0% user research instead of a dictionary definition<00:01:35.280> I<00:01:35.909> think<00:01:35.939> I'll<00:01:36.150> just<00:01:36.299> give<00:01:36.479> you<00:01:36.509> my 00:01:36.890 --> 00:01:36.900 align:start position:0% definition I think I'll just give you my 00:01:36.900 --> 00:01:39.530 align:start position:0% definition I think I'll just give you my own<00:01:37.409> colloquial<00:01:38.310> definition<00:01:38.460> which<00:01:39.119> is<00:01:39.329> a 00:01:39.530 --> 00:01:39.540 align:start position:0% own colloquial definition which is a 00:01:39.540 --> 00:01:41.899 align:start position:0% own colloquial definition which is a bunch<00:01:40.200> of<00:01:40.290> ways<00:01:40.530> that<00:01:41.130> you<00:01:41.490> could<00:01:41.700> interact 00:01:41.899 --> 00:01:41.909 align:start position:0% bunch of ways that you could interact 00:01:41.909 --> 00:01:44.359 align:start position:0% bunch of ways that you could interact with<00:01:42.180> users<00:01:42.680> potential<00:01:43.680> or<00:01:43.770> current<00:01:43.920> users 00:01:44.359 --> 00:01:44.369 align:start position:0% with users potential or current users 00:01:44.369 --> 00:01:47.359 align:start position:0% with users potential or current users that<00:01:45.060> help<00:01:45.329> you<00:01:45.540> understand<00:01:46.290> how<00:01:47.040> they<00:01:47.310> do 00:01:47.359 --> 00:01:47.369 align:start position:0% that help you understand how they do 00:01:47.369 --> 00:01:51.380 align:start position:0% that help you understand how they do things<00:01:47.640> and<00:01:47.970> so<00:01:48.899> these<00:01:49.619> ways<00:01:50.340> or<00:01:50.790> research 00:01:51.380 --> 00:01:51.390 align:start position:0% things and so these ways or research 00:01:51.390 --> 00:01:53.179 align:start position:0% things and so these ways or research methods<00:01:51.810> you<00:01:52.020> could<00:01:52.140> kind<00:01:52.320> of<00:01:52.409> cut<00:01:52.799> in<00:01:53.040> a 00:01:53.179 --> 00:01:53.189 align:start position:0% methods you could kind of cut in a 00:01:53.189 --> 00:01:55.399 align:start position:0% methods you could kind of cut in a variety<00:01:53.430> of<00:01:53.640> different<00:01:54.000> ways<00:01:54.299> you<00:01:55.200> could 00:01:55.399 --> 00:01:55.409 align:start position:0% variety of different ways you could 00:01:55.409 --> 00:01:58.069 align:start position:0% variety of different ways you could think<00:01:55.770> of<00:01:55.890> the<00:01:55.979> methods<00:01:56.369> in<00:01:56.520> terms<00:01:56.790> of<00:01:57.090> what<00:01:58.020> do 00:01:58.069 --> 00:01:58.079 align:start position:0% think of the methods in terms of what do 00:01:58.079 --> 00:02:00.050 align:start position:0% think of the methods in terms of what do they<00:01:58.200> track<00:01:58.500> how<00:01:58.950> do<00:01:59.009> people<00:01:59.520> think<00:01:59.700> or<00:01:59.909> how<00:02:00.000> do 00:02:00.050 --> 00:02:00.060 align:start position:0% they track how do people think or how do 00:02:00.060 --> 00:02:02.510 align:start position:0% they track how do people think or how do people<00:02:00.329> actually<00:02:00.450> behave<00:02:01.020> you<00:02:01.920> could<00:02:02.130> do<00:02:02.310> it 00:02:02.510 --> 00:02:02.520 align:start position:0% people actually behave you could do it 00:02:02.520 --> 00:02:04.490 align:start position:0% people actually behave you could do it by<00:02:02.790> the<00:02:02.850> phase<00:02:03.450> of<00:02:03.719> the<00:02:03.840> development<00:02:03.990> cycle 00:02:04.490 --> 00:02:04.500 align:start position:0% by the phase of the development cycle 00:02:04.500 --> 00:02:06.319 align:start position:0% by the phase of the development cycle that<00:02:04.860> you're<00:02:05.040> in<00:02:05.189> and<00:02:05.369> which<00:02:05.460> tactics<00:02:05.969> map 00:02:06.319 --> 00:02:06.329 align:start position:0% that you're in and which tactics map 00:02:06.329 --> 00:02:08.719 align:start position:0% that you're in and which tactics map best<00:02:06.630> to<00:02:06.810> that<00:02:06.990> you<00:02:07.740> could<00:02:07.890> also<00:02:08.039> do<00:02:08.310> it<00:02:08.340> by<00:02:08.670> the 00:02:08.719 --> 00:02:08.729 align:start position:0% best to that you could also do it by the 00:02:08.729 --> 00:02:10.760 align:start position:0% best to that you could also do it by the context<00:02:09.450> in<00:02:09.599> which<00:02:09.750> the<00:02:09.959> study<00:02:10.140> is<00:02:10.440> actually 00:02:10.760 --> 00:02:10.770 align:start position:0% context in which the study is actually 00:02:10.770 --> 00:02:12.229 align:start position:0% context in which the study is actually taking<00:02:11.099> place<00:02:11.250> don't<00:02:11.790> worry<00:02:11.849> you<00:02:12.030> don't<00:02:12.090> have 00:02:12.229 --> 00:02:12.239 align:start position:0% taking place don't worry you don't have 00:02:12.239 --> 00:02:14.720 align:start position:0% taking place don't worry you don't have to<00:02:12.330> memorize 00:02:14.720 --> 00:02:14.730 align:start position:0% 00:02:14.730 --> 00:02:17.360 align:start position:0% another<00:02:15.569> main<00:02:15.810> split<00:02:16.170> is<00:02:16.380> qualitative<00:02:17.099> versus 00:02:17.360 --> 00:02:17.370 align:start position:0% another main split is qualitative versus 00:02:17.370 --> 00:02:19.970 align:start position:0% another main split is qualitative versus quantitative<00:02:17.989> and<00:02:18.989> for<00:02:19.319> those<00:02:19.470> you<00:02:19.650> didn't 00:02:19.970 --> 00:02:19.980 align:start position:0% quantitative and for those you didn't 00:02:19.980 --> 00:02:21.229 align:start position:0% quantitative and for those you didn't know<00:02:20.099> a<00:02:20.459> lot<00:02:20.520> of<00:02:20.760> user<00:02:20.910> research<00:02:21.060> is 00:02:21.229 --> 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what<00:02:34.200> is<00:02:34.319> guerilla<00:02:35.069> user 00:02:35.630 --> 00:02:35.640 align:start position:0% results so what is guerilla user 00:02:35.640 --> 00:02:38.570 align:start position:0% results so what is guerilla user research<00:02:36.060> that<00:02:36.920> it's<00:02:37.920> basically<00:02:38.160> just<00:02:38.280> a<00:02:38.430> term 00:02:38.570 --> 00:02:38.580 align:start position:0% research that it's basically just a term 00:02:38.580 --> 00:02:42.530 align:start position:0% research that it's basically just a term I<00:02:38.700> made<00:02:38.849> up<00:02:39.000> and<00:02:39.560> what<00:02:40.560> it<00:02:40.650> is<00:02:40.800> is<00:02:41.130> it's<00:02:41.940> being<00:02:42.300> a 00:02:42.530 --> 00:02:42.540 align:start position:0% I made up and what it is is it's being a 00:02:42.540 --> 00:02:44.900 align:start position:0% I made up and what it is is it's being a it's<00:02:43.500> trying<00:02:43.890> to<00:02:43.980> do<00:02:44.099> user<00:02:44.310> research<00:02:44.400> for<00:02:44.819> you 00:02:44.900 --> 00:02:44.910 align:start position:0% it's trying to do user research for you 00:02:44.910 --> 00:02:47.809 align:start position:0% it's trying to do user research for you tap<00:02:45.060> in<00:02:45.239> 2018<00:02:46.049> it's<00:02:46.350> scrapping<00:02:47.130> and<00:02:47.430> clawing 00:02:47.809 --> 00:02:47.819 align:start position:0% tap in 2018 it's scrapping and clawing 00:02:47.819 --> 00:02:50.690 align:start position:0% tap in 2018 it's scrapping and clawing to<00:02:48.630> get<00:02:48.750> any<00:02:49.019> sort<00:02:49.410> of<00:02:49.590> validation<00:02:50.250> for<00:02:50.549> your 00:02:50.690 --> 00:02:50.700 align:start position:0% to get any sort of validation for your 00:02:50.700 --> 00:02:53.330 align:start position:0% to get any sort of validation for your DAP<00:02:51.000> that<00:02:51.390> probably<00:02:51.750> if<00:02:52.260> it<00:02:52.590> has<00:02:52.799> launched<00:02:53.280> an 00:02:53.330 --> 00:02:53.340 align:start position:0% DAP that probably if it has launched an 00:02:53.340 --> 00:02:55.070 align:start position:0% DAP that probably if it has launched an on<00:02:53.430> main<00:02:53.640> yet<00:02:53.850> main<00:02:54.150> that<00:02:54.330> probably<00:02:54.870> doesn't 00:02:55.070 --> 00:02:55.080 align:start position:0% on main yet main that probably doesn't 00:02:55.080 --> 00:02:57.110 align:start position:0% on main yet main that probably doesn't have<00:02:55.170> a<00:02:55.200> ton<00:02:55.440> of<00:02:55.470> users<00:02:55.709> while<00:02:56.549> dealing<00:02:57.000> with 00:02:57.110 --> 00:02:57.120 align:start position:0% have a ton of users while dealing with 00:02:57.120 --> 00:02:59.300 align:start position:0% have a ton of users while dealing with few<00:02:57.360> resources<00:02:57.690> and<00:02:58.319> the<00:02:58.500> dozens<00:02:58.920> of<00:02:59.069> other 00:02:59.300 --> 00:02:59.310 align:start position:0% few resources and the dozens of other 00:02:59.310 --> 00:03:00.949 align:start position:0% few resources and the dozens of other barriers<00:02:59.819> that<00:02:59.970> you<00:03:00.030> face<00:03:00.180> as<00:03:00.630> a<00:03:00.660> blockchain 00:03:00.949 --> 00:03:00.959 align:start position:0% barriers that you face as a blockchain 00:03:00.959 --> 00:03:04.339 align:start position:0% barriers that you face as a blockchain founder<00:03:01.410> in<00:03:01.530> 2018 00:03:04.339 --> 00:03:04.349 align:start position:0% 00:03:04.349 --> 00:03:07.820 align:start position:0% so<00:03:04.739> this<00:03:05.310> is<00:03:05.459> just<00:03:05.640> a<00:03:05.849> quick<00:03:06.630> thing<00:03:07.410> I<00:03:07.560> drew 00:03:07.820 --> 00:03:07.830 align:start position:0% so this is just a quick thing I drew 00:03:07.830 --> 00:03:11.509 align:start position:0% so this is just a quick thing I drew where<00:03:08.450> this<00:03:09.450> is<00:03:09.630> the<00:03:09.750> preferences<00:03:10.319> of<00:03:10.650> a<00:03:11.190> real 00:03:11.509 --> 00:03:11.519 align:start position:0% where this is the preferences of a real 00:03:11.519 --> 00:03:15.440 align:start position:0% where this is the preferences of a real kind<00:03:11.910> of<00:03:12.030> person<00:03:12.599> with<00:03:13.590> an<00:03:13.890> actual<00:03:14.190> problem<00:03:14.489> to 00:03:15.440 --> 00:03:15.450 align:start position:0% kind of person with an actual problem to 00:03:15.450 --> 00:03:16.819 align:start position:0% kind of person with an actual problem to the<00:03:15.540> right<00:03:15.720> is<00:03:15.989> the<00:03:16.230> solution<00:03:16.500> that<00:03:16.739> they're 00:03:16.819 --> 00:03:16.829 align:start position:0% the right is the solution that they're 00:03:16.829 --> 00:03:19.099 align:start position:0% the right is the solution that they're using<00:03:17.190> now<00:03:17.220> they<00:03:17.730> like<00:03:17.940> it<00:03:18.150> slightly<00:03:18.810> to<00:03:19.079> the 00:03:19.099 --> 00:03:19.109 align:start position:0% using now they like it slightly to the 00:03:19.109 --> 00:03:22.310 align:start position:0% using now they like it slightly to the left<00:03:19.400> is<00:03:20.400> your<00:03:20.790> blockchain<00:03:21.540> based<00:03:21.780> solution 00:03:22.310 --> 00:03:22.320 align:start position:0% left is your blockchain based solution 00:03:22.320 --> 00:03:24.199 align:start position:0% left is your blockchain based solution farther<00:03:23.070> to<00:03:23.220> the<00:03:23.250> right<00:03:23.340> it<00:03:23.549> is<00:03:23.640> the<00:03:23.940> more<00:03:24.090> they 00:03:24.199 --> 00:03:24.209 align:start position:0% farther to the right it is the more they 00:03:24.209 --> 00:03:27.890 align:start position:0% farther to the right it is the more they want<00:03:24.420> the<00:03:24.540> solution<00:03:25.430> so<00:03:26.540> you've<00:03:27.540> heard<00:03:27.720> the 00:03:27.890 --> 00:03:27.900 align:start position:0% want the solution so you've heard the 00:03:27.900 --> 00:03:29.780 align:start position:0% want the solution so you've heard the saying<00:03:28.319> that<00:03:28.530> you<00:03:28.890> need<00:03:29.040> to<00:03:29.100> be<00:03:29.220> 10x<00:03:29.609> better 00:03:29.780 --> 00:03:29.790 align:start position:0% saying that you need to be 10x better 00:03:29.790 --> 00:03:31.880 align:start position:0% saying that you need to be 10x better than<00:03:29.970> your<00:03:30.420> competitor<00:03:30.959> in<00:03:31.079> order<00:03:31.319> to<00:03:31.530> get 00:03:31.880 --> 00:03:31.890 align:start position:0% than your competitor in order to get 00:03:31.890 --> 00:03:33.410 align:start position:0% than your competitor in order to get over<00:03:31.920> switching<00:03:32.579> costs<00:03:32.940> in<00:03:33.000> order<00:03:33.120> for<00:03:33.359> the 00:03:33.410 --> 00:03:33.420 align:start position:0% over switching costs in order for the 00:03:33.420 --> 00:03:35.180 align:start position:0% over switching costs in order for the person<00:03:33.750> to<00:03:33.780> actually<00:03:34.230> switch<00:03:34.440> over<00:03:34.590> I've 00:03:35.180 --> 00:03:35.190 align:start position:0% person to actually switch over I've 00:03:35.190 --> 00:03:37.250 align:start position:0% person to actually switch over I've always<00:03:35.489> thought<00:03:35.640> 10x<00:03:36.120> was<00:03:36.359> kind<00:03:36.540> of<00:03:36.600> a<00:03:36.660> lot<00:03:36.810> but 00:03:37.250 --> 00:03:37.260 align:start position:0% always thought 10x was kind of a lot but 00:03:37.260 --> 00:03:40.160 align:start position:0% always thought 10x was kind of a lot but let's<00:03:37.709> charitably<00:03:38.370> say<00:03:38.700> 2x<00:03:39.359> so<00:03:39.959> you're 00:03:40.160 --> 00:03:40.170 align:start position:0% let's charitably say 2x so you're 00:03:40.170 --> 00:03:41.690 align:start position:0% let's charitably say 2x so you're already<00:03:40.440> starting<00:03:40.769> off<00:03:41.040> at<00:03:41.250> a<00:03:41.280> huge 00:03:41.690 --> 00:03:41.700 align:start position:0% already starting off at a huge 00:03:41.700 --> 00:03:44.509 align:start position:0% already starting off at a huge disadvantage<00:03:42.319> you're<00:03:43.319> already<00:03:43.709> twice<00:03:44.190> as<00:03:44.400> far 00:03:44.509 --> 00:03:44.519 align:start position:0% disadvantage you're already twice as far 00:03:44.519 --> 00:03:47.300 align:start position:0% disadvantage you're already twice as far away<00:03:44.730> as<00:03:44.790> you<00:03:44.940> were<00:03:45.060> before<00:03:45.680> just<00:03:46.680> by<00:03:46.889> being<00:03:47.220> a 00:03:47.300 --> 00:03:47.310 align:start position:0% away as you were before just by being a 00:03:47.310 --> 00:03:50.059 align:start position:0% away as you were before just by being a competitor<00:03:47.940> then<00:03:48.780> you<00:03:49.230> introduce<00:03:49.680> the<00:03:49.920> other 00:03:50.059 --> 00:03:50.069 align:start position:0% competitor then you introduce the other 00:03:50.069 --> 00:03:51.680 align:start position:0% competitor then you introduce the other things<00:03:50.370> that<00:03:50.489> are<00:03:50.579> happening<00:03:50.670> you<00:03:51.269> know 00:03:51.680 --> 00:03:51.690 align:start position:0% things that are happening you know 00:03:51.690 --> 00:03:53.509 align:start position:0% things that are happening you know people<00:03:52.200> are<00:03:52.319> skeptical<00:03:52.950> of<00:03:53.069> crypto<00:03:53.400> and 00:03:53.509 --> 00:03:53.519 align:start position:0% people are skeptical of crypto and 00:03:53.519 --> 00:03:55.300 align:start position:0% people are skeptical of crypto and blockchain<00:03:53.730> because<00:03:54.269> the<00:03:54.420> market<00:03:54.750> crash 00:03:55.300 --> 00:03:55.310 align:start position:0% blockchain because the market crash 00:03:55.310 --> 00:03:57.800 align:start position:0% blockchain because the market crash people<00:03:56.310> may<00:03:56.910> not<00:03:57.030> even<00:03:57.180> know<00:03:57.510> that<00:03:57.540> you<00:03:57.750> could 00:03:57.800 --> 00:03:57.810 align:start position:0% people may not even know that you could 00:03:57.810 --> 00:04:00.199 align:start position:0% people may not even know that you could build<00:03:58.049> apps<00:03:58.350> on<00:03:58.590> block<00:03:58.799> chains<00:03:59.160> all<00:03:59.579> the 00:04:00.199 --> 00:04:00.209 align:start position:0% build apps on block chains all the 00:04:00.209 --> 00:04:03.069 align:start position:0% build apps on block chains all the standard<00:04:00.630> exchange<00:04:01.230> and<00:04:01.560> meta<00:04:01.709> mask<00:04:01.950> barriers 00:04:03.069 --> 00:04:03.079 align:start position:0% standard exchange and meta mask barriers 00:04:03.079 --> 00:04:06.110 align:start position:0% standard exchange and meta mask barriers all<00:04:04.079> the<00:04:04.380> UX<00:04:04.799> and<00:04:05.069> copy<00:04:05.280> confusion<00:04:05.910> that<00:04:06.000> has 00:04:06.110 --> 00:04:06.120 align:start position:0% all the UX and copy confusion that has 00:04:06.120 --> 00:04:07.640 align:start position:0% all the UX and copy confusion that has been<00:04:06.269> very<00:04:06.510> well<00:04:06.780> documented<00:04:07.079> and<00:04:07.440> talked 00:04:07.640 --> 00:04:07.650 align:start position:0% been very well documented and talked 00:04:07.650 --> 00:04:09.979 align:start position:0% been very well documented and talked about<00:04:07.920> I'm<00:04:08.760> sure<00:04:08.940> covered<00:04:09.329> very<00:04:09.540> well<00:04:09.600> by<00:04:09.959> a 00:04:09.979 --> 00:04:09.989 align:start position:0% about I'm sure covered very well by a 00:04:09.989 --> 00:04:13.250 align:start position:0% about I'm sure covered very well by a lot<00:04:10.139> of<00:04:10.230> presentations<00:04:10.829> here<00:04:11.630> and<00:04:12.630> also<00:04:12.810> just 00:04:13.250 --> 00:04:13.260 align:start position:0% lot of presentations here and also just 00:04:13.260 --> 00:04:14.990 align:start position:0% lot of presentations here and also just you<00:04:13.590> know<00:04:13.859> if<00:04:14.040> you're<00:04:14.160> a<00:04:14.190> platform<00:04:14.760> that 00:04:14.990 --> 00:04:15.000 align:start position:0% you know if you're a platform that 00:04:15.000 --> 00:04:17.449 align:start position:0% you know if you're a platform that requires<00:04:15.420> regular<00:04:16.410> other<00:04:16.709> people<00:04:17.250> like 00:04:17.449 --> 00:04:17.459 align:start position:0% requires regular other people like 00:04:17.459 --> 00:04:20.509 align:start position:0% requires regular other people like businesses<00:04:18.030> artists<00:04:18.959> musicians<00:04:19.519> you're 00:04:20.509 --> 00:04:20.519 align:start position:0% businesses artists musicians you're 00:04:20.519 --> 00:04:21.800 align:start position:0% businesses artists musicians you're gonna<00:04:20.639> have<00:04:20.760> to<00:04:20.820> convince<00:04:21.090> all<00:04:21.390> of<00:04:21.419> them<00:04:21.630> to 00:04:21.800 --> 00:04:21.810 align:start position:0% gonna have to convince all of them to 00:04:21.810 --> 00:04:23.300 align:start position:0% gonna have to convince all of them to get<00:04:21.959> on<00:04:22.109> and<00:04:22.349> that's<00:04:22.680> going<00:04:22.830> to<00:04:22.890> be<00:04:23.010> really 00:04:23.300 --> 00:04:23.310 align:start position:0% get on and that's going to be really 00:04:23.310 --> 00:04:24.650 align:start position:0% get on and that's going to be really really<00:04:23.700> hard 00:04:24.650 --> 00:04:24.660 align:start position:0% really hard 00:04:24.660 --> 00:04:26.270 align:start position:0% really hard and<00:04:24.750> if<00:04:24.990> you're<00:04:25.140> an<00:04:25.260> enterprise<00:04:25.470> product<00:04:26.130> you 00:04:26.270 --> 00:04:26.280 align:start position:0% and if you're an enterprise product you 00:04:26.280 --> 00:04:27.740 align:start position:0% and if you're an enterprise product you have<00:04:26.310> to<00:04:26.580> convince<00:04:26.910> at<00:04:27.150> least<00:04:27.330> ten<00:04:27.630> different 00:04:27.740 --> 00:04:27.750 align:start position:0% have to convince at least ten different 00:04:27.750 --> 00:04:29.240 align:start position:0% have to convince at least ten different stakeholders<00:04:28.410> within<00:04:28.650> that<00:04:28.770> company<00:04:29.220> that 00:04:29.240 --> 00:04:29.250 align:start position:0% stakeholders within that company that 00:04:29.250 --> 00:04:32.540 align:start position:0% stakeholders within that company that this<00:04:29.670> is<00:04:29.940> real<00:04:30.510> and<00:04:30.540> valuable<00:04:31.440> and<00:04:31.710> secure 00:04:32.540 --> 00:04:32.550 align:start position:0% this is real and valuable and secure 00:04:32.550 --> 00:04:34.400 align:start position:0% this is real and valuable and secure which<00:04:33.000> is<00:04:33.090> gonna<00:04:33.180> be<00:04:33.270> very<00:04:33.540> very<00:04:33.690> hard<00:04:34.140> and<00:04:34.290> so 00:04:34.400 --> 00:04:34.410 align:start position:0% which is gonna be very very hard and so 00:04:34.410 --> 00:04:36.770 align:start position:0% which is gonna be very very hard and so you're<00:04:34.590> basically<00:04:35.010> off<00:04:35.280> the<00:04:35.310> map<00:04:35.670> now<00:04:35.940> that's 00:04:36.770 --> 00:04:36.780 align:start position:0% you're basically off the map now that's 00:04:36.780 --> 00:04:39.260 align:start position:0% you're basically off the map now that's kind<00:04:36.990> of<00:04:37.080> your<00:04:37.650> starting<00:04:38.190> point<00:04:38.430> as<00:04:38.640> someone 00:04:39.260 --> 00:04:39.270 align:start position:0% kind of your starting point as someone 00:04:39.270 --> 00:04:40.550 align:start position:0% kind of your starting point as someone who's<00:04:39.390> building<00:04:39.630> gaps<00:04:40.020> today<00:04:40.230> that<00:04:40.470> are 00:04:40.550 --> 00:04:40.560 align:start position:0% who's building gaps today that are 00:04:40.560 --> 00:04:42.590 align:start position:0% who's building gaps today that are competing<00:04:40.980> with<00:04:41.580> actual<00:04:42.000> centralized 00:04:42.590 --> 00:04:42.600 align:start position:0% competing with actual centralized 00:04:42.600 --> 00:04:46.760 align:start position:0% competing with actual centralized solutions<00:04:44.180> and<00:04:45.180> even<00:04:45.870> developers<00:04:46.440> and<00:04:46.650> those 00:04:46.760 --> 00:04:46.770 align:start position:0% solutions and even developers and those 00:04:46.770 --> 00:04:48.350 align:start position:0% solutions and even developers and those who<00:04:46.950> invest<00:04:47.340> in<00:04:47.430> them<00:04:47.550> don't<00:04:47.670> use<00:04:47.850> DAP<00:04:48.090> so<00:04:48.240> this 00:04:48.350 --> 00:04:48.360 align:start position:0% who invest in them don't use DAP so this 00:04:48.360 --> 00:04:50.690 align:start position:0% who invest in them don't use DAP so this is<00:04:48.450> from<00:04:48.540> a<00:04:48.690> great<00:04:48.990> medium<00:04:49.710> article<00:04:50.010> I<00:04:50.100> read<00:04:50.310> I 00:04:50.690 --> 00:04:50.700 align:start position:0% is from a great medium article I read I 00:04:50.700 --> 00:04:51.980 align:start position:0% is from a great medium article I read I thought<00:04:50.910> it<00:04:51.030> was<00:04:51.120> pretty<00:04:51.270> funny<00:04:51.570> because<00:04:51.810> it 00:04:51.980 --> 00:04:51.990 align:start position:0% thought it was pretty funny because it 00:04:51.990 --> 00:04:54.080 align:start position:0% thought it was pretty funny because it seemed<00:04:52.170> pretty<00:04:52.350> accurate<00:04:53.040> that<00:04:53.310> develop 00:04:54.080 --> 00:04:54.090 align:start position:0% seemed pretty accurate that develop 00:04:54.090 --> 00:04:55.910 align:start position:0% seemed pretty accurate that develop developers<00:04:54.870> who<00:04:54.990> built<00:04:55.200> them<00:04:55.380> and<00:04:55.650> the 00:04:55.910 --> 00:04:55.920 align:start position:0% developers who built them and the 00:04:55.920 --> 00:04:57.320 align:start position:0% developers who built them and the investors<00:04:56.280> who<00:04:56.370> invest<00:04:56.700> in<00:04:56.790> them<00:04:56.970> they<00:04:57.300> just 00:04:57.320 --> 00:04:57.330 align:start position:0% investors who invest in them they just 00:04:57.330 --> 00:04:59.060 align:start position:0% investors who invest in them they just don't<00:04:57.570> even<00:04:57.810> want<00:04:58.050> to<00:04:58.170> use<00:04:58.380> them<00:04:58.560> because<00:04:58.740> it's 00:04:59.060 --> 00:04:59.070 align:start position:0% don't even want to use them because it's 00:04:59.070 --> 00:05:00.710 align:start position:0% don't even want to use them because it's so<00:04:59.160> annoying<00:04:59.580> and<00:04:59.790> hard<00:05:00.000> to<00:05:00.210> do<00:05:00.360> and<00:05:00.570> they<00:05:00.630> have 00:05:00.710 --> 00:05:00.720 align:start position:0% so annoying and hard to do and they have 00:05:00.720 --> 00:05:02.150 align:start position:0% so annoying and hard to do and they have lots<00:05:00.900> of<00:05:00.990> other<00:05:01.080> busy<00:05:01.440> things<00:05:01.650> to<00:05:01.800> do<00:05:01.920> in<00:05:02.040> their 00:05:02.150 --> 00:05:02.160 align:start position:0% lots of other busy things to do in their 00:05:02.160 --> 00:05:05.330 align:start position:0% lots of other busy things to do in their life<00:05:02.340> that's<00:05:02.880> what<00:05:03.060> we're<00:05:03.210> dealing<00:05:03.300> with<00:05:04.340> yeah 00:05:05.330 --> 00:05:05.340 align:start position:0% life that's what we're dealing with yeah 00:05:05.340 --> 00:05:07.130 align:start position:0% life that's what we're dealing with yeah so<00:05:05.730> great<00:05:05.940> so<00:05:06.150> some<00:05:06.450> initial<00:05:06.750> questions<00:05:07.050> you 00:05:07.130 --> 00:05:07.140 align:start position:0% so great so some initial questions you 00:05:07.140 --> 00:05:09.860 align:start position:0% so great so some initial questions you may<00:05:07.260> have<00:05:07.290> thus<00:05:07.710> far<00:05:08.000> so<00:05:09.000> isn't<00:05:09.270> user<00:05:09.450> research 00:05:09.860 --> 00:05:09.870 align:start position:0% may have thus far so isn't user research 00:05:09.870 --> 00:05:11.390 align:start position:0% may have thus far so isn't user research only<00:05:10.110> a<00:05:10.260> thing<00:05:10.530> that<00:05:10.740> big<00:05:10.920> companies<00:05:11.160> and 00:05:11.390 --> 00:05:11.400 align:start position:0% only a thing that big companies and 00:05:11.400 --> 00:05:13.760 align:start position:0% only a thing that big companies and fancy<00:05:12.270> design<00:05:12.600> consulting<00:05:13.170> companies<00:05:13.560> can 00:05:13.760 --> 00:05:13.770 align:start position:0% fancy design consulting companies can 00:05:13.770 --> 00:05:17.480 align:start position:0% fancy design consulting companies can afford<00:05:15.080> no<00:05:16.080> I<00:05:16.320> mean<00:05:16.680> obviously<00:05:17.010> it<00:05:17.160> helps<00:05:17.370> to 00:05:17.480 --> 00:05:17.490 align:start position:0% afford no I mean obviously it helps to 00:05:17.490 --> 00:05:19.370 align:start position:0% afford no I mean obviously it helps to have<00:05:17.580> money<00:05:17.880> as<00:05:18.090> you<00:05:18.390> could<00:05:18.540> see<00:05:18.720> I've<00:05:19.080> been<00:05:19.290> on 00:05:19.370 --> 00:05:19.380 align:start position:0% have money as you could see I've been on 00:05:19.380 --> 00:05:21.160 align:start position:0% have money as you could see I've been on both<00:05:19.560> sides<00:05:19.590> of<00:05:19.950> it<00:05:20.010> so<00:05:20.190> I've<00:05:20.310> seen<00:05:20.490> firsthand 00:05:21.160 --> 00:05:21.170 align:start position:0% both sides of it so I've seen firsthand 00:05:21.170 --> 00:05:23.900 align:start position:0% both sides of it so I've seen firsthand but<00:05:22.170> the<00:05:22.320> problems<00:05:22.680> are<00:05:22.770> kind<00:05:22.920> of<00:05:22.980> different<00:05:23.160> a 00:05:23.900 --> 00:05:23.910 align:start position:0% but the problems are kind of different a 00:05:23.910 --> 00:05:25.460 align:start position:0% but the problems are kind of different a small<00:05:24.510> company<00:05:24.840> you're<00:05:25.080> just<00:05:25.230> trying<00:05:25.440> to 00:05:25.460 --> 00:05:25.470 align:start position:0% small company you're just trying to 00:05:25.470 --> 00:05:26.690 align:start position:0% small company you're just trying to validate<00:05:25.950> your<00:05:26.100> idea<00:05:26.280> at<00:05:26.490> the<00:05:26.580> beginning 00:05:26.690 --> 00:05:26.700 align:start position:0% validate your idea at the beginning 00:05:26.700 --> 00:05:29.510 align:start position:0% validate your idea at the beginning you're<00:05:27.150> just<00:05:27.330> trying<00:05:27.660> to<00:05:27.750> find<00:05:28.590> any<00:05:28.920> time<00:05:29.220> to 00:05:29.510 --> 00:05:29.520 align:start position:0% you're just trying to find any time to 00:05:29.520 --> 00:05:31.790 align:start position:0% you're just trying to find any time to do<00:05:29.700> user<00:05:30.000> research<00:05:30.120> whereas<00:05:31.110> a<00:05:31.140> big<00:05:31.380> companies 00:05:31.790 --> 00:05:31.800 align:start position:0% do user research whereas a big companies 00:05:31.800 --> 00:05:33.710 align:start position:0% do user research whereas a big companies you're<00:05:32.010> more<00:05:32.220> kind<00:05:32.490> of<00:05:32.580> launching<00:05:33.450> new 00:05:33.710 --> 00:05:33.720 align:start position:0% you're more kind of launching new 00:05:33.720 --> 00:05:35.540 align:start position:0% you're more kind of launching new product<00:05:34.230> lines<00:05:34.470> kind<00:05:34.950> of<00:05:35.010> protecting 00:05:35.540 --> 00:05:35.550 align:start position:0% product lines kind of protecting 00:05:35.550 --> 00:05:37.870 align:start position:0% product lines kind of protecting existing<00:05:35.670> products<00:05:36.360> to<00:05:36.480> its<00:05:36.600> competitors<00:05:36.870> etc 00:05:37.870 --> 00:05:37.880 align:start position:0% existing products to its competitors etc 00:05:37.880 --> 00:05:40.310 align:start position:0% existing products to its competitors etc how<00:05:38.880> many<00:05:39.030> of<00:05:39.090> you<00:05:39.180> guys<00:05:39.270> work<00:05:39.750> for<00:05:39.780> a<00:05:39.960> company 00:05:40.310 --> 00:05:40.320 align:start position:0% how many of you guys work for a company 00:05:40.320 --> 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people are consensus<00:05:49.500> or<00:05:49.830> perhaps<00:05:49.980> coinbase<00:05:50.460> or<00:05:51.000> status 00:05:51.430 --> 00:05:51.440 align:start position:0% consensus or perhaps coinbase or status 00:05:51.440 --> 00:05:53.540 align:start position:0% consensus or perhaps coinbase or status which<00:05:52.440> is<00:05:52.560> you<00:05:52.650> know<00:05:52.770> which<00:05:52.890> is<00:05:52.920> good<00:05:53.190> it's 00:05:53.540 --> 00:05:53.550 align:start position:0% which is you know which is good it's 00:05:53.550 --> 00:05:55.460 align:start position:0% which is you know which is good it's like<00:05:53.790> I<00:05:54.000> think<00:05:54.240> we<00:05:54.510> should<00:05:54.630> all<00:05:54.750> aspire<00:05:54.870> to<00:05:55.350> do 00:05:55.460 --> 00:05:55.470 align:start position:0% like I think we should all aspire to do 00:05:55.470 --> 00:05:57.950 align:start position:0% like I think we should all aspire to do that<00:05:55.620> to<00:05:55.890> be<00:05:55.980> honest<00:05:56.250> but<00:05:56.520> I<00:05:56.580> also<00:05:57.420> know<00:05:57.720> that<00:05:57.930> a 00:05:57.950 --> 00:05:57.960 align:start position:0% that to be honest but I also know that a 00:05:57.960 --> 00:05:59.930 align:start position:0% that to be honest but I also know that a lot<00:05:58.110> of<00:05:58.140> you<00:05:58.320> guys<00:05:58.470> are<00:05:58.530> really<00:05:59.250> small<00:05:59.670> and 00:05:59.930 --> 00:05:59.940 align:start position:0% lot of you guys are really small and 00:05:59.940 --> 00:06:01.970 align:start position:0% lot of you guys are really small and just<00:06:00.270> trying<00:06:00.630> to<00:06:00.780> hack<00:06:01.320> and<00:06:01.530> get<00:06:01.620> something 00:06:01.970 --> 00:06:01.980 align:start position:0% just trying to hack and get something 00:06:01.980 --> 00:06:04.520 align:start position:0% just trying to hack and get something out<00:06:02.040> the<00:06:02.220> door<00:06:02.370> so<00:06:02.720> these<00:06:03.720> tactics<00:06:04.200> hopefully 00:06:04.520 --> 00:06:04.530 align:start position:0% out the door so these tactics hopefully 00:06:04.530 --> 00:06:07.550 align:start position:0% out the door so these tactics hopefully should<00:06:04.710> be<00:06:04.830> pretty<00:06:05.010> helpful<00:06:05.930> all<00:06:06.930> right<00:06:07.200> well 00:06:07.550 --> 00:06:07.560 align:start position:0% should be pretty helpful all right well 00:06:07.560 --> 00:06:09.440 align:start position:0% should be pretty helpful all right well we're<00:06:08.070> too<00:06:08.190> small<00:06:08.430> we're<00:06:08.670> short<00:06:08.850> on<00:06:08.970> funds<00:06:09.210> we 00:06:09.440 --> 00:06:09.450 align:start position:0% we're too small we're short on funds we 00:06:09.450 --> 00:06:12.620 align:start position:0% we're too small we're short on funds we can't<00:06:09.690> hire<00:06:09.960> a<00:06:09.990> researcher<00:06:10.850> well<00:06:11.850> so<00:06:12.030> you 00:06:12.620 --> 00:06:12.630 align:start position:0% can't hire a researcher well so you 00:06:12.630 --> 00:06:14.810 align:start position:0% can't hire a researcher well so you don't<00:06:12.750> you<00:06:13.260> may<00:06:13.470> not<00:06:13.680> actually<00:06:13.830> need<00:06:14.340> to<00:06:14.490> hire 00:06:14.810 --> 00:06:14.820 align:start position:0% don't you may not actually need to hire 00:06:14.820 --> 00:06:18.320 align:start position:0% don't you may not actually need to hire a<00:06:15.120> full-time<00:06:15.530> researcher<00:06:16.850> so<00:06:17.850> in<00:06:18.090> terms<00:06:18.240> of 00:06:18.320 --> 00:06:18.330 align:start position:0% a full-time researcher so in terms of 00:06:18.330 --> 00:06:20.870 align:start position:0% a full-time researcher so in terms of finding<00:06:18.930> your<00:06:19.020> researchers<00:06:19.610> so<00:06:20.610> one 00:06:20.870 --> 00:06:20.880 align:start position:0% finding your researchers so one 00:06:20.880 --> 00:06:23.030 align:start position:0% finding your researchers so one aetherium<00:06:21.180> token<00:06:21.600> means<00:06:21.870> you<00:06:22.680> don't<00:06:22.830> have<00:06:22.950> as 00:06:23.030 --> 00:06:23.040 align:start position:0% aetherium token means you don't have as 00:06:23.040 --> 00:06:25.220 align:start position:0% aetherium token means you don't have as many<00:06:23.160> resources<00:06:23.340> for<00:06:24.180> means<00:06:24.630> you<00:06:24.780> have<00:06:24.930> more 00:06:25.220 --> 00:06:25.230 align:start position:0% many resources for means you have more 00:06:25.230 --> 00:06:27.770 align:start position:0% many resources for means you have more resources<00:06:25.590> so<00:06:26.040> when<00:06:27.030> you're<00:06:27.150> pretty<00:06:27.390> small 00:06:27.770 --> 00:06:27.780 align:start position:0% resources so when you're pretty small 00:06:27.780 --> 00:06:30.770 align:start position:0% resources so when you're pretty small five<00:06:28.320> people<00:06:28.710> or<00:06:28.830> less<00:06:29.150> it's<00:06:30.150> gonna<00:06:30.390> have<00:06:30.630> to 00:06:30.770 --> 00:06:30.780 align:start position:0% five people or less it's gonna have to 00:06:30.780 --> 00:06:33.500 align:start position:0% five people or less it's gonna have to be<00:06:30.870> you<00:06:31.110> and<00:06:31.350> that's<00:06:32.190> okay<00:06:32.610> because<00:06:33.000> a<00:06:33.240> lot<00:06:33.479> of 00:06:33.500 --> 00:06:33.510 align:start position:0% be you and that's okay because a lot of 00:06:33.510 --> 00:06:34.640 align:start position:0% be you and that's okay because a lot of the<00:06:33.660> tactics<00:06:34.050> that<00:06:34.110> you'll<00:06:34.260> actually<00:06:34.440> be 00:06:34.640 --> 00:06:34.650 align:start position:0% the tactics that you'll actually be 00:06:34.650 --> 00:06:38.620 align:start position:0% the tactics that you'll actually be doing<00:06:34.979> like<00:06:35.790> interviews<00:06:36.450> surveys 00:06:38.620 --> 00:06:38.630 align:start position:0% doing like interviews surveys 00:06:38.630 --> 00:06:41.200 align:start position:0% doing like interviews surveys usability<00:06:39.110> tests<00:06:39.770> which<00:06:40.730> are<00:06:40.850> just<00:06:41.000> you<00:06:41.150> know 00:06:41.200 --> 00:06:41.210 align:start position:0% usability tests which are just you know 00:06:41.210 --> 00:06:42.820 align:start position:0% usability tests which are just you know kind<00:06:41.540> of<00:06:41.600> walking<00:06:41.870> people<00:06:42.169> through<00:06:42.290> your<00:06:42.590> dap 00:06:42.820 --> 00:06:42.830 align:start position:0% kind of walking people through your dap 00:06:42.830 --> 00:06:44.379 align:start position:0% kind of walking people through your dap and<00:06:43.160> seeing<00:06:43.430> how<00:06:43.580> they<00:06:43.700> respond<00:06:44.060> and<00:06:44.150> giving 00:06:44.379 --> 00:06:44.389 align:start position:0% and seeing how they respond and giving 00:06:44.389 --> 00:06:47.590 align:start position:0% and seeing how they respond and giving them<00:06:44.480> direction<00:06:45.400> those<00:06:46.400> are<00:06:46.669> fairly 00:06:47.590 --> 00:06:47.600 align:start position:0% them direction those are fairly 00:06:47.600 --> 00:06:50.590 align:start position:0% them direction those are fairly accessible<00:06:48.290> to<00:06:48.440> pick<00:06:48.620> up<00:06:48.800> with<00:06:49.280> some<00:06:49.790> study<00:06:50.360> of 00:06:50.590 --> 00:06:50.600 align:start position:0% accessible to pick up with some study of 00:06:50.600 --> 00:06:53.290 align:start position:0% accessible to pick up with some study of the<00:06:50.720> methodology<00:06:51.430> also<00:06:52.430> allow<00:06:52.850> some<00:06:53.150> of<00:06:53.180> the 00:06:53.290 --> 00:06:53.300 align:start position:0% the methodology also allow some of the 00:06:53.300 --> 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well<00:06:58.840> when<00:06:59.840> you<00:06:59.960> get<00:07:00.139> to<00:07:00.200> maybe<00:07:00.889> like<00:07:01.100> ten 00:07:01.930 --> 00:07:01.940 align:start position:0% well when you get to maybe like ten 00:07:01.940 --> 00:07:04.050 align:start position:0% well when you get to maybe like ten fifteen<00:07:02.300> twenty<00:07:02.330> twenty-five<00:07:03.320> people 00:07:04.050 --> 00:07:04.060 align:start position:0% fifteen twenty twenty-five people 00:07:04.060 --> 00:07:07.750 align:start position:0% fifteen twenty twenty-five people probably<00:07:05.060> want<00:07:05.360> your<00:07:05.510> designer<00:07:05.870> or<00:07:06.260> PM<00:07:06.760> you 00:07:07.750 --> 00:07:07.760 align:start position:0% probably want your designer or PM you 00:07:07.760 --> 00:07:10.450 align:start position:0% probably want your designer or PM you hopefully<00:07:08.210> have<00:07:08.330> a<00:07:08.360> designer<00:07:08.690> to<00:07:09.350> spend<00:07:10.280> part 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consultant<00:07:28.370> that<00:07:29.270> cares<00:07:29.479> a<00:07:29.540> lot<00:07:29.660> usually<00:07:30.410> the 00:07:30.700 --> 00:07:30.710 align:start position:0% consultant that cares a lot usually the 00:07:30.710 --> 00:07:33.159 align:start position:0% consultant that cares a lot usually the kind<00:07:31.340> of<00:07:31.520> research<00:07:32.240> a<00:07:32.389> lot<00:07:32.419> and<00:07:32.870> deliver 00:07:33.159 --> 00:07:33.169 align:start position:0% kind of research a lot and deliver 00:07:33.169 --> 00:07:34.600 align:start position:0% kind of research a lot and deliver actionable<00:07:33.500> insights<00:07:34.070> within<00:07:34.340> a<00:07:34.370> time 00:07:34.600 --> 00:07:34.610 align:start position:0% actionable insights within a time 00:07:34.610 --> 00:07:38.140 align:start position:0% actionable insights within a time constraint<00:07:34.970> kind<00:07:35.960> of<00:07:36.340> method<00:07:37.340> helps 00:07:38.140 --> 00:07:38.150 align:start position:0% constraint kind of method helps 00:07:38.150 --> 00:07:43.180 align:start position:0% constraint kind of method helps consultants<00:07:38.810> transition<00:07:39.260> over<00:07:41.979> and<00:07:42.979> if<00:07:43.100> you 00:07:43.180 --> 00:07:43.190 align:start position:0% consultants transition over and if you 00:07:43.190 --> 00:07:44.980 align:start position:0% consultants transition over and if you have<00:07:43.280> a<00:07:43.310> few<00:07:43.490> more<00:07:43.700> people<00:07:43.940> you<00:07:44.750> might<00:07:44.870> be 00:07:44.980 --> 00:07:44.990 align:start position:0% have a few more people you might be 00:07:44.990 --> 00:07:46.450 align:start position:0% have a few more people you might be ready<00:07:45.169> to<00:07:45.229> make<00:07:45.410> your<00:07:45.500> first<00:07:45.560> full<00:07:45.979> time<00:07:46.160> hire 00:07:46.450 --> 00:07:46.460 align:start position:0% ready to make your first full time hire 00:07:46.460 --> 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the<00:07:53.450> experimental<00:07:54.350> social<00:07:54.500> sciences 00:07:55.090 --> 00:07:55.100 align:start position:0% one of the experimental social sciences 00:07:55.100 --> 00:07:58.029 align:start position:0% one of the experimental social sciences and<00:07:55.630> also<00:07:56.630> the<00:07:56.750> practical<00:07:57.080> background<00:07:57.260> having 00:07:58.029 --> 00:07:58.039 align:start position:0% and also the practical background having 00:07:58.039 --> 00:08:00.010 align:start position:0% and also the practical background having some<00:07:58.220> experience<00:07:58.760> at<00:07:58.910> a<00:07:58.940> tech<00:07:59.150> company<00:07:59.300> but 00:08:00.010 --> 00:08:00.020 align:start position:0% some experience at a tech company but 00:08:00.020 --> 00:08:03.279 align:start position:0% some experience at a tech company but that's<00:08:00.169> pretty<00:08:00.590> hard<00:08:00.860> to<00:08:00.979> find<00:08:01.570> my<00:08:02.570> opinion<00:08:03.080> on 00:08:03.279 --> 00:08:03.289 align:start position:0% that's pretty hard to find my opinion on 00:08:03.289 --> 00:08:06.010 align:start position:0% that's pretty hard to find my opinion on two<00:08:03.680> kind<00:08:03.919> of<00:08:04.010> requirements<00:08:04.940> for<00:08:05.150> a<00:08:05.419> full-time 00:08:06.010 --> 00:08:06.020 align:start position:0% two kind of requirements for a full-time 00:08:06.020 --> 00:08:07.240 align:start position:0% two kind of requirements for a full-time research<00:08:06.380> hire<00:08:06.530> that<00:08:06.680> you're<00:08:06.830> making<00:08:06.979> if 00:08:07.240 --> 00:08:07.250 align:start position:0% research hire that you're making if 00:08:07.250 --> 00:08:10.659 align:start position:0% research hire that you're making if you're<00:08:07.370> on<00:08:07.520> a<00:08:07.550> bit<00:08:07.850> of<00:08:07.880> a<00:08:08.030> budget<00:08:08.419> are<00:08:08.740> one<00:08:09.740> make 00:08:10.659 --> 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put 00:08:18.260 --> 00:08:20.080 align:start position:0% aspiring UX researchers often put together<00:08:18.380> a<00:08:18.650> collection<00:08:18.919> of<00:08:19.310> articles<00:08:19.610> or 00:08:20.080 --> 00:08:20.090 align:start position:0% together a collection of articles or 00:08:20.090 --> 00:08:21.279 align:start position:0% together a collection of articles or they<00:08:20.150> walk<00:08:20.360> through<00:08:20.419> the<00:08:20.660> ideation<00:08:21.260> process 00:08:21.279 --> 00:08:21.289 align:start position:0% they walk through the ideation process 00:08:21.289 --> 00:08:23.290 align:start position:0% they walk through the ideation process they<00:08:22.010> walk<00:08:22.220> through<00:08:22.250> user<00:08:22.610> interviews<00:08:23.030> they 00:08:23.290 --> 00:08:23.300 align:start position:0% they walk through user interviews they 00:08:23.300 --> 00:08:25.390 align:start position:0% they walk through user interviews they did<00:08:23.539> they<00:08:24.020> document<00:08:24.500> you<00:08:24.830> know<00:08:24.950> their<00:08:25.190> thought 00:08:25.390 --> 00:08:25.400 align:start position:0% did they document you know their thought 00:08:25.400 --> 00:08:27.550 align:start position:0% did they document you know their thought process<00:08:25.820> and<00:08:25.850> that's<00:08:26.750> helpful<00:08:27.169> just<00:08:27.320> because 00:08:27.550 --> 00:08:27.560 align:start position:0% process and that's helpful just because 00:08:27.560 --> 00:08:29.020 align:start position:0% process and that's helpful just because you<00:08:27.650> could<00:08:27.770> actually<00:08:27.919> evaluate<00:08:28.190> their 00:08:29.020 --> 00:08:29.030 align:start position:0% you could actually evaluate their 00:08:29.030 --> 00:08:32.290 align:start position:0% you could actually evaluate their aptitude<00:08:29.630> and<00:08:29.840> also<00:08:30.590> because<00:08:31.120> it's<00:08:32.120> just 00:08:32.290 --> 00:08:32.300 align:start position:0% aptitude and also because it's just 00:08:32.300 --> 00:08:34.149 align:start position:0% aptitude and also because it's just proof<00:08:32.599> of<00:08:32.780> commitment<00:08:33.349> as<00:08:33.500> opposed<00:08:33.890> to<00:08:34.010> just 00:08:34.149 --> 00:08:34.159 align:start position:0% proof of commitment as opposed to just 00:08:34.159 --> 00:08:35.920 align:start position:0% proof of commitment as opposed to just some<00:08:34.279> theoretical<00:08:35.060> thing<00:08:35.360> they're<00:08:35.599> like<00:08:35.750> hey 00:08:35.920 --> 00:08:35.930 align:start position:0% some theoretical thing they're like hey 00:08:35.930 --> 00:08:37.659 align:start position:0% some theoretical thing they're like hey i'm<00:08:36.110> like<00:08:36.289> a<00:08:36.320> product<00:08:36.680> manager<00:08:36.950> and<00:08:37.310> i<00:08:37.370> might 00:08:37.659 --> 00:08:37.669 align:start position:0% i'm like a product manager and i might 00:08:37.669 --> 00:08:39.339 align:start position:0% i'm like a product manager and i might want<00:08:37.969> to<00:08:38.060> do<00:08:38.180> research<00:08:38.390> you<00:08:38.930> know<00:08:39.050> convince 00:08:39.339 --> 00:08:39.349 align:start position:0% want to do research you know convince 00:08:39.349 --> 00:08:41.680 align:start position:0% want to do research you know convince you<00:08:39.620> in<00:08:39.709> the<00:08:39.800> interview<00:08:40.089> and<00:08:41.089> then<00:08:41.240> also<00:08:41.360> some 00:08:41.680 --> 00:08:41.690 align:start position:0% you in the interview and then also some 00:08:41.690 --> 00:08:43.449 align:start position:0% you in the interview and then also some professional<00:08:42.169> work<00:08:42.320> experience<00:08:42.500> i<00:08:43.130> think 00:08:43.449 --> 00:08:43.459 align:start position:0% professional work experience i think 00:08:43.459 --> 00:08:46.180 align:start position:0% professional work experience i think would<00:08:44.060> help<00:08:44.300> just<00:08:44.630> because<00:08:44.950> you<00:08:45.950> need<00:08:46.130> this 00:08:46.180 --> 00:08:46.190 align:start position:0% would help just because you need this 00:08:46.190 --> 00:08:48.940 align:start position:0% would help just because you need this person<00:08:46.459> to<00:08:46.730> execute<00:08:47.209> for<00:08:47.240> you<00:08:47.450> now<00:08:47.750> or<00:08:48.050> your 00:08:48.940 --> 00:08:48.950 align:start position:0% person to execute for you now or your 00:08:48.950 --> 00:08:51.010 align:start position:0% person to execute for you now or your dap<00:08:49.190> might<00:08:49.850> be<00:08:49.970> done 00:08:51.010 --> 00:08:51.020 align:start position:0% dap might be done 00:08:51.020 --> 00:08:54.250 align:start position:0% dap might be done and<00:08:51.110> often<00:08:52.040> people<00:08:53.029> who<00:08:53.600> have<00:08:53.870> been<00:08:54.080> in<00:08:54.200> a 00:08:54.250 --> 00:08:54.260 align:start position:0% and often people who have been in a 00:08:54.260 --> 00:08:55.690 align:start position:0% and often people who have been in a professional<00:08:54.380> work<00:08:54.860> setting<00:08:55.220> are<00:08:55.310> just<00:08:55.339> more 00:08:55.690 --> 00:08:55.700 align:start position:0% professional work setting are just more 00:08:55.700 --> 00:08:57.370 align:start position:0% professional work setting are just more familiar<00:08:55.850> with<00:08:56.300> the<00:08:56.420> types<00:08:56.630> of<00:08:56.750> constraints 00:08:57.370 --> 00:08:57.380 align:start position:0% familiar with the types of constraints 00:08:57.380 --> 00:08:58.720 align:start position:0% familiar with the types of constraints that<00:08:57.589> they<00:08:57.649> have<00:08:57.770> to<00:08:57.860> work<00:08:57.980> under<00:08:58.130> it's<00:08:58.580> not<00:08:58.700> a 00:08:58.720 --> 00:08:58.730 align:start position:0% that they have to work under it's not a 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example if you have ico funds<00:09:06.170> and<00:09:06.470> hopefully<00:09:06.800> they<00:09:06.950> haven't<00:09:07.279> been 00:09:07.440 --> 00:09:07.450 align:start position:0% funds and hopefully they haven't been 00:09:07.450 --> 00:09:10.660 align:start position:0% funds and hopefully they haven't been siphoned<00:09:08.450> off<00:09:08.570> through<00:09:09.290> a<00:09:09.649> smart<00:09:10.010> contract<00:09:10.160> by 00:09:10.660 --> 00:09:10.670 align:start position:0% siphoned off through a smart contract by 00:09:10.670 --> 00:09:14.170 align:start position:0% siphoned off through a smart contract by anonymous<00:09:10.940> CEO<00:09:12.160> you<00:09:13.160> I<00:09:13.520> think<00:09:13.760> it'd<00:09:13.940> be<00:09:13.970> good 00:09:14.170 --> 00:09:14.180 align:start position:0% anonymous CEO you I think it'd be good 00:09:14.180 --> 00:09:16.000 align:start position:0% anonymous CEO you I think it'd be good to<00:09:14.330> poach<00:09:14.630> an<00:09:14.810> experienced<00:09:15.260> user<00:09:15.470> researcher 00:09:16.000 --> 00:09:16.010 align:start position:0% to poach an experienced user researcher 00:09:16.010 --> 00:09:17.860 align:start position:0% to poach an experienced user researcher from<00:09:16.550> a<00:09:16.880> tech<00:09:17.149> company<00:09:17.300> or<00:09:17.600> design 00:09:17.860 --> 00:09:17.870 align:start position:0% from a tech company or design 00:09:17.870 --> 00:09:20.139 align:start position:0% from a tech company or design consultancy<00:09:18.440> especially<00:09:19.370> if<00:09:19.580> you're<00:09:19.820> doing<00:09:19.940> a 00:09:20.139 --> 00:09:20.149 align:start position:0% consultancy especially if you're doing a 00:09:20.149 --> 00:09:22.780 align:start position:0% consultancy especially if you're doing a lot<00:09:20.330> of<00:09:20.540> upfront<00:09:20.930> idea<00:09:21.890> validation<00:09:22.580> and 00:09:22.780 --> 00:09:22.790 align:start position:0% lot of upfront idea validation and 00:09:22.790 --> 00:09:25.510 align:start position:0% lot of upfront idea validation and generative<00:09:23.360> research<00:09:23.860> because<00:09:24.860> in<00:09:25.220> terms<00:09:25.310> of 00:09:25.510 --> 00:09:25.520 align:start position:0% generative research because in terms of 00:09:25.520 --> 00:09:27.880 align:start position:0% generative research because in terms of evaluating<00:09:26.000> concepts<00:09:26.480> from<00:09:26.660> scratch<00:09:26.990> it's 00:09:27.880 --> 00:09:27.890 align:start position:0% evaluating concepts from scratch it's 00:09:27.890 --> 00:09:29.620 align:start position:0% evaluating concepts from scratch it's really<00:09:28.130> hard<00:09:28.339> to<00:09:28.459> beat<00:09:28.610> a<00:09:28.820> lot<00:09:29.180> of<00:09:29.300> actual 00:09:29.620 --> 00:09:29.630 align:start position:0% really hard to beat a lot of actual 00:09:29.630 --> 00:09:33.850 align:start position:0% really hard to beat a lot of actual practical<00:09:29.959> experience<00:09:31.330> all<00:09:32.330> right<00:09:32.540> so<00:09:32.930> okay 00:09:33.850 --> 00:09:33.860 align:start position:0% practical experience all right so okay 00:09:33.860 --> 00:09:36.190 align:start position:0% practical experience all right so okay we<00:09:34.399> could<00:09:34.640> find<00:09:35.209> someone<00:09:35.540> but<00:09:35.779> it's<00:09:35.899> expensive 00:09:36.190 --> 00:09:36.200 align:start position:0% we could find someone but it's expensive 00:09:36.200 --> 00:09:38.320 align:start position:0% we could find someone but it's expensive still<00:09:36.620> I<00:09:36.890> don't<00:09:37.279> have<00:09:37.370> money<00:09:37.640> for<00:09:37.760> all<00:09:38.089> these 00:09:38.320 --> 00:09:38.330 align:start position:0% still I don't have money for all these 00:09:38.330 --> 00:09:41.190 align:start position:0% still I don't have money for all these things<00:09:38.660> that<00:09:38.810> you<00:09:38.930> need<00:09:39.110> for<00:09:39.140> research<00:09:39.850> well 00:09:41.190 --> 00:09:41.200 align:start position:0% things that you need for research well 00:09:41.200 --> 00:09:45.579 align:start position:0% things that you need for research well you<00:09:42.200> really<00:09:42.410> don't<00:09:42.920> need<00:09:43.250> much<00:09:44.290> so<00:09:45.290> this<00:09:45.410> is 00:09:45.579 --> 00:09:45.589 align:start position:0% you really don't need much so this is 00:09:45.589 --> 00:09:47.139 align:start position:0% you really don't need much so this is just<00:09:45.770> a<00:09:45.860> quick<00:09:46.100> example<00:09:46.310> of<00:09:46.790> some<00:09:46.970> of<00:09:47.060> the 00:09:47.139 --> 00:09:47.149 align:start position:0% just a quick example of some of the 00:09:47.149 --> 00:09:49.630 align:start position:0% just a quick example of some of the tools<00:09:47.450> and<00:09:47.930> pretty<00:09:48.860> much<00:09:49.010> all<00:09:49.190> of<00:09:49.220> these<00:09:49.430> are 00:09:49.630 --> 00:09:49.640 align:start position:0% tools and pretty much all of these are 00:09:49.640 --> 00:09:51.790 align:start position:0% tools and pretty much all of these are free<00:09:49.940> a<00:09:50.390> lot<00:09:50.870> of<00:09:50.959> these<00:09:51.020> are<00:09:51.140> even<00:09:51.350> just<00:09:51.500> Google 00:09:51.790 --> 00:09:51.800 align:start position:0% free a lot of these are even just Google 00:09:51.800 --> 00:09:52.930 align:start position:0% free a lot of these are even just Google sweet<00:09:52.070> products<00:09:52.459> that<00:09:52.610> you<00:09:52.670> could<00:09:52.790> use<00:09:52.910> for 00:09:52.930 --> 00:09:52.940 align:start position:0% sweet products that you could use for 00:09:52.940 --> 00:09:55.180 align:start position:0% sweet products that you could use for free<00:09:53.270> we<00:09:53.870> at<00:09:53.990> courts<00:09:54.350> use<00:09:54.589> a<00:09:54.620> good<00:09:54.890> chunk<00:09:55.100> of 00:09:55.180 --> 00:09:55.190 align:start position:0% free we at courts use a good chunk of 00:09:55.190 --> 00:09:57.490 align:start position:0% free we at courts use a good chunk of these<00:09:55.420> and<00:09:56.420> don't<00:09:56.899> you<00:09:57.079> don't<00:09:57.200> have<00:09:57.290> to<00:09:57.380> like 00:09:57.490 --> 00:09:57.500 align:start position:0% these and don't you don't have to like 00:09:57.500 --> 00:10:00.120 align:start position:0% these and don't you don't have to like memorize<00:09:58.070> these<00:09:58.310> I'll<00:09:59.000> find<00:09:59.420> some<00:09:59.660> way<00:09:59.690> to 00:10:00.120 --> 00:10:00.130 align:start position:0% memorize these I'll find some way to 00:10:00.130 --> 00:10:03.220 align:start position:0% memorize these I'll find some way to chair<00:10:01.130> slides<00:10:01.430> after<00:10:02.000> but<00:10:02.570> I<00:10:02.600> think<00:10:02.779> the<00:10:02.870> idea 00:10:03.220 --> 00:10:03.230 align:start position:0% chair slides after but I think the idea 00:10:03.230 --> 00:10:04.750 align:start position:0% chair slides after but I think the idea is<00:10:03.320> that<00:10:03.620> there's<00:10:03.829> really<00:10:03.890> nothing<00:10:04.490> stopping 00:10:04.750 --> 00:10:04.760 align:start position:0% is that there's really nothing stopping 00:10:04.760 --> 00:10:07.300 align:start position:0% is that there's really nothing stopping you<00:10:05.060> from<00:10:05.360> right<00:10:05.839> after<00:10:06.050> this<00:10:06.350> talk<00:10:06.649> setting 00:10:07.300 --> 00:10:07.310 align:start position:0% you from right after this talk setting 00:10:07.310 --> 00:10:09.819 align:start position:0% you from right after this talk setting up<00:10:07.459> your<00:10:07.610> own<00:10:07.790> user<00:10:08.120> research<00:10:08.540> stack<00:10:08.899> it's 00:10:09.819 --> 00:10:09.829 align:start position:0% up your own user research stack it's 00:10:09.829 --> 00:10:11.829 align:start position:0% up your own user research stack it's just<00:10:10.010> screen<00:10:10.279> sharing<00:10:10.579> video<00:10:11.089> conferencing 00:10:11.829 --> 00:10:11.839 align:start position:0% just screen sharing video conferencing 00:10:11.839 --> 00:10:14.260 align:start position:0% just screen sharing video conferencing survey<00:10:12.500> tools<00:10:12.829> actually<00:10:13.550> scheduling<00:10:14.060> is<00:10:14.180> the 00:10:14.260 --> 00:10:14.270 align:start position:0% survey tools actually scheduling is the 00:10:14.270 --> 00:10:15.850 align:start position:0% survey tools actually scheduling is the most<00:10:14.450> is<00:10:14.750> one<00:10:15.020> of<00:10:15.110> the<00:10:15.170> most<00:10:15.290> important<00:10:15.680> ones 00:10:15.850 --> 00:10:15.860 align:start position:0% most is one of the most important ones 00:10:15.860 --> 00:10:17.440 align:start position:0% most is one of the most important ones here<00:10:16.100> if<00:10:16.279> you<00:10:16.370> share<00:10:16.610> your<00:10:16.640> Google<00:10:17.029> Calendar 00:10:17.440 --> 00:10:17.450 align:start position:0% here if you share your Google Calendar 00:10:17.450 --> 00:10:20.139 align:start position:0% here if you share your Google Calendar link<00:10:17.720> the<00:10:18.230> other<00:10:18.260> person<00:10:18.829> can<00:10:18.950> kind<00:10:19.130> of<00:10:19.190> ask 00:10:20.139 --> 00:10:20.149 align:start position:0% link the other person can kind of ask 00:10:20.149 --> 00:10:22.090 align:start position:0% link the other person can kind of ask ask<00:10:20.570> you<00:10:20.779> for<00:10:20.959> a<00:10:20.990> meeting<00:10:21.170> or<00:10:21.470> propose<00:10:21.800> a<00:10:21.829> time 00:10:22.090 --> 00:10:22.100 align:start position:0% ask you for a meeting or propose a time 00:10:22.100 --> 00:10:23.550 align:start position:0% ask you for a meeting or propose a time and<00:10:22.310> scheduling<00:10:22.730> actually<00:10:23.060> is<00:10:23.120> a<00:10:23.180> big<00:10:23.329> barrier 00:10:23.550 --> 00:10:23.560 align:start position:0% and scheduling actually is a big barrier 00:10:23.560 --> 00:10:25.780 align:start position:0% and scheduling actually is a big barrier but<00:10:24.560> there<00:10:24.740> there<00:10:24.920> should<00:10:25.070> really<00:10:25.100> be<00:10:25.339> nothing 00:10:25.780 --> 00:10:25.790 align:start position:0% but there there should really be nothing 00:10:25.790 --> 00:10:27.550 align:start position:0% but there there should really be nothing stopping<00:10:26.029> you<00:10:26.270> in<00:10:26.360> terms<00:10:26.540> of<00:10:26.690> actual<00:10:26.959> tools 00:10:27.550 --> 00:10:27.560 align:start position:0% stopping you in terms of actual tools 00:10:27.560 --> 00:10:30.579 align:start position:0% stopping you in terms of actual tools from<00:10:28.100> doing<00:10:28.399> an<00:10:28.459> a<00:10:28.550> user<00:10:28.760> research<00:10:29.089> and<00:10:29.589> this 00:10:30.579 --> 00:10:30.589 align:start position:0% from doing an a user research and this 00:10:30.589 --> 00:10:32.530 align:start position:0% from doing an a user research and this is<00:10:30.770> just<00:10:30.950> an<00:10:31.040> example<00:10:31.130> like<00:10:31.790> when<00:10:31.940> I<00:10:32.000> sometimes 00:10:32.530 --> 00:10:32.540 align:start position:0% is just an example like when I sometimes 00:10:32.540 --> 00:10:35.139 align:start position:0% is just an example like when I sometimes when<00:10:32.690> I<00:10:32.720> do<00:10:32.839> mobile<00:10:33.290> remote<00:10:33.890> usability<00:10:34.520> tests 00:10:35.139 --> 00:10:35.149 align:start position:0% when I do mobile remote usability tests 00:10:35.149 --> 00:10:38.019 align:start position:0% when I do mobile remote usability tests I<00:10:35.270> just<00:10:36.260> plug<00:10:36.440> in<00:10:36.589> my<00:10:36.770> I<00:10:37.010> ask<00:10:37.670> them<00:10:37.760> to<00:10:37.820> plug 00:10:38.019 --> 00:10:38.029 align:start position:0% I just plug in my I ask them to plug 00:10:38.029 --> 00:10:39.430 align:start position:0% I just plug in my I ask them to plug their<00:10:38.180> phone<00:10:38.390> into<00:10:38.630> their<00:10:38.750> Mac<00:10:38.930> if<00:10:39.170> they<00:10:39.290> have 00:10:39.430 --> 00:10:39.440 align:start position:0% their phone into their Mac if they have 00:10:39.440 --> 00:10:42.160 align:start position:0% their phone into their Mac if they have a<00:10:39.470> Mac<00:10:39.740> to<00:10:40.430> clicks<00:10:40.730> and<00:10:41.029> they're<00:10:41.779> mirroring 00:10:42.160 --> 00:10:42.170 align:start position:0% a Mac to clicks and they're mirroring 00:10:42.170 --> 00:10:43.660 align:start position:0% a Mac to clicks and they're mirroring their<00:10:42.440> phone<00:10:42.649> and<00:10:42.800> sent<00:10:42.980> aeneas<00:10:43.279> ly<00:10:43.399> using 00:10:43.660 --> 00:10:43.670 align:start position:0% their phone and sent aeneas ly using 00:10:43.670 --> 00:10:45.550 align:start position:0% their phone and sent aeneas ly using QuickTime<00:10:44.060> on<00:10:44.329> their<00:10:44.779> laptop<00:10:45.110> it's<00:10:45.350> in<00:10:45.440> their 00:10:45.550 --> 00:10:45.560 align:start position:0% QuickTime on their laptop it's in their 00:10:45.560 --> 00:10:50.829 align:start position:0% QuickTime on their laptop it's in their screen<00:10:45.890> sharing<00:10:47.320> alright<00:10:48.970> great<00:10:49.970> so<00:10:50.240> oh 00:10:50.829 --> 00:10:50.839 align:start position:0% screen sharing alright great so oh 00:10:50.839 --> 00:10:53.500 align:start position:0% screen sharing alright great so oh that's<00:10:51.410> great<00:10:51.649> but<00:10:51.920> I'm<00:10:52.160> also<00:10:52.430> just<00:10:52.550> I'm<00:10:53.120> just 00:10:53.500 --> 00:10:53.510 align:start position:0% that's great but I'm also just I'm just 00:10:53.510 --> 00:10:55.870 align:start position:0% that's great but I'm also just I'm just a<00:10:53.649> developer<00:10:54.649> I'm<00:10:54.860> just<00:10:55.070> a<00:10:55.130> founder<00:10:55.490> I<00:10:55.700> don't 00:10:55.870 --> 00:10:55.880 align:start position:0% a developer I'm just a founder I don't 00:10:55.880 --> 00:10:57.460 align:start position:0% a developer I'm just a founder I don't really<00:10:56.029> know<00:10:56.360> much<00:10:56.600> about<00:10:56.660> what<00:10:56.959> to<00:10:57.140> actually 00:10:57.460 --> 00:10:57.470 align:start position:0% really know much about what to actually 00:10:57.470 --> 00:11:00.730 align:start position:0% really know much about what to actually do<00:10:57.709> do<00:10:58.070> I<00:10:58.100> just<00:10:58.370> talk<00:10:58.579> to<00:10:58.790> people<00:10:59.470> well<00:11:00.470> that's 00:11:00.730 --> 00:11:00.740 align:start position:0% do do I just talk to people well that's 00:11:00.740 --> 00:11:02.230 align:start position:0% do do I just talk to people well that's what<00:11:01.130> we<00:11:01.250> have<00:11:01.279> the<00:11:01.910> rest<00:11:02.089> of<00:11:02.180> this 00:11:02.230 --> 00:11:02.240 align:start position:0% what we have the rest of this 00:11:02.240 --> 00:11:04.540 align:start position:0% what we have the rest of this presentation<00:11:02.660> for<00:11:03.020> a<00:11:03.290> bunch<00:11:03.949> of<00:11:04.010> things<00:11:04.310> that 00:11:04.540 --> 00:11:04.550 align:start position:0% presentation for a bunch of things that 00:11:04.550 --> 00:11:04.850 align:start position:0% presentation for a bunch of things that you 00:11:04.850 --> 00:11:04.860 align:start position:0% you 00:11:04.860 --> 00:11:06.820 align:start position:0% you could<00:11:05.010> do<00:11:05.220> at<00:11:05.640> each<00:11:05.790> stage<00:11:06.150> of<00:11:06.480> the<00:11:06.750> journey 00:11:06.820 --> 00:11:06.830 align:start position:0% could do at each stage of the journey 00:11:06.830 --> 00:11:09.710 align:start position:0% could do at each stage of the journey and<00:11:07.830> I<00:11:07.920> might<00:11:08.280> optimize<00:11:08.700> a<00:11:08.730> bit<00:11:08.910> more<00:11:09.120> just<00:11:09.570> I 00:11:09.710 --> 00:11:09.720 align:start position:0% and I might optimize a bit more just I 00:11:09.720 --> 00:11:11.450 align:start position:0% and I might optimize a bit more just I might<00:11:09.990> go<00:11:10.140> a<00:11:10.170> little<00:11:10.440> fast<00:11:10.860> just<00:11:11.190> to<00:11:11.280> make<00:11:11.430> sure 00:11:11.450 --> 00:11:11.460 align:start position:0% might go a little fast just to make sure 00:11:11.460 --> 00:11:14.270 align:start position:0% might go a little fast just to make sure I<00:11:11.580> cover<00:11:11.850> everything<00:11:12.530> but<00:11:13.530> at<00:11:13.710> the<00:11:13.860> end<00:11:14.010> I'll 00:11:14.270 --> 00:11:14.280 align:start position:0% I cover everything but at the end I'll 00:11:14.280 --> 00:11:15.860 align:start position:0% I cover everything but at the end I'll make<00:11:14.610> sure<00:11:14.880> to<00:11:15.150> provide<00:11:15.390> my<00:11:15.450> contact 00:11:15.860 --> 00:11:15.870 align:start position:0% make sure to provide my contact 00:11:15.870 --> 00:11:17.900 align:start position:0% make sure to provide my contact information<00:11:16.410> and<00:11:16.710> we<00:11:16.920> could<00:11:17.100> kind<00:11:17.340> of<00:11:17.370> talk 00:11:17.900 --> 00:11:17.910 align:start position:0% information and we could kind of talk 00:11:17.910 --> 00:11:19.280 align:start position:0% information and we could kind of talk through<00:11:18.120> anything<00:11:18.420> I'm<00:11:18.630> happy<00:11:18.870> to<00:11:18.960> answer<00:11:19.080> any 00:11:19.280 --> 00:11:19.290 align:start position:0% through anything I'm happy to answer any 00:11:19.290 --> 00:11:23.810 align:start position:0% through anything I'm happy to answer any questions<00:11:20.720> so<00:11:21.720> first<00:11:22.400> you<00:11:23.400> just<00:11:23.580> want<00:11:23.730> to 00:11:23.810 --> 00:11:23.820 align:start position:0% questions so first you just want to 00:11:23.820 --> 00:11:26.810 align:start position:0% questions so first you just want to start<00:11:24.030> small<00:11:24.360> not<00:11:24.840> big<00:11:24.870> I<00:11:25.620> want<00:11:26.430> to<00:11:26.550> make<00:11:26.670> the 00:11:26.810 --> 00:11:26.820 align:start position:0% start small not big I want to make the 00:11:26.820 --> 00:11:28.940 align:start position:0% start small not big I want to make the distinction<00:11:27.180> between<00:11:27.510> protocols<00:11:28.470> which<00:11:28.830> I 00:11:28.940 --> 00:11:28.950 align:start position:0% distinction between protocols which I 00:11:28.950 --> 00:11:31.730 align:start position:0% distinction between protocols which I think<00:11:29.130> is<00:11:29.250> good<00:11:29.550> to<00:11:29.760> thank<00:11:29.970> super<00:11:30.560> super<00:11:31.560> into 00:11:31.730 --> 00:11:31.740 align:start position:0% think is good to thank super super into 00:11:31.740 --> 00:11:32.690 align:start position:0% think is good to thank super super into the<00:11:31.830> future 00:11:32.690 --> 00:11:32.700 align:start position:0% the future 00:11:32.700 --> 00:11:35.120 align:start position:0% the future top-down<00:11:33.360> house<00:11:33.930> it's<00:11:34.140> gonna<00:11:34.290> survive<00:11:34.590> in<00:11:34.800> 50 00:11:35.120 --> 00:11:35.130 align:start position:0% top-down house it's gonna survive in 50 00:11:35.130 --> 00:11:37.520 align:start position:0% top-down house it's gonna survive in 50 years<00:11:35.460> governance<00:11:36.300> that's<00:11:36.690> great<00:11:36.900> but<00:11:37.440> if 00:11:37.520 --> 00:11:37.530 align:start position:0% years governance that's great but if 00:11:37.530 --> 00:11:39.950 align:start position:0% years governance that's great but if you're<00:11:37.680> a<00:11:37.710> DAP<00:11:37.950> which<00:11:38.430> is<00:11:38.580> just<00:11:38.910> an<00:11:39.090> app<00:11:39.360> with 00:11:39.950 --> 00:11:39.960 align:start position:0% you're a DAP which is just an app with 00:11:39.960 --> 00:11:41.570 align:start position:0% you're a DAP which is just an app with some<00:11:40.350> smart<00:11:40.530> contract<00:11:40.950> component 00:11:41.570 --> 00:11:41.580 align:start position:0% some smart contract component 00:11:41.580 --> 00:11:43.970 align:start position:0% some smart contract component you<00:11:41.910> should<00:11:42.090> smart<00:11:42.360> small<00:11:42.690> just<00:11:43.260> like<00:11:43.470> regular 00:11:43.970 --> 00:11:43.980 align:start position:0% you should smart small just like regular 00:11:43.980 --> 00:11:46.670 align:start position:0% you should smart small just like regular tech<00:11:44.340> companies<00:11:44.760> pretty<00:11:45.660> much<00:11:45.840> every<00:11:46.170> giant 00:11:46.670 --> 00:11:46.680 align:start position:0% tech companies pretty much every giant 00:11:46.680 --> 00:11:48.710 align:start position:0% tech companies pretty much every giant tech<00:11:46.920> company<00:11:47.280> started<00:11:47.790> with<00:11:47.820> a<00:11:47.970> super<00:11:48.480> small 00:11:48.710 --> 00:11:48.720 align:start position:0% tech company started with a super small 00:11:48.720 --> 00:11:52.250 align:start position:0% tech company started with a super small slice<00:11:49.050> of<00:11:49.320> a<00:11:49.500> pie<00:11:49.820> Airbnb<00:11:50.820> literally<00:11:51.810> was<00:11:52.020> just 00:11:52.250 --> 00:11:52.260 align:start position:0% slice of a pie Airbnb literally was just 00:11:52.260 --> 00:11:55.340 align:start position:0% slice of a pie Airbnb literally was just air<00:11:53.130> mattresses<00:11:53.670> at<00:11:53.940> just<00:11:54.330> conferences<00:11:54.930> then 00:11:55.340 --> 00:11:55.350 align:start position:0% air mattresses at just conferences then 00:11:55.350 --> 00:11:57.770 align:start position:0% air mattresses at just conferences then went<00:11:55.590> to<00:11:55.650> just<00:11:56.250> air<00:11:56.520> mattresses<00:11:56.910> then<00:11:57.390> went<00:11:57.660> to 00:11:57.770 --> 00:11:57.780 align:start position:0% went to just air mattresses then went to 00:11:57.780 --> 00:12:00.290 align:start position:0% went to just air mattresses then went to you<00:11:58.740> know<00:11:58.860> renting<00:11:59.250> people's<00:11:59.520> apartments<00:11:59.760> now 00:12:00.290 --> 00:12:00.300 align:start position:0% you know renting people's apartments now 00:12:00.300 --> 00:12:02.330 align:start position:0% you know renting people's apartments now they're<00:12:00.510> doing<00:12:00.810> luxury<00:12:01.380> travel<00:12:01.950> and 00:12:02.330 --> 00:12:02.340 align:start position:0% they're doing luxury travel and 00:12:02.340 --> 00:12:05.120 align:start position:0% they're doing luxury travel and experiences<00:12:03.000> and<00:12:03.180> concerts<00:12:03.620> same<00:12:04.620> with<00:12:04.770> uber 00:12:05.120 --> 00:12:05.130 align:start position:0% experiences and concerts same with uber 00:12:05.130 --> 00:12:08.090 align:start position:0% experiences and concerts same with uber started<00:12:05.610> with<00:12:05.730> just<00:12:06.240> luxury<00:12:06.870> limo<00:12:07.200> cars<00:12:07.470> then 00:12:08.090 --> 00:12:08.100 align:start position:0% started with just luxury limo cars then 00:12:08.100 --> 00:12:10.520 align:start position:0% started with just luxury limo cars then all<00:12:08.430> types<00:12:08.790> of<00:12:09.030> cars<00:12:09.570> then<00:12:09.990> autonomous 00:12:10.520 --> 00:12:10.530 align:start position:0% all types of cars then autonomous 00:12:10.530 --> 00:12:13.730 align:start position:0% all types of cars then autonomous vehicles<00:12:10.950> and<00:12:12.020> the<00:12:13.020> reason<00:12:13.230> why<00:12:13.350> that<00:12:13.500> is<00:12:13.560> is 00:12:13.730 --> 00:12:13.740 align:start position:0% vehicles and the reason why that is is 00:12:13.740 --> 00:12:17.300 align:start position:0% vehicles and the reason why that is is because<00:12:14.030> when<00:12:15.030> you<00:12:15.180> win<00:12:15.450> a<00:12:15.480> small<00:12:15.780> slice<00:12:16.310> you 00:12:17.300 --> 00:12:17.310 align:start position:0% because when you win a small slice you 00:12:17.310 --> 00:12:19.250 align:start position:0% because when you win a small slice you get<00:12:17.490> a<00:12:17.520> unique<00:12:17.940> vantage<00:12:18.300> point<00:12:18.750> into<00:12:19.140> the 00:12:19.250 --> 00:12:19.260 align:start position:0% get a unique vantage point into the 00:12:19.260 --> 00:12:21.650 align:start position:0% get a unique vantage point into the entire<00:12:19.530> kind<00:12:19.920> of<00:12:20.010> pie<00:12:20.340> of<00:12:20.730> that<00:12:20.910> industry<00:12:21.480> as 00:12:21.650 --> 00:12:21.660 align:start position:0% entire kind of pie of that industry as 00:12:21.660 --> 00:12:23.870 align:start position:0% entire kind of pie of that industry as one<00:12:22.230> of<00:12:22.320> the<00:12:22.380> winners<00:12:22.590> to<00:12:23.220> see<00:12:23.400> the<00:12:23.520> other 00:12:23.870 --> 00:12:23.880 align:start position:0% one of the winners to see the other 00:12:23.880 --> 00:12:26.930 align:start position:0% one of the winners to see the other opportunities<00:12:24.840> in<00:12:25.080> that<00:12:25.140> pie<00:12:26.070> that<00:12:26.640> no<00:12:26.790> one 00:12:26.930 --> 00:12:26.940 align:start position:0% opportunities in that pie that no one 00:12:26.940 --> 00:12:28.880 align:start position:0% opportunities in that pie that no one else<00:12:27.120> can<00:12:27.300> you've<00:12:28.170> learned<00:12:28.500> the<00:12:28.740> best 00:12:28.880 --> 00:12:28.890 align:start position:0% else can you've learned the best 00:12:28.890 --> 00:12:30.740 align:start position:0% else can you've learned the best practices<00:12:29.490> you've<00:12:29.850> learned<00:12:30.180> the<00:12:30.360> industry 00:12:30.740 --> 00:12:30.750 align:start position:0% practices you've learned the industry 00:12:30.750 --> 00:12:32.390 align:start position:0% practices you've learned the industry better<00:12:30.960> than<00:12:31.200> everyone<00:12:31.470> else<00:12:31.710> you<00:12:32.190> have<00:12:32.370> a 00:12:32.390 --> 00:12:32.400 align:start position:0% better than everyone else you have a 00:12:32.400 --> 00:12:34.310 align:start position:0% better than everyone else you have a well-oiled<00:12:32.910> team<00:12:33.270> with<00:12:33.510> great<00:12:33.630> operations 00:12:34.310 --> 00:12:34.320 align:start position:0% well-oiled team with great operations 00:12:34.320 --> 00:12:36.260 align:start position:0% well-oiled team with great operations every<00:12:35.010> one<00:12:35.160> of<00:12:35.190> your<00:12:35.400> people<00:12:35.610> in<00:12:35.910> their<00:12:36.060> field 00:12:36.260 --> 00:12:36.270 align:start position:0% every one of your people in their field 00:12:36.270 --> 00:12:38.240 align:start position:0% every one of your people in their field is<00:12:36.510> an<00:12:36.630> expert<00:12:37.080> in<00:12:37.230> their<00:12:37.320> particular<00:12:37.620> duty 00:12:38.240 --> 00:12:38.250 align:start position:0% is an expert in their particular duty 00:12:38.250 --> 00:12:39.970 align:start position:0% is an expert in their particular duty so<00:12:38.640> you're<00:12:38.790> just<00:12:38.820> set<00:12:39.270> up<00:12:39.390> really<00:12:39.600> well<00:12:39.840> to 00:12:39.970 --> 00:12:39.980 align:start position:0% so you're just set up really well to 00:12:39.980 --> 00:12:42.530 align:start position:0% so you're just set up really well to dominate<00:12:40.980> more<00:12:41.280> and<00:12:41.490> more<00:12:41.670> of<00:12:41.850> that<00:12:41.880> pie<00:12:42.270> and 00:12:42.530 --> 00:12:42.540 align:start position:0% dominate more and more of that pie and 00:12:42.540 --> 00:12:44.000 align:start position:0% dominate more and more of that pie and that's<00:12:42.720> kind<00:12:42.990> of<00:12:43.020> the<00:12:43.110> mentality<00:12:43.260> that<00:12:43.950> I 00:12:44.000 --> 00:12:44.010 align:start position:0% that's kind of the mentality that I 00:12:44.010 --> 00:12:46.760 align:start position:0% that's kind of the mentality that I think<00:12:44.280> would<00:12:44.460> be<00:12:44.610> beneficial<00:12:45.170> and<00:12:46.170> just<00:12:46.680> a 00:12:46.760 --> 00:12:46.770 align:start position:0% think would be beneficial and just a 00:12:46.770 --> 00:12:48.890 align:start position:0% think would be beneficial and just a quick<00:12:47.100> example<00:12:47.460> so<00:12:47.850> this<00:12:48.210> auction<00:12:48.480> /<00:12:48.570> -<00:12:48.660> I<00:12:48.690> know 00:12:48.890 --> 00:12:48.900 align:start position:0% quick example so this auction / - I know 00:12:48.900 --> 00:12:52.760 align:start position:0% quick example so this auction / - I know I<00:12:49.350> don't<00:12:49.620> know<00:12:49.860> him<00:12:50.010> very<00:12:50.070> well<00:12:50.310> honestly<00:12:51.770> he 00:12:52.760 --> 00:12:52.770 align:start position:0% I don't know him very well honestly he 00:12:52.770 --> 00:12:54.560 align:start position:0% I don't know him very well honestly he actually<00:12:53.100> was<00:12:53.220> never<00:12:53.460> really<00:12:53.790> a<00:12:53.820> crypto<00:12:54.360> guy<00:12:54.540> I 00:12:54.560 --> 00:12:54.570 align:start position:0% actually was never really a crypto guy I 00:12:54.570 --> 00:12:56.960 align:start position:0% actually was never really a crypto guy I think<00:12:55.140> he<00:12:55.440> he's<00:12:55.950> in<00:12:55.980> his<00:12:56.190> mid-20s<00:12:56.670> and<00:12:56.820> it's 00:12:56.960 --> 00:12:56.970 align:start position:0% think he he's in his mid-20s and it's 00:12:56.970 --> 00:12:58.910 align:start position:0% think he he's in his mid-20s and it's old<00:12:57.240> e-commerce<00:12:57.630> startup<00:12:57.900> -<00:12:58.170> Ebates<00:12:58.500> for<00:12:58.890> a 00:12:58.910 --> 00:12:58.920 align:start position:0% old e-commerce startup - Ebates for a 00:12:58.920 --> 00:13:02.540 align:start position:0% old e-commerce startup - Ebates for a modest<00:12:59.220> sum<00:12:59.400> beforehand<00:13:00.320> but<00:13:01.320> it's<00:13:01.890> a<00:13:02.100> super 00:13:02.540 --> 00:13:02.550 align:start position:0% modest sum beforehand but it's a super 00:13:02.550 --> 00:13:06.200 align:start position:0% modest sum beforehand but it's a super simple<00:13:02.910> experience<00:13:03.830> where<00:13:05.060> you<00:13:06.060> just 00:13:06.200 --> 00:13:06.210 align:start position:0% simple experience where you just 00:13:06.210 --> 00:13:08.480 align:start position:0% simple experience where you just download<00:13:06.540> a<00:13:06.600> Chrome<00:13:06.780> extension<00:13:06.810> and<00:13:07.470> if<00:13:08.400> I 00:13:08.480 --> 00:13:08.490 align:start position:0% download a Chrome extension and if I 00:13:08.490 --> 00:13:10.160 align:start position:0% download a Chrome extension and if I want<00:13:08.730> to<00:13:08.850> buy<00:13:09.000> something<00:13:09.510> at<00:13:09.720> one<00:13:09.960> of<00:13:10.050> these 00:13:10.160 --> 00:13:10.170 align:start position:0% want to buy something at one of these 00:13:10.170 --> 00:13:11.930 align:start position:0% want to buy something at one of these retailers<00:13:10.950> and<00:13:11.220> there's<00:13:11.400> a<00:13:11.430> lot<00:13:11.550> of<00:13:11.640> retailers 00:13:11.930 --> 00:13:11.940 align:start position:0% retailers and there's a lot of retailers 00:13:11.940 --> 00:13:15.230 align:start position:0% retailers and there's a lot of retailers covered<00:13:12.360> a<00:13:12.930> little<00:13:13.530> pop-up<00:13:13.740> comes<00:13:14.100> up<00:13:14.310> I<00:13:14.550> click 00:13:15.230 --> 00:13:15.240 align:start position:0% covered a little pop-up comes up I click 00:13:15.240 --> 00:13:18.050 align:start position:0% covered a little pop-up comes up I click it<00:13:15.680> great<00:13:16.680> it's<00:13:16.890> activated<00:13:17.430> I<00:13:17.580> go<00:13:17.820> through<00:13:18.000> my 00:13:18.050 --> 00:13:18.060 align:start position:0% it great it's activated I go through my 00:13:18.060 --> 00:13:18.740 align:start position:0% it great it's activated I go through my normal<00:13:18.150> checkout 00:13:18.740 --> 00:13:18.750 align:start position:0% normal checkout 00:13:18.750 --> 00:13:20.810 align:start position:0% normal checkout floo<00:13:18.930> and<00:13:19.170> then<00:13:19.740> two<00:13:19.980> days<00:13:20.100> later<00:13:20.160> I<00:13:20.580> just<00:13:20.640> had 00:13:20.810 --> 00:13:20.820 align:start position:0% floo and then two days later I just had 00:13:20.820 --> 00:13:23.210 align:start position:0% floo and then two days later I just had Bitcoin<00:13:21.180> in<00:13:21.300> my<00:13:21.360> wallet<00:13:21.570> and<00:13:21.840> there<00:13:22.500> they<00:13:23.010> have 00:13:23.210 --> 00:13:23.220 align:start position:0% Bitcoin in my wallet and there they have 00:13:23.220 --> 00:13:25.190 align:start position:0% Bitcoin in my wallet and there they have custodianship<00:13:23.730> of<00:13:23.970> the<00:13:24.060> wallet<00:13:24.390> and<00:13:24.570> I 00:13:25.190 --> 00:13:25.200 align:start position:0% custodianship of the wallet and I 00:13:25.200 --> 00:13:27.050 align:start position:0% custodianship of the wallet and I believe<00:13:25.500> you<00:13:25.680> could<00:13:25.800> withdraw<00:13:26.070> after<00:13:26.610> a 00:13:27.050 --> 00:13:27.060 align:start position:0% believe you could withdraw after a 00:13:27.060 --> 00:13:29.600 align:start position:0% believe you could withdraw after a certain<00:13:27.600> amount<00:13:27.900> to<00:13:28.620> either<00:13:28.830> a<00:13:28.950> bank<00:13:29.310> account 00:13:29.600 --> 00:13:29.610 align:start position:0% certain amount to either a bank account 00:13:29.610 --> 00:13:33.500 align:start position:0% certain amount to either a bank account or<00:13:29.910> your<00:13:30.840> like<00:13:31.230> a<00:13:31.260> like<00:13:31.680> a<00:13:31.710> Bitcoin<00:13:32.220> wallet<00:13:32.520> but 00:13:33.500 --> 00:13:33.510 align:start position:0% or your like a like a Bitcoin wallet but 00:13:33.510 --> 00:13:36.890 align:start position:0% or your like a like a Bitcoin wallet but I<00:13:34.010> don't<00:13:35.010> know<00:13:35.100> I<00:13:35.130> mean<00:13:35.520> it's<00:13:36.030> this<00:13:36.270> is<00:13:36.450> I<00:13:36.630> think 00:13:36.890 --> 00:13:36.900 align:start position:0% I don't know I mean it's this is I think 00:13:36.900 --> 00:13:39.590 align:start position:0% I don't know I mean it's this is I think a<00:13:36.960> good<00:13:37.080> example<00:13:37.230> of<00:13:37.680> starting<00:13:38.070> small<00:13:38.370> and<00:13:38.640> for 00:13:39.590 --> 00:13:39.600 align:start position:0% a good example of starting small and for 00:13:39.600 --> 00:13:40.610 align:start position:0% a good example of starting small and for what<00:13:39.750> it's<00:13:39.870> worth<00:13:39.960> even<00:13:40.380> though<00:13:40.440> it<00:13:40.500> doesn't 00:13:40.610 --> 00:13:40.620 align:start position:0% what it's worth even though it doesn't 00:13:40.620 --> 00:13:41.990 align:start position:0% what it's worth even though it doesn't matter<00:13:40.830> too<00:13:41.040> much<00:13:41.250> they<00:13:41.520> have<00:13:41.610> a<00:13:41.640> lot<00:13:41.850> of 00:13:41.990 --> 00:13:42.000 align:start position:0% matter too much they have a lot of 00:13:42.000 --> 00:13:43.520 align:start position:0% matter too much they have a lot of strong<00:13:42.180> investors<00:13:42.660> on<00:13:42.780> their<00:13:42.930> side<00:13:43.140> a<00:13:43.170> good 00:13:43.520 --> 00:13:43.530 align:start position:0% strong investors on their side a good 00:13:43.530 --> 00:13:44.750 align:start position:0% strong investors on their side a good amount<00:13:43.710> of<00:13:43.890> funding<00:13:44.160> and<00:13:44.310> they<00:13:44.400> seem<00:13:44.580> to<00:13:44.610> have 00:13:44.750 --> 00:13:44.760 align:start position:0% amount of funding and they seem to have 00:13:44.760 --> 00:13:47.060 align:start position:0% amount of funding and they seem to have good<00:13:44.970> adoption<00:13:45.540> so<00:13:45.840> I<00:13:46.110> feel<00:13:46.710> like<00:13:46.830> you<00:13:46.980> know 00:13:47.060 --> 00:13:47.070 align:start position:0% good adoption so I feel like you know 00:13:47.070 --> 00:13:48.800 align:start position:0% good adoption so I feel like you know there's<00:13:47.280> really<00:13:47.460> nothing<00:13:47.820> separating<00:13:48.300> any<00:13:48.630> of 00:13:48.800 --> 00:13:48.810 align:start position:0% there's really nothing separating any of 00:13:48.810 --> 00:13:50.720 align:start position:0% there's really nothing separating any of you<00:13:49.080> from<00:13:49.560> being<00:13:49.800> able<00:13:49.920> to<00:13:50.100> just<00:13:50.280> really 00:13:50.720 --> 00:13:50.730 align:start position:0% you from being able to just really 00:13:50.730 --> 00:13:56.690 align:start position:0% you from being able to just really tackle<00:13:51.210> very<00:13:51.480> real<00:13:51.750> problems<00:13:54.200> yeah<00:13:55.550> you<00:13:56.550> want 00:13:56.690 --> 00:13:56.700 align:start position:0% tackle very real problems yeah you want 00:13:56.700 --> 00:13:58.220 align:start position:0% tackle very real problems yeah you want to<00:13:56.760> do<00:13:56.820> lots<00:13:57.060> and<00:13:57.270> lots<00:13:57.390> of<00:13:57.510> interviews<00:13:57.960> up 00:13:58.220 --> 00:13:58.230 align:start position:0% to do lots and lots of interviews up 00:13:58.230 --> 00:14:00.020 align:start position:0% to do lots and lots of interviews up front<00:13:58.590> depth<00:13:59.160> is<00:13:59.370> more<00:13:59.550> important<00:13:59.910> than 00:14:00.020 --> 00:14:00.030 align:start position:0% front depth is more important than 00:14:00.030 --> 00:14:04.070 align:start position:0% front depth is more important than breath<00:14:00.330> I<00:14:00.570> think<00:14:01.010> and<00:14:02.720> you<00:14:03.720> don't<00:14:03.870> have<00:14:03.930> to 00:14:04.070 --> 00:14:04.080 align:start position:0% breath I think and you don't have to 00:14:04.080 --> 00:14:05.510 align:start position:0% breath I think and you don't have to quite<00:14:04.290> go<00:14:04.500> so<00:14:04.680> far<00:14:04.950> but<00:14:05.130> I<00:14:05.190> did<00:14:05.340> want<00:14:05.490> to 00:14:05.510 --> 00:14:05.520 align:start position:0% quite go so far but I did want to 00:14:05.520 --> 00:14:07.490 align:start position:0% quite go so far but I did want to highlight<00:14:05.670> a<00:14:05.880> cool<00:14:06.150> example<00:14:06.300> that<00:14:06.750> I<00:14:06.780> saw<00:14:07.050> of<00:14:07.080> a 00:14:07.490 --> 00:14:07.500 align:start position:0% highlight a cool example that I saw of a 00:14:07.500 --> 00:14:10.160 align:start position:0% highlight a cool example that I saw of a stable<00:14:07.830> coin<00:14:08.010> company<00:14:08.250> sello<00:14:08.730> who<00:14:09.630> went<00:14:09.900> all 00:14:10.160 --> 00:14:10.170 align:start position:0% stable coin company sello who went all 00:14:10.170 --> 00:14:12.560 align:start position:0% stable coin company sello who went all the<00:14:10.200> way<00:14:10.320> to<00:14:10.470> Kenya<00:14:10.950> to<00:14:10.980> do<00:14:11.460> user<00:14:11.880> research<00:14:12.030> on 00:14:12.560 --> 00:14:12.570 align:start position:0% the way to Kenya to do user research on 00:14:12.570 --> 00:14:15.560 align:start position:0% the way to Kenya to do user research on the<00:14:12.690> ground<00:14:13.020> to<00:14:13.920> understand<00:14:14.370> how<00:14:14.640> Kenyans<00:14:15.210> use 00:14:15.560 --> 00:14:15.570 align:start position:0% the ground to understand how Kenyans use 00:14:15.570 --> 00:14:18.290 align:start position:0% the ground to understand how Kenyans use paisa<00:14:16.140> which<00:14:16.650> is<00:14:16.890> mobile<00:14:17.640> money<00:14:17.970> that<00:14:18.210> they 00:14:18.290 --> 00:14:18.300 align:start position:0% paisa which is mobile money that they 00:14:18.300 --> 00:14:20.000 align:start position:0% paisa which is mobile money that they could<00:14:18.450> send<00:14:18.690> really<00:14:18.960> easily<00:14:19.260> over<00:14:19.650> your<00:14:19.770> phone 00:14:20.000 --> 00:14:20.010 align:start position:0% could send really easily over your phone 00:14:20.010 --> 00:14:22.520 align:start position:0% could send really easily over your phone to<00:14:20.400> other<00:14:20.640> phones<00:14:21.030> it's<00:14:21.630> extremely<00:14:22.350> extremely 00:14:22.520 --> 00:14:22.530 align:start position:0% to other phones it's extremely extremely 00:14:22.530 --> 00:14:25.760 align:start position:0% to other phones it's extremely extremely widespread<00:14:23.070> and<00:14:23.670> popular<00:14:24.030> in<00:14:24.390> Kenya<00:14:24.720> and<00:14:24.900> for 00:14:25.760 --> 00:14:25.770 align:start position:0% widespread and popular in Kenya and for 00:14:25.770 --> 00:14:26.960 align:start position:0% widespread and popular in Kenya and for example<00:14:25.980> I<00:14:26.190> thought<00:14:26.310> an<00:14:26.430> interesting<00:14:26.730> insight 00:14:26.960 --> 00:14:26.970 align:start position:0% example I thought an interesting insight 00:14:26.970 --> 00:14:30.650 align:start position:0% example I thought an interesting insight was<00:14:28.130> empezó<00:14:29.130> kind<00:14:29.520> of<00:14:29.580> spread<00:14:29.940> adoption<00:14:30.480> wise 00:14:30.650 --> 00:14:30.660 align:start position:0% was empezó kind of spread adoption wise 00:14:30.660 --> 00:14:33.410 align:start position:0% was empezó kind of spread adoption wise not<00:14:31.200> by<00:14:31.470> people<00:14:31.530> looking<00:14:32.100> it<00:14:32.339> up<00:14:32.490> and<00:14:32.850> you<00:14:33.390> know 00:14:33.410 --> 00:14:33.420 align:start position:0% not by people looking it up and you know 00:14:33.420 --> 00:14:35.060 align:start position:0% not by people looking it up and you know kind<00:14:33.750> of<00:14:33.810> trying<00:14:34.260> to<00:14:34.320> get<00:14:34.500> it<00:14:34.620> or<00:14:34.740> download<00:14:34.830> it 00:14:35.060 --> 00:14:35.070 align:start position:0% kind of trying to get it or download it 00:14:35.070 --> 00:14:37.579 align:start position:0% kind of trying to get it or download it or<00:14:35.370> whatnot<00:14:35.580> but<00:14:36.120> through<00:14:36.690> other<00:14:36.930> people<00:14:37.380> in 00:14:37.579 --> 00:14:37.589 align:start position:0% or whatnot but through other people in 00:14:37.589 --> 00:14:39.470 align:start position:0% or whatnot but through other people in the<00:14:37.710> village<00:14:38.010> that<00:14:38.040> people<00:14:38.550> knew<00:14:38.760> teaching 00:14:39.470 --> 00:14:39.480 align:start position:0% the village that people knew teaching 00:14:39.480 --> 00:14:41.450 align:start position:0% the village that people knew teaching them<00:14:39.660> physically<00:14:40.350> and<00:14:40.530> showing<00:14:41.070> them<00:14:41.190> how<00:14:41.220> to 00:14:41.450 --> 00:14:41.460 align:start position:0% them physically and showing them how to 00:14:41.460 --> 00:14:43.520 align:start position:0% them physically and showing them how to use<00:14:41.580> in<00:14:41.880> Pesa<00:14:42.089> it<00:14:42.300> was<00:14:42.390> a<00:14:42.450> very<00:14:42.600> like<00:14:42.870> local 00:14:43.520 --> 00:14:43.530 align:start position:0% use in Pesa it was a very like local 00:14:43.530 --> 00:14:46.970 align:start position:0% use in Pesa it was a very like local growth<00:14:44.339> that<00:14:44.730> way<00:14:45.050> so<00:14:46.050> yeah<00:14:46.200> just<00:14:46.560> sometimes 00:14:46.970 --> 00:14:46.980 align:start position:0% growth that way so yeah just sometimes 00:14:46.980 --> 00:14:48.350 align:start position:0% growth that way so yeah just sometimes you<00:14:47.160> really<00:14:47.400> need<00:14:47.610> to<00:14:47.760> just<00:14:47.790> talk<00:14:48.120> to<00:14:48.330> people 00:14:48.350 --> 00:14:48.360 align:start position:0% you really need to just talk to people 00:14:48.360 --> 00:14:50.620 align:start position:0% you really need to just talk to people to<00:14:48.780> understand<00:14:49.260> the<00:14:49.410> nuances<00:14:49.589> that<00:14:50.010> really 00:14:50.620 --> 00:14:50.630 align:start position:0% to understand the nuances that really 00:14:50.630 --> 00:14:53.390 align:start position:0% to understand the nuances that really define<00:14:51.630> the<00:14:51.660> ways<00:14:52.290> that<00:14:52.530> people<00:14:52.589> think<00:14:53.100> and 00:14:53.390 --> 00:14:53.400 align:start position:0% define the ways that people think and 00:14:53.400 --> 00:14:58.130 align:start position:0% define the ways that people think and act<00:14:53.790> about<00:14:54.210> certain<00:14:54.510> products<00:14:56.360> and<00:14:57.360> the<00:14:57.930> tough 00:14:58.130 --> 00:14:58.140 align:start position:0% act about certain products and the tough 00:14:58.140 --> 00:15:00.140 align:start position:0% act about certain products and the tough part<00:14:58.410> of<00:14:58.470> this<00:14:58.589> stage<00:14:58.920> especially<00:14:59.370> for<00:14:59.940> adapts 00:15:00.140 --> 00:15:00.150 align:start position:0% part of this stage especially for adapts 00:15:00.150 --> 00:15:02.210 align:start position:0% part of this stage especially for adapts is<00:15:00.450> that<00:15:00.660> at<00:15:01.200> this<00:15:01.410> point<00:15:01.650> you<00:15:01.770> probably<00:15:01.800> have 00:15:02.210 --> 00:15:02.220 align:start position:0% is that at this point you probably have 00:15:02.220 --> 00:15:04.100 align:start position:0% is that at this point you probably have the<00:15:02.310> least<00:15:02.460> resources<00:15:03.000> like<00:15:03.660> even<00:15:03.900> if<00:15:03.990> you're 00:15:04.100 --> 00:15:04.110 align:start position:0% the least resources like even if you're 00:15:04.110 --> 00:15:06.650 align:start position:0% the least resources like even if you're funded<00:15:04.470> this<00:15:05.040> is<00:15:05.190> probably<00:15:05.610> a<00:15:05.700> pre<00:15:06.150> funding 00:15:06.650 --> 00:15:06.660 align:start position:0% funded this is probably a pre funding 00:15:06.660 --> 00:15:09.410 align:start position:0% funded this is probably a pre funding point<00:15:06.930> but<00:15:07.680> research<00:15:08.040> is<00:15:08.280> the<00:15:08.580> most<00:15:08.880> important 00:15:09.410 --> 00:15:09.420 align:start position:0% point but research is the most important 00:15:09.420 --> 00:15:11.030 align:start position:0% point but research is the most important stage<00:15:09.600> at<00:15:09.780> this<00:15:09.870> point<00:15:10.170> just<00:15:10.320> because<00:15:10.410> of<00:15:10.830> the 00:15:11.030 --> 00:15:11.040 align:start position:0% stage at this point just because of the 00:15:11.040 --> 00:15:12.800 align:start position:0% stage at this point just because of the large<00:15:11.430> amount<00:15:11.700> of<00:15:11.760> time<00:15:11.940> it<00:15:12.150> takes<00:15:12.330> to<00:15:12.600> create 00:15:12.800 --> 00:15:12.810 align:start position:0% large amount of time it takes to create 00:15:12.810 --> 00:15:15.079 align:start position:0% large amount of time it takes to create a<00:15:12.960> set<00:15:13.440> of<00:15:13.470> secure<00:15:14.010> and<00:15:14.160> well<00:15:14.339> tested<00:15:14.760> smart 00:15:15.079 --> 00:15:15.089 align:start position:0% a set of secure and well tested smart 00:15:15.089 --> 00:15:17.690 align:start position:0% a set of secure and well tested smart contracts<00:15:15.510> so<00:15:16.260> it's<00:15:16.500> kind<00:15:17.100> of<00:15:17.160> a<00:15:17.280> lot<00:15:17.490> of 00:15:17.690 --> 00:15:17.700 align:start position:0% contracts so it's kind of a lot of 00:15:17.700 --> 00:15:18.170 align:start position:0% contracts so it's kind of a lot of pressure 00:15:18.170 --> 00:15:18.180 align:start position:0% pressure 00:15:18.180 --> 00:15:21.560 align:start position:0% pressure but<00:15:18.839> at<00:15:18.930> the<00:15:19.020> same<00:15:19.170> time<00:15:19.460> a<00:15:20.460> lot<00:15:20.850> of<00:15:21.000> the<00:15:21.089> tools 00:15:21.560 --> 00:15:21.570 align:start position:0% but at the same time a lot of the tools 00:15:21.570 --> 00:15:23.600 align:start position:0% but at the same time a lot of the tools that<00:15:21.780> you're<00:15:21.930> gonna<00:15:22.080> use<00:15:22.470> are<00:15:22.800> relatively 00:15:23.600 --> 00:15:23.610 align:start position:0% that you're gonna use are relatively 00:15:23.610 --> 00:15:26.510 align:start position:0% that you're gonna use are relatively straightforward<00:15:24.330> for<00:15:24.839> you<00:15:24.930> to<00:15:25.020> pick<00:15:25.230> up<00:15:25.520> and 00:15:26.510 --> 00:15:26.520 align:start position:0% straightforward for you to pick up and 00:15:26.520 --> 00:15:29.000 align:start position:0% straightforward for you to pick up and as<00:15:26.790> long<00:15:27.000> as<00:15:27.030> you<00:15:27.360> focus<00:15:27.780> and<00:15:28.170> try<00:15:28.620> I<00:15:28.980> think 00:15:29.000 --> 00:15:29.010 align:start position:0% as long as you focus and try I think 00:15:29.010 --> 00:15:31.830 align:start position:0% as long as you focus and try I think that<00:15:29.640> will<00:15:29.820> be<00:15:30.000> a<00:15:30.270> big<00:15:30.870> improvement<00:15:30.990> in 00:15:31.830 --> 00:15:31.840 align:start position:0% that will be a big improvement in 00:15:31.840 --> 00:15:35.280 align:start position:0% that will be a big improvement in self<00:15:32.940> so<00:15:33.940> when<00:15:34.180> we<00:15:34.300> talk<00:15:34.510> about<00:15:34.540> design<00:15:34.930> and 00:15:35.280 --> 00:15:35.290 align:start position:0% self so when we talk about design and 00:15:35.290 --> 00:15:37.230 align:start position:0% self so when we talk about design and prototyping<00:15:35.920> I<00:15:36.160> actually<00:15:36.370> went<00:15:36.730> to<00:15:36.910> a<00:15:36.940> pretty 00:15:37.230 --> 00:15:37.240 align:start position:0% prototyping I actually went to a pretty 00:15:37.240 --> 00:15:39.630 align:start position:0% prototyping I actually went to a pretty great<00:15:37.480> workshop<00:15:38.050> yesterday<00:15:38.490> by<00:15:39.490> these 00:15:39.630 --> 00:15:39.640 align:start position:0% great workshop yesterday by these 00:15:39.640 --> 00:15:41.490 align:start position:0% great workshop yesterday by these designers<00:15:40.180> named<00:15:40.450> Samara<00:15:40.840> and<00:15:40.870> Hanny<00:15:41.110> who 00:15:41.490 --> 00:15:41.500 align:start position:0% designers named Samara and Hanny who 00:15:41.500 --> 00:15:43.290 align:start position:0% designers named Samara and Hanny who walked<00:15:41.920> through<00:15:42.040> a<00:15:42.190> few<00:15:42.430> great<00:15:42.760> prototyping 00:15:43.290 --> 00:15:43.300 align:start position:0% walked through a few great prototyping 00:15:43.300 --> 00:15:45.690 align:start position:0% walked through a few great prototyping strategies<00:15:43.780> but<00:15:44.650> you<00:15:44.740> basically<00:15:44.950> want<00:15:45.550> to<00:15:45.640> use 00:15:45.690 --> 00:15:45.700 align:start position:0% strategies but you basically want to use 00:15:45.700 --> 00:15:48.870 align:start position:0% strategies but you basically want to use interactive<00:15:46.270> prototypes<00:15:47.140> or<00:15:47.500> kind<00:15:48.310> of<00:15:48.370> a<00:15:48.490> web 00:15:48.870 --> 00:15:48.880 align:start position:0% interactive prototypes or kind of a web 00:15:48.880 --> 00:15:51.840 align:start position:0% interactive prototypes or kind of a web mobile<00:15:49.120> MVP<00:15:49.870> no<00:15:50.620> blockchain<00:15:51.070> at<00:15:51.190> all<00:15:51.310> just<00:15:51.730> use 00:15:51.840 --> 00:15:51.850 align:start position:0% mobile MVP no blockchain at all just use 00:15:51.850 --> 00:15:53.190 align:start position:0% mobile MVP no blockchain at all just use a<00:15:51.880> centralized<00:15:52.390> server<00:15:52.600> with<00:15:52.870> some<00:15:53.020> dummy 00:15:53.190 --> 00:15:53.200 align:start position:0% a centralized server with some dummy 00:15:53.200 --> 00:15:56.700 align:start position:0% a centralized server with some dummy data<00:15:53.640> just<00:15:54.640> to<00:15:54.930> get<00:15:55.930> something<00:15:56.230> in<00:15:56.470> front<00:15:56.650> of 00:15:56.700 --> 00:15:56.710 align:start position:0% data just to get something in front of 00:15:56.710 --> 00:15:58.770 align:start position:0% data just to get something in front of people<00:15:57.070> that<00:15:57.120> resembles<00:15:58.120> what<00:15:58.570> they<00:15:58.660> would 00:15:58.770 --> 00:15:58.780 align:start position:0% people that resembles what they would 00:15:58.780 --> 00:16:01.380 align:start position:0% people that resembles what they would actually<00:15:58.960> be<00:15:59.350> using<00:15:59.740> so<00:16:00.580> if<00:16:00.670> people<00:16:00.880> didn't 00:16:01.380 --> 00:16:01.390 align:start position:0% actually be using so if people didn't 00:16:01.390 --> 00:16:03.300 align:start position:0% actually be using so if people didn't like<00:16:01.570> your<00:16:01.780> idea<00:16:02.110> in<00:16:02.350> the<00:16:02.440> interviews<00:16:02.920> you 00:16:03.300 --> 00:16:03.310 align:start position:0% like your idea in the interviews you 00:16:03.310 --> 00:16:05.340 align:start position:0% like your idea in the interviews you could<00:16:03.460> show<00:16:03.640> this<00:16:03.880> to<00:16:04.120> them<00:16:04.240> and<00:16:04.420> this<00:16:05.110> should 00:16:05.340 --> 00:16:05.350 align:start position:0% could show this to them and this should 00:16:05.350 --> 00:16:07.560 align:start position:0% could show this to them and this should be<00:16:05.380> a<00:16:05.500> fairly<00:16:06.100> representative<00:16:06.520> sense<00:16:07.240> if<00:16:07.450> this 00:16:07.560 --> 00:16:07.570 align:start position:0% be a fairly representative sense if this 00:16:07.570 --> 00:16:09.210 align:start position:0% be a fairly representative sense if this is<00:16:07.750> a<00:16:07.780> real<00:16:08.050> problem<00:16:08.320> that<00:16:08.530> they're<00:16:08.800> having<00:16:08.830> or 00:16:09.210 --> 00:16:09.220 align:start position:0% is a real problem that they're having or 00:16:09.220 --> 00:16:12.300 align:start position:0% is a real problem that they're having or not<00:16:09.370> and<00:16:10.060> you<00:16:10.510> want<00:16:10.720> to<00:16:10.810> get<00:16:10.900> as<00:16:10.990> many<00:16:11.160> users<00:16:12.160> as 00:16:12.300 --> 00:16:12.310 align:start position:0% not and you want to get as many users as 00:16:12.310 --> 00:16:14.040 align:start position:0% not and you want to get as many users as possible<00:16:12.370> on<00:16:13.060> it 00:16:14.040 --> 00:16:14.050 align:start position:0% possible on it 00:16:14.050 --> 00:16:16.920 align:start position:0% possible on it so<00:16:14.610> briefly<00:16:15.610> walking<00:16:16.240> through<00:16:16.390> an<00:16:16.480> example<00:16:16.750> of 00:16:16.920 --> 00:16:16.930 align:start position:0% so briefly walking through an example of 00:16:16.930 --> 00:16:19.290 align:start position:0% so briefly walking through an example of what<00:16:17.200> exactly<00:16:17.770> usability<00:16:18.340> test<00:16:18.580> is<00:16:18.850> for<00:16:19.210> those 00:16:19.290 --> 00:16:19.300 align:start position:0% what exactly usability test is for those 00:16:19.300 --> 00:16:20.700 align:start position:0% what exactly usability test is for those of<00:16:19.480> you<00:16:19.570> who<00:16:19.630> don't<00:16:19.750> know 00:16:20.700 --> 00:16:20.710 align:start position:0% of you who don't know 00:16:20.710 --> 00:16:23.130 align:start position:0% of you who don't know so<00:16:21.220> at<00:16:21.430> quartz<00:16:21.850> we<00:16:22.180> launched<00:16:22.510> this<00:16:22.600> product 00:16:23.130 --> 00:16:23.140 align:start position:0% so at quartz we launched this product 00:16:23.140 --> 00:16:26.160 align:start position:0% so at quartz we launched this product which<00:16:23.560> was<00:16:23.740> a<00:16:23.850> story<00:16:24.850> series<00:16:25.330> with<00:16:25.450> 180<00:16:25.870> degree 00:16:26.160 --> 00:16:26.170 align:start position:0% which was a story series with 180 degree 00:16:26.170 --> 00:16:27.930 align:start position:0% which was a story series with 180 degree video<00:16:26.440> called<00:16:26.770> machines<00:16:27.100> with<00:16:27.250> brains<00:16:27.550> and<00:16:27.850> we 00:16:27.930 --> 00:16:27.940 align:start position:0% video called machines with brains and we 00:16:27.940 --> 00:16:30.540 align:start position:0% video called machines with brains and we decided<00:16:28.630> to<00:16:28.690> be<00:16:28.780> pretty<00:16:29.020> experimental<00:16:29.550> in 00:16:30.540 --> 00:16:30.550 align:start position:0% decided to be pretty experimental in 00:16:30.550 --> 00:16:31.920 align:start position:0% decided to be pretty experimental in terms<00:16:30.820> of<00:16:31.000> launching<00:16:31.150> it<00:16:31.420> you<00:16:31.510> know<00:16:31.630> you<00:16:31.690> kind 00:16:31.920 --> 00:16:31.930 align:start position:0% terms of launching it you know you kind 00:16:31.930 --> 00:16:34.560 align:start position:0% terms of launching it you know you kind of<00:16:31.990> scrolled<00:16:32.770> down<00:16:32.950> in<00:16:33.610> your<00:16:33.730> article<00:16:34.180> amongst 00:16:34.560 --> 00:16:34.570 align:start position:0% of scrolled down in your article amongst 00:16:34.570 --> 00:16:36.300 align:start position:0% of scrolled down in your article amongst different<00:16:34.630> cards<00:16:35.170> to<00:16:35.380> read<00:16:35.560> your<00:16:35.710> article<00:16:36.100> and 00:16:36.300 --> 00:16:36.310 align:start position:0% different cards to read your article and 00:16:36.310 --> 00:16:38.220 align:start position:0% different cards to read your article and swiped<00:16:36.610> left<00:16:36.820> and<00:16:37.270> right<00:16:37.480> to<00:16:37.780> get<00:16:37.900> to<00:16:38.080> other 00:16:38.220 --> 00:16:38.230 align:start position:0% swiped left and right to get to other 00:16:38.230 --> 00:16:40.380 align:start position:0% swiped left and right to get to other stories<00:16:38.710> we<00:16:39.190> thought<00:16:39.370> it<00:16:39.490> was<00:16:39.580> intuitive<00:16:39.850> but 00:16:40.380 --> 00:16:40.390 align:start position:0% stories we thought it was intuitive but 00:16:40.390 --> 00:16:43.320 align:start position:0% stories we thought it was intuitive but we<00:16:40.510> also<00:16:40.720> had<00:16:41.050> a<00:16:41.080> big<00:16:41.260> time<00:16:41.470> crunch<00:16:41.740> and<00:16:42.330> we 00:16:43.320 --> 00:16:43.330 align:start position:0% we also had a big time crunch and we 00:16:43.330 --> 00:16:45.510 align:start position:0% we also had a big time crunch and we heard<00:16:43.570> some<00:16:43.750> bad<00:16:43.900> anecdotes<00:16:44.410> upon<00:16:44.920> launch<00:16:45.160> and 00:16:45.510 --> 00:16:45.520 align:start position:0% heard some bad anecdotes upon launch and 00:16:45.520 --> 00:16:47.820 align:start position:0% heard some bad anecdotes upon launch and so<00:16:45.850> we<00:16:46.240> conducted<00:16:46.450> some<00:16:46.900> quick<00:16:47.290> usability 00:16:47.820 --> 00:16:47.830 align:start position:0% so we conducted some quick usability 00:16:47.830 --> 00:16:50.190 align:start position:0% so we conducted some quick usability tests<00:16:48.250> we<00:16:49.000> found<00:16:49.030> that<00:16:49.420> the<00:16:49.600> large<00:16:49.810> blank 00:16:50.190 --> 00:16:50.200 align:start position:0% tests we found that the large blank 00:16:50.200 --> 00:16:51.930 align:start position:0% tests we found that the large blank spaces<00:16:50.530> at<00:16:50.710> the<00:16:50.770> end<00:16:50.830> of<00:16:51.070> cards<00:16:51.400> made<00:16:51.610> people 00:16:51.930 --> 00:16:51.940 align:start position:0% spaces at the end of cards made people 00:16:51.940 --> 00:16:53.700 align:start position:0% spaces at the end of cards made people think<00:16:52.210> that<00:16:52.330> the<00:16:52.450> story<00:16:52.690> had<00:16:52.870> ended<00:16:53.230> and<00:16:53.380> so 00:16:53.700 --> 00:16:53.710 align:start position:0% think that the story had ended and so 00:16:53.710 --> 00:16:55.440 align:start position:0% think that the story had ended and so they<00:16:53.830> just<00:16:54.010> left<00:16:54.310> we<00:16:54.880> also<00:16:55.030> found<00:16:55.270> that 00:16:55.440 --> 00:16:55.450 align:start position:0% they just left we also found that 00:16:55.450 --> 00:16:57.570 align:start position:0% they just left we also found that scrolling<00:16:56.140> card<00:16:56.380> to<00:16:56.500> card<00:16:56.770> because<00:16:57.340> they<00:16:57.490> were 00:16:57.570 --> 00:16:57.580 align:start position:0% scrolling card to card because they were 00:16:57.580 --> 00:16:59.760 align:start position:0% scrolling card to card because they were different<00:16:57.820> heights<00:16:58.390> was<00:16:59.170> not<00:16:59.320> very<00:16:59.530> intuitive 00:16:59.760 --> 00:16:59.770 align:start position:0% different heights was not very intuitive 00:16:59.770 --> 00:17:01.560 align:start position:0% different heights was not very intuitive and<00:17:00.100> people<00:17:00.340> felt<00:17:00.640> like<00:17:00.850> they<00:17:01.150> were<00:17:01.330> there 00:17:01.560 --> 00:17:01.570 align:start position:0% and people felt like they were there 00:17:01.570 --> 00:17:03.870 align:start position:0% and people felt like they were there scroll<00:17:01.930> was<00:17:02.140> getting<00:17:02.380> hijacked<00:17:02.530> and<00:17:03.010> we<00:17:03.700> also 00:17:03.870 --> 00:17:03.880 align:start position:0% scroll was getting hijacked and we also 00:17:03.880 --> 00:17:06.390 align:start position:0% scroll was getting hijacked and we also found<00:17:04.300> that<00:17:04.690> people<00:17:05.410> were<00:17:05.980> accidentally 00:17:06.390 --> 00:17:06.400 align:start position:0% found that people were accidentally 00:17:06.400 --> 00:17:08.070 align:start position:0% found that people were accidentally swiping<00:17:06.910> horizontally<00:17:07.060> when<00:17:07.720> they<00:17:07.810> might 00:17:08.070 --> 00:17:08.080 align:start position:0% swiping horizontally when they might 00:17:08.080 --> 00:17:10.020 align:start position:0% swiping horizontally when they might meant<00:17:08.440> to<00:17:08.560> be<00:17:08.680> swiping<00:17:09.100> vertically<00:17:09.700> probably 00:17:10.020 --> 00:17:10.030 align:start position:0% meant to be swiping vertically probably 00:17:10.030 --> 00:17:11.250 align:start position:0% meant to be swiping vertically probably because<00:17:10.180> they<00:17:10.300> were<00:17:10.330> swiping<00:17:10.780> at<00:17:10.870> a<00:17:10.930> bit<00:17:11.050> of<00:17:11.140> a 00:17:11.250 --> 00:17:11.260 align:start position:0% because they were swiping at a bit of a 00:17:11.260 --> 00:17:14.400 align:start position:0% because they were swiping at a bit of a diagonal<00:17:11.680> angle<00:17:11.950> and<00:17:12.280> so<00:17:12.940> we<00:17:13.330> quickly<00:17:13.630> kind<00:17:14.350> of 00:17:14.400 --> 00:17:14.410 align:start position:0% diagonal angle and so we quickly kind of 00:17:14.410 --> 00:17:16.890 align:start position:0% diagonal angle and so we quickly kind of enacted<00:17:14.860> fixes<00:17:15.310> to<00:17:15.550> these<00:17:15.670> solutions<00:17:16.000> so 00:17:16.890 --> 00:17:16.900 align:start position:0% enacted fixes to these solutions so 00:17:16.900 --> 00:17:21.270 align:start position:0% enacted fixes to these solutions so usability<00:17:18.180> fixes<00:17:19.800> these<00:17:20.800> types<00:17:21.040> of<00:17:21.130> things 00:17:21.270 --> 00:17:21.280 align:start position:0% usability fixes these types of things 00:17:21.280 --> 00:17:23.460 align:start position:0% usability fixes these types of things can<00:17:21.670> really<00:17:21.700> help<00:17:22.240> you<00:17:22.540> in<00:17:23.170> terms<00:17:23.260> of<00:17:23.380> your 00:17:23.460 --> 00:17:23.470 align:start position:0% can really help you in terms of your 00:17:23.470 --> 00:17:24.720 align:start position:0% can really help you in terms of your product<00:17:23.860> you<00:17:23.950> get<00:17:24.040> a<00:17:24.100> lot<00:17:24.310> of<00:17:24.430> great 00:17:24.720 --> 00:17:24.730 align:start position:0% product you get a lot of great 00:17:24.730 --> 00:17:29.670 align:start position:0% product you get a lot of great information<00:17:24.910> up<00:17:25.480> front<00:17:28.080> you<00:17:29.080> want<00:17:29.260> a<00:17:29.320> design 00:17:29.670 --> 00:17:29.680 align:start position:0% information up front you want a design 00:17:29.680 --> 00:17:31.410 align:start position:0% information up front you want a design for<00:17:29.980> the<00:17:30.040> least<00:17:30.280> blockchain<00:17:30.880> savvy<00:17:31.330> and 00:17:31.410 --> 00:17:31.420 align:start position:0% for the least blockchain savvy and 00:17:31.420 --> 00:17:34.220 align:start position:0% for the least blockchain savvy and technical<00:17:31.900> version<00:17:32.110> of<00:17:32.440> your<00:17:32.740> user<00:17:33.040> possible 00:17:34.220 --> 00:17:34.230 align:start position:0% technical version of your user possible 00:17:34.230 --> 00:17:38.880 align:start position:0% technical version of your user possible and<00:17:36.390> so<00:17:37.390> I<00:17:37.720> actually<00:17:38.140> wrote<00:17:38.440> an<00:17:38.530> article<00:17:38.620> about 00:17:38.880 --> 00:17:38.890 align:start position:0% and so I actually wrote an article about 00:17:38.890 --> 00:17:41.700 align:start position:0% and so I actually wrote an article about this<00:17:39.130> a<00:17:39.340> while<00:17:39.550> before<00:17:39.750> the<00:17:40.750> use<00:17:40.930> case<00:17:41.200> we<00:17:41.590> did 00:17:41.700 --> 00:17:41.710 align:start position:0% this a while before the use case we did 00:17:41.710 --> 00:17:44.370 align:start position:0% this a while before the use case we did a<00:17:41.740> hackathon<00:17:42.070> the<00:17:42.880> problem<00:17:43.330> was<00:17:43.630> build<00:17:44.200> a 00:17:44.370 --> 00:17:44.380 align:start position:0% a hackathon the problem was build a 00:17:44.380 --> 00:17:45.720 align:start position:0% a hackathon the problem was build a farm-to-table 00:17:45.720 --> 00:17:45.730 align:start position:0% farm-to-table 00:17:45.730 --> 00:17:48.570 align:start position:0% farm-to-table local<00:17:46.090> supply<00:17:47.080> chain<00:17:47.290> DAP<00:17:47.530> built<00:17:48.190> it<00:17:48.309> on<00:17:48.400> hyper 00:17:48.570 --> 00:17:48.580 align:start position:0% local supply chain DAP built it on hyper 00:17:48.580 --> 00:17:51.539 align:start position:0% local supply chain DAP built it on hyper ledger<00:17:48.850> and<00:17:49.150> they<00:17:49.960> mentioned<00:17:50.559> that<00:17:51.190> one<00:17:51.520> of 00:17:51.539 --> 00:17:51.549 align:start position:0% ledger and they mentioned that one of 00:17:51.549 --> 00:17:53.700 align:start position:0% ledger and they mentioned that one of the<00:17:51.700> users<00:17:52.000> was<00:17:52.210> this<00:17:52.840> old<00:17:53.049> 70<00:17:53.440> year<00:17:53.559> old 00:17:53.700 --> 00:17:53.710 align:start position:0% the users was this old 70 year old 00:17:53.710 --> 00:17:55.500 align:start position:0% the users was this old 70 year old farmer<00:17:53.919> that<00:17:54.820> doesn't<00:17:55.030> know<00:17:55.090> how<00:17:55.210> to<00:17:55.270> use 00:17:55.500 --> 00:17:55.510 align:start position:0% farmer that doesn't know how to use 00:17:55.510 --> 00:17:57.810 align:start position:0% farmer that doesn't know how to use email<00:17:55.750> so<00:17:56.470> we<00:17:56.890> kind<00:17:57.100> of<00:17:57.130> designed<00:17:57.490> with<00:17:57.730> that 00:17:57.810 --> 00:17:57.820 align:start position:0% email so we kind of designed with that 00:17:57.820 --> 00:18:00.210 align:start position:0% email so we kind of designed with that in<00:17:57.880> mind<00:17:58.120> made<00:17:58.450> it<00:17:58.570> super<00:17:58.870> simple<00:17:59.220> this 00:18:00.210 --> 00:18:00.220 align:start position:0% in mind made it super simple this 00:18:00.220 --> 00:18:01.770 align:start position:0% in mind made it super simple this applies<00:18:00.730> to<00:18:00.760> really<00:18:01.179> everyone<00:18:01.540> like<00:18:01.690> if 00:18:01.770 --> 00:18:01.780 align:start position:0% applies to really everyone like if 00:18:01.780 --> 00:18:03.270 align:start position:0% applies to really everyone like if you're<00:18:01.870> building<00:18:01.990> prediction<00:18:02.620> markets<00:18:03.100> you 00:18:03.270 --> 00:18:03.280 align:start position:0% you're building prediction markets you 00:18:03.280 --> 00:18:06.299 align:start position:0% you're building prediction markets you probably<00:18:03.549> want<00:18:04.090> non<00:18:04.630> blockchain<00:18:05.559> experts<00:18:06.100> to 00:18:06.299 --> 00:18:06.309 align:start position:0% probably want non blockchain experts to 00:18:06.309 --> 00:18:07.650 align:start position:0% probably want non blockchain experts to use<00:18:06.460> it<00:18:06.640> at<00:18:06.760> some<00:18:07.030> point<00:18:07.270> so<00:18:07.419> you<00:18:07.510> should 00:18:07.650 --> 00:18:07.660 align:start position:0% use it at some point so you should 00:18:07.660 --> 00:18:10.799 align:start position:0% use it at some point so you should probably<00:18:08.020> try<00:18:08.470> to<00:18:08.590> optimize<00:18:09.549> and<00:18:10.390> design<00:18:10.780> a 00:18:10.799 --> 00:18:10.809 align:start position:0% probably try to optimize and design a 00:18:10.809 --> 00:18:12.419 align:start position:0% probably try to optimize and design a bit<00:18:11.080> more<00:18:11.320> for<00:18:11.530> like<00:18:11.650> a<00:18:11.679> regular<00:18:11.919> kind<00:18:12.309> of 00:18:12.419 --> 00:18:12.429 align:start position:0% bit more for like a regular kind of 00:18:12.429 --> 00:18:14.370 align:start position:0% bit more for like a regular kind of gambler<00:18:12.960> even<00:18:13.960> if<00:18:14.049> you're<00:18:14.169> building 00:18:14.370 --> 00:18:14.380 align:start position:0% gambler even if you're building 00:18:14.380 --> 00:18:15.600 align:start position:0% gambler even if you're building developer<00:18:15.010> products 00:18:15.600 --> 00:18:15.610 align:start position:0% developer products 00:18:15.610 --> 00:18:17.400 align:start position:0% developer products you<00:18:15.730> probably<00:18:15.970> want<00:18:16.450> developers<00:18:16.720> who<00:18:17.110> don't 00:18:17.400 --> 00:18:17.410 align:start position:0% you probably want developers who don't 00:18:17.410 --> 00:18:18.810 align:start position:0% you probably want developers who don't know<00:18:17.500> that<00:18:17.710> much<00:18:17.860> about<00:18:17.919> blockchain<00:18:18.370> now<00:18:18.760> to 00:18:18.810 --> 00:18:18.820 align:start position:0% know that much about blockchain now to 00:18:18.820 --> 00:18:20.820 align:start position:0% know that much about blockchain now to kind<00:18:19.150> of<00:18:19.240> on<00:18:19.510> board<00:18:19.750> onto<00:18:19.900> blockchain<00:18:20.410> and<00:18:20.650> use 00:18:20.820 --> 00:18:20.830 align:start position:0% kind of on board onto blockchain and use 00:18:20.830 --> 00:18:22.650 align:start position:0% kind of on board onto blockchain and use your<00:18:21.010> products<00:18:21.460> so<00:18:21.790> you<00:18:21.820> want<00:18:22.030> to<00:18:22.120> make<00:18:22.270> it<00:18:22.450> as 00:18:22.650 --> 00:18:22.660 align:start position:0% your products so you want to make it as 00:18:22.660 --> 00:18:25.650 align:start position:0% your products so you want to make it as block<00:18:23.070> blockchain<00:18:24.070> jargon<00:18:24.520> free<00:18:24.940> as<00:18:25.150> possible 00:18:25.650 --> 00:18:25.660 align:start position:0% block blockchain jargon free as possible 00:18:25.660 --> 00:18:27.990 align:start position:0% block blockchain jargon free as possible at<00:18:25.870> least<00:18:25.960> in<00:18:26.260> some<00:18:26.740> of<00:18:26.860> the<00:18:26.919> main<00:18:27.130> areas<00:18:27.580> just 00:18:27.990 --> 00:18:28.000 align:start position:0% at least in some of the main areas just 00:18:28.000 --> 00:18:31.080 align:start position:0% at least in some of the main areas just so<00:18:28.950> it's<00:18:29.950> really<00:18:30.220> easy<00:18:30.370> for<00:18:30.460> them<00:18:30.640> to<00:18:30.760> on<00:18:30.850> board 00:18:31.080 --> 00:18:31.090 align:start position:0% so it's really easy for them to on board 00:18:31.090 --> 00:18:33.240 align:start position:0% so it's really easy for them to on board since<00:18:31.299> actually<00:18:31.660> a<00:18:31.690> lot<00:18:31.840> of<00:18:32.020> develop<00:18:32.799> there's 00:18:33.240 --> 00:18:33.250 align:start position:0% since actually a lot of develop there's 00:18:33.250 --> 00:18:34.860 align:start position:0% since actually a lot of develop there's a<00:18:33.309> lot<00:18:33.429> of<00:18:33.549> really<00:18:33.669> skeptical<00:18:34.120> developers<00:18:34.660> for 00:18:34.860 --> 00:18:34.870 align:start position:0% a lot of really skeptical developers for 00:18:34.870 --> 00:18:36.360 align:start position:0% a lot of really skeptical developers for blockchain<00:18:35.200> and<00:18:35.320> crypto<00:18:35.559> out<00:18:35.710> there<00:18:35.919> and<00:18:36.250> even 00:18:36.360 --> 00:18:36.370 align:start position:0% blockchain and crypto out there and even 00:18:36.370 --> 00:18:38.340 align:start position:0% blockchain and crypto out there and even crypto<00:18:37.030> products<00:18:37.540> honestly<00:18:37.990> there's<00:18:38.260> a<00:18:38.320> lot 00:18:38.340 --> 00:18:38.350 align:start position:0% crypto products honestly there's a lot 00:18:38.350 --> 00:18:40.200 align:start position:0% crypto products honestly there's a lot of<00:18:38.530> people<00:18:38.650> who<00:18:38.860> trade<00:18:39.190> crypto<00:18:39.669> and<00:18:39.820> on<00:18:39.880> crypto 00:18:40.200 --> 00:18:40.210 align:start position:0% of people who trade crypto and on crypto 00:18:40.210 --> 00:18:42.510 align:start position:0% of people who trade crypto and on crypto don't<00:18:40.750> really<00:18:40.990> know<00:18:41.140> how<00:18:41.320> it<00:18:41.440> works<00:18:41.650> so<00:18:41.950> you 00:18:42.510 --> 00:18:42.520 align:start position:0% don't really know how it works so you 00:18:42.520 --> 00:18:44.490 align:start position:0% don't really know how it works so you just<00:18:42.970> always<00:18:43.179> want<00:18:43.330> to<00:18:43.660> optimize<00:18:44.169> for<00:18:44.200> a 00:18:44.490 --> 00:18:44.500 align:start position:0% just always want to optimize for a 00:18:44.500 --> 00:18:46.409 align:start position:0% just always want to optimize for a little<00:18:44.980> less<00:18:45.130> technical<00:18:45.400> and<00:18:45.820> a<00:18:45.880> little<00:18:46.299> less 00:18:46.409 --> 00:18:46.419 align:start position:0% little less technical and a little less 00:18:46.419 --> 00:18:48.330 align:start position:0% little less technical and a little less blockchain<00:18:46.929> savvy<00:18:47.410> than<00:18:47.620> what<00:18:47.980> you<00:18:48.100> might 00:18:48.330 --> 00:18:48.340 align:start position:0% blockchain savvy than what you might 00:18:48.340 --> 00:18:54.090 align:start position:0% blockchain savvy than what you might expect<00:18:50.190> and<00:18:51.750> yeah<00:18:52.750> so<00:18:53.080> you<00:18:53.140> you<00:18:53.620> got<00:18:53.770> a<00:18:53.799> you<00:18:54.070> got 00:18:54.090 --> 00:18:54.100 align:start position:0% expect and yeah so you you got a you got 00:18:54.100 --> 00:18:57.090 align:start position:0% expect and yeah so you you got a you got a<00:18:54.220> test<00:18:54.429> your<00:18:54.610> copy<00:18:54.790> both<00:18:55.630> product<00:18:56.410> copy<00:18:56.710> and 00:18:57.090 --> 00:18:57.100 align:start position:0% a test your copy both product copy and 00:18:57.100 --> 00:19:00.360 align:start position:0% a test your copy both product copy and marketing<00:18:57.910> copy<00:18:58.120> for<00:18:58.809> product<00:18:59.169> copy<00:18:59.380> Prada 00:19:00.360 --> 00:19:00.370 align:start position:0% marketing copy for product copy Prada 00:19:00.370 --> 00:19:02.039 align:start position:0% marketing copy for product copy Prada copy<00:19:00.610> is<00:19:00.790> always<00:19:01.059> not<00:19:01.240> as<00:19:01.390> clear<00:19:01.600> as<00:19:01.660> we<00:19:01.809> think 00:19:02.039 --> 00:19:02.049 align:start position:0% copy is always not as clear as we think 00:19:02.049 --> 00:19:05.789 align:start position:0% copy is always not as clear as we think and<00:19:02.260> don't<00:19:03.190> use<00:19:03.400> lorem<00:19:03.700> ipsum<00:19:04.110> use<00:19:05.110> real<00:19:05.530> copy 00:19:05.789 --> 00:19:05.799 align:start position:0% and don't use lorem ipsum use real copy 00:19:05.799 --> 00:19:07.770 align:start position:0% and don't use lorem ipsum use real copy in<00:19:06.100> the<00:19:06.220> context<00:19:06.580> of<00:19:06.640> the<00:19:06.760> product<00:19:07.120> from 00:19:07.770 --> 00:19:07.780 align:start position:0% in the context of the product from 00:19:07.780 --> 00:19:11.490 align:start position:0% in the context of the product from marketing<00:19:08.350> copy<00:19:09.210> even<00:19:10.210> for<00:19:10.690> like<00:19:10.900> developer 00:19:11.490 --> 00:19:11.500 align:start position:0% marketing copy even for like developer 00:19:11.500 --> 00:19:14.730 align:start position:0% marketing copy even for like developer products<00:19:11.919> so<00:19:12.570> you<00:19:13.570> know<00:19:13.660> these<00:19:14.410> are<00:19:14.530> some 00:19:14.730 --> 00:19:14.740 align:start position:0% products so you know these are some 00:19:14.740 --> 00:19:16.500 align:start position:0% products so you know these are some really<00:19:14.980> complex<00:19:15.460> developer<00:19:15.880> products<00:19:16.270> with 00:19:16.500 --> 00:19:16.510 align:start position:0% really complex developer products with 00:19:16.510 --> 00:19:18.539 align:start position:0% really complex developer products with some<00:19:16.660> really<00:19:16.960> really<00:19:17.350> simple<00:19:17.830> marketing 00:19:18.539 --> 00:19:18.549 align:start position:0% some really really simple marketing 00:19:18.549 --> 00:19:25.740 align:start position:0% some really really simple marketing messaging<00:19:19.980> stripe<00:19:21.240> watson<00:19:22.830> Twilio<00:19:24.090> I<00:19:25.090> know 00:19:25.740 --> 00:19:25.750 align:start position:0% messaging stripe watson Twilio I know 00:19:25.750 --> 00:19:27.330 align:start position:0% messaging stripe watson Twilio I know we're<00:19:26.080> all<00:19:26.169> proud<00:19:26.440> of<00:19:26.590> the<00:19:26.679> technology<00:19:27.190> we 00:19:27.330 --> 00:19:27.340 align:start position:0% we're all proud of the technology we 00:19:27.340 --> 00:19:29.250 align:start position:0% we're all proud of the technology we built<00:19:27.549> and<00:19:27.730> want<00:19:27.880> to<00:19:27.970> show<00:19:28.120> it<00:19:28.270> and<00:19:28.419> you<00:19:29.080> also 00:19:29.250 --> 00:19:29.260 align:start position:0% built and want to show it and you also 00:19:29.260 --> 00:19:31.680 align:start position:0% built and want to show it and you also want<00:19:29.710> to<00:19:29.830> impress<00:19:30.250> other<00:19:30.580> engineers<00:19:31.240> and 00:19:31.680 --> 00:19:31.690 align:start position:0% want to impress other engineers and 00:19:31.690 --> 00:19:34.200 align:start position:0% want to impress other engineers and investors<00:19:32.320> but<00:19:32.679> especially<00:19:33.549> on<00:19:33.910> your<00:19:34.030> main 00:19:34.200 --> 00:19:34.210 align:start position:0% investors but especially on your main 00:19:34.210 --> 00:19:34.860 align:start position:0% investors but especially on your main homepage 00:19:34.860 --> 00:19:34.870 align:start position:0% homepage 00:19:34.870 --> 00:19:37.590 align:start position:0% homepage you<00:19:35.350> know<00:19:35.640> permissionless<00:19:36.640> decentralized 00:19:37.590 --> 00:19:37.600 align:start position:0% you know permissionless decentralized 00:19:37.600 --> 00:19:40.110 align:start position:0% you know permissionless decentralized credit<00:19:38.110> market<00:19:38.549> algorithmic<00:19:39.549> efficient 00:19:40.110 --> 00:19:40.120 align:start position:0% credit market algorithmic efficient 00:19:40.120 --> 00:19:43.289 align:start position:0% credit market algorithmic efficient money<00:19:40.510> markets<00:19:40.990> it's<00:19:41.440> just<00:19:41.710> kind<00:19:42.010> of<00:19:42.070> not<00:19:42.610> that 00:19:43.289 --> 00:19:43.299 align:start position:0% money markets it's just kind of not that 00:19:43.299 --> 00:19:44.280 align:start position:0% money markets it's just kind of not that necessary 00:19:44.280 --> 00:19:44.290 align:start position:0% necessary 00:19:44.290 --> 00:19:45.930 align:start position:0% necessary you're<00:19:44.440> just<00:19:44.590> not<00:19:44.770> optimizing<00:19:45.580> for<00:19:45.669> as<00:19:45.760> many 00:19:45.930 --> 00:19:45.940 align:start position:0% you're just not optimizing for as many 00:19:45.940 --> 00:19:48.240 align:start position:0% you're just not optimizing for as many people<00:19:46.299> as<00:19:46.419> you<00:19:46.450> could<00:19:46.809> be<00:19:46.960> even<00:19:47.799> financial 00:19:48.240 --> 00:19:48.250 align:start position:0% people as you could be even financial 00:19:48.250 --> 00:19:50.159 align:start position:0% people as you could be even financial products<00:19:48.730> you<00:19:48.880> know<00:19:48.970> fidelity<00:19:49.540> it's<00:19:49.870> not<00:19:50.049> like 00:19:50.159 --> 00:19:50.169 align:start position:0% products you know fidelity it's not like 00:19:50.169 --> 00:19:53.780 align:start position:0% products you know fidelity it's not like they're<00:19:50.350> fast-moving<00:19:51.070> startup<00:19:52.140> credit<00:19:53.140> karma 00:19:53.780 --> 00:19:53.790 align:start position:0% they're fast-moving startup credit karma 00:19:53.790 --> 00:19:55.890 align:start position:0% they're fast-moving startup credit karma wealthfront<00:19:54.790> you<00:19:55.390> notice<00:19:55.659> that<00:19:55.750> they're 00:19:55.890 --> 00:19:55.900 align:start position:0% wealthfront you notice that they're 00:19:55.900 --> 00:19:58.169 align:start position:0% wealthfront you notice that they're focusing<00:19:56.290> on<00:19:56.380> value<00:19:56.860> propositions<00:19:57.580> like<00:19:57.820> what 00:19:58.169 --> 00:19:58.179 align:start position:0% focusing on value propositions like what 00:19:58.179 --> 00:19:58.950 align:start position:0% focusing on value propositions like what the<00:19:58.630> end 00:19:58.950 --> 00:19:58.960 align:start position:0% the end 00:19:58.960 --> 00:20:00.330 align:start position:0% the end results<00:19:59.320> of<00:19:59.440> what<00:19:59.590> this<00:19:59.710> product<00:19:59.919> will<00:20:00.159> do<00:20:00.309> for 00:20:00.330 --> 00:20:00.340 align:start position:0% results of what this product will do for 00:20:00.340 --> 00:20:02.430 align:start position:0% results of what this product will do for you<00:20:00.700> how<00:20:01.000> you<00:20:01.029> will<00:20:01.270> benefit<00:20:01.720> as<00:20:01.899> opposed<00:20:02.320> to 00:20:02.430 --> 00:20:02.440 align:start position:0% you how you will benefit as opposed to 00:20:02.440 --> 00:20:04.350 align:start position:0% you how you will benefit as opposed to here<00:20:03.039> all<00:20:03.279> the<00:20:03.399> small<00:20:03.610> tactical<00:20:03.850> things<00:20:04.210> that 00:20:04.350 --> 00:20:04.360 align:start position:0% here all the small tactical things that 00:20:04.360 --> 00:20:07.980 align:start position:0% here all the small tactical things that we<00:20:04.480> have<00:20:04.659> and<00:20:05.700> you<00:20:06.700> know<00:20:06.820> for<00:20:07.390> marketing<00:20:07.870> to 00:20:07.980 --> 00:20:07.990 align:start position:0% we have and you know for marketing to 00:20:07.990 --> 00:20:09.750 align:start position:0% we have and you know for marketing to global<00:20:08.350> audiences<00:20:08.860> I'll<00:20:09.190> just<00:20:09.370> kind<00:20:09.549> of<00:20:09.580> let 00:20:09.750 --> 00:20:09.760 align:start position:0% global audiences I'll just kind of let 00:20:09.760 --> 00:20:12.720 align:start position:0% global audiences I'll just kind of let this<00:20:09.909> slide<00:20:10.270> speak<00:20:10.600> for<00:20:10.809> itself<00:20:11.340> but<00:20:12.340> please 00:20:12.720 --> 00:20:12.730 align:start position:0% this slide speak for itself but please 00:20:12.730 --> 00:20:15.060 align:start position:0% this slide speak for itself but please just<00:20:13.210> you<00:20:13.539> know<00:20:13.630> even<00:20:14.169> just<00:20:14.380> through<00:20:14.740> some 00:20:15.060 --> 00:20:15.070 align:start position:0% just you know even just through some 00:20:15.070 --> 00:20:17.340 align:start position:0% just you know even just through some through<00:20:15.520> the<00:20:15.700> crypto<00:20:16.330> Network<00:20:16.690> or<00:20:16.990> just<00:20:17.140> talk 00:20:17.340 --> 00:20:17.350 align:start position:0% through the crypto Network or just talk 00:20:17.350 --> 00:20:20.190 align:start position:0% through the crypto Network or just talk to<00:20:17.529> a<00:20:17.559> few<00:20:17.740> people<00:20:18.870> translations<00:20:19.870> can<00:20:20.080> go 00:20:20.190 --> 00:20:20.200 align:start position:0% to a few people translations can go 00:20:20.200 --> 00:20:22.950 align:start position:0% to a few people translations can go really<00:20:20.409> wrong<00:20:20.820> so<00:20:21.820> yeah<00:20:22.299> just<00:20:22.570> to<00:20:22.630> talk<00:20:22.840> to 00:20:22.950 --> 00:20:22.960 align:start position:0% really wrong so yeah just to talk to 00:20:22.960 --> 00:20:28.769 align:start position:0% really wrong so yeah just to talk to people<00:20:23.110> and<00:20:26.460> I<00:20:27.460> would<00:20:27.970> highly<00:20:28.299> recommend<00:20:28.330> that 00:20:28.769 --> 00:20:28.779 align:start position:0% people and I would highly recommend that 00:20:28.779 --> 00:20:30.930 align:start position:0% people and I would highly recommend that you<00:20:28.870> don't<00:20:29.140> move<00:20:29.529> past<00:20:29.890> this<00:20:30.100> phase<00:20:30.370> unless 00:20:30.930 --> 00:20:30.940 align:start position:0% you don't move past this phase unless 00:20:30.940 --> 00:20:33.090 align:start position:0% you don't move past this phase unless you<00:20:31.059> have<00:20:31.270> users<00:20:31.779> in<00:20:31.990> the<00:20:32.230> bank<00:20:32.440> and<00:20:32.679> what<00:20:33.070> I 00:20:33.090 --> 00:20:33.100 align:start position:0% you have users in the bank and what I 00:20:33.100 --> 00:20:35.159 align:start position:0% you have users in the bank and what I mean<00:20:33.279> by<00:20:33.429> that<00:20:33.460> is<00:20:33.970> having<00:20:34.270> a<00:20:34.450> bunch<00:20:34.630> of<00:20:34.809> users 00:20:35.159 --> 00:20:35.169 align:start position:0% mean by that is having a bunch of users 00:20:35.169 --> 00:20:37.710 align:start position:0% mean by that is having a bunch of users that<00:20:35.409> are<00:20:36.039> kind<00:20:36.490> of<00:20:36.580> you<00:20:37.000> you<00:20:37.240> interview<00:20:37.600> them 00:20:37.710 --> 00:20:37.720 align:start position:0% that are kind of you you interview them 00:20:37.720 --> 00:20:39.870 align:start position:0% that are kind of you you interview them you're<00:20:37.990> do<00:20:38.080> testing<00:20:38.470> with<00:20:38.500> them<00:20:38.740> they're<00:20:39.580> so 00:20:39.870 --> 00:20:39.880 align:start position:0% you're do testing with them they're so 00:20:39.880 --> 00:20:41.549 align:start position:0% you're do testing with them they're so into<00:20:40.120> the<00:20:40.210> idea<00:20:40.240> they<00:20:40.779> immediately<00:20:41.230> see<00:20:41.440> the 00:20:41.549 --> 00:20:41.559 align:start position:0% into the idea they immediately see the 00:20:41.559 --> 00:20:42.960 align:start position:0% into the idea they immediately see the value<00:20:41.799> this<00:20:41.890> would<00:20:42.070> bring<00:20:42.190> to<00:20:42.340> them<00:20:42.490> they're 00:20:42.960 --> 00:20:42.970 align:start position:0% value this would bring to them they're 00:20:42.970 --> 00:20:45.389 align:start position:0% value this would bring to them they're bugging<00:20:43.240> you<00:20:43.570> every<00:20:44.200> week<00:20:44.380> asking<00:20:45.010> you<00:20:45.190> when 00:20:45.389 --> 00:20:45.399 align:start position:0% bugging you every week asking you when 00:20:45.399 --> 00:20:46.980 align:start position:0% bugging you every week asking you when your<00:20:45.520> products<00:20:45.880> gonna<00:20:46.029> launch<00:20:46.299> they're 00:20:46.980 --> 00:20:46.990 align:start position:0% your products gonna launch they're 00:20:46.990 --> 00:20:48.419 align:start position:0% your products gonna launch they're talking<00:20:47.320> about<00:20:47.409> other<00:20:47.649> people<00:20:48.010> kind<00:20:48.279> of<00:20:48.309> in 00:20:48.419 --> 00:20:48.429 align:start position:0% talking about other people kind of in 00:20:48.429 --> 00:20:51.419 align:start position:0% talking about other people kind of in their<00:20:48.520> field<00:20:48.760> that<00:20:49.120> meet<00:20:49.299> their<00:20:49.419> profile<00:20:50.429> they 00:20:51.419 --> 00:20:51.429 align:start position:0% their field that meet their profile they 00:20:51.429 --> 00:20:53.250 align:start position:0% their field that meet their profile they really<00:20:51.820> really<00:20:52.090> want<00:20:52.299> it<00:20:52.419> and<00:20:52.570> you<00:20:52.960> kind<00:20:53.140> of 00:20:53.250 --> 00:20:53.260 align:start position:0% really really want it and you kind of 00:20:53.260 --> 00:20:55.399 align:start position:0% really really want it and you kind of have<00:20:53.409> to<00:20:53.440> be<00:20:53.620> honest<00:20:54.010> with<00:20:54.130> yourself<00:20:54.220> here<00:20:54.669> but 00:20:55.399 --> 00:20:55.409 align:start position:0% have to be honest with yourself here but 00:20:55.409 --> 00:20:57.210 align:start position:0% have to be honest with yourself here but once<00:20:56.409> you<00:20:56.470> get<00:20:56.620> into<00:20:56.770> the<00:20:56.860> smart<00:20:57.070> contract 00:20:57.210 --> 00:20:57.220 align:start position:0% once you get into the smart contract 00:20:57.220 --> 00:20:59.460 align:start position:0% once you get into the smart contract development<00:20:57.850> phase<00:20:58.059> you<00:20:58.779> start<00:20:59.049> to<00:20:59.200> get<00:20:59.320> to 00:20:59.460 --> 00:20:59.470 align:start position:0% development phase you start to get to 00:20:59.470 --> 00:21:02.130 align:start position:0% development phase you start to get to some<00:20:59.620> you<00:21:00.370> know<00:21:00.399> really<00:21:00.940> heavy<00:21:01.149> upfront<00:21:01.539> costs 00:21:02.130 --> 00:21:02.140 align:start position:0% some you know really heavy upfront costs 00:21:02.140 --> 00:21:04.680 align:start position:0% some you know really heavy upfront costs so<00:21:02.649> you<00:21:02.740> really<00:21:03.159> want<00:21:03.309> all<00:21:03.549> of<00:21:03.730> the<00:21:03.820> work<00:21:04.029> or 00:21:04.680 --> 00:21:04.690 align:start position:0% so you really want all of the work or 00:21:04.690 --> 00:21:05.940 align:start position:0% so you really want all of the work or most<00:21:04.929> of<00:21:05.049> the<00:21:05.110> validation<00:21:05.470> work<00:21:05.710> to<00:21:05.830> be<00:21:05.919> in 00:21:05.940 --> 00:21:05.950 align:start position:0% most of the validation work to be in 00:21:05.950 --> 00:21:08.909 align:start position:0% most of the validation work to be in these<00:21:06.100> first<00:21:06.429> two<00:21:06.669> steps<00:21:07.350> and<00:21:08.350> then<00:21:08.649> when<00:21:08.830> you 00:21:08.909 --> 00:21:08.919 align:start position:0% these first two steps and then when you 00:21:08.919 --> 00:21:11.100 align:start position:0% these first two steps and then when you get<00:21:09.039> to<00:21:09.130> the<00:21:09.220> test<00:21:09.429> net<00:21:09.669> phase<00:21:09.909> you<00:21:10.779> know<00:21:10.870> test 00:21:11.100 --> 00:21:11.110 align:start position:0% get to the test net phase you know test 00:21:11.110 --> 00:21:12.360 align:start position:0% get to the test net phase you know test that's<00:21:11.230> mainly<00:21:11.529> just<00:21:11.799> to<00:21:11.890> test<00:21:12.190> out<00:21:12.340> your 00:21:12.360 --> 00:21:12.370 align:start position:0% that's mainly just to test out your 00:21:12.370 --> 00:21:14.399 align:start position:0% that's mainly just to test out your smart<00:21:12.730> contract<00:21:13.149> functionality<00:21:13.870> by<00:21:14.350> this 00:21:14.399 --> 00:21:14.409 align:start position:0% smart contract functionality by this 00:21:14.409 --> 00:21:16.409 align:start position:0% smart contract functionality by this point<00:21:14.950> your<00:21:15.130> idea<00:21:15.460> and<00:21:15.760> your<00:21:15.909> actual<00:21:16.179> product 00:21:16.409 --> 00:21:16.419 align:start position:0% point your idea and your actual product 00:21:16.419 --> 00:21:17.730 align:start position:0% point your idea and your actual product experience<00:21:16.929> should<00:21:17.049> have<00:21:17.169> been<00:21:17.289> vetted<00:21:17.470> in 00:21:17.730 --> 00:21:17.740 align:start position:0% experience should have been vetted in 00:21:17.740 --> 00:21:19.710 align:start position:0% experience should have been vetted in the<00:21:17.860> previous<00:21:18.220> steps<00:21:18.490> you<00:21:19.270> will<00:21:19.360> want<00:21:19.570> to<00:21:19.630> make 00:21:19.710 --> 00:21:19.720 align:start position:0% the previous steps you will want to make 00:21:19.720 --> 00:21:21.180 align:start position:0% the previous steps you will want to make sure<00:21:19.779> you<00:21:20.020> just<00:21:20.169> explain<00:21:20.590> in<00:21:20.740> a<00:21:20.799> simple<00:21:21.100> way 00:21:21.180 --> 00:21:21.190 align:start position:0% sure you just explain in a simple way 00:21:21.190 --> 00:21:23.070 align:start position:0% sure you just explain in a simple way what<00:21:21.340> a<00:21:21.370> test<00:21:21.610> net<00:21:21.789> is<00:21:21.909> to<00:21:22.059> all<00:21:22.210> users<00:21:22.419> even 00:21:23.070 --> 00:21:23.080 align:start position:0% what a test net is to all users even 00:21:23.080 --> 00:21:24.659 align:start position:0% what a test net is to all users even though<00:21:23.169> it<00:21:23.289> has<00:21:23.440> a<00:21:23.470> word<00:21:23.740> test<00:21:24.070> in<00:21:24.220> it<00:21:24.340> it's<00:21:24.520> not 00:21:24.659 --> 00:21:24.669 align:start position:0% though it has a word test in it it's not 00:21:24.669 --> 00:21:27.450 align:start position:0% though it has a word test in it it's not that<00:21:25.270> obvious<00:21:25.590> exactly<00:21:26.590> how<00:21:26.770> the<00:21:26.830> components 00:21:27.450 --> 00:21:27.460 align:start position:0% that obvious exactly how the components 00:21:27.460 --> 00:21:30.360 align:start position:0% that obvious exactly how the components work<00:21:27.870> for<00:21:28.870> example<00:21:28.990> on<00:21:29.260> meta<00:21:29.500> mask<00:21:29.770> on<00:21:30.130> your 00:21:30.360 --> 00:21:30.370 align:start position:0% work for example on meta mask on your 00:21:30.370 --> 00:21:31.919 align:start position:0% work for example on meta mask on your test<00:21:30.610> set<00:21:30.760> it<00:21:30.880> still<00:21:31.090> shows<00:21:31.240> a<00:21:31.360> dollar<00:21:31.659> value 00:21:31.919 --> 00:21:31.929 align:start position:0% test set it still shows a dollar value 00:21:31.929 --> 00:21:33.930 align:start position:0% test set it still shows a dollar value of<00:21:32.380> the<00:21:32.590> ether<00:21:32.919> that<00:21:33.070> you<00:21:33.159> have<00:21:33.399> in<00:21:33.580> your<00:21:33.700> test 00:21:33.930 --> 00:21:33.940 align:start position:0% of the ether that you have in your test 00:21:33.940 --> 00:21:35.190 align:start position:0% of the ether that you have in your test wallet<00:21:34.299> which<00:21:34.720> is<00:21:34.840> kind<00:21:34.990> of<00:21:35.020> confusing 00:21:35.190 --> 00:21:35.200 align:start position:0% wallet which is kind of confusing 00:21:35.200 --> 00:21:36.690 align:start position:0% wallet which is kind of confusing because<00:21:35.590> when<00:21:35.830> you're<00:21:35.919> looking<00:21:36.130> at<00:21:36.250> a<00:21:36.279> wallet 00:21:36.690 --> 00:21:36.700 align:start position:0% because when you're looking at a wallet 00:21:36.700 --> 00:21:38.399 align:start position:0% because when you're looking at a wallet you<00:21:36.730> usually<00:21:37.179> and<00:21:37.510> you<00:21:37.600> see<00:21:37.779> money<00:21:38.020> here's 00:21:38.399 --> 00:21:38.409 align:start position:0% you usually and you see money here's 00:21:38.409 --> 00:21:39.060 align:start position:0% you usually and you see money here's like<00:21:38.500> oh<00:21:38.649> is<00:21:38.799> that<00:21:38.919> like 00:21:39.060 --> 00:21:39.070 align:start position:0% like oh is that like 00:21:39.070 --> 00:21:41.850 align:start position:0% like oh is that like money<00:21:39.429> that<00:21:39.610> I<00:21:39.640> have<00:21:40.169> just<00:21:41.169> make<00:21:41.470> sure<00:21:41.710> that 00:21:41.850 --> 00:21:41.860 align:start position:0% money that I have just make sure that 00:21:41.860 --> 00:21:44.549 align:start position:0% money that I have just make sure that you<00:21:42.010> explain<00:21:42.429> what<00:21:42.669> it<00:21:42.760> is<00:21:42.789> I<00:21:43.750> would<00:21:43.990> recommend 00:21:44.549 --> 00:21:44.559 align:start position:0% you explain what it is I would recommend 00:21:44.559 --> 00:21:46.950 align:start position:0% you explain what it is I would recommend that<00:21:44.649> you<00:21:44.770> have<00:21:45.100> basic<00:21:45.610> event<00:21:45.909> tracking<00:21:46.210> like 00:21:46.950 --> 00:21:46.960 align:start position:0% that you have basic event tracking like 00:21:46.960 --> 00:21:49.580 align:start position:0% that you have basic event tracking like the<00:21:47.289> funnel<00:21:47.649> major<00:21:48.130> actions<00:21:48.700> user<00:21:48.940> sessions 00:21:49.580 --> 00:21:49.590 align:start position:0% the funnel major actions user sessions 00:21:49.590 --> 00:21:52.019 align:start position:0% the funnel major actions user sessions Google<00:21:50.590> Analytics<00:21:51.039> is<00:21:51.100> free<00:21:51.370> you<00:21:51.730> could<00:21:51.880> just 00:21:52.019 --> 00:21:52.029 align:start position:0% Google Analytics is free you could just 00:21:52.029 --> 00:21:53.460 align:start position:0% Google Analytics is free you could just use<00:21:52.149> that<00:21:52.330> there's<00:21:52.600> a<00:21:52.659> ton<00:21:52.809> of<00:21:52.840> documentation 00:21:53.460 --> 00:21:53.470 align:start position:0% use that there's a ton of documentation 00:21:53.470 --> 00:21:55.860 align:start position:0% use that there's a ton of documentation and<00:21:53.890> if<00:21:54.640> you<00:21:54.850> really<00:21:55.090> care<00:21:55.450> about<00:21:55.480> user 00:21:55.860 --> 00:21:55.870 align:start position:0% and if you really care about user 00:21:55.870 --> 00:21:58.169 align:start position:0% and if you really care about user privacy<00:21:56.409> just<00:21:56.740> don't<00:21:57.039> associate<00:21:57.520> sessions 00:21:58.169 --> 00:21:58.179 align:start position:0% privacy just don't associate sessions 00:21:58.179 --> 00:22:01.139 align:start position:0% privacy just don't associate sessions with<00:21:58.630> any<00:21:58.840> particular<00:21:59.049> user<00:21:59.649> identifier<00:22:00.250> I 00:22:01.139 --> 00:22:01.149 align:start position:0% with any particular user identifier I 00:22:01.149 --> 00:22:04.950 align:start position:0% with any particular user identifier I just<00:22:01.960> I'm<00:22:02.289> not<00:22:02.529> sure<00:22:03.100> how<00:22:03.460> you<00:22:03.520> could<00:22:04.029> realize 00:22:04.950 --> 00:22:04.960 align:start position:0% just I'm not sure how you could realize 00:22:04.960 --> 00:22:07.200 align:start position:0% just I'm not sure how you could realize if<00:22:05.200> you've<00:22:05.409> hit<00:22:05.740> success<00:22:06.279> or<00:22:06.610> realize<00:22:07.029> how 00:22:07.200 --> 00:22:07.210 align:start position:0% if you've hit success or realize how 00:22:07.210 --> 00:22:08.760 align:start position:0% if you've hit success or realize how close<00:22:07.450> you<00:22:07.600> are<00:22:07.630> to<00:22:07.750> success<00:22:08.169> without 00:22:08.760 --> 00:22:08.770 align:start position:0% close you are to success without 00:22:08.770 --> 00:22:12.750 align:start position:0% close you are to success without tracking<00:22:09.100> basic<00:22:09.639> metrics<00:22:10.029> and<00:22:11.639> when 00:22:12.750 --> 00:22:12.760 align:start position:0% tracking basic metrics and when 00:22:12.760 --> 00:22:15.450 align:start position:0% tracking basic metrics and when I<00:22:12.790> have<00:22:13.420> is<00:22:13.630> too<00:22:13.900> and<00:22:14.320> that<00:22:14.650> we've<00:22:14.860> you<00:22:15.400> know 00:22:15.450 --> 00:22:15.460 align:start position:0% I have is too and that we've you know 00:22:15.460 --> 00:22:17.460 align:start position:0% I have is too and that we've you know I've<00:22:15.640> seen<00:22:16.090> a<00:22:16.120> lot<00:22:16.330> is<00:22:16.630> to<00:22:16.660> use<00:22:17.110> support 00:22:17.460 --> 00:22:17.470 align:start position:0% I've seen a lot is to use support 00:22:17.470 --> 00:22:19.590 align:start position:0% I've seen a lot is to use support messaging<00:22:18.130> products<00:22:18.670> on<00:22:18.820> your<00:22:19.060> DAP<00:22:19.300> we're 00:22:19.590 --> 00:22:19.600 align:start position:0% messaging products on your DAP we're 00:22:19.600 --> 00:22:20.910 align:start position:0% messaging products on your DAP we're actually<00:22:19.750> in<00:22:19.960> the<00:22:20.020> middle<00:22:20.230> of<00:22:20.260> installing<00:22:20.650> one 00:22:20.910 --> 00:22:20.920 align:start position:0% actually in the middle of installing one 00:22:20.920 --> 00:22:23.760 align:start position:0% actually in the middle of installing one at<00:22:21.070> quartz<00:22:21.430> right<00:22:21.730> now<00:22:22.410> you<00:22:23.410> know<00:22:23.500> I'm<00:22:23.740> sure 00:22:23.760 --> 00:22:23.770 align:start position:0% at quartz right now you know I'm sure 00:22:23.770 --> 00:22:24.900 align:start position:0% at quartz right now you know I'm sure most<00:22:24.070> of<00:22:24.130> you<00:22:24.220> have<00:22:24.310> seen<00:22:24.340> this<00:22:24.640> this<00:22:24.850> is 00:22:24.900 --> 00:22:24.910 align:start position:0% most of you have seen this this is 00:22:24.910 --> 00:22:27.000 align:start position:0% most of you have seen this this is intercom<00:22:25.390> you<00:22:26.020> see<00:22:26.170> a<00:22:26.200> little<00:22:26.350> chat<00:22:26.620> window 00:22:27.000 --> 00:22:27.010 align:start position:0% intercom you see a little chat window 00:22:27.010 --> 00:22:29.490 align:start position:0% intercom you see a little chat window you<00:22:27.640> click<00:22:27.880> it<00:22:28.060> it<00:22:28.090> pops<00:22:28.390> up<00:22:28.630> you<00:22:29.350> could 00:22:29.490 --> 00:22:29.500 align:start position:0% you click it it pops up you could 00:22:29.500 --> 00:22:31.110 align:start position:0% you click it it pops up you could immediately<00:22:29.800> start<00:22:30.130> chatting<00:22:30.610> with<00:22:30.640> customer 00:22:31.110 --> 00:22:31.120 align:start position:0% immediately start chatting with customer 00:22:31.120 --> 00:22:32.910 align:start position:0% immediately start chatting with customer service<00:22:31.540> or<00:22:31.840> you<00:22:32.260> could<00:22:32.440> read<00:22:32.650> a<00:22:32.680> few 00:22:32.910 --> 00:22:32.920 align:start position:0% service or you could read a few 00:22:32.920 --> 00:22:34.650 align:start position:0% service or you could read a few different<00:22:33.250> resources<00:22:33.640> I<00:22:33.970> think<00:22:34.420> this<00:22:34.510> is<00:22:34.630> a 00:22:34.650 --> 00:22:34.660 align:start position:0% different resources I think this is a 00:22:34.660 --> 00:22:36.480 align:start position:0% different resources I think this is a great<00:22:34.930> way<00:22:35.110> of<00:22:35.140> just<00:22:35.440> setting<00:22:35.860> kind<00:22:36.040> of<00:22:36.130> a<00:22:36.220> set 00:22:36.480 --> 00:22:36.490 align:start position:0% great way of just setting kind of a set 00:22:36.490 --> 00:22:39.060 align:start position:0% great way of just setting kind of a set it<00:22:36.610> and<00:22:36.730> forget<00:22:36.790> it<00:22:37.060> automated<00:22:37.870> way<00:22:38.080> to<00:22:38.110> catch 00:22:39.060 --> 00:22:39.070 align:start position:0% it and forget it automated way to catch 00:22:39.070 --> 00:22:42.120 align:start position:0% it and forget it automated way to catch people<00:22:39.570> and<00:22:40.570> who<00:22:41.020> go<00:22:41.170> to<00:22:41.230> your<00:22:41.380> DAP<00:22:41.590> and<00:22:41.830> get 00:22:42.120 --> 00:22:42.130 align:start position:0% people and who go to your DAP and get 00:22:42.130 --> 00:22:44.220 align:start position:0% people and who go to your DAP and get some<00:22:42.310> feedback<00:22:42.400> from<00:22:42.610> them<00:22:43.050> because<00:22:44.050> you 00:22:44.220 --> 00:22:44.230 align:start position:0% some feedback from them because you 00:22:44.230 --> 00:22:45.930 align:start position:0% some feedback from them because you really<00:22:44.560> remember<00:22:45.190> this<00:22:45.280> is<00:22:45.430> guerilla<00:22:45.760> user 00:22:45.930 --> 00:22:45.940 align:start position:0% really remember this is guerilla user 00:22:45.940 --> 00:22:48.000 align:start position:0% really remember this is guerilla user research<00:22:46.300> you<00:22:46.480> need<00:22:46.570> to<00:22:46.690> use<00:22:46.900> every<00:22:47.080> tactic 00:22:48.000 --> 00:22:48.010 align:start position:0% research you need to use every tactic 00:22:48.010 --> 00:22:50.130 align:start position:0% research you need to use every tactic imaginable<00:22:48.760> at<00:22:48.970> your<00:22:49.150> fingertips<00:22:49.600> to<00:22:49.930> try<00:22:50.080> to 00:22:50.130 --> 00:22:50.140 align:start position:0% imaginable at your fingertips to try to 00:22:50.140 --> 00:22:55.110 align:start position:0% imaginable at your fingertips to try to get<00:22:50.320> any<00:22:50.560> any<00:22:51.220> feedback<00:22:52.090> at<00:22:52.420> all<00:22:53.880> when<00:22:54.880> you<00:22:54.970> get 00:22:55.110 --> 00:22:55.120 align:start position:0% get any any feedback at all when you get 00:22:55.120 --> 00:22:57.630 align:start position:0% get any any feedback at all when you get to<00:22:55.210> the<00:22:55.330> main<00:22:55.480> net<00:22:55.690> launch<00:22:56.160> another<00:22:57.160> example 00:22:57.630 --> 00:22:57.640 align:start position:0% to the main net launch another example 00:22:57.640 --> 00:22:59.400 align:start position:0% to the main net launch another example of<00:22:57.700> an<00:22:57.820> automated<00:22:58.240> feedback<00:22:58.960> tool<00:22:59.200> that<00:22:59.320> you 00:22:59.400 --> 00:22:59.410 align:start position:0% of an automated feedback tool that you 00:22:59.410 --> 00:23:03.090 align:start position:0% of an automated feedback tool that you could<00:22:59.530> use<00:22:59.800> our<00:23:00.100> in-app<00:23:00.730> surveys<00:23:01.740> so<00:23:02.740> in-app 00:23:03.090 --> 00:23:03.100 align:start position:0% could use our in-app surveys so in-app 00:23:03.100 --> 00:23:05.400 align:start position:0% could use our in-app surveys so in-app surveys<00:23:03.520> actually<00:23:04.090> in<00:23:04.360> our<00:23:04.600> comm<00:23:04.810> has<00:23:05.380> a 00:23:05.400 --> 00:23:05.410 align:start position:0% surveys actually in our comm has a 00:23:05.410 --> 00:23:07.950 align:start position:0% surveys actually in our comm has a plug-in<00:23:05.890> for<00:23:05.920> in-app<00:23:06.220> surveys<00:23:06.840> there's<00:23:07.840> some 00:23:07.950 --> 00:23:07.960 align:start position:0% plug-in for in-app surveys there's some 00:23:07.960 --> 00:23:10.110 align:start position:0% plug-in for in-app surveys there's some other<00:23:08.110> vendors<00:23:08.560> like<00:23:09.070> Survey<00:23:09.490> Monkey<00:23:09.670> and 00:23:10.110 --> 00:23:10.120 align:start position:0% other vendors like Survey Monkey and 00:23:10.120 --> 00:23:13.080 align:start position:0% other vendors like Survey Monkey and CIPA<00:23:10.480> et<00:23:10.870> cetera<00:23:11.140> just<00:23:11.830> a<00:23:12.280> quick<00:23:12.490> sample<00:23:12.760> that 00:23:13.080 --> 00:23:13.090 align:start position:0% CIPA et cetera just a quick sample that 00:23:13.090 --> 00:23:15.660 align:start position:0% CIPA et cetera just a quick sample that you<00:23:13.210> could<00:23:13.390> do<00:23:13.540> you<00:23:14.320> know<00:23:14.410> hey<00:23:14.740> this<00:23:15.190> is<00:23:15.370> really 00:23:15.660 --> 00:23:15.670 align:start position:0% you could do you know hey this is really 00:23:15.670 --> 00:23:16.950 align:start position:0% you could do you know hey this is really important 00:23:16.950 --> 00:23:16.960 align:start position:0% important 00:23:16.960 --> 00:23:19.560 align:start position:0% important how'd<00:23:17.380> you<00:23:17.530> find<00:23:17.740> out<00:23:17.830> about<00:23:17.890> this<00:23:18.220> step<00:23:18.570> why 00:23:19.560 --> 00:23:19.570 align:start position:0% how'd you find out about this step why 00:23:19.570 --> 00:23:22.200 align:start position:0% how'd you find out about this step why are<00:23:19.630> you<00:23:19.750> interested<00:23:19.930> in<00:23:20.110> trying<00:23:20.380> it<00:23:21.210> provide 00:23:22.200 --> 00:23:22.210 align:start position:0% are you interested in trying it provide 00:23:22.210 --> 00:23:24.300 align:start position:0% are you interested in trying it provide some<00:23:22.360> free<00:23:22.480> forum<00:23:22.780> feedback<00:23:23.170> options<00:23:24.010> and 00:23:24.300 --> 00:23:24.310 align:start position:0% some free forum feedback options and 00:23:24.310 --> 00:23:26.520 align:start position:0% some free forum feedback options and then<00:23:24.610> collect<00:23:25.540> their<00:23:25.810> contact<00:23:26.260> information 00:23:26.520 --> 00:23:26.530 align:start position:0% then collect their contact information 00:23:26.530 --> 00:23:28.770 align:start position:0% then collect their contact information for<00:23:26.950> follow-ups<00:23:27.430> just<00:23:27.820> tell<00:23:28.330> them<00:23:28.510> that<00:23:28.540> we 00:23:28.770 --> 00:23:28.780 align:start position:0% for follow-ups just tell them that we 00:23:28.780 --> 00:23:30.510 align:start position:0% for follow-ups just tell them that we won't<00:23:28.930> associate<00:23:29.410> it<00:23:29.500> with<00:23:29.560> your<00:23:29.740> wallet<00:23:29.950> your 00:23:30.510 --> 00:23:30.520 align:start position:0% won't associate it with your wallet your 00:23:30.520 --> 00:23:32.730 align:start position:0% won't associate it with your wallet your you'd<00:23:30.700> like<00:23:30.940> your<00:23:31.150> product<00:23:31.690> data<00:23:31.960> but<00:23:32.530> you 00:23:32.730 --> 00:23:32.740 align:start position:0% you'd like your product data but you 00:23:32.740 --> 00:23:34.560 align:start position:0% you'd like your product data but you need<00:23:33.250> the<00:23:33.400> ability<00:23:33.610> to<00:23:33.850> follow<00:23:34.150> up<00:23:34.330> with<00:23:34.480> these 00:23:34.560 --> 00:23:34.570 align:start position:0% need the ability to follow up with these 00:23:34.570 --> 00:23:35.400 align:start position:0% need the ability to follow up with these people 00:23:35.400 --> 00:23:35.410 align:start position:0% people 00:23:35.410 --> 00:23:37.650 align:start position:0% people to<00:23:35.770> really<00:23:36.580> understand<00:23:37.180> some<00:23:37.360> of<00:23:37.420> the<00:23:37.540> use 00:23:37.650 --> 00:23:37.660 align:start position:0% to really understand some of the use 00:23:37.660 --> 00:23:39.810 align:start position:0% to really understand some of the use cases<00:23:37.900> or<00:23:38.110> pain<00:23:38.470> points<00:23:38.800> or<00:23:38.890> problems<00:23:39.310> this<00:23:39.670> is 00:23:39.810 --> 00:23:39.820 align:start position:0% cases or pain points or problems this is 00:23:39.820 --> 00:23:41.670 align:start position:0% cases or pain points or problems this is probably<00:23:40.180> like<00:23:40.270> the<00:23:40.660> most<00:23:40.870> relevant<00:23:41.260> set<00:23:41.590> of 00:23:41.670 --> 00:23:41.680 align:start position:0% probably like the most relevant set of 00:23:41.680 --> 00:23:43.170 align:start position:0% probably like the most relevant set of users<00:23:41.920> you<00:23:42.040> could<00:23:42.160> get<00:23:42.280> information<00:23:42.790> on<00:23:42.910> so 00:23:43.170 --> 00:23:43.180 align:start position:0% users you could get information on so 00:23:43.180 --> 00:23:44.400 align:start position:0% users you could get information on so you<00:23:43.240> really<00:23:43.750> need<00:23:43.870> their<00:23:44.020> contact 00:23:44.400 --> 00:23:44.410 align:start position:0% you really need their contact 00:23:44.410 --> 00:23:47.310 align:start position:0% you really need their contact information<00:23:46.050> obviously<00:23:47.050> you<00:23:47.110> could<00:23:47.260> go 00:23:47.310 --> 00:23:47.320 align:start position:0% information obviously you could go 00:23:47.320 --> 00:23:48.960 align:start position:0% information obviously you could go really<00:23:47.500> extreme<00:23:48.040> so<00:23:48.340> it's<00:23:48.490> well-documented 00:23:48.960 --> 00:23:48.970 align:start position:0% really extreme so it's well-documented 00:23:48.970 --> 00:23:51.540 align:start position:0% really extreme so it's well-documented that<00:23:49.210> Facebook<00:23:49.900> would<00:23:50.590> send<00:23:50.890> in<00:23:51.070> apps<00:23:51.250> would 00:23:51.540 --> 00:23:51.550 align:start position:0% that Facebook would send in apps would 00:23:51.550 --> 00:23:53.240 align:start position:0% that Facebook would send in apps would show<00:23:51.730> in-app<00:23:52.000> surveys<00:23:52.420> or<00:23:52.630> web<00:23:52.750> surveys 00:23:53.240 --> 00:23:53.250 align:start position:0% show in-app surveys or web surveys 00:23:53.250 --> 00:23:55.740 align:start position:0% show in-app surveys or web surveys asking<00:23:54.250> people<00:23:54.400> if<00:23:54.640> they<00:23:54.760> cared<00:23:55.120> if<00:23:55.420> they 00:23:55.740 --> 00:23:55.750 align:start position:0% asking people if they cared if they 00:23:55.750 --> 00:23:56.910 align:start position:0% asking people if they cared if they thought<00:23:55.900> the<00:23:56.080> Facebook<00:23:56.410> cared<00:23:56.590> about<00:23:56.710> its 00:23:56.910 --> 00:23:56.920 align:start position:0% thought the Facebook cared about its 00:23:56.920 --> 00:24:00.150 align:start position:0% thought the Facebook cared about its users<00:23:57.510> it<00:23:58.510> is<00:23:58.870> a<00:23:58.900> bit<00:23:59.140> of<00:23:59.260> a<00:23:59.290> blunt-force 00:24:00.150 --> 00:24:00.160 align:start position:0% users it is a bit of a blunt-force 00:24:00.160 --> 00:24:02.460 align:start position:0% users it is a bit of a blunt-force technique<00:24:00.880> but<00:24:01.240> I<00:24:01.270> have<00:24:01.450> to<00:24:01.570> say<00:24:01.750> I<00:24:01.780> you<00:24:02.350> know 00:24:02.460 --> 00:24:02.470 align:start position:0% technique but I have to say I you know 00:24:02.470 --> 00:24:03.810 align:start position:0% technique but I have to say I you know while<00:24:02.980> is<00:24:03.100> there<00:24:03.220> and<00:24:03.370> looked<00:24:03.520> at<00:24:03.610> a<00:24:03.670> lot<00:24:03.790> of 00:24:03.810 --> 00:24:03.820 align:start position:0% while is there and looked at a lot of 00:24:03.820 --> 00:24:05.760 align:start position:0% while is there and looked at a lot of that<00:24:03.970> data<00:24:04.150> and<00:24:04.420> it<00:24:04.510> mapped<00:24:04.720> pretty<00:24:05.110> well<00:24:05.350> to 00:24:05.760 --> 00:24:05.770 align:start position:0% that data and it mapped pretty well to 00:24:05.770 --> 00:24:08.160 align:start position:0% that data and it mapped pretty well to how<00:24:06.160> people<00:24:06.310> felt<00:24:06.550> about<00:24:06.790> Facebook<00:24:07.210> so<00:24:07.930> it<00:24:08.020> was 00:24:08.160 --> 00:24:08.170 align:start position:0% how people felt about Facebook so it was 00:24:08.170 --> 00:24:10.820 align:start position:0% how people felt about Facebook so it was valuable<00:24:08.440> be<00:24:09.400> desperate<00:24:09.910> for<00:24:10.090> feedback 00:24:10.820 --> 00:24:10.830 align:start position:0% valuable be desperate for feedback 00:24:10.830 --> 00:24:12.990 align:start position:0% valuable be desperate for feedback aggressively<00:24:11.830> scour<00:24:12.100> the<00:24:12.310> web<00:24:12.430> social<00:24:12.880> for 00:24:12.990 --> 00:24:13.000 align:start position:0% aggressively scour the web social for 00:24:13.000 --> 00:24:14.670 align:start position:0% aggressively scour the web social for anyone<00:24:13.600> who<00:24:13.750> has<00:24:13.870> used<00:24:13.900> your<00:24:14.230> products 00:24:14.670 --> 00:24:14.680 align:start position:0% anyone who has used your products 00:24:14.680 --> 00:24:18.180 align:start position:0% anyone who has used your products similar<00:24:15.550> themes<00:24:16.320> don't<00:24:17.320> be<00:24:17.470> too<00:24:17.710> proud<00:24:17.920> to 00:24:18.180 --> 00:24:18.190 align:start position:0% similar themes don't be too proud to 00:24:18.190 --> 00:24:21.480 align:start position:0% similar themes don't be too proud to pivot<00:24:18.550> at<00:24:19.390> this<00:24:19.720> point<00:24:20.080> if<00:24:20.290> you<00:24:20.830> realize<00:24:21.280> that 00:24:21.480 --> 00:24:21.490 align:start position:0% pivot at this point if you realize that 00:24:21.490 --> 00:24:22.980 align:start position:0% pivot at this point if you realize that your<00:24:21.610> idea<00:24:21.970> isn't<00:24:22.300> something<00:24:22.480> that<00:24:22.600> people 00:24:22.980 --> 00:24:22.990 align:start position:0% your idea isn't something that people 00:24:22.990 --> 00:24:25.440 align:start position:0% your idea isn't something that people want<00:24:23.200> you've<00:24:23.530> already<00:24:23.770> learned<00:24:24.220> a<00:24:24.400> lot<00:24:24.610> about 00:24:25.440 --> 00:24:25.450 align:start position:0% want you've already learned a lot about 00:24:25.450 --> 00:24:29.190 align:start position:0% want you've already learned a lot about how'd<00:24:25.809> apps<00:24:26.409> work<00:24:26.919> how<00:24:27.250> blockchain<00:24:27.760> works<00:24:28.200> be 00:24:29.190 --> 00:24:29.200 align:start position:0% how'd apps work how blockchain works be 00:24:29.200 --> 00:24:31.169 align:start position:0% how'd apps work how blockchain works be honest<00:24:29.470> with<00:24:29.620> yourself<00:24:29.740> don't<00:24:30.460> do<00:24:30.700> that<00:24:30.909> you 00:24:31.169 --> 00:24:31.179 align:start position:0% honest with yourself don't do that you 00:24:31.179 --> 00:24:32.490 align:start position:0% honest with yourself don't do that you know<00:24:31.269> everything<00:24:31.690> else<00:24:31.750> is<00:24:31.960> great<00:24:32.200> but<00:24:32.380> the 00:24:32.490 --> 00:24:32.500 align:start position:0% know everything else is great but the 00:24:32.500 --> 00:24:33.779 align:start position:0% know everything else is great but the throughput<00:24:32.919> so<00:24:33.100> I'll<00:24:33.220> just<00:24:33.370> wait<00:24:33.549> two<00:24:33.760> years 00:24:33.779 --> 00:24:33.789 align:start position:0% throughput so I'll just wait two years 00:24:33.789 --> 00:24:36.330 align:start position:0% throughput so I'll just wait two years for<00:24:34.090> sharding<00:24:34.659> or<00:24:34.899> it's<00:24:35.710> just<00:24:35.830> meta<00:24:36.159> mass 00:24:36.330 --> 00:24:36.340 align:start position:0% for sharding or it's just meta mass 00:24:36.340 --> 00:24:37.799 align:start position:0% for sharding or it's just meta mass that's<00:24:36.610> a<00:24:36.669> problem<00:24:37.059> I'll<00:24:37.210> just<00:24:37.360> wait<00:24:37.539> a<00:24:37.570> few 00:24:37.799 --> 00:24:37.809 align:start position:0% that's a problem I'll just wait a few 00:24:37.809 --> 00:24:39.930 align:start position:0% that's a problem I'll just wait a few months<00:24:38.169> for<00:24:38.470> delegated<00:24:39.010> transactions<00:24:39.639> for 00:24:39.930 --> 00:24:39.940 align:start position:0% months for delegated transactions for 00:24:39.940 --> 00:24:42.289 align:start position:0% months for delegated transactions for more<00:24:40.090> people<00:24:40.269> to<00:24:40.450> download<00:24:40.779> wallet<00:24:41.320> connect 00:24:42.289 --> 00:24:42.299 align:start position:0% more people to download wallet connect 00:24:42.299 --> 00:24:44.639 align:start position:0% more people to download wallet connect you<00:24:43.299> should<00:24:43.480> probably<00:24:43.690> be<00:24:44.019> solving<00:24:44.409> a<00:24:44.470> problem 00:24:44.639 --> 00:24:44.649 align:start position:0% you should probably be solving a problem 00:24:44.649 --> 00:24:46.230 align:start position:0% you should probably be solving a problem that<00:24:45.100> in<00:24:45.279> spite<00:24:45.490> of<00:24:45.549> everything<00:24:45.789> that's 00:24:46.230 --> 00:24:46.240 align:start position:0% that in spite of everything that's 00:24:46.240 --> 00:24:48.480 align:start position:0% that in spite of everything that's happening<00:24:46.570> right<00:24:46.630> now<00:24:46.809> keep<00:24:47.649> some<00:24:48.070> people<00:24:48.220> at 00:24:48.480 --> 00:24:48.490 align:start position:0% happening right now keep some people at 00:24:48.490 --> 00:24:49.950 align:start position:0% happening right now keep some people at least<00:24:48.519> won't<00:24:48.970> really<00:24:49.210> really<00:24:49.480> want<00:24:49.690> to<00:24:49.779> use<00:24:49.929> it 00:24:49.950 --> 00:24:49.960 align:start position:0% least won't really really want to use it 00:24:49.960 --> 00:24:52.710 align:start position:0% least won't really really want to use it so<00:24:50.260> if<00:24:50.740> it<00:24:50.799> doesn't<00:24:51.039> meet<00:24:51.130> that<00:24:51.159> bar<00:24:51.519> I<00:24:52.419> would 00:24:52.710 --> 00:24:52.720 align:start position:0% so if it doesn't meet that bar I would 00:24:52.720 --> 00:24:56.029 align:start position:0% so if it doesn't meet that bar I would just<00:24:52.870> really<00:24:53.200> really<00:24:53.500> stop<00:24:54.419> so<00:24:55.419> that's<00:24:55.600> that 00:24:56.029 --> 00:24:56.039 align:start position:0% just really really stop so that's that 00:24:56.039 --> 00:24:58.379 align:start position:0% just really really stop so that's that here's<00:24:57.039> some<00:24:57.220> of<00:24:57.279> my<00:24:57.340> contact<00:24:57.820> information 00:24:58.379 --> 00:24:58.389 align:start position:0% here's some of my contact information 00:24:58.389 --> 00:25:01.110 align:start position:0% here's some of my contact information any<00:24:59.260> questions<00:24:59.799> I'm<00:25:00.130> seriously<00:25:00.580> happy<00:25:00.970> to 00:25:01.110 --> 00:25:01.120 align:start position:0% any questions I'm seriously happy to 00:25:01.120 --> 00:25:02.639 align:start position:0% any questions I'm seriously happy to answer<00:25:01.240> them<00:25:01.480> there's<00:25:01.870> also<00:25:02.019> just<00:25:02.289> a<00:25:02.350> lot<00:25:02.470> of 00:25:02.639 --> 00:25:02.649 align:start position:0% answer them there's also just a lot of 00:25:02.649 --> 00:25:04.049 align:start position:0% answer them there's also just a lot of talented<00:25:02.950> people<00:25:03.100> at<00:25:03.340> this<00:25:03.399> conference<00:25:03.580> that 00:25:04.049 --> 00:25:04.059 align:start position:0% talented people at this conference that 00:25:04.059 --> 00:25:04.710 align:start position:0% talented people at this conference that could<00:25:04.179> answer<00:25:04.330> some<00:25:04.539> of<00:25:04.570> these<00:25:04.659> questions 00:25:04.710 --> 00:25:04.720 align:start position:0% could answer some of these questions 00:25:04.720 --> 00:25:05.789 align:start position:0% could answer some of these questions better<00:25:05.230> than<00:25:05.440> me 00:25:05.789 --> 00:25:05.799 align:start position:0% better than me 00:25:05.799 --> 00:25:08.220 align:start position:0% better than me I<00:25:05.830> mean<00:25:06.789> yeah<00:25:06.940> I<00:25:06.970> could<00:25:07.269> sense<00:25:07.510> lights<00:25:07.720> anyone 00:25:08.220 --> 00:25:08.230 align:start position:0% I mean yeah I could sense lights anyone 00:25:08.230 --> 00:25:11.039 align:start position:0% I mean yeah I could sense lights anyone or<00:25:08.590> I<00:25:08.649> could<00:25:08.950> find<00:25:09.130> a<00:25:09.220> way<00:25:09.309> to<00:25:09.370> post<00:25:09.580> them<00:25:10.019> okay 00:25:11.039 --> 00:25:11.049 align:start position:0% or I could find a way to post them okay 00:25:11.049 --> 00:25:12.350 align:start position:0% or I could find a way to post them okay thanks<00:25:11.409> everyone<00:25:11.649> for<00:25:11.769> Kevin 00:25:12.350 --> 00:25:12.360 align:start position:0% thanks everyone for Kevin 00:25:12.360 --> 00:25:20.499 align:start position:0% thanks everyone for Kevin [Applause] 00:25:20.499 --> 00:25:20.509 align:start position:0% 00:25:20.509 --> 00:25:22.570 align:start position:0% you