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right<00:00:14.960><c> so</c><00:00:15.599><c> how</c><00:00:15.839><c> to</c><00:00:16.039><c> sell</c><00:00:16.320><c> ideas</c><00:00:16.800><c> is</c>

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right so how to sell ideas is
 

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right so how to sell ideas is
fundamentally<00:00:17.680><c> about</c><00:00:18.240><c> why</c><00:00:18.480><c> to</c><00:00:18.640><c> sell</c><00:00:18.960><c> ideas</c>

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fundamentally about why to sell ideas
 

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fundamentally about why to sell ideas
right<00:00:20.199><c> it's</c><00:00:20.359><c> very</c><00:00:20.560><c> easy</c><00:00:20.800><c> to</c><00:00:20.960><c> talk</c><00:00:21.199><c> about</c><00:00:21.439><c> the</c>

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right it's very easy to talk about the
 

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right it's very easy to talk about the
how<00:00:22.519><c> but</c><00:00:22.640><c> if</c><00:00:22.720><c> you</c><00:00:22.800><c> don't</c><00:00:22.920><c> know</c><00:00:23.119><c> why</c><00:00:23.240><c> you're</c>

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how but if you don't know why you're
 

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how but if you don't know why you're
doing<00:00:23.720><c> it</c><00:00:24.160><c> there</c><00:00:24.240><c> are</c><00:00:24.359><c> a</c><00:00:24.480><c> whole</c><00:00:24.599><c> bunch</c><00:00:24.760><c> of</c>

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doing it there are a whole bunch of
 

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doing it there are a whole bunch of
different<00:00:25.199><c> ways</c><00:00:25.359><c> of</c><00:00:25.480><c> selling</c><00:00:25.920><c> ideas</c><00:00:26.760><c> some</c><00:00:26.960><c> of</c>

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different ways of selling ideas some of
 

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different ways of selling ideas some of
which<00:00:27.240><c> are</c><00:00:27.400><c> completely</c><00:00:27.920><c> evil</c><00:00:28.320><c> like</c><00:00:28.439><c> lying</c><00:00:28.760><c> to</c>

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which are completely evil like lying to
 

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which are completely evil like lying to
people<00:00:29.080><c> and</c><00:00:29.160><c> telling</c><00:00:29.359><c> them</c><00:00:29.480><c> it's</c><00:00:29.560><c> going</c><00:00:29.640><c> to</c><00:00:29.720><c> be</c>

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people and telling them it's going to be
 

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people and telling them it's going to be
great

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great
 

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great
and<00:00:30.880><c> some</c><00:00:31.039><c> of</c><00:00:31.160><c> which</c><00:00:31.279><c> are</c><00:00:31.480><c> extremely</c><00:00:32.000><c> ethical</c>

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and some of which are extremely ethical
 

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and some of which are extremely ethical
like<00:00:32.559><c> the</c><00:00:32.719><c> scientific</c><00:00:33.320><c> method</c><00:00:34.000><c> which</c><00:00:34.160><c> is</c>

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like the scientific method which is
 

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like the scientific method which is
almost<00:00:34.640><c> entirely</c><00:00:35.120><c> about</c><00:00:35.320><c> selling</c>

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almost entirely about selling
 

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almost entirely about selling
discoveries<00:00:37.239><c> right</c><00:00:37.640><c> getting</c><00:00:38.040><c> other</c><00:00:38.239><c> people</c>

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discoveries right getting other people
 

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discoveries right getting other people
invested<00:00:39.280><c> enough</c><00:00:39.480><c> in</c><00:00:39.600><c> your</c><00:00:39.800><c> experiment</c><00:00:40.239><c> to</c>

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invested enough in your experiment to
 

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invested enough in your experiment to
repeat<00:00:40.920><c> it</c><00:00:41.480><c> is</c><00:00:41.640><c> the</c><00:00:41.840><c> hard</c><00:00:42.200><c> problem</c><00:00:42.480><c> in</c><00:00:43.120><c> science</c>

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repeat it is the hard problem in science
 

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repeat it is the hard problem in science
right<00:00:44.360><c> doing</c><00:00:44.719><c> the</c><00:00:44.920><c> experiment</c><00:00:45.600><c> that's</c><00:00:45.760><c> a</c><00:00:45.960><c> hard</c>

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right doing the experiment that's a hard
 

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right doing the experiment that's a hard
problem<00:00:46.840><c> but</c><00:00:47.000><c> once</c><00:00:47.160><c> you've</c><00:00:47.360><c> done</c><00:00:47.520><c> it</c><00:00:47.680><c> getting</c>

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problem but once you've done it getting
 

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problem but once you've done it getting
people<00:00:48.120><c> to</c><00:00:48.320><c> replicate</c><00:00:48.840><c> getting</c><00:00:49.079><c> people</c><00:00:49.280><c> to</c>

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people to replicate getting people to
 

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people to replicate getting people to
accept<00:00:49.800><c> it</c><00:00:49.960><c> getting</c><00:00:50.160><c> people</c><00:00:50.320><c> to</c><00:00:50.520><c> publish</c><00:00:51.520><c> very</c>

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accept it getting people to publish very
 

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accept it getting people to publish very
difficult<00:00:52.399><c> so</c><00:00:52.600><c> the</c><00:00:52.960><c> why</c><00:00:53.960><c> totally</c><00:00:54.320><c> changes</c><00:00:54.840><c> the</c>

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difficult so the why totally changes the
 

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difficult so the why totally changes the
available<00:00:55.480><c> how</c><00:00:56.440><c> the</c><00:00:56.559><c> more</c><00:00:56.840><c> ethical</c><00:00:57.280><c> the</c><00:00:57.440><c> how</c>

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available how the more ethical the how
 

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available how the more ethical the how
is<00:00:58.760><c> the</c><00:00:58.879><c> more</c><00:00:59.120><c> you</c><00:00:59.199><c> could</c><00:00:59.399><c> take</c><00:00:59.519><c> a</c><00:00:59.680><c> kind</c><00:00:59.760><c> of</c>

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is the more you could take a kind of
 

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is the more you could take a kind of
High<00:01:00.320><c> root</c><00:01:00.800><c> path</c><00:01:01.680><c> and</c><00:01:01.800><c> for</c><00:01:02.000><c> something</c><00:01:02.280><c> like</c>

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High root path and for something like
 

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High root path and for something like
ethereum<00:01:03.879><c> H</c><00:01:04.080><c> any</c><00:01:04.760><c> um</c><00:01:05.119><c> lie</c><00:01:05.560><c> that</c><00:01:05.680><c> is</c>

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ethereum H any um lie that is
 

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ethereum H any um lie that is
communicated<00:01:06.479><c> to</c><00:01:06.680><c> people</c><00:01:07.240><c> will</c><00:01:07.479><c> turn</c><00:01:07.799><c> in</c><00:01:08.799><c> huge</c>

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communicated to people will turn in huge
 

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communicated to people will turn in huge
distortions<00:01:09.720><c> of</c><00:01:09.840><c> the</c><00:01:10.159><c> specification</c><00:01:11.159><c> because</c>

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distortions of the specification because
 

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distortions of the specification because
the<00:01:11.600><c> desire</c><00:01:11.960><c> for</c><00:01:12.159><c> the</c><00:01:12.320><c> users</c><00:01:12.759><c> to</c><00:01:12.960><c> have</c><00:01:13.119><c> certain</c>

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the desire for the users to have certain
 

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the desire for the users to have certain
features<00:01:13.759><c> they've</c><00:01:13.920><c> been</c><00:01:14.080><c> led</c><00:01:14.240><c> to</c><00:01:14.360><c> believe</c>

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features they've been led to believe
 

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features they've been led to believe
will<00:01:14.880><c> exist</c><00:01:15.520><c> will</c><00:01:15.720><c> completely</c><00:01:16.159><c> clashed</c><00:01:16.520><c> with</c>

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will exist will completely clashed with
 

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will exist will completely clashed with
technical<00:01:17.360><c> possibility</c><00:01:18.360><c> the</c><00:01:18.520><c> closer</c><00:01:18.920><c> you</c><00:01:19.040><c> are</c>

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technical possibility the closer you are
 

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technical possibility the closer you are
to<00:01:19.360><c> truth</c><00:01:19.600><c> in</c><00:01:19.799><c> marketing</c><00:01:20.640><c> the</c><00:01:20.799><c> more</c>

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to truth in marketing the more
 

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to truth in marketing the more
deliverable<00:01:21.640><c> the</c><00:01:21.840><c> product</c><00:01:22.479><c> becomes</c><00:01:23.479><c> so</c><00:01:24.000><c> what</c>

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deliverable the product becomes so what
 

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deliverable the product becomes so what
I'm<00:01:24.280><c> basically</c><00:01:24.640><c> suggesting</c><00:01:25.079><c> is</c><00:01:25.200><c> that</c><00:01:25.320><c> we</c><00:01:25.400><c> have</c>

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I'm basically suggesting is that we have
 

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I'm basically suggesting is that we have
a<00:01:25.640><c> deep</c><00:01:26.040><c> integration</c><00:01:27.040><c> between</c><00:01:27.360><c> the</c><00:01:27.479><c> ends</c><00:01:28.000><c> and</c>

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a deep integration between the ends and
 

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a deep integration between the ends and
the<00:01:28.720><c> means</c><00:01:29.720><c> does</c><00:01:29.920><c> does</c><00:01:30.000><c> that</c><00:01:30.119><c> make</c><00:01:30.280><c> sense</c><00:01:31.119><c> this</c>

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the means does does that make sense this
 

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the means does does that make sense this
notion<00:01:31.560><c> that</c><00:01:31.720><c> you</c><00:01:31.799><c> want</c><00:01:31.960><c> to</c><00:01:32.360><c> join</c><00:01:33.360><c> uh</c><00:01:33.560><c> a</c><00:01:33.759><c> system</c>

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notion that you want to join uh a system
 

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notion that you want to join uh a system
which<00:01:34.200><c> is</c><00:01:34.439><c> true</c><00:01:34.759><c> at</c><00:01:34.960><c> every</c><00:01:35.640><c> level</c><00:01:36.640><c> um</c><00:01:37.000><c> is</c><00:01:37.240><c> just</c>

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which is true at every level um is just
 

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which is true at every level um is just
vastly<00:01:37.880><c> easier</c><00:01:38.079><c> to</c><00:01:38.200><c> build</c><00:01:38.360><c> in</c><00:01:38.479><c> a</c><00:01:38.600><c> system</c><00:01:38.799><c> that</c>

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vastly easier to build in a system that
 

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vastly easier to build in a system that
has<00:01:39.040><c> to</c><00:01:39.119><c> lie</c><00:01:39.399><c> about</c><00:01:39.560><c> what</c><00:01:39.680><c> it</c><00:01:39.759><c> is</c><00:01:39.880><c> at</c><00:01:40.000><c> some</c>

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has to lie about what it is at some
 

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has to lie about what it is at some
level<00:01:40.920><c> and</c><00:01:41.040><c> this</c><00:01:41.119><c> is</c><00:01:41.320><c> actually</c><00:01:41.520><c> a</c><00:01:41.680><c> core</c>

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level and this is actually a core
 

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level and this is actually a core
competitive<00:01:42.600><c> advantage</c><00:01:43.600><c> of</c><00:01:43.799><c> free</c><00:01:44.119><c> software</c>

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competitive advantage of free software
 

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competitive advantage of free software
projects<00:01:45.119><c> and</c><00:01:45.320><c> projects</c><00:01:45.680><c> that</c><00:01:45.880><c> bring</c><00:01:46.079><c> Liberty</c>

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projects and projects that bring Liberty
 

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projects and projects that bring Liberty
and<00:01:46.560><c> Liberation</c><00:01:47.040><c> to</c><00:01:47.240><c> people</c><00:01:48.000><c> over</c><00:01:48.399><c> projects</c>

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and Liberation to people over projects
 

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and Liberation to people over projects
which<00:01:49.079><c> are</c><00:01:49.360><c> proprietary</c><00:01:50.119><c> closed</c><00:01:50.520><c> and</c><00:01:50.680><c> have</c><00:01:50.799><c> a</c>

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which are proprietary closed and have a
 

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which are proprietary closed and have a
whole<00:01:51.079><c> bunch</c><00:01:51.399><c> of</c><00:01:51.600><c> ulterior</c><00:01:52.119><c> motives</c><00:01:52.960><c> like</c><00:01:53.399><c> for</c>

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whole bunch of ulterior motives like for
 

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whole bunch of ulterior motives like for
example<00:01:54.040><c> Twitter</c><00:01:55.040><c> right</c><00:01:55.360><c> the</c><00:01:55.560><c> F</c><00:01:55.799><c> this</c>

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example Twitter right the F this
 

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example Twitter right the F this
fundamental<00:01:56.479><c> rule</c><00:01:56.799><c> that</c><00:01:56.920><c> if</c><00:01:57.000><c> you're</c><00:01:57.119><c> not</c>

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fundamental rule that if you're not
 

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fundamental rule that if you're not
paying<00:01:57.479><c> for</c><00:01:57.640><c> it</c><00:01:57.759><c> you're</c><00:01:58.000><c> the</c><00:01:58.280><c> you're</c><00:01:58.479><c> actually</c>

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paying for it you're the you're actually
 

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paying for it you're the you're actually
the<00:01:58.920><c> product</c><00:01:59.600><c> no</c><00:01:59.960><c> longer</c><00:02:00.200><c> applies</c><00:02:00.560><c> when</c><00:02:00.680><c> you</c>

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the product no longer applies when you
 

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the product no longer applies when you
begin<00:02:00.920><c> to</c><00:02:01.000><c> deal</c><00:02:01.159><c> with</c>

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begin to deal with
 

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begin to deal with
Foss<00:02:03.520><c> so</c><00:02:04.200><c> um</c><00:02:04.840><c> now</c><00:02:04.960><c> I'm</c><00:02:05.079><c> going</c><00:02:05.159><c> to</c><00:02:05.280><c> tell</c><00:02:05.399><c> you</c><00:02:05.520><c> how</c>

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Foss so um now I'm going to tell you how
 

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Foss so um now I'm going to tell you how
open<00:02:05.880><c> source</c><00:02:06.079><c> ruined</c><00:02:06.439><c> my</c>

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open source ruined my
 

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open source ruined my
life<00:02:09.399><c> I</c><00:02:09.520><c> invented</c><00:02:10.239><c> this</c><00:02:10.959><c> which</c><00:02:11.680><c> is</c><00:02:11.920><c> in</c><00:02:12.200><c> fact</c><00:02:12.640><c> a</c>

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life I invented this which is in fact a
 

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life I invented this which is in fact a
shed<00:02:14.040><c> right</c><00:02:15.040><c> but</c><00:02:15.800><c> it's</c><00:02:16.080><c> the</c><00:02:16.160><c> world's</c><00:02:16.640><c> cheapest</c>

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shed right but it's the world's cheapest
 

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shed right but it's the world's cheapest
and<00:02:17.280><c> easiest</c><00:02:17.840><c> build</c><00:02:18.280><c> shed</c><00:02:19.280><c> because</c><00:02:20.120><c> the</c><00:02:20.280><c> walls</c>

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and easiest build shed because the walls
 

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and easiest build shed because the walls
are<00:02:20.879><c> a</c><00:02:20.959><c> whole</c><00:02:21.160><c> sheet</c><00:02:21.440><c> of</c><00:02:21.560><c> 4x8</c><00:02:22.200><c> or</c><00:02:22.400><c> 1.2x</c><00:02:23.120><c> 2.4</c><00:02:23.599><c> M</c>

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are a whole sheet of 4x8 or 1.2x 2.4 M
 

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are a whole sheet of 4x8 or 1.2x 2.4 M
material<00:02:24.400><c> just</c><00:02:24.519><c> as</c><00:02:24.640><c> it</c><00:02:24.760><c> comes</c><00:02:24.920><c> off</c><00:02:25.080><c> the</c><00:02:25.160><c> truck</c>

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material just as it comes off the truck
 

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material just as it comes off the truck
the<00:02:25.920><c> roof</c><00:02:26.239><c> pieces</c><00:02:26.599><c> are</c><00:02:26.879><c> half</c><00:02:27.040><c> a</c><00:02:27.440><c> sheet</c><00:02:28.440><c> so</c><00:02:29.040><c> as</c><00:02:29.120><c> a</c>

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the roof pieces are half a sheet so as a
 

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the roof pieces are half a sheet so as a
result<00:02:29.640><c> you</c><00:02:29.920><c> you</c><00:02:30.000><c> could</c><00:02:30.160><c> take</c><00:02:30.800><c> pallets</c><00:02:31.239><c> of</c>

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result you you could take pallets of
 

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result you you could take pallets of
this<00:02:31.640><c> material</c><00:02:32.200><c> which</c><00:02:32.319><c> is</c><00:02:32.440><c> just</c><00:02:32.640><c> plywood</c>

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this material which is just plywood
 

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this material which is just plywood
hundreds<00:02:33.959><c> of</c><00:02:34.120><c> tons</c><00:02:34.400><c> of</c><00:02:34.560><c> the</c><00:02:34.720><c> stuff</c><00:02:35.360><c> cut</c><00:02:35.720><c> half</c>

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hundreds of tons of the stuff cut half
 

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hundreds of tons of the stuff cut half
of<00:02:36.000><c> it</c><00:02:36.120><c> in</c><00:02:36.400><c> half</c><00:02:37.120><c> screw</c><00:02:37.519><c> the</c><00:02:37.640><c> thing</c><00:02:38.000><c> together</c>

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of it in half screw the thing together
 

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of it in half screw the thing together
with<00:02:38.400><c> deck</c><00:02:38.760><c> screws</c><00:02:39.519><c> and</c><00:02:39.680><c> you</c><00:02:39.800><c> have</c><00:02:39.920><c> emergency</c>

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with deck screws and you have emergency
 

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with deck screws and you have emergency
housing<00:02:40.760><c> this</c><00:02:40.879><c> one</c><00:02:41.000><c> is</c><00:02:41.120><c> in</c><00:02:41.239><c> Haiti</c><00:02:41.640><c> just</c><00:02:41.760><c> a</c>

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housing this one is in Haiti just a
 

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housing this one is in Haiti just a
prototype<00:02:43.360><c> um</c><00:02:44.120><c> so</c><00:02:44.480><c> after</c><00:02:44.720><c> I</c><00:02:44.879><c> invented</c><00:02:45.360><c> this</c>

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prototype um so after I invented this
 

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prototype um so after I invented this
thing<00:02:46.040><c> I</c><00:02:46.159><c> had</c><00:02:46.280><c> to</c><00:02:46.440><c> go</c><00:02:46.680><c> off</c><00:02:47.280><c> and</c><00:02:47.920><c> tell</c><00:02:48.239><c> people</c>

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thing I had to go off and tell people
 

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thing I had to go off and tell people
that<00:02:48.640><c> we</c><00:02:48.760><c> could</c><00:02:48.920><c> do</c><00:02:49.159><c> something</c><00:02:49.440><c> we</c><00:02:49.560><c> hadn't</c>

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that we could do something we hadn't
 

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that we could do something we hadn't
done<00:02:50.040><c> before</c><00:02:50.599><c> which</c><00:02:50.840><c> was</c><00:02:51.599><c> for</c><00:02:51.959><c> less</c><00:02:52.200><c> than</c><00:02:52.360><c> the</c>

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done before which was for less than the
 

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done before which was for less than the
price<00:02:52.680><c> of</c><00:02:52.760><c> a</c><00:02:52.879><c> refugee</c><00:02:53.400><c> tent</c><00:02:53.680><c> we</c><00:02:53.800><c> could</c><00:02:54.000><c> provide</c>

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price of a refugee tent we could provide
 

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price of a refugee tent we could provide
reasonably<00:02:54.959><c> solid</c><00:02:55.480><c> semi-permanent</c><00:02:56.239><c> housing</c>

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reasonably solid semi-permanent housing
 

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reasonably solid semi-permanent housing
and<00:02:57.120><c> it's</c><00:02:57.239><c> a</c><00:02:57.360><c> lot</c><00:02:57.599><c> less</c><00:02:57.959><c> like</c><00:02:58.440><c> per</c><00:02:58.760><c> Refugee</c><00:02:59.319><c> per</c>

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and it's a lot less like per Refugee per
 

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and it's a lot less like per Refugee per
year<00:03:00.319><c> it's</c><00:03:00.560><c> somewhere</c><00:03:00.959><c> between</c><00:03:01.239><c> 1110th</c><00:03:01.760><c> and</c>

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year it's somewhere between 1110th and
 

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year it's somewhere between 1110th and
1/5th<00:03:02.400><c> of</c><00:03:02.519><c> the</c><00:03:02.599><c> price</c><00:03:02.800><c> of</c><00:03:02.920><c> a</c><00:03:03.040><c> tent</c><00:03:03.959><c> and</c><00:03:04.120><c> they</c>

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1/5th of the price of a tent and they
 

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1/5th of the price of a tent and they
last<00:03:04.680><c> a</c><00:03:04.840><c> long</c><00:03:05.159><c> time</c><00:03:05.519><c> if</c><00:03:05.599><c> you're</c><00:03:05.720><c> in</c><00:03:05.799><c> a</c><00:03:05.920><c> dry</c>

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last a long time if you're in a dry
 

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last a long time if you're in a dry
climate<00:03:06.519><c> and</c><00:03:06.599><c> you</c><00:03:06.720><c> keep</c><00:03:06.879><c> the</c><00:03:07.000><c> thing</c><00:03:07.159><c> painted</c>

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climate and you keep the thing painted
 

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climate and you keep the thing painted
it<00:03:07.560><c> could</c><00:03:07.640><c> be</c><00:03:07.799><c> 20</c><00:03:08.080><c> years</c><00:03:09.080><c> for</c><00:03:09.400><c> a</c><00:03:09.480><c> few</c><00:03:09.680><c> hundred</c>

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it could be 20 years for a few hundred
 

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it could be 20 years for a few hundred
of<00:03:10.480><c> plywood</c><00:03:11.480><c> so</c><00:03:12.239><c> once</c><00:03:12.440><c> you've</c><00:03:12.640><c> got</c><00:03:12.799><c> a</c><00:03:12.879><c> piece</c><00:03:13.040><c> of</c>

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of plywood so once you've got a piece of
 

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of plywood so once you've got a piece of
news<00:03:13.560><c> like</c><00:03:13.799><c> that</c><00:03:14.440><c> you're</c><00:03:14.720><c> now</c><00:03:14.959><c> in</c><00:03:15.159><c> the</c>

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news like that you're now in the
 

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news like that you're now in the
marketing<00:03:15.799><c> business</c><00:03:16.080><c> whether</c><00:03:16.239><c> you</c><00:03:16.360><c> like</c><00:03:16.519><c> it</c>

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marketing business whether you like it
 

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marketing business whether you like it
or<00:03:16.720><c> not</c><00:03:17.120><c> I</c><00:03:17.360><c> fortunately</c><00:03:17.879><c> figured</c><00:03:18.239><c> this</c><00:03:18.360><c> out</c>

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or not I fortunately figured this out
 

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or not I fortunately figured this out
pretty<00:03:18.799><c> early</c><00:03:19.360><c> 2003</c><00:03:20.080><c> like</c><00:03:20.720><c> wow</c><00:03:20.920><c> my</c><00:03:21.080><c> next</c><00:03:21.319><c> 10</c>

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pretty early 2003 like wow my next 10
 

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pretty early 2003 like wow my next 10
years<00:03:21.799><c> is</c><00:03:21.920><c> going</c><00:03:22.040><c> to</c><00:03:22.120><c> be</c><00:03:22.239><c> about</c><00:03:22.440><c> learning</c><00:03:22.720><c> how</c>

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years is going to be about learning how
 

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years is going to be about learning how
to<00:03:22.959><c> sell</c><00:03:23.400><c> ideas</c><00:03:24.400><c> because</c><00:03:24.920><c> if</c><00:03:25.040><c> I</c><00:03:25.159><c> turn</c><00:03:25.360><c> this</c>

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to sell ideas because if I turn this
 

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to sell ideas because if I turn this
into<00:03:25.680><c> a</c><00:03:25.959><c> product</c><00:03:26.400><c> I'm</c><00:03:26.519><c> going</c><00:03:26.599><c> to</c><00:03:26.720><c> get</c>

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into a product I'm going to get
 

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into a product I'm going to get
completely<00:03:27.319><c> bound</c><00:03:27.680><c> up</c><00:03:27.959><c> into</c><00:03:28.760><c> the</c><00:03:28.959><c> capitalist</c>

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completely bound up into the capitalist
 

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completely bound up into the capitalist
disc<00:03:29.760><c> SCE</c><00:03:30.040><c> around</c><00:03:30.319><c> product</c><00:03:31.080><c> which</c><00:03:31.200><c> is</c>

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disc SCE around product which is
 

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disc SCE around product which is
entirely<00:03:31.959><c> about</c><00:03:32.480><c> lying</c><00:03:32.920><c> to</c><00:03:33.120><c> people</c><00:03:33.400><c> so</c><00:03:33.560><c> that</c>

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entirely about lying to people so that
 

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entirely about lying to people so that
you<00:03:33.760><c> can</c><00:03:33.920><c> get</c><00:03:34.120><c> enough</c><00:03:34.360><c> money</c><00:03:34.920><c> to</c><00:03:35.120><c> get</c>

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you can get enough money to get
 

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you can get enough money to get
something<00:03:35.720><c> done</c><00:03:36.040><c> but</c><00:03:36.159><c> the</c><00:03:36.280><c> thing</c><00:03:36.400><c> that</c><00:03:36.519><c> you</c>

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something done but the thing that you
 

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something done but the thing that you
get<00:03:36.799><c> done</c><00:03:37.000><c> is</c><00:03:37.159><c> never</c><00:03:37.400><c> quite</c><00:03:37.599><c> what</c><00:03:37.720><c> you</c><00:03:37.840><c> said</c>

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get done is never quite what you said
 

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get done is never quite what you said
you<00:03:38.280><c> do</c><00:03:38.959><c> this</c><00:03:39.080><c> is</c><00:03:39.200><c> an</c><00:03:39.400><c> intense</c><00:03:39.959><c> problem</c><00:03:40.280><c> around</c>

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you do this is an intense problem around
 

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you do this is an intense problem around
NOS<00:03:41.519><c> they</c><00:03:41.680><c> call</c><00:03:41.840><c> it</c><00:03:42.040><c> donor</c><00:03:42.480><c> driven</c><00:03:42.959><c> Aid</c><00:03:43.959><c> so</c><00:03:44.360><c> you</c>

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NOS they call it donor driven Aid so you
 

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NOS they call it donor driven Aid so you
raise<00:03:44.799><c> a</c><00:03:44.920><c> bunch</c><00:03:45.080><c> of</c><00:03:45.239><c> money</c><00:03:46.080><c> uh</c><00:03:46.200><c> telling</c><00:03:46.560><c> people</c>

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raise a bunch of money uh telling people
 

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raise a bunch of money uh telling people
that<00:03:46.879><c> you're</c><00:03:47.000><c> going</c><00:03:47.159><c> to</c><00:03:47.280><c> go</c><00:03:47.360><c> and</c><00:03:47.480><c> fix</c><00:03:47.760><c> AIDS</c><00:03:48.000><c> in</c>

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that you're going to go and fix AIDS in
 

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that you're going to go and fix AIDS in
Africa<00:03:48.640><c> and</c><00:03:48.720><c> then</c><00:03:48.840><c> you</c><00:03:48.959><c> turn</c><00:03:49.200><c> up</c><00:03:49.360><c> and</c><00:03:49.480><c> you</c><00:03:49.599><c> do</c>

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Africa and then you turn up and you do
 

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Africa and then you turn up and you do
2%<00:03:50.319><c> of</c><00:03:50.439><c> what</c><00:03:50.560><c> you</c><00:03:50.640><c> said</c><00:03:50.799><c> you</c><00:03:50.920><c> would</c><00:03:51.120><c> do</c><00:03:51.840><c> and</c>

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2% of what you said you would do and
 

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2% of what you said you would do and
because<00:03:52.280><c> nobody</c><00:03:52.560><c> really</c><00:03:52.720><c> wants</c><00:03:52.920><c> to</c><00:03:53.079><c> think</c>

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because nobody really wants to think
 

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because nobody really wants to think
about<00:03:53.400><c> AIDS</c><00:03:53.640><c> in</c><00:03:53.799><c> Africa</c><00:03:54.079><c> nobody</c><00:03:54.360><c> pays</c>

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about AIDS in Africa nobody pays
 

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about AIDS in Africa nobody pays
attention<00:03:56.000><c> and</c><00:03:56.200><c> this</c><00:03:56.319><c> is</c><00:03:56.480><c> how</c><00:03:56.599><c> you</c><00:03:56.879><c> get</c><00:03:57.319><c> the</c>

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attention and this is how you get the
 

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attention and this is how you get the
kind<00:03:57.599><c> of</c><00:03:57.879><c> monstrous</c><00:03:58.519><c> long</c><00:03:58.879><c> running</c><00:03:59.239><c> stable</c>

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kind of monstrous long running stable
 

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kind of monstrous long running stable
corruption<00:04:00.879><c> which</c><00:04:01.000><c> is</c><00:04:01.120><c> so</c><00:04:01.280><c> much</c><00:04:01.439><c> a</c><00:04:01.560><c> part</c><00:04:01.720><c> of</c>

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corruption which is so much a part of
 

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corruption which is so much a part of
what<00:04:01.920><c> we're</c><00:04:02.040><c> trying</c><00:04:02.200><c> to</c><00:04:02.360><c> fix</c><00:04:03.360><c> right</c><00:04:03.760><c> the</c>

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what we're trying to fix right the
 

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what we're trying to fix right the
transparency<00:04:04.720><c> is</c><00:04:04.840><c> eaten</c><00:04:05.159><c> away</c><00:04:05.400><c> at</c><00:04:05.560><c> every</c>

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transparency is eaten away at every
 

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transparency is eaten away at every
level<00:04:06.079><c> and</c><00:04:06.200><c> then</c><00:04:06.319><c> the</c><00:04:06.439><c> delivery</c><00:04:06.840><c> becomes</c>

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level and then the delivery becomes
 

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level and then the delivery becomes
corrupt<00:04:07.480><c> as</c><00:04:07.599><c> a</c>

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corrupt as a
 

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corrupt as a
result<00:04:10.079><c> um</c><00:04:10.760><c> once</c><00:04:10.959><c> you</c><00:04:11.079><c> start</c><00:04:11.360><c> trying</c><00:04:11.599><c> to</c>

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result um once you start trying to
 

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result um once you start trying to
achieve<00:04:12.280><c> social</c><00:04:12.720><c> change</c><00:04:13.720><c> through</c><00:04:14.040><c> kind</c><00:04:14.159><c> of</c>

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achieve social change through kind of
 

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achieve social change through kind of
technological<00:04:14.920><c> means</c><00:04:15.280><c> or</c><00:04:15.480><c> technosocial</c>

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technological means or technosocial
 

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technological means or technosocial
means<00:04:17.199><c> everything</c><00:04:17.519><c> that</c><00:04:17.639><c> you</c><00:04:17.799><c> do</c><00:04:18.040><c> becomes</c>

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means everything that you do becomes
 

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means everything that you do becomes
exponentially<00:04:19.160><c> more</c><00:04:19.680><c> difficult</c><00:04:20.320><c> people</c><00:04:20.560><c> hold</c>

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exponentially more difficult people hold
 

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exponentially more difficult people hold
you<00:04:20.919><c> to</c><00:04:21.079><c> an</c><00:04:21.280><c> extremely</c><00:04:21.799><c> high</c><00:04:22.000><c> ethical</c>

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you to an extremely high ethical
 

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you to an extremely high ethical
standard<00:04:23.280><c> every</c><00:04:23.479><c> decision</c><00:04:23.919><c> you</c><00:04:24.040><c> make</c><00:04:24.320><c> has</c><00:04:24.479><c> to</c>

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standard every decision you make has to
 

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standard every decision you make has to
be<00:04:24.680><c> considered</c><00:04:25.120><c> against</c><00:04:25.360><c> long-term</c>

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be considered against long-term
 

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be considered against long-term
ramifications<00:04:27.280><c> um</c><00:04:27.440><c> if</c><00:04:27.520><c> you're</c><00:04:27.639><c> in</c><00:04:27.759><c> the</c>

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ramifications um if you're in the
 

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ramifications um if you're in the
business<00:04:28.080><c> of</c><00:04:28.240><c> trying</c><00:04:28.400><c> to</c><00:04:28.520><c> change</c><00:04:28.840><c> the</c><00:04:28.960><c> world</c>

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business of trying to change the world
 

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business of trying to change the world
everything<00:04:30.160><c> you</c><00:04:30.320><c> do</c><00:04:30.560><c> is</c><00:04:30.720><c> on</c><00:04:30.840><c> the</c><00:04:30.919><c> end</c><00:04:31.080><c> of</c><00:04:31.199><c> this</c>

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everything you do is on the end of this
 

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everything you do is on the end of this
kind<00:04:31.479><c> of</c><00:04:32.080><c> you're</c><00:04:32.280><c> like</c><00:04:32.520><c> 10</c><00:04:32.880><c> km</c><00:04:33.360><c> long</c><00:04:33.600><c> lever</c><00:04:34.479><c> or</c>

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kind of you're like 10 km long lever or
 

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kind of you're like 10 km long lever or
even<00:04:34.840><c> a</c><00:04:35.039><c> 10,000</c><00:04:35.800><c> km</c><00:04:36.160><c> long</c><00:04:36.360><c> lever</c><00:04:36.960><c> and</c><00:04:37.080><c> as</c><00:04:37.240><c> you</c>

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even a 10,000 km long lever and as you
 

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even a 10,000 km long lever and as you
pull<00:04:38.160><c> the</c><00:04:38.280><c> future</c><00:04:38.639><c> changes</c><00:04:39.600><c> tiny</c><00:04:39.919><c> little</c>

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pull the future changes tiny little
 

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pull the future changes tiny little
early<00:04:40.560><c> decisions</c><00:04:40.960><c> that</c><00:04:41.080><c> were</c><00:04:41.240><c> made</c><00:04:41.479><c> for</c>

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early decisions that were made for
 

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early decisions that were made for
example<00:04:41.919><c> in</c><00:04:42.000><c> the</c><00:04:42.080><c> design</c><00:04:42.320><c> of</c><00:04:42.520><c> Wikipedia</c><00:04:43.520><c> have</c>

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example in the design of Wikipedia have
 

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example in the design of Wikipedia have
turned<00:04:43.919><c> out</c><00:04:44.080><c> to</c><00:04:44.280><c> completely</c><00:04:44.880><c> dominate</c><00:04:45.280><c> the</c>

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turned out to completely dominate the
 

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turned out to completely dominate the
long-term<00:04:45.880><c> technical</c><00:04:46.240><c> evolution</c><00:04:46.639><c> of</c><00:04:46.759><c> the</c>

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long-term technical evolution of the
 

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long-term technical evolution of the
platform<00:04:47.800><c> the</c><00:04:47.919><c> fact</c><00:04:48.120><c> that</c><00:04:48.240><c> there</c><00:04:48.360><c> is</c><00:04:48.600><c> no</c>

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platform the fact that there is no
 

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platform the fact that there is no
proper<00:04:50.039><c> uh</c><00:04:50.240><c> defined</c><00:04:50.840><c> syntax</c><00:04:51.320><c> or</c><00:04:51.520><c> semantics</c>

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proper uh defined syntax or semantics
 

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proper uh defined syntax or semantics
for<00:04:52.160><c> the</c><00:04:52.280><c> markup</c><00:04:52.680><c> language</c><00:04:52.960><c> in</c><00:04:53.120><c> Wikipedia</c>

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for the markup language in Wikipedia
 

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for the markup language in Wikipedia
makes<00:04:54.160><c> it</c><00:04:54.360><c> almost</c><00:04:54.639><c> impossible</c><00:04:55.039><c> to</c><00:04:55.199><c> P</c><00:04:55.479><c> content</c>

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makes it almost impossible to P content
 

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makes it almost impossible to P content
out<00:04:55.919><c> of</c><00:04:56.039><c> it</c><00:04:56.160><c> into</c><00:04:56.400><c> anything</c><00:04:56.800><c> else</c><00:04:57.800><c> media</c><00:04:58.199><c> Wiki</c>

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out of it into anything else media Wiki
 

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out of it into anything else media Wiki
is<00:04:58.600><c> basically</c><00:04:58.919><c> a</c><00:04:59.039><c> rat</c><00:04:59.240><c> hole</c><00:04:59.360><c> for</c><00:04:59.960><c> because</c><00:05:00.120><c> they</c>

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is basically a rat hole for because they
 

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is basically a rat hole for because they
never<00:05:00.440><c> cleaned</c><00:05:00.720><c> up</c><00:05:00.840><c> the</c><00:05:01.199><c> parsers</c><00:05:02.199><c> amazing</c>

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never cleaned up the parsers amazing
 

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never cleaned up the parsers amazing
long-term<00:05:03.160><c> implications</c><00:05:04.120><c> from</c><00:05:04.280><c> a</c><00:05:04.440><c> trivial</c>

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long-term implications from a trivial
 

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long-term implications from a trivial
technical<00:05:05.320><c> decision</c><00:05:05.639><c> that</c><00:05:05.759><c> was</c><00:05:05.880><c> made</c><00:05:06.039><c> over</c>

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technical decision that was made over
 

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technical decision that was made over
one<00:05:06.440><c> Summer</c><00:05:06.759><c> by</c><00:05:06.880><c> somebody</c><00:05:07.160><c> writing</c><00:05:07.400><c> a</c>

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one Summer by somebody writing a
 

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one Summer by somebody writing a
PHP<00:05:10.360><c> so</c><00:05:11.280><c> um</c><00:05:11.840><c> changing</c><00:05:12.400><c> behavior</c><00:05:12.800><c> is</c><00:05:12.919><c> the</c><00:05:13.000><c> name</c>

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PHP so um changing behavior is the name
 

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PHP so um changing behavior is the name
of<00:05:13.280><c> the</c><00:05:13.400><c> game</c><00:05:13.919><c> right</c><00:05:14.080><c> we</c><00:05:14.199><c> talk</c><00:05:14.400><c> about</c><00:05:14.560><c> user</c>

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of the game right we talk about user
 

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of the game right we talk about user
adoption<00:05:15.400><c> we</c><00:05:15.520><c> talk</c><00:05:15.759><c> about</c><00:05:15.919><c> getting</c>

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adoption we talk about getting
 

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adoption we talk about getting
developers<00:05:17.080><c> but</c><00:05:17.240><c> what</c><00:05:17.360><c> we're</c><00:05:17.560><c> talking</c><00:05:17.880><c> about</c>

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developers but what we're talking about
 

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developers but what we're talking about
is<00:05:18.600><c> getting</c><00:05:19.000><c> individual</c><00:05:19.560><c> human</c><00:05:19.840><c> beings</c><00:05:20.160><c> to</c>

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is getting individual human beings to
 

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is getting individual human beings to
change<00:05:20.600><c> their</c><00:05:20.759><c> mind</c><00:05:21.000><c> about</c><00:05:21.199><c> what</c><00:05:21.319><c> they'll</c><00:05:21.560><c> do</c>

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change their mind about what they'll do
 

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change their mind about what they'll do
I'm<00:05:22.360><c> going</c><00:05:22.440><c> to</c><00:05:22.600><c> do</c><00:05:22.960><c> this</c><00:05:23.280><c> rather</c><00:05:23.560><c> than</c><00:05:23.960><c> that</c>

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I'm going to do this rather than that
 

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I'm going to do this rather than that
and<00:05:24.960><c> that</c><00:05:25.280><c> decision</c><00:05:25.840><c> point</c><00:05:26.479><c> is</c><00:05:26.680><c> really</c><00:05:26.960><c> the</c>

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and that decision point is really the
 

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and that decision point is really the
function<00:05:27.520><c> of</c><00:05:27.639><c> all</c><00:05:27.800><c> of</c><00:05:27.919><c> our</c><00:05:28.080><c> work</c><00:05:28.880><c> you</c><00:05:29.039><c> got</c>

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function of all of our work you got
 

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function of all of our work you got
single<00:05:29.759><c> individual</c><00:05:30.240><c> that</c><00:05:30.360><c> you've</c><00:05:30.560><c> never</c><00:05:30.840><c> met</c>

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single individual that you've never met
 

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single individual that you've never met
and<00:05:31.240><c> probably</c><00:05:31.560><c> never</c><00:05:31.759><c> will</c><00:05:32.080><c> to</c><00:05:32.400><c> go</c><00:05:33.400><c> click</c>

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and probably never will to go click
 

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and probably never will to go click
rather<00:05:34.400><c> than</c><00:05:34.800><c> click</c><00:05:35.800><c> and</c><00:05:36.160><c> that</c><00:05:36.360><c> decision</c><00:05:36.759><c> then</c>

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rather than click and that decision then
 

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rather than click and that decision then
ramifies<00:05:37.479><c> through</c><00:05:37.680><c> everything</c><00:05:37.919><c> they</c><00:05:38.039><c> do</c>

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ramifies through everything they do
 

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ramifies through everything they do
after<00:05:38.520><c> that</c><00:05:39.080><c> trivial</c><00:05:39.600><c> examples</c><00:05:40.199><c> Firefox</c><00:05:40.759><c> or</c>

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after that trivial examples Firefox or
 

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after that trivial examples Firefox or
Chrome<00:05:41.800><c> the</c><00:05:41.960><c> button</c><00:05:42.280><c> you</c><00:05:42.520><c> pick</c><00:05:43.080><c> supports</c>

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Chrome the button you pick supports
 

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Chrome the button you pick supports
either<00:05:43.720><c> an</c><00:05:43.840><c> ecosystem</c><00:05:44.360><c> which</c><00:05:44.479><c> is</c><00:05:44.600><c> entirely</c>

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either an ecosystem which is entirely
 

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either an ecosystem which is entirely
about<00:05:45.240><c> monitoring</c><00:05:45.759><c> you</c><00:05:45.880><c> to</c><00:05:46.039><c> sell</c><00:05:46.280><c> your</c><00:05:46.479><c> data</c>

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about monitoring you to sell your data
 

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about monitoring you to sell your data
or<00:05:47.319><c> an</c><00:05:47.479><c> ecosystem</c><00:05:48.080><c> which</c><00:05:48.199><c> is</c><00:05:48.360><c> struggling</c>

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or an ecosystem which is struggling
 

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or an ecosystem which is struggling
extremely<00:05:49.280><c> hard</c><00:05:49.440><c> to</c><00:05:49.600><c> provide</c><00:05:49.800><c> a</c><00:05:49.880><c> better</c>

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extremely hard to provide a better
 

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extremely hard to provide a better
alternative<00:05:51.120><c> and</c><00:05:51.479><c> those</c><00:05:51.800><c> tiny</c><00:05:52.120><c> decisions</c><00:05:52.560><c> all</c>

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alternative and those tiny decisions all
 

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alternative and those tiny decisions all
the<00:05:52.840><c> stuff</c><00:05:53.000><c> we</c><00:05:53.080><c> were</c><00:05:53.199><c> hearing</c><00:05:53.400><c> about</c><00:05:53.560><c> in</c><00:05:53.680><c> terms</c>

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the stuff we were hearing about in terms
 

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the stuff we were hearing about in terms
of<00:05:54.280><c> uh</c><00:05:54.440><c> interface</c><00:05:54.919><c> design</c><00:05:55.880><c> all</c><00:05:56.080><c> of</c><00:05:56.280><c> these</c><00:05:56.479><c> kind</c>

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of uh interface design all of these kind
 

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of uh interface design all of these kind
of<00:05:56.800><c> micro</c><00:05:57.479><c> decisions</c><00:05:58.479><c> you</c><00:05:58.600><c> know</c><00:05:58.960><c> have</c><00:05:59.319><c> this</c>

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of micro decisions you know have this
 

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of micro decisions you know have this
consistency<00:06:00.160><c> of</c><00:06:00.400><c> purpose</c><00:06:01.400><c> right</c><00:06:01.800><c> all</c><00:06:02.000><c> the</c><00:06:02.120><c> way</c>

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consistency of purpose right all the way
 

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consistency of purpose right all the way
through<00:06:02.520><c> we're</c><00:06:02.720><c> steering</c><00:06:03.240><c> people</c><00:06:03.560><c> towards</c>

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through we're steering people towards
 

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through we're steering people towards
making<00:06:04.840><c> a</c><00:06:05.000><c> better</c><00:06:05.240><c> world</c><00:06:05.520><c> by</c><00:06:05.639><c> changing</c><00:06:05.960><c> their</c>

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making a better world by changing their
 

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making a better world by changing their
behavior<00:06:08.000><c> uh</c><00:06:08.360><c> that</c><00:06:08.479><c> is</c><00:06:08.720><c> the</c><00:06:08.840><c> very</c><00:06:09.080><c> first</c><00:06:09.360><c> hexar</c>

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behavior uh that is the very first hexar
 

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behavior uh that is the very first hexar
built<00:06:10.120><c> in</c><00:06:10.880><c> 2003</c><00:06:11.880><c> uh</c><00:06:12.039><c> it</c><00:06:12.240><c> does</c><00:06:12.479><c> resemble</c><00:06:12.840><c> a</c><00:06:12.960><c> dog</c>

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built in 2003 uh it does resemble a dog
 

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built in 2003 uh it does resemble a dog
shed<00:06:13.440><c> but</c><00:06:13.520><c> it's</c><00:06:13.639><c> actually</c><00:06:13.880><c> quite</c><00:06:14.039><c> big</c>

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shed but it's actually quite big
 

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shed but it's actually quite big
inside<00:06:16.039><c> um</c><00:06:17.039><c> as</c><00:06:17.240><c> the</c><00:06:17.400><c> design</c><00:06:17.800><c> went</c><00:06:18.520><c> uh</c><00:06:19.080><c> viral</c><00:06:20.080><c> as</c>

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inside um as the design went uh viral as
 

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inside um as the design went uh viral as
it<00:06:20.360><c> spread</c><00:06:20.759><c> from</c><00:06:20.919><c> mouth</c><00:06:21.160><c> to</c><00:06:21.280><c> mouth</c><00:06:21.479><c> and</c><00:06:21.560><c> ear</c><00:06:21.759><c> to</c>

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it spread from mouth to mouth and ear to
 

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it spread from mouth to mouth and ear to
to<00:06:22.840><c> ear</c><00:06:23.840><c> lots</c><00:06:24.080><c> of</c><00:06:24.240><c> variations</c><00:06:24.800><c> occurred</c><00:06:25.319><c> these</c>

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to ear lots of variations occurred these
 

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to ear lots of variations occurred these
huge<00:06:25.840><c> ones</c><00:06:26.199><c> over</c><00:06:26.440><c> here</c><00:06:27.039><c> I</c><00:06:27.120><c> don't</c><00:06:27.319><c> even</c><00:06:27.479><c> know</c>

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huge ones over here I don't even know
 

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huge ones over here I don't even know
what<00:06:27.840><c> this</c><00:06:28.000><c> big</c><00:06:28.160><c> one</c><00:06:28.319><c> over</c><00:06:28.560><c> there</c><00:06:28.720><c> is</c><00:06:29.000><c> like</c><00:06:29.199><c> I</c>

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what this big one over there is like I
 

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what this big one over there is like I
no<00:06:29.800><c> what</c><00:06:29.919><c> that</c><00:06:30.039><c> is</c><00:06:30.160><c> I've</c><00:06:30.280><c> never</c><00:06:30.440><c> heard</c><00:06:30.599><c> of</c><00:06:30.720><c> the</c>

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no what that is I've never heard of the
 

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no what that is I've never heard of the
people<00:06:30.919><c> that</c><00:06:31.039><c> built</c><00:06:31.280><c> it</c><00:06:31.639><c> people</c><00:06:31.840><c> started</c>

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people that built it people started
 

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people that built it people started
building<00:06:32.479><c> big</c><00:06:32.680><c> deployments</c><00:06:33.199><c> oh</c><00:06:33.360><c> this</c><00:06:33.479><c> is</c><00:06:33.560><c> a</c>

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building big deployments oh this is a
 

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building big deployments oh this is a
Burning<00:06:34.000><c> Man</c><00:06:34.280><c> by</c><00:06:34.360><c> the</c><00:06:34.479><c> way</c><00:06:35.319><c> um</c><00:06:35.880><c> you</c><00:06:35.960><c> can</c><00:06:36.080><c> see</c>

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Burning Man by the way um you can see
 

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Burning Man by the way um you can see
this<00:06:36.520><c> enormous</c><00:06:37.080><c> Dome</c><00:06:37.919><c> every</c><00:06:38.240><c> triangle</c><00:06:38.720><c> on</c>

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this enormous Dome every triangle on
 

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this enormous Dome every triangle on
that<00:06:39.039><c> Dome</c><00:06:39.280><c> is</c><00:06:39.400><c> half</c><00:06:39.520><c> a</c><00:06:39.639><c> sheet</c><00:06:39.840><c> of</c><00:06:40.039><c> 4x8</c><00:06:41.039><c> so</c><00:06:41.360><c> 30</c>

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that Dome is half a sheet of 4x8 so 30
 

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that Dome is half a sheet of 4x8 so 30
sheets<00:06:41.880><c> of</c><00:06:42.000><c> 4x8</c><00:06:42.479><c> and</c><00:06:42.599><c> a</c><00:06:42.759><c> saw</c><00:06:43.479><c> real</c><00:06:43.800><c> housing</c><00:06:44.319><c> 45</c>

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sheets of 4x8 and a saw real housing 45
 

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sheets of 4x8 and a saw real housing 45
sare<00:06:45.039><c> M</c><00:06:45.319><c> 450</c><00:06:46.479><c> ft</c><00:06:47.479><c> people</c><00:06:47.759><c> love</c><00:06:47.960><c> these</c>

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sare M 450 ft people love these
 

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sare M 450 ft people love these
things<00:06:49.680><c> right</c><00:06:50.440><c> Shiny</c><00:06:50.840><c> Happy</c><00:06:51.240><c> People</c><00:06:52.160><c> love</c>

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things right Shiny Happy People love
 

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things right Shiny Happy People love
that

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that
 

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that
picture<00:06:55.080><c> so</c><00:06:56.080><c> one</c><00:06:56.199><c> of</c><00:06:56.280><c> the</c><00:06:56.400><c> core</c><00:06:56.919><c> of</c><00:06:57.039><c> lessons</c>

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picture so one of the core of lessons
 

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picture so one of the core of lessons
about<00:06:57.720><c> how</c><00:06:57.879><c> to</c><00:06:58.039><c> sell</c><00:06:58.360><c> ideas</c><00:06:58.720><c> is</c><00:06:58.840><c> that</c><00:06:59.000><c> ideas</c>

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about how to sell ideas is that ideas
 

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about how to sell ideas is that ideas
are<00:06:59.759><c> bigger</c><00:07:00.120><c> than</c><00:07:00.639><c> products</c><00:07:01.639><c> right</c><00:07:01.840><c> a</c><00:07:02.000><c> product</c>

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are bigger than products right a product
 

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are bigger than products right a product
is<00:07:02.560><c> kind</c><00:07:02.680><c> of</c><00:07:02.759><c> a</c><00:07:02.919><c> transactional</c><00:07:03.720><c> exchange</c>

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is kind of a transactional exchange
 

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is kind of a transactional exchange
between<00:07:04.599><c> two</c><00:07:04.840><c> people</c><00:07:05.520><c> you</c><00:07:05.800><c> give</c><00:07:05.960><c> me</c><00:07:06.120><c> some</c>

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between two people you give me some
 

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between two people you give me some
resources<00:07:07.120><c> I'll</c><00:07:07.319><c> give</c><00:07:07.479><c> you</c><00:07:07.680><c> a</c><00:07:07.879><c> thing</c><00:07:08.639><c> and</c><00:07:08.840><c> the</c>

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resources I'll give you a thing and the
 

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resources I'll give you a thing and the
thing<00:07:09.479><c> is</c><00:07:09.599><c> a</c><00:07:09.879><c> relatively</c><00:07:10.520><c> confined</c><00:07:11.319><c> thing</c>

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thing is a relatively confined thing
 

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thing is a relatively confined thing
things<00:07:12.280><c> don't</c><00:07:12.520><c> have</c><00:07:12.639><c> a</c><00:07:12.800><c> future</c><00:07:13.360><c> they</c><00:07:13.479><c> don't</c>

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things don't have a future they don't
 

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things don't have a future they don't
tell<00:07:14.039><c> stories</c><00:07:14.599><c> they're</c><00:07:14.840><c> fixed</c><00:07:15.160><c> in</c><00:07:15.360><c> time</c><00:07:15.599><c> in</c>

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tell stories they're fixed in time in
 

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tell stories they're fixed in time in
space<00:07:17.000><c> ideas</c><00:07:17.440><c> on</c><00:07:17.560><c> the</c><00:07:17.720><c> other</c><00:07:17.960><c> hand</c><00:07:18.720><c> Ripple</c>

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space ideas on the other hand Ripple
 

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space ideas on the other hand Ripple
through<00:07:19.800><c> reality</c><00:07:20.800><c> right</c><00:07:21.240><c> you</c><00:07:21.360><c> know</c><00:07:21.520><c> the</c><00:07:21.639><c> idea</c>

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through reality right you know the idea
 

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through reality right you know the idea
of<00:07:22.160><c> hypertext</c><00:07:23.160><c> it</c><00:07:23.360><c> sure</c><00:07:23.680><c> took</c><00:07:23.840><c> a</c><00:07:23.960><c> long</c><00:07:24.160><c> time</c>

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of hypertext it sure took a long time
 

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of hypertext it sure took a long time
before<00:07:24.560><c> it</c><00:07:24.680><c> became</c><00:07:24.879><c> a</c><00:07:25.000><c> real</c><00:07:25.280><c> thing</c><00:07:26.240><c> right</c><00:07:26.680><c> but</c>

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before it became a real thing right but
 

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before it became a real thing right but
at<00:07:27.039><c> this</c><00:07:27.240><c> point</c><00:07:27.599><c> there's</c><00:07:27.919><c> probably</c><00:07:28.360><c> never</c>

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at this point there's probably never
 

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at this point there's probably never
going<00:07:28.840><c> to</c><00:07:28.960><c> be</c><00:07:29.080><c> an</c><00:07:29.199><c> ident</c><00:07:29.520><c> identifiable</c><00:07:30.000><c> human</c>

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going to be an ident identifiable human
 

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going to be an ident identifiable human
culture<00:07:30.639><c> without</c><00:07:31.080><c> hypertext</c><00:07:32.080><c> in</c><00:07:32.199><c> the</c><00:07:32.280><c> same</c>

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culture without hypertext in the same
 

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culture without hypertext in the same
way<00:07:32.599><c> that</c><00:07:32.720><c> there's</c><00:07:32.879><c> probably</c><00:07:33.160><c> never</c><00:07:33.400><c> going</c><00:07:33.520><c> to</c>

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way that there's probably never going to
 

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way that there's probably never going to
be<00:07:33.759><c> a</c><00:07:33.840><c> human</c><00:07:34.080><c> culture</c><00:07:34.440><c> without</c><00:07:34.720><c> the</c><00:07:34.879><c> knot</c><00:07:35.759><c> or</c>

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be a human culture without the knot or
 

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be a human culture without the knot or
without<00:07:36.599><c> shoes</c><00:07:37.599><c> the</c><00:07:37.759><c> idea</c><00:07:38.080><c> gets</c><00:07:38.680><c> bound</c><00:07:39.199><c> into</c>

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without shoes the idea gets bound into
 

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without shoes the idea gets bound into
the<00:07:39.639><c> culture</c><00:07:40.520><c> and</c><00:07:40.599><c> I</c><00:07:40.720><c> think</c><00:07:40.879><c> that</c><00:07:41.000><c> the</c>

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the culture and I think that the
 

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the culture and I think that the
blockchain<00:07:41.639><c> is</c><00:07:41.840><c> kind</c><00:07:41.960><c> of</c><00:07:42.160><c> like</c><00:07:42.440><c> that</c><00:07:43.280><c> right</c>

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blockchain is kind of like that right
 

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blockchain is kind of like that right
it's<00:07:43.599><c> a</c><00:07:43.800><c> thing</c><00:07:44.199><c> which</c><00:07:44.479><c> has</c><00:07:44.800><c> locked</c><00:07:45.280><c> itself</c>

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it's a thing which has locked itself
 

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it's a thing which has locked itself
into<00:07:46.039><c> the</c><00:07:46.199><c> culture</c><00:07:46.520><c> as</c><00:07:46.639><c> an</c><00:07:46.840><c> idea</c><00:07:47.840><c> and</c><00:07:48.000><c> then</c>

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into the culture as an idea and then
 

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into the culture as an idea and then
every<00:07:48.560><c> round</c><00:07:48.800><c> of</c><00:07:49.000><c> activity</c><00:07:49.479><c> around</c><00:07:50.199><c> that</c><00:07:50.800><c> is</c>

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every round of activity around that is
 

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every round of activity around that is
basically<00:07:51.520><c> another</c><00:07:51.960><c> evolution</c><00:07:52.440><c> of</c><00:07:52.599><c> the</c><00:07:52.720><c> ideas</c>

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basically another evolution of the ideas
 

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basically another evolution of the ideas
it<00:07:53.199><c> kind</c><00:07:53.280><c> of</c><00:07:53.400><c> rolls</c><00:07:53.680><c> forward</c><00:07:54.039><c> into</c><00:07:54.199><c> the</c>

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it kind of rolls forward into the
 

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it kind of rolls forward into the
culture<00:07:55.159><c> one</c><00:07:55.280><c> of</c><00:07:55.400><c> the</c><00:07:55.520><c> critical</c><00:07:55.919><c> differences</c>

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culture one of the critical differences
 

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culture one of the critical differences
between<00:07:56.639><c> ideas</c><00:07:56.960><c> and</c><00:07:57.159><c> products</c><00:07:57.599><c> is</c><00:07:57.720><c> that</c><00:07:57.879><c> ideas</c>

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between ideas and products is that ideas
 

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between ideas and products is that ideas
are<00:07:58.440><c> not</c><00:07:58.639><c> monopolies</c>

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are not monopolies
 

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are not monopolies
so<00:08:00.720><c> once</c><00:08:00.919><c> you</c><00:08:01.159><c> have</c><00:08:01.319><c> an</c><00:08:01.520><c> idea</c><00:08:01.879><c> that's</c><00:08:02.039><c> in</c>

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so once you have an idea that's in
 

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so once you have an idea that's in
general<00:08:02.680><c> currency</c><00:08:03.680><c> even</c><00:08:03.879><c> if</c><00:08:04.039><c> there's</c><00:08:04.199><c> a</c>

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general currency even if there's a
 

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general currency even if there's a
temporary<00:08:04.919><c> Monopoly</c><00:08:05.599><c> or</c><00:08:05.800><c> a</c><00:08:06.159><c> temporary</c><00:08:06.759><c> cartel</c>

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temporary Monopoly or a temporary cartel
 

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temporary Monopoly or a temporary cartel
it<00:08:07.840><c> will</c><00:08:08.120><c> always</c><00:08:08.520><c> break</c><00:08:08.840><c> down</c><00:08:09.080><c> and</c><00:08:09.240><c> new</c><00:08:09.440><c> forms</c>

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it will always break down and new forms
 

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it will always break down and new forms
of<00:08:09.879><c> the</c><00:08:10.039><c> idea</c><00:08:10.319><c> will</c><00:08:10.479><c> come</c><00:08:10.599><c> up</c><00:08:10.759><c> somewhere</c><00:08:11.080><c> else</c>

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of the idea will come up somewhere else
 

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of the idea will come up somewhere else
with<00:08:11.440><c> other</c><00:08:11.639><c> things</c><00:08:11.840><c> attached</c><00:08:12.159><c> or</c><00:08:12.280><c> other</c>

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with other things attached or other
 

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with other things attached or other
things<00:08:12.639><c> removed</c><00:08:13.639><c> so</c><00:08:14.000><c> at</c><00:08:14.159><c> no</c><00:08:14.400><c> point</c><00:08:14.639><c> are</c><00:08:14.800><c> we</c>

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things removed so at no point are we
 

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things removed so at no point are we
binding<00:08:15.919><c> people</c><00:08:16.280><c> into</c><00:08:16.680><c> some</c><00:08:16.879><c> kind</c><00:08:17.000><c> of</c>

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binding people into some kind of
 

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binding people into some kind of
monopolistic<00:08:17.840><c> ecosystem</c><00:08:18.800><c> even</c><00:08:19.080><c> given</c><00:08:19.360><c> things</c>

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monopolistic ecosystem even given things
 

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monopolistic ecosystem even given things
like<00:08:19.680><c> meta's</c><00:08:20.680><c> law</c><00:08:21.680><c> because</c><00:08:22.120><c> we're</c><00:08:22.400><c> spreading</c>

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like meta's law because we're spreading
 

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like meta's law because we're spreading
an<00:08:23.039><c> idea</c><00:08:23.599><c> first</c><00:08:23.800><c> and</c><00:08:24.319><c> foremost</c><00:08:25.319><c> right</c><00:08:25.440><c> a</c>

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an idea first and foremost right a
 

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an idea first and foremost right a
pendon<00:08:26.199><c> ledger</c><00:08:26.759><c> something</c><00:08:27.039><c> that</c><00:08:27.199><c> gives</c><00:08:27.360><c> you</c>

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pendon ledger something that gives you
 

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pendon ledger something that gives you
this<00:08:27.840><c> you</c><00:08:27.960><c> know</c><00:08:28.199><c> complete</c><00:08:28.599><c> certainty</c><00:08:29.080><c> about</c>

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this you know complete certainty about
 

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this you know complete certainty about
the<00:08:29.599><c> past</c><00:08:30.440><c> turns</c><00:08:30.759><c> out</c><00:08:30.919><c> to</c><00:08:31.000><c> be</c><00:08:31.159><c> something</c>

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the past turns out to be something
 

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the past turns out to be something
that's<00:08:31.599><c> widely</c><00:08:32.000><c> applicable</c><00:08:32.839><c> I</c><00:08:32.919><c> don't</c><00:08:33.080><c> think</c>

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that's widely applicable I don't think
 

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that's widely applicable I don't think
anybody<00:08:33.760><c> believes</c><00:08:34.240><c> that</c><00:08:34.360><c> we</c><00:08:34.479><c> are</c><00:08:34.680><c> never</c><00:08:34.959><c> going</c>

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anybody believes that we are never going
 

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anybody believes that we are never going
to<00:08:35.279><c> see</c><00:08:35.519><c> another</c><00:08:35.839><c> blockchain</c><00:08:36.279><c> after</c>

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to see another blockchain after
 

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to see another blockchain after
ethereum

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ethereum
 

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ethereum
right<00:08:40.719><c> right</c><00:08:41.719><c> yeah</c><00:08:42.159><c> I</c><00:08:42.360><c> it's</c><00:08:42.479><c> lovely</c><00:08:43.159><c> but</c><00:08:43.560><c> the</c>

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right right yeah I it's lovely but the
 

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right right yeah I it's lovely but the
idea<00:08:44.240><c> is</c><00:08:44.640><c> free</c><00:08:45.640><c> the</c><00:08:45.800><c> instantiations</c><00:08:46.760><c> you</c><00:08:46.880><c> know</c>

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idea is free the instantiations you know
 

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idea is free the instantiations you know
each<00:08:47.320><c> come</c><00:08:47.519><c> with</c><00:08:47.680><c> their</c><00:08:47.800><c> own</c><00:08:48.240><c> uh</c><00:08:48.800><c> prices</c><00:08:49.800><c> so</c><00:08:50.560><c> I</c>

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each come with their own uh prices so I
 

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each come with their own uh prices so I
want<00:08:50.760><c> to</c><00:08:50.920><c> talk</c><00:08:51.080><c> about</c><00:08:51.240><c> a</c><00:08:51.360><c> little</c><00:08:51.519><c> bit</c><00:08:51.720><c> about</c>

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want to talk about a little bit about
 

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want to talk about a little bit about
how<00:08:52.560><c> ideas</c><00:08:53.160><c> go</c><00:08:53.360><c> go</c><00:08:53.560><c> into</c><00:08:54.240><c> culture</c><00:08:55.240><c> um</c><00:08:55.800><c> years</c>

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how ideas go go into culture um years
 

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how ideas go go into culture um years
and<00:08:56.160><c> years</c><00:08:56.320><c> and</c><00:08:56.440><c> years</c><00:08:56.600><c> and</c><00:08:56.720><c> years</c><00:08:56.920><c> ago</c><00:08:57.279><c> a</c>

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and years and years and years ago a
 

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and years and years and years ago a
bunch<00:08:57.519><c> of</c><00:08:57.640><c> my</c><00:08:57.800><c> friends</c><00:08:58.200><c> got</c><00:08:58.440><c> very</c><00:08:58.680><c> serious</c>

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bunch of my friends got very serious
 

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bunch of my friends got very serious
about<00:08:59.200><c> the</c><00:08:59.279><c> IDE</c><00:08:59.480><c> idea</c><00:08:59.720><c> that</c><00:08:59.800><c> we</c><00:08:59.920><c> might</c><00:09:00.079><c> see</c>

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about the IDE idea that we might see
 

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about the IDE idea that we might see
failed<00:09:00.680><c> States</c><00:09:00.959><c> in</c><00:09:01.200><c> Europe</c><00:09:02.200><c> um</c><00:09:02.560><c> the</c><00:09:02.720><c> number</c>

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failed States in Europe um the number
 

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failed States in Europe um the number
one<00:09:03.200><c> predictor</c><00:09:03.680><c> that</c><00:09:03.760><c> we</c><00:09:03.880><c> made</c><00:09:04.079><c> of</c><00:09:04.640><c> collapsing</c>

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one predictor that we made of collapsing
 

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one predictor that we made of collapsing
institutions<00:09:05.720><c> would</c><00:09:05.880><c> be</c><00:09:06.000><c> that</c><00:09:06.079><c> the</c><00:09:06.200><c> Greek</c>

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institutions would be that the Greek
 

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institutions would be that the Greek
medical<00:09:06.880><c> system</c><00:09:07.120><c> would</c><00:09:07.240><c> be</c><00:09:07.399><c> the</c><00:09:07.480><c> first</c><00:09:07.680><c> thing</c>

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medical system would be the first thing
 

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medical system would be the first thing
in<00:09:07.959><c> Europe</c><00:09:08.200><c> to</c><00:09:08.399><c> collapse</c><00:09:09.399><c> which</c><00:09:09.560><c> turns</c><00:09:09.800><c> out</c><00:09:09.920><c> to</c>

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in Europe to collapse which turns out to
 

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in Europe to collapse which turns out to
be<00:09:10.120><c> pretty</c><00:09:10.320><c> close</c><00:09:10.519><c> to</c><00:09:10.640><c> what</c><00:09:10.800><c> happened</c><00:09:11.519><c> we</c><00:09:11.680><c> also</c>

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be pretty close to what happened we also
 

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be pretty close to what happened we also
predicted<00:09:12.279><c> a</c><00:09:12.399><c> farri</c><00:09:13.040><c> swing</c><00:09:13.959><c> that</c><00:09:14.079><c> would</c>

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predicted a farri swing that would
 

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predicted a farri swing that would
potentially<00:09:15.399><c> bring</c><00:09:15.560><c> down</c><00:09:15.720><c> the</c><00:09:15.800><c> Greek</c>

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potentially bring down the Greek
 

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potentially bring down the Greek
government<00:09:16.839><c> this</c><00:09:16.959><c> is</c><00:09:17.079><c> in</c><00:09:17.440><c> 2009</c><00:09:18.000><c> so</c><00:09:18.160><c> a</c><00:09:18.240><c> decent</c>

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government this is in 2009 so a decent
 

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government this is in 2009 so a decent
amount<00:09:18.680><c> of</c><00:09:19.079><c> head</c><00:09:20.079><c> and</c><00:09:20.279><c> one</c><00:09:20.399><c> of</c><00:09:20.519><c> the</c><00:09:20.640><c> terms</c><00:09:20.959><c> that</c>

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amount of head and one of the terms that
 

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amount of head and one of the terms that
we<00:09:21.240><c> came</c><00:09:21.399><c> up</c><00:09:21.600><c> with</c><00:09:21.880><c> was</c><00:09:22.079><c> this</c><00:09:22.279><c> thing</c><00:09:22.440><c> called</c>

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we came up with was this thing called
 

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we came up with was this thing called
the<00:09:22.839><c> black</c><00:09:23.240><c> elephant</c><00:09:24.240><c> and</c><00:09:24.360><c> the</c><00:09:24.480><c> black</c>

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the black elephant and the black
 

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the black elephant and the black
elephant<00:09:25.240><c> was</c><00:09:25.440><c> the</c><00:09:25.560><c> elephant</c><00:09:25.959><c> in</c><00:09:26.040><c> the</c><00:09:26.200><c> room</c>

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elephant was the elephant in the room
 

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elephant was the elephant in the room
that<00:09:26.680><c> everybody</c><00:09:27.079><c> will</c><00:09:27.600><c> ignore</c><00:09:28.600><c> right</c><00:09:28.760><c> up</c>

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that everybody will ignore right up
 

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that everybody will ignore right up
until<00:09:29.120><c> the</c><00:09:29.399><c> point</c><00:09:29.560><c> where</c><00:09:29.680><c> the</c><00:09:29.760><c> thing</c><00:09:29.920><c> goes</c><00:09:30.040><c> on</c>

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until the point where the thing goes on
 

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until the point where the thing goes on
the<00:09:30.320><c> r</c><00:09:30.839><c> page</c><00:09:31.200><c> and</c><00:09:31.519><c> destroys</c><00:09:32.000><c> everything</c><00:09:32.839><c> and</c>

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the r page and destroys everything and
 

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the r page and destroys everything and
once<00:09:33.279><c> that</c><00:09:33.480><c> happens</c><00:09:33.880><c> everybody</c><00:09:34.160><c> will</c><00:09:34.279><c> say</c><00:09:34.480><c> oh</c>

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once that happens everybody will say oh
 

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once that happens everybody will say oh
that<00:09:34.720><c> was</c><00:09:34.800><c> a</c><00:09:34.959><c> Black</c><00:09:35.160><c> Swan</c><00:09:35.560><c> we</c><00:09:35.640><c> could</c><00:09:35.839><c> never</c>

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that was a Black Swan we could never
 

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that was a Black Swan we could never
have<00:09:36.160><c> seen</c><00:09:36.320><c> it</c><00:09:36.680><c> coming</c><00:09:37.680><c> right</c><00:09:37.880><c> can</c><00:09:38.040><c> anybody</c>

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have seen it coming right can anybody
 

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have seen it coming right can anybody
think<00:09:38.440><c> of</c><00:09:38.519><c> some</c><00:09:38.720><c> black</c>

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think of some black
 

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think of some black
elephants<00:09:40.959><c> name</c><00:09:41.320><c> GL</c><00:09:41.480><c> Waring</c><00:09:41.920><c> global</c><00:09:42.200><c> warming</c>

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elephants name GL Waring global warming
 

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elephants name GL Waring global warming
right<00:09:43.120><c> the</c><00:09:43.240><c> biggest</c><00:09:43.680><c> treasuries</c><00:09:44.399><c> yes</c>

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right the biggest treasuries yes
 

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right the biggest treasuries yes
treasuries<00:09:45.079><c> potentially</c><00:09:45.880><c> right</c><00:09:46.560><c> so</c><00:09:47.560><c> 2009</c>

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treasuries potentially right so 2009
 

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treasuries potentially right so 2009
2010<00:09:48.839><c> the</c><00:09:49.000><c> black</c><00:09:49.320><c> rhetoric</c><00:09:50.320><c> thing</c><00:09:50.600><c> was</c><00:09:50.920><c> it</c><00:09:51.040><c> was</c>

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2010 the black rhetoric thing was it was
 

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2010 the black rhetoric thing was it was
INF<00:09:51.560><c> Fringe</c><00:09:52.000><c> culture</c><00:09:52.760><c> it</c><00:09:52.880><c> was</c><00:09:53.000><c> in</c><00:09:53.120><c> the</c><00:09:53.360><c> dark</c>

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INF Fringe culture it was in the dark
 

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INF Fringe culture it was in the dark
Mountain<00:09:53.959><c> movement</c><00:09:54.360><c> in</c><00:09:54.480><c> the</c><00:09:54.760><c> UK</c><00:09:55.760><c> H</c><00:09:55.920><c> it</c><00:09:56.079><c> was</c>

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Mountain movement in the UK H it was
 

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Mountain movement in the UK H it was
online<00:09:56.959><c> there</c><00:09:57.040><c> was</c><00:09:57.200><c> a</c><00:09:57.360><c> hashtag</c><00:09:57.800><c> on</c><00:09:57.920><c> Twitter</c>

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online there was a hashtag on Twitter
 

00:09:58.240 --> 00:10:00.230 align:start position:0%
online there was a hashtag on Twitter
that<00:09:58.320><c> was</c><00:09:58.440><c> kind</c><00:09:58.560><c> of</c><00:09:58.680><c> a</c><00:09:58.800><c> big</c><00:09:58.959><c> deal</c><00:09:59.399><c> nothing</c>

00:10:00.230 --> 00:10:00.240 align:start position:0%
that was kind of a big deal nothing
 

00:10:00.240 --> 00:10:03.110 align:start position:0%
that was kind of a big deal nothing
happened<00:10:01.240><c> slowly</c><00:10:01.880><c> slowly</c><00:10:02.360><c> slowly</c><00:10:02.880><c> just</c><00:10:03.000><c> a</c>

00:10:03.110 --> 00:10:03.120 align:start position:0%
happened slowly slowly slowly just a
 

00:10:03.120 --> 00:10:05.110 align:start position:0%
happened slowly slowly slowly just a
couple<00:10:03.320><c> of</c><00:10:03.440><c> days</c><00:10:03.640><c> ago</c><00:10:04.399><c> Thomas</c><00:10:04.720><c> bloody</c>

00:10:05.110 --> 00:10:05.120 align:start position:0%
couple of days ago Thomas bloody
 

00:10:05.120 --> 00:10:07.030 align:start position:0%
couple of days ago Thomas bloody
Friedman<00:10:05.640><c> does</c><00:10:05.839><c> a</c><00:10:05.959><c> bloody</c><00:10:06.320><c> uphead</c><00:10:06.760><c> about</c>

00:10:07.030 --> 00:10:07.040 align:start position:0%
Friedman does a bloody uphead about
 

00:10:07.040 --> 00:10:09.269 align:start position:0%
Friedman does a bloody uphead about
black<00:10:07.360><c> elephants</c><00:10:07.920><c> in</c><00:10:08.079><c> the</c><00:10:08.200><c> New</c><00:10:08.360><c> York</c>

00:10:09.269 --> 00:10:09.279 align:start position:0%
black elephants in the New York
 

00:10:09.279 --> 00:10:13.509 align:start position:0%
black elephants in the New York
Times<00:10:10.279><c> so</c><00:10:11.160><c> from</c><00:10:11.480><c> inception</c><00:10:12.399><c> to</c><00:10:12.920><c> that</c><00:10:13.079><c> term</c><00:10:13.360><c> is</c>

00:10:13.509 --> 00:10:13.519 align:start position:0%
Times so from inception to that term is
 

00:10:13.519 --> 00:10:16.030 align:start position:0%
Times so from inception to that term is
now<00:10:13.720><c> locked</c><00:10:14.200><c> into</c><00:10:14.640><c> Global</c>

00:10:16.030 --> 00:10:16.040 align:start position:0%
now locked into Global
 

00:10:16.040 --> 00:10:18.630 align:start position:0%
now locked into Global
use<00:10:17.040><c> 5</c>

00:10:18.630 --> 00:10:18.640 align:start position:0%
use 5
 

00:10:18.640 --> 00:10:21.030 align:start position:0%
use 5
years<00:10:19.640><c> right</c><00:10:20.200><c> the</c>

00:10:21.030 --> 00:10:21.040 align:start position:0%
years right the
 

00:10:21.040 --> 00:10:24.870 align:start position:0%
years right the
idea<00:10:22.360><c> slowly</c><00:10:23.360><c> crapped</c><00:10:23.880><c> into</c><00:10:24.240><c> culture</c><00:10:24.680><c> because</c>

00:10:24.870 --> 00:10:24.880 align:start position:0%
idea slowly crapped into culture because
 

00:10:24.880 --> 00:10:26.949 align:start position:0%
idea slowly crapped into culture because
it<00:10:24.959><c> was</c><00:10:25.079><c> a</c><00:10:25.200><c> good</c><00:10:25.440><c> idea</c><00:10:26.160><c> because</c><00:10:26.399><c> it</c><00:10:26.480><c> was</c><00:10:26.600><c> a</c>

00:10:26.949 --> 00:10:26.959 align:start position:0%
it was a good idea because it was a
 

00:10:26.959 --> 00:10:28.630 align:start position:0%
it was a good idea because it was a
strong<00:10:27.200><c> explanatory</c><00:10:27.880><c> model</c><00:10:28.120><c> for</c><00:10:28.399><c> what</c><00:10:28.560><c> what</c>

00:10:28.630 --> 00:10:28.640 align:start position:0%
strong explanatory model for what what
 

00:10:28.640 --> 00:10:31.430 align:start position:0%
strong explanatory model for what what
we<00:10:28.760><c> saw</c><00:10:28.920><c> around</c><00:10:29.160><c> us</c><00:10:29.440><c> us</c><00:10:30.279><c> it</c><00:10:30.680><c> spread</c><00:10:31.160><c> and</c><00:10:31.279><c> it</c>

00:10:31.430 --> 00:10:31.440 align:start position:0%
we saw around us us it spread and it
 

00:10:31.440 --> 00:10:33.350 align:start position:0%
we saw around us us it spread and it
spread<00:10:31.839><c> and</c><00:10:31.920><c> it</c><00:10:32.040><c> spread</c><00:10:32.360><c> and</c><00:10:32.440><c> it</c><00:10:32.560><c> spread</c><00:10:33.040><c> and</c>

00:10:33.350 --> 00:10:33.360 align:start position:0%
spread and it spread and it spread and
 

00:10:33.360 --> 00:10:36.310 align:start position:0%
spread and it spread and it spread and
this<00:10:33.519><c> is</c><00:10:33.760><c> that</c><00:10:34.040><c> term</c><00:10:34.600><c> jumping</c><00:10:35.079><c> the</c><00:10:35.320><c> chasm</c>

00:10:36.310 --> 00:10:36.320 align:start position:0%
this is that term jumping the chasm
 

00:10:36.320 --> 00:10:38.110 align:start position:0%
this is that term jumping the chasm
right<00:10:36.720><c> it's</c><00:10:36.920><c> gone</c><00:10:37.160><c> from</c><00:10:37.399><c> being</c><00:10:37.800><c> small</c>

00:10:38.110 --> 00:10:38.120 align:start position:0%
right it's gone from being small
 

00:10:38.120 --> 00:10:40.190 align:start position:0%
right it's gone from being small
communities<00:10:38.720><c> early</c><00:10:39.079><c> adopters</c><00:10:39.600><c> underground</c>

00:10:40.190 --> 00:10:40.200 align:start position:0%
communities early adopters underground
 

00:10:40.200 --> 00:10:42.550 align:start position:0%
communities early adopters underground
discourse<00:10:40.839><c> to</c><00:10:41.440><c> you</c><00:10:41.560><c> can</c><00:10:41.680><c> say</c><00:10:41.880><c> the</c><00:10:41.959><c> word</c><00:10:42.279><c> black</c>

00:10:42.550 --> 00:10:42.560 align:start position:0%
discourse to you can say the word black
 

00:10:42.560 --> 00:10:44.750 align:start position:0%
discourse to you can say the word black
elephant<00:10:43.040><c> in</c><00:10:43.200><c> pretty</c><00:10:43.399><c> much</c><00:10:43.680><c> any</c><00:10:44.000><c> context</c><00:10:44.639><c> in</c>

00:10:44.750 --> 00:10:44.760 align:start position:0%
elephant in pretty much any context in
 

00:10:44.760 --> 00:10:46.670 align:start position:0%
elephant in pretty much any context in
the<00:10:44.959><c> general</c><00:10:45.440><c> discourse</c><00:10:45.920><c> now</c><00:10:46.360><c> and</c><00:10:46.480><c> you</c><00:10:46.560><c> could</c>

00:10:46.670 --> 00:10:46.680 align:start position:0%
the general discourse now and you could
 

00:10:46.680 --> 00:10:48.870 align:start position:0%
the general discourse now and you could
point<00:10:46.880><c> to</c><00:10:46.959><c> Freedman</c><00:10:47.959><c> oh</c><00:10:48.120><c> yeah</c><00:10:48.320><c> black</c><00:10:48.480><c> elephant</c>

00:10:48.870 --> 00:10:48.880 align:start position:0%
point to Freedman oh yeah black elephant
 

00:10:48.880 --> 00:10:50.350 align:start position:0%
point to Freedman oh yeah black elephant
you<00:10:48.959><c> know</c><00:10:49.120><c> you</c><00:10:49.320><c> you</c><00:10:49.519><c> read</c><00:10:49.720><c> about</c><00:10:50.000><c> that</c><00:10:50.240><c> right</c>

00:10:50.350 --> 00:10:50.360 align:start position:0%
you know you you read about that right
 

00:10:50.360 --> 00:10:51.430 align:start position:0%
you know you you read about that right
and<00:10:50.440><c> I</c><00:10:50.519><c> don't</c><00:10:50.680><c> think</c><00:10:50.800><c> it's</c><00:10:50.920><c> going</c><00:10:51.000><c> to</c><00:10:51.160><c> become</c>

00:10:51.430 --> 00:10:51.440 align:start position:0%
and I don't think it's going to become
 

00:10:51.440 --> 00:10:52.750 align:start position:0%
and I don't think it's going to become
quite<00:10:51.639><c> the</c><00:10:51.720><c> same</c><00:10:51.880><c> kind</c><00:10:52.000><c> of</c><00:10:52.160><c> deal</c><00:10:52.399><c> as</c><00:10:52.519><c> Black</c>

00:10:52.750 --> 00:10:52.760 align:start position:0%
quite the same kind of deal as Black
 

00:10:52.760 --> 00:10:54.629 align:start position:0%
quite the same kind of deal as Black
Swan<00:10:53.279><c> because</c><00:10:53.440><c> it's</c><00:10:53.600><c> much</c><00:10:53.839><c> less</c><00:10:54.399><c> kind</c><00:10:54.480><c> of</c>

00:10:54.629 --> 00:10:54.639 align:start position:0%
Swan because it's much less kind of
 

00:10:54.639 --> 00:10:57.430 align:start position:0%
Swan because it's much less kind of
psychologically<00:10:55.440><c> comfortable</c><00:10:56.440><c> but</c><00:10:57.079><c> that</c><00:10:57.279><c> is</c>

00:10:57.430 --> 00:10:57.440 align:start position:0%
psychologically comfortable but that is
 

00:10:57.440 --> 00:11:00.350 align:start position:0%
psychologically comfortable but that is
an<00:10:57.600><c> example</c><00:10:57.959><c> of</c><00:10:58.079><c> an</c><00:10:58.240><c> idea</c><00:10:58.519><c> being</c><00:10:58.720><c> sold</c>

00:11:00.350 --> 00:11:00.360 align:start position:0%
an example of an idea being sold
 

00:11:00.360 --> 00:11:02.430 align:start position:0%
an example of an idea being sold
right<00:11:00.760><c> it's</c><00:11:01.000><c> gone</c><00:11:01.279><c> out</c><00:11:01.680><c> at</c><00:11:01.839><c> this</c><00:11:01.959><c> point</c><00:11:02.160><c> nobody</c>

00:11:02.430 --> 00:11:02.440 align:start position:0%
right it's gone out at this point nobody
 

00:11:02.440 --> 00:11:05.150 align:start position:0%
right it's gone out at this point nobody
even<00:11:02.600><c> remembers</c><00:11:02.959><c> who</c><00:11:03.120><c> came</c><00:11:03.240><c> up</c><00:11:03.399><c> with</c><00:11:03.519><c> the</c><00:11:04.160><c> term</c>

00:11:05.150 --> 00:11:05.160 align:start position:0%
even remembers who came up with the term
 

00:11:05.160 --> 00:11:06.670 align:start position:0%
even remembers who came up with the term
right<00:11:05.480><c> whether</c><00:11:05.680><c> or</c><00:11:05.839><c> not</c><00:11:06.000><c> anybody</c><00:11:06.320><c> will</c><00:11:06.480><c> ever</c>

00:11:06.670 --> 00:11:06.680 align:start position:0%
right whether or not anybody will ever
 

00:11:06.680 --> 00:11:07.949 align:start position:0%
right whether or not anybody will ever
remember<00:11:06.959><c> the</c><00:11:07.079><c> group</c><00:11:07.279><c> in</c><00:11:07.399><c> London</c><00:11:07.680><c> that</c><00:11:07.839><c> came</c>

00:11:07.949 --> 00:11:07.959 align:start position:0%
remember the group in London that came
 

00:11:07.959 --> 00:11:09.870 align:start position:0%
remember the group in London that came
up<00:11:08.120><c> with</c><00:11:08.240><c> it</c><00:11:08.320><c> is</c><00:11:08.440><c> an</c><00:11:08.560><c> open</c><00:11:08.880><c> question</c><00:11:09.639><c> maybe</c>

00:11:09.870 --> 00:11:09.880 align:start position:0%
up with it is an open question maybe
 

00:11:09.880 --> 00:11:13.269 align:start position:0%
up with it is an open question maybe
they<00:11:09.959><c> will</c><00:11:10.160><c> maybe</c><00:11:10.360><c> they</c><00:11:10.480><c> won't</c><00:11:11.480><c> um</c><00:11:12.000><c> but</c><00:11:12.959><c> once</c>

00:11:13.269 --> 00:11:13.279 align:start position:0%
they will maybe they won't um but once
 

00:11:13.279 --> 00:11:14.790 align:start position:0%
they will maybe they won't um but once
the<00:11:13.440><c> idea</c><00:11:13.720><c> is</c><00:11:13.839><c> locked</c><00:11:14.120><c> into</c><00:11:14.360><c> culture</c><00:11:14.639><c> it's</c>

00:11:14.790 --> 00:11:14.800 align:start position:0%
the idea is locked into culture it's
 

00:11:14.800 --> 00:11:16.030 align:start position:0%
the idea is locked into culture it's
there<00:11:14.920><c> for</c>

00:11:16.030 --> 00:11:16.040 align:start position:0%
there for
 

00:11:16.040 --> 00:11:20.190 align:start position:0%
there for
Keeps<00:11:17.040><c> and</c><00:11:17.680><c> another</c><00:11:18.480><c> example</c><00:11:19.480><c> resilience</c>

00:11:20.190 --> 00:11:20.200 align:start position:0%
Keeps and another example resilience
 

00:11:20.200 --> 00:11:22.990 align:start position:0%
Keeps and another example resilience
Maps<00:11:21.200><c> so</c><00:11:21.440><c> this</c><00:11:21.519><c> is</c><00:11:21.639><c> a</c><00:11:21.839><c> thing</c><00:11:22.120><c> that</c><00:11:22.240><c> you</c><00:11:22.440><c> use</c><00:11:22.800><c> for</c>

00:11:22.990 --> 00:11:23.000 align:start position:0%
Maps so this is a thing that you use for
 

00:11:23.000 --> 00:11:25.110 align:start position:0%
Maps so this is a thing that you use for
Designing<00:11:23.279><c> in</c><00:11:23.480><c> HEX</c><00:11:23.680><c> here</c><00:11:23.839><c> at</c><00:11:23.959><c> refugee</c><00:11:24.440><c> camp</c>

00:11:25.110 --> 00:11:25.120 align:start position:0%
Designing in HEX here at refugee camp
 

00:11:25.120 --> 00:11:27.389 align:start position:0%
Designing in HEX here at refugee camp
and<00:11:25.240><c> it's</c><00:11:25.360><c> a</c><00:11:25.720><c> simple</c><00:11:26.240><c> simple</c><00:11:26.680><c> simple</c><00:11:27.000><c> map</c><00:11:27.279><c> of</c>

00:11:27.389 --> 00:11:27.399 align:start position:0%
and it's a simple simple simple map of
 

00:11:27.399 --> 00:11:29.829 align:start position:0%
and it's a simple simple simple map of
what<00:11:27.519><c> keeps</c><00:11:27.760><c> you</c><00:11:27.959><c> alive</c><00:11:28.959><c> um</c><00:11:29.360><c> why</c><00:11:29.480><c> are</c><00:11:29.560><c> we</c><00:11:29.680><c> not</c>

00:11:29.829 --> 00:11:29.839 align:start position:0%
what keeps you alive um why are we not
 

00:11:29.839 --> 00:11:32.550 align:start position:0%
what keeps you alive um why are we not
dying<00:11:30.120><c> of</c><00:11:30.279><c> cold</c><00:11:30.839><c> in</c><00:11:31.079><c> here</c><00:11:31.880><c> well</c><00:11:32.120><c> there's</c><00:11:32.320><c> a</c>

00:11:32.550 --> 00:11:32.560 align:start position:0%
dying of cold in here well there's a
 

00:11:32.560 --> 00:11:34.910 align:start position:0%
dying of cold in here well there's a
building<00:11:33.519><c> there</c><00:11:33.680><c> are</c><00:11:34.079><c> clothes</c><00:11:34.639><c> there's</c><00:11:34.800><c> an</c>

00:11:34.910 --> 00:11:34.920 align:start position:0%
building there are clothes there's an
 

00:11:34.920 --> 00:11:38.550 align:start position:0%
building there are clothes there's an
electrical<00:11:35.440><c> grid</c><00:11:36.079><c> so</c><00:11:36.639><c> clothes</c><00:11:37.560><c> individual</c>

00:11:38.550 --> 00:11:38.560 align:start position:0%
electrical grid so clothes individual
 

00:11:38.560 --> 00:11:41.670 align:start position:0%
electrical grid so clothes individual
building<00:11:39.360><c> shared</c><00:11:39.720><c> in</c><00:11:40.040><c> group</c><00:11:40.800><c> electrical</c><00:11:41.320><c> grid</c>

00:11:41.670 --> 00:11:41.680 align:start position:0%
building shared in group electrical grid
 

00:11:41.680 --> 00:11:43.629 align:start position:0%
building shared in group electrical grid
shared<00:11:42.000><c> at</c><00:11:42.120><c> the</c><00:11:42.200><c> nation</c><00:11:42.519><c> state</c><00:11:42.800><c> level</c><00:11:43.519><c> the</c>

00:11:43.629 --> 00:11:43.639 align:start position:0%
shared at the nation state level the
 

00:11:43.639 --> 00:11:45.509 align:start position:0%
shared at the nation state level the
further<00:11:44.000><c> you</c><00:11:44.120><c> go</c><00:11:44.240><c> out</c><00:11:44.399><c> from</c><00:11:44.560><c> the</c><00:11:44.720><c> center</c><00:11:45.399><c> the</c>

00:11:45.509 --> 00:11:45.519 align:start position:0%
further you go out from the center the
 

00:11:45.519 --> 00:11:47.470 align:start position:0%
further you go out from the center the
bigger<00:11:45.959><c> the</c><00:11:46.320><c> uh</c><00:11:46.480><c> size</c><00:11:46.720><c> of</c><00:11:46.880><c> the</c><00:11:47.000><c> entity</c><00:11:47.320><c> that's</c>

00:11:47.470 --> 00:11:47.480 align:start position:0%
bigger the uh size of the entity that's
 

00:11:47.480 --> 00:11:49.430 align:start position:0%
bigger the uh size of the entity that's
doing<00:11:47.680><c> the</c><00:11:47.760><c> sharing</c><00:11:48.040><c> and</c><00:11:48.160><c> the</c><00:11:48.440><c> supporting</c>

00:11:49.430 --> 00:11:49.440 align:start position:0%
doing the sharing and the supporting
 

00:11:49.440 --> 00:11:50.350 align:start position:0%
doing the sharing and the supporting
very

00:11:50.350 --> 00:11:50.360 align:start position:0%
very
 

00:11:50.360 --> 00:11:53.550 align:start position:0%
very
simple<00:11:51.360><c> right</c><00:11:51.880><c> idea</c><00:11:52.240><c> creeps</c><00:11:52.600><c> out</c><00:11:53.399><c> that's</c>

00:11:53.550 --> 00:11:53.560 align:start position:0%
simple right idea creeps out that's
 

00:11:53.560 --> 00:11:55.790 align:start position:0%
simple right idea creeps out that's
where<00:11:53.680><c> it</c><00:11:53.800><c> was</c><00:11:53.959><c> first</c><00:11:54.560><c> presented</c><00:11:55.560><c> right</c>

00:11:55.790 --> 00:11:55.800 align:start position:0%
where it was first presented right
 

00:11:55.800 --> 00:11:59.110 align:start position:0%
where it was first presented right
that's<00:11:56.040><c> the</c><00:11:56.560><c> audience</c><00:11:57.560><c> look</c><00:11:57.680><c> at</c><00:11:57.839><c> these</c><00:11:58.120><c> people</c>

00:11:59.110 --> 00:11:59.120 align:start position:0%
that's the audience look at these people
 

00:11:59.120 --> 00:12:00.350 align:start position:0%
that's the audience look at these people
right

00:12:00.350 --> 00:12:00.360 align:start position:0%
right
 

00:12:00.360 --> 00:12:03.150 align:start position:0%
right
now<00:12:01.360><c> uh</c><00:12:01.480><c> a</c><00:12:01.600><c> movement</c><00:12:01.920><c> called</c><00:12:02.160><c> St</c><00:12:02.399><c> activism</c><00:12:03.000><c> has</c>

00:12:03.150 --> 00:12:03.160 align:start position:0%
now uh a movement called St activism has
 

00:12:03.160 --> 00:12:04.750 align:start position:0%
now uh a movement called St activism has
taken<00:12:03.399><c> up</c><00:12:03.639><c> this</c><00:12:03.839><c> idea</c><00:12:04.120><c> and</c><00:12:04.240><c> a</c><00:12:04.320><c> whole</c><00:12:04.440><c> bunch</c><00:12:04.600><c> of</c>

00:12:04.750 --> 00:12:04.760 align:start position:0%
taken up this idea and a whole bunch of
 

00:12:04.760 --> 00:12:07.750 align:start position:0%
taken up this idea and a whole bunch of
associated<00:12:05.680><c> stuff</c><00:12:06.680><c> uh</c><00:12:06.920><c> mainstream</c><00:12:07.519><c> in</c><00:12:07.639><c> the</c>

00:12:07.750 --> 00:12:07.760 align:start position:0%
associated stuff uh mainstream in the
 

00:12:07.760 --> 00:12:10.069 align:start position:0%
associated stuff uh mainstream in the
art<00:12:08.040><c> World</c><00:12:09.000><c> um</c><00:12:09.240><c> things</c><00:12:09.440><c> like</c><00:12:09.600><c> the</c><00:12:09.720><c> goth</c>

00:12:10.069 --> 00:12:10.079 align:start position:0%
art World um things like the goth
 

00:12:10.079 --> 00:12:12.550 align:start position:0%
art World um things like the goth
Institute<00:12:10.560><c> supporting</c><00:12:11.000><c> it</c><00:12:11.600><c> it's</c><00:12:11.720><c> a</c><00:12:11.920><c> real</c>

00:12:12.550 --> 00:12:12.560 align:start position:0%
Institute supporting it it's a real
 

00:12:12.560 --> 00:12:15.910 align:start position:0%
Institute supporting it it's a real
thing<00:12:13.560><c> uh</c><00:12:13.760><c> government</c><00:12:14.120><c> of</c><00:12:14.399><c> Spain</c><00:12:15.199><c> uses</c><00:12:15.519><c> it</c><00:12:15.720><c> in</c>

00:12:15.910 --> 00:12:15.920 align:start position:0%
thing uh government of Spain uses it in
 

00:12:15.920 --> 00:12:19.470 align:start position:0%
thing uh government of Spain uses it in
their<00:12:16.199><c> pandemic</c><00:12:16.560><c> flu</c><00:12:17.240><c> Planet</c><00:12:18.240><c> so</c><00:12:18.800><c> it's</c><00:12:19.040><c> become</c>

00:12:19.470 --> 00:12:19.480 align:start position:0%
their pandemic flu Planet so it's become
 

00:12:19.480 --> 00:12:22.310 align:start position:0%
their pandemic flu Planet so it's become
semi-official<00:12:20.160><c> it's</c><00:12:20.279><c> used</c><00:12:20.519><c> in</c><00:12:20.600><c> the</c><00:12:20.720><c> US</c><00:12:21.040><c> as</c>

00:12:22.310 --> 00:12:22.320 align:start position:0%
semi-official it's used in the US as
 

00:12:22.320 --> 00:12:25.629 align:start position:0%
semi-official it's used in the US as
well<00:12:23.320><c> go</c><00:12:23.440><c> back</c><00:12:23.600><c> on</c><00:12:24.160><c> so</c><00:12:24.920><c> that</c><00:12:25.120><c> notion</c><00:12:25.480><c> that</c>

00:12:25.629 --> 00:12:25.639 align:start position:0%
well go back on so that notion that
 

00:12:25.639 --> 00:12:28.150 align:start position:0%
well go back on so that notion that
these<00:12:25.839><c> ideas</c><00:12:26.360><c> kind</c><00:12:26.480><c> of</c><00:12:26.720><c> start</c><00:12:27.160><c> small</c><00:12:27.920><c> they</c>

00:12:28.150 --> 00:12:28.160 align:start position:0%
these ideas kind of start small they
 

00:12:28.160 --> 00:12:29.990 align:start position:0%
these ideas kind of start small they
start<00:12:28.560><c> in</c><00:12:28.800><c> little</c><00:12:29.279><c> places</c><00:12:29.560><c> and</c><00:12:29.680><c> then</c><00:12:29.839><c> get</c>

00:12:29.990 --> 00:12:30.000 align:start position:0%
start in little places and then get
 

00:12:30.000 --> 00:12:32.069 align:start position:0%
start in little places and then get
pushed<00:12:30.279><c> out</c><00:12:30.399><c> and</c><00:12:30.519><c> pushed</c><00:12:30.720><c> out</c><00:12:30.839><c> and</c><00:12:30.959><c> pushed</c><00:12:31.199><c> out</c>

00:12:32.069 --> 00:12:32.079 align:start position:0%
pushed out and pushed out and pushed out
 

00:12:32.079 --> 00:12:33.590 align:start position:0%
pushed out and pushed out and pushed out
that<00:12:32.399><c> process</c><00:12:32.720><c> is</c><00:12:32.839><c> a</c><00:12:33.040><c> process</c><00:12:33.279><c> that</c><00:12:33.399><c> we're</c>

00:12:33.590 --> 00:12:33.600 align:start position:0%
that process is a process that we're
 

00:12:33.600 --> 00:12:35.990 align:start position:0%
that process is a process that we're
kind<00:12:33.720><c> of</c><00:12:33.839><c> in</c><00:12:33.920><c> the</c><00:12:34.000><c> middle</c><00:12:34.279><c> of</c><00:12:34.600><c> now</c><00:12:35.600><c> right</c><00:12:35.800><c> much</c>

00:12:35.990 --> 00:12:36.000 align:start position:0%
kind of in the middle of now right much
 

00:12:36.000 --> 00:12:37.550 align:start position:0%
kind of in the middle of now right much
as<00:12:36.199><c> this</c><00:12:36.279><c> is</c><00:12:36.440><c> a</c><00:12:36.600><c> very</c><00:12:36.800><c> impressive</c><00:12:37.199><c> room</c><00:12:37.440><c> of</c>

00:12:37.550 --> 00:12:37.560 align:start position:0%
as this is a very impressive room of
 

00:12:37.560 --> 00:12:39.710 align:start position:0%
as this is a very impressive room of
people<00:12:38.160><c> much</c><00:12:38.320><c> as</c><00:12:38.519><c> a</c><00:12:38.720><c> ton</c><00:12:39.000><c> of</c><00:12:39.199><c> Bitcoin</c><00:12:39.600><c> was</c>

00:12:39.710 --> 00:12:39.720 align:start position:0%
people much as a ton of Bitcoin was
 

00:12:39.720 --> 00:12:41.750 align:start position:0%
people much as a ton of Bitcoin was
raised<00:12:40.000><c> to</c><00:12:40.160><c> finance</c><00:12:40.639><c> this</c><00:12:40.839><c> whole</c><00:12:41.040><c> thing</c><00:12:41.639><c> we</c>

00:12:41.750 --> 00:12:41.760 align:start position:0%
raised to finance this whole thing we
 

00:12:41.760 --> 00:12:45.150 align:start position:0%
raised to finance this whole thing we
are<00:12:41.920><c> still</c><00:12:42.320><c> a</c><00:12:42.639><c> very</c><00:12:42.959><c> very</c><00:12:43.199><c> small</c><00:12:43.560><c> Edge</c><00:12:44.160><c> culture</c>

00:12:45.150 --> 00:12:45.160 align:start position:0%
are still a very very small Edge culture
 

00:12:45.160 --> 00:12:47.189 align:start position:0%
are still a very very small Edge culture
right<00:12:45.360><c> I</c><00:12:45.399><c> mean</c><00:12:45.760><c> bitcoin's</c><00:12:46.279><c> market</c><00:12:46.639><c> cap</c><00:12:46.839><c> is</c><00:12:47.079><c> on</c>

00:12:47.189 --> 00:12:47.199 align:start position:0%
right I mean bitcoin's market cap is on
 

00:12:47.199 --> 00:12:49.750 align:start position:0%
right I mean bitcoin's market cap is on
the<00:12:47.320><c> order</c><00:12:47.560><c> of</c><00:12:47.680><c> what</c><00:12:47.720><c> $4</c><00:12:48.040><c> billion</c><00:12:48.760><c> right</c><00:12:48.880><c> now</c>

00:12:49.750 --> 00:12:49.760 align:start position:0%
the order of what $4 billion right now
 

00:12:49.760 --> 00:12:52.310 align:start position:0%
the order of what $4 billion right now
something<00:12:50.120><c> like</c><00:12:50.320><c> that</c><00:12:50.839><c> which</c><00:12:51.000><c> is</c><00:12:51.440><c> Tiny</c><00:12:52.199><c> right</c>

00:12:52.310 --> 00:12:52.320 align:start position:0%
something like that which is Tiny right
 

00:12:52.320 --> 00:12:53.590 align:start position:0%
something like that which is Tiny right
I<00:12:52.399><c> mean</c><00:12:52.519><c> if</c><00:12:52.560><c> you</c><00:12:52.680><c> actually</c><00:12:52.880><c> look</c><00:12:53.040><c> at</c><00:12:53.199><c> what</c><00:12:53.320><c> $4</c>

00:12:53.590 --> 00:12:53.600 align:start position:0%
I mean if you actually look at what $4
 

00:12:53.600 --> 00:12:55.710 align:start position:0%
I mean if you actually look at what $4
billion<00:12:54.079><c> company</c><00:12:54.360><c> looks</c><00:12:54.639><c> like</c><00:12:55.160><c> they're</c><00:12:55.399><c> not</c>

00:12:55.710 --> 00:12:55.720 align:start position:0%
billion company looks like they're not
 

00:12:55.720 --> 00:12:57.230 align:start position:0%
billion company looks like they're not
actually<00:12:56.000><c> all</c><00:12:56.199><c> that</c><00:12:56.399><c> remarkable</c><00:12:56.920><c> there</c><00:12:57.000><c> are</c><00:12:57.120><c> a</c>

00:12:57.230 --> 00:12:57.240 align:start position:0%
actually all that remarkable there are a
 

00:12:57.240 --> 00:13:00.110 align:start position:0%
actually all that remarkable there are a
lot<00:12:57.399><c> of</c><00:12:57.519><c> them</c><00:12:57.920><c> around</c><00:12:58.920><c> so</c><00:12:59.199><c> so</c><00:12:59.600><c> getting</c><00:12:59.880><c> from</c>

00:13:00.110 --> 00:13:00.120 align:start position:0%
lot of them around so so getting from
 

00:13:00.120 --> 00:13:02.470 align:start position:0%
lot of them around so so getting from
where<00:13:00.279><c> we</c><00:13:00.399><c> are</c><00:13:00.720><c> now</c><00:13:01.399><c> into</c><00:13:01.680><c> a</c><00:13:01.839><c> position</c><00:13:02.279><c> where</c>

00:13:02.470 --> 00:13:02.480 align:start position:0%
where we are now into a position where
 

00:13:02.480 --> 00:13:05.069 align:start position:0%
where we are now into a position where
we<00:13:02.639><c> have</c><00:13:02.959><c> real</c><00:13:03.399><c> impact</c><00:13:04.199><c> not</c><00:13:04.440><c> just</c><00:13:04.639><c> a</c><00:13:04.760><c> ton</c><00:13:04.959><c> of</c>

00:13:05.069 --> 00:13:05.079 align:start position:0%
we have real impact not just a ton of
 

00:13:05.079 --> 00:13:06.829 align:start position:0%
we have real impact not just a ton of
people<00:13:05.279><c> are</c><00:13:05.399><c> using</c><00:13:05.760><c> it</c><00:13:06.160><c> but</c><00:13:06.320><c> a</c><00:13:06.399><c> ton</c><00:13:06.560><c> of</c><00:13:06.680><c> people</c>

00:13:06.829 --> 00:13:06.839 align:start position:0%
people are using it but a ton of people
 

00:13:06.839 --> 00:13:08.430 align:start position:0%
people are using it but a ton of people
are<00:13:06.920><c> using</c><00:13:07.279><c> it</c><00:13:07.399><c> in</c><00:13:07.519><c> ways</c><00:13:07.760><c> which</c><00:13:08.000><c> achieve</c><00:13:08.320><c> the</c>

00:13:08.430 --> 00:13:08.440 align:start position:0%
are using it in ways which achieve the
 

00:13:08.440 --> 00:13:10.590 align:start position:0%
are using it in ways which achieve the
long-term<00:13:09.120><c> goals</c><00:13:09.560><c> of</c><00:13:09.720><c> the</c>

00:13:10.590 --> 00:13:10.600 align:start position:0%
long-term goals of the
 

00:13:10.600 --> 00:13:13.829 align:start position:0%
long-term goals of the
organization<00:13:11.600><c> right</c><00:13:12.079><c> that</c><00:13:12.199><c> is</c><00:13:12.320><c> a</c><00:13:12.639><c> series</c><00:13:13.199><c> of</c>

00:13:13.829 --> 00:13:13.839 align:start position:0%
organization right that is a series of
 

00:13:13.839 --> 00:13:17.509 align:start position:0%
organization right that is a series of
multipliers<00:13:14.839><c> Factor</c><00:13:15.320><c> 10</c><00:13:15.720><c> growth</c><00:13:16.360><c> four</c><00:13:16.839><c> five</c><00:13:17.160><c> 6</c>

00:13:17.509 --> 00:13:17.519 align:start position:0%
multipliers Factor 10 growth four five 6
 

00:13:17.519 --> 00:13:18.790 align:start position:0%
multipliers Factor 10 growth four five 6
eight

00:13:18.790 --> 00:13:18.800 align:start position:0%
eight
 

00:13:18.800 --> 00:13:21.629 align:start position:0%
eight
times<00:13:19.800><c> right</c><00:13:20.480><c> over</c><00:13:20.720><c> and</c><00:13:20.880><c> over</c><00:13:21.079><c> and</c><00:13:21.199><c> over</c><00:13:21.440><c> again</c>

00:13:21.629 --> 00:13:21.639 align:start position:0%
times right over and over and over again
 

00:13:21.639 --> 00:13:23.550 align:start position:0%
times right over and over and over again
it<00:13:21.760><c> has</c><00:13:21.880><c> to</c><00:13:22.000><c> not</c><00:13:22.199><c> just</c><00:13:22.399><c> double</c><00:13:22.959><c> it</c><00:13:23.160><c> has</c><00:13:23.279><c> to</c><00:13:23.360><c> go</c>

00:13:23.550 --> 00:13:23.560 align:start position:0%
it has to not just double it has to go
 

00:13:23.560 --> 00:13:25.110 align:start position:0%
it has to not just double it has to go
up<00:13:23.639><c> to</c><00:13:23.839><c> 5</c><00:13:24.240><c> of</c>

00:13:25.110 --> 00:13:25.120 align:start position:0%
up to 5 of
 

00:13:25.120 --> 00:13:28.389 align:start position:0%
up to 5 of
10<00:13:26.320><c> so</c><00:13:27.320><c> could</c><00:13:27.440><c> I</c><00:13:27.519><c> have</c><00:13:27.600><c> a</c><00:13:27.680><c> quick</c><00:13:27.800><c> show</c><00:13:28.000><c> of</c><00:13:28.120><c> hands</c>

00:13:28.389 --> 00:13:28.399 align:start position:0%
10 so could I have a quick show of hands
 

00:13:28.399 --> 00:13:31.069 align:start position:0%
10 so could I have a quick show of hands
who's<00:13:28.600><c> seen</c><00:13:28.839><c> this</c><00:13:28.959><c> thing</c>

00:13:31.069 --> 00:13:31.079 align:start position:0%
who's seen this thing
 

00:13:31.079 --> 00:13:34.670 align:start position:0%
who's seen this thing
thing<00:13:32.320><c> terrifying</c><00:13:33.320><c> right</c><00:13:33.959><c> so</c><00:13:34.279><c> this</c><00:13:34.399><c> is</c><00:13:34.519><c> a</c>

00:13:34.670 --> 00:13:34.680 align:start position:0%
thing terrifying right so this is a
 

00:13:34.680 --> 00:13:36.310 align:start position:0%
thing terrifying right so this is a
model<00:13:34.920><c> from</c><00:13:35.040><c> the</c><00:13:35.160><c> States</c><00:13:35.560><c> called</c><00:13:35.720><c> the</c><00:13:35.800><c> Rogers</c>

00:13:36.310 --> 00:13:36.320 align:start position:0%
model from the States called the Rogers
 

00:13:36.320 --> 00:13:38.949 align:start position:0%
model from the States called the Rogers
diffusion<00:13:36.680><c> of</c><00:13:36.800><c> innovation</c><00:13:37.360><c> curve</c><00:13:38.360><c> and</c><00:13:38.720><c> it's</c>

00:13:38.949 --> 00:13:38.959 align:start position:0%
diffusion of innovation curve and it's
 

00:13:38.959 --> 00:13:40.750 align:start position:0%
diffusion of innovation curve and it's
basically<00:13:39.360><c> measuring</c><00:13:39.880><c> the</c><00:13:40.040><c> number</c><00:13:40.279><c> of</c><00:13:40.480><c> people</c>

00:13:40.750 --> 00:13:40.760 align:start position:0%
basically measuring the number of people
 

00:13:40.760 --> 00:13:44.430 align:start position:0%
basically measuring the number of people
that<00:13:40.959><c> have</c><00:13:41.360><c> taken</c><00:13:41.680><c> up</c><00:13:41.839><c> an</c><00:13:42.000><c> idea</c><00:13:42.519><c> over</c><00:13:42.920><c> time</c><00:13:43.920><c> so</c>

00:13:44.430 --> 00:13:44.440 align:start position:0%
that have taken up an idea over time so
 

00:13:44.440 --> 00:13:47.269 align:start position:0%
that have taken up an idea over time so
as<00:13:44.519><c> you</c><00:13:44.720><c> go</c><00:13:45.279><c> right</c><00:13:45.480><c> on</c><00:13:45.639><c> the</c><00:13:45.880><c> graph</c><00:13:46.880><c> more</c><00:13:47.120><c> and</c>

00:13:47.269 --> 00:13:47.279 align:start position:0%
as you go right on the graph more and
 

00:13:47.279 --> 00:13:49.189 align:start position:0%
as you go right on the graph more and
more<00:13:47.440><c> and</c><00:13:47.560><c> more</c><00:13:47.760><c> people</c><00:13:48.000><c> adopt</c><00:13:48.320><c> the</c><00:13:48.519><c> idea</c><00:13:49.040><c> you</c>

00:13:49.189 --> 00:13:49.199 align:start position:0%
more and more people adopt the idea you
 

00:13:49.199 --> 00:13:51.110 align:start position:0%
more and more people adopt the idea you
get<00:13:49.320><c> to</c><00:13:49.399><c> a</c><00:13:49.519><c> kind</c><00:13:49.639><c> of</c><00:13:49.839><c> peak</c><00:13:50.160><c> adoption</c><00:13:50.680><c> rate</c><00:13:51.000><c> as</c>

00:13:51.110 --> 00:13:51.120 align:start position:0%
get to a kind of peak adoption rate as
 

00:13:51.120 --> 00:13:52.710 align:start position:0%
get to a kind of peak adoption rate as
you<00:13:51.240><c> go</c><00:13:51.360><c> from</c><00:13:51.560><c> early</c><00:13:51.880><c> adopter</c><00:13:52.240><c> to</c><00:13:52.360><c> early</c>

00:13:52.710 --> 00:13:52.720 align:start position:0%
you go from early adopter to early
 

00:13:52.720 --> 00:13:54.629 align:start position:0%
you go from early adopter to early
majority<00:13:53.720><c> and</c><00:13:53.839><c> then</c><00:13:53.959><c> once</c><00:13:54.120><c> you're</c><00:13:54.240><c> at</c><00:13:54.399><c> late</c>

00:13:54.629 --> 00:13:54.639 align:start position:0%
majority and then once you're at late
 

00:13:54.639 --> 00:13:56.430 align:start position:0%
majority and then once you're at late
majority<00:13:55.120><c> the</c><00:13:55.279><c> adoption</c><00:13:55.600><c> slows</c><00:13:56.000><c> up</c><00:13:56.199><c> again</c>

00:13:56.430 --> 00:13:56.440 align:start position:0%
majority the adoption slows up again
 

00:13:56.440 --> 00:13:58.189 align:start position:0%
majority the adoption slows up again
until<00:13:56.639><c> you</c><00:13:56.759><c> get</c><00:13:57.120><c> right</c><00:13:57.360><c> down</c><00:13:57.519><c> to</c><00:13:57.680><c> this</c><00:13:57.839><c> long</c>

00:13:58.189 --> 00:13:58.199 align:start position:0%
until you get right down to this long
 

00:13:58.199 --> 00:14:00.350 align:start position:0%
until you get right down to this long
tail<00:13:58.800><c> which</c><00:13:59.120><c> is</c><00:13:59.240><c> largely</c><00:13:59.560><c> made</c><00:13:59.720><c> of</c><00:13:59.839><c> old</c><00:14:00.079><c> people</c>

00:14:00.350 --> 00:14:00.360 align:start position:0%
tail which is largely made of old people
 

00:14:00.360 --> 00:14:01.990 align:start position:0%
tail which is largely made of old people
that<00:14:00.440><c> will</c><00:14:00.600><c> never</c><00:14:00.839><c> adopt</c><00:14:01.120><c> your</c><00:14:01.240><c> new</c>

00:14:01.990 --> 00:14:02.000 align:start position:0%
that will never adopt your new
 

00:14:02.000 --> 00:14:04.189 align:start position:0%
that will never adopt your new
technology<00:14:03.000><c> um</c><00:14:03.279><c> this</c><00:14:03.399><c> is</c><00:14:03.560><c> a</c><00:14:03.680><c> couple</c><00:14:03.880><c> of</c><00:14:04.000><c> years</c>

00:14:04.189 --> 00:14:04.199 align:start position:0%
technology um this is a couple of years
 

00:14:04.199 --> 00:14:05.629 align:start position:0%
technology um this is a couple of years
old<00:14:04.440><c> so</c><00:14:04.600><c> it's</c><00:14:04.800><c> got</c><00:14:04.959><c> Twitter</c><00:14:05.279><c> as</c><00:14:05.399><c> being</c><00:14:05.560><c> an</c>

00:14:05.629 --> 00:14:05.639 align:start position:0%
old so it's got Twitter as being an
 

00:14:05.639 --> 00:14:08.030 align:start position:0%
old so it's got Twitter as being an
early<00:14:05.920><c> adopter</c><00:14:06.320><c> thing</c><00:14:06.560><c> Twitter</c><00:14:06.839><c> is</c><00:14:06.959><c> now</c><00:14:07.160><c> early</c>

00:14:08.030 --> 00:14:08.040 align:start position:0%
early adopter thing Twitter is now early
 

00:14:08.040 --> 00:14:10.590 align:start position:0%
early adopter thing Twitter is now early
majority<00:14:09.040><c> um</c><00:14:09.480><c> Facebook</c><00:14:09.959><c> is</c><00:14:10.120><c> now</c><00:14:10.279><c> late</c>

00:14:10.590 --> 00:14:10.600 align:start position:0%
majority um Facebook is now late
 

00:14:10.600 --> 00:14:11.910 align:start position:0%
majority um Facebook is now late
majority<00:14:11.160><c> everything's</c><00:14:11.519><c> actually</c><00:14:11.720><c> kind</c><00:14:11.800><c> of</c>

00:14:11.910 --> 00:14:11.920 align:start position:0%
majority everything's actually kind of
 

00:14:11.920 --> 00:14:14.790 align:start position:0%
majority everything's actually kind of
moved<00:14:12.199><c> left</c><00:14:12.480><c> a</c><00:14:12.560><c> little</c><00:14:12.759><c> bit</c><00:14:13.720><c> uh</c><00:14:13.839><c> sorry</c><00:14:14.079><c> moved</c>

00:14:14.790 --> 00:14:14.800 align:start position:0%
moved left a little bit uh sorry moved
 

00:14:14.800 --> 00:14:17.870 align:start position:0%
moved left a little bit uh sorry moved
um<00:14:15.240><c> anyway</c><00:14:15.440><c> you</c><00:14:15.519><c> know</c><00:14:15.600><c> what</c><00:14:15.639><c> I'm</c><00:14:15.759><c> saying</c><00:14:16.880><c> so</c>

00:14:17.870 --> 00:14:17.880 align:start position:0%
um anyway you know what I'm saying so
 

00:14:17.880 --> 00:14:22.069 align:start position:0%
um anyway you know what I'm saying so
right<00:14:18.120><c> now</c><00:14:19.120><c> this</c><00:14:19.240><c> is</c><00:14:19.440><c> where</c><00:14:19.639><c> we</c><00:14:20.199><c> are</c><00:14:21.199><c> right</c><00:14:21.880><c> we</c>

00:14:22.069 --> 00:14:22.079 align:start position:0%
right now this is where we are right we
 

00:14:22.079 --> 00:14:27.470 align:start position:0%
right now this is where we are right we
are<00:14:23.079><c> so</c><00:14:23.839><c> far</c><00:14:24.199><c> out</c><00:14:24.920><c> that</c><00:14:25.639><c> way</c><00:14:26.639><c> right</c><00:14:27.240><c> that</c><00:14:27.360><c> there</c>

00:14:27.470 --> 00:14:27.480 align:start position:0%
are so far out that way right that there
 

00:14:27.480 --> 00:14:30.310 align:start position:0%
are so far out that way right that there
are<00:14:27.759><c> on</c><00:14:28.000><c> the</c><00:14:28.120><c> order</c><00:14:28.399><c> of</c><00:14:28.560><c> 50,</c><00:14:29.480><c> people</c><00:14:30.079><c> that</c><00:14:30.240><c> if</c>

00:14:30.310 --> 00:14:30.320 align:start position:0%
are on the order of 50, people that if
 

00:14:30.320 --> 00:14:32.629 align:start position:0%
are on the order of 50, people that if
you<00:14:30.440><c> sat</c><00:14:30.839><c> them</c><00:14:31.040><c> down</c><00:14:31.560><c> could</c><00:14:31.759><c> give</c><00:14:31.880><c> you</c><00:14:32.040><c> a</c><00:14:32.279><c> semi</c>

00:14:32.629 --> 00:14:32.639 align:start position:0%
you sat them down could give you a semi
 

00:14:32.639 --> 00:14:34.269 align:start position:0%
you sat them down could give you a semi
decent<00:14:33.000><c> explanation</c><00:14:33.480><c> of</c><00:14:33.600><c> what</c><00:14:33.759><c> Bitcoin</c><00:14:34.120><c> or</c>

00:14:34.269 --> 00:14:34.279 align:start position:0%
decent explanation of what Bitcoin or
 

00:14:34.279 --> 00:14:37.269 align:start position:0%
decent explanation of what Bitcoin or
ethereum<00:14:34.880><c> is</c><00:14:35.880><c> right</c><00:14:36.279><c> here's</c><00:14:36.480><c> a</c><00:14:36.639><c> whiteboard</c>

00:14:37.269 --> 00:14:37.279 align:start position:0%
ethereum is right here's a whiteboard
 

00:14:37.279 --> 00:14:39.430 align:start position:0%
ethereum is right here's a whiteboard
tell<00:14:37.480><c> me</c><00:14:37.639><c> what</c><00:14:37.759><c> a</c><00:14:37.839><c> blockchain</c><00:14:38.320><c> is</c><00:14:38.920><c> that</c><00:14:39.079><c> number</c>

00:14:39.430 --> 00:14:39.440 align:start position:0%
tell me what a blockchain is that number
 

00:14:39.440 --> 00:14:43.150 align:start position:0%
tell me what a blockchain is that number
is<00:14:40.360><c> minute</c><00:14:41.360><c> right</c><00:14:41.800><c> and</c><00:14:42.160><c> we</c><00:14:42.360><c> can</c><00:14:42.639><c> talk</c><00:14:42.839><c> about</c>

00:14:43.150 --> 00:14:43.160 align:start position:0%
is minute right and we can talk about
 

00:14:43.160 --> 00:14:44.430 align:start position:0%
is minute right and we can talk about
how<00:14:43.480><c> for</c><00:14:43.600><c> example</c>

00:14:44.430 --> 00:14:44.440 align:start position:0%
how for example
 

00:14:44.440 --> 00:14:47.790 align:start position:0%
how for example
tcpip<00:14:45.440><c> is</c><00:14:45.759><c> equally</c><00:14:46.120><c> hard</c><00:14:46.320><c> to</c><00:14:46.519><c> explain</c><00:14:47.519><c> still</c>

00:14:47.790 --> 00:14:47.800 align:start position:0%
tcpip is equally hard to explain still
 

00:14:47.800 --> 00:14:50.350 align:start position:0%
tcpip is equally hard to explain still
relatively<00:14:48.279><c> small</c><00:14:48.519><c> numbers</c><00:14:48.759><c> of</c><00:14:49.000><c> people</c><00:14:50.000><c> vast</c>

00:14:50.350 --> 00:14:50.360 align:start position:0%
relatively small numbers of people vast
 

00:14:50.360 --> 00:14:52.430 align:start position:0%
relatively small numbers of people vast
numbers<00:14:50.600><c> of</c><00:14:50.720><c> people</c><00:14:50.920><c> are</c><00:14:51.040><c> able</c><00:14:51.240><c> to</c><00:14:51.360><c> use</c><00:14:51.560><c> it</c><00:14:52.279><c> but</c>

00:14:52.430 --> 00:14:52.440 align:start position:0%
numbers of people are able to use it but
 

00:14:52.440 --> 00:14:54.269 align:start position:0%
numbers of people are able to use it but
actually<00:14:52.759><c> most</c><00:14:52.959><c> of</c><00:14:53.199><c> those</c><00:14:53.399><c> people</c><00:14:54.000><c> understand</c>

00:14:54.269 --> 00:14:54.279 align:start position:0%
actually most of those people understand
 

00:14:54.279 --> 00:14:57.030 align:start position:0%
actually most of those people understand
Concepts<00:14:54.800><c> like</c><00:14:55.360><c> connected</c><00:14:56.000><c> to</c><00:14:56.199><c> the</c>

00:14:57.030 --> 00:14:57.040 align:start position:0%
Concepts like connected to the
 

00:14:57.040 --> 00:14:59.230 align:start position:0%
Concepts like connected to the
internet<00:14:58.040><c> right</c><00:14:58.279><c> they</c><00:14:58.399><c> have</c><00:14:58.600><c> this</c><00:14:58.759><c> kind</c><00:14:58.920><c> of</c>

00:14:59.230 --> 00:14:59.240 align:start position:0%
internet right they have this kind of
 

00:14:59.240 --> 00:15:01.069 align:start position:0%
internet right they have this kind of
notion<00:14:59.839><c> that</c><00:14:59.959><c> you</c><00:15:00.079><c> could</c><00:15:00.199><c> be</c><00:15:00.360><c> connected</c><00:15:00.880><c> to</c>

00:15:01.069 --> 00:15:01.079 align:start position:0%
notion that you could be connected to
 

00:15:01.079 --> 00:15:02.590 align:start position:0%
notion that you could be connected to
the<00:15:01.279><c> Wi-Fi</c><00:15:01.759><c> but</c><00:15:01.880><c> if</c><00:15:02.000><c> the</c><00:15:02.120><c> Wi-Fi</c><00:15:02.440><c> isn't</c>

00:15:02.590 --> 00:15:02.600 align:start position:0%
the Wi-Fi but if the Wi-Fi isn't
 

00:15:02.600 --> 00:15:03.710 align:start position:0%
the Wi-Fi but if the Wi-Fi isn't
connected<00:15:02.920><c> to</c><00:15:03.000><c> the</c><00:15:03.079><c> internet</c><00:15:03.399><c> it's</c><00:15:03.480><c> not</c><00:15:03.639><c> going</c>

00:15:03.710 --> 00:15:03.720 align:start position:0%
connected to the internet it's not going
 

00:15:03.720 --> 00:15:06.310 align:start position:0%
connected to the internet it's not going
to<00:15:03.880><c> work</c><00:15:04.480><c> they've</c><00:15:04.720><c> got</c><00:15:05.000><c> some</c><00:15:05.480><c> basic</c><00:15:05.880><c> notion</c>

00:15:06.310 --> 00:15:06.320 align:start position:0%
to work they've got some basic notion
 

00:15:06.320 --> 00:15:09.389 align:start position:0%
to work they've got some basic notion
about<00:15:07.040><c> things</c><00:15:07.320><c> like</c><00:15:07.720><c> packet</c><00:15:08.120><c> loss</c><00:15:08.639><c> maybe</c>

00:15:09.389 --> 00:15:09.399 align:start position:0%
about things like packet loss maybe
 

00:15:09.399 --> 00:15:11.310 align:start position:0%
about things like packet loss maybe
there<00:15:09.519><c> are</c><00:15:09.680><c> terms</c><00:15:10.000><c> that</c><00:15:10.160><c> they've</c><00:15:10.360><c> heard</c>

00:15:11.310 --> 00:15:11.320 align:start position:0%
there are terms that they've heard
 

00:15:11.320 --> 00:15:14.269 align:start position:0%
there are terms that they've heard
there's<00:15:11.480><c> a</c><00:15:11.639><c> sort</c><00:15:11.800><c> of</c><00:15:12.560><c> gradual</c><00:15:13.240><c> creeping</c><00:15:13.639><c> out</c>

00:15:14.269 --> 00:15:14.279 align:start position:0%
there's a sort of gradual creeping out
 

00:15:14.279 --> 00:15:16.269 align:start position:0%
there's a sort of gradual creeping out
right<00:15:14.720><c> that</c><00:15:14.920><c> gradual</c><00:15:15.279><c> creeping</c><00:15:15.639><c> out</c><00:15:16.000><c> hasn't</c>

00:15:16.269 --> 00:15:16.279 align:start position:0%
right that gradual creeping out hasn't
 

00:15:16.279 --> 00:15:18.110 align:start position:0%
right that gradual creeping out hasn't
even<00:15:16.560><c> begun</c><00:15:16.959><c> to</c><00:15:17.160><c> start</c><00:15:17.519><c> for</c><00:15:17.720><c> the</c><00:15:17.839><c> stuff</c><00:15:18.000><c> that</c>

00:15:18.110 --> 00:15:18.120 align:start position:0%
even begun to start for the stuff that
 

00:15:18.120 --> 00:15:20.069 align:start position:0%
even begun to start for the stuff that
we're<00:15:18.279><c> talking</c><00:15:18.560><c> about</c><00:15:19.279><c> right</c><00:15:19.519><c> there</c><00:15:19.639><c> is</c><00:15:19.800><c> no</c>

00:15:20.069 --> 00:15:20.079 align:start position:0%
we're talking about right there is no
 

00:15:20.079 --> 00:15:21.670 align:start position:0%
we're talking about right there is no
gradual<00:15:20.519><c> creeping</c><00:15:20.880><c> out</c><00:15:21.079><c> of</c><00:15:21.240><c> things</c><00:15:21.440><c> like</c>

00:15:21.670 --> 00:15:21.680 align:start position:0%
gradual creeping out of things like
 

00:15:21.680 --> 00:15:24.030 align:start position:0%
gradual creeping out of things like
blockchain<00:15:22.160><c> forking</c><00:15:23.120><c> that</c><00:15:23.240><c> is</c><00:15:23.480><c> not</c><00:15:23.720><c> the</c><00:15:23.880><c> kind</c>

00:15:24.030 --> 00:15:24.040 align:start position:0%
blockchain forking that is not the kind
 

00:15:24.040 --> 00:15:26.389 align:start position:0%
blockchain forking that is not the kind
of<00:15:24.199><c> thing</c><00:15:24.680><c> that</c><00:15:24.800><c> people</c><00:15:25.000><c> are</c><00:15:25.120><c> able</c><00:15:25.320><c> to</c><00:15:25.560><c> discuss</c>

00:15:26.389 --> 00:15:26.399 align:start position:0%
of thing that people are able to discuss
 

00:15:26.399 --> 00:15:29.670 align:start position:0%
of thing that people are able to discuss
at<00:15:26.519><c> a</c><00:15:26.680><c> casual</c><00:15:27.120><c> level</c><00:15:27.880><c> blockchain</c><00:15:28.440><c> for</c><00:15:29.160><c> no</c><00:15:29.360><c> idea</c>

00:15:29.670 --> 00:15:29.680 align:start position:0%
at a casual level blockchain for no idea
 

00:15:29.680 --> 00:15:32.790 align:start position:0%
at a casual level blockchain for no idea
what<00:15:29.759><c> you</c><00:15:30.000><c> talking</c><00:15:30.240><c> about</c><00:15:30.480><c> is</c><00:15:30.560><c> that</c><00:15:31.000><c> bad</c><00:15:32.000><c> right</c>

00:15:32.790 --> 00:15:32.800 align:start position:0%
what you talking about is that bad right
 

00:15:32.800 --> 00:15:36.509 align:start position:0%
what you talking about is that bad right
so<00:15:33.519><c> out</c><00:15:34.000><c> here</c><00:15:35.000><c> right</c><00:15:35.480><c> you</c><00:15:35.639><c> have</c><00:15:35.759><c> a</c><00:15:36.120><c> very</c>

00:15:36.509 --> 00:15:36.519 align:start position:0%
so out here right you have a very
 

00:15:36.519 --> 00:15:38.629 align:start position:0%
so out here right you have a very
different<00:15:37.000><c> set</c><00:15:37.199><c> of</c><00:15:37.519><c> problems</c><00:15:38.279><c> to</c><00:15:38.480><c> the</c>

00:15:38.629 --> 00:15:38.639 align:start position:0%
different set of problems to the
 

00:15:38.639 --> 00:15:40.309 align:start position:0%
different set of problems to the
problems<00:15:38.920><c> of</c><00:15:39.079><c> ordinary</c>

00:15:40.309 --> 00:15:40.319 align:start position:0%
problems of ordinary
 

00:15:40.319 --> 00:15:43.309 align:start position:0%
problems of ordinary
marketing<00:15:41.319><c> right</c><00:15:41.759><c> ordinary</c><00:15:42.240><c> sales</c><00:15:42.759><c> ordinary</c>

00:15:43.309 --> 00:15:43.319 align:start position:0%
marketing right ordinary sales ordinary
 

00:15:43.319 --> 00:15:46.110 align:start position:0%
marketing right ordinary sales ordinary
marketing<00:15:44.160><c> you've</c><00:15:44.440><c> got</c><00:15:45.360><c> a</c><00:15:45.480><c> few</c><00:15:45.759><c> people</c><00:15:46.000><c> who</c>

00:15:46.110 --> 00:15:46.120 align:start position:0%
marketing you've got a few people who
 

00:15:46.120 --> 00:15:47.910 align:start position:0%
marketing you've got a few people who
are<00:15:46.240><c> doing</c><00:15:46.519><c> it</c><00:15:46.680><c> in</c><00:15:46.880><c> this</c><00:15:47.079><c> kind</c><00:15:47.199><c> of</c><00:15:47.319><c> Innovator</c>

00:15:47.910 --> 00:15:47.920 align:start position:0%
are doing it in this kind of Innovator
 

00:15:47.920 --> 00:15:50.309 align:start position:0%
are doing it in this kind of Innovator
category<00:15:48.600><c> or</c><00:15:48.759><c> maybe</c><00:15:49.120><c> one</c><00:15:49.639><c> step</c><00:15:49.920><c> out</c><00:15:50.079><c> from</c><00:15:50.240><c> the</c>

00:15:50.309 --> 00:15:50.319 align:start position:0%
category or maybe one step out from the
 

00:15:50.319 --> 00:15:52.509 align:start position:0%
category or maybe one step out from the
innovators<00:15:51.000><c> it's</c><00:15:51.360><c> a</c><00:15:51.560><c> tenth</c><00:15:51.880><c> of</c><00:15:52.000><c> a</c><00:15:52.160><c> percent</c><00:15:52.399><c> of</c>

00:15:52.509 --> 00:15:52.519 align:start position:0%
innovators it's a tenth of a percent of
 

00:15:52.519 --> 00:15:55.110 align:start position:0%
innovators it's a tenth of a percent of
the<00:15:52.680><c> population</c><00:15:53.680><c> 10%</c><00:15:54.480><c> of</c><00:15:54.560><c> the</c><00:15:54.720><c> population</c>

00:15:55.110 --> 00:15:55.120 align:start position:0%
the population 10% of the population
 

00:15:55.120 --> 00:15:57.470 align:start position:0%
the population 10% of the population
globally<00:15:55.480><c> is</c><00:15:55.680><c> 70</c><00:15:56.079><c> million</c>

00:15:57.470 --> 00:15:57.480 align:start position:0%
globally is 70 million
 

00:15:57.480 --> 00:15:59.670 align:start position:0%
globally is 70 million
users<00:15:58.480><c> right</c>

00:15:59.670 --> 00:15:59.680 align:start position:0%
users right
 

00:15:59.680 --> 00:16:02.629 align:start position:0%
users right
so<00:16:00.199><c> we</c><00:16:00.319><c> are</c><00:16:00.759><c> so</c><00:16:01.240><c> far</c><00:16:01.560><c> out</c><00:16:01.800><c> along</c><00:16:02.120><c> that</c><00:16:02.279><c> bell</c>

00:16:02.629 --> 00:16:02.639 align:start position:0%
so we are so far out along that bell
 

00:16:02.639 --> 00:16:04.790 align:start position:0%
so we are so far out along that bell
curve<00:16:03.440><c> what</c><00:16:03.560><c> we're</c><00:16:03.759><c> really</c><00:16:03.959><c> looking</c><00:16:04.199><c> at</c><00:16:04.360><c> doing</c>

00:16:04.790 --> 00:16:04.800 align:start position:0%
curve what we're really looking at doing
 

00:16:04.800 --> 00:16:06.710 align:start position:0%
curve what we're really looking at doing
is<00:16:05.000><c> spreading</c><00:16:05.880><c> right</c><00:16:06.079><c> the</c><00:16:06.199><c> way</c><00:16:06.360><c> down</c><00:16:06.600><c> this</c>

00:16:06.710 --> 00:16:06.720 align:start position:0%
is spreading right the way down this
 

00:16:06.720 --> 00:16:09.790 align:start position:0%
is spreading right the way down this
blue<00:16:07.040><c> line</c><00:16:07.440><c> as</c><00:16:07.639><c> quickly</c><00:16:08.040><c> as</c><00:16:08.240><c> we</c><00:16:08.480><c> can</c><00:16:09.480><c> until</c>

00:16:09.790 --> 00:16:09.800 align:start position:0%
blue line as quickly as we can until
 

00:16:09.800 --> 00:16:11.870 align:start position:0%
blue line as quickly as we can until
you've<00:16:10.079><c> got</c><00:16:10.600><c> a</c><00:16:10.720><c> few</c><00:16:11.000><c> tens</c><00:16:11.240><c> of</c><00:16:11.399><c> millions</c><00:16:11.720><c> of</c>

00:16:11.870 --> 00:16:11.880 align:start position:0%
you've got a few tens of millions of
 

00:16:11.880 --> 00:16:13.309 align:start position:0%
you've got a few tens of millions of
people<00:16:12.160><c> that</c><00:16:12.279><c> are</c><00:16:12.440><c> familiar</c><00:16:12.880><c> enough</c><00:16:13.040><c> with</c><00:16:13.199><c> the</c>

00:16:13.309 --> 00:16:13.319 align:start position:0%
people that are familiar enough with the
 

00:16:13.319 --> 00:16:14.829 align:start position:0%
people that are familiar enough with the
basic<00:16:13.680><c> concepts</c><00:16:14.120><c> to</c><00:16:14.240><c> be</c><00:16:14.360><c> able</c><00:16:14.519><c> to</c><00:16:14.639><c> tell</c>

00:16:14.829 --> 00:16:14.839 align:start position:0%
basic concepts to be able to tell
 

00:16:14.839 --> 00:16:16.030 align:start position:0%
basic concepts to be able to tell
whether<00:16:15.040><c> something</c><00:16:15.279><c> is</c><00:16:15.440><c> good</c><00:16:15.600><c> for</c><00:16:15.720><c> them</c><00:16:15.839><c> or</c>

00:16:16.030 --> 00:16:16.040 align:start position:0%
whether something is good for them or
 

00:16:16.040 --> 00:16:18.990 align:start position:0%
whether something is good for them or
bad<00:16:16.199><c> for</c><00:16:16.399><c> them</c><00:16:17.160><c> to</c><00:16:17.360><c> get</c><00:16:17.480><c> them</c><00:16:17.759><c> into</c><00:16:18.040><c> a</c><00:16:18.240><c> position</c>

00:16:18.990 --> 00:16:19.000 align:start position:0%
bad for them to get them into a position
 

00:16:19.000 --> 00:16:20.629 align:start position:0%
bad for them to get them into a position
where<00:16:19.199><c> they</c><00:16:19.319><c> can</c><00:16:19.560><c> reason</c><00:16:20.079><c> about</c><00:16:20.399><c> the</c>

00:16:20.629 --> 00:16:20.639 align:start position:0%
where they can reason about the
 

00:16:20.639 --> 00:16:22.509 align:start position:0%
where they can reason about the
proposition<00:16:21.399><c> well</c><00:16:21.680><c> enough</c><00:16:21.880><c> to</c><00:16:22.319><c> understand</c>

00:16:22.509 --> 00:16:22.519 align:start position:0%
proposition well enough to understand
 

00:16:22.519 --> 00:16:25.230 align:start position:0%
proposition well enough to understand
whether<00:16:22.759><c> they</c><00:16:22.959><c> want</c><00:16:23.440><c> it</c><00:16:24.440><c> and</c><00:16:24.600><c> that's</c><00:16:24.759><c> a</c><00:16:24.959><c> very</c>

00:16:25.230 --> 00:16:25.240 align:start position:0%
whether they want it and that's a very
 

00:16:25.240 --> 00:16:28.069 align:start position:0%
whether they want it and that's a very
important<00:16:25.759><c> step</c><00:16:26.519><c> a</c><00:16:26.600><c> lot</c><00:16:26.759><c> of</c><00:16:26.920><c> times</c><00:16:27.680><c> we</c><00:16:27.880><c> put</c>

00:16:28.069 --> 00:16:28.079 align:start position:0%
important step a lot of times we put
 

00:16:28.079 --> 00:16:30.189 align:start position:0%
important step a lot of times we put
technology<00:16:28.519><c> in</c><00:16:28.600><c> front</c><00:16:28.759><c> of</c><00:16:29.079><c> people</c><00:16:29.639><c> and</c><00:16:29.800><c> we</c><00:16:29.959><c> ask</c>

00:16:30.189 --> 00:16:30.199 align:start position:0%
technology in front of people and we ask
 

00:16:30.199 --> 00:16:31.710 align:start position:0%
technology in front of people and we ask
whether<00:16:30.399><c> they</c><00:16:30.560><c> like</c><00:16:30.720><c> it</c><00:16:30.839><c> or</c><00:16:31.000><c> not</c><00:16:31.440><c> but</c><00:16:31.560><c> they</c>

00:16:31.710 --> 00:16:31.720 align:start position:0%
whether they like it or not but they
 

00:16:31.720 --> 00:16:33.030 align:start position:0%
whether they like it or not but they
actually<00:16:31.959><c> don't</c><00:16:32.120><c> feel</c><00:16:32.360><c> empowered</c><00:16:32.800><c> to</c><00:16:32.880><c> make</c>

00:16:33.030 --> 00:16:33.040 align:start position:0%
actually don't feel empowered to make
 

00:16:33.040 --> 00:16:34.309 align:start position:0%
actually don't feel empowered to make
the<00:16:33.199><c> decision</c><00:16:33.600><c> because</c><00:16:33.759><c> they</c><00:16:33.880><c> don't</c>

00:16:34.309 --> 00:16:34.319 align:start position:0%
the decision because they don't
 

00:16:34.319 --> 00:16:35.670 align:start position:0%
the decision because they don't
understand<00:16:34.560><c> the</c><00:16:34.759><c> impact</c><00:16:35.160><c> well</c><00:16:35.319><c> enough</c><00:16:35.519><c> to</c>

00:16:35.670 --> 00:16:35.680 align:start position:0%
understand the impact well enough to
 

00:16:35.680 --> 00:16:38.110 align:start position:0%
understand the impact well enough to
decide<00:16:35.959><c> whether</c><00:16:36.160><c> they</c><00:16:36.279><c> want</c><00:16:36.480><c> it</c><00:16:37.480><c> and</c><00:16:37.880><c> when</c>

00:16:38.110 --> 00:16:38.120 align:start position:0%
decide whether they want it and when
 

00:16:38.120 --> 00:16:40.430 align:start position:0%
decide whether they want it and when
that<00:16:38.399><c> happens</c><00:16:39.160><c> some</c><00:16:39.360><c> people</c><00:16:39.600><c> say</c><00:16:39.959><c> hey</c><00:16:40.199><c> let's</c>

00:16:40.430 --> 00:16:40.440 align:start position:0%
that happens some people say hey let's
 

00:16:40.440 --> 00:16:41.910 align:start position:0%
that happens some people say hey let's
do<00:16:40.600><c> it</c><00:16:40.880><c> and</c><00:16:41.040><c> that's</c><00:16:41.240><c> your</c><00:16:41.399><c> kind</c><00:16:41.519><c> of</c><00:16:41.639><c> early</c>

00:16:41.910 --> 00:16:41.920 align:start position:0%
do it and that's your kind of early
 

00:16:41.920 --> 00:16:44.230 align:start position:0%
do it and that's your kind of early
adopters<00:16:42.319><c> or</c><00:16:42.440><c> your</c><00:16:42.800><c> innovators</c><00:16:43.800><c> the</c><00:16:43.959><c> rest</c><00:16:44.120><c> of</c>

00:16:44.230 --> 00:16:44.240 align:start position:0%
adopters or your innovators the rest of
 

00:16:44.240 --> 00:16:46.069 align:start position:0%
adopters or your innovators the rest of
the<00:16:44.399><c> population</c><00:16:44.880><c> it's</c><00:16:45.120><c> like</c><00:16:45.639><c> let's</c><00:16:45.839><c> wait</c><00:16:45.959><c> and</c>

00:16:46.069 --> 00:16:46.079 align:start position:0%
the population it's like let's wait and
 

00:16:46.079 --> 00:16:47.870 align:start position:0%
the population it's like let's wait and
see<00:16:46.240><c> what</c><00:16:46.399><c> happens</c><00:16:46.680><c> to</c><00:16:46.880><c> those</c><00:16:47.160><c> guys</c><00:16:47.639><c> you</c><00:16:47.759><c> know</c>

00:16:47.870 --> 00:16:47.880 align:start position:0%
see what happens to those guys you know
 

00:16:47.880 --> 00:16:49.230 align:start position:0%
see what happens to those guys you know
kind<00:16:48.000><c> of</c><00:16:48.120><c> like</c><00:16:48.279><c> penguins</c><00:16:48.680><c> in</c><00:16:48.800><c> the</c><00:16:48.880><c> Arctic</c>

00:16:49.230 --> 00:16:49.240 align:start position:0%
kind of like penguins in the Arctic
 

00:16:49.240 --> 00:16:50.629 align:start position:0%
kind of like penguins in the Arctic
where<00:16:49.399><c> they</c><00:16:49.519><c> kind</c><00:16:49.639><c> of</c><00:16:50.000><c> let</c><00:16:50.199><c> somebody</c><00:16:50.480><c> go</c>

00:16:50.629 --> 00:16:50.639 align:start position:0%
where they kind of let somebody go
 

00:16:50.639 --> 00:16:52.790 align:start position:0%
where they kind of let somebody go
swimming<00:16:50.959><c> to</c><00:16:51.040><c> see</c><00:16:51.240><c> whether</c><00:16:51.399><c> there's</c><00:16:51.800><c> problem</c>

00:16:52.790 --> 00:16:52.800 align:start position:0%
swimming to see whether there's problem
 

00:16:52.800 --> 00:16:55.550 align:start position:0%
swimming to see whether there's problem
right<00:16:53.240><c> it's</c><00:16:53.480><c> the</c><00:16:53.720><c> same</c><00:16:54.000><c> kind</c><00:16:54.160><c> of</c><00:16:54.360><c> behavior</c><00:16:55.360><c> so</c>

00:16:55.550 --> 00:16:55.560 align:start position:0%
right it's the same kind of behavior so
 

00:16:55.560 --> 00:16:58.269 align:start position:0%
right it's the same kind of behavior so
for<00:16:55.759><c> us</c><00:16:56.319><c> lowering</c><00:16:57.040><c> the</c><00:16:57.279><c> background</c><00:16:57.839><c> level</c><00:16:58.160><c> of</c>

00:16:58.269 --> 00:16:58.279 align:start position:0%
for us lowering the background level of
 

00:16:58.279 --> 00:17:00.670 align:start position:0%
for us lowering the background level of
fear<00:16:58.600><c> on</c><00:16:58.880><c> un</c><00:16:59.000><c> certainty</c><00:16:59.319><c> and</c><00:16:59.560><c> doubt</c><00:17:00.160><c> about</c>

00:17:00.670 --> 00:17:00.680 align:start position:0%
fear on un certainty and doubt about
 

00:17:00.680 --> 00:17:02.670 align:start position:0%
fear on un certainty and doubt about
everything<00:17:01.160><c> cryptocurrency</c><00:17:01.959><c> related</c>

00:17:02.670 --> 00:17:02.680 align:start position:0%
everything cryptocurrency related
 

00:17:02.680 --> 00:17:04.829 align:start position:0%
everything cryptocurrency related
everything<00:17:03.079><c> blockchain</c><00:17:03.680><c> related</c><00:17:04.520><c> everything</c>

00:17:04.829 --> 00:17:04.839 align:start position:0%
everything blockchain related everything
 

00:17:04.839 --> 00:17:07.590 align:start position:0%
everything blockchain related everything
about<00:17:05.079><c> this</c><00:17:05.240><c> kind</c><00:17:05.559><c> of</c><00:17:06.559><c> paradigmatic</c><00:17:07.240><c> shift</c><00:17:07.480><c> in</c>

00:17:07.590 --> 00:17:07.600 align:start position:0%
about this kind of paradigmatic shift in
 

00:17:07.600 --> 00:17:10.029 align:start position:0%
about this kind of paradigmatic shift in
the<00:17:07.679><c> way</c><00:17:07.799><c> the</c><00:17:07.959><c> computers</c><00:17:08.439><c> work</c><00:17:09.400><c> all</c><00:17:09.600><c> of</c><00:17:09.799><c> those</c>

00:17:10.029 --> 00:17:10.039 align:start position:0%
the way the computers work all of those
 

00:17:10.039 --> 00:17:13.150 align:start position:0%
the way the computers work all of those
kind<00:17:10.199><c> of</c><00:17:10.799><c> processes</c><00:17:11.799><c> um</c><00:17:12.120><c> are</c><00:17:12.439><c> about</c><00:17:12.839><c> making</c>

00:17:13.150 --> 00:17:13.160 align:start position:0%
kind of processes um are about making
 

00:17:13.160 --> 00:17:14.710 align:start position:0%
kind of processes um are about making
people<00:17:13.400><c> more</c><00:17:13.559><c> and</c><00:17:13.720><c> more</c><00:17:13.919><c> comfortable</c><00:17:14.360><c> to</c><00:17:14.520><c> make</c>

00:17:14.710 --> 00:17:14.720 align:start position:0%
people more and more comfortable to make
 

00:17:14.720 --> 00:17:16.110 align:start position:0%
people more and more comfortable to make
decisions<00:17:15.319><c> because</c><00:17:15.520><c> until</c><00:17:15.720><c> they</c><00:17:15.880><c> feel</c>

00:17:16.110 --> 00:17:16.120 align:start position:0%
decisions because until they feel
 

00:17:16.120 --> 00:17:17.549 align:start position:0%
decisions because until they feel
comfortable<00:17:16.480><c> to</c><00:17:16.600><c> make</c><00:17:16.720><c> a</c><00:17:16.839><c> decision</c><00:17:17.439><c> they</c>

00:17:17.549 --> 00:17:17.559 align:start position:0%
comfortable to make a decision they
 

00:17:17.559 --> 00:17:19.549 align:start position:0%
comfortable to make a decision they
can't<00:17:17.799><c> say</c><00:17:18.160><c> yes</c><00:17:18.799><c> they</c><00:17:18.919><c> won't</c><00:17:19.160><c> click</c><00:17:19.360><c> on</c><00:17:19.480><c> the</c>

00:17:19.549 --> 00:17:19.559 align:start position:0%
can't say yes they won't click on the
 

00:17:19.559 --> 00:17:20.870 align:start position:0%
can't say yes they won't click on the
button<00:17:19.799><c> to</c><00:17:19.959><c> download</c><00:17:20.360><c> until</c><00:17:20.520><c> they</c><00:17:20.640><c> know</c><00:17:20.799><c> what</c>

00:17:20.870 --> 00:17:20.880 align:start position:0%
button to download until they know what
 

00:17:20.880 --> 00:17:22.630 align:start position:0%
button to download until they know what
it<00:17:20.959><c> is</c><00:17:21.039><c> they're</c><00:17:21.199><c> getting</c>

00:17:22.630 --> 00:17:22.640 align:start position:0%
it is they're getting
 

00:17:22.640 --> 00:17:27.429 align:start position:0%
it is they're getting
into<00:17:23.839><c> so</c><00:17:24.839><c> processes</c><00:17:25.360><c> for</c><00:17:25.559><c> doing</c><00:17:25.919><c> this</c><00:17:26.520><c> firstly</c>

00:17:27.429 --> 00:17:27.439 align:start position:0%
into so processes for doing this firstly
 

00:17:27.439 --> 00:17:31.029 align:start position:0%
into so processes for doing this firstly
like<00:17:27.640><c> it</c><00:17:27.760><c> or</c><00:17:27.959><c> not</c><00:17:28.280><c> we</c><00:17:28.400><c> are</c><00:17:28.559><c> all</c><00:17:29.240><c> in</c><00:17:29.679><c> sales</c><00:17:30.679><c> right</c>

00:17:31.029 --> 00:17:31.039 align:start position:0%
like it or not we are all in sales right
 

00:17:31.039 --> 00:17:32.630 align:start position:0%
like it or not we are all in sales right
I<00:17:31.120><c> was</c><00:17:31.240><c> an</c><00:17:31.400><c> engineer</c><00:17:32.000><c> I</c><00:17:32.080><c> was</c><00:17:32.200><c> working</c><00:17:32.480><c> on</c>

00:17:32.630 --> 00:17:32.640 align:start position:0%
I was an engineer I was working on
 

00:17:32.640 --> 00:17:35.830 align:start position:0%
I was an engineer I was working on
cryptocurrency<00:17:33.400><c> stuff</c><00:17:34.080><c> 2</c><00:17:34.880><c> 2001</c><00:17:35.600><c> I</c><00:17:35.679><c> was</c>

00:17:35.830 --> 00:17:35.840 align:start position:0%
cryptocurrency stuff 2 2001 I was
 

00:17:35.840 --> 00:17:38.390 align:start position:0%
cryptocurrency stuff 2 2001 I was
designing<00:17:36.280><c> a</c><00:17:36.440><c> stock</c><00:17:36.880><c> market</c><00:17:37.679><c> that</c><00:17:37.840><c> ran</c><00:17:38.120><c> using</c>

00:17:38.390 --> 00:17:38.400 align:start position:0%
designing a stock market that ran using
 

00:17:38.400 --> 00:17:40.390 align:start position:0%
designing a stock market that ran using
an<00:17:38.559><c> append</c><00:17:38.880><c> only</c><00:17:39.160><c> general</c><00:17:39.520><c> ledger</c><00:17:40.000><c> but</c><00:17:40.120><c> it</c><00:17:40.200><c> was</c>

00:17:40.390 --> 00:17:40.400 align:start position:0%
an append only general ledger but it was
 

00:17:40.400 --> 00:17:42.470 align:start position:0%
an append only general ledger but it was
centralized<00:17:41.400><c> tons</c><00:17:41.640><c> and</c><00:17:41.799><c> tons</c><00:17:42.000><c> and</c><00:17:42.120><c> tons</c><00:17:42.320><c> of</c>

00:17:42.470 --> 00:17:42.480 align:start position:0%
centralized tons and tons and tons of
 

00:17:42.480 --> 00:17:45.270 align:start position:0%
centralized tons and tons and tons of
digital<00:17:42.799><c> signatures</c><00:17:43.320><c> lots</c><00:17:43.559><c> of</c><00:17:43.679><c> round</c><00:17:44.280><c> Robins</c>

00:17:45.270 --> 00:17:45.280 align:start position:0%
digital signatures lots of round Robins
 

00:17:45.280 --> 00:17:47.390 align:start position:0%
digital signatures lots of round Robins
um<00:17:46.000><c> I</c><00:17:46.120><c> deleted</c><00:17:46.480><c> for</c><00:17:46.600><c> my</c><00:17:46.760><c> prototypes</c><00:17:47.240><c> for</c>

00:17:47.390 --> 00:17:47.400 align:start position:0%
um I deleted for my prototypes for
 

00:17:47.400 --> 00:17:50.870 align:start position:0%
um I deleted for my prototypes for
reasons<00:17:47.799><c> I</c><00:17:47.880><c> don't</c><00:17:48.039><c> discuss</c><00:17:48.440><c> very</c><00:17:48.919><c> much</c><00:17:49.919><c> once</c><00:17:50.799><c> I</c>

00:17:50.870 --> 00:17:50.880 align:start position:0%
reasons I don't discuss very much once I
 

00:17:50.880 --> 00:17:53.789 align:start position:0%
reasons I don't discuss very much once I
was<00:17:51.160><c> out</c><00:17:51.440><c> of</c><00:17:51.880><c> crypto</c><00:17:52.880><c> I</c><00:17:53.000><c> began</c><00:17:53.240><c> to</c><00:17:53.640><c> understand</c>

00:17:53.789 --> 00:17:53.799 align:start position:0%
was out of crypto I began to understand
 

00:17:53.799 --> 00:17:55.510 align:start position:0%
was out of crypto I began to understand
the<00:17:53.880><c> world</c><00:17:54.080><c> in</c><00:17:54.160><c> a</c><00:17:54.280><c> different</c><00:17:54.559><c> way</c><00:17:55.159><c> right</c>

00:17:55.510 --> 00:17:55.520 align:start position:0%
the world in a different way right
 

00:17:55.520 --> 00:17:58.029 align:start position:0%
the world in a different way right
crypto<00:17:56.080><c> trains</c><00:17:56.480><c> you</c><00:17:56.679><c> to</c><00:17:56.840><c> think</c><00:17:57.080><c> about</c><00:17:57.400><c> things</c>

00:17:58.029 --> 00:17:58.039 align:start position:0%
crypto trains you to think about things
 

00:17:58.039 --> 00:17:59.430 align:start position:0%
crypto trains you to think about things
in<00:17:58.159><c> a</c><00:17:58.280><c> way</c><00:17:58.440><c> which</c><00:17:58.559><c> is</c><00:17:58.880><c> very</c><00:17:59.039><c> much</c><00:17:59.200><c> about</c>

00:17:59.430 --> 00:17:59.440 align:start position:0%
in a way which is very much about
 

00:17:59.440 --> 00:18:01.750 align:start position:0%
in a way which is very much about
narrowing<00:17:59.960><c> of</c><00:18:00.200><c> access</c><00:18:00.480><c> to</c><00:18:00.720><c> information</c><00:18:01.640><c> and</c>

00:18:01.750 --> 00:18:01.760 align:start position:0%
narrowing of access to information and
 

00:18:01.760 --> 00:18:03.590 align:start position:0%
narrowing of access to information and
it's<00:18:01.880><c> in</c><00:18:02.039><c> many</c><00:18:02.280><c> ways</c><00:18:02.480><c> the</c><00:18:02.679><c> opposite</c><00:18:03.080><c> mindset</c>

00:18:03.590 --> 00:18:03.600 align:start position:0%
it's in many ways the opposite mindset
 

00:18:03.600 --> 00:18:06.950 align:start position:0%
it's in many ways the opposite mindset
to<00:18:04.200><c> sales</c><00:18:05.200><c> so</c><00:18:05.799><c> there's</c><00:18:06.039><c> quite</c><00:18:06.200><c> a</c><00:18:06.320><c> substantial</c>

00:18:06.950 --> 00:18:06.960 align:start position:0%
to sales so there's quite a substantial
 

00:18:06.960 --> 00:18:08.750 align:start position:0%
to sales so there's quite a substantial
kind<00:18:07.080><c> of</c><00:18:07.240><c> psychological</c><00:18:07.919><c> jump</c><00:18:08.280><c> from</c><00:18:08.440><c> saying</c>

00:18:08.750 --> 00:18:08.760 align:start position:0%
kind of psychological jump from saying
 

00:18:08.760 --> 00:18:10.110 align:start position:0%
kind of psychological jump from saying
right<00:18:09.120><c> these</c><00:18:09.240><c> are</c><00:18:09.360><c> the</c><00:18:09.480><c> things</c><00:18:09.679><c> we</c><00:18:09.799><c> want</c>

00:18:10.110 --> 00:18:10.120 align:start position:0%
right these are the things we want
 

00:18:10.120 --> 00:18:11.789 align:start position:0%
right these are the things we want
everyone<00:18:10.480><c> to</c><00:18:10.640><c> know</c><00:18:11.159><c> these</c><00:18:11.280><c> are</c><00:18:11.400><c> the</c><00:18:11.520><c> things</c><00:18:11.679><c> we</c>

00:18:11.789 --> 00:18:11.799 align:start position:0%
everyone to know these are the things we
 

00:18:11.799 --> 00:18:13.390 align:start position:0%
everyone to know these are the things we
want<00:18:11.960><c> nobody</c><00:18:12.280><c> except</c><00:18:12.600><c> authorized</c><00:18:13.039><c> people</c><00:18:13.240><c> to</c>

00:18:13.390 --> 00:18:13.400 align:start position:0%
want nobody except authorized people to
 

00:18:13.400 --> 00:18:16.830 align:start position:0%
want nobody except authorized people to
know<00:18:14.000><c> and</c><00:18:14.280><c> training</c><00:18:14.880><c> The</c><00:18:15.280><c> Reflex</c><00:18:16.280><c> of</c><00:18:16.600><c> getting</c>

00:18:16.830 --> 00:18:16.840 align:start position:0%
know and training The Reflex of getting
 

00:18:16.840 --> 00:18:18.470 align:start position:0%
know and training The Reflex of getting
out<00:18:17.000><c> of</c><00:18:17.120><c> secrecy</c><00:18:17.600><c> culture</c><00:18:17.880><c> and</c><00:18:18.000><c> saying</c><00:18:18.280><c> yeah</c>

00:18:18.470 --> 00:18:18.480 align:start position:0%
out of secrecy culture and saying yeah
 

00:18:18.480 --> 00:18:20.470 align:start position:0%
out of secrecy culture and saying yeah
come<00:18:18.559><c> on</c><00:18:18.799><c> have</c><00:18:19.039><c> one</c><00:18:19.400><c> look</c><00:18:19.679><c> it's</c><00:18:19.880><c> amazing</c><00:18:20.240><c> see</c>

00:18:20.470 --> 00:18:20.480 align:start position:0%
come on have one look it's amazing see
 

00:18:20.480 --> 00:18:23.110 align:start position:0%
come on have one look it's amazing see
this<00:18:21.120><c> it's</c><00:18:21.320><c> quite</c><00:18:21.480><c> a</c><00:18:21.600><c> substantial</c><00:18:22.159><c> step</c><00:18:22.960><c> all</c>

00:18:23.110 --> 00:18:23.120 align:start position:0%
this it's quite a substantial step all
 

00:18:23.120 --> 00:18:24.390 align:start position:0%
this it's quite a substantial step all
of<00:18:23.240><c> us</c><00:18:23.360><c> are</c><00:18:23.480><c> in</c><00:18:23.600><c> a</c><00:18:23.720><c> position</c><00:18:24.000><c> where</c><00:18:24.159><c> we're</c>

00:18:24.390 --> 00:18:24.400 align:start position:0%
of us are in a position where we're
 

00:18:24.400 --> 00:18:26.070 align:start position:0%
of us are in a position where we're
Gathering<00:18:24.720><c> and</c><00:18:24.880><c> raising</c><00:18:25.280><c> support</c><00:18:25.600><c> for</c><00:18:25.799><c> the</c>

00:18:26.070 --> 00:18:26.080 align:start position:0%
Gathering and raising support for the
 

00:18:26.080 --> 00:18:29.110 align:start position:0%
Gathering and raising support for the
project<00:18:27.080><c> whether</c><00:18:27.480><c> it's</c><00:18:27.960><c> hiring</c><00:18:28.799><c> whether</c><00:18:28.960><c> it's</c>

00:18:29.110 --> 00:18:29.120 align:start position:0%
project whether it's hiring whether it's
 

00:18:29.120 --> 00:18:30.750 align:start position:0%
project whether it's hiring whether it's
recruiting<00:18:29.679><c> people</c><00:18:29.919><c> to</c><00:18:30.039><c> work</c><00:18:30.200><c> on</c><00:18:30.320><c> the</c><00:18:30.440><c> open</c>

00:18:30.750 --> 00:18:30.760 align:start position:0%
recruiting people to work on the open
 

00:18:30.760 --> 00:18:33.270 align:start position:0%
recruiting people to work on the open
source<00:18:31.080><c> code</c><00:18:31.559><c> base</c><00:18:32.200><c> in</c><00:18:32.360><c> the</c><00:18:32.480><c> areas</c><00:18:32.919><c> which</c><00:18:33.039><c> are</c>

00:18:33.270 --> 00:18:33.280 align:start position:0%
source code base in the areas which are
 

00:18:33.280 --> 00:18:35.310 align:start position:0%
source code base in the areas which are
not<00:18:33.480><c> currently</c><00:18:33.840><c> being</c><00:18:34.000><c> covered</c><00:18:34.280><c> by</c><00:18:34.400><c> the</c><00:18:34.520><c> team</c>

00:18:35.310 --> 00:18:35.320 align:start position:0%
not currently being covered by the team
 

00:18:35.320 --> 00:18:37.630 align:start position:0%
not currently being covered by the team
whether<00:18:35.559><c> it's</c><00:18:35.840><c> journalists</c><00:18:36.760><c> whether</c><00:18:37.000><c> it's</c><00:18:37.440><c> uh</c>

00:18:37.630 --> 00:18:37.640 align:start position:0%
whether it's journalists whether it's uh
 

00:18:37.640 --> 00:18:39.669 align:start position:0%
whether it's journalists whether it's uh
investors<00:18:38.200><c> who</c><00:18:38.360><c> we</c><00:18:38.480><c> want</c><00:18:38.640><c> to</c><00:18:38.760><c> get</c><00:18:38.919><c> funding</c>

00:18:39.669 --> 00:18:39.679 align:start position:0%
investors who we want to get funding
 

00:18:39.679 --> 00:18:42.070 align:start position:0%
investors who we want to get funding
daps<00:18:40.679><c> every</c><00:18:40.960><c> single</c><00:18:41.360><c> person</c><00:18:41.720><c> in</c><00:18:41.880><c> the</c>

00:18:42.070 --> 00:18:42.080 align:start position:0%
daps every single person in the
 

00:18:42.080 --> 00:18:44.149 align:start position:0%
daps every single person in the
institution<00:18:43.000><c> has</c><00:18:43.240><c> contact</c><00:18:43.679><c> with</c><00:18:43.840><c> people</c><00:18:44.039><c> who</c>

00:18:44.149 --> 00:18:44.159 align:start position:0%
institution has contact with people who
 

00:18:44.159 --> 00:18:46.190 align:start position:0%
institution has contact with people who
are<00:18:44.320><c> outside</c><00:18:44.679><c> of</c><00:18:44.799><c> the</c><00:18:44.919><c> institution</c><00:18:45.840><c> all</c><00:18:46.039><c> of</c>

00:18:46.190 --> 00:18:46.200 align:start position:0%
are outside of the institution all of
 

00:18:46.200 --> 00:18:48.190 align:start position:0%
are outside of the institution all of
that<00:18:46.480><c> God</c><00:18:46.720><c> help</c><00:18:47.000><c> us</c><00:18:47.240><c> is</c>

00:18:48.190 --> 00:18:48.200 align:start position:0%
that God help us is
 

00:18:48.200 --> 00:18:50.909 align:start position:0%
that God help us is
sales<00:18:49.200><c> right</c><00:18:49.600><c> that</c><00:18:49.880><c> step</c><00:18:50.159><c> of</c><00:18:50.320><c> realizing</c><00:18:50.760><c> that</c>

00:18:50.909 --> 00:18:50.919 align:start position:0%
sales right that step of realizing that
 

00:18:50.919 --> 00:18:53.110 align:start position:0%
sales right that step of realizing that
we're<00:18:51.120><c> all</c><00:18:51.360><c> attempting</c><00:18:51.720><c> to</c><00:18:52.080><c> increase</c><00:18:52.919><c> the</c>

00:18:53.110 --> 00:18:53.120 align:start position:0%
we're all attempting to increase the
 

00:18:53.120 --> 00:18:54.990 align:start position:0%
we're all attempting to increase the
number<00:18:53.440><c> of</c><00:18:53.679><c> people</c><00:18:54.080><c> thinking</c><00:18:54.480><c> about</c><00:18:54.799><c> this</c>

00:18:54.990 --> 00:18:55.000 align:start position:0%
number of people thinking about this
 

00:18:55.000 --> 00:18:57.669 align:start position:0%
number of people thinking about this
stuff<00:18:55.200><c> and</c><00:18:55.360><c> using</c><00:18:55.679><c> it</c><00:18:55.880><c> by</c><00:18:55.960><c> a</c><00:18:56.080><c> factor</c><00:18:56.400><c> of</c><00:18:56.600><c> 10</c><00:18:57.520><c> and</c>

00:18:57.669 --> 00:18:57.679 align:start position:0%
stuff and using it by a factor of 10 and
 

00:18:57.679 --> 00:18:59.430 align:start position:0%
stuff and using it by a factor of 10 and
we<00:18:57.799><c> want</c><00:18:58.159><c> those</c><00:18:58.360><c> people</c><00:18:58.799><c> to</c><00:18:58.880><c> increase</c><00:18:59.159><c> it</c><00:18:59.240><c> by</c>

00:18:59.430 --> 00:18:59.440 align:start position:0%
we want those people to increase it by
 

00:18:59.440 --> 00:19:01.710 align:start position:0%
we want those people to increase it by
another<00:18:59.799><c> factor</c><00:19:00.120><c> of</c><00:19:00.280><c> 10</c><00:19:00.880><c> and</c><00:19:01.120><c> those</c><00:19:01.320><c> people</c><00:19:01.559><c> to</c>

00:19:01.710 --> 00:19:01.720 align:start position:0%
another factor of 10 and those people to
 

00:19:01.720 --> 00:19:04.270 align:start position:0%
another factor of 10 and those people to
increase<00:19:02.039><c> it</c><00:19:02.159><c> by</c><00:19:02.320><c> another</c><00:19:02.640><c> factor</c><00:19:03.000><c> of</c><00:19:03.159><c> 10</c><00:19:04.000><c> five</c>

00:19:04.270 --> 00:19:04.280 align:start position:0%
increase it by another factor of 10 five
 

00:19:04.280 --> 00:19:07.750 align:start position:0%
increase it by another factor of 10 five
or<00:19:04.559><c> six</c><00:19:05.039><c> times</c><00:19:05.440><c> before</c><00:19:05.679><c> we</c><00:19:05.840><c> even</c><00:19:06.080><c> get</c><00:19:06.760><c> started</c>

00:19:07.750 --> 00:19:07.760 align:start position:0%
or six times before we even get started
 

00:19:07.760 --> 00:19:10.029 align:start position:0%
or six times before we even get started
right<00:19:08.159><c> we</c><00:19:08.360><c> all</c><00:19:08.679><c> have</c><00:19:08.840><c> to</c><00:19:08.960><c> be</c><00:19:09.080><c> in</c><00:19:09.200><c> a</c><00:19:09.360><c> position</c>

00:19:10.029 --> 00:19:10.039 align:start position:0%
right we all have to be in a position
 

00:19:10.039 --> 00:19:11.830 align:start position:0%
right we all have to be in a position
where<00:19:10.200><c> we</c><00:19:10.320><c> are</c><00:19:10.640><c> constantly</c><00:19:11.240><c> communicating</c>

00:19:11.830 --> 00:19:11.840 align:start position:0%
where we are constantly communicating
 

00:19:11.840 --> 00:19:13.950 align:start position:0%
where we are constantly communicating
the<00:19:12.000><c> vision</c><00:19:12.240><c> to</c><00:19:12.480><c> people</c><00:19:13.080><c> in</c><00:19:13.200><c> a</c><00:19:13.400><c> language</c><00:19:13.799><c> that</c>

00:19:13.950 --> 00:19:13.960 align:start position:0%
the vision to people in a language that
 

00:19:13.960 --> 00:19:16.870 align:start position:0%
the vision to people in a language that
gets<00:19:14.159><c> us</c><00:19:14.360><c> the</c><00:19:14.520><c> next</c><00:19:14.919><c> factor</c><00:19:15.200><c> of</c><00:19:15.320><c> 10</c><00:19:15.679><c> jump</c><00:19:16.679><c> does</c>

00:19:16.870 --> 00:19:16.880 align:start position:0%
gets us the next factor of 10 jump does
 

00:19:16.880 --> 00:19:19.390 align:start position:0%
gets us the next factor of 10 jump does
this<00:19:17.000><c> sort</c><00:19:17.200><c> of</c><00:19:17.360><c> make</c><00:19:17.520><c> sense</c><00:19:17.760><c> as</c><00:19:17.880><c> a</c><00:19:18.000><c> model</c><00:19:18.919><c> right</c>

00:19:19.390 --> 00:19:19.400 align:start position:0%
this sort of make sense as a model right
 

00:19:19.400 --> 00:19:22.590 align:start position:0%
this sort of make sense as a model right
quite<00:19:19.679><c> aggressive</c><00:19:20.320><c> quite</c><00:19:20.919><c> ambitious</c><00:19:21.919><c> but</c><00:19:22.360><c> not</c>

00:19:22.590 --> 00:19:22.600 align:start position:0%
quite aggressive quite ambitious but not
 

00:19:22.600 --> 00:19:23.549 align:start position:0%
quite aggressive quite ambitious but not
at<00:19:22.760><c> all</c>

00:19:23.549 --> 00:19:23.559 align:start position:0%
at all
 

00:19:23.559 --> 00:19:26.750 align:start position:0%
at all
unreasonable<00:19:24.640><c> so</c><00:19:25.640><c> first</c><00:19:25.960><c> thing</c><00:19:26.360><c> make</c><00:19:26.520><c> sure</c>

00:19:26.750 --> 00:19:26.760 align:start position:0%
unreasonable so first thing make sure
 

00:19:26.760 --> 00:19:28.230 align:start position:0%
unreasonable so first thing make sure
you<00:19:27.280><c> understand</c><00:19:27.600><c> what</c><00:19:27.720><c> it</c><00:19:27.840><c> is</c><00:19:27.960><c> that</c><00:19:28.080><c> you're</c>

00:19:28.230 --> 00:19:28.240 align:start position:0%
you understand what it is that you're
 

00:19:28.240 --> 00:19:29.669 align:start position:0%
you understand what it is that you're
proposing<00:19:28.600><c> to</c><00:19:28.760><c> to</c><00:19:28.919><c> people</c><00:19:29.360><c> if</c><00:19:29.440><c> you're</c>

00:19:29.669 --> 00:19:29.679 align:start position:0%
proposing to to people if you're
 

00:19:29.679 --> 00:19:31.029 align:start position:0%
proposing to to people if you're
inviting<00:19:30.080><c> somebody</c><00:19:30.320><c> to</c><00:19:30.480><c> come</c><00:19:30.600><c> and</c><00:19:30.760><c> actually</c>

00:19:31.029 --> 00:19:31.039 align:start position:0%
inviting somebody to come and actually
 

00:19:31.039 --> 00:19:33.630 align:start position:0%
inviting somebody to come and actually
write<00:19:31.320><c> code</c><00:19:31.720><c> with</c><00:19:31.919><c> you</c><00:19:32.720><c> make</c><00:19:32.880><c> sure</c><00:19:33.120><c> you</c>

00:19:33.630 --> 00:19:33.640 align:start position:0%
write code with you make sure you
 

00:19:33.640 --> 00:19:35.549 align:start position:0%
write code with you make sure you
understand<00:19:34.559><c> what</c><00:19:34.760><c> it</c><00:19:34.919><c> is</c><00:19:35.080><c> that</c><00:19:35.159><c> you</c><00:19:35.280><c> need</c><00:19:35.440><c> them</c>

00:19:35.549 --> 00:19:35.559 align:start position:0%
understand what it is that you need them
 

00:19:35.559 --> 00:19:38.310 align:start position:0%
understand what it is that you need them
to<00:19:35.760><c> do</c><00:19:36.159><c> not</c><00:19:36.320><c> just</c><00:19:36.440><c> at</c><00:19:36.640><c> a</c><00:19:36.799><c> technical</c><00:19:37.320><c> sense</c><00:19:38.000><c> but</c>

00:19:38.310 --> 00:19:38.320 align:start position:0%
to do not just at a technical sense but
 

00:19:38.320 --> 00:19:39.909 align:start position:0%
to do not just at a technical sense but
why<00:19:38.480><c> it</c><00:19:38.600><c> is</c><00:19:38.720><c> they</c><00:19:38.880><c> should</c><00:19:39.039><c> be</c><00:19:39.120><c> feel</c><00:19:39.400><c> motivated</c>

00:19:39.909 --> 00:19:39.919 align:start position:0%
why it is they should be feel motivated
 

00:19:39.919 --> 00:19:43.110 align:start position:0%
why it is they should be feel motivated
to<00:19:40.039><c> do</c><00:19:40.600><c> this</c><00:19:41.600><c> right</c><00:19:42.000><c> why</c><00:19:42.159><c> is</c><00:19:42.280><c> it</c><00:19:42.480><c> you</c><00:19:42.600><c> know</c><00:19:42.840><c> for</c>

00:19:43.110 --> 00:19:43.120 align:start position:0%
to do this right why is it you know for
 

00:19:43.120 --> 00:19:45.270 align:start position:0%
to do this right why is it you know for
you<00:19:43.440><c> to</c><00:19:43.600><c> sit</c><00:19:43.760><c> down</c><00:19:43.919><c> and</c><00:19:44.080><c> do</c><00:19:44.280><c> this</c><00:19:44.480><c> with</c><00:19:44.679><c> me</c><00:19:45.000><c> well</c>

00:19:45.270 --> 00:19:45.280 align:start position:0%
you to sit down and do this with me well
 

00:19:45.280 --> 00:19:46.950 align:start position:0%
you to sit down and do this with me well
because<00:19:45.520><c> all</c><00:19:45.679><c> the</c><00:19:45.799><c> way</c><00:19:45.960><c> back</c><00:19:46.080><c> up</c><00:19:46.240><c> the</c><00:19:46.360><c> chain</c>

00:19:46.950 --> 00:19:46.960 align:start position:0%
because all the way back up the chain
 

00:19:46.960 --> 00:19:48.390 align:start position:0%
because all the way back up the chain
we've<00:19:47.159><c> got</c><00:19:47.280><c> a</c><00:19:47.360><c> bunch</c><00:19:47.520><c> of</c><00:19:47.640><c> Big</c><00:19:47.840><c> Ideas</c><00:19:48.200><c> that</c><00:19:48.280><c> we</c>

00:19:48.390 --> 00:19:48.400 align:start position:0%
we've got a bunch of Big Ideas that we
 

00:19:48.400 --> 00:19:49.750 align:start position:0%
we've got a bunch of Big Ideas that we
want<00:19:48.520><c> to</c><00:19:48.679><c> implement</c><00:19:49.039><c> and</c><00:19:49.159><c> you're</c><00:19:49.320><c> building</c><00:19:49.640><c> a</c>

00:19:49.750 --> 00:19:49.760 align:start position:0%
want to implement and you're building a
 

00:19:49.760 --> 00:19:53.549 align:start position:0%
want to implement and you're building a
brick<00:19:50.120><c> in</c><00:19:50.400><c> that</c><00:19:50.960><c> road</c><00:19:51.960><c> right</c><00:19:52.480><c> but</c><00:19:52.679><c> you</c><00:19:52.799><c> have</c><00:19:52.919><c> to</c>

00:19:53.549 --> 00:19:53.559 align:start position:0%
brick in that road right but you have to
 

00:19:53.559 --> 00:19:55.549 align:start position:0%
brick in that road right but you have to
understand<00:19:54.360><c> what</c><00:19:54.520><c> the</c><00:19:54.640><c> offer</c><00:19:55.000><c> is</c><00:19:55.280><c> before</c>

00:19:55.549 --> 00:19:55.559 align:start position:0%
understand what the offer is before
 

00:19:55.559 --> 00:19:57.750 align:start position:0%
understand what the offer is before
anybody<00:19:55.880><c> can</c><00:19:56.080><c> accept</c><00:19:56.400><c> it</c><00:19:57.000><c> and</c><00:19:57.200><c> that's</c><00:19:57.480><c> quite</c>

00:19:57.750 --> 00:19:57.760 align:start position:0%
anybody can accept it and that's quite
 

00:19:57.760 --> 00:19:59.750 align:start position:0%
anybody can accept it and that's quite
tricky<00:19:58.720><c> because</c><00:19:58.919><c> until</c><00:19:59.120><c> you</c><00:19:59.240><c> can</c><00:19:59.400><c> repeat</c><00:19:59.640><c> it</c>

00:19:59.750 --> 00:19:59.760 align:start position:0%
tricky because until you can repeat it
 

00:19:59.760 --> 00:20:02.190 align:start position:0%
tricky because until you can repeat it
to<00:20:00.039><c> yourself</c><00:20:01.039><c> it's</c><00:20:01.360><c> quite</c><00:20:01.880><c> difficult</c><00:20:02.039><c> to</c>

00:20:02.190 --> 00:20:02.200 align:start position:0%
to yourself it's quite difficult to
 

00:20:02.200 --> 00:20:04.310 align:start position:0%
to yourself it's quite difficult to
really<00:20:02.679><c> understand</c><00:20:02.840><c> what</c><00:20:02.960><c> the</c><00:20:03.039><c> offer</c><00:20:03.360><c> is</c>

00:20:04.310 --> 00:20:04.320 align:start position:0%
really understand what the offer is
 

00:20:04.320 --> 00:20:05.909 align:start position:0%
really understand what the offer is
practice<00:20:04.720><c> explaining</c><00:20:05.080><c> it</c><00:20:05.200><c> to</c><00:20:05.360><c> people</c><00:20:05.679><c> like</c>

00:20:05.909 --> 00:20:05.919 align:start position:0%
practice explaining it to people like
 

00:20:05.919 --> 00:20:08.830 align:start position:0%
practice explaining it to people like
you<00:20:06.679><c> so</c><00:20:07.320><c> if</c><00:20:07.440><c> I'm</c><00:20:07.679><c> explaining</c><00:20:08.200><c> this</c><00:20:08.400><c> stuff</c><00:20:08.640><c> to</c>

00:20:08.830 --> 00:20:08.840 align:start position:0%
you so if I'm explaining this stuff to
 

00:20:08.840 --> 00:20:11.390 align:start position:0%
you so if I'm explaining this stuff to
another<00:20:09.440><c> you</c><00:20:09.559><c> know</c><00:20:09.960><c> mid</c><00:20:10.280><c> 40s</c><00:20:10.799><c> former</c>

00:20:11.390 --> 00:20:11.400 align:start position:0%
another you know mid 40s former
 

00:20:11.400 --> 00:20:13.870 align:start position:0%
another you know mid 40s former
programmer<00:20:12.400><c> that's</c><00:20:12.640><c> really</c><00:20:12.919><c> pretty</c><00:20:13.200><c> easy</c><00:20:13.600><c> oh</c>

00:20:13.870 --> 00:20:13.880 align:start position:0%
programmer that's really pretty easy oh
 

00:20:13.880 --> 00:20:15.430 align:start position:0%
programmer that's really pretty easy oh
you<00:20:14.080><c> remember</c><00:20:14.440><c> back</c><00:20:14.600><c> in</c><00:20:14.760><c> the</c><00:20:14.840><c> day</c><00:20:15.000><c> I</c><00:20:15.159><c> remember</c>

00:20:15.430 --> 00:20:15.440 align:start position:0%
you remember back in the day I remember
 

00:20:15.440 --> 00:20:17.630 align:start position:0%
you remember back in the day I remember
back<00:20:15.559><c> in</c><00:20:15.640><c> the</c><00:20:15.799><c> day</c><00:20:16.360><c> very</c><00:20:16.640><c> simple</c><00:20:17.280><c> if</c><00:20:17.400><c> I'm</c>

00:20:17.630 --> 00:20:17.640 align:start position:0%
back in the day very simple if I'm
 

00:20:17.640 --> 00:20:19.390 align:start position:0%
back in the day very simple if I'm
communicating<00:20:18.400><c> that</c><00:20:18.600><c> to</c><00:20:18.760><c> somebody</c><00:20:19.120><c> that's</c>

00:20:19.390 --> 00:20:19.400 align:start position:0%
communicating that to somebody that's
 

00:20:19.400 --> 00:20:21.510 align:start position:0%
communicating that to somebody that's
unlike<00:20:19.919><c> me</c><00:20:20.440><c> it's</c><00:20:20.600><c> a</c><00:20:20.799><c> much</c><00:20:20.960><c> more</c><00:20:21.360><c> difficult</c>

00:20:21.510 --> 00:20:21.520 align:start position:0%
unlike me it's a much more difficult
 

00:20:21.520 --> 00:20:26.029 align:start position:0%
unlike me it's a much more difficult
cell<00:20:22.480><c> so</c><00:20:23.159><c> practice</c><00:20:23.679><c> on</c><00:20:24.120><c> your</c>

00:20:26.029 --> 00:20:26.039 align:start position:0%
cell so practice on your
 

00:20:26.039 --> 00:20:28.310 align:start position:0%
cell so practice on your
friends<00:20:27.039><c> this</c><00:20:27.159><c> is</c><00:20:27.360><c> not</c><00:20:27.559><c> just</c><00:20:27.799><c> kind</c><00:20:27.960><c> of</c><00:20:28.120><c> cult</c>

00:20:28.310 --> 00:20:28.320 align:start position:0%
friends this is not just kind of cult
 

00:20:28.320 --> 00:20:30.029 align:start position:0%
friends this is not just kind of cult
leaders<00:20:28.720><c> ship</c><00:20:28.960><c> tactics</c><00:20:29.320><c> although</c><00:20:29.600><c> it</c><00:20:29.840><c> might</c>

00:20:30.029 --> 00:20:30.039 align:start position:0%
leaders ship tactics although it might
 

00:20:30.039 --> 00:20:32.470 align:start position:0%
leaders ship tactics although it might
be<00:20:30.799><c> um</c><00:20:31.360><c> practice</c><00:20:31.679><c> on</c><00:20:31.840><c> your</c><00:20:31.960><c> friends</c><00:20:32.320><c> because</c>

00:20:32.470 --> 00:20:32.480 align:start position:0%
be um practice on your friends because
 

00:20:32.480 --> 00:20:35.630 align:start position:0%
be um practice on your friends because
it<00:20:32.679><c> minimizes</c><00:20:33.679><c> the</c><00:20:34.280><c> incidental</c><00:20:34.919><c> complexity</c>

00:20:35.630 --> 00:20:35.640 align:start position:0%
it minimizes the incidental complexity
 

00:20:35.640 --> 00:20:38.110 align:start position:0%
it minimizes the incidental complexity
of<00:20:35.799><c> the</c><00:20:35.919><c> communication</c><00:20:36.880><c> process</c><00:20:37.880><c> right</c><00:20:38.039><c> if</c>

00:20:38.110 --> 00:20:38.120 align:start position:0%
of the communication process right if
 

00:20:38.120 --> 00:20:39.590 align:start position:0%
of the communication process right if
you're<00:20:38.280><c> communicating</c><00:20:38.799><c> with</c><00:20:38.919><c> somebody</c><00:20:39.360><c> same</c>

00:20:39.590 --> 00:20:39.600 align:start position:0%
you're communicating with somebody same
 

00:20:39.600 --> 00:20:42.149 align:start position:0%
you're communicating with somebody same
culture<00:20:40.039><c> same</c><00:20:40.280><c> age</c><00:20:40.600><c> same</c><00:20:40.799><c> technical</c><00:20:41.280><c> skills</c>

00:20:42.149 --> 00:20:42.159 align:start position:0%
culture same age same technical skills
 

00:20:42.159 --> 00:20:43.590 align:start position:0%
culture same age same technical skills
and<00:20:42.280><c> you're</c><00:20:42.520><c> having</c><00:20:42.760><c> the</c><00:20:42.919><c> conversation</c><00:20:43.440><c> for</c>

00:20:43.590 --> 00:20:43.600 align:start position:0%
and you're having the conversation for
 

00:20:43.600 --> 00:20:45.590 align:start position:0%
and you're having the conversation for
the<00:20:43.720><c> first</c><00:20:44.000><c> time</c><00:20:44.640><c> there</c><00:20:44.720><c> are</c><00:20:44.880><c> no</c><00:20:45.200><c> extra</c>

00:20:45.590 --> 00:20:45.600 align:start position:0%
the first time there are no extra
 

00:20:45.600 --> 00:20:47.390 align:start position:0%
the first time there are no extra
barriers<00:20:46.039><c> to</c><00:20:46.200><c> the</c><00:20:46.320><c> communication</c><00:20:47.000><c> there</c>

00:20:47.390 --> 00:20:47.400 align:start position:0%
barriers to the communication there
 

00:20:47.400 --> 00:20:49.430 align:start position:0%
barriers to the communication there
there's<00:20:47.760><c> just</c><00:20:48.000><c> you</c><00:20:48.159><c> and</c><00:20:48.440><c> them</c><00:20:49.000><c> having</c><00:20:49.240><c> a</c>

00:20:49.430 --> 00:20:49.440 align:start position:0%
there's just you and them having a
 

00:20:49.440 --> 00:20:51.830 align:start position:0%
there's just you and them having a
conversation<00:20:50.080><c> about</c><00:20:50.320><c> a</c><00:20:50.520><c> thing</c><00:20:51.159><c> in</c><00:20:51.320><c> a</c><00:20:51.559><c> space</c>

00:20:51.830 --> 00:20:51.840 align:start position:0%
conversation about a thing in a space
 

00:20:51.840 --> 00:20:53.350 align:start position:0%
conversation about a thing in a space
that<00:20:51.960><c> you</c><00:20:52.120><c> both</c><00:20:52.360><c> well</c><00:20:52.880><c> understand</c><00:20:53.039><c> and</c><00:20:53.200><c> can</c>

00:20:53.350 --> 00:20:53.360 align:start position:0%
that you both well understand and can
 

00:20:53.360 --> 00:20:56.470 align:start position:0%
that you both well understand and can
see<00:20:53.520><c> and</c><00:20:54.000><c> Define</c><00:20:55.000><c> practice</c><00:20:55.360><c> it</c><00:20:55.520><c> until</c><00:20:55.799><c> it's</c>

00:20:56.470 --> 00:20:56.480 align:start position:0%
see and Define practice it until it's
 

00:20:56.480 --> 00:20:59.590 align:start position:0%
see and Define practice it until it's
easy<00:20:57.480><c> might</c><00:20:57.640><c> take</c><00:20:57.840><c> four</c><00:20:58.000><c> or</c><00:20:58.120><c> five</c><00:20:58.320><c> conv</c><00:20:58.799><c> ation</c>

00:20:59.590 --> 00:20:59.600 align:start position:0%
easy might take four or five conv ation
 

00:20:59.600 --> 00:21:02.430 align:start position:0%
easy might take four or five conv ation
but<00:20:59.840><c> without</c><00:21:00.280><c> that</c><00:21:00.679><c> practice</c><00:21:01.679><c> it's</c><00:21:01.960><c> very</c>

00:21:02.430 --> 00:21:02.440 align:start position:0%
but without that practice it's very
 

00:21:02.440 --> 00:21:03.669 align:start position:0%
but without that practice it's very
difficult<00:21:02.600><c> to</c><00:21:02.720><c> start</c><00:21:03.000><c> talking</c><00:21:03.240><c> to</c><00:21:03.400><c> people</c>

00:21:03.669 --> 00:21:03.679 align:start position:0%
difficult to start talking to people
 

00:21:03.679 --> 00:21:05.270 align:start position:0%
difficult to start talking to people
that<00:21:03.760><c> are</c><00:21:04.080><c> not</c><00:21:04.480><c> like</c>

00:21:05.270 --> 00:21:05.280 align:start position:0%
that are not like
 

00:21:05.280 --> 00:21:08.350 align:start position:0%
that are not like
you<00:21:06.280><c> and</c><00:21:06.880><c> as</c><00:21:07.039><c> you</c><00:21:07.159><c> get</c><00:21:07.280><c> to</c><00:21:07.440><c> this</c><00:21:07.600><c> kind</c><00:21:07.720><c> of</c><00:21:07.880><c> third</c>

00:21:08.350 --> 00:21:08.360 align:start position:0%
you and as you get to this kind of third
 

00:21:08.360 --> 00:21:10.269 align:start position:0%
you and as you get to this kind of third
step<00:21:09.039><c> you</c><00:21:09.200><c> begin</c><00:21:09.440><c> to</c><00:21:09.559><c> say</c><00:21:09.799><c> right</c><00:21:09.960><c> I'm</c><00:21:10.039><c> going</c><00:21:10.159><c> to</c>

00:21:10.269 --> 00:21:10.279 align:start position:0%
step you begin to say right I'm going to
 

00:21:10.279 --> 00:21:11.830 align:start position:0%
step you begin to say right I'm going to
try<00:21:10.480><c> telling</c><00:21:10.799><c> this</c><00:21:10.960><c> story</c><00:21:11.200><c> to</c><00:21:11.360><c> somebody</c><00:21:11.640><c> who's</c>

00:21:11.830 --> 00:21:11.840 align:start position:0%
try telling this story to somebody who's
 

00:21:11.840 --> 00:21:13.350 align:start position:0%
try telling this story to somebody who's
older<00:21:12.240><c> to</c><00:21:12.360><c> somebody</c><00:21:12.640><c> who's</c><00:21:12.880><c> younger</c><00:21:13.240><c> to</c>

00:21:13.350 --> 00:21:13.360 align:start position:0%
older to somebody who's younger to
 

00:21:13.360 --> 00:21:15.390 align:start position:0%
older to somebody who's younger to
somebody<00:21:13.600><c> who</c><00:21:13.679><c> is</c><00:21:14.000><c> non-technical</c><00:21:15.000><c> to</c><00:21:15.200><c> people</c>

00:21:15.390 --> 00:21:15.400 align:start position:0%
somebody who is non-technical to people
 

00:21:15.400 --> 00:21:16.430 align:start position:0%
somebody who is non-technical to people
who<00:21:15.559><c> have</c><00:21:15.679><c> a</c><00:21:15.799><c> completely</c><00:21:16.159><c> different</c>

00:21:16.430 --> 00:21:16.440 align:start position:0%
who have a completely different
 

00:21:16.440 --> 00:21:18.029 align:start position:0%
who have a completely different
political<00:21:17.159><c> understanding</c><00:21:17.400><c> of</c><00:21:17.520><c> the</c><00:21:17.600><c> world</c><00:21:17.880><c> to</c>

00:21:18.029 --> 00:21:18.039 align:start position:0%
political understanding of the world to
 

00:21:18.039 --> 00:21:19.470 align:start position:0%
political understanding of the world to
people<00:21:18.240><c> from</c><00:21:18.400><c> a</c><00:21:18.520><c> different</c><00:21:18.760><c> culture</c>

00:21:19.470 --> 00:21:19.480 align:start position:0%
people from a different culture
 

00:21:19.480 --> 00:21:21.870 align:start position:0%
people from a different culture
different<00:21:19.799><c> country</c><00:21:20.480><c> try</c><00:21:20.720><c> and</c><00:21:20.880><c> go</c><00:21:21.080><c> across</c><00:21:21.559><c> one</c>

00:21:21.870 --> 00:21:21.880 align:start position:0%
different country try and go across one
 

00:21:21.880 --> 00:21:24.029 align:start position:0%
different country try and go across one
barrier<00:21:22.320><c> at</c><00:21:22.440><c> a</c><00:21:22.600><c> time</c><00:21:23.400><c> this</c><00:21:23.559><c> time</c><00:21:23.760><c> I'm</c><00:21:23.880><c> going</c><00:21:23.960><c> to</c>

00:21:24.029 --> 00:21:24.039 align:start position:0%
barrier at a time this time I'm going to
 

00:21:24.039 --> 00:21:25.350 align:start position:0%
barrier at a time this time I'm going to
try<00:21:24.200><c> and</c><00:21:24.279><c> communicate</c><00:21:24.679><c> across</c><00:21:24.919><c> an</c><00:21:25.039><c> age</c>

00:21:25.350 --> 00:21:25.360 align:start position:0%
try and communicate across an age
 

00:21:25.360 --> 00:21:27.190 align:start position:0%
try and communicate across an age
barrier<00:21:26.120><c> this</c><00:21:26.279><c> time</c><00:21:26.480><c> I'm</c><00:21:26.600><c> going</c><00:21:26.679><c> to</c><00:21:26.919><c> try</c><00:21:27.080><c> and</c>

00:21:27.190 --> 00:21:27.200 align:start position:0%
barrier this time I'm going to try and
 

00:21:27.200 --> 00:21:28.909 align:start position:0%
barrier this time I'm going to try and
communicate<00:21:27.600><c> across</c><00:21:27.840><c> a</c><00:21:28.000><c> professional</c>

00:21:28.909 --> 00:21:28.919 align:start position:0%
communicate across a professional
 

00:21:28.919 --> 00:21:32.190 align:start position:0%
communicate across a professional
barrier<00:21:29.919><c> and</c><00:21:30.360><c> as</c><00:21:30.520><c> you</c><00:21:30.760><c> do</c><00:21:31.200><c> that</c><00:21:31.960><c> what</c><00:21:32.039><c> you're</c>

00:21:32.190 --> 00:21:32.200 align:start position:0%
barrier and as you do that what you're
 

00:21:32.200 --> 00:21:33.430 align:start position:0%
barrier and as you do that what you're
going<00:21:32.279><c> to</c><00:21:32.480><c> notice</c><00:21:32.799><c> is</c><00:21:32.919><c> that</c><00:21:33.080><c> people</c><00:21:33.279><c> have</c>

00:21:33.430 --> 00:21:33.440 align:start position:0%
going to notice is that people have
 

00:21:33.440 --> 00:21:35.590 align:start position:0%
going to notice is that people have
different<00:21:33.840><c> questions</c><00:21:34.720><c> they</c><00:21:34.840><c> have</c><00:21:35.000><c> different</c>

00:21:35.590 --> 00:21:35.600 align:start position:0%
different questions they have different
 

00:21:35.600 --> 00:21:37.269 align:start position:0%
different questions they have different
understandings<00:21:35.919><c> of</c><00:21:36.080><c> the</c><00:21:36.240><c> world</c><00:21:37.000><c> they</c><00:21:37.120><c> have</c>

00:21:37.269 --> 00:21:37.279 align:start position:0%
understandings of the world they have
 

00:21:37.279 --> 00:21:39.390 align:start position:0%
understandings of the world they have
their<00:21:37.440><c> own</c><00:21:37.760><c> story</c><00:21:38.279><c> about</c><00:21:38.559><c> your</c>

00:21:39.390 --> 00:21:39.400 align:start position:0%
their own story about your
 

00:21:39.400 --> 00:21:42.950 align:start position:0%
their own story about your
story<00:21:40.400><c> and</c><00:21:40.760><c> getting</c><00:21:41.000><c> a</c><00:21:41.240><c> sense</c><00:21:41.960><c> of</c><00:21:42.600><c> how</c>

00:21:42.950 --> 00:21:42.960 align:start position:0%
story and getting a sense of how
 

00:21:42.960 --> 00:21:44.950 align:start position:0%
story and getting a sense of how
radically<00:21:43.559><c> different</c><00:21:44.039><c> different</c><00:21:44.320><c> people's</c>

00:21:44.950 --> 00:21:44.960 align:start position:0%
radically different different people's
 

00:21:44.960 --> 00:21:46.630 align:start position:0%
radically different different people's
understanding<00:21:45.159><c> of</c><00:21:45.279><c> the</c><00:21:45.400><c> world</c><00:21:45.720><c> is</c><00:21:46.240><c> is</c><00:21:46.400><c> one</c><00:21:46.520><c> of</c>

00:21:46.630 --> 00:21:46.640 align:start position:0%
understanding of the world is is one of
 

00:21:46.640 --> 00:21:48.510 align:start position:0%
understanding of the world is is one of
the<00:21:46.760><c> hardest</c><00:21:47.279><c> parts</c><00:21:47.679><c> about</c><00:21:47.919><c> doing</c><00:21:48.200><c> this</c><00:21:48.360><c> kind</c>

00:21:48.510 --> 00:21:48.520 align:start position:0%
the hardest parts about doing this kind
 

00:21:48.520 --> 00:21:49.630 align:start position:0%
the hardest parts about doing this kind
of<00:21:48.640><c> strategic</c>

00:21:49.630 --> 00:21:49.640 align:start position:0%
of strategic
 

00:21:49.640 --> 00:21:52.190 align:start position:0%
of strategic
Communications<00:21:50.640><c> because</c><00:21:51.400><c> getting</c><00:21:51.799><c> everybody</c>

00:21:52.190 --> 00:21:52.200 align:start position:0%
Communications because getting everybody
 

00:21:52.200 --> 00:21:55.190 align:start position:0%
Communications because getting everybody
that<00:21:52.320><c> is</c><00:21:52.559><c> like</c><00:21:52.760><c> us</c><00:21:52.960><c> on</c><00:21:53.200><c> board</c><00:21:53.919><c> is</c><00:21:54.520><c> relatively</c>

00:21:55.190 --> 00:21:55.200 align:start position:0%
that is like us on board is relatively
 

00:21:55.200 --> 00:21:58.310 align:start position:0%
that is like us on board is relatively
easy<00:21:55.720><c> and</c><00:21:56.039><c> relatively</c><00:21:56.720><c> useless</c><00:21:57.720><c> it</c><00:21:57.880><c> will</c><00:21:58.159><c> get</c>

00:21:58.310 --> 00:21:58.320 align:start position:0%
easy and relatively useless it will get
 

00:21:58.320 --> 00:22:01.830 align:start position:0%
easy and relatively useless it will get
us<00:21:59.000><c> a</c><00:21:59.679><c> a</c><00:21:59.799><c> fair</c><00:22:00.039><c> bit</c><00:22:00.279><c> down</c><00:22:00.520><c> that</c><00:22:00.679><c> blue</c><00:22:01.000><c> line</c><00:22:01.720><c> but</c>

00:22:01.830 --> 00:22:01.840 align:start position:0%
us a a fair bit down that blue line but
 

00:22:01.840 --> 00:22:03.950 align:start position:0%
us a a fair bit down that blue line but
it<00:22:01.919><c> will</c><00:22:02.120><c> leave</c><00:22:02.360><c> us</c><00:22:02.679><c> so</c><00:22:03.120><c> attached</c><00:22:03.559><c> to</c><00:22:03.760><c> that</c>

00:22:03.950 --> 00:22:03.960 align:start position:0%
it will leave us so attached to that
 

00:22:03.960 --> 00:22:05.430 align:start position:0%
it will leave us so attached to that
story<00:22:04.320><c> that</c><00:22:04.440><c> we</c><00:22:04.520><c> won't</c><00:22:04.720><c> be</c><00:22:04.840><c> able</c><00:22:04.960><c> to</c><00:22:05.120><c> jump</c>

00:22:05.430 --> 00:22:05.440 align:start position:0%
story that we won't be able to jump
 

00:22:05.440 --> 00:22:08.310 align:start position:0%
story that we won't be able to jump
across<00:22:06.400><c> and</c><00:22:06.640><c> get</c><00:22:06.799><c> into</c><00:22:07.039><c> the</c><00:22:07.159><c> early</c>

00:22:08.310 --> 00:22:08.320 align:start position:0%
across and get into the early
 

00:22:08.320 --> 00:22:10.549 align:start position:0%
across and get into the early
majority<00:22:09.320><c> right</c><00:22:09.679><c> even</c><00:22:09.919><c> making</c><00:22:10.159><c> it</c><00:22:10.279><c> to</c><00:22:10.440><c> the</c>

00:22:10.549 --> 00:22:10.559 align:start position:0%
majority right even making it to the
 

00:22:10.559 --> 00:22:12.190 align:start position:0%
majority right even making it to the
first<00:22:10.799><c> 2%</c><00:22:11.279><c> of</c><00:22:11.400><c> the</c>

00:22:12.190 --> 00:22:12.200 align:start position:0%
first 2% of the
 

00:22:12.200 --> 00:22:14.310 align:start position:0%
first 2% of the
innovators<00:22:13.200><c> requires</c><00:22:13.600><c> a</c><00:22:13.760><c> story</c><00:22:14.039><c> that</c>

00:22:14.310 --> 00:22:14.320 align:start position:0%
innovators requires a story that
 

00:22:14.320 --> 00:22:16.190 align:start position:0%
innovators requires a story that
generalizes<00:22:15.320><c> to</c><00:22:15.520><c> the</c><00:22:15.640><c> point</c><00:22:15.840><c> where</c><00:22:16.000><c> one</c>

00:22:16.190 --> 00:22:16.200 align:start position:0%
generalizes to the point where one
 

00:22:16.200 --> 00:22:17.830 align:start position:0%
generalizes to the point where one
person<00:22:16.440><c> in</c><00:22:16.600><c> 50</c><00:22:17.200><c> understands</c><00:22:17.440><c> exactly</c><00:22:17.760><c> what</c>

00:22:17.830 --> 00:22:17.840 align:start position:0%
person in 50 understands exactly what
 

00:22:17.840 --> 00:22:21.310 align:start position:0%
person in 50 understands exactly what
you're<00:22:17.960><c> on</c><00:22:18.200><c> about</c><00:22:19.159><c> it's</c><00:22:19.279><c> a</c><00:22:19.480><c> big</c><00:22:19.679><c> jump</c><00:22:20.640><c> and</c><00:22:21.120><c> what</c>

00:22:21.310 --> 00:22:21.320 align:start position:0%
you're on about it's a big jump and what
 

00:22:21.320 --> 00:22:23.909 align:start position:0%
you're on about it's a big jump and what
hits<00:22:21.600><c> us</c><00:22:21.960><c> hardest</c><00:22:22.919><c> is</c><00:22:23.039><c> that</c><00:22:23.279><c> everybody</c><00:22:23.720><c> has</c>

00:22:23.909 --> 00:22:23.919 align:start position:0%
hits us hardest is that everybody has
 

00:22:23.919 --> 00:22:26.230 align:start position:0%
hits us hardest is that everybody has
their<00:22:24.080><c> own</c><00:22:24.279><c> world</c><00:22:24.799><c> model</c><00:22:25.799><c> this</c><00:22:25.880><c> is</c><00:22:26.080><c> the</c>

00:22:26.230 --> 00:22:26.240 align:start position:0%
their own world model this is the
 

00:22:26.240 --> 00:22:28.070 align:start position:0%
their own world model this is the
hardest<00:22:26.679><c> thing</c><00:22:26.840><c> about</c><00:22:27.080><c> Communications</c><00:22:27.880><c> uh</c><00:22:28.000><c> I</c>

00:22:28.070 --> 00:22:28.080 align:start position:0%
hardest thing about Communications uh I
 

00:22:28.080 --> 00:22:30.149 align:start position:0%
hardest thing about Communications uh I
know<00:22:28.679><c> uh</c><00:22:28.799><c> friend</c><00:22:29.000><c> of</c><00:22:29.120><c> mine</c><00:22:29.559><c> who</c><00:22:29.760><c> describes</c>

00:22:30.149 --> 00:22:30.159 align:start position:0%
know uh friend of mine who describes
 

00:22:30.159 --> 00:22:31.950 align:start position:0%
know uh friend of mine who describes
himself<00:22:30.440><c> as</c><00:22:30.559><c> a</c><00:22:30.720><c> strategic</c>

00:22:31.950 --> 00:22:31.960 align:start position:0%
himself as a strategic
 

00:22:31.960 --> 00:22:35.789 align:start position:0%
himself as a strategic
listener<00:22:32.960><c> right</c><00:22:33.760><c> and</c><00:22:34.360><c> strategic</c><00:22:34.880><c> listening</c>

00:22:35.789 --> 00:22:35.799 align:start position:0%
listener right and strategic listening
 

00:22:35.799 --> 00:22:38.430 align:start position:0%
listener right and strategic listening
you<00:22:36.120><c> just</c><00:22:36.520><c> sit</c><00:22:37.080><c> and</c><00:22:37.200><c> you</c><00:22:37.400><c> try</c><00:22:37.640><c> and</c><00:22:38.120><c> understand</c>

00:22:38.430 --> 00:22:38.440 align:start position:0%
you just sit and you try and understand
 

00:22:38.440 --> 00:22:40.310 align:start position:0%
you just sit and you try and understand
exactly<00:22:38.960><c> how</c><00:22:39.120><c> somebody</c><00:22:39.440><c> sees</c><00:22:39.760><c> the</c><00:22:39.880><c> world</c><00:22:40.200><c> when</c>

00:22:40.310 --> 00:22:40.320 align:start position:0%
exactly how somebody sees the world when
 

00:22:40.320 --> 00:22:42.710 align:start position:0%
exactly how somebody sees the world when
they're<00:22:40.480><c> not</c><00:22:40.679><c> like</c><00:22:40.919><c> you</c><00:22:41.919><c> and</c><00:22:42.039><c> it's</c><00:22:42.240><c> not</c><00:22:42.440><c> a</c>

00:22:42.710 --> 00:22:42.720 align:start position:0%
they're not like you and it's not a
 

00:22:42.720 --> 00:22:45.190 align:start position:0%
they're not like you and it's not a
quick<00:22:43.159><c> process</c><00:22:44.120><c> you</c><00:22:44.240><c> know</c><00:22:44.600><c> think</c><00:22:44.720><c> of</c><00:22:44.919><c> how</c><00:22:45.039><c> long</c>

00:22:45.190 --> 00:22:45.200 align:start position:0%
quick process you know think of how long
 

00:22:45.200 --> 00:22:46.830 align:start position:0%
quick process you know think of how long
it<00:22:45.320><c> would</c><00:22:45.480><c> take</c><00:22:45.640><c> to</c><00:22:46.120><c> understand</c><00:22:46.320><c> the</c><00:22:46.480><c> position</c>

00:22:46.830 --> 00:22:46.840 align:start position:0%
it would take to understand the position
 

00:22:46.840 --> 00:22:50.430 align:start position:0%
it would take to understand the position
of<00:22:47.039><c> let's</c><00:22:47.240><c> say</c><00:22:47.760><c> radical</c><00:22:48.240><c> Muslims</c><00:22:49.039><c> fighting</c><00:22:49.679><c> in</c>

00:22:50.430 --> 00:22:50.440 align:start position:0%
of let's say radical Muslims fighting in
 

00:22:50.440 --> 00:22:53.110 align:start position:0%
of let's say radical Muslims fighting in
Iraq<00:22:51.440><c> how</c><00:22:51.559><c> many</c><00:22:51.840><c> years</c><00:22:52.240><c> work</c><00:22:52.640><c> is</c><00:22:52.880><c> going</c><00:22:52.960><c> to</c>

00:22:53.110 --> 00:22:53.120 align:start position:0%
Iraq how many years work is going to
 

00:22:53.120 --> 00:22:55.310 align:start position:0%
Iraq how many years work is going to
take<00:22:53.320><c> somebody</c><00:22:54.039><c> to</c><00:22:54.320><c> get</c><00:22:54.520><c> into</c><00:22:54.760><c> a</c><00:22:54.919><c> position</c>

00:22:55.310 --> 00:22:55.320 align:start position:0%
take somebody to get into a position
 

00:22:55.320 --> 00:22:56.750 align:start position:0%
take somebody to get into a position
where<00:22:55.480><c> they</c><00:22:55.679><c> fully</c><00:22:56.279><c> understand</c><00:22:56.480><c> the</c><00:22:56.600><c> other</c>

00:22:56.750 --> 00:22:56.760 align:start position:0%
where they fully understand the other
 

00:22:56.760 --> 00:22:58.549 align:start position:0%
where they fully understand the other
person's<00:22:57.120><c> World</c><00:22:57.400><c> model</c><00:22:57.880><c> to</c><00:22:58.000><c> the</c><00:22:58.120><c> point</c><00:22:58.279><c> where</c>

00:22:58.549 --> 00:22:58.559 align:start position:0%
person's World model to the point where
 

00:22:58.559 --> 00:22:59.870 align:start position:0%
person's World model to the point where
they<00:22:58.640><c> can</c><00:22:58.760><c> have</c><00:22:58.880><c> a</c><00:22:59.000><c> straight</c><00:22:59.320><c> conversation</c>

00:22:59.870 --> 00:22:59.880 align:start position:0%
they can have a straight conversation
 

00:22:59.880 --> 00:23:02.789 align:start position:0%
they can have a straight conversation
with<00:23:00.440><c> them</c><00:23:01.440><c> right</c><00:23:01.720><c> to</c><00:23:02.240><c> understand</c><00:23:02.400><c> even</c><00:23:02.640><c> your</c>

00:23:02.789 --> 00:23:02.799 align:start position:0%
with them right to understand even your
 

00:23:02.799 --> 00:23:05.710 align:start position:0%
with them right to understand even your
enemies<00:23:03.360><c> perfectly</c><00:23:03.840><c> is</c><00:23:03.960><c> a</c><00:23:04.240><c> really</c><00:23:04.600><c> hard</c><00:23:05.039><c> job</c>

00:23:05.710 --> 00:23:05.720 align:start position:0%
enemies perfectly is a really hard job
 

00:23:05.720 --> 00:23:07.149 align:start position:0%
enemies perfectly is a really hard job
and<00:23:05.880><c> we</c><00:23:06.039><c> have</c><00:23:06.159><c> to</c><00:23:06.320><c> do</c><00:23:06.600><c> that</c><00:23:06.799><c> because</c><00:23:07.000><c> for</c>

00:23:07.149 --> 00:23:07.159 align:start position:0%
and we have to do that because for
 

00:23:07.159 --> 00:23:08.149 align:start position:0%
and we have to do that because for
example

00:23:08.149 --> 00:23:08.159 align:start position:0%
example
 

00:23:08.159 --> 00:23:10.630 align:start position:0%
example
Regulators<00:23:09.159><c> look</c><00:23:09.360><c> at</c><00:23:09.520><c> us</c><00:23:09.640><c> and</c><00:23:09.799><c> wonder</c><00:23:10.240><c> what</c><00:23:10.400><c> in</c>

00:23:10.630 --> 00:23:10.640 align:start position:0%
Regulators look at us and wonder what in
 

00:23:10.640 --> 00:23:11.990 align:start position:0%
Regulators look at us and wonder what in
God's<00:23:10.880><c> name</c><00:23:11.120><c> is</c>

00:23:11.990 --> 00:23:12.000 align:start position:0%
God's name is
 

00:23:12.000 --> 00:23:14.909 align:start position:0%
God's name is
that<00:23:13.000><c> any</c><00:23:13.200><c> idea</c><00:23:13.760><c> no</c><00:23:13.960><c> idea</c><00:23:14.279><c> do</c><00:23:14.400><c> we</c><00:23:14.559><c> need</c><00:23:14.679><c> to</c><00:23:14.760><c> do</c>

00:23:14.909 --> 00:23:14.919 align:start position:0%
that any idea no idea do we need to do
 

00:23:14.919 --> 00:23:16.510 align:start position:0%
that any idea no idea do we need to do
anything<00:23:15.240><c> about</c><00:23:15.480><c> this</c><00:23:15.760><c> I</c><00:23:15.880><c> have</c><00:23:16.000><c> no</c><00:23:16.159><c> idea</c><00:23:16.400><c> how</c>

00:23:16.510 --> 00:23:16.520 align:start position:0%
anything about this I have no idea how
 

00:23:16.520 --> 00:23:18.170 align:start position:0%
anything about this I have no idea how
we<00:23:16.640><c> would</c><00:23:16.760><c> tell</c><00:23:17.000><c> Mr</c>

00:23:18.170 --> 00:23:18.180 align:start position:0%
we would tell Mr
 

00:23:18.180 --> 00:23:20.470 align:start position:0%
we would tell Mr
[Music]

00:23:20.470 --> 00:23:20.480 align:start position:0%
[Music]
 

00:23:20.480 --> 00:23:22.990 align:start position:0%
[Music]
George<00:23:21.480><c> is</c><00:23:21.559><c> there</c><00:23:21.720><c> anyone</c><00:23:21.960><c> we</c><00:23:22.080><c> could</c><00:23:22.240><c> ask</c><00:23:22.760><c> no</c><00:23:22.919><c> I</c>

00:23:22.990 --> 00:23:23.000 align:start position:0%
George is there anyone we could ask no I
 

00:23:23.000 --> 00:23:24.190 align:start position:0%
George is there anyone we could ask no I
don't<00:23:23.159><c> think</c><00:23:23.279><c> we</c><00:23:23.400><c> know</c><00:23:23.520><c> anybody</c><00:23:23.799><c> who</c><00:23:23.919><c> knows</c>

00:23:24.190 --> 00:23:24.200 align:start position:0%
don't think we know anybody who knows
 

00:23:24.200 --> 00:23:26.669 align:start position:0%
don't think we know anybody who knows
anything<00:23:24.440><c> about</c><00:23:24.679><c> this</c><00:23:25.480><c> right</c><00:23:25.880><c> and</c><00:23:26.039><c> with</c><00:23:26.320><c> Gulfs</c>

00:23:26.669 --> 00:23:26.679 align:start position:0%
anything about this right and with Gulfs
 

00:23:26.679 --> 00:23:28.950 align:start position:0%
anything about this right and with Gulfs
of<00:23:27.200><c> understanding</c><00:23:27.480><c> on</c><00:23:27.799><c> that</c><00:23:28.080><c> scale</c>

00:23:28.950 --> 00:23:28.960 align:start position:0%
of understanding on that scale
 

00:23:28.960 --> 00:23:30.710 align:start position:0%
of understanding on that scale
the<00:23:29.120><c> behavior</c><00:23:29.600><c> that</c><00:23:29.720><c> will</c><00:23:29.960><c> occur</c><00:23:30.440><c> is</c>

00:23:30.710 --> 00:23:30.720 align:start position:0%
the behavior that will occur is
 

00:23:30.720 --> 00:23:31.789 align:start position:0%
the behavior that will occur is
completely

00:23:31.789 --> 00:23:31.799 align:start position:0%
completely
 

00:23:31.799 --> 00:23:33.750 align:start position:0%
completely
undetermined<00:23:32.799><c> right</c><00:23:33.080><c> they</c><00:23:33.200><c> could</c><00:23:33.360><c> ignore</c><00:23:33.679><c> it</c>

00:23:33.750 --> 00:23:33.760 align:start position:0%
undetermined right they could ignore it
 

00:23:33.760 --> 00:23:35.350 align:start position:0%
undetermined right they could ignore it
for<00:23:33.960><c> 50</c><00:23:34.240><c> years</c><00:23:34.480><c> they</c><00:23:34.600><c> could</c><00:23:34.760><c> freak</c><00:23:35.000><c> the</c><00:23:35.120><c> hell</c>

00:23:35.350 --> 00:23:35.360 align:start position:0%
for 50 years they could freak the hell
 

00:23:35.360 --> 00:23:38.630 align:start position:0%
for 50 years they could freak the hell
out<00:23:35.919><c> no</c><00:23:36.080><c> way</c><00:23:36.200><c> to</c><00:23:36.320><c> know</c><00:23:36.640><c> no</c><00:23:37.159><c> consistency</c><00:23:38.159><c> so</c>

00:23:38.630 --> 00:23:38.640 align:start position:0%
out no way to know no consistency so
 

00:23:38.640 --> 00:23:40.870 align:start position:0%
out no way to know no consistency so
strategic<00:23:39.159><c> listening</c><00:23:39.600><c> to</c><00:23:39.880><c> really</c><00:23:40.559><c> understand</c>

00:23:40.870 --> 00:23:40.880 align:start position:0%
strategic listening to really understand
 

00:23:40.880 --> 00:23:43.630 align:start position:0%
strategic listening to really understand
the<00:23:41.240><c> world</c><00:23:41.600><c> model</c><00:23:41.880><c> of</c><00:23:42.080><c> everybody</c><00:23:42.520><c> around</c><00:23:42.919><c> you</c>

00:23:43.630 --> 00:23:43.640 align:start position:0%
the world model of everybody around you
 

00:23:43.640 --> 00:23:45.310 align:start position:0%
the world model of everybody around you
is<00:23:43.760><c> a</c><00:23:44.000><c> huge</c><00:23:44.279><c> part</c><00:23:44.520><c> of</c><00:23:44.640><c> learning</c><00:23:44.919><c> how</c><00:23:45.039><c> to</c><00:23:45.159><c> do</c>

00:23:45.310 --> 00:23:45.320 align:start position:0%
is a huge part of learning how to do
 

00:23:45.320 --> 00:23:47.630 align:start position:0%
is a huge part of learning how to do
strategic<00:23:45.799><c> Communications</c><00:23:46.799><c> and</c><00:23:47.120><c> all</c><00:23:47.320><c> of</c><00:23:47.440><c> our</c>

00:23:47.630 --> 00:23:47.640 align:start position:0%
strategic Communications and all of our
 

00:23:47.640 --> 00:23:49.310 align:start position:0%
strategic Communications and all of our
Communications<00:23:48.240><c> are</c><00:23:48.440><c> strategic</c><00:23:48.960><c> because</c><00:23:49.200><c> we</c>

00:23:49.310 --> 00:23:49.320 align:start position:0%
Communications are strategic because we
 

00:23:49.320 --> 00:23:50.870 align:start position:0%
Communications are strategic because we
are<00:23:49.480><c> tiny</c><00:23:49.880><c> the</c><00:23:49.960><c> world</c><00:23:50.200><c> is</c><00:23:50.360><c> big</c><00:23:50.520><c> and</c><00:23:50.640><c> we</c><00:23:50.720><c> want</c>

00:23:50.870 --> 00:23:50.880 align:start position:0%
are tiny the world is big and we want
 

00:23:50.880 --> 00:23:53.549 align:start position:0%
are tiny the world is big and we want
them<00:23:51.000><c> all</c><00:23:51.120><c> to</c><00:23:51.279><c> move</c><00:23:52.279><c> it's</c><00:23:52.640><c> all</c>

00:23:53.549 --> 00:23:53.559 align:start position:0%
them all to move it's all
 

00:23:53.559 --> 00:23:56.710 align:start position:0%
them all to move it's all
strategy<00:23:54.559><c> right</c><00:23:55.159><c> the</c><00:23:55.320><c> people</c><00:23:55.600><c> that</c><00:23:55.720><c> you</c><00:23:56.039><c> hire</c>

00:23:56.710 --> 00:23:56.720 align:start position:0%
strategy right the people that you hire
 

00:23:56.720 --> 00:23:58.430 align:start position:0%
strategy right the people that you hire
the<00:23:56.880><c> people</c><00:23:57.279><c> that</c><00:23:57.400><c> you</c><00:23:57.640><c> communicate</c><00:23:58.080><c> with</c><00:23:58.200><c> on</c>

00:23:58.430 --> 00:23:58.440 align:start position:0%
the people that you communicate with on
 

00:23:58.440 --> 00:23:59.950 align:start position:0%
the people that you communicate with on
forums<00:23:58.840><c> the</c><00:23:59.000><c> people</c><00:23:59.159><c> who</c><00:23:59.279><c> are</c><00:23:59.520><c> building</c><00:23:59.840><c> it</c>

00:23:59.950 --> 00:23:59.960 align:start position:0%
forums the people who are building it
 

00:23:59.960 --> 00:24:02.669 align:start position:0%
forums the people who are building it
and<00:24:00.120><c> hitting</c><00:24:00.520><c> bugs</c><00:24:01.520><c> any</c><00:24:01.799><c> single</c><00:24:02.120><c> one</c><00:24:02.240><c> of</c><00:24:02.440><c> those</c>

00:24:02.669 --> 00:24:02.679 align:start position:0%
and hitting bugs any single one of those
 

00:24:02.679 --> 00:24:04.830 align:start position:0%
and hitting bugs any single one of those
could<00:24:02.880><c> unlock</c><00:24:03.480><c> the</c><00:24:03.640><c> correct</c><00:24:04.120><c> version</c><00:24:04.480><c> of</c><00:24:04.640><c> the</c>

00:24:04.830 --> 00:24:04.840 align:start position:0%
could unlock the correct version of the
 

00:24:04.840 --> 00:24:07.430 align:start position:0%
could unlock the correct version of the
story<00:24:05.520><c> or</c><00:24:05.679><c> the</c><00:24:05.799><c> correct</c><00:24:06.159><c> Insight</c><00:24:07.039><c> that</c><00:24:07.200><c> adds</c>

00:24:07.430 --> 00:24:07.440 align:start position:0%
story or the correct Insight that adds
 

00:24:07.440 --> 00:24:09.590 align:start position:0%
story or the correct Insight that adds
another<00:24:07.720><c> Factor</c><00:24:08.159><c> 10</c><00:24:08.400><c> to</c><00:24:08.480><c> the</c><00:24:08.600><c> user</c>

00:24:09.590 --> 00:24:09.600 align:start position:0%
another Factor 10 to the user
 

00:24:09.600 --> 00:24:11.909 align:start position:0%
another Factor 10 to the user
base<00:24:10.600><c> that</c><00:24:10.720><c> adds</c><00:24:10.960><c> another</c><00:24:11.159><c> Factor</c><00:24:11.520><c> 10</c><00:24:11.720><c> to</c><00:24:11.840><c> the</c>

00:24:11.909 --> 00:24:11.919 align:start position:0%
base that adds another Factor 10 to the
 

00:24:11.919 --> 00:24:13.350 align:start position:0%
base that adds another Factor 10 to the
size<00:24:12.120><c> of</c><00:24:12.240><c> the</c><00:24:12.320><c> open</c><00:24:12.520><c> source</c><00:24:12.760><c> Community</c><00:24:13.120><c> doing</c>

00:24:13.350 --> 00:24:13.360 align:start position:0%
size of the open source Community doing
 

00:24:13.360 --> 00:24:15.430 align:start position:0%
size of the open source Community doing
the<00:24:13.480><c> development</c><00:24:13.960><c> work</c><00:24:14.760><c> you</c><00:24:14.880><c> know</c><00:24:15.039><c> if</c><00:24:15.159><c> we</c><00:24:15.279><c> had</c>

00:24:15.430 --> 00:24:15.440 align:start position:0%
the development work you know if we had
 

00:24:15.440 --> 00:24:17.390 align:start position:0%
the development work you know if we had
another<00:24:15.679><c> 900</c><00:24:16.200><c> programmers</c><00:24:16.760><c> involved</c><00:24:17.120><c> in</c><00:24:17.240><c> this</c>

00:24:17.390 --> 00:24:17.400 align:start position:0%
another 900 programmers involved in this
 

00:24:17.400 --> 00:24:18.789 align:start position:0%
another 900 programmers involved in this
thing<00:24:17.520><c> in</c><00:24:17.600><c> a</c><00:24:17.760><c> year</c><00:24:18.240><c> that</c><00:24:18.360><c> would</c><00:24:18.480><c> be</c><00:24:18.600><c> really</c>

00:24:18.789 --> 00:24:18.799 align:start position:0%
thing in a year that would be really
 

00:24:18.799 --> 00:24:21.149 align:start position:0%
thing in a year that would be really
useful<00:24:19.120><c> wouldn't</c><00:24:19.360><c> it</c><00:24:20.000><c> right</c><00:24:20.360><c> be</c><00:24:20.559><c> like</c><00:24:20.840><c> raising</c>

00:24:21.149 --> 00:24:21.159 align:start position:0%
useful wouldn't it right be like raising
 

00:24:21.159 --> 00:24:24.110 align:start position:0%
useful wouldn't it right be like raising
another<00:24:21.279><c> $200</c><00:24:21.720><c> million</c>

00:24:24.110 --> 00:24:24.120 align:start position:0%
another $200 million
 

00:24:24.120 --> 00:24:26.950 align:start position:0%
another $200 million
amazing<00:24:25.120><c> right</c><00:24:25.760><c> so</c><00:24:26.159><c> examples</c><00:24:26.600><c> of</c><00:24:26.760><c> great</c>

00:24:26.950 --> 00:24:26.960 align:start position:0%
amazing right so examples of great
 

00:24:26.960 --> 00:24:28.870 align:start position:0%
amazing right so examples of great
communication<00:24:27.480><c> of</c><00:24:27.640><c> this</c><00:24:27.799><c> type</c>

00:24:28.870 --> 00:24:28.880 align:start position:0%
communication of this type
 

00:24:28.880 --> 00:24:33.590 align:start position:0%
communication of this type
Caz<00:24:29.720><c> it</c><00:24:30.720><c> just</c><00:24:30.960><c> do</c><00:24:31.159><c> it</c><00:24:31.520><c> to</c><00:24:31.799><c> infinity</c><00:24:32.399><c> and</c><00:24:32.720><c> beyond</c>

00:24:33.590 --> 00:24:33.600 align:start position:0%
Caz it just do it to infinity and beyond
 

00:24:33.600 --> 00:24:34.990 align:start position:0%
Caz it just do it to infinity and beyond
do<00:24:33.840><c> what</c><00:24:34.000><c> th</c><00:24:34.159><c> Wilt</c><00:24:34.360><c> should</c><00:24:34.480><c> be</c><00:24:34.600><c> the</c><00:24:34.679><c> whole</c><00:24:34.880><c> of</c>

00:24:34.990 --> 00:24:35.000 align:start position:0%
do what th Wilt should be the whole of
 

00:24:35.000 --> 00:24:37.389 align:start position:0%
do what th Wilt should be the whole of
the<00:24:35.080><c> wall</c><00:24:35.880><c> be</c><00:24:36.120><c> the</c><00:24:36.279><c> change</c><00:24:36.600><c> you</c><00:24:36.760><c> want</c><00:24:36.919><c> to</c><00:24:37.039><c> see</c>

00:24:37.389 --> 00:24:37.399 align:start position:0%
the wall be the change you want to see
 

00:24:37.399 --> 00:24:39.590 align:start position:0%
the wall be the change you want to see
in<00:24:37.559><c> the</c><00:24:37.679><c> world</c><00:24:38.640><c> from</c><00:24:38.840><c> each</c><00:24:39.039><c> according</c><00:24:39.320><c> to</c><00:24:39.480><c> his</c>

00:24:39.590 --> 00:24:39.600 align:start position:0%
in the world from each according to his
 

00:24:39.600 --> 00:24:41.750 align:start position:0%
in the world from each according to his
abilities<00:24:40.039><c> to</c><00:24:40.200><c> each</c><00:24:40.440><c> according</c><00:24:40.760><c> to</c><00:24:40.919><c> his</c>

00:24:41.750 --> 00:24:41.760 align:start position:0%
abilities to each according to his
 

00:24:41.760 --> 00:24:44.549 align:start position:0%
abilities to each according to his
needs<00:24:42.760><c> right</c><00:24:43.559><c> each</c><00:24:43.720><c> one</c><00:24:43.880><c> of</c><00:24:44.039><c> these</c><00:24:44.200><c> is</c><00:24:44.360><c> a</c>

00:24:44.549 --> 00:24:44.559 align:start position:0%
needs right each one of these is a
 

00:24:44.559 --> 00:24:47.310 align:start position:0%
needs right each one of these is a
phrase<00:24:45.440><c> which</c><00:24:45.600><c> has</c><00:24:45.840><c> become</c><00:24:46.520><c> to</c><00:24:46.679><c> a</c><00:24:46.840><c> greater</c><00:24:47.159><c> or</c>

00:24:47.310 --> 00:24:47.320 align:start position:0%
phrase which has become to a greater or
 

00:24:47.320 --> 00:24:49.669 align:start position:0%
phrase which has become to a greater or
lesser<00:24:47.679><c> degree</c><00:24:48.159><c> Universal</c><00:24:49.159><c> some</c><00:24:49.320><c> of</c><00:24:49.520><c> these</c>

00:24:49.669 --> 00:24:49.679 align:start position:0%
lesser degree Universal some of these
 

00:24:49.679 --> 00:24:51.389 align:start position:0%
lesser degree Universal some of these
phrases<00:24:50.120><c> indicate</c><00:24:50.520><c> World</c><00:24:50.840><c> models</c><00:24:51.159><c> that</c><00:24:51.320><c> we</c>

00:24:51.389 --> 00:24:51.399 align:start position:0%
phrases indicate World models that we
 

00:24:51.399 --> 00:24:53.789 align:start position:0%
phrases indicate World models that we
think<00:24:51.559><c> are</c><00:24:51.799><c> acceptable</c><00:24:52.720><c> other</c><00:24:53.440><c> indicate</c>

00:24:53.789 --> 00:24:53.799 align:start position:0%
think are acceptable other indicate
 

00:24:53.799 --> 00:24:55.269 align:start position:0%
think are acceptable other indicate
World<00:24:54.039><c> models</c><00:24:54.399><c> that</c><00:24:54.520><c> are</c>

00:24:55.269 --> 00:24:55.279 align:start position:0%
World models that are
 

00:24:55.279 --> 00:24:59.710 align:start position:0%
World models that are
unacceptable<00:24:56.279><c> is</c><00:24:56.559><c> Coke</c><00:24:57.120><c> actually</c><00:24:57.640><c> it</c>

00:24:59.710 --> 00:24:59.720 align:start position:0%
unacceptable is Coke actually it
 

00:24:59.720 --> 00:25:01.230 align:start position:0%
unacceptable is Coke actually it
no<00:25:00.159><c> actually</c><00:25:00.520><c> I</c><00:25:00.600><c> don't</c><00:25:00.720><c> think</c><00:25:00.840><c> it's</c><00:25:01.000><c> even</c><00:25:01.120><c> a</c>

00:25:01.230 --> 00:25:01.240 align:start position:0%
no actually I don't think it's even a
 

00:25:01.240 --> 00:25:03.430 align:start position:0%
no actually I don't think it's even a
very<00:25:01.399><c> good</c><00:25:01.640><c> symbol</c><00:25:02.039><c> for</c><00:25:02.240><c> it</c><00:25:02.440><c> it's</c><00:25:02.640><c> a</c><00:25:02.880><c> corrosive</c>

00:25:03.430 --> 00:25:03.440 align:start position:0%
very good symbol for it it's a corrosive
 

00:25:03.440 --> 00:25:06.149 align:start position:0%
very good symbol for it it's a corrosive
sugary<00:25:04.240><c> beverage</c><00:25:05.240><c> um</c><00:25:05.520><c> be</c><00:25:05.720><c> the</c><00:25:05.799><c> change</c><00:25:06.039><c> you</c>

00:25:06.149 --> 00:25:06.159 align:start position:0%
sugary beverage um be the change you
 

00:25:06.159 --> 00:25:08.310 align:start position:0%
sugary beverage um be the change you
want<00:25:06.360><c> to</c><00:25:06.440><c> see</c><00:25:06.640><c> in</c><00:25:06.760><c> the</c><00:25:06.880><c> world</c><00:25:07.760><c> that</c><00:25:07.960><c> really</c><00:25:08.200><c> is</c>

00:25:08.310 --> 00:25:08.320 align:start position:0%
want to see in the world that really is
 

00:25:08.320 --> 00:25:10.750 align:start position:0%
want to see in the world that really is
a<00:25:08.440><c> good</c><00:25:08.640><c> one</c><00:25:09.440><c> right</c><00:25:09.919><c> it</c><00:25:10.039><c> is</c><00:25:10.159><c> a</c><00:25:10.279><c> good</c><00:25:10.440><c> one</c><00:25:10.600><c> you</c>

00:25:10.750 --> 00:25:10.760 align:start position:0%
a good one right it is a good one you
 

00:25:10.760 --> 00:25:12.269 align:start position:0%
a good one right it is a good one you
have<00:25:10.880><c> to</c><00:25:11.080><c> think</c><00:25:11.440><c> really</c><00:25:11.799><c> hard</c><00:25:12.080><c> if</c><00:25:12.159><c> you're</c>

00:25:12.269 --> 00:25:12.279 align:start position:0%
have to think really hard if you're
 

00:25:12.279 --> 00:25:14.350 align:start position:0%
have to think really hard if you're
going<00:25:12.360><c> to</c><00:25:12.520><c> argue</c><00:25:12.840><c> with</c><00:25:13.039><c> that</c><00:25:13.679><c> and</c><00:25:13.840><c> by</c><00:25:13.960><c> the</c><00:25:14.080><c> time</c>

00:25:14.350 --> 00:25:14.360 align:start position:0%
going to argue with that and by the time
 

00:25:14.360 --> 00:25:15.710 align:start position:0%
going to argue with that and by the time
you<00:25:14.440><c> are</c><00:25:14.559><c> thinking</c><00:25:14.919><c> that</c><00:25:15.120><c> hard</c><00:25:15.440><c> you're</c>

00:25:15.710 --> 00:25:15.720 align:start position:0%
you are thinking that hard you're
 

00:25:15.720 --> 00:25:17.430 align:start position:0%
you are thinking that hard you're
probably<00:25:16.080><c> taking</c><00:25:16.320><c> a</c><00:25:16.440><c> moral</c><00:25:16.799><c> position</c><00:25:17.240><c> rather</c>

00:25:17.430 --> 00:25:17.440 align:start position:0%
probably taking a moral position rather
 

00:25:17.440 --> 00:25:20.070 align:start position:0%
probably taking a moral position rather
than<00:25:17.559><c> a</c><00:25:17.679><c> self-interested</c><00:25:18.640><c> one</c><00:25:19.640><c> maybe</c><00:25:19.919><c> that's</c>

00:25:20.070 --> 00:25:20.080 align:start position:0%
than a self-interested one maybe that's
 

00:25:20.080 --> 00:25:25.230 align:start position:0%
than a self-interested one maybe that's
a<00:25:20.200><c> good</c><00:25:20.399><c> one</c><00:25:21.320><c> maybe</c><00:25:21.600><c> it's</c><00:25:22.320><c> not</c><00:25:23.320><c> right</c><00:25:24.039><c> so</c><00:25:25.039><c> at</c>

00:25:25.230 --> 00:25:25.240 align:start position:0%
a good one maybe it's not right so at
 

00:25:25.240 --> 00:25:27.430 align:start position:0%
a good one maybe it's not right so at
some<00:25:25.559><c> point</c><00:25:26.080><c> you</c><00:25:26.360><c> get</c><00:25:26.559><c> into</c><00:25:26.840><c> a</c><00:25:27.000><c> position</c><00:25:27.320><c> where</c>

00:25:27.430 --> 00:25:27.440 align:start position:0%
some point you get into a position where
 

00:25:27.440 --> 00:25:29.230 align:start position:0%
some point you get into a position where
if<00:25:27.520><c> you're</c><00:25:27.679><c> messaging</c><00:25:28.080><c> is</c><00:25:28.399><c> sufficiently</c>

00:25:29.230 --> 00:25:29.240 align:start position:0%
if you're messaging is sufficiently
 

00:25:29.240 --> 00:25:32.950 align:start position:0%
if you're messaging is sufficiently
Universal<00:25:30.240><c> it</c><00:25:30.480><c> becomes</c><00:25:31.120><c> kind</c><00:25:31.279><c> of</c><00:25:31.520><c> like</c><00:25:31.960><c> this</c>

00:25:32.950 --> 00:25:32.960 align:start position:0%
Universal it becomes kind of like this
 

00:25:32.960 --> 00:25:35.230 align:start position:0%
Universal it becomes kind of like this
it<00:25:33.120><c> doesn't</c><00:25:33.960><c> necessarily</c><00:25:34.520><c> have</c><00:25:34.640><c> a</c><00:25:34.880><c> simple</c>

00:25:35.230 --> 00:25:35.240 align:start position:0%
it doesn't necessarily have a simple
 

00:25:35.240 --> 00:25:37.510 align:start position:0%
it doesn't necessarily have a simple
meaning<00:25:35.640><c> anymore</c><00:25:36.480><c> because</c><00:25:36.720><c> the</c><00:25:36.880><c> phrase</c><00:25:37.200><c> is</c>

00:25:37.510 --> 00:25:37.520 align:start position:0%
meaning anymore because the phrase is
 

00:25:37.520 --> 00:25:39.909 align:start position:0%
meaning anymore because the phrase is
completely<00:25:38.200><c> embedded</c><00:25:39.000><c> in</c><00:25:39.120><c> a</c><00:25:39.320><c> matrix</c><00:25:39.720><c> of</c>

00:25:39.909 --> 00:25:39.919 align:start position:0%
completely embedded in a matrix of
 

00:25:39.919 --> 00:25:43.549 align:start position:0%
completely embedded in a matrix of
beliefs<00:25:40.679><c> history</c><00:25:41.799><c> experience</c><00:25:42.799><c> uh</c><00:25:42.960><c> the</c><00:25:43.120><c> whole</c>

00:25:43.549 --> 00:25:43.559 align:start position:0%
beliefs history experience uh the whole
 

00:25:43.559 --> 00:25:45.430 align:start position:0%
beliefs history experience uh the whole
social<00:25:43.960><c> structure</c><00:25:44.480><c> that</c><00:25:44.600><c> gave</c><00:25:44.840><c> rise</c><00:25:45.039><c> to</c><00:25:45.200><c> the</c>

00:25:45.430 --> 00:25:45.440 align:start position:0%
social structure that gave rise to the
 

00:25:45.440 --> 00:25:48.389 align:start position:0%
social structure that gave rise to the
Innovation<00:25:46.440><c> all</c><00:25:46.600><c> of</c><00:25:46.760><c> this</c><00:25:46.919><c> stuff</c><00:25:47.200><c> gets</c><00:25:48.039><c> in</c>

00:25:48.389 --> 00:25:48.399 align:start position:0%
Innovation all of this stuff gets in
 

00:25:48.399 --> 00:25:51.029 align:start position:0%
Innovation all of this stuff gets in
mesed<00:25:49.279><c> in</c><00:25:49.520><c> these</c><00:25:49.760><c> phrases</c><00:25:50.320><c> in</c><00:25:50.520><c> meshed</c><00:25:50.799><c> in</c><00:25:50.919><c> the</c>

00:25:51.029 --> 00:25:51.039 align:start position:0%
mesed in these phrases in meshed in the
 

00:25:51.039 --> 00:25:53.190 align:start position:0%
mesed in these phrases in meshed in the
logos<00:25:51.760><c> think</c><00:25:51.880><c> of</c><00:25:52.000><c> the</c><00:25:52.120><c> Olympic</c>

00:25:53.190 --> 00:25:53.200 align:start position:0%
logos think of the Olympic
 

00:25:53.200 --> 00:25:55.990 align:start position:0%
logos think of the Olympic
rings<00:25:54.200><c> right</c><00:25:54.520><c> it</c><00:25:54.679><c> triggers</c><00:25:55.120><c> a</c><00:25:55.320><c> whole</c><00:25:55.640><c> bunch</c><00:25:55.840><c> of</c>

00:25:55.990 --> 00:25:56.000 align:start position:0%
rings right it triggers a whole bunch of
 

00:25:56.000 --> 00:25:58.789 align:start position:0%
rings right it triggers a whole bunch of
semantic<00:25:56.799><c> associations</c><00:25:57.799><c> competition</c>

00:25:58.789 --> 00:25:58.799 align:start position:0%
semantic associations competition
 

00:25:58.799 --> 00:26:01.230 align:start position:0%
semantic associations competition
Global<00:25:59.200><c> Community</c><00:25:59.840><c> enormously</c><00:26:00.520><c> powerful</c>

00:26:01.230 --> 00:26:01.240 align:start position:0%
Global Community enormously powerful
 

00:26:01.240 --> 00:26:03.549 align:start position:0%
Global Community enormously powerful
athletes<00:26:02.240><c> you</c><00:26:02.399><c> know</c><00:26:02.720><c> the</c><00:26:02.919><c> history</c><00:26:03.279><c> of</c><00:26:03.399><c> the</c>

00:26:03.549 --> 00:26:03.559 align:start position:0%
athletes you know the history of the
 

00:26:03.559 --> 00:26:05.950 align:start position:0%
athletes you know the history of the
Olympics<00:26:04.200><c> something</c><00:26:04.520><c> about</c><00:26:04.760><c> Greece</c><00:26:05.200><c> maybe</c>

00:26:05.950 --> 00:26:05.960 align:start position:0%
Olympics something about Greece maybe
 

00:26:05.960 --> 00:26:08.630 align:start position:0%
Olympics something about Greece maybe
it's<00:26:06.080><c> all</c><00:26:06.320><c> embedded</c><00:26:06.760><c> in</c><00:26:07.000><c> that</c><00:26:07.559><c> right</c><00:26:08.559><c> what</c>

00:26:08.630 --> 00:26:08.640 align:start position:0%
it's all embedded in that right what
 

00:26:08.640 --> 00:26:11.310 align:start position:0%
it's all embedded in that right what
does<00:26:08.799><c> that</c><00:26:08.919><c> ethereum</c><00:26:09.360><c> logo</c><00:26:09.679><c> actually</c><00:26:10.320><c> mean</c>

00:26:11.310 --> 00:26:11.320 align:start position:0%
does that ethereum logo actually mean
 

00:26:11.320 --> 00:26:15.510 align:start position:0%
does that ethereum logo actually mean
right<00:26:11.520><c> now</c><00:26:12.120><c> not</c><00:26:12.480><c> very</c><00:26:12.799><c> much</c><00:26:13.720><c> to</c><00:26:13.960><c> most</c><00:26:14.520><c> people</c>

00:26:15.510 --> 00:26:15.520 align:start position:0%
right now not very much to most people
 

00:26:15.520 --> 00:26:17.669 align:start position:0%
right now not very much to most people
but<00:26:15.679><c> to</c><00:26:15.840><c> a</c><00:26:16.000><c> small</c><00:26:16.360><c> community</c><00:26:16.799><c> of</c><00:26:16.960><c> people</c><00:26:17.559><c> it</c>

00:26:17.669 --> 00:26:17.679 align:start position:0%
but to a small community of people it
 

00:26:17.679 --> 00:26:19.990 align:start position:0%
but to a small community of people it
means<00:26:18.080><c> this</c><00:26:18.360><c> extremely</c><00:26:19.039><c> high</c><00:26:19.320><c> ideal</c><00:26:19.799><c> about</c>

00:26:19.990 --> 00:26:20.000 align:start position:0%
means this extremely high ideal about
 

00:26:20.000 --> 00:26:22.029 align:start position:0%
means this extremely high ideal about
the<00:26:20.080><c> kind</c><00:26:20.240><c> of</c><00:26:20.360><c> world</c><00:26:20.600><c> that</c><00:26:20.679><c> we'd</c><00:26:20.840><c> like</c><00:26:21.000><c> to</c><00:26:21.120><c> live</c>

00:26:22.029 --> 00:26:22.039 align:start position:0%
the kind of world that we'd like to live
 

00:26:22.039 --> 00:26:24.549 align:start position:0%
the kind of world that we'd like to live
in<00:26:23.039><c> how</c><00:26:23.159><c> do</c><00:26:23.279><c> we</c><00:26:23.440><c> teach</c><00:26:23.679><c> more</c><00:26:23.960><c> people</c><00:26:24.320><c> that</c>

00:26:24.549 --> 00:26:24.559 align:start position:0%
in how do we teach more people that
 

00:26:24.559 --> 00:26:27.110 align:start position:0%
in how do we teach more people that
that's<00:26:24.760><c> what</c><00:26:24.960><c> that</c><00:26:25.120><c> logo</c><00:26:25.640><c> means</c><00:26:26.640><c> right</c>

00:26:27.110 --> 00:26:27.120 align:start position:0%
that's what that logo means right
 

00:26:27.120 --> 00:26:28.750 align:start position:0%
that's what that logo means right
strategic<00:26:27.640><c> communication</c>

00:26:28.750 --> 00:26:28.760 align:start position:0%
strategic communication
 

00:26:28.760 --> 00:26:30.350 align:start position:0%
strategic communication
every<00:26:29.039><c> single</c><00:26:29.399><c> bug</c>

00:26:30.350 --> 00:26:30.360 align:start position:0%
every single bug
 

00:26:30.360 --> 00:26:32.789 align:start position:0%
every single bug
report<00:26:31.360><c> has</c><00:26:31.480><c> to</c><00:26:31.640><c> be</c><00:26:31.799><c> handled</c><00:26:32.159><c> in</c><00:26:32.240><c> a</c><00:26:32.399><c> way</c><00:26:32.600><c> that</c>

00:26:32.789 --> 00:26:32.799 align:start position:0%
report has to be handled in a way that
 

00:26:32.799 --> 00:26:34.750 align:start position:0%
report has to be handled in a way that
eventually<00:26:33.279><c> teaches</c><00:26:33.760><c> people</c><00:26:34.360><c> yeah</c><00:26:34.520><c> when</c><00:26:34.640><c> you</c>

00:26:34.750 --> 00:26:34.760 align:start position:0%
eventually teaches people yeah when you
 

00:26:34.760 --> 00:26:37.110 align:start position:0%
eventually teaches people yeah when you
see<00:26:35.000><c> that</c><00:26:35.200><c> symbol</c><00:26:35.600><c> it's</c><00:26:35.679><c> a</c><00:26:35.799><c> square</c><00:26:36.120><c> deal</c><00:26:36.960><c> it's</c>

00:26:37.110 --> 00:26:37.120 align:start position:0%
see that symbol it's a square deal it's
 

00:26:37.120 --> 00:26:38.669 align:start position:0%
see that symbol it's a square deal it's
the<00:26:37.279><c> real</c><00:26:37.520><c> deal</c><00:26:38.000><c> they're</c><00:26:38.159><c> not</c><00:26:38.279><c> going</c><00:26:38.399><c> to</c><00:26:38.480><c> mess</c>

00:26:38.669 --> 00:26:38.679 align:start position:0%
the real deal they're not going to mess
 

00:26:38.679 --> 00:26:41.789 align:start position:0%
the real deal they're not going to mess
you<00:26:38.840><c> around</c><00:26:39.240><c> it's</c><00:26:39.559><c> the</c><00:26:39.760><c> right</c><00:26:40.000><c> thing</c><00:26:40.159><c> to</c><00:26:40.799><c> do</c>

00:26:41.789 --> 00:26:41.799 align:start position:0%
you around it's the right thing to do
 

00:26:41.799 --> 00:26:43.230 align:start position:0%
you around it's the right thing to do
and<00:26:42.200><c> that</c><00:26:42.399><c> is</c><00:26:42.520><c> something</c><00:26:42.799><c> that</c><00:26:42.960><c> has</c><00:26:43.080><c> to</c>

00:26:43.230 --> 00:26:43.240 align:start position:0%
and that is something that has to
 

00:26:43.240 --> 00:26:45.149 align:start position:0%
and that is something that has to
percolate<00:26:43.880><c> right</c><00:26:44.080><c> through</c><00:26:44.720><c> not</c><00:26:44.919><c> just</c><00:26:45.039><c> the</c>

00:26:45.149 --> 00:26:45.159 align:start position:0%
percolate right through not just the
 

00:26:45.159 --> 00:26:47.549 align:start position:0%
percolate right through not just the
organization<00:26:45.760><c> but</c><00:26:45.880><c> also</c><00:26:46.039><c> the</c><00:26:46.159><c> user</c><00:26:46.559><c> Community</c>

00:26:47.549 --> 00:26:47.559 align:start position:0%
organization but also the user Community
 

00:26:47.559 --> 00:26:48.909 align:start position:0%
organization but also the user Community
it's<00:26:47.720><c> about</c>

00:26:48.909 --> 00:26:48.919 align:start position:0%
it's about
 

00:26:48.919 --> 00:26:52.630 align:start position:0%
it's about
values<00:26:49.919><c> now</c><00:26:50.600><c> this</c><00:26:51.480><c> is</c><00:26:51.760><c> the</c><00:26:51.960><c> best</c><00:26:52.279><c> book</c><00:26:52.440><c> in</c><00:26:52.520><c> the</c>

00:26:52.630 --> 00:26:52.640 align:start position:0%
values now this is the best book in the
 

00:26:52.640 --> 00:26:55.350 align:start position:0%
values now this is the best book in the
world<00:26:52.880><c> on</c><00:26:53.080><c> strategic</c><00:26:54.000><c> Communications</c><00:26:55.000><c> right</c>

00:26:55.350 --> 00:26:55.360 align:start position:0%
world on strategic Communications right
 

00:26:55.360 --> 00:26:57.590 align:start position:0%
world on strategic Communications right
I<00:26:55.559><c> apologize</c><00:26:56.200><c> for</c><00:26:56.360><c> its</c><00:26:56.559><c> name</c><00:26:57.000><c> I</c><00:26:57.120><c> apologize</c>

00:26:57.590 --> 00:26:57.600 align:start position:0%
I apologize for its name I apologize
 

00:26:57.600 --> 00:26:59.870 align:start position:0%
I apologize for its name I apologize
even<00:26:57.720><c> more</c><00:26:57.880><c> for</c><00:26:58.000><c> its</c><00:26:58.360><c> content</c><00:26:59.279><c> it</c><00:26:59.440><c> is</c>

00:26:59.870 --> 00:26:59.880 align:start position:0%
even more for its content it is
 

00:26:59.880 --> 00:27:02.549 align:start position:0%
even more for its content it is
hilariously<00:27:00.960><c> offensive</c><00:27:01.960><c> it's</c><00:27:02.039><c> a</c><00:27:02.200><c> product</c><00:27:02.440><c> of</c>

00:27:02.549 --> 00:27:02.559 align:start position:0%
hilariously offensive it's a product of
 

00:27:02.559 --> 00:27:05.590 align:start position:0%
hilariously offensive it's a product of
the<00:27:02.679><c> 1970s</c><00:27:03.600><c> 1960s</c><00:27:04.320><c> When</c><00:27:04.440><c> It</c><00:27:04.520><c> Was</c><00:27:04.679><c> Written</c><00:27:05.440><c> it's</c>

00:27:05.590 --> 00:27:05.600 align:start position:0%
the 1970s 1960s When It Was Written it's
 

00:27:05.600 --> 00:27:07.950 align:start position:0%
the 1970s 1960s When It Was Written it's
a<00:27:05.760><c> bunch</c><00:27:05.960><c> of</c><00:27:06.200><c> folk</c><00:27:06.600><c> tales</c><00:27:07.080><c> by</c><00:27:07.200><c> an</c><00:27:07.320><c> advertising</c>

00:27:07.950 --> 00:27:07.960 align:start position:0%
a bunch of folk tales by an advertising
 

00:27:07.960 --> 00:27:10.710 align:start position:0%
a bunch of folk tales by an advertising
executive<00:27:08.399><c> in</c><00:27:08.520><c> America</c><00:27:08.880><c> called</c><00:27:09.080><c> Bob</c><00:27:09.559><c> PRK</c><00:27:10.559><c> and</c>

00:27:10.710 --> 00:27:10.720 align:start position:0%
executive in America called Bob PRK and
 

00:27:10.720 --> 00:27:13.070 align:start position:0%
executive in America called Bob PRK and
Bob<00:27:10.960><c> pran</c><00:27:11.440><c> was</c><00:27:11.600><c> an</c><00:27:11.840><c> honest</c><00:27:12.440><c> advertising</c>

00:27:13.070 --> 00:27:13.080 align:start position:0%
Bob pran was an honest advertising
 

00:27:13.080 --> 00:27:14.830 align:start position:0%
Bob pran was an honest advertising
executive<00:27:13.559><c> who</c><00:27:13.760><c> hated</c><00:27:14.039><c> lying</c><00:27:14.399><c> to</c><00:27:14.559><c> the</c><00:27:14.640><c> people</c>

00:27:14.830 --> 00:27:14.840 align:start position:0%
executive who hated lying to the people
 

00:27:14.840 --> 00:27:17.389 align:start position:0%
executive who hated lying to the people
that<00:27:14.919><c> were</c><00:27:15.080><c> buying</c><00:27:15.480><c> things</c><00:27:16.480><c> so</c><00:27:16.640><c> it's</c><00:27:16.799><c> a</c><00:27:17.000><c> whole</c>

00:27:17.389 --> 00:27:17.399 align:start position:0%
that were buying things so it's a whole
 

00:27:17.399 --> 00:27:20.230 align:start position:0%
that were buying things so it's a whole
bunch<00:27:17.679><c> of</c><00:27:17.880><c> stories</c><00:27:18.840><c> about</c><00:27:19.159><c> how</c><00:27:19.360><c> Bob</c><00:27:19.600><c> prakan</c>

00:27:20.230 --> 00:27:20.240 align:start position:0%
bunch of stories about how Bob prakan
 

00:27:20.240 --> 00:27:23.510 align:start position:0%
bunch of stories about how Bob prakan
sold<00:27:20.840><c> Things</c><00:27:21.279><c> based</c><00:27:21.520><c> on</c><00:27:21.679><c> telling</c><00:27:22.000><c> the</c><00:27:22.520><c> truth</c>

00:27:23.510 --> 00:27:23.520 align:start position:0%
sold Things based on telling the truth
 

00:27:23.520 --> 00:27:25.590 align:start position:0%
sold Things based on telling the truth
and<00:27:24.159><c> because</c><00:27:24.440><c> the</c><00:27:24.559><c> book</c><00:27:24.720><c> was</c><00:27:24.840><c> written</c><00:27:25.080><c> on</c><00:27:25.200><c> a</c>

00:27:25.590 --> 00:27:25.600 align:start position:0%
and because the book was written on a
 

00:27:25.600 --> 00:27:27.789 align:start position:0%
and because the book was written on a
bet<00:27:26.600><c> he</c><00:27:26.760><c> had</c><00:27:26.880><c> a</c><00:27:27.000><c> bet</c><00:27:27.240><c> that</c><00:27:27.360><c> he</c><00:27:27.440><c> could</c><00:27:27.559><c> tell</c>

00:27:27.789 --> 00:27:27.799 align:start position:0%
bet he had a bet that he could tell
 

00:27:27.799 --> 00:27:30.789 align:start position:0%
bet he had a bet that he could tell
Christian<00:27:28.320><c> themed</c><00:27:28.600><c> advertising</c><00:27:29.520><c> book</c><00:27:30.520><c> so</c><00:27:30.679><c> he</c>

00:27:30.789 --> 00:27:30.799 align:start position:0%
Christian themed advertising book so he
 

00:27:30.799 --> 00:27:32.230 align:start position:0%
Christian themed advertising book so he
wrote<00:27:31.000><c> a</c><00:27:31.120><c> Christian</c><00:27:31.440><c> themed</c><00:27:31.720><c> advertising</c>

00:27:32.230 --> 00:27:32.240 align:start position:0%
wrote a Christian themed advertising
 

00:27:32.240 --> 00:27:33.830 align:start position:0%
wrote a Christian themed advertising
book<00:27:32.360><c> and</c><00:27:32.440><c> turned</c><00:27:32.640><c> it</c><00:27:32.720><c> into</c><00:27:32.880><c> a</c><00:27:33.000><c> best</c><00:27:33.159><c> seller</c>

00:27:33.830 --> 00:27:33.840 align:start position:0%
book and turned it into a best seller
 

00:27:33.840 --> 00:27:35.389 align:start position:0%
book and turned it into a best seller
which<00:27:34.000><c> is</c><00:27:34.159><c> kind</c><00:27:34.279><c> of</c><00:27:34.399><c> an</c><00:27:34.600><c> example</c><00:27:35.080><c> of</c><00:27:35.200><c> the</c>

00:27:35.389 --> 00:27:35.399 align:start position:0%
which is kind of an example of the
 

00:27:35.399 --> 00:27:37.590 align:start position:0%
which is kind of an example of the
master<00:27:35.679><c> of</c><00:27:35.840><c> advertising</c><00:27:36.799><c> demonstrating</c><00:27:37.399><c> his</c>

00:27:37.590 --> 00:27:37.600 align:start position:0%
master of advertising demonstrating his
 

00:27:37.600 --> 00:27:39.789 align:start position:0%
master of advertising demonstrating his
capability<00:27:38.600><c> even</c><00:27:38.799><c> with</c><00:27:38.919><c> a</c><00:27:39.039><c> handicap</c><00:27:39.559><c> like</c>

00:27:39.789 --> 00:27:39.799 align:start position:0%
capability even with a handicap like
 

00:27:39.799 --> 00:27:41.230 align:start position:0%
capability even with a handicap like
that<00:27:40.200><c> he</c><00:27:40.320><c> could</c><00:27:40.480><c> produce</c><00:27:40.720><c> an</c><00:27:40.880><c> amazing</c>

00:27:41.230 --> 00:27:41.240 align:start position:0%
that he could produce an amazing
 

00:27:41.240 --> 00:27:43.029 align:start position:0%
that he could produce an amazing
advertising<00:27:41.679><c> book</c><00:27:42.200><c> it's</c><00:27:42.399><c> normally</c><00:27:42.720><c> sold</c>

00:27:43.029 --> 00:27:43.039 align:start position:0%
advertising book it's normally sold
 

00:27:43.039 --> 00:27:45.350 align:start position:0%
advertising book it's normally sold
under<00:27:43.240><c> the</c><00:27:43.320><c> name</c><00:27:43.480><c> prian</c><00:27:44.080><c> Testament</c><00:27:45.080><c> but</c><00:27:45.279><c> if</c>

00:27:45.350 --> 00:27:45.360 align:start position:0%
under the name prian Testament but if
 

00:27:45.360 --> 00:27:46.389 align:start position:0%
under the name prian Testament but if
you're<00:27:45.519><c> looking</c><00:27:45.760><c> for</c><00:27:45.919><c> it</c><00:27:46.039><c> it's</c><00:27:46.159><c> usually</c>

00:27:46.389 --> 00:27:46.399 align:start position:0%
you're looking for it it's usually
 

00:27:46.399 --> 00:27:48.230 align:start position:0%
you're looking for it it's usually
easier<00:27:46.640><c> to</c><00:27:46.720><c> find</c><00:27:46.919><c> as</c><00:27:47.120><c> Christ</c><00:27:47.360><c> was</c><00:27:47.480><c> an</c><00:27:47.600><c> adman</c>

00:27:48.230 --> 00:27:48.240 align:start position:0%
easier to find as Christ was an adman
 

00:27:48.240 --> 00:27:50.549 align:start position:0%
easier to find as Christ was an adman
you<00:27:48.320><c> can</c><00:27:48.519><c> only</c><00:27:48.799><c> find</c><00:27:49.000><c> it</c><00:27:49.200><c> used</c><00:27:49.840><c> it's</c><00:27:50.200><c> very</c>

00:27:50.549 --> 00:27:50.559 align:start position:0%
you can only find it used it's very
 

00:27:50.559 --> 00:27:52.750 align:start position:0%
you can only find it used it's very
scarce<00:27:51.200><c> get</c><00:27:51.440><c> hold</c><00:27:51.600><c> of</c><00:27:51.679><c> a</c><00:27:51.840><c> copy</c><00:27:52.200><c> read</c><00:27:52.399><c> it</c><00:27:52.600><c> pass</c>

00:27:52.750 --> 00:27:52.760 align:start position:0%
scarce get hold of a copy read it pass
 

00:27:52.760 --> 00:27:54.389 align:start position:0%
scarce get hold of a copy read it pass
it<00:27:52.919><c> around</c><00:27:53.360><c> somebody</c><00:27:53.720><c> scan</c><00:27:53.960><c> it</c><00:27:54.039><c> and</c><00:27:54.159><c> make</c><00:27:54.279><c> a</c>

00:27:54.389 --> 00:27:54.399 align:start position:0%
it around somebody scan it and make a
 

00:27:54.399 --> 00:27:56.470 align:start position:0%
it around somebody scan it and make a
PDF<00:27:54.760><c> I</c><00:27:54.840><c> think</c><00:27:55.159><c> I</c><00:27:55.240><c> think</c><00:27:55.360><c> he's</c>

00:27:56.470 --> 00:27:56.480 align:start position:0%
PDF I think I think he's
 

00:27:56.480 --> 00:28:00.630 align:start position:0%
PDF I think I think he's
dead<00:27:57.480><c> so</c><00:27:58.519><c> right</c><00:27:59.519><c> strategic</c><00:28:00.000><c> Communications</c>

00:28:00.630 --> 00:28:00.640 align:start position:0%
dead so right strategic Communications
 

00:28:00.640 --> 00:28:03.029 align:start position:0%
dead so right strategic Communications
in<00:28:00.840><c> this</c><00:28:01.000><c> kind</c><00:28:01.120><c> of</c><00:28:01.399><c> mode</c><00:28:02.399><c> yes</c><00:28:02.600><c> it</c><00:28:02.760><c> has</c><00:28:02.880><c> been</c>

00:28:03.029 --> 00:28:03.039 align:start position:0%
in this kind of mode yes it has been
 

00:28:03.039 --> 00:28:05.110 align:start position:0%
in this kind of mode yes it has been
used<00:28:03.279><c> for</c><00:28:03.519><c> advertising</c><00:28:04.399><c> but</c><00:28:04.519><c> it's</c><00:28:04.720><c> also</c><00:28:04.960><c> the</c>

00:28:05.110 --> 00:28:05.120 align:start position:0%
used for advertising but it's also the
 

00:28:05.120 --> 00:28:07.549 align:start position:0%
used for advertising but it's also the
core<00:28:05.399><c> DNA</c><00:28:05.799><c> of</c><00:28:05.880><c> social</c><00:28:06.200><c> change</c><00:28:06.559><c> movements</c>

00:28:07.549 --> 00:28:07.559 align:start position:0%
core DNA of social change movements
 

00:28:07.559 --> 00:28:08.950 align:start position:0%
core DNA of social change movements
right<00:28:07.760><c> the</c><00:28:07.840><c> free</c><00:28:08.080><c> software</c><00:28:08.480><c> movement</c><00:28:08.760><c> is</c>

00:28:08.950 --> 00:28:08.960 align:start position:0%
right the free software movement is
 

00:28:08.960 --> 00:28:11.110 align:start position:0%
right the free software movement is
essentially<00:28:09.360><c> a</c><00:28:09.480><c> strategic</c><00:28:09.960><c> communications</c>

00:28:11.110 --> 00:28:11.120 align:start position:0%
essentially a strategic communications
 

00:28:11.120 --> 00:28:12.950 align:start position:0%
essentially a strategic communications
project<00:28:12.120><c> it's</c><00:28:12.320><c> just</c><00:28:12.480><c> that</c><00:28:12.640><c> one</c><00:28:12.760><c> of</c><00:28:12.840><c> the</c>

00:28:12.950 --> 00:28:12.960 align:start position:0%
project it's just that one of the
 

00:28:12.960 --> 00:28:14.870 align:start position:0%
project it's just that one of the
communications<00:28:13.600><c> that</c><00:28:13.720><c> we</c><00:28:13.840><c> want</c><00:28:14.000><c> from</c><00:28:14.279><c> people</c>

00:28:14.870 --> 00:28:14.880 align:start position:0%
communications that we want from people
 

00:28:14.880 --> 00:28:17.830 align:start position:0%
communications that we want from people
is<00:28:15.000><c> that</c><00:28:15.200><c> they</c><00:28:15.399><c> emit</c><00:28:15.799><c> free</c><00:28:16.159><c> code</c><00:28:16.440><c> as</c><00:28:16.559><c> a</c>

00:28:17.830 --> 00:28:17.840 align:start position:0%
is that they emit free code as a
 

00:28:17.840 --> 00:28:20.549 align:start position:0%
is that they emit free code as a
communication<00:28:18.840><c> right</c><00:28:19.200><c> I</c><00:28:19.559><c> attach</c><00:28:19.880><c> the</c><00:28:20.000><c> GPL</c><00:28:20.399><c> to</c>

00:28:20.549 --> 00:28:20.559 align:start position:0%
communication right I attach the GPL to
 

00:28:20.559 --> 00:28:23.310 align:start position:0%
communication right I attach the GPL to
my<00:28:20.720><c> work</c><00:28:21.279><c> that's</c><00:28:21.519><c> my</c><00:28:21.679><c> communication</c><00:28:22.279><c> with</c><00:28:22.440><c> the</c>

00:28:23.310 --> 00:28:23.320 align:start position:0%
my work that's my communication with the
 

00:28:23.320 --> 00:28:26.230 align:start position:0%
my work that's my communication with the
world<00:28:24.320><c> so</c><00:28:24.840><c> let's</c><00:28:25.039><c> wrap</c><00:28:25.320><c> this</c><00:28:25.480><c> up</c><00:28:25.760><c> and</c><00:28:26.000><c> go</c><00:28:26.120><c> to</c>

00:28:26.230 --> 00:28:26.240 align:start position:0%
world so let's wrap this up and go to
 

00:28:26.240 --> 00:28:29.190 align:start position:0%
world so let's wrap this up and go to
the<00:28:26.519><c> pop</c><00:28:27.519><c> fully</c><00:28:27.840><c> General</c><00:28:28.120><c> eniz</c><00:28:28.480><c> communication</c>

00:28:29.190 --> 00:28:29.200 align:start position:0%
the pop fully General eniz communication
 

00:28:29.200 --> 00:28:30.789 align:start position:0%
the pop fully General eniz communication
Coke<00:28:29.480><c> is</c><00:28:29.640><c> It</c><00:28:29.880><c> Be</c><00:28:30.039><c> the</c><00:28:30.120><c> Change</c><00:28:30.360><c> you</c><00:28:30.480><c> want</c><00:28:30.600><c> to</c><00:28:30.679><c> see</c>

00:28:30.789 --> 00:28:30.799 align:start position:0%
Coke is It Be the Change you want to see
 

00:28:30.799 --> 00:28:34.430 align:start position:0%
Coke is It Be the Change you want to see
in<00:28:30.919><c> the</c><00:28:31.039><c> world</c><00:28:32.000><c> rare</c><00:28:32.519><c> this</c><00:28:32.640><c> is</c><00:28:32.960><c> not</c><00:28:33.440><c> our</c><00:28:33.919><c> goal</c>

00:28:34.430 --> 00:28:34.440 align:start position:0%
in the world rare this is not our goal
 

00:28:34.440 --> 00:28:35.990 align:start position:0%
in the world rare this is not our goal
if<00:28:34.519><c> we</c><00:28:34.760><c> happen</c><00:28:35.000><c> to</c><00:28:35.159><c> get</c><00:28:35.320><c> one</c><00:28:35.440><c> of</c><00:28:35.640><c> those</c><00:28:35.880><c> that</c>

00:28:35.990 --> 00:28:36.000 align:start position:0%
if we happen to get one of those that
 

00:28:36.000 --> 00:28:38.630 align:start position:0%
if we happen to get one of those that
would<00:28:36.159><c> be</c><00:28:36.360><c> amazing</c><00:28:37.279><c> don't</c><00:28:37.600><c> count</c><00:28:37.840><c> on</c><00:28:37.960><c> it</c><00:28:38.399><c> don't</c>

00:28:38.630 --> 00:28:38.640 align:start position:0%
would be amazing don't count on it don't
 

00:28:38.640 --> 00:28:40.789 align:start position:0%
would be amazing don't count on it don't
necessarily<00:28:39.200><c> strive</c><00:28:39.679><c> for</c><00:28:39.880><c> it</c><00:28:40.440><c> those</c><00:28:40.600><c> things</c>

00:28:40.789 --> 00:28:40.799 align:start position:0%
necessarily strive for it those things
 

00:28:40.799 --> 00:28:43.430 align:start position:0%
necessarily strive for it those things
are<00:28:41.360><c> literally</c><00:28:42.360><c> you</c><00:28:42.480><c> know</c><00:28:42.640><c> there</c><00:28:42.760><c> are</c><00:28:43.039><c> four</c><00:28:43.279><c> or</c>

00:28:43.430 --> 00:28:43.440 align:start position:0%
are literally you know there are four or
 

00:28:43.440 --> 00:28:44.950 align:start position:0%
are literally you know there are four or
five<00:28:43.640><c> dozen</c><00:28:43.919><c> of</c><00:28:44.000><c> them</c><00:28:44.159><c> in</c><00:28:44.240><c> the</c><00:28:44.320><c> culture</c><00:28:44.640><c> at</c><00:28:44.760><c> any</c>

00:28:44.950 --> 00:28:44.960 align:start position:0%
five dozen of them in the culture at any
 

00:28:44.960 --> 00:28:48.230 align:start position:0%
five dozen of them in the culture at any
given<00:28:45.320><c> time</c><00:28:46.200><c> they're</c><00:28:46.559><c> they're</c><00:28:46.760><c> not</c><00:28:47.240><c> common</c>

00:28:48.230 --> 00:28:48.240 align:start position:0%
given time they're they're not common
 

00:28:48.240 --> 00:28:50.389 align:start position:0%
given time they're they're not common
All<00:28:48.399><c> You</c><00:28:48.519><c> Need</c><00:28:48.720><c> Is</c><00:28:48.960><c> Love</c><00:28:49.880><c> who's</c><00:28:50.039><c> going</c><00:28:50.159><c> to</c><00:28:50.279><c> say</c>

00:28:50.389 --> 00:28:50.399 align:start position:0%
All You Need Is Love who's going to say
 

00:28:50.399 --> 00:28:51.389 align:start position:0%
All You Need Is Love who's going to say
something<00:28:50.640><c> is</c>

00:28:51.389 --> 00:28:51.399 align:start position:0%
something is
 

00:28:51.399 --> 00:28:53.750 align:start position:0%
something is
perfect<00:28:52.399><c> getting</c><00:28:52.640><c> into</c><00:28:52.880><c> a</c><00:28:53.039><c> position</c><00:28:53.519><c> where</c>

00:28:53.750 --> 00:28:53.760 align:start position:0%
perfect getting into a position where
 

00:28:53.760 --> 00:28:56.110 align:start position:0%
perfect getting into a position where
you've<00:28:54.039><c> got</c><00:28:54.399><c> 10</c><00:28:54.840><c> people</c><00:28:55.200><c> to</c><00:28:55.720><c> understand</c><00:28:56.000><c> what</c>

00:28:56.110 --> 00:28:56.120 align:start position:0%
you've got 10 people to understand what
 

00:28:56.120 --> 00:28:57.269 align:start position:0%
you've got 10 people to understand what
it<00:28:56.240><c> is</c><00:28:56.399><c> that</c><00:28:56.519><c> you</c><00:28:56.600><c> mean</c><00:28:56.840><c> when</c><00:28:56.960><c> you</c><00:28:57.080><c> say</c>

00:28:57.269 --> 00:28:57.279 align:start position:0%
it is that you mean when you say
 

00:28:57.279 --> 00:29:00.590 align:start position:0%
it is that you mean when you say
ethereum<00:28:58.360><c> is</c><00:28:58.559><c> not</c><00:28:58.760><c> an</c><00:28:58.919><c> intractable</c><00:28:59.640><c> problem</c>

00:29:00.590 --> 00:29:00.600 align:start position:0%
ethereum is not an intractable problem
 

00:29:00.600 --> 00:29:01.789 align:start position:0%
ethereum is not an intractable problem
because<00:29:00.799><c> you</c><00:29:00.919><c> can</c><00:29:01.080><c> start</c><00:29:01.360><c> with</c><00:29:01.519><c> the</c><00:29:01.640><c> people</c>

00:29:01.789 --> 00:29:01.799 align:start position:0%
because you can start with the people
 

00:29:01.799 --> 00:29:03.630 align:start position:0%
because you can start with the people
who<00:29:01.919><c> are</c><00:29:02.120><c> like</c><00:29:02.399><c> you</c><00:29:02.880><c> and</c><00:29:03.000><c> you</c><00:29:03.080><c> can</c><00:29:03.240><c> learn</c><00:29:03.519><c> how</c>

00:29:03.630 --> 00:29:03.640 align:start position:0%
who are like you and you can learn how
 

00:29:03.640 --> 00:29:05.669 align:start position:0%
who are like you and you can learn how
to<00:29:03.760><c> communicate</c><00:29:04.279><c> with</c><00:29:04.519><c> them</c><00:29:05.200><c> and</c><00:29:05.320><c> if</c><00:29:05.440><c> you</c><00:29:05.559><c> do</c>

00:29:05.669 --> 00:29:05.679 align:start position:0%
to communicate with them and if you do
 

00:29:05.679 --> 00:29:07.070 align:start position:0%
to communicate with them and if you do
it<00:29:05.880><c> right</c><00:29:06.320><c> they</c><00:29:06.440><c> can</c><00:29:06.600><c> learn</c><00:29:06.840><c> how</c><00:29:06.960><c> to</c>

00:29:07.070 --> 00:29:07.080 align:start position:0%
it right they can learn how to
 

00:29:07.080 --> 00:29:08.710 align:start position:0%
it right they can learn how to
communicate<00:29:07.519><c> with</c><00:29:07.679><c> their</c><00:29:07.840><c> friends</c><00:29:08.519><c> and</c>

00:29:08.710 --> 00:29:08.720 align:start position:0%
communicate with their friends and
 

00:29:08.720 --> 00:29:10.630 align:start position:0%
communicate with their friends and
gradually<00:29:09.159><c> gradually</c><00:29:09.559><c> gradually</c><00:29:09.960><c> gradually</c>

00:29:10.630 --> 00:29:10.640 align:start position:0%
gradually gradually gradually gradually
 

00:29:10.640 --> 00:29:12.909 align:start position:0%
gradually gradually gradually gradually
the<00:29:10.840><c> stuff</c><00:29:11.080><c> will</c><00:29:11.240><c> begin</c><00:29:11.440><c> to</c><00:29:11.600><c> move</c><00:29:12.360><c> as</c><00:29:12.600><c> time</c>

00:29:12.909 --> 00:29:12.919 align:start position:0%
the stuff will begin to move as time
 

00:29:12.919 --> 00:29:15.269 align:start position:0%
the stuff will begin to move as time
passes<00:29:13.600><c> the</c><00:29:13.760><c> message</c><00:29:14.279><c> changes</c><00:29:14.760><c> and</c><00:29:14.960><c> becomes</c>

00:29:15.269 --> 00:29:15.279 align:start position:0%
passes the message changes and becomes
 

00:29:15.279 --> 00:29:17.389 align:start position:0%
passes the message changes and becomes
more<00:29:15.559><c> adaptive</c><00:29:16.159><c> you</c><00:29:16.320><c> hit</c><00:29:16.519><c> a</c><00:29:16.640><c> new</c><00:29:16.840><c> community</c><00:29:17.279><c> of</c>

00:29:17.389 --> 00:29:17.399 align:start position:0%
more adaptive you hit a new community of
 

00:29:17.399 --> 00:29:19.430 align:start position:0%
more adaptive you hit a new community of
users<00:29:18.159><c> for</c><00:29:18.360><c> them</c><00:29:18.519><c> it's</c><00:29:18.679><c> about</c><00:29:18.919><c> convenience</c>

00:29:19.430 --> 00:29:19.440 align:start position:0%
users for them it's about convenience
 

00:29:19.440 --> 00:29:21.389 align:start position:0%
users for them it's about convenience
rather<00:29:19.640><c> than</c><00:29:19.840><c> privacy</c><00:29:20.519><c> for</c><00:29:20.720><c> these</c><00:29:20.919><c> guys</c><00:29:21.120><c> over</c>

00:29:21.389 --> 00:29:21.399 align:start position:0%
rather than privacy for these guys over
 

00:29:21.399 --> 00:29:22.870 align:start position:0%
rather than privacy for these guys over
here<00:29:21.559><c> it's</c><00:29:21.720><c> about</c><00:29:21.960><c> security</c><00:29:22.480><c> rather</c><00:29:22.679><c> than</c>

00:29:22.870 --> 00:29:22.880 align:start position:0%
here it's about security rather than
 

00:29:22.880 --> 00:29:25.110 align:start position:0%
here it's about security rather than
convenience<00:29:23.840><c> everybody</c><00:29:24.240><c> retells</c><00:29:24.720><c> the</c><00:29:24.880><c> story</c>

00:29:25.110 --> 00:29:25.120 align:start position:0%
convenience everybody retells the story
 

00:29:25.120 --> 00:29:26.830 align:start position:0%
convenience everybody retells the story
in<00:29:25.200><c> a</c><00:29:25.320><c> slightly</c><00:29:25.679><c> different</c><00:29:25.960><c> way</c><00:29:26.440><c> the</c><00:29:26.559><c> story</c>

00:29:26.830 --> 00:29:26.840 align:start position:0%
in a slightly different way the story
 

00:29:26.840 --> 00:29:28.789 align:start position:0%
in a slightly different way the story
becomes<00:29:27.159><c> kind</c><00:29:27.320><c> of</c><00:29:27.440><c> fractal</c>

00:29:28.789 --> 00:29:28.799 align:start position:0%
becomes kind of fractal
 

00:29:28.799 --> 00:29:31.590 align:start position:0%
becomes kind of fractal
every<00:29:29.080><c> time</c><00:29:29.279><c> you</c><00:29:29.519><c> get</c><00:29:29.840><c> a</c><00:29:30.080><c> new</c><00:29:30.600><c> version</c><00:29:31.080><c> of</c><00:29:31.279><c> the</c>

00:29:31.590 --> 00:29:31.600 align:start position:0%
every time you get a new version of the
 

00:29:31.600 --> 00:29:34.669 align:start position:0%
every time you get a new version of the
message<00:29:32.600><c> that</c><00:29:32.960><c> pushes</c><00:29:33.279><c> you</c><00:29:33.519><c> further</c><00:29:34.000><c> down</c>

00:29:34.669 --> 00:29:34.679 align:start position:0%
message that pushes you further down
 

00:29:34.679 --> 00:29:38.149 align:start position:0%
message that pushes you further down
into<00:29:35.600><c> uh</c><00:29:35.799><c> wider</c><00:29:36.399><c> groups</c><00:29:37.360><c> you</c><00:29:37.559><c> get</c><00:29:37.720><c> into</c><00:29:37.960><c> a</c>

00:29:38.149 --> 00:29:38.159 align:start position:0%
into uh wider groups you get into a
 

00:29:38.159 --> 00:29:39.830 align:start position:0%
into uh wider groups you get into a
position<00:29:38.640><c> where</c><00:29:38.840><c> a</c><00:29:39.039><c> new</c><00:29:39.279><c> kind</c><00:29:39.440><c> of</c><00:29:39.600><c> people</c>

00:29:39.830 --> 00:29:39.840 align:start position:0%
position where a new kind of people
 

00:29:39.840 --> 00:29:42.870 align:start position:0%
position where a new kind of people
become<00:29:40.480><c> engaged</c><00:29:41.480><c> for</c><00:29:41.679><c> example</c><00:29:42.360><c> Twitter</c><00:29:42.720><c> in</c>

00:29:42.870 --> 00:29:42.880 align:start position:0%
become engaged for example Twitter in
 

00:29:42.880 --> 00:29:45.029 align:start position:0%
become engaged for example Twitter in
America<00:29:43.320><c> divides</c><00:29:43.679><c> into</c><00:29:43.880><c> two</c><00:29:44.159><c> camps</c><00:29:44.679><c> there's</c>

00:29:45.029 --> 00:29:45.039 align:start position:0%
America divides into two camps there's
 

00:29:45.039 --> 00:29:47.630 align:start position:0%
America divides into two camps there's
white<00:29:45.320><c> Twitter</c><00:29:45.720><c> and</c><00:29:45.840><c> there's</c><00:29:46.120><c> black</c><00:29:46.640><c> Twitter</c>

00:29:47.630 --> 00:29:47.640 align:start position:0%
white Twitter and there's black Twitter
 

00:29:47.640 --> 00:29:49.750 align:start position:0%
white Twitter and there's black Twitter
exactly<00:29:48.200><c> the</c><00:29:48.279><c> same</c><00:29:48.519><c> technology</c><00:29:49.480><c> black</c>

00:29:49.750 --> 00:29:49.760 align:start position:0%
exactly the same technology black
 

00:29:49.760 --> 00:29:51.430 align:start position:0%
exactly the same technology black
teenagers<00:29:50.320><c> have</c><00:29:50.480><c> a</c><00:29:50.679><c> completely</c><00:29:51.159><c> different</c>

00:29:51.430 --> 00:29:51.440 align:start position:0%
teenagers have a completely different
 

00:29:51.440 --> 00:29:52.870 align:start position:0%
teenagers have a completely different
set<00:29:51.640><c> of</c><00:29:51.760><c> social</c><00:29:52.120><c> protocols</c><00:29:52.559><c> that</c><00:29:52.720><c> they</c>

00:29:52.870 --> 00:29:52.880 align:start position:0%
set of social protocols that they
 

00:29:52.880 --> 00:29:54.710 align:start position:0%
set of social protocols that they
express<00:29:53.240><c> through</c><00:29:53.440><c> Twitter</c><00:29:54.039><c> and</c><00:29:54.159><c> it's</c><00:29:54.279><c> a</c><00:29:54.480><c> huge</c>

00:29:54.710 --> 00:29:54.720 align:start position:0%
express through Twitter and it's a huge
 

00:29:54.720 --> 00:29:57.190 align:start position:0%
express through Twitter and it's a huge
part<00:29:54.880><c> of</c><00:29:54.960><c> the</c><00:29:55.039><c> Twitter</c><00:29:55.320><c> user</c><00:29:55.679><c> base</c><00:29:56.679><c> at</c><00:29:56.880><c> some</c>

00:29:57.190 --> 00:29:57.200 align:start position:0%
part of the Twitter user base at some
 

00:29:57.200 --> 00:29:59.110 align:start position:0%
part of the Twitter user base at some
point<00:29:57.799><c> there</c><00:29:58.039><c> there</c><00:29:58.120><c> was</c><00:29:58.200><c> a</c><00:29:58.399><c> bridge</c><00:29:58.919><c> where</c>

00:29:59.110 --> 00:29:59.120 align:start position:0%
point there there was a bridge where
 

00:29:59.120 --> 00:30:00.509 align:start position:0%
point there there was a bridge where
Twitter<00:29:59.440><c> went</c><00:29:59.640><c> from</c><00:29:59.799><c> being</c><00:30:00.120><c> you</c><00:30:00.200><c> know</c><00:30:00.360><c> the</c>

00:30:00.509 --> 00:30:00.519 align:start position:0%
Twitter went from being you know the
 

00:30:00.519 --> 00:30:02.950 align:start position:0%
Twitter went from being you know the
darling<00:30:00.880><c> of</c><00:30:01.000><c> the</c><00:30:01.159><c> do</c><00:30:01.640><c> world</c><00:30:02.279><c> to</c><00:30:02.440><c> some</c><00:30:02.679><c> black</c>

00:30:02.950 --> 00:30:02.960 align:start position:0%
darling of the do world to some black
 

00:30:02.960 --> 00:30:04.230 align:start position:0%
darling of the do world to some black
kid<00:30:03.120><c> sitting</c><00:30:03.360><c> there</c><00:30:03.480><c> on</c><00:30:03.559><c> a</c><00:30:03.640><c> feature</c><00:30:03.919><c> phone</c>

00:30:04.230 --> 00:30:04.240 align:start position:0%
kid sitting there on a feature phone
 

00:30:04.240 --> 00:30:06.230 align:start position:0%
kid sitting there on a feature phone
going<00:30:04.559><c> like</c><00:30:05.120><c> oh</c><00:30:05.240><c> I</c><00:30:05.320><c> see</c><00:30:05.480><c> what</c><00:30:05.600><c> you</c><00:30:05.679><c> do</c><00:30:05.840><c> with</c>

00:30:06.230 --> 00:30:06.240 align:start position:0%
going like oh I see what you do with
 

00:30:06.240 --> 00:30:08.230 align:start position:0%
going like oh I see what you do with
this<00:30:07.240><c> and</c><00:30:07.360><c> off</c><00:30:07.519><c> it</c><00:30:07.600><c> goes</c><00:30:07.720><c> in</c><00:30:07.799><c> a</c><00:30:07.919><c> whole</c><00:30:08.039><c> new</c>

00:30:08.230 --> 00:30:08.240 align:start position:0%
this and off it goes in a whole new
 

00:30:08.240 --> 00:30:09.950 align:start position:0%
this and off it goes in a whole new
Direction<00:30:09.120><c> and</c><00:30:09.240><c> if</c><00:30:09.320><c> you</c><00:30:09.399><c> do</c><00:30:09.559><c> the</c><00:30:09.679><c> social</c>

00:30:09.950 --> 00:30:09.960 align:start position:0%
Direction and if you do the social
 

00:30:09.960 --> 00:30:12.149 align:start position:0%
Direction and if you do the social
network<00:30:10.399><c> analysis</c><00:30:10.880><c> you</c><00:30:10.960><c> can</c><00:30:11.080><c> see</c><00:30:11.640><c> it's</c><00:30:11.840><c> two</c>

00:30:12.149 --> 00:30:12.159 align:start position:0%
network analysis you can see it's two
 

00:30:12.159 --> 00:30:13.430 align:start position:0%
network analysis you can see it's two
completely<00:30:12.679><c> different</c><00:30:12.919><c> sets</c><00:30:13.159><c> of</c><00:30:13.279><c> people</c>

00:30:13.430 --> 00:30:13.440 align:start position:0%
completely different sets of people
 

00:30:13.440 --> 00:30:14.509 align:start position:0%
completely different sets of people
following<00:30:13.840><c> each</c>

00:30:14.509 --> 00:30:14.519 align:start position:0%
following each
 

00:30:14.519 --> 00:30:18.590 align:start position:0%
following each
other<00:30:15.519><c> right</c><00:30:15.960><c> now</c><00:30:16.559><c> ethereum</c><00:30:17.519><c> right</c><00:30:18.039><c> ethereum</c>

00:30:18.590 --> 00:30:18.600 align:start position:0%
other right now ethereum right ethereum
 

00:30:18.600 --> 00:30:20.509 align:start position:0%
other right now ethereum right ethereum
is<00:30:18.840><c> an</c><00:30:19.039><c> agnostic</c><00:30:19.600><c> technology</c><00:30:20.080><c> at</c><00:30:20.279><c> pretty</c>

00:30:20.509 --> 00:30:20.519 align:start position:0%
is an agnostic technology at pretty
 

00:30:20.519 --> 00:30:22.990 align:start position:0%
is an agnostic technology at pretty
fundamental<00:30:21.120><c> level</c><00:30:22.039><c> but</c><00:30:22.440><c> what</c><00:30:22.559><c> if</c><00:30:22.679><c> we</c>

00:30:22.990 --> 00:30:23.000 align:start position:0%
fundamental level but what if we
 

00:30:23.000 --> 00:30:24.590 align:start position:0%
fundamental level but what if we
discovered<00:30:23.320><c> that</c><00:30:23.440><c> it</c><00:30:23.600><c> became</c><00:30:23.919><c> enormously</c>

00:30:24.590 --> 00:30:24.600 align:start position:0%
discovered that it became enormously
 

00:30:24.600 --> 00:30:26.190 align:start position:0%
discovered that it became enormously
popular<00:30:24.960><c> for</c><00:30:25.120><c> people</c><00:30:25.320><c> who</c><00:30:25.480><c> do</c><00:30:25.640><c> things</c><00:30:25.880><c> like</c>

00:30:26.190 --> 00:30:26.200 align:start position:0%
popular for people who do things like
 

00:30:26.200 --> 00:30:28.669 align:start position:0%
popular for people who do things like
play<00:30:26.519><c> chess</c><00:30:27.519><c> because</c><00:30:27.720><c> you</c><00:30:28.039><c> to</c><00:30:28.120><c> put</c><00:30:28.279><c> every</c><00:30:28.440><c> move</c>

00:30:28.669 --> 00:30:28.679 align:start position:0%
play chess because you to put every move
 

00:30:28.679 --> 00:30:29.909 align:start position:0%
play chess because you to put every move
into<00:30:28.880><c> a</c><00:30:29.000><c> blockchain</c><00:30:29.440><c> to</c><00:30:29.559><c> make</c><00:30:29.679><c> sure</c><00:30:29.799><c> that</c>

00:30:29.909 --> 00:30:29.919 align:start position:0%
into a blockchain to make sure that
 

00:30:29.919 --> 00:30:31.110 align:start position:0%
into a blockchain to make sure that
people<00:30:30.080><c> aren't</c><00:30:30.320><c> screwing</c><00:30:30.640><c> each</c><00:30:30.760><c> other</c><00:30:30.919><c> on</c><00:30:31.039><c> the</c>

00:30:31.110 --> 00:30:31.120 align:start position:0%
people aren't screwing each other on the
 

00:30:31.120 --> 00:30:33.710 align:start position:0%
people aren't screwing each other on the
forums<00:30:31.840><c> you</c><00:30:31.960><c> could</c><00:30:32.200><c> get</c><00:30:32.799><c> I</c><00:30:32.880><c> don't</c><00:30:33.000><c> know</c><00:30:33.159><c> 10</c><00:30:33.440><c> 15</c>

00:30:33.710 --> 00:30:33.720 align:start position:0%
forums you could get I don't know 10 15
 

00:30:33.720 --> 00:30:35.950 align:start position:0%
forums you could get I don't know 10 15
20<00:30:33.960><c> million</c><00:30:34.200><c> users</c><00:30:34.600><c> that</c><00:30:34.760><c> way</c><00:30:35.480><c> and</c><00:30:35.600><c> they</c><00:30:35.720><c> might</c>

00:30:35.950 --> 00:30:35.960 align:start position:0%
20 million users that way and they might
 

00:30:35.960 --> 00:30:37.669 align:start position:0%
20 million users that way and they might
not<00:30:36.120><c> be</c><00:30:36.279><c> particularly</c><00:30:36.799><c> useful</c><00:30:37.240><c> politically</c>

00:30:37.669 --> 00:30:37.679 align:start position:0%
not be particularly useful politically
 

00:30:37.679 --> 00:30:40.029 align:start position:0%
not be particularly useful politically
for<00:30:37.840><c> the</c><00:30:37.960><c> long-term</c><00:30:38.480><c> agenda</c><00:30:39.480><c> but</c><00:30:39.760><c> what</c><00:30:39.880><c> would</c>

00:30:40.029 --> 00:30:40.039 align:start position:0%
for the long-term agenda but what would
 

00:30:40.039 --> 00:30:41.389 align:start position:0%
for the long-term agenda but what would
we<00:30:40.200><c> do</c><00:30:40.360><c> if</c><00:30:40.480><c> we</c><00:30:40.600><c> suddenly</c><00:30:41.039><c> discovered</c><00:30:41.279><c> that</c>

00:30:41.389 --> 00:30:41.399 align:start position:0%
we do if we suddenly discovered that
 

00:30:41.399 --> 00:30:43.110 align:start position:0%
we do if we suddenly discovered that
ethereum<00:30:41.840><c> became</c><00:30:42.159><c> that</c><00:30:42.279><c> chess</c><00:30:42.679><c> thing</c><00:30:42.880><c> because</c>

00:30:43.110 --> 00:30:43.120 align:start position:0%
ethereum became that chess thing because
 

00:30:43.120 --> 00:30:44.789 align:start position:0%
ethereum became that chess thing because
chess<00:30:43.440><c> people</c><00:30:43.640><c> turned</c><00:30:43.840><c> out</c><00:30:43.960><c> to</c><00:30:44.039><c> be</c><00:30:44.159><c> the</c><00:30:44.240><c> main</c>

00:30:44.789 --> 00:30:44.799 align:start position:0%
chess people turned out to be the main
 

00:30:44.799 --> 00:30:47.470 align:start position:0%
chess people turned out to be the main
users<00:30:45.799><c> you</c><00:30:45.960><c> have</c><00:30:46.080><c> to</c><00:30:46.240><c> say</c><00:30:46.600><c> that's</c><00:30:46.840><c> amazing</c><00:30:47.360><c> and</c>

00:30:47.470 --> 00:30:47.480 align:start position:0%
users you have to say that's amazing and
 

00:30:47.480 --> 00:30:48.590 align:start position:0%
users you have to say that's amazing and
then<00:30:47.640><c> continue</c><00:30:47.960><c> to</c>

00:30:48.590 --> 00:30:48.600 align:start position:0%
then continue to
 

00:30:48.600 --> 00:30:51.310 align:start position:0%
then continue to
build<00:30:49.600><c> and</c><00:30:49.919><c> we</c><00:30:50.039><c> don't</c><00:30:50.279><c> know</c><00:30:50.720><c> the</c><00:30:50.880><c> environment</c>

00:30:51.310 --> 00:30:51.320 align:start position:0%
build and we don't know the environment
 

00:30:51.320 --> 00:30:52.950 align:start position:0%
build and we don't know the environment
that<00:30:51.399><c> we're</c><00:30:51.559><c> operating</c><00:30:52.000><c> and</c><00:30:52.240><c> where</c><00:30:52.440><c> that</c><00:30:52.640><c> jump</c>

00:30:52.950 --> 00:30:52.960 align:start position:0%
that we're operating and where that jump
 

00:30:52.960 --> 00:30:55.470 align:start position:0%
that we're operating and where that jump
might<00:30:53.159><c> be</c><00:30:53.679><c> we</c><00:30:53.840><c> kind</c><00:30:53.960><c> of</c><00:30:54.120><c> think</c><00:30:54.399><c> Finance</c><00:30:55.399><c> I</c>

00:30:55.470 --> 00:30:55.480 align:start position:0%
might be we kind of think Finance I
 

00:30:55.480 --> 00:30:56.549 align:start position:0%
might be we kind of think Finance I
wonder<00:30:55.679><c> if</c><00:30:55.799><c> it's</c><00:30:55.919><c> not</c><00:30:56.039><c> going</c><00:30:56.120><c> to</c><00:30:56.200><c> turn</c><00:30:56.320><c> out</c><00:30:56.440><c> to</c>

00:30:56.549 --> 00:30:56.559 align:start position:0%
wonder if it's not going to turn out to
 

00:30:56.559 --> 00:30:59.110 align:start position:0%
wonder if it's not going to turn out to
be<00:30:56.679><c> web</c><00:30:56.919><c> hosting</c><00:30:58.039><c> you</c><00:30:58.159><c> know</c><00:30:58.360><c> the</c><00:30:58.480><c> first</c><00:30:58.840><c> big</c>

00:30:59.110 --> 00:30:59.120 align:start position:0%
be web hosting you know the first big
 

00:30:59.120 --> 00:31:01.710 align:start position:0%
be web hosting you know the first big
win<00:30:59.799><c> could</c><00:30:59.960><c> turn</c><00:31:00.159><c> out</c><00:31:00.279><c> to</c><00:31:00.360><c> be</c><00:31:00.519><c> almost</c><00:31:00.799><c> anything</c>

00:31:01.710 --> 00:31:01.720 align:start position:0%
win could turn out to be almost anything
 

00:31:01.720 --> 00:31:04.110 align:start position:0%
win could turn out to be almost anything
so<00:31:02.120><c> we</c><00:31:02.240><c> have</c><00:31:02.360><c> to</c><00:31:02.519><c> stay</c><00:31:02.720><c> alert</c><00:31:03.080><c> to</c><00:31:03.240><c> this</c><00:31:03.440><c> notion</c>

00:31:04.110 --> 00:31:04.120 align:start position:0%
so we have to stay alert to this notion
 

00:31:04.120 --> 00:31:05.830 align:start position:0%
so we have to stay alert to this notion
that<00:31:04.279><c> it's</c><00:31:04.480><c> people</c><00:31:04.760><c> that</c><00:31:04.919><c> aren't</c><00:31:05.320><c> like</c><00:31:05.559><c> us</c>

00:31:05.830 --> 00:31:05.840 align:start position:0%
that it's people that aren't like us
 

00:31:05.840 --> 00:31:08.350 align:start position:0%
that it's people that aren't like us
that<00:31:06.080><c> represent</c><00:31:06.519><c> the</c><00:31:06.720><c> next</c><00:31:07.080><c> jump</c><00:31:08.080><c> because</c>

00:31:08.350 --> 00:31:08.360 align:start position:0%
that represent the next jump because
 

00:31:08.360 --> 00:31:10.269 align:start position:0%
that represent the next jump because
we've<00:31:08.559><c> already</c><00:31:08.880><c> gotten</c><00:31:09.159><c> a</c><00:31:09.279><c> pretty</c><00:31:09.519><c> good</c><00:31:09.760><c> job</c>

00:31:10.269 --> 00:31:10.279 align:start position:0%
we've already gotten a pretty good job
 

00:31:10.279 --> 00:31:12.230 align:start position:0%
we've already gotten a pretty good job
of<00:31:10.600><c> the</c><00:31:10.840><c> immediate</c><00:31:11.360><c> set</c><00:31:11.600><c> of</c><00:31:11.720><c> people</c><00:31:11.960><c> that</c><00:31:12.039><c> are</c>

00:31:12.230 --> 00:31:12.240 align:start position:0%
of the immediate set of people that are
 

00:31:12.240 --> 00:31:14.669 align:start position:0%
of the immediate set of people that are
similar<00:31:13.240><c> and</c><00:31:13.399><c> it's</c><00:31:13.600><c> all</c><00:31:13.880><c> about</c><00:31:14.200><c> adding</c><00:31:14.519><c> more</c>

00:31:14.669 --> 00:31:14.679 align:start position:0%
similar and it's all about adding more
 

00:31:14.679 --> 00:31:15.789 align:start position:0%
similar and it's all about adding more
and<00:31:14.840><c> more</c><00:31:15.000><c> and</c><00:31:15.080><c> more</c><00:31:15.279><c> difference</c><00:31:15.600><c> and</c>

00:31:15.789 --> 00:31:15.799 align:start position:0%
and more and more difference and
 

00:31:15.799 --> 00:31:17.990 align:start position:0%
and more and more difference and
diversity<00:31:16.279><c> to</c><00:31:16.440><c> the</c><00:31:16.600><c> project</c><00:31:17.360><c> particularly</c><00:31:17.880><c> in</c>

00:31:17.990 --> 00:31:18.000 align:start position:0%
diversity to the project particularly in
 

00:31:18.000 --> 00:31:19.470 align:start position:0%
diversity to the project particularly in
the<00:31:18.120><c> user</c><00:31:18.399><c> base</c><00:31:18.720><c> but</c><00:31:18.840><c> you</c><00:31:18.960><c> can't</c><00:31:19.120><c> reach</c><00:31:19.360><c> the</c>

00:31:19.470 --> 00:31:19.480 align:start position:0%
the user base but you can't reach the
 

00:31:19.480 --> 00:31:21.590 align:start position:0%
the user base but you can't reach the
users<00:31:19.840><c> without</c><00:31:20.080><c> the</c><00:31:20.279><c> developers</c><00:31:21.279><c> and</c><00:31:21.440><c> the</c>

00:31:21.590 --> 00:31:21.600 align:start position:0%
users without the developers and the
 

00:31:21.600 --> 00:31:24.710 align:start position:0%
users without the developers and the
whole<00:31:21.960><c> thing</c><00:31:22.240><c> becomes</c><00:31:23.120><c> this</c><00:31:23.399><c> quest</c><00:31:23.880><c> for</c><00:31:24.519><c> a</c>

00:31:24.710 --> 00:31:24.720 align:start position:0%
whole thing becomes this quest for a
 

00:31:24.720 --> 00:31:26.590 align:start position:0%
whole thing becomes this quest for a
broader<00:31:25.120><c> and</c><00:31:25.279><c> broader</c><00:31:25.639><c> and</c><00:31:25.760><c> broader</c>

00:31:26.590 --> 00:31:26.600 align:start position:0%
broader and broader and broader
 

00:31:26.600 --> 00:31:28.629 align:start position:0%
broader and broader and broader
inclusivity<00:31:27.600><c> so</c><00:31:27.919><c> so</c><00:31:28.000><c> that</c><00:31:28.080><c> we</c><00:31:28.159><c> can</c><00:31:28.360><c> actually</c>

00:31:28.629 --> 00:31:28.639 align:start position:0%
inclusivity so so that we can actually
 

00:31:28.639 --> 00:31:30.549 align:start position:0%
inclusivity so so that we can actually
get<00:31:28.760><c> the</c><00:31:28.880><c> growth</c><00:31:29.080><c> that</c><00:31:29.159><c> we're</c><00:31:29.320><c> looking</c><00:31:29.600><c> for</c>

00:31:30.549 --> 00:31:30.559 align:start position:0%
get the growth that we're looking for
 

00:31:30.559 --> 00:31:33.070 align:start position:0%
get the growth that we're looking for
does<00:31:30.679><c> this</c><00:31:30.799><c> sort</c><00:31:31.000><c> of</c><00:31:31.120><c> make</c><00:31:31.279><c> sense</c><00:31:31.480><c> as</c><00:31:31.600><c> a</c><00:31:32.080><c> model</c>

00:31:33.070 --> 00:31:33.080 align:start position:0%
does this sort of make sense as a model
 

00:31:33.080 --> 00:31:35.070 align:start position:0%
does this sort of make sense as a model
right<00:31:33.559><c> little</c><00:31:33.760><c> ambitious</c><00:31:34.240><c> little</c><00:31:34.399><c> strange</c>

00:31:35.070 --> 00:31:35.080 align:start position:0%
right little ambitious little strange
 

00:31:35.080 --> 00:31:35.990 align:start position:0%
right little ambitious little strange
this<00:31:35.200><c> is</c><00:31:35.320><c> the</c>

00:31:35.990 --> 00:31:36.000 align:start position:0%
this is the
 

00:31:36.000 --> 00:31:39.669 align:start position:0%
this is the
notion<00:31:37.000><c> so</c><00:31:37.360><c> two</c><00:31:37.600><c> final</c><00:31:38.279><c> points</c><00:31:39.279><c> because</c><00:31:39.519><c> we're</c>

00:31:39.669 --> 00:31:39.679 align:start position:0%
notion so two final points because we're
 

00:31:39.679 --> 00:31:41.110 align:start position:0%
notion so two final points because we're
doing<00:31:39.919><c> something</c><00:31:40.200><c> that</c><00:31:40.320><c> we</c><00:31:40.480><c> actually</c><00:31:40.799><c> believe</c>

00:31:41.110 --> 00:31:41.120 align:start position:0%
doing something that we actually believe
 

00:31:41.120 --> 00:31:43.909 align:start position:0%
doing something that we actually believe
in<00:31:42.080><c> as</c><00:31:42.279><c> we</c><00:31:42.480><c> actually</c><00:31:43.279><c> uh</c><00:31:43.440><c> have</c><00:31:43.639><c> these</c>

00:31:43.909 --> 00:31:43.919 align:start position:0%
in as we actually uh have these
 

00:31:43.919 --> 00:31:45.629 align:start position:0%
in as we actually uh have these
conversations<00:31:44.559><c> with</c><00:31:44.760><c> people</c><00:31:45.399><c> what's</c>

00:31:45.629 --> 00:31:45.639 align:start position:0%
conversations with people what's
 

00:31:45.639 --> 00:31:47.070 align:start position:0%
conversations with people what's
happening<00:31:46.000><c> is</c><00:31:46.200><c> we're</c><00:31:46.360><c> showing</c><00:31:46.679><c> them</c><00:31:46.840><c> a</c><00:31:46.960><c> piece</c>

00:31:47.070 --> 00:31:47.080 align:start position:0%
happening is we're showing them a piece
 

00:31:47.080 --> 00:31:50.029 align:start position:0%
happening is we're showing them a piece
of<00:31:47.200><c> our</c><00:31:47.360><c> world</c><00:31:47.639><c> model</c><00:31:48.600><c> This</c><00:31:48.720><c> is</c><00:31:48.919><c> How</c><00:31:49.120><c> I</c><00:31:49.320><c> Live</c>

00:31:50.029 --> 00:31:50.039 align:start position:0%
of our world model This is How I Live
 

00:31:50.039 --> 00:31:52.029 align:start position:0%
of our world model This is How I Live
this<00:31:50.159><c> is</c><00:31:50.320><c> what</c><00:31:50.480><c> I</c><00:31:50.639><c> actually</c><00:31:51.000><c> believe</c><00:31:51.720><c> this</c><00:31:51.880><c> is</c>

00:31:52.029 --> 00:31:52.039 align:start position:0%
this is what I actually believe this is
 

00:31:52.039 --> 00:31:53.430 align:start position:0%
this is what I actually believe this is
what<00:31:52.120><c> we</c><00:31:52.240><c> want</c><00:31:52.360><c> to</c><00:31:52.480><c> do</c><00:31:52.679><c> about</c><00:31:52.919><c> the</c><00:31:53.039><c> world</c><00:31:53.279><c> and</c>

00:31:53.430 --> 00:31:53.440 align:start position:0%
what we want to do about the world and
 

00:31:53.440 --> 00:31:56.509 align:start position:0%
what we want to do about the world and
its<00:31:53.880><c> condition</c><00:31:54.880><c> and</c><00:31:55.279><c> that</c><00:31:55.559><c> directness</c><00:31:56.120><c> of</c>

00:31:56.509 --> 00:31:56.519 align:start position:0%
its condition and that directness of
 

00:31:56.519 --> 00:31:58.470 align:start position:0%
its condition and that directness of
communication<00:31:57.519><c> is</c><00:31:57.919><c> what</c><00:31:58.039><c> makes</c><00:31:58.200><c> this</c><00:31:58.320><c> an</c>

00:31:58.470 --> 00:31:58.480 align:start position:0%
communication is what makes this an
 

00:31:58.480 --> 00:31:59.629 align:start position:0%
communication is what makes this an
honest

00:31:59.629 --> 00:31:59.639 align:start position:0%
honest
 

00:31:59.639 --> 00:32:01.830 align:start position:0%
honest
project<00:32:00.639><c> you're</c><00:32:00.799><c> not</c><00:32:00.960><c> selling</c><00:32:01.399><c> something</c>

00:32:01.830 --> 00:32:01.840 align:start position:0%
project you're not selling something
 

00:32:01.840 --> 00:32:03.110 align:start position:0%
project you're not selling something
because<00:32:02.080><c> typically</c><00:32:02.360><c> we</c><00:32:02.480><c> think</c><00:32:02.600><c> of</c><00:32:02.720><c> selling</c><00:32:03.000><c> is</c>

00:32:03.110 --> 00:32:03.120 align:start position:0%
because typically we think of selling is
 

00:32:03.120 --> 00:32:05.029 align:start position:0%
because typically we think of selling is
being<00:32:03.320><c> associated</c><00:32:03.760><c> with</c><00:32:03.919><c> lying</c><00:32:04.600><c> you're</c><00:32:04.760><c> not</c>

00:32:05.029 --> 00:32:05.039 align:start position:0%
being associated with lying you're not
 

00:32:05.039 --> 00:32:07.509 align:start position:0%
being associated with lying you're not
selling<00:32:05.679><c> something</c><00:32:06.679><c> by</c><00:32:06.840><c> telling</c><00:32:07.240><c> people</c>

00:32:07.509 --> 00:32:07.519 align:start position:0%
selling something by telling people
 

00:32:07.519 --> 00:32:09.070 align:start position:0%
selling something by telling people
something<00:32:07.799><c> which</c><00:32:07.960><c> is</c><00:32:08.080><c> not</c><00:32:08.279><c> true</c><00:32:08.880><c> you're</c>

00:32:09.070 --> 00:32:09.080 align:start position:0%
something which is not true you're
 

00:32:09.080 --> 00:32:11.310 align:start position:0%
something which is not true you're
showing<00:32:09.480><c> them</c><00:32:09.639><c> an</c><00:32:09.840><c> idea</c><00:32:10.399><c> or</c><00:32:10.559><c> a</c><00:32:10.760><c> perspective</c><00:32:11.200><c> or</c>

00:32:11.310 --> 00:32:11.320 align:start position:0%
showing them an idea or a perspective or
 

00:32:11.320 --> 00:32:14.070 align:start position:0%
showing them an idea or a perspective or
a<00:32:11.440><c> world</c><00:32:11.799><c> model</c><00:32:12.600><c> which</c><00:32:12.799><c> is</c><00:32:13.159><c> useful</c><00:32:13.559><c> to</c><00:32:13.760><c> them</c><00:32:13.960><c> in</c>

00:32:14.070 --> 00:32:14.080 align:start position:0%
a world model which is useful to them in
 

00:32:14.080 --> 00:32:15.310 align:start position:0%
a world model which is useful to them in
a<00:32:14.159><c> way</c><00:32:14.279><c> that</c><00:32:14.399><c> their</c><00:32:14.559><c> current</c><00:32:14.840><c> world</c><00:32:15.039><c> model</c>

00:32:15.310 --> 00:32:15.320 align:start position:0%
a way that their current world model
 

00:32:15.320 --> 00:32:17.950 align:start position:0%
a way that their current world model
doesn't<00:32:15.559><c> let</c><00:32:15.720><c> them</c><00:32:16.200><c> Reach</c><00:32:17.200><c> they</c><00:32:17.399><c> adopt</c><00:32:17.840><c> a</c>

00:32:17.950 --> 00:32:17.960 align:start position:0%
doesn't let them Reach they adopt a
 

00:32:17.960 --> 00:32:19.909 align:start position:0%
doesn't let them Reach they adopt a
little<00:32:18.200><c> piece</c><00:32:18.399><c> of</c><00:32:18.519><c> your</c><00:32:18.840><c> perspective</c><00:32:19.720><c> because</c>

00:32:19.909 --> 00:32:19.919 align:start position:0%
little piece of your perspective because
 

00:32:19.919 --> 00:32:21.190 align:start position:0%
little piece of your perspective because
your<00:32:20.159><c> perspective</c><00:32:20.519><c> shows</c><00:32:20.760><c> them</c><00:32:20.919><c> something</c>

00:32:21.190 --> 00:32:21.200 align:start position:0%
your perspective shows them something
 

00:32:21.200 --> 00:32:23.950 align:start position:0%
your perspective shows them something
they<00:32:21.279><c> didn't</c><00:32:21.519><c> have</c><00:32:22.080><c> before</c><00:32:23.080><c> and</c><00:32:23.320><c> that</c><00:32:23.440><c> is</c><00:32:23.559><c> a</c>

00:32:23.950 --> 00:32:23.960 align:start position:0%
they didn't have before and that is a
 

00:32:23.960 --> 00:32:26.430 align:start position:0%
they didn't have before and that is a
very<00:32:24.279><c> very</c><00:32:24.559><c> simple</c><00:32:24.960><c> approach</c><00:32:25.679><c> to</c><00:32:25.880><c> two</c><00:32:26.120><c> people</c>

00:32:26.430 --> 00:32:26.440 align:start position:0%
very very simple approach to two people
 

00:32:26.440 --> 00:32:28.549 align:start position:0%
very very simple approach to two people
talking<00:32:27.200><c> and</c><00:32:27.399><c> one</c><00:32:27.639><c> person</c>

00:32:28.549 --> 00:32:28.559 align:start position:0%
talking and one person
 

00:32:28.559 --> 00:32:29.990 align:start position:0%
talking and one person
allowing<00:32:29.000><c> the</c><00:32:29.120><c> other</c><00:32:29.360><c> person</c><00:32:29.639><c> to</c><00:32:29.799><c> see</c>

00:32:29.990 --> 00:32:30.000 align:start position:0%
allowing the other person to see
 

00:32:30.000 --> 00:32:31.830 align:start position:0%
allowing the other person to see
something<00:32:30.279><c> they</c><00:32:30.399><c> hadn't</c><00:32:30.639><c> seen</c><00:32:30.919><c> before</c><00:32:31.679><c> yeah</c>

00:32:31.830 --> 00:32:31.840 align:start position:0%
something they hadn't seen before yeah
 

00:32:31.840 --> 00:32:33.230 align:start position:0%
something they hadn't seen before yeah
yeah<00:32:32.000><c> there's</c><00:32:32.159><c> a</c><00:32:32.240><c> shortcut</c><00:32:32.799><c> over</c><00:32:33.000><c> here</c><00:32:33.120><c> you're</c>

00:32:33.230 --> 00:32:33.240 align:start position:0%
yeah there's a shortcut over here you're
 

00:32:33.240 --> 00:32:34.590 align:start position:0%
yeah there's a shortcut over here you're
just<00:32:33.360><c> going</c><00:32:33.480><c> to</c><00:32:33.639><c> go</c><00:32:33.799><c> over</c><00:32:34.000><c> the</c><00:32:34.120><c> humpback</c>

00:32:34.590 --> 00:32:34.600 align:start position:0%
just going to go over the humpback
 

00:32:34.600 --> 00:32:36.350 align:start position:0%
just going to go over the humpback
bridge<00:32:34.840><c> and</c><00:32:34.919><c> then</c><00:32:35.039><c> take</c><00:32:35.159><c> a</c><00:32:35.360><c> left</c><00:32:35.960><c> takes</c><00:32:36.159><c> you</c>

00:32:36.350 --> 00:32:36.360 align:start position:0%
bridge and then take a left takes you
 

00:32:36.360 --> 00:32:38.350 align:start position:0%
bridge and then take a left takes you
right<00:32:36.559><c> down</c><00:32:36.720><c> to</c><00:32:36.840><c> the</c><00:32:37.000><c> station</c><00:32:37.880><c> that's</c><00:32:38.120><c> great</c>

00:32:38.350 --> 00:32:38.360 align:start position:0%
right down to the station that's great
 

00:32:38.360 --> 00:32:40.549 align:start position:0%
right down to the station that's great
you<00:32:38.519><c> never</c><00:32:38.760><c> go</c><00:32:38.919><c> the</c><00:32:39.039><c> old</c><00:32:39.240><c> way</c><00:32:39.480><c> again</c><00:32:40.279><c> oh</c><00:32:40.399><c> you're</c>

00:32:40.549 --> 00:32:40.559 align:start position:0%
you never go the old way again oh you're
 

00:32:40.559 --> 00:32:42.629 align:start position:0%
you never go the old way again oh you're
transferring<00:32:41.039><c> money</c><00:32:41.240><c> to</c><00:32:41.399><c> India</c><00:32:42.240><c> oh</c><00:32:42.399><c> there's</c><00:32:42.519><c> a</c>

00:32:42.629 --> 00:32:42.639 align:start position:0%
transferring money to India oh there's a
 

00:32:42.639 --> 00:32:44.509 align:start position:0%
transferring money to India oh there's a
better<00:32:42.799><c> way</c><00:32:42.919><c> of</c><00:32:43.000><c> doing</c><00:32:43.240><c> that</c><00:32:43.480><c> let</c><00:32:43.559><c> me</c><00:32:43.679><c> tell</c><00:32:43.919><c> you</c>

00:32:44.509 --> 00:32:44.519 align:start position:0%
better way of doing that let me tell you
 

00:32:44.519 --> 00:32:46.909 align:start position:0%
better way of doing that let me tell you
and<00:32:44.760><c> after</c><00:32:45.080><c> that</c><00:32:45.279><c> jump</c><00:32:45.639><c> happens</c><00:32:46.559><c> different</c>

00:32:46.909 --> 00:32:46.919 align:start position:0%
and after that jump happens different
 

00:32:46.919 --> 00:32:49.750 align:start position:0%
and after that jump happens different
game<00:32:47.679><c> right</c><00:32:48.200><c> have</c><00:32:48.320><c> you</c><00:32:48.480><c> tried</c><00:32:48.760><c> doing</c><00:32:49.000><c> it</c><00:32:49.159><c> on</c><00:32:49.279><c> a</c>

00:32:49.750 --> 00:32:49.760 align:start position:0%
game right have you tried doing it on a
 

00:32:49.760 --> 00:32:51.669 align:start position:0%
game right have you tried doing it on a
blockchain<00:32:50.760><c> different</c>

00:32:51.669 --> 00:32:51.679 align:start position:0%
blockchain different
 

00:32:51.679 --> 00:32:54.950 align:start position:0%
blockchain different
game<00:32:52.679><c> all</c><00:32:52.880><c> of</c><00:32:53.120><c> this</c><00:32:53.320><c> stuff</c><00:32:53.600><c> is</c><00:32:53.720><c> how</c><00:32:53.880><c> we</c><00:32:54.080><c> build</c>

00:32:54.950 --> 00:32:54.960 align:start position:0%
game all of this stuff is how we build
 

00:32:54.960 --> 00:32:56.629 align:start position:0%
game all of this stuff is how we build
the<00:32:55.200><c> strength</c><00:32:55.679><c> that</c><00:32:55.840><c> comes</c><00:32:56.120><c> with</c><00:32:56.320><c> having</c><00:32:56.480><c> a</c>

00:32:56.629 --> 00:32:56.639 align:start position:0%
the strength that comes with having a
 

00:32:56.639 --> 00:32:58.909 align:start position:0%
the strength that comes with having a
genuinely<00:32:57.080><c> diverse</c><00:32:57.440><c> community</c>

00:32:58.909 --> 00:32:58.919 align:start position:0%
genuinely diverse community
 

00:32:58.919 --> 00:33:00.789 align:start position:0%
genuinely diverse community
and<00:32:59.320><c> that</c><00:32:59.480><c> is</c><00:32:59.760><c> how</c><00:32:59.919><c> we're</c><00:33:00.120><c> going</c><00:33:00.240><c> to</c><00:33:00.399><c> get</c><00:33:00.559><c> the</c>

00:33:00.789 --> 00:33:00.799 align:start position:0%
and that is how we're going to get the
 

00:33:00.799 --> 00:33:03.669 align:start position:0%
and that is how we're going to get the
growth<00:33:01.799><c> it's</c><00:33:01.960><c> an</c><00:33:02.200><c> entire</c><00:33:02.799><c> section</c><00:33:03.240><c> of</c><00:33:03.440><c> people</c>

00:33:03.669 --> 00:33:03.679 align:start position:0%
growth it's an entire section of people
 

00:33:03.679 --> 00:33:05.990 align:start position:0%
growth it's an entire section of people
at<00:33:03.799><c> a</c><00:33:04.080><c> time</c><00:33:05.080><c> it's</c><00:33:05.200><c> not</c><00:33:05.360><c> that</c><00:33:05.440><c> we</c><00:33:05.559><c> spread</c><00:33:05.880><c> all</c>

00:33:05.990 --> 00:33:06.000 align:start position:0%
at a time it's not that we spread all
 

00:33:06.000 --> 00:33:07.269 align:start position:0%
at a time it's not that we spread all
the<00:33:06.080><c> way</c><00:33:06.240><c> down</c><00:33:06.399><c> through</c><00:33:06.600><c> one</c><00:33:06.760><c> horizontal</c><00:33:07.200><c> and</c>

00:33:07.269 --> 00:33:07.279 align:start position:0%
the way down through one horizontal and
 

00:33:07.279 --> 00:33:08.950 align:start position:0%
the way down through one horizontal and
then<00:33:07.399><c> jump</c><00:33:07.600><c> to</c><00:33:07.720><c> another</c><00:33:08.000><c> horizontal</c><00:33:08.799><c> it's</c>

00:33:08.950 --> 00:33:08.960 align:start position:0%
then jump to another horizontal it's
 

00:33:08.960 --> 00:33:10.350 align:start position:0%
then jump to another horizontal it's
that<00:33:09.120><c> we</c><00:33:09.240><c> spread</c><00:33:09.559><c> to</c><00:33:09.720><c> a</c><00:33:09.840><c> whole</c><00:33:10.039><c> bunch</c><00:33:10.240><c> of</c>

00:33:10.350 --> 00:33:10.360 align:start position:0%
that we spread to a whole bunch of
 

00:33:10.360 --> 00:33:11.629 align:start position:0%
that we spread to a whole bunch of
different<00:33:10.600><c> verticals</c><00:33:11.000><c> and</c><00:33:11.120><c> race</c><00:33:11.360><c> off</c><00:33:11.519><c> in</c>

00:33:11.629 --> 00:33:11.639 align:start position:0%
different verticals and race off in
 

00:33:11.639 --> 00:33:13.310 align:start position:0%
different verticals and race off in
different<00:33:11.919><c> directions</c><00:33:12.600><c> and</c><00:33:12.720><c> we</c><00:33:12.799><c> can</c><00:33:12.960><c> only</c><00:33:13.159><c> do</c>

00:33:13.310 --> 00:33:13.320 align:start position:0%
different directions and we can only do
 

00:33:13.320 --> 00:33:15.950 align:start position:0%
different directions and we can only do
that<00:33:13.440><c> by</c><00:33:13.559><c> building</c><00:33:13.919><c> this</c><00:33:14.159><c> enormously</c><00:33:14.720><c> broad</c>

00:33:15.950 --> 00:33:15.960 align:start position:0%
that by building this enormously broad
 

00:33:15.960 --> 00:33:20.190 align:start position:0%
that by building this enormously broad
base<00:33:16.960><c> um</c><00:33:17.320><c> oh</c><00:33:17.559><c> final</c><00:33:17.840><c> pie</c><00:33:18.840><c> so</c><00:33:19.440><c> to</c><00:33:19.600><c> get</c><00:33:19.799><c> effective</c>

00:33:20.190 --> 00:33:20.200 align:start position:0%
base um oh final pie so to get effective
 

00:33:20.200 --> 00:33:21.789 align:start position:0%
base um oh final pie so to get effective
collaboration<00:33:20.919><c> people</c><00:33:21.120><c> need</c><00:33:21.279><c> to</c><00:33:21.600><c> either</c>

00:33:21.789 --> 00:33:21.799 align:start position:0%
collaboration people need to either
 

00:33:21.799 --> 00:33:23.230 align:start position:0%
collaboration people need to either
shared<00:33:22.200><c> experiences</c><00:33:22.720><c> or</c><00:33:22.880><c> shared</c>

00:33:23.230 --> 00:33:23.240 align:start position:0%
shared experiences or shared
 

00:33:23.240 --> 00:33:26.149 align:start position:0%
shared experiences or shared
expectations<00:33:24.200><c> shared</c><00:33:24.639><c> experiences</c><00:33:25.440><c> history</c>

00:33:26.149 --> 00:33:26.159 align:start position:0%
expectations shared experiences history
 

00:33:26.159 --> 00:33:28.909 align:start position:0%
expectations shared experiences history
shared<00:33:26.600><c> expectations</c><00:33:27.360><c> project</c><00:33:28.000><c> future</c>

00:33:28.909 --> 00:33:28.919 align:start position:0%
shared expectations project future
 

00:33:28.919 --> 00:33:31.430 align:start position:0%
shared expectations project future
either<00:33:29.159><c> one</c><00:33:29.399><c> will</c><00:33:29.639><c> work</c><00:33:30.600><c> it's</c><00:33:30.799><c> easiest</c><00:33:31.279><c> to</c>

00:33:31.430 --> 00:33:31.440 align:start position:0%
either one will work it's easiest to
 

00:33:31.440 --> 00:33:32.750 align:start position:0%
either one will work it's easiest to
spread<00:33:31.760><c> this</c><00:33:31.919><c> stuff</c><00:33:32.120><c> in</c><00:33:32.240><c> the</c><00:33:32.360><c> places</c><00:33:32.639><c> where</c>

00:33:32.750 --> 00:33:32.760 align:start position:0%
spread this stuff in the places where
 

00:33:32.760 --> 00:33:35.070 align:start position:0%
spread this stuff in the places where
there's<00:33:32.960><c> shared</c><00:33:33.679><c> uh</c><00:33:33.760><c> shared</c><00:33:34.159><c> experience</c>

00:33:35.070 --> 00:33:35.080 align:start position:0%
there's shared uh shared experience
 

00:33:35.080 --> 00:33:37.350 align:start position:0%
there's shared uh shared experience
which<00:33:35.200><c> is</c><00:33:35.320><c> the</c><00:33:35.480><c> Bitcoin</c><00:33:35.919><c> Community</c><00:33:36.720><c> shared</c>

00:33:37.350 --> 00:33:37.360 align:start position:0%
which is the Bitcoin Community shared
 

00:33:37.360 --> 00:33:39.269 align:start position:0%
which is the Bitcoin Community shared
expectation<00:33:38.360><c> who</c><00:33:38.519><c> are</c><00:33:38.639><c> the</c><00:33:38.799><c> people</c><00:33:39.039><c> that</c>

00:33:39.269 --> 00:33:39.279 align:start position:0%
expectation who are the people that
 

00:33:39.279 --> 00:33:41.190 align:start position:0%
expectation who are the people that
expect<00:33:39.720><c> the</c><00:33:39.840><c> world</c><00:33:40.120><c> to</c><00:33:40.320><c> work</c><00:33:40.720><c> in</c><00:33:40.799><c> the</c><00:33:40.919><c> way</c><00:33:41.080><c> that</c>

00:33:41.190 --> 00:33:41.200 align:start position:0%
expect the world to work in the way that
 

00:33:41.200 --> 00:33:43.549 align:start position:0%
expect the world to work in the way that
ethereum<00:33:41.679><c> makes</c><00:33:41.840><c> it</c><00:33:42.039><c> work</c><00:33:43.039><c> and</c><00:33:43.159><c> if</c><00:33:43.240><c> we</c><00:33:43.360><c> can</c>

00:33:43.549 --> 00:33:43.559 align:start position:0%
ethereum makes it work and if we can
 

00:33:43.559 --> 00:33:45.710 align:start position:0%
ethereum makes it work and if we can
identify<00:33:44.120><c> who</c><00:33:44.320><c> those</c><00:33:44.480><c> people</c><00:33:44.760><c> are</c><00:33:45.399><c> that's</c><00:33:45.559><c> a</c>

00:33:45.710 --> 00:33:45.720 align:start position:0%
identify who those people are that's a
 

00:33:45.720 --> 00:33:47.269 align:start position:0%
identify who those people are that's a
community<00:33:46.120><c> of</c><00:33:46.279><c> people</c><00:33:46.519><c> for</c><00:33:46.679><c> whom</c><00:33:46.840><c> ethereum</c>

00:33:47.269 --> 00:33:47.279 align:start position:0%
community of people for whom ethereum
 

00:33:47.279 --> 00:33:49.149 align:start position:0%
community of people for whom ethereum
looks<00:33:47.480><c> like</c><00:33:47.639><c> their</c><00:33:47.799><c> future</c><00:33:48.760><c> Ah</c><00:33:48.919><c> that's</c>

00:33:49.149 --> 00:33:49.159 align:start position:0%
looks like their future Ah that's
 

00:33:49.159 --> 00:33:50.950 align:start position:0%
looks like their future Ah that's
exactly<00:33:49.600><c> what</c><00:33:49.720><c> I</c><00:33:49.880><c> always</c><00:33:50.120><c> wanted</c><00:33:50.639><c> give</c><00:33:50.840><c> that</c>

00:33:50.950 --> 00:33:50.960 align:start position:0%
exactly what I always wanted give that
 

00:33:50.960 --> 00:33:52.389 align:start position:0%
exactly what I always wanted give that
to

00:33:52.389 --> 00:33:52.399 align:start position:0%
to
 

00:33:52.399 --> 00:33:57.950 align:start position:0%
to
me<00:33:53.399><c> so</c><00:33:53.919><c> um</c><00:33:54.240><c> that's</c><00:33:54.440><c> it</c><00:33:55.279><c> thank</c><00:33:55.440><c> you</c><00:33:55.559><c> very</c><00:33:55.720><c> much</c>

00:33:57.950 --> 00:33:57.960 align:start position:0%
me so um that's it thank you very much
 

00:33:57.960 --> 00:34:00.960 align:start position:0%
me so um that's it thank you very much
oh