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I'm<00:00:19.710><c> Jessie</c><00:00:20.070><c> Baker</c><00:00:20.250><c> I'm</c><00:00:20.640><c> from</c><00:00:20.789><c> provenance</c><00:00:21.270><c> and</c>

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I'm Jessie Baker I'm from provenance and
 

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I'm Jessie Baker I'm from provenance and
some<00:00:22.350><c> other</c><00:00:22.500><c> problems</c><00:00:22.859><c> team</c><00:00:23.039><c> members</c><00:00:23.400><c> here</c>

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some other problems team members here
 

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some other problems team members here
Yetta<00:00:24.150><c> Steiner</c><00:00:24.570><c> actually</c><00:00:25.080><c> presented</c>

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Yetta Steiner actually presented
 

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Yetta Steiner actually presented
provenance<00:00:25.949><c> the</c><00:00:26.400><c> concept</c><00:00:26.939><c> at</c><00:00:27.150><c> DEFCON</c><00:00:27.689><c> zero</c><00:00:28.080><c> so</c>

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provenance the concept at DEFCON zero so
 

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provenance the concept at DEFCON zero so
we're<00:00:29.010><c> back</c><00:00:29.189><c> with</c><00:00:29.699><c> an</c><00:00:29.849><c> update</c><00:00:30.210><c> and</c><00:00:31.340><c> yeah</c><00:00:32.340><c> woo</c>

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we're back with an update and yeah woo
 

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we're back with an update and yeah woo
so<00:00:33.360><c> it's</c><00:00:33.660><c> been</c><00:00:33.809><c> an</c><00:00:33.899><c> interesting</c><00:00:34.079><c> year</c><00:00:34.320><c> going</c>

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so it's been an interesting year going
 

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so it's been an interesting year going
from<00:00:35.010><c> a</c><00:00:35.190><c> concept</c><00:00:36.030><c> to</c><00:00:36.540><c> UM</c><00:00:36.840><c> startup</c><00:00:37.649><c> and</c><00:00:38.460><c> it's</c>

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from a concept to UM startup and it's
 

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from a concept to UM startup and it's
not<00:00:38.730><c> just</c><00:00:38.910><c> about</c><00:00:39.030><c> dev</c><00:00:39.390><c> that's</c><00:00:39.690><c> for</c><00:00:39.840><c> sure</c><00:00:39.989><c> so</c>

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not just about dev that's for sure so
 

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not just about dev that's for sure so
fundraising<00:00:40.980><c> design</c><00:00:41.309><c> team</c><00:00:41.730><c> building</c><00:00:42.210><c> and</c>

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fundraising design team building and
 

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fundraising design team building and
most<00:00:43.260><c> importantly</c><00:00:43.739><c> understanding</c><00:00:44.340><c> the</c>

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most importantly understanding the
 

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most importantly understanding the
market<00:00:44.789><c> so</c><00:00:45.000><c> we</c><00:00:45.120><c> can</c><00:00:45.270><c> make</c><00:00:45.390><c> sure</c><00:00:45.600><c> our</c>

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market so we can make sure our
 

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market so we can make sure our
decentralized<00:00:47.280><c> application</c><00:00:47.820><c> as</c><00:00:47.940><c> indeed</c>

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decentralized application as indeed
 

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decentralized application as indeed
serving<00:00:48.660><c> one</c><00:00:49.219><c> so</c><00:00:50.219><c> what</c><00:00:50.640><c> is</c><00:00:50.670><c> Providence</c><00:00:51.180><c> and</c>

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serving one so what is Providence and
 

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serving one so what is Providence and
what<00:00:51.480><c> are</c><00:00:51.570><c> we</c><00:00:51.660><c> doing</c><00:00:51.960><c> and</c><00:00:52.140><c> so</c><00:00:53.070><c> provenance</c><00:00:53.460><c> is</c>

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what are we doing and so provenance is
 

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what are we doing and so provenance is
dedicated<00:00:54.390><c> to</c><00:00:54.570><c> using</c><00:00:54.750><c> technology</c><00:00:55.469><c> to</c><00:00:55.500><c> bring</c>

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dedicated to using technology to bring
 

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dedicated to using technology to bring
transparency<00:00:56.340><c> to</c><00:00:56.850><c> product</c><00:00:57.510><c> supply</c><00:00:57.840><c> chains</c>

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transparency to product supply chains
 

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transparency to product supply chains
and<00:00:58.379><c> life</c><00:00:58.620><c> cycles</c><00:00:59.120><c> so</c><00:01:00.120><c> what</c><00:01:00.239><c> does</c><00:01:00.300><c> that</c><00:01:00.420><c> mean</c>

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and life cycles so what does that mean
 

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and life cycles so what does that mean
that<00:01:00.840><c> means</c><00:01:00.989><c> we're</c><00:01:01.320><c> basically</c><00:01:01.559><c> here</c><00:01:01.710><c> to</c><00:01:02.039><c> help</c>

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that means we're basically here to help
 

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that means we're basically here to help
us<00:01:02.340><c> all</c><00:01:02.489><c> know</c><00:01:02.699><c> more</c><00:01:03.030><c> about</c><00:01:03.239><c> our</c><00:01:03.690><c> material</c>

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us all know more about our material
 

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us all know more about our material
world<00:01:04.379><c> where's</c><00:01:04.920><c> it</c><00:01:05.070><c> come</c><00:01:05.280><c> from</c><00:01:05.309><c> how</c><00:01:06.090><c> was</c><00:01:06.270><c> it</c>

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world where's it come from how was it
 

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world where's it come from how was it
made<00:01:06.600><c> who</c><00:01:07.080><c> made</c><00:01:07.320><c> it</c><00:01:07.530><c> from</c><00:01:07.950><c> what</c><00:01:08.100><c> materials</c>

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made who made it from what materials
 

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made who made it from what materials
those<00:01:09.000><c> kinds</c><00:01:09.390><c> of</c><00:01:09.450><c> things</c><00:01:09.710><c> also</c><00:01:10.710><c> a</c><00:01:10.740><c> little</c><00:01:11.010><c> bit</c>

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those kinds of things also a little bit
 

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those kinds of things also a little bit
into<00:01:11.460><c> how</c><00:01:11.790><c> might</c><00:01:12.090><c> we</c><00:01:12.680><c> kind</c><00:01:13.680><c> of</c><00:01:13.740><c> keep</c><00:01:13.920><c> the</c>

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into how might we kind of keep the
 

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into how might we kind of keep the
record<00:01:14.880><c> of</c><00:01:15.000><c> those</c><00:01:15.090><c> materials</c><00:01:15.390><c> into</c><00:01:15.720><c> the</c>

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record of those materials into the
 

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record of those materials into the
future<00:01:16.080><c> so</c><00:01:16.470><c> we</c><00:01:16.590><c> might</c><00:01:16.799><c> give</c><00:01:17.030><c> materials</c><00:01:18.030><c> a</c>

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future so we might give materials a
 

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future so we might give materials a
second<00:01:18.479><c> life</c><00:01:18.630><c> for</c><00:01:18.659><c> example</c><00:01:20.240><c> so</c><00:01:21.240><c> there</c><00:01:21.900><c> are</c><00:01:21.930><c> a</c>

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second life for example so there are a
 

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second life for example so there are a
lot<00:01:22.140><c> of</c><00:01:22.170><c> reasons</c><00:01:22.650><c> why</c><00:01:22.830><c> we</c><00:01:23.520><c> need</c><00:01:23.700><c> transparency</c>

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lot of reasons why we need transparency
 

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lot of reasons why we need transparency
in<00:01:24.950><c> product</c><00:01:25.950><c> supply</c><00:01:26.250><c> chains</c><00:01:26.549><c> and</c><00:01:26.930><c> some</c><00:01:27.930><c> of</c>

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in product supply chains and some of
 

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in product supply chains and some of
those<00:01:28.110><c> range</c><00:01:28.470><c> from</c><00:01:28.770><c> things</c><00:01:28.979><c> like</c><00:01:29.100><c> counterfeit</c>

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those range from things like counterfeit
 

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those range from things like counterfeit
goods<00:01:30.150><c> being</c><00:01:30.450><c> sold</c><00:01:30.750><c> on</c><00:01:30.900><c> the</c><00:01:30.990><c> internet</c><00:01:31.610><c> from</c>

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goods being sold on the internet from
 

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goods being sold on the internet from
drugs<00:01:32.970><c> to</c><00:01:33.210><c> handbags</c><00:01:34.159><c> slavery</c><00:01:35.159><c> it's</c><00:01:35.610><c> not</c><00:01:35.790><c> great</c>

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drugs to handbags slavery it's not great
 

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drugs to handbags slavery it's not great
that's<00:01:36.329><c> happening</c><00:01:36.689><c> in</c><00:01:36.810><c> lots</c><00:01:37.200><c> of</c><00:01:37.290><c> supply</c>

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that's happening in lots of supply
 

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that's happening in lots of supply
chains<00:01:37.860><c> and</c><00:01:38.820><c> wasted</c><00:01:39.240><c> materials</c><00:01:39.720><c> all</c><00:01:40.020><c> kinds</c><00:01:40.320><c> of</c>

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chains and wasted materials all kinds of
 

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chains and wasted materials all kinds of
stuff<00:01:40.560><c> and</c><00:01:40.890><c> for</c><00:01:41.640><c> the</c><00:01:41.700><c> most</c><00:01:41.850><c> part</c><00:01:41.939><c> we</c><00:01:42.240><c> can</c><00:01:42.390><c> kind</c>

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stuff and for the most part we can kind
 

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stuff and for the most part we can kind
of<00:01:42.630><c> deduce</c><00:01:42.960><c> that</c><00:01:42.990><c> our</c><00:01:43.259><c> material</c><00:01:43.680><c> world</c><00:01:43.920><c> and</c><00:01:44.159><c> a</c>

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of deduce that our material world and a
 

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of deduce that our material world and a
relationship<00:01:44.490><c> with</c><00:01:44.939><c> it</c><00:01:45.090><c> is</c><00:01:45.240><c> is</c><00:01:45.479><c> somewhat</c>

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relationship with it is is somewhat
 

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relationship with it is is somewhat
broken<00:01:46.280><c> and</c><00:01:47.280><c> so</c><00:01:48.090><c> we</c><00:01:48.210><c> started</c><00:01:48.270><c> working</c><00:01:48.930><c> on</c>

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broken and so we started working on
 

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broken and so we started working on
provenance<00:01:49.439><c> for</c><00:01:49.590><c> that</c><00:01:49.740><c> simple</c><00:01:50.130><c> reason</c><00:01:50.460><c> how</c>

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provenance for that simple reason how
 

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provenance for that simple reason how
can<00:01:51.090><c> we</c><00:01:51.210><c> find</c><00:01:51.479><c> out</c><00:01:51.600><c> more</c><00:01:51.840><c> about</c><00:01:51.899><c> where</c><00:01:52.530><c> stuff</c>

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can we find out more about where stuff
 

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can we find out more about where stuff
comes<00:01:52.799><c> from</c><00:01:53.070><c> and</c><00:01:53.460><c> how</c><00:01:53.909><c> might</c><00:01:54.180><c> we</c><00:01:54.360><c> start</c><00:01:54.630><c> to</c>

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comes from and how might we start to
 

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comes from and how might we start to
repair<00:01:55.140><c> our</c><00:01:55.170><c> relationship</c><00:01:55.409><c> with</c><00:01:55.920><c> our</c>

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repair our relationship with our
 

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repair our relationship with our
material<00:01:56.430><c> world</c><00:01:56.640><c> a</c><00:01:56.790><c> little</c><00:01:58.070><c> especially</c><00:01:59.070><c> when</c>

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material world a little especially when
 

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material world a little especially when
even<00:02:00.719><c> mcdonalds</c><00:02:00.950><c> advertising</c><00:02:01.950><c> says</c><00:02:02.159><c> that</c>

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even mcdonalds advertising says that
 

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even mcdonalds advertising says that
their<00:02:02.430><c> ethical</c><00:02:02.850><c> like</c><00:02:03.149><c> what</c><00:02:03.600><c> are</c><00:02:03.689><c> we</c>

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their ethical like what are we
 

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their ethical like what are we
miniatures<00:02:04.200><c> choose</c><00:02:04.500><c> when</c><00:02:05.100><c> crisps</c><00:02:05.969><c> and</c>

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miniatures choose when crisps and
 

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miniatures choose when crisps and
both<00:02:07.380><c> handcrafted</c><00:02:08.450><c> finding</c><00:02:09.450><c> out</c><00:02:09.539><c> information</c>

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both handcrafted finding out information
 

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both handcrafted finding out information
that<00:02:10.320><c> you</c><00:02:10.410><c> can</c><00:02:10.440><c> trust</c><00:02:10.860><c> a</c><00:02:11.070><c> bit</c><00:02:11.190><c> about</c><00:02:11.400><c> products</c>

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that you can trust a bit about products
 

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that you can trust a bit about products
is<00:02:12.000><c> becoming</c><00:02:12.390><c> increasingly</c><00:02:12.870><c> difficult</c><00:02:14.030><c> so</c><00:02:15.030><c> we</c>

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is becoming increasingly difficult so we
 

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is becoming increasingly difficult so we
aren't<00:02:15.600><c> the</c><00:02:15.720><c> first</c><00:02:15.870><c> people</c><00:02:16.290><c> to</c><00:02:16.320><c> think</c><00:02:16.620><c> about</c>

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aren't the first people to think about
 

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aren't the first people to think about
trying<00:02:17.640><c> to</c><00:02:17.850><c> make</c><00:02:18.000><c> supply</c><00:02:18.240><c> chains</c><00:02:18.480><c> more</c>

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trying to make supply chains more
 

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trying to make supply chains more
transparent<00:02:19.320><c> in</c><00:02:19.470><c> fact</c><00:02:19.680><c> lots</c><00:02:19.920><c> and</c><00:02:20.160><c> lots</c><00:02:20.310><c> of</c>

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transparent in fact lots and lots of
 

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transparent in fact lots and lots of
people<00:02:20.550><c> have</c><00:02:20.760><c> attempted</c><00:02:20.880><c> this</c><00:02:21.360><c> and</c><00:02:22.170><c> you</c>

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people have attempted this and you
 

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people have attempted this and you
guessed<00:02:22.920><c> it</c><00:02:23.070><c> in</c><00:02:23.280><c> a</c><00:02:23.730><c> centralized</c><00:02:24.300><c> way</c><00:02:24.770><c> and</c><00:02:25.770><c> this</c>

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guessed it in a centralized way and this
 

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guessed it in a centralized way and this
is<00:02:26.790><c> fundamentally</c><00:02:27.570><c> flawed</c><00:02:27.890><c> how</c><00:02:28.890><c> could</c><00:02:29.310><c> one</c>

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is fundamentally flawed how could one
 

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is fundamentally flawed how could one
organization<00:02:30.270><c> or</c><00:02:30.480><c> one</c><00:02:30.660><c> even</c><00:02:30.959><c> collection</c><00:02:31.380><c> of</c>

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organization or one even collection of
 

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organization or one even collection of
organizations<00:02:32.190><c> broker</c><00:02:32.610><c> the</c><00:02:32.940><c> world's</c><00:02:33.390><c> supply</c>

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organizations broker the world's supply
 

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organizations broker the world's supply
chain<00:02:34.410><c> data</c><00:02:34.970><c> just</c><00:02:35.970><c> doesn't</c><00:02:36.240><c> work</c>

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chain data just doesn't work
 

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chain data just doesn't work
particularly<00:02:37.170><c> when</c><00:02:37.290><c> supply</c><00:02:37.620><c> chains</c><00:02:37.920><c> are</c>

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particularly when supply chains are
 

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particularly when supply chains are
inherently<00:02:38.970><c> a</c><00:02:39.209><c> network</c><00:02:39.959><c> of</c><00:02:40.200><c> organizations</c>

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inherently a network of organizations
 

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inherently a network of organizations
that<00:02:41.459><c> don't</c><00:02:41.640><c> trust</c><00:02:41.970><c> each</c><00:02:42.150><c> other</c><00:02:42.300><c> because</c>

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that don't trust each other because
 

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that don't trust each other because
there<00:02:42.810><c> is</c><00:02:42.989><c> afraid</c><00:02:43.410><c> they're</c><00:02:43.680><c> going</c><00:02:43.770><c> to</c><00:02:43.860><c> be</c><00:02:43.980><c> cut</c>

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there is afraid they're going to be cut
 

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there is afraid they're going to be cut
out<00:02:44.250><c> or</c><00:02:45.050><c> skipped</c><00:02:46.050><c> over</c><00:02:46.670><c> or</c><00:02:47.959><c> screwed</c><00:02:48.959><c> over</c><00:02:49.080><c> and</c>

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out or skipped over or screwed over and
 

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out or skipped over or screwed over and
one<00:02:49.470><c> other</c><00:02:49.590><c> shape</c><00:02:49.860><c> or</c><00:02:50.010><c> form</c><00:02:50.220><c> I</c><00:02:50.520><c> think</c><00:02:50.970><c> I</c><00:02:51.120><c> was</c>

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one other shape or form I think I was
 

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one other shape or form I think I was
talking<00:02:51.330><c> about</c><00:02:51.510><c> it</c><00:02:51.870><c> with</c><00:02:52.080><c> somebody</c><00:02:52.500><c> earlier</c>

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talking about it with somebody earlier
 

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talking about it with somebody earlier
it's<00:02:53.220><c> a</c><00:02:53.310><c> bit</c><00:02:53.489><c> like</c><00:02:53.610><c> The</c><00:02:53.760><c> Hunger</c><00:02:53.910><c> Games</c><00:02:54.590><c> so</c>

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it's a bit like The Hunger Games so
 

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it's a bit like The Hunger Games so
essentially<00:02:57.480><c> transparency</c><00:02:58.110><c> with</c><00:02:58.230><c> a</c>

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essentially transparency with a
 

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essentially transparency with a
centralized<00:02:58.770><c> system</c><00:02:59.130><c> it</c><00:02:59.640><c> doesn't</c><00:03:00.300><c> really</c>

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centralized system it doesn't really
 

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centralized system it doesn't really
work<00:03:00.600><c> very</c><00:03:00.630><c> well</c><00:03:00.900><c> you</c><00:03:01.440><c> have</c><00:03:01.590><c> to</c><00:03:01.709><c> trust</c><00:03:01.920><c> in</c>

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work very well you have to trust in
 

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work very well you have to trust in
someone<00:03:02.730><c> and</c><00:03:02.880><c> it's</c><00:03:03.120><c> usually</c><00:03:03.270><c> the</c><00:03:03.480><c> largest</c>

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someone and it's usually the largest
 

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someone and it's usually the largest
organization<00:03:04.530><c> in</c><00:03:04.650><c> a</c><00:03:04.709><c> supply</c><00:03:04.950><c> chain</c><00:03:05.040><c> which</c>

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organization in a supply chain which
 

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organization in a supply chain which
means<00:03:05.670><c> the</c><00:03:05.760><c> whole</c><00:03:05.910><c> system</c><00:03:06.390><c> is</c><00:03:06.420><c> fundamentally</c>

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means the whole system is fundamentally
 

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means the whole system is fundamentally
flawed<00:03:07.430><c> so</c><00:03:08.430><c> with</c><00:03:09.209><c> providence's</c><00:03:09.720><c> is</c><00:03:09.840><c> exactly</c>

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flawed so with providence's is exactly
 

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flawed so with providence's is exactly
what<00:03:10.290><c> we're</c><00:03:10.380><c> trying</c><00:03:10.500><c> to</c><00:03:10.590><c> do</c><00:03:10.739><c> we're</c><00:03:10.950><c> trying</c><00:03:11.160><c> to</c>

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what we're trying to do we're trying to
 

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what we're trying to do we're trying to
not<00:03:11.850><c> have</c><00:03:12.120><c> one</c><00:03:12.390><c> large</c><00:03:12.630><c> centralized</c><00:03:13.290><c> system</c>

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not have one large centralized system
 

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not have one large centralized system
broker<00:03:14.430><c> all</c><00:03:14.730><c> over</c><00:03:14.910><c> the</c><00:03:15.030><c> data</c><00:03:15.180><c> about</c><00:03:15.600><c> the</c><00:03:15.900><c> world</c>

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broker all over the data about the world
 

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broker all over the data about the world
supply<00:03:16.410><c> chains</c><00:03:16.739><c> we're</c><00:03:17.340><c> trying</c><00:03:17.580><c> to</c><00:03:17.640><c> do</c><00:03:17.760><c> it</c><00:03:17.910><c> on</c><00:03:18.120><c> a</c>

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supply chains we're trying to do it on a
 

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supply chains we're trying to do it on a
theorem<00:03:19.220><c> we're</c><00:03:20.220><c> trying</c><00:03:20.489><c> to</c><00:03:20.670><c> let</c><00:03:21.239><c> everyone</c><00:03:21.540><c> use</c>

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theorem we're trying to let everyone use
 

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theorem we're trying to let everyone use
a<00:03:22.400><c> shared</c><00:03:23.400><c> secure</c><00:03:23.790><c> auditable</c><00:03:24.390><c> database</c><00:03:24.810><c> in</c>

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a shared secure auditable database in
 

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a shared secure auditable database in
order<00:03:25.920><c> to</c><00:03:26.390><c> convey</c><00:03:27.390><c> information</c><00:03:27.690><c> about</c>

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order to convey information about
 

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order to convey information about
material<00:03:28.920><c> things</c><00:03:29.870><c> so</c><00:03:30.870><c> we're</c><00:03:31.440><c> not</c><00:03:31.530><c> doing</c><00:03:31.830><c> that</c>

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material things so we're not doing that
 

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material things so we're not doing that
in<00:03:32.100><c> a</c><00:03:32.190><c> kind</c><00:03:32.340><c> of</c><00:03:32.400><c> wikileaks</c><00:03:32.940><c> style</c><00:03:33.299><c> although</c>

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in a kind of wikileaks style although
 

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in a kind of wikileaks style although
some<00:03:34.260><c> other</c><00:03:34.410><c> people</c><00:03:34.680><c> are</c><00:03:34.830><c> and</c><00:03:35.070><c> that's</c><00:03:35.190><c> great</c>

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some other people are and that's great
 

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some other people are and that's great
and<00:03:35.730><c> we</c><00:03:36.120><c> are</c><00:03:36.299><c> actually</c><00:03:36.450><c> kind</c><00:03:36.750><c> of</c><00:03:36.780><c> on</c><00:03:36.900><c> the</c><00:03:37.019><c> side</c>

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and we are actually kind of on the side
 

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and we are actually kind of on the side
of<00:03:37.230><c> companies</c><00:03:38.130><c> and</c><00:03:38.370><c> helping</c><00:03:39.030><c> to</c><00:03:39.060><c> reinforce</c>

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of companies and helping to reinforce
 

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of companies and helping to reinforce
and<00:03:40.170><c> promote</c><00:03:40.470><c> and</c><00:03:40.709><c> make</c><00:03:40.950><c> trusted</c><00:03:41.549><c> good</c>

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and promote and make trusted good
 

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and promote and make trusted good
behavior<00:03:42.209><c> so</c><00:03:43.549><c> companies</c><00:03:44.549><c> are</c><00:03:44.760><c> more</c>

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behavior so companies are more
 

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behavior so companies are more
interested<00:03:45.239><c> in</c><00:03:45.299><c> a</c><00:03:45.390><c> voluntary</c><00:03:45.840><c> approach</c><00:03:46.230><c> to</c>

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interested in a voluntary approach to
 

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interested in a voluntary approach to
transparency<00:03:47.010><c> and</c><00:03:47.190><c> a</c><00:03:47.250><c> perhaps</c><00:03:47.579><c> already</c>

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transparency and a perhaps already
 

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transparency and a perhaps already
taking<00:03:48.480><c> steps</c><00:03:48.510><c> towards</c><00:03:49.489><c> making</c><00:03:50.489><c> their</c><00:03:50.760><c> supply</c>

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taking steps towards making their supply
 

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taking steps towards making their supply
chains<00:03:51.209><c> better</c><00:03:51.739><c> and</c><00:03:52.739><c> this</c><00:03:53.100><c> is</c><00:03:53.220><c> where</c><00:03:53.400><c> we</c><00:03:53.519><c> kind</c>

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chains better and this is where we kind
 

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chains better and this is where we kind
of<00:03:53.760><c> intercept</c><00:03:54.299><c> in</c><00:03:54.450><c> an</c><00:03:54.570><c> interesting</c><00:03:54.810><c> way</c>

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of intercept in an interesting way
 

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of intercept in an interesting way
between<00:03:56.450><c> supply</c><00:03:57.450><c> chains</c><00:03:57.780><c> but</c><00:03:58.019><c> also</c><00:03:58.340><c> branding</c>

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between supply chains but also branding
 

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between supply chains but also branding
and<00:03:59.549><c> kind</c><00:04:00.060><c> of</c><00:04:00.120><c> our</c><00:04:00.299><c> concept</c><00:04:01.049><c> of</c><00:04:01.170><c> whether</c><00:04:01.620><c> we</c>

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and kind of our concept of whether we
 

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and kind of our concept of whether we
just<00:04:02.040><c> choose</c><00:04:02.340><c> or</c><00:04:02.640><c> trust</c><00:04:02.910><c> a</c><00:04:03.030><c> product</c><00:04:03.390><c> or</c><00:04:03.540><c> not</c>

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just choose or trust a product or not
 

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just choose or trust a product or not
this<00:04:04.860><c> is</c><00:04:04.980><c> something</c><00:04:05.250><c> we</c><00:04:05.340><c> actually</c><00:04:05.579><c> spend</c><00:04:05.760><c> a</c>

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this is something we actually spend a
 

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this is something we actually spend a
lot<00:04:05.940><c> of</c><00:04:05.970><c> time</c><00:04:06.090><c> exploring</c><00:04:06.630><c> is</c><00:04:07.049><c> to</c><00:04:07.590><c> what</c><00:04:07.829><c> is</c><00:04:07.950><c> the</c>

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lot of time exploring is to what is the
 

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lot of time exploring is to what is the
future<00:04:08.250><c> of</c><00:04:08.459><c> branding</c><00:04:09.060><c> what</c><00:04:09.269><c> is</c><00:04:09.360><c> the</c><00:04:09.480><c> future</c><00:04:09.600><c> of</c>

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future of branding what is the future of
 

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future of branding what is the future of
our<00:04:09.930><c> relationship</c><00:04:10.079><c> with</c><00:04:10.829><c> with</c><00:04:11.459><c> trusting</c>

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our relationship with with trusting
 

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our relationship with with trusting
goods<00:04:12.930><c> and</c><00:04:13.110><c> services</c><00:04:13.579><c> and</c><00:04:14.579><c> very</c><00:04:14.790><c> much</c><00:04:14.970><c> sort</c><00:04:15.239><c> of</c>

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goods and services and very much sort of
 

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goods and services and very much sort of
provenance<00:04:15.660><c> is</c><00:04:15.870><c> nestled</c><00:04:16.260><c> in</c><00:04:16.410><c> that</c>

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provenance is nestled in that
 

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provenance is nestled in that
of<00:04:17.180><c> intersection</c><00:04:17.900><c> between</c><00:04:18.049><c> how</c><00:04:18.859><c> the</c><00:04:19.370><c> world's</c>

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of intersection between how the world's
 

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of intersection between how the world's
supply<00:04:19.730><c> chains</c><00:04:20.090><c> are</c><00:04:20.239><c> governed</c><00:04:20.540><c> but</c><00:04:20.989><c> also</c><00:04:21.139><c> how</c>

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supply chains are governed but also how
 

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supply chains are governed but also how
we<00:04:21.470><c> choose</c><00:04:21.829><c> to</c><00:04:21.889><c> trust</c><00:04:22.250><c> products</c><00:04:23.260><c> so</c><00:04:24.260><c> we</c><00:04:24.740><c> look</c>

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we choose to trust products so we look
 

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we choose to trust products so we look
at<00:04:25.010><c> kind</c><00:04:25.160><c> of</c><00:04:25.220><c> four</c><00:04:25.490><c> aspects</c><00:04:26.270><c> we</c><00:04:26.510><c> look</c><00:04:26.630><c> at</c>

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at kind of four aspects we look at
 

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at kind of four aspects we look at
gathering<00:04:27.080><c> information</c><00:04:27.320><c> about</c><00:04:27.800><c> products</c><00:04:28.190><c> and</c>

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gathering information about products and
 

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gathering information about products and
we're<00:04:29.720><c> very</c><00:04:29.750><c> concerned</c><00:04:30.080><c> with</c><00:04:30.380><c> making</c><00:04:30.500><c> this</c><00:04:30.740><c> in</c>

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we're very concerned with making this in
 

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we're very concerned with making this in
an<00:04:31.070><c> accessible</c><00:04:31.370><c> format</c><00:04:31.639><c> of</c><00:04:32.180><c> course</c><00:04:32.419><c> and</c><00:04:32.750><c> we</c>

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an accessible format of course and we
 

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an accessible format of course and we
look<00:04:33.350><c> very</c><00:04:33.530><c> much</c><00:04:33.699><c> verifying</c><00:04:34.699><c> the</c><00:04:35.510><c> data</c><00:04:35.720><c> so</c>

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look very much verifying the data so
 

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look very much verifying the data so
working<00:04:37.010><c> with</c><00:04:37.220><c> kind</c><00:04:37.850><c> of</c><00:04:37.910><c> trusted</c><00:04:38.270><c> third</c>

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working with kind of trusted third
 

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working with kind of trusted third
parties<00:04:38.900><c> in</c><00:04:39.080><c> order</c><00:04:39.290><c> to</c><00:04:39.380><c> be</c><00:04:39.470><c> able</c><00:04:39.560><c> to</c><00:04:39.800><c> verify</c>

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parties in order to be able to verify
 

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parties in order to be able to verify
data<00:04:40.370><c> and</c><00:04:40.699><c> we</c><00:04:41.630><c> work</c><00:04:41.780><c> a</c><00:04:41.870><c> lot</c><00:04:41.900><c> of</c><00:04:42.080><c> traceability</c>

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data and we work a lot of traceability
 

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data and we work a lot of traceability
to<00:04:42.889><c> source</c><00:04:43.330><c> so</c><00:04:44.330><c> in</c><00:04:44.600><c> terms</c><00:04:44.780><c> of</c><00:04:44.930><c> development</c><00:04:45.320><c> and</c>

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to source so in terms of development and
 

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to source so in terms of development and
we<00:04:46.100><c> started</c><00:04:46.610><c> with</c><00:04:46.970><c> a</c><00:04:47.680><c> material</c><00:04:48.680><c> wallet</c><00:04:49.040><c> so</c><00:04:49.520><c> the</c>

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we started with a material wallet so the
 

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we started with a material wallet so the
simplest<00:04:50.210><c> of</c><00:04:50.360><c> the</c><00:04:50.479><c> simple</c><00:04:51.100><c> so</c><00:04:52.100><c> this</c><00:04:52.520><c> is</c>

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simplest of the simple so this is
 

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simplest of the simple so this is
actually<00:04:53.389><c> a</c><00:04:53.630><c> kind</c><00:04:54.169><c> of</c><00:04:54.290><c> prototype</c><00:04:54.530><c> we</c><00:04:54.710><c> made</c>

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actually a kind of prototype we made
 

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actually a kind of prototype we made
back<00:04:55.100><c> in</c><00:04:55.130><c> September</c><00:04:55.820><c> which</c><00:04:56.300><c> was</c><00:04:56.510><c> just</c><00:04:56.840><c> an</c>

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back in September which was just an
 

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back in September which was just an
asset<00:04:57.680><c> wallet</c><00:04:58.100><c> it</c><00:04:58.340><c> allowed</c><00:04:58.610><c> people</c><00:04:58.639><c> to</c>

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asset wallet it allowed people to
 

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asset wallet it allowed people to
register<00:05:00.350><c> an</c><00:05:00.710><c> item</c><00:05:01.010><c> so</c><00:05:01.340><c> you</c><00:05:01.400><c> could</c><00:05:01.580><c> register</c>

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register an item so you could register
 

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register an item so you could register
it<00:05:02.180><c> on</c><00:05:02.889><c> using</c><00:05:03.889><c> some</c><00:05:04.070><c> existing</c><00:05:04.400><c> information</c>

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it on using some existing information
 

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it on using some existing information
from<00:05:05.120><c> the</c><00:05:05.210><c> web</c><00:05:05.360><c> for</c><00:05:05.600><c> example</c><00:05:06.020><c> this</c><00:05:06.080><c> is</c><00:05:06.139><c> taking</c>

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from the web for example this is taking
 

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from the web for example this is taking
some<00:05:06.620><c> from</c><00:05:06.830><c> amazon</c><00:05:07.479><c> and</c><00:05:08.479><c> you</c><00:05:08.720><c> could</c><00:05:08.930><c> give</c><00:05:09.139><c> it</c><00:05:09.200><c> a</c>

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some from amazon and you could give it a
 

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some from amazon and you could give it a
unique<00:05:09.770><c> idea</c><00:05:10.100><c> should</c><00:05:10.520><c> it</c><00:05:10.610><c> should</c><00:05:10.639><c> need</c><00:05:11.120><c> one</c>

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unique idea should it should need one
 

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unique idea should it should need one
and<00:05:11.539><c> and</c><00:05:12.440><c> really</c><00:05:13.070><c> what</c><00:05:13.310><c> you</c><00:05:13.370><c> could</c><00:05:13.490><c> do</c><00:05:13.580><c> is</c>

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and and really what you could do is
 

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and and really what you could do is
transfer<00:05:14.270><c> and</c><00:05:14.630><c> receive</c><00:05:15.350><c> items</c><00:05:15.949><c> and</c><00:05:16.250><c> that</c>

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transfer and receive items and that
 

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transfer and receive items and that
built<00:05:16.669><c> up</c><00:05:16.820><c> a</c><00:05:17.030><c> chain</c><00:05:17.479><c> of</c><00:05:17.510><c> custody</c><00:05:18.010><c> on</c><00:05:19.010><c> the</c>

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built up a chain of custody on the
 

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built up a chain of custody on the
blockchain<00:05:19.430><c> and</c><00:05:20.680><c> we</c><00:05:21.680><c> then</c><00:05:21.860><c> going</c><00:05:22.039><c> to</c><00:05:22.100><c> extended</c>

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blockchain and we then going to extended
 

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blockchain and we then going to extended
this<00:05:22.789><c> and</c><00:05:23.090><c> to</c><00:05:23.900><c> start</c><00:05:24.139><c> to</c><00:05:24.320><c> look</c><00:05:24.440><c> at</c><00:05:24.620><c> gathering</c>

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this and to start to look at gathering
 

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this and to start to look at gathering
more<00:05:25.250><c> types</c><00:05:25.520><c> of</c><00:05:25.669><c> information</c><00:05:25.880><c> such</c><00:05:26.450><c> as</c>

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more types of information such as
 

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more types of information such as
photographs<00:05:27.560><c> or</c><00:05:27.800><c> video</c><00:05:28.570><c> location</c><00:05:29.570><c> data</c>

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photographs or video location data
 

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photographs or video location data
things<00:05:30.560><c> like</c><00:05:30.740><c> that</c><00:05:30.770><c> and</c><00:05:31.570><c> and</c><00:05:32.570><c> that's</c><00:05:33.050><c> been</c>

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things like that and and that's been
 

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things like that and and that's been
pretty<00:05:33.830><c> successful</c><00:05:34.030><c> but</c><00:05:35.030><c> the</c><00:05:35.120><c> big</c><00:05:35.690><c> challenge</c>

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pretty successful but the big challenge
 

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pretty successful but the big challenge
now<00:05:36.349><c> and</c><00:05:36.800><c> this</c><00:05:36.919><c> is</c><00:05:37.070><c> very</c><00:05:37.190><c> much</c><00:05:37.370><c> what</c><00:05:37.580><c> we're</c><00:05:37.729><c> in</c>

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now and this is very much what we're in
 

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now and this is very much what we're in
the<00:05:37.910><c> midst</c><00:05:38.150><c> of</c><00:05:38.210><c> working</c><00:05:38.389><c> on</c><00:05:38.690><c> is</c><00:05:38.960><c> verifying</c>

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the midst of working on is verifying
 

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the midst of working on is verifying
data<00:05:40.220><c> so</c><00:05:40.700><c> we</c><00:05:41.389><c> have</c><00:05:41.840><c> formed</c><00:05:42.200><c> a</c><00:05:42.410><c> partnership</c>

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data so we have formed a partnership
 

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data so we have formed a partnership
with<00:05:43.400><c> 40</c><00:05:44.150><c> different</c><00:05:44.330><c> certifications</c><00:05:44.990><c> and</c>

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with 40 different certifications and
 

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with 40 different certifications and
we're<00:05:46.190><c> helping</c><00:05:46.460><c> digitize</c><00:05:46.940><c> those</c><00:05:47.210><c> those</c>

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we're helping digitize those those
 

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we're helping digitize those those
certifications<00:05:48.020><c> but</c><00:05:48.770><c> also</c><00:05:49.000><c> helping</c><00:05:50.000><c> the</c>

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certifications but also helping the
 

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certifications but also helping the
information<00:05:51.320><c> about</c><00:05:51.470><c> those</c><00:05:51.620><c> certifications</c>

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information about those certifications
 

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information about those certifications
be<00:05:52.460><c> verified</c><00:05:52.970><c> and</c><00:05:53.210><c> trusted</c><00:05:53.630><c> all</c><00:05:53.840><c> the</c><00:05:54.050><c> way</c>

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be verified and trusted all the way
 

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be verified and trusted all the way
along<00:05:54.380><c> the</c><00:05:54.530><c> chain</c><00:05:54.830><c> so</c><00:05:55.580><c> from</c><00:05:55.970><c> the</c><00:05:56.060><c> point</c><00:05:56.180><c> of</c>

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along the chain so from the point of
 

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along the chain so from the point of
issued<00:05:56.750><c> to</c><00:05:57.260><c> the</c><00:05:57.380><c> end</c><00:05:57.530><c> consumer</c><00:05:58.419><c> allowing</c><00:05:59.419><c> you</c>

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issued to the end consumer allowing you
 

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issued to the end consumer allowing you
to<00:05:59.690><c> see</c><00:05:59.810><c> a</c><00:05:59.840><c> chain</c><00:06:00.050><c> of</c><00:06:00.080><c> custody</c><00:06:00.320><c> of</c><00:06:00.710><c> exactly</c>

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to see a chain of custody of exactly
 

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to see a chain of custody of exactly
where<00:06:01.430><c> that</c><00:06:01.610><c> certification</c><00:06:02.000><c> was</c><00:06:02.389><c> issued</c><00:06:02.780><c> and</c>

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where that certification was issued and
 

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where that certification was issued and
and<00:06:03.110><c> came</c><00:06:03.500><c> from</c><00:06:04.120><c> and</c><00:06:05.120><c> actually</c><00:06:05.539><c> this</c><00:06:05.660><c> is</c>

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and came from and actually this is
 

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and came from and actually this is
somewhere<00:06:06.110><c> where</c><00:06:06.289><c> we're</c><00:06:06.710><c> really</c><00:06:06.919><c> finding</c>

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somewhere where we're really finding
 

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somewhere where we're really finding
we're<00:06:07.340><c> adding</c><00:06:07.610><c> value</c><00:06:07.810><c> incredibly</c><00:06:08.810><c> quickly</c>

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we're adding value incredibly quickly
 

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we're adding value incredibly quickly
and<00:06:09.500><c> the</c><00:06:10.460><c> certification</c><00:06:11.120><c> system</c><00:06:11.510><c> so</c><00:06:12.289><c> for</c>

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and the certification system so for
 

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and the certification system so for
example<00:06:12.550><c> fair</c><00:06:13.550><c> trade</c><00:06:14.080><c> at</c><00:06:15.080><c> the</c><00:06:15.289><c> moment</c><00:06:15.440><c> is</c><00:06:15.740><c> very</c>

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example fair trade at the moment is very
 

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example fair trade at the moment is very
very<00:06:16.550><c> centralized</c><00:06:17.120><c> like</c><00:06:17.330><c> if</c><00:06:17.450><c> you</c><00:06:17.539><c> want</c><00:06:17.690><c> to</c>

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very centralized like if you want to
 

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very centralized like if you want to
find<00:06:17.900><c> out</c><00:06:18.080><c> where</c><00:06:18.349><c> this</c><00:06:18.470><c> product</c><00:06:19.099><c> has</c><00:06:19.460><c> a</c><00:06:19.490><c> fair</c>

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find out where this product has a fair
 

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find out where this product has a fair
trade<00:06:20.150><c> certificate</c><00:06:20.419><c> you</c><00:06:20.840><c> really</c><00:06:21.080><c> how</c><00:06:21.200><c> they</c>

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trade certificate you really how they
 

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trade certificate you really how they
have<00:06:21.500><c> one</c><00:06:21.770><c> one</c><00:06:22.460><c> way</c><00:06:22.669><c> in</c><00:06:22.880><c> to</c><00:06:23.090><c> find</c><00:06:23.300><c> out</c><00:06:23.419><c> that</c>

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have one one way in to find out that
 

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have one one way in to find out that
information<00:06:24.520><c> and</c><00:06:25.520><c> they</c><00:06:25.729><c> have</c>

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information and they have
 

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information and they have
huge<00:06:26.220><c> problem</c><00:06:26.580><c> with</c><00:06:26.610><c> double</c><00:06:27.000><c> spend</c><00:06:27.330><c> so</c><00:06:27.840><c> how</c>

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huge problem with double spend so how
 

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huge problem with double spend so how
can<00:06:28.500><c> you</c><00:06:28.770><c> tell</c><00:06:29.190><c> if</c><00:06:29.520><c> there's</c><00:06:30.000><c> twice</c><00:06:30.420><c> as</c><00:06:30.480><c> much</c>

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can you tell if there's twice as much
 

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can you tell if there's twice as much
coffee<00:06:31.080><c> being</c><00:06:31.380><c> certified</c><00:06:31.950><c> fair</c><00:06:32.340><c> trade</c><00:06:32.640><c> when</c>

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coffee being certified fair trade when
 

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coffee being certified fair trade when
you're<00:06:33.540><c> only</c><00:06:33.660><c> auditing</c><00:06:34.260><c> the</c><00:06:34.410><c> supply</c><00:06:34.710><c> chain</c>

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you're only auditing the supply chain
 

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you're only auditing the supply chain
around<00:06:35.790><c> ten</c><00:06:36.210><c> percent</c><00:06:36.600><c> of</c><00:06:36.690><c> the</c><00:06:36.780><c> time</c><00:06:36.990><c> and</c><00:06:37.350><c> only</c>

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around ten percent of the time and only
 

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around ten percent of the time and only
on<00:06:38.430><c> spot</c><00:06:38.730><c> audits</c><00:06:39.150><c> so</c><00:06:39.510><c> really</c><00:06:39.810><c> you're</c><00:06:40.290><c> not</c><00:06:40.320><c> kind</c>

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on spot audits so really you're not kind
 

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on spot audits so really you're not kind
of<00:06:40.800><c> monitoring</c><00:06:41.250><c> what's</c><00:06:41.550><c> going</c><00:06:41.850><c> on</c><00:06:42.000><c> in</c><00:06:42.180><c> terms</c>

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of monitoring what's going on in terms
 

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of monitoring what's going on in terms
of<00:06:42.540><c> individual</c><00:06:43.080><c> certifications</c><00:06:43.800><c> being</c>

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of individual certifications being
 

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of individual certifications being
granted<00:06:44.280><c> at</c><00:06:44.670><c> any</c><00:06:45.060><c> step</c><00:06:45.300><c> of</c><00:06:45.480><c> the</c><00:06:45.570><c> chain</c><00:06:45.810><c> so</c><00:06:46.500><c> with</c>

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granted at any step of the chain so with
 

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granted at any step of the chain so with
a<00:06:46.680><c> book</c><00:06:46.830><c> chain</c><00:06:47.130><c> you</c><00:06:48.120><c> kind</c><00:06:48.600><c> of</c><00:06:48.660><c> present</c><00:06:49.020><c> this</c>

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a book chain you kind of present this
 

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a book chain you kind of present this
whole<00:06:49.290><c> new</c><00:06:49.440><c> paradigm</c><00:06:49.650><c> which</c><00:06:50.280><c> is</c><00:06:50.490><c> you</c><00:06:50.820><c> can</c><00:06:51.000><c> now</c>

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whole new paradigm which is you can now
 

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whole new paradigm which is you can now
see<00:06:51.600><c> what</c><00:06:51.900><c> certifications</c><00:06:52.260><c> are</c><00:06:52.830><c> being</c><00:06:53.040><c> issued</c>

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see what certifications are being issued
 

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see what certifications are being issued
and<00:06:53.640><c> accounted</c><00:06:54.090><c> for</c><00:06:54.120><c> openly</c><00:06:55.460><c> so</c><00:06:56.460><c> everyone</c><00:06:56.850><c> can</c>

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and accounted for openly so everyone can
 

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and accounted for openly so everyone can
trace<00:06:57.270><c> back</c><00:06:57.300><c> exactly</c><00:06:57.870><c> where</c><00:06:58.050><c> a</c><00:06:58.530><c> certification</c>

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trace back exactly where a certification
 

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trace back exactly where a certification
was<00:06:59.310><c> issued</c><00:06:59.780><c> the</c><00:07:00.780><c> quotas</c><00:07:01.200><c> that</c><00:07:01.230><c> were</c><00:07:01.500><c> imposed</c>

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was issued the quotas that were imposed
 

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was issued the quotas that were imposed
on<00:07:01.980><c> them</c><00:07:02.160><c> etc</c><00:07:02.840><c> which</c><00:07:03.840><c> already</c><00:07:04.350><c> is</c><00:07:04.710><c> a</c><00:07:04.740><c> kind</c><00:07:04.980><c> of</c>

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on them etc which already is a kind of
 

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on them etc which already is a kind of
drastic<00:07:05.700><c> leap</c><00:07:06.060><c> in</c><00:07:06.330><c> terms</c><00:07:06.510><c> of</c><00:07:06.630><c> auditing</c><00:07:07.020><c> costs</c>

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drastic leap in terms of auditing costs
 

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drastic leap in terms of auditing costs
lowering<00:07:07.830><c> the</c><00:07:07.950><c> cost</c><00:07:08.160><c> of</c><00:07:08.370><c> being</c><00:07:08.700><c> able</c><00:07:08.970><c> to</c><00:07:09.120><c> be</c>

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lowering the cost of being able to be
 

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lowering the cost of being able to be
certified<00:07:10.170><c> in</c><00:07:10.200><c> the</c><00:07:10.380><c> first</c><00:07:10.680><c> place</c><00:07:10.830><c> so</c><00:07:11.750><c> I</c><00:07:12.750><c> guess</c>

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certified in the first place so I guess
 

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certified in the first place so I guess
this<00:07:13.260><c> is</c><00:07:13.410><c> the</c><00:07:13.440><c> kind</c><00:07:13.650><c> of</c><00:07:13.680><c> picture</c><00:07:13.860><c> we're</c>

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this is the kind of picture we're
 

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this is the kind of picture we're
working<00:07:14.430><c> towards</c><00:07:14.850><c> with</c><00:07:14.970><c> provenance</c><00:07:15.360><c> which</c><00:07:15.540><c> is</c>

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working towards with provenance which is
 

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working towards with provenance which is
gathering<00:07:16.560><c> information</c><00:07:17.010><c> such</c><00:07:17.370><c> as</c>

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gathering information such as
 

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gathering information such as
certification<00:07:18.450><c> data</c><00:07:18.690><c> but</c><00:07:19.590><c> also</c><00:07:19.650><c> other</c><00:07:19.980><c> bits</c>

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certification data but also other bits
 

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certification data but also other bits
of<00:07:20.280><c> information</c><00:07:20.490><c> and</c><00:07:20.970><c> cascading</c><00:07:21.540><c> that</c><00:07:21.750><c> along</c>

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of information and cascading that along
 

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of information and cascading that along
a<00:07:22.020><c> chain</c><00:07:22.260><c> of</c><00:07:22.290><c> custody</c><00:07:22.530><c> of</c><00:07:23.010><c> course</c><00:07:23.700><c> we're</c>

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a chain of custody of course we're
 

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a chain of custody of course we're
focused<00:07:24.810><c> very</c><00:07:25.230><c> much</c><00:07:25.350><c> on</c><00:07:25.680><c> supply</c><00:07:25.980><c> chain</c><00:07:26.220><c> data</c>

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focused very much on supply chain data
 

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focused very much on supply chain data
but<00:07:26.760><c> these</c><00:07:26.910><c> certifications</c><00:07:27.300><c> don't</c>

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but these certifications don't
 

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but these certifications don't
necessarily<00:07:28.500><c> have</c><00:07:28.650><c> to</c><00:07:28.710><c> be</c><00:07:28.830><c> organic</c><00:07:29.190><c> or</c><00:07:29.550><c> fair</c>

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necessarily have to be organic or fair
 

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necessarily have to be organic or fair
trade<00:07:30.000><c> they</c><00:07:30.510><c> could</c><00:07:30.660><c> just</c><00:07:30.690><c> be</c><00:07:30.930><c> safety</c><00:07:31.440><c> or</c><00:07:31.620><c> proof</c>

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trade they could just be safety or proof
 

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trade they could just be safety or proof
of<00:07:32.250><c> authenticity</c><00:07:32.370><c> that</c><00:07:32.970><c> the</c><00:07:33.810><c> constructs</c>

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of authenticity that the constructs
 

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of authenticity that the constructs
exactly<00:07:35.130><c> the</c><00:07:35.250><c> same</c><00:07:35.690><c> and</c><00:07:36.690><c> we're</c><00:07:37.170><c> now</c><00:07:37.290><c> kind</c><00:07:37.560><c> of</c>

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exactly the same and we're now kind of
 

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exactly the same and we're now kind of
moving<00:07:37.830><c> into</c><00:07:38.220><c> not</c><00:07:38.880><c> only</c><00:07:38.910><c> verifying</c><00:07:39.570><c> this</c><00:07:39.720><c> the</c>

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moving into not only verifying this the
 

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moving into not only verifying this the
certification<00:07:41.160><c> data</c><00:07:41.400><c> but</c><00:07:41.640><c> also</c><00:07:41.730><c> looking</c><00:07:42.180><c> at</c>

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certification data but also looking at
 

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certification data but also looking at
transformation<00:07:42.990><c> along</c><00:07:43.230><c> the</c><00:07:43.350><c> chain</c><00:07:43.530><c> and</c><00:07:43.590><c> how</c>

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transformation along the chain and how
 

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transformation along the chain and how
we<00:07:44.010><c> can</c><00:07:44.160><c> allow</c><00:07:44.970><c> that</c><00:07:45.030><c> to</c><00:07:45.210><c> persist</c><00:07:45.690><c> with</c><00:07:45.870><c> the</c>

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we can allow that to persist with the
 

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we can allow that to persist with the
IDS<00:07:48.020><c> so</c><00:07:49.020><c> we</c><00:07:49.740><c> really</c><00:07:50.010><c> believe</c><00:07:50.220><c> the</c><00:07:50.340><c> blockchain</c>

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IDS so we really believe the blockchain
 

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IDS so we really believe the blockchain
is<00:07:50.850><c> a</c><00:07:50.880><c> powerful</c><00:07:51.600><c> broker</c><00:07:51.960><c> for</c><00:07:52.230><c> supply</c><00:07:52.500><c> chain</c>

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is a powerful broker for supply chain
 

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is a powerful broker for supply chain
data<00:07:52.950><c> and</c><00:07:53.310><c> really</c><00:07:54.090><c> could</c><00:07:54.330><c> be</c><00:07:54.390><c> used</c><00:07:54.600><c> for</c><00:07:54.660><c> a</c><00:07:54.750><c> huge</c>

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data and really could be used for a huge
 

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data and really could be used for a huge
catalyst<00:07:55.560><c> for</c><00:07:55.680><c> a</c><00:07:55.740><c> range</c><00:07:55.950><c> of</c><00:07:56.130><c> things</c><00:07:57.050><c> importing</c>

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catalyst for a range of things importing
 

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catalyst for a range of things importing
regulation<00:07:58.650><c> for</c><00:07:58.830><c> example</c><00:07:59.190><c> across</c><00:07:59.430><c> border</c>

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regulation for example across border
 

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regulation for example across border
drastically<00:08:00.810><c> reducing</c><00:08:01.260><c> auditing</c><00:08:01.620><c> costs</c><00:08:01.890><c> as</c><00:08:02.070><c> I</c>

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drastically reducing auditing costs as I
 

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drastically reducing auditing costs as I
mentioned<00:08:02.670><c> but</c><00:08:03.150><c> also</c><00:08:03.240><c> just</c><00:08:03.420><c> hugely</c><00:08:03.810><c> improving</c>

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mentioned but also just hugely improving
 

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mentioned but also just hugely improving
kind<00:08:04.590><c> of</c><00:08:04.650><c> social</c><00:08:04.950><c> and</c><00:08:05.100><c> environmental</c><00:08:05.990><c> impact</c>

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kind of social and environmental impact
 

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kind of social and environmental impact
by<00:08:07.290><c> allowing</c><00:08:07.830><c> people</c><00:08:08.100><c> to</c><00:08:08.250><c> actually</c><00:08:08.400><c> start</c>

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by allowing people to actually start
 

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by allowing people to actually start
openly<00:08:09.180><c> reporting</c><00:08:09.660><c> these</c><00:08:09.780><c> things</c><00:08:10.110><c> rather</c>

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openly reporting these things rather
 

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openly reporting these things rather
than<00:08:10.650><c> constantly</c><00:08:11.610><c> gathering</c><00:08:11.970><c> data</c><00:08:12.420><c> in</c><00:08:12.750><c> silos</c>

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than constantly gathering data in silos
 

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than constantly gathering data in silos
that<00:08:13.260><c> it</c><00:08:13.680><c> totally</c><00:08:14.370><c> loses</c><00:08:14.790><c> gets</c><00:08:15.180><c> lost</c><00:08:15.450><c> along</c>

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that it totally loses gets lost along
 

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that it totally loses gets lost along
the<00:08:15.840><c> chain</c><00:08:16.020><c> dutas</c><00:08:16.470><c> it's</c><00:08:16.650><c> it's</c><00:08:16.890><c> fundamentally</c>

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the chain dutas it's it's fundamentally
 

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the chain dutas it's it's fundamentally
non<00:08:17.970><c> interoperable</c><00:08:19.160><c> current</c><00:08:20.160><c> state</c><00:08:21.200><c> so</c><00:08:22.200><c> yeah</c>

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non interoperable current state so yeah
 

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non interoperable current state so yeah
that's<00:08:22.980><c> a</c><00:08:23.130><c> bit</c><00:08:23.220><c> of</c><00:08:23.310><c> an</c><00:08:23.400><c> overview</c><00:08:23.610><c> for</c><00:08:23.820><c> what</c>

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that's a bit of an overview for what
 

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that's a bit of an overview for what
we're<00:08:24.090><c> doing</c><00:08:24.330><c> so</c><00:08:24.600><c> we're</c><00:08:24.870><c> based</c><00:08:25.050><c> in</c><00:08:25.230><c> London</c><00:08:25.560><c> and</c>

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we're doing so we're based in London and
 

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we're doing so we're based in London and
we're<00:08:26.640><c> currently</c><00:08:26.880><c> hiring</c><00:08:27.090><c> actually</c><00:08:27.900><c> we've</c>

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we're currently hiring actually we've
 

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we're currently hiring actually we've
got<00:08:28.290><c> funding</c><00:08:28.650><c> for</c><00:08:28.830><c> another</c><00:08:29.010><c> year</c><00:08:29.310><c> so</c><00:08:29.670><c> if</c>

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got funding for another year so if
 

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got funding for another year so if
you're<00:08:30.060><c> interested</c><00:08:30.570><c> in</c><00:08:30.660><c> writing</c><00:08:31.380><c> smart</c>

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you're interested in writing smart
 

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you're interested in writing smart
contracts<00:08:32.250><c> for</c><00:08:32.550><c> social</c><00:08:33.060><c> good</c><00:08:33.090><c> drop</c><00:08:33.870><c> of</c><00:08:34.020><c> the</c>

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contracts for social good drop of the
 

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contracts for social good drop of the
line<00:08:34.320><c> but</c><00:08:34.680><c> thank</c><00:08:34.979><c> you</c><00:08:35.099><c> very</c><00:08:35.250><c> much</c>

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line but thank you very much
 

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line but thank you very much
you