WEBVTT Kind: captions Language: en 00:00:01.070 --> 00:00:15.850 align:start position:0% [Applause] 00:00:15.850 --> 00:00:15.860 align:start position:0% 00:00:15.860 --> 00:00:19.130 align:start position:0% and<00:00:16.860> you<00:00:16.950> a<00:00:16.980> new<00:00:17.220> a<00:00:17.250> new<00:00:17.400> design<00:00:17.790> cranberry<00:00:18.480> as 00:00:19.130 --> 00:00:19.140 align:start position:0% and you a new a new design cranberry as 00:00:19.140 --> 00:00:20.960 align:start position:0% and you a new a new design cranberry as anyone<00:00:19.619> were<00:00:19.860> you<00:00:20.010> joined<00:00:20.640> the<00:00:20.760> first 00:00:20.960 --> 00:00:20.970 align:start position:0% anyone were you joined the first 00:00:20.970 --> 00:00:24.530 align:start position:0% anyone were you joined the first expression<00:00:21.390> here<00:00:21.779> okay<00:00:23.330> welcome<00:00:24.330> is 00:00:24.530 --> 00:00:24.540 align:start position:0% expression here okay welcome is 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when<00:00:44.129> I<00:00:44.160> was<00:00:44.370> doing<00:00:44.579> that<00:00:44.730> I<00:00:45.030> learned<00:00:45.300> a 00:00:45.470 --> 00:00:45.480 align:start position:0% and when I was doing that I learned a 00:00:45.480 --> 00:00:49.069 align:start position:0% and when I was doing that I learned a lot<00:00:45.629> about<00:00:46.609> models<00:00:47.609> like<00:00:48.030> frameworks<00:00:48.539> of<00:00:48.839> how 00:00:49.069 --> 00:00:49.079 align:start position:0% lot about models like frameworks of how 00:00:49.079 --> 00:00:51.439 align:start position:0% lot about models like frameworks of how like<00:00:49.530> what<00:00:49.739> drives<00:00:50.100> people<00:00:50.339> to<00:00:50.550> adopt<00:00:51.089> new 00:00:51.439 --> 00:00:51.449 align:start position:0% like what drives people to adopt new 00:00:51.449 --> 00:00:54.919 align:start position:0% like what drives people to adopt new technologies<00:00:52.250> and<00:00:53.250> in<00:00:54.059> preparing<00:00:54.629> for<00:00:54.660> this 00:00:54.919 --> 00:00:54.929 align:start position:0% technologies and in preparing for this 00:00:54.929 --> 00:00:56.840 align:start position:0% technologies and in preparing for this talk<00:00:54.989> like<00:00:55.499> over<00:00:55.710> the<00:00:55.800> last<00:00:55.980> weeks<00:00:56.550> have<00:00:56.820> been 00:00:56.840 --> 00:00:56.850 align:start position:0% talk like over the last weeks have been 00:00:56.850 --> 00:00:59.660 align:start position:0% talk like over the last weeks have been trying<00:00:57.510> to<00:00:57.660> apply<00:00:57.899> that<00:00:57.960> to<00:00:58.440> our<00:00:58.800> space<00:00:59.129> see 00:00:59.660 --> 00:00:59.670 align:start position:0% trying to apply that to our space see 00:00:59.670 --> 00:01:02.060 align:start position:0% trying to apply that to our space see how<00:00:59.999> does<00:01:00.449> it<00:01:00.480> translate<00:01:00.920> all<00:01:01.920> these 00:01:02.060 --> 00:01:02.070 align:start position:0% how does it translate all these 00:01:02.070 --> 00:01:02.680 align:start position:0% how does it translate all these frameworks 00:01:02.680 --> 00:01:02.690 align:start position:0% frameworks 00:01:02.690 --> 00:01:04.270 align:start position:0% frameworks [Music] 00:01:04.270 --> 00:01:04.280 align:start position:0% [Music] 00:01:04.280 --> 00:01:06.710 align:start position:0% [Music] yes<00:01:05.280> so<00:01:05.400> that's<00:01:05.519> what<00:01:05.730> I<00:01:05.760> want<00:01:06.270> to<00:01:06.360> talk<00:01:06.540> to<00:01:06.630> you 00:01:06.710 --> 00:01:06.720 align:start position:0% yes so that's what I want to talk to you 00:01:06.720 --> 00:01:09.710 align:start position:0% yes so that's what I want to talk to you about<00:01:06.810> but<00:01:07.230> first<00:01:07.850> I<00:01:08.850> want<00:01:09.360> to<00:01:09.390> talk<00:01:09.540> to<00:01:09.659> you 00:01:09.710 --> 00:01:09.720 align:start position:0% about but first I want to talk to you 00:01:09.720 --> 00:01:13.850 align:start position:0% about but first I want to talk to you about<00:01:09.780> porn<00:01:10.170> and<00:01:10.409> why<00:01:11.400> though<00:01:11.640> why<00:01:12.860> that's 00:01:13.850 --> 00:01:13.860 align:start position:0% about porn and why though why that's 00:01:13.860 --> 00:01:16.010 align:start position:0% about porn and why though why that's interesting<00:01:14.310> will<00:01:14.460> become<00:01:15.210> a<00:01:15.240> bit<00:01:15.479> more<00:01:15.509> clear 00:01:16.010 --> 00:01:16.020 align:start position:0% interesting will become a bit more clear 00:01:16.020 --> 00:01:20.780 align:start position:0% interesting will become a bit more clear I<00:01:16.259> hope<00:01:16.470> so<00:01:16.770> later<00:01:17.100> on<00:01:18.049> this<00:01:19.280> magazine<00:01:20.280> Time 00:01:20.780 --> 00:01:20.790 align:start position:0% I hope so later on this magazine Time 00:01:20.790 --> 00:01:24.260 align:start position:0% I hope so later on this magazine Time magazine<00:01:21.180> in<00:01:21.329> 1992<00:01:22.290> declared<00:01:23.280> hybrid<00:01:23.970> porn 00:01:24.260 --> 00:01:24.270 align:start position:0% magazine in 1992 declared hybrid porn 00:01:24.270 --> 00:01:27.709 align:start position:0% magazine in 1992 declared hybrid porn specifically<00:01:25.100> as<00:01:26.100> one<00:01:26.460> of<00:01:26.610> the<00:01:27.030> bigger 00:01:27.709 --> 00:01:27.719 align:start position:0% specifically as one of the bigger 00:01:27.719 --> 00:01:30.130 align:start position:0% specifically as one of the bigger inventions<00:01:28.680> of<00:01:28.920> the<00:01:28.979> past<00:01:29.399> millennium 00:01:30.130 --> 00:01:30.140 align:start position:0% inventions of the past millennium 00:01:30.140 --> 00:01:32.480 align:start position:0% inventions of the past millennium doesn't<00:01:31.140> seem<00:01:31.259> like<00:01:31.439> view<00:01:31.829> was<00:01:32.040> big<00:01:32.219> new<00:01:32.369> in 00:01:32.480 --> 00:01:32.490 align:start position:0% doesn't seem like view was big new in 00:01:32.490 --> 00:01:34.940 align:start position:0% doesn't seem like view was big new in agriculture<00:01:33.149> so<00:01:33.180> it<00:01:33.420> was<00:01:33.570> a<00:01:33.600> big<00:01:33.840> do<00:01:34.320> for<00:01:34.649> food 00:01:34.940 --> 00:01:34.950 align:start position:0% agriculture so it was a big do for food 00:01:34.950 --> 00:01:37.940 align:start position:0% agriculture so it was a big do for food around<00:01:35.189> the<00:01:35.460> world<00:01:36.259> but<00:01:37.259> it<00:01:37.350> was<00:01:37.439> also<00:01:37.619> a<00:01:37.740> big 00:01:37.940 --> 00:01:37.950 align:start position:0% around the world but it was also a big 00:01:37.950 --> 00:01:40.719 align:start position:0% around the world but it was also a big deal<00:01:38.159> for<00:01:38.689> understanding<00:01:39.689> what<00:01:39.930> makes<00:01:40.289> people 00:01:40.719 --> 00:01:40.729 align:start position:0% deal for understanding what makes people 00:01:40.729 --> 00:01:47.270 align:start position:0% deal for understanding what makes people adopt<00:01:41.729> new<00:01:42.000> technologies<00:01:45.500> website<00:01:46.500> note<00:01:47.039> but 00:01:47.270 --> 00:01:47.280 align:start position:0% adopt new technologies website note but 00:01:47.280 --> 00:01:49.819 align:start position:0% adopt new technologies website note but what's<00:01:47.729> interesting<00:01:47.939> this<00:01:48.450> is<00:01:48.799> 1992<00:01:49.799> a 00:01:49.819 --> 00:01:49.829 align:start position:0% what's interesting this is 1992 a 00:01:49.829 --> 00:01:53.749 align:start position:0% what's interesting this is 1992 a special<00:01:50.579> politician<00:01:51.360> a<00:01:52.100> lot<00:01:53.100> of<00:01:53.250> the<00:01:53.369> content 00:01:53.749 --> 00:01:53.759 align:start position:0% special politician a lot of the content 00:01:53.759 --> 00:01:56.959 align:start position:0% special politician a lot of the content is<00:01:54.030> sponsored<00:01:54.810> by<00:01:55.049> IBM<00:01:55.649> there's<00:01:56.579> a<00:01:56.700> lot<00:01:56.850> of 00:01:56.959 --> 00:01:56.969 align:start position:0% is sponsored by IBM there's a lot of 00:01:56.969 --> 00:01:59.029 align:start position:0% is sponsored by IBM there's a lot of talk<00:01:57.180> about<00:01:57.329> Lee<00:01:57.770> networks<00:01:58.770> computers 00:01:59.029 --> 00:01:59.039 align:start position:0% talk about Lee networks computers 00:01:59.039 --> 00:02:03.080 align:start position:0% talk about Lee networks computers there's<00:01:59.939> no<00:02:00.240> words<00:02:00.570> on<00:02:00.899> predictions<00:02:01.590> of<00:02:02.250> like 00:02:03.080 --> 00:02:03.090 align:start position:0% there's no words on predictions of like 00:02:03.090 --> 00:02:05.060 align:start position:0% there's no words on predictions of like to<00:02:03.270> Internet<00:02:03.780> as<00:02:03.990> we<00:02:04.259> know<00:02:04.289> it<00:02:04.439> now<00:02:04.710> and<00:02:04.979> all 00:02:05.060 --> 00:02:05.070 align:start position:0% to Internet as we know it now and all 00:02:05.070 --> 00:02:08.180 align:start position:0% to Internet as we know it now and all the<00:02:05.100> services<00:02:05.729> that<00:02:05.759> we<00:02:06.060> use<00:02:06.090> on<00:02:06.450> that<00:02:07.190> even 00:02:08.180 --> 00:02:08.190 align:start position:0% the services that we use on that even 00:02:08.190 --> 00:02:10.669 align:start position:0% the services that we use on that even though<00:02:08.280> that<00:02:08.429> like<00:02:09.090> this<00:02:09.300> was<00:02:09.360> 1992<00:02:10.350> so<00:02:10.560> we 00:02:10.669 --> 00:02:10.679 align:start position:0% though that like this was 1992 so we 00:02:10.679 --> 00:02:12.710 align:start position:0% though that like this was 1992 so we would<00:02:10.860> expect<00:02:10.950> that<00:02:11.400> to<00:02:11.550> be<00:02:11.790> kind<00:02:12.600> of 00:02:12.710 --> 00:02:12.720 align:start position:0% would expect that to be kind of 00:02:12.720 --> 00:02:17.450 align:start position:0% would expect that to be kind of ubiquitous<00:02:13.700> knowledge<00:02:14.700> already<00:02:15.090> with<00:02:15.330> me<00:02:16.460> so 00:02:17.450 --> 00:02:17.460 align:start position:0% ubiquitous knowledge already with me so 00:02:17.460 --> 00:02:20.630 align:start position:0% ubiquitous knowledge already with me so the<00:02:17.580> story<00:02:17.820> about<00:02:18.030> porn<00:02:19.280> they<00:02:20.280> think<00:02:20.520> that 00:02:20.630 --> 00:02:20.640 align:start position:0% the story about porn they think that 00:02:20.640 --> 00:02:22.130 align:start position:0% the story about porn they think that some<00:02:20.850> days<00:02:21.060> here<00:02:21.330> to<00:02:21.510> check 00:02:22.130 --> 00:02:22.140 align:start position:0% some days here to check 00:02:22.140 --> 00:02:24.950 align:start position:0% some days here to check hormones<00:02:22.890> in<00:02:23.010> Fenton<00:02:23.610> -<00:02:24.060> porn<00:02:24.300> specifically 00:02:24.950 --> 00:02:24.960 align:start position:0% hormones in Fenton - porn specifically 00:02:24.960 --> 00:02:29.890 align:start position:0% hormones in Fenton - porn specifically not<00:02:25.410> important<00:02:25.890> Kokoro<00:02:26.670> was<00:02:27.560> invented<00:02:28.560> in 00:02:29.890 --> 00:02:29.900 align:start position:0% not important Kokoro was invented in 00:02:29.900 --> 00:02:34.190 align:start position:0% not important Kokoro was invented in 1928<00:02:30.900> by<00:02:31.910> scientists<00:02:32.910> of<00:02:33.090> Iowa<00:02:33.630> State 00:02:34.190 --> 00:02:34.200 align:start position:0% 1928 by scientists of Iowa State 00:02:34.200 --> 00:02:39.440 align:start position:0% 1928 by scientists of Iowa State University<00:02:35.210> and<00:02:36.210> then<00:02:37.550> years<00:02:38.550> past<00:02:38.970> it<00:02:39.270> was 00:02:39.440 --> 00:02:39.450 align:start position:0% University and then years past it was 00:02:39.450 --> 00:02:42.740 align:start position:0% University and then years past it was released<00:02:39.960> to<00:02:40.350> farmers<00:02:40.950> and<00:02:41.640> a<00:02:41.720> lot<00:02:42.720> of 00:02:42.740 --> 00:02:42.750 align:start position:0% released to farmers and a lot of 00:02:42.750 --> 00:02:45.920 align:start position:0% released to farmers and a lot of benefits<00:02:43.350> to<00:02:43.590> speak<00:02:43.950> of<00:02:44.360> sort<00:02:45.360> of<00:02:45.420> production 00:02:45.920 --> 00:02:45.930 align:start position:0% benefits to speak of sort of production 00:02:45.930 --> 00:02:48.580 align:start position:0% benefits to speak of sort of production rate<00:02:46.110> could<00:02:46.350> go<00:02:46.470> up<00:02:46.650> by<00:02:46.860> 20<00:02:47.220> percent 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right<00:03:15.660> and<00:03:16.620> then<00:03:17.190> next<00:03:17.340> to<00:03:17.520> that<00:03:17.640> there<00:03:17.820> was<00:03:18.000> an 00:03:18.320 --> 00:03:18.330 align:start position:0% right and then next to that there was an 00:03:18.330 --> 00:03:20.420 align:start position:0% right and then next to that there was an alliance<00:03:18.690> of<00:03:18.930> partners<00:03:19.350> that<00:03:19.680> also<00:03:19.800> adopted 00:03:20.420 --> 00:03:20.430 align:start position:0% alliance of partners that also adopted 00:03:20.430 --> 00:03:22.040 align:start position:0% alliance of partners that also adopted this<00:03:20.580> technology<00:03:21.120> from<00:03:21.330> the<00:03:21.480> University<00:03:21.540> I 00:03:22.040 --> 00:03:22.050 align:start position:0% this technology from the University I 00:03:22.050 --> 00:03:25.220 align:start position:0% this technology from the University I started<00:03:22.470> pushing<00:03:22.680> it<00:03:22.980> at<00:03:23.160> broke<00:03:23.960> so<00:03:24.960> there<00:03:25.110> was 00:03:25.220 --> 00:03:25.230 align:start position:0% started pushing it at broke so there was 00:03:25.230 --> 00:03:28.430 align:start position:0% started pushing it at broke so there was a<00:03:25.410> lot<00:03:25.650> going<00:03:25.680> for<00:03:26.100> it<00:03:26.430> it's<00:03:27.000> just<00:03:27.420> beautiful 00:03:28.430 --> 00:03:28.440 align:start position:0% a lot going for it it's just beautiful 00:03:28.440 --> 00:03:33.080 align:start position:0% a lot going for it it's just beautiful elevating<00:03:29.220> forth<00:03:30.800> one<00:03:31.800> of<00:03:31.950> the<00:03:32.160> downsides 00:03:33.080 --> 00:03:33.090 align:start position:0% elevating forth one of the downsides 00:03:33.090 --> 00:03:34.980 align:start position:0% elevating forth one of the downsides because<00:03:33.690> I<00:03:34.080> mean<00:03:34.230> obviously 00:03:34.980 --> 00:03:34.990 align:start position:0% because I mean obviously 00:03:34.990 --> 00:03:38.460 align:start position:0% because I mean obviously there<00:03:35.170> were<00:03:35.350> downsize<00:03:35.890> was<00:03:36.370> that<00:03:37.470> farmers 00:03:38.460 --> 00:03:38.470 align:start position:0% there were downsize was that farmers 00:03:38.470 --> 00:03:40.830 align:start position:0% there were downsize was that farmers would<00:03:38.650> need<00:03:38.860> to<00:03:39.100> buy<00:03:39.400> their<00:03:39.790> seats<00:03:40.090> every<00:03:40.540> year 00:03:40.830 --> 00:03:40.840 align:start position:0% would need to buy their seats every year 00:03:40.840 --> 00:03:42.930 align:start position:0% would need to buy their seats every year so<00:03:41.380> they<00:03:41.410> needed<00:03:41.800> to<00:03:41.920> change<00:03:41.950> something<00:03:42.550> in 00:03:42.930 --> 00:03:42.940 align:start position:0% so they needed to change something in 00:03:42.940 --> 00:03:44.910 align:start position:0% so they needed to change something in their<00:03:43.060> behavior<00:03:43.570> compared<00:03:44.470> to<00:03:44.500> what<00:03:44.770> they 00:03:44.910 --> 00:03:44.920 align:start position:0% their behavior compared to what they 00:03:44.920 --> 00:03:50.220 align:start position:0% their behavior compared to what they were<00:03:45.070> accustomed<00:03:45.520> to<00:03:47.430> and<00:03:48.430> still<00:03:49.150> 13<00:03:49.990> years 00:03:50.220 --> 00:03:50.230 align:start position:0% were accustomed to and still 13 years 00:03:50.230 --> 00:03:53.280 align:start position:0% were accustomed to and still 13 years later<00:03:50.820> there<00:03:51.820> was<00:03:51.910> a<00:03:51.940> team<00:03:52.150> of<00:03:52.290> sociologists 00:03:53.280 --> 00:03:53.290 align:start position:0% later there was a team of sociologists 00:03:53.290 --> 00:03:56.760 align:start position:0% later there was a team of sociologists that<00:03:53.590> thought<00:03:53.950> oh<00:03:53.980> well<00:03:54.370> this<00:03:55.770> Gordon 00:03:56.760 --> 00:03:56.770 align:start position:0% that thought oh well this Gordon 00:03:56.770 --> 00:03:58.980 align:start position:0% that thought oh well this Gordon business<00:03:57.400> seems<00:03:57.880> to<00:03:58.000> be<00:03:58.120> quite<00:03:58.420> interesting 00:03:58.980 --> 00:03:58.990 align:start position:0% business seems to be quite interesting 00:03:58.990 --> 00:04:00.770 align:start position:0% business seems to be quite interesting there's<00:03:59.290> a<00:03:59.350> lot<00:03:59.470> of<00:03:59.530> changes<00:03:59.920> happening<00:04:00.100> there 00:04:00.770 --> 00:04:00.780 align:start position:0% there's a lot of changes happening there 00:04:00.780 --> 00:04:04.950 align:start position:0% there's a lot of changes happening there and<00:04:01.780> so<00:04:02.230> they<00:04:03.030> they<00:04:04.030> they<00:04:04.450> wanted<00:04:04.720> to<00:04:04.810> figure 00:04:04.950 --> 00:04:04.960 align:start position:0% and so they they they wanted to figure 00:04:04.960 --> 00:04:07.680 align:start position:0% and so they they they wanted to figure out<00:04:05.080> like<00:04:05.140> why<00:04:05.740> what<00:04:06.280> made<00:04:06.520> some<00:04:06.970> farmers 00:04:07.680 --> 00:04:07.690 align:start position:0% out like why what made some farmers 00:04:07.690 --> 00:04:10.080 align:start position:0% out like why what made some farmers decide<00:04:08.140> to<00:04:08.440> switch<00:04:08.740> to<00:04:08.950> my<00:04:09.100> bit<00:04:09.280> corns<00:04:09.700> others 00:04:10.080 --> 00:04:10.090 align:start position:0% decide to switch to my bit corns others 00:04:10.090 --> 00:04:11.970 align:start position:0% decide to switch to my bit corns others not<00:04:10.360> Yin<00:04:10.630> so<00:04:10.840> it<00:04:10.900> was<00:04:11.080> kind<00:04:11.380> of<00:04:11.440> big<00:04:11.650> you<00:04:11.680> in 00:04:11.970 --> 00:04:11.980 align:start position:0% not Yin so it was kind of big you in 00:04:11.980 --> 00:04:16.470 align:start position:0% not Yin so it was kind of big you in that<00:04:12.160> state<00:04:12.490> at<00:04:12.700> the<00:04:12.820> time<00:04:13.770> so<00:04:14.850> they<00:04:15.850> anis<00:04:16.210> like 00:04:16.470 --> 00:04:16.480 align:start position:0% that state at the time so they anis like 00:04:16.480 --> 00:04:17.880 align:start position:0% that state at the time so they anis like they<00:04:16.630> would<00:04:16.780> say<00:04:16.960> send<00:04:17.230> out<00:04:17.350> a<00:04:17.380> survey<00:04:17.650> to 00:04:17.880 --> 00:04:17.890 align:start position:0% they would say send out a survey to 00:04:17.890 --> 00:04:21.000 align:start position:0% they would say send out a survey to farmers<00:04:18.670> in<00:04:18.700> the<00:04:18.970> state<00:04:19.030> asking<00:04:19.810> like<00:04:20.440> why<00:04:20.710> and 00:04:21.000 --> 00:04:21.010 align:start position:0% farmers in the state asking like why and 00:04:21.010 --> 00:04:23.820 align:start position:0% farmers in the state asking like why and when<00:04:21.250> did<00:04:21.790> you<00:04:22.000> switch<00:04:22.360> to<00:04:22.660> this<00:04:22.780> like<00:04:23.110> new 00:04:23.820 --> 00:04:23.830 align:start position:0% when did you switch to this like new 00:04:23.830 --> 00:04:28.560 align:start position:0% when did you switch to this like new type<00:04:24.130> of<00:04:24.160> cultivation<00:04:26.040> and<00:04:27.060> what<00:04:28.060> they<00:04:28.300> found 00:04:28.560 --> 00:04:28.570 align:start position:0% type of cultivation and what they found 00:04:28.570 --> 00:04:32.640 align:start position:0% type of cultivation and what they found was<00:04:28.990> that<00:04:29.050> when<00:04:29.440> in<00:04:29.740> five<00:04:30.220> years<00:04:31.200> ten<00:04:32.200> percent 00:04:32.640 --> 00:04:32.650 align:start position:0% was that when in five years ten percent 00:04:32.650 --> 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at<00:04:42.640> Neal<00:04:42.820> Tiemann<00:04:43.030> production 00:04:45.020 --> 00:04:45.030 align:start position:0% switched it at Neal Tiemann production 00:04:45.030 --> 00:04:48.380 align:start position:0% switched it at Neal Tiemann production no<00:04:46.030> excel<00:04:46.390> yet<00:04:46.600> but<00:04:47.020> they<00:04:47.140> plotted<00:04:47.560> the<00:04:47.650> data 00:04:48.380 --> 00:04:48.390 align:start position:0% no excel yet but they plotted the data 00:04:48.390 --> 00:04:53.430 align:start position:0% no excel yet but they plotted the data and<00:04:49.390> then<00:04:49.960> they<00:04:50.080> found<00:04:50.350> its<00:04:51.780> which<00:04:52.780> if<00:04:52.990> you<00:04:53.140> if 00:04:53.430 --> 00:04:53.440 align:start position:0% and then they found its which if you if 00:04:53.440 --> 00:04:56.100 align:start position:0% and then they found its which if you if you<00:04:53.650> looked<00:04:54.070> up<00:04:54.310> and<00:04:55.000> like<00:04:55.480> if<00:04:55.600> you<00:04:55.720> ever<00:04:55.780> do 00:04:56.100 --> 00:04:56.110 align:start position:0% you looked up and like if you ever do 00:04:56.110 --> 00:04:57.870 align:start position:0% you looked up and like if you ever do goals<00:04:56.380> like<00:04:56.710> technology<00:04:57.010> interruption<00:04:57.520> you 00:04:57.870 --> 00:04:57.880 align:start position:0% goals like technology interruption you 00:04:57.880 --> 00:05:01.110 align:start position:0% goals like technology interruption you basically<00:04:58.270> always<00:04:58.480> find<00:04:58.990> this<00:04:59.200> s-curve<00:05:00.120> okay 00:05:01.110 --> 00:05:01.120 align:start position:0% basically always find this s-curve okay 00:05:01.120 --> 00:05:03.900 align:start position:0% basically always find this s-curve okay there's<00:05:01.330> a<00:05:01.390> like<00:05:01.750> a<00:05:01.780> first<00:05:02.110> 10%<00:05:02.770> and<00:05:03.040> then<00:05:03.730> at 00:05:03.900 --> 00:05:03.910 align:start position:0% there's a like a first 10% and then at 00:05:03.910 --> 00:05:05.790 align:start position:0% there's a like a first 10% and then at some<00:05:04.120> point<00:05:04.150> that<00:05:04.750> kind<00:05:05.290> of<00:05:05.380> grows<00:05:05.590> a<00:05:05.620> little 00:05:05.790 --> 00:05:05.800 align:start position:0% some point that kind of grows a little 00:05:05.800 --> 00:05:09.210 align:start position:0% some point that kind of grows a little bit<00:05:05.980> more<00:05:06.190> and<00:05:06.870> then<00:05:07.870> there's<00:05:08.050> this<00:05:08.220> switching 00:05:09.210 --> 00:05:09.220 align:start position:0% bit more and then there's this switching 00:05:09.220 --> 00:05:11.600 align:start position:0% bit more and then there's this switching like<00:05:09.640> this<00:05:09.850> critical<00:05:10.780> point<00:05:10.990> that<00:05:11.080> we<00:05:11.230> call 00:05:11.600 --> 00:05:11.610 align:start position:0% like this critical point that we call 00:05:11.610 --> 00:05:13.760 align:start position:0% like this critical point that we call now<00:05:11.789> there's<00:05:12.060> critical<00:05:12.479> Moss<00:05:12.629> and<00:05:13.229> this<00:05:13.650> is 00:05:13.760 --> 00:05:13.770 align:start position:0% now there's critical Moss and this is 00:05:13.770 --> 00:05:15.170 align:start position:0% now there's critical Moss and this is what<00:05:13.919> we<00:05:14.009> all<00:05:14.099> strive<00:05:14.400> for<00:05:14.729> it<00:05:14.789> because<00:05:15.000> at 00:05:15.170 --> 00:05:15.180 align:start position:0% what we all strive for it because at 00:05:15.180 --> 00:05:18.379 align:start position:0% what we all strive for it because at this<00:05:15.389> critical<00:05:16.169> mass<00:05:16.400> we'll<00:05:17.400> get<00:05:17.639> there 00:05:18.379 --> 00:05:18.389 align:start position:0% this critical mass we'll get there 00:05:18.389 --> 00:05:23.499 align:start position:0% this critical mass we'll get there that's<00:05:18.780> what<00:05:18.960> mass<00:05:19.650> adoption<00:05:20.009> will<00:05:20.370> happen 00:05:23.499 --> 00:05:23.509 align:start position:0% 00:05:23.509 --> 00:05:29.209 align:start position:0% and<00:05:24.509> then<00:05:24.919> this<00:05:25.919> is<00:05:26.099> a<00:05:26.129> guy<00:05:26.370> who<00:05:28.129> kind<00:05:29.129> of 00:05:29.209 --> 00:05:29.219 align:start position:0% and then this is a guy who kind of 00:05:29.219 --> 00:05:31.909 align:start position:0% and then this is a guy who kind of summarized<00:05:29.909> that<00:05:30.090> research<00:05:30.750> and<00:05:31.139> followed<00:05:31.770> up 00:05:31.909 --> 00:05:31.919 align:start position:0% summarized that research and followed up 00:05:31.919 --> 00:05:34.249 align:start position:0% summarized that research and followed up by<00:05:31.949> doing<00:05:32.370> loads<00:05:32.580> of<00:05:32.789> research<00:05:33.180> after<00:05:33.389> in 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technology that 00:05:42.000 --> 00:05:45.679 align:start position:0% that occurs in every new technology that we<00:05:42.180> introduce<00:05:43.490> his<00:05:44.490> conclusion<00:05:45.029> was<00:05:45.150> yes<00:05:45.180> like 00:05:45.679 --> 00:05:45.689 align:start position:0% we introduce his conclusion was yes like 00:05:45.689 --> 00:05:47.540 align:start position:0% we introduce his conclusion was yes like he<00:05:45.840> actually<00:05:46.169> grew<00:05:46.379> up<00:05:46.560> that<00:05:46.710> s-curve<00:05:47.310> with 00:05:47.540 --> 00:05:47.550 align:start position:0% he actually grew up that s-curve with 00:05:47.550 --> 00:05:50.179 align:start position:0% he actually grew up that s-curve with some<00:05:47.729> variations<00:05:48.419> of<00:05:49.189> different 00:05:50.179 --> 00:05:50.189 align:start position:0% some variations of different 00:05:50.189 --> 00:05:55.879 align:start position:0% some variations of different technologies<00:05:53.719> but<00:05:54.719> interesting<00:05:55.319> motivation 00:05:55.879 --> 00:05:55.889 align:start position:0% technologies but interesting motivation 00:05:55.889 --> 00:05:57.800 align:start position:0% technologies but interesting motivation for<00:05:56.129> him<00:05:56.310> to<00:05:56.490> start<00:05:56.759> looking<00:05:57.090> into<00:05:57.240> that<00:05:57.539> was 00:05:57.800 --> 00:05:57.810 align:start position:0% for him to start looking into that was 00:05:57.810 --> 00:06:01.869 align:start position:0% for him to start looking into that was that<00:05:58.020> he<00:05:58.169> always<00:05:58.199> saw<00:05:58.969> is<00:05:59.969> that<00:06:00.029> as<00:06:00.599> a<00:06:00.659> farmer 00:06:01.869 --> 00:06:01.879 align:start position:0% that he always saw is that as a farmer 00:06:01.879 --> 00:06:05.119 align:start position:0% that he always saw is that as a farmer kind<00:06:02.879> of<00:06:03.000> waste<00:06:03.240> to<00:06:03.659> the<00:06:03.810> last<00:06:04.110> minutes<00:06:04.650> when 00:06:05.119 --> 00:06:05.129 align:start position:0% kind of waste to the last minutes when 00:06:05.129 --> 00:06:06.830 align:start position:0% kind of waste to the last minutes when everyone<00:06:05.729> was<00:06:05.939> starting<00:06:06.120> to<00:06:06.300> use<00:06:06.569> something 00:06:06.830 --> 00:06:06.840 align:start position:0% everyone was starting to use something 00:06:06.840 --> 00:06:08.450 align:start position:0% everyone was starting to use something new<00:06:07.139> and<00:06:07.379> they<00:06:07.469> said<00:06:07.650> like<00:06:07.770> Uncle<00:06:08.250> Eddie 00:06:08.450 --> 00:06:08.460 align:start position:0% new and they said like Uncle Eddie 00:06:08.460 --> 00:06:10.730 align:start position:0% new and they said like Uncle Eddie another<00:06:09.000> farmer<00:06:09.419> would<00:06:10.199> already<00:06:10.409> use 00:06:10.730 --> 00:06:10.740 align:start position:0% another farmer would already use 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late adopter early adopter after<00:06:20.339> investigating<00:06:21.150> that<00:06:21.960> based<00:06:22.199> on<00:06:22.349> his 00:06:22.490 --> 00:06:22.500 align:start position:0% after investigating that based on his 00:06:22.500 --> 00:06:27.200 align:start position:0% after investigating that based on his family<00:06:22.919> story 00:06:27.200 --> 00:06:27.210 align:start position:0% 00:06:27.210 --> 00:06:32.960 align:start position:0% [Music] 00:06:32.960 --> 00:06:32.970 align:start position:0% 00:06:32.970 --> 00:06:35.510 align:start position:0% what<00:06:33.570> he<00:06:33.810> talks<00:06:34.110> about<00:06:34.320> is<00:06:34.770> not<00:06:34.950> necessarily 00:06:35.510 --> 00:06:35.520 align:start position:0% what he talks about is not necessarily 00:06:35.520 --> 00:06:37.400 align:start position:0% what he talks about is not necessarily adoption<00:06:36.180> like<00:06:36.420> the<00:06:36.540> whole<00:06:36.690> concept<00:06:37.230> of 00:06:37.400 --> 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position:0% new innovations is a diffusion of innovation<00:06:48.830> which<00:06:49.830> like<00:06:50.400> in<00:06:50.610> his 00:06:50.890 --> 00:06:50.900 align:start position:0% innovation which like in his 00:06:50.900 --> 00:06:56.660 align:start position:0% innovation which like in his descriptions<00:06:51.900> is<00:06:52.170> slightly<00:06:53.070> different<00:06:55.670> he 00:06:56.660 --> 00:06:56.670 align:start position:0% descriptions is slightly different he 00:06:56.670 --> 00:07:00.800 align:start position:0% descriptions is slightly different he actually<00:06:57.060> says<00:06:57.330> diffusion<00:06:58.260> as<00:06:59.010> as<00:07:00.000> a<00:07:00.210> paradigm 00:07:00.800 --> 00:07:00.810 align:start position:0% actually says diffusion as as a paradigm 00:07:00.810 --> 00:07:03.640 align:start position:0% actually says diffusion as as a paradigm originates<00:07:01.440> a<00:07:01.560> bit<00:07:01.680> more<00:07:01.860> from<00:07:02.100> anthropology 00:07:03.640 --> 00:07:03.650 align:start position:0% originates a bit more from anthropology 00:07:03.650 --> 00:07:07.700 align:start position:0% originates a bit more from anthropology because<00:07:05.000> anthropology's<00:07:06.710> anthropologists 00:07:07.700 --> 00:07:07.710 align:start position:0% because anthropology's anthropologists 00:07:07.710 --> 00:07:10.100 align:start position:0% because anthropology's anthropologists look<00:07:08.100> at<00:07:08.310> things<00:07:08.790> from<00:07:09.060> the<00:07:09.150> perspective<00:07:09.270> of 00:07:10.100 --> 00:07:10.110 align:start position:0% look at things from the perspective of 00:07:10.110 --> 00:07:14.150 align:start position:0% look at things from the perspective of humans<00:07:10.590> and<00:07:11.810> they<00:07:12.810> tend<00:07:13.170> to<00:07:13.290> take<00:07:13.650> on<00:07:13.890> that 00:07:14.150 --> 00:07:14.160 align:start position:0% humans and they tend to take on that 00:07:14.160 --> 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the<00:07:23.370> perspective<00:07:23.910> of<00:07:24.140> users<00:07:25.140> rather 00:07:25.250 --> 00:07:25.260 align:start position:0% from the perspective of users rather 00:07:25.260 --> 00:07:31.330 align:start position:0% from the perspective of users rather than<00:07:25.530> systems<00:07:28.670> so<00:07:29.670> Everett<00:07:30.060> Rogers<00:07:30.210> defines 00:07:31.330 --> 00:07:31.340 align:start position:0% than systems so Everett Rogers defines 00:07:31.340 --> 00:07:33.950 align:start position:0% than systems so Everett Rogers defines diffusion<00:07:32.340> as<00:07:32.520> a<00:07:32.550> process<00:07:33.150> by<00:07:33.390> which<00:07:33.420> an 00:07:33.950 --> 00:07:33.960 align:start position:0% diffusion as a process by which an 00:07:33.960 --> 00:07:36.380 align:start position:0% diffusion as a process by which an innovation<00:07:34.260> which<00:07:34.890> is<00:07:35.040> one<00:07:35.190> point<00:07:35.430> is 00:07:36.380 --> 00:07:36.390 align:start position:0% innovation which is one point is 00:07:36.390 --> 00:07:39.710 align:start position:0% innovation which is one point is communicated<00:07:37.260> which<00:07:37.470> is<00:07:37.650> a<00:07:37.680> second<00:07:38.450> over<00:07:39.450> time 00:07:39.710 --> 00:07:39.720 align:start position:0% communicated which is a second over time 00:07:39.720 --> 00:07:41.750 align:start position:0% communicated which is a second over time time<00:07:40.710> is<00:07:40.890> a<00:07:40.919> very<00:07:41.130> critical<00:07:41.430> element 00:07:41.750 --> 00:07:41.760 align:start position:0% time is a very critical element 00:07:41.760 --> 00:07:44.060 align:start position:0% time is a very critical element according<00:07:42.330> to<00:07:42.480> him<00:07:42.600> and<00:07:42.810> among<00:07:43.350> members<00:07:43.770> of<00:07:43.800> a 00:07:44.060 --> 00:07:44.070 align:start position:0% according to him and among members of a 00:07:44.070 --> 00:07:48.710 align:start position:0% according to him and among members of a social<00:07:44.250> system<00:07:44.460> I<00:07:47.240> started<00:07:48.240> the<00:07:48.300> things<00:07:48.540> like 00:07:48.710 --> 00:07:48.720 align:start position:0% social system I started the things like 00:07:48.720 --> 00:07:50.510 align:start position:0% social system I started the things like what<00:07:49.320> are<00:07:49.530> then<00:07:49.740> the<00:07:49.860> difference<00:07:50.220> between 00:07:50.510 --> 00:07:50.520 align:start position:0% what are then the difference between 00:07:50.520 --> 00:07:53.540 align:start position:0% what are then the difference between that<00:07:51.060> like<00:07:51.390> type<00:07:51.750> of<00:07:51.960> diffusion<00:07:52.410> and<00:07:52.770> what<00:07:53.400> we 00:07:53.540 --> 00:07:53.550 align:start position:0% that like type of diffusion and what we 00:07:53.550 --> 00:07:57.470 align:start position:0% that like type of diffusion and what we now<00:07:53.820> see<00:07:54.890> as<00:07:55.890> adoption<00:07:56.640> and<00:07:56.820> what<00:07:57.000> we<00:07:57.150> like 00:07:57.470 --> 00:07:57.480 align:start position:0% now see as adoption and what we like 00:07:57.480 --> 00:08:00.350 align:start position:0% now see as adoption and what we like talk<00:07:58.020> about<00:07:58.320> it<00:07:58.440> so<00:07:58.590> very<00:07:58.770> often<00:07:59.040> of<00:07:59.790> reaching 00:08:00.350 --> 00:08:00.360 align:start position:0% talk about it so very often of reaching 00:08:00.360 --> 00:08:04.880 align:start position:0% talk about it so very often of reaching crypto<00:08:01.110> mass<00:08:01.500> adoption<00:08:03.110> some<00:08:04.110> differences<00:08:04.710> if 00:08:04.880 --> 00:08:04.890 align:start position:0% crypto mass adoption some differences if 00:08:04.890 --> 00:08:06.680 align:start position:0% crypto mass adoption some differences if you<00:08:04.980> look<00:08:05.130> at<00:08:05.280> the<00:08:05.430> different<00:08:06.000> models<00:08:06.390> out 00:08:06.680 --> 00:08:06.690 align:start position:0% you look at the different models out 00:08:06.690 --> 00:08:10.610 align:start position:0% you look at the different models out there<00:08:06.740> are<00:08:07.740> that<00:08:07.950> diffusion<00:08:08.460> usually<00:08:09.620> refers 00:08:10.610 --> 00:08:10.620 align:start position:0% there are that diffusion usually refers 00:08:10.620 --> 00:08:11.760 align:start position:0% there are that diffusion usually refers more<00:08:10.860> to<00:08:10.919> as 00:08:11.760 --> 00:08:11.770 align:start position:0% more to as 00:08:11.770 --> 00:08:14.730 align:start position:0% more to as as<00:08:12.160> a<00:08:12.190> whole<00:08:12.460> whereas<00:08:13.360> adoption<00:08:13.930> is<00:08:14.110> work 00:08:14.730 --> 00:08:14.740 align:start position:0% as a whole whereas adoption is work 00:08:14.740 --> 00:08:16.499 align:start position:0% as a whole whereas adoption is work related<00:08:14.979> to<00:08:15.340> the<00:08:15.490> decision<00:08:15.940> of<00:08:16.060> one<00:08:16.300> specific 00:08:16.499 --> 00:08:16.509 align:start position:0% related to the decision of one specific 00:08:16.509 --> 00:08:20.219 align:start position:0% related to the decision of one specific individual<00:08:18.479> diffusion<00:08:19.479> relates<00:08:19.870> to 00:08:20.219 --> 00:08:20.229 align:start position:0% individual diffusion relates to 00:08:20.229 --> 00:08:22.980 align:start position:0% individual diffusion relates to technology<00:08:21.360> infrastructure 00:08:22.980 --> 00:08:22.990 align:start position:0% technology infrastructure 00:08:22.990 --> 00:08:26.399 align:start position:0% technology infrastructure whereas<00:08:24.000> adoption<00:08:25.000> usually<00:08:25.599> relates<00:08:25.960> to<00:08:26.379> a 00:08:26.399 --> 00:08:26.409 align:start position:0% whereas adoption usually relates to a 00:08:26.409 --> 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something<00:08:35.020> being<00:08:35.320> like<00:08:35.589> supportive<00:08:37.050> not 00:08:38.040 --> 00:08:38.050 align:start position:0% something being like supportive not 00:08:38.050 --> 00:08:40.889 align:start position:0% something being like supportive not delivering<00:08:38.709> the<00:08:38.770> actual<00:08:39.370> value<00:08:39.909> instantly 00:08:40.889 --> 00:08:40.899 align:start position:0% delivering the actual value instantly 00:08:40.899 --> 00:08:43.019 align:start position:0% delivering the actual value instantly whereas<00:08:41.469> adoption<00:08:42.099> is<00:08:42.219> interacting<00:08:42.880> there's 00:08:43.019 --> 00:08:43.029 align:start position:0% whereas adoption is interacting there's 00:08:43.029 --> 00:08:44.579 align:start position:0% whereas adoption is interacting there's something<00:08:43.360> that<00:08:43.450> brings<00:08:43.659> you<00:08:43.839> value<00:08:44.260> you<00:08:44.410> for 00:08:44.579 --> 00:08:44.589 align:start position:0% something that brings you value you for 00:08:44.589 --> 00:08:48.500 align:start position:0% something that brings you value you for some<00:08:44.770> some<00:08:45.190> effort<00:08:45.490> into<00:08:45.790> it<00:08:46.020> interactive<00:08:47.339> an 00:08:48.500 --> 00:08:48.510 align:start position:0% some some effort into it interactive an 00:08:48.510 --> 00:08:52.860 align:start position:0% some some effort into it interactive an infusion<00:08:49.510> tends<00:08:50.350> to<00:08:50.620> take<00:08:50.800> longer<00:08:51.720> so<00:08:52.720> and 00:08:52.860 --> 00:08:52.870 align:start position:0% infusion tends to take longer so and 00:08:52.870 --> 00:08:55.260 align:start position:0% infusion tends to take longer so and this<00:08:52.959> is<00:08:53.020> like<00:08:53.290> study<00:08:53.589> based<00:08:53.890> on<00:08:54.070> a<00:08:54.430> range<00:08:55.000> of 00:08:55.260 --> 00:08:55.270 align:start position:0% this is like study based on a range of 00:08:55.270 --> 00:08:57.030 align:start position:0% this is like study based on a range of different<00:08:55.600> technologies<00:08:55.720> being<00:08:56.470> introduced 00:08:57.030 --> 00:08:57.040 align:start position:0% different technologies being introduced 00:08:57.040 --> 00:08:58.880 align:start position:0% different technologies being introduced and<00:08:57.250> it<00:08:57.339> takes<00:08:57.550> about<00:08:57.700> 20<00:08:58.240> to<00:08:58.390> 30<00:08:58.600> years 00:08:58.880 --> 00:08:58.890 align:start position:0% and it takes about 20 to 30 years 00:08:58.890 --> 00:09:01.260 align:start position:0% and it takes about 20 to 30 years whereas<00:08:59.890> adoption<00:09:00.459> if<00:09:00.550> you<00:09:00.640> think<00:09:00.880> about<00:09:01.029> like 00:09:01.260 --> 00:09:01.270 align:start position:0% whereas adoption if you think about like 00:09:01.270 --> 00:09:04.019 align:start position:0% whereas adoption if you think about like although<00:09:01.740> after<00:09:02.740> their<00:09:03.040> web<00:09:03.190> services<00:09:03.730> they 00:09:04.019 --> 00:09:04.029 align:start position:0% although after their web services they 00:09:04.029 --> 00:09:07.050 align:start position:0% although after their web services they take<00:09:04.300> between<00:09:04.510> five<00:09:05.050> and<00:09:05.079> ten<00:09:05.440> years<00:09:06.060> hybrid 00:09:07.050 --> 00:09:07.060 align:start position:0% take between five and ten years hybrid 00:09:07.060 --> 00:09:09.150 align:start position:0% take between five and ten years hybrid court<00:09:07.329> was<00:09:07.570> really<00:09:07.959> rapid<00:09:08.500> adoption<00:09:08.709> at<00:09:09.010> the 00:09:09.150 --> 00:09:09.160 align:start position:0% court was really rapid adoption at the 00:09:09.160 --> 00:09:11.579 align:start position:0% court was really rapid adoption at the time<00:09:09.370> for<00:09:09.610> a<00:09:09.640> new<00:09:09.670> technology<00:09:10.140> taking<00:09:11.140> around 00:09:11.579 --> 00:09:11.589 align:start position:0% time for a new technology taking around 00:09:11.589 --> 00:09:16.410 align:start position:0% time for a new technology taking around 13<00:09:12.160> years<00:09:12.399> I<00:09:12.550> believe<00:09:14.459> and<00:09:15.459> also<00:09:15.760> there's<00:09:16.120> just 00:09:16.410 --> 00:09:16.420 align:start position:0% 13 years I believe and also there's just 00:09:16.420 --> 00:09:18.900 align:start position:0% 13 years I believe and also there's just a<00:09:16.630> very<00:09:16.959> different<00:09:17.380> stream<00:09:17.829> of<00:09:18.070> research<00:09:18.490> into 00:09:18.900 --> 00:09:18.910 align:start position:0% a very different stream of research into 00:09:18.910 --> 00:09:21.449 align:start position:0% a very different stream of research into both<00:09:19.380> starting<00:09:20.380> with<00:09:20.529> Everett<00:09:20.800> Rogers<00:09:20.950> but 00:09:21.449 --> 00:09:21.459 align:start position:0% both starting with Everett Rogers but 00:09:21.459 --> 00:09:25.769 align:start position:0% both starting with Everett Rogers but then<00:09:22.140> there's<00:09:23.140> this<00:09:23.260> other<00:09:23.380> guy<00:09:23.620> Aero<00:09:24.130> man<00:09:24.779> who 00:09:25.769 --> 00:09:25.779 align:start position:0% then there's this other guy Aero man who 00:09:25.779 --> 00:09:28.740 align:start position:0% then there's this other guy Aero man who started<00:09:26.620> to<00:09:26.740> investigate<00:09:27.370> an<00:09:27.610> adoption<00:09:27.880> more 00:09:28.740 --> 00:09:28.750 align:start position:0% started to investigate an adoption more 00:09:28.750 --> 00:09:33.220 align:start position:0% started to investigate an adoption more closely 00:09:33.220 --> 00:09:33.230 align:start position:0% 00:09:33.230 --> 00:09:37.780 align:start position:0% so<00:09:34.190> next<00:09:34.340> to<00:09:34.520> porn<00:09:35.260> an<00:09:36.370> interesting<00:09:37.370> example 00:09:37.780 --> 00:09:37.790 align:start position:0% so next to porn an interesting example 00:09:37.790 --> 00:09:41.550 align:start position:0% so next to porn an interesting example is<00:09:37.820> the<00:09:37.940> computer<00:09:38.390> mouse<00:09:38.830> which<00:09:39.830> was<00:09:40.390> is 00:09:41.550 --> 00:09:41.560 align:start position:0% is the computer mouse which was is 00:09:41.560 --> 00:09:44.730 align:start position:0% is the computer mouse which was is commonly<00:09:42.560> credited<00:09:43.220> as<00:09:43.400> being<00:09:43.460> invented<00:09:44.330> in 00:09:44.730 --> 00:09:44.740 align:start position:0% commonly credited as being invented in 00:09:44.740 --> 00:09:48.970 align:start position:0% commonly credited as being invented in 1973<00:09:46.990> actually<00:09:47.990> didn't<00:09:48.200> have<00:09:48.320> been<00:09:48.530> around<00:09:48.770> a 00:09:48.970 --> 00:09:48.980 align:start position:0% 1973 actually didn't have been around a 00:09:48.980 --> 00:09:51.070 align:start position:0% 1973 actually didn't have been around a little<00:09:49.130> bit<00:09:49.310> longer<00:09:49.570> and<00:09:50.570> it<00:09:50.660> was<00:09:50.780> a<00:09:50.840> really 00:09:51.070 --> 00:09:51.080 align:start position:0% little bit longer and it was a really 00:09:51.080 --> 00:09:54.940 align:start position:0% little bit longer and it was a really nice<00:09:51.410> post<00:09:52.370> I<00:09:53.110> may<00:09:54.110> have<00:09:54.260> included<00:09:54.620> the<00:09:54.740> link 00:09:54.940 --> 00:09:54.950 align:start position:0% nice post I may have included the link 00:09:54.950 --> 00:09:59.080 align:start position:0% nice post I may have included the link I'm<00:09:55.070> not<00:09:55.220> sure<00:09:55.750> by<00:09:56.750> Boxton<00:09:57.620> great<00:09:58.550> guy<00:09:58.730> if<00:09:58.970> you 00:09:59.080 --> 00:09:59.090 align:start position:0% I'm not sure by Boxton great guy if you 00:09:59.090 --> 00:10:00.700 align:start position:0% I'm not sure by Boxton great guy if you haven't<00:09:59.360> heard<00:09:59.900> of<00:10:00.110> him 00:10:00.700 --> 00:10:00.710 align:start position:0% haven't heard of him 00:10:00.710 --> 00:10:02.770 align:start position:0% haven't heard of him look<00:10:01.130> him<00:10:01.280> up<00:10:01.400> he<00:10:02.030> has<00:10:02.180> a<00:10:02.330> wealth<00:10:02.600> of 00:10:02.770 --> 00:10:02.780 align:start position:0% look him up he has a wealth of 00:10:02.780 --> 00:10:04.840 align:start position:0% look him up he has a wealth of information<00:10:02.900> about<00:10:03.590> how<00:10:03.770> to<00:10:03.800> new<00:10:04.280> technology 00:10:04.840 --> 00:10:04.850 align:start position:0% information about how to new technology 00:10:04.850 --> 00:10:09.490 align:start position:0% information about how to new technology girl<00:10:06.520> he<00:10:07.520> kind<00:10:08.210> of<00:10:08.300> describes<00:10:08.750> the<00:10:08.960> history<00:10:09.110> of 00:10:09.490 --> 00:10:09.500 align:start position:0% girl he kind of describes the history of 00:10:09.500 --> 00:10:12.090 align:start position:0% girl he kind of describes the history of the<00:10:09.590> computer<00:10:10.040> mouse<00:10:10.190> that<00:10:11.060> I<00:10:11.090> think<00:10:11.390> is<00:10:11.510> very 00:10:12.090 --> 00:10:12.100 align:start position:0% the computer mouse that I think is very 00:10:12.100 --> 00:10:17.100 align:start position:0% the computer mouse that I think is very analogous<00:10:13.100> to<00:10:13.730> how<00:10:14.630> we<00:10:15.020> might<00:10:15.290> be<00:10:15.920> looking<00:10:16.310> at 00:10:17.100 --> 00:10:17.110 align:start position:0% analogous to how we might be looking at 00:10:17.110 --> 00:10:20.910 align:start position:0% analogous to how we might be looking at the<00:10:18.110> same<00:10:18.320> web<00:10:18.560> 3<00:10:18.860> days<00:10:19.040> and<00:10:19.250> new<00:10:19.340> technologies 00:10:20.910 --> 00:10:20.920 align:start position:0% the same web 3 days and new technologies 00:10:20.920 --> 00:10:25.840 align:start position:0% the same web 3 days and new technologies so<00:10:21.920> right<00:10:22.880> so<00:10:23.500> yeah<00:10:24.500> the<00:10:24.710> most<00:10:24.860> relevant<00:10:25.250> to<00:10:25.700> be 00:10:25.840 --> 00:10:25.850 align:start position:0% so right so yeah the most relevant to be 00:10:25.850 --> 00:10:32.740 align:start position:0% so right so yeah the most relevant to be invented<00:10:26.390> in<00:10:26.600> 73<00:10:27.170> was<00:10:27.830> actually<00:10:30.370> 69<00:10:31.420> and<00:10:32.420> then 00:10:32.740 --> 00:10:32.750 align:start position:0% invented in 73 was actually 69 and then 00:10:32.750 --> 00:10:35.320 align:start position:0% invented in 73 was actually 69 and then it's<00:10:33.170> still<00:10:33.380> 2<00:10:33.710> years<00:10:34.370> and<00:10:34.610> years<00:10:34.850> before<00:10:35.030> it 00:10:35.320 --> 00:10:35.330 align:start position:0% it's still 2 years and years before it 00:10:35.330 --> 00:10:37.840 align:start position:0% it's still 2 years and years before it to<00:10:35.420> actually<00:10:35.840> reach<00:10:36.080> household<00:10:36.770> adoption<00:10:37.310> so 00:10:37.840 --> 00:10:37.850 align:start position:0% to actually reach household adoption so 00:10:37.850 --> 00:10:39.130 align:start position:0% to actually reach household adoption so there<00:10:38.000> were<00:10:38.150> commercially<00:10:38.960> available 00:10:39.130 --> 00:10:39.140 align:start position:0% there were commercially available 00:10:39.140 --> 00:10:43.510 align:start position:0% there were commercially available products<00:10:40.100> especially<00:10:40.880> by<00:10:41.300> Xerox<00:10:41.720> PARC<00:10:42.520> but 00:10:43.510 --> 00:10:43.520 align:start position:0% products especially by Xerox PARC but 00:10:43.520 --> 00:10:46.180 align:start position:0% products especially by Xerox PARC but before<00:10:44.000> babies<00:10:44.630> household<00:10:45.140> adoption<00:10:45.710> was<00:10:46.010> in 00:10:46.180 --> 00:10:46.190 align:start position:0% before babies household adoption was in 00:10:46.190 --> 00:10:52.390 align:start position:0% before babies household adoption was in 84<00:10:47.950> which<00:10:48.950> is<00:10:49.780> pretty<00:10:50.860> pretty<00:10:51.860> much<00:10:52.100> a<00:10:52.130> long 00:10:52.390 --> 00:10:52.400 align:start position:0% 84 which is pretty pretty much a long 00:10:52.400 --> 00:10:57.040 align:start position:0% 84 which is pretty pretty much a long time<00:10:52.670> after<00:10:53.350> the<00:10:54.730> way<00:10:55.730> Bill<00:10:56.000> Buxton<00:10:56.270> describes 00:10:57.040 --> 00:10:57.050 align:start position:0% time after the way Bill Buxton describes 00:10:57.050 --> 00:11:00.600 align:start position:0% time after the way Bill Buxton describes that<00:10:57.320> difference<00:10:57.910> is<00:10:58.910> that<00:10:59.600> there's<00:10:59.870> actually 00:11:00.600 --> 00:11:00.610 align:start position:0% that difference is that there's actually 00:11:00.610 --> 00:11:03.850 align:start position:0% that difference is that there's actually before<00:11:01.610> that<00:11:02.090> cool<00:11:02.360> esker<00:11:02.780> stars<00:11:03.170> starts 00:11:03.850 --> 00:11:03.860 align:start position:0% before that cool esker stars starts 00:11:03.860 --> 00:11:06.250 align:start position:0% before that cool esker stars starts there's<00:11:04.070> a<00:11:04.190> long<00:11:04.430> nose<00:11:04.760> of<00:11:05.120> like<00:11:05.330> the 00:11:06.250 --> 00:11:06.260 align:start position:0% there's a long nose of like the 00:11:06.260 --> 00:11:09.910 align:start position:0% there's a long nose of like the technology<00:11:06.880> being<00:11:07.880> developed<00:11:08.680> where<00:11:09.680> you<00:11:09.800> go 00:11:09.910 --> 00:11:09.920 align:start position:0% technology being developed where you go 00:11:09.920 --> 00:11:12.350 align:start position:0% technology being developed where you go kind<00:11:10.340> of<00:11:10.430> through<00:11:10.700> like<00:11:10.940> invention<00:11:11.630> which<00:11:11.840> by 00:11:12.350 --> 00:11:12.360 align:start position:0% kind of through like invention which by 00:11:12.360 --> 00:11:15.069 align:start position:0% kind of through like invention which by the<00:11:12.420> point<00:11:13.230> in<00:11:13.410> time<00:11:13.679> a<00:11:13.920> different<00:11:14.249> people 00:11:15.069 --> 00:11:15.079 align:start position:0% the point in time a different people 00:11:15.079 --> 00:11:17.449 align:start position:0% the point in time a different people there's<00:11:16.079> like<00:11:16.199> a<00:11:16.499> refinement<00:11:17.220> and 00:11:17.449 --> 00:11:17.459 align:start position:0% there's like a refinement and 00:11:17.459 --> 00:11:19.699 align:start position:0% there's like a refinement and augmentation<00:11:17.790> phase<00:11:18.480> and<00:11:18.959> there<00:11:19.139> is<00:11:19.290> like<00:11:19.499> the 00:11:19.699 --> 00:11:19.709 align:start position:0% augmentation phase and there is like the 00:11:19.709 --> 00:11:21.919 align:start position:0% augmentation phase and there is like the product<00:11:20.100> citation<00:11:20.730> where<00:11:20.999> there's<00:11:21.179> like 00:11:21.919 --> 00:11:21.929 align:start position:0% product citation where there's like 00:11:21.929 --> 00:11:23.780 align:start position:0% product citation where there's like actual<00:11:22.319> stuff<00:11:22.679> built<00:11:22.949> on<00:11:23.220> top<00:11:23.459> of<00:11:23.519> a 00:11:23.780 --> 00:11:23.790 align:start position:0% actual stuff built on top of a 00:11:23.790 --> 00:11:28.579 align:start position:0% actual stuff built on top of a technology<00:11:26.119> in<00:11:27.119> my<00:11:27.299> mind<00:11:27.629> brickwork<00:11:28.259> higher 00:11:28.579 --> 00:11:28.589 align:start position:0% technology in my mind brickwork higher 00:11:28.589 --> 00:11:30.590 align:start position:0% technology in my mind brickwork higher like<00:11:28.889> in<00:11:29.160> your<00:11:29.399> firemen<00:11:30.029> and<00:11:30.269> augmentation 00:11:30.590 --> 00:11:30.600 align:start position:0% like in your firemen and augmentation 00:11:30.600 --> 00:11:32.660 align:start position:0% like in your firemen and augmentation like<00:11:31.319> we're<00:11:31.499> not<00:11:31.889> really<00:11:32.160> there<00:11:32.399> yet 00:11:32.660 --> 00:11:32.670 align:start position:0% like we're not really there yet 00:11:32.670 --> 00:11:34.789 align:start position:0% like we're not really there yet and<00:11:32.910> let<00:11:33.119> alone<00:11:33.239> that<00:11:33.689> we<00:11:33.899> are<00:11:34.019> at<00:11:34.230> that<00:11:34.410> like 00:11:34.789 --> 00:11:34.799 align:start position:0% and let alone that we are at that like 00:11:34.799 --> 00:11:36.949 align:start position:0% and let alone that we are at that like place<00:11:35.549> where<00:11:35.790> you<00:11:35.879> can<00:11:36.059> start<00:11:36.269> to<00:11:36.420> think<00:11:36.449> of<00:11:36.809> it 00:11:36.949 --> 00:11:36.959 align:start position:0% place where you can start to think of it 00:11:36.959 --> 00:11:40.910 align:start position:0% place where you can start to think of it as<00:11:37.139> an<00:11:37.290> s-curve<00:11:38.749> why<00:11:39.749> are<00:11:39.809> you<00:11:40.049> the<00:11:40.170> analogy<00:11:40.470> to 00:11:40.910 --> 00:11:40.920 align:start position:0% as an s-curve why are you the analogy to 00:11:40.920 --> 00:11:44.419 align:start position:0% as an s-curve why are you the analogy to a<00:11:40.949> computer<00:11:41.399> mouse<00:11:41.519> to<00:11:42.449> be<00:11:42.480> is<00:11:42.629> interesting<00:11:43.429> is 00:11:44.419 --> 00:11:44.429 align:start position:0% a computer mouse to be is interesting is 00:11:44.429 --> 00:11:47.840 align:start position:0% a computer mouse to be is interesting is because<00:11:45.649> the<00:11:46.649> computer<00:11:47.129> mouse<00:11:47.279> needed<00:11:47.699> an 00:11:47.840 --> 00:11:47.850 align:start position:0% because the computer mouse needed an 00:11:47.850 --> 00:11:51.889 align:start position:0% because the computer mouse needed an ecosystem<00:11:48.329> and<00:11:48.809> this<00:11:49.350> is<00:11:49.499> what<00:11:49.649> made<00:11:49.920> it<00:11:50.899> last 00:11:51.889 --> 00:11:51.899 align:start position:0% ecosystem and this is what made it last 00:11:51.899 --> 00:11:55.249 align:start position:0% ecosystem and this is what made it last or<00:11:52.439> take<00:11:53.040> quite<00:11:53.339> long<00:11:53.699> for<00:11:54.509> a<00:11:54.540> technology<00:11:54.839> to 00:11:55.249 --> 00:11:55.259 align:start position:0% or take quite long for a technology to 00:11:55.259 --> 00:11:58.249 align:start position:0% or take quite long for a technology to be<00:11:55.379> adopted<00:11:55.679> so<00:11:56.189> it<00:11:56.309> needs<00:11:56.730> this<00:11:57.540> place<00:11:57.839> to<00:11:58.110> use 00:11:58.249 --> 00:11:58.259 align:start position:0% be adopted so it needs this place to use 00:11:58.259 --> 00:12:00.530 align:start position:0% be adopted so it needs this place to use a<00:11:58.290> computer<00:11:58.739> mouse<00:11:58.889> it<00:11:59.160> needed<00:11:59.549> programs<00:11:59.910> to 00:12:00.530 --> 00:12:00.540 align:start position:0% a computer mouse it needed programs to 00:12:00.540 --> 00:12:03.499 align:start position:0% a computer mouse it needed programs to effectively<00:12:01.230> control<00:12:01.549> a<00:12:02.549> graphical<00:12:03.480> user 00:12:03.499 --> 00:12:03.509 align:start position:0% effectively control a graphical user 00:12:03.509 --> 00:12:06.079 align:start position:0% effectively control a graphical user interface<00:12:04.279> and<00:12:05.279> I<00:12:05.549> need<00:12:05.759> a<00:12:05.790> lot<00:12:05.970> of 00:12:06.079 --> 00:12:06.089 align:start position:0% interface and I need a lot of 00:12:06.089 --> 00:12:07.910 align:start position:0% interface and I need a lot of manufacturing<00:12:06.749> around<00:12:07.079> it<00:12:07.230> that<00:12:07.439> took<00:12:07.679> so 00:12:07.910 --> 00:12:07.920 align:start position:0% manufacturing around it that took so 00:12:07.920 --> 00:12:08.130 align:start position:0% manufacturing around it that took so long 00:12:08.130 --> 00:12:08.140 align:start position:0% long 00:12:08.140 --> 00:12:14.010 align:start position:0% long [Music] 00:12:14.010 --> 00:12:14.020 align:start position:0% [Music] 00:12:14.020 --> 00:12:20.360 align:start position:0% [Music] they're<00:12:14.560> easily<00:12:17.010> so<00:12:18.010> looking<00:12:18.339> at<00:12:18.459> these 00:12:20.360 --> 00:12:20.370 align:start position:0% they're easily so looking at these 00:12:20.370 --> 00:12:26.310 align:start position:0% they're easily so looking at these pillars<00:12:21.370> or<00:12:23.940> variables<00:12:24.940> I<00:12:25.089> would<00:12:25.240> say<00:12:25.420> that 00:12:26.310 --> 00:12:26.320 align:start position:0% pillars or variables I would say that 00:12:26.320 --> 00:12:29.370 align:start position:0% pillars or variables I would say that Everett<00:12:27.010> Rogers<00:12:27.190> describes<00:12:27.970> that<00:12:28.390> are 00:12:29.370 --> 00:12:29.380 align:start position:0% Everett Rogers describes that are 00:12:29.380 --> 00:12:34.290 align:start position:0% Everett Rogers describes that are required<00:12:30.390> for<00:12:32.220> diffusion<00:12:33.220> of<00:12:33.490> innovation<00:12:34.149> to 00:12:34.290 --> 00:12:34.300 align:start position:0% required for diffusion of innovation to 00:12:34.300 --> 00:12:37.079 align:start position:0% required for diffusion of innovation to happen<00:12:34.660> is<00:12:34.810> like<00:12:35.050> the<00:12:35.200> innovation<00:12:35.740> itself<00:12:36.089> it 00:12:37.079 --> 00:12:37.089 align:start position:0% happen is like the innovation itself it 00:12:37.089 --> 00:12:38.850 align:start position:0% happen is like the innovation itself it needs<00:12:37.330> to<00:12:37.540> be<00:12:37.690> new<00:12:37.930> and<00:12:38.230> interesting<00:12:38.500> to 00:12:38.850 --> 00:12:38.860 align:start position:0% needs to be new and interesting to 00:12:38.860 --> 00:12:40.650 align:start position:0% needs to be new and interesting to people<00:12:39.130> that<00:12:39.339> needs<00:12:39.610> to<00:12:39.790> actually<00:12:40.149> add<00:12:40.330> some 00:12:40.650 --> 00:12:40.660 align:start position:0% people that needs to actually add some 00:12:40.660 --> 00:12:44.820 align:start position:0% people that needs to actually add some some<00:12:41.140> value<00:12:42.390> and<00:12:43.390> also<00:12:43.600> needs<00:12:43.990> communication 00:12:44.820 --> 00:12:44.830 align:start position:0% some value and also needs communication 00:12:44.830 --> 00:12:47.160 align:start position:0% some value and also needs communication channels<00:12:45.250> it<00:12:45.459> needs<00:12:45.640> a<00:12:45.760> network<00:12:46.240> of<00:12:46.540> flame 00:12:47.160 --> 00:12:47.170 align:start position:0% channels it needs a network of flame 00:12:47.170 --> 00:12:49.860 align:start position:0% channels it needs a network of flame merchants<00:12:47.920> are<00:12:48.250> people<00:12:49.209> that<00:12:49.330> can<00:12:49.570> sort<00:12:49.810> of 00:12:49.860 --> 00:12:49.870 align:start position:0% merchants are people that can sort of 00:12:49.870 --> 00:12:52.199 align:start position:0% merchants are people that can sort of sell<00:12:50.290> the<00:12:50.860> technology<00:12:51.520> like<00:12:51.790> the<00:12:51.910> way<00:12:52.029> the 00:12:52.199 --> 00:12:52.209 align:start position:0% sell the technology like the way the 00:12:52.209 --> 00:12:54.300 align:start position:0% sell the technology like the way the farmers<00:12:52.690> have<00:12:52.990> an<00:12:53.230> alliance<00:12:53.560> that<00:12:53.830> would<00:12:54.040> kind 00:12:54.300 --> 00:12:54.310 align:start position:0% farmers have an alliance that would kind 00:12:54.310 --> 00:12:58.079 align:start position:0% farmers have an alliance that would kind of<00:12:54.399> folks<00:12:55.390> were<00:12:55.779> a<00:12:55.810> good<00:12:56.320> forum<00:12:56.620> to<00:12:56.800> be<00:12:57.089> more 00:12:58.079 --> 00:12:58.089 align:start position:0% of folks were a good forum to be more 00:12:58.089 --> 00:13:00.540 align:start position:0% of folks were a good forum to be more effective<00:12:58.690> and<00:12:59.040> their<00:13:00.040> efforts<00:13:00.310> way<00:13:00.490> of 00:13:00.540 --> 00:13:00.550 align:start position:0% effective and their efforts way of 00:13:00.550 --> 00:13:04.139 align:start position:0% effective and their efforts way of working<00:13:01.110> so<00:13:02.110> its<00:13:02.350> agents<00:13:03.279> is<00:13:03.459> not<00:13:03.610> described 00:13:04.139 --> 00:13:04.149 align:start position:0% working so its agents is not described 00:13:04.149 --> 00:13:07.410 align:start position:0% working so its agents is not described in<00:13:04.529> it<00:13:05.529> also<00:13:05.709> needs<00:13:06.010> time<00:13:06.430> it<00:13:06.459> needs<00:13:06.700> time<00:13:07.089> for 00:13:07.410 --> 00:13:07.420 align:start position:0% in it also needs time it needs time for 00:13:07.420 --> 00:13:10.139 align:start position:0% in it also needs time it needs time for people<00:13:07.720> to<00:13:07.990> go<00:13:08.890> through<00:13:08.920> their<00:13:09.399> phases<00:13:09.670> of 00:13:10.139 --> 00:13:10.149 align:start position:0% people to go through their phases of 00:13:10.149 --> 00:13:11.780 align:start position:0% people to go through their phases of decision<00:13:10.600> making<00:13:10.959> so<00:13:11.110> they<00:13:11.140> need<00:13:11.380> to<00:13:11.410> like 00:13:11.780 --> 00:13:11.790 align:start position:0% decision making so they need to like 00:13:11.790 --> 00:13:14.610 align:start position:0% decision making so they need to like gather<00:13:12.790> knowledge<00:13:13.149> of<00:13:13.570> august<00:13:14.020> stuff<00:13:14.290> works 00:13:14.610 --> 00:13:14.620 align:start position:0% gather knowledge of august stuff works 00:13:14.620 --> 00:13:16.980 align:start position:0% gather knowledge of august stuff works they<00:13:14.920> need<00:13:15.100> to<00:13:15.370> have<00:13:15.700> time<00:13:16.029> to<00:13:16.209> decide<00:13:16.540> if<00:13:16.810> it's 00:13:16.980 --> 00:13:16.990 align:start position:0% they need to have time to decide if it's 00:13:16.990 --> 00:13:19.340 align:start position:0% they need to have time to decide if it's something<00:13:17.050> for<00:13:17.470> them<00:13:17.760> they<00:13:18.760> need 00:13:19.340 --> 00:13:19.350 align:start position:0% something for them they need 00:13:19.350 --> 00:13:21.690 align:start position:0% something for them they need confirmation<00:13:20.350> then<00:13:20.709> when<00:13:21.010> they<00:13:21.160> start<00:13:21.490> using 00:13:21.690 --> 00:13:21.700 align:start position:0% confirmation then when they start using 00:13:21.700 --> 00:13:24.690 align:start position:0% confirmation then when they start using it<00:13:22.029> it<00:13:22.209> actually<00:13:22.600> works<00:13:22.899> for<00:13:23.020> them<00:13:23.459> so<00:13:24.459> there's 00:13:24.690 --> 00:13:24.700 align:start position:0% it it actually works for them so there's 00:13:24.700 --> 00:13:27.360 align:start position:0% it it actually works for them so there's all<00:13:24.970> these<00:13:25.120> stages<00:13:25.420> that<00:13:25.930> people<00:13:26.829> need<00:13:27.040> to<00:13:27.190> go 00:13:27.360 --> 00:13:27.370 align:start position:0% all these stages that people need to go 00:13:27.370 --> 00:13:30.420 align:start position:0% all these stages that people need to go through<00:13:27.610> first<00:13:28.079> and<00:13:29.079> then<00:13:29.620> there's<00:13:29.829> a<00:13:29.920> social 00:13:30.420 --> 00:13:30.430 align:start position:0% through first and then there's a social 00:13:30.430 --> 00:13:34.079 align:start position:0% through first and then there's a social system<00:13:31.620> where<00:13:32.620> it<00:13:33.010> doesn't<00:13:33.220> make<00:13:33.670> much<00:13:34.060> sense 00:13:34.079 --> 00:13:34.089 align:start position:0% system where it doesn't make much sense 00:13:34.089 --> 00:13:36.360 align:start position:0% system where it doesn't make much sense for<00:13:34.540> me<00:13:34.839> to<00:13:34.870> have<00:13:35.020> crypto<00:13:35.470> if<00:13:35.529> I<00:13:35.680> can't<00:13:35.920> use<00:13:36.160> it 00:13:36.360 --> 00:13:36.370 align:start position:0% for me to have crypto if I can't use it 00:13:36.370 --> 00:13:39.030 align:start position:0% for me to have crypto if I can't use it anywhere<00:13:36.730> else<00:13:36.940> so<00:13:37.240> it<00:13:38.140> yeah<00:13:38.829> it<00:13:38.950> definitely 00:13:39.030 --> 00:13:39.040 align:start position:0% anywhere else so it yeah it definitely 00:13:39.040 --> 00:13:41.880 align:start position:0% anywhere else so it yeah it definitely needs<00:13:39.459> to<00:13:39.790> have<00:13:40.180> support<00:13:40.810> from<00:13:40.990> people<00:13:41.140> in<00:13:41.500> in 00:13:41.880 --> 00:13:41.890 align:start position:0% needs to have support from people in in 00:13:41.890 --> 00:13:47.699 align:start position:0% needs to have support from people in in a<00:13:41.980> closed<00:13:42.190> environment<00:13:45.450> so<00:13:46.450> that's<00:13:46.660> let's<00:13:47.620> say 00:13:47.699 --> 00:13:47.709 align:start position:0% a closed environment so that's let's say 00:13:47.709 --> 00:13:51.420 align:start position:0% a closed environment so that's let's say a<00:13:48.209> diffusion<00:13:49.209> of<00:13:49.649> innovation<00:13:50.649> but<00:13:51.130> what<00:13:51.339> we 00:13:51.420 --> 00:13:51.430 align:start position:0% a diffusion of innovation but what we 00:13:51.430 --> 00:13:53.010 align:start position:0% a diffusion of innovation but what we didn't<00:13:51.640> talk<00:13:51.790> about<00:13:52.060> adoption<00:13:52.360> was<00:13:52.750> kind<00:13:52.959> of 00:13:53.010 --> 00:13:53.020 align:start position:0% didn't talk about adoption was kind of 00:13:53.020 --> 00:13:55.440 align:start position:0% didn't talk about adoption was kind of grew<00:13:53.230> later<00:13:53.800> what<00:13:54.579> can<00:13:54.760> we<00:13:54.880> learn<00:13:54.970> from<00:13:55.120> that 00:13:55.440 --> 00:13:55.450 align:start position:0% grew later what can we learn from that 00:13:55.450 --> 00:13:57.680 align:start position:0% grew later what can we learn from that work 00:13:57.680 --> 00:13:57.690 align:start position:0% 00:13:57.690 --> 00:14:01.670 align:start position:0% to<00:13:58.110> us<00:13:58.260> as<00:13:58.440> well<00:13:59.510> there<00:14:00.510> is<00:14:00.690> several<00:14:01.110> models 00:14:01.670 --> 00:14:01.680 align:start position:0% to us as well there is several models 00:14:01.680 --> 00:14:04.130 align:start position:0% to us as well there is several models that<00:14:02.300> nowadays<00:14:03.300> are<00:14:03.540> referred<00:14:03.870> to<00:14:03.900> as 00:14:04.130 --> 00:14:04.140 align:start position:0% that nowadays are referred to as 00:14:04.140 --> 00:14:06.590 align:start position:0% that nowadays are referred to as adoption<00:14:04.650> models<00:14:04.980> but<00:14:05.100> actually<00:14:05.550> in<00:14:06.150> 30<00:14:06.360> days 00:14:06.590 --> 00:14:06.600 align:start position:0% adoption models but actually in 30 days 00:14:06.600 --> 00:14:08.480 align:start position:0% adoption models but actually in 30 days they<00:14:06.870> are<00:14:06.930> called<00:14:07.230> technology<00:14:07.860> acceptance 00:14:08.480 --> 00:14:08.490 align:start position:0% they are called technology acceptance 00:14:08.490 --> 00:14:12.380 align:start position:0% they are called technology acceptance models<00:14:09.590> mostly<00:14:10.590> because<00:14:10.770> we<00:14:11.700> didn't<00:14:12.000> adopt 00:14:12.380 --> 00:14:12.390 align:start position:0% models mostly because we didn't adopt 00:14:12.390 --> 00:14:14.720 align:start position:0% models mostly because we didn't adopt technology<00:14:13.170> you've<00:14:13.500> accepted<00:14:14.040> it<00:14:14.340> because<00:14:14.490> it 00:14:14.720 --> 00:14:14.730 align:start position:0% technology you've accepted it because it 00:14:14.730 --> 00:14:17.240 align:start position:0% technology you've accepted it because it was<00:14:14.850> kind<00:14:15.060> of<00:14:15.090> enforced<00:14:15.720> or<00:14:16.290> force<00:14:16.650> upon<00:14:17.040> you 00:14:17.240 --> 00:14:17.250 align:start position:0% was kind of enforced or force upon you 00:14:17.250 --> 00:14:22.130 align:start position:0% was kind of enforced or force upon you by<00:14:17.880> an<00:14:18.030> employer<00:14:19.550> these<00:14:20.550> are<00:14:20.880> I<00:14:21.240> mean<00:14:21.750> in 00:14:22.130 --> 00:14:22.140 align:start position:0% by an employer these are I mean in 00:14:22.140 --> 00:14:23.900 align:start position:0% by an employer these are I mean in themselves<00:14:22.920> if<00:14:23.040> you're<00:14:23.190> like<00:14:23.340> models<00:14:23.760> that 00:14:23.900 --> 00:14:23.910 align:start position:0% themselves if you're like models that 00:14:23.910 --> 00:14:27.020 align:start position:0% themselves if you're like models that might<00:14:24.030> be<00:14:24.180> interesting<00:14:24.660> now<00:14:24.930> but<00:14:25.940> there's<00:14:26.940> a 00:14:27.020 --> 00:14:27.030 align:start position:0% might be interesting now but there's a 00:14:27.030 --> 00:14:29.360 align:start position:0% might be interesting now but there's a bunch<00:14:27.270> of<00:14:27.420> them<00:14:27.660> what<00:14:28.650> they<00:14:28.800> have<00:14:29.040> in<00:14:29.190> common 00:14:29.360 --> 00:14:29.370 align:start position:0% bunch of them what they have in common 00:14:29.370 --> 00:14:34.040 align:start position:0% bunch of them what they have in common is<00:14:30.380> basically<00:14:31.380> these<00:14:31.590> two<00:14:31.650> factors<00:14:33.050> something 00:14:34.040 --> 00:14:34.050 align:start position:0% is basically these two factors something 00:14:34.050 --> 00:14:36.530 align:start position:0% is basically these two factors something needs<00:14:34.230> to<00:14:34.350> be<00:14:34.470> useful<00:14:35.400> or<00:14:35.520> at<00:14:35.790> least<00:14:36.030> perceived 00:14:36.530 --> 00:14:36.540 align:start position:0% needs to be useful or at least perceived 00:14:36.540 --> 00:14:40.120 align:start position:0% needs to be useful or at least perceived as<00:14:36.840> useful<00:14:37.080> and<00:14:37.440> it<00:14:37.530> needs<00:14:37.680> to<00:14:37.800> be<00:14:37.890> easy<00:14:38.040> to<00:14:38.310> use 00:14:40.120 --> 00:14:40.130 align:start position:0% as useful and it needs to be easy to use 00:14:40.130 --> 00:14:47.510 align:start position:0% as useful and it needs to be easy to use and<00:14:42.110> especially<00:14:45.440> the<00:14:46.440> first<00:14:46.740> one<00:14:46.950> it<00:14:47.130> needs<00:14:47.340> to 00:14:47.510 --> 00:14:47.520 align:start position:0% and especially the first one it needs to 00:14:47.520 --> 00:14:50.360 align:start position:0% and especially the first one it needs to be<00:14:47.610> useful<00:14:48.410> at<00:14:49.410> least<00:14:49.800> from<00:14:50.160> my<00:14:50.310> perspective 00:14:50.360 --> 00:14:50.370 align:start position:0% be useful at least from my perspective 00:14:50.370 --> 00:14:53.830 align:start position:0% be useful at least from my perspective we<00:14:51.120> are<00:14:51.150> rare<00:14:51.750> I'm<00:14:51.840> sending<00:14:52.260> I<00:14:52.500> work<00:14:52.980> for<00:14:53.190> cenis 00:14:53.830 --> 00:14:53.840 align:start position:0% we are rare I'm sending I work for cenis 00:14:53.840 --> 00:14:56.590 align:start position:0% we are rare I'm sending I work for cenis which<00:14:54.840> is<00:14:55.020> very<00:14:55.230> much<00:14:55.320> infrastructure 00:14:56.590 --> 00:14:56.600 align:start position:0% which is very much infrastructure 00:14:56.600 --> 00:15:01.580 align:start position:0% which is very much infrastructure oriented<00:14:59.540> useful<00:15:00.540> is<00:15:00.780> something<00:15:01.380> that 00:15:01.580 --> 00:15:01.590 align:start position:0% oriented useful is something that 00:15:01.590 --> 00:15:04.040 align:start position:0% oriented useful is something that doesn't<00:15:02.370> necessarily<00:15:02.630> resonate<00:15:03.630> it's<00:15:03.810> much 00:15:04.040 --> 00:15:04.050 align:start position:0% doesn't necessarily resonate it's much 00:15:04.050 --> 00:15:05.570 align:start position:0% doesn't necessarily resonate it's much easier<00:15:04.470> for<00:15:04.740> us<00:15:04.860> to<00:15:04.890> talk<00:15:05.040> about<00:15:05.250> the 00:15:05.570 --> 00:15:05.580 align:start position:0% easier for us to talk about the 00:15:05.580 --> 00:15:08.090 align:start position:0% easier for us to talk about the usability<00:15:05.910> of<00:15:06.270> the<00:15:07.140> applications<00:15:07.740> that<00:15:07.890> we're 00:15:08.090 --> 00:15:08.100 align:start position:0% usability of the applications that we're 00:15:08.100 --> 00:15:12.680 align:start position:0% usability of the applications that we're developing<00:15:08.790> at<00:15:09.210> this<00:15:09.390> point<00:15:10.820> so<00:15:11.820> we<00:15:12.060> could<00:15:12.210> we 00:15:12.680 --> 00:15:12.690 align:start position:0% developing at this point so we could we 00:15:12.690 --> 00:15:14.840 align:start position:0% developing at this point so we could we can<00:15:12.810> sort<00:15:12.960> of<00:15:13.020> add<00:15:13.170> those<00:15:13.440> dos<00:15:14.070> to<00:15:14.370> the<00:15:14.490> model 00:15:14.840 --> 00:15:14.850 align:start position:0% can sort of add those dos to the model 00:15:14.850 --> 00:15:18.410 align:start position:0% can sort of add those dos to the model and<00:15:16.220> then<00:15:17.220> there's<00:15:17.490> obviously<00:15:17.790> a<00:15:18.150> lot<00:15:18.240> of 00:15:18.410 --> 00:15:18.420 align:start position:0% and then there's obviously a lot of 00:15:18.420 --> 00:15:20.930 align:start position:0% and then there's obviously a lot of knowledge<00:15:18.690> about<00:15:19.020> UX<00:15:19.530> which<00:15:19.890> is<00:15:20.130> also 00:15:20.930 --> 00:15:20.940 align:start position:0% knowledge about UX which is also 00:15:20.940 --> 00:15:27.440 align:start position:0% knowledge about UX which is also relatively<00:15:21.930> new<00:15:25.550> if<00:15:26.550> you<00:15:26.790> can<00:15:27.000> look<00:15:27.180> at<00:15:27.330> the 00:15:27.440 --> 00:15:27.450 align:start position:0% relatively new if you can look at the 00:15:27.450 --> 00:15:30.640 align:start position:0% relatively new if you can look at the process<00:15:27.960> of<00:15:27.990> how<00:15:28.170> like<00:15:28.740> UX<00:15:29.190> came<00:15:29.610> today 00:15:30.640 --> 00:15:30.650 align:start position:0% process of how like UX came today 00:15:30.650 --> 00:15:33.500 align:start position:0% process of how like UX came today initially<00:15:31.650> there<00:15:31.860> was<00:15:31.980> bit<00:15:32.310> more<00:15:32.520> of<00:15:32.760> a<00:15:33.060> a 00:15:33.500 --> 00:15:33.510 align:start position:0% initially there was bit more of a a 00:15:33.510 --> 00:15:35.930 align:start position:0% initially there was bit more of a a thing<00:15:33.870> called<00:15:34.020> human<00:15:34.410> engineering<00:15:34.610> when<00:15:35.610> Bell 00:15:35.930 --> 00:15:35.940 align:start position:0% thing called human engineering when Bell 00:15:35.940 --> 00:15:39.350 align:start position:0% thing called human engineering when Bell Labs<00:15:36.270> wanted<00:15:36.960> to<00:15:37.170> design<00:15:37.740> the<00:15:38.700> rotary<00:15:39.030> phone 00:15:39.350 --> 00:15:39.360 align:start position:0% Labs wanted to design the rotary phone 00:15:39.360 --> 00:15:41.840 align:start position:0% Labs wanted to design the rotary phone they<00:15:39.780> were<00:15:39.840> kind<00:15:40.200> of<00:15:40.290> struggling<00:15:41.160> to<00:15:41.490> decide 00:15:41.840 --> 00:15:41.850 align:start position:0% they were kind of struggling to decide 00:15:41.850 --> 00:15:43.700 align:start position:0% they were kind of struggling to decide who<00:15:42.090> the<00:15:42.210> numbers<00:15:42.510> go<00:15:42.720> on<00:15:42.960> the<00:15:43.050> device<00:15:43.320> itself 00:15:43.700 --> 00:15:43.710 align:start position:0% who the numbers go on the device itself 00:15:43.710 --> 00:15:45.460 align:start position:0% who the numbers go on the device itself or<00:15:44.040> own 00:15:45.460 --> 00:15:45.470 align:start position:0% or own 00:15:45.470 --> 00:15:47.079 align:start position:0% or own and<00:15:45.709> they<00:15:45.829> hired<00:15:46.070> someone<00:15:46.490> to<00:15:46.550> test<00:15:46.910> that 00:15:47.079 --> 00:15:47.089 align:start position:0% and they hired someone to test that 00:15:47.089 --> 00:15:49.030 align:start position:0% and they hired someone to test that that's<00:15:47.420> it<00:15:47.570> like<00:15:47.690> yeah<00:15:47.990> yeah<00:15:48.529> input<00:15:48.890> from 00:15:49.030 --> 00:15:49.040 align:start position:0% that's it like yeah yeah input from 00:15:49.040 --> 00:15:51.310 align:start position:0% that's it like yeah yeah input from people<00:15:49.339> they<00:15:50.000> wanted<00:15:50.300> to<00:15:50.390> design<00:15:50.810> it<00:15:51.079> such 00:15:51.310 --> 00:15:51.320 align:start position:0% people they wanted to design it such 00:15:51.320 --> 00:15:53.470 align:start position:0% people they wanted to design it such that<00:15:51.649> it<00:15:51.800> would<00:15:51.920> fit<00:15:52.279> humans<00:15:52.790> and<00:15:53.089> they<00:15:53.269> call 00:15:53.470 --> 00:15:53.480 align:start position:0% that it would fit humans and they call 00:15:53.480 --> 00:15:57.819 align:start position:0% that it would fit humans and they call it<00:15:53.570> human<00:15:53.690> engineering<00:15:56.320> then<00:15:57.320> the<00:15:57.470> personal 00:15:57.819 --> 00:15:57.829 align:start position:0% it human engineering then the personal 00:15:57.829 --> 00:16:00.880 align:start position:0% it human engineering then the personal computer<00:15:58.190> came<00:15:58.459> and<00:15:59.140> the<00:16:00.140> industry<00:16:00.529> started 00:16:00.880 --> 00:16:00.890 align:start position:0% computer came and the industry started 00:16:00.890 --> 00:16:03.690 align:start position:0% computer came and the industry started talking<00:16:01.190> about<00:16:01.279> human-computer<00:16:01.970> interaction 00:16:03.690 --> 00:16:03.700 align:start position:0% talking about human-computer interaction 00:16:03.700 --> 00:16:06.130 align:start position:0% talking about human-computer interaction but<00:16:04.700> to<00:16:04.880> me<00:16:05.000> that<00:16:05.180> and<00:16:05.450> this<00:16:05.630> is<00:16:05.779> interesting 00:16:06.130 --> 00:16:06.140 align:start position:0% but to me that and this is interesting 00:16:06.140 --> 00:16:08.560 align:start position:0% but to me that and this is interesting because<00:16:06.470> it's<00:16:06.920> talking<00:16:07.730> about<00:16:07.880> the<00:16:08.120> computer 00:16:08.560 --> 00:16:08.570 align:start position:0% because it's talking about the computer 00:16:08.570 --> 00:16:12.370 align:start position:0% because it's talking about the computer to<00:16:08.750> system<00:16:09.230> as<00:16:10.220> a<00:16:10.279> whole<00:16:10.540> at<00:16:11.540> that<00:16:11.959> point<00:16:12.230> in 00:16:12.370 --> 00:16:12.380 align:start position:0% to system as a whole at that point in 00:16:12.380 --> 00:16:15.190 align:start position:0% to system as a whole at that point in time<00:16:12.529> but<00:16:13.130> if<00:16:13.730> you<00:16:13.910> look<00:16:14.120> at<00:16:14.329> I<00:16:14.600> know<00:16:14.990> what 00:16:15.190 --> 00:16:15.200 align:start position:0% time but if you look at I know what 00:16:15.200 --> 00:16:16.540 align:start position:0% time but if you look at I know what happened<00:16:15.500> to<00:16:15.529> the<00:16:15.709> English<00:16:15.920> too<00:16:16.040> after<00:16:16.250> that 00:16:16.540 --> 00:16:16.550 align:start position:0% happened to the English too after that 00:16:16.550 --> 00:16:21.030 align:start position:0% happened to the English too after that when<00:16:17.180> web<00:16:17.480> technology<00:16:18.140> started<00:16:18.529> to<00:16:18.649> come<00:16:18.860> up 00:16:21.030 --> 00:16:21.040 align:start position:0% 00:16:21.040 --> 00:16:23.680 align:start position:0% but<00:16:22.040> the<00:16:22.220> emphasis<00:16:22.339> switched<00:16:22.970> more<00:16:23.269> to<00:16:23.420> human 00:16:23.680 --> 00:16:23.690 align:start position:0% but the emphasis switched more to human 00:16:23.690 --> 00:16:25.960 align:start position:0% but the emphasis switched more to human interface<00:16:24.260> design<00:16:24.680> so<00:16:24.950> moved<00:16:25.250> away<00:16:25.430> from<00:16:25.579> the 00:16:25.960 --> 00:16:25.970 align:start position:0% interface design so moved away from the 00:16:25.970 --> 00:16:28.449 align:start position:0% interface design so moved away from the system<00:16:26.390> and<00:16:27.350> kind<00:16:27.589> of<00:16:27.680> moved<00:16:27.950> up<00:16:28.190> to<00:16:28.370> the 00:16:28.449 --> 00:16:28.459 align:start position:0% system and kind of moved up to the 00:16:28.459 --> 00:16:30.400 align:start position:0% system and kind of moved up to the surface<00:16:28.700> up<00:16:29.120> like<00:16:29.450> this<00:16:29.630> is<00:16:29.810> only<00:16:30.019> what<00:16:30.290> you 00:16:30.400 --> 00:16:30.410 align:start position:0% surface up like this is only what you 00:16:30.410 --> 00:16:32.980 align:start position:0% surface up like this is only what you interact<00:16:30.890> with<00:16:31.029> and<00:16:32.029> that's<00:16:32.329> what<00:16:32.570> we'll<00:16:32.720> try 00:16:32.980 --> 00:16:32.990 align:start position:0% interact with and that's what we'll try 00:16:32.990 --> 00:16:37.600 align:start position:0% interact with and that's what we'll try and<00:16:33.140> optimize<00:16:33.620> and<00:16:34.570> then<00:16:35.570> even<00:16:36.079> later<00:16:36.610> even 00:16:37.600 --> 00:16:37.610 align:start position:0% and optimize and then even later even 00:16:37.610 --> 00:16:39.639 align:start position:0% and optimize and then even later even though<00:16:37.910> like<00:16:38.360> the<00:16:38.630> term<00:16:38.870> started<00:16:39.290> to<00:16:39.380> be<00:16:39.440> used 00:16:39.639 --> 00:16:39.649 align:start position:0% though like the term started to be used 00:16:39.649 --> 00:16:43.230 align:start position:0% though like the term started to be used in<00:16:39.920> 93<00:16:40.959> if<00:16:41.959> you<00:16:42.140> look<00:16:42.290> at<00:16:42.410> like<00:16:42.620> the<00:16:42.829> actual 00:16:43.230 --> 00:16:43.240 align:start position:0% in 93 if you look at like the actual 00:16:43.240 --> 00:16:46.150 align:start position:0% in 93 if you look at like the actual definitions<00:16:44.240> you<00:16:44.540> the<00:16:44.720> experience<00:16:45.200> happens 00:16:46.150 --> 00:16:46.160 align:start position:0% definitions you the experience happens 00:16:46.160 --> 00:16:49.210 align:start position:0% definitions you the experience happens and<00:16:47.000> then<00:16:47.149> kind<00:16:48.110> of<00:16:48.140> only<00:16:48.440> became<00:16:48.709> popularized 00:16:49.210 --> 00:16:49.220 align:start position:0% and then kind of only became popularized 00:16:49.220 --> 00:16:53.470 align:start position:0% and then kind of only became popularized when<00:16:49.730> services<00:16:50.360> became<00:16:51.190> yeah<00:16:52.190> more<00:16:53.060> more 00:16:53.470 --> 00:16:53.480 align:start position:0% when services became yeah more more 00:16:53.480 --> 00:17:00.369 align:start position:0% when services became yeah more more common<00:16:53.930> on<00:16:54.110> the<00:16:54.440> Internet 00:17:00.369 --> 00:17:00.379 align:start position:0% 00:17:00.379 --> 00:17:02.530 align:start position:0% yeah<00:17:00.829> and<00:17:01.040> this<00:17:01.129> is<00:17:01.250> so<00:17:01.399> like<00:17:01.730> looking<00:17:02.180> at<00:17:02.360> the 00:17:02.530 --> 00:17:02.540 align:start position:0% yeah and this is so like looking at the 00:17:02.540 --> 00:17:05.199 align:start position:0% yeah and this is so like looking at the definition<00:17:02.930> of<00:17:03.259> user<00:17:03.529> experience<00:17:04.000> how<00:17:05.000> that 00:17:05.199 --> 00:17:05.209 align:start position:0% definition of user experience how that 00:17:05.209 --> 00:17:09.429 align:start position:0% definition of user experience how that kind<00:17:05.539> of<00:17:05.659> shifted<00:17:06.230> over<00:17:06.409> time<00:17:08.140> there<00:17:09.140> there 00:17:09.429 --> 00:17:09.439 align:start position:0% kind of shifted over time there there 00:17:09.439 --> 00:17:11.649 align:start position:0% kind of shifted over time there there was<00:17:09.620> this<00:17:09.799> concept<00:17:10.400> already<00:17:10.699> like<00:17:10.939> context<00:17:11.480> of 00:17:11.649 --> 00:17:11.659 align:start position:0% was this concept already like context of 00:17:11.659 --> 00:17:14.770 align:start position:0% was this concept already like context of use<00:17:11.809> from<00:17:12.020> these<00:17:12.289> applications<00:17:12.890> right<00:17:13.780> will 00:17:14.770 --> 00:17:14.780 align:start position:0% use from these applications right will 00:17:14.780 --> 00:17:16.809 align:start position:0% use from these applications right will something<00:17:15.230> work<00:17:15.620> in<00:17:15.860> a<00:17:15.919> particular<00:17:16.069> factory 00:17:16.809 --> 00:17:16.819 align:start position:0% something work in a particular factory 00:17:16.819 --> 00:17:19.360 align:start position:0% something work in a particular factory within<00:17:17.150> the<00:17:17.419> time<00:17:17.630> lines<00:17:17.919> there<00:17:18.919> was<00:17:19.069> kind<00:17:19.309> of 00:17:19.360 --> 00:17:19.370 align:start position:0% within the time lines there was kind of 00:17:19.370 --> 00:17:23.319 align:start position:0% within the time lines there was kind of the<00:17:19.490> extent<00:17:19.880> of<00:17:20.209> the<00:17:20.539> usability<00:17:20.809> then<00:17:21.650> in<00:17:22.329> 2010 00:17:23.319 --> 00:17:23.329 align:start position:0% the extent of the usability then in 2010 00:17:23.329 --> 00:17:26.230 align:start position:0% the extent of the usability then in 2010 there<00:17:23.630> was<00:17:23.809> a<00:17:24.079> sway<00:17:24.439> chances<00:17:24.980> only<00:17:25.159> 2010<00:17:26.059> was 00:17:26.230 --> 00:17:26.240 align:start position:0% there was a sway chances only 2010 was 00:17:26.240 --> 00:17:29.110 align:start position:0% there was a sway chances only 2010 was not<00:17:26.390> that<00:17:26.600> long<00:17:26.780> ago<00:17:27.760> and<00:17:28.760> that<00:17:28.909> user 00:17:29.110 --> 00:17:29.120 align:start position:0% not that long ago and that user 00:17:29.120 --> 00:17:32.560 align:start position:0% not that long ago and that user experience<00:17:29.330> was<00:17:29.900> added<00:17:30.490> as<00:17:31.490> in<00:17:32.000> the<00:17:32.210> person's 00:17:32.560 --> 00:17:32.570 align:start position:0% experience was added as in the person's 00:17:32.570 --> 00:17:35.140 align:start position:0% experience was added as in the person's perceptions<00:17:33.289> and<00:17:33.559> responses<00:17:34.400> that<00:17:34.669> result 00:17:35.140 --> 00:17:35.150 align:start position:0% perceptions and responses that result 00:17:35.150 --> 00:17:37.930 align:start position:0% perceptions and responses that result from<00:17:35.390> the<00:17:35.809> use<00:17:35.840> and<00:17:36.320> Torrance's<00:17:37.159> videos<00:17:37.610> of 00:17:37.930 --> 00:17:37.940 align:start position:0% from the use and Torrance's videos of 00:17:37.940 --> 00:17:40.299 align:start position:0% from the use and Torrance's videos of the<00:17:38.480> system<00:17:38.809> product<00:17:39.140> or<00:17:39.260> service 00:17:40.299 --> 00:17:40.309 align:start position:0% the system product or service 00:17:40.309 --> 00:17:42.760 align:start position:0% the system product or service these<00:17:40.610> are<00:17:40.760> standing<00:17:41.059> there<00:17:41.150> staring<00:17:41.770> they're 00:17:42.760 --> 00:17:42.770 align:start position:0% these are standing there staring they're 00:17:42.770 --> 00:17:45.460 align:start position:0% these are standing there staring they're not<00:17:43.190> the<00:17:43.340> most<00:17:43.539> fun<00:17:44.539> reads<00:17:44.840> but<00:17:45.020> it's 00:17:45.460 --> 00:17:45.470 align:start position:0% not the most fun reads but it's 00:17:45.470 --> 00:17:47.140 align:start position:0% not the most fun reads but it's interesting<00:17:45.710> to<00:17:45.980> see<00:17:46.220> what<00:17:46.400> I<00:17:46.429> changed<00:17:46.909> over 00:17:47.140 --> 00:17:47.150 align:start position:0% interesting to see what I changed over 00:17:47.150 --> 00:17:51.190 align:start position:0% interesting to see what I changed over time<00:17:48.640> by<00:17:49.640> the<00:17:49.700> way<00:17:49.850> it<00:17:50.720> kind<00:17:50.929> of<00:17:50.960> looks<00:17:51.140> like 00:17:51.190 --> 00:17:51.200 align:start position:0% time by the way it kind of looks like 00:17:51.200 --> 00:17:54.549 align:start position:0% time by the way it kind of looks like context<00:17:51.740> of<00:17:51.919> use<00:17:52.100> is<00:17:52.909> no<00:17:53.240> longer<00:17:53.570> important 00:17:54.549 --> 00:17:54.559 align:start position:0% context of use is no longer important 00:17:54.559 --> 00:17:57.279 align:start position:0% context of use is no longer important it<00:17:54.950> was<00:17:55.100> just<00:17:55.340> moved<00:17:56.179> to<00:17:56.390> another<00:17:56.570> position<00:17:56.840> in 00:17:57.279 --> 00:17:57.289 align:start position:0% it was just moved to another position in 00:17:57.289 --> 00:18:00.539 align:start position:0% it was just moved to another position in the<00:17:57.350> document<00:17:57.890> so<00:17:58.100> very<00:17:58.760> much<00:17:58.970> there<00:17:59.270> still 00:18:00.539 --> 00:18:00.549 align:start position:0% the document so very much there still 00:18:00.549 --> 00:18:04.060 align:start position:0% the document so very much there still and<00:18:01.549> then<00:18:02.260> another<00:18:03.260> thing<00:18:03.500> that<00:18:03.559> happened<00:18:03.950> in 00:18:04.060 --> 00:18:04.070 align:start position:0% and then another thing that happened in 00:18:04.070 --> 00:18:06.789 align:start position:0% and then another thing that happened in 2010<00:18:04.789> was<00:18:05.090> that<00:18:05.120> usability<00:18:06.049> kind<00:18:06.320> of<00:18:06.380> got<00:18:06.620> this 00:18:06.789 --> 00:18:06.799 align:start position:0% 2010 was that usability kind of got this 00:18:06.799 --> 00:18:11.080 align:start position:0% 2010 was that usability kind of got this sight<00:18:07.100> no<00:18:07.340> data<00:18:07.640> to<00:18:07.760> it<00:18:09.429> whatever<00:18:10.429> was<00:18:10.850> like 00:18:11.080 --> 00:18:11.090 align:start position:0% sight no data to it whatever was like 00:18:11.090 --> 00:18:15.909 align:start position:0% sight no data to it whatever was like another<00:18:11.390> emphases<00:18:12.020> of<00:18:12.429> specified<00:18:13.429> users<00:18:14.919> the 00:18:15.909 --> 00:18:15.919 align:start position:0% another emphases of specified users the 00:18:15.919 --> 00:18:17.919 align:start position:0% another emphases of specified users the goals<00:18:16.190> the<00:18:16.429> context<00:18:16.940> of<00:18:17.090> use<00:18:17.270> referred<00:18:17.720> to<00:18:17.870> a 00:18:17.919 --> 00:18:17.929 align:start position:0% goals the context of use referred to a 00:18:17.929 --> 00:18:20.260 align:start position:0% goals the context of use referred to a particular<00:18:18.590> combination<00:18:18.830> of<00:18:19.309> users<00:18:19.789> goals 00:18:20.260 --> 00:18:20.270 align:start position:0% particular combination of users goals 00:18:20.270 --> 00:18:22.870 align:start position:0% particular combination of users goals and<00:18:20.659> contexts<00:18:21.289> of<00:18:21.350> use<00:18:21.409> for<00:18:21.890> which<00:18:22.039> usability 00:18:22.870 --> 00:18:22.880 align:start position:0% and contexts of use for which usability 00:18:22.880 --> 00:18:25.390 align:start position:0% and contexts of use for which usability is<00:18:23.030> being<00:18:23.299> considered<00:18:23.809> sorry<00:18:24.710> in<00:18:24.830> this<00:18:25.039> like 00:18:25.390 --> 00:18:25.400 align:start position:0% is being considered sorry in this like 00:18:25.400 --> 00:18:31.609 align:start position:0% is being considered sorry in this like reference<00:18:26.000> to<00:18:26.240> context 00:18:31.609 --> 00:18:31.619 align:start position:0% 00:18:31.619 --> 00:18:34.950 align:start position:0% all<00:18:32.619> right<00:18:32.710> so<00:18:32.889> last<00:18:33.340> year<00:18:33.700> and<00:18:34.479> I'm<00:18:34.570> sorry<00:18:34.749> to 00:18:34.950 --> 00:18:34.960 align:start position:0% all right so last year and I'm sorry to 00:18:34.960 --> 00:18:37.700 align:start position:0% all right so last year and I'm sorry to say<00:18:35.080> that<00:18:35.109> this<00:18:35.350> was<00:18:35.590> like<00:18:35.859> already<00:18:36.220> last<00:18:36.609> year 00:18:37.700 --> 00:18:37.710 align:start position:0% say that this was like already last year 00:18:37.710 --> 00:18:40.619 align:start position:0% say that this was like already last year with<00:18:38.710> some<00:18:39.070> folks<00:18:39.340> of<00:18:39.519> status<00:18:39.879> we<00:18:40.059> went<00:18:40.330> to 00:18:40.619 --> 00:18:40.629 align:start position:0% with some folks of status we went to 00:18:40.629 --> 00:18:43.409 align:start position:0% with some folks of status we went to South<00:18:41.619> Korea<00:18:41.979> for<00:18:42.309> a<00:18:42.369> field<00:18:42.759> research<00:18:43.149> trip 00:18:43.409 --> 00:18:43.419 align:start position:0% South Korea for a field research trip 00:18:43.419 --> 00:18:47.399 align:start position:0% South Korea for a field research trip where<00:18:44.320> this<00:18:44.440> context<00:18:45.249> became<00:18:46.409> incredibly 00:18:47.399 --> 00:18:47.409 align:start position:0% where this context became incredibly 00:18:47.409 --> 00:18:50.009 align:start position:0% where this context became incredibly clear<00:18:48.039> and<00:18:48.940> also<00:18:49.119> it<00:18:49.539> became<00:18:49.779> incredibly 00:18:50.009 --> 00:18:50.019 align:start position:0% clear and also it became incredibly 00:18:50.019 --> 00:18:53.340 align:start position:0% clear and also it became incredibly clear<00:18:50.649> why<00:18:51.519> we<00:18:51.549> needed<00:18:52.239> to<00:18:52.359> be<00:18:52.600> in<00:18:52.840> the<00:18:52.989> country 00:18:53.340 --> 00:18:53.350 align:start position:0% clear why we needed to be in the country 00:18:53.350 --> 00:18:57.779 align:start position:0% clear why we needed to be in the country to<00:18:53.529> understand<00:18:54.100> the<00:18:54.279> context<00:18:56.340> what<00:18:57.340> we<00:18:57.369> found 00:18:57.779 --> 00:18:57.789 align:start position:0% to understand the context what we found 00:18:57.789 --> 00:19:00.269 align:start position:0% to understand the context what we found was<00:18:58.239> I<00:18:58.539> mean<00:18:58.809> obviously<00:18:59.109> there's<00:18:59.649> there<00:18:59.979> had 00:19:00.269 --> 00:19:00.279 align:start position:0% was I mean obviously there's there had 00:19:00.279 --> 00:19:02.999 align:start position:0% was I mean obviously there's there had been<00:19:00.489> a<00:19:00.519> high<00:19:00.789> adoption<00:19:01.570> rate<00:19:01.779> of<00:19:02.139> crypto 00:19:02.999 --> 00:19:03.009 align:start position:0% been a high adoption rate of crypto 00:19:03.009 --> 00:19:06.299 align:start position:0% been a high adoption rate of crypto currencies<00:19:03.659> but<00:19:04.659> what<00:19:04.809> we<00:19:04.929> found<00:19:05.139> was<00:19:05.499> that<00:19:05.529> it 00:19:06.299 --> 00:19:06.309 align:start position:0% currencies but what we found was that it 00:19:06.309 --> 00:19:08.249 align:start position:0% currencies but what we found was that it was<00:19:06.519> especially<00:19:07.029> connected<00:19:07.330> to<00:19:07.720> the<00:19:07.840> housing 00:19:08.249 --> 00:19:08.259 align:start position:0% was especially connected to the housing 00:19:08.259 --> 00:19:10.710 align:start position:0% was especially connected to the housing market<00:19:08.679> the<00:19:09.309> prices<00:19:09.789> of<00:19:09.909> the<00:19:09.999> housing<00:19:10.359> markets 00:19:10.710 --> 00:19:10.720 align:start position:0% market the prices of the housing markets 00:19:10.720 --> 00:19:13.169 align:start position:0% market the prices of the housing markets the<00:19:11.169> social<00:19:11.619> pressure<00:19:11.950> of<00:19:12.340> pressure<00:19:12.700> for 00:19:13.169 --> 00:19:13.179 align:start position:0% the social pressure of pressure for 00:19:13.179 --> 00:19:15.659 align:start position:0% the social pressure of pressure for young<00:19:13.419> people<00:19:13.720> to<00:19:13.869> buy<00:19:14.109> a<00:19:14.139> house<00:19:14.529> and<00:19:15.220> then 00:19:15.659 --> 00:19:15.669 align:start position:0% young people to buy a house and then 00:19:15.669 --> 00:19:18.749 align:start position:0% young people to buy a house and then next<00:19:15.849> to<00:19:16.059> that<00:19:16.090> the<00:19:17.070> investment<00:19:18.070> regulation 00:19:18.749 --> 00:19:18.759 align:start position:0% next to that the investment regulation 00:19:18.759 --> 00:19:21.629 align:start position:0% next to that the investment regulation and<00:19:18.999> how<00:19:19.029> difficult<00:19:19.779> it<00:19:19.929> was<00:19:20.139> for<00:19:20.639> young 00:19:21.629 --> 00:19:21.639 align:start position:0% and how difficult it was for young 00:19:21.639 --> 00:19:24.419 align:start position:0% and how difficult it was for young people<00:19:22.090> to<00:19:22.330> find<00:19:22.929> other<00:19:23.259> means<00:19:23.349> of<00:19:23.769> investment 00:19:24.419 --> 00:19:24.429 align:start position:0% people to find other means of investment 00:19:24.429 --> 00:19:28.589 align:start position:0% people to find other means of investment bank<00:19:24.639> crypto<00:19:25.440> so<00:19:26.440> this<00:19:26.649> whole<00:19:27.429> context<00:19:28.239> kind 00:19:28.589 --> 00:19:28.599 align:start position:0% bank crypto so this whole context kind 00:19:28.599 --> 00:19:31.320 align:start position:0% bank crypto so this whole context kind of<00:19:28.690> played<00:19:28.899> into<00:19:29.489> why<00:19:30.489> people<00:19:30.879> started<00:19:31.210> to<00:19:31.299> use 00:19:31.320 --> 00:19:31.330 align:start position:0% of played into why people started to use 00:19:31.330 --> 00:19:33.749 align:start position:0% of played into why people started to use cryptocurrency<00:19:31.989> not<00:19:32.499> like<00:19:32.799> just<00:19:33.190> to<00:19:33.340> make<00:19:33.519> an 00:19:33.749 --> 00:19:33.759 align:start position:0% cryptocurrency not like just to make an 00:19:33.759 --> 00:19:35.609 align:start position:0% cryptocurrency not like just to make an extra<00:19:34.090> buck<00:19:34.149> or<00:19:34.539> because<00:19:35.200> it<00:19:35.349> seemed 00:19:35.609 --> 00:19:35.619 align:start position:0% extra buck or because it seemed 00:19:35.619 --> 00:19:38.310 align:start position:0% extra buck or because it seemed interesting<00:19:36.220> there<00:19:36.399> was<00:19:36.519> a<00:19:36.549> whole<00:19:37.080> sphere<00:19:38.080> or 00:19:38.310 --> 00:19:38.320 align:start position:0% interesting there was a whole sphere or 00:19:38.320 --> 00:19:45.930 align:start position:0% interesting there was a whole sphere or context<00:19:38.739> around<00:19:38.889> it<00:19:40.440> and<00:19:41.849> so<00:19:44.759> looking<00:19:45.759> at 00:19:45.930 --> 00:19:45.940 align:start position:0% context around it and so looking at 00:19:45.940 --> 00:19:48.149 align:start position:0% context around it and so looking at another<00:19:47.009> Malo 00:19:48.149 --> 00:19:48.159 align:start position:0% another Malo 00:19:48.159 --> 00:19:49.799 align:start position:0% another Malo there's<00:19:48.460> loads<00:19:48.700> of<00:19:48.879> these<00:19:49.059> in<00:19:49.239> psychology 00:19:49.799 --> 00:19:49.809 align:start position:0% there's loads of these in psychology 00:19:49.809 --> 00:19:52.619 align:start position:0% there's loads of these in psychology this<00:19:49.989> is<00:19:50.169> also<00:19:50.549> thanks<00:19:51.549> to<00:19:51.609> Don<00:19:51.909> Lemon<00:19:52.119> one<00:19:52.539> of 00:19:52.619 --> 00:19:52.629 align:start position:0% this is also thanks to Don Lemon one of 00:19:52.629 --> 00:19:55.799 align:start position:0% this is also thanks to Don Lemon one of the<00:19:52.779> followers<00:19:53.590> of<00:19:53.619> UX<00:19:54.220> I<00:19:54.429> would<00:19:54.580> say<00:19:54.809> there's 00:19:55.799 --> 00:19:55.809 align:start position:0% the followers of UX I would say there's 00:19:55.809 --> 00:19:59.099 align:start position:0% the followers of UX I would say there's this<00:19:56.519> continuous<00:19:57.869> reoccurrences<00:19:58.869> or 00:19:59.099 --> 00:19:59.109 align:start position:0% this continuous reoccurrences or 00:19:59.109 --> 00:20:01.890 align:start position:0% this continuous reoccurrences or something 00:20:01.890 --> 00:20:01.900 align:start position:0% 00:20:01.900 --> 00:20:06.260 align:start position:0% that's<00:20:02.680> my<00:20:02.800> time<00:20:03.720> SM<00:20:04.720> but<00:20:05.230> reoccurrence<00:20:06.010> of 00:20:06.260 --> 00:20:06.270 align:start position:0% that's my time SM but reoccurrence of 00:20:06.270 --> 00:20:08.730 align:start position:0% that's my time SM but reoccurrence of something<00:20:07.270> needs<00:20:07.450> to<00:20:07.510> be<00:20:07.660> usable<00:20:08.260> but<00:20:08.530> it<00:20:08.620> also 00:20:08.730 --> 00:20:08.740 align:start position:0% something needs to be usable but it also 00:20:08.740 --> 00:20:11.870 align:start position:0% something needs to be usable but it also needs<00:20:09.040> to<00:20:09.160> be<00:20:09.280> useful<00:20:10.210> in<00:20:10.480> the<00:20:10.690> first<00:20:10.900> place 00:20:11.870 --> 00:20:11.880 align:start position:0% needs to be useful in the first place 00:20:11.880 --> 00:20:14.280 align:start position:0% needs to be useful in the first place and<00:20:12.880> that<00:20:12.970> you<00:20:13.150> see<00:20:13.330> popping<00:20:13.750> up<00:20:13.840> over<00:20:14.170> and 00:20:14.280 --> 00:20:14.290 align:start position:0% and that you see popping up over and 00:20:14.290 --> 00:20:16.620 align:start position:0% and that you see popping up over and over<00:20:14.350> so<00:20:15.340> one<00:20:15.520> thing<00:20:15.730> that<00:20:15.760> we've<00:20:16.120> been<00:20:16.150> added 00:20:16.620 --> 00:20:16.630 align:start position:0% over so one thing that we've been added 00:20:16.630 --> 00:20:18.530 align:start position:0% over so one thing that we've been added like<00:20:16.840> is<00:20:17.050> the<00:20:17.350> importance<00:20:17.770> of<00:20:17.890> context 00:20:18.530 --> 00:20:18.540 align:start position:0% like is the importance of context 00:20:18.540 --> 00:20:21.750 align:start position:0% like is the importance of context because<00:20:19.540> we<00:20:19.570> see<00:20:20.050> it<00:20:20.170> coming<00:20:20.350> back<00:20:20.650> and<00:20:21.460> all 00:20:21.750 --> 00:20:21.760 align:start position:0% because we see it coming back and all 00:20:21.760 --> 00:20:25.530 align:start position:0% because we see it coming back and all definitions<00:20:23.640> it's<00:20:24.640> kind<00:20:24.880> of<00:20:24.970> like<00:20:25.150> a<00:20:25.300> side 00:20:25.530 --> 00:20:25.540 align:start position:0% definitions it's kind of like a side 00:20:25.540 --> 00:20:27.960 align:start position:0% definitions it's kind of like a side note<00:20:25.809> but<00:20:25.960> I<00:20:26.080> common<00:20:26.470> by<00:20:26.650> this<00:20:26.710> guy<00:20:27.070> Nielsen 00:20:27.960 --> 00:20:27.970 align:start position:0% note but I common by this guy Nielsen 00:20:27.970 --> 00:20:31.320 align:start position:0% note but I common by this guy Nielsen that<00:20:28.270> I<00:20:28.300> find<00:20:28.630> interesting<00:20:28.809> is<00:20:29.940> that<00:20:30.940> over 00:20:31.320 --> 00:20:31.330 align:start position:0% that I find interesting is that over 00:20:31.330 --> 00:20:34.080 align:start position:0% that I find interesting is that over time<00:20:31.360> we<00:20:31.780> kind<00:20:31.960> of<00:20:32.020> switched<00:20:32.350> from<00:20:32.620> a<00:20:33.090> you 00:20:34.080 --> 00:20:34.090 align:start position:0% time we kind of switched from a you 00:20:34.090 --> 00:20:36.299 align:start position:0% time we kind of switched from a you papers<00:20:34.630> thing<00:20:34.929> you<00:20:35.080> experience<00:20:35.650> something<00:20:35.890> to 00:20:36.299 --> 00:20:36.309 align:start position:0% papers thing you experience something to 00:20:36.309 --> 00:20:38.700 align:start position:0% papers thing you experience something to you<00:20:36.490> experience<00:20:37.059> in<00:20:37.210> any<00:20:37.360> way<00:20:37.690> with<00:20:38.679> the 00:20:38.700 --> 00:20:38.710 align:start position:0% you experience in any way with the 00:20:38.710 --> 00:20:42.320 align:start position:0% you experience in any way with the introduction<00:20:39.400> of<00:20:39.490> service<00:20:40.000> models<00:20:40.500> this<00:20:41.500> is 00:20:42.320 --> 00:20:42.330 align:start position:0% introduction of service models this is 00:20:42.330 --> 00:20:44.640 align:start position:0% introduction of service models this is it's<00:20:43.330> an<00:20:43.420> interesting<00:20:43.870> thing<00:20:44.230> to<00:20:44.290> keep<00:20:44.530> in 00:20:44.640 --> 00:20:44.650 align:start position:0% it's an interesting thing to keep in 00:20:44.650 --> 00:20:47.100 align:start position:0% it's an interesting thing to keep in mind<00:20:44.710> because<00:20:45.010> we're<00:20:45.370> in<00:20:45.970> a<00:20:46.120> way<00:20:46.240> referring 00:20:47.100 --> 00:20:47.110 align:start position:0% mind because we're in a way referring 00:20:47.110 --> 00:20:49.440 align:start position:0% mind because we're in a way referring that<00:20:47.140> you<00:20:47.590> pay<00:20:47.860> first<00:20:48.160> you<00:20:48.400> pay<00:20:48.640> guys<00:20:48.880> and<00:20:49.240> only 00:20:49.440 --> 00:20:49.450 align:start position:0% that you pay first you pay guys and only 00:20:49.450 --> 00:20:54.299 align:start position:0% that you pay first you pay guys and only then<00:20:49.690> may<00:20:49.960> you<00:20:50.080> experience<00:20:52.890> all<00:20:53.890> right<00:20:54.010> so 00:20:54.299 --> 00:20:54.309 align:start position:0% then may you experience all right so 00:20:54.309 --> 00:20:57.330 align:start position:0% then may you experience all right so from<00:20:55.200> some<00:20:56.200> of<00:20:56.260> the<00:20:56.350> studies<00:20:56.770> that<00:20:56.800> we<00:20:57.160> did 00:20:57.330 --> 00:20:57.340 align:start position:0% from some of the studies that we did 00:20:57.340 --> 00:20:59.820 align:start position:0% from some of the studies that we did there<00:20:57.670> is<00:20:57.790> one<00:20:58.570> more<00:20:58.720> factor<00:20:59.200> that<00:20:59.530> I<00:20:59.559> would 00:20:59.820 --> 00:20:59.830 align:start position:0% there is one more factor that I would 00:20:59.830 --> 00:21:02.340 align:start position:0% there is one more factor that I would add<00:21:00.460> to<00:21:00.670> that<00:21:00.700> model<00:21:01.210> of<00:21:01.390> what<00:21:02.020> are<00:21:02.170> things 00:21:02.340 --> 00:21:02.350 align:start position:0% add to that model of what are things 00:21:02.350 --> 00:21:05.640 align:start position:0% add to that model of what are things that<00:21:02.500> are<00:21:02.710> important<00:21:03.340> to<00:21:03.840> at<00:21:04.840> least<00:21:04.990> think<00:21:05.380> of 00:21:05.640 --> 00:21:05.650 align:start position:0% that are important to at least think of 00:21:05.650 --> 00:21:08.790 align:start position:0% that are important to at least think of of<00:21:05.890> keep<00:21:06.100> in<00:21:06.250> mind<00:21:06.460> or<00:21:07.140> checks<00:21:08.140> to<00:21:08.350> cover<00:21:08.590> our 00:21:08.790 --> 00:21:08.800 align:start position:0% of keep in mind or checks to cover our 00:21:08.800 --> 00:21:13.070 align:start position:0% of keep in mind or checks to cover our bases<00:21:09.000> if<00:21:10.000> we<00:21:10.270> want<00:21:10.510> something<00:21:10.929> to<00:21:11.080> be<00:21:11.230> adopted 00:21:13.070 --> 00:21:13.080 align:start position:0% bases if we want something to be adopted 00:21:13.080 --> 00:21:16.440 align:start position:0% bases if we want something to be adopted what<00:21:14.080> we<00:21:14.200> found<00:21:14.440> in<00:21:14.950> Iran<00:21:15.820> where<00:21:16.059> we<00:21:16.179> thought 00:21:16.440 --> 00:21:16.450 align:start position:0% what we found in Iran where we thought 00:21:16.450 --> 00:21:18.930 align:start position:0% what we found in Iran where we thought privacy<00:21:17.350> is<00:21:17.410> going<00:21:17.590> to<00:21:17.710> be<00:21:17.800> super<00:21:18.400> important 00:21:18.930 --> 00:21:18.940 align:start position:0% privacy is going to be super important 00:21:18.940 --> 00:21:21.320 align:start position:0% privacy is going to be super important as<00:21:19.570> we<00:21:19.750> build<00:21:19.929> a<00:21:20.020> messaging<00:21:20.470> application 00:21:21.320 --> 00:21:21.330 align:start position:0% as we build a messaging application 00:21:21.330 --> 00:21:24.120 align:start position:0% as we build a messaging application turned<00:21:22.330> out<00:21:22.510> privacy<00:21:23.110> was<00:21:23.350> yeah<00:21:23.770> it<00:21:23.950> was 00:21:24.120 --> 00:21:24.130 align:start position:0% turned out privacy was yeah it was 00:21:24.130 --> 00:21:26.040 align:start position:0% turned out privacy was yeah it was important<00:21:24.640> but<00:21:24.790> it<00:21:24.850> wasn't<00:21:25.210> super<00:21:25.420> important 00:21:26.040 --> 00:21:26.050 align:start position:0% important but it wasn't super important 00:21:26.050 --> 00:21:27.690 align:start position:0% important but it wasn't super important people<00:21:26.380> had<00:21:26.530> telegram 00:21:27.690 --> 00:21:27.700 align:start position:0% people had telegram 00:21:27.700 --> 00:21:30.450 align:start position:0% people had telegram it<00:21:27.970> was<00:21:28.179> bloggers<00:21:28.630> and<00:21:28.990> then<00:21:29.590> we<00:21:29.800> made<00:21:29.950> it<00:21:30.100> more 00:21:30.450 --> 00:21:30.460 align:start position:0% it was bloggers and then we made it more 00:21:30.460 --> 00:21:33.680 align:start position:0% it was bloggers and then we made it more trustworthy<00:21:30.940> for<00:21:31.720> some<00:21:31.870> reason 00:21:33.680 --> 00:21:33.690 align:start position:0% trustworthy for some reason 00:21:33.690 --> 00:21:37.350 align:start position:0% trustworthy for some reason what<00:21:34.690> they've<00:21:34.929> come<00:21:35.169> back<00:21:35.230> over<00:21:35.950> and<00:21:36.340> over<00:21:36.490> was 00:21:37.350 --> 00:21:37.360 align:start position:0% what they've come back over and over was 00:21:37.360 --> 00:21:39.980 align:start position:0% what they've come back over and over was this<00:21:37.629> it<00:21:38.139> should<00:21:38.379> be<00:21:38.499> coming<00:21:38.860> along<00:21:39.039> every 00:21:39.980 --> 00:21:39.990 align:start position:0% this it should be coming along every 00:21:39.990 --> 00:21:42.269 align:start position:0% this it should be coming along every among<00:21:40.990> everyone<00:21:41.409> who<00:21:41.620> had<00:21:41.740> friends<00:21:41.889> should<00:21:42.159> be 00:21:42.269 --> 00:21:42.279 align:start position:0% among everyone who had friends should be 00:21:42.279 --> 00:21:46.820 align:start position:0% among everyone who had friends should be on<00:21:42.429> there<00:21:42.610> too<00:21:42.759> so<00:21:43.600> the<00:21:43.720> social<00:21:44.169> network<00:21:44.559> and 00:21:46.820 --> 00:21:46.830 align:start position:0% on there too so the social network and 00:21:46.830 --> 00:21:50.700 align:start position:0% on there too so the social network and then<00:21:47.830> another<00:21:48.070> one<00:21:48.279> was<00:21:48.399> from<00:21:48.700> I<00:21:49.570> would<00:21:50.559> say 00:21:50.700 --> 00:21:50.710 align:start position:0% then another one was from I would say 00:21:50.710 --> 00:21:51.769 align:start position:0% then another one was from I would say three<00:21:50.950> months<00:21:51.100> later 00:21:51.769 --> 00:21:51.779 align:start position:0% three months later 00:21:51.779 --> 00:21:55.759 align:start position:0% three months later what<00:21:52.779> we<00:21:52.899> did<00:21:53.049> is<00:21:53.320> here<00:21:53.470> study<00:21:53.889> in<00:21:54.129> in<00:21:55.090> Japan 00:21:55.759 --> 00:21:55.769 align:start position:0% what we did is here study in in Japan 00:21:55.769 --> 00:21:58.379 align:start position:0% what we did is here study in in Japan and<00:21:56.769> in<00:21:57.370> this<00:21:57.580> study<00:21:57.759> we<00:21:57.999> would<00:21:58.120> ask<00:21:58.269> people 00:21:58.379 --> 00:21:58.389 align:start position:0% and in this study we would ask people 00:21:58.389 --> 00:22:00.509 align:start position:0% and in this study we would ask people like<00:21:58.690> about<00:21:59.379> the<00:21:59.620> current<00:21:59.950> messaging 00:22:00.509 --> 00:22:00.519 align:start position:0% like about the current messaging 00:22:00.519 --> 00:22:02.119 align:start position:0% like about the current messaging applications<00:22:01.090> they<00:22:01.210> use<00:22:01.389> that<00:22:01.629> we<00:22:01.720> would<00:22:01.899> ask 00:22:02.119 --> 00:22:02.129 align:start position:0% applications they use that we would ask 00:22:02.129 --> 00:22:04.739 align:start position:0% applications they use that we would ask to<00:22:03.129> write<00:22:03.309> either<00:22:03.549> a<00:22:03.669> vacant<00:22:04.090> letter<00:22:04.240> or<00:22:04.720> a 00:22:04.739 --> 00:22:04.749 align:start position:0% to write either a vacant letter or a 00:22:04.749 --> 00:22:08.220 align:start position:0% to write either a vacant letter or a love<00:22:04.990> letter<00:22:05.429> depending<00:22:06.429> on<00:22:06.700> like<00:22:07.600> how<00:22:08.169> they 00:22:08.220 --> 00:22:08.230 align:start position:0% love letter depending on like how they 00:22:08.230 --> 00:22:12.200 align:start position:0% love letter depending on like how they felt<00:22:08.590> about<00:22:08.710> that<00:22:09.009> current<00:22:09.309> application<00:22:11.009> and 00:22:12.200 --> 00:22:12.210 align:start position:0% felt about that current application and 00:22:12.210 --> 00:22:14.460 align:start position:0% felt about that current application and yeah<00:22:13.210> wouldn't<00:22:13.450> kind<00:22:13.659> of<00:22:13.809> looking<00:22:14.169> at<00:22:14.289> like 00:22:14.460 --> 00:22:14.470 align:start position:0% yeah wouldn't kind of looking at like 00:22:14.470 --> 00:22:16.320 align:start position:0% yeah wouldn't kind of looking at like what<00:22:14.740> is<00:22:14.860> it<00:22:15.009> what<00:22:15.249> does<00:22:15.399> an<00:22:15.519> application<00:22:16.029> mean 00:22:16.320 --> 00:22:16.330 align:start position:0% what is it what does an application mean 00:22:16.330 --> 00:22:19.259 align:start position:0% what is it what does an application mean we've<00:22:17.289> got<00:22:17.499> through<00:22:17.919> this<00:22:18.100> like<00:22:18.429> enough 00:22:19.259 --> 00:22:19.269 align:start position:0% we've got through this like enough 00:22:19.269 --> 00:22:21.210 align:start position:0% we've got through this like enough strategy<00:22:19.809> of<00:22:20.049> like<00:22:20.259> write<00:22:20.619> a<00:22:20.649> breakup<00:22:20.980> letter 00:22:21.210 --> 00:22:21.220 align:start position:0% strategy of like write a breakup letter 00:22:21.220 --> 00:22:23.570 align:start position:0% strategy of like write a breakup letter or<00:22:21.490> write<00:22:21.700> a<00:22:21.730> love<00:22:21.970> letter<00:22:22.029> make<00:22:22.509> it<00:22:22.629> really 00:22:23.570 --> 00:22:23.580 align:start position:0% or write a love letter make it really 00:22:23.580 --> 00:22:26.310 align:start position:0% or write a love letter make it really parents<00:22:24.580> we've<00:22:25.119> got<00:22:25.299> some<00:22:25.539> things<00:22:25.929> like<00:22:26.110> a 00:22:26.310 --> 00:22:26.320 align:start position:0% parents we've got some things like a 00:22:26.320 --> 00:22:28.759 align:start position:0% parents we've got some things like a glue<00:22:26.559> so<00:22:26.769> many<00:22:26.919> context<00:22:27.669> or<00:22:27.820> I'd<00:22:27.999> be<00:22:28.029> so<00:22:28.360> lonely 00:22:28.759 --> 00:22:28.769 align:start position:0% glue so many context or I'd be so lonely 00:22:28.769 --> 00:22:32.279 align:start position:0% glue so many context or I'd be so lonely and<00:22:29.789> kind<00:22:30.789> of<00:22:30.879> explanations<00:22:31.809> for<00:22:32.139> these 00:22:32.279 --> 00:22:32.289 align:start position:0% and kind of explanations for these 00:22:32.289 --> 00:22:37.680 align:start position:0% and kind of explanations for these technology<00:22:34.230> and<00:22:35.519> this<00:22:36.519> to<00:22:37.119> me<00:22:37.269> would<00:22:37.539> be 00:22:37.680 --> 00:22:37.690 align:start position:0% technology and this to me would be 00:22:37.690 --> 00:22:42.230 align:start position:0% technology and this to me would be reason<00:22:38.110> to<00:22:38.580> like<00:22:39.580> emphasize<00:22:40.179> or<00:22:40.450> adds<00:22:41.159> its 00:22:42.230 --> 00:22:42.240 align:start position:0% reason to like emphasize or adds its 00:22:42.240 --> 00:22:46.080 align:start position:0% reason to like emphasize or adds its sorry<00:22:43.240> by<00:22:43.419> the<00:22:43.480> colors<00:22:43.840> there<00:22:44.249> this<00:22:45.249> concept 00:22:46.080 --> 00:22:46.090 align:start position:0% sorry by the colors there this concept 00:22:46.090 --> 00:22:48.659 align:start position:0% sorry by the colors there this concept of<00:22:46.210> human<00:22:46.539> connection<00:22:47.490> specifically<00:22:48.490> because 00:22:48.659 --> 00:22:48.669 align:start position:0% of human connection specifically because 00:22:48.669 --> 00:22:51.330 align:start position:0% of human connection specifically because it's<00:22:49.059> something<00:22:49.330> that<00:22:49.539> we<00:22:49.720> really<00:22:50.100> do<00:22:51.100> not 00:22:51.330 --> 00:22:51.340 align:start position:0% it's something that we really do not 00:22:51.340 --> 00:22:54.570 align:start position:0% it's something that we really do not seem<00:22:51.789> to<00:22:51.820> take<00:22:52.210> into<00:22:52.480> account<00:22:52.749> too<00:22:53.049> much<00:22:53.309> as<00:22:54.309> in 00:22:54.570 --> 00:22:54.580 align:start position:0% seem to take into account too much as in 00:22:54.580 --> 00:22:58.200 align:start position:0% seem to take into account too much as in any<00:22:54.789> transaction<00:22:55.330> I<00:22:55.779> make<00:22:56.759> on<00:22:57.759> the<00:22:57.999> blog 00:22:58.200 --> 00:22:58.210 align:start position:0% any transaction I make on the blog 00:22:58.210 --> 00:23:00.899 align:start position:0% any transaction I make on the blog change<00:22:58.539> so<00:22:58.809> far<00:22:59.080> does<00:22:59.440> not<00:22:59.619> allow<00:22:59.980> me<00:23:00.009> to<00:23:00.190> like 00:23:00.899 --> 00:23:00.909 align:start position:0% change so far does not allow me to like 00:23:00.909 --> 00:23:04.200 align:start position:0% change so far does not allow me to like add<00:23:01.090> a<00:23:01.119> notes<00:23:01.450> are<00:23:01.749> receiving<00:23:02.409> any<00:23:02.559> any<00:23:03.210> value 00:23:04.200 --> 00:23:04.210 align:start position:0% add a notes are receiving any any value 00:23:04.210 --> 00:23:07.080 align:start position:0% add a notes are receiving any any value does<00:23:04.690> not<00:23:04.869> allow<00:23:05.200> me<00:23:05.230> to<00:23:05.379> say<00:23:05.950> thank<00:23:06.249> you 00:23:07.080 --> 00:23:07.090 align:start position:0% does not allow me to say thank you 00:23:07.090 --> 00:23:09.299 align:start position:0% does not allow me to say thank you which<00:23:07.419> is<00:23:07.570> a<00:23:07.600> pretty<00:23:07.809> pretty<00:23:08.139> basic<00:23:08.590> thing<00:23:09.100> in 00:23:09.299 --> 00:23:09.309 align:start position:0% which is a pretty pretty basic thing in 00:23:09.309 --> 00:23:13.200 align:start position:0% which is a pretty pretty basic thing in any<00:23:09.460> any<00:23:09.879> human<00:23:10.269> interaction<00:23:11.460> and<00:23:12.460> looking<00:23:13.059> at 00:23:13.200 --> 00:23:13.210 align:start position:0% any any human interaction and looking at 00:23:13.210 --> 00:23:15.539 align:start position:0% any any human interaction and looking at other<00:23:13.749> applications<00:23:14.080> that<00:23:14.679> seems<00:23:15.129> to<00:23:15.279> be<00:23:15.399> one 00:23:15.539 --> 00:23:15.549 align:start position:0% other applications that seems to be one 00:23:15.549 --> 00:23:20.470 align:start position:0% other applications that seems to be one of<00:23:15.700> the<00:23:15.820> defining<00:23:16.350> aspects<00:23:18.899> so<00:23:19.899> that's 00:23:20.470 --> 00:23:20.480 align:start position:0% of the defining aspects so that's 00:23:20.480 --> 00:23:24.850 align:start position:0% of the defining aspects so that's like<00:23:22.330> like<00:23:23.330> the<00:23:23.480> list<00:23:23.750> of<00:23:24.020> factors<00:23:24.260> that<00:23:24.740> I 00:23:24.850 --> 00:23:24.860 align:start position:0% like like the list of factors that I 00:23:24.860 --> 00:23:26.320 align:start position:0% like like the list of factors that I would<00:23:25.040> keep<00:23:25.190> in<00:23:25.370> mind<00:23:25.549> like<00:23:25.730> either<00:23:25.910> looking 00:23:26.320 --> 00:23:26.330 align:start position:0% would keep in mind like either looking 00:23:26.330 --> 00:23:29.380 align:start position:0% would keep in mind like either looking at<00:23:26.710> like<00:23:27.710> the<00:23:27.860> wider<00:23:28.130> picture<00:23:28.669> of<00:23:29.210> the 00:23:29.380 --> 00:23:29.390 align:start position:0% at like the wider picture of the 00:23:29.390 --> 00:23:31.419 align:start position:0% at like the wider picture of the technology<00:23:29.929> but<00:23:30.169> also<00:23:30.260> at<00:23:30.620> the<00:23:30.740> lower<00:23:30.919> levels 00:23:31.419 --> 00:23:31.429 align:start position:0% technology but also at the lower levels 00:23:31.429 --> 00:23:33.430 align:start position:0% technology but also at the lower levels like<00:23:31.549> do<00:23:31.700> we<00:23:31.820> give<00:23:32.000> equal<00:23:32.330> time<00:23:32.440> between 00:23:33.430 --> 00:23:33.440 align:start position:0% like do we give equal time between 00:23:33.440 --> 00:23:35.740 align:start position:0% like do we give equal time between switching<00:23:34.100> like<00:23:34.850> trying<00:23:35.210> out<00:23:35.419> an<00:23:35.600> application 00:23:35.740 --> 00:23:35.750 align:start position:0% switching like trying out an application 00:23:35.750 --> 00:23:38.320 align:start position:0% switching like trying out an application before<00:23:36.350> they<00:23:36.590> actually<00:23:36.710> have<00:23:37.429> to<00:23:37.669> decide<00:23:38.090> that 00:23:38.320 --> 00:23:38.330 align:start position:0% before they actually have to decide that 00:23:38.330 --> 00:23:41.080 align:start position:0% before they actually have to decide that they'll<00:23:38.480> use<00:23:38.750> it<00:23:39.010> to<00:23:40.010> be<00:23:40.160> allow<00:23:40.340> people<00:23:40.580> to<00:23:40.730> try 00:23:41.080 --> 00:23:41.090 align:start position:0% they'll use it to be allow people to try 00:23:41.090 --> 00:23:42.940 align:start position:0% they'll use it to be allow people to try something<00:23:41.660> without<00:23:42.020> begging<00:23:42.260> of<00:23:42.530> their<00:23:42.740> seat 00:23:42.940 --> 00:23:42.950 align:start position:0% something without begging of their seat 00:23:42.950 --> 00:23:46.390 align:start position:0% something without begging of their seat rates<00:23:43.280> so<00:23:44.179> how<00:23:44.390> do<00:23:44.450> we<00:23:44.510> fit<00:23:44.780> into<00:23:44.960> this<00:23:45.400> this 00:23:46.390 --> 00:23:46.400 align:start position:0% rates so how do we fit into this this 00:23:46.400 --> 00:23:49.480 align:start position:0% rates so how do we fit into this this concept<00:23:46.790> of<00:23:47.210> decision<00:23:47.720> making<00:23:48.130> do<00:23:49.130> we<00:23:49.250> have 00:23:49.480 --> 00:23:49.490 align:start position:0% concept of decision making do we have 00:23:49.490 --> 00:23:51.610 align:start position:0% concept of decision making do we have enough<00:23:49.820> communication<00:23:50.540> channels<00:23:50.929> or<00:23:51.080> HS<00:23:51.410> in 00:23:51.610 --> 00:23:51.620 align:start position:0% enough communication channels or HS in 00:23:51.620 --> 00:23:55.450 align:start position:0% enough communication channels or HS in place<00:23:52.960> and<00:23:53.960> there's<00:23:54.559> a<00:23:54.620> bunch<00:23:54.799> of<00:23:54.919> more<00:23:55.160> I<00:23:55.190> try 00:23:55.450 --> 00:23:55.460 align:start position:0% place and there's a bunch of more I try 00:23:55.460 --> 00:23:58.090 align:start position:0% place and there's a bunch of more I try to<00:23:55.490> see<00:23:55.760> it<00:23:55.850> as<00:23:56.140> list<00:23:57.140> of<00:23:57.260> triggers<00:23:57.650> like 00:23:58.090 --> 00:23:58.100 align:start position:0% to see it as list of triggers like 00:23:58.100 --> 00:24:02.230 align:start position:0% to see it as list of triggers like things<00:23:58.490> that<00:23:58.730> think<00:23:58.910> about<00:24:00.490> and<00:24:01.490> that's<00:24:01.730> all<00:24:02.210> I 00:24:02.230 --> 00:24:02.240 align:start position:0% things that think about and that's all I 00:24:02.240 --> 00:24:05.169 align:start position:0% things that think about and that's all I had<00:24:02.660> except<00:24:03.290> for<00:24:03.530> the<00:24:03.710> QR<00:24:04.040> code<00:24:04.280> which<00:24:04.490> I<00:24:04.700> think 00:24:05.169 --> 00:24:05.179 align:start position:0% had except for the QR code which I think 00:24:05.179 --> 00:24:06.520 align:start position:0% had except for the QR code which I think you<00:24:05.270> know<00:24:05.450> a<00:24:05.480> lot<00:24:05.809> better<00:24:05.990> what<00:24:06.200> to<00:24:06.290> do<00:24:06.410> with 00:24:06.520 --> 00:24:06.530 align:start position:0% you know a lot better what to do with 00:24:06.530 --> 00:24:17.700 align:start position:0% you know a lot better what to do with that<00:24:06.650> than<00:24:06.830> I<00:24:06.860> do 00:24:17.700 --> 00:24:17.710 align:start position:0% 00:24:17.710 --> 00:24:20.160 align:start position:0% hi<00:24:18.710> everybody 00:24:20.160 --> 00:24:20.170 align:start position:0% hi everybody 00:24:20.170 --> 00:24:25.060 align:start position:0% hi everybody it<00:24:21.170> has<00:24:21.380> a<00:24:21.410> few<00:24:21.740> more<00:24:21.950> coming<00:24:22.250> innings<00:24:24.070> thanks 00:24:25.060 --> 00:24:25.070 align:start position:0% it has a few more coming innings thanks 00:24:25.070 --> 00:24:26.080 align:start position:0% it has a few more coming innings thanks for<00:24:25.220> being<00:24:25.429> here 00:24:26.080 --> 00:24:26.090 align:start position:0% for being here 00:24:26.090 --> 00:24:29.230 align:start position:0% for being here my<00:24:26.420> name<00:24:26.660> is<00:24:27.140> Krista<00:24:27.950> AG<00:24:28.220> I'm<00:24:28.340> a<00:24:28.549> UX<00:24:28.910> UI 00:24:29.230 --> 00:24:29.240 align:start position:0% my name is Krista AG I'm a UX UI 00:24:29.240 --> 00:24:31.930 align:start position:0% my name is Krista AG I'm a UX UI designer<00:24:29.660> in<00:24:29.929> the<00:24:30.020> air<00:24:30.200> swap<00:24:30.559> and<00:24:30.860> then<00:24:31.670> I'd 00:24:31.930 --> 00:24:31.940 align:start position:0% designer in the air swap and then I'd 00:24:31.940 --> 00:24:33.730 align:start position:0% designer in the air swap and then I'd like<00:24:32.090> to<00:24:32.210> do<00:24:32.360> is<00:24:32.570> just<00:24:32.600> tell<00:24:33.020> you<00:24:33.170> some<00:24:33.440> stories 00:24:33.730 --> 00:24:33.740 align:start position:0% like to do is just tell you some stories 00:24:33.740 --> 00:24:37.000 align:start position:0% like to do is just tell you some stories about<00:24:34.510> user<00:24:35.510> research<00:24:35.660> that<00:24:36.260> we<00:24:36.350> conducted<00:24:36.830> at 00:24:37.000 --> 00:24:37.010 align:start position:0% about user research that we conducted at 00:24:37.010 --> 00:24:39.370 align:start position:0% about user research that we conducted at ear<00:24:37.190> swab<00:24:37.490> and<00:24:37.730> specifically<00:24:38.330> some<00:24:39.200> of<00:24:39.290> the 00:24:39.370 --> 00:24:39.380 align:start position:0% ear swab and specifically some of the 00:24:39.380 --> 00:24:41.140 align:start position:0% ear swab and specifically some of the challenges<00:24:40.010> of<00:24:40.250> adapting<00:24:40.820> and<00:24:41.090> of 00:24:41.140 --> 00:24:41.150 align:start position:0% challenges of adapting and of 00:24:41.150 --> 00:24:43.990 align:start position:0% challenges of adapting and of traditional<00:24:41.809> UX<00:24:42.230> research<00:24:42.679> methods<00:24:43.220> to<00:24:43.640> these 00:24:43.990 --> 00:24:44.000 align:start position:0% traditional UX research methods to these 00:24:44.000 --> 00:24:51.960 align:start position:0% traditional UX research methods to these specific<00:24:44.420> users<00:24:45.140> within<00:24:45.440> adhering<00:24:49.480> okay<00:24:50.830> and 00:24:51.960 --> 00:24:51.970 align:start position:0% specific users within adhering okay and 00:24:51.970 --> 00:24:54.070 align:start position:0% specific users within adhering okay and I<00:24:52.970> guess<00:24:53.120> what<00:24:53.270> I<00:24:53.299> was<00:24:53.450> about<00:24:53.540> I<00:24:53.630> was<00:24:53.750> want<00:24:54.020> to 00:24:54.070 --> 00:24:54.080 align:start position:0% I guess what I was about I was want to 00:24:54.080 --> 00:24:55.419 align:start position:0% I guess what I was about I was want to say<00:24:54.230> you<00:24:54.290> know<00:24:54.500> this<00:24:54.620> isn't<00:24:54.799> really<00:24:55.040> supposed 00:24:55.419 --> 00:24:55.429 align:start position:0% say you know this isn't really supposed 00:24:55.429 --> 00:24:57.400 align:start position:0% say you know this isn't really supposed to<00:24:55.490> be<00:24:55.580> a<00:24:55.640> prescriptive<00:24:56.179> talk<00:24:56.750> per<00:24:56.960> se<00:24:57.200> but 00:24:57.400 --> 00:24:57.410 align:start position:0% to be a prescriptive talk per se but 00:24:57.410 --> 00:25:01.000 align:start position:0% to be a prescriptive talk per se but more<00:24:57.740> so<00:24:57.980> just<00:24:58.040> sharing<00:24:58.549> a<00:24:59.330> very<00:25:00.169> lean<00:25:00.500> product 00:25:01.000 --> 00:25:01.010 align:start position:0% more so just sharing a very lean product 00:25:01.010 --> 00:25:03.460 align:start position:0% more so just sharing a very lean product teams<00:25:01.520> attempt<00:25:02.270> to<00:25:02.660> conduct<00:25:03.169> meaningful 00:25:03.460 --> 00:25:03.470 align:start position:0% teams attempt to conduct meaningful 00:25:03.470 --> 00:25:06.880 align:start position:0% teams attempt to conduct meaningful research<00:25:04.210> within<00:25:05.210> the<00:25:05.330> space<00:25:05.630> and<00:25:06.049> you're<00:25:06.770> not 00:25:06.880 --> 00:25:06.890 align:start position:0% research within the space and you're not 00:25:06.890 --> 00:25:08.440 align:start position:0% research within the space and you're not going<00:25:07.040> to<00:25:07.100> do<00:25:07.190> it<00:25:07.280> well<00:25:07.460> so<00:25:07.850> I<00:25:07.880> hope<00:25:08.240> you<00:25:08.360> can 00:25:08.440 --> 00:25:08.450 align:start position:0% going to do it well so I hope you can 00:25:08.450 --> 00:25:09.850 align:start position:0% going to do it well so I hope you can all<00:25:08.510> chat<00:25:08.750> about<00:25:08.929> it<00:25:09.049> afterwards<00:25:09.440> it's<00:25:09.559> gonna 00:25:09.850 --> 00:25:09.860 align:start position:0% all chat about it afterwards it's gonna 00:25:09.860 --> 00:25:11.020 align:start position:0% all chat about it afterwards it's gonna mean<00:25:10.010> if<00:25:10.160> you're<00:25:10.280> doing<00:25:10.309> stuff<00:25:10.730> better<00:25:10.940> than 00:25:11.020 --> 00:25:11.030 align:start position:0% mean if you're doing stuff better than 00:25:11.030 --> 00:25:16.270 align:start position:0% mean if you're doing stuff better than we're<00:25:12.370> so<00:25:13.370> off<00:25:13.640> the<00:25:13.880> five<00:25:14.120> years<00:25:14.480> agenda<00:25:15.280> we're 00:25:16.270 --> 00:25:16.280 align:start position:0% we're so off the five years agenda we're 00:25:16.280 --> 00:25:17.860 align:start position:0% we're so off the five years agenda we're going<00:25:16.309> to<00:25:16.460> do<00:25:16.549> why<00:25:16.760> he's<00:25:17.000> a<00:25:17.030> research<00:25:17.510> because 00:25:17.860 --> 00:25:17.870 align:start position:0% going to do why he's a research because 00:25:17.870 --> 00:25:19.510 align:start position:0% going to do why he's a research because we<00:25:17.990> can't<00:25:18.200> be<00:25:18.380> in<00:25:18.500> a<00:25:18.530> place<00:25:18.770> like<00:25:18.799> this<00:25:19.130> and<00:25:19.400> not 00:25:19.510 --> 00:25:19.520 align:start position:0% we can't be in a place like this and not 00:25:19.520 --> 00:25:22.299 align:start position:0% we can't be in a place like this and not advocate<00:25:20.090> we're<00:25:20.360> at<00:25:20.450> large<00:25:21.010> we're<00:25:22.010> gonna<00:25:22.100> talk 00:25:22.299 --> 00:25:22.309 align:start position:0% advocate we're at large we're gonna talk 00:25:22.309 --> 00:25:24.940 align:start position:0% advocate we're at large we're gonna talk about<00:25:22.340> two<00:25:22.730> buckets<00:25:23.480> of<00:25:23.840> user<00:25:24.020> research<00:25:24.230> and 00:25:24.940 --> 00:25:24.950 align:start position:0% about two buckets of user research and 00:25:24.950 --> 00:25:26.740 align:start position:0% about two buckets of user research and then<00:25:25.220> we're<00:25:25.400> gonna<00:25:25.490> focus<00:25:25.730> in<00:25:26.090> on<00:25:26.240> one<00:25:26.450> side 00:25:26.740 --> 00:25:26.750 align:start position:0% then we're gonna focus in on one side 00:25:26.750 --> 00:25:28.659 align:start position:0% then we're gonna focus in on one side and<00:25:27.110> talk<00:25:27.260> about<00:25:27.290> some<00:25:27.650> specific<00:25:28.220> methods 00:25:28.659 --> 00:25:28.669 align:start position:0% and talk about some specific methods 00:25:28.669 --> 00:25:31.900 align:start position:0% and talk about some specific methods that<00:25:28.970> we<00:25:29.210> have<00:25:29.450> dealt<00:25:29.660> with<00:25:29.900> and<00:25:30.200> adopted<00:25:30.910> all 00:25:31.900 --> 00:25:31.910 align:start position:0% that we have dealt with and adopted all 00:25:31.910 --> 00:25:35.440 align:start position:0% that we have dealt with and adopted all right<00:25:32.030> so<00:25:32.210> why<00:25:32.450> use<00:25:32.720> a<00:25:32.750> research<00:25:33.370> um<00:25:34.370> the<00:25:35.179> goal 00:25:35.440 --> 00:25:35.450 align:start position:0% right so why use a research um the goal 00:25:35.450 --> 00:25:38.140 align:start position:0% right so why use a research um the goal here<00:25:35.960> is<00:25:35.990> not<00:25:36.290> just<00:25:36.830> to<00:25:36.980> build<00:25:37.130> good<00:25:37.490> products 00:25:38.140 --> 00:25:38.150 align:start position:0% here is not just to build good products 00:25:38.150 --> 00:25:40.750 align:start position:0% here is not just to build good products but<00:25:38.390> it's<00:25:38.510> to<00:25:38.960> build<00:25:39.169> the<00:25:39.440> right<00:25:39.740> products<00:25:40.580> and 00:25:40.750 --> 00:25:40.760 align:start position:0% but it's to build the right products and 00:25:40.760 --> 00:25:43.180 align:start position:0% but it's to build the right products and when<00:25:41.390> I<00:25:41.690> say<00:25:41.870> the<00:25:42.049> right<00:25:42.260> product<00:25:42.799> I<00:25:43.010> mean<00:25:43.160> a 00:25:43.180 --> 00:25:43.190 align:start position:0% when I say the right product I mean a 00:25:43.190 --> 00:25:45.400 align:start position:0% when I say the right product I mean a product<00:25:43.640> that<00:25:43.850> is<00:25:44.030> for<00:25:44.390> the<00:25:44.630> end<00:25:44.780> user<00:25:45.049> and<00:25:45.350> I 00:25:45.400 --> 00:25:45.410 align:start position:0% product that is for the end user and I 00:25:45.410 --> 00:25:47.799 align:start position:0% product that is for the end user and I think<00:25:45.679> this<00:25:45.890> quote<00:25:46.280> by<00:25:46.610> IBM<00:25:47.090> puts<00:25:47.450> it<00:25:47.600> well 00:25:47.799 --> 00:25:47.809 align:start position:0% think this quote by IBM puts it well 00:25:47.809 --> 00:25:49.990 align:start position:0% think this quote by IBM puts it well user<00:25:48.770> research<00:25:49.220> focuses<00:25:49.790> on<00:25:49.970> understanding 00:25:49.990 --> 00:25:50.000 align:start position:0% user research focuses on understanding 00:25:50.000 --> 00:25:53.230 align:start position:0% user research focuses on understanding user<00:25:50.990> expectations<00:25:51.799> behaviors<00:25:52.640> and<00:25:53.000> needs 00:25:53.230 --> 00:25:53.240 align:start position:0% user expectations behaviors and needs 00:25:53.240 --> 00:25:54.140 align:start position:0% user expectations behaviors and needs and<00:25:53.480> motivation 00:25:54.140 --> 00:25:54.150 align:start position:0% and motivation 00:25:54.150 --> 00:25:55.820 align:start position:0% and motivation through<00:25:54.420> methodical<00:25:55.080> investigative 00:25:55.820 --> 00:25:55.830 align:start position:0% through methodical investigative 00:25:55.830 --> 00:25:57.890 align:start position:0% through methodical investigative approaches<00:25:56.340> insights<00:25:57.330> are<00:25:57.480> then<00:25:57.600> used<00:25:57.780> to 00:25:57.890 --> 00:25:57.900 align:start position:0% approaches insights are then used to 00:25:57.900 --> 00:26:00.020 align:start position:0% approaches insights are then used to ensure<00:25:58.200> that<00:25:58.230> all<00:25:58.650> product<00:25:59.190> design<00:25:59.460> decisions 00:26:00.020 --> 00:26:00.030 align:start position:0% ensure that all product design decisions 00:26:00.030 --> 00:26:03.470 align:start position:0% ensure that all product design decisions do<00:26:00.540> benefit<00:26:01.200> the<00:26:01.530> user<00:26:01.910> and<00:26:02.910> I<00:26:02.970> think<00:26:03.210> this<00:26:03.330> is 00:26:03.470 --> 00:26:03.480 align:start position:0% do benefit the user and I think this is 00:26:03.480 --> 00:26:05.390 align:start position:0% do benefit the user and I think this is something<00:26:03.690> for<00:26:04.080> this<00:26:04.170> space<00:26:04.500> that<00:26:04.950> we<00:26:05.070> need<00:26:05.250> to 00:26:05.390 --> 00:26:05.400 align:start position:0% something for this space that we need to 00:26:05.400 --> 00:26:08.300 align:start position:0% something for this space that we need to remember<00:26:06.350> the<00:26:07.350> products<00:26:07.770> we're<00:26:07.890> building<00:26:08.160> are 00:26:08.300 --> 00:26:08.310 align:start position:0% remember the products we're building are 00:26:08.310 --> 00:26:10.310 align:start position:0% remember the products we're building are for<00:26:08.610> the<00:26:08.820> user<00:26:09.030> they're<00:26:09.540> not<00:26:09.690> for<00:26:09.840> us<00:26:09.960> as<00:26:10.230> the 00:26:10.310 --> 00:26:10.320 align:start position:0% for the user they're not for us as the 00:26:10.320 --> 00:26:12.440 align:start position:0% for the user they're not for us as the developers<00:26:10.800> the<00:26:11.100> designers<00:26:11.580> they're<00:26:12.090> for<00:26:12.330> the 00:26:12.440 --> 00:26:12.450 align:start position:0% developers the designers they're for the 00:26:12.450 --> 00:26:14.840 align:start position:0% developers the designers they're for the user<00:26:12.660> in<00:26:12.930> the<00:26:12.960> end<00:26:13.230> and<00:26:13.590> so<00:26:13.830> let's<00:26:14.070> work<00:26:14.280> to<00:26:14.670> get 00:26:14.840 --> 00:26:14.850 align:start position:0% user in the end and so let's work to get 00:26:14.850 --> 00:26:18.380 align:start position:0% user in the end and so let's work to get to<00:26:15.030> that<00:26:15.150> end<00:26:16.460> so<00:26:17.460> now<00:26:17.610> let's<00:26:17.760> talk<00:26:17.910> about<00:26:18.090> two 00:26:18.380 --> 00:26:18.390 align:start position:0% to that end so now let's talk about two 00:26:18.390 --> 00:26:21.200 align:start position:0% to that end so now let's talk about two kinds<00:26:18.840> of<00:26:19.200> user<00:26:19.470> research<00:26:20.000> if<00:26:21.000> you're<00:26:21.180> a 00:26:21.200 --> 00:26:21.210 align:start position:0% kinds of user research if you're a 00:26:21.210 --> 00:26:23.150 align:start position:0% kinds of user research if you're a designer<00:26:21.540> or<00:26:21.780> a<00:26:21.810> researcher<00:26:22.380> that's<00:26:22.560> made<00:26:22.920> me 00:26:23.150 --> 00:26:23.160 align:start position:0% designer or a researcher that's made me 00:26:23.160 --> 00:26:25.370 align:start position:0% designer or a researcher that's made me a<00:26:23.190> one<00:26:23.490> on<00:26:23.640> one<00:26:23.670> kind<00:26:24.180> of<00:26:24.300> situation<00:26:24.900> but<00:26:25.260> we're 00:26:25.370 --> 00:26:25.380 align:start position:0% a one on one kind of situation but we're 00:26:25.380 --> 00:26:27.140 align:start position:0% a one on one kind of situation but we're going<00:26:25.470> to<00:26:25.530> go<00:26:25.650> through<00:26:25.860> it<00:26:25.950> anyway 00:26:27.140 --> 00:26:27.150 align:start position:0% going to go through it anyway 00:26:27.150 --> 00:26:29.060 align:start position:0% going to go through it anyway we've<00:26:27.570> got<00:26:27.780> quantitative<00:26:28.410> and<00:26:28.560> qualitative 00:26:29.060 --> 00:26:29.070 align:start position:0% we've got quantitative and qualitative 00:26:29.070 --> 00:26:31.340 align:start position:0% we've got quantitative and qualitative so<00:26:29.700> when<00:26:29.850> we're<00:26:30.000> talking<00:26:30.330> about<00:26:30.420> quantitative 00:26:31.340 --> 00:26:31.350 align:start position:0% so when we're talking about quantitative 00:26:31.350 --> 00:26:34.460 align:start position:0% so when we're talking about quantitative research<00:26:31.980> this<00:26:32.310> is<00:26:32.630> evaluative<00:26:33.630> research<00:26:33.990> so 00:26:34.460 --> 00:26:34.470 align:start position:0% research this is evaluative research so 00:26:34.470 --> 00:26:36.850 align:start position:0% research this is evaluative research so these<00:26:35.400> findings<00:26:35.670> will<00:26:36.030> come<00:26:36.270> out<00:26:36.450> in 00:26:36.850 --> 00:26:36.860 align:start position:0% these findings will come out in 00:26:36.860 --> 00:26:40.070 align:start position:0% these findings will come out in measurable<00:26:37.860> data<00:26:38.100> a<00:26:38.340> miracle<00:26:39.180> formats<00:26:39.750> and 00:26:40.070 --> 00:26:40.080 align:start position:0% measurable data a miracle formats and 00:26:40.080 --> 00:26:42.050 align:start position:0% measurable data a miracle formats and examples<00:26:40.560> of<00:26:40.740> this<00:26:40.890> could<00:26:41.220> be<00:26:41.430> heat<00:26:41.820> mapping 00:26:42.050 --> 00:26:42.060 align:start position:0% examples of this could be heat mapping 00:26:42.060 --> 00:26:44.570 align:start position:0% examples of this could be heat mapping so<00:26:42.930> how<00:26:43.260> many<00:26:43.320> times<00:26:43.710> does<00:26:43.920> a<00:26:43.980> user<00:26:44.190> clicking 00:26:44.570 --> 00:26:44.580 align:start position:0% so how many times does a user clicking 00:26:44.580 --> 00:26:46.160 align:start position:0% so how many times does a user clicking on<00:26:44.790> a<00:26:44.820> button<00:26:44.910> how<00:26:45.480> many<00:26:45.660> times<00:26:45.930> are<00:26:46.110> they 00:26:46.160 --> 00:26:46.170 align:start position:0% on a button how many times are they 00:26:46.170 --> 00:26:49.190 align:start position:0% on a button how many times are they missing<00:26:46.470> a<00:26:46.740> field<00:26:47.180> eyes<00:26:48.180> tracking<00:26:48.570> a/b 00:26:49.190 --> 00:26:49.200 align:start position:0% missing a field eyes tracking a/b 00:26:49.200 --> 00:26:51.890 align:start position:0% missing a field eyes tracking a/b testing<00:26:49.710> and<00:26:49.860> etc<00:26:50.660> we're<00:26:51.660> going<00:26:51.780> to<00:26:51.840> be 00:26:51.890 --> 00:26:51.900 align:start position:0% testing and etc we're going to be 00:26:51.900 --> 00:26:54.110 align:start position:0% testing and etc we're going to be talking<00:26:52.170> about<00:26:52.200> qualitative<00:26:52.860> today<00:26:53.310> which<00:26:53.880> is 00:26:54.110 --> 00:26:54.120 align:start position:0% talking about qualitative today which is 00:26:54.120 --> 00:26:57.500 align:start position:0% talking about qualitative today which is more<00:26:54.410> exploratory<00:26:55.430> it<00:26:56.430> sometimes<00:26:56.910> gets<00:26:57.090> a<00:26:57.330> bad 00:26:57.500 --> 00:26:57.510 align:start position:0% more exploratory it sometimes gets a bad 00:26:57.510 --> 00:26:59.780 align:start position:0% more exploratory it sometimes gets a bad rap<00:26:57.780> as<00:26:58.170> sort<00:26:58.530> of<00:26:58.590> the<00:26:58.770> soft<00:26:59.040> term<00:26:59.340> of<00:26:59.670> the 00:26:59.780 --> 00:26:59.790 align:start position:0% rap as sort of the soft term of the 00:26:59.790 --> 00:27:03.080 align:start position:0% rap as sort of the soft term of the research<00:27:00.180> sciences<00:27:01.220> but<00:27:02.220> the<00:27:02.370> whole<00:27:02.550> point<00:27:02.910> of 00:27:03.080 --> 00:27:03.090 align:start position:0% research sciences but the whole point of 00:27:03.090 --> 00:27:05.330 align:start position:0% research sciences but the whole point of qualitative<00:27:03.780> research<00:27:03.960> is<00:27:04.620> to<00:27:04.950> observe 00:27:05.330 --> 00:27:05.340 align:start position:0% qualitative research is to observe 00:27:05.340 --> 00:27:09.020 align:start position:0% qualitative research is to observe behaviors<00:27:06.030> and<00:27:06.240> attitudes<00:27:07.100> the<00:27:08.100> findings<00:27:08.880> are 00:27:09.020 --> 00:27:09.030 align:start position:0% behaviors and attitudes the findings are 00:27:09.030 --> 00:27:11.360 align:start position:0% behaviors and attitudes the findings are not<00:27:09.180> numerical<00:27:09.900> some<00:27:10.470> examples<00:27:10.920> here<00:27:11.160> would 00:27:11.360 --> 00:27:11.370 align:start position:0% not numerical some examples here would 00:27:11.370 --> 00:27:14.690 align:start position:0% not numerical some examples here would be<00:27:11.580> interviews<00:27:12.330> field<00:27:12.900> studies<00:27:13.410> and<00:27:14.310> focus 00:27:14.690 --> 00:27:14.700 align:start position:0% be interviews field studies and focus 00:27:14.700 --> 00:27:17.150 align:start position:0% be interviews field studies and focus groups<00:27:15.030> this<00:27:15.270> is<00:27:15.330> the<00:27:15.480> more<00:27:15.960> sort<00:27:16.230> of<00:27:16.320> personal 00:27:17.150 --> 00:27:17.160 align:start position:0% groups this is the more sort of personal 00:27:17.160 --> 00:27:19.700 align:start position:0% groups this is the more sort of personal research<00:27:17.730> it's<00:27:18.480> human<00:27:18.960> connection<00:27:19.530> and 00:27:19.700 --> 00:27:19.710 align:start position:0% research it's human connection and 00:27:19.710 --> 00:27:21.800 align:start position:0% research it's human connection and understanding<00:27:20.000> sort<00:27:21.000> of<00:27:21.060> core<00:27:21.300> motivations 00:27:21.800 --> 00:27:21.810 align:start position:0% understanding sort of core motivations 00:27:21.810 --> 00:27:25.460 align:start position:0% understanding sort of core motivations of<00:27:21.960> people<00:27:22.020> as<00:27:22.650> opposed<00:27:23.010> to<00:27:23.220> just<00:27:23.480> numbers<00:27:24.480> so 00:27:25.460 --> 00:27:25.470 align:start position:0% of people as opposed to just numbers so 00:27:25.470 --> 00:27:26.990 align:start position:0% of people as opposed to just numbers so just<00:27:26.070> to<00:27:26.130> give<00:27:26.250> you<00:27:26.340> a<00:27:26.400> little<00:27:26.610> bit<00:27:26.820> of<00:27:26.910> a 00:27:26.990 --> 00:27:27.000 align:start position:0% just to give you a little bit of a 00:27:27.000 --> 00:27:29.510 align:start position:0% just to give you a little bit of a snapshot<00:27:27.590> the<00:27:28.590> point<00:27:28.860> here<00:27:29.040> is<00:27:29.130> not<00:27:29.160> to<00:27:29.370> say 00:27:29.510 --> 00:27:29.520 align:start position:0% snapshot the point here is not to say 00:27:29.520 --> 00:27:31.640 align:start position:0% snapshot the point here is not to say that<00:27:29.550> one<00:27:29.940> of<00:27:29.970> these<00:27:30.360> research<00:27:30.870> sides<00:27:31.320> is 00:27:31.640 --> 00:27:31.650 align:start position:0% that one of these research sides is 00:27:31.650 --> 00:27:33.200 align:start position:0% that one of these research sides is better<00:27:31.830> than<00:27:32.100> the<00:27:32.190> other<00:27:32.430> but<00:27:32.820> it's<00:27:32.970> about 00:27:33.200 --> 00:27:33.210 align:start position:0% better than the other but it's about 00:27:33.210 --> 00:27:35.600 align:start position:0% better than the other but it's about using<00:27:33.540> them<00:27:33.840> together<00:27:34.280> to<00:27:35.280> get<00:27:35.340> the<00:27:35.460> best 00:27:35.600 --> 00:27:35.610 align:start position:0% using them together to get the best 00:27:35.610 --> 00:27:38.510 align:start position:0% using them together to get the best research<00:27:35.970> you<00:27:36.090> can<00:27:36.300> get<00:27:36.480> so<00:27:36.810> at<00:27:37.200> ear<00:27:37.440> swamp<00:27:37.830> we 00:27:38.510 --> 00:27:38.520 align:start position:0% research you can get so at ear swamp we 00:27:38.520 --> 00:27:40.440 align:start position:0% research you can get so at ear swamp we use<00:27:38.790> a<00:27:38.820> combination<00:27:39.270> of<00:27:39.720> a<00:27:39.840> ton<00:27:40.050> of 00:27:40.440 --> 00:27:40.450 align:start position:0% use a combination of a ton of 00:27:40.450 --> 00:27:43.140 align:start position:0% use a combination of a ton of fools<00:27:40.600> and<00:27:40.870> is<00:27:41.410> just<00:27:42.160> a<00:27:42.280> few<00:27:42.580> so<00:27:42.910> on<00:27:43.030> the 00:27:43.140 --> 00:27:43.150 align:start position:0% fools and is just a few so on the 00:27:43.150 --> 00:27:44.580 align:start position:0% fools and is just a few so on the quantitative<00:27:43.600> side<00:27:43.960> to<00:27:44.170> use<00:27:44.290> a<00:27:44.320> couple 00:27:44.580 --> 00:27:44.590 align:start position:0% quantitative side to use a couple 00:27:44.590 --> 00:27:47.070 align:start position:0% quantitative side to use a couple products<00:27:45.070> we<00:27:45.250> use<00:27:45.340> hot<00:27:45.520> char<00:27:45.820> and<00:27:46.060> mixed<00:27:46.720> panel 00:27:47.070 --> 00:27:47.080 align:start position:0% products we use hot char and mixed panel 00:27:47.080 --> 00:27:49.230 align:start position:0% products we use hot char and mixed panel this<00:27:48.070> is<00:27:48.190> where<00:27:48.340> we<00:27:48.490> do<00:27:48.640> our<00:27:48.670> heat<00:27:49.000> maps 00:27:49.230 --> 00:27:49.240 align:start position:0% this is where we do our heat maps 00:27:49.240 --> 00:27:51.930 align:start position:0% this is where we do our heat maps recordings<00:27:50.080> we<00:27:50.890> track<00:27:51.310> our<00:27:51.340> conversion 00:27:51.930 --> 00:27:51.940 align:start position:0% recordings we track our conversion 00:27:51.940 --> 00:27:54.090 align:start position:0% recordings we track our conversion funnels<00:27:52.300> KPI<00:27:52.720> I<00:27:52.780> see<00:27:53.110> they<00:27:53.230> active<00:27:53.530> users<00:27:53.860> etc 00:27:54.090 --> 00:27:54.100 align:start position:0% funnels KPI I see they active users etc 00:27:54.100 --> 00:27:56.010 align:start position:0% funnels KPI I see they active users etc these<00:27:54.760> are<00:27:54.940> the<00:27:55.030> ones<00:27:55.180> that<00:27:55.540> we<00:27:55.630> hear<00:27:55.780> a<00:27:55.840> lot 00:27:56.010 --> 00:27:56.020 align:start position:0% these are the ones that we hear a lot 00:27:56.020 --> 00:27:58.920 align:start position:0% these are the ones that we hear a lot about<00:27:56.580> so<00:27:57.580> qualitative<00:27:58.210> research<00:27:58.570> on<00:27:58.810> the 00:27:58.920 --> 00:27:58.930 align:start position:0% about so qualitative research on the 00:27:58.930 --> 00:28:00.690 align:start position:0% about so qualitative research on the other<00:27:59.050> side<00:27:59.380> we<00:27:59.890> have<00:28:00.130> Kenny<00:28:00.430> feature 00:28:00.690 --> 00:28:00.700 align:start position:0% other side we have Kenny feature 00:28:00.700 --> 00:28:03.840 align:start position:0% other side we have Kenny feature requests<00:28:01.390> or<00:28:01.540> users<00:28:02.050> can<00:28:02.380> freeform<00:28:03.100> ask<00:28:03.520> us 00:28:03.840 --> 00:28:03.850 align:start position:0% requests or users can freeform ask us 00:28:03.850 --> 00:28:06.450 align:start position:0% requests or users can freeform ask us for<00:28:04.210> features<00:28:04.800> telegram<00:28:05.800> and<00:28:06.070> discord 00:28:06.450 --> 00:28:06.460 align:start position:0% for features telegram and discord 00:28:06.460 --> 00:28:08.850 align:start position:0% for features telegram and discord feedback<00:28:06.910> channels<00:28:07.420> so<00:28:07.780> again<00:28:08.290> sort<00:28:08.650> of<00:28:08.770> a 00:28:08.850 --> 00:28:08.860 align:start position:0% feedback channels so again sort of a 00:28:08.860 --> 00:28:11.250 align:start position:0% feedback channels so again sort of a free-form<00:28:09.550> Avenue<00:28:10.150> for<00:28:10.390> our<00:28:10.510> users<00:28:10.870> to<00:28:11.050> talk 00:28:11.250 --> 00:28:11.260 align:start position:0% free-form Avenue for our users to talk 00:28:11.260 --> 00:28:13.260 align:start position:0% free-form Avenue for our users to talk to<00:28:11.470> us<00:28:11.620> and<00:28:11.920> then<00:28:12.490> the<00:28:12.610> three<00:28:12.850> that<00:28:13.120> we're 00:28:13.260 --> 00:28:13.270 align:start position:0% to us and then the three that we're 00:28:13.270 --> 00:28:14.820 align:start position:0% to us and then the three that we're going<00:28:13.390> to<00:28:13.480> kind<00:28:13.630> of<00:28:13.720> live<00:28:13.990> in<00:28:14.020> for<00:28:14.470> the<00:28:14.530> rest<00:28:14.710> of 00:28:14.820 --> 00:28:14.830 align:start position:0% going to kind of live in for the rest of 00:28:14.830 --> 00:28:17.070 align:start position:0% going to kind of live in for the rest of our<00:28:14.980> time<00:28:15.190> together<00:28:15.430> are<00:28:16.000> surveys<00:28:16.450> field 00:28:17.070 --> 00:28:17.080 align:start position:0% our time together are surveys field 00:28:17.080 --> 00:28:20.700 align:start position:0% our time together are surveys field studies<00:28:17.440> and<00:28:17.740> user<00:28:18.010> interviews<00:28:19.710> so 00:28:20.700 --> 00:28:20.710 align:start position:0% studies and user interviews so 00:28:20.710 --> 00:28:22.950 align:start position:0% studies and user interviews so qualitative<00:28:21.310> research<00:28:21.730> we<00:28:22.600> need<00:28:22.780> its 00:28:22.950 --> 00:28:22.960 align:start position:0% qualitative research we need its 00:28:22.960 --> 00:28:25.260 align:start position:0% qualitative research we need its Imperium<00:28:23.770> needs<00:28:24.010> it<00:28:24.280> and<00:28:24.460> the<00:28:24.610> reason<00:28:25.000> we<00:28:25.150> need 00:28:25.260 --> 00:28:25.270 align:start position:0% Imperium needs it and the reason we need 00:28:25.270 --> 00:28:27.420 align:start position:0% Imperium needs it and the reason we need it<00:28:25.420> is<00:28:25.750> this<00:28:26.260> kind<00:28:26.560> of<00:28:26.620> research<00:28:27.040> is<00:28:27.250> what 00:28:27.420 --> 00:28:27.430 align:start position:0% it is this kind of research is what 00:28:27.430 --> 00:28:30.450 align:start position:0% it is this kind of research is what takes<00:28:27.670> us<00:28:27.910> out<00:28:28.090> of<00:28:28.150> our<00:28:28.540> contexts<00:28:29.500> and<00:28:29.740> shows 00:28:30.450 --> 00:28:30.460 align:start position:0% takes us out of our contexts and shows 00:28:30.460 --> 00:28:32.700 align:start position:0% takes us out of our contexts and shows us<00:28:30.640> what<00:28:30.790> our<00:28:30.820> users<00:28:31.180> really<00:28:31.450> need<00:28:31.750> so<00:28:32.200> it 00:28:32.700 --> 00:28:32.710 align:start position:0% us what our users really need so it 00:28:32.710 --> 00:28:34.650 align:start position:0% us what our users really need so it takes<00:28:33.040> us<00:28:33.250> out<00:28:33.520> of<00:28:33.550> being<00:28:33.880> developers 00:28:34.650 --> 00:28:34.660 align:start position:0% takes us out of being developers 00:28:34.660 --> 00:28:37.050 align:start position:0% takes us out of being developers industry<00:28:35.290> insiders<00:28:35.860> designers<00:28:36.550> that<00:28:36.790> love 00:28:37.050 --> 00:28:37.060 align:start position:0% industry insiders designers that love 00:28:37.060 --> 00:28:39.720 align:start position:0% industry insiders designers that love aetherium<00:28:37.660> and<00:28:37.990> puts<00:28:38.500> us<00:28:38.710> in<00:28:38.980> the<00:28:39.010> spot<00:28:39.400> of<00:28:39.610> our 00:28:39.720 --> 00:28:39.730 align:start position:0% aetherium and puts us in the spot of our 00:28:39.730 --> 00:28:41.580 align:start position:0% aetherium and puts us in the spot of our users<00:28:40.120> to<00:28:40.300> understand<00:28:40.930> what<00:28:41.080> they<00:28:41.230> really 00:28:41.580 --> 00:28:41.590 align:start position:0% users to understand what they really 00:28:41.590 --> 00:28:45.720 align:start position:0% users to understand what they really need<00:28:41.800> for<00:28:42.010> products<00:28:42.810> but<00:28:44.730> qualitative 00:28:45.720 --> 00:28:45.730 align:start position:0% need for products but qualitative 00:28:45.730 --> 00:28:47.580 align:start position:0% need for products but qualitative research<00:28:46.060> is<00:28:46.240> hard<00:28:46.510> in<00:28:46.750> the<00:28:46.810> theory<00:28:47.080> m<00:28:47.230> and 00:28:47.580 --> 00:28:47.590 align:start position:0% research is hard in the theory m and 00:28:47.590 --> 00:28:50.040 align:start position:0% research is hard in the theory m and we're<00:28:47.680> going<00:28:47.800> to<00:28:47.830> talk<00:28:48.040> about<00:28:48.070> why<00:28:48.840> and<00:28:49.840> I 00:28:50.040 --> 00:28:50.050 align:start position:0% we're going to talk about why and I 00:28:50.050 --> 00:28:52.140 align:start position:0% we're going to talk about why and I think<00:28:50.320> the<00:28:50.500> crux<00:28:50.770> of<00:28:51.070> the<00:28:51.250> thing<00:28:51.490> is<00:28:51.670> basically 00:28:52.140 --> 00:28:52.150 align:start position:0% think the crux of the thing is basically 00:28:52.150 --> 00:28:55.290 align:start position:0% think the crux of the thing is basically this<00:28:52.620> our<00:28:53.620> users<00:28:54.130> go<00:28:54.400> buy<00:28:54.700> wallet<00:28:55.210> addresses 00:28:55.290 --> 00:28:55.300 align:start position:0% this our users go buy wallet addresses 00:28:55.300 --> 00:28:59.190 align:start position:0% this our users go buy wallet addresses and<00:28:56.020> not<00:28:56.350> names<00:28:56.830> so<00:28:57.790> what<00:28:58.120> I<00:28:58.150> mean<00:28:58.420> by<00:28:58.630> this<00:28:58.690> you 00:28:59.190 --> 00:28:59.200 align:start position:0% and not names so what I mean by this you 00:28:59.200 --> 00:29:01.470 align:start position:0% and not names so what I mean by this you can<00:28:59.350> imagine<00:28:59.440> on<00:29:00.190> a<00:29:00.220> traditional<00:29:00.790> platform<00:29:01.360> of 00:29:01.470 --> 00:29:01.480 align:start position:0% can imagine on a traditional platform of 00:29:01.480 --> 00:29:04.080 align:start position:0% can imagine on a traditional platform of I'm<00:29:01.630> signing<00:29:01.990> up<00:29:02.200> for<00:29:02.380> Pinterest<00:29:02.860> I'm<00:29:03.430> signing 00:29:04.080 --> 00:29:04.090 align:start position:0% I'm signing up for Pinterest I'm signing 00:29:04.090 --> 00:29:06.600 align:start position:0% I'm signing up for Pinterest I'm signing up<00:29:04.330> with<00:29:04.360> my<00:29:04.750> name<00:29:04.960> my<00:29:05.860> email<00:29:05.890> address 00:29:06.600 --> 00:29:06.610 align:start position:0% up with my name my email address 00:29:06.610 --> 00:29:10.420 align:start position:0% up with my name my email address probably<00:29:07.510> my<00:29:07.750> did<00:29:07.930> earth 00:29:10.420 --> 00:29:10.430 align:start position:0% 00:29:10.430 --> 00:29:13.300 align:start position:0% I<00:29:10.460> may<00:29:11.240> have<00:29:11.540> even<00:29:11.870> checked<00:29:12.170> to<00:29:12.290> subscribe<00:29:12.950> to 00:29:13.300 --> 00:29:13.310 align:start position:0% I may have even checked to subscribe to 00:29:13.310 --> 00:29:15.760 align:start position:0% I may have even checked to subscribe to email<00:29:13.520> list<00:29:14.030> while<00:29:14.660> I<00:29:14.690> did<00:29:14.990> that<00:29:15.200> and<00:29:15.470> then<00:29:15.650> on 00:29:15.760 --> 00:29:15.770 align:start position:0% email list while I did that and then on 00:29:15.770 --> 00:29:17.530 align:start position:0% email list while I did that and then on top<00:29:16.040> of<00:29:16.100> it<00:29:16.370> maybe<00:29:16.730> they<00:29:16.850> have<00:29:17.000> a<00:29:17.030> social<00:29:17.450> media 00:29:17.530 --> 00:29:17.540 align:start position:0% top of it maybe they have a social media 00:29:17.540 --> 00:29:19.570 align:start position:0% top of it maybe they have a social media presence<00:29:17.750> that<00:29:18.350> I'm<00:29:18.470> following<00:29:18.980> with<00:29:19.460> an 00:29:19.570 --> 00:29:19.580 align:start position:0% presence that I'm following with an 00:29:19.580 --> 00:29:23.770 align:start position:0% presence that I'm following with an identity<00:29:20.060> attached<00:29:20.630> to<00:29:21.140> it<00:29:21.290> so<00:29:22.070> in<00:29:22.640> normal<00:29:23.360> web 00:29:23.770 --> 00:29:23.780 align:start position:0% identity attached to it so in normal web 00:29:23.780 --> 00:29:27.010 align:start position:0% identity attached to it so in normal web to<00:29:24.080> consumer<00:29:24.770> web<00:29:24.980> there<00:29:25.850> is<00:29:26.090> identity<00:29:26.870> that 00:29:27.010 --> 00:29:27.020 align:start position:0% to consumer web there is identity that 00:29:27.020 --> 00:29:28.930 align:start position:0% to consumer web there is identity that is<00:29:27.140> fundamentally<00:29:27.920> connected<00:29:28.370> to<00:29:28.820> the 00:29:28.930 --> 00:29:28.940 align:start position:0% is fundamentally connected to the 00:29:28.940 --> 00:29:30.880 align:start position:0% is fundamentally connected to the product<00:29:29.330> so<00:29:29.750> when<00:29:29.930> you're<00:29:30.110> looking<00:29:30.470> at<00:29:30.680> doing 00:29:30.880 --> 00:29:30.890 align:start position:0% product so when you're looking at doing 00:29:30.890 --> 00:29:32.830 align:start position:0% product so when you're looking at doing recruitment<00:29:31.670> or<00:29:31.880> conducting<00:29:32.390> research 00:29:32.830 --> 00:29:32.840 align:start position:0% recruitment or conducting research 00:29:32.840 --> 00:29:35.350 align:start position:0% recruitment or conducting research they're<00:29:33.470> pretty<00:29:33.800> easy<00:29:34.160> avenues<00:29:34.610> to<00:29:35.000> get<00:29:35.150> to 00:29:35.350 --> 00:29:35.360 align:start position:0% they're pretty easy avenues to get to 00:29:35.360 --> 00:29:37.540 align:start position:0% they're pretty easy avenues to get to those<00:29:35.510> people<00:29:35.780> to<00:29:35.960> find<00:29:36.470> them<00:29:36.710> to<00:29:37.010> know<00:29:37.190> who's 00:29:37.540 --> 00:29:37.550 align:start position:0% those people to find them to know who's 00:29:37.550 --> 00:29:40.840 align:start position:0% those people to find them to know who's using<00:29:37.820> it<00:29:38.090> for<00:29:38.870> us<00:29:39.020> on<00:29:39.410> the<00:29:39.620> other<00:29:39.740> hand<00:29:40.100> we 00:29:40.840 --> 00:29:40.850 align:start position:0% using it for us on the other hand we 00:29:40.850 --> 00:29:43.420 align:start position:0% using it for us on the other hand we have<00:29:41.120> wallet<00:29:41.690> addresses<00:29:41.780> and<00:29:42.470> for<00:29:42.860> our<00:29:42.980> users 00:29:43.420 --> 00:29:43.430 align:start position:0% have wallet addresses and for our users 00:29:43.430 --> 00:29:44.830 align:start position:0% have wallet addresses and for our users this<00:29:43.640> is<00:29:43.700> one<00:29:43.940> of<00:29:44.060> the<00:29:44.180> biggest<00:29:44.390> value 00:29:44.830 --> 00:29:44.840 align:start position:0% this is one of the biggest value 00:29:44.840 --> 00:29:46.870 align:start position:0% this is one of the biggest value propositions<00:29:45.470> of<00:29:45.710> the<00:29:45.860> entire<00:29:46.160> thing<00:29:46.190> their 00:29:46.870 --> 00:29:46.880 align:start position:0% propositions of the entire thing their 00:29:46.880 --> 00:29:49.780 align:start position:0% propositions of the entire thing their anonymity<00:29:47.330> their<00:29:48.140> security<00:29:48.740> is<00:29:48.980> huge<00:29:49.400> and<00:29:49.700> we 00:29:49.780 --> 00:29:49.790 align:start position:0% anonymity their security is huge and we 00:29:49.790 --> 00:29:52.120 align:start position:0% anonymity their security is huge and we care<00:29:49.970> about<00:29:50.090> that<00:29:50.380> but<00:29:51.380> how<00:29:51.590> do<00:29:51.650> we<00:29:51.890> conduct 00:29:52.120 --> 00:29:52.130 align:start position:0% care about that but how do we conduct 00:29:52.130 --> 00:29:54.760 align:start position:0% care about that but how do we conduct research<00:29:52.400> and<00:29:53.030> that's<00:29:53.120> the<00:29:53.360> case<00:29:53.570> and<00:29:54.470> it 00:29:54.760 --> 00:29:54.770 align:start position:0% research and that's the case and it 00:29:54.770 --> 00:29:57.070 align:start position:0% research and that's the case and it really<00:29:55.040> it<00:29:55.370> goes<00:29:55.490> into<00:29:55.850> everything<00:29:56.150> who<00:29:56.660> even 00:29:57.070 --> 00:29:57.080 align:start position:0% really it goes into everything who even 00:29:57.080 --> 00:30:00.280 align:start position:0% really it goes into everything who even are<00:29:57.260> our<00:29:57.500> users<00:29:58.120> where<00:29:59.120> can<00:29:59.420> we<00:29:59.540> find<00:29:59.570> them<00:30:00.020> and 00:30:00.280 --> 00:30:00.290 align:start position:0% are our users where can we find them and 00:30:00.290 --> 00:30:02.170 align:start position:0% are our users where can we find them and then<00:30:00.770> if<00:30:00.980> we<00:30:01.220> can<00:30:01.400> figure<00:30:01.550> out<00:30:01.640> who<00:30:01.820> they<00:30:02.030> are 00:30:02.170 --> 00:30:02.180 align:start position:0% then if we can figure out who they are 00:30:02.180 --> 00:30:03.760 align:start position:0% then if we can figure out who they are if<00:30:02.450> we<00:30:02.600> could<00:30:02.720> figure<00:30:02.900> out<00:30:03.110> where<00:30:03.350> to<00:30:03.380> find 00:30:03.760 --> 00:30:03.770 align:start position:0% if we could figure out where to find 00:30:03.770 --> 00:30:05.590 align:start position:0% if we could figure out where to find them<00:30:03.980> how<00:30:04.250> can<00:30:04.400> we<00:30:04.580> actually<00:30:04.790> get<00:30:05.180> to<00:30:05.390> know 00:30:05.590 --> 00:30:05.600 align:start position:0% them how can we actually get to know 00:30:05.600 --> 00:30:08.350 align:start position:0% them how can we actually get to know them<00:30:05.840> again<00:30:06.380> in<00:30:06.590> this<00:30:06.770> true<00:30:07.190> sort<00:30:07.850> of<00:30:07.910> human 00:30:08.350 --> 00:30:08.360 align:start position:0% them again in this true sort of human 00:30:08.360 --> 00:30:12.580 align:start position:0% them again in this true sort of human way<00:30:08.540> get<00:30:08.960> to<00:30:09.140> know<00:30:09.320> their<00:30:09.530> needs<00:30:09.820> so<00:30:11.590> we're 00:30:12.580 --> 00:30:12.590 align:start position:0% way get to know their needs so we're 00:30:12.590 --> 00:30:14.200 align:start position:0% way get to know their needs so we're going<00:30:12.680> to<00:30:12.740> start<00:30:13.010> with<00:30:13.160> who<00:30:13.430> are<00:30:13.610> our<00:30:13.790> users 00:30:14.200 --> 00:30:14.210 align:start position:0% going to start with who are our users 00:30:14.210 --> 00:30:16.710 align:start position:0% going to start with who are our users and<00:30:14.450> we're<00:30:14.570> going<00:30:14.690> to<00:30:14.750> talk<00:30:14.960> about<00:30:14.990> UX<00:30:15.590> surveys 00:30:16.710 --> 00:30:16.720 align:start position:0% and we're going to talk about UX surveys 00:30:16.720 --> 00:30:19.270 align:start position:0% and we're going to talk about UX surveys so<00:30:17.720> when<00:30:17.870> we're<00:30:17.990> talking<00:30:18.140> about<00:30:18.410> sort<00:30:19.160> of 00:30:19.270 --> 00:30:19.280 align:start position:0% so when we're talking about sort of 00:30:19.280 --> 00:30:22.960 align:start position:0% so when we're talking about sort of fundamental<00:30:20.210> UX<00:30:20.600> surveys<00:30:21.190> in<00:30:22.190> traditional 00:30:22.960 --> 00:30:22.970 align:start position:0% fundamental UX surveys in traditional 00:30:22.970 --> 00:30:25.270 align:start position:0% fundamental UX surveys in traditional world<00:30:23.300> the<00:30:23.750> goal<00:30:23.990> of<00:30:24.140> a<00:30:24.230> survey<00:30:24.590> is<00:30:24.890> to<00:30:25.130> gather 00:30:25.270 --> 00:30:25.280 align:start position:0% world the goal of a survey is to gather 00:30:25.280 --> 00:30:27.220 align:start position:0% world the goal of a survey is to gather both<00:30:25.910> quantitative<00:30:26.750> and<00:30:26.810> qualitative 00:30:27.220 --> 00:30:27.230 align:start position:0% both quantitative and qualitative 00:30:27.230 --> 00:30:29.950 align:start position:0% both quantitative and qualitative insights<00:30:27.770> from<00:30:27.950> a<00:30:28.100> lot<00:30:28.370> of<00:30:28.520> users<00:30:28.850> at<00:30:29.030> once<00:30:29.060> so 00:30:29.950 --> 00:30:29.960 align:start position:0% insights from a lot of users at once so 00:30:29.960 --> 00:30:32.170 align:start position:0% insights from a lot of users at once so this<00:30:30.290> is<00:30:30.530> a<00:30:30.560> research<00:30:30.920> method<00:30:31.430> that<00:30:31.730> doesn't 00:30:32.170 --> 00:30:32.180 align:start position:0% this is a research method that doesn't 00:30:32.180 --> 00:30:34.870 align:start position:0% this is a research method that doesn't cost<00:30:32.360> a<00:30:32.570> lot<00:30:32.720> you<00:30:33.680> can<00:30:33.860> set<00:30:34.130> it<00:30:34.250> out<00:30:34.370> to<00:30:34.400> a<00:30:34.580> huge 00:30:34.870 --> 00:30:34.880 align:start position:0% cost a lot you can set it out to a huge 00:30:34.880 --> 00:30:37.270 align:start position:0% cost a lot you can set it out to a huge distribution<00:30:35.330> channel<00:30:36.140> subscribe<00:30:36.950> a 00:30:37.270 --> 00:30:37.280 align:start position:0% distribution channel subscribe a 00:30:37.280 --> 00:30:39.760 align:start position:0% distribution channel subscribe a subscription<00:30:37.940> list<00:30:38.210> you<00:30:39.170> can<00:30:39.290> send<00:30:39.530> it<00:30:39.590> to<00:30:39.620> a 00:30:39.760 --> 00:30:39.770 align:start position:0% subscription list you can send it to a 00:30:39.770 --> 00:30:41.980 align:start position:0% subscription list you can send it to a company<00:30:40.220> and<00:30:40.370> they<00:30:40.460> do<00:30:40.670> it<00:30:40.760> for<00:30:41.030> you<00:30:41.210> you<00:30:41.810> can 00:30:41.980 --> 00:30:41.990 align:start position:0% company and they do it for you you can 00:30:41.990 --> 00:30:45.880 align:start position:0% company and they do it for you you can then<00:30:42.140> extract<00:30:43.540> trends<00:30:44.540> and<00:30:44.690> understand<00:30:45.260> all 00:30:45.880 --> 00:30:45.890 align:start position:0% then extract trends and understand all 00:30:45.890 --> 00:30:48.100 align:start position:0% then extract trends and understand all kinds<00:30:46.400> of<00:30:46.490> things<00:30:46.670> for<00:30:46.880> a<00:30:46.940> lot<00:30:47.090> of<00:30:47.150> people<00:30:47.450> the 00:30:48.100 --> 00:30:48.110 align:start position:0% kinds of things for a lot of people the 00:30:48.110 --> 00:30:49.690 align:start position:0% kinds of things for a lot of people the second<00:30:48.470> way<00:30:48.590> this<00:30:48.800> is<00:30:48.950> used<00:30:49.160> would<00:30:49.430> be<00:30:49.520> like 00:30:49.690 --> 00:30:49.700 align:start position:0% second way this is used would be like 00:30:49.700 --> 00:30:52.600 align:start position:0% second way this is used would be like the<00:30:49.790> screener<00:30:50.120> survey<00:30:50.800> for<00:30:51.800> recruiting<00:30:52.190> users 00:30:52.600 --> 00:30:52.610 align:start position:0% the screener survey for recruiting users 00:30:52.610 --> 00:30:55.750 align:start position:0% the screener survey for recruiting users for<00:30:53.060> future<00:30:53.390> research<00:30:53.780> so<00:30:54.200> for<00:30:54.500> us<00:30:54.710> this<00:30:55.340> piece 00:30:55.750 --> 00:30:55.760 align:start position:0% for future research so for us this piece 00:30:55.760 --> 00:30:56.680 align:start position:0% for future research so for us this piece was<00:30:56.120> really 00:30:56.680 --> 00:30:56.690 align:start position:0% was really 00:30:56.690 --> 00:30:58.540 align:start position:0% was really we<00:30:57.290> were<00:30:57.380> interested<00:30:57.620> in<00:30:57.830> the<00:30:57.950> first<00:30:58.220> of 00:30:58.540 --> 00:30:58.550 align:start position:0% we were interested in the first of 00:30:58.550 --> 00:31:00.460 align:start position:0% we were interested in the first of course<00:30:58.880> but<00:30:59.240> we<00:30:59.420> want<00:30:59.600> to<00:30:59.690> work<00:30:59.750> for<00:30:59.960> users<00:31:00.140> we 00:31:00.460 --> 00:31:00.470 align:start position:0% course but we want to work for users we 00:31:00.470 --> 00:31:02.290 align:start position:0% course but we want to work for users we want<00:31:00.620> to<00:31:00.680> find<00:31:00.860> these<00:31:01.100> people<00:31:01.310> I<00:31:01.700> mean<00:31:02.000> I 00:31:02.290 --> 00:31:02.300 align:start position:0% want to find these people I mean I 00:31:02.300 --> 00:31:03.790 align:start position:0% want to find these people I mean I personally<00:31:02.840> wanted<00:31:03.050> to<00:31:03.170> bring<00:31:03.350> the<00:31:03.470> name<00:31:03.650> of 00:31:03.790 --> 00:31:03.800 align:start position:0% personally wanted to bring the name of 00:31:03.800 --> 00:31:05.050 align:start position:0% personally wanted to bring the name of the<00:31:03.860> office<00:31:04.220> we're<00:31:04.550> talking<00:31:04.790> about<00:31:04.850> that 00:31:05.050 --> 00:31:05.060 align:start position:0% the office we're talking about that 00:31:05.060 --> 00:31:09.760 align:start position:0% the office we're talking about that later<00:31:05.950> but<00:31:06.950> so<00:31:07.190> here's<00:31:07.460> what<00:31:07.610> we<00:31:07.700> found<00:31:08.770> the 00:31:09.760 --> 00:31:09.770 align:start position:0% later but so here's what we found the 00:31:09.770 --> 00:31:13.390 align:start position:0% later but so here's what we found the distribution<00:31:10.580> piece<00:31:11.120> was<00:31:11.870> parked<00:31:12.350> and<00:31:13.190> we've 00:31:13.390 --> 00:31:13.400 align:start position:0% distribution piece was parked and we've 00:31:13.400 --> 00:31:15.460 align:start position:0% distribution piece was parked and we've done<00:31:13.610> these<00:31:14.090> are<00:31:14.150> just<00:31:14.480> two<00:31:14.630> snapshots<00:31:14.900> of<00:31:15.200> a 00:31:15.460 --> 00:31:15.470 align:start position:0% done these are just two snapshots of a 00:31:15.470 --> 00:31:17.410 align:start position:0% done these are just two snapshots of a couple<00:31:15.890> surveys<00:31:16.220> but<00:31:16.400> we've<00:31:16.520> done<00:31:16.700> a<00:31:16.730> ton<00:31:17.030> so 00:31:17.410 --> 00:31:17.420 align:start position:0% couple surveys but we've done a ton so 00:31:17.420 --> 00:31:19.780 align:start position:0% couple surveys but we've done a ton so when<00:31:18.380> we<00:31:18.470> were<00:31:18.560> first<00:31:18.860> doing<00:31:19.100> survey<00:31:19.550> we<00:31:19.700> were 00:31:19.780 --> 00:31:19.790 align:start position:0% when we were first doing survey we were 00:31:19.790 --> 00:31:21.250 align:start position:0% when we were first doing survey we were like<00:31:19.940> okay<00:31:20.240> let's<00:31:20.270> get<00:31:20.660> it<00:31:20.750> to<00:31:20.870> a<00:31:20.900> ton<00:31:21.230> of 00:31:21.250 --> 00:31:21.260 align:start position:0% like okay let's get it to a ton of 00:31:21.260 --> 00:31:24.100 align:start position:0% like okay let's get it to a ton of people<00:31:22.120> and<00:31:23.120> so<00:31:23.750> we<00:31:23.870> thought<00:31:24.050> maybe 00:31:24.100 --> 00:31:24.110 align:start position:0% people and so we thought maybe 00:31:24.110 --> 00:31:25.960 align:start position:0% people and so we thought maybe Craigslist<00:31:24.830> like<00:31:25.130> maybe<00:31:25.310> put<00:31:25.640> together<00:31:25.790> a 00:31:25.960 --> 00:31:25.970 align:start position:0% Craigslist like maybe put together a 00:31:25.970 --> 00:31:28.810 align:start position:0% Craigslist like maybe put together a survey<00:31:26.210> that<00:31:26.750> would<00:31:27.200> really<00:31:27.380> weed<00:31:27.710> out<00:31:27.920> the 00:31:28.810 --> 00:31:28.820 align:start position:0% survey that would really weed out the 00:31:28.820 --> 00:31:30.760 align:start position:0% survey that would really weed out the real<00:31:29.060> crypto<00:31:29.540> people<00:31:29.930> the<00:31:30.110> real<00:31:30.260> etherion 00:31:30.760 --> 00:31:30.770 align:start position:0% real crypto people the real etherion 00:31:30.770 --> 00:31:32.860 align:start position:0% real crypto people the real etherion people<00:31:31.220> and<00:31:32.000> we<00:31:32.090> got<00:31:32.210> a<00:31:32.240> fair<00:31:32.570> number<00:31:32.690> of 00:31:32.860 --> 00:31:32.870 align:start position:0% people and we got a fair number of 00:31:32.870 --> 00:31:34.900 align:start position:0% people and we got a fair number of responses<00:31:33.380> we<00:31:33.530> got<00:31:33.680> like<00:31:33.770> 18<00:31:34.070> responses<00:31:34.610> and 00:31:34.900 --> 00:31:34.910 align:start position:0% responses we got like 18 responses and 00:31:34.910 --> 00:31:37.210 align:start position:0% responses we got like 18 responses and we<00:31:35.120> actually<00:31:35.540> did<00:31:35.720> bring<00:31:36.080> three<00:31:36.650> people<00:31:36.680> into 00:31:37.210 --> 00:31:37.220 align:start position:0% we actually did bring three people into 00:31:37.220 --> 00:31:39.040 align:start position:0% we actually did bring three people into the<00:31:37.310> office<00:31:37.640> which<00:31:37.880> was<00:31:38.030> a<00:31:38.090> total<00:31:38.870> show 00:31:39.040 --> 00:31:39.050 align:start position:0% the office which was a total show 00:31:39.050 --> 00:31:40.780 align:start position:0% the office which was a total show and<00:31:39.290> talk<00:31:39.410> to<00:31:39.500> me<00:31:39.590> after<00:31:39.830> if<00:31:39.950> you<00:31:40.040> want<00:31:40.100> to<00:31:40.280> hear 00:31:40.780 --> 00:31:40.790 align:start position:0% and talk to me after if you want to hear 00:31:40.790 --> 00:31:44.230 align:start position:0% and talk to me after if you want to hear about<00:31:40.910> it<00:31:41.530> but<00:31:42.530> and<00:31:43.190> he<00:31:43.280> was<00:31:43.400> interesting<00:31:43.940> they 00:31:44.230 --> 00:31:44.240 align:start position:0% about it but and he was interesting they 00:31:44.240 --> 00:31:46.330 align:start position:0% about it but and he was interesting they did<00:31:44.510> give<00:31:44.750> us<00:31:44.870> insights<00:31:45.440> what<00:31:45.680> we've<00:31:45.920> realized 00:31:46.330 --> 00:31:46.340 align:start position:0% did give us insights what we've realized 00:31:46.340 --> 00:31:49.450 align:start position:0% did give us insights what we've realized is<00:31:46.730> that<00:31:46.970> it<00:31:47.510> wasn't<00:31:47.900> quite<00:31:48.290> spot-on<00:31:49.070> enough 00:31:49.450 --> 00:31:49.460 align:start position:0% is that it wasn't quite spot-on enough 00:31:49.460 --> 00:31:52.630 align:start position:0% is that it wasn't quite spot-on enough that<00:31:49.880> this<00:31:50.180> distribution<00:31:50.630> channel<00:31:51.470> it<00:31:52.070> wasn't 00:31:52.630 --> 00:31:52.640 align:start position:0% that this distribution channel it wasn't 00:31:52.640 --> 00:31:54.460 align:start position:0% that this distribution channel it wasn't quite<00:31:52.820> representative<00:31:53.720> of<00:31:53.990> the<00:31:54.080> kinds<00:31:54.410> of 00:31:54.460 --> 00:31:54.470 align:start position:0% quite representative of the kinds of 00:31:54.470 --> 00:31:56.110 align:start position:0% quite representative of the kinds of people<00:31:54.800> that<00:31:54.980> were<00:31:55.100> using<00:31:55.310> our<00:31:55.550> products<00:31:56.000> they 00:31:56.110 --> 00:31:56.120 align:start position:0% people that were using our products they 00:31:56.120 --> 00:31:58.780 align:start position:0% people that were using our products they need<00:31:56.150> to<00:31:56.690> be<00:31:56.810> more<00:31:57.020> savvy<00:31:57.370> so<00:31:58.370> then<00:31:58.580> you're 00:31:58.780 --> 00:31:58.790 align:start position:0% need to be more savvy so then you're 00:31:58.790 --> 00:32:01.720 align:start position:0% need to be more savvy so then you're like<00:31:58.850> alright<00:31:59.360> this<00:32:00.290> was<00:32:00.500> too<00:32:00.680> broad<00:32:00.920> let's 00:32:01.720 --> 00:32:01.730 align:start position:0% like alright this was too broad let's 00:32:01.730 --> 00:32:02.680 align:start position:0% like alright this was too broad let's make<00:32:02.000> it<00:32:02.120> smaller 00:32:02.680 --> 00:32:02.690 align:start position:0% make it smaller 00:32:02.690 --> 00:32:05.140 align:start position:0% make it smaller let's<00:32:03.020> not<00:32:03.290> expect<00:32:03.800> as<00:32:03.950> many<00:32:04.100> respondents<00:32:04.970> but 00:32:05.140 --> 00:32:05.150 align:start position:0% let's not expect as many respondents but 00:32:05.150 --> 00:32:08.020 align:start position:0% let's not expect as many respondents but let's<00:32:05.390> expect<00:32:05.810> some<00:32:06.020> quality<00:32:06.610> so<00:32:07.610> then<00:32:07.790> you 00:32:08.020 --> 00:32:08.030 align:start position:0% let's expect some quality so then you 00:32:08.030 --> 00:32:10.000 align:start position:0% let's expect some quality so then you into<00:32:08.240> telegram<00:32:08.750> and<00:32:09.080> Redden's<00:32:09.500> we 00:32:10.000 --> 00:32:10.010 align:start position:0% into telegram and Redden's we 00:32:10.010 --> 00:32:11.830 align:start position:0% into telegram and Redden's we distributed<00:32:10.640> there<00:32:10.910> you<00:32:11.180> can<00:32:11.360> see<00:32:11.510> for<00:32:11.750> this 00:32:11.830 --> 00:32:11.840 align:start position:0% distributed there you can see for this 00:32:11.840 --> 00:32:15.100 align:start position:0% distributed there you can see for this survey<00:32:12.230> we<00:32:12.410> had<00:32:12.590> 11<00:32:13.250> responses<00:32:14.000> which<00:32:14.390> you 00:32:15.100 --> 00:32:15.110 align:start position:0% survey we had 11 responses which you 00:32:15.110 --> 00:32:17.800 align:start position:0% survey we had 11 responses which you know<00:32:15.260> that's<00:32:15.770> not<00:32:15.950> a<00:32:16.010> ton<00:32:16.310> but<00:32:16.580> the<00:32:17.450> thing<00:32:17.690> with 00:32:17.800 --> 00:32:17.810 align:start position:0% know that's not a ton but the thing with 00:32:17.810 --> 00:32:19.120 align:start position:0% know that's not a ton but the thing with these<00:32:17.930> responses<00:32:18.530> is<00:32:18.740> that<00:32:18.920> they<00:32:19.070> were 00:32:19.120 --> 00:32:19.130 align:start position:0% these responses is that they were 00:32:19.130 --> 00:32:21.340 align:start position:0% these responses is that they were excellent<00:32:19.730> super<00:32:20.480> high<00:32:20.660> quality<00:32:20.690> responses 00:32:21.340 --> 00:32:21.350 align:start position:0% excellent super high quality responses 00:32:21.350 --> 00:32:23.690 align:start position:0% excellent super high quality responses we<00:32:22.280> had<00:32:22.460> people<00:32:22.760> reciting 00:32:23.690 --> 00:32:23.700 align:start position:0% we had people reciting 00:32:23.700 --> 00:32:25.519 align:start position:0% we had people reciting paragraphs<00:32:24.330> and<00:32:24.539> paragraphs<00:32:24.720> about<00:32:25.260> their 00:32:25.519 --> 00:32:25.529 align:start position:0% paragraphs and paragraphs about their 00:32:25.529 --> 00:32:27.590 align:start position:0% paragraphs and paragraphs about their experiences<00:32:26.250> that<00:32:26.820> were<00:32:27.000> willing<00:32:27.210> to<00:32:27.389> answer 00:32:27.590 --> 00:32:27.600 align:start position:0% experiences that were willing to answer 00:32:27.600 --> 00:32:31.070 align:start position:0% experiences that were willing to answer all<00:32:27.899> of<00:32:27.929> the<00:32:28.200> questions<00:32:28.230> in<00:32:28.830> his<00:32:28.919> grade<00:32:29.360> but<00:32:30.360> as 00:32:31.070 --> 00:32:31.080 align:start position:0% all of the questions in his grade but as 00:32:31.080 --> 00:32:32.480 align:start position:0% all of the questions in his grade but as far<00:32:31.380> as<00:32:31.409> recruiting<00:32:31.950> them<00:32:32.100> for<00:32:32.309> future 00:32:32.480 --> 00:32:32.490 align:start position:0% far as recruiting them for future 00:32:32.490 --> 00:32:35.389 align:start position:0% far as recruiting them for future research<00:32:32.970> they<00:32:33.480> were<00:32:33.539> not<00:32:33.870> in<00:32:34.139> of<00:32:34.799> those<00:32:35.070> 11 00:32:35.389 --> 00:32:35.399 align:start position:0% research they were not in of those 11 00:32:35.399 --> 00:32:37.610 align:start position:0% research they were not in of those 11 respondents<00:32:36.179> three<00:32:36.419> people<00:32:36.840> responded<00:32:37.409> with 00:32:37.610 --> 00:32:37.620 align:start position:0% respondents three people responded with 00:32:37.620 --> 00:32:39.680 align:start position:0% respondents three people responded with their<00:32:37.889> telegram<00:32:38.340> handles<00:32:38.850> none<00:32:39.269> of<00:32:39.480> which 00:32:39.680 --> 00:32:39.690 align:start position:0% their telegram handles none of which 00:32:39.690 --> 00:32:42.049 align:start position:0% their telegram handles none of which responded<00:32:40.380> when<00:32:40.559> I<00:32:40.590> reached<00:32:40.889> out<00:32:41.070> to<00:32:41.100> them<00:32:41.309> so 00:32:42.049 --> 00:32:42.059 align:start position:0% responded when I reached out to them so 00:32:42.059 --> 00:32:43.750 align:start position:0% responded when I reached out to them so we<00:32:42.510> realized<00:32:42.899> that<00:32:42.990> our<00:32:43.200> users<00:32:43.620> are 00:32:43.750 --> 00:32:43.760 align:start position:0% we realized that our users are 00:32:43.760 --> 00:32:46.129 align:start position:0% we realized that our users are absolutely<00:32:44.760> willing<00:32:45.029> to<00:32:45.389> give<00:32:45.600> rich 00:32:46.129 --> 00:32:46.139 align:start position:0% absolutely willing to give rich 00:32:46.139 --> 00:32:48.320 align:start position:0% absolutely willing to give rich responses<00:32:46.980> to<00:32:47.220> these<00:32:47.340> open-ended<00:32:47.700> questions 00:32:48.320 --> 00:32:48.330 align:start position:0% responses to these open-ended questions 00:32:48.330 --> 00:32:51.289 align:start position:0% responses to these open-ended questions as<00:32:48.630> well<00:32:48.809> as<00:32:48.929> close<00:32:49.139> any<00:32:49.380> questions<00:32:49.830> in<00:32:50.789> survey 00:32:51.289 --> 00:32:51.299 align:start position:0% as well as close any questions in survey 00:32:51.299 --> 00:32:53.180 align:start position:0% as well as close any questions in survey form<00:32:51.659> but<00:32:51.899> they<00:32:52.019> still<00:32:52.380> want<00:32:52.740> to<00:32:52.830> remain 00:32:53.180 --> 00:32:53.190 align:start position:0% form but they still want to remain 00:32:53.190 --> 00:32:56.570 align:start position:0% form but they still want to remain anonymous<00:32:53.580> and<00:32:54.120> so<00:32:54.529> here<00:32:55.529> you're<00:32:56.279> like<00:32:56.460> all 00:32:56.570 --> 00:32:56.580 align:start position:0% anonymous and so here you're like all 00:32:56.580 --> 00:33:02.240 align:start position:0% anonymous and so here you're like all right<00:32:56.610> we<00:32:57.179> got<00:32:57.330> something<00:32:57.690> from<00:32:57.809> it<00:33:01.250> that's 00:33:02.240 --> 00:33:02.250 align:start position:0% right we got something from it that's 00:33:02.250 --> 00:33:03.889 align:start position:0% right we got something from it that's we're<00:33:02.730> not<00:33:02.880> gonna<00:33:03.029> get<00:33:03.240> those<00:33:03.389> things<00:33:03.690> from 00:33:03.889 --> 00:33:03.899 align:start position:0% we're not gonna get those things from 00:33:03.899 --> 00:33:07.220 align:start position:0% we're not gonna get those things from them<00:33:04.049> at<00:33:04.769> least<00:33:04.950> not<00:33:05.100> right<00:33:05.370> now<00:33:06.200> okay<00:33:07.200> so 00:33:07.220 --> 00:33:07.230 align:start position:0% them at least not right now okay so 00:33:07.230 --> 00:33:10.100 align:start position:0% them at least not right now okay so where<00:33:07.710> are<00:33:07.740> our<00:33:08.460> users<00:33:08.809> let's<00:33:09.809> talk<00:33:09.990> about 00:33:10.100 --> 00:33:10.110 align:start position:0% where are our users let's talk about 00:33:10.110 --> 00:33:13.060 align:start position:0% where are our users let's talk about adapting<00:33:10.860> UX<00:33:11.250> field<00:33:11.669> studies<00:33:12.149> for<00:33:12.480> a<00:33:12.539> setting 00:33:13.060 --> 00:33:13.070 align:start position:0% adapting UX field studies for a setting 00:33:13.070 --> 00:33:15.680 align:start position:0% adapting UX field studies for a setting the<00:33:14.070> goal<00:33:14.309> of<00:33:14.549> field<00:33:14.789> studies<00:33:14.909> is<00:33:15.299> to<00:33:15.419> observe 00:33:15.680 --> 00:33:15.690 align:start position:0% the goal of field studies is to observe 00:33:15.690 --> 00:33:17.899 align:start position:0% the goal of field studies is to observe users<00:33:16.139> in<00:33:16.409> their<00:33:16.559> natural<00:33:17.070> environment<00:33:17.730> and 00:33:17.899 --> 00:33:17.909 align:start position:0% users in their natural environment and 00:33:17.909 --> 00:33:20.299 align:start position:0% users in their natural environment and to<00:33:18.029> situate<00:33:18.510> oneself<00:33:19.080> as<00:33:19.289> the<00:33:19.440> researcher<00:33:19.980> in 00:33:20.299 --> 00:33:20.309 align:start position:0% to situate oneself as the researcher in 00:33:20.309 --> 00:33:23.360 align:start position:0% to situate oneself as the researcher in user<00:33:20.580> specific<00:33:21.360> contexts<00:33:22.139> so<00:33:22.799> coming<00:33:23.159> into 00:33:23.360 --> 00:33:23.370 align:start position:0% user specific contexts so coming into 00:33:23.370 --> 00:33:26.029 align:start position:0% user specific contexts so coming into the<00:33:23.940> etherium<00:33:24.450> ecosystem<00:33:25.230> I<00:33:25.470> come<00:33:25.740> from 00:33:26.029 --> 00:33:26.039 align:start position:0% the etherium ecosystem I come from 00:33:26.039 --> 00:33:28.129 align:start position:0% the etherium ecosystem I come from working<00:33:26.279> just<00:33:26.730> you<00:33:27.029> know<00:33:27.149> with<00:33:27.720> internet 00:33:28.129 --> 00:33:28.139 align:start position:0% working just you know with internet 00:33:28.139 --> 00:33:31.399 align:start position:0% working just you know with internet stuff<00:33:28.409> and<00:33:28.649> consumer<00:33:29.039> tech<00:33:29.450> and<00:33:30.450> when<00:33:31.260> I<00:33:31.289> think 00:33:31.399 --> 00:33:31.409 align:start position:0% stuff and consumer tech and when I think 00:33:31.409 --> 00:33:34.250 align:start position:0% stuff and consumer tech and when I think of<00:33:31.799> field<00:33:32.070> studies<00:33:32.399> I<00:33:32.610> think<00:33:32.639> of<00:33:33.149> like<00:33:33.570> doing<00:33:34.049> a 00:33:34.250 --> 00:33:34.260 align:start position:0% of field studies I think of like doing a 00:33:34.260 --> 00:33:36.740 align:start position:0% of field studies I think of like doing a field<00:33:34.470> study<00:33:34.559> for<00:33:34.860> REI<00:33:35.190> going<00:33:36.000> into<00:33:36.299> an<00:33:36.389> REI 00:33:36.740 --> 00:33:36.750 align:start position:0% field study for REI going into an REI 00:33:36.750 --> 00:33:38.990 align:start position:0% field study for REI going into an REI store<00:33:36.870> for<00:33:37.620> four<00:33:37.830> hours<00:33:38.220> and<00:33:38.519> watching 00:33:38.990 --> 00:33:39.000 align:start position:0% store for four hours and watching 00:33:39.000 --> 00:33:41.720 align:start position:0% store for four hours and watching consumers<00:33:39.539> go<00:33:40.200> get<00:33:40.350> the<00:33:40.470> sunglasses<00:33:40.710> but<00:33:41.519> gets 00:33:41.720 --> 00:33:41.730 align:start position:0% consumers go get the sunglasses but gets 00:33:41.730 --> 00:33:44.539 align:start position:0% consumers go get the sunglasses but gets sweaters<00:33:42.200> this<00:33:43.200> is<00:33:43.440> not<00:33:43.620> like<00:33:43.830> that<00:33:43.860> there's 00:33:44.539 --> 00:33:44.549 align:start position:0% sweaters this is not like that there's 00:33:44.549 --> 00:33:47.870 align:start position:0% sweaters this is not like that there's nowhere<00:33:44.789> I<00:33:44.970> can<00:33:45.269> go<00:33:45.419> to<00:33:45.809> find<00:33:46.460> aetherium<00:33:47.460> users 00:33:47.870 --> 00:33:47.880 align:start position:0% nowhere I can go to find aetherium users 00:33:47.880 --> 00:33:51.230 align:start position:0% nowhere I can go to find aetherium users to<00:33:48.269> watch<00:33:48.480> them<00:33:48.840> do<00:33:49.169> their<00:33:49.440> daily<00:33:49.919> things<00:33:50.250> but 00:33:51.230 --> 00:33:51.240 align:start position:0% to watch them do their daily things but 00:33:51.240 --> 00:33:53.750 align:start position:0% to watch them do their daily things but just<00:33:52.049> because<00:33:52.409> we<00:33:52.529> can't<00:33:52.769> do<00:33:52.919> it<00:33:53.039> in<00:33:53.190> person 00:33:53.750 --> 00:33:53.760 align:start position:0% just because we can't do it in person 00:33:53.760 --> 00:33:56.539 align:start position:0% just because we can't do it in person does<00:33:54.450> not<00:33:54.630> mean<00:33:54.840> that<00:33:54.870> we<00:33:55.200> can't<00:33:55.470> see<00:33:55.830> what 00:33:56.539 --> 00:33:56.549 align:start position:0% does not mean that we can't see what 00:33:56.549 --> 00:33:58.909 align:start position:0% does not mean that we can't see what people<00:33:56.820> are<00:33:56.909> doing<00:33:57.049> so<00:33:58.049> this<00:33:58.350> is<00:33:58.529> an<00:33:58.620> example 00:33:58.909 --> 00:33:58.919 align:start position:0% people are doing so this is an example 00:33:58.919 --> 00:34:01.159 align:start position:0% people are doing so this is an example of<00:33:59.279> what<00:33:59.639> I'm<00:33:59.760> going<00:33:59.940> to<00:34:00.029> call<00:34:00.299> a<00:34:00.330> field<00:34:00.750> study 00:34:01.159 --> 00:34:01.169 align:start position:0% of what I'm going to call a field study 00:34:01.169 --> 00:34:04.100 align:start position:0% of what I'm going to call a field study this<00:34:02.100> is<00:34:02.220> a<00:34:02.250> screenshot<00:34:02.700> with<00:34:02.970> telegram<00:34:03.750> but 00:34:04.100 --> 00:34:04.110 align:start position:0% this is a screenshot with telegram but 00:34:04.110 --> 00:34:06.379 align:start position:0% this is a screenshot with telegram but we<00:34:04.289> were<00:34:04.500> building<00:34:05.010> a<00:34:05.130> product<00:34:05.549> for<00:34:05.880> OTC 00:34:06.379 --> 00:34:06.389 align:start position:0% we were building a product for OTC 00:34:06.389 --> 00:34:09.129 align:start position:0% we were building a product for OTC traders<00:34:07.049> and<00:34:07.409> so<00:34:08.250> this<00:34:08.399> is<00:34:08.520> a<00:34:08.550> trading 00:34:09.129 --> 00:34:09.139 align:start position:0% traders and so this is a trading 00:34:09.139 --> 00:34:12.000 align:start position:0% traders and so this is a trading chatroom<00:34:10.280> and<00:34:11.280> what's<00:34:11.429> really 00:34:12.000 --> 00:34:12.010 align:start position:0% chatroom and what's really 00:34:12.010 --> 00:34:14.280 align:start position:0% chatroom and what's really here<00:34:12.669> there's<00:34:13.450> a<00:34:13.510> little<00:34:13.659> bit<00:34:13.750> of<00:34:13.840> gibberish 00:34:14.280 --> 00:34:14.290 align:start position:0% here there's a little bit of gibberish 00:34:14.290 --> 00:34:19.139 align:start position:0% here there's a little bit of gibberish WTS<00:34:15.280> hashtag<00:34:15.909> axel<00:34:16.359> 1900<00:34:17.169> 0.1<00:34:17.800> Eve<00:34:18.149> translates 00:34:19.139 --> 00:34:19.149 align:start position:0% WTS hashtag axel 1900 0.1 Eve translates 00:34:19.149 --> 00:34:24.659 align:start position:0% WTS hashtag axel 1900 0.1 Eve translates to<00:34:19.530> want<00:34:20.530> to<00:34:20.710> sell<00:34:21.090> 1900<00:34:22.090> Axel<00:34:22.540> at<00:34:22.750> price<00:34:23.669> 0.18 00:34:24.659 --> 00:34:24.669 align:start position:0% to want to sell 1900 Axel at price 0.18 00:34:24.669 --> 00:34:27.869 align:start position:0% to want to sell 1900 Axel at price 0.18 so<00:34:25.629> what's<00:34:25.840> interesting<00:34:26.200> here<00:34:26.800> we<00:34:27.760> were 00:34:27.869 --> 00:34:27.879 align:start position:0% so what's interesting here we were 00:34:27.879 --> 00:34:29.940 align:start position:0% so what's interesting here we were trying<00:34:28.149> to<00:34:28.210> figure<00:34:28.540> out<00:34:28.600> how<00:34:29.050> to<00:34:29.109> create<00:34:29.919> a 00:34:29.940 --> 00:34:29.950 align:start position:0% trying to figure out how to create a 00:34:29.950 --> 00:34:33.030 align:start position:0% trying to figure out how to create a really<00:34:30.399> intuitive<00:34:30.909> order<00:34:31.450> builder<00:34:31.750> wrote<00:34:32.320> OTC 00:34:33.030 --> 00:34:33.040 align:start position:0% really intuitive order builder wrote OTC 00:34:33.040 --> 00:34:36.240 align:start position:0% really intuitive order builder wrote OTC trades<00:34:33.340> so<00:34:34.000> the<00:34:34.359> main<00:34:34.570> inputs<00:34:35.200> on<00:34:35.590> this<00:34:35.980> thing 00:34:36.240 --> 00:34:36.250 align:start position:0% trades so the main inputs on this thing 00:34:36.250 --> 00:34:39.060 align:start position:0% trades so the main inputs on this thing are<00:34:36.550> selecting<00:34:37.480> a<00:34:37.540> token<00:34:37.960> and<00:34:38.200> amount<00:34:38.560> to<00:34:38.800> send 00:34:39.060 --> 00:34:39.070 align:start position:0% are selecting a token and amount to send 00:34:39.070 --> 00:34:41.940 align:start position:0% are selecting a token and amount to send and<00:34:39.429> then<00:34:39.940> selecting<00:34:40.389> a<00:34:40.480> token<00:34:41.169> and<00:34:41.409> amount<00:34:41.679> to 00:34:41.940 --> 00:34:41.950 align:start position:0% and then selecting a token and amount to 00:34:41.950 --> 00:34:45.450 align:start position:0% and then selecting a token and amount to receive<00:34:42.840> but<00:34:43.840> what<00:34:44.020> was<00:34:44.169> so<00:34:44.409> interesting<00:34:44.710> here 00:34:45.450 --> 00:34:45.460 align:start position:0% receive but what was so interesting here 00:34:45.460 --> 00:34:47.430 align:start position:0% receive but what was so interesting here is<00:34:45.609> that<00:34:45.639> the<00:34:45.850> syntax<00:34:46.240> that<00:34:46.929> these<00:34:47.109> traders 00:34:47.430 --> 00:34:47.440 align:start position:0% is that the syntax that these traders 00:34:47.440 --> 00:34:51.180 align:start position:0% is that the syntax that these traders are<00:34:47.710> using<00:34:48.129> is<00:34:48.340> not<00:34:48.810> cell<00:34:49.810> 1900<00:34:50.649> axle<00:34:51.040> and 00:34:51.180 --> 00:34:51.190 align:start position:0% are using is not cell 1900 axle and 00:34:51.190 --> 00:34:54.180 align:start position:0% are using is not cell 1900 axle and receive<00:34:51.629> 190<00:34:52.629> years<00:34:52.899> which<00:34:53.230> was<00:34:53.950> represented 00:34:54.180 --> 00:34:54.190 align:start position:0% receive 190 years which was represented 00:34:54.190 --> 00:34:55.710 align:start position:0% receive 190 years which was represented and<00:34:54.700> a<00:34:54.730> lot<00:34:54.879> of<00:34:54.909> the<00:34:55.090> products<00:34:55.510> that<00:34:55.600> were 00:34:55.710 --> 00:34:55.720 align:start position:0% and a lot of the products that were 00:34:55.720 --> 00:34:58.050 align:start position:0% and a lot of the products that were already<00:34:55.899> on<00:34:56.050> the<00:34:56.200> market<00:34:56.590> and<00:34:56.770> so<00:34:57.400> what<00:34:57.820> we<00:34:57.940> got 00:34:58.050 --> 00:34:58.060 align:start position:0% already on the market and so what we got 00:34:58.060 --> 00:35:01.710 align:start position:0% already on the market and so what we got to<00:34:58.240> do<00:34:58.420> is<00:34:58.600> implement<00:34:59.020> a<00:34:59.619> price<00:35:00.250> field<00:35:00.720> which 00:35:01.710 --> 00:35:01.720 align:start position:0% to do is implement a price field which 00:35:01.720 --> 00:35:04.859 align:start position:0% to do is implement a price field which for<00:35:02.290> us<00:35:02.440> was<00:35:02.740> a<00:35:02.770> huge<00:35:03.520> differentiator<00:35:04.330> from 00:35:04.859 --> 00:35:04.869 align:start position:0% for us was a huge differentiator from 00:35:04.869 --> 00:35:06.240 align:start position:0% for us was a huge differentiator from what<00:35:04.990> was<00:35:05.109> already<00:35:05.470> out<00:35:05.619> there<00:35:05.890> and<00:35:06.100> we've 00:35:06.240 --> 00:35:06.250 align:start position:0% what was already out there and we've 00:35:06.250 --> 00:35:08.160 align:start position:0% what was already out there and we've heard<00:35:06.490> from<00:35:06.670> our<00:35:06.820> traders<00:35:07.270> very<00:35:07.660> actively 00:35:08.160 --> 00:35:08.170 align:start position:0% heard from our traders very actively 00:35:08.170 --> 00:35:10.410 align:start position:0% heard from our traders very actively that<00:35:08.500> this<00:35:09.190> really<00:35:09.490> helps<00:35:09.880> their<00:35:10.030> workflow 00:35:10.410 --> 00:35:10.420 align:start position:0% that this really helps their workflow 00:35:10.420 --> 00:35:12.359 align:start position:0% that this really helps their workflow that<00:35:11.020> they're<00:35:11.320> thinking<00:35:11.560> about<00:35:11.859> what<00:35:12.040> they're 00:35:12.359 --> 00:35:12.369 align:start position:0% that they're thinking about what they're 00:35:12.369 --> 00:35:15.510 align:start position:0% that they're thinking about what they're going<00:35:12.580> to<00:35:12.730> send<00:35:12.970> and<00:35:13.359> a<00:35:13.570> price<00:35:13.840> not<00:35:14.230> just<00:35:14.520> what 00:35:15.510 --> 00:35:15.520 align:start position:0% going to send and a price not just what 00:35:15.520 --> 00:35:17.400 align:start position:0% going to send and a price not just what they're<00:35:15.670> sending<00:35:16.119> and<00:35:16.359> receiving<00:35:16.420> so<00:35:17.080> this<00:35:17.260> is 00:35:17.400 --> 00:35:17.410 align:start position:0% they're sending and receiving so this is 00:35:17.410 --> 00:35:19.380 align:start position:0% they're sending and receiving so this is one<00:35:17.560> example<00:35:17.770> of<00:35:18.100> how<00:35:18.160> these<00:35:18.609> are<00:35:18.820> meant<00:35:19.000> Apted 00:35:19.380 --> 00:35:19.390 align:start position:0% one example of how these are meant Apted 00:35:19.390 --> 00:35:23.370 align:start position:0% one example of how these are meant Apted field<00:35:19.690> studies<00:35:20.080> and<00:35:20.380> applied<00:35:21.160> it<00:35:22.200> so<00:35:23.200> now 00:35:23.370 --> 00:35:23.380 align:start position:0% field studies and applied it so now 00:35:23.380 --> 00:35:27.150 align:start position:0% field studies and applied it so now let's<00:35:23.650> talk<00:35:23.859> about<00:35:23.920> UX<00:35:24.430> interviews<00:35:25.980> we<00:35:26.980> want 00:35:27.150 --> 00:35:27.160 align:start position:0% let's talk about UX interviews we want 00:35:27.160 --> 00:35:29.490 align:start position:0% let's talk about UX interviews we want to<00:35:27.220> get<00:35:27.310> to<00:35:27.430> know<00:35:27.550> them<00:35:27.760> and<00:35:28.500> traditionally 00:35:29.490 --> 00:35:29.500 align:start position:0% to get to know them and traditionally 00:35:29.500 --> 00:35:32.220 align:start position:0% to get to know them and traditionally direct<00:35:29.920> interviews<00:35:30.520> are<00:35:31.210> all<00:35:31.570> about<00:35:31.869> an 00:35:32.220 --> 00:35:32.230 align:start position:0% direct interviews are all about an 00:35:32.230 --> 00:35:34.740 align:start position:0% direct interviews are all about an informal<00:35:33.160> setting<00:35:33.640> to<00:35:34.090> really<00:35:34.119> get<00:35:34.570> to<00:35:34.720> know 00:35:34.740 --> 00:35:34.750 align:start position:0% informal setting to really get to know 00:35:34.750 --> 00:35:36.870 align:start position:0% informal setting to really get to know someone<00:35:35.350> to<00:35:35.380> get<00:35:35.619> beneath<00:35:36.070> what<00:35:36.400> they<00:35:36.550> think 00:35:36.870 --> 00:35:36.880 align:start position:0% someone to get beneath what they think 00:35:36.880 --> 00:35:39.240 align:start position:0% someone to get beneath what they think they<00:35:37.119> want<00:35:37.390> and<00:35:37.900> to<00:35:38.170> get<00:35:38.350> at<00:35:38.530> what<00:35:38.680> they<00:35:38.830> really 00:35:39.240 --> 00:35:39.250 align:start position:0% they want and to get at what they really 00:35:39.250 --> 00:35:41.820 align:start position:0% they want and to get at what they really want<00:35:39.520> so<00:35:40.240> you're<00:35:40.780> trying<00:35:40.960> to<00:35:41.109> uncover<00:35:41.290> user 00:35:41.820 --> 00:35:41.830 align:start position:0% want so you're trying to uncover user 00:35:41.830 --> 00:35:43.980 align:start position:0% want so you're trying to uncover user motivations<00:35:42.490> feelings<00:35:43.210> needs<00:35:43.570> and<00:35:43.810> pain 00:35:43.980 --> 00:35:43.990 align:start position:0% motivations feelings needs and pain 00:35:43.990 --> 00:35:45.630 align:start position:0% motivations feelings needs and pain points<00:35:44.410> and<00:35:44.530> it's<00:35:44.619> very<00:35:44.800> personal<00:35:44.980> it's<00:35:45.340> about 00:35:45.630 --> 00:35:45.640 align:start position:0% points and it's very personal it's about 00:35:45.640 --> 00:35:48.470 align:start position:0% points and it's very personal it's about putting<00:35:45.880> a<00:35:45.940> face<00:35:46.180> to<00:35:46.480> the<00:35:46.630> person<00:35:47.020> using<00:35:47.320> it 00:35:48.470 --> 00:35:48.480 align:start position:0% putting a face to the person using it 00:35:48.480 --> 00:35:52.890 align:start position:0% putting a face to the person using it you<00:35:49.480> know<00:35:49.570> this<00:35:50.380> is<00:35:50.560> hard<00:35:51.450> like<00:35:52.450> I<00:35:52.480> said<00:35:52.780> we 00:35:52.890 --> 00:35:52.900 align:start position:0% you know this is hard like I said we 00:35:52.900 --> 00:35:54.510 align:start position:0% you know this is hard like I said we have<00:35:53.050> some<00:35:53.230> people<00:35:53.380> come<00:35:53.680> in<00:35:53.830> but<00:35:54.100> again<00:35:54.310> they 00:35:54.510 --> 00:35:54.520 align:start position:0% have some people come in but again they 00:35:54.520 --> 00:35:56.160 align:start position:0% have some people come in but again they weren't<00:35:54.760> quite<00:35:55.060> representative<00:35:55.359> of<00:35:56.080> the 00:35:56.160 --> 00:35:56.170 align:start position:0% weren't quite representative of the 00:35:56.170 --> 00:35:57.840 align:start position:0% weren't quite representative of the users<00:35:56.530> that<00:35:56.800> we<00:35:56.890> really<00:35:57.160> wanted<00:35:57.400> to<00:35:57.460> be<00:35:57.609> build 00:35:57.840 --> 00:35:57.850 align:start position:0% users that we really wanted to be build 00:35:57.850 --> 00:36:01.109 align:start position:0% users that we really wanted to be build upon<00:35:58.470> and<00:35:59.470> there<00:35:59.680> are<00:35:59.770> a<00:35:59.800> few<00:35:59.950> challenges<00:36:00.160> with 00:36:01.109 --> 00:36:01.119 align:start position:0% upon and there are a few challenges with 00:36:01.119 --> 00:36:02.340 align:start position:0% upon and there are a few challenges with the<00:36:01.270> users<00:36:01.600> that<00:36:01.630> we're<00:36:01.869> really<00:36:02.020> trying<00:36:02.230> to 00:36:02.340 --> 00:36:02.350 align:start position:0% the users that we're really trying to 00:36:02.350 --> 00:36:05.010 align:start position:0% the users that we're really trying to build<00:36:02.590> for<00:36:02.740> which<00:36:03.250> is<00:36:03.400> that<00:36:03.580> they<00:36:03.820> are<00:36:04.020> global 00:36:05.010 --> 00:36:05.020 align:start position:0% build for which is that they are global 00:36:05.020 --> 00:36:06.570 align:start position:0% build for which is that they are global they're<00:36:05.290> everywhere<00:36:05.770> they're<00:36:05.830> happy<00:36:06.280> to<00:36:06.430> come 00:36:06.570 --> 00:36:06.580 align:start position:0% they're everywhere they're happy to come 00:36:06.580 --> 00:36:09.570 align:start position:0% they're everywhere they're happy to come into<00:36:06.730> our<00:36:06.880> New<00:36:07.000> York<00:36:07.119> office<00:36:07.680> and<00:36:08.680> they<00:36:09.160> don't 00:36:09.570 --> 00:36:09.580 align:start position:0% into our New York office and they don't 00:36:09.580 --> 00:36:12.240 align:start position:0% into our New York office and they don't expect<00:36:09.970> we<00:36:10.119> want<00:36:10.359> their<00:36:10.570> face<00:36:10.810> to<00:36:11.109> be<00:36:11.170> seen<00:36:11.250> so 00:36:12.240 --> 00:36:12.250 align:start position:0% expect we want their face to be seen so 00:36:12.250 --> 00:36:15.060 align:start position:0% expect we want their face to be seen so while<00:36:13.060> we<00:36:13.300> may<00:36:13.450> not<00:36:13.480> be<00:36:13.690> able<00:36:13.990> to<00:36:14.109> see<00:36:14.440> them<00:36:14.650> we 00:36:15.060 --> 00:36:15.070 align:start position:0% while we may not be able to see them we 00:36:15.070 --> 00:36:17.160 align:start position:0% while we may not be able to see them we can<00:36:15.220> work<00:36:15.400> to<00:36:15.580> create<00:36:15.820> analogous<00:36:16.660> research 00:36:17.160 --> 00:36:17.170 align:start position:0% can work to create analogous research 00:36:17.170 --> 00:36:19.230 align:start position:0% can work to create analogous research environments<00:36:17.920> over<00:36:18.070> chat<00:36:18.760> and<00:36:19.060> through 00:36:19.230 --> 00:36:19.240 align:start position:0% environments over chat and through 00:36:19.240 --> 00:36:23.700 align:start position:0% environments over chat and through forums<00:36:19.600> so<00:36:20.290> what<00:36:20.740> I<00:36:20.770> did<00:36:21.119> was<00:36:22.140> cold<00:36:23.140> message 00:36:23.700 --> 00:36:23.710 align:start position:0% forums so what I did was cold message 00:36:23.710 --> 00:36:27.980 align:start position:0% forums so what I did was cold message people<00:36:24.580> on<00:36:25.000> telegram<00:36:25.630> and<00:36:26.020> said<00:36:26.290> hi<00:36:26.560> I'm<00:36:26.980> Chris 00:36:27.980 --> 00:36:27.990 align:start position:0% people on telegram and said hi I'm Chris 00:36:27.990 --> 00:36:30.720 align:start position:0% people on telegram and said hi I'm Chris I'd<00:36:28.990> love<00:36:29.230> to<00:36:29.320> just<00:36:29.470> talk<00:36:29.710> to<00:36:29.890> you<00:36:29.980> about<00:36:30.100> OTC 00:36:30.720 --> 00:36:30.730 align:start position:0% I'd love to just talk to you about OTC 00:36:30.730 --> 00:36:33.270 align:start position:0% I'd love to just talk to you about OTC and<00:36:31.060> a<00:36:31.420> number<00:36:32.170> of<00:36:32.230> people<00:36:32.410> were<00:36:32.710> incredibly 00:36:33.270 --> 00:36:33.280 align:start position:0% and a number of people were incredibly 00:36:33.280 --> 00:36:35.670 align:start position:0% and a number of people were incredibly generous<00:36:33.850> and<00:36:34.300> really<00:36:34.390> did<00:36:34.810> talk<00:36:35.080> to<00:36:35.290> me<00:36:35.440> and 00:36:35.670 --> 00:36:35.680 align:start position:0% generous and really did talk to me and 00:36:35.680 --> 00:36:39.480 align:start position:0% generous and really did talk to me and you<00:36:36.520> know<00:36:36.640> I<00:36:36.910> don't<00:36:37.330> have<00:36:37.630> their<00:36:37.900> name<00:36:38.140> but<00:36:39.010> I 00:36:39.480 --> 00:36:39.490 align:start position:0% you know I don't have their name but I 00:36:39.490 --> 00:36:41.130 align:start position:0% you know I don't have their name but I was<00:36:39.730> still<00:36:39.970> able<00:36:40.180> to<00:36:40.359> get<00:36:40.510> to<00:36:40.630> a<00:36:40.660> point<00:36:40.900> where<00:36:41.109> I 00:36:41.130 --> 00:36:41.140 align:start position:0% was still able to get to a point where I 00:36:41.140 --> 00:36:43.290 align:start position:0% was still able to get to a point where I started<00:36:41.590> to<00:36:41.650> understand<00:36:42.280> who<00:36:42.550> they<00:36:42.700> were<00:36:42.760> and 00:36:43.290 --> 00:36:43.300 align:start position:0% started to understand who they were and 00:36:43.300 --> 00:36:46.080 align:start position:0% started to understand who they were and what<00:36:43.510> they<00:36:43.690> needed<00:36:44.280> some<00:36:45.280> other<00:36:45.460> ways<00:36:45.730> that<00:36:46.030> we 00:36:46.080 --> 00:36:46.090 align:start position:0% what they needed some other ways that we 00:36:46.090 --> 00:36:48.090 align:start position:0% what they needed some other ways that we have<00:36:46.390> approached<00:36:46.780> this<00:36:47.109> so<00:36:47.470> that's<00:36:47.770> sort<00:36:48.010> of 00:36:48.090 --> 00:36:48.100 align:start position:0% have approached this so that's sort of 00:36:48.100 --> 00:36:50.970 align:start position:0% have approached this so that's sort of the<00:36:48.220> individual<00:36:48.730> connection<00:36:49.390> piece<00:36:49.980> we 00:36:50.970 --> 00:36:50.980 align:start position:0% the individual connection piece we 00:36:50.980 --> 00:36:53.070 align:start position:0% the individual connection piece we actively<00:36:51.550> foster<00:36:52.060> community<00:36:52.450> around<00:36:52.840> our 00:36:53.070 --> 00:36:53.080 align:start position:0% actively foster community around our 00:36:53.080 --> 00:36:56.130 align:start position:0% actively foster community around our products<00:36:53.650> and<00:36:53.830> so<00:36:54.190> we<00:36:54.970> do<00:36:55.150> face<00:36:55.510> product 00:36:56.130 --> 00:36:56.140 align:start position:0% products and so we do face product 00:36:56.140 --> 00:36:58.470 align:start position:0% products and so we do face product releases<00:36:56.470> on<00:36:56.980> our<00:36:57.130> most<00:36:57.310> recent<00:36:57.760> one<00:36:57.940> we<00:36:58.150> start 00:36:58.470 --> 00:36:58.480 align:start position:0% releases on our most recent one we start 00:36:58.480 --> 00:37:01.410 align:start position:0% releases on our most recent one we start with<00:36:58.660> a<00:36:58.690> closed<00:36:59.050> beta<00:36:59.470> and<00:37:00.460> this<00:37:00.880> is<00:37:01.090> paired 00:37:01.410 --> 00:37:01.420 align:start position:0% with a closed beta and this is paired 00:37:01.420 --> 00:37:02.440 align:start position:0% with a closed beta and this is paired with<00:37:01.570> a<00:37:02.020> tell 00:37:02.440 --> 00:37:02.450 align:start position:0% with a tell 00:37:02.450 --> 00:37:05.140 align:start position:0% with a tell just<00:37:02.990> for<00:37:03.230> Channel<00:37:03.710> but<00:37:04.040> we've<00:37:04.430> had<00:37:04.910> people 00:37:05.140 --> 00:37:05.150 align:start position:0% just for Channel but we've had people 00:37:05.150 --> 00:37:08.140 align:start position:0% just for Channel but we've had people sign<00:37:05.480> up<00:37:05.510> for<00:37:05.960> who<00:37:06.680> then<00:37:07.010> a<00:37:07.250> conversation<00:37:07.490> give 00:37:08.140 --> 00:37:08.150 align:start position:0% sign up for who then a conversation give 00:37:08.150 --> 00:37:10.120 align:start position:0% sign up for who then a conversation give us<00:37:08.270> active<00:37:08.690> feedback<00:37:08.960> we<00:37:09.440> implement<00:37:09.950> that 00:37:10.120 --> 00:37:10.130 align:start position:0% us active feedback we implement that 00:37:10.130 --> 00:37:12.280 align:start position:0% us active feedback we implement that feedback<00:37:10.430> we<00:37:10.820> do<00:37:10.940> a<00:37:10.970> public<00:37:11.390> beta<00:37:11.540> we<00:37:11.990> invite 00:37:12.280 --> 00:37:12.290 align:start position:0% feedback we do a public beta we invite 00:37:12.290 --> 00:37:14.560 align:start position:0% feedback we do a public beta we invite people<00:37:12.500> into<00:37:12.710> another<00:37:13.070> channel<00:37:13.579> and<00:37:13.820> so<00:37:14.359> just 00:37:14.560 --> 00:37:14.570 align:start position:0% people into another channel and so just 00:37:14.570 --> 00:37:17.050 align:start position:0% people into another channel and so just creating<00:37:14.930> a<00:37:15.140> space<00:37:15.170> where<00:37:15.530> we<00:37:16.160> can<00:37:16.310> still<00:37:16.700> get 00:37:17.050 --> 00:37:17.060 align:start position:0% creating a space where we can still get 00:37:17.060 --> 00:37:20.680 align:start position:0% creating a space where we can still get this<00:37:17.300> informal<00:37:18.170> sort<00:37:18.470> of<00:37:18.530> human<00:37:19.450> feedback<00:37:20.450> on 00:37:20.680 --> 00:37:20.690 align:start position:0% this informal sort of human feedback on 00:37:20.690 --> 00:37:23.920 align:start position:0% this informal sort of human feedback on the<00:37:20.780> things<00:37:21.020> that<00:37:21.200> we're<00:37:21.349> doing<00:37:22.630> so<00:37:23.630> in<00:37:23.900> the 00:37:23.920 --> 00:37:23.930 align:start position:0% the things that we're doing so in the 00:37:23.930 --> 00:37:27.000 align:start position:0% the things that we're doing so in the ends<00:37:24.619> you<00:37:24.829> know<00:37:25.339> we<00:37:25.579> may<00:37:25.730> not<00:37:25.940> have<00:37:26.240> a<00:37:26.300> name<00:37:26.540> and 00:37:27.000 --> 00:37:27.010 align:start position:0% ends you know we may not have a name and 00:37:27.010 --> 00:37:29.740 align:start position:0% ends you know we may not have a name and I<00:37:28.010> think<00:37:28.130> that<00:37:28.550> what<00:37:28.640> I<00:37:28.849> have<00:37:29.210> learned<00:37:29.480> is<00:37:29.720> that 00:37:29.740 --> 00:37:29.750 align:start position:0% I think that what I have learned is that 00:37:29.750 --> 00:37:33.819 align:start position:0% I think that what I have learned is that we<00:37:29.960> don't<00:37:30.740> necessarily<00:37:30.980> need<00:37:31.760> a<00:37:31.820> name<00:37:32.829> because 00:37:33.819 --> 00:37:33.829 align:start position:0% we don't necessarily need a name because 00:37:33.829 --> 00:37:35.589 align:start position:0% we don't necessarily need a name because we'd<00:37:34.010> still<00:37:34.250> get<00:37:34.369> to<00:37:34.490> know<00:37:34.640> our<00:37:34.760> users<00:37:35.119> through 00:37:35.589 --> 00:37:35.599 align:start position:0% we'd still get to know our users through 00:37:35.599 --> 00:37:37.870 align:start position:0% we'd still get to know our users through creatively<00:37:36.589> thinking<00:37:37.010> about<00:37:37.280> the<00:37:37.430> kinds<00:37:37.790> of 00:37:37.870 --> 00:37:37.880 align:start position:0% creatively thinking about the kinds of 00:37:37.880 --> 00:37:40.060 align:start position:0% creatively thinking about the kinds of ways<00:37:38.060> that<00:37:38.359> they<00:37:38.930> are<00:37:39.170> interacting<00:37:39.829> with<00:37:39.859> the 00:37:40.060 --> 00:37:40.070 align:start position:0% ways that they are interacting with the 00:37:40.070 --> 00:37:41.050 align:start position:0% ways that they are interacting with the world<00:37:40.160> and<00:37:40.460> the<00:37:40.670> way<00:37:40.760> that<00:37:40.940> they're 00:37:41.050 --> 00:37:41.060 align:start position:0% world and the way that they're 00:37:41.060 --> 00:37:44.680 align:start position:0% world and the way that they're interacting<00:37:41.570> with<00:37:41.720> one<00:37:41.900> another<00:37:41.930> so<00:37:43.690> that's 00:37:44.680 --> 00:37:44.690 align:start position:0% interacting with one another so that's 00:37:44.690 --> 00:37:47.349 align:start position:0% interacting with one another so that's pretty<00:37:44.930> much<00:37:45.079> it<00:37:45.380> but<00:37:45.710> I<00:37:46.250> would<00:37:46.609> I<00:37:46.940> mean<00:37:47.150> for 00:37:47.349 --> 00:37:47.359 align:start position:0% pretty much it but I would I mean for 00:37:47.359 --> 00:37:48.700 align:start position:0% pretty much it but I would I mean for those<00:37:47.480> of<00:37:47.599> you<00:37:47.690> in<00:37:47.810> the<00:37:47.869> room<00:37:47.990> I<00:37:48.230> don't<00:37:48.260> know<00:37:48.470> it 00:37:48.700 --> 00:37:48.710 align:start position:0% those of you in the room I don't know it 00:37:48.710 --> 00:37:51.069 align:start position:0% those of you in the room I don't know it is<00:37:48.950> anyone<00:37:49.369> like<00:37:49.550> a<00:37:49.579> UX<00:37:49.940> researcher<00:37:50.480> or<00:37:50.810> it<00:37:50.930> has 00:37:51.069 --> 00:37:51.079 align:start position:0% is anyone like a UX researcher or it has 00:37:51.079 --> 00:37:54.010 align:start position:0% is anyone like a UX researcher or it has conducted<00:37:51.440> UX<00:37:51.950> research<00:37:52.280> ok<00:37:52.690> yeah<00:37:53.690> tell<00:37:53.990> me 00:37:54.010 --> 00:37:54.020 align:start position:0% conducted UX research ok yeah tell me 00:37:54.020 --> 00:37:57.609 align:start position:0% conducted UX research ok yeah tell me what<00:37:54.140> you<00:37:54.230> do<00:37:54.500> with<00:37:54.849> that<00:37:56.079> stuff<00:37:57.079> it's<00:37:57.349> tough 00:37:57.609 --> 00:37:57.619 align:start position:0% what you do with that stuff it's tough 00:37:57.619 --> 00:38:05.590 align:start position:0% what you do with that stuff it's tough but<00:37:58.190> it's<00:37:58.339> good<00:37:58.750> thank<00:37:59.750> you 00:38:05.590 --> 00:38:05.600 align:start position:0% 00:38:05.600 --> 00:38:09.640 align:start position:0% oh<00:38:07.900> yeah<00:38:08.900> sorry<00:38:09.350> go<00:38:09.470> ahead 00:38:09.640 --> 00:38:09.650 align:start position:0% oh yeah sorry go ahead 00:38:09.650 --> 00:38:12.190 align:start position:0% oh yeah sorry go ahead oh<00:38:09.710> you<00:38:09.830> might<00:38:10.070> hear<00:38:10.190> mother<00:38:10.370> booth<00:38:10.900> yeah<00:38:11.900> so 00:38:12.190 --> 00:38:12.200 align:start position:0% oh you might hear mother booth yeah so 00:38:12.200 --> 00:38:15.100 align:start position:0% oh you might hear mother booth yeah so um<00:38:12.650> we<00:38:13.250> have<00:38:13.520> to<00:38:13.640> remove<00:38:13.970> the<00:38:14.240> first<00:38:14.510> I<00:38:14.810> came 00:38:15.100 --> 00:38:15.110 align:start position:0% um we have to remove the first I came 00:38:15.110 --> 00:38:17.080 align:start position:0% um we have to remove the first I came and<00:38:15.500> I<00:38:15.620> was<00:38:15.800> actually<00:38:16.220> out<00:38:16.490> on<00:38:16.520> the<00:38:16.670> sidewalk 00:38:17.080 --> 00:38:17.090 align:start position:0% and I was actually out on the sidewalk 00:38:17.090 --> 00:38:18.730 align:start position:0% and I was actually out on the sidewalk having<00:38:17.360> cigarette<00:38:17.750> and<00:38:17.960> he<00:38:18.140> came<00:38:18.320> up<00:38:18.470> to<00:38:18.620> me 00:38:18.730 --> 00:38:18.740 align:start position:0% having cigarette and he came up to me 00:38:18.740 --> 00:38:22.000 align:start position:0% having cigarette and he came up to me and<00:38:19.040> he<00:38:19.760> was<00:38:19.820> clearly<00:38:20.240> drunk<00:38:20.630> actually<00:38:21.380> drunk 00:38:22.000 --> 00:38:22.010 align:start position:0% and he was clearly drunk actually drunk 00:38:22.010 --> 00:38:24.220 align:start position:0% and he was clearly drunk actually drunk and<00:38:22.490> I<00:38:22.790> was<00:38:22.910> like<00:38:23.060> oh<00:38:23.210> geez<00:38:23.540> and<00:38:23.570> I<00:38:23.990> was<00:38:24.110> like 00:38:24.220 --> 00:38:24.230 align:start position:0% and I was like oh geez and I was like 00:38:24.230 --> 00:38:26.470 align:start position:0% and I was like oh geez and I was like running<00:38:24.590> away<00:38:24.800> and<00:38:25.190> he<00:38:25.460> was<00:38:25.610> like<00:38:25.850> oh<00:38:26.030> is<00:38:26.300> this 00:38:26.470 --> 00:38:26.480 align:start position:0% running away and he was like oh is this 00:38:26.480 --> 00:38:30.490 align:start position:0% running away and he was like oh is this air<00:38:26.780> swap<00:38:27.140> and<00:38:27.500> I<00:38:27.980> was<00:38:28.160> like<00:38:28.370> oh<00:38:29.080> yeah<00:38:30.080> this<00:38:30.470> is 00:38:30.490 --> 00:38:30.500 align:start position:0% air swap and I was like oh yeah this is 00:38:30.500 --> 00:38:32.140 align:start position:0% air swap and I was like oh yeah this is Harris<00:38:31.010> mom<00:38:31.190> and<00:38:31.400> he<00:38:31.460> was<00:38:31.580> like<00:38:31.700> oh<00:38:31.790> I'm<00:38:31.940> here 00:38:32.140 --> 00:38:32.150 align:start position:0% Harris mom and he was like oh I'm here 00:38:32.150 --> 00:38:33.790 align:start position:0% Harris mom and he was like oh I'm here for<00:38:32.270> the<00:38:32.360> user<00:38:32.510> interviews<00:38:32.930> and<00:38:33.410> I<00:38:33.500> was<00:38:33.650> like 00:38:33.790 --> 00:38:33.800 align:start position:0% for the user interviews and I was like 00:38:33.800 --> 00:38:37.570 align:start position:0% for the user interviews and I was like okay<00:38:34.430> come<00:38:35.030> on<00:38:35.270> now<00:38:35.980> so<00:38:36.980> that<00:38:37.160> was<00:38:37.280> the<00:38:37.370> first 00:38:37.570 --> 00:38:37.580 align:start position:0% okay come on now so that was the first 00:38:37.580 --> 00:38:39.700 align:start position:0% okay come on now so that was the first guy<00:38:37.820> and<00:38:38.180> other<00:38:38.330> guy<00:38:38.510> was<00:38:38.720> probably<00:38:39.290> a<00:38:39.410> dark 00:38:39.700 --> 00:38:39.710 align:start position:0% guy and other guy was probably a dark 00:38:39.710 --> 00:38:41.650 align:start position:0% guy and other guy was probably a dark month<00:38:39.950> criminal<00:38:40.460> and<00:38:40.730> that<00:38:40.850> there<00:38:41.030> I<00:38:41.060> was<00:38:41.480> like 00:38:41.650 --> 00:38:41.660 align:start position:0% month criminal and that there I was like 00:38:41.660 --> 00:38:44.380 align:start position:0% month criminal and that there I was like absolutely<00:38:41.980> useless<00:38:42.980> like<00:38:43.520> I<00:38:43.760> think<00:38:43.970> you<00:38:44.210> just 00:38:44.380 --> 00:38:44.390 align:start position:0% absolutely useless like I think you just 00:38:44.390 --> 00:38:47.140 align:start position:0% absolutely useless like I think you just wanted<00:38:44.570> to<00:38:44.630> give<00:38:44.780> her<00:38:44.960> I<00:38:45.730> mean<00:38:46.730> there<00:38:46.940> were 00:38:47.140 --> 00:38:47.150 align:start position:0% wanted to give her I mean there were 00:38:47.150 --> 00:38:50.290 align:start position:0% wanted to give her I mean there were insights<00:38:47.930> to<00:38:48.140> be<00:38:48.260> had<00:38:48.500> as<00:38:48.800> far<00:38:49.070> as<00:38:49.250> just<00:38:49.610> you 00:38:50.290 --> 00:38:50.300 align:start position:0% insights to be had as far as just you 00:38:50.300 --> 00:38:51.790 align:start position:0% insights to be had as far as just you know<00:38:50.390> the<00:38:50.510> consumer<00:38:50.990> side<00:38:51.260> these<00:38:51.620> were 00:38:51.790 --> 00:38:51.800 align:start position:0% know the consumer side these were 00:38:51.800 --> 00:38:53.620 align:start position:0% know the consumer side these were definitely<00:38:51.950> kind<00:38:52.340> of<00:38:52.370> like<00:38:52.430> edge<00:38:52.670> case<00:38:53.090> people 00:38:53.620 --> 00:38:53.630 align:start position:0% definitely kind of like edge case people 00:38:53.630 --> 00:38:55.480 align:start position:0% definitely kind of like edge case people that<00:38:53.870> were<00:38:53.960> not<00:38:54.110> exactly<00:38:54.530> our<00:38:54.860> people<00:38:55.160> so<00:38:55.400> we 00:38:55.480 --> 00:38:55.490 align:start position:0% that were not exactly our people so we 00:38:55.490 --> 00:38:57.940 align:start position:0% that were not exactly our people so we were<00:38:55.580> able<00:38:55.730> to<00:38:55.850> get<00:38:56.030> something<00:38:56.390> from<00:38:56.570> it<00:38:56.950> but 00:38:57.940 --> 00:38:57.950 align:start position:0% were able to get something from it but 00:38:57.950 --> 00:39:04.320 align:start position:0% were able to get something from it but yeah<00:38:58.130> that<00:38:58.580> was<00:38:59.560> yeah<00:39:01.150> yes<00:39:02.350> goo<00:39:03.350> goo<00:39:03.500> things 00:39:04.320 --> 00:39:04.330 align:start position:0% yeah that was yeah yes goo goo things 00:39:04.330 --> 00:39:12.510 align:start position:0% yeah that was yeah yes goo goo things yes<00:39:05.590> well<00:39:08.560> I<00:39:09.560> try<00:39:10.550> to<00:39:10.610> do<00:39:10.910> with<00:39:11.360> my<00:39:11.660> team<00:39:11.720> and 00:39:12.510 --> 00:39:12.520 align:start position:0% yes well I try to do with my team and 00:39:12.520 --> 00:39:17.260 align:start position:0% yes well I try to do with my team and they<00:39:13.520> like<00:39:14.210> someone<00:39:14.510> that<00:39:14.720> rejected<00:39:15.230> it<00:39:16.120> so<00:39:17.120> we 00:39:17.260 --> 00:39:17.270 align:start position:0% they like someone that rejected it so we 00:39:17.270 --> 00:39:18.290 align:start position:0% they like someone that rejected it so we ended<00:39:17.510> up 00:39:18.290 --> 00:39:18.300 align:start position:0% ended up 00:39:18.300 --> 00:39:21.440 align:start position:0% ended up okay<00:39:18.900> and<00:39:19.460> for<00:39:20.460> what<00:39:20.640> there<00:39:20.850> was<00:39:21.000> to<00:39:21.060> it<00:39:21.300> the 00:39:21.440 --> 00:39:21.450 align:start position:0% okay and for what there was to it the 00:39:21.450 --> 00:39:23.930 align:start position:0% okay and for what there was to it the way<00:39:21.540> I<00:39:22.080> don't<00:39:22.830> think<00:39:23.010> where<00:39:23.310> you<00:39:23.400> think<00:39:23.640> about 00:39:23.930 --> 00:39:23.940 align:start position:0% way I don't think where you think about 00:39:23.940 --> 00:39:31.750 align:start position:0% way I don't think where you think about this<00:39:24.860> music<00:39:29.570> so<00:39:30.570> where's<00:39:30.750> this<00:39:30.870> Factory<00:39:31.470> in 00:39:31.750 --> 00:39:31.760 align:start position:0% this music so where's this Factory in 00:39:31.760 --> 00:39:37.859 align:start position:0% this music so where's this Factory in Seattle<00:39:33.080> thanks 00:39:37.859 --> 00:39:37.869 align:start position:0% 00:39:37.869 --> 00:39:41.049 align:start position:0% did<00:39:38.869> you<00:39:38.990> have<00:39:39.140> a<00:39:39.200> question<00:39:39.530> yeah<00:39:40.369> I<00:39:40.400> mean<00:39:40.940> you 00:39:41.049 --> 00:39:41.059 align:start position:0% did you have a question yeah I mean you 00:39:41.059 --> 00:39:42.370 align:start position:0% did you have a question yeah I mean you mentioned<00:39:41.180> that<00:39:41.420> I<00:39:41.930> was<00:39:42.049> wondering<00:39:42.319> about 00:39:42.370 --> 00:39:42.380 align:start position:0% mentioned that I was wondering about 00:39:42.380 --> 00:39:44.500 align:start position:0% mentioned that I was wondering about like<00:39:42.650> incentives<00:39:43.040> and<00:39:43.910> other<00:39:44.119> things<00:39:44.299> like 00:39:44.500 --> 00:39:44.510 align:start position:0% like incentives and other things like 00:39:44.510 --> 00:39:46.329 align:start position:0% like incentives and other things like some<00:39:45.260> of<00:39:45.319> the<00:39:45.410> stuff<00:39:45.559> is<00:39:45.650> nearly<00:39:45.829> canoe<00:39:46.099> to<00:39:46.220> me 00:39:46.329 --> 00:39:46.339 align:start position:0% some of the stuff is nearly canoe to me 00:39:46.339 --> 00:39:49.510 align:start position:0% some of the stuff is nearly canoe to me but<00:39:47.049> you<00:39:48.049> know<00:39:48.140> people<00:39:48.710> ranges<00:39:49.160> that<00:39:49.280> you<00:39:49.339> know 00:39:49.510 --> 00:39:49.520 align:start position:0% but you know people ranges that you know 00:39:49.520 --> 00:39:51.970 align:start position:0% but you know people ranges that you know are<00:39:49.700> edges<00:39:50.089> to<00:39:50.329> identify<00:39:50.780> the<00:39:50.839> litter<00:39:51.140> here<00:39:51.440> so 00:39:51.970 --> 00:39:51.980 align:start position:0% are edges to identify the litter here so 00:39:51.980 --> 00:39:53.250 align:start position:0% are edges to identify the litter here so the<00:39:52.069> beach<00:39:52.220> try<00:39:52.460> to<00:39:52.520> make 00:39:53.250 --> 00:39:53.260 align:start position:0% the beach try to make 00:39:53.260 --> 00:39:55.560 align:start position:0% the beach try to make around<00:39:53.620> like<00:39:54.250> badgers<00:39:54.700> and<00:39:54.730> walnuts<00:39:55.240> to<00:39:55.420> like 00:39:55.560 --> 00:39:55.570 align:start position:0% around like badgers and walnuts to like 00:39:55.570 --> 00:40:00.240 align:start position:0% around like badgers and walnuts to like recruit<00:39:55.900> people<00:39:56.490> well<00:39:58.140> we<00:39:59.140> did<00:39:59.380> we<00:39:59.980> didn't 00:40:00.240 --> 00:40:00.250 align:start position:0% recruit people well we did we didn't 00:40:00.250 --> 00:40:02.580 align:start position:0% recruit people well we did we didn't think<00:40:00.370> about<00:40:00.490> in<00:40:01.090> kind<00:40:01.390> of<00:40:01.450> things<00:40:01.660> um<00:40:02.200> and<00:40:02.410> we 00:40:02.580 --> 00:40:02.590 align:start position:0% think about in kind of things um and we 00:40:02.590 --> 00:40:05.340 align:start position:0% think about in kind of things um and we used<00:40:02.800> a<00:40:02.980> gift<00:40:03.160> card<00:40:03.340> for<00:40:03.640> this<00:40:04.350> particular 00:40:05.340 --> 00:40:05.350 align:start position:0% used a gift card for this particular 00:40:05.350 --> 00:40:07.440 align:start position:0% used a gift card for this particular session<00:40:05.710> and<00:40:06.310> I<00:40:06.430> think<00:40:06.460> that<00:40:06.790> was<00:40:06.910> about<00:40:07.030> the 00:40:07.440 --> 00:40:07.450 align:start position:0% session and I think that was about the 00:40:07.450 --> 00:40:09.450 align:start position:0% session and I think that was about the one<00:40:07.630> the<00:40:07.720> door<00:40:07.900> but<00:40:08.260> at<00:40:08.860> the<00:40:08.950> end<00:40:08.980> of<00:40:09.160> the<00:40:09.280> day 00:40:09.450 --> 00:40:09.460 align:start position:0% one the door but at the end of the day 00:40:09.460 --> 00:40:11.070 align:start position:0% one the door but at the end of the day like<00:40:10.090> the<00:40:10.120> people<00:40:10.510> that<00:40:10.540> we<00:40:10.690> want<00:40:10.930> to<00:40:11.020> be 00:40:11.070 --> 00:40:11.080 align:start position:0% like the people that we want to be 00:40:11.080 --> 00:40:13.410 align:start position:0% like the people that we want to be talking<00:40:11.350> about<00:40:11.620> and<00:40:12.160> we<00:40:12.340> don't<00:40:12.550> first<00:40:13.030> want<00:40:13.330> me 00:40:13.410 --> 00:40:13.420 align:start position:0% talking about and we don't first want me 00:40:13.420 --> 00:40:15.750 align:start position:0% talking about and we don't first want me to<00:40:13.660> rather<00:40:13.960> I<00:40:14.320> don't<00:40:14.920> think<00:40:15.160> that<00:40:15.370> necessarily 00:40:15.750 --> 00:40:15.760 align:start position:0% to rather I don't think that necessarily 00:40:15.760 --> 00:40:19.530 align:start position:0% to rather I don't think that necessarily luring<00:40:16.690> them<00:40:16.930> into<00:40:16.990> the<00:40:17.740> door<00:40:18.130> are<00:40:18.610> the<00:40:19.090> people 00:40:19.530 --> 00:40:19.540 align:start position:0% luring them into the door are the people 00:40:19.540 --> 00:40:21.840 align:start position:0% luring them into the door are the people that<00:40:19.750> we're<00:40:19.900> trying<00:40:20.170> to<00:40:20.290> talk<00:40:20.500> to<00:40:20.710> like<00:40:21.430> you 00:40:21.840 --> 00:40:21.850 align:start position:0% that we're trying to talk to like you 00:40:21.850 --> 00:40:23.250 align:start position:0% that we're trying to talk to like you know<00:40:21.970> what<00:40:22.180> we<00:40:22.300> found<00:40:22.450> on<00:40:22.630> the<00:40:22.720> surveys<00:40:23.080> is 00:40:23.250 --> 00:40:23.260 align:start position:0% know what we found on the surveys is 00:40:23.260 --> 00:40:25.130 align:start position:0% know what we found on the surveys is like<00:40:23.410> these<00:40:23.650> people<00:40:23.830> want<00:40:24.220> to<00:40:24.400> give<00:40:24.550> feedback 00:40:25.130 --> 00:40:25.140 align:start position:0% like these people want to give feedback 00:40:25.140 --> 00:40:28.230 align:start position:0% like these people want to give feedback and<00:40:26.140> we<00:40:26.260> all<00:40:26.350> want<00:40:26.650> to<00:40:26.800> contribute<00:40:27.100> to<00:40:27.310> making 00:40:28.230 --> 00:40:28.240 align:start position:0% and we all want to contribute to making 00:40:28.240 --> 00:40:29.880 align:start position:0% and we all want to contribute to making it<00:40:28.450> better<00:40:28.660> it's<00:40:28.900> just<00:40:29.140> a<00:40:29.230> matter<00:40:29.410> of<00:40:29.530> figuring 00:40:29.880 --> 00:40:29.890 align:start position:0% it better it's just a matter of figuring 00:40:29.890 --> 00:40:32.360 align:start position:0% it better it's just a matter of figuring out<00:40:30.190> how<00:40:30.370> I<00:40:30.400> connect<00:40:30.820> to<00:40:30.910> them<00:40:31.120> and<00:40:31.330> find<00:40:31.570> them 00:40:32.360 --> 00:40:32.370 align:start position:0% out how I connect to them and find them 00:40:32.370 --> 00:40:35.600 align:start position:0% out how I connect to them and find them so<00:40:33.370> any<00:40:33.700> doing<00:40:34.000> like<00:40:34.150> industry-wide<00:40:34.750> studies 00:40:35.600 --> 00:40:35.610 align:start position:0% so any doing like industry-wide studies 00:40:35.610 --> 00:40:42.360 align:start position:0% so any doing like industry-wide studies concerning<00:40:36.610> like<00:40:37.110> somebody<00:40:38.110> must<00:40:38.350> be<00:40:41.370> there 00:40:42.360 --> 00:40:42.370 align:start position:0% concerning like somebody must be there 00:40:42.370 --> 00:40:46.110 align:start position:0% concerning like somebody must be there are<00:40:42.900> people<00:40:43.900> team<00:40:44.110> is<00:40:44.320> moving<00:40:44.500> about<00:40:45.120> in 00:40:46.110 --> 00:40:46.120 align:start position:0% are people team is moving about in 00:40:46.120 --> 00:40:47.410 align:start position:0% are people team is moving about in general 00:40:47.410 --> 00:40:47.420 align:start position:0% general 00:40:47.420 --> 00:40:50.920 align:start position:0% general it's<00:40:48.410> a<00:40:48.500> design<00:40:48.799> system<00:40:49.269> we've<00:40:50.269> done<00:40:50.539> a<00:40:50.569> bunch 00:40:50.920 --> 00:40:50.930 align:start position:0% it's a design system we've done a bunch 00:40:50.930 --> 00:40:52.839 align:start position:0% it's a design system we've done a bunch of<00:40:51.140> those<00:40:51.349> and<00:40:51.740> we're<00:40:52.069> doing<00:40:52.220> now<00:40:52.490> on<00:40:52.819> a 00:40:52.839 --> 00:40:52.849 align:start position:0% of those and we're doing now on a 00:40:52.849 --> 00:40:55.120 align:start position:0% of those and we're doing now on a industry<00:40:53.630> only<00:40:53.779> or<00:40:54.019> -<00:40:54.170> there's<00:40:54.559> a<00:40:54.619> top<00:40:54.859> tier 00:40:55.120 --> 00:40:55.130 align:start position:0% industry only or - there's a top tier 00:40:55.130 --> 00:40:59.440 align:start position:0% industry only or - there's a top tier tomorrow<00:40:56.019> -<00:40:57.819> how<00:40:58.819> are<00:40:58.970> you<00:40:59.059> how<00:40:59.269> do<00:40:59.329> you 00:40:59.440 --> 00:40:59.450 align:start position:0% tomorrow - how are you how do you 00:40:59.450 --> 00:41:03.910 align:start position:0% tomorrow - how are you how do you connect<00:40:59.750> with<00:41:00.010> users<00:41:01.809> users<00:41:02.809> felt<00:41:03.019> like<00:41:03.140> like 00:41:03.910 --> 00:41:03.920 align:start position:0% connect with users users felt like like 00:41:03.920 --> 00:41:05.859 align:start position:0% connect with users users felt like like a<00:41:04.099> lot<00:41:04.369> of<00:41:04.490> a<00:41:04.519> lot<00:41:04.730> of<00:41:04.819> product<00:41:05.150> people<00:41:05.269> are 00:41:05.859 --> 00:41:05.869 align:start position:0% a lot of a lot of product people are 00:41:05.869 --> 00:41:09.549 align:start position:0% a lot of a lot of product people are looking<00:41:06.230> for<00:41:07.960> understand<00:41:08.960> what<00:41:09.109> the<00:41:09.200> trends 00:41:09.549 --> 00:41:09.559 align:start position:0% looking for understand what the trends 00:41:09.559 --> 00:41:12.670 align:start position:0% looking for understand what the trends are<00:41:09.680> so<00:41:10.549> it<00:41:10.819> had<00:41:11.000> to<00:41:11.029> be<00:41:11.260> you<00:41:12.260> know<00:41:12.349> obviously 00:41:12.670 --> 00:41:12.680 align:start position:0% are so it had to be you know obviously 00:41:12.680 --> 00:41:14.019 align:start position:0% are so it had to be you know obviously like<00:41:12.859> you<00:41:12.980> didn't<00:41:13.190> know<00:41:13.339> companies<00:41:13.670> members 00:41:14.019 --> 00:41:14.029 align:start position:0% like you didn't know companies members 00:41:14.029 --> 00:41:16.030 align:start position:0% like you didn't know companies members in<00:41:14.210> small<00:41:14.480> budgets<00:41:14.869> better 00:41:16.030 --> 00:41:16.040 align:start position:0% in small budgets better 00:41:16.040 --> 00:41:35.440 align:start position:0% in small budgets better we<00:41:32.350> are<00:41:33.350> able<00:41:33.680> to<00:41:33.830> buy<00:41:34.460> your<00:41:34.640> users<00:41:34.940> and<00:41:35.150> don't 00:41:35.440 --> 00:41:35.450 align:start position:0% we are able to buy your users and don't 00:41:35.450 --> 00:41:37.870 align:start position:0% we are able to buy your users and don't think<00:41:35.600> times<00:41:35.750> are<00:41:35.840> reggae<00:41:36.110> or<00:41:36.410> not<00:41:36.590> so<00:41:37.250> I<00:41:37.520> think 00:41:37.870 --> 00:41:37.880 align:start position:0% think times are reggae or not so I think 00:41:37.880 --> 00:41:39.100 align:start position:0% think times are reggae or not so I think that<00:41:38.150> what<00:41:38.240> we<00:41:38.300> found<00:41:38.510> it 00:41:39.100 --> 00:41:39.110 align:start position:0% that what we found it 00:41:39.110 --> 00:41:42.130 align:start position:0% that what we found it you<00:41:39.380> know<00:41:39.500> telegram<00:41:39.980> handles<00:41:40.480> are<00:41:41.480> sometimes 00:41:42.130 --> 00:41:42.140 align:start position:0% you know telegram handles are sometimes 00:41:42.140 --> 00:41:44.410 align:start position:0% you know telegram handles are sometimes the<00:41:42.410> extent<00:41:42.830> of<00:41:43.100> the<00:41:43.490> identification<00:41:44.180> but 00:41:44.410 --> 00:41:44.420 align:start position:0% the extent of the identification but 00:41:44.420 --> 00:41:45.940 align:start position:0% the extent of the identification but that<00:41:44.570> then<00:41:44.900> they're<00:41:45.110> also<00:41:45.290> of<00:41:45.530> course<00:41:45.710> those 00:41:45.940 --> 00:41:45.950 align:start position:0% that then they're also of course those 00:41:45.950 --> 00:41:47.230 align:start position:0% that then they're also of course those users<00:41:46.280> that<00:41:46.310> we<00:41:46.610> do<00:41:46.760> have<00:41:47.000> actual 00:41:47.230 --> 00:41:47.240 align:start position:0% users that we do have actual 00:41:47.240 --> 00:41:49.840 align:start position:0% users that we do have actual relationships<00:41:48.050> with<00:41:48.260> that<00:41:48.530> we<00:41:48.890> know<00:41:49.070> a<00:41:49.460> name 00:41:49.840 --> 00:41:49.850 align:start position:0% relationships with that we know a name 00:41:49.850 --> 00:41:53.320 align:start position:0% relationships with that we know a name of<00:41:50.180> or<00:41:50.510> at<00:41:50.780> least<00:41:51.020> a<00:41:51.140> person<00:41:51.410> name<00:41:51.940> but<00:41:52.940> I<00:41:52.970> think 00:41:53.320 --> 00:41:53.330 align:start position:0% of or at least a person name but I think 00:41:53.330 --> 00:41:55.450 align:start position:0% of or at least a person name but I think that<00:41:53.480> in<00:41:53.780> my<00:41:53.960> hood<00:41:54.230> most<00:41:54.500> of<00:41:54.680> them<00:41:54.830> are<00:41:55.190> there 00:41:55.450 --> 00:41:55.460 align:start position:0% that in my hood most of them are there 00:41:55.460 --> 00:41:59.590 align:start position:0% that in my hood most of them are there telegram<00:41:56.090> panels<00:41:56.680> yeah<00:41:57.680> maybe<00:41:58.640> to<00:41:59.090> see<00:41:59.420> that 00:41:59.590 --> 00:41:59.600 align:start position:0% telegram panels yeah maybe to see that 00:41:59.600 --> 00:42:01.150 align:start position:0% telegram panels yeah maybe to see that if<00:41:59.720> you<00:41:59.840> have<00:41:59.870> their<00:42:00.170> users<00:42:00.620> that<00:42:00.770> use<00:42:01.010> your 00:42:01.150 --> 00:42:01.160 align:start position:0% if you have their users that use your 00:42:01.160 --> 00:42:03.040 align:start position:0% if you have their users that use your platform<00:42:01.370> loss<00:42:01.820> to<00:42:02.150> start<00:42:02.450> with<00:42:02.570> in<00:42:02.690> human 00:42:03.040 --> 00:42:03.050 align:start position:0% platform loss to start with in human 00:42:03.050 --> 00:42:07.300 align:start position:0% platform loss to start with in human goes<00:42:04.990> yeah<00:42:05.990> yeah<00:42:06.140> and<00:42:06.500> of<00:42:06.590> course<00:42:06.620> we've<00:42:07.070> done 00:42:07.300 --> 00:42:07.310 align:start position:0% goes yeah yeah and of course we've done 00:42:07.310 --> 00:42:10.780 align:start position:0% goes yeah yeah and of course we've done that<00:42:07.460> I<00:42:07.730> think<00:42:08.060> that<00:42:08.710> the<00:42:09.710> idea<00:42:09.830> because<00:42:10.700> I 00:42:10.780 --> 00:42:10.790 align:start position:0% that I think that the idea because I 00:42:10.790 --> 00:42:12.570 align:start position:0% that I think that the idea because I think<00:42:10.820> this<00:42:11.120> is<00:42:11.330> always<00:42:11.690> kind<00:42:12.020> of<00:42:12.170> attention 00:42:12.570 --> 00:42:12.580 align:start position:0% think this is always kind of attention 00:42:12.580 --> 00:42:16.420 align:start position:0% think this is always kind of attention here<00:42:13.580> is<00:42:13.880> like<00:42:14.210> do<00:42:14.450> we<00:42:14.630> just<00:42:15.140> try<00:42:15.950> to<00:42:15.980> build<00:42:16.190> for 00:42:16.420 --> 00:42:16.430 align:start position:0% here is like do we just try to build for 00:42:16.430 --> 00:42:17.920 align:start position:0% here is like do we just try to build for people<00:42:16.700> that<00:42:16.790> are<00:42:16.970> using<00:42:17.000> it<00:42:17.480> or<00:42:17.720> are<00:42:17.810> we 00:42:17.920 --> 00:42:17.930 align:start position:0% people that are using it or are we 00:42:17.930 --> 00:42:19.720 align:start position:0% people that are using it or are we trying<00:42:18.110> to<00:42:18.320> get<00:42:18.620> you<00:42:19.190> know<00:42:19.280> at<00:42:19.340> least<00:42:19.370> a<00:42:19.580> degree 00:42:19.720 --> 00:42:19.730 align:start position:0% trying to get you know at least a degree 00:42:19.730 --> 00:42:22.580 align:start position:0% trying to get you know at least a degree for<00:42:20.270> there<00:42:20.480> towards<00:42:21.170> a<00:42:21.500> new 00:42:22.580 --> 00:42:22.590 align:start position:0% for there towards a new 00:42:22.590 --> 00:42:25.550 align:start position:0% for there towards a new or<00:42:23.010> you<00:42:23.520> know<00:42:23.640> so<00:42:23.880> I<00:42:23.910> think<00:42:24.150> that<00:42:24.600> represents 00:42:25.550 --> 00:42:25.560 align:start position:0% or you know so I think that represents 00:42:25.560 --> 00:42:34.510 align:start position:0% or you know so I think that represents also<00:42:31.220> learning<00:42:32.220> from<00:42:33.090> the<00:42:33.270> qualitative<00:42:34.050> side 00:42:34.510 --> 00:42:34.520 align:start position:0% also learning from the qualitative side 00:42:34.520 --> 00:42:37.310 align:start position:0% also learning from the qualitative side did<00:42:35.520> you<00:42:35.640> learn<00:42:35.820> something<00:42:36.330> interesting<00:42:36.900> for 00:42:37.310 --> 00:42:37.320 align:start position:0% did you learn something interesting for 00:42:37.320 --> 00:42:40.190 align:start position:0% did you learn something interesting for just<00:42:38.130> about<00:42:38.280> the<00:42:38.550> users<00:42:38.850> in<00:42:39.240> general<00:42:39.420> yeah 00:42:40.190 --> 00:42:40.200 align:start position:0% just about the users in general yeah 00:42:40.200 --> 00:42:42.020 align:start position:0% just about the users in general yeah well<00:42:40.380> you<00:42:40.980> defined<00:42:41.340> something<00:42:41.790> and<00:42:41.970> he 00:42:42.020 --> 00:42:42.030 align:start position:0% well you defined something and he 00:42:42.030 --> 00:42:43.640 align:start position:0% well you defined something and he discovered<00:42:42.570> something<00:42:43.170> wasn't<00:42:43.500> working 00:42:43.640 --> 00:42:43.650 align:start position:0% discovered something wasn't working 00:42:43.650 --> 00:42:48.860 align:start position:0% discovered something wasn't working somehow<00:42:44.160> I<00:42:44.310> just<00:42:45.050> I<00:42:46.050> think<00:42:46.470> um<00:42:47.240> well<00:42:48.240> what<00:42:48.720> was 00:42:48.860 --> 00:42:48.870 align:start position:0% somehow I just I think um well what was 00:42:48.870 --> 00:42:51.620 align:start position:0% somehow I just I think um well what was fun<00:42:49.230> was<00:42:49.650> talking<00:42:50.520> some<00:42:50.760> of<00:42:50.790> our<00:42:50.970> users<00:42:51.270> and 00:42:51.620 --> 00:42:51.630 align:start position:0% fun was talking some of our users and 00:42:51.630 --> 00:42:54.440 align:start position:0% fun was talking some of our users and actually<00:42:52.350> sending<00:42:52.770> them<00:42:52.890> designs<00:42:53.310> so<00:42:54.030> there 00:42:54.440 --> 00:42:54.450 align:start position:0% actually sending them designs so there 00:42:54.450 --> 00:42:56.420 align:start position:0% actually sending them designs so there are<00:42:54.570> a<00:42:54.630> few<00:42:54.660> that<00:42:55.410> were<00:42:55.710> pretty<00:42:56.010> close<00:42:56.220> with 00:42:56.420 --> 00:42:56.430 align:start position:0% are a few that were pretty close with 00:42:56.430 --> 00:42:59.960 align:start position:0% are a few that were pretty close with now<00:42:56.700> that<00:42:57.290> I've<00:42:58.290> actually<00:42:58.560> sent<00:42:59.070> like<00:42:59.460> active 00:42:59.960 --> 00:42:59.970 align:start position:0% now that I've actually sent like active 00:42:59.970 --> 00:43:02.390 align:start position:0% now that I've actually sent like active prototypes<00:43:00.600> to<00:43:00.960> and<00:43:01.290> they<00:43:01.560> have<00:43:01.830> like<00:43:02.070> mocked 00:43:02.390 --> 00:43:02.400 align:start position:0% prototypes to and they have like mocked 00:43:02.400 --> 00:43:05.090 align:start position:0% prototypes to and they have like mocked them<00:43:02.730> up<00:43:02.940> and<00:43:03.240> added<00:43:03.960> comments<00:43:04.230> and<00:43:04.680> you<00:43:04.770> know 00:43:05.090 --> 00:43:05.100 align:start position:0% them up and added comments and you know 00:43:05.100 --> 00:43:06.410 align:start position:0% them up and added comments and you know we<00:43:05.280> take<00:43:05.460> it<00:43:05.580> with<00:43:05.670> a<00:43:05.730> grain<00:43:05.760> of<00:43:05.910> salt<00:43:06.030> your 00:43:06.410 --> 00:43:06.420 align:start position:0% we take it with a grain of salt your 00:43:06.420 --> 00:43:08.780 align:start position:0% we take it with a grain of salt your designers<00:43:06.990> but<00:43:07.200> it's<00:43:07.860> been<00:43:08.040> fun<00:43:08.250> to<00:43:08.280> see<00:43:08.490> them 00:43:08.780 --> 00:43:08.790 align:start position:0% designers but it's been fun to see them 00:43:08.790 --> 00:43:11.090 align:start position:0% designers but it's been fun to see them sort<00:43:09.000> of<00:43:09.060> actively<00:43:09.480> engaged<00:43:10.410> with<00:43:10.800> what<00:43:10.950> we're 00:43:11.090 --> 00:43:11.100 align:start position:0% sort of actively engaged with what we're 00:43:11.100 --> 00:43:17.840 align:start position:0% sort of actively engaged with what we're doing<00:43:13.460> right<00:43:14.540> that<00:43:15.540> I<00:43:16.050> mean<00:43:16.320> the<00:43:16.800> point<00:43:17.010> is<00:43:17.220> yes 00:43:17.840 --> 00:43:17.850 align:start position:0% doing right that I mean the point is yes 00:43:17.850 --> 00:43:20.870 align:start position:0% doing right that I mean the point is yes oh<00:43:18.330> yeah<00:43:18.720> I<00:43:19.200> mean<00:43:19.350> though<00:43:19.680> I<00:43:19.710> think<00:43:20.010> those<00:43:20.460> and 00:43:20.870 --> 00:43:20.880 align:start position:0% oh yeah I mean though I think those and 00:43:20.880 --> 00:43:24.080 align:start position:0% oh yeah I mean though I think those and again<00:43:21.090> it<00:43:21.300> being<00:43:21.570> evaluative<00:43:22.520> it<00:43:23.520> showed<00:43:23.910> us 00:43:24.080 --> 00:43:24.090 align:start position:0% again it being evaluative it showed us 00:43:24.090 --> 00:43:26.960 align:start position:0% again it being evaluative it showed us like<00:43:24.390> for<00:43:24.690> example<00:43:24.750> on<00:43:25.320> our<00:43:25.350> dev<00:43:26.190> science<00:43:26.730> and 00:43:26.960 --> 00:43:26.970 align:start position:0% like for example on our dev science and 00:43:26.970 --> 00:43:28.760 align:start position:0% like for example on our dev science and experience<00:43:27.360> like<00:43:27.750> we<00:43:27.870> noticed<00:43:28.260> that<00:43:28.380> people 00:43:28.760 --> 00:43:28.770 align:start position:0% experience like we noticed that people 00:43:28.770 --> 00:43:31.010 align:start position:0% experience like we noticed that people were<00:43:29.550> missing<00:43:29.940> they<00:43:30.480> were<00:43:30.570> clicking 00:43:31.010 --> 00:43:31.020 align:start position:0% were missing they were clicking 00:43:31.020 --> 00:43:32.060 align:start position:0% were missing they were clicking something<00:43:31.320> that<00:43:31.530> wasn't<00:43:31.680> suppose<00:43:31.950> to<00:43:31.980> be 00:43:32.060 --> 00:43:32.070 align:start position:0% something that wasn't suppose to be 00:43:32.070 --> 00:43:33.230 align:start position:0% something that wasn't suppose to be collect<00:43:32.340> and<00:43:32.490> they<00:43:32.550> were<00:43:32.640> missing<00:43:32.820> the<00:43:33.090> thing 00:43:33.230 --> 00:43:33.240 align:start position:0% collect and they were missing the thing 00:43:33.240 --> 00:43:33.820 align:start position:0% collect and they were missing the thing that<00:43:33.390> was 00:43:33.820 --> 00:43:33.830 align:start position:0% that was 00:43:33.830 --> 00:43:36.550 align:start position:0% that was three<00:43:34.010> players<00:43:34.280> and<00:43:35.090> it's<00:43:35.270> not<00:43:35.420> that<00:43:36.080> you<00:43:36.470> know 00:43:36.550 --> 00:43:36.560 align:start position:0% three players and it's not that you know 00:43:36.560 --> 00:43:38.110 align:start position:0% three players and it's not that you know you<00:43:36.620> have<00:43:36.860> to<00:43:36.980> see<00:43:37.160> that<00:43:37.370> really<00:43:37.520> improves<00:43:37.970> it 00:43:38.110 --> 00:43:38.120 align:start position:0% you have to see that really improves it 00:43:38.120 --> 00:43:41.890 align:start position:0% you have to see that really improves it so<00:43:39.100> is<00:43:40.100> there<00:43:40.280> resistance<00:43:40.370> to<00:43:40.970> like<00:43:41.630> things 00:43:41.890 --> 00:43:41.900 align:start position:0% so is there resistance to like things 00:43:41.900 --> 00:43:44.200 align:start position:0% so is there resistance to like things like<00:43:42.020> segments<00:43:42.740> and<00:43:42.980> tracking<00:43:43.460> data 00:43:44.200 --> 00:43:44.210 align:start position:0% like segments and tracking data 00:43:44.210 --> 00:43:47.920 align:start position:0% like segments and tracking data maybe<00:43:44.450> people<00:43:44.630> freaked<00:43:45.050> out<00:43:45.200> I<00:43:46.720> don't<00:43:47.720> know<00:43:47.870> if 00:43:47.920 --> 00:43:47.930 align:start position:0% maybe people freaked out I don't know if 00:43:47.930 --> 00:43:50.110 align:start position:0% maybe people freaked out I don't know if they<00:43:48.050> freaked<00:43:48.380> out<00:43:48.530> but<00:43:49.220> I<00:43:49.430> think<00:43:49.490> that<00:43:49.730> in 00:43:50.110 --> 00:43:50.120 align:start position:0% they freaked out but I think that in 00:43:50.120 --> 00:43:52.090 align:start position:0% they freaked out but I think that in general<00:43:50.150> we<00:43:50.720> can<00:43:50.870> say<00:43:51.020> like<00:43:51.170> ideologically<00:43:51.980> in 00:43:52.090 --> 00:43:52.100 align:start position:0% general we can say like ideologically in 00:43:52.100 --> 00:43:55.420 align:start position:0% general we can say like ideologically in this<00:43:52.250> space<00:43:53.200> people<00:43:54.200> don't<00:43:54.440> want<00:43:54.800> their<00:43:55.160> data 00:43:55.420 --> 00:43:55.430 align:start position:0% this space people don't want their data 00:43:55.430 --> 00:43:59.200 align:start position:0% this space people don't want their data to<00:43:56.090> be<00:43:56.210> tracked<00:43:56.480> or<00:43:56.960> health<00:43:57.640> but<00:43:58.640> I'm<00:43:59.030> not 00:43:59.200 --> 00:43:59.210 align:start position:0% to be tracked or health but I'm not 00:43:59.210 --> 00:44:00.550 align:start position:0% to be tracked or health but I'm not saying<00:43:59.480> from<00:43:59.630> personal<00:43:59.870> experience<00:44:00.350> I've 00:44:00.550 --> 00:44:00.560 align:start position:0% saying from personal experience I've 00:44:00.560 --> 00:44:02.970 align:start position:0% saying from personal experience I've come<00:44:01.070> up<00:44:01.190> against<00:44:01.460> someone<00:44:01.850> you<00:44:02.240> know<00:44:02.630> very 00:44:02.970 --> 00:44:02.980 align:start position:0% come up against someone you know very 00:44:02.980 --> 00:44:05.530 align:start position:0% come up against someone you know very soft<00:44:03.980> and<00:44:04.460> they<00:44:04.610> can<00:44:04.790> add<00:44:04.940> something<00:44:05.180> to<00:44:05.390> death 00:44:05.530 --> 00:44:05.540 align:start position:0% soft and they can add something to death 00:44:05.540 --> 00:44:08.890 align:start position:0% soft and they can add something to death so<00:44:06.910> my<00:44:07.910> previous<00:44:08.060> company<00:44:08.300> with<00:44:08.630> a<00:44:08.660> company 00:44:08.890 --> 00:44:08.900 align:start position:0% so my previous company with a company 00:44:08.900 --> 00:44:10.960 align:start position:0% so my previous company with a company worked<00:44:09.140> before<00:44:09.260> we<00:44:09.590> have<00:44:09.680> a<00:44:09.710> lot<00:44:09.890> of<00:44:09.920> users<00:44:10.460> out 00:44:10.960 --> 00:44:10.970 align:start position:0% worked before we have a lot of users out 00:44:10.970 --> 00:44:15.640 align:start position:0% worked before we have a lot of users out there<00:44:11.030> and<00:44:11.680> we<00:44:12.680> saw<00:44:12.860> a<00:44:12.890> drop<00:44:13.280> of<00:44:13.340> this<00:44:14.650> 170 00:44:15.640 --> 00:44:15.650 align:start position:0% there and we saw a drop of this 170 00:44:15.650 --> 00:44:18.580 align:start position:0% there and we saw a drop of this 170 percent<00:44:16.010> people<00:44:16.400> actually<00:44:16.910> blocking<00:44:17.720> things 00:44:18.580 --> 00:44:18.590 align:start position:0% percent people actually blocking things 00:44:18.590 --> 00:44:21.970 align:start position:0% percent people actually blocking things like<00:44:18.800> seconds<00:44:19.160> with<00:44:19.630> privacy<00:44:20.630> pagers<00:44:21.020> so<00:44:21.800> that 00:44:21.970 --> 00:44:21.980 align:start position:0% like seconds with privacy pagers so that 00:44:21.980 --> 00:44:23.410 align:start position:0% like seconds with privacy pagers so that meant<00:44:22.160> that<00:44:22.220> like<00:44:22.490> we<00:44:22.640> were<00:44:22.880> missing<00:44:23.060> like<00:44:23.390> a 00:44:23.410 --> 00:44:23.420 align:start position:0% meant that like we were missing like a 00:44:23.420 --> 00:44:25.500 align:start position:0% meant that like we were missing like a lot<00:44:23.630> of<00:44:23.660> traffic<00:44:23.870> because<00:44:24.110> of<00:44:24.290> death<00:44:24.500> and<00:44:25.220> then 00:44:25.500 --> 00:44:25.510 align:start position:0% lot of traffic because of death and then 00:44:25.510 --> 00:44:28.060 align:start position:0% lot of traffic because of death and then because<00:44:26.510> the<00:44:26.630> European<00:44:27.080> we<00:44:27.380> had<00:44:27.470> the<00:44:27.590> GDP<00:44:27.950> our 00:44:28.060 --> 00:44:28.070 align:start position:0% because the European we had the GDP our 00:44:28.070 --> 00:44:30.880 align:start position:0% because the European we had the GDP our yeah<00:44:28.400> which<00:44:29.060> meant<00:44:29.360> we<00:44:29.900> saw<00:44:30.050> another<00:44:30.260> about<00:44:30.530> 40 00:44:30.880 --> 00:44:30.890 align:start position:0% yeah which meant we saw another about 40 00:44:30.890 --> 00:44:32.920 align:start position:0% yeah which meant we saw another about 40 percent<00:44:31.010> so<00:44:31.610> in<00:44:31.880> the<00:44:32.030> end<00:44:32.120> if<00:44:32.420> you<00:44:32.600> look<00:44:32.780> at<00:44:32.870> the 00:44:32.920 --> 00:44:32.930 align:start position:0% percent so in the end if you look at the 00:44:32.930 --> 00:44:34.960 align:start position:0% percent so in the end if you look at the total<00:44:33.200> traffic<00:44:33.380> we<00:44:34.130> were<00:44:34.280> really<00:44:34.580> worried 00:44:34.960 --> 00:44:34.970 align:start position:0% total traffic we were really worried 00:44:34.970 --> 00:44:36.460 align:start position:0% total traffic we were really worried that<00:44:35.180> like<00:44:35.360> our<00:44:35.570> traffic<00:44:35.810> was<00:44:36.080> actually<00:44:36.320> going 00:44:36.460 --> 00:44:36.470 align:start position:0% that like our traffic was actually going 00:44:36.470 --> 00:44:39.130 align:start position:0% that like our traffic was actually going down<00:44:36.770> because<00:44:37.760> there's<00:44:38.420> a<00:44:38.480> time<00:44:38.660> span<00:44:38.930> of<00:44:38.960> a 00:44:39.130 --> 00:44:39.140 align:start position:0% down because there's a time span of a 00:44:39.140 --> 00:44:41.260 align:start position:0% down because there's a time span of a year<00:44:39.170> it<00:44:39.740> was<00:44:39.920> dropped<00:44:40.190> like<00:44:40.370> by<00:44:40.640> almost<00:44:40.910> 50 00:44:41.260 --> 00:44:41.270 align:start position:0% year it was dropped like by almost 50 00:44:41.270 --> 00:44:41.680 align:start position:0% year it was dropped like by almost 50 percent 00:44:41.680 --> 00:44:41.690 align:start position:0% percent 00:44:41.690 --> 00:44:44.200 align:start position:0% percent yeah<00:44:42.100> but<00:44:43.100> then<00:44:43.220> actually<00:44:43.790> looking<00:44:44.030> at<00:44:44.120> the 00:44:44.200 --> 00:44:44.210 align:start position:0% yeah but then actually looking at the 00:44:44.210 --> 00:44:46.300 align:start position:0% yeah but then actually looking at the profits<00:44:44.600> and<00:44:44.720> all<00:44:44.780> things<00:44:44.990> that<00:44:45.890> was<00:44:46.010> pretty 00:44:46.300 --> 00:44:46.310 align:start position:0% profits and all things that was pretty 00:44:46.310 --> 00:44:46.840 align:start position:0% profits and all things that was pretty good 00:44:46.840 --> 00:44:46.850 align:start position:0% good 00:44:46.850 --> 00:44:49.480 align:start position:0% good so<00:44:47.090> we<00:44:47.480> saw<00:44:47.660> a<00:44:47.690> big<00:44:48.140> mismatch<00:44:48.410> between<00:44:48.920> what 00:44:49.480 --> 00:44:49.490 align:start position:0% so we saw a big mismatch between what 00:44:49.490 --> 00:44:50.950 align:start position:0% so we saw a big mismatch between what our<00:44:49.550> dad<00:44:49.880> was<00:44:50.030> telling<00:44:50.240> us<00:44:50.480> yeah 00:44:50.950 --> 00:44:50.960 align:start position:0% our dad was telling us yeah 00:44:50.960 --> 00:44:52.690 align:start position:0% our dad was telling us yeah and<00:44:51.080> then<00:44:51.560> what<00:44:51.740> the<00:44:51.860> reality<00:44:52.220> was<00:44:52.370> happening 00:44:52.690 --> 00:44:52.700 align:start position:0% and then what the reality was happening 00:44:52.700 --> 00:44:55.589 align:start position:0% and then what the reality was happening yeah<00:44:53.110> so<00:44:54.110> then<00:44:54.320> we 00:44:55.589 --> 00:44:55.599 align:start position:0% yeah so then we 00:44:55.599 --> 00:44:57.930 align:start position:0% yeah so then we went<00:44:55.809> back<00:44:56.019> to<00:44:56.049> service<00:44:56.559> I<00:44:56.709> click<00:44:56.949> and<00:44:57.759> we 00:44:57.930 --> 00:44:57.940 align:start position:0% went back to service I click and we 00:44:57.940 --> 00:44:59.609 align:start position:0% went back to service I click and we wrote<00:44:58.269> their<00:44:58.420> own<00:44:58.449> plugins<00:44:58.959> to<00:44:59.259> basically 00:44:59.609 --> 00:44:59.619 align:start position:0% wrote their own plugins to basically 00:44:59.619 --> 00:45:02.099 align:start position:0% wrote their own plugins to basically circumvent<00:45:00.459> like<00:45:00.670> a<00:45:00.699> lot<00:45:00.999> of<00:45:01.089> subtracting<00:45:01.569> and 00:45:02.099 --> 00:45:02.109 align:start position:0% circumvent like a lot of subtracting and 00:45:02.109 --> 00:45:04.289 align:start position:0% circumvent like a lot of subtracting and that<00:45:02.289> was<00:45:02.410> more<00:45:02.650> so<00:45:03.009> and<00:45:03.849> every<00:45:04.089> made<00:45:04.239> a 00:45:04.289 --> 00:45:04.299 align:start position:0% that was more so and every made a 00:45:04.299 --> 00:45:05.999 align:start position:0% that was more so and every made a combination<00:45:04.599> of<00:45:04.809> those<00:45:05.049> to<00:45:05.380> actually<00:45:05.739> see 00:45:05.999 --> 00:45:06.009 align:start position:0% combination of those to actually see 00:45:06.009 --> 00:45:08.189 align:start position:0% combination of those to actually see okay<00:45:06.670> what<00:45:06.940> is<00:45:07.059> actually<00:45:07.359> going<00:45:07.509> on<00:45:07.779> so<00:45:07.839> that 00:45:08.189 --> 00:45:08.199 align:start position:0% okay what is actually going on so that 00:45:08.199 --> 00:45:09.749 align:start position:0% okay what is actually going on so that we<00:45:08.319> can<00:45:08.559> make<00:45:08.769> better<00:45:09.009> decisions<00:45:09.459> against 00:45:09.749 --> 00:45:09.759 align:start position:0% we can make better decisions against 00:45:09.759 --> 00:45:11.759 align:start position:0% we can make better decisions against because<00:45:10.150> the<00:45:10.299> first<00:45:10.930> was<00:45:11.140> really<00:45:11.380> scary<00:45:11.650> to 00:45:11.759 --> 00:45:11.769 align:start position:0% because the first was really scary to 00:45:11.769 --> 00:45:13.890 align:start position:0% because the first was really scary to see<00:45:11.920> all<00:45:12.009> these<00:45:12.130> drops<00:45:12.369> was<00:45:13.329> these<00:45:13.479> drugs<00:45:13.749> were 00:45:13.890 --> 00:45:13.900 align:start position:0% see all these drops was these drugs were 00:45:13.900 --> 00:45:15.689 align:start position:0% see all these drops was these drugs were only<00:45:14.259> from<00:45:14.499> people<00:45:14.769> blocking<00:45:15.039> it<00:45:15.339> or<00:45:15.489> not 00:45:15.689 --> 00:45:15.699 align:start position:0% only from people blocking it or not 00:45:15.699 --> 00:45:18.390 align:start position:0% only from people blocking it or not allowing<00:45:15.969> us<00:45:16.180> to<00:45:16.239> practice<00:45:16.859> so<00:45:17.859> yeah<00:45:17.979> so<00:45:18.369> I 00:45:18.390 --> 00:45:18.400 align:start position:0% allowing us to practice so yeah so I 00:45:18.400 --> 00:45:20.279 align:start position:0% allowing us to practice so yeah so I think<00:45:18.699> that<00:45:18.849> was<00:45:19.719> for<00:45:19.900> us<00:45:19.959> a<00:45:19.989> very<00:45:20.079> good 00:45:20.279 --> 00:45:20.289 align:start position:0% think that was for us a very good 00:45:20.289 --> 00:45:22.680 align:start position:0% think that was for us a very good insight<00:45:20.440> of<00:45:20.920> real<00:45:21.099> life<00:45:21.309> of<00:45:21.459> a<00:45:21.519> game<00:45:21.690> think 00:45:22.680 --> 00:45:22.690 align:start position:0% insight of real life of a game think 00:45:22.690 --> 00:45:25.049 align:start position:0% insight of real life of a game think differently<00:45:23.160> that's<00:45:24.160> one<00:45:24.489> and<00:45:24.729> your<00:45:24.940> own 00:45:25.049 --> 00:45:25.059 align:start position:0% differently that's one and your own 00:45:25.059 --> 00:45:27.779 align:start position:0% differently that's one and your own thing<00:45:25.509> is<00:45:25.719> that<00:45:25.959> from<00:45:26.890> a<00:45:26.920> statistical<00:45:27.190> point 00:45:27.779 --> 00:45:27.789 align:start position:0% thing is that from a statistical point 00:45:27.789 --> 00:45:29.249 align:start position:0% thing is that from a statistical point of<00:45:27.940> view<00:45:27.999> it's<00:45:28.269> very<00:45:28.479> difficult<00:45:28.930> if<00:45:29.109> you<00:45:29.170> have 00:45:29.249 --> 00:45:29.259 align:start position:0% of view it's very difficult if you have 00:45:29.259 --> 00:45:31.349 align:start position:0% of view it's very difficult if you have like<00:45:29.469> a<00:45:29.499> small<00:45:29.650> set<00:45:30.009> of<00:45:30.039> data<00:45:30.309> to<00:45:30.969> actually 00:45:31.349 --> 00:45:31.359 align:start position:0% like a small set of data to actually 00:45:31.359 --> 00:45:33.630 align:start position:0% like a small set of data to actually make<00:45:32.079> some<00:45:32.349> cadet<00:45:32.650> you<00:45:32.739> can<00:45:32.859> drop<00:45:33.130> intuitions 00:45:33.630 --> 00:45:33.640 align:start position:0% make some cadet you can drop intuitions 00:45:33.640 --> 00:45:36.479 align:start position:0% make some cadet you can drop intuitions and<00:45:34.119> I<00:45:34.479> see<00:45:34.719> a<00:45:34.749> lot<00:45:35.049> of<00:45:35.079> smaller<00:45:35.979> startups 00:45:36.479 --> 00:45:36.489 align:start position:0% and I see a lot of smaller startups 00:45:36.489 --> 00:45:38.910 align:start position:0% and I see a lot of smaller startups actually<00:45:36.660> really<00:45:37.660> try<00:45:37.900> to<00:45:37.930> do<00:45:38.140> some<00:45:38.380> mythic 00:45:38.910 --> 00:45:38.920 align:start position:0% actually really try to do some mythic 00:45:38.920 --> 00:45:40.859 align:start position:0% actually really try to do some mythic things<00:45:39.249> like<00:45:39.430> this<00:45:39.579> which<00:45:40.299> is<00:45:40.329> really<00:45:40.479> not 00:45:40.859 --> 00:45:40.869 align:start position:0% things like this which is really not 00:45:40.869 --> 00:45:42.839 align:start position:0% things like this which is really not that<00:45:40.930> useful<00:45:41.199> on<00:45:41.589> bet<00:45:41.769> you<00:45:41.890> have<00:45:42.039> like<00:45:42.190> a<00:45:42.249> lot 00:45:42.839 --> 00:45:42.849 align:start position:0% that useful on bet you have like a lot 00:45:42.849 --> 00:45:46.410 align:start position:0% that useful on bet you have like a lot of<00:45:42.969> traffic<00:45:43.180> so<00:45:43.599> yeah<00:45:44.880> so<00:45:45.880> then<00:45:46.029> fix<00:45:46.269> that 00:45:46.410 --> 00:45:46.420 align:start position:0% of traffic so yeah so then fix that 00:45:46.420 --> 00:45:48.809 align:start position:0% of traffic so yeah so then fix that watch<00:45:46.569> our<00:45:47.069> recording<00:45:48.069> sessions<00:45:48.489> and<00:45:48.640> look 00:45:48.809 --> 00:45:48.819 align:start position:0% watch our recording sessions and look 00:45:48.819 --> 00:45:50.880 align:start position:0% watch our recording sessions and look into<00:45:49.059> this<00:45:49.209> that's<00:45:49.930> very<00:45:50.109> useful<00:45:50.499> but<00:45:50.799> also 00:45:50.880 --> 00:45:50.890 align:start position:0% into this that's very useful but also 00:45:50.890 --> 00:45:53.039 align:start position:0% into this that's very useful but also realized<00:45:51.459> this<00:45:51.640> platform<00:45:51.940> our<00:45:52.269> culture<00:45:52.599> is 00:45:53.039 --> 00:45:53.049 align:start position:0% realized this platform our culture is 00:45:53.049 --> 00:45:54.599 align:start position:0% realized this platform our culture is also<00:45:53.440> doing<00:45:53.859> the<00:45:53.979> same<00:45:54.190> so<00:45:54.339> it's<00:45:54.459> not 00:45:54.599 --> 00:45:54.609 align:start position:0% also doing the same so it's not 00:45:54.609 --> 00:45:56.819 align:start position:0% also doing the same so it's not recording<00:45:55.239> every<00:45:55.539> session<00:45:55.779> but<00:45:56.380> it's<00:45:56.559> trying 00:45:56.819 --> 00:45:56.829 align:start position:0% recording every session but it's trying 00:45:56.829 --> 00:45:58.650 align:start position:0% recording every session but it's trying to<00:45:56.979> like<00:45:57.339> make<00:45:57.609> me<00:45:57.729> feel<00:45:57.759> like<00:45:58.150> okay<00:45:58.299> this<00:45:58.539> is 00:45:58.650 --> 00:45:58.660 align:start position:0% to like make me feel like okay this is 00:45:58.660 --> 00:46:03.210 align:start position:0% to like make me feel like okay this is something<00:45:58.690> significant<00:45:59.469> in<00:45:59.769> there 00:46:03.210 --> 00:46:03.220 align:start position:0% 00:46:03.220 --> 00:46:12.800 align:start position:0% [Music] 00:46:12.800 --> 00:46:12.810 align:start position:0% 00:46:12.810 --> 00:46:17.260 align:start position:0% [Applause]