WEBVTT Kind: captions Language: en 00:00:01.070 --> 00:00:13.710 align:start position:0% [Applause] 00:00:13.710 --> 00:00:13.720 align:start position:0% 00:00:13.720 --> 00:00:16.420 align:start position:0% sorry<00:00:14.720> do<00:00:14.780> we<00:00:14.840> have<00:00:14.960> any<00:00:15.140> non<00:00:15.770> designers<00:00:16.309> in 00:00:16.420 --> 00:00:16.430 align:start position:0% sorry do we have any non designers in 00:00:16.430 --> 00:00:18.550 align:start position:0% sorry do we have any non designers in the<00:00:16.520> room<00:00:16.600> anyone<00:00:17.600> that<00:00:17.750> doesn't<00:00:17.930> have<00:00:18.080> design 00:00:18.550 --> 00:00:18.560 align:start position:0% the room anyone that doesn't have design 00:00:18.560 --> 00:00:26.320 align:start position:0% the room anyone that doesn't have design ahead<00:00:18.860> time<00:00:24.550> so<00:00:25.550> essentially<00:00:25.910> as<00:00:26.030> saying<00:00:26.270> in 00:00:26.320 --> 00:00:26.330 align:start position:0% ahead time so essentially as saying in 00:00:26.330 --> 00:00:28.540 align:start position:0% ahead time so essentially as saying in systems<00:00:26.630> this<00:00:26.780> talk<00:00:27.020> got<00:00:27.320> really<00:00:27.619> weird<00:00:27.800> I 00:00:28.540 --> 00:00:28.550 align:start position:0% systems this talk got really weird I 00:00:28.550 --> 00:00:30.700 align:start position:0% systems this talk got really weird I wanted<00:00:28.970> to<00:00:29.060> make<00:00:29.180> them<00:00:29.300> more<00:00:29.390> practical<00:00:29.990> these 00:00:30.700 --> 00:00:30.710 align:start position:0% wanted to make them more practical these 00:00:30.710 --> 00:00:32.260 align:start position:0% wanted to make them more practical these topics<00:00:31.220> and<00:00:31.369> the<00:00:31.460> subject<00:00:31.850> matter<00:00:31.880> isn't 00:00:32.260 --> 00:00:32.270 align:start position:0% topics and the subject matter isn't 00:00:32.270 --> 00:00:35.170 align:start position:0% topics and the subject matter isn't really<00:00:32.650> it's<00:00:33.650> hard<00:00:33.770> to<00:00:33.890> communicate<00:00:34.070> so<00:00:34.970> those 00:00:35.170 --> 00:00:35.180 align:start position:0% really it's hard to communicate so those 00:00:35.180 --> 00:00:38.380 align:start position:0% really it's hard to communicate so those it's<00:00:35.720> gonna<00:00:35.840> see<00:00:36.020> when<00:00:36.170> we<00:00:36.260> go<00:00:37.270> that's<00:00:38.270> my 00:00:38.380 --> 00:00:38.390 align:start position:0% it's gonna see when we go that's my 00:00:38.390 --> 00:00:39.820 align:start position:0% it's gonna see when we go that's my clarify<00:00:38.840> something<00:00:39.140> as<00:00:39.230> well<00:00:39.410> when<00:00:39.590> I<00:00:39.620> say 00:00:39.820 --> 00:00:39.830 align:start position:0% clarify something as well when I say 00:00:39.830 --> 00:00:41.860 align:start position:0% clarify something as well when I say native<00:00:40.520> etherion<00:00:41.000> design<00:00:41.300> language<00:00:41.660> I'm<00:00:41.750> not 00:00:41.860 --> 00:00:41.870 align:start position:0% native etherion design language I'm not 00:00:41.870 --> 00:00:44.770 align:start position:0% native etherion design language I'm not talking<00:00:42.170> about<00:00:42.260> a<00:00:42.790> design<00:00:43.790> system<00:00:44.210> which<00:00:44.659> is 00:00:44.770 --> 00:00:44.780 align:start position:0% talking about a design system which is 00:00:44.780 --> 00:00:46.299 align:start position:0% talking about a design system which is the<00:00:44.870> system<00:00:44.989> ization<00:00:45.409> of<00:00:45.440> interface 00:00:46.299 --> 00:00:46.309 align:start position:0% the system ization of interface 00:00:46.309 --> 00:00:47.649 align:start position:0% the system ization of interface components<00:00:46.850> I'm<00:00:46.940> talking<00:00:47.239> about<00:00:47.269> a 00:00:47.649 --> 00:00:47.659 align:start position:0% components I'm talking about a 00:00:47.659 --> 00:00:49.869 align:start position:0% components I'm talking about a generative<00:00:48.379> language<00:00:48.920> in<00:00:49.430> the<00:00:49.519> same<00:00:49.699> way<00:00:49.820> that 00:00:49.869 --> 00:00:49.879 align:start position:0% generative language in the same way that 00:00:49.879 --> 00:00:51.070 align:start position:0% generative language in the same way that we<00:00:50.000> have<00:00:50.089> English<00:00:50.420> for<00:00:50.629> something<00:00:50.839> like<00:00:50.930> that 00:00:51.070 --> 00:00:51.080 align:start position:0% we have English for something like that 00:00:51.080 --> 00:00:52.869 align:start position:0% we have English for something like that how<00:00:51.199> can<00:00:51.260> we<00:00:51.409> create<00:00:51.680> composable<00:00:52.430> generative 00:00:52.869 --> 00:00:52.879 align:start position:0% how can we create composable generative 00:00:52.879 --> 00:00:55.329 align:start position:0% how can we create composable generative elements<00:00:53.239> that<00:00:53.839> actually<00:00:54.110> create<00:00:54.680> a<00:00:54.890> design<00:00:55.309> a 00:00:55.329 --> 00:00:55.339 align:start position:0% elements that actually create a design a 00:00:55.339 --> 00:00:57.280 align:start position:0% elements that actually create a design a process<00:00:55.670> of<00:00:55.909> design<00:00:56.210> but<00:00:56.989> they<00:00:57.080> can<00:00:57.229> be 00:00:57.280 --> 00:00:57.290 align:start position:0% process of design but they can be 00:00:57.290 --> 00:01:01.600 align:start position:0% process of design but they can be adapted<00:00:57.559> to<00:00:57.830> a<00:00:58.580> to<00:00:59.360> a<00:00:59.390> complex<00:00:59.780> system<00:01:00.610> sounds 00:01:01.600 --> 00:01:01.610 align:start position:0% adapted to a to a complex system sounds 00:01:01.610 --> 00:01:03.310 align:start position:0% adapted to a to a complex system sounds totally<00:01:01.850> normal 00:01:03.310 --> 00:01:03.320 align:start position:0% totally normal 00:01:03.320 --> 00:01:05.170 align:start position:0% totally normal cool<00:01:03.830> so<00:01:03.979> the<00:01:04.070> situation<00:01:04.640> so<00:01:04.790> basically<00:01:05.059> we 00:01:05.170 --> 00:01:05.180 align:start position:0% cool so the situation so basically we 00:01:05.180 --> 00:01:08.980 align:start position:0% cool so the situation so basically we invented<00:01:05.690> the<00:01:05.780> internet<00:01:06.100> mid<00:01:07.100> 90s<00:01:07.549> in<00:01:08.510> submit 00:01:08.980 --> 00:01:08.990 align:start position:0% invented the internet mid 90s in submit 00:01:08.990 --> 00:01:12.340 align:start position:0% invented the internet mid 90s in submit Macmillan<00:01:09.440> century<00:01:10.270> and<00:01:11.270> really<00:01:12.020> shaped<00:01:12.229> it 00:01:12.340 --> 00:01:12.350 align:start position:0% Macmillan century and really shaped it 00:01:12.350 --> 00:01:13.600 align:start position:0% Macmillan century and really shaped it to<00:01:12.409> our<00:01:12.530> world<00:01:12.770> so<00:01:12.920> it's<00:01:13.010> a<00:01:13.070> product<00:01:13.280> about 00:01:13.600 --> 00:01:13.610 align:start position:0% to our world so it's a product about 00:01:13.610 --> 00:01:17.500 align:start position:0% to our world so it's a product about were<00:01:13.790> like<00:01:13.970> to<00:01:14.090> that<00:01:14.210> point<00:01:15.520> and<00:01:16.520> then<00:01:17.180> sort<00:01:17.480> of 00:01:17.500 --> 00:01:17.510 align:start position:0% were like to that point and then sort of 00:01:17.510 --> 00:01:19.410 align:start position:0% were like to that point and then sort of with<00:01:18.080> the<00:01:18.170> invention<00:01:18.560> of<00:01:18.710> the<00:01:18.770> World<00:01:18.980> Wide<00:01:19.130> Web 00:01:19.410 --> 00:01:19.420 align:start position:0% with the invention of the World Wide Web 00:01:19.420 --> 00:01:22.360 align:start position:0% with the invention of the World Wide Web 1992<00:01:20.420> berners-lee<00:01:21.380> we<00:01:21.770> arrived<00:01:22.010> at<00:01:22.040> some<00:01:22.310> of 00:01:22.360 --> 00:01:22.370 align:start position:0% 1992 berners-lee we arrived at some of 00:01:22.370 --> 00:01:24.720 align:start position:0% 1992 berners-lee we arrived at some of the<00:01:22.430> consumer<00:01:22.700> friendly<00:01:23.000> Internet<00:01:23.600> I<00:01:23.780> mean 00:01:24.720 --> 00:01:24.730 align:start position:0% the consumer friendly Internet I mean 00:01:24.730 --> 00:01:26.560 align:start position:0% the consumer friendly Internet I mean incentivized<00:01:25.730> us<00:01:26.000> to<00:01:26.150> feed<00:01:26.360> in<00:01:26.480> our 00:01:26.560 --> 00:01:26.570 align:start position:0% incentivized us to feed in our 00:01:26.570 --> 00:01:28.930 align:start position:0% incentivized us to feed in our information<00:01:27.200> I<00:01:27.410> mean<00:01:28.160> in<00:01:28.280> transform<00:01:28.850> from 00:01:28.930 --> 00:01:28.940 align:start position:0% information I mean in transform from 00:01:28.940 --> 00:01:31.630 align:start position:0% information I mean in transform from being<00:01:29.180> a<00:01:29.240> space<00:01:29.630> so<00:01:30.620> a<00:01:30.650> destination<00:01:31.280> that<00:01:31.610> you 00:01:31.630 --> 00:01:31.640 align:start position:0% being a space so a destination that you 00:01:31.640 --> 00:01:34.450 align:start position:0% being a space so a destination that you actually<00:01:31.970> visit<00:01:32.150> to<00:01:32.990> being<00:01:33.230> fused<00:01:34.130> with<00:01:34.280> the 00:01:34.450 --> 00:01:34.460 align:start position:0% actually visit to being fused with the 00:01:34.460 --> 00:01:36.010 align:start position:0% actually visit to being fused with the very<00:01:34.640> sort<00:01:34.910> of<00:01:34.940> information<00:01:35.450> systems<00:01:35.810> about 00:01:36.010 --> 00:01:36.020 align:start position:0% very sort of information systems about 00:01:36.020 --> 00:01:39.540 align:start position:0% very sort of information systems about civilization<00:01:37.570> and<00:01:38.570> then<00:01:39.110> obviously 00:01:39.540 --> 00:01:39.550 align:start position:0% civilization and then obviously 00:01:39.550 --> 00:01:42.010 align:start position:0% civilization and then obviously everything<00:01:40.550> that<00:01:40.640> happened<00:01:40.910> after<00:01:41.000> 2016<00:01:41.630> was 00:01:42.010 --> 00:01:42.020 align:start position:0% everything that happened after 2016 was 00:01:42.020 --> 00:01:43.480 align:start position:0% everything that happened after 2016 was a<00:01:42.050> catalyst<00:01:42.500> for<00:01:42.530> us<00:01:42.770> thinking<00:01:43.160> and<00:01:43.250> trying<00:01:43.310> to 00:01:43.480 --> 00:01:43.490 align:start position:0% a catalyst for us thinking and trying to 00:01:43.490 --> 00:01:44.770 align:start position:0% a catalyst for us thinking and trying to question<00:01:43.640> what's<00:01:44.240> happening<00:01:44.570> with<00:01:44.690> these 00:01:44.770 --> 00:01:44.780 align:start position:0% question what's happening with these 00:01:44.780 --> 00:01:45.820 align:start position:0% question what's happening with these systems<00:01:44.960> what<00:01:45.230> is<00:01:45.320> happening<00:01:45.620> with<00:01:45.740> the 00:01:45.820 --> 00:01:45.830 align:start position:0% systems what is happening with the 00:01:45.830 --> 00:01:48.160 align:start position:0% systems what is happening with the internet<00:01:46.130> how<00:01:46.310> is<00:01:46.490> it<00:01:46.610> how<00:01:47.420> is<00:01:47.450> it<00:01:47.630> reshaping 00:01:48.160 --> 00:01:48.170 align:start position:0% internet how is it how is it reshaping 00:01:48.170 --> 00:01:50.040 align:start position:0% internet how is it how is it reshaping society<00:01:48.860> how<00:01:48.950> is<00:01:49.100> it<00:01:49.190> reshaping<00:01:49.610> a 00:01:50.040 --> 00:01:50.050 align:start position:0% society how is it reshaping a 00:01:50.050 --> 00:01:52.660 align:start position:0% society how is it reshaping a civilization<00:01:51.050> and<00:01:51.770> so<00:01:51.890> my<00:01:52.010> question<00:01:52.370> is<00:01:52.460> my 00:01:52.660 --> 00:01:52.670 align:start position:0% civilization and so my question is my 00:01:52.670 --> 00:01:54.100 align:start position:0% civilization and so my question is my fourth<00:01:53.000> one<00:01:53.300> of<00:01:53.420> these<00:01:53.510> bullets<00:01:53.870> has<00:01:53.960> been 00:01:54.100 --> 00:01:54.110 align:start position:0% fourth one of these bullets has been 00:01:54.110 --> 00:01:56.170 align:start position:0% fourth one of these bullets has been essentially<00:01:54.530> aetherium<00:01:55.159> and<00:01:55.430> the<00:01:55.850> related 00:01:56.170 --> 00:01:56.180 align:start position:0% essentially aetherium and the related 00:01:56.180 --> 00:01:57.250 align:start position:0% essentially aetherium and the related technologies<00:01:56.659> and<00:01:56.780> not<00:01:56.870> so<00:01:56.960> much<00:01:57.050> of<00:01:57.110> an 00:01:57.250 --> 00:01:57.260 align:start position:0% technologies and not so much of an 00:01:57.260 --> 00:02:00.910 align:start position:0% technologies and not so much of an invention<00:01:57.950> of<00:01:58.370> atomic<00:01:59.210> and<00:01:59.360> friends<00:01:59.920> an 00:02:00.910 --> 00:02:00.920 align:start position:0% invention of atomic and friends an 00:02:00.920 --> 00:02:03.220 align:start position:0% invention of atomic and friends an inevitable<00:02:01.790> emergent<00:02:02.540> expression<00:02:03.050> of<00:02:03.140> the 00:02:03.220 --> 00:02:03.230 align:start position:0% inevitable emergent expression of the 00:02:03.230 --> 00:02:05.560 align:start position:0% inevitable emergent expression of the Internet<00:02:03.500> itself<00:02:03.650> with<00:02:04.370> vitally<00:02:04.760> etc<00:02:05.390> as<00:02:05.540> a 00:02:05.560 --> 00:02:05.570 align:start position:0% Internet itself with vitally etc as a 00:02:05.570 --> 00:02:07.280 align:start position:0% Internet itself with vitally etc as a medium<00:02:06.050> for<00:02:06.080> which<00:02:06.320> this<00:02:06.470> was<00:02:06.620> expressed 00:02:07.280 --> 00:02:07.290 align:start position:0% medium for which this was expressed 00:02:07.290 --> 00:02:08.729 align:start position:0% medium for which this was expressed [Music] 00:02:08.729 --> 00:02:08.739 align:start position:0% [Music] 00:02:08.739 --> 00:02:11.140 align:start position:0% [Music] another<00:02:09.739> way<00:02:09.830> to<00:02:09.890> think<00:02:10.069> about<00:02:10.159> this<00:02:10.459> is<00:02:10.759> that 00:02:11.140 --> 00:02:11.150 align:start position:0% another way to think about this is that 00:02:11.150 --> 00:02:13.449 align:start position:0% another way to think about this is that for<00:02:11.209> the<00:02:11.450> longest<00:02:11.629> time<00:02:11.989> we've<00:02:12.260> had<00:02:12.409> a<00:02:12.680> sort<00:02:13.430> of 00:02:13.449 --> 00:02:13.459 align:start position:0% for the longest time we've had a sort of 00:02:13.459 --> 00:02:16.149 align:start position:0% for the longest time we've had a sort of a<00:02:13.519> simulated<00:02:13.970> reality<00:02:14.450> in<00:02:14.540> the<00:02:14.629> computer<00:02:15.159> and 00:02:16.149 --> 00:02:16.159 align:start position:0% a simulated reality in the computer and 00:02:16.159 --> 00:02:16.750 align:start position:0% a simulated reality in the computer and actually 00:02:16.750 --> 00:02:16.760 align:start position:0% actually 00:02:16.760 --> 00:02:19.750 align:start position:0% actually which<00:02:17.060> lived<00:02:17.420> but<00:02:18.379> quoting<00:02:18.769> Paul<00:02:19.159> Edwards<00:02:19.549> is 00:02:19.750 --> 00:02:19.760 align:start position:0% which lived but quoting Paul Edwards is 00:02:19.760 --> 00:02:23.080 align:start position:0% which lived but quoting Paul Edwards is an<00:02:20.030> academic<00:02:20.239> that<00:02:20.750> studies<00:02:21.620> and<00:02:21.920> lectures<00:02:22.909> in 00:02:23.080 --> 00:02:23.090 align:start position:0% an academic that studies and lectures in 00:02:23.090 --> 00:02:26.819 align:start position:0% an academic that studies and lectures in society<00:02:24.019> and<00:02:24.140> technology<00:02:24.920> studies<00:02:25.569> he<00:02:26.569> says 00:02:26.819 --> 00:02:26.829 align:start position:0% society and technology studies he says 00:02:26.829 --> 00:02:28.899 align:start position:0% society and technology studies he says programming<00:02:27.829> can<00:02:28.250> produce<00:02:28.400> strong 00:02:28.899 --> 00:02:28.909 align:start position:0% programming can produce strong 00:02:28.909 --> 00:02:31.420 align:start position:0% programming can produce strong sensations<00:02:29.569> of<00:02:29.720> power<00:02:29.959> and<00:02:30.170> control<00:02:30.430> because 00:02:31.420 --> 00:02:31.430 align:start position:0% sensations of power and control because 00:02:31.430 --> 00:02:33.160 align:start position:0% sensations of power and control because the<00:02:31.579> computer<00:02:32.000> produces<00:02:32.450> an<00:02:32.569> internally 00:02:33.160 --> 00:02:33.170 align:start position:0% the computer produces an internally 00:02:33.170 --> 00:02:34.180 align:start position:0% the computer produces an internally consistent 00:02:34.180 --> 00:02:34.190 align:start position:0% consistent 00:02:34.190 --> 00:02:36.759 align:start position:0% consistent if<00:02:34.459> externally<00:02:35.180> incomplete<00:02:35.810> microworld<00:02:36.680> a 00:02:36.759 --> 00:02:36.769 align:start position:0% if externally incomplete microworld a 00:02:36.769 --> 00:02:39.280 align:start position:0% if externally incomplete microworld a simulated<00:02:37.549> world<00:02:37.849> entirely<00:02:38.629> within<00:02:38.900> the<00:02:39.110> meat 00:02:39.280 --> 00:02:39.290 align:start position:0% simulated world entirely within the meat 00:02:39.290 --> 00:02:42.130 align:start position:0% simulated world entirely within the meat machine<00:02:39.440> itself<00:02:40.069> so<00:02:41.060> that<00:02:41.090> is<00:02:41.360> where<00:02:41.780> most 00:02:42.130 --> 00:02:42.140 align:start position:0% machine itself so that is where most 00:02:42.140 --> 00:02:43.930 align:start position:0% machine itself so that is where most tools<00:02:42.500> produce<00:02:42.680> effects<00:02:43.190> on<00:02:43.340> a<00:02:43.370> wider<00:02:43.640> level 00:02:43.930 --> 00:02:43.940 align:start position:0% tools produce effects on a wider level 00:02:43.940 --> 00:02:46.479 align:start position:0% tools produce effects on a wider level in<00:02:44.510> which<00:02:44.629> they<00:02:44.810> are<00:02:44.900> only<00:02:45.049> upon<00:02:45.500> the<00:02:45.799> computer 00:02:46.479 --> 00:02:46.489 align:start position:0% in which they are only upon the computer 00:02:46.489 --> 00:02:48.610 align:start position:0% in which they are only upon the computer contains<00:02:46.849> its<00:02:47.060> own<00:02:47.209> worlds<00:02:47.750> in<00:02:47.930> miniature<00:02:48.379> in 00:02:48.610 --> 00:02:48.620 align:start position:0% contains its own worlds in miniature in 00:02:48.620 --> 00:02:50.619 align:start position:0% contains its own worlds in miniature in the<00:02:48.799> micro<00:02:49.220> world<00:02:49.430> as<00:02:49.670> in<00:02:50.180> children's 00:02:50.619 --> 00:02:50.629 align:start position:0% the micro world as in children's 00:02:50.629 --> 00:02:53.530 align:start position:0% the micro world as in children's make-believe<00:02:51.200> the<00:02:51.829> power<00:02:52.099> of<00:02:52.400> the<00:02:52.670> program<00:02:53.180> is 00:02:53.530 --> 00:02:53.540 align:start position:0% make-believe the power of the program is 00:02:53.540 --> 00:02:56.530 align:start position:0% make-believe the power of the program is absolute<00:02:54.079> and<00:02:54.440> the<00:02:55.250> problem<00:02:55.549> is<00:02:55.670> that<00:02:55.700> now<00:02:56.030> as 00:02:56.530 --> 00:02:56.540 align:start position:0% absolute and the problem is that now as 00:02:56.540 --> 00:02:57.849 align:start position:0% absolute and the problem is that now as the<00:02:56.720> Internet<00:02:57.049> has<00:02:57.170> started<00:02:57.440> to<00:02:57.560> interface 00:02:57.849 --> 00:02:57.859 align:start position:0% the Internet has started to interface 00:02:57.859 --> 00:03:00.309 align:start position:0% the Internet has started to interface with<00:02:57.920> these<00:02:58.220> systems<00:02:58.819> of<00:02:58.970> society<00:02:59.420> the 00:03:00.309 --> 00:03:00.319 align:start position:0% with these systems of society the 00:03:00.319 --> 00:03:02.080 align:start position:0% with these systems of society the simulated<00:03:00.799> reality<00:03:01.220> of<00:03:01.370> the<00:03:01.459> computer<00:03:01.879> is 00:03:02.080 --> 00:03:02.090 align:start position:0% simulated reality of the computer is 00:03:02.090 --> 00:03:04.180 align:start position:0% simulated reality of the computer is brittle<00:03:02.450> and<00:03:02.480> it<00:03:02.750> can't<00:03:02.959> handle<00:03:03.170> it<00:03:03.980> is<00:03:04.069> not 00:03:04.180 --> 00:03:04.190 align:start position:0% brittle and it can't handle it is not 00:03:04.190 --> 00:03:07.449 align:start position:0% brittle and it can't handle it is not capable<00:03:04.400> of<00:03:04.670> adapting<00:03:05.109> and<00:03:06.109> responding<00:03:06.680> to 00:03:07.449 --> 00:03:07.459 align:start position:0% capable of adapting and responding to 00:03:07.459 --> 00:03:09.699 align:start position:0% capable of adapting and responding to the<00:03:07.579> pressures<00:03:08.239> and<00:03:08.599> the<00:03:08.659> challenges<00:03:09.379> that 00:03:09.699 --> 00:03:09.709 align:start position:0% the pressures and the challenges that 00:03:09.709 --> 00:03:13.509 align:start position:0% the pressures and the challenges that it's<00:03:09.859> now<00:03:09.980> facing<00:03:11.349> and<00:03:12.349> the<00:03:13.250> best<00:03:13.400> way<00:03:13.489> to 00:03:13.509 --> 00:03:13.519 align:start position:0% it's now facing and the best way to 00:03:13.519 --> 00:03:15.430 align:start position:0% it's now facing and the best way to phrase<00:03:13.760> this<00:03:14.060> I<00:03:14.180> think<00:03:14.420> is<00:03:14.569> in<00:03:14.750> this<00:03:14.900> essay<00:03:15.230> a 00:03:15.430 --> 00:03:15.440 align:start position:0% phrase this I think is in this essay a 00:03:15.440 --> 00:03:17.379 align:start position:0% phrase this I think is in this essay a childhood<00:03:15.829> and<00:03:16.190> they<00:03:16.519> came<00:03:16.670> out<00:03:16.849> on<00:03:17.209> January 00:03:17.379 --> 00:03:17.389 align:start position:0% childhood and they came out on January 00:03:17.389 --> 00:03:20.229 align:start position:0% childhood and they came out on January 1st<00:03:17.840> this<00:03:17.989> year<00:03:18.049> by<00:03:18.440> George<00:03:18.709> Dyson<00:03:19.239> basically 00:03:20.229 --> 00:03:20.239 align:start position:0% 1st this year by George Dyson basically 00:03:20.239 --> 00:03:21.460 align:start position:0% 1st this year by George Dyson basically says<00:03:20.420> that<00:03:20.540> the<00:03:20.629> genius<00:03:21.079> sometimes 00:03:21.460 --> 00:03:21.470 align:start position:0% says that the genius sometimes 00:03:21.470 --> 00:03:23.170 align:start position:0% says that the genius sometimes deliberate<00:03:21.919> sometimes<00:03:22.310> exit<00:03:22.639> out<00:03:22.790> of<00:03:23.000> the 00:03:23.170 --> 00:03:23.180 align:start position:0% deliberate sometimes exit out of the 00:03:23.180 --> 00:03:25.240 align:start position:0% deliberate sometimes exit out of the enterprises<00:03:23.690> now<00:03:23.840> on<00:03:24.109> such<00:03:24.349> a<00:03:24.379> steep<00:03:24.739> ascent 00:03:25.240 --> 00:03:25.250 align:start position:0% enterprises now on such a steep ascent 00:03:25.250 --> 00:03:26.559 align:start position:0% enterprises now on such a steep ascent is<00:03:25.730> that<00:03:25.879> they<00:03:25.940> have<00:03:26.060> found<00:03:26.269> their<00:03:26.540> way 00:03:26.559 --> 00:03:26.569 align:start position:0% is that they have found their way 00:03:26.569 --> 00:03:28.509 align:start position:0% is that they have found their way through<00:03:26.989> the<00:03:27.079> looking-glass<00:03:27.410> and<00:03:27.889> emerged<00:03:28.220> as 00:03:28.509 --> 00:03:28.519 align:start position:0% through the looking-glass and emerged as 00:03:28.519 --> 00:03:30.610 align:start position:0% through the looking-glass and emerged as something<00:03:28.910> else<00:03:29.090> the<00:03:29.840> models<00:03:30.169> are<00:03:30.260> no<00:03:30.349> longer 00:03:30.610 --> 00:03:30.620 align:start position:0% something else the models are no longer 00:03:30.620 --> 00:03:32.800 align:start position:0% something else the models are no longer models<00:03:31.040> the<00:03:31.400> search<00:03:31.639> engine<00:03:32.030> is<00:03:32.150> no<00:03:32.359> longer<00:03:32.660> a 00:03:32.800 --> 00:03:32.810 align:start position:0% models the search engine is no longer a 00:03:32.810 --> 00:03:33.970 align:start position:0% models the search engine is no longer a model<00:03:33.230> of<00:03:33.349> human<00:03:33.470> knowledge 00:03:33.970 --> 00:03:33.980 align:start position:0% model of human knowledge 00:03:33.980 --> 00:03:36.670 align:start position:0% model of human knowledge it<00:03:34.280> is<00:03:34.579> human<00:03:35.000> knowledge<00:03:35.150> what<00:03:35.989> began<00:03:36.319> as<00:03:36.590> a 00:03:36.670 --> 00:03:36.680 align:start position:0% it is human knowledge what began as a 00:03:36.680 --> 00:03:38.860 align:start position:0% it is human knowledge what began as a mapping<00:03:37.069> of<00:03:37.400> human<00:03:37.730> meaning<00:03:38.150> now<00:03:38.449> defines 00:03:38.860 --> 00:03:38.870 align:start position:0% mapping of human meaning now defines 00:03:38.870 --> 00:03:40.930 align:start position:0% mapping of human meaning now defines human<00:03:39.199> meaning<00:03:39.560> and<00:03:39.739> has<00:03:40.099> begun<00:03:40.280> to<00:03:40.459> control 00:03:40.930 --> 00:03:40.940 align:start position:0% human meaning and has begun to control 00:03:40.940 --> 00:03:43.089 align:start position:0% human meaning and has begun to control rather<00:03:41.690> than<00:03:41.930> simply<00:03:42.169> catalog<00:03:42.680> or<00:03:42.799> index 00:03:43.089 --> 00:03:43.099 align:start position:0% rather than simply catalog or index 00:03:43.099 --> 00:03:46.470 align:start position:0% rather than simply catalog or index human<00:03:43.669> thought<00:03:43.940> no<00:03:44.660> one<00:03:44.870> is<00:03:45.139> at<00:03:45.349> the<00:03:45.650> controls 00:03:46.470 --> 00:03:46.480 align:start position:0% human thought no one is at the controls 00:03:46.480 --> 00:03:50.530 align:start position:0% human thought no one is at the controls so<00:03:47.680> this<00:03:48.680> is<00:03:48.799> basically<00:03:49.160> my<00:03:49.250> vibe<00:03:49.639> we<00:03:50.209> live<00:03:50.449> in 00:03:50.530 --> 00:03:50.540 align:start position:0% so this is basically my vibe we live in 00:03:50.540 --> 00:03:52.180 align:start position:0% so this is basically my vibe we live in an<00:03:50.629> age<00:03:50.720> of<00:03:50.780> planetary<00:03:51.199> computing<00:03:51.799> we've 00:03:52.180 --> 00:03:52.190 align:start position:0% an age of planetary computing we've 00:03:52.190 --> 00:03:54.069 align:start position:0% an age of planetary computing we've reached<00:03:52.579> the<00:03:52.730> limits<00:03:53.000> of<00:03:53.120> design<00:03:53.419> and<00:03:53.840> that 00:03:54.069 --> 00:03:54.079 align:start position:0% reached the limits of design and that 00:03:54.079 --> 00:03:54.580 align:start position:0% reached the limits of design and that there 00:03:54.580 --> 00:03:54.590 align:start position:0% there 00:03:54.590 --> 00:03:57.729 align:start position:0% there might<00:03:54.800> help<00:03:54.950> us<00:03:55.130> extend<00:03:56.090> them<00:03:56.420> or<00:03:56.630> another<00:03:57.530> way 00:03:57.729 --> 00:03:57.739 align:start position:0% might help us extend them or another way 00:03:57.739 --> 00:03:59.920 align:start position:0% might help us extend them or another way of<00:03:57.770> explaining<00:03:58.489> it<00:03:58.730> how<00:03:59.000> do<00:03:59.060> we<00:03:59.209> get<00:03:59.360> to<00:03:59.390> galaxy 00:03:59.920 --> 00:03:59.930 align:start position:0% of explaining it how do we get to galaxy 00:03:59.930 --> 00:04:03.580 align:start position:0% of explaining it how do we get to galaxy brain<00:04:00.170> design<00:04:02.050> all<00:04:03.050> right<00:04:03.200> so<00:04:03.349> just<00:04:03.470> an 00:04:03.580 --> 00:04:03.590 align:start position:0% brain design all right so just an 00:04:03.590 --> 00:04:04.780 align:start position:0% brain design all right so just an intermission<00:04:03.890> it<00:04:04.250> was<00:04:04.400> this<00:04:04.520> guy<00:04:04.730> you 00:04:04.780 --> 00:04:04.790 align:start position:0% intermission it was this guy you 00:04:04.790 --> 00:04:06.490 align:start position:0% intermission it was this guy you probably<00:04:05.030> think<00:04:05.209> I'm<00:04:05.330> kind<00:04:05.540> of<00:04:05.569> weird<00:04:05.810> some<00:04:06.410> of 00:04:06.490 --> 00:04:06.500 align:start position:0% probably think I'm kind of weird some of 00:04:06.500 --> 00:04:08.620 align:start position:0% probably think I'm kind of weird some of these<00:04:06.560> topics<00:04:07.160> are<00:04:07.250> real<00:04:07.610> strange<00:04:08.090> this<00:04:08.300> is<00:04:08.360> me 00:04:08.620 --> 00:04:08.630 align:start position:0% these topics are real strange this is me 00:04:08.630 --> 00:04:11.920 align:start position:0% these topics are real strange this is me this<00:04:09.290> is<00:04:09.440> a<00:04:09.470> friendlier<00:04:09.920> version<00:04:09.980> of<00:04:10.370> me<00:04:10.840> I'm<00:04:11.840> a 00:04:11.920 --> 00:04:11.930 align:start position:0% this is a friendlier version of me I'm a 00:04:11.930 --> 00:04:13.720 align:start position:0% this is a friendlier version of me I'm a product<00:04:12.140> designer<00:04:12.200> consensus<00:04:13.040> I<00:04:13.220> work<00:04:13.519> on<00:04:13.670> the 00:04:13.720 --> 00:04:13.730 align:start position:0% product designer consensus I work on the 00:04:13.730 --> 00:04:15.940 align:start position:0% product designer consensus I work on the Robo<00:04:14.000> component<00:04:14.480> library<00:04:14.810> about<00:04:15.349> two<00:04:15.680> years 00:04:15.940 --> 00:04:15.950 align:start position:0% Robo component library about two years 00:04:15.950 --> 00:04:17.409 align:start position:0% Robo component library about two years I've<00:04:16.190> been<00:04:16.280> researching<00:04:16.669> this<00:04:16.880> topic<00:04:16.940> trying 00:04:17.409 --> 00:04:17.419 align:start position:0% I've been researching this topic trying 00:04:17.419 --> 00:04:18.340 align:start position:0% I've been researching this topic trying to<00:04:17.480> understand<00:04:17.840> what<00:04:17.959> has<00:04:18.049> been<00:04:18.139> happening 00:04:18.340 --> 00:04:18.350 align:start position:0% to understand what has been happening 00:04:18.350 --> 00:04:21.069 align:start position:0% to understand what has been happening since<00:04:19.190> so<00:04:19.910> to<00:04:19.970> 2016<00:04:20.690> or<00:04:20.840> what<00:04:20.930> are<00:04:21.019> they 00:04:21.069 --> 00:04:21.079 align:start position:0% since so to 2016 or what are they 00:04:21.079 --> 00:04:23.170 align:start position:0% since so to 2016 or what are they happening<00:04:21.340> since<00:04:22.340> then<00:04:22.520> and<00:04:22.669> also<00:04:22.850> before 00:04:23.170 --> 00:04:23.180 align:start position:0% happening since then and also before 00:04:23.180 --> 00:04:24.820 align:start position:0% happening since then and also before that<00:04:23.360> was<00:04:23.510> proceeding<00:04:23.930> this<00:04:24.020> whole<00:04:24.230> this 00:04:24.820 --> 00:04:24.830 align:start position:0% that was proceeding this whole this 00:04:24.830 --> 00:04:28.240 align:start position:0% that was proceeding this whole this whole<00:04:24.889> event<00:04:26.530> cool<00:04:27.530> so<00:04:27.740> basically<00:04:28.040> yeah 00:04:28.240 --> 00:04:28.250 align:start position:0% whole event cool so basically yeah 00:04:28.250 --> 00:04:30.760 align:start position:0% whole event cool so basically yeah what's<00:04:28.430> going<00:04:28.700> on<00:04:28.820> and<00:04:29.150> nobody<00:04:29.450> knows<00:04:29.900> is<00:04:30.470> what 00:04:30.760 --> 00:04:30.770 align:start position:0% what's going on and nobody knows is what 00:04:30.770 --> 00:04:32.230 align:start position:0% what's going on and nobody knows is what I've<00:04:30.889> discovered<00:04:31.280> not<00:04:31.669> even<00:04:31.850> the<00:04:31.910> people<00:04:32.030> in 00:04:32.230 --> 00:04:32.240 align:start position:0% I've discovered not even the people in 00:04:32.240 --> 00:04:34.570 align:start position:0% I've discovered not even the people in charge<00:04:32.479> this<00:04:33.320> is<00:04:33.440> Casey<00:04:33.650> Newton<00:04:34.010> on<00:04:34.310> Twitter 00:04:34.570 --> 00:04:34.580 align:start position:0% charge this is Casey Newton on Twitter 00:04:34.580 --> 00:04:37.930 align:start position:0% charge this is Casey Newton on Twitter he<00:04:35.030> interviewed<00:04:35.570> a<00:04:35.840> YouTube<00:04:36.380> co-ed<00:04:37.310> Pokemon 00:04:37.930 --> 00:04:37.940 align:start position:0% he interviewed a YouTube co-ed Pokemon 00:04:37.940 --> 00:04:40.210 align:start position:0% he interviewed a YouTube co-ed Pokemon and<00:04:38.090> she<00:04:38.180> said<00:04:38.389> we<00:04:38.510> work<00:04:38.720> really<00:04:39.110> hard<00:04:39.290> to 00:04:40.210 --> 00:04:40.220 align:start position:0% and she said we work really hard to 00:04:40.220 --> 00:04:41.890 align:start position:0% and she said we work really hard to understand<00:04:40.669> what's<00:04:40.850> happening<00:04:41.240> on<00:04:41.450> it<00:04:41.660> on 00:04:41.890 --> 00:04:41.900 align:start position:0% understand what's happening on it on 00:04:41.900 --> 00:04:43.390 align:start position:0% understand what's happening on it on youtube<00:04:42.350> so<00:04:42.470> the<00:04:42.650> people<00:04:42.800> that<00:04:43.010> run<00:04:43.190> these 00:04:43.390 --> 00:04:43.400 align:start position:0% youtube so the people that run these 00:04:43.400 --> 00:04:44.890 align:start position:0% youtube so the people that run these platforms<00:04:43.940> don't<00:04:44.120> even<00:04:44.360> know<00:04:44.479> what's<00:04:44.660> going 00:04:44.890 --> 00:04:44.900 align:start position:0% platforms don't even know what's going 00:04:44.900 --> 00:04:47.920 align:start position:0% platforms don't even know what's going on<00:04:45.020> people<00:04:46.120> and<00:04:47.120> well<00:04:47.510> actually<00:04:47.600> this<00:04:47.870> is 00:04:47.920 --> 00:04:47.930 align:start position:0% on people and well actually this is 00:04:47.930 --> 00:04:51.159 align:start position:0% on people and well actually this is everywhere<00:04:48.380> so<00:04:49.540> you<00:04:50.540> should<00:04:50.750> all<00:04:50.930> be<00:04:51.050> familiar 00:04:51.159 --> 00:04:51.169 align:start position:0% everywhere so you should all be familiar 00:04:51.169 --> 00:04:53.260 align:start position:0% everywhere so you should all be familiar with<00:04:51.500> this<00:04:51.710> Facebook<00:04:52.580> being<00:04:52.820> used<00:04:53.060> to 00:04:53.260 --> 00:04:53.270 align:start position:0% with this Facebook being used to 00:04:53.270 --> 00:04:56.530 align:start position:0% with this Facebook being used to distribute<00:04:53.990> state<00:04:54.320> propaganda<00:04:55.540> Facebook 00:04:56.530 --> 00:04:56.540 align:start position:0% distribute state propaganda Facebook 00:04:56.540 --> 00:04:58.630 align:start position:0% distribute state propaganda Facebook again<00:04:56.810> being<00:04:57.440> used<00:04:57.680> with<00:04:57.919> site<00:04:58.100> violence<00:04:58.490> and 00:04:58.630 --> 00:04:58.640 align:start position:0% again being used with site violence and 00:04:58.640 --> 00:05:01.719 align:start position:0% again being used with site violence and genocide<00:04:58.820> and<00:04:59.240> yanma<00:05:00.100> this<00:05:01.100> one's<00:05:01.280> a<00:05:01.340> bit<00:05:01.490> more 00:05:01.719 --> 00:05:01.729 align:start position:0% genocide and yanma this one's a bit more 00:05:01.729 --> 00:05:03.250 align:start position:0% genocide and yanma this one's a bit more positive<00:05:01.970> actually<00:05:02.360> I<00:05:02.510> thought<00:05:02.600> this<00:05:02.720> is<00:05:02.840> fun 00:05:03.250 --> 00:05:03.260 align:start position:0% positive actually I thought this is fun 00:05:03.260 --> 00:05:05.890 align:start position:0% positive actually I thought this is fun so<00:05:03.410> basically<00:05:03.979> teens<00:05:04.910> have<00:05:05.120> big<00:05:05.270> bodies<00:05:05.570> in<00:05:05.660> LA 00:05:05.890 --> 00:05:05.900 align:start position:0% so basically teens have big bodies in LA 00:05:05.900 --> 00:05:07.510 align:start position:0% so basically teens have big bodies in LA they<00:05:06.140> credit<00:05:06.440> in<00:05:06.530> store<00:05:06.710> account<00:05:06.950> all<00:05:07.340> the 00:05:07.510 --> 00:05:07.520 align:start position:0% they credit in store account all the 00:05:07.520 --> 00:05:09.340 align:start position:0% they credit in store account all the body<00:05:07.700> and<00:05:08.060> people<00:05:08.570> have<00:05:08.810> to<00:05:08.930> request<00:05:09.229> to 00:05:09.340 --> 00:05:09.350 align:start position:0% body and people have to request to 00:05:09.350 --> 00:05:10.719 align:start position:0% body and people have to request to follow<00:05:09.560> it<00:05:09.740> if<00:05:09.890> you<00:05:09.979> get<00:05:10.130> in<00:05:10.280> if<00:05:10.520> you<00:05:10.610> get 00:05:10.719 --> 00:05:10.729 align:start position:0% follow it if you get in if you get 00:05:10.729 --> 00:05:12.340 align:start position:0% follow it if you get in if you get approved<00:05:11.390> it<00:05:11.510> basically<00:05:11.810> means<00:05:11.990> it's<00:05:12.229> your 00:05:12.340 --> 00:05:12.350 align:start position:0% approved it basically means it's your 00:05:12.350 --> 00:05:16.210 align:start position:0% approved it basically means it's your invite<00:05:12.680> they<00:05:13.640> did<00:05:13.820> not<00:05:13.940> design<00:05:14.240> them<00:05:15.039> this<00:05:16.039> is 00:05:16.210 --> 00:05:16.220 align:start position:0% invite they did not design them this is 00:05:16.220 --> 00:05:18.279 align:start position:0% invite they did not design them this is this<00:05:16.789> is<00:05:16.940> this<00:05:17.090> is<00:05:17.210> an<00:05:17.300> interesting<00:05:17.390> one<00:05:17.780> so<00:05:18.020> a 00:05:18.279 --> 00:05:18.289 align:start position:0% this is this is an interesting one so a 00:05:18.289 --> 00:05:20.140 align:start position:0% this is this is an interesting one so a DMV<00:05:18.710> says<00:05:19.100> we<00:05:19.220> want<00:05:19.280> to<00:05:19.430> belong<00:05:19.610> anyway<00:05:19.970> I'm 00:05:20.140 --> 00:05:20.150 align:start position:0% DMV says we want to belong anyway I'm 00:05:20.150 --> 00:05:22.180 align:start position:0% DMV says we want to belong anyway I'm sure<00:05:20.210> you're<00:05:20.479> all<00:05:20.539> staying<00:05:20.780> in<00:05:20.960> MDM<00:05:21.320> DS<00:05:21.500> this 00:05:22.180 --> 00:05:22.190 align:start position:0% sure you're all staying in MDM DS this 00:05:22.190 --> 00:05:27.840 align:start position:0% sure you're all staying in MDM DS this whole<00:05:22.310> idea<00:05:22.520> of<00:05:22.880> this<00:05:23.419> sort<00:05:23.479> of<00:05:23.720> cloaking 00:05:27.840 --> 00:05:27.850 align:start position:0% 00:05:27.850 --> 00:05:30.040 align:start position:0% anyway<00:05:28.850> so<00:05:28.910> that<00:05:29.060> bus<00:05:29.210> alone<00:05:29.419> and<00:05:29.600> locals<00:05:29.870> say 00:05:30.040 --> 00:05:30.050 align:start position:0% anyway so that bus alone and locals say 00:05:30.050 --> 00:05:32.379 align:start position:0% anyway so that bus alone and locals say that<00:05:30.610> basically<00:05:31.610> see<00:05:31.729> the<00:05:31.850> service<00:05:32.210> is<00:05:32.360> a 00:05:32.379 --> 00:05:32.389 align:start position:0% that basically see the service is a 00:05:32.389 --> 00:05:34.510 align:start position:0% that basically see the service is a pestilence<00:05:32.960> which<00:05:33.800> is<00:05:33.919> very<00:05:34.070> spot<00:05:34.340> and 00:05:34.510 --> 00:05:34.520 align:start position:0% pestilence which is very spot and 00:05:34.520 --> 00:05:36.159 align:start position:0% pestilence which is very spot and aspirational<00:05:35.120> image<00:05:35.750> they're<00:05:35.900> trying<00:05:36.110> to 00:05:36.159 --> 00:05:36.169 align:start position:0% aspirational image they're trying to 00:05:36.169 --> 00:05:37.870 align:start position:0% aspirational image they're trying to forget<00:05:36.440> my<00:05:36.590> project<00:05:37.039> effectively<00:05:37.580> saying 00:05:37.870 --> 00:05:37.880 align:start position:0% forget my project effectively saying 00:05:37.880 --> 00:05:39.820 align:start position:0% forget my project effectively saying that<00:05:38.120> Envy<00:05:38.930> is<00:05:38.990> one<00:05:39.110> of<00:05:39.200> the<00:05:39.260> Four<00:05:39.440> Horsemen<00:05:39.800> of 00:05:39.820 --> 00:05:39.830 align:start position:0% that Envy is one of the Four Horsemen of 00:05:39.830 --> 00:05:43.080 align:start position:0% that Envy is one of the Four Horsemen of the<00:05:39.889> Apocalypse 00:05:43.080 --> 00:05:43.090 align:start position:0% 00:05:43.090 --> 00:05:44.700 align:start position:0% you<00:05:43.300> know<00:05:43.360> Katie<00:05:43.690> this<00:05:44.200> is<00:05:44.260> her<00:05:44.500> LinkedIn 00:05:44.700 --> 00:05:44.710 align:start position:0% you know Katie this is her LinkedIn 00:05:44.710 --> 00:05:47.970 align:start position:0% you know Katie this is her LinkedIn profile<00:05:45.250> and<00:05:45.660> I<00:05:46.660> think<00:05:47.560> so 00:05:47.970 --> 00:05:47.980 align:start position:0% profile and I think so 00:05:47.980 --> 00:05:49.770 align:start position:0% profile and I think so anything<00:05:48.760> out<00:05:49.090> of<00:05:49.150> the<00:05:49.300> ordinary<00:05:49.540> again 00:05:49.770 --> 00:05:49.780 align:start position:0% anything out of the ordinary again 00:05:49.780 --> 00:05:53.460 align:start position:0% anything out of the ordinary again anyone<00:05:50.620> know<00:05:50.770> what's<00:05:50.919> up<00:05:51.070> with<00:05:51.190> Katie<00:05:52.440> yes 00:05:53.460 --> 00:05:53.470 align:start position:0% anyone know what's up with Katie yes 00:05:53.470 --> 00:05:56.040 align:start position:0% anyone know what's up with Katie yes partial<00:05:54.340> credit<00:05:54.460> she<00:05:55.389> is<00:05:55.570> a<00:05:55.600> product<00:05:55.900> of 00:05:56.040 --> 00:05:56.050 align:start position:0% partial credit she is a product of 00:05:56.050 --> 00:05:57.390 align:start position:0% partial credit she is a product of machine<00:05:56.380> learning<00:05:56.560> but<00:05:56.889> what<00:05:57.010> you<00:05:57.130> were<00:05:57.250> not 00:05:57.390 --> 00:05:57.400 align:start position:0% machine learning but what you were not 00:05:57.400 --> 00:05:59.940 align:start position:0% machine learning but what you were not gonna<00:05:57.550> get<00:05:57.790> is<00:05:58.120> that<00:05:58.840> she<00:05:59.080> was<00:05:59.200> also<00:05:59.350> designed 00:05:59.940 --> 00:05:59.950 align:start position:0% gonna get is that she was also designed 00:05:59.950 --> 00:06:01.890 align:start position:0% gonna get is that she was also designed by<00:06:00.130> a<00:06:00.220> spy<00:06:00.669> Russian<00:06:01.120> spy<00:06:01.419> and<00:06:01.630> wanted<00:06:01.870> to 00:06:01.890 --> 00:06:01.900 align:start position:0% by a spy Russian spy and wanted to 00:06:01.900 --> 00:06:03.960 align:start position:0% by a spy Russian spy and wanted to recruit<00:06:02.200> informants<00:06:02.770> in<00:06:02.800> Washington<00:06:03.250> for 00:06:03.960 --> 00:06:03.970 align:start position:0% recruit informants in Washington for 00:06:03.970 --> 00:06:06.450 align:start position:0% recruit informants in Washington for LinkedIn<00:06:04.360> and<00:06:04.840> this<00:06:05.230> is<00:06:05.350> also<00:06:05.590> done<00:06:05.770> by<00:06:06.280> the 00:06:06.450 --> 00:06:06.460 align:start position:0% LinkedIn and this is also done by the 00:06:06.460 --> 00:06:09.600 align:start position:0% LinkedIn and this is also done by the Chinese<00:06:06.850> allegedly<00:06:07.270> as<00:06:07.450> well<00:06:08.280> this<00:06:09.280> is<00:06:09.370> a<00:06:09.400> fun 00:06:09.600 --> 00:06:09.610 align:start position:0% Chinese allegedly as well this is a fun 00:06:09.610 --> 00:06:12.600 align:start position:0% Chinese allegedly as well this is a fun one<00:06:09.880> so<00:06:10.240> hooba<00:06:10.600> grannies<00:06:11.290> in<00:06:12.100> running<00:06:12.400> shoes 00:06:12.600 --> 00:06:12.610 align:start position:0% one so hooba grannies in running shoes 00:06:12.610 --> 00:06:13.950 align:start position:0% one so hooba grannies in running shoes at<00:06:12.820> delivering<00:06:13.180> ramen<00:06:13.510> food<00:06:13.660> we're<00:06:13.840> right 00:06:13.950 --> 00:06:13.960 align:start position:0% at delivering ramen food we're right 00:06:13.960 --> 00:06:18.120 align:start position:0% at delivering ramen food we're right here<00:06:14.139> in<00:06:14.230> Japan<00:06:14.560> and<00:06:16.800> and<00:06:17.800> then<00:06:17.950> how<00:06:18.070> you 00:06:18.120 --> 00:06:18.130 align:start position:0% here in Japan and and then how you 00:06:18.130 --> 00:06:19.920 align:start position:0% here in Japan and and then how you choose<00:06:18.370> radicalized<00:06:18.880> Brazil<00:06:19.300> so<00:06:19.540> these<00:06:19.750> are 00:06:19.920 --> 00:06:19.930 align:start position:0% choose radicalized Brazil so these are 00:06:19.930 --> 00:06:21.420 align:start position:0% choose radicalized Brazil so these are two<00:06:20.050> times<00:06:20.320> investigators<00:06:20.979> that<00:06:21.100> went<00:06:21.280> down 00:06:21.420 --> 00:06:21.430 align:start position:0% two times investigators that went down 00:06:21.430 --> 00:06:23.700 align:start position:0% two times investigators that went down to<00:06:21.580> Brazil<00:06:21.870> in<00:06:22.870> order<00:06:22.990> to<00:06:23.169> understand<00:06:23.560> what's 00:06:23.700 --> 00:06:23.710 align:start position:0% to Brazil in order to understand what's 00:06:23.710 --> 00:06:25.590 align:start position:0% to Brazil in order to understand what's happening<00:06:24.010> down<00:06:24.190> there<00:06:24.430> and<00:06:24.669> they<00:06:25.000> observe 00:06:25.590 --> 00:06:25.600 align:start position:0% happening down there and they observe 00:06:25.600 --> 00:06:26.760 align:start position:0% happening down there and they observe but<00:06:25.840> they<00:06:25.960> believe<00:06:26.260> they've<00:06:26.500> got<00:06:26.650> the 00:06:26.760 --> 00:06:26.770 align:start position:0% but they believe they've got the 00:06:26.770 --> 00:06:28.700 align:start position:0% but they believe they've got the evidence<00:06:26.800> they<00:06:27.520> publish<00:06:27.820> this<00:06:27.940> evidence 00:06:28.700 --> 00:06:28.710 align:start position:0% evidence they publish this evidence 00:06:28.710 --> 00:06:31.500 align:start position:0% evidence they publish this evidence observing<00:06:29.710> that<00:06:29.919> YouTube's<00:06:30.910> recommendation 00:06:31.500 --> 00:06:31.510 align:start position:0% observing that YouTube's recommendation 00:06:31.510 --> 00:06:33.719 align:start position:0% observing that YouTube's recommendation engine<00:06:31.840> led<00:06:32.620> to<00:06:32.770> the<00:06:32.860> rise<00:06:33.040> in<00:06:33.070> popularity<00:06:33.550> of 00:06:33.719 --> 00:06:33.729 align:start position:0% engine led to the rise in popularity of 00:06:33.729 --> 00:06:34.590 align:start position:0% engine led to the rise in popularity of visible<00:06:34.180> Senado 00:06:34.590 --> 00:06:34.600 align:start position:0% visible Senado 00:06:34.600 --> 00:06:38.280 align:start position:0% visible Senado and<00:06:34.750> led<00:06:35.229> to<00:06:35.350> his<00:06:35.470> election<00:06:35.740> subsequently<00:06:37.290> so 00:06:38.280 --> 00:06:38.290 align:start position:0% and led to his election subsequently so 00:06:38.290 --> 00:06:41.460 align:start position:0% and led to his election subsequently so oh<00:06:38.979> yeah<00:06:39.430> this<00:06:40.389> is<00:06:40.510> really<00:06:40.750> something<00:06:40.990> so<00:06:41.260> in 00:06:41.460 --> 00:06:41.470 align:start position:0% oh yeah this is really something so in 00:06:41.470 --> 00:06:42.810 align:start position:0% oh yeah this is really something so in this<00:06:41.620> article<00:06:41.889> there's<00:06:42.220> as<00:06:42.340> opposed<00:06:42.610> to<00:06:42.729> by 00:06:42.810 --> 00:06:42.820 align:start position:0% this article there's as opposed to by 00:06:42.820 --> 00:06:44.370 align:start position:0% this article there's as opposed to by the<00:06:42.880> name<00:06:42.970> of<00:06:43.150> Edward<00:06:43.450> Theodore<00:06:43.810> chief<00:06:44.050> and<00:06:44.290> he 00:06:44.370 --> 00:06:44.380 align:start position:0% the name of Edward Theodore chief and he 00:06:44.380 --> 00:06:47.100 align:start position:0% the name of Edward Theodore chief and he says<00:06:44.620> we<00:06:45.370> have<00:06:45.400> something<00:06:46.000> here<00:06:46.240> that<00:06:46.600> we<00:06:46.960> call 00:06:47.100 --> 00:06:47.110 align:start position:0% says we have something here that we call 00:06:47.110 --> 00:06:49.890 align:start position:0% says we have something here that we call the<00:06:47.260> dictatorship<00:06:47.890> of<00:06:48.070> the<00:06:48.130> like<00:06:48.580> reality<00:06:49.570> is 00:06:49.890 --> 00:06:49.900 align:start position:0% the dictatorship of the like reality is 00:06:49.900 --> 00:06:51.960 align:start position:0% the dictatorship of the like reality is saying<00:06:50.200> is<00:06:50.800> shaped<00:06:51.100> by<00:06:51.190> whatever<00:06:51.460> message 00:06:51.960 --> 00:06:51.970 align:start position:0% saying is shaped by whatever message 00:06:51.970 --> 00:06:55.140 align:start position:0% saying is shaped by whatever message goes<00:06:52.180> most<00:06:52.479> viral<00:06:53.820> so<00:06:54.820> we're<00:06:55.060> probably 00:06:55.140 --> 00:06:55.150 align:start position:0% goes most viral so we're probably 00:06:55.150 --> 00:06:56.520 align:start position:0% goes most viral so we're probably thinking<00:06:55.630> what<00:06:55.780> the<00:06:55.900> hell<00:06:56.050> is<00:06:56.169> going<00:06:56.470> on 00:06:56.520 --> 00:06:56.530 align:start position:0% thinking what the hell is going on 00:06:56.530 --> 00:06:57.990 align:start position:0% thinking what the hell is going on because<00:06:57.039> no<00:06:57.280> one<00:06:57.430> explicitly<00:06:57.820> designed 00:06:57.990 --> 00:06:58.000 align:start position:0% because no one explicitly designed 00:06:58.000 --> 00:07:00.000 align:start position:0% because no one explicitly designed Facebook<00:06:58.600> to<00:06:58.720> incite<00:06:59.020> violence<00:06:59.260> or<00:06:59.620> YouTube 00:07:00.000 --> 00:07:00.010 align:start position:0% Facebook to incite violence or YouTube 00:07:00.010 --> 00:07:02.130 align:start position:0% Facebook to incite violence or YouTube to<00:07:00.160> radicalize<00:07:00.580> Brazilians<00:07:01.210> or<00:07:01.390> Airbnb<00:07:01.720> to 00:07:02.130 --> 00:07:02.140 align:start position:0% to radicalize Brazilians or Airbnb to 00:07:02.140 --> 00:07:03.779 align:start position:0% to radicalize Brazilians or Airbnb to reshape<00:07:02.440> affordability<00:07:02.950> in<00:07:03.250> cities<00:07:03.669> all 00:07:03.779 --> 00:07:03.789 align:start position:0% reshape affordability in cities all 00:07:03.789 --> 00:07:05.790 align:start position:0% reshape affordability in cities all around<00:07:03.910> the<00:07:04.120> world<00:07:04.330> all<00:07:04.600> the<00:07:05.140> Linkedin<00:07:05.560> to<00:07:05.680> be 00:07:05.790 --> 00:07:05.800 align:start position:0% around the world all the Linkedin to be 00:07:05.800 --> 00:07:07.950 align:start position:0% around the world all the Linkedin to be used<00:07:06.010> by<00:07:06.220> recruit<00:07:06.970> informants<00:07:07.479> for<00:07:07.630> foreign 00:07:07.950 --> 00:07:07.960 align:start position:0% used by recruit informants for foreign 00:07:07.960 --> 00:07:11.400 align:start position:0% used by recruit informants for foreign intelligence<00:07:08.500> authorities<00:07:09.990> and<00:07:10.990> I<00:07:11.050> think<00:07:11.320> I 00:07:11.400 --> 00:07:11.410 align:start position:0% intelligence authorities and I think I 00:07:11.410 --> 00:07:12.659 align:start position:0% intelligence authorities and I think I figured<00:07:11.680> this<00:07:11.800> out<00:07:11.979> I<00:07:12.039> think<00:07:12.190> it's<00:07:12.370> the<00:07:12.460> root 00:07:12.659 --> 00:07:12.669 align:start position:0% figured this out I think it's the root 00:07:12.669 --> 00:07:15.719 align:start position:0% figured this out I think it's the root cause<00:07:13.110> is<00:07:14.110> the<00:07:14.350> Silicon<00:07:14.860> Valley<00:07:14.889> formulas 00:07:15.719 --> 00:07:15.729 align:start position:0% cause is the Silicon Valley formulas 00:07:15.729 --> 00:07:17.310 align:start position:0% cause is the Silicon Valley formulas pretty<00:07:16.300> simple<00:07:16.600> I'm<00:07:16.690> sure<00:07:16.810> you<00:07:16.930> will<00:07:17.050> know<00:07:17.169> it 00:07:17.310 --> 00:07:17.320 align:start position:0% pretty simple I'm sure you will know it 00:07:17.320 --> 00:07:20.159 align:start position:0% pretty simple I'm sure you will know it I<00:07:17.500> basically<00:07:18.250> take<00:07:18.550> one<00:07:18.940> young<00:07:19.419> self-assured 00:07:20.159 --> 00:07:20.169 align:start position:0% I basically take one young self-assured 00:07:20.169 --> 00:07:22.890 align:start position:0% I basically take one young self-assured male<00:07:20.410> white<00:07:21.190> man<00:07:21.400> give<00:07:22.330> him<00:07:22.419> a<00:07:22.450> bunch<00:07:22.600> of<00:07:22.660> cash 00:07:22.890 --> 00:07:22.900 align:start position:0% male white man give him a bunch of cash 00:07:22.900 --> 00:07:24.810 align:start position:0% male white man give him a bunch of cash and<00:07:23.229> they<00:07:23.680> change<00:07:24.160> the<00:07:24.310> world<00:07:24.520> and<00:07:24.729> they 00:07:24.810 --> 00:07:24.820 align:start position:0% and they change the world and they 00:07:24.820 --> 00:07:27.240 align:start position:0% and they change the world and they impose<00:07:25.150> themselves<00:07:25.419> on<00:07:25.780> the<00:07:26.590> planet<00:07:26.950> to<00:07:27.100> make 00:07:27.240 --> 00:07:27.250 align:start position:0% impose themselves on the planet to make 00:07:27.250 --> 00:07:31.710 align:start position:0% impose themselves on the planet to make us<00:07:27.370> better<00:07:27.550> right<00:07:29.729> the<00:07:30.729> issue<00:07:31.270> with<00:07:31.510> this<00:07:31.660> is 00:07:31.710 --> 00:07:31.720 align:start position:0% us better right the issue with this is 00:07:31.720 --> 00:07:34.770 align:start position:0% us better right the issue with this is that<00:07:32.039> is<00:07:33.039> essentially<00:07:33.669> scale 00:07:34.770 --> 00:07:34.780 align:start position:0% that is essentially scale 00:07:34.780 --> 00:07:36.540 align:start position:0% that is essentially scale it's<00:07:35.139> Silicon<00:07:35.470> Valley's<00:07:35.710> obsession<00:07:36.190> and<00:07:36.400> it's 00:07:36.540 --> 00:07:36.550 align:start position:0% it's Silicon Valley's obsession and it's 00:07:36.550 --> 00:07:38.659 align:start position:0% it's Silicon Valley's obsession and it's tied<00:07:36.729> to<00:07:36.760> the<00:07:36.910> VC<00:07:37.210> model<00:07:37.600> and<00:07:37.900> the<00:07:37.960> actual 00:07:38.659 --> 00:07:38.669 align:start position:0% tied to the VC model and the actual 00:07:38.669 --> 00:07:42.050 align:start position:0% tied to the VC model and the actual the<00:07:39.669> pallid<00:07:40.120> lower<00:07:40.330> returns<00:07:40.780> around<00:07:41.770> how<00:07:41.889> the 00:07:42.050 --> 00:07:42.060 align:start position:0% the pallid lower returns around how the 00:07:42.060 --> 00:07:44.430 align:start position:0% the pallid lower returns around how the these<00:07:43.060> BC<00:07:43.389> business<00:07:43.690> ones<00:07:43.870> make<00:07:44.110> their<00:07:44.260> money 00:07:44.430 --> 00:07:44.440 align:start position:0% these BC business ones make their money 00:07:44.440 --> 00:07:47.250 align:start position:0% these BC business ones make their money and<00:07:44.889> if<00:07:45.490> she<00:07:45.610> was<00:07:45.729> scaled<00:07:46.030> inherently<00:07:46.540> is<00:07:46.810> that 00:07:47.250 --> 00:07:47.260 align:start position:0% and if she was scaled inherently is that 00:07:47.260 --> 00:07:48.990 align:start position:0% and if she was scaled inherently is that at<00:07:47.380> least<00:07:47.470> to<00:07:47.680> complexity<00:07:48.190> now<00:07:48.550> complex 00:07:48.990 --> 00:07:49.000 align:start position:0% at least to complexity now complex 00:07:49.000 --> 00:07:52.230 align:start position:0% at least to complexity now complex systems<00:07:50.010> complex<00:07:51.010> systems<00:07:51.490> are<00:07:51.669> those<00:07:51.850> where 00:07:52.230 --> 00:07:52.240 align:start position:0% systems complex systems are those where 00:07:52.240 --> 00:07:54.060 align:start position:0% systems complex systems are those where a<00:07:52.630> system<00:07:53.020> is<00:07:53.260> more<00:07:53.380> than<00:07:53.530> the<00:07:53.650> sum<00:07:53.800> of<00:07:53.830> its 00:07:54.060 --> 00:07:54.070 align:start position:0% a system is more than the sum of its 00:07:54.070 --> 00:07:58.469 align:start position:0% a system is more than the sum of its parts<00:07:55.139> and<00:07:56.460> effectively<00:07:57.460> the<00:07:57.550> issue<00:07:57.699> here<00:07:58.090> is 00:07:58.469 --> 00:07:58.479 align:start position:0% parts and effectively the issue here is 00:07:58.479 --> 00:08:00.540 align:start position:0% parts and effectively the issue here is that<00:07:58.720> we<00:07:59.560> can<00:07:59.860> actually<00:08:00.100> predict<00:08:00.400> their 00:08:00.540 --> 00:08:00.550 align:start position:0% that we can actually predict their 00:08:00.550 --> 00:08:02.700 align:start position:0% that we can actually predict their behavior<00:08:00.639> so<00:08:01.060> a<00:08:01.180> complex<00:08:01.449> system<00:08:01.810> is<00:08:02.229> one<00:08:02.500> we 00:08:02.700 --> 00:08:02.710 align:start position:0% behavior so a complex system is one we 00:08:02.710 --> 00:08:04.710 align:start position:0% behavior so a complex system is one we count<00:08:02.889> we<00:08:03.070> do<00:08:03.160> we<00:08:03.340> simply<00:08:03.669> cannot<00:08:04.120> map<00:08:04.449> or 00:08:04.710 --> 00:08:04.720 align:start position:0% count we do we simply cannot map or 00:08:04.720 --> 00:08:06.659 align:start position:0% count we do we simply cannot map or model<00:08:05.139> all<00:08:05.530> the<00:08:05.740> different<00:08:06.010> interactions<00:08:06.190> all 00:08:06.659 --> 00:08:06.669 align:start position:0% model all the different interactions all 00:08:06.669 --> 00:08:08.010 align:start position:0% model all the different interactions all different<00:08:07.000> elements<00:08:07.330> of<00:08:07.419> that<00:08:07.479> system<00:08:07.870> and 00:08:08.010 --> 00:08:08.020 align:start position:0% different elements of that system and 00:08:08.020 --> 00:08:09.360 align:start position:0% different elements of that system and therefore<00:08:08.139> they<00:08:08.380> producing<00:08:08.860> the<00:08:08.949> emergent 00:08:09.360 --> 00:08:09.370 align:start position:0% therefore they producing the emergent 00:08:09.370 --> 00:08:11.219 align:start position:0% therefore they producing the emergent effects<00:08:09.910> that<00:08:10.090> I<00:08:10.120> showed<00:08:10.389> you<00:08:10.570> which<00:08:11.050> is 00:08:11.219 --> 00:08:11.229 align:start position:0% effects that I showed you which is 00:08:11.229 --> 00:08:12.930 align:start position:0% effects that I showed you which is exactly<00:08:11.680> the<00:08:12.039> problem 00:08:12.930 --> 00:08:12.940 align:start position:0% exactly the problem 00:08:12.940 --> 00:08:15.750 align:start position:0% exactly the problem emergence<00:08:13.720> is<00:08:13.960> a<00:08:14.110> classical<00:08:14.680> element<00:08:15.580> or 00:08:15.750 --> 00:08:15.760 align:start position:0% emergence is a classical element or 00:08:15.760 --> 00:08:17.250 align:start position:0% emergence is a classical element or classical<00:08:16.120> property<00:08:16.539> or<00:08:16.660> output<00:08:17.050> of<00:08:17.139> any 00:08:17.250 --> 00:08:17.260 align:start position:0% classical property or output of any 00:08:17.260 --> 00:08:19.110 align:start position:0% classical property or output of any complex<00:08:17.590> system<00:08:18.100> that<00:08:18.130> basically<00:08:18.550> says<00:08:18.880> it's 00:08:19.110 --> 00:08:19.120 align:start position:0% complex system that basically says it's 00:08:19.120 --> 00:08:21.689 align:start position:0% complex system that basically says it's stuff<00:08:19.330> that<00:08:19.360> you<00:08:19.660> cannot<00:08:20.620> possibly<00:08:21.520> have 00:08:21.689 --> 00:08:21.699 align:start position:0% stuff that you cannot possibly have 00:08:21.699 --> 00:08:24.420 align:start position:0% stuff that you cannot possibly have imagined<00:08:22.150> with<00:08:22.750> sort<00:08:23.740> of<00:08:23.770> manifesting<00:08:24.280> from 00:08:24.420 --> 00:08:24.430 align:start position:0% imagined with sort of manifesting from 00:08:24.430 --> 00:08:27.300 align:start position:0% imagined with sort of manifesting from these<00:08:24.580> things<00:08:24.789> oh<00:08:25.560> yeah<00:08:26.560> so<00:08:26.800> essentially<00:08:27.070> one 00:08:27.300 --> 00:08:27.310 align:start position:0% these things oh yeah so essentially one 00:08:27.310 --> 00:08:30.210 align:start position:0% these things oh yeah so essentially one other<00:08:27.490> way<00:08:27.610> to<00:08:27.639> reframe<00:08:28.510> this<00:08:28.690> is<00:08:29.100> the<00:08:30.100> in 00:08:30.210 --> 00:08:30.220 align:start position:0% other way to reframe this is the in 00:08:30.220 --> 00:08:36.360 align:start position:0% other way to reframe this is the in Malcolm's<00:08:30.669> famous<00:08:31.600> Withers<00:08:34.380> so<00:08:35.380> in<00:08:35.979> a<00:08:36.099> simple 00:08:36.360 --> 00:08:36.370 align:start position:0% Malcolm's famous Withers so in a simple 00:08:36.370 --> 00:08:38.250 align:start position:0% Malcolm's famous Withers so in a simple system<00:08:36.550> your<00:08:36.969> old<00:08:37.089> design<00:08:37.390> is<00:08:37.570> accepted<00:08:38.110> like 00:08:38.250 --> 00:08:38.260 align:start position:0% system your old design is accepted like 00:08:38.260 --> 00:08:40.709 align:start position:0% system your old design is accepted like five<00:08:38.589> of<00:08:38.770> you<00:08:38.909> this<00:08:39.909> is<00:08:40.000> simple<00:08:40.240> cause<00:08:40.479> and 00:08:40.709 --> 00:08:40.719 align:start position:0% five of you this is simple cause and 00:08:40.719 --> 00:08:42.659 align:start position:0% five of you this is simple cause and effect<00:08:41.110> right<00:08:41.409> you<00:08:41.650> have<00:08:41.800> a<00:08:41.830> like<00:08:42.070> button<00:08:42.370> and 00:08:42.659 --> 00:08:42.669 align:start position:0% effect right you have a like button and 00:08:42.669 --> 00:08:45.420 align:start position:0% effect right you have a like button and then<00:08:43.000> you<00:08:43.209> it's<00:08:43.719> tied<00:08:44.080> to<00:08:44.110> a<00:08:44.229> counter<00:08:44.680> and<00:08:44.709> it 00:08:45.420 --> 00:08:45.430 align:start position:0% then you it's tied to a counter and it 00:08:45.430 --> 00:08:47.210 align:start position:0% then you it's tied to a counter and it goes<00:08:45.580> up<00:08:45.850> and<00:08:46.000> you<00:08:46.089> feel<00:08:46.240> good<00:08:46.420> about<00:08:46.480> yourself 00:08:47.210 --> 00:08:47.220 align:start position:0% goes up and you feel good about yourself 00:08:47.220 --> 00:08:50.340 align:start position:0% goes up and you feel good about yourself the<00:08:48.220> complex<00:08:48.550> system<00:08:48.910> what<00:08:49.630> happens<00:08:49.930> is<00:08:50.110> that 00:08:50.340 --> 00:08:50.350 align:start position:0% the complex system what happens is that 00:08:50.350 --> 00:08:52.590 align:start position:0% the complex system what happens is that cause<00:08:51.010> might<00:08:51.339> still<00:08:51.580> be<00:08:51.700> tied<00:08:51.910> to<00:08:52.060> effect<00:08:52.420> but 00:08:52.590 --> 00:08:52.600 align:start position:0% cause might still be tied to effect but 00:08:52.600 --> 00:08:54.000 align:start position:0% cause might still be tied to effect but then<00:08:52.690> that<00:08:52.839> effect<00:08:53.200> might<00:08:53.380> be<00:08:53.500> tied<00:08:53.709> to<00:08:53.860> other 00:08:54.000 --> 00:08:54.010 align:start position:0% then that effect might be tied to other 00:08:54.010 --> 00:08:55.680 align:start position:0% then that effect might be tied to other effects<00:08:54.339> as<00:08:54.520> well<00:08:54.670> see<00:08:54.970> if<00:08:55.029> the<00:08:55.150> second<00:08:55.570> and 00:08:55.680 --> 00:08:55.690 align:start position:0% effects as well see if the second and 00:08:55.690 --> 00:08:57.120 align:start position:0% effects as well see if the second and third<00:08:55.810> and<00:08:55.990> fourth<00:08:56.140> order<00:08:56.380> effects<00:08:56.770> that<00:08:56.950> lead 00:08:57.120 --> 00:08:57.130 align:start position:0% third and fourth order effects that lead 00:08:57.130 --> 00:08:58.740 align:start position:0% third and fourth order effects that lead to<00:08:57.279> these<00:08:57.400> some<00:08:57.610> of<00:08:57.640> the<00:08:57.760> examples<00:08:58.540> that<00:08:58.600> I 00:08:58.740 --> 00:08:58.750 align:start position:0% to these some of the examples that I 00:08:58.750 --> 00:09:02.180 align:start position:0% to these some of the examples that I showed<00:08:58.779> you<00:08:58.990> earlier<00:08:59.110> in<00:09:00.010> the<00:09:00.130> talk<00:09:00.370> and<00:09:01.240> so 00:09:02.180 --> 00:09:02.190 align:start position:0% showed you earlier in the talk and so 00:09:02.190 --> 00:09:04.650 align:start position:0% showed you earlier in the talk and so yeah<00:09:03.190> the<00:09:03.310> fundamental<00:09:03.730> problem<00:09:04.330> we<00:09:04.480> have 00:09:04.650 --> 00:09:04.660 align:start position:0% yeah the fundamental problem we have 00:09:04.660 --> 00:09:06.870 align:start position:0% yeah the fundamental problem we have here<00:09:04.870> is<00:09:04.930> that<00:09:04.959> we<00:09:05.110> can't<00:09:05.290> fully<00:09:05.650> know<00:09:05.890> all<00:09:06.640> the 00:09:06.870 --> 00:09:06.880 align:start position:0% here is that we can't fully know all the 00:09:06.880 --> 00:09:08.810 align:start position:0% here is that we can't fully know all the unintended<00:09:07.029> effects<00:09:07.720> about<00:09:07.959> design<00:09:08.290> choices 00:09:08.810 --> 00:09:08.820 align:start position:0% unintended effects about design choices 00:09:08.820 --> 00:09:11.880 align:start position:0% unintended effects about design choices in<00:09:09.820> a<00:09:09.910> complex<00:09:10.209> system<00:09:10.420> a<00:09:10.779> single<00:09:11.140> cause<00:09:11.350> might 00:09:11.880 --> 00:09:11.890 align:start position:0% in a complex system a single cause might 00:09:11.890 --> 00:09:15.570 align:start position:0% in a complex system a single cause might have<00:09:12.070> any<00:09:12.279> kind<00:09:12.550> of<00:09:12.670> effect<00:09:14.070> for<00:09:15.070> an<00:09:15.160> example 00:09:15.570 --> 00:09:15.580 align:start position:0% have any kind of effect for an example 00:09:15.580 --> 00:09:17.280 align:start position:0% have any kind of effect for an example if<00:09:15.670> this<00:09:15.790> is<00:09:15.910> tied<00:09:16.120> to<00:09:16.240> a<00:09:16.270> counter<00:09:16.690> in<00:09:16.900> a<00:09:17.020> simple 00:09:17.280 --> 00:09:17.290 align:start position:0% if this is tied to a counter in a simple 00:09:17.290 --> 00:09:19.740 align:start position:0% if this is tied to a counter in a simple system<00:09:17.440> I<00:09:17.770> mean<00:09:18.010> it's<00:09:18.370> not<00:09:18.459> a<00:09:18.520> very<00:09:18.760> it's 00:09:19.740 --> 00:09:19.750 align:start position:0% system I mean it's not a very it's 00:09:19.750 --> 00:09:22.380 align:start position:0% system I mean it's not a very it's simple<00:09:20.080> it<00:09:20.230> cannot<00:09:20.440> be<00:09:20.620> manipulated<00:09:21.370> to<00:09:22.270> any 00:09:22.380 --> 00:09:22.390 align:start position:0% simple it cannot be manipulated to any 00:09:22.390 --> 00:09:24.990 align:start position:0% simple it cannot be manipulated to any great<00:09:22.600> degree<00:09:22.750> that<00:09:23.350> new<00:09:23.589> feed<00:09:23.860> if<00:09:24.550> the<00:09:24.790> like 00:09:24.990 --> 00:09:25.000 align:start position:0% great degree that new feed if the like 00:09:25.000 --> 00:09:26.760 align:start position:0% great degree that new feed if the like button<00:09:25.330> is<00:09:25.660> tied<00:09:26.110> to<00:09:26.470> a<00:09:26.500> recommendation 00:09:26.760 --> 00:09:26.770 align:start position:0% button is tied to a recommendation 00:09:26.770 --> 00:09:29.340 align:start position:0% button is tied to a recommendation engine<00:09:27.580> that<00:09:27.880> is<00:09:28.000> built<00:09:28.300> by<00:09:28.630> a<00:09:28.660> company<00:09:29.110> that 00:09:29.340 --> 00:09:29.350 align:start position:0% engine that is built by a company that 00:09:29.350 --> 00:09:30.930 align:start position:0% engine that is built by a company that has<00:09:29.470> designed<00:09:29.830> a<00:09:29.980> business<00:09:30.279> model<00:09:30.430> to 00:09:30.930 --> 00:09:30.940 align:start position:0% has designed a business model to 00:09:30.940 --> 00:09:32.820 align:start position:0% has designed a business model to incentivize<00:09:31.480> time<00:09:31.750> on<00:09:31.930> site<00:09:32.140> in<00:09:32.410> order<00:09:32.560> to 00:09:32.820 --> 00:09:32.830 align:start position:0% incentivize time on site in order to 00:09:32.830 --> 00:09:35.820 align:start position:0% incentivize time on site in order to sell<00:09:33.070> ad<00:09:33.310> inventory<00:09:33.550> all<00:09:34.540> of<00:09:35.020> those<00:09:35.200> design 00:09:35.820 --> 00:09:35.830 align:start position:0% sell ad inventory all of those design 00:09:35.830 --> 00:09:39.030 align:start position:0% sell ad inventory all of those design elements<00:09:36.480> lead<00:09:37.480> to<00:09:37.810> some<00:09:38.410> of<00:09:38.440> the<00:09:38.560> examples<00:09:38.620> I 00:09:39.030 --> 00:09:39.040 align:start position:0% elements lead to some of the examples I 00:09:39.040 --> 00:09:41.250 align:start position:0% elements lead to some of the examples I showed<00:09:39.220> you<00:09:39.310> before<00:09:39.660> radicalization<00:09:40.660> of 00:09:41.250 --> 00:09:41.260 align:start position:0% showed you before radicalization of 00:09:41.260 --> 00:09:42.450 align:start position:0% showed you before radicalization of people 00:09:42.450 --> 00:09:42.460 align:start position:0% people 00:09:42.460 --> 00:09:44.460 align:start position:0% people distributing<00:09:43.240> propaganda<00:09:43.870> and<00:09:44.020> so<00:09:44.140> on<00:09:44.230> and<00:09:44.350> so 00:09:44.460 --> 00:09:44.470 align:start position:0% distributing propaganda and so on and so 00:09:44.470 --> 00:09:46.260 align:start position:0% distributing propaganda and so on and so forth<00:09:44.770> so<00:09:45.010> that<00:09:45.040> are<00:09:45.310> used<00:09:45.460> by<00:09:45.550> actors<00:09:45.910> outside 00:09:46.260 --> 00:09:46.270 align:start position:0% forth so that are used by actors outside 00:09:46.270 --> 00:09:48.300 align:start position:0% forth so that are used by actors outside the<00:09:46.480> system<00:09:46.630> in<00:09:47.110> politics<00:09:47.770> and<00:09:47.890> culture<00:09:48.190> etc 00:09:48.300 --> 00:09:48.310 align:start position:0% the system in politics and culture etc 00:09:48.310 --> 00:09:52.440 align:start position:0% the system in politics and culture etc in<00:09:48.790> ways<00:09:48.970> that<00:09:49.210> were<00:09:49.270> never<00:09:49.450> intended<00:09:51.060> so<00:09:52.060> it 00:09:52.440 --> 00:09:52.450 align:start position:0% in ways that were never intended so it 00:09:52.450 --> 00:09:57.210 align:start position:0% in ways that were never intended so it is<00:09:52.750> it<00:09:52.870> or<00:09:52.990> read<00:09:53.140> this<00:09:53.230> book<00:09:54.270> and<00:09:55.270> no<00:09:56.220> it's 00:09:57.210 --> 00:09:57.220 align:start position:0% is it or read this book and no it's 00:09:57.220 --> 00:10:02.220 align:start position:0% is it or read this book and no it's really<00:09:57.460> good<00:09:57.900> okay<00:09:58.920> so<00:10:00.360> yes<00:10:01.360> I'm<00:10:01.810> James<00:10:02.080> Brown 00:10:02.220 --> 00:10:02.230 align:start position:0% really good okay so yes I'm James Brown 00:10:02.230 --> 00:10:05.010 align:start position:0% really good okay so yes I'm James Brown oh<00:10:02.350> he's<00:10:03.100> written<00:10:03.400> a<00:10:03.550> bunch<00:10:03.640> of<00:10:03.790> essays<00:10:04.020> around 00:10:05.010 --> 00:10:05.020 align:start position:0% oh he's written a bunch of essays around 00:10:05.020 --> 00:10:07.250 align:start position:0% oh he's written a bunch of essays around sort<00:10:05.650> of<00:10:05.710> this<00:10:05.830> concept<00:10:06.520> of<00:10:06.610> the<00:10:06.730> new<00:10:06.820> Dark<00:10:07.030> Age 00:10:07.250 --> 00:10:07.260 align:start position:0% sort of this concept of the new Dark Age 00:10:07.260 --> 00:10:09.510 align:start position:0% sort of this concept of the new Dark Age and<00:10:08.260> then<00:10:08.350> he<00:10:08.410> published<00:10:08.680> this<00:10:08.800> book<00:10:08.860> that 00:10:09.510 --> 00:10:09.520 align:start position:0% and then he published this book that 00:10:09.520 --> 00:10:11.130 align:start position:0% and then he published this book that came<00:10:09.670> out<00:10:09.850> of<00:10:09.880> the<00:10:10.060> start<00:10:10.330> of<00:10:10.420> this<00:10:10.660> year<00:10:10.900> maybe 00:10:11.130 --> 00:10:11.140 align:start position:0% came out of the start of this year maybe 00:10:11.140 --> 00:10:13.230 align:start position:0% came out of the start of this year maybe the<00:10:11.290> blast<00:10:11.620> but<00:10:11.860> he<00:10:11.950> essentially<00:10:12.160> says<00:10:12.490> what 00:10:13.230 --> 00:10:13.240 align:start position:0% the blast but he essentially says what 00:10:13.240 --> 00:10:16.770 align:start position:0% the blast but he essentially says what is<00:10:13.390> needed<00:10:13.690> is<00:10:14.170> not<00:10:14.260> new<00:10:14.740> technology<00:10:15.450> but<00:10:16.450> new 00:10:16.770 --> 00:10:16.780 align:start position:0% is needed is not new technology but new 00:10:16.780 --> 00:10:18.900 align:start position:0% is needed is not new technology but new metaphors<00:10:17.320> a<00:10:17.680> metal<00:10:18.100> language<00:10:18.520> for 00:10:18.900 --> 00:10:18.910 align:start position:0% metaphors a metal language for 00:10:18.910 --> 00:10:20.760 align:start position:0% metaphors a metal language for describing<00:10:19.180> the<00:10:19.540> world<00:10:19.780> and<00:10:20.020> complex<00:10:20.320> systems 00:10:20.760 --> 00:10:20.770 align:start position:0% describing the world and complex systems 00:10:20.770 --> 00:10:23.100 align:start position:0% describing the world and complex systems of<00:10:20.950> reward<00:10:21.220> a<00:10:21.490> new<00:10:22.060> shorthand<00:10:22.570> is<00:10:22.690> required 00:10:23.100 --> 00:10:23.110 align:start position:0% of reward a new shorthand is required 00:10:23.110 --> 00:10:25.590 align:start position:0% of reward a new shorthand is required one<00:10:23.830> that<00:10:24.190> simultaneously<00:10:24.640> acknowledges<00:10:25.480> and 00:10:25.590 --> 00:10:25.600 align:start position:0% one that simultaneously acknowledges and 00:10:25.600 --> 00:10:27.480 align:start position:0% one that simultaneously acknowledges and addresses<00:10:26.050> the<00:10:26.080> reality<00:10:26.620> of<00:10:26.650> the<00:10:26.800> world<00:10:27.040> in 00:10:27.480 --> 00:10:27.490 align:start position:0% addresses the reality of the world in 00:10:27.490 --> 00:10:29.670 align:start position:0% addresses the reality of the world in which<00:10:27.610> people<00:10:27.870> politics<00:10:28.870> culture<00:10:29.410> and 00:10:29.670 --> 00:10:29.680 align:start position:0% which people politics culture and 00:10:29.680 --> 00:10:33.900 align:start position:0% which people politics culture and technology<00:10:30.670> are<00:10:31.030> utterly<00:10:31.360> enmeshed<00:10:32.820> so<00:10:33.820> what 00:10:33.900 --> 00:10:33.910 align:start position:0% technology are utterly enmeshed so what 00:10:33.910 --> 00:10:36.870 align:start position:0% technology are utterly enmeshed so what I'm<00:10:34.030> proposing<00:10:34.320> if<00:10:35.320> you<00:10:35.470> will<00:10:35.680> is<00:10:36.550> that<00:10:36.760> we 00:10:36.870 --> 00:10:36.880 align:start position:0% I'm proposing if you will is that we 00:10:36.880 --> 00:10:39.210 align:start position:0% I'm proposing if you will is that we need<00:10:37.000> some<00:10:37.150> kind<00:10:37.360> of<00:10:37.450> third<00:10:37.690> layer<00:10:37.990> the<00:10:38.440> 90s<00:10:39.160> in 00:10:39.210 --> 00:10:39.220 align:start position:0% need some kind of third layer the 90s in 00:10:39.220 --> 00:10:41.580 align:start position:0% need some kind of third layer the 90s in the<00:10:39.250> early<00:10:39.460> 2000s<00:10:40.180> what<00:10:40.990> was<00:10:41.110> around<00:10:41.320> in<00:10:41.440> those 00:10:41.580 --> 00:10:41.590 align:start position:0% the early 2000s what was around in those 00:10:41.590 --> 00:10:43.020 align:start position:0% the early 2000s what was around in those days<00:10:41.770> was<00:10:41.980> basically<00:10:42.250> all<00:10:42.400> there<00:10:42.550> was<00:10:42.670> was<00:10:42.730> UI 00:10:43.020 --> 00:10:43.030 align:start position:0% days was basically all there was was UI 00:10:43.030 --> 00:10:44.790 align:start position:0% days was basically all there was was UI need<00:10:43.570> UI<00:10:43.600> design<00:10:44.230> and<00:10:44.470> that<00:10:44.560> was<00:10:44.680> your 00:10:44.790 --> 00:10:44.800 align:start position:0% need UI design and that was your 00:10:44.800 --> 00:10:45.120 align:start position:0% need UI design and that was your thinking 00:10:45.120 --> 00:10:45.130 align:start position:0% thinking 00:10:45.130 --> 00:10:47.100 align:start position:0% thinking and<00:10:45.310> then<00:10:45.910> obviously<00:10:46.030> dawn<00:10:46.480> Norman<00:10:46.750> invented 00:10:47.100 --> 00:10:47.110 align:start position:0% and then obviously dawn Norman invented 00:10:47.110 --> 00:10:49.680 align:start position:0% and then obviously dawn Norman invented UX<00:10:47.410> in<00:10:47.710> this<00:10:47.980> applied<00:10:48.820> in<00:10:49.180> sort<00:10:49.570> of<00:10:49.600> a 00:10:49.680 --> 00:10:49.690 align:start position:0% UX in this applied in sort of a 00:10:49.690 --> 00:10:51.720 align:start position:0% UX in this applied in sort of a computing<00:10:50.050> context<00:10:50.470> in<00:10:50.590> the<00:10:50.650> mid<00:10:51.160> 90s<00:10:51.550> but<00:10:51.640> he 00:10:51.720 --> 00:10:51.730 align:start position:0% computing context in the mid 90s but he 00:10:51.730 --> 00:10:54.390 align:start position:0% computing context in the mid 90s but he didn't<00:10:51.940> find<00:10:52.060> its<00:10:52.210> way<00:10:52.420> into<00:10:53.260> web<00:10:53.800> design<00:10:54.130> as<00:10:54.310> a 00:10:54.390 --> 00:10:54.400 align:start position:0% didn't find its way into web design as a 00:10:54.400 --> 00:10:57.870 align:start position:0% didn't find its way into web design as a practice<00:10:54.790> until<00:10:55.380> sort<00:10:56.380> of<00:10:56.470> what<00:10:56.650> 2005<00:10:57.580> six 00:10:57.870 --> 00:10:57.880 align:start position:0% practice until sort of what 2005 six 00:10:57.880 --> 00:11:00.390 align:start position:0% practice until sort of what 2005 six seven<00:10:58.150> eight<00:10:58.240> so<00:10:58.600> on<00:10:58.660> and<00:10:59.200> basically<00:10:59.920> UX 00:11:00.390 --> 00:11:00.400 align:start position:0% seven eight so on and basically UX 00:11:00.400 --> 00:11:03.450 align:start position:0% seven eight so on and basically UX subsumed<00:11:00.820> UI<00:11:01.030> as<00:11:01.990> a<00:11:02.350> cohesive<00:11:02.830> collective 00:11:03.450 --> 00:11:03.460 align:start position:0% subsumed UI as a cohesive collective 00:11:03.460 --> 00:11:05.730 align:start position:0% subsumed UI as a cohesive collective practice<00:11:04.120> and<00:11:04.330> my<00:11:04.450> thought<00:11:04.750> is<00:11:05.020> that<00:11:05.050> a<00:11:05.260> third 00:11:05.730 --> 00:11:05.740 align:start position:0% practice and my thought is that a third 00:11:05.740 --> 00:11:09.570 align:start position:0% practice and my thought is that a third layer<00:11:06.010> is<00:11:06.310> going<00:11:07.060> to<00:11:07.470> subsea<00:11:08.470> wax<00:11:08.830> as<00:11:09.070> well<00:11:09.280> and 00:11:09.570 --> 00:11:09.580 align:start position:0% layer is going to subsea wax as well and 00:11:09.580 --> 00:11:11.310 align:start position:0% layer is going to subsea wax as well and it's<00:11:10.150> gonna<00:11:10.240> be<00:11:10.420> for<00:11:10.540> the<00:11:10.600> design<00:11:10.900> of<00:11:11.110> complex 00:11:11.310 --> 00:11:11.320 align:start position:0% it's gonna be for the design of complex 00:11:11.320 --> 00:11:14.550 align:start position:0% it's gonna be for the design of complex systems<00:11:11.860> were<00:11:11.950> adapting<00:11:12.570> complex<00:11:13.570> systems<00:11:13.930> so 00:11:14.550 --> 00:11:14.560 align:start position:0% systems were adapting complex systems so 00:11:14.560 --> 00:11:16.890 align:start position:0% systems were adapting complex systems so the<00:11:14.650> question<00:11:14.920> is<00:11:15.010> why<00:11:15.130> can<00:11:15.280> we<00:11:15.310> find<00:11:15.640> a<00:11:16.030> new 00:11:16.890 --> 00:11:16.900 align:start position:0% the question is why can we find a new 00:11:16.900 --> 00:11:19.200 align:start position:0% the question is why can we find a new design<00:11:17.260> language<00:11:17.290> and<00:11:18.100> what<00:11:18.250> have<00:11:18.370> really 00:11:19.200 --> 00:11:19.210 align:start position:0% design language and what have really 00:11:19.210 --> 00:11:20.700 align:start position:0% design language and what have really established<00:11:19.420> that<00:11:19.960> it's<00:11:20.110> not<00:11:20.260> a<00:11:20.290> process<00:11:20.500> of 00:11:20.700 --> 00:11:20.710 align:start position:0% established that it's not a process of 00:11:20.710 --> 00:11:22.680 align:start position:0% established that it's not a process of creation<00:11:21.040> but<00:11:21.370> revelation<00:11:21.790> we<00:11:22.390> don't<00:11:22.510> need<00:11:22.570> to 00:11:22.680 --> 00:11:22.690 align:start position:0% creation but revelation we don't need to 00:11:22.690 --> 00:11:24.810 align:start position:0% creation but revelation we don't need to invent<00:11:22.810> anything<00:11:23.290> new<00:11:23.470> everything<00:11:24.280> that<00:11:24.700> we 00:11:24.810 --> 00:11:24.820 align:start position:0% invent anything new everything that we 00:11:24.820 --> 00:11:26.730 align:start position:0% invent anything new everything that we need<00:11:25.060> is<00:11:25.270> wordy<00:11:25.660> has<00:11:26.080> already<00:11:26.290> been<00:11:26.410> explored 00:11:26.730 --> 00:11:26.740 align:start position:0% need is wordy has already been explored 00:11:26.740 --> 00:11:28.500 align:start position:0% need is wordy has already been explored has<00:11:27.010> been<00:11:27.160> published<00:11:27.550> of<00:11:27.850> his<00:11:28.150> being<00:11:28.300> talked 00:11:28.500 --> 00:11:28.510 align:start position:0% has been published of his being talked 00:11:28.510 --> 00:11:29.670 align:start position:0% has been published of his being talked about<00:11:28.750> and<00:11:28.960> exists<00:11:29.260> in<00:11:29.410> many<00:11:29.530> different 00:11:29.670 --> 00:11:29.680 align:start position:0% about and exists in many different 00:11:29.680 --> 00:11:33.450 align:start position:0% about and exists in many different disciplines<00:11:29.910> right<00:11:30.910> now<00:11:31.120> today<00:11:32.130> one<00:11:33.130> example 00:11:33.450 --> 00:11:33.460 align:start position:0% disciplines right now today one example 00:11:33.460 --> 00:11:35.610 align:start position:0% disciplines right now today one example of<00:11:33.880> how<00:11:34.420> we<00:11:34.480> can<00:11:34.690> find<00:11:34.900> this<00:11:35.050> process<00:11:35.530> of 00:11:35.610 --> 00:11:35.620 align:start position:0% of how we can find this process of 00:11:35.620 --> 00:11:37.890 align:start position:0% of how we can find this process of Revelation<00:11:35.790> facilitated<00:11:36.790> this<00:11:37.330> is<00:11:37.480> John<00:11:37.690> Boyd 00:11:37.890 --> 00:11:37.900 align:start position:0% Revelation facilitated this is John Boyd 00:11:37.900 --> 00:11:40.080 align:start position:0% Revelation facilitated this is John Boyd Air<00:11:38.290> Force<00:11:38.560> pilot<00:11:38.980> this<00:11:39.310> is<00:11:39.430> a<00:11:39.460> happier<00:11:39.850> John 00:11:40.080 --> 00:11:40.090 align:start position:0% Air Force pilot this is a happier John 00:11:40.090 --> 00:11:41.340 align:start position:0% Air Force pilot this is a happier John Waite 00:11:41.340 --> 00:11:41.350 align:start position:0% Waite 00:11:41.350 --> 00:11:42.650 align:start position:0% Waite he<00:11:41.710> did<00:11:41.890> what 00:11:42.650 --> 00:11:42.660 align:start position:0% he did what 00:11:42.660 --> 00:11:45.079 align:start position:0% he did what it<00:11:42.720> was<00:11:42.990> called<00:11:43.199> the<00:11:43.259> aerial<00:11:43.589> attack<00:11:43.860> State<00:11:44.129> so 00:11:45.079 --> 00:11:45.089 align:start position:0% it was called the aerial attack State so 00:11:45.089 --> 00:11:47.930 align:start position:0% it was called the aerial attack State so in<00:11:45.209> the<00:11:45.360> in<00:11:45.600> the<00:11:45.720> mid<00:11:46.339> 20th<00:11:47.339> century<00:11:47.370> it<00:11:47.759> was 00:11:47.930 --> 00:11:47.940 align:start position:0% in the in the mid 20th century it was 00:11:47.940 --> 00:11:49.910 align:start position:0% in the in the mid 20th century it was around<00:11:48.029> the<00:11:48.149> 60s<00:11:48.480> it<00:11:49.440> was<00:11:49.529> believed<00:11:49.889> that 00:11:49.910 --> 00:11:49.920 align:start position:0% around the 60s it was believed that 00:11:49.920 --> 00:11:52.009 align:start position:0% around the 60s it was believed that dogfighting<00:11:50.699> Aero<00:11:51.029> dogfighting<00:11:51.540> was<00:11:51.750> far<00:11:51.990> too 00:11:52.009 --> 00:11:52.019 align:start position:0% dogfighting Aero dogfighting was far too 00:11:52.019 --> 00:11:54.079 align:start position:0% dogfighting Aero dogfighting was far too complex<00:11:52.560> to<00:11:52.769> ever<00:11:52.889> be<00:11:53.040> objectively<00:11:53.550> not<00:11:53.910> been 00:11:54.079 --> 00:11:54.089 align:start position:0% complex to ever be objectively not been 00:11:54.089 --> 00:11:56.930 align:start position:0% complex to ever be objectively not been defined<00:11:54.529> and<00:11:55.529> that<00:11:55.709> no<00:11:55.889> objective<00:11:56.459> tactics 00:11:56.930 --> 00:11:56.940 align:start position:0% defined and that no objective tactics 00:11:56.940 --> 00:11:58.280 align:start position:0% defined and that no objective tactics manual<00:11:57.300> would<00:11:57.389> ever<00:11:57.540> be<00:11:57.660> creative 00:11:58.280 --> 00:11:58.290 align:start position:0% manual would ever be creative 00:11:58.290 --> 00:12:01.730 align:start position:0% manual would ever be creative he<00:11:58.889> just<00:11:59.670> applied<00:12:00.000> physics<00:12:00.389> to<00:12:00.990> that<00:12:01.170> problem 00:12:01.730 --> 00:12:01.740 align:start position:0% he just applied physics to that problem 00:12:01.740 --> 00:12:03.710 align:start position:0% he just applied physics to that problem wasn't<00:12:02.040> that<00:12:02.160> hot<00:12:02.370> and<00:12:02.670> be<00:12:03.300> basically 00:12:03.710 --> 00:12:03.720 align:start position:0% wasn't that hot and be basically 00:12:03.720 --> 00:12:06.019 align:start position:0% wasn't that hot and be basically determined<00:12:04.230> that<00:12:04.410> in<00:12:04.620> any<00:12:05.069> aerial<00:12:05.550> dogfight 00:12:06.019 --> 00:12:06.029 align:start position:0% determined that in any aerial dogfight 00:12:06.029 --> 00:12:08.960 align:start position:0% determined that in any aerial dogfight the<00:12:06.899> position<00:12:07.560> and<00:12:07.740> velocity<00:12:08.009> of<00:12:08.370> your<00:12:08.579> enemy 00:12:08.960 --> 00:12:08.970 align:start position:0% the position and velocity of your enemy 00:12:08.970 --> 00:12:10.850 align:start position:0% the position and velocity of your enemy compared<00:12:09.389> to<00:12:09.420> yourself<00:12:09.930> is<00:12:10.230> all<00:12:10.439> you<00:12:10.589> need<00:12:10.740> to 00:12:10.850 --> 00:12:10.860 align:start position:0% compared to yourself is all you need to 00:12:10.860 --> 00:12:13.910 align:start position:0% compared to yourself is all you need to know<00:12:11.009> in<00:12:11.550> order<00:12:11.670> to<00:12:11.819> understand<00:12:12.269> what<00:12:12.920> what 00:12:13.910 --> 00:12:13.920 align:start position:0% know in order to understand what what 00:12:13.920 --> 00:12:15.949 align:start position:0% know in order to understand what what the<00:12:14.490> movies<00:12:14.819> they<00:12:14.970> have<00:12:15.000> available<00:12:15.389> and<00:12:15.839> what 00:12:15.949 --> 00:12:15.959 align:start position:0% the movies they have available and what 00:12:15.959 --> 00:12:20.090 align:start position:0% the movies they have available and what you<00:12:16.050> can<00:12:16.199> do<00:12:16.319> the<00:12:16.410> Canon<00:12:16.740> of<00:12:18.110> similarly<00:12:19.110> so 00:12:20.090 --> 00:12:20.100 align:start position:0% you can do the Canon of similarly so 00:12:20.100 --> 00:12:22.730 align:start position:0% you can do the Canon of similarly so this<00:12:20.310> is<00:12:20.399> the<00:12:20.490> Yoshizawa<00:12:21.120> angle<00:12:21.480> system<00:12:21.839> up 00:12:22.730 --> 00:12:22.740 align:start position:0% this is the Yoshizawa angle system up 00:12:22.740 --> 00:12:24.559 align:start position:0% this is the Yoshizawa angle system up until<00:12:22.889> before<00:12:23.370> they<00:12:23.699> they<00:12:24.149> have<00:12:24.240> system 00:12:24.559 --> 00:12:24.569 align:start position:0% until before they they have system 00:12:24.569 --> 00:12:27.829 align:start position:0% until before they they have system wasn't<00:12:24.689> developed<00:12:25.589> sorry<00:12:26.660> communicating<00:12:27.660> how 00:12:27.829 --> 00:12:27.839 align:start position:0% wasn't developed sorry communicating how 00:12:27.839 --> 00:12:29.929 align:start position:0% wasn't developed sorry communicating how to<00:12:27.899> make<00:12:28.350> origami<00:12:28.680> was<00:12:29.399> a<00:12:29.430> very<00:12:29.670> complicated 00:12:29.929 --> 00:12:29.939 align:start position:0% to make origami was a very complicated 00:12:29.939 --> 00:12:32.240 align:start position:0% to make origami was a very complicated process<00:12:30.480> that<00:12:30.509> we<00:12:30.839> just<00:12:30.959> didn't<00:12:31.350> have<00:12:31.410> a 00:12:32.240 --> 00:12:32.250 align:start position:0% process that we just didn't have a 00:12:32.250 --> 00:12:34.879 align:start position:0% process that we just didn't have a system<00:12:33.120> in<00:12:33.209> place<00:12:33.269> that<00:12:33.449> could<00:12:33.779> cohesively<00:12:34.680> or 00:12:34.879 --> 00:12:34.889 align:start position:0% system in place that could cohesively or 00:12:34.889 --> 00:12:36.829 align:start position:0% system in place that could cohesively or clearly<00:12:35.310> communicate<00:12:35.819> on<00:12:36.029> how<00:12:36.449> to<00:12:36.509> make<00:12:36.720> these 00:12:36.829 --> 00:12:36.839 align:start position:0% clearly communicate on how to make these 00:12:36.839 --> 00:12:39.139 align:start position:0% clearly communicate on how to make these phones<00:12:37.139> and<00:12:37.470> so<00:12:38.160> essentially<00:12:38.490> all<00:12:38.610> they<00:12:38.879> did 00:12:39.139 --> 00:12:39.149 align:start position:0% phones and so essentially all they did 00:12:39.149 --> 00:12:41.360 align:start position:0% phones and so essentially all they did was<00:12:39.449> create<00:12:40.230> a<00:12:40.290> superior<00:12:40.620> symbolic<00:12:41.189> language 00:12:41.360 --> 00:12:41.370 align:start position:0% was create a superior symbolic language 00:12:41.370 --> 00:12:42.920 align:start position:0% was create a superior symbolic language to<00:12:41.699> better<00:12:41.879> communicate<00:12:42.329> how<00:12:42.480> to<00:12:42.540> go<00:12:42.720> through 00:12:42.920 --> 00:12:42.930 align:start position:0% to better communicate how to go through 00:12:42.930 --> 00:12:44.389 align:start position:0% to better communicate how to go through this<00:12:43.019> process<00:12:43.230> they<00:12:43.649> didn't<00:12:43.860> do<00:12:43.920> anything<00:12:44.100> new 00:12:44.389 --> 00:12:44.399 align:start position:0% this process they didn't do anything new 00:12:44.399 --> 00:12:46.069 align:start position:0% this process they didn't do anything new they<00:12:45.060> didn't<00:12:45.240> invent<00:12:45.509> anything<00:12:45.629> new<00:12:46.050> that 00:12:46.069 --> 00:12:46.079 align:start position:0% they didn't invent anything new that 00:12:46.079 --> 00:12:47.600 align:start position:0% they didn't invent anything new that just<00:12:46.379> took<00:12:46.470> what<00:12:46.649> was<00:12:46.740> there<00:12:47.009> and<00:12:47.250> they 00:12:47.600 --> 00:12:47.610 align:start position:0% just took what was there and they 00:12:47.610 --> 00:12:50.059 align:start position:0% just took what was there and they updated<00:12:48.269> it<00:12:48.480> and<00:12:48.779> incorporated<00:12:49.769> different 00:12:50.059 --> 00:12:50.069 align:start position:0% updated it and incorporated different 00:12:50.069 --> 00:12:52.730 align:start position:0% updated it and incorporated different symbolic<00:12:50.569> similar<00:12:51.569> diagrams<00:12:52.110> from<00:12:52.589> other 00:12:52.730 --> 00:12:52.740 align:start position:0% symbolic similar diagrams from other 00:12:52.740 --> 00:12:55.449 align:start position:0% symbolic similar diagrams from other professions<00:12:53.459> what<00:12:53.699> other<00:12:53.850> disciplines<00:12:54.660> are 00:12:55.449 --> 00:12:55.459 align:start position:0% professions what other disciplines are 00:12:55.459 --> 00:12:59.929 align:start position:0% professions what other disciplines are so<00:12:56.459> how<00:12:56.550> do<00:12:56.610> you<00:12:56.670> design<00:12:56.819> for<00:12:57.180> complexity<00:12:58.939> I've 00:12:59.929 --> 00:12:59.939 align:start position:0% so how do you design for complexity I've 00:12:59.939 --> 00:13:02.929 align:start position:0% so how do you design for complexity I've got<00:13:00.149> no<00:13:00.420> idea<00:13:01.069> and<00:13:02.069> that's<00:13:02.130> kind<00:13:02.399> of<00:13:02.430> the<00:13:02.490> point 00:13:02.929 --> 00:13:02.939 align:start position:0% got no idea and that's kind of the point 00:13:02.939 --> 00:13:04.699 align:start position:0% got no idea and that's kind of the point um<00:13:03.029> but<00:13:03.660> I<00:13:03.720> do<00:13:03.779> think<00:13:04.079> we<00:13:04.170> need<00:13:04.199> to<00:13:04.380> go<00:13:04.500> deeper 00:13:04.699 --> 00:13:04.709 align:start position:0% um but I do think we need to go deeper 00:13:04.709 --> 00:13:08.530 align:start position:0% um but I do think we need to go deeper deep<00:13:05.279> it<00:13:05.430> down<00:13:05.550> the<00:13:05.699> stack<00:13:05.939> so<00:13:05.970> to<00:13:06.209> speak<00:13:06.480> and 00:13:08.530 --> 00:13:08.540 align:start position:0% deep it down the stack so to speak and 00:13:08.540 --> 00:13:10.550 align:start position:0% deep it down the stack so to speak and the<00:13:09.540> first<00:13:09.779> thing<00:13:09.870> to<00:13:09.930> consider<00:13:10.110> is<00:13:10.350> that<00:13:10.380> the 00:13:10.550 --> 00:13:10.560 align:start position:0% the first thing to consider is that the 00:13:10.560 --> 00:13:12.949 align:start position:0% the first thing to consider is that the system<00:13:10.860> should<00:13:10.889> be<00:13:11.040> on<00:13:11.189> primitive<00:13:11.639> so<00:13:12.480> a 00:13:12.949 --> 00:13:12.959 align:start position:0% system should be on primitive so a 00:13:12.959 --> 00:13:15.019 align:start position:0% system should be on primitive so a system<00:13:13.500> is<00:13:13.589> scale<00:13:13.829> free<00:13:14.220> and<00:13:14.579> we're<00:13:14.730> in<00:13:14.819> an<00:13:14.880> age 00:13:15.019 --> 00:13:15.029 align:start position:0% system is scale free and we're in an age 00:13:15.029 --> 00:13:17.569 align:start position:0% system is scale free and we're in an age now<00:13:15.089> where<00:13:15.569> scale<00:13:15.899> has<00:13:16.490> evolved<00:13:17.490> these 00:13:17.569 --> 00:13:17.579 align:start position:0% now where scale has evolved these 00:13:17.579 --> 00:13:19.759 align:start position:0% now where scale has evolved these systems<00:13:18.000> or<00:13:18.269> basically<00:13:19.019> incentivizes<00:13:19.680> these 00:13:19.759 --> 00:13:19.769 align:start position:0% systems or basically incentivizes these 00:13:19.769 --> 00:13:21.530 align:start position:0% systems or basically incentivizes these systems<00:13:20.069> to<00:13:20.189> grow<00:13:20.310> at<00:13:20.519> a<00:13:20.550> planetary<00:13:21.000> scale<00:13:21.240> a 00:13:21.530 --> 00:13:21.540 align:start position:0% systems to grow at a planetary scale a 00:13:21.540 --> 00:13:23.840 align:start position:0% systems to grow at a planetary scale a system<00:13:22.319> is<00:13:22.439> scale<00:13:22.649> free<00:13:23.009> it<00:13:23.189> means<00:13:23.430> that<00:13:23.759> it 00:13:23.840 --> 00:13:23.850 align:start position:0% system is scale free it means that it 00:13:23.850 --> 00:13:25.730 align:start position:0% system is scale free it means that it can<00:13:23.970> be<00:13:24.089> as<00:13:24.180> small<00:13:24.420> as<00:13:24.480> a<00:13:24.600> single<00:13:24.930> cell<00:13:25.199> or<00:13:25.620> as 00:13:25.730 --> 00:13:25.740 align:start position:0% can be as small as a single cell or as 00:13:25.740 --> 00:13:28.460 align:start position:0% can be as small as a single cell or as large<00:13:25.920> as<00:13:26.130> the<00:13:26.220> universe<00:13:26.459> and<00:13:27.470> systems 00:13:28.460 --> 00:13:28.470 align:start position:0% large as the universe and systems 00:13:28.470 --> 00:13:30.079 align:start position:0% large as the universe and systems everywhere<00:13:28.980> you<00:13:29.279> were<00:13:29.370> all<00:13:29.519> familiar<00:13:29.730> with 00:13:30.079 --> 00:13:30.089 align:start position:0% everywhere you were all familiar with 00:13:30.089 --> 00:13:31.519 align:start position:0% everywhere you were all familiar with them<00:13:30.240> you<00:13:30.329> each<00:13:30.569> have<00:13:30.779> a<00:13:30.809> system<00:13:31.230> for<00:13:31.410> how<00:13:31.470> you 00:13:31.519 --> 00:13:31.529 align:start position:0% them you each have a system for how you 00:13:31.529 --> 00:13:33.980 align:start position:0% them you each have a system for how you navigate<00:13:32.130> a<00:13:32.160> city<00:13:32.430> or<00:13:32.670> improve<00:13:33.509> your<00:13:33.540> memory 00:13:33.980 --> 00:13:33.990 align:start position:0% navigate a city or improve your memory 00:13:33.990 --> 00:13:35.620 align:start position:0% navigate a city or improve your memory or<00:13:34.980> how<00:13:35.220> you 00:13:35.620 --> 00:13:35.630 align:start position:0% or how you 00:13:35.630 --> 00:13:37.630 align:start position:0% or how you value-add<00:13:36.050> a<00:13:36.230> a<00:13:36.500> morning<00:13:37.010> routine<00:13:37.100> have<00:13:37.550> you 00:13:37.630 --> 00:13:37.640 align:start position:0% value-add a a morning routine have you 00:13:37.640 --> 00:13:39.760 align:start position:0% value-add a a morning routine have you considered<00:13:38.030> a<00:13:38.090> system<00:13:38.450> and<00:13:38.660> we<00:13:39.170> are<00:13:39.470> very 00:13:39.760 --> 00:13:39.770 align:start position:0% considered a system and we are very 00:13:39.770 --> 00:13:41.740 align:start position:0% considered a system and we are very familiar<00:13:39.950> with<00:13:40.280> these<00:13:40.490> with<00:13:41.450> this<00:13:41.570> as<00:13:41.720> a 00:13:41.740 --> 00:13:41.750 align:start position:0% familiar with these with this as a 00:13:41.750 --> 00:13:44.710 align:start position:0% familiar with these with this as a concept<00:13:42.170> as<00:13:42.440> a<00:13:42.500> construct<00:13:43.480> and<00:13:44.480> you're 00:13:44.710 --> 00:13:44.720 align:start position:0% concept as a construct and you're 00:13:44.720 --> 00:13:49.150 align:start position:0% concept as a construct and you're already<00:13:44.840> designing<00:13:45.290> its<00:13:45.650> systems<00:13:45.980> anyway<00:13:48.160> is 00:13:49.150 --> 00:13:49.160 align:start position:0% already designing its systems anyway is 00:13:49.160 --> 00:13:51.160 align:start position:0% already designing its systems anyway is it<00:13:49.400> the<00:13:49.970> transition<00:13:50.450> here<00:13:50.600> is<00:13:50.750> can<00:13:50.930> we<00:13:50.960> think 00:13:51.160 --> 00:13:51.170 align:start position:0% it the transition here is can we think 00:13:51.170 --> 00:13:53.020 align:start position:0% it the transition here is can we think of<00:13:51.260> less<00:13:51.440> amount<00:13:51.710> out<00:13:51.920> putting<00:13:52.310> objects<00:13:52.760> and 00:13:53.020 --> 00:13:53.030 align:start position:0% of less amount out putting objects and 00:13:53.030 --> 00:13:54.520 align:start position:0% of less amount out putting objects and outputting<00:13:53.390> relationships<00:13:54.080> knowing<00:13:54.410> that 00:13:54.520 --> 00:13:54.530 align:start position:0% outputting relationships knowing that 00:13:54.530 --> 00:13:57.730 align:start position:0% outputting relationships knowing that they<00:13:54.650> gonna<00:13:54.830> shape<00:13:55.720> whatever<00:13:56.720> it<00:13:56.840> is<00:13:56.930> that<00:13:57.200> we 00:13:57.730 --> 00:13:57.740 align:start position:0% they gonna shape whatever it is that we 00:13:57.740 --> 00:13:59.320 align:start position:0% they gonna shape whatever it is that we want<00:13:57.920> to<00:13:58.040> approach<00:13:58.280> so<00:13:58.640> effectively<00:13:59.030> saying 00:13:59.320 --> 00:13:59.330 align:start position:0% want to approach so effectively saying 00:13:59.330 --> 00:14:02.980 align:start position:0% want to approach so effectively saying that<00:13:59.800> objects<00:14:00.800> as<00:14:00.950> a<00:14:00.980> natural<00:14:01.430> output<00:14:01.880> are<00:14:02.750> a 00:14:02.980 --> 00:14:02.990 align:start position:0% that objects as a natural output are a 00:14:02.990 --> 00:14:04.390 align:start position:0% that objects as a natural output are a natural<00:14:03.530> output<00:14:03.860> for<00:14:04.010> any<00:14:04.100> set<00:14:04.370> of 00:14:04.390 --> 00:14:04.400 align:start position:0% natural output for any set of 00:14:04.400 --> 00:14:06.490 align:start position:0% natural output for any set of relationships<00:14:05.060> and<00:14:05.180> interactions<00:14:05.420> that<00:14:06.350> they 00:14:06.490 --> 00:14:06.500 align:start position:0% relationships and interactions that they 00:14:06.500 --> 00:14:09.970 align:start position:0% relationships and interactions that they facilitate<00:14:08.170> moving<00:14:09.170> away<00:14:09.230> from<00:14:09.410> the<00:14:09.620> public 00:14:09.970 --> 00:14:09.980 align:start position:0% facilitate moving away from the public 00:14:09.980 --> 00:14:12.130 align:start position:0% facilitate moving away from the public solution<00:14:10.430> as<00:14:10.580> a<00:14:10.610> binary<00:14:10.940> and<00:14:11.390> things<00:14:11.870> because 00:14:12.130 --> 00:14:12.140 align:start position:0% solution as a binary and things because 00:14:12.140 --> 00:14:13.720 align:start position:0% solution as a binary and things because if<00:14:12.230> someone<00:14:12.770> presents<00:14:13.160> solution<00:14:13.550> can<00:14:13.700> be 00:14:13.720 --> 00:14:13.730 align:start position:0% if someone presents solution can be 00:14:13.730 --> 00:14:15.370 align:start position:0% if someone presents solution can be another<00:14:14.030> person's<00:14:14.390> problem<00:14:14.810> and 00:14:15.370 --> 00:14:15.380 align:start position:0% another person's problem and 00:14:15.380 --> 00:14:17.410 align:start position:0% another person's problem and understanding<00:14:15.980> that<00:14:16.160> there<00:14:16.310> are<00:14:16.460> no<00:14:16.790> in<00:14:17.390> a 00:14:17.410 --> 00:14:17.420 align:start position:0% understanding that there are no in a 00:14:17.420 --> 00:14:19.840 align:start position:0% understanding that there are no in a simple<00:14:17.840> system<00:14:18.050> maybe<00:14:18.440> there<00:14:18.770> is<00:14:18.890> a 00:14:19.840 --> 00:14:19.850 align:start position:0% simple system maybe there is a 00:14:19.850 --> 00:14:22.060 align:start position:0% simple system maybe there is a meaningful<00:14:20.420> way<00:14:21.200> for<00:14:21.230> a<00:14:21.470> problem<00:14:21.770> solution 00:14:22.060 --> 00:14:22.070 align:start position:0% meaningful way for a problem solution 00:14:22.070 --> 00:14:25.060 align:start position:0% meaningful way for a problem solution solution<00:14:22.600> binary<00:14:23.600> to<00:14:23.750> actually<00:14:24.110> work<00:14:24.380> but<00:14:24.770> in 00:14:25.060 --> 00:14:25.070 align:start position:0% solution binary to actually work but in 00:14:25.070 --> 00:14:30.340 align:start position:0% solution binary to actually work but in these<00:14:25.310> complex<00:14:25.700> systems<00:14:27.250> not<00:14:28.250> so<00:14:28.430> much<00:14:29.350> and 00:14:30.340 --> 00:14:30.350 align:start position:0% these complex systems not so much and 00:14:30.350 --> 00:14:32.560 align:start position:0% these complex systems not so much and also<00:14:30.620> actually<00:14:30.980> the<00:14:31.520> solution<00:14:31.910> implies<00:14:32.390> that 00:14:32.560 --> 00:14:32.570 align:start position:0% also actually the solution implies that 00:14:32.570 --> 00:14:34.840 align:start position:0% also actually the solution implies that a<00:14:32.630> problem<00:14:32.840> can<00:14:33.050> be<00:14:33.140> solved<00:14:33.590> but<00:14:34.280> any<00:14:34.460> solution 00:14:34.840 --> 00:14:34.850 align:start position:0% a problem can be solved but any solution 00:14:34.850 --> 00:14:37.660 align:start position:0% a problem can be solved but any solution is<00:14:34.940> actually<00:14:35.060> only<00:14:35.390> temporary<00:14:36.520> this<00:14:37.520> is 00:14:37.660 --> 00:14:37.670 align:start position:0% is actually only temporary this is 00:14:37.670 --> 00:14:39.870 align:start position:0% is actually only temporary this is important<00:14:38.060> as<00:14:38.150> well<00:14:38.360> we<00:14:38.690> design 00:14:39.870 --> 00:14:39.880 align:start position:0% important as well we design 00:14:39.880 --> 00:14:41.980 align:start position:0% important as well we design independently<00:14:40.880> we<00:14:41.090> designed<00:14:41.480> as<00:14:41.750> if<00:14:41.870> we're 00:14:41.980 --> 00:14:41.990 align:start position:0% independently we designed as if we're 00:14:41.990 --> 00:14:44.080 align:start position:0% independently we designed as if we're designing<00:14:42.260> a<00:14:42.410> single<00:14:42.770> system<00:14:42.980> but<00:14:43.790> we<00:14:43.850> need<00:14:44.000> to 00:14:44.080 --> 00:14:44.090 align:start position:0% designing a single system but we need to 00:14:44.090 --> 00:14:45.670 align:start position:0% designing a single system but we need to design<00:14:44.240> for<00:14:44.420> interdependence<00:14:45.320> we<00:14:45.470> need<00:14:45.590> to 00:14:45.670 --> 00:14:45.680 align:start position:0% design for interdependence we need to 00:14:45.680 --> 00:14:47.620 align:start position:0% design for interdependence we need to understand<00:14:46.070> how<00:14:46.250> the<00:14:46.310> systems<00:14:46.790> outside<00:14:47.000> of<00:14:47.330> us 00:14:47.620 --> 00:14:47.630 align:start position:0% understand how the systems outside of us 00:14:47.630 --> 00:14:49.660 align:start position:0% understand how the systems outside of us look<00:14:48.170> unconsciously<00:14:48.860> shaping<00:14:49.250> our<00:14:49.370> design 00:14:49.660 --> 00:14:49.670 align:start position:0% look unconsciously shaping our design 00:14:49.670 --> 00:14:51.670 align:start position:0% look unconsciously shaping our design practices<00:14:50.210> and<00:14:50.390> add<00:14:50.540> a<00:14:50.570> bias<00:14:51.020> fees<00:14:51.230> and<00:14:51.440> so<00:14:51.560> on 00:14:51.670 --> 00:14:51.680 align:start position:0% practices and add a bias fees and so on 00:14:51.680 --> 00:14:54.790 align:start position:0% practices and add a bias fees and so on and<00:14:51.800> so<00:14:51.920> forth<00:14:52.480> I<00:14:53.480> think<00:14:54.320> we're<00:14:54.410> really<00:14:54.500> great 00:14:54.790 --> 00:14:54.800 align:start position:0% and so forth I think we're really great 00:14:54.800 --> 00:14:56.410 align:start position:0% and so forth I think we're really great this<00:14:54.950> is<00:14:55.130> Benjamin<00:14:55.820> Bratt<00:14:56.030> and<00:14:56.210> design 00:14:56.410 --> 00:14:56.420 align:start position:0% this is Benjamin Bratt and design 00:14:56.420 --> 00:14:58.840 align:start position:0% this is Benjamin Bratt and design theorist<00:14:56.870> I<00:14:57.080> think<00:14:57.380> a<00:14:57.440> really<00:14:57.650> great<00:14:57.860> point<00:14:58.730> of 00:14:58.840 --> 00:14:58.850 align:start position:0% theorist I think a really great point of 00:14:58.850 --> 00:15:00.490 align:start position:0% theorist I think a really great point of view<00:14:59.030> on<00:14:59.120> this<00:14:59.270> a<00:14:59.330> lot<00:14:59.570> tickle<00:14:59.990> a<00:15:00.110> ssin<00:15:00.260> of<00:15:00.350> this 00:15:00.490 --> 00:15:00.500 align:start position:0% view on this a lot tickle a ssin of this 00:15:00.500 --> 00:15:02.740 align:start position:0% view on this a lot tickle a ssin of this was<00:15:00.650> at<00:15:00.770> a<00:15:00.860> talk<00:15:01.070> he<00:15:01.220> gave<00:15:01.250> last<00:15:01.610> year<00:15:01.820> where<00:15:02.660> he 00:15:02.740 --> 00:15:02.750 align:start position:0% was at a talk he gave last year where he 00:15:02.750 --> 00:15:06.310 align:start position:0% was at a talk he gave last year where he said<00:15:03.020> that<00:15:03.620> he<00:15:04.220> suspected<00:15:04.520> we<00:15:05.090> proposed<00:15:05.540> that 00:15:06.310 --> 00:15:06.320 align:start position:0% said that he suspected we proposed that 00:15:06.320 --> 00:15:08.620 align:start position:0% said that he suspected we proposed that the<00:15:06.530> insurance<00:15:07.010> industry<00:15:07.280> has<00:15:07.850> contributed 00:15:08.620 --> 00:15:08.630 align:start position:0% the insurance industry has contributed 00:15:08.630 --> 00:15:10.540 align:start position:0% the insurance industry has contributed more<00:15:09.080> to<00:15:09.140> car<00:15:09.440> design<00:15:09.740> than<00:15:10.100> the<00:15:10.130> automotive 00:15:10.540 --> 00:15:10.550 align:start position:0% more to car design than the automotive 00:15:10.550 --> 00:15:15.900 align:start position:0% more to car design than the automotive industry<00:15:10.760> itself<00:15:13.330> and<00:15:14.330> this<00:15:14.450> is<00:15:14.570> another 00:15:15.900 --> 00:15:15.910 align:start position:0% industry itself and this is another 00:15:15.910 --> 00:15:19.480 align:start position:0% industry itself and this is another really<00:15:16.910> interesting<00:15:17.650> diagram<00:15:18.650> I<00:15:18.980> found<00:15:19.250> one 00:15:19.480 --> 00:15:19.490 align:start position:0% really interesting diagram I found one 00:15:19.490 --> 00:15:22.150 align:start position:0% really interesting diagram I found one so<00:15:20.480> basically<00:15:20.780> how<00:15:20.990> that<00:15:21.020> these<00:15:21.290> in<00:15:21.950> the<00:15:22.070> in 00:15:22.150 --> 00:15:22.160 align:start position:0% so basically how that these in the in 00:15:22.160 --> 00:15:23.560 align:start position:0% so basically how that these in the in the<00:15:22.250> case<00:15:22.370> of<00:15:22.520> this<00:15:22.610> worker<00:15:22.910> imagine<00:15:23.510> you 00:15:23.560 --> 00:15:23.570 align:start position:0% the case of this worker imagine you 00:15:23.570 --> 00:15:24.500 align:start position:0% the case of this worker imagine you imagine<00:15:24.200> deal 00:15:24.500 --> 00:15:24.510 align:start position:0% imagine deal 00:15:24.510 --> 00:15:27.050 align:start position:0% imagine deal okay<00:15:24.810> how<00:15:25.410> do<00:15:25.470> all<00:15:25.709> of<00:15:25.740> these<00:15:26.040> intellect<00:15:26.730> or 00:15:27.050 --> 00:15:27.060 align:start position:0% okay how do all of these intellect or 00:15:27.060 --> 00:15:30.019 align:start position:0% okay how do all of these intellect or systems<00:15:28.130> influence<00:15:29.130> how<00:15:29.250> you<00:15:29.310> design<00:15:29.699> how<00:15:29.970> you 00:15:30.019 --> 00:15:30.029 align:start position:0% systems influence how you design how you 00:15:30.029 --> 00:15:36.139 align:start position:0% systems influence how you design how you practice<00:15:30.540> how<00:15:30.660> you<00:15:30.720> think<00:15:34.790> and<00:15:35.790> this<00:15:35.910> is<00:15:36.000> where 00:15:36.139 --> 00:15:36.149 align:start position:0% practice how you think and this is where 00:15:36.149 --> 00:15:37.400 align:start position:0% practice how you think and this is where it<00:15:36.240> gets<00:15:36.300> interesting<00:15:36.449> so<00:15:36.899> moving<00:15:37.199> away<00:15:37.290> from 00:15:37.400 --> 00:15:37.410 align:start position:0% it gets interesting so moving away from 00:15:37.410 --> 00:15:38.990 align:start position:0% it gets interesting so moving away from designing<00:15:37.860> interactions<00:15:38.519> to<00:15:38.670> designing 00:15:38.990 --> 00:15:39.000 align:start position:0% designing interactions to designing 00:15:39.000 --> 00:15:40.579 align:start position:0% designing interactions to designing incentives<00:15:39.630> in<00:15:39.750> order<00:15:39.930> to<00:15:40.019> encourage<00:15:40.290> those 00:15:40.579 --> 00:15:40.589 align:start position:0% incentives in order to encourage those 00:15:40.589 --> 00:15:44.840 align:start position:0% incentives in order to encourage those interactions<00:15:41.779> how<00:15:42.779> can<00:15:42.959> we<00:15:43.079> design<00:15:43.610> modes<00:15:44.610> of 00:15:44.840 --> 00:15:44.850 align:start position:0% interactions how can we design modes of 00:15:44.850 --> 00:15:47.480 align:start position:0% interactions how can we design modes of value<00:15:45.209> and<00:15:45.600> an<00:15:46.110> opinion<00:15:46.860> believe<00:15:47.190> social 00:15:47.480 --> 00:15:47.490 align:start position:0% value and an opinion believe social 00:15:47.490 --> 00:15:49.220 align:start position:0% value and an opinion believe social reputational<00:15:48.209> status<00:15:48.540> systems<00:15:48.870> how<00:15:49.019> can<00:15:49.170> we 00:15:49.220 --> 00:15:49.230 align:start position:0% reputational status systems how can we 00:15:49.230 --> 00:15:51.759 align:start position:0% reputational status systems how can we design<00:15:49.380> those<00:15:49.889> towards<00:15:50.519> achieving<00:15:50.970> our<00:15:51.209> names 00:15:51.759 --> 00:15:51.769 align:start position:0% design those towards achieving our names 00:15:51.769 --> 00:15:54.980 align:start position:0% design those towards achieving our names I'm<00:15:52.769> happy<00:15:53.430> to<00:15:53.490> move<00:15:53.670> from<00:15:53.970> thinking<00:15:54.420> in<00:15:54.810> non 00:15:54.980 --> 00:15:54.990 align:start position:0% I'm happy to move from thinking in non 00:15:54.990 --> 00:15:56.960 align:start position:0% I'm happy to move from thinking in non social<00:15:55.410> terms<00:15:55.620> to<00:15:55.949> social<00:15:56.339> terms<00:15:56.579> something 00:15:56.960 --> 00:15:56.970 align:start position:0% social terms to social terms something 00:15:56.970 --> 00:15:58.629 align:start position:0% social terms to social terms something that<00:15:57.329> the<00:15:57.480> theory<00:15:57.690> of<00:15:57.779> them<00:15:57.899> does<00:15:58.050> very<00:15:58.260> well 00:15:58.629 --> 00:15:58.639 align:start position:0% that the theory of them does very well 00:15:58.639 --> 00:16:00.829 align:start position:0% that the theory of them does very well is<00:15:59.639> acknowledged<00:16:00.120> able<00:16:00.389> to<00:16:00.449> social 00:16:00.829 --> 00:16:00.839 align:start position:0% is acknowledged able to social 00:16:00.839 --> 00:16:02.329 align:start position:0% is acknowledged able to social relationships<00:16:00.930> and<00:16:01.470> design<00:16:01.769> for<00:16:02.040> them<00:16:02.190> in 00:16:02.329 --> 00:16:02.339 align:start position:0% relationships and design for them in 00:16:02.339 --> 00:16:07.100 align:start position:0% relationships and design for them in this<00:16:02.639> consensus<00:16:03.180> mechanism<00:16:05.630> and<00:16:06.630> how<00:16:06.870> do<00:16:06.930> we 00:16:07.100 --> 00:16:07.110 align:start position:0% this consensus mechanism and how do we 00:16:07.110 --> 00:16:09.740 align:start position:0% this consensus mechanism and how do we go<00:16:07.589> from<00:16:07.970> designing<00:16:08.970> the<00:16:09.060> direct<00:16:09.360> control 00:16:09.740 --> 00:16:09.750 align:start position:0% go from designing the direct control 00:16:09.750 --> 00:16:11.629 align:start position:0% go from designing the direct control trying<00:16:10.380> to<00:16:10.440> get<00:16:10.560> clear<00:16:10.860> cause<00:16:11.100> and<00:16:11.130> effect 00:16:11.629 --> 00:16:11.639 align:start position:0% trying to get clear cause and effect 00:16:11.639 --> 00:16:13.100 align:start position:0% trying to get clear cause and effect what<00:16:11.910> is<00:16:11.940> I<00:16:12.149> have<00:16:12.240> to<00:16:12.329> clear<00:16:12.510> cause<00:16:12.690> and<00:16:12.839> effect 00:16:13.100 --> 00:16:13.110 align:start position:0% what is I have to clear cause and effect 00:16:13.110 --> 00:16:15.439 align:start position:0% what is I have to clear cause and effect to<00:16:13.560> indirect<00:16:14.399> control<00:16:14.610> where<00:16:15.180> it's<00:16:15.300> not 00:16:15.439 --> 00:16:15.449 align:start position:0% to indirect control where it's not 00:16:15.449 --> 00:16:17.120 align:start position:0% to indirect control where it's not understanding<00:16:16.290> that<00:16:16.350> it's<00:16:16.500> not<00:16:16.620> possible<00:16:16.800> for 00:16:17.120 --> 00:16:17.130 align:start position:0% understanding that it's not possible for 00:16:17.130 --> 00:16:19.280 align:start position:0% understanding that it's not possible for us<00:16:17.190> to<00:16:17.370> have<00:16:17.519> every<00:16:17.790> single<00:16:18.050> answer<00:16:19.050> to<00:16:19.079> every 00:16:19.280 --> 00:16:19.290 align:start position:0% us to have every single answer to every 00:16:19.290 --> 00:16:22.189 align:start position:0% us to have every single answer to every single<00:16:19.560> design<00:16:19.800> social<00:16:20.220> problem<00:16:20.959> but<00:16:21.959> we<00:16:22.050> need 00:16:22.189 --> 00:16:22.199 align:start position:0% single design social problem but we need 00:16:22.199 --> 00:16:23.629 align:start position:0% single design social problem but we need to<00:16:22.260> be<00:16:22.350> able<00:16:22.440> to<00:16:22.560> figure<00:16:22.769> out<00:16:22.980> ways<00:16:23.190> to<00:16:23.459> shape 00:16:23.629 --> 00:16:23.639 align:start position:0% to be able to figure out ways to shape 00:16:23.639 --> 00:16:26.720 align:start position:0% to be able to figure out ways to shape influence<00:16:24.149> these<00:16:24.300> things<00:16:24.889> even<00:16:25.889> well<00:16:26.430> after 00:16:26.720 --> 00:16:26.730 align:start position:0% influence these things even well after 00:16:26.730 --> 00:16:31.610 align:start position:0% influence these things even well after we've<00:16:26.850> actually<00:16:27.180> stepped<00:16:27.720> aside<00:16:27.839> and<00:16:30.560> how<00:16:31.560> do 00:16:31.610 --> 00:16:31.620 align:start position:0% we've actually stepped aside and how do 00:16:31.620 --> 00:16:32.960 align:start position:0% we've actually stepped aside and how do we<00:16:31.680> acknowledge<00:16:32.100> that<00:16:32.130> we<00:16:32.310> now<00:16:32.699> need<00:16:32.850> to 00:16:32.960 --> 00:16:32.970 align:start position:0% we acknowledge that we now need to 00:16:32.970 --> 00:16:34.790 align:start position:0% we acknowledge that we now need to design<00:16:33.240> from<00:16:33.510> static<00:16:33.870> systems<00:16:34.199> to<00:16:34.350> adaptive 00:16:34.790 --> 00:16:34.800 align:start position:0% design from static systems to adaptive 00:16:34.800 --> 00:16:35.300 align:start position:0% design from static systems to adaptive systems 00:16:35.300 --> 00:16:35.310 align:start position:0% systems 00:16:35.310 --> 00:16:36.559 align:start position:0% systems and<00:16:35.430> obviously<00:16:35.519> once<00:16:35.880> again<00:16:36.089> aetherium<00:16:36.480> is 00:16:36.559 --> 00:16:36.569 align:start position:0% and obviously once again aetherium is 00:16:36.569 --> 00:16:37.879 align:start position:0% and obviously once again aetherium is very<00:16:36.779> good<00:16:36.930> for<00:16:37.050> this<00:16:37.139> with<00:16:37.800> this 00:16:37.879 --> 00:16:37.889 align:start position:0% very good for this with this 00:16:37.889 --> 00:16:39.829 align:start position:0% very good for this with this composability<00:16:38.430> and<00:16:39.120> its<00:16:39.240> capacity<00:16:39.660> to<00:16:39.690> be 00:16:39.829 --> 00:16:39.839 align:start position:0% composability and its capacity to be 00:16:39.839 --> 00:16:42.110 align:start position:0% composability and its capacity to be formed<00:16:40.279> one<00:16:41.279> of<00:16:41.370> the<00:16:41.430> biggest<00:16:41.670> challenges 00:16:42.110 --> 00:16:42.120 align:start position:0% formed one of the biggest challenges 00:16:42.120 --> 00:16:45.129 align:start position:0% formed one of the biggest challenges that<00:16:42.180> digital<00:16:43.050> static<00:16:43.380> systems<00:16:43.709> have<00:16:43.889> is 00:16:45.129 --> 00:16:45.139 align:start position:0% that digital static systems have is 00:16:45.139 --> 00:16:50.720 align:start position:0% that digital static systems have is sorry<00:16:47.449> is<00:16:48.449> in<00:16:48.660> their<00:16:48.839> inability<00:16:49.440> to<00:16:49.470> adapt<00:16:50.069> so 00:16:50.720 --> 00:16:50.730 align:start position:0% sorry is in their inability to adapt so 00:16:50.730 --> 00:16:52.879 align:start position:0% sorry is in their inability to adapt so this<00:16:51.540> gives<00:16:51.779> us<00:16:51.870> a<00:16:51.990> model<00:16:52.139> of<00:16:52.260> how<00:16:52.440> we<00:16:52.500> can<00:16:52.709> get 00:16:52.879 --> 00:16:52.889 align:start position:0% this gives us a model of how we can get 00:16:52.889 --> 00:16:59.449 align:start position:0% this gives us a model of how we can get around<00:16:53.069> that<00:16:56.690> yeah<00:16:57.690> so<00:16:57.930> also<00:16:58.170> essentially<00:16:58.829> we 00:16:59.449 --> 00:16:59.459 align:start position:0% around that yeah so also essentially we 00:16:59.459 --> 00:17:02.760 align:start position:0% around that yeah so also essentially we need<00:16:59.610> to<00:16:59.730> sort<00:17:00.000> of<00:17:00.029> I<00:17:00.300> proposed 00:17:02.760 --> 00:17:02.770 align:start position:0% need to sort of I proposed 00:17:02.770 --> 00:17:05.760 align:start position:0% need to sort of I proposed I<00:17:03.580> suggested<00:17:04.540> this<00:17:04.720> though<00:17:05.439> we<00:17:05.589> should 00:17:05.760 --> 00:17:05.770 align:start position:0% I suggested this though we should 00:17:05.770 --> 00:17:08.280 align:start position:0% I suggested this though we should consider<00:17:06.660> consider<00:17:07.660> ourselves<00:17:07.750> effectively 00:17:08.280 --> 00:17:08.290 align:start position:0% consider consider ourselves effectively 00:17:08.290 --> 00:17:10.650 align:start position:0% consider consider ourselves effectively on<00:17:08.380> a<00:17:08.410> cycle<00:17:08.800> of<00:17:09.370> creation<00:17:09.610> and<00:17:10.030> adaptation 00:17:10.650 --> 00:17:10.660 align:start position:0% on a cycle of creation and adaptation 00:17:10.660 --> 00:17:13.699 align:start position:0% on a cycle of creation and adaptation and<00:17:11.050> both<00:17:11.290> the<00:17:11.439> user<00:17:11.650> and<00:17:11.970> ourselves<00:17:12.970> are<00:17:13.300> both 00:17:13.699 --> 00:17:13.709 align:start position:0% and both the user and ourselves are both 00:17:13.709 --> 00:17:15.870 align:start position:0% and both the user and ourselves are both going<00:17:14.709> through<00:17:14.740> this<00:17:15.010> cycle<00:17:15.189> as<00:17:15.520> well<00:17:15.640> so<00:17:15.850> just 00:17:15.870 --> 00:17:15.880 align:start position:0% going through this cycle as well so just 00:17:15.880 --> 00:17:18.210 align:start position:0% going through this cycle as well so just as<00:17:16.120> the<00:17:16.240> user<00:17:16.420> creates<00:17:16.839> and<00:17:17.020> we<00:17:17.110> adapt<00:17:17.439> we 00:17:18.210 --> 00:17:18.220 align:start position:0% as the user creates and we adapt we 00:17:18.220 --> 00:17:21.000 align:start position:0% as the user creates and we adapt we create<00:17:18.550> they<00:17:18.850> adapt<00:17:19.150> and<00:17:20.110> think<00:17:20.559> about<00:17:20.770> less 00:17:21.000 --> 00:17:21.010 align:start position:0% create they adapt and think about less 00:17:21.010 --> 00:17:24.030 align:start position:0% create they adapt and think about less from<00:17:21.790> a<00:17:21.850> hierarchical<00:17:22.569> perspective<00:17:23.110> and<00:17:23.380> the 00:17:24.030 --> 00:17:24.040 align:start position:0% from a hierarchical perspective and the 00:17:24.040 --> 00:17:28.770 align:start position:0% from a hierarchical perspective and the set<00:17:24.250> of<00:17:24.339> interrelationships<00:17:27.540> yeah<00:17:28.540> so<00:17:28.750> I 00:17:28.770 --> 00:17:28.780 align:start position:0% set of interrelationships yeah so I 00:17:28.780 --> 00:17:30.690 align:start position:0% set of interrelationships yeah so I don't<00:17:28.900> know<00:17:29.230> how<00:17:29.500> to<00:17:29.559> actually<00:17:29.860> finish<00:17:30.460> this 00:17:30.690 --> 00:17:30.700 align:start position:0% don't know how to actually finish this 00:17:30.700 --> 00:17:31.940 align:start position:0% don't know how to actually finish this out 00:17:31.940 --> 00:17:31.950 align:start position:0% out 00:17:31.950 --> 00:17:34.500 align:start position:0% out because<00:17:32.950> this<00:17:33.070> topic<00:17:33.309> is<00:17:33.580> still<00:17:33.970> one<00:17:34.300> that<00:17:34.390> I'm 00:17:34.500 --> 00:17:34.510 align:start position:0% because this topic is still one that I'm 00:17:34.510 --> 00:17:35.700 align:start position:0% because this topic is still one that I'm struggling<00:17:34.900> to<00:17:35.050> I<00:17:35.110> might<00:17:35.380> be<00:17:35.470> able<00:17:35.559> to 00:17:35.700 --> 00:17:35.710 align:start position:0% struggling to I might be able to 00:17:35.710 --> 00:17:38.940 align:start position:0% struggling to I might be able to communicate<00:17:35.950> cohesively<00:17:36.940> Oh<00:17:37.059> clearly<00:17:37.950> but 00:17:38.940 --> 00:17:38.950 align:start position:0% communicate cohesively Oh clearly but 00:17:38.950 --> 00:17:41.490 align:start position:0% communicate cohesively Oh clearly but this<00:17:39.130> is<00:17:39.250> from<00:17:39.400> LaRoche<00:17:40.090> whilst<00:17:40.480> she<00:17:41.320> says<00:17:41.470> a 00:17:41.490 --> 00:17:41.500 align:start position:0% this is from LaRoche whilst she says a 00:17:41.500 --> 00:17:44.040 align:start position:0% this is from LaRoche whilst she says a flower<00:17:41.800> is<00:17:42.040> not<00:17:42.190> a<00:17:42.220> flower<00:17:42.490> it<00:17:43.450> is<00:17:43.570> made<00:17:43.780> only 00:17:44.040 --> 00:17:44.050 align:start position:0% flower is not a flower it is made only 00:17:44.050 --> 00:17:46.799 align:start position:0% flower is not a flower it is made only of<00:17:44.260> non-flower<00:17:44.890> elements<00:17:45.300> sunshine<00:17:46.300> clouds 00:17:46.799 --> 00:17:46.809 align:start position:0% of non-flower elements sunshine clouds 00:17:46.809 --> 00:17:50.760 align:start position:0% of non-flower elements sunshine clouds time<00:17:47.470> space<00:17:48.040> of<00:17:48.820> minerals<00:17:49.690> godness<00:17:50.200> and<00:17:50.350> so<00:17:50.530> on 00:17:50.760 --> 00:17:50.770 align:start position:0% time space of minerals godness and so on 00:17:50.770 --> 00:17:52.530 align:start position:0% time space of minerals godness and so on a<00:17:50.980> true<00:17:51.460> flower<00:17:51.670> contains<00:17:52.030> the<00:17:52.390> whole 00:17:52.530 --> 00:17:52.540 align:start position:0% a true flower contains the whole 00:17:52.540 --> 00:17:54.570 align:start position:0% a true flower contains the whole universe<00:17:53.020> and<00:17:53.620> if<00:17:53.740> we<00:17:53.830> were<00:17:53.950> turn<00:17:54.160> any<00:17:54.370> one<00:17:54.550> of 00:17:54.570 --> 00:17:54.580 align:start position:0% universe and if we were turn any one of 00:17:54.580 --> 00:17:56.669 align:start position:0% universe and if we were turn any one of those<00:17:54.760> non-flower<00:17:55.390> elements<00:17:55.540> to<00:17:56.080> its<00:17:56.230> source 00:17:56.669 --> 00:17:56.679 align:start position:0% those non-flower elements to its source 00:17:56.679 --> 00:17:59.549 align:start position:0% those non-flower elements to its source there<00:17:57.190> will<00:17:57.280> be<00:17:57.309> no<00:17:57.580> flower<00:17:57.850> so<00:17:58.780> just<00:17:59.350> thinking 00:17:59.549 --> 00:17:59.559 align:start position:0% there will be no flower so just thinking 00:17:59.559 --> 00:18:02.460 align:start position:0% there will be no flower so just thinking about<00:18:00.090> systems<00:18:01.090> are<00:18:01.660> in<00:18:01.780> and<00:18:02.170> through 00:18:02.460 --> 00:18:02.470 align:start position:0% about systems are in and through 00:18:02.470 --> 00:18:05.190 align:start position:0% about systems are in and through everything<00:18:02.920> that<00:18:03.309> we're<00:18:03.490> doing 00:18:05.190 --> 00:18:05.200 align:start position:0% everything that we're doing 00:18:05.200 --> 00:18:09.960 align:start position:0% everything that we're doing [Music] 00:18:09.960 --> 00:18:09.970 align:start position:0% 00:18:09.970 --> 00:18:16.180 align:start position:0% [Applause]