WEBVTT Kind: captions Language: en 00:00:01.070 --> 00:00:10.770 align:start position:0% [Applause] 00:00:10.770 --> 00:00:10.780 align:start position:0% 00:00:10.780 --> 00:00:13.500 align:start position:0% welcome<00:00:11.780> everybody<00:00:12.050> thanks<00:00:12.530> for<00:00:12.560> coming<00:00:12.740> out 00:00:13.500 --> 00:00:13.510 align:start position:0% welcome everybody thanks for coming out 00:00:13.510 --> 00:00:16.600 align:start position:0% welcome everybody thanks for coming out to<00:00:14.510> a<00:00:14.540> hopefully<00:00:15.410> fairly<00:00:15.620> smooth<00:00:15.920> talk<00:00:16.250> after 00:00:16.600 --> 00:00:16.610 align:start position:0% to a hopefully fairly smooth talk after 00:00:16.610 --> 00:00:18.940 align:start position:0% to a hopefully fairly smooth talk after a<00:00:16.640> lot<00:00:16.820> of<00:00:16.910> tenant<00:00:17.440> efforts<00:00:18.440> to<00:00:18.590> get<00:00:18.740> the 00:00:18.940 --> 00:00:18.950 align:start position:0% a lot of tenant efforts to get the 00:00:18.950 --> 00:00:22.810 align:start position:0% a lot of tenant efforts to get the logistics<00:00:19.850> fixed<00:00:20.210> my<00:00:21.110> name<00:00:21.380> Morris<00:00:21.710> first<00:00:22.640> by 00:00:22.810 --> 00:00:22.820 align:start position:0% logistics fixed my name Morris first by 00:00:22.820 --> 00:00:25.210 align:start position:0% logistics fixed my name Morris first by a<00:00:22.850> show<00:00:23.150> of<00:00:23.180> hands<00:00:23.650> how<00:00:24.650> many<00:00:24.680> people<00:00:24.830> in<00:00:25.070> this 00:00:25.210 --> 00:00:25.220 align:start position:0% a show of hands how many people in this 00:00:25.220 --> 00:00:27.279 align:start position:0% a show of hands how many people in this room<00:00:25.460> believe<00:00:25.910> that<00:00:26.270> Joaquin<00:00:26.930> and 00:00:27.279 --> 00:00:27.289 align:start position:0% room believe that Joaquin and 00:00:27.289 --> 00:00:29.730 align:start position:0% room believe that Joaquin and cryptocurrency<00:00:27.680> are<00:00:28.220> fundamentally<00:00:29.060> novel 00:00:29.730 --> 00:00:29.740 align:start position:0% cryptocurrency are fundamentally novel 00:00:29.740 --> 00:00:35.380 align:start position:0% cryptocurrency are fundamentally novel technology<00:00:33.220> of<00:00:34.220> those<00:00:34.520> who<00:00:34.699> raised<00:00:35.000> again<00:00:35.360> to 00:00:35.380 --> 00:00:35.390 align:start position:0% technology of those who raised again to 00:00:35.390 --> 00:00:37.240 align:start position:0% technology of those who raised again to do<00:00:35.600> anyone<00:00:35.840> a<00:00:35.900> moment<00:00:36.350> here<00:00:36.620> maybe<00:00:36.890> one 00:00:37.240 --> 00:00:37.250 align:start position:0% do anyone a moment here maybe one 00:00:37.250 --> 00:00:40.660 align:start position:0% do anyone a moment here maybe one feature<00:00:38.180> one<00:00:38.780> thing<00:00:39.320> that<00:00:39.830> watching<00:00:40.460> that 00:00:40.660 --> 00:00:40.670 align:start position:0% feature one thing that watching that 00:00:40.670 --> 00:00:42.550 align:start position:0% feature one thing that watching that does<00:00:40.879> that<00:00:41.210> has<00:00:41.629> not<00:00:41.930> been<00:00:42.199> possible 00:00:42.550 --> 00:00:42.560 align:start position:0% does that has not been possible 00:00:42.560 --> 00:00:46.490 align:start position:0% does that has not been possible previously 00:00:46.490 --> 00:00:46.500 align:start position:0% 00:00:46.500 --> 00:00:48.770 align:start position:0% we<00:00:46.950> can<00:00:47.130> see<00:00:47.340> some<00:00:47.490> silence<00:00:47.940> over<00:00:48.210> here<00:00:48.570> soon 00:00:48.770 --> 00:00:48.780 align:start position:0% we can see some silence over here soon 00:00:48.780 --> 00:00:52.430 align:start position:0% we can see some silence over here soon silence<00:00:49.170> so<00:00:50.040> it<00:00:50.940> makes<00:00:51.120> the<00:00:51.240> point<00:00:51.450> it<00:00:52.080> is<00:00:52.230> very 00:00:52.430 --> 00:00:52.440 align:start position:0% silence so it makes the point it is very 00:00:52.440 --> 00:00:55.910 align:start position:0% silence so it makes the point it is very difficult<00:00:52.860> to<00:00:53.390> to<00:00:54.390> identify<00:00:54.650> novelty<00:00:55.650> to 00:00:55.910 --> 00:00:55.920 align:start position:0% difficult to to identify novelty to 00:00:55.920 --> 00:00:58.640 align:start position:0% difficult to to identify novelty to analyze<00:00:56.310> it<00:00:56.490> rigorously<00:00:56.730> and<00:00:57.570> to<00:00:58.080> predict 00:00:58.640 --> 00:00:58.650 align:start position:0% analyze it rigorously and to predict 00:00:58.650 --> 00:00:59.840 align:start position:0% analyze it rigorously and to predict what<00:00:58.890> parts<00:00:59.160> of<00:00:59.250> it<00:00:59.370> matter 00:00:59.840 --> 00:00:59.850 align:start position:0% what parts of it matter 00:00:59.850 --> 00:01:06.200 align:start position:0% what parts of it matter and<00:01:02.210> we<00:01:03.210> know<00:01:03.360> it's<00:01:03.540> sophisticated<00:01:05.210> so 00:01:06.200 --> 00:01:06.210 align:start position:0% and we know it's sophisticated so 00:01:06.210 --> 00:01:07.790 align:start position:0% and we know it's sophisticated so luckily<00:01:06.630> though<00:01:06.990> we<00:01:07.170> do<00:01:07.320> have<00:01:07.530> a<00:01:07.560> lot<00:01:07.770> of 00:01:07.790 --> 00:01:07.800 align:start position:0% luckily though we do have a lot of 00:01:07.800 --> 00:01:10.940 align:start position:0% luckily though we do have a lot of precedents<00:01:08.340> for<00:01:09.210> thinking<00:01:09.780> about<00:01:09.950> new 00:01:10.940 --> 00:01:10.950 align:start position:0% precedents for thinking about new 00:01:10.950 --> 00:01:13.940 align:start position:0% precedents for thinking about new technology<00:01:11.870> we've<00:01:12.870> gone<00:01:13.050> through<00:01:13.110> a<00:01:13.680> long 00:01:13.940 --> 00:01:13.950 align:start position:0% technology we've gone through a long 00:01:13.950 --> 00:01:16.160 align:start position:0% technology we've gone through a long chain<00:01:14.370> of<00:01:14.400> history<00:01:14.940> where<00:01:15.150> media<00:01:15.570> technology 00:01:16.160 --> 00:01:16.170 align:start position:0% chain of history where media technology 00:01:16.170 --> 00:01:17.840 align:start position:0% chain of history where media technology in<00:01:16.230> particular<00:01:16.710> has<00:01:16.950> helped<00:01:17.160> found<00:01:17.460> impacts 00:01:17.840 --> 00:01:17.850 align:start position:0% in particular has helped found impacts 00:01:17.850 --> 00:01:20.000 align:start position:0% in particular has helped found impacts transforming<00:01:18.500> society<00:01:19.500> is<00:01:19.680> in<00:01:19.830> the<00:01:19.920> way 00:01:20.000 --> 00:01:20.010 align:start position:0% transforming society is in the way 00:01:20.010 --> 00:01:23.960 align:start position:0% transforming society is in the way people<00:01:20.369> see<00:01:20.850> and<00:01:21.240> think<00:01:21.660> and<00:01:21.930> interact<00:01:22.970> media 00:01:23.960 --> 00:01:23.970 align:start position:0% people see and think and interact media 00:01:23.970 --> 00:01:25.310 align:start position:0% people see and think and interact media technology<00:01:24.540> of<00:01:24.630> getting<00:01:24.930> again<00:01:25.110> has 00:01:25.310 --> 00:01:25.320 align:start position:0% technology of getting again has 00:01:25.320 --> 00:01:26.780 align:start position:0% technology of getting again has radically<00:01:25.710> transformed<00:01:26.250> the<00:01:26.340> way<00:01:26.430> the<00:01:26.550> human 00:01:26.780 --> 00:01:26.790 align:start position:0% radically transformed the way the human 00:01:26.790 --> 00:01:29.240 align:start position:0% radically transformed the way the human beings<00:01:27.060> with<00:01:27.800> one<00:01:28.800> of<00:01:28.950> the<00:01:29.040> more 00:01:29.240 --> 00:01:29.250 align:start position:0% beings with one of the more 00:01:29.250 --> 00:01:31.580 align:start position:0% beings with one of the more comprehensive<00:01:30.000> an<00:01:30.450> insightful<00:01:30.780> historians 00:01:31.580 --> 00:01:31.590 align:start position:0% comprehensive an insightful historians 00:01:31.590 --> 00:01:34.249 align:start position:0% comprehensive an insightful historians and<00:01:32.000> analysts<00:01:33.000> of<00:01:33.240> this<00:01:33.600> is<00:01:33.869> a<00:01:33.900> guy<00:01:34.080> named 00:01:34.249 --> 00:01:34.259 align:start position:0% and analysts of this is a guy named 00:01:34.259 --> 00:01:36.650 align:start position:0% and analysts of this is a guy named Marshall<00:01:34.500> McLuhan<00:01:34.979> did<00:01:35.880> most<00:01:36.090> was<00:01:36.300> worth<00:01:36.479> in 00:01:36.650 --> 00:01:36.660 align:start position:0% Marshall McLuhan did most was worth in 00:01:36.660 --> 00:01:40.190 align:start position:0% Marshall McLuhan did most was worth in the<00:01:36.720> 1950s<00:01:37.380> and<00:01:37.560> 1960s<00:01:38.509> and<00:01:39.509> he<00:01:39.780> managed<00:01:40.050> to 00:01:40.190 --> 00:01:40.200 align:start position:0% the 1950s and 1960s and he managed to 00:01:40.200 --> 00:01:43.460 align:start position:0% the 1950s and 1960s and he managed to not<00:01:40.890> just<00:01:41.100> predict<00:01:41.729> the<00:01:42.390> Internet<00:01:42.780> as<00:01:43.020> kind<00:01:43.410> of 00:01:43.460 --> 00:01:43.470 align:start position:0% not just predict the Internet as kind of 00:01:43.470 --> 00:01:46.580 align:start position:0% not just predict the Internet as kind of a<00:01:43.619> technology<00:01:44.400> but<00:01:45.030> to<00:01:45.300> think<00:01:45.930> in<00:01:46.259> really 00:01:46.580 --> 00:01:46.590 align:start position:0% a technology but to think in really 00:01:46.590 --> 00:01:49.700 align:start position:0% a technology but to think in really interesting<00:01:46.920> and<00:01:47.630> prescient<00:01:48.630> ways<00:01:48.900> about<00:01:49.380> the 00:01:49.700 --> 00:01:49.710 align:start position:0% interesting and prescient ways about the 00:01:49.710 --> 00:01:53.360 align:start position:0% interesting and prescient ways about the impact<00:01:50.430> that<00:01:50.580> technology<00:01:51.330> would<00:01:51.600> have<00:01:52.370> before 00:01:53.360 --> 00:01:53.370 align:start position:0% impact that technology would have before 00:01:53.370 --> 00:01:55.220 align:start position:0% impact that technology would have before it<00:01:53.460> even<00:01:53.640> existed<00:01:54.150> and<00:01:54.330> he<00:01:54.420> did<00:01:54.630> it<00:01:54.720> by<00:01:54.870> looking 00:01:55.220 --> 00:01:55.230 align:start position:0% it even existed and he did it by looking 00:01:55.230 --> 00:01:58.640 align:start position:0% it even existed and he did it by looking at<00:01:55.320> history<00:01:55.740> so<00:01:56.460> this<00:01:56.940> talk<00:01:57.450> is<00:01:57.780> a<00:01:57.840> very<00:01:58.440> brief 00:01:58.640 --> 00:01:58.650 align:start position:0% at history so this talk is a very brief 00:01:58.650 --> 00:02:01.430 align:start position:0% at history so this talk is a very brief introduction<00:01:59.310> to<00:01:59.340> employ<00:01:59.870> and<00:02:00.870> to<00:02:01.140> the<00:02:01.230> field 00:02:01.430 --> 00:02:01.440 align:start position:0% introduction to employ and to the field 00:02:01.440 --> 00:02:06.419 align:start position:0% introduction to employ and to the field of<00:02:01.590> Media<00:02:01.860> Studies 00:02:06.419 --> 00:02:06.429 align:start position:0% 00:02:06.429 --> 00:02:12.089 align:start position:0% /<00:02:07.349> spouse<00:02:09.989> so<00:02:10.989> we're<00:02:11.170> gonna<00:02:11.290> take<00:02:11.739> some<00:02:11.800> very 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align:start position:0% and applying these concepts to watch it so<00:02:21.580> very<00:02:22.150> briefly<00:02:22.299> about<00:02:22.629> me<00:02:22.930> a<00:02:23.170> few<00:02:23.440> of<00:02:23.560> you 00:02:23.729 --> 00:02:23.739 align:start position:0% so very briefly about me a few of you 00:02:23.739 --> 00:02:26.520 align:start position:0% so very briefly about me a few of you might<00:02:23.980> recognize<00:02:24.220> my<00:02:24.730> name<00:02:24.940> I'm<00:02:25.870> a<00:02:25.930> journalist 00:02:26.520 --> 00:02:26.530 align:start position:0% might recognize my name I'm a journalist 00:02:26.530 --> 00:02:28.650 align:start position:0% might recognize my name I'm a journalist I<00:02:26.709> worked<00:02:27.069> for<00:02:27.459> a<00:02:27.790> magazine<00:02:28.120> called<00:02:28.390> breaker 00:02:28.650 --> 00:02:28.660 align:start position:0% I worked for a magazine called breaker 00:02:28.660 --> 00:02:32.580 align:start position:0% I worked for a magazine called breaker that<00:02:29.049> existed<00:02:29.530> for<00:02:29.709> a<00:02:29.799> short<00:02:30.459> sweet<00:02:30.870> lifespan 00:02:32.580 --> 00:02:32.590 align:start position:0% that existed for a short sweet lifespan 00:02:32.590 --> 00:02:34.619 align:start position:0% that existed for a short sweet lifespan I<00:02:32.620> am<00:02:33.040> now<00:02:33.220> currently<00:02:33.459> on<00:02:33.700> staff<00:02:34.120> at<00:02:34.299> Fortune 00:02:34.619 --> 00:02:34.629 align:start position:0% I am now currently on staff at Fortune 00:02:34.629 --> 00:02:36.600 align:start position:0% I am now currently on staff at Fortune magazine<00:02:35.080> prior<00:02:35.739> to<00:02:35.920> that<00:02:36.099> though<00:02:36.280> I<00:02:36.340> was<00:02:36.519> in 00:02:36.600 --> 00:02:36.610 align:start position:0% magazine prior to that though I was in 00:02:36.610 --> 00:02:38.309 align:start position:0% magazine prior to that though I was in academic<00:02:37.150> and<00:02:37.239> my<00:02:37.360> training<00:02:37.720> is<00:02:37.840> in<00:02:38.019> media 00:02:38.309 --> 00:02:38.319 align:start position:0% academic and my training is in media 00:02:38.319 --> 00:02:42.150 align:start position:0% academic and my training is in media studies<00:02:38.379> and<00:02:38.709> sociology<00:02:39.599> and<00:02:40.599> so<00:02:41.319> this<00:02:41.829> is<00:02:42.010> in 00:02:42.150 --> 00:02:42.160 align:start position:0% studies and sociology and so this is in 00:02:42.160 --> 00:02:44.610 align:start position:0% studies and sociology and so this is in in<00:02:42.400> that<00:02:42.579> traditional<00:02:43.150> kind<00:02:43.629> of<00:02:43.720> as<00:02:43.810> a<00:02:43.840> as<00:02:44.170> an 00:02:44.610 --> 00:02:44.620 align:start position:0% in that traditional kind of as a as an 00:02:44.620 --> 00:02:46.850 align:start position:0% in that traditional kind of as a as an analyst<00:02:44.980> and<00:02:45.129> not<00:02:45.250> so<00:02:45.370> much<00:02:45.489> as<00:02:45.610> a<00:02:45.700> journalist 00:02:46.850 --> 00:02:46.860 align:start position:0% analyst and not so much as a journalist 00:02:46.860 --> 00:02:50.670 align:start position:0% analyst and not so much as a journalist and<00:02:48.000> I<00:02:49.000> want<00:02:49.690> to<00:02:49.750> start<00:02:49.930> with<00:02:50.019> just<00:02:50.140> a<00:02:50.260> few<00:02:50.470> kind 00:02:50.670 --> 00:02:50.680 align:start position:0% and I want to start with just a few kind 00:02:50.680 --> 00:02:52.850 align:start position:0% and I want to start with just a few kind of<00:02:50.829> precedent<00:02:51.549> setting<00:02:51.790> examples<00:02:52.480> of 00:02:52.850 --> 00:02:52.860 align:start position:0% of precedent setting examples of 00:02:52.860 --> 00:02:55.050 align:start position:0% of precedent setting examples of transformative<00:02:53.860> media<00:02:54.190> technologies<00:02:54.819> and 00:02:55.050 --> 00:02:55.060 align:start position:0% transformative media technologies and 00:02:55.060 --> 00:02:56.369 align:start position:0% transformative media technologies and how<00:02:55.209> they<00:02:55.239> have<00:02:55.720> had<00:02:55.870> an<00:02:55.959> impact 00:02:56.369 --> 00:02:56.379 align:start position:0% how they have had an impact 00:02:56.379 --> 00:02:58.559 align:start position:0% how they have had an impact so<00:02:56.560> the<00:02:57.489> first<00:02:57.700> I<00:02:57.910> want<00:02:58.090> to<00:02:58.120> talk<00:02:58.239> about<00:02:58.390> the 00:02:58.559 --> 00:02:58.569 align:start position:0% so the first I want to talk about the 00:02:58.569 --> 00:03:00.750 align:start position:0% so the first I want to talk about the mechanical<00:02:59.109> print<00:02:59.410> and<00:03:00.400> I'm<00:03:00.549> talking<00:03:00.730> about 00:03:00.750 --> 00:03:00.760 align:start position:0% mechanical print and I'm talking about 00:03:00.760 --> 00:03:04.050 align:start position:0% mechanical print and I'm talking about printing<00:03:01.209> like<00:03:01.530> mass<00:03:02.530> production<00:03:03.160> of<00:03:03.340> books 00:03:04.050 --> 00:03:04.060 align:start position:0% printing like mass production of books 00:03:04.060 --> 00:03:06.180 align:start position:0% printing like mass production of books and<00:03:04.420> prints<00:03:04.660> and<00:03:04.750> materials<00:03:05.200> not<00:03:05.379> writing 00:03:06.180 --> 00:03:06.190 align:start position:0% and prints and materials not writing 00:03:06.190 --> 00:03:08.250 align:start position:0% and prints and materials not writing itself<00:03:06.549> it's<00:03:06.849> a<00:03:06.910> whole<00:03:07.090> different<00:03:07.180> topic<00:03:07.480> but 00:03:08.250 --> 00:03:08.260 align:start position:0% itself it's a whole different topic but 00:03:08.260 --> 00:03:10.470 align:start position:0% itself it's a whole different topic but print<00:03:08.859> about<00:03:09.010> the<00:03:09.340> mass<00:03:09.489> diffusion<00:03:09.910> of<00:03:10.090> ideas 00:03:10.470 --> 00:03:10.480 align:start position:0% print about the mass diffusion of ideas 00:03:10.480 --> 00:03:12.690 align:start position:0% print about the mass diffusion of ideas but<00:03:10.930> also<00:03:11.109> it<00:03:11.560> allow<00:03:11.769> people<00:03:12.010> to<00:03:12.160> analyze 00:03:12.690 --> 00:03:12.700 align:start position:0% but also it allow people to analyze 00:03:12.700 --> 00:03:14.160 align:start position:0% but also it allow people to analyze those<00:03:13.030> ideas<00:03:13.389> and<00:03:13.599> ways<00:03:13.750> that<00:03:14.019> were 00:03:14.160 --> 00:03:14.170 align:start position:0% those ideas and ways that were 00:03:14.170 --> 00:03:18.599 align:start position:0% those ideas and ways that were independent<00:03:14.889> from<00:03:15.660> institutions<00:03:16.889> and<00:03:17.889> kind 00:03:18.599 --> 00:03:18.609 align:start position:0% independent from institutions and kind 00:03:18.609 --> 00:03:20.339 align:start position:0% independent from institutions and kind of<00:03:18.639> gave<00:03:18.849> birth<00:03:19.090> to<00:03:19.180> critical<00:03:19.660> thought<00:03:19.959> so 00:03:20.339 --> 00:03:20.349 align:start position:0% of gave birth to critical thought so 00:03:20.349 --> 00:03:22.770 align:start position:0% of gave birth to critical thought so it's<00:03:20.530> not<00:03:20.680> any<00:03:21.010> coincidence<00:03:21.400> that<00:03:22.000> the<00:03:22.569> first 00:03:22.770 --> 00:03:22.780 align:start position:0% it's not any coincidence that the first 00:03:22.780 --> 00:03:24.809 align:start position:0% it's not any coincidence that the first printed<00:03:23.109> book<00:03:23.290> was<00:03:23.500> a<00:03:23.530> Bible<00:03:24.040> printed<00:03:24.370> in 00:03:24.809 --> 00:03:24.819 align:start position:0% printed book was a Bible printed in 00:03:24.819 --> 00:03:28.740 align:start position:0% printed book was a Bible printed in Germany<00:03:25.269> about<00:03:25.750> 1450<00:03:26.650> and<00:03:27.639> a<00:03:28.120> little<00:03:28.510> bit<00:03:28.599> less 00:03:28.740 --> 00:03:28.750 align:start position:0% Germany about 1450 and a little bit less 00:03:28.750 --> 00:03:29.879 align:start position:0% Germany about 1450 and a little bit less than<00:03:28.870> a<00:03:28.959> century<00:03:29.169> later<00:03:29.319> you<00:03:29.680> have<00:03:29.799> the 00:03:29.879 --> 00:03:29.889 align:start position:0% than a century later you have the 00:03:29.889 --> 00:03:32.539 align:start position:0% than a century later you have the Protestant<00:03:30.310> Reformation<00:03:30.389> also<00:03:31.389> in<00:03:31.569> Germany<00:03:31.959> a 00:03:32.539 --> 00:03:32.549 align:start position:0% Protestant Reformation also in Germany a 00:03:32.549 --> 00:03:35.909 align:start position:0% Protestant Reformation also in Germany a movement<00:03:33.549> that<00:03:34.440> asked<00:03:35.440> people<00:03:35.590> to<00:03:35.739> engage 00:03:35.909 --> 00:03:35.919 align:start position:0% movement that asked people to engage 00:03:35.919 --> 00:03:39.300 align:start position:0% movement that asked people to engage critically<00:03:36.310> with<00:03:37.440> with<00:03:38.440> the<00:03:38.620> content<00:03:39.130> of 00:03:39.300 --> 00:03:39.310 align:start position:0% critically with with the content of 00:03:39.310 --> 00:03:39.650 align:start position:0% critically with with the content of their 00:03:39.650 --> 00:03:39.660 align:start position:0% their 00:03:39.660 --> 00:03:41.270 align:start position:0% their religion<00:03:40.020> rather<00:03:40.500> than<00:03:40.800> just<00:03:41.040> kind<00:03:41.160> of 00:03:41.270 --> 00:03:41.280 align:start position:0% religion rather than just kind of 00:03:41.280 --> 00:03:43.340 align:start position:0% religion rather than just kind of accepting<00:03:41.820> it<00:03:41.910> from<00:03:42.480> on<00:03:42.660> high<00:03:42.900> because<00:03:43.260> we 00:03:43.340 --> 00:03:43.350 align:start position:0% accepting it from on high because we 00:03:43.350 --> 00:03:44.900 align:start position:0% accepting it from on high because we have<00:03:43.590> a<00:03:43.650> book<00:03:43.830> in<00:03:43.920> front<00:03:44.160> of<00:03:44.220> you<00:03:44.340> you<00:03:44.760> can 00:03:44.900 --> 00:03:44.910 align:start position:0% have a book in front of you you can 00:03:44.910 --> 00:03:46.520 align:start position:0% have a book in front of you you can engage<00:03:45.120> more<00:03:45.360> critically<00:03:45.780> with<00:03:45.960> the<00:03:46.080> content 00:03:46.520 --> 00:03:46.530 align:start position:0% engage more critically with the content 00:03:46.530 --> 00:03:50.290 align:start position:0% engage more critically with the content than<00:03:46.680> if<00:03:46.800> you're<00:03:46.980> listening<00:03:47.730> to<00:03:47.820> a<00:03:47.850> sermon 00:03:50.290 --> 00:03:50.300 align:start position:0% 00:03:50.300 --> 00:03:54.260 align:start position:0% second<00:03:51.300> example<00:03:51.600> we<00:03:52.320> always<00:03:52.940> this<00:03:53.940> is<00:03:54.090> not 00:03:54.260 --> 00:03:54.270 align:start position:0% second example we always this is not 00:03:54.270 --> 00:03:55.490 align:start position:0% second example we always this is not something<00:03:54.510> that<00:03:54.540> people<00:03:54.750> think<00:03:54.870> about<00:03:55.290> as<00:03:55.470> a 00:03:55.490 --> 00:03:55.500 align:start position:0% something that people think about as a 00:03:55.500 --> 00:03:58.010 align:start position:0% something that people think about as a media<00:03:55.980> technology<00:03:56.640> very<00:03:56.880> often<00:03:57.270> but<00:03:57.420> the 00:03:58.010 --> 00:03:58.020 align:start position:0% media technology very often but the 00:03:58.020 --> 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they<00:04:04.500> increase<00:04:05.280> the<00:04:05.460> speed<00:04:05.670> of 00:04:05.810 --> 00:04:05.820 align:start position:0% Telegraph so they increase the speed of 00:04:05.820 --> 00:04:07.460 align:start position:0% Telegraph so they increase the speed of communication<00:04:05.970> to<00:04:06.810> a<00:04:06.840> level<00:04:07.080> that<00:04:07.230> had<00:04:07.380> never 00:04:07.460 --> 00:04:07.470 align:start position:0% communication to a level that had never 00:04:07.470 --> 00:04:09.230 align:start position:0% communication to a level that had never been<00:04:07.680> seen<00:04:07.890> before<00:04:08.010> because<00:04:08.700> you<00:04:08.880> could<00:04:09.030> send 00:04:09.230 --> 00:04:09.240 align:start position:0% been seen before because you could send 00:04:09.240 --> 00:04:11.840 align:start position:0% been seen before because you could send letters<00:04:09.630> by<00:04:09.840> the<00:04:09.870> road<00:04:10.310> so<00:04:11.310> it's<00:04:11.520> Schrank 00:04:11.840 --> 00:04:11.850 align:start position:0% letters by the road so it's Schrank 00:04:11.850 --> 00:04:15.850 align:start position:0% letters by the road so it's Schrank space<00:04:12.240> and<00:04:12.690> made<00:04:12.840> people<00:04:13.020> more<00:04:13.320> connected<00:04:13.860> and 00:04:15.850 --> 00:04:15.860 align:start position:0% space and made people more connected and 00:04:15.860 --> 00:04:19.310 align:start position:0% space and made people more connected and it<00:04:16.860> also<00:04:17.060> created<00:04:18.060> new<00:04:18.090> markets<00:04:18.690> for<00:04:18.840> things 00:04:19.310 --> 00:04:19.320 align:start position:0% it also created new markets for things 00:04:19.320 --> 00:04:21.730 align:start position:0% it also created new markets for things like<00:04:19.440> commodities<00:04:19.890> wood<00:04:20.520> beef<00:04:20.970> cotton 00:04:21.730 --> 00:04:21.740 align:start position:0% like commodities wood beef cotton 00:04:21.740 --> 00:04:23.840 align:start position:0% like commodities wood beef cotton Marshall<00:04:22.740> McLuhan's<00:04:23.100> teacher<00:04:23.400> at<00:04:23.640> Harrow 00:04:23.840 --> 00:04:23.850 align:start position:0% Marshall McLuhan's teacher at Harrow 00:04:23.850 --> 00:04:25.070 align:start position:0% Marshall McLuhan's teacher at Harrow Kenneth<00:04:24.210> spent<00:04:24.480> a<00:04:24.510> lot<00:04:24.660> of<00:04:24.690> time<00:04:24.900> thinking 00:04:25.070 --> 00:04:25.080 align:start position:0% Kenneth spent a lot of time thinking 00:04:25.080 --> 00:04:27.530 align:start position:0% Kenneth spent a lot of time thinking about<00:04:25.260> the<00:04:26.190> railway<00:04:26.580> and 00:04:27.530 --> 00:04:27.540 align:start position:0% about the railway and 00:04:27.540 --> 00:04:30.560 align:start position:0% about the railway and talk<00:04:27.720> about<00:04:27.840> that<00:04:28.050> in<00:04:28.680> a<00:04:28.740> bit<00:04:29.060> in<00:04:30.060> more<00:04:30.270> depth 00:04:30.560 --> 00:04:30.570 align:start position:0% talk about that in a bit in more depth 00:04:30.570 --> 00:04:34.250 align:start position:0% talk about that in a bit in more depth now<00:04:31.350> it's<00:04:32.190> likely<00:04:33.060> with<00:04:33.480> a<00:04:33.510> few<00:04:33.750> exceptions 00:04:34.250 --> 00:04:34.260 align:start position:0% now it's likely with a few exceptions 00:04:34.260 --> 00:04:35.240 align:start position:0% now it's likely with a few exceptions that<00:04:34.470> when<00:04:34.620> you've<00:04:34.710> walked<00:04:34.860> into<00:04:35.100> this<00:04:35.190> room 00:04:35.240 --> 00:04:35.250 align:start position:0% that when you've walked into this room 00:04:35.250 --> 00:04:36.950 align:start position:0% that when you've walked into this room you<00:04:35.520> didn't<00:04:35.730> think<00:04:35.880> of<00:04:35.970> railways<00:04:36.420> as<00:04:36.660> a<00:04:36.720> form 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media technology the electric<00:04:42.420> light<00:04:43.010> the<00:04:44.010> reason<00:04:44.430> that<00:04:44.730> McLuhan 00:04:45.620 --> 00:04:45.630 align:start position:0% electric light the reason that McLuhan 00:04:45.630 --> 00:04:46.730 align:start position:0% electric light the reason that McLuhan in<00:04:45.750> particular<00:04:46.200> spends<00:04:46.440> a<00:04:46.500> lot<00:04:46.620> of<00:04:46.650> time 00:04:46.730 --> 00:04:46.740 align:start position:0% in particular spends a lot of time 00:04:46.740 --> 00:04:48.350 align:start position:0% in particular spends a lot of time thinking<00:04:47.130> about<00:04:47.190> the<00:04:47.460> light<00:04:47.610> bulb<00:04:47.880> as<00:04:48.030> a<00:04:48.060> form 00:04:48.350 --> 00:04:48.360 align:start position:0% thinking about the light bulb as a form 00:04:48.360 --> 00:04:50.870 align:start position:0% thinking about the light bulb as a form of<00:04:48.450> media<00:04:48.630> technology<00:04:48.990> is<00:04:49.980> because<00:04:50.400> as<00:04:50.730> you 00:04:50.870 --> 00:04:50.880 align:start position:0% of media technology is because as you 00:04:50.880 --> 00:04:52.550 align:start position:0% of media technology is because as you see<00:04:51.030> here<00:04:51.240> this<00:04:51.360> is<00:04:51.540> a<00:04:51.570> scene<00:04:52.050> of<00:04:52.080> New<00:04:52.350> York 00:04:52.550 --> 00:04:52.560 align:start position:0% see here this is a scene of New York 00:04:52.560 --> 00:04:58.040 align:start position:0% see here this is a scene of New York City<00:04:52.800> and<00:04:53.480> 1880s<00:04:54.480> or<00:04:54.660> so<00:04:56.240> it<00:04:57.240> opened<00:04:57.600> up<00:04:57.630> a<00:04:57.780> new 00:04:58.040 --> 00:04:58.050 align:start position:0% City and 1880s or so it opened up a new 00:04:58.050 --> 00:05:01.250 align:start position:0% City and 1880s or so it opened up a new time<00:04:58.740> of<00:04:59.220> day<00:05:00.030> where<00:05:00.450> human<00:05:00.810> beings<00:05:01.110> could 00:05:01.250 --> 00:05:01.260 align:start position:0% time of day where human beings could 00:05:01.260 --> 00:05:03.050 align:start position:0% time of day where human beings could interact<00:05:01.530> with<00:05:01.830> each<00:05:02.100> other<00:05:02.250> and<00:05:02.490> engage<00:05:02.850> in 00:05:03.050 --> 00:05:03.060 align:start position:0% interact with each other and engage in 00:05:03.060 --> 00:05:05.060 align:start position:0% interact with each other and engage in social<00:05:03.510> life<00:05:03.660> it<00:05:04.350> was<00:05:04.500> transformative 00:05:05.060 --> 00:05:05.070 align:start position:0% social life it was transformative 00:05:05.070 --> 00:05:07.550 align:start position:0% social life it was transformative because<00:05:05.280> of<00:05:05.550> what<00:05:05.670> it<00:05:05.760> made<00:05:05.880> possible<00:05:06.560> but 00:05:07.550 --> 00:05:07.560 align:start position:0% because of what it made possible but 00:05:07.560 --> 00:05:09.020 align:start position:0% because of what it made possible but what's<00:05:07.740> most<00:05:07.920> important<00:05:08.400> about<00:05:08.460> the<00:05:08.700> label 00:05:09.020 --> 00:05:09.030 align:start position:0% what's most important about the label 00:05:09.030 --> 00:05:10.430 align:start position:0% what's most important about the label who<00:05:09.150> were<00:05:09.270> thinking<00:05:09.570> critically<00:05:09.930> about<00:05:09.990> media 00:05:10.430 --> 00:05:10.440 align:start position:0% who were thinking critically about media 00:05:10.440 --> 00:05:13.610 align:start position:0% who were thinking critically about media is<00:05:10.740> that<00:05:10.770> it<00:05:11.010> has<00:05:11.310> no<00:05:11.580> content<00:05:12.030> a<00:05:12.630> light<00:05:13.350> bulb 00:05:13.610 --> 00:05:13.620 align:start position:0% is that it has no content a light bulb 00:05:13.620 --> 00:05:15.530 align:start position:0% is that it has no content a light bulb has<00:05:13.890> no<00:05:14.100> message<00:05:14.610> to<00:05:14.820> light<00:05:15.030> bulb<00:05:15.270> isn't 00:05:15.530 --> 00:05:15.540 align:start position:0% has no message to light bulb isn't 00:05:15.540 --> 00:05:16.520 align:start position:0% has no message to light bulb isn't telling<00:05:15.720> you<00:05:15.960> anything<00:05:16.320> in<00:05:16.440> particular 00:05:16.520 --> 00:05:16.530 align:start position:0% telling you anything in particular 00:05:16.530 --> 00:05:18.440 align:start position:0% telling you anything in particular unless<00:05:17.220> you<00:05:17.430> like<00:05:17.610> use<00:05:17.790> it<00:05:17.970> to<00:05:18.060> spell<00:05:18.330> out 00:05:18.440 --> 00:05:18.450 align:start position:0% unless you like use it to spell out 00:05:18.450 --> 00:05:21.050 align:start position:0% unless you like use it to spell out something<00:05:18.690> on<00:05:18.870> a<00:05:18.930> sign<00:05:19.230> a<00:05:19.530> light<00:05:20.220> bulb<00:05:20.430> is<00:05:20.610> pure 00:05:21.050 --> 00:05:21.060 align:start position:0% something on a sign a light bulb is pure 00:05:21.060 --> 00:05:23.840 align:start position:0% something on a sign a light bulb is pure media<00:05:21.450> pure<00:05:22.320> connection<00:05:22.680> and<00:05:23.160> you<00:05:23.640> have 00:05:23.840 --> 00:05:23.850 align:start position:0% media pure connection and you have 00:05:23.850 --> 00:05:25.610 align:start position:0% media pure connection and you have complete<00:05:24.180> control<00:05:24.210> over<00:05:24.840> the<00:05:24.960> content<00:05:25.200> of 00:05:25.610 --> 00:05:25.620 align:start position:0% complete control over the content of 00:05:25.620 --> 00:05:29.930 align:start position:0% complete control over the content of that<00:05:25.650> connection<00:05:26.420> and<00:05:28.070> this<00:05:29.070> is<00:05:29.250> just<00:05:29.700> useful 00:05:29.930 --> 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--> 00:05:39.140 align:start position:0% means something that is between two things<00:05:37.080> as<00:05:37.380> in<00:05:37.650> something<00:05:38.400> that<00:05:38.550> connects<00:05:38.970> to 00:05:39.140 --> 00:05:39.150 align:start position:0% things as in something that connects to 00:05:39.150 --> 00:05:41.600 align:start position:0% things as in something that connects to so<00:05:39.750> anything<00:05:40.560> that<00:05:40.590> allows<00:05:40.920> a<00:05:40.950> connection 00:05:41.600 --> 00:05:41.610 align:start position:0% so anything that allows a connection 00:05:41.610 --> 00:05:43.280 align:start position:0% so anything that allows a connection especially<00:05:41.790> between<00:05:42.150> humans<00:05:42.720> is<00:05:42.930> formed 00:05:43.280 --> 00:05:43.290 align:start position:0% especially between humans is formed 00:05:43.290 --> 00:05:46.400 align:start position:0% especially between humans is formed immediately 00:05:46.400 --> 00:05:46.410 align:start position:0% 00:05:46.410 --> 00:05:50.600 align:start position:0% in<00:05:47.250> this<00:05:47.760> idea<00:05:48.120> that<00:05:48.450> media<00:05:48.930> the<00:05:49.770> structure<00:05:50.370> of 00:05:50.600 --> 00:05:50.610 align:start position:0% in this idea that media the structure of 00:05:50.610 --> 00:05:52.850 align:start position:0% in this idea that media the structure of a<00:05:50.730> media<00:05:51.000> technology<00:05:51.660> and<00:05:51.930> the<00:05:52.110> ways<00:05:52.440> that<00:05:52.710> it 00:05:52.850 --> 00:05:52.860 align:start position:0% a media technology and the ways that it 00:05:52.860 --> 00:05:54.740 align:start position:0% a media technology and the ways that it receives<00:05:53.250> connections<00:05:53.760> between<00:05:53.910> people<00:05:54.540> is 00:05:54.740 --> 00:05:54.750 align:start position:0% receives connections between people is 00:05:54.750 --> 00:05:57.680 align:start position:0% receives connections between people is much<00:05:55.650> more<00:05:55.860> important<00:05:56.430> than<00:05:56.580> the<00:05:56.700> content<00:05:56.970> of 00:05:57.680 --> 00:05:57.690 align:start position:0% much more important than the content of 00:05:57.690 --> 00:06:01.130 align:start position:0% much more important than the content of that<00:05:58.680> media<00:05:59.010> is<00:05:59.880> summed<00:06:00.150> up<00:06:00.240> in<00:06:00.390> a<00:06:00.480> afraid<00:06:01.020> is 00:06:01.130 --> 00:06:01.140 align:start position:0% that media is summed up in a afraid is 00:06:01.140 --> 00:06:04.130 align:start position:0% that media is summed up in a afraid is that<00:06:01.200> at<00:06:01.980> least<00:06:02.130> for<00:06:02.370> a<00:06:02.400> time<00:06:02.430> was<00:06:02.910> very<00:06:03.480> well 00:06:04.130 --> 00:06:04.140 align:start position:0% that at least for a time was very well 00:06:04.140 --> 00:06:06.290 align:start position:0% that at least for a time was very well known<00:06:04.170> the<00:06:05.040> medium<00:06:05.370> is<00:06:05.520> the<00:06:05.550> message<00:06:05.760> this<00:06:06.150> is 00:06:06.290 --> 00:06:06.300 align:start position:0% known the medium is the message this is 00:06:06.300 --> 00:06:08.750 align:start position:0% known the medium is the message this is Marshall<00:06:06.660> McLuhan's<00:06:07.080> like<00:06:07.260> key<00:06:07.650> phrase<00:06:08.040> I'm 00:06:08.750 --> 00:06:08.760 align:start position:0% Marshall McLuhan's like key phrase I'm 00:06:08.760 --> 00:06:10.340 align:start position:0% Marshall McLuhan's like key phrase I'm curious<00:06:09.120> by<00:06:09.330> another<00:06:09.570> show<00:06:09.810> of<00:06:09.840> hands<00:06:10.140> how 00:06:10.340 --> 00:06:10.350 align:start position:0% curious by another show of hands how 00:06:10.350 --> 00:06:11.570 align:start position:0% curious by another show of hands how many<00:06:10.380> people<00:06:10.530> have<00:06:10.950> heard<00:06:11.220> this<00:06:11.340> phrase 00:06:11.570 --> 00:06:11.580 align:start position:0% many people have heard this phrase 00:06:11.580 --> 00:06:12.400 align:start position:0% many people have heard this phrase before 00:06:12.400 --> 00:06:12.410 align:start position:0% before 00:06:12.410 --> 00:06:14.630 align:start position:0% before okay<00:06:13.410> pretty<00:06:13.710> good<00:06:13.950> I've<00:06:14.220> been<00:06:14.370> sort<00:06:14.610> of 00:06:14.630 --> 00:06:14.640 align:start position:0% okay pretty good I've been sort of 00:06:14.640 --> 00:06:16.070 align:start position:0% okay pretty good I've been sort of noticing<00:06:15.030> in<00:06:15.120> recent<00:06:15.450> years<00:06:15.660> maybe<00:06:15.840> people 00:06:16.070 --> 00:06:16.080 align:start position:0% noticing in recent years maybe people 00:06:16.080 --> 00:06:17.900 align:start position:0% noticing in recent years maybe people are<00:06:16.290> less<00:06:16.470> aware<00:06:16.650> of<00:06:16.890> it<00:06:17.040> but<00:06:17.490> I<00:06:17.580> guess<00:06:17.730> that's 00:06:17.900 --> 00:06:17.910 align:start position:0% are less aware of it but I guess that's 00:06:17.910 --> 00:06:19.670 align:start position:0% are less aware of it but I guess that's some<00:06:18.240> it's<00:06:18.990> nice<00:06:19.140> to<00:06:19.260> know<00:06:19.380> that<00:06:19.410> there<00:06:19.650> are 00:06:19.670 --> 00:06:19.680 align:start position:0% some it's nice to know that there are 00:06:19.680 --> 00:06:24.100 align:start position:0% some it's nice to know that there are people<00:06:19.860> who<00:06:20.100> still<00:06:20.400> part<00:06:21.650> have<00:06:22.650> heard<00:06:22.890> that 00:06:24.100 --> 00:06:24.110 align:start position:0% people who still part have heard that 00:06:24.110 --> 00:06:27.500 align:start position:0% people who still part have heard that so<00:06:25.110> from<00:06:25.380> McLuhan<00:06:25.880> what<00:06:26.880> matters<00:06:27.150> about<00:06:27.180> any 00:06:27.500 --> 00:06:27.510 align:start position:0% so from McLuhan what matters about any 00:06:27.510 --> 00:06:29.030 align:start position:0% so from McLuhan what matters about any media<00:06:27.780> technology<00:06:28.260> actually<00:06:28.830> first 00:06:29.030 --> 00:06:29.040 align:start position:0% media technology actually first 00:06:29.040 --> 00:06:31.040 align:start position:0% media technology actually first accentuated<00:06:29.580> this<00:06:29.700> just<00:06:30.540> as<00:06:30.630> a<00:06:30.660> measure<00:06:30.930> of 00:06:31.040 --> 00:06:31.050 align:start position:0% accentuated this just as a measure of 00:06:31.050 --> 00:06:32.750 align:start position:0% accentuated this just as a measure of how<00:06:31.230> influential<00:06:31.890> and<00:06:32.040> important<00:06:32.430> buffoon 00:06:32.750 --> 00:06:32.760 align:start position:0% how influential and important buffoon 00:06:32.760 --> 00:06:36.170 align:start position:0% how influential and important buffoon was<00:06:33.060> this<00:06:33.900> is<00:06:34.140> McLuhan<00:06:34.830> on<00:06:35.100> the<00:06:35.400> guess<00:06:35.970> your 00:06:36.170 --> 00:06:36.180 align:start position:0% was this is McLuhan on the guess your 00:06:36.180 --> 00:06:40.490 align:start position:0% was this is McLuhan on the guess your rights<00:06:36.570> in<00:06:36.900> n<00:06:37.230> Paul<00:06:37.610> 1977<00:06:38.610> I<00:06:39.450> will<00:06:40.170> go<00:06:40.320> through 00:06:40.490 --> 00:06:40.500 align:start position:0% rights in n Paul 1977 I will go through 00:06:40.500 --> 00:06:42.800 align:start position:0% rights in n Paul 1977 I will go through the<00:06:40.650> joke<00:06:40.860> that<00:06:40.890> he's<00:06:41.190> a<00:06:41.220> part<00:06:41.490> of<00:06:41.670> and<00:06:42.540> let<00:06:42.720> me 00:06:42.800 --> 00:06:42.810 align:start position:0% the joke that he's a part of and let me 00:06:42.810 --> 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very prominent figure in his day he was on<00:06:49.950> TV<00:06:50.190> all<00:06:50.400> the<00:06:50.520> time<00:06:50.610> he<00:06:51.150> was<00:06:51.720> released<00:06:52.530> a 00:06:52.820 --> 00:06:52.830 align:start position:0% on TV all the time he was released a 00:06:52.830 --> 00:06:56.240 align:start position:0% on TV all the time he was released a couple<00:06:52.950> of<00:06:53.070> Records<00:06:53.250> I<00:06:53.610> think<00:06:54.920> from<00:06:55.920> a<00:06:55.980> clue<00:06:56.160> on 00:06:56.240 --> 00:06:56.250 align:start position:0% couple of Records I think from a clue on 00:06:56.250 --> 00:06:57.770 align:start position:0% couple of Records I think from a clue on what<00:06:56.370> matters<00:06:56.490> about<00:06:56.790> any<00:06:56.970> media<00:06:57.240> technology 00:06:57.770 --> 00:06:57.780 align:start position:0% what matters about any media technology 00:06:57.780 --> 00:06:59.630 align:start position:0% what matters about any media technology is<00:06:57.900> not<00:06:58.110> what<00:06:58.290> people<00:06:58.320> use<00:06:58.710> it<00:06:58.860> to<00:06:59.040> say<00:06:59.280> to<00:06:59.340> the 00:06:59.630 --> 00:06:59.640 align:start position:0% is not what people use it to say to the 00:06:59.640 --> 00:07:01.190 align:start position:0% is not what people use it to say to the world<00:06:59.850> or<00:07:00.060> to<00:07:00.150> each<00:07:00.300> other<00:07:00.540> but<00:07:00.810> the<00:07:00.930> way<00:07:01.050> the 00:07:01.190 --> 00:07:01.200 align:start position:0% world or to each other but the way the 00:07:01.200 --> 00:07:02.960 align:start position:0% world or to each other but the way the underlying<00:07:01.650> technology<00:07:02.160> structures<00:07:02.700> their 00:07:02.960 --> 00:07:02.970 align:start position:0% underlying technology structures their 00:07:02.970 --> 00:07:05.990 align:start position:0% underlying technology structures their interaction<00:07:03.630> and<00:07:03.890> perception<00:07:04.890> in<00:07:05.760> the<00:07:05.850> case 00:07:05.990 --> 00:07:06.000 align:start position:0% interaction and perception in the case 00:07:06.000 --> 00:07:08.200 align:start position:0% interaction and perception in the case of<00:07:06.120> the<00:07:06.210> Internet<00:07:06.540> that<00:07:06.930> includes 00:07:08.200 --> 00:07:08.210 align:start position:0% of the Internet that includes 00:07:08.210 --> 00:07:10.420 align:start position:0% of the Internet that includes geographically<00:07:09.210> so<00:07:09.540> you<00:07:09.600> can<00:07:09.810> connect<00:07:10.110> people 00:07:10.420 --> 00:07:10.430 align:start position:0% geographically so you can connect people 00:07:10.430 --> 00:07:14.300 align:start position:0% geographically so you can connect people over<00:07:11.430> very<00:07:11.670> long<00:07:11.910> distances<00:07:12.650> and<00:07:13.650> you<00:07:14.220> know 00:07:14.300 --> 00:07:14.310 align:start position:0% over very long distances and you know 00:07:14.310 --> 00:07:15.770 align:start position:0% over very long distances and you know the<00:07:14.430> internet<00:07:14.700> also<00:07:15.000> at<00:07:15.360> least<00:07:15.480> for<00:07:15.690> a<00:07:15.720> time 00:07:15.770 --> 00:07:15.780 align:start position:0% the internet also at least for a time 00:07:15.780 --> 00:07:18.140 align:start position:0% the internet also at least for a time made<00:07:16.170> it<00:07:16.290> relatively<00:07:16.560> difficult<00:07:16.860> for<00:07:17.430> people 00:07:18.140 --> 00:07:18.150 align:start position:0% made it relatively difficult for people 00:07:18.150 --> 00:07:20.330 align:start position:0% made it relatively difficult for people in<00:07:18.210> positions<00:07:18.300> of<00:07:18.600> authority<00:07:18.690> to<00:07:19.110> control<00:07:19.680> its 00:07:20.330 --> 00:07:20.340 align:start position:0% in positions of authority to control its 00:07:20.340 --> 00:07:22.310 align:start position:0% in positions of authority to control its content<00:07:20.910> so<00:07:21.120> that's<00:07:21.360> kind<00:07:21.540> of<00:07:21.570> a<00:07:21.690> structural 00:07:22.310 --> 00:07:22.320 align:start position:0% content so that's kind of a structural 00:07:22.320 --> 00:07:27.379 align:start position:0% content so that's kind of a structural feature<00:07:22.890> of<00:07:23.310> the<00:07:23.460> Internet 00:07:27.379 --> 00:07:27.389 align:start position:0% 00:07:27.389 --> 00:07:34.010 align:start position:0% if<00:07:27.870> you<00:07:28.110> are<00:07:28.319> sorry<00:07:30.259> okay<00:07:32.539> so<00:07:33.539> that's<00:07:33.750> that's 00:07:34.010 --> 00:07:34.020 align:start position:0% if you are sorry okay so that's that's 00:07:34.020 --> 00:07:35.240 align:start position:0% if you are sorry okay so that's that's kind<00:07:34.259> of<00:07:34.289> what<00:07:34.439> you<00:07:34.530> think<00:07:34.590> of<00:07:34.830> Media<00:07:35.159> Studies 00:07:35.240 --> 00:07:35.250 align:start position:0% kind of what you think of Media Studies 00:07:35.250 --> 00:07:37.820 align:start position:0% kind of what you think of Media Studies the<00:07:36.120> more<00:07:36.629> interesting<00:07:37.199> branch<00:07:37.439> of<00:07:37.560> Media 00:07:37.820 --> 00:07:37.830 align:start position:0% the more interesting branch of Media 00:07:37.830 --> 00:07:39.200 align:start position:0% the more interesting branch of Media Studies<00:07:37.889> it's<00:07:38.280> not<00:07:38.400> so<00:07:38.520> much<00:07:38.639> thinking<00:07:38.939> about 00:07:39.200 --> 00:07:39.210 align:start position:0% Studies it's not so much thinking about 00:07:39.210 --> 00:07:41.659 align:start position:0% Studies it's not so much thinking about what<00:07:39.960> is<00:07:40.050> the<00:07:40.169> newspaper<00:07:40.530> saying<00:07:40.860> today<00:07:41.099> but 00:07:41.659 --> 00:07:41.669 align:start position:0% what is the newspaper saying today but 00:07:41.669 --> 00:07:43.580 align:start position:0% what is the newspaper saying today but what<00:07:42.300> is<00:07:42.389> the<00:07:42.509> fact<00:07:42.689> that<00:07:42.750> we<00:07:42.900> have<00:07:43.050> newspapers 00:07:43.580 --> 00:07:43.590 align:start position:0% what is the fact that we have newspapers 00:07:43.590 --> 00:07:45.559 align:start position:0% what is the fact that we have newspapers say<00:07:43.860> about<00:07:44.069> our<00:07:44.219> society<00:07:44.250> or<00:07:45.180> how<00:07:45.300> does<00:07:45.449> it 00:07:45.559 --> 00:07:45.569 align:start position:0% say about our society or how does it 00:07:45.569 --> 00:07:48.350 align:start position:0% say about our society or how does it shape<00:07:45.719> our<00:07:45.960> society<00:07:46.639> this<00:07:47.639> is<00:07:47.819> a<00:07:47.849> this<00:07:48.210> is<00:07:48.330> a 00:07:48.350 --> 00:07:48.360 align:start position:0% shape our society this is a this is a 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was taught by a guy named<00:07:55.110> Harold<00:07:55.469> Ananas<00:07:55.740> who<00:07:55.979> worked<00:07:56.219> in<00:07:56.280> Canada 00:07:56.649 --> 00:07:56.659 align:start position:0% named Harold Ananas who worked in Canada 00:07:56.659 --> 00:07:59.330 align:start position:0% named Harold Ananas who worked in Canada who<00:07:57.659> in<00:07:57.780> Sweden<00:07:58.229> was<00:07:58.469> a<00:07:58.500> guy<00:07:58.680> named<00:07:58.860> Walter<00:07:59.009> all 00:07:59.330 --> 00:07:59.340 align:start position:0% who in Sweden was a guy named Walter all 00:07:59.340 --> 00:08:00.950 align:start position:0% who in Sweden was a guy named Walter all those<00:07:59.849> three<00:08:00.060> together<00:08:00.240> remembers<00:08:00.810> the 00:08:00.950 --> 00:08:00.960 align:start position:0% those three together remembers the 00:08:00.960 --> 00:08:03.200 align:start position:0% those three together remembers the Toronto<00:08:01.439> School<00:08:01.710> that's<00:08:02.430> one<00:08:02.729> of<00:08:02.909> about<00:08:03.150> a 00:08:03.200 --> 00:08:03.210 align:start position:0% Toronto School that's one of about a 00:08:03.210 --> 00:08:05.269 align:start position:0% Toronto School that's one of about a half<00:08:03.419> dozen<00:08:03.659> of<00:08:03.960> very<00:08:04.139> prominent<00:08:04.379> schools<00:08:04.800> of 00:08:05.269 --> 00:08:05.279 align:start position:0% half dozen of very prominent schools of 00:08:05.279 --> 00:08:08.029 align:start position:0% half dozen of very prominent schools of media<00:08:05.610> criticism<00:08:06.860> contemporary<00:08:07.860> media 00:08:08.029 --> 00:08:08.039 align:start position:0% media criticism contemporary media 00:08:08.039 --> 00:08:09.740 align:start position:0% media criticism contemporary media critics<00:08:08.430> who<00:08:08.699> includes<00:08:09.210> see<00:08:09.479> the<00:08:09.599> white 00:08:09.740 --> 00:08:09.750 align:start position:0% critics who includes see the white 00:08:09.750 --> 00:08:10.399 align:start position:0% critics who includes see the white innothing 00:08:10.399 --> 00:08:10.409 align:start position:0% innothing 00:08:10.409 --> 00:08:13.100 align:start position:0% innothing media<00:08:10.949> studies<00:08:11.219> scholars<00:08:11.659> and<00:08:12.659> my<00:08:12.900> teacher 00:08:13.100 --> 00:08:13.110 align:start position:0% media studies scholars and my teacher 00:08:13.110 --> 00:08:15.769 align:start position:0% media studies scholars and my teacher jonathan<00:08:13.680> peters<00:08:14.150> so<00:08:15.150> it's<00:08:15.389> a<00:08:15.479> it's<00:08:15.689> a<00:08:15.750> very 00:08:15.769 --> 00:08:15.779 align:start position:0% jonathan peters so it's a it's a very 00:08:15.779 --> 00:08:17.779 align:start position:0% jonathan peters so it's a it's a very thriving<00:08:16.590> field 00:08:17.779 --> 00:08:17.789 align:start position:0% thriving field 00:08:17.789 --> 00:08:22.339 align:start position:0% thriving field Frederick<00:08:18.389> Hitler's<00:08:18.750> gramophone<00:08:21.349> forgetting 00:08:22.339 --> 00:08:22.349 align:start position:0% Frederick Hitler's gramophone forgetting 00:08:22.349 --> 00:08:23.740 align:start position:0% Frederick Hitler's gramophone forgetting Frederick<00:08:22.710> Hitler<00:08:22.949> another<00:08:23.279> really<00:08:23.520> good 00:08:23.740 --> 00:08:23.750 align:start position:0% Frederick Hitler another really good 00:08:23.750 --> 00:08:28.309 align:start position:0% Frederick Hitler another really good media<00:08:24.750> studies<00:08:24.990> scholar<00:08:26.240> so<00:08:27.240> all<00:08:27.779> of<00:08:28.139> these 00:08:28.309 --> 00:08:28.319 align:start position:0% media studies scholar so all of these 00:08:28.319 --> 00:08:30.709 align:start position:0% media studies scholar so all of these scholars<00:08:28.830> are<00:08:29.069> basically<00:08:30.029> working<00:08:30.449> on<00:08:30.569> this 00:08:30.709 --> 00:08:30.719 align:start position:0% scholars are basically working on this 00:08:30.719 --> 00:08:33.259 align:start position:0% scholars are basically working on this idea<00:08:31.110> of<00:08:31.289> that<00:08:31.699> technological<00:08:32.699> shifts<00:08:33.149> in 00:08:33.259 --> 00:08:33.269 align:start position:0% idea of that technological shifts in 00:08:33.269 --> 00:08:37.310 align:start position:0% idea of that technological shifts in communications<00:08:34.459> have<00:08:35.990> fundamental<00:08:36.990> impact 00:08:37.310 --> 00:08:37.320 align:start position:0% communications have fundamental impact 00:08:37.320 --> 00:08:39.800 align:start position:0% communications have fundamental impact on<00:08:37.560> societies<00:08:38.430> and<00:08:38.729> also<00:08:39.360> on<00:08:39.479> human 00:08:39.800 --> 00:08:39.810 align:start position:0% on societies and also on human 00:08:39.810 --> 00:08:41.329 align:start position:0% on societies and also on human consciousness<00:08:40.079> on<00:08:40.560> the<00:08:40.649> way<00:08:40.769> that<00:08:40.919> we<00:08:41.010> think 00:08:41.329 --> 00:08:41.339 align:start position:0% consciousness on the way that we think 00:08:41.339 --> 00:08:44.029 align:start position:0% consciousness on the way that we think about<00:08:41.490> it<00:08:41.760> view<00:08:41.909> the<00:08:42.060> world<00:08:42.440> and<00:08:43.440> so<00:08:43.769> it's<00:08:43.919> this 00:08:44.029 --> 00:08:44.039 align:start position:0% about it view the world and so it's this 00:08:44.039 --> 00:08:47.230 align:start position:0% about it view the world and so it's this very<00:08:44.279> deep<00:08:44.579> analysis<00:08:45.329> is<00:08:45.870> the<00:08:46.050> main<00:08:46.500> approach 00:08:47.230 --> 00:08:47.240 align:start position:0% very deep analysis is the main approach 00:08:47.240 --> 00:08:49.730 align:start position:0% very deep analysis is the main approach now<00:08:48.240> the<00:08:48.300> reason<00:08:48.690> we're<00:08:48.839> all<00:08:48.959> here<00:08:49.260> today<00:08:49.589> and 00:08:49.730 --> 00:08:49.740 align:start position:0% now the reason we're all here today and 00:08:49.740 --> 00:08:52.460 align:start position:0% now the reason we're all here today and the<00:08:50.730> reason<00:08:50.760> most<00:08:51.089> of<00:08:51.269> us<00:08:51.360> to<00:08:51.510> come<00:08:52.290> halfway 00:08:52.460 --> 00:08:52.470 align:start position:0% the reason most of us to come halfway 00:08:52.470 --> 00:08:55.069 align:start position:0% the reason most of us to come halfway around<00:08:52.740> the<00:08:52.890> world<00:08:52.949> is<00:08:53.760> because<00:08:54.089> we<00:08:54.720> on<00:08:54.870> some 00:08:55.069 --> 00:08:55.079 align:start position:0% around the world is because we on some 00:08:55.079 --> 00:08:56.540 align:start position:0% around the world is because we on some level<00:08:55.470> think<00:08:55.709> that<00:08:55.949> the<00:08:56.100> adoption<00:08:56.310> of 00:08:56.540 --> 00:08:56.550 align:start position:0% level think that the adoption of 00:08:56.550 --> 00:08:58.160 align:start position:0% level think that the adoption of cryptocurrency<00:08:57.000> and<00:08:57.300> watching<00:08:57.660> technology 00:08:58.160 --> 00:08:58.170 align:start position:0% cryptocurrency and watching technology 00:08:58.170 --> 00:08:59.630 align:start position:0% cryptocurrency and watching technology is<00:08:58.290> going<00:08:58.500> to<00:08:58.589> have<00:08:58.800> a<00:08:59.130> similar 00:08:59.630 --> 00:08:59.640 align:start position:0% is going to have a similar 00:08:59.640 --> 00:09:01.850 align:start position:0% is going to have a similar transformative<00:09:00.510> effect<00:09:00.930> even<00:09:01.380> if<00:09:01.620> you<00:09:01.709> can't 00:09:01.850 --> 00:09:01.860 align:start position:0% transformative effect even if you can't 00:09:01.860 --> 00:09:03.790 align:start position:0% transformative effect even if you can't articulate<00:09:02.279> it<00:09:02.459> in<00:09:03.029> a<00:09:03.089> really<00:09:03.360> clear<00:09:03.660> way 00:09:03.790 --> 00:09:03.800 align:start position:0% articulate it in a really clear way 00:09:03.800 --> 00:09:06.019 align:start position:0% articulate it in a really clear way that's<00:09:04.800> why<00:09:05.130> they're<00:09:05.399> here<00:09:05.640> it's<00:09:05.760> because<00:09:05.910> you 00:09:06.019 --> 00:09:06.029 align:start position:0% that's why they're here it's because you 00:09:06.029 --> 00:09:09.139 align:start position:0% that's why they're here it's because you believe<00:09:06.120> that<00:09:06.690> on<00:09:06.810> some<00:09:07.079> level<00:09:07.760> but<00:09:08.760> and<00:09:09.000> this 00:09:09.139 --> 00:09:09.149 align:start position:0% believe that on some level but and this 00:09:09.149 --> 00:09:11.900 align:start position:0% believe that on some level but and this is<00:09:09.209> the<00:09:09.360> key<00:09:09.630> thing<00:09:09.870> that<00:09:10.579> transformation<00:09:11.579> if 00:09:11.900 --> 00:09:11.910 align:start position:0% is the key thing that transformation if 00:09:11.910 --> 00:09:13.100 align:start position:0% is the key thing that transformation if you<00:09:12.089> really<00:09:12.449> believe 00:09:13.100 --> 00:09:13.110 align:start position:0% you really believe 00:09:13.110 --> 00:09:14.780 align:start position:0% you really believe in<00:09:13.230> the<00:09:13.350> technology<00:09:13.650> that<00:09:13.950> transformation 00:09:14.780 --> 00:09:14.790 align:start position:0% in the technology that transformation 00:09:14.790 --> 00:09:16.610 align:start position:0% in the technology that transformation has<00:09:14.970> nothing<00:09:15.330> to<00:09:15.360> do<00:09:15.630> with<00:09:15.660> the<00:09:15.930> specifics<00:09:16.530> of 00:09:16.610 --> 00:09:16.620 align:start position:0% has nothing to do with the specifics of 00:09:16.620 --> 00:09:19.340 align:start position:0% has nothing to do with the specifics of how<00:09:16.800> we<00:09:16.860> use<00:09:17.250> it<00:09:17.490> it<00:09:18.300> has<00:09:18.510> to<00:09:18.540> do<00:09:18.840> with<00:09:19.140> the 00:09:19.340 --> 00:09:19.350 align:start position:0% how we use it it has to do with the 00:09:19.350 --> 00:09:21.200 align:start position:0% how we use it it has to do with the fundamental<00:09:20.010> features<00:09:20.190> of<00:09:20.400> the<00:09:20.640> technology 00:09:21.200 --> 00:09:21.210 align:start position:0% fundamental features of the technology 00:09:21.210 --> 00:09:24.230 align:start position:0% fundamental features of the technology itself<00:09:21.390> and<00:09:21.840> how<00:09:22.650> those<00:09:23.040> features<00:09:23.700> reshape 00:09:24.230 --> 00:09:24.240 align:start position:0% itself and how those features reshape 00:09:24.240 --> 00:09:26.740 align:start position:0% itself and how those features reshape human<00:09:24.930> relationships<00:09:25.650> structures<00:09:26.220> of<00:09:26.400> power 00:09:26.740 --> 00:09:26.750 align:start position:0% human relationships structures of power 00:09:26.750 --> 00:09:29.050 align:start position:0% human relationships structures of power and<00:09:27.750> the<00:09:27.990> way<00:09:28.110> we<00:09:28.260> see<00:09:28.380> the<00:09:28.410> world 00:09:29.050 --> 00:09:29.060 align:start position:0% and the way we see the world 00:09:29.060 --> 00:09:33.950 align:start position:0% and the way we see the world so<00:09:30.060> to<00:09:30.980> maybe<00:09:31.980> give<00:09:32.160> an<00:09:32.250> example<00:09:32.700> of<00:09:32.850> how<00:09:33.060> we 00:09:33.950 --> 00:09:33.960 align:start position:0% so to maybe give an example of how we 00:09:33.960 --> 00:09:36.590 align:start position:0% so to maybe give an example of how we can<00:09:34.140> approach<00:09:34.470> this<00:09:34.950> analysis<00:09:35.910> of<00:09:36.060> technology 00:09:36.590 --> 00:09:36.600 align:start position:0% can approach this analysis of technology 00:09:36.600 --> 00:09:38.630 align:start position:0% can approach this analysis of technology I<00:09:36.810> want<00:09:37.590> to<00:09:37.710> go<00:09:37.860> through<00:09:38.070> a<00:09:38.160> couple<00:09:38.400> of 00:09:38.630 --> 00:09:38.640 align:start position:0% I want to go through a couple of 00:09:38.640 --> 00:09:41.420 align:start position:0% I want to go through a couple of categories<00:09:39.510> that<00:09:39.870> not<00:09:40.350> Makluan<00:09:40.860> what<00:09:41.100> it<00:09:41.280> is 00:09:41.420 --> 00:09:41.430 align:start position:0% categories that not Makluan what it is 00:09:41.430 --> 00:09:47.300 align:start position:0% categories that not Makluan what it is used<00:09:41.790> and<00:09:42.630> that<00:09:42.780> then<00:09:42.960> influenced<00:09:44.210> so<00:09:46.190> one<00:09:47.190> way 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binding and all all talks I'll get into 00:09:55.230 --> 00:09:57.530 align:start position:0% binding and all all talks I'll get into what<00:09:55.650> exactly<00:09:55.740> that<00:09:56.040> means<00:09:56.310> so<00:09:57.030> this<00:09:57.210> is<00:09:57.360> an 00:09:57.530 --> 00:09:57.540 align:start position:0% what exactly that means so this is an 00:09:57.540 --> 00:10:00.740 align:start position:0% what exactly that means so this is an Egyptian<00:09:57.720> obelisk<00:09:58.470> built<00:09:58.800> in<00:09:58.980> 1450<00:09:59.700> BC<00:10:00.120> this 00:10:00.740 --> 00:10:00.750 align:start position:0% Egyptian obelisk built in 1450 BC this 00:10:00.750 --> 00:10:02.810 align:start position:0% Egyptian obelisk built in 1450 BC this is<00:10:00.900> an<00:10:01.020> example<00:10:01.350> of<00:10:01.530> a<00:10:01.860> time<00:10:02.220> binding 00:10:02.810 --> 00:10:02.820 align:start position:0% is an example of a time binding 00:10:02.820 --> 00:10:05.480 align:start position:0% is an example of a time binding technology<00:10:03.570> it<00:10:04.020> is<00:10:04.170> designed<00:10:04.530> to<00:10:04.920> last<00:10:05.190> a 00:10:05.480 --> 00:10:05.490 align:start position:0% technology it is designed to last a 00:10:05.490 --> 00:10:06.920 align:start position:0% technology it is designed to last a really<00:10:05.640> long<00:10:05.730> time<00:10:06.150> in<00:10:06.390> the<00:10:06.450> minds<00:10:06.660> of<00:10:06.780> its 00:10:06.920 --> 00:10:06.930 align:start position:0% really long time in the minds of its 00:10:06.930 --> 00:10:09.470 align:start position:0% really long time in the minds of its creator<00:10:07.290> to<00:10:07.500> mind<00:10:07.680> you<00:10:07.970> to<00:10:08.970> last<00:10:09.180> a<00:10:09.360> really 00:10:09.470 --> 00:10:09.480 align:start position:0% creator to mind you to last a really 00:10:09.480 --> 00:10:11.720 align:start position:0% creator to mind you to last a really long<00:10:09.600> time<00:10:10.200> and<00:10:10.500> to<00:10:10.590> attest<00:10:10.980> to<00:10:11.130> the<00:10:11.340> power<00:10:11.550> of 00:10:11.720 --> 00:10:11.730 align:start position:0% long time and to attest to the power of 00:10:11.730 --> 00:10:15.530 align:start position:0% long time and to attest to the power of the<00:10:11.970> Empire<00:10:12.360> or<00:10:12.720> the<00:10:13.080> leader<00:10:13.740> who<00:10:14.070> built<00:10:14.340> it<00:10:14.550> so 00:10:15.530 --> 00:10:15.540 align:start position:0% the Empire or the leader who built it so 00:10:15.540 --> 00:10:18.920 align:start position:0% the Empire or the leader who built it so it<00:10:15.810> draws<00:10:16.290> time<00:10:17.040> together<00:10:17.540> and<00:10:18.540> creates 00:10:18.920 --> 00:10:18.930 align:start position:0% it draws time together and creates 00:10:18.930 --> 00:10:20.810 align:start position:0% it draws time together and creates continuity<00:10:19.560> that's<00:10:19.830> the<00:10:20.070> purpose<00:10:20.490> of<00:10:20.670> this 00:10:20.810 --> 00:10:20.820 align:start position:0% continuity that's the purpose of this 00:10:20.820 --> 00:10:27.620 align:start position:0% continuity that's the purpose of this media<00:10:22.820> now<00:10:23.820> by<00:10:24.240> contrast<00:10:24.510> and<00:10:25.230> in<00:10:25.830> this<00:10:26.630> hope 00:10:27.620 --> 00:10:27.630 align:start position:0% media now by contrast and in this hope 00:10:27.630 --> 00:10:29.480 align:start position:0% media now by contrast and in this hope this<00:10:27.750> isn't<00:10:27.900> too<00:10:28.050> much<00:10:28.200> distraction<00:10:28.740> but<00:10:29.130> this 00:10:29.480 --> 00:10:29.490 align:start position:0% this isn't too much distraction but this 00:10:29.490 --> 00:10:32.510 align:start position:0% this isn't too much distraction but this time<00:10:29.850> versus<00:10:30.390> space<00:10:30.710> categorization<00:10:31.710> is<00:10:32.280> sort 00:10:32.510 --> 00:10:32.520 align:start position:0% time versus space categorization is sort 00:10:32.520 --> 00:10:34.670 align:start position:0% time versus space categorization is sort of<00:10:32.550> one<00:10:32.850> axis<00:10:33.450> on<00:10:33.660> which<00:10:33.840> you<00:10:34.110> can<00:10:34.230> be<00:10:34.320> analyzed 00:10:34.670 --> 00:10:34.680 align:start position:0% of one axis on which you can be analyzed 00:10:34.680 --> 00:10:36.970 align:start position:0% of one axis on which you can be analyzed before<00:10:34.920> the<00:10:35.130> media<00:10:35.460> McLuhan<00:10:36.390> also 00:10:36.970 --> 00:10:36.980 align:start position:0% before the media McLuhan also 00:10:36.980 --> 00:10:38.900 align:start position:0% before the media McLuhan also categorized<00:10:37.980> media<00:10:38.280> according<00:10:38.550> to<00:10:38.760> whether 00:10:38.900 --> 00:10:38.910 align:start position:0% categorized media according to whether 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align:start position:0% or were more rationally oriented so for example<00:10:48.930> from<00:10:49.110> clue<00:10:49.440> and<00:10:49.560> television<00:10:50.280> and 00:10:50.480 --> 00:10:50.490 align:start position:0% example from clue and television and 00:10:50.490 --> 00:10:54.830 align:start position:0% example from clue and television and radio<00:10:50.670> word<00:10:51.660> well<00:10:53.000> I'm<00:10:54.000> applying<00:10:54.360> I'm 00:10:54.830 --> 00:10:54.840 align:start position:0% radio word well I'm applying I'm 00:10:54.840 --> 00:10:58.569 align:start position:0% radio word well I'm applying I'm forgetting<00:10:55.350> these<00:10:55.410> exact<00:10:55.770> points<00:10:56.130> but<00:10:56.250> um 00:10:58.569 --> 00:10:58.579 align:start position:0% forgetting these exact points but um 00:10:58.579 --> 00:11:00.100 align:start position:0% forgetting these exact points but um to<00:10:58.879> what<00:10:59.029> I<00:10:59.059> believe<00:10:59.389> to<00:10:59.420> be<00:10:59.509> correct<00:10:59.689> witches 00:11:00.100 --> 00:11:00.110 align:start position:0% to what I believe to be correct witches 00:11:00.110 --> 00:11:02.530 align:start position:0% to what I believe to be correct witches television<00:11:00.889> radio<00:11:01.220> are<00:11:01.490> warm<00:11:01.939> media<00:11:02.360> they 00:11:02.530 --> 00:11:02.540 align:start position:0% television radio are warm media they 00:11:02.540 --> 00:11:04.929 align:start position:0% television radio are warm media they engage<00:11:02.899> you<00:11:03.139> emotionally<00:11:03.920> they<00:11:04.459> bring<00:11:04.790> you 00:11:04.929 --> 00:11:04.939 align:start position:0% engage you emotionally they bring you 00:11:04.939 --> 00:11:07.869 align:start position:0% engage you emotionally they bring you into<00:11:05.269> a<00:11:05.300> world<00:11:05.629> where<00:11:06.259> as<00:11:06.379> Prince<00:11:06.980> is<00:11:07.279> kind<00:11:07.850> of 00:11:07.869 --> 00:11:07.879 align:start position:0% into a world where as Prince is kind of 00:11:07.879 --> 00:11:10.150 align:start position:0% into a world where as Prince is kind of the<00:11:07.999> ultimate<00:11:08.149> cool<00:11:08.660> media<00:11:09.199> it<00:11:09.379> detaches<00:11:09.769> you 00:11:10.150 --> 00:11:10.160 align:start position:0% the ultimate cool media it detaches you 00:11:10.160 --> 00:11:11.949 align:start position:0% the ultimate cool media it detaches you from<00:11:10.339> the<00:11:10.459> ideas<00:11:10.879> that<00:11:11.480> are<00:11:11.600> being<00:11:11.720> presented 00:11:11.949 --> 00:11:11.959 align:start position:0% from the ideas that are being presented 00:11:11.959 --> 00:11:13.900 align:start position:0% from the ideas that are being presented so<00:11:12.649> that's<00:11:12.800> just<00:11:13.009> another<00:11:13.160> example<00:11:13.399> of<00:11:13.759> a 00:11:13.900 --> 00:11:13.910 align:start position:0% so that's just another example of a 00:11:13.910 --> 00:11:17.079 align:start position:0% so that's just another example of a category<00:11:14.389> of<00:11:14.509> analysis<00:11:15.220> but<00:11:16.220> but<00:11:16.639> all<00:11:16.819> of<00:11:16.970> us 00:11:17.079 --> 00:11:17.089 align:start position:0% category of analysis but but all of us 00:11:17.089 --> 00:11:18.220 align:start position:0% category of analysis but but all of us time-binding 00:11:18.220 --> 00:11:18.230 align:start position:0% time-binding 00:11:18.230 --> 00:11:21.400 align:start position:0% time-binding supposed<00:11:18.679> to<00:11:18.740> last<00:11:18.920> a<00:11:19.129> long<00:11:19.339> time<00:11:20.410> it's 00:11:21.400 --> 00:11:21.410 align:start position:0% supposed to last a long time it's 00:11:21.410 --> 00:11:24.009 align:start position:0% supposed to last a long time it's designed<00:11:22.160> to<00:11:22.279> convey<00:11:22.670> the<00:11:22.879> idea<00:11:23.300> of<00:11:23.569> endurance 00:11:24.009 --> 00:11:24.019 align:start position:0% designed to convey the idea of endurance 00:11:24.019 --> 00:11:27.090 align:start position:0% designed to convey the idea of endurance and<00:11:24.290> to<00:11:24.619> transmit<00:11:25.490> messages<00:11:25.730> into<00:11:26.269> the<00:11:26.360> future 00:11:27.090 --> 00:11:27.100 align:start position:0% and to transmit messages into the future 00:11:27.100 --> 00:11:30.790 align:start position:0% and to transmit messages into the future but<00:11:28.100> a<00:11:28.129> novelist<00:11:28.610> can<00:11:29.059> only<00:11:29.179> be<00:11:29.649> within<00:11:30.649> his 00:11:30.790 --> 00:11:30.800 align:start position:0% but a novelist can only be within his 00:11:30.800 --> 00:11:32.139 align:start position:0% but a novelist can only be within his context<00:11:31.279> obviously<00:11:31.399> we<00:11:31.610> have<00:11:31.730> a<00:11:31.759> photograph 00:11:32.139 --> 00:11:32.149 align:start position:0% context obviously we have a photograph 00:11:32.149 --> 00:11:33.249 align:start position:0% context obviously we have a photograph here<00:11:32.329> that's<00:11:32.540> transmitted<00:11:33.050> over<00:11:33.139> long 00:11:33.249 --> 00:11:33.259 align:start position:0% here that's transmitted over long 00:11:33.259 --> 00:11:34.629 align:start position:0% here that's transmitted over long distance<00:11:33.740> of<00:11:33.800> attendances<00:11:34.279> for<00:11:34.339> all<00:11:34.550> the 00:11:34.629 --> 00:11:34.639 align:start position:0% distance of attendances for all the 00:11:34.639 --> 00:11:36.669 align:start position:0% distance of attendances for all the contents<00:11:35.119> it<00:11:35.629> can<00:11:35.779> only<00:11:35.899> impact<00:11:36.290> the<00:11:36.379> people 00:11:36.669 --> 00:11:36.679 align:start position:0% contents it can only impact the people 00:11:36.679 --> 00:11:38.980 align:start position:0% contents it can only impact the people who<00:11:36.800> are<00:11:36.920> close<00:11:37.189> enough<00:11:37.220> to<00:11:37.579> see<00:11:37.790> it 00:11:38.980 --> 00:11:38.990 align:start position:0% who are close enough to see it 00:11:38.990 --> 00:11:43.239 align:start position:0% who are close enough to see it by<00:11:39.350> contrast<00:11:40.009> the<00:11:40.819> Internet<00:11:41.269> is<00:11:42.079> a<00:11:42.249> space 00:11:43.239 --> 00:11:43.249 align:start position:0% by contrast the Internet is a space 00:11:43.249 --> 00:11:45.549 align:start position:0% by contrast the Internet is a space binding<00:11:44.059> technology<00:11:44.720> cellphones<00:11:45.319> are<00:11:45.529> a 00:11:45.549 --> 00:11:45.559 align:start position:0% binding technology cellphones are a 00:11:45.559 --> 00:11:47.889 align:start position:0% binding technology cellphones are a space<00:11:45.949> binding<00:11:46.610> technology<00:11:47.149> they<00:11:47.660> allow<00:11:47.869> us 00:11:47.889 --> 00:11:47.899 align:start position:0% space binding technology they allow us 00:11:47.899 --> 00:11:50.829 align:start position:0% space binding technology they allow us to<00:11:48.199> connect<00:11:48.559> over<00:11:48.800> long<00:11:49.129> distances<00:11:49.819> and<00:11:50.660> that 00:11:50.829 --> 00:11:50.839 align:start position:0% to connect over long distances and that 00:11:50.839 --> 00:11:53.139 align:start position:0% to connect over long distances and that has<00:11:51.079> its<00:11:51.259> own<00:11:51.350> implications<00:11:52.009> also<00:11:52.819> worth 00:11:53.139 --> 00:11:53.149 align:start position:0% has its own implications also worth 00:11:53.149 --> 00:11:55.689 align:start position:0% has its own implications also worth noting<00:11:53.360> an<00:11:53.779> obelisk<00:11:54.290> is<00:11:54.949> not<00:11:55.279> always<00:11:55.459> the<00:11:55.639> most 00:11:55.689 --> 00:11:55.699 align:start position:0% noting an obelisk is not always the most 00:11:55.699 --> 00:11:58.119 align:start position:0% noting an obelisk is not always the most effective<00:11:56.059> time<00:11:56.509> binding<00:11:56.929> technology<00:11:57.829> as 00:11:58.119 --> 00:11:58.129 align:start position:0% effective time binding technology as 00:11:58.129 --> 00:12:00.879 align:start position:0% effective time binding technology as Shelley<00:11:58.519> observed<00:11:59.410> even<00:12:00.410> things<00:12:00.649> that<00:12:00.740> are 00:12:00.879 --> 00:12:00.889 align:start position:0% Shelley observed even things that are 00:12:00.889 --> 00:12:03.970 align:start position:0% Shelley observed even things that are meant<00:12:01.069> to<00:12:01.100> last<00:12:01.279> forever<00:12:01.839> hawking<00:12:02.839> don't<00:12:03.110> and 00:12:03.970 --> 00:12:03.980 align:start position:0% meant to last forever hawking don't and 00:12:03.980 --> 00:12:05.049 align:start position:0% meant to last forever hawking don't and that's<00:12:04.279> actually<00:12:04.670> going<00:12:04.790> to<00:12:04.850> become 00:12:05.049 --> 00:12:05.059 align:start position:0% that's actually going to become 00:12:05.059 --> 00:12:07.829 align:start position:0% that's actually going to become significant 00:12:07.829 --> 00:12:07.839 align:start position:0% 00:12:07.839 --> 00:12:13.660 align:start position:0% so<00:12:11.050> theaters<00:12:12.050> extend<00:12:12.500> power<00:12:12.769> geographically 00:12:13.660 --> 00:12:13.670 align:start position:0% so theaters extend power geographically 00:12:13.670 --> 00:12:15.790 align:start position:0% so theaters extend power geographically we<00:12:14.180> thought<00:12:14.480> for<00:12:14.720> a<00:12:14.750> while<00:12:14.810> that<00:12:15.260> it<00:12:15.380> maybe<00:12:15.589> was 00:12:15.790 --> 00:12:15.800 align:start position:0% we thought for a while that it maybe was 00:12:15.800 --> 00:12:17.680 align:start position:0% we thought for a while that it maybe was a<00:12:15.830> decentralized<00:12:16.580> technology<00:12:16.730> that<00:12:17.390> allows 00:12:17.680 --> 00:12:17.690 align:start position:0% a decentralized technology that allows 00:12:17.690 --> 00:12:20.680 align:start position:0% a decentralized technology that allows different<00:12:18.589> nodes<00:12:18.800> to<00:12:19.070> pop<00:12:19.279> up<00:12:19.490> but<00:12:20.060> as<00:12:20.240> the 00:12:20.680 --> 00:12:20.690 align:start position:0% different nodes to pop up but as the 00:12:20.690 --> 00:12:22.269 align:start position:0% different nodes to pop up but as the devolution<00:12:21.140> of<00:12:21.170> the<00:12:21.410> internet<00:12:21.680> goes<00:12:21.890> forward 00:12:22.269 --> 00:12:22.279 align:start position:0% devolution of the internet goes forward 00:12:22.279 --> 00:12:23.680 align:start position:0% devolution of the internet goes forward we<00:12:22.430> definitely<00:12:22.880> have<00:12:22.970> found<00:12:23.240> that<00:12:23.360> it<00:12:23.480> tends 00:12:23.680 --> 00:12:23.690 align:start position:0% we definitely have found that it tends 00:12:23.690 --> 00:12:25.810 align:start position:0% we definitely have found that it tends to<00:12:23.750> centralize<00:12:24.350> pretend<00:12:25.130> to<00:12:25.220> be<00:12:25.339> nodes<00:12:25.610> that 00:12:25.810 --> 00:12:25.820 align:start position:0% to centralize pretend to be nodes that 00:12:25.820 --> 00:12:28.990 align:start position:0% to centralize pretend to be nodes that have<00:12:25.970> a<00:12:26.000> lot<00:12:26.209> of<00:12:26.240> control<00:12:26.890> so<00:12:27.890> it<00:12:28.010> allows<00:12:28.279> power 00:12:28.990 --> 00:12:29.000 align:start position:0% have a lot of control so it allows power 00:12:29.000 --> 00:12:31.630 align:start position:0% have a lot of control so it allows power among<00:12:29.930> other<00:12:30.110> things<00:12:30.200> to<00:12:30.620> extend<00:12:30.980> over<00:12:31.160> long 00:12:31.630 --> 00:12:31.640 align:start position:0% among other things to extend over long 00:12:31.640 --> 00:12:34.990 align:start position:0% among other things to extend over long distances<00:12:32.980> also<00:12:33.980> worth<00:12:34.190> noting<00:12:34.370> the<00:12:34.640> internet 00:12:34.990 --> 00:12:35.000 align:start position:0% distances also worth noting the internet 00:12:35.000 --> 00:12:36.400 align:start position:0% distances also worth noting the internet is<00:12:35.180> ultimately<00:12:35.600> ephemeral 00:12:36.400 --> 00:12:36.410 align:start position:0% is ultimately ephemeral 00:12:36.410 --> 00:12:38.139 align:start position:0% is ultimately ephemeral if<00:12:36.529> you<00:12:36.649> think<00:12:36.829> about<00:12:36.950> the<00:12:37.339> kinds<00:12:37.730> of<00:12:37.820> data 00:12:38.139 --> 00:12:38.149 align:start position:0% if you think about the kinds of data 00:12:38.149 --> 00:12:40.150 align:start position:0% if you think about the kinds of data that<00:12:38.269> you<00:12:38.510> can<00:12:38.540> access<00:12:38.899> over<00:12:39.350> the<00:12:39.589> Internet 00:12:40.150 --> 00:12:40.160 align:start position:0% that you can access over the Internet 00:12:40.160 --> 00:12:42.519 align:start position:0% that you can access over the Internet they're<00:12:40.910> kind<00:12:41.240> of<00:12:41.300> isolated<00:12:41.870> right<00:12:42.170> I<00:12:42.200> have 00:12:42.519 --> 00:12:42.529 align:start position:0% they're kind of isolated right I have 00:12:42.529 --> 00:12:45.250 align:start position:0% they're kind of isolated right I have this<00:12:42.680> presentation<00:12:43.190> on<00:12:43.579> this<00:12:43.760> hard<00:12:44.029> drive<00:12:44.260> it 00:12:45.250 --> 00:12:45.260 align:start position:0% this presentation on this hard drive it 00:12:45.260 --> 00:12:47.230 align:start position:0% this presentation on this hard drive it exists<00:12:45.709> maybe<00:12:45.950> on<00:12:46.130> a<00:12:46.160> cloud<00:12:46.459> server<00:12:46.940> somewhere 00:12:47.230 --> 00:12:47.240 align:start position:0% exists maybe on a cloud server somewhere 00:12:47.240 --> 00:12:49.960 align:start position:0% exists maybe on a cloud server somewhere else<00:12:47.630> but<00:12:48.380> those<00:12:48.589> files<00:12:48.980> can<00:12:49.310> be<00:12:49.339> gone<00:12:49.610> very 00:12:49.960 --> 00:12:49.970 align:start position:0% else but those files can be gone very 00:12:49.970 --> 00:12:53.199 align:start position:0% else but those files can be gone very quickly<00:12:51.010> and<00:12:52.010> anybody<00:12:52.550> who<00:12:52.820> has<00:12:52.850> directed 00:12:53.199 --> 00:12:53.209 align:start position:0% quickly and anybody who has directed 00:12:53.209 --> 00:12:54.910 align:start position:0% quickly and anybody who has directed research<00:12:53.630> on<00:12:53.839> that<00:12:54.019> story<00:12:54.320> history<00:12:54.560> of<00:12:54.829> the 00:12:54.910 --> 00:12:54.920 align:start position:0% research on that story history of the 00:12:54.920 --> 00:12:57.819 align:start position:0% research on that story history of the internet<00:12:55.220> can<00:12:55.790> attest<00:12:56.060> to<00:12:56.180> that<00:12:56.649> stuff<00:12:57.649> just 00:12:57.819 --> 00:12:57.829 align:start position:0% internet can attest to that stuff just 00:12:57.829 --> 00:12:59.199 align:start position:0% internet can attest to that stuff just disappears<00:12:58.339> not<00:12:58.790> everything<00:12:59.149> that's 00:12:59.199 --> 00:12:59.209 align:start position:0% disappears not everything that's 00:12:59.209 --> 00:13:00.639 align:start position:0% disappears not everything that's captured<00:12:59.720> by<00:12:59.750> the<00:13:00.019> Internet<00:13:00.470> Archive 00:13:00.639 --> 00:13:00.649 align:start position:0% captured by the Internet Archive 00:13:00.649 --> 00:13:07.630 align:start position:0% captured by the Internet Archive entities<00:13:02.860> and<00:13:03.940> so<00:13:05.950> this<00:13:06.950> trade-off<00:13:07.459> between 00:13:07.630 --> 00:13:07.640 align:start position:0% entities and so this trade-off between 00:13:07.640 --> 00:13:10.120 align:start position:0% entities and so this trade-off between time<00:13:07.940> binding<00:13:08.540> and<00:13:08.690> space<00:13:08.899> binding<00:13:09.410> has 00:13:10.120 --> 00:13:10.130 align:start position:0% time binding and space binding has 00:13:10.130 --> 00:13:11.560 align:start position:0% time binding and space binding has previously<00:13:10.640> seemed<00:13:10.850> kind<00:13:11.060> of<00:13:11.089> inevitable 00:13:11.560 --> 00:13:11.570 align:start position:0% previously seemed kind of inevitable 00:13:11.570 --> 00:13:13.030 align:start position:0% previously seemed kind of inevitable right<00:13:11.779> if<00:13:12.140> you<00:13:12.260> have<00:13:12.350> a<00:13:12.380> piece<00:13:12.560> of<00:13:12.589> paper<00:13:12.860> that 00:13:13.030 --> 00:13:13.040 align:start position:0% right if you have a piece of paper that 00:13:13.040 --> 00:13:14.800 align:start position:0% right if you have a piece of paper that can<00:13:13.279> be<00:13:13.370> sent<00:13:13.610> in<00:13:13.820> a<00:13:14.000> letter<00:13:14.029> over<00:13:14.540> long 00:13:14.800 --> 00:13:14.810 align:start position:0% can be sent in a letter over long 00:13:14.810 --> 00:13:18.190 align:start position:0% can be sent in a letter over long distances<00:13:15.410> that<00:13:16.339> piece<00:13:16.850> of<00:13:17.000> paper<00:13:17.120> is<00:13:17.480> fragile 00:13:18.190 --> 00:13:18.200 align:start position:0% distances that piece of paper is fragile 00:13:18.200 --> 00:13:20.829 align:start position:0% distances that piece of paper is fragile they<00:13:18.770> last<00:13:19.010> a<00:13:19.220> long<00:13:19.610> time<00:13:19.670> sometimes<00:13:20.540> but 00:13:20.829 --> 00:13:20.839 align:start position:0% they last a long time sometimes but 00:13:20.839 --> 00:13:23.770 align:start position:0% they last a long time sometimes but basically<00:13:21.649> it's<00:13:21.829> very<00:13:21.980> easy<00:13:22.190> to<00:13:22.370> destroy 00:13:23.770 --> 00:13:23.780 align:start position:0% basically it's very easy to destroy 00:13:23.780 --> 00:13:26.320 align:start position:0% basically it's very easy to destroy so<00:13:24.440> what<00:13:25.310> I<00:13:25.340> want<00:13:25.610> to<00:13:25.640> argue<00:13:25.850> is<00:13:26.000> was 00:13:26.320 --> 00:13:26.330 align:start position:0% so what I want to argue is was 00:13:26.330 --> 00:13:28.180 align:start position:0% so what I want to argue is was fundamentally<00:13:26.960> significant<00:13:27.560> innovation<00:13:28.040> of 00:13:28.180 --> 00:13:28.190 align:start position:0% fundamentally significant innovation of 00:13:28.190 --> 00:13:30.490 align:start position:0% fundamentally significant innovation of watching<00:13:28.640> technology<00:13:29.210> is<00:13:29.660> it<00:13:29.900> it<00:13:30.020> eliminates 00:13:30.490 --> 00:13:30.500 align:start position:0% watching technology is it it eliminates 00:13:30.500 --> 00:13:32.680 align:start position:0% watching technology is it it eliminates this<00:13:30.680> trade-off<00:13:31.160> between<00:13:31.370> time<00:13:31.880> binding<00:13:32.540> and 00:13:32.680 --> 00:13:32.690 align:start position:0% this trade-off between time binding and 00:13:32.690 --> 00:13:34.630 align:start position:0% this trade-off between time binding and space<00:13:32.900> binding<00:13:33.290> capacities<00:13:33.830> immediately 00:13:34.630 --> 00:13:34.640 align:start position:0% space binding capacities immediately 00:13:34.640 --> 00:13:36.130 align:start position:0% space binding capacities immediately obviously<00:13:35.270> you<00:13:35.360> can<00:13:35.480> access<00:13:35.840> a<00:13:35.870> blockchain 00:13:36.130 --> 00:13:36.140 align:start position:0% obviously you can access a blockchain 00:13:36.140 --> 00:13:38.530 align:start position:0% obviously you can access a blockchain from<00:13:36.590> anywhere<00:13:36.980> just<00:13:37.880> the<00:13:38.030> same<00:13:38.210> way<00:13:38.330> it's<00:13:38.450> the 00:13:38.530 --> 00:13:38.540 align:start position:0% from anywhere just the same way it's the 00:13:38.540 --> 00:13:40.270 align:start position:0% from anywhere just the same way it's the Internet<00:13:38.810> but<00:13:38.990> unlike<00:13:39.350> the<00:13:39.470> Internet<00:13:39.800> the 00:13:40.270 --> 00:13:40.280 align:start position:0% Internet but unlike the Internet the 00:13:40.280 --> 00:13:42.010 align:start position:0% Internet but unlike the Internet the data<00:13:40.520> that's<00:13:40.760> stored<00:13:40.880> on<00:13:41.150> watching<00:13:41.810> is 00:13:42.010 --> 00:13:42.020 align:start position:0% data that's stored on watching is 00:13:42.020 --> 00:13:45.850 align:start position:0% data that's stored on watching is maintained<00:13:42.590> over<00:13:42.770> time<00:13:42.890> by<00:13:43.610> in<00:13:44.030> most<00:13:44.750> cases<00:13:45.020> in 00:13:45.850 --> 00:13:45.860 align:start position:0% maintained over time by in most cases in 00:13:45.860 --> 00:13:48.580 align:start position:0% maintained over time by in most cases in built<00:13:46.250> economic<00:13:47.030> incentives<00:13:47.870> that<00:13:48.170> are<00:13:48.230> used 00:13:48.580 --> 00:13:48.590 align:start position:0% built economic incentives that are used 00:13:48.590 --> 00:13:50.890 align:start position:0% built economic incentives that are used to<00:13:48.710> pay<00:13:48.890> maintain<00:13:49.370> errs<00:13:49.550> and<00:13:49.900> theoretically 00:13:50.890 --> 00:13:50.900 align:start position:0% to pay maintain errs and theoretically 00:13:50.900 --> 00:13:53.590 align:start position:0% to pay maintain errs and theoretically those<00:13:51.650> incentives<00:13:52.280> if<00:13:52.640> they<00:13:52.910> continue 00:13:53.590 --> 00:13:53.600 align:start position:0% those incentives if they continue 00:13:53.600 --> 00:13:54.910 align:start position:0% those incentives if they continue interacting<00:13:54.110> with<00:13:54.230> an<00:13:54.320> economy<00:13:54.590> that 00:13:54.910 --> 00:13:54.920 align:start position:0% interacting with an economy that 00:13:54.920 --> 00:13:57.010 align:start position:0% interacting with an economy that structured<00:13:55.400> the<00:13:55.520> way<00:13:55.550> ours<00:13:56.330> is<00:13:56.480> right<00:13:56.750> now 00:13:57.010 --> 00:13:57.020 align:start position:0% structured the way ours is right now 00:13:57.020 --> 00:13:59.890 align:start position:0% structured the way ours is right now those<00:13:57.890> incentives<00:13:58.130> can<00:13:58.520> last<00:13:58.700> forever<00:13:59.060> as 00:13:59.890 --> 00:13:59.900 align:start position:0% those incentives can last forever as 00:13:59.900 --> 00:14:01.570 align:start position:0% those incentives can last forever as long<00:14:00.170> as<00:14:00.290> you<00:14:00.470> know<00:14:00.590> humans<00:14:01.070> don't<00:14:01.280> wipe 00:14:01.570 --> 00:14:01.580 align:start position:0% long as you know humans don't wipe 00:14:01.580 --> 00:14:02.700 align:start position:0% long as you know humans don't wipe ourselves<00:14:01.730> out<00:14:02.030> the<00:14:02.150> things<00:14:02.330> of<00:14:02.420> the<00:14:02.480> earth 00:14:02.700 --> 00:14:02.710 align:start position:0% ourselves out the things of the earth 00:14:02.710 --> 00:14:07.000 align:start position:0% ourselves out the things of the earth and<00:14:03.710> so<00:14:04.100> you<00:14:04.160> have<00:14:04.610> this<00:14:04.880> digital<00:14:06.010> technology 00:14:07.000 --> 00:14:07.010 align:start position:0% and so you have this digital technology 00:14:07.010 --> 00:14:09.340 align:start position:0% and so you have this digital technology that<00:14:07.040> has<00:14:07.460> infinite<00:14:08.390> reach<00:14:08.630> it<00:14:09.080> can<00:14:09.230> be<00:14:09.320> a 00:14:09.340 --> 00:14:09.350 align:start position:0% that has infinite reach it can be a 00:14:09.350 --> 00:14:10.240 align:start position:0% that has infinite reach it can be a qualm<00:14:09.710> planet 00:14:10.240 --> 00:14:10.250 align:start position:0% qualm planet 00:14:10.250 --> 00:14:12.370 align:start position:0% qualm planet it<00:14:10.310> could<00:14:10.430> be<00:14:10.520> access<00:14:10.820> anywhere<00:14:11.090> on<00:14:11.210> earth<00:14:11.450> but 00:14:12.370 --> 00:14:12.380 align:start position:0% it could be access anywhere on earth but 00:14:12.380 --> 00:14:13.540 align:start position:0% it could be access anywhere on earth but at<00:14:12.500> the<00:14:12.560> same<00:14:12.650> time<00:14:12.890> the<00:14:13.160> way<00:14:13.250> that<00:14:13.280> it's 00:14:13.540 --> 00:14:13.550 align:start position:0% at the same time the way that it's 00:14:13.550 --> 00:14:15.670 align:start position:0% at the same time the way that it's structured<00:14:13.880> gives<00:14:14.540> it<00:14:14.750> some<00:14:14.990> of<00:14:15.020> the<00:14:15.260> features 00:14:15.670 --> 00:14:15.680 align:start position:0% structured gives it some of the features 00:14:15.680 --> 00:14:19.810 align:start position:0% structured gives it some of the features of<00:14:15.980> a<00:14:16.760> time<00:14:17.120> binding<00:14:17.600> Monument<00:14:18.230> a<00:14:18.500> pyramid<00:14:19.490> a 00:14:19.810 --> 00:14:19.820 align:start position:0% of a time binding Monument a pyramid a 00:14:19.820 --> 00:14:22.540 align:start position:0% of a time binding Monument a pyramid a temple<00:14:20.480> which<00:14:21.440> is<00:14:21.560> why<00:14:21.680> this<00:14:21.890> title<00:14:22.250> is<00:14:22.370> called 00:14:22.540 --> 00:14:22.550 align:start position:0% temple which is why this title is called 00:14:22.550 --> 00:14:25.030 align:start position:0% temple which is why this title is called the<00:14:22.730> invisible<00:14:22.970> olives<00:14:23.720> because<00:14:24.040> arguing 00:14:25.030 --> 00:14:25.040 align:start position:0% the invisible olives because arguing 00:14:25.040 --> 00:14:27.340 align:start position:0% the invisible olives because arguing that<00:14:25.220> instead<00:14:25.820> of<00:14:25.880> bricks<00:14:26.240> you<00:14:26.930> have<00:14:27.140> these 00:14:27.340 --> 00:14:27.350 align:start position:0% that instead of bricks you have these 00:14:27.350 --> 00:14:29.770 align:start position:0% that instead of bricks you have these economics<00:14:27.860> and<00:14:28.010> incentives<00:14:28.730> that<00:14:28.910> are<00:14:29.300> being 00:14:29.770 --> 00:14:29.780 align:start position:0% economics and incentives that are being 00:14:29.780 --> 00:14:32.290 align:start position:0% economics and incentives that are being used<00:14:30.080> to<00:14:30.320> maintain<00:14:30.800> a<00:14:31.220> structure<00:14:31.970> overall 00:14:32.290 --> 00:14:32.300 align:start position:0% used to maintain a structure overall 00:14:32.300 --> 00:14:34.450 align:start position:0% used to maintain a structure overall variable<00:14:32.840> long<00:14:32.930> period<00:14:33.290> of<00:14:33.320> time<00:14:33.530> potentially 00:14:34.450 --> 00:14:34.460 align:start position:0% variable long period of time potentially 00:14:34.460 --> 00:14:35.800 align:start position:0% variable long period of time potentially obviously<00:14:35.330> this<00:14:35.390> is<00:14:35.510> all<00:14:35.630> very 00:14:35.800 --> 00:14:35.810 align:start position:0% obviously this is all very 00:14:35.810 --> 00:14:37.360 align:start position:0% obviously this is all very forward-looking<00:14:36.380> theory<00:14:36.830> that's<00:14:37.100> come<00:14:37.250> with 00:14:37.360 --> 00:14:37.370 align:start position:0% forward-looking theory that's come with 00:14:37.370 --> 00:14:40.420 align:start position:0% forward-looking theory that's come with me<00:14:37.930> and<00:14:38.930> I'm<00:14:39.440> talking<00:14:39.740> about<00:14:39.890> public<00:14:40.100> law 00:14:40.420 --> 00:14:40.430 align:start position:0% me and I'm talking about public law 00:14:40.430 --> 00:14:42.070 align:start position:0% me and I'm talking about public law chains<00:14:40.760> and<00:14:40.970> I'm<00:14:41.030> also<00:14:41.150> talking<00:14:41.570> about<00:14:41.810> proof 00:14:42.070 --> 00:14:42.080 align:start position:0% chains and I'm also talking about proof 00:14:42.080 --> 00:14:43.960 align:start position:0% chains and I'm also talking about proof of<00:14:42.230> work<00:14:42.380> I'm<00:14:42.590> not<00:14:42.620> as<00:14:43.010> familiar<00:14:43.520> as<00:14:43.850> it 00:14:43.960 --> 00:14:43.970 align:start position:0% of work I'm not as familiar as it 00:14:43.970 --> 00:14:45.660 align:start position:0% of work I'm not as familiar as it probably<00:14:44.150> should<00:14:44.480> be<00:14:44.510> from<00:14:45.080> state<00:14:45.320> but 00:14:45.660 --> 00:14:45.670 align:start position:0% probably should be from state but 00:14:45.670 --> 00:14:48.250 align:start position:0% probably should be from state but fundamentally<00:14:46.670> the<00:14:46.820> the<00:14:47.120> structures<00:14:48.020> are<00:14:48.170> the 00:14:48.250 --> 00:14:48.260 align:start position:0% fundamentally the the structures are the 00:14:48.260 --> 00:14:54.550 align:start position:0% fundamentally the the structures are the same<00:14:50.740> so<00:14:51.740> that<00:14:51.920> durability<00:14:52.810> comes<00:14:53.810> with<00:14:53.990> costs 00:14:54.550 --> 00:14:54.560 align:start position:0% same so that durability comes with costs 00:14:54.560 --> 00:14:57.790 align:start position:0% same so that durability comes with costs economic<00:14:55.280> costs<00:14:56.530> obviously<00:14:57.530> one<00:14:57.680> of<00:14:57.710> the 00:14:57.790 --> 00:14:57.800 align:start position:0% economic costs obviously one of the 00:14:57.800 --> 00:14:59.860 align:start position:0% economic costs obviously one of the important<00:14:58.100> things<00:14:58.280> is<00:14:58.430> that<00:14:58.460> is<00:14:58.910> where<00:14:59.600> the 00:14:59.860 --> 00:14:59.870 align:start position:0% important things is that is where the 00:14:59.870 --> 00:15:02.350 align:start position:0% important things is that is where the Ovilus<00:15:00.440> is<00:15:00.650> built<00:15:00.920> by<00:15:01.100> a<00:15:01.130> king<00:15:01.580> forcing<00:15:02.060> slaves 00:15:02.350 --> 00:15:02.360 align:start position:0% Ovilus is built by a king forcing slaves 00:15:02.360 --> 00:15:04.840 align:start position:0% Ovilus is built by a king forcing slaves to<00:15:02.540> do<00:15:02.690> work<00:15:02.960> this<00:15:03.560> is<00:15:03.800> more<00:15:04.070> of<00:15:04.220> a<00:15:04.310> democratic 00:15:04.840 --> 00:15:04.850 align:start position:0% to do work this is more of a democratic 00:15:04.850 --> 00:15:06.250 align:start position:0% to do work this is more of a democratic process<00:15:05.090> where<00:15:05.450> people<00:15:05.480> come<00:15:05.840> together<00:15:05.990> and 00:15:06.250 --> 00:15:06.260 align:start position:0% process where people come together and 00:15:06.260 --> 00:15:10.990 align:start position:0% process where people come together and contribute<00:15:06.890> to<00:15:06.920> the<00:15:07.220> structure 00:15:10.990 --> 00:15:11.000 align:start position:0% 00:15:11.000 --> 00:15:15.319 align:start position:0% and<00:15:12.000> this<00:15:12.899> is<00:15:13.050> only<00:15:13.260> really<00:15:13.500> one<00:15:13.920> of<00:15:14.190> I'm<00:15:14.940> sure 00:15:15.319 --> 00:15:15.329 align:start position:0% and this is only really one of I'm sure 00:15:15.329 --> 00:15:17.870 align:start position:0% and this is only really one of I'm sure many<00:15:15.720> different<00:15:16.230> ways<00:15:16.380> to<00:15:16.740> look<00:15:16.950> at<00:15:17.310> watching 00:15:17.870 --> 00:15:17.880 align:start position:0% many different ways to look at watching 00:15:17.880 --> 00:15:19.430 align:start position:0% many different ways to look at watching technology<00:15:18.390> and<00:15:18.570> place<00:15:18.750> it<00:15:18.899> in<00:15:18.959> the<00:15:18.990> context 00:15:19.430 --> 00:15:19.440 align:start position:0% technology and place it in the context 00:15:19.440 --> 00:15:21.230 align:start position:0% technology and place it in the context of<00:15:19.500> history<00:15:19.680> in<00:15:20.250> a<00:15:20.579> way<00:15:20.610> that<00:15:20.880> makes<00:15:21.120> it 00:15:21.230 --> 00:15:21.240 align:start position:0% of history in a way that makes it 00:15:21.240 --> 00:15:24.560 align:start position:0% of history in a way that makes it obvious<00:15:21.570> exactly<00:15:22.320> how<00:15:22.529> it's<00:15:22.800> novel<00:15:23.310> and<00:15:23.570> helps 00:15:24.560 --> 00:15:24.570 align:start position:0% obvious exactly how it's novel and helps 00:15:24.570 --> 00:15:26.210 align:start position:0% obvious exactly how it's novel and helps us<00:15:24.690> think<00:15:24.899> about<00:15:25.019> what<00:15:25.470> the<00:15:25.620> impacts<00:15:26.160> are 00:15:26.210 --> 00:15:26.220 align:start position:0% us think about what the impacts are 00:15:26.220 --> 00:15:28.880 align:start position:0% us think about what the impacts are going<00:15:26.279> to<00:15:26.519> be<00:15:26.810> and<00:15:27.810> I<00:15:28.079> just<00:15:28.110> want<00:15:28.470> to<00:15:28.529> make<00:15:28.620> some 00:15:28.880 --> 00:15:28.890 align:start position:0% going to be and I just want to make some 00:15:28.890 --> 00:15:32.090 align:start position:0% going to be and I just want to make some points<00:15:29.040> about<00:15:29.220> basically<00:15:30.029> one<00:15:30.620> part<00:15:31.620> of<00:15:31.860> the 00:15:32.090 --> 00:15:32.100 align:start position:0% points about basically one part of the 00:15:32.100 --> 00:15:34.759 align:start position:0% points about basically one part of the impact<00:15:32.610> that<00:15:33.240> this<00:15:33.510> structural<00:15:34.290> feature<00:15:34.589> of 00:15:34.759 --> 00:15:34.769 align:start position:0% impact that this structural feature of 00:15:34.769 --> 00:15:37.100 align:start position:0% impact that this structural feature of the<00:15:34.860> technology<00:15:35.459> might<00:15:36.089> have<00:15:36.360> I'm<00:15:36.779> not<00:15:36.959> going 00:15:37.100 --> 00:15:37.110 align:start position:0% the technology might have I'm not going 00:15:37.110 --> 00:15:38.660 align:start position:0% the technology might have I'm not going to<00:15:37.170> go<00:15:37.230> as<00:15:37.380> far<00:15:37.410> as<00:15:37.769> talking<00:15:37.920> about<00:15:38.279> social 00:15:38.660 --> 00:15:38.670 align:start position:0% to go as far as talking about social 00:15:38.670 --> 00:15:40.759 align:start position:0% to go as far as talking about social changes<00:15:39.089> reason<00:15:39.450> like<00:15:39.600> that<00:15:39.779> but<00:15:40.410> I<00:15:40.440> do<00:15:40.529> want 00:15:40.759 --> 00:15:40.769 align:start position:0% changes reason like that but I do want 00:15:40.769 --> 00:15:42.079 align:start position:0% changes reason like that but I do want to<00:15:40.800> talk<00:15:40.980> about<00:15:41.279> kind<00:15:41.399> of<00:15:41.519> a<00:15:41.579> psychological 00:15:42.079 --> 00:15:42.089 align:start position:0% to talk about kind of a psychological 00:15:42.089 --> 00:15:46.490 align:start position:0% to talk about kind of a psychological effect<00:15:42.570> that<00:15:43.760> the<00:15:44.760> blockchain<00:15:45.720> structure<00:15:46.320> can 00:15:46.490 --> 00:15:46.500 align:start position:0% effect that the blockchain structure can 00:15:46.500 --> 00:15:48.680 align:start position:0% effect that the blockchain structure can have<00:15:46.709> it's<00:15:47.700> what<00:15:47.850> I<00:15:47.880> call<00:15:48.120> it<00:15:48.269> the<00:15:48.390> reality 00:15:48.680 --> 00:15:48.690 align:start position:0% have it's what I call it the reality 00:15:48.690 --> 00:15:52.389 align:start position:0% have it's what I call it the reality effect<00:15:49.230> and<00:15:50.190> how<00:15:50.850> many<00:15:51.029> people<00:15:51.180> will<00:15:51.480> hear 00:15:52.389 --> 00:15:52.399 align:start position:0% effect and how many people will hear 00:15:52.399 --> 00:15:56.720 align:start position:0% effect and how many people will hear actually<00:15:53.399> owned<00:15:53.760> some<00:15:54.269> crypto<00:15:55.519> so<00:15:56.519> sit<00:15:56.700> back 00:15:56.720 --> 00:15:56.730 align:start position:0% actually owned some crypto so sit back 00:15:56.730 --> 00:15:59.569 align:start position:0% actually owned some crypto so sit back you<00:15:57.570> know<00:15:57.720> maybe<00:15:58.019> I<00:15:58.110> had<00:15:58.829> a<00:15:58.860> unique<00:15:59.190> experience 00:15:59.569 --> 00:15:59.579 align:start position:0% you know maybe I had a unique experience 00:15:59.579 --> 00:16:00.889 align:start position:0% you know maybe I had a unique experience but<00:15:59.820> if<00:15:59.910> you<00:16:00.000> think<00:16:00.149> back<00:16:00.240> to<00:16:00.390> when<00:16:00.750> you<00:16:00.810> first 00:16:00.889 --> 00:16:00.899 align:start position:0% but if you think back to when you first 00:16:00.899 --> 00:16:03.949 align:start position:0% but if you think back to when you first got<00:16:01.560> that<00:16:02.339> first<00:16:02.610> piece<00:16:02.940> of<00:16:03.269> cryptocurrency 00:16:03.949 --> 00:16:03.959 align:start position:0% got that first piece of cryptocurrency 00:16:03.959 --> 00:16:06.170 align:start position:0% got that first piece of cryptocurrency on<00:16:04.290> your<00:16:04.440> on<00:16:04.769> your<00:16:04.860> laptop<00:16:05.310> or<00:16:05.550> whatever<00:16:05.700> I 00:16:06.170 --> 00:16:06.180 align:start position:0% on your on your laptop or whatever I 00:16:06.180 --> 00:16:08.120 align:start position:0% on your on your laptop or whatever I certainly<00:16:06.899> remember<00:16:07.170> you<00:16:07.800> know<00:16:07.890> five<00:16:08.100> years 00:16:08.120 --> 00:16:08.130 align:start position:0% certainly remember you know five years 00:16:08.130 --> 00:16:10.610 align:start position:0% certainly remember you know five years ago<00:16:08.490> or<00:16:08.519> whenever<00:16:08.790> somebody<00:16:09.149> sent<00:16:09.360> me<00:16:09.390> some<00:16:09.660> it 00:16:10.610 --> 00:16:10.620 align:start position:0% ago or whenever somebody sent me some it 00:16:10.620 --> 00:16:12.949 align:start position:0% ago or whenever somebody sent me some it felt<00:16:10.950> new<00:16:11.160> it<00:16:11.459> wasn't<00:16:11.820> just<00:16:12.029> a<00:16:12.180> file<00:16:12.510> being 00:16:12.949 --> 00:16:12.959 align:start position:0% felt new it wasn't just a file being 00:16:12.959 --> 00:16:15.949 align:start position:0% felt new it wasn't just a file being sent<00:16:13.350> to<00:16:13.529> my<00:16:13.680> laptop<00:16:13.980> it<00:16:14.610> was<00:16:14.970> like<00:16:15.390> it<00:16:15.720> was<00:16:15.839> as 00:16:15.949 --> 00:16:15.959 align:start position:0% sent to my laptop it was like it was as 00:16:15.959 --> 00:16:18.290 align:start position:0% sent to my laptop it was like it was as if<00:16:16.110> that<00:16:16.560> machine<00:16:16.709> had<00:16:17.160> some<00:16:17.399> sudden<00:16:17.820> new 00:16:18.290 --> 00:16:18.300 align:start position:0% if that machine had some sudden new 00:16:18.300 --> 00:16:21.860 align:start position:0% if that machine had some sudden new weight<00:16:18.660> there<00:16:19.320> was<00:16:19.470> a<00:16:19.500> thing<00:16:19.910> there<00:16:20.910> on<00:16:21.360> the 00:16:21.860 --> 00:16:21.870 align:start position:0% weight there was a thing there on the 00:16:21.870 --> 00:16:24.740 align:start position:0% weight there was a thing there on the hard<00:16:22.110> drive<00:16:22.440> not<00:16:23.279> just<00:16:23.640> data<00:16:24.300> and<00:16:24.600> not<00:16:24.720> just 00:16:24.740 --> 00:16:24.750 align:start position:0% hard drive not just data and not just 00:16:24.750 --> 00:16:26.870 align:start position:0% hard drive not just data and not just ones<00:16:25.170> and<00:16:25.260> zeroes<00:16:25.410> but<00:16:25.949> an<00:16:26.070> object<00:16:26.579> we<00:16:26.699> use 00:16:26.870 --> 00:16:26.880 align:start position:0% ones and zeroes but an object we use 00:16:26.880 --> 00:16:29.060 align:start position:0% ones and zeroes but an object we use this<00:16:27.029> term<00:16:27.269> digital<00:16:27.959> objects<00:16:28.649> right<00:16:28.860> to 00:16:29.060 --> 00:16:29.070 align:start position:0% this term digital objects right to 00:16:29.070 --> 00:16:30.500 align:start position:0% this term digital objects right to describe<00:16:29.459> some<00:16:29.640> things<00:16:29.790> that<00:16:29.970> on<00:16:30.149> ethereum 00:16:30.500 --> 00:16:30.510 align:start position:0% describe some things that on ethereum 00:16:30.510 --> 00:16:33.410 align:start position:0% describe some things that on ethereum blockchain<00:16:30.720> and<00:16:31.640> that<00:16:32.640> speaks<00:16:32.880> I<00:16:33.029> think<00:16:33.060> to<00:16:33.269> a 00:16:33.410 --> 00:16:33.420 align:start position:0% blockchain and that speaks I think to a 00:16:33.420 --> 00:16:35.570 align:start position:0% blockchain and that speaks I think to a pretty<00:16:33.720> deep<00:16:33.990> psychological<00:16:34.589> reality 00:16:35.570 --> 00:16:35.580 align:start position:0% pretty deep psychological reality 00:16:35.580 --> 00:16:37.579 align:start position:0% pretty deep psychological reality of<00:16:35.670> what<00:16:35.970> watching<00:16:36.390> two<00:16:36.510> things<00:16:36.750> especially 00:16:37.579 --> 00:16:37.589 align:start position:0% of what watching two things especially 00:16:37.589 --> 00:16:38.900 align:start position:0% of what watching two things especially to<00:16:37.709> people<00:16:37.980> who<00:16:38.070> really<00:16:38.310> understand<00:16:38.820> the 00:16:38.900 --> 00:16:38.910 align:start position:0% to people who really understand the 00:16:38.910 --> 00:16:41.690 align:start position:0% to people who really understand the technology<00:16:39.060> understand<00:16:40.050> the<00:16:40.800> permanence<00:16:41.490> of 00:16:41.690 --> 00:16:41.700 align:start position:0% technology understand the permanence of 00:16:41.700 --> 00:16:43.850 align:start position:0% technology understand the permanence of it<00:16:42.060> costs<00:16:42.750> of<00:16:42.899> writing<00:16:43.230> to<00:16:43.470> it 00:16:43.850 --> 00:16:43.860 align:start position:0% it costs of writing to it 00:16:43.860 --> 00:16:46.910 align:start position:0% it costs of writing to it and<00:16:44.430> the<00:16:44.580> durability<00:16:44.970> of<00:16:45.209> the<00:16:45.420> data<00:16:45.630> you<00:16:46.500> have 00:16:46.910 --> 00:16:46.920 align:start position:0% and the durability of the data you have 00:16:46.920 --> 00:16:49.430 align:start position:0% and the durability of the data you have an<00:16:47.250> actual<00:16:47.610> subjective<00:16:48.300> experience<00:16:48.899> that 00:16:49.430 --> 00:16:49.440 align:start position:0% an actual subjective experience that 00:16:49.440 --> 00:16:52.370 align:start position:0% an actual subjective experience that that<00:16:49.470> piece<00:16:49.860> of<00:16:50.040> data<00:16:50.250> is<00:16:50.730> in<00:16:51.269> some<00:16:51.480> way<00:16:51.660> more 00:16:52.370 --> 00:16:52.380 align:start position:0% that piece of data is in some way more 00:16:52.380 --> 00:16:55.490 align:start position:0% that piece of data is in some way more real<00:16:52.769> than<00:16:53.579> just<00:16:54.269> a<00:16:54.360> file<00:16:54.660> a<00:16:54.990> hard<00:16:55.260> drive 00:16:55.490 --> 00:16:55.500 align:start position:0% real than just a file a hard drive 00:16:55.500 --> 00:16:56.720 align:start position:0% real than just a file a hard drive because<00:16:55.680> you<00:16:55.829> know<00:16:56.040> that<00:16:56.220> it's<00:16:56.339> part<00:16:56.550> of<00:16:56.610> this 00:16:56.720 --> 00:16:56.730 align:start position:0% because you know that it's part of this 00:16:56.730 --> 00:16:58.430 align:start position:0% because you know that it's part of this collective<00:16:57.180> network<00:16:57.570> that<00:16:58.019> has<00:16:58.200> some 00:16:58.430 --> 00:16:58.440 align:start position:0% collective network that has some 00:16:58.440 --> 00:17:04.529 align:start position:0% collective network that has some sustaining<00:16:58.950> properties 00:17:04.529 --> 00:17:04.539 align:start position:0% 00:17:04.539 --> 00:17:06.090 align:start position:0% I<00:17:04.569> don't<00:17:05.110> know<00:17:05.169> if<00:17:05.260> anybody<00:17:05.529> saw<00:17:05.740> this<00:17:05.919> but 00:17:06.090 --> 00:17:06.100 align:start position:0% I don't know if anybody saw this but 00:17:06.100 --> 00:17:07.699 align:start position:0% I don't know if anybody saw this but there<00:17:06.220> was<00:17:06.309> actually<00:17:06.579> a<00:17:06.639> really<00:17:06.850> interesting 00:17:07.699 --> 00:17:07.709 align:start position:0% there was actually a really interesting 00:17:07.709 --> 00:17:11.490 align:start position:0% there was actually a really interesting tweet<00:17:08.709> about<00:17:08.889> this<00:17:09.189> a<00:17:09.250> couple<00:17:09.549> days<00:17:09.789> ago<00:17:09.939> and<00:17:10.779> I 00:17:11.490 --> 00:17:11.500 align:start position:0% tweet about this a couple days ago and I 00:17:11.500 --> 00:17:13.049 align:start position:0% tweet about this a couple days ago and I couldn't<00:17:12.010> find<00:17:12.250> it<00:17:12.490> that<00:17:12.730> somebody<00:17:12.939> was 00:17:13.049 --> 00:17:13.059 align:start position:0% couldn't find it that somebody was 00:17:13.059 --> 00:17:14.669 align:start position:0% couldn't find it that somebody was saying<00:17:13.299> you<00:17:13.510> know<00:17:13.600> traditionally<00:17:14.529> people 00:17:14.669 --> 00:17:14.679 align:start position:0% saying you know traditionally people 00:17:14.679 --> 00:17:17.669 align:start position:0% saying you know traditionally people would<00:17:14.980> keep<00:17:15.189> their<00:17:16.139> their<00:17:17.139> money<00:17:17.350> in<00:17:17.559> a<00:17:17.649> bank 00:17:17.669 --> 00:17:17.679 align:start position:0% would keep their their money in a bank 00:17:17.679 --> 00:17:21.659 align:start position:0% would keep their their money in a bank or<00:17:18.250> in<00:17:18.669> a<00:17:20.069> moment--<00:17:21.069> or<00:17:21.279> something<00:17:21.490> like<00:17:21.610> that 00:17:21.659 --> 00:17:21.669 align:start position:0% or in a moment-- or something like that 00:17:21.669 --> 00:17:23.220 align:start position:0% or in a moment-- or something like that I<00:17:22.029> kept<00:17:22.630> my<00:17:22.750> money<00:17:22.899> in<00:17:23.110> an 00:17:23.220 --> 00:17:23.230 align:start position:0% I kept my money in an 00:17:23.230 --> 00:17:25.439 align:start position:0% I kept my money in an alternate-dimension<00:17:23.909> because<00:17:24.909> he<00:17:25.089> had<00:17:25.269> all 00:17:25.439 --> 00:17:25.449 align:start position:0% alternate-dimension because he had all 00:17:25.449 --> 00:17:26.699 align:start position:0% alternate-dimension because he had all his<00:17:25.480> savings<00:17:25.809> in<00:17:26.110> Bitcoin 00:17:26.699 --> 00:17:26.709 align:start position:0% his savings in Bitcoin 00:17:26.709 --> 00:17:29.279 align:start position:0% his savings in Bitcoin now<00:17:27.399> that<00:17:27.549> alternate<00:17:28.000> dimension<00:17:28.510> is<00:17:28.870> still 00:17:29.279 --> 00:17:29.289 align:start position:0% now that alternate dimension is still 00:17:29.289 --> 00:17:33.509 align:start position:0% now that alternate dimension is still real<00:17:29.529> and<00:17:29.860> we<00:17:30.639> also<00:17:30.760> always<00:17:31.600> live<00:17:32.019> in<00:17:32.350> a<00:17:33.130> later 00:17:33.509 --> 00:17:33.519 align:start position:0% real and we also always live in a later 00:17:33.519 --> 00:17:36.629 align:start position:0% real and we also always live in a later reality<00:17:34.830> language<00:17:35.830> is<00:17:35.980> a<00:17:36.010> layer<00:17:36.250> of<00:17:36.460> reality 00:17:36.629 --> 00:17:36.639 align:start position:0% reality language is a layer of reality 00:17:36.639 --> 00:17:38.129 align:start position:0% reality language is a layer of reality that<00:17:37.059> some<00:17:37.240> people<00:17:37.510> understand<00:17:37.870> I<00:17:37.929> mean<00:17:38.019> we're 00:17:38.129 --> 00:17:38.139 align:start position:0% that some people understand I mean we're 00:17:38.139 --> 00:17:39.480 align:start position:0% that some people understand I mean we're here<00:17:38.260> in<00:17:38.380> Japan<00:17:38.649> not<00:17:38.799> everybody<00:17:39.220> speaks 00:17:39.480 --> 00:17:39.490 align:start position:0% here in Japan not everybody speaks 00:17:39.490 --> 00:17:42.360 align:start position:0% here in Japan not everybody speaks Japanese<00:17:39.880> Yorick<00:17:40.600> sort<00:17:41.440> of<00:17:41.500> seeing<00:17:41.830> the<00:17:42.159> fact 00:17:42.360 --> 00:17:42.370 align:start position:0% Japanese Yorick sort of seeing the fact 00:17:42.370 --> 00:17:43.620 align:start position:0% Japanese Yorick sort of seeing the fact that<00:17:42.429> you<00:17:42.549> don't<00:17:42.700> have<00:17:42.850> access<00:17:43.029> to<00:17:43.419> every 00:17:43.620 --> 00:17:43.630 align:start position:0% that you don't have access to every 00:17:43.630 --> 00:17:45.980 align:start position:0% that you don't have access to every player<00:17:43.809> of<00:17:44.019> reality<00:17:44.440> going<00:17:44.679> on<00:17:44.830> around<00:17:44.950> you 00:17:45.980 --> 00:17:45.990 align:start position:0% player of reality going on around you 00:17:45.990 --> 00:17:50.159 align:start position:0% player of reality going on around you but<00:17:46.990> it's<00:17:47.139> still<00:17:47.380> reality<00:17:47.919> and<00:17:48.389> so<00:17:49.389> we<00:17:50.019> can 00:17:50.159 --> 00:17:50.169 align:start position:0% but it's still reality and so we can 00:17:50.169 --> 00:17:51.720 align:start position:0% but it's still reality and so we can think<00:17:50.289> about<00:17:50.380> media<00:17:50.710> also<00:17:51.039> as<00:17:51.309> layers<00:17:51.610> of 00:17:51.720 --> 00:17:51.730 align:start position:0% think about media also as layers of 00:17:51.730 --> 00:17:53.460 align:start position:0% think about media also as layers of reality<00:17:52.149> in<00:17:52.240> blockchain<00:17:52.720> I<00:17:52.870> think<00:17:53.080> has<00:17:53.230> some 00:17:53.460 --> 00:17:53.470 align:start position:0% reality in blockchain I think has some 00:17:53.470 --> 00:17:56.639 align:start position:0% reality in blockchain I think has some unique<00:17:53.649> claims<00:17:54.309> to<00:17:54.669> certain<00:17:55.090> reality<00:17:56.080> effects 00:17:56.639 --> 00:17:56.649 align:start position:0% unique claims to certain reality effects 00:17:56.649 --> 00:18:00.169 align:start position:0% unique claims to certain reality effects reality<00:17:57.519> status<00:17:57.909> what<00:17:58.120> everyone<00:17:58.450> would<00:17:58.600> call 00:18:00.169 --> 00:18:00.179 align:start position:0% reality status what everyone would call 00:18:00.179 --> 00:18:02.519 align:start position:0% reality status what everyone would call again<00:18:01.179> like<00:18:01.600> I<00:18:01.690> said<00:18:01.750> I'm<00:18:01.960> not<00:18:02.049> going<00:18:02.169> to<00:18:02.289> go<00:18:02.350> so 00:18:02.519 --> 00:18:02.529 align:start position:0% again like I said I'm not going to go so 00:18:02.529 --> 00:18:04.850 align:start position:0% again like I said I'm not going to go so far<00:18:02.710> as<00:18:02.860> to<00:18:03.039> speculate<00:18:03.700> in<00:18:03.909> this<00:18:04.240> talk<00:18:04.480> about 00:18:04.850 --> 00:18:04.860 align:start position:0% far as to speculate in this talk about 00:18:04.860 --> 00:18:08.430 align:start position:0% far as to speculate in this talk about what<00:18:05.860> impacts<00:18:06.549> that<00:18:06.700> reality<00:18:07.120> effect<00:18:07.659> might 00:18:08.430 --> 00:18:08.440 align:start position:0% what impacts that reality effect might 00:18:08.440 --> 00:18:11.100 align:start position:0% what impacts that reality effect might have<00:18:08.880> socially<00:18:09.880> economically<00:18:10.690> or<00:18:10.960> anything 00:18:11.100 --> 00:18:11.110 align:start position:0% have socially economically or anything 00:18:11.110 --> 00:18:13.980 align:start position:0% have socially economically or anything like<00:18:11.350> that<00:18:11.820> but<00:18:12.820> I<00:18:13.059> have<00:18:13.179> actually<00:18:13.690> spent<00:18:13.929> a 00:18:13.980 --> 00:18:13.990 align:start position:0% like that but I have actually spent a 00:18:13.990 --> 00:18:16.620 align:start position:0% like that but I have actually spent a lot<00:18:14.139> of<00:18:14.169> time<00:18:14.470> thinking<00:18:14.679> about<00:18:14.889> this<00:18:15.250> and<00:18:16.149> if 00:18:16.620 --> 00:18:16.630 align:start position:0% lot of time thinking about this and if 00:18:16.630 --> 00:18:18.419 align:start position:0% lot of time thinking about this and if you<00:18:16.840> want<00:18:17.049> to<00:18:17.230> dive<00:18:17.409> deeper<00:18:17.440> there's<00:18:18.039> a<00:18:18.100> medium 00:18:18.419 --> 00:18:18.429 align:start position:0% you want to dive deeper there's a medium 00:18:18.429 --> 00:18:20.730 align:start position:0% you want to dive deeper there's a medium post<00:18:18.610> that<00:18:18.970> goes<00:18:19.149> this<00:18:19.450> is<00:18:19.600> really<00:18:19.899> this<00:18:20.470> talk 00:18:20.730 --> 00:18:20.740 align:start position:0% post that goes this is really this talk 00:18:20.740 --> 00:18:24.090 align:start position:0% post that goes this is really this talk is<00:18:20.919> part<00:18:21.279> one<00:18:21.580> of<00:18:21.610> a<00:18:22.539> medium<00:18:22.870> post<00:18:23.080> that<00:18:23.500> has 00:18:24.090 --> 00:18:24.100 align:start position:0% is part one of a medium post that has 00:18:24.100 --> 00:18:27.919 align:start position:0% is part one of a medium post that has three<00:18:24.370> parts<00:18:24.610> so<00:18:24.940> it<00:18:25.000> goes<00:18:25.179> a<00:18:25.210> lot<00:18:25.480> further<00:18:26.669> and 00:18:27.919 --> 00:18:27.929 align:start position:0% three parts so it goes a lot further and 00:18:27.929 --> 00:18:32.370 align:start position:0% three parts so it goes a lot further and there<00:18:28.929> are<00:18:29.230> many<00:18:30.100> different<00:18:30.519> ways<00:18:31.380> watching 00:18:32.370 --> 00:18:32.380 align:start position:0% there are many different ways watching 00:18:32.380 --> 00:18:34.470 align:start position:0% there are many different ways watching is<00:18:32.500> one<00:18:32.799> way<00:18:33.039> as<00:18:33.460> I<00:18:33.519> mentioned<00:18:34.000> along<00:18:34.450> with 00:18:34.470 --> 00:18:34.480 align:start position:0% is one way as I mentioned along with 00:18:34.480 --> 00:18:39.230 align:start position:0% is one way as I mentioned along with language<00:18:35.019> of<00:18:35.590> creating<00:18:36.519> a<00:18:36.850> shared<00:18:37.389> reality 00:18:39.230 --> 00:18:39.240 align:start position:0% language of creating a shared reality 00:18:39.240 --> 00:18:43.259 align:start position:0% language of creating a shared reality through<00:18:40.240> media<00:18:40.600> another<00:18:41.559> and<00:18:41.889> you<00:18:42.789> know<00:18:42.909> you 00:18:43.259 --> 00:18:43.269 align:start position:0% through media another and you know you 00:18:43.269 --> 00:18:46.080 align:start position:0% through media another and you know you guys<00:18:43.450> can<00:18:43.799> look<00:18:44.799> at<00:18:44.950> this<00:18:45.070> further<00:18:45.309> but 00:18:46.080 --> 00:18:46.090 align:start position:0% guys can look at this further but 00:18:46.090 --> 00:18:47.460 align:start position:0% guys can look at this further but another<00:18:46.299> way<00:18:46.480> of<00:18:46.600> creating<00:18:46.929> a<00:18:46.960> shared<00:18:47.200> reality 00:18:47.460 --> 00:18:47.470 align:start position:0% another way of creating a shared reality 00:18:47.470 --> 00:18:49.560 align:start position:0% another way of creating a shared reality through<00:18:47.950> medium<00:18:48.309> communication<00:18:49.029> has 00:18:49.560 --> 00:18:49.570 align:start position:0% through medium communication has 00:18:49.570 --> 00:18:50.430 align:start position:0% through medium communication has historically<00:18:50.139> been 00:18:50.430 --> 00:18:50.440 align:start position:0% historically been 00:18:50.440 --> 00:18:54.659 align:start position:0% historically been turn<00:18:50.620> magic<00:18:51.330> and<00:18:52.330> this<00:18:53.169> is<00:18:53.379> book<00:18:53.830> that<00:18:54.129> I<00:18:54.309> have 00:18:54.659 --> 00:18:54.669 align:start position:0% turn magic and this is book that I have 00:18:54.669 --> 00:18:56.310 align:start position:0% turn magic and this is book that I have that<00:18:55.120> will<00:18:55.269> come<00:18:55.450> out<00:18:55.539> in<00:18:55.600> the<00:18:55.779> next<00:18:55.990> couple<00:18:56.139> of 00:18:56.310 --> 00:18:56.320 align:start position:0% that will come out in the next couple of 00:18:56.320 --> 00:18:59.159 align:start position:0% that will come out in the next couple of days<00:18:56.500> call<00:18:56.889> it<00:18:56.980> bitcoins<00:18:57.340> magic<00:18:57.840> you<00:18:58.840> guys<00:18:59.019> are 00:18:59.159 --> 00:18:59.169 align:start position:0% days call it bitcoins magic you guys are 00:18:59.169 --> 00:19:01.129 align:start position:0% days call it bitcoins magic you guys are the<00:18:59.259> first<00:18:59.440> ones<00:18:59.769> to<00:18:59.919> see<00:19:00.190> this<00:19:00.399> spectacular 00:19:01.129 --> 00:19:01.139 align:start position:0% the first ones to see this spectacular 00:19:01.139 --> 00:19:05.909 align:start position:0% the first ones to see this spectacular cover<00:19:02.580> and<00:19:03.580> I'm<00:19:04.509> pretty<00:19:05.289> excited<00:19:05.559> about<00:19:05.769> it 00:19:05.909 --> 00:19:05.919 align:start position:0% cover and I'm pretty excited about it 00:19:05.919 --> 00:19:07.350 align:start position:0% cover and I'm pretty excited about it unfortunately<00:19:06.549> I<00:19:06.580> didn't<00:19:06.789> get<00:19:06.879> it<00:19:07.000> up<00:19:07.090> quite 00:19:07.350 --> 00:19:07.360 align:start position:0% unfortunately I didn't get it up quite 00:19:07.360 --> 00:19:08.340 align:start position:0% unfortunately I didn't get it up quite in<00:19:07.450> time<00:19:07.629> I<00:19:07.690> think<00:19:07.809> if<00:19:07.960> you<00:19:08.049> go<00:19:08.139> to<00:19:08.200> Amazon 00:19:08.340 --> 00:19:08.350 align:start position:0% in time I think if you go to Amazon 00:19:08.350 --> 00:19:09.899 align:start position:0% in time I think if you go to Amazon right<00:19:08.590> now<00:19:08.740> it's<00:19:09.009> probably<00:19:09.250> not<00:19:09.340> quite<00:19:09.639> up<00:19:09.879> yet 00:19:09.899 --> 00:19:09.909 align:start position:0% right now it's probably not quite up yet 00:19:09.909 --> 00:19:11.690 align:start position:0% right now it's probably not quite up yet but<00:19:10.720> they're<00:19:10.870> working<00:19:11.080> on<00:19:11.320> it 00:19:11.690 --> 00:19:11.700 align:start position:0% but they're working on it 00:19:11.700 --> 00:19:18.240 align:start position:0% but they're working on it and<00:19:15.750> this<00:19:16.750> is<00:19:16.929> you<00:19:17.289> know<00:19:17.409> lots<00:19:17.860> of<00:19:17.980> different 00:19:18.240 --> 00:19:18.250 align:start position:0% and this is you know lots of different 00:19:18.250 --> 00:19:20.639 align:start position:0% and this is you know lots of different stuff<00:19:18.370> about<00:19:18.580> journalism<00:19:18.909> Bitcoin<00:19:19.649> media 00:19:20.639 --> 00:19:20.649 align:start position:0% stuff about journalism Bitcoin media 00:19:20.649 --> 00:19:23.759 align:start position:0% stuff about journalism Bitcoin media Theory<00:19:21.100> McLuhan<00:19:21.730> magic<00:19:22.690> all<00:19:23.379> kinds<00:19:23.740> of 00:19:23.759 --> 00:19:23.769 align:start position:0% Theory McLuhan magic all kinds of 00:19:23.769 --> 00:19:24.360 align:start position:0% Theory McLuhan magic all kinds of weirdness 00:19:24.360 --> 00:19:24.370 align:start position:0% weirdness 00:19:24.370 --> 00:19:27.269 align:start position:0% weirdness so<00:19:25.090> check<00:19:25.389> out<00:19:25.570> if<00:19:25.659> you're<00:19:25.779> interested<00:19:26.279> and 00:19:27.269 --> 00:19:27.279 align:start position:0% so check out if you're interested and 00:19:27.279 --> 00:19:31.830 align:start position:0% so check out if you're interested and that's<00:19:28.059> my<00:19:28.179> talk 00:19:31.830 --> 00:19:31.840 align:start position:0% 00:19:31.840 --> 00:19:40.300 align:start position:0% [Applause]