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[Applause]

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the<00:00:13.590><c> difference</c><00:00:13.980><c> of</c><00:00:14.219><c> disciplines</c><00:00:14.879><c> expertise</c>

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the difference of disciplines expertise
 

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the difference of disciplines expertise
in<00:00:16.020><c> the</c><00:00:16.139><c> room</c><00:00:16.430><c> who</c><00:00:17.430><c> here</c><00:00:17.670><c> is</c><00:00:17.970><c> a</c><00:00:18.000><c> designer</c><00:00:18.540><c> or</c><00:00:18.900><c> a</c>

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in the room who here is a designer or a
 

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in the room who here is a designer or a
researcher<00:00:20.450><c> also</c><00:00:21.450><c> dude</c><00:00:22.290><c> does</c><00:00:22.919><c> something</c><00:00:23.400><c> he's</c>

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researcher also dude does something he's
 

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researcher also dude does something he's
done<00:00:24.240><c> research</c><00:00:24.689><c> before</c><00:00:25.169><c> or</c><00:00:25.560><c> tried</c><00:00:25.770><c> it</c><00:00:25.950><c> great</c>

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done research before or tried it great
 

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done research before or tried it great
it's<00:00:27.000><c> okay</c>

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it's okay
 

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it's okay
all<00:00:27.750><c> right</c><00:00:27.990><c> good</c><00:00:28.260><c> so</c><00:00:28.830><c> you</c><00:00:28.890><c> got</c><00:00:29.250><c> some</c><00:00:29.599><c> some</c>

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all right good so you got some some
 

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all right good so you got some some
vague<00:00:30.779><c> experience</c><00:00:31.320><c> in</c><00:00:31.500><c> it</c><00:00:31.619><c> are</c><00:00:32.040><c> you</c><00:00:32.189><c> all</c>

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vague experience in it are you all
 

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vague experience in it are you all
working<00:00:32.610><c> on</c><00:00:32.940><c> it</c><00:00:33.510><c> small</c><00:00:33.840><c> to</c><00:00:33.870><c> use</c><00:00:34.170><c> on</c><00:00:34.350><c> new</c>

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working on it small to use on new
 

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working on it small to use on new
products<00:00:35.720><c> yeah</c><00:00:36.720><c> okay</c><00:00:37.290><c> well</c><00:00:38.160><c> that's</c><00:00:38.280><c> great</c>

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products yeah okay well that's great
 

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products yeah okay well that's great
that's<00:00:38.699><c> good</c><00:00:39.000><c> to</c><00:00:39.120><c> know</c><00:00:39.239><c> okay</c><00:00:39.480><c> so</c><00:00:40.010><c> this</c><00:00:41.010><c> the</c>

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that's good to know okay so this the
 

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that's good to know okay so this the
sister<00:00:42.059><c> unit</c><00:00:42.559><c> so</c><00:00:43.559><c> we're</c><00:00:43.680><c> going</c><00:00:43.769><c> to</c><00:00:43.830><c> talk</c><00:00:44.010><c> about</c>

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sister unit so we're going to talk about
 

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sister unit so we're going to talk about
what<00:00:44.370><c> we</c><00:00:44.489><c> use</c><00:00:44.610><c> the</c><00:00:44.729><c> research</c><00:00:45.030><c> is</c><00:00:45.299><c> definitely</c>

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what we use the research is definitely
 

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what we use the research is definitely
what<00:00:46.080><c> it</c><00:00:46.199><c> is</c><00:00:46.320><c> not</c><00:00:46.589><c> to</c><00:00:46.890><c> try</c><00:00:47.879><c> and</c><00:00:47.940><c> glass</c><00:00:48.269><c> some</c>

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what it is not to try and glass some
 

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what it is not to try and glass some
myths<00:00:48.890><c> why</c><00:00:49.890><c> you</c><00:00:49.949><c> should</c><00:00:50.280><c> do</c><00:00:50.489><c> it</c><00:00:50.900><c> especially</c>

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myths why you should do it especially
 

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myths why you should do it especially
was<00:00:52.290><c> going</c><00:00:52.440><c> to</c><00:00:52.500><c> give</c><00:00:52.619><c> us</c><00:00:53.119><c> some</c><00:00:54.119><c> information</c>

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was going to give us some information
 

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was going to give us some information
really<00:00:54.839><c> that</c><00:00:55.140><c> about</c><00:00:55.470><c> cognitive</c><00:00:56.100><c> biases</c><00:00:56.729><c> and</c>

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really that about cognitive biases and
 

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really that about cognitive biases and
how<00:00:57.239><c> how</c><00:00:57.869><c> we</c><00:00:57.930><c> work</c><00:00:58.229><c> as</c><00:00:58.500><c> humans</c><00:00:58.920><c> especially</c><00:00:59.519><c> we</c>

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how how we work as humans especially we
 

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how how we work as humans especially we
do<00:01:00.059><c> our</c><00:01:00.360><c> research</c><00:01:00.510><c> and</c><00:01:01.110><c> talk</c><00:01:01.439><c> to</c><00:01:01.589><c> users</c><00:01:01.799><c> as</c>

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do our research and talk to users as
 

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do our research and talk to users as
well<00:01:02.070><c> so</c><00:01:02.729><c> what</c><00:01:02.939><c> kind</c><00:01:03.210><c> of</c><00:01:03.299><c> what</c><00:01:03.570><c> might</c><00:01:03.809><c> be</c><00:01:03.839><c> going</c>

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well so what kind of what might be going
 

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well so what kind of what might be going
on<00:01:04.229><c> in</c><00:01:04.409><c> the</c><00:01:04.500><c> users</c><00:01:04.860><c> mind</c><00:01:05.100><c> at</c><00:01:05.339><c> the</c><00:01:05.400><c> same</c><00:01:05.610><c> time</c><00:01:05.850><c> as</c>

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on in the users mind at the same time as
 

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on in the users mind at the same time as
you<00:01:07.110><c> interview</c><00:01:07.560><c> them</c><00:01:08.510><c> well</c><00:01:09.510><c> give</c><00:01:09.540><c> you</c><00:01:09.750><c> tips</c><00:01:09.990><c> to</c>

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you interview them well give you tips to
 

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you interview them well give you tips to
doing<00:01:10.470><c> it</c><00:01:10.590><c> yourself</c><00:01:10.680><c> afterwards</c><00:01:11.549><c> and</c>

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doing it yourself afterwards and
 

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doing it yourself afterwards and
depending<00:01:12.420><c> on</c><00:01:12.510><c> the</c><00:01:12.570><c> output</c><00:01:12.689><c> site</c><00:01:13.020><c> in</c><00:01:13.140><c> the</c><00:01:13.229><c> room</c>

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depending on the output site in the room
 

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depending on the output site in the room
we<00:01:13.799><c> may</c><00:01:13.979><c> focus</c><00:01:14.250><c> more</c><00:01:14.729><c> attention</c><00:01:14.820><c> on</c><00:01:15.240><c> that</c><00:01:15.450><c> so</c>

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we may focus more attention on that so
 

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we may focus more attention on that so
this<00:01:18.240><c> isn't</c><00:01:18.479><c> you</c><00:01:19.439><c> know</c><00:01:19.500><c> what</c><00:01:19.740><c> we</c><00:01:19.890><c> could</c><00:01:20.070><c> teach</c>

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this isn't you know what we could teach
 

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this isn't you know what we could teach
you<00:01:20.579><c> also</c><00:01:20.880><c> get</c><00:01:21.210><c> all</c><00:01:21.299><c> these</c><00:01:21.539><c> take</c><00:01:21.780><c> parts</c><00:01:22.140><c> and</c>

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you also get all these take parts and
 

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you also get all these take parts and
research<00:01:22.560><c> with</c><00:01:22.799><c> us</c><00:01:22.920><c> at</c><00:01:23.100><c> the</c><00:01:23.189><c> end</c><00:01:23.280><c> of</c><00:01:23.460><c> purpose</c>

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research with us at the end of purpose
 

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research with us at the end of purpose
Vasiliy<00:01:24.590><c> this</c><00:01:25.590><c> isn't</c><00:01:25.979><c> a</c><00:01:26.100><c> session</c><00:01:26.460><c> on</c><00:01:26.729><c> how</c><00:01:27.030><c> to</c>

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Vasiliy this isn't a session on how to
 

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Vasiliy this isn't a session on how to
do<00:01:27.810><c> a</c><00:01:27.840><c> usability</c>

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do a usability
 

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do a usability
you're<00:01:29.320><c> not</c><00:01:29.469><c> going</c><00:01:29.679><c> to</c><00:01:29.740><c> come</c><00:01:29.890><c> away</c><00:01:30.009><c> from</c><00:01:30.159><c> this</c>

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you're not going to come away from this
 

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you're not going to come away from this
where<00:01:31.119><c> they</c><00:01:31.240><c> templates</c><00:01:31.840><c> or</c><00:01:32.109><c> questions</c><00:01:32.500><c> to</c><00:01:32.619><c> ask</c>

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where they templates or questions to ask
 

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where they templates or questions to ask
people<00:01:33.159><c> the</c><00:01:33.789><c> reason</c><00:01:33.969><c> for</c><00:01:34.240><c> that</c><00:01:34.329><c> is</c><00:01:34.509><c> it</c><00:01:34.630><c> doesn't</c>

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people the reason for that is it doesn't
 

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people the reason for that is it doesn't
exist<00:01:35.259><c> that</c><00:01:35.530><c> anyone</c><00:01:35.829><c> who</c><00:01:35.950><c> gives</c><00:01:36.159><c> you</c><00:01:36.280><c> that</c><00:01:36.490><c> is</c>

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exist that anyone who gives you that is
 

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exist that anyone who gives you that is
not<00:01:38.140><c> doing</c><00:01:38.469><c> their</c><00:01:38.619><c> best</c><00:01:38.770><c> work</c><00:01:39.039><c> it's</c><00:01:39.640><c> always</c>

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not doing their best work it's always
 

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not doing their best work it's always
different<00:01:40.530><c> people</c><00:01:41.530><c> are</c><00:01:41.649><c> messy</c><00:01:41.939><c> this</c><00:01:42.939><c> is</c><00:01:43.119><c> about</c>

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different people are messy this is about
 

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different people are messy this is about
helping<00:01:43.929><c> you</c><00:01:44.170><c> get</c><00:01:44.289><c> the</c><00:01:44.469><c> skills</c><00:01:44.770><c> the</c>

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helping you get the skills the
 

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helping you get the skills the
confidence<00:01:45.549><c> to</c><00:01:45.759><c> try</c><00:01:46.509><c> to</c><00:01:46.569><c> ask</c><00:01:47.380><c> better</c><00:01:47.740><c> nitrogen</c>

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confidence to try to ask better nitrogen
 

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confidence to try to ask better nitrogen
to<00:01:48.399><c> get</c><00:01:48.549><c> better</c><00:01:48.729><c> results</c><00:01:48.939><c> out</c><00:01:49.360><c> of</c><00:01:49.390><c> it</c><00:01:49.679><c> so</c><00:01:51.000><c> what</c>

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to get better results out of it so what
 

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to get better results out of it so what
we<00:01:52.030><c> ask</c><00:01:52.240><c> is</c><00:01:52.659><c> that</c><00:01:52.770><c> jamison</c><00:01:53.770><c> workshop</c><00:01:54.759><c> that</c><00:01:54.969><c> we</c>

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we ask is that jamison workshop that we
 

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we ask is that jamison workshop that we
wait<00:01:55.270><c> to</c><00:01:55.450><c> participate</c><00:01:56.049><c> fully</c><00:01:56.259><c> in</c><00:01:56.590><c> the</c>

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wait to participate fully in the
 

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wait to participate fully in the
activities<00:01:57.250><c> i</c><00:01:57.579><c> learn</c><00:01:57.909><c> to</c><00:01:58.619><c> keep</c><00:01:59.619><c> an</c><00:01:59.799><c> open</c><00:01:59.890><c> mind</c>

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activities i learn to keep an open mind
 

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activities i learn to keep an open mind
and<00:02:00.670><c> interrogate</c><00:02:01.599><c> your</c><00:02:01.810><c> own</c><00:02:01.899><c> ways</c><00:02:02.110><c> of</c>

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and interrogate your own ways of
 

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and interrogate your own ways of
thinking<00:02:02.530><c> as</c><00:02:02.890><c> well</c><00:02:07.739><c> so</c><00:02:08.739><c> just</c><00:02:09.099><c> a</c><00:02:09.340><c> little</c><00:02:09.549><c> bit</c>

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thinking as well so just a little bit
 

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thinking as well so just a little bit
about<00:02:09.849><c> us</c><00:02:10.209><c> i'm</c><00:02:11.110><c> georgia</c><00:02:11.680><c> raucous</c><00:02:11.980><c> and</c><00:02:12.130><c> i</c>

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about us i'm georgia raucous and i
 

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about us i'm georgia raucous and i
design<00:02:12.579><c> research</c><00:02:12.940><c> immediate</c><00:02:13.360><c> consensus</c><00:02:14.019><c> with</c>

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design research immediate consensus with
 

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design research immediate consensus with
a<00:02:14.590><c> company</c><00:02:14.980><c> for</c><00:02:15.250><c> a</c><00:02:15.280><c> year</c>

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a company for a year
 

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a company for a year
DEFCON<00:02:16.120><c> markzware</c><00:02:16.569><c> bursaries</c><00:02:17.049><c> so</c><00:02:17.260><c> it's</c><00:02:17.349><c> nice</c>

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DEFCON markzware bursaries so it's nice
 

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DEFCON markzware bursaries so it's nice
to<00:02:17.530><c> be</c><00:02:17.769><c> here</c><00:02:17.980><c> again</c><00:02:18.220><c> and</c><00:02:19.140><c> i</c><00:02:20.140><c> do</c><00:02:20.920><c> use</c><00:02:21.129><c> a</c>

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to be here again and i do use a
 

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to be here again and i do use a
researcher<00:02:21.549><c> about</c><00:02:21.790><c> seven</c><00:02:22.120><c> years</c><00:02:22.299><c> now</c><00:02:22.510><c> i</c><00:02:23.280><c> works</c>

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researcher about seven years now i works
 

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researcher about seven years now i works
at<00:02:24.519><c> number</c><00:02:24.790><c> different</c><00:02:25.060><c> ecommerce</c><00:02:25.420><c> financial</c>

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at number different ecommerce financial
 

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at number different ecommerce financial
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government projects and before that
 

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government projects and before that
would<00:02:29.230><c> Europe's</c><00:02:29.950><c> leading</c><00:02:30.310><c> usability</c><00:02:30.970><c> testing</c>

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would Europe's leading usability testing
 

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would Europe's leading usability testing
company<00:02:31.780><c> as</c><00:02:31.840><c> well</c><00:02:32.019><c> a</c><00:02:32.709><c> consensus</c><00:02:33.519><c> I</c><00:02:33.609><c> work</c>

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company as well a consensus I work
 

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company as well a consensus I work
across<00:02:33.970><c> lots</c><00:02:34.239><c> of</c><00:02:34.359><c> different</c><00:02:34.420><c> spokes</c><00:02:34.900><c> helping</c>

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across lots of different spokes helping
 

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across lots of different spokes helping
do<00:02:36.730><c> research</c><00:02:37.090><c> at</c><00:02:37.209><c> all</c><00:02:37.329><c> the</c><00:02:37.480><c> different</c><00:02:37.780><c> users</c>

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do research at all the different users
 

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do research at all the different users
including<00:02:39.010><c> with</c><00:02:39.190><c> Sasha</c><00:02:39.400><c> and</c><00:02:40.590><c> I</c><00:02:41.590><c> also</c><00:02:41.769><c> help</c>

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including with Sasha and I also help
 

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including with Sasha and I also help
train<00:02:42.459><c> designers</c><00:02:42.970><c> to</c><00:02:43.090><c> do</c><00:02:43.239><c> research</c><00:02:43.600><c> as</c><00:02:43.870><c> well</c>

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so<00:02:48.830><c> hi</c><00:02:49.070><c> I'm</c><00:02:49.400><c> a</c><00:02:49.460><c> special</c><00:02:49.940><c> message</c>

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right<00:02:55.040><c> now</c><00:02:55.220><c> I</c><00:02:55.250><c> have</c><00:02:56.060><c> a</c><00:02:56.090><c> designer</c><00:02:56.690><c> event</c>

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right now I have a designer event
 

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right now I have a designer event
different<00:02:57.650><c> senses</c><00:02:58.099><c> and</c><00:02:58.370><c> enviable</c><00:02:59.360><c> there</c>

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[Music]

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[Music]
 

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[Music]
I<00:03:06.000><c> shine</c><00:03:07.140><c> all</c><00:03:08.140><c> the</c><00:03:08.200><c> time</c><00:03:08.410><c> user</c><00:03:08.830><c> research</c><00:03:09.310><c> and</c>

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I shine all the time user research and
 

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I shine all the time user research and
this<00:03:09.640><c> is</c><00:03:09.700><c> why</c><00:03:09.970><c> sometimes</c><00:03:10.300><c> I</c>

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this is why sometimes I
 

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this is why sometimes I
nice<00:03:13.099><c> Bernie's</c><00:03:14.060><c> think</c><00:03:14.569><c> my</c><00:03:15.250><c> opinions</c><00:03:16.250><c> about</c>

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nice Bernie's think my opinions about
 

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nice Bernie's think my opinions about
users<00:03:17.780><c> and</c><00:03:17.810><c> why</c><00:03:18.440><c> they</c><00:03:18.709><c> have</c><00:03:18.980><c> their</c><00:03:19.250><c> own</c><00:03:19.400><c> right</c>

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okay<00:03:26.180><c> so</c><00:03:26.239><c> there</c><00:03:26.510><c> are</c><00:03:26.540><c> actually</c><00:03:26.950><c> enough</c>

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okay so there are actually enough
 

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okay so there are actually enough
people's<00:03:28.370><c> do</c><00:03:28.550><c> this</c><00:03:28.700><c> to</c><00:03:28.790><c> pass</c><00:03:29.000><c> which</c><00:03:29.510><c> is</c><00:03:29.630><c> a</c><00:03:29.720><c> bit</c>

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people's do this to pass which is a bit
 

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people's do this to pass which is a bit
better<00:03:30.019><c> than</c><00:03:30.170><c> race</c><00:03:30.530><c> so</c><00:03:30.980><c> you</c><00:03:31.099><c> can</c><00:03:31.220><c> just</c><00:03:31.340><c> grab</c>

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better than race so you can just grab
 

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better than race so you can just grab
somebody<00:03:32.170><c> just</c><00:03:33.170><c> to</c><00:03:33.430><c> find</c><00:03:34.430><c> out</c><00:03:34.550><c> a</c><00:03:34.610><c> little</c><00:03:34.760><c> bit</c>

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somebody just to find out a little bit
 

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somebody just to find out a little bit
about<00:03:35.180><c> them</c><00:03:35.390><c> of</c><00:03:35.540><c> their</c><00:03:35.720><c> experience</c><00:03:36.230><c> of</c><00:03:36.349><c> doing</c>

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about them of their experience of doing
 

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about them of their experience of doing
research<00:03:39.099><c> afterwards</c><00:03:49.510><c> to</c><00:03:50.510><c> each</c><00:03:50.599><c> other</c>

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eight<00:04:02.340><c> years</c>

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-

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[Music]

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[Music]
 

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[Music]
as<00:04:31.260><c> I</c><00:04:31.410><c> have</c><00:04:32.330><c> experiences</c><00:04:33.330><c> with</c><00:04:33.600><c> doing</c><00:04:33.960><c> a</c>

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as I have experiences with doing a
 

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as I have experiences with doing a
one-year<00:04:34.290><c> system</c><00:04:35.040><c> did</c><00:04:35.550><c> some</c><00:04:35.820><c> of</c><00:04:36.030><c> you</c><00:04:36.389><c> already</c>

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one-year system did some of you already
 

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one-year system did some of you already
know<00:04:36.870><c> that</c><00:04:37.050><c> is</c><00:04:38.030><c> that</c><00:04:39.030><c> up</c><00:04:39.180><c> -</c><00:04:39.389><c> yes</c><00:04:39.720><c> I</c><00:04:39.930><c> did</c>

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another<00:04:43.640><c> industry</c>

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set<00:04:51.310><c> up</c><00:04:51.400><c> a</c><00:04:51.520><c> system</c><00:04:51.790><c> what</c><00:04:52.510><c> Dan</c><00:04:52.780><c> was</c><00:04:52.810><c> really</c>

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set up a system what Dan was really
 

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set up a system what Dan was really
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get<00:04:56.810><c> on</c><00:04:56.930><c> that</c><00:04:57.110><c> my</c><00:05:02.590><c> Expressionism</c><00:05:05.980><c> NBA's</c>

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get on that my Expressionism NBA's
 

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get on that my Expressionism NBA's
summer<00:05:08.450><c> program</c>

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summer program
 

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summer program
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graduation

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[Music]

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projects

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thank you it's my appreciate I just love
 

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thank you it's my appreciate I just love
tonight<00:06:10.700><c> if</c><00:06:11.700><c> anyone</c><00:06:12.120><c> would</c><00:06:12.270><c> like</c><00:06:12.420><c> to</c><00:06:12.600><c> share</c>

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tonight if anyone would like to share
 

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tonight if anyone would like to share
any<00:06:13.400><c> any</c><00:06:14.400><c> of</c><00:06:14.550><c> their</c><00:06:14.730><c> biggest</c><00:06:14.940><c> pains</c><00:06:15.480><c> doing</c>

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any any of their biggest pains doing
 

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any any of their biggest pains doing
user<00:06:16.620><c> research</c><00:06:16.770><c> or</c><00:06:17.520><c> the</c><00:06:17.670><c> biggest</c><00:06:17.850><c> problems</c>

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user research or the biggest problems
 

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user research or the biggest problems
that<00:06:18.450><c> they've</c><00:06:18.690><c> encountered</c><00:06:18.840><c> and</c><00:06:19.800><c> then</c><00:06:19.950><c> what</c>

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that they've encountered and then what
 

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that they've encountered and then what
we<00:06:20.190><c> could</c><00:06:20.340><c> do</c><00:06:20.520><c> we</c><00:06:20.880><c> can</c><00:06:21.290><c> try</c><00:06:22.290><c> and</c><00:06:22.350><c> focus</c><00:06:23.160><c> on</c><00:06:23.430><c> that</c>

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we could do we can try and focus on that
 

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we could do we can try and focus on that
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towards the end of the session it's a
 

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towards the end of the session it's a
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Taylor series so it's anyone got
 

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Taylor series so it's anyone got
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anything a dying to know about I think
 

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anything a dying to know about I think
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you said that you were interested in
 

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you said that you were interested in
finding<00:06:31.680><c> people</c><00:06:32.010><c> to</c><00:06:32.820><c> talk</c><00:06:33.510><c> to</c><00:06:33.750><c> how</c><00:06:34.110><c> to</c><00:06:34.170><c> go</c>

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finding people to talk to how to go
 

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finding people to talk to how to go
finding<00:06:34.920><c> users</c><00:06:35.310><c> anyone</c><00:06:35.910><c> else</c><00:06:36.030><c> with</c><00:06:36.330><c> anything</c>

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finding users anyone else with anything
 

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finding users anyone else with anything
else<00:06:36.840><c> that</c><00:06:36.990><c> they're</c><00:06:37.110><c> interested</c><00:06:37.350><c> in</c><00:06:39.470><c> all</c><00:06:40.470><c> of</c>

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else that they're interested in all of
 

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else that they're interested in all of
it<00:06:40.830><c> amazing</c><00:06:41.340><c> okay</c><00:06:41.460><c> cool</c>

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it amazing okay cool
 

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it amazing okay cool
all<00:06:42.660><c> right</c><00:06:42.870><c> so</c><00:06:43.140><c> what</c><00:06:43.440><c> is</c><00:06:43.470><c> user</c><00:06:43.890><c> research</c><00:06:44.400><c> we're</c>

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all right so what is user research we're
 

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all right so what is user research we're
not<00:06:44.940><c> going</c><00:06:45.060><c> to</c><00:06:45.090><c> go</c><00:06:45.210><c> into</c><00:06:45.330><c> too</c><00:06:45.570><c> long</c><00:06:45.720><c> about</c><00:06:45.840><c> this</c>

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not going to go into too long about this
 

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not going to go into too long about this
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you've all got a sense of it but just
 

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you've all got a sense of it but just
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want to explain this is Margaret means
 

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want to explain this is Margaret means
she's<00:06:50.550><c> a</c><00:06:50.580><c> very</c><00:06:51.060><c> famous</c><00:06:51.360><c> was</c><00:06:51.720><c> a</c><00:06:51.750><c> very</c><00:06:52.110><c> famous</c>

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she's a very famous was a very famous
 

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she's a very famous was a very famous
anthropologist<00:06:52.650><c> and</c><00:06:53.580><c> she</c><00:06:54.480><c> famously</c><00:06:55.730><c> wrote</c>

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anthropologist and she famously wrote
 

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anthropologist and she famously wrote
this<00:06:56.970><c> what</c><00:06:57.570><c> people</c><00:06:57.900><c> say</c><00:06:58.140><c> what</c><00:06:58.620><c> people</c><00:06:58.950><c> do</c><00:06:59.100><c> and</c>

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this what people say what people do and
 

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this what people say what people do and
what<00:06:59.790><c> they</c><00:06:59.940><c> say</c><00:07:00.150><c> they</c><00:07:00.300><c> do</c><00:07:00.360><c> are</c><00:07:00.750><c> entirely</c>

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what they say they do are entirely
 

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what they say they do are entirely
different<00:07:01.620><c> things</c><00:07:01.860><c> and</c><00:07:02.190><c> she</c><00:07:02.669><c> discovered</c><00:07:03.150><c> this</c>

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different things and she discovered this
 

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different things and she discovered this
by<00:07:03.690><c> observing</c><00:07:04.470><c> people</c><00:07:05.070><c> in</c><00:07:05.220><c> the</c><00:07:05.340><c> natural</c>

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by observing people in the natural
 

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by observing people in the natural
environment<00:07:05.730><c> and</c><00:07:06.419><c> interviewing</c><00:07:06.990><c> them</c>

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environment and interviewing them
 

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environment and interviewing them
separately<00:07:07.740><c> and</c><00:07:08.040><c> doing</c><00:07:08.730><c> surveys</c><00:07:09.270><c> to</c><00:07:09.690><c> train</c>

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separately and doing surveys to train
 

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separately and doing surveys to train
loads<00:07:10.110><c> of</c><00:07:10.200><c> different</c><00:07:10.440><c> methods</c><00:07:10.740><c> this</c><00:07:10.890><c> was</c><00:07:11.040><c> in</c>

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loads of different methods this was in
 

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loads of different methods this was in
the<00:07:11.250><c> thirties</c><00:07:11.930><c> and</c><00:07:12.930><c> it</c><00:07:13.140><c> was</c><00:07:13.230><c> quite</c>

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the thirties and it was quite
 

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the thirties and it was quite
influential<00:07:13.950><c> at</c><00:07:14.460><c> the</c><00:07:14.640><c> time</c><00:07:14.850><c> and</c><00:07:15.150><c> also</c><00:07:15.300><c> quite</c>

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would<00:07:19.040><c> come</c><00:07:20.040><c> true</c><00:07:20.160><c> controversial</c><00:07:20.760><c> too</c>

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would come true controversial too
 

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would come true controversial too
because<00:07:22.169><c> this</c><00:07:22.410><c> was</c><00:07:22.560><c> around</c><00:07:22.770><c> the</c><00:07:22.890><c> time</c><00:07:22.950><c> where</c>

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because this was around the time where
 

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because this was around the time where
man<00:07:23.940><c> was</c><00:07:24.180><c> meant</c><00:07:24.390><c> to</c><00:07:24.450><c> be</c><00:07:24.600><c> master</c><00:07:25.110><c> of</c><00:07:25.140><c> his</c><00:07:25.350><c> mind</c>

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man was meant to be master of his mind
 

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man was meant to be master of his mind
right<00:07:26.070><c> so</c><00:07:26.960><c> so</c><00:07:27.960><c> what</c><00:07:28.140><c> consumer</c><00:07:28.919><c> behaviour</c><00:07:29.400><c> the</c>

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right so so what consumer behaviour the
 

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right so so what consumer behaviour the
science<00:07:30.690><c> around</c><00:07:30.900><c> that</c><00:07:31.169><c> has</c><00:07:31.320><c> proven</c><00:07:31.740><c> this</c><00:07:31.890><c> to</c>

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science around that has proven this to
 

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science around that has proven this to
be<00:07:32.220><c> the</c><00:07:32.340><c> case</c><00:07:32.550><c> so</c><00:07:33.180><c> people</c><00:07:33.630><c> not</c><00:07:34.410><c> very</c>

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be the case so people not very
 

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be the case so people not very
insightful<00:07:35.100><c> about</c><00:07:35.520><c> their</c><00:07:35.970><c> own</c>

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insightful about their own
 

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insightful about their own
rather<00:07:36.780><c> habits</c><00:07:37.740><c> behaviors</c><00:07:38.060><c> motivations</c><00:07:39.060><c> they</c>

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rather habits behaviors motivations they
 

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rather habits behaviors motivations they
need<00:07:39.840><c> to</c><00:07:40.320><c> help</c><00:07:40.820><c> eliciting</c><00:07:41.820><c> that</c><00:07:42.000><c> out</c><00:07:42.270><c> of</c><00:07:42.450><c> them</c>

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need to help eliciting that out of them
 

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need to help eliciting that out of them
and<00:07:42.900><c> that's</c><00:07:43.050><c> the</c><00:07:43.260><c> job</c><00:07:43.440><c> of</c><00:07:43.470><c> the</c><00:07:43.680><c> use</c>

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and that's the job of the use
 

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and that's the job of the use
interviewer<00:07:45.350><c> so</c><00:07:46.350><c> what</c><00:07:46.710><c> is</c><00:07:46.830><c> user</c><00:07:47.070><c> researchers</c>

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interviewer so what is user researchers
 

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interviewer so what is user researchers
we're<00:07:48.120><c> talking</c><00:07:48.540><c> about</c><00:07:48.660><c> qualitative</c><00:07:49.200><c> research</c>

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we're talking about qualitative research
 

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we're talking about qualitative research
here<00:07:50.130><c> you</c><00:07:50.550><c> could</c><00:07:50.730><c> go</c><00:07:50.910><c> and</c><00:07:50.970><c> do</c><00:07:51.290><c> big</c><00:07:52.290><c> data</c>

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here you could go and do big data
 

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here you could go and do big data
surveys<00:07:53.160><c> we'll</c><00:07:53.550><c> talk</c><00:07:53.760><c> about</c><00:07:53.880><c> that</c><00:07:54.090><c> in</c><00:07:54.150><c> a</c>

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surveys we'll talk about that in a
 

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surveys we'll talk about that in a
minute

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minute
 

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minute
but<00:07:55.710><c> it's</c><00:07:55.830><c> usually</c><00:07:56.010><c> interviewing</c><00:07:56.880><c> or</c>

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but it's usually interviewing or
 

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but it's usually interviewing or
observing<00:07:57.690><c> real</c><00:07:58.050><c> people</c><00:07:58.670><c> and</c><00:07:59.670><c> what</c><00:07:59.820><c> we're</c>

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observing real people and what we're
 

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observing real people and what we're
looking<00:08:00.180><c> for</c><00:08:00.210><c> is</c><00:08:00.570><c> identifying</c><00:08:01.260><c> these</c>

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looking for is identifying these
 

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looking for is identifying these
behaviors<00:08:02.430><c> goals</c><00:08:03.530><c> motivations</c><00:08:04.530><c> pains</c><00:08:05.090><c> all</c>

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behaviors goals motivations pains all
 

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behaviors goals motivations pains all
that<00:08:06.360><c> good</c><00:08:06.570><c> stuff</c><00:08:06.600><c> which</c><00:08:07.080><c> tells</c><00:08:07.380><c> you</c><00:08:07.530><c> what</c><00:08:07.680><c> you</c>

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that good stuff which tells you what you
 

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that good stuff which tells you what you
should<00:08:07.800><c> be</c><00:08:07.980><c> building</c><00:08:08.780><c> and</c><00:08:09.780><c> understanding</c><00:08:10.590><c> the</c>

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should be building and understanding the
 

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should be building and understanding the
why<00:08:11.070><c> behind</c><00:08:11.760><c> the</c><00:08:12.120><c> what</c><00:08:12.240><c> they</c><00:08:12.840><c> do</c><00:08:12.900><c> right</c><00:08:13.530><c> what</c>

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why behind the what they do right what
 

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why behind the what they do right what
they<00:08:14.610><c> do</c><00:08:14.670><c> is</c><00:08:15.890><c> interesting</c><00:08:16.890><c> but</c><00:08:17.130><c> it's</c><00:08:17.280><c> hard</c><00:08:17.490><c> to</c>

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they do is interesting but it's hard to
 

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they do is interesting but it's hard to
make<00:08:17.820><c> informed</c><00:08:18.510><c> decisions</c><00:08:18.690><c> based</c><00:08:19.470><c> on</c><00:08:19.680><c> that</c><00:08:19.740><c> so</c>

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make informed decisions based on that so
 

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make informed decisions based on that so
what<00:08:21.180><c> we</c><00:08:21.270><c> want</c><00:08:21.450><c> to</c><00:08:21.480><c> decide</c><00:08:21.810><c> is</c><00:08:22.020><c> what</c><00:08:22.290><c> is</c><00:08:22.470><c> the</c>

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what we want to decide is what is the
 

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what we want to decide is what is the
intrinsic<00:08:23.040><c> motivation</c><00:08:23.820><c> behind</c><00:08:23.970><c> people's</c>

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intrinsic motivation behind people's
 

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intrinsic motivation behind people's
families<00:08:24.870><c> and</c><00:08:25.230><c> then</c><00:08:25.770><c> the</c><00:08:26.340><c> whole</c><00:08:26.700><c> purpose</c><00:08:27.000><c> of</c>

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families and then the whole purpose of
 

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families and then the whole purpose of
research<00:08:28.170><c> is</c><00:08:28.500><c> to</c><00:08:28.560><c> have</c><00:08:29.220><c> an</c><00:08:29.430><c> action</c><00:08:29.670><c> plan</c><00:08:29.820><c> off</c>

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research is to have an action plan off
 

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research is to have an action plan off
the<00:08:30.180><c> back</c><00:08:30.330><c> of</c><00:08:30.360><c> it</c>

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the back of it
 

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the back of it
right<00:08:30.930><c> you</c><00:08:31.410><c> can't</c><00:08:31.920><c> be</c><00:08:32.070><c> seeing</c><00:08:32.280><c> these</c><00:08:32.400><c> paths</c>

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right you can't be seeing these paths
 

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right you can't be seeing these paths
and<00:08:32.940><c> themes</c><00:08:33.210><c> across</c><00:08:33.479><c> users</c><00:08:34.020><c> and</c><00:08:34.320><c> now</c><00:08:34.740><c> what</c>

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and themes across users and now what
 

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and themes across users and now what
you're<00:08:35.099><c> going</c><00:08:35.250><c> to</c><00:08:35.280><c> want</c><00:08:35.460><c> to</c><00:08:35.490><c> do</c><00:08:35.729><c> is</c><00:08:36.150><c> come</c><00:08:36.720><c> up</c>

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you're going to want to do is come up
 

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you're going to want to do is come up
with<00:08:36.960><c> some</c><00:08:37.110><c> recommendations</c><00:08:37.800><c> and</c><00:08:37.950><c> actions</c>

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with some recommendations and actions
 

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with some recommendations and actions
and<00:08:38.729><c> why</c><00:08:38.940><c> should</c><00:08:39.150><c> talk</c><00:08:39.360><c> at</c><00:08:39.510><c> the</c><00:08:39.599><c> end</c><00:08:39.660><c> about</c><00:08:39.840><c> how</c>

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and why should talk at the end about how
 

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and why should talk at the end about how
you<00:08:40.200><c> can</c><00:08:40.440><c> you</c><00:08:40.650><c> how</c><00:08:41.070><c> you</c><00:08:41.250><c> can</c><00:08:41.400><c> help</c><00:08:41.729><c> do</c><00:08:42.060><c> that</c>

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you can you how you can help do that
 

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you can you how you can help do that
with<00:08:42.419><c> your</c><00:08:42.540><c> team</c><00:08:42.780><c> as</c><00:08:43.200><c> well</c><00:08:44.510><c> so</c><00:08:45.510><c> what</c><00:08:45.930><c> user</c>

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with your team as well so what user
 

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with your team as well so what user
research<00:08:46.590><c> is</c><00:08:46.830><c> not</c><00:08:47.160><c> it</c><00:08:47.610><c> is</c><00:08:47.700><c> not</c><00:08:48.060><c> about</c><00:08:48.330><c> people's</c>

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research is not it is not about people's
 

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research is not it is not about people's
opinions<00:08:49.770><c> it</c><00:08:50.280><c> is</c><00:08:50.520><c> not</c><00:08:50.700><c> about</c><00:08:50.970><c> whether</c><00:08:51.180><c> they</c>

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opinions it is not about whether they
 

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opinions it is not about whether they
would<00:08:51.600><c> prefer</c><00:08:52.040><c> the</c><00:08:53.040><c> yellow</c><00:08:53.970><c> object</c><00:08:54.210><c> or</c><00:08:54.720><c> the</c>

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would prefer the yellow object or the
 

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would prefer the yellow object or the
black<00:08:55.020><c> objects</c><00:08:55.590><c> right</c><00:08:55.830><c> that</c><00:08:56.340><c> it</c><00:08:56.640><c> does</c><00:08:56.880><c> kind</c><00:08:57.180><c> of</c>

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black objects right that it does kind of
 

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black objects right that it does kind of
market<00:08:57.630><c> research</c><00:08:58.160><c> it's</c><00:08:59.160><c> as</c><00:08:59.580><c> well</c><00:08:59.880><c> market</c>

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market research it's as well market
 

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market research it's as well market
research<00:09:00.690><c> is</c><00:09:00.840><c> about</c><00:09:00.960><c> asking</c><00:09:01.650><c> many</c><00:09:02.610><c> people</c><00:09:03.180><c> the</c>

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research is about asking many people the
 

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research is about asking many people the
same<00:09:03.930><c> set</c><00:09:04.170><c> of</c><00:09:04.320><c> questions</c><00:09:04.500><c> and</c><00:09:05.220><c> actually</c><00:09:05.280><c> you</c>

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same set of questions and actually you
 

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same set of questions and actually you
ended<00:09:06.000><c> up</c><00:09:06.090><c> learning</c><00:09:06.390><c> a</c><00:09:06.840><c> little</c><00:09:07.230><c> about</c><00:09:07.620><c> a</c><00:09:07.860><c> lot</c>

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ended up learning a little about a lot
 

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ended up learning a little about a lot
of<00:09:08.340><c> people</c><00:09:08.790><c> the</c><00:09:09.510><c> benefits</c><00:09:09.990><c> of</c><00:09:10.110><c> qualitative</c>

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of people the benefits of qualitative
 

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of people the benefits of qualitative
user<00:09:11.310><c> research</c><00:09:11.700><c> interviews</c><00:09:12.270><c> is</c><00:09:12.630><c> you</c><00:09:12.960><c> will</c>

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user research interviews is you will
 

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user research interviews is you will
learn<00:09:13.260><c> a</c><00:09:13.440><c> lot</c><00:09:13.500><c> from</c><00:09:14.160><c> a</c><00:09:14.400><c> small</c><00:09:14.700><c> number</c><00:09:14.910><c> of</c>

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learn a lot from a small number of
 

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learn a lot from a small number of
people<00:09:15.650><c> and</c><00:09:16.760><c> data</c><00:09:17.760><c> analytics</c><00:09:18.360><c> you</c><00:09:19.290><c> know</c><00:09:19.410><c> site</c>

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people and data analytics you know site
 

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people and data analytics you know site
usage

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usage
 

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usage
what's<00:09:22.140><c> happening</c><00:09:22.650><c> with</c><00:09:22.860><c> your</c><00:09:23.040><c> product</c><00:09:23.460><c> that</c>

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what's happening with your product that
 

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what's happening with your product that
is<00:09:24.540><c> very</c><00:09:24.630><c> interesting</c><00:09:25.590><c> what</c><00:09:26.070><c> data</c><00:09:26.580><c> ok</c><00:09:27.360><c> but</c>

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is very interesting what data ok but
 

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is very interesting what data ok but
there's<00:09:28.050><c> two</c><00:09:28.200><c> problem</c><00:09:28.560><c> is</c><00:09:28.740><c> first</c><00:09:28.920><c> thing</c><00:09:29.100><c> the</c>

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there's two problem is first thing the
 

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there's two problem is first thing the
project

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project
 

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project
is<00:09:30.130><c> that</c><00:09:30.310><c> most</c><00:09:30.640><c> apps</c><00:09:31.060><c> or</c><00:09:31.570><c> doubts</c><00:09:31.840><c> or</c><00:09:32.110><c> services</c>

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is that most apps or doubts or services
 

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is that most apps or doubts or services
don't<00:09:33.310><c> have</c><00:09:33.520><c> many</c><00:09:33.730><c> users</c><00:09:35.070><c> so</c><00:09:36.070><c> you</c><00:09:36.430><c> don't</c><00:09:36.700><c> have</c>

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don't have many users so you don't have
 

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don't have many users so you don't have
data<00:09:37.060><c> then</c><00:09:37.630><c> how</c><00:09:38.230><c> else</c><00:09:38.260><c> you</c><00:09:38.590><c> do</c><00:09:38.710><c> find</c><00:09:38.950><c> out</c><00:09:39.130><c> what</c>

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data then how else you do find out what
 

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data then how else you do find out what
people<00:09:39.520><c> are</c><00:09:39.670><c> doing</c><00:09:39.850><c> a</c><00:09:40.750><c> lot</c><00:09:41.140><c> of</c><00:09:41.170><c> companies</c><00:09:41.710><c> are</c>

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people are doing a lot of companies are
 

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people are doing a lot of companies are
actually<00:09:42.220><c> not</c><00:09:42.460><c> intrinsic</c><00:09:43.230><c> intentionally</c><00:09:44.230><c> not</c>

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actually not intrinsic intentionally not
 

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actually not intrinsic intentionally not
building<00:09:44.860><c> it</c><00:09:45.010><c> any</c><00:09:45.550><c> analytics</c><00:09:46.120><c> products</c><00:09:47.050><c> into</c>

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building it any analytics products into
 

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building it any analytics products into
their<00:09:47.680><c> product</c><00:09:48.430><c> of</c><00:09:48.730><c> the</c><00:09:49.000><c> basis</c><00:09:49.390><c> that</c><00:09:49.420><c> they</c>

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their product of the basis that they
 

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their product of the basis that they
want<00:09:50.200><c> to</c><00:09:50.260><c> keep</c><00:09:50.410><c> it</c><00:09:50.650><c> pure</c><00:09:51.550><c> I'd</c><00:09:51.910><c> like</c><00:09:52.120><c> to</c><00:09:52.330><c> make</c>

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want to keep it pure I'd like to make
 

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want to keep it pure I'd like to make
sure<00:09:52.510><c> that</c><00:09:52.690><c> the</c><00:09:52.960><c> users</c><00:09:53.670><c> behaviors</c><00:09:54.670><c> are</c><00:09:54.820><c> not</c><00:09:54.850><c> be</c>

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sure that the users behaviors are not be
 

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sure that the users behaviors are not be
tracked<00:09:55.390><c> and</c><00:09:55.720><c> things</c><00:09:55.870><c> like</c><00:09:56.050><c> that</c><00:09:56.260><c> by</c><00:09:56.650><c> any</c>

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tracked and things like that by any
 

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tracked and things like that by any
third<00:09:56.920><c> party</c><00:09:57.550><c> like</c><00:09:57.700><c> Google</c><00:09:58.030><c> Analytics</c><00:09:58.860><c> so</c>

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third party like Google Analytics so
 

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third party like Google Analytics so
data<00:10:00.760><c> analytics</c><00:10:01.270><c> is</c><00:10:01.390><c> useful</c><00:10:01.840><c> but</c><00:10:02.140><c> you</c><00:10:02.320><c> need</c>

00:10:02.460 --> 00:10:02.470 align:start position:0%
data analytics is useful but you need
 

00:10:02.470 --> 00:10:04.230 align:start position:0%
data analytics is useful but you need
like<00:10:02.680><c> a</c><00:10:02.860><c> lot</c><00:10:03.100><c> of</c><00:10:03.280><c> users</c><00:10:03.670><c> for</c><00:10:03.880><c> that</c><00:10:04.000><c> to</c><00:10:04.120><c> make</c>

00:10:04.230 --> 00:10:04.240 align:start position:0%
like a lot of users for that to make
 

00:10:04.240 --> 00:10:06.600 align:start position:0%
like a lot of users for that to make
sense<00:10:04.590><c> otherwise</c><00:10:05.590><c> you're</c><00:10:06.040><c> basically</c><00:10:06.070><c> just</c>

00:10:06.600 --> 00:10:06.610 align:start position:0%
sense otherwise you're basically just
 

00:10:06.610 --> 00:10:07.920 align:start position:0%
sense otherwise you're basically just
looking<00:10:06.850><c> at</c><00:10:07.000><c> what</c><00:10:07.180><c> all</c><00:10:07.300><c> your</c><00:10:07.510><c> development</c>

00:10:07.920 --> 00:10:07.930 align:start position:0%
looking at what all your development
 

00:10:07.930 --> 00:10:10.650 align:start position:0%
looking at what all your development
team<00:10:08.110><c> is</c><00:10:08.320><c> doing</c><00:10:08.440><c> on</c><00:10:08.680><c> your</c><00:10:08.830><c> website</c><00:10:09.480><c> and</c><00:10:10.480><c> it's</c>

00:10:10.650 --> 00:10:10.660 align:start position:0%
team is doing on your website and it's
 

00:10:10.660 --> 00:10:13.260 align:start position:0%
team is doing on your website and it's
not<00:10:10.990><c> something</c><00:10:11.590><c> which</c><00:10:12.100><c> I</c><00:10:12.310><c> I've</c><00:10:12.670><c> experienced</c>

00:10:13.260 --> 00:10:13.270 align:start position:0%
not something which I I've experienced
 

00:10:13.270 --> 00:10:14.280 align:start position:0%
not something which I I've experienced
before<00:10:13.570><c> I</c><00:10:13.600><c> thought</c><00:10:13.750><c> we've</c><00:10:13.930><c> had</c><00:10:14.050><c> a</c><00:10:14.080><c> hundred</c>

00:10:14.280 --> 00:10:14.290 align:start position:0%
before I thought we've had a hundred
 

00:10:14.290 --> 00:10:18.960 align:start position:0%
before I thought we've had a hundred
users<00:10:15.090><c> 70</c><00:10:16.440><c> so</c><00:10:17.440><c> something</c><00:10:18.070><c> you</c><00:10:18.220><c> only</c><00:10:18.430><c> do</c><00:10:18.700><c> once</c>

00:10:18.960 --> 00:10:18.970 align:start position:0%
users 70 so something you only do once
 

00:10:18.970 --> 00:10:21.330 align:start position:0%
users 70 so something you only do once
you<00:10:19.150><c> build</c><00:10:19.360><c> the</c><00:10:19.570><c> thing</c><00:10:19.810><c> right</c><00:10:20.170><c> it's</c><00:10:20.770><c> this</c><00:10:21.190><c> is</c>

00:10:21.330 --> 00:10:21.340 align:start position:0%
you build the thing right it's this is
 

00:10:21.340 --> 00:10:23.340 align:start position:0%
you build the thing right it's this is
the<00:10:21.490><c> wrong</c><00:10:21.760><c> time</c><00:10:22.030><c> to</c><00:10:22.270><c> be</c><00:10:22.360><c> doing</c><00:10:22.630><c> research</c><00:10:22.810><c> we</c>

00:10:23.340 --> 00:10:23.350 align:start position:0%
the wrong time to be doing research we
 

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the wrong time to be doing research we
need<00:10:23.470><c> to</c><00:10:23.620><c> be</c><00:10:23.740><c> doing</c><00:10:23.950><c> research</c><00:10:24.100><c> at</c><00:10:24.550><c> the</c><00:10:24.700><c> start</c>

00:10:25.080 --> 00:10:25.090 align:start position:0%
need to be doing research at the start
 

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need to be doing research at the start
of<00:10:25.210><c> the</c><00:10:25.360><c> thing</c><00:10:25.660><c> really</c><00:10:26.410><c> before</c><00:10:26.830><c> we</c><00:10:26.950><c> build</c>

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of the thing really before we build
 

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of the thing really before we build
anything<00:10:27.670><c> there</c><00:10:28.240><c> is</c><00:10:28.420><c> a</c><00:10:28.770><c> bias</c><00:10:29.770><c> towards</c><00:10:30.280><c> action</c>

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anything there is a bias towards action
 

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anything there is a bias towards action
and<00:10:31.270><c> a</c><00:10:31.390><c> bias</c><00:10:31.660><c> towards</c><00:10:32.050><c> technology</c><00:10:32.710><c> within</c>

00:10:33.320 --> 00:10:33.330 align:start position:0%
and a bias towards technology within
 

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and a bias towards technology within
blockchain<00:10:34.650><c> within</c><00:10:35.650><c> the</c><00:10:35.740><c> ecosystem</c><00:10:35.980><c> which</c><00:10:36.550><c> is</c>

00:10:36.720 --> 00:10:36.730 align:start position:0%
blockchain within the ecosystem which is
 

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blockchain within the ecosystem which is
let's<00:10:37.150><c> get</c><00:10:37.360><c> building</c><00:10:37.720><c> something</c><00:10:37.990><c> okay</c><00:10:38.470><c> but</c><00:10:39.040><c> I</c>

00:10:39.530 --> 00:10:39.540 align:start position:0%
let's get building something okay but I
 

00:10:39.540 --> 00:10:42.300 align:start position:0%
let's get building something okay but I
question<00:10:40.540><c> the</c><00:10:40.990><c> value</c><00:10:41.110><c> of</c><00:10:41.680><c> building</c><00:10:41.890><c> the</c><00:10:42.190><c> one</c>

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question the value of building the one
 

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question the value of building the one
thing<00:10:42.640><c> I</c><00:10:43.500><c> really</c><00:10:44.500><c> like</c><00:10:44.650><c> to</c><00:10:44.800><c> encourage</c><00:10:45.040><c> people</c>

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thing I really like to encourage people
 

00:10:45.190 --> 00:10:48.000 align:start position:0%
thing I really like to encourage people
just<00:10:45.760><c> to</c><00:10:45.940><c> at</c><00:10:46.330><c> least</c><00:10:46.540><c> do</c><00:10:46.780><c> some</c><00:10:47.080><c> research</c><00:10:47.710><c> to</c>

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just to at least do some research to
 

00:10:48.010 --> 00:10:53.730 align:start position:0%
just to at least do some research to
start<00:10:48.250><c> things</c><00:10:48.490><c> off</c><00:10:48.640><c> yeah</c><00:10:51.600><c> so</c><00:10:52.600><c> why</c><00:10:53.050><c> is</c><00:10:53.110><c> being</c>

00:10:53.730 --> 00:10:53.740 align:start position:0%
start things off yeah so why is being
 

00:10:53.740 --> 00:10:55.770 align:start position:0%
start things off yeah so why is being
able<00:10:53.830><c> to</c><00:10:54.100><c> interview</c><00:10:54.520><c> users</c><00:10:54.850><c> important</c><00:10:55.480><c> to</c><00:10:55.600><c> you</c>

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able to interview users important to you
 

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able to interview users important to you
you<00:10:56.650><c> probably</c><00:10:56.920><c> heard</c><00:10:57.220><c> the</c><00:10:57.460><c> statistic</c>

00:10:58.080 --> 00:10:58.090 align:start position:0%
you probably heard the statistic
 

00:10:58.090 --> 00:11:00.360 align:start position:0%
you probably heard the statistic
somewhere<00:10:59.080><c> between</c><00:10:59.200><c> 50</c><00:10:59.890><c> and</c><00:10:59.920><c> 90</c><00:11:00.340><c> percent</c>

00:11:00.360 --> 00:11:00.370 align:start position:0%
somewhere between 50 and 90 percent
 

00:11:00.370 --> 00:11:03.750 align:start position:0%
somewhere between 50 and 90 percent
depending<00:11:01.180><c> on</c><00:11:01.530><c> what</c><00:11:02.530><c> article</c><00:11:03.430><c> you</c><00:11:03.580><c> read</c>

00:11:03.750 --> 00:11:03.760 align:start position:0%
depending on what article you read
 

00:11:03.760 --> 00:11:05.269 align:start position:0%
depending on what article you read
between<00:11:04.330><c> 50</c>

00:11:05.269 --> 00:11:05.279 align:start position:0%
between 50
 

00:11:05.279 --> 00:11:08.420 align:start position:0%
between 50
90%<00:11:05.939><c> of</c><00:11:06.269><c> all</c><00:11:06.420><c> startups</c><00:11:07.079><c> fail</c><00:11:07.560><c> in</c><00:11:07.980><c> their</c><00:11:08.189><c> first</c>

00:11:08.420 --> 00:11:08.430 align:start position:0%
90% of all startups fail in their first
 

00:11:08.430 --> 00:11:11.329 align:start position:0%
90% of all startups fail in their first
year<00:11:08.819><c> right</c><00:11:09.269><c> and</c><00:11:09.600><c> then</c><00:11:10.019><c> the</c><00:11:10.620><c> remaining</c><00:11:11.009><c> last</c>

00:11:11.329 --> 00:11:11.339 align:start position:0%
year right and then the remaining last
 

00:11:11.339 --> 00:11:13.249 align:start position:0%
year right and then the remaining last
start<00:11:11.730><c> failing</c><00:11:11.999><c> and</c><00:11:12.360><c> only</c><00:11:12.569><c> a</c><00:11:12.600><c> small</c><00:11:12.959><c> portion</c>

00:11:13.249 --> 00:11:13.259 align:start position:0%
start failing and only a small portion
 

00:11:13.259 --> 00:11:16.550 align:start position:0%
start failing and only a small portion
last<00:11:13.740><c> two</c><00:11:14.009><c> year</c><00:11:14.370><c> five</c><00:11:14.670><c> okay</c><00:11:15.389><c> so</c><00:11:15.449><c> based</c><00:11:16.170><c> on</c><00:11:16.379><c> that</c>

00:11:16.550 --> 00:11:16.560 align:start position:0%
last two year five okay so based on that
 

00:11:16.560 --> 00:11:19.369 align:start position:0%
last two year five okay so based on that
information<00:11:16.819><c> most</c><00:11:17.819><c> people</c><00:11:18.209><c> in</c><00:11:18.329><c> this</c><00:11:18.449><c> room</c><00:11:18.509><c> are</c>

00:11:19.369 --> 00:11:19.379 align:start position:0%
information most people in this room are
 

00:11:19.379 --> 00:11:21.590 align:start position:0%
information most people in this room are
working<00:11:19.560><c> on</c><00:11:20.009><c> a</c><00:11:20.040><c> failing</c><00:11:20.310><c> product</c><00:11:20.819><c> and</c><00:11:21.420><c> one</c><00:11:21.540><c> of</c>

00:11:21.590 --> 00:11:21.600 align:start position:0%
working on a failing product and one of
 

00:11:21.600 --> 00:11:23.269 align:start position:0%
working on a failing product and one of
the<00:11:21.720><c> people</c><00:11:21.899><c> just</c><00:11:22.170><c> to</c><00:11:22.290><c> think</c><00:11:22.559><c> about</c><00:11:22.860><c> that</c><00:11:23.040><c> for</c>

00:11:23.269 --> 00:11:23.279 align:start position:0%
the people just to think about that for
 

00:11:23.279 --> 00:11:25.999 align:start position:0%
the people just to think about that for
a<00:11:23.309><c> second</c><00:11:23.699><c> right</c><00:11:23.999><c> and</c><00:11:24.329><c> like</c><00:11:24.930><c> let's</c><00:11:25.499><c> let's</c><00:11:25.860><c> be</c>

00:11:25.999 --> 00:11:26.009 align:start position:0%
a second right and like let's let's be
 

00:11:26.009 --> 00:11:27.980 align:start position:0%
a second right and like let's let's be
open<00:11:26.459><c> to</c><00:11:26.579><c> this</c><00:11:26.730><c> because</c><00:11:27.059><c> we</c><00:11:27.209><c> we</c><00:11:27.660><c> live</c><00:11:27.839><c> in</c><00:11:27.930><c> a</c>

00:11:27.980 --> 00:11:27.990 align:start position:0%
open to this because we we live in a
 

00:11:27.990 --> 00:11:29.449 align:start position:0%
open to this because we we live in a
world<00:11:28.110><c> where</c><00:11:28.319><c> we</c><00:11:28.410><c> have</c><00:11:28.439><c> to</c><00:11:28.559><c> with</c><00:11:28.949><c> cheerleaders</c>

00:11:29.449 --> 00:11:29.459 align:start position:0%
world where we have to with cheerleaders
 

00:11:29.459 --> 00:11:31.040 align:start position:0%
world where we have to with cheerleaders
for<00:11:29.790><c> our</c><00:11:29.850><c> products</c><00:11:30.269><c> all</c><00:11:30.360><c> the</c><00:11:30.420><c> time</c><00:11:30.509><c> we're</c><00:11:30.990><c> in</c>

00:11:31.040 --> 00:11:31.050 align:start position:0%
for our products all the time we're in
 

00:11:31.050 --> 00:11:32.569 align:start position:0%
for our products all the time we're in
our<00:11:31.139><c> own</c><00:11:31.170><c> little</c><00:11:31.379><c> echo</c><00:11:31.860><c> chambers</c><00:11:32.339><c> and</c><00:11:32.519><c> our</c>

00:11:32.569 --> 00:11:32.579 align:start position:0%
our own little echo chambers and our
 

00:11:32.579 --> 00:11:34.160 align:start position:0%
our own little echo chambers and our
bottles<00:11:32.939><c> are</c><00:11:32.999><c> yeah</c><00:11:33.389><c> it's</c><00:11:33.569><c> gonna</c><00:11:33.660><c> change</c><00:11:33.779><c> the</c>

00:11:34.160 --> 00:11:34.170 align:start position:0%
bottles are yeah it's gonna change the
 

00:11:34.170 --> 00:11:36.559 align:start position:0%
bottles are yeah it's gonna change the
world<00:11:34.319><c> well</c><00:11:35.069><c> we</c><00:11:35.790><c> don't</c><00:11:35.970><c> know</c><00:11:36.149><c> that</c><00:11:36.329><c> to</c><00:11:36.449><c> be</c><00:11:36.540><c> the</c>

00:11:36.559 --> 00:11:36.569 align:start position:0%
world well we don't know that to be the
 

00:11:36.569 --> 00:11:38.420 align:start position:0%
world well we don't know that to be the
case<00:11:36.689><c> and</c><00:11:37.110><c> the</c><00:11:37.230><c> way</c><00:11:37.379><c> we</c><00:11:37.529><c> could</c><00:11:37.680><c> do</c><00:11:37.860><c> risk</c><00:11:38.100><c> is</c>

00:11:38.420 --> 00:11:38.430 align:start position:0%
case and the way we could do risk is
 

00:11:38.430 --> 00:11:40.939 align:start position:0%
case and the way we could do risk is
doing<00:11:38.790><c> research</c><00:11:38.970><c> early</c><00:11:39.660><c> so</c><00:11:40.079><c> just</c><00:11:40.589><c> get</c><00:11:40.740><c> some</c>

00:11:40.939 --> 00:11:40.949 align:start position:0%
doing research early so just get some
 

00:11:40.949 --> 00:11:43.100 align:start position:0%
doing research early so just get some
done<00:11:41.160><c> first</c><00:11:41.490><c> right</c><00:11:41.970><c> before</c><00:11:42.600><c> we</c><00:11:42.779><c> build</c><00:11:42.990><c> the</c>

00:11:43.100 --> 00:11:43.110 align:start position:0%
done first right before we build the
 

00:11:43.110 --> 00:11:44.629 align:start position:0%
done first right before we build the
product<00:11:43.439><c> to</c><00:11:43.529><c> find</c><00:11:43.680><c> out</c><00:11:43.860><c> it's</c><00:11:44.040><c> the</c><00:11:44.160><c> wrong</c><00:11:44.339><c> thing</c>

00:11:44.629 --> 00:11:44.639 align:start position:0%
product to find out it's the wrong thing
 

00:11:44.639 --> 00:11:46.999 align:start position:0%
product to find out it's the wrong thing
and<00:11:45.629><c> that's</c><00:11:46.230><c> the</c><00:11:46.379><c> whole</c><00:11:46.499><c> point</c><00:11:46.649><c> of</c><00:11:46.769><c> saving</c>

00:11:46.999 --> 00:11:47.009 align:start position:0%
and that's the whole point of saving
 

00:11:47.009 --> 00:11:49.999 align:start position:0%
and that's the whole point of saving
time<00:11:47.370><c> and</c><00:11:47.430><c> money</c><00:11:47.670><c> by</c><00:11:48.269><c> doing</c><00:11:48.300><c> this</c><00:11:48.889><c> it</c><00:11:49.889><c> could</c>

00:11:49.999 --> 00:11:50.009 align:start position:0%
time and money by doing this it could
 

00:11:50.009 --> 00:11:51.769 align:start position:0%
time and money by doing this it could
really<00:11:50.220><c> help</c><00:11:50.430><c> align</c><00:11:50.939><c> people</c><00:11:51.420><c> around</c><00:11:51.540><c> the</c>

00:11:51.769 --> 00:11:51.779 align:start position:0%
really help align people around the
 

00:11:51.779 --> 00:11:54.309 align:start position:0%
really help align people around the
problem<00:11:52.139><c> as</c><00:11:52.259><c> well</c><00:11:52.439><c> that</c><00:11:52.800><c> they</c><00:11:52.920><c> might</c><00:11:53.129><c> have</c><00:11:53.339><c> a</c>

00:11:54.309 --> 00:11:54.319 align:start position:0%
problem as well that they might have a
 

00:11:54.319 --> 00:11:56.660 align:start position:0%
problem as well that they might have a
worry<00:11:55.319><c> in</c><00:11:55.410><c> this</c><00:11:55.559><c> early</c><00:11:55.800><c> stage</c><00:11:56.009><c> of</c><00:11:56.309><c> this</c>

00:11:56.660 --> 00:11:56.670 align:start position:0%
worry in this early stage of this
 

00:11:56.670 --> 00:12:01.280 align:start position:0%
worry in this early stage of this
pioneering<00:11:57.240><c> technology</c><00:11:57.779><c> and</c><00:12:00.170><c> deserting</c><00:12:01.170><c> the</c>

00:12:01.280 --> 00:12:01.290 align:start position:0%
pioneering technology and deserting the
 

00:12:01.290 --> 00:12:02.989 align:start position:0%
pioneering technology and deserting the
way<00:12:01.379><c> the</c><00:12:01.559><c> people</c><00:12:01.889><c> of</c><00:12:02.040><c> businesses</c><00:12:02.550><c> interact</c>

00:12:02.989 --> 00:12:02.999 align:start position:0%
way the people of businesses interact
 

00:12:02.999 --> 00:12:06.920 align:start position:0%
way the people of businesses interact
with<00:12:03.209><c> one</c><00:12:03.389><c> another</c><00:12:04.009><c> but</c><00:12:05.009><c> because</c><00:12:05.639><c> crypto</c><00:12:06.600><c> got</c>

00:12:06.920 --> 00:12:06.930 align:start position:0%
with one another but because crypto got
 

00:12:06.930 --> 00:12:09.439 align:start position:0%
with one another but because crypto got
change<00:12:07.230><c> the</c><00:12:07.529><c> world</c><00:12:07.740><c> is</c><00:12:07.860><c> relatively</c><00:12:08.309><c> small</c><00:12:08.730><c> and</c>

00:12:09.439 --> 00:12:09.449 align:start position:0%
change the world is relatively small and
 

00:12:09.449 --> 00:12:12.019 align:start position:0%
change the world is relatively small and
highly<00:12:10.290><c> technical</c><00:12:10.470><c> is</c><00:12:10.920><c> easy</c><00:12:11.250><c> for</c><00:12:11.490><c> us</c><00:12:11.579><c> to</c><00:12:11.639><c> think</c>

00:12:12.019 --> 00:12:12.029 align:start position:0%
highly technical is easy for us to think
 

00:12:12.029 --> 00:12:15.699 align:start position:0%
highly technical is easy for us to think
that<00:12:12.300><c> our</c><00:12:12.509><c> users</c><00:12:13.019><c> are</c><00:12:13.230><c> just</c><00:12:13.259><c> like</c><00:12:13.769><c> us</c><00:12:14.040><c> right</c><00:12:14.759><c> oh</c>

00:12:15.699 --> 00:12:15.709 align:start position:0%
that our users are just like us right oh
 

00:12:15.709 --> 00:12:17.720 align:start position:0%
that our users are just like us right oh
we're<00:12:16.709><c> building</c><00:12:16.980><c> a</c><00:12:17.009><c> product</c><00:12:17.250><c> who's</c><00:12:17.639><c> the</c>

00:12:17.720 --> 00:12:17.730 align:start position:0%
we're building a product who's the
 

00:12:17.730 --> 00:12:20.119 align:start position:0%
we're building a product who's the
product<00:12:18.029><c> for</c><00:12:18.209><c> those</c><00:12:18.449><c> people</c><00:12:19.379><c> liking</c><00:12:19.709><c> okay</c>

00:12:20.119 --> 00:12:20.129 align:start position:0%
product for those people liking okay
 

00:12:20.129 --> 00:12:22.699 align:start position:0%
product for those people liking okay
that<00:12:20.639><c> might</c><00:12:20.850><c> be</c><00:12:21.029><c> true</c><00:12:21.300><c> but</c><00:12:21.660><c> it's</c><00:12:22.050><c> get</c><00:12:22.410><c> is</c><00:12:22.649><c> a</c>

00:12:22.699 --> 00:12:22.709 align:start position:0%
that might be true but it's get is a
 

00:12:22.709 --> 00:12:24.799 align:start position:0%
that might be true but it's get is a
guesswork<00:12:23.339><c> it's</c><00:12:23.639><c> guesswork</c><00:12:23.970><c> until</c><00:12:24.660><c> you're</c>

00:12:24.799 --> 00:12:24.809 align:start position:0%
guesswork it's guesswork until you're
 

00:12:24.809 --> 00:12:26.869 align:start position:0%
guesswork it's guesswork until you're
gonna<00:12:24.959><c> find</c><00:12:25.259><c> it</c><00:12:25.439><c> home</c><00:12:25.589><c> right</c><00:12:26.069><c> so</c><00:12:26.639><c> I'm</c><00:12:26.730><c> not</c>

00:12:26.869 --> 00:12:26.879 align:start position:0%
gonna find it home right so I'm not
 

00:12:26.879 --> 00:12:27.889 align:start position:0%
gonna find it home right so I'm not
saying<00:12:27.120><c> that</c><00:12:27.240><c> you're</c><00:12:27.389><c> wrong</c>

00:12:27.889 --> 00:12:27.899 align:start position:0%
saying that you're wrong
 

00:12:27.899 --> 00:12:30.799 align:start position:0%
saying that you're wrong
but<00:12:28.319><c> maybe</c><00:12:28.889><c> just</c><00:12:29.040><c> going</c><00:12:29.459><c> about</c><00:12:29.790><c> verify</c><00:12:30.600><c> that</c>

00:12:30.799 --> 00:12:30.809 align:start position:0%
but maybe just going about verify that
 

00:12:30.809 --> 00:12:34.129 align:start position:0%
but maybe just going about verify that
because<00:12:31.670><c> not</c><00:12:32.670><c> everybody</c><00:12:33.269><c> speaks</c><00:12:33.569><c> in</c><00:12:33.899><c> the</c><00:12:33.990><c> same</c>

00:12:34.129 --> 00:12:34.139 align:start position:0%
because not everybody speaks in the same
 

00:12:34.139 --> 00:12:36.619 align:start position:0%
because not everybody speaks in the same
languages<00:12:34.649><c> us</c><00:12:34.860><c> and</c><00:12:35.610><c> I</c><00:12:35.699><c> mean</c><00:12:35.879><c> like</c><00:12:36.089><c> technical</c>

00:12:36.619 --> 00:12:36.629 align:start position:0%
languages us and I mean like technical
 

00:12:36.629 --> 00:12:39.890 align:start position:0%
languages us and I mean like technical
language<00:12:36.779><c> as</c><00:12:37.139><c> well</c><00:12:37.290><c> as</c><00:12:37.910><c> nationality</c><00:12:38.910><c> and</c>

00:12:39.890 --> 00:12:39.900 align:start position:0%
language as well as nationality and
 

00:12:39.900 --> 00:12:41.810 align:start position:0%
language as well as nationality and
other<00:12:40.170><c> language</c><00:12:40.529><c> as</c><00:12:40.710><c> well</c><00:12:40.920><c> so</c><00:12:41.520><c> that's</c><00:12:41.640><c> really</c>

00:12:41.810 --> 00:12:41.820 align:start position:0%
other language as well so that's really
 

00:12:41.820 --> 00:12:44.329 align:start position:0%
other language as well so that's really
important<00:12:42.360><c> and</c><00:12:42.779><c> probably</c><00:12:42.990><c> you</c><00:12:43.770><c> don't</c><00:12:44.070><c> have</c><00:12:44.310><c> a</c>

00:12:44.329 --> 00:12:44.339 align:start position:0%
important and probably you don't have a
 

00:12:44.339 --> 00:12:47.000 align:start position:0%
important and probably you don't have a
dedicated<00:12:44.940><c> user</c><00:12:45.270><c> researcher</c><00:12:45.900><c> on</c><00:12:46.020><c> your</c><00:12:46.200><c> team</c><00:12:46.410><c> I</c>

00:12:47.000 --> 00:12:47.010 align:start position:0%
dedicated user researcher on your team I
 

00:12:47.010 --> 00:12:49.280 align:start position:0%
dedicated user researcher on your team I
there<00:12:47.430><c> are</c><00:12:47.550><c> many</c><00:12:47.820><c> most</c><00:12:48.390><c> teams</c><00:12:48.630><c> don't</c><00:12:48.990><c> have</c>

00:12:49.280 --> 00:12:49.290 align:start position:0%
there are many most teams don't have
 

00:12:49.290 --> 00:12:50.930 align:start position:0%
there are many most teams don't have
someone<00:12:49.710><c> like</c><00:12:49.950><c> meeting</c><00:12:50.250><c> your</c><00:12:50.310><c> session</c><00:12:50.760><c> to</c>

00:12:50.930 --> 00:12:50.940 align:start position:0%
someone like meeting your session to
 

00:12:50.940 --> 00:12:52.930 align:start position:0%
someone like meeting your session to
come<00:12:51.089><c> and</c><00:12:51.270><c> do</c><00:12:51.360><c> all</c><00:12:51.510><c> the</c><00:12:51.600><c> research</c><00:12:51.750><c> for</c><00:12:52.230><c> you</c><00:12:52.260><c> so</c>

00:12:52.930 --> 00:12:52.940 align:start position:0%
come and do all the research for you so
 

00:12:52.940 --> 00:12:55.700 align:start position:0%
come and do all the research for you so
don't<00:12:53.940><c> just</c><00:12:54.240><c> leave</c><00:12:54.450><c> it</c><00:12:54.630><c> until</c><00:12:54.930><c> you</c><00:12:55.230><c> you</c><00:12:55.560><c> know</c>

00:12:55.700 --> 00:12:55.710 align:start position:0%
don't just leave it until you you know
 

00:12:55.710 --> 00:12:58.010 align:start position:0%
don't just leave it until you you know
six<00:12:56.130><c> months</c><00:12:56.400><c> down</c><00:12:56.550><c> the</c><00:12:56.610><c> road</c><00:12:56.760><c> and</c><00:12:57.180><c> then</c><00:12:57.390><c> you</c>

00:12:58.010 --> 00:12:58.020 align:start position:0%
six months down the road and then you
 

00:12:58.020 --> 00:13:00.200 align:start position:0%
six months down the road and then you
are<00:12:58.140><c> you</c><00:12:58.350><c> your</c><00:12:58.710><c> designer</c><00:12:59.160><c> then</c><00:12:59.670><c> you</c><00:12:59.880><c> get</c><00:13:00.060><c> them</c>

00:13:00.200 --> 00:13:00.210 align:start position:0%
are you your designer then you get them
 

00:13:00.210 --> 00:13:02.600 align:start position:0%
are you your designer then you get them
to<00:13:00.330><c> do</c><00:13:00.450><c> some</c><00:13:00.660><c> research</c><00:13:01.080><c> you</c><00:13:01.440><c> do</c><00:13:01.950><c> it</c><00:13:02.070><c> first</c><00:13:02.279><c> I</c>

00:13:02.600 --> 00:13:02.610 align:start position:0%
to do some research you do it first I
 

00:13:02.610 --> 00:13:03.950 align:start position:0%
to do some research you do it first I
think<00:13:02.760><c> it's</c><00:13:03.029><c> a</c><00:13:03.120><c> really</c><00:13:03.300><c> great</c><00:13:03.420><c> of</c><00:13:03.750><c> an</c>

00:13:03.950 --> 00:13:03.960 align:start position:0%
think it's a really great of an
 

00:13:03.960 --> 00:13:07.550 align:start position:0%
think it's a really great of an
empowering<00:13:04.290><c> activity</c><00:13:05.900><c> so</c><00:13:06.900><c> I</c><00:13:06.930><c> can</c><00:13:07.110><c> I</c><00:13:07.170><c> know</c><00:13:07.380><c> that</c>

00:13:07.550 --> 00:13:07.560 align:start position:0%
empowering activity so I can I know that
 

00:13:07.560 --> 00:13:09.920 align:start position:0%
empowering activity so I can I know that
is<00:13:07.710><c> a</c><00:13:08.010><c> still</c><00:13:08.220><c> faster</c><00:13:08.730><c> tech</c><00:13:09.450><c> failures</c>

00:13:09.920 --> 00:13:09.930 align:start position:0%
is a still faster tech failures
 

00:13:09.930 --> 00:13:18.050 align:start position:0%
is a still faster tech failures
okay<00:13:11.060><c> so</c><00:13:12.060><c> how</c><00:13:12.630><c> many</c><00:13:14.000><c> on</c><00:13:15.000><c> product</c><00:13:16.550><c> many</c><00:13:17.550><c> how</c>

00:13:18.050 --> 00:13:18.060 align:start position:0%
okay so how many on product many how
 

00:13:18.060 --> 00:13:20.660 align:start position:0%
okay so how many on product many how
many<00:13:18.120><c> of</c><00:13:18.510><c> you</c><00:13:18.810><c> have</c><00:13:19.140><c> done</c><00:13:19.170><c> user</c><00:13:19.770><c> research</c><00:13:20.310><c> for</c>

00:13:20.660 --> 00:13:20.670 align:start position:0%
many of you have done user research for
 

00:13:20.670 --> 00:13:24.769 align:start position:0%
many of you have done user research for
product<00:13:21.620><c> not</c><00:13:22.620><c> so</c><00:13:22.860><c> many</c><00:13:23.210><c> it's</c><00:13:24.210><c> okay</c><00:13:24.570><c> you're</c><00:13:24.750><c> not</c>

00:13:24.769 --> 00:13:24.779 align:start position:0%
product not so many it's okay you're not
 

00:13:24.779 --> 00:13:28.490 align:start position:0%
product not so many it's okay you're not
alone<00:13:25.730><c> many</c><00:13:26.730><c> tech</c><00:13:27.029><c> companies</c><00:13:27.140><c> forget</c><00:13:28.140><c> to</c><00:13:28.350><c> do</c>

00:13:28.490 --> 00:13:28.500 align:start position:0%
alone many tech companies forget to do
 

00:13:28.500 --> 00:13:32.180 align:start position:0%
alone many tech companies forget to do
that<00:13:28.710><c> and</c><00:13:29.089><c> they</c><00:13:30.089><c> ignore</c><00:13:31.080><c> user</c><00:13:31.380><c> research</c><00:13:31.920><c> and</c>

00:13:32.180 --> 00:13:32.190 align:start position:0%
that and they ignore user research and
 

00:13:32.190 --> 00:13:35.240 align:start position:0%
that and they ignore user research and
this<00:13:32.700><c> is</c><00:13:32.850><c> called</c><00:13:33.150><c> tunnel</c><00:13:33.690><c> vision</c><00:13:34.080><c> and</c><00:13:34.410><c> that's</c>

00:13:35.240 --> 00:13:35.250 align:start position:0%
this is called tunnel vision and that's
 

00:13:35.250 --> 00:13:37.850 align:start position:0%
this is called tunnel vision and that's
like<00:13:35.580><c> the</c><00:13:35.730><c> deadly</c><00:13:36.150><c> scene</c><00:13:36.390><c> design</c><00:13:37.230><c> ignores</c>

00:13:37.850 --> 00:13:37.860 align:start position:0%
like the deadly scene design ignores
 

00:13:37.860 --> 00:13:42.680 align:start position:0%
like the deadly scene design ignores
users<00:13:38.730><c> and</c><00:13:40.130><c> users</c><00:13:41.130><c> if</c><00:13:41.430><c> users</c><00:13:41.910><c> feel</c><00:13:42.240><c> that</c><00:13:42.510><c> they</c>

00:13:42.680 --> 00:13:42.690 align:start position:0%
users and users if users feel that they
 

00:13:42.690 --> 00:13:44.000 align:start position:0%
users and users if users feel that they
are<00:13:42.839><c> ignored</c><00:13:43.290><c> by</c><00:13:43.380><c> design</c>

00:13:44.000 --> 00:13:44.010 align:start position:0%
are ignored by design
 

00:13:44.010 --> 00:13:45.660 align:start position:0%
are ignored by design
[Music]

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[Music]
 

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[Music]
design<00:13:46.450><c> so</c><00:13:47.440><c> I</c><00:13:47.940><c> will</c><00:13:48.940><c> show</c><00:13:49.780><c> you</c><00:13:49.840><c> some</c>

00:13:50.810 --> 00:13:50.820 align:start position:0%
design so I will show you some
 

00:13:50.820 --> 00:14:05.180 align:start position:0%
design so I will show you some
heartbreaking<00:13:53.430><c> testimonials</c>

00:14:05.180 --> 00:14:05.190 align:start position:0%
 
 

00:14:05.190 --> 00:14:08.640 align:start position:0%
 
so<00:14:06.190><c> this</c><00:14:06.580><c> is</c><00:14:06.730><c> from</c><00:14:06.940><c> a</c><00:14:07.180><c> crowd</c><00:14:07.480><c> they</c><00:14:08.050><c> say</c><00:14:08.350><c> we</c>

00:14:08.640 --> 00:14:08.650 align:start position:0%
so this is from a crowd they say we
 

00:14:08.650 --> 00:14:11.070 align:start position:0%
so this is from a crowd they say we
spend<00:14:08.980><c> way</c><00:14:09.370><c> too</c><00:14:09.400><c> much</c><00:14:09.670><c> time</c><00:14:09.880><c> building</c><00:14:10.420><c> it</c><00:14:10.780><c> for</c>

00:14:11.070 --> 00:14:11.080 align:start position:0%
spend way too much time building it for
 

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spend way too much time building it for
ourselves<00:14:11.230><c> and</c><00:14:12.010><c> not</c><00:14:12.580><c> getting</c><00:14:12.940><c> feedback</c><00:14:13.360><c> from</c>

00:14:13.800 --> 00:14:13.810 align:start position:0%
ourselves and not getting feedback from
 

00:14:13.810 --> 00:14:16.620 align:start position:0%
ourselves and not getting feedback from
prospects<00:14:14.530><c> it's</c><00:14:14.980><c> easy</c><00:14:15.190><c> to</c><00:14:15.430><c> get</c><00:14:15.640><c> tunnel</c><00:14:15.940><c> vision</c>

00:14:16.620 --> 00:14:16.630 align:start position:0%
prospects it's easy to get tunnel vision
 

00:14:16.630 --> 00:14:19.530 align:start position:0%
prospects it's easy to get tunnel vision
I'd<00:14:16.900><c> recommend</c><00:14:17.380><c> not</c><00:14:17.800><c> going</c><00:14:18.070><c> more</c><00:14:18.670><c> than</c><00:14:18.910><c> two</c><00:14:19.240><c> or</c>

00:14:19.530 --> 00:14:19.540 align:start position:0%
I'd recommend not going more than two or
 

00:14:19.540 --> 00:14:21.480 align:start position:0%
I'd recommend not going more than two or
three<00:14:19.570><c> months</c><00:14:20.230><c> from</c><00:14:20.260><c> the</c><00:14:20.590><c> initial</c><00:14:20.980><c> start</c><00:14:21.310><c> to</c>

00:14:21.480 --> 00:14:21.490 align:start position:0%
three months from the initial start to
 

00:14:21.490 --> 00:14:24.240 align:start position:0%
three months from the initial start to
get<00:14:21.700><c> in</c><00:14:21.880><c> the</c><00:14:22.600><c> hands</c><00:14:22.900><c> of</c><00:14:22.990><c> product</c><00:14:23.530><c> and</c><00:14:23.770><c> prospect</c>

00:14:24.240 --> 00:14:24.250 align:start position:0%
get in the hands of product and prospect
 

00:14:24.250 --> 00:14:26.760 align:start position:0%
get in the hands of product and prospect
so<00:14:24.730><c> if</c><00:14:25.240><c> you</c><00:14:25.450><c> are</c><00:14:25.510><c> working</c><00:14:26.020><c> on</c><00:14:26.140><c> your</c><00:14:26.260><c> product</c>

00:14:26.760 --> 00:14:26.770 align:start position:0%
so if you are working on your product
 

00:14:26.770 --> 00:14:30.150 align:start position:0%
so if you are working on your product
and<00:14:27.420><c> it</c><00:14:28.420><c> wasn't</c><00:14:28.870><c> liked</c><00:14:29.440><c> more</c><00:14:29.740><c> than</c><00:14:29.920><c> three</c>

00:14:30.150 --> 00:14:30.160 align:start position:0%
and it wasn't liked more than three
 

00:14:30.160 --> 00:14:34.940 align:start position:0%
and it wasn't liked more than three
months<00:14:30.400><c> it's</c><00:14:31.120><c> alright</c><00:14:31.480><c> you</c><00:14:31.720><c> can</c><00:14:31.930><c> feel</c><00:14:32.170><c> it</c><00:14:32.290><c> now</c>

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and<00:14:36.360><c> this</c><00:14:37.360><c> is</c><00:14:37.540><c> from</c><00:14:37.840><c> Voltaire</c><00:14:38.590><c> type</c><00:14:38.920><c> we</c><00:14:39.310><c> didn't</c>

00:14:39.600 --> 00:14:39.610 align:start position:0%
and this is from Voltaire type we didn't
 

00:14:39.610 --> 00:14:41.730 align:start position:0%
and this is from Voltaire type we didn't
spend<00:14:39.910><c> enough</c><00:14:40.090><c> time</c><00:14:40.330><c> talking</c><00:14:41.140><c> with</c><00:14:41.380><c> customers</c>

00:14:41.730 --> 00:14:41.740 align:start position:0%
spend enough time talking with customers
 

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spend enough time talking with customers
and<00:14:42.400><c> we</c><00:14:43.000><c> were</c><00:14:43.270><c> rolling</c><00:14:43.540><c> out</c><00:14:43.930><c> features</c><00:14:44.500><c> that</c><00:14:44.740><c> I</c>

00:14:44.880 --> 00:14:44.890 align:start position:0%
and we were rolling out features that I
 

00:14:44.890 --> 00:14:46.680 align:start position:0%
and we were rolling out features that I
thought<00:14:45.160><c> were</c><00:14:45.370><c> great</c><00:14:45.640><c> but</c><00:14:46.060><c> we</c><00:14:46.180><c> didn't</c><00:14:46.480><c> gather</c>

00:14:46.680 --> 00:14:46.690 align:start position:0%
thought were great but we didn't gather
 

00:14:46.690 --> 00:14:49.440 align:start position:0%
thought were great but we didn't gather
enough<00:14:47.110><c> input</c><00:14:47.410><c> from</c><00:14:47.950><c> clients</c><00:14:48.490><c> we</c><00:14:49.120><c> didn't</c>

00:14:49.440 --> 00:14:49.450 align:start position:0%
enough input from clients we didn't
 

00:14:49.450 --> 00:14:51.990 align:start position:0%
enough input from clients we didn't
realize<00:14:49.900><c> it</c><00:14:50.110><c> until</c><00:14:50.230><c> it</c><00:14:50.470><c> was</c><00:14:50.620><c> too</c><00:14:51.100><c> late</c><00:14:51.130><c> it's</c>

00:14:51.990 --> 00:14:52.000 align:start position:0%
realize it until it was too late it's
 

00:14:52.000 --> 00:14:54.060 align:start position:0%
realize it until it was too late it's
easy<00:14:52.330><c> to</c><00:14:52.540><c> get</c><00:14:52.720><c> tricked</c><00:14:53.080><c> into</c><00:14:53.290><c> thinking</c><00:14:53.470><c> you're</c>

00:14:54.060 --> 00:14:54.070 align:start position:0%
easy to get tricked into thinking you're
 

00:14:54.070 --> 00:14:56.550 align:start position:0%
easy to get tricked into thinking you're
your<00:14:54.640><c> thing</c><00:14:54.970><c> in</c><00:14:55.150><c> school</c><00:14:55.480><c> you</c><00:14:56.050><c> have</c><00:14:56.080><c> to</c><00:14:56.260><c> pay</c>

00:14:56.550 --> 00:14:56.560 align:start position:0%
your thing in school you have to pay
 

00:14:56.560 --> 00:14:58.590 align:start position:0%
your thing in school you have to pay
attention<00:14:56.590><c> to</c><00:14:57.130><c> your</c><00:14:57.340><c> customers</c><00:14:57.940><c> and</c><00:14:58.210><c> adapt</c><00:14:58.570><c> to</c>

00:14:58.590 --> 00:14:58.600 align:start position:0%
attention to your customers and adapt to
 

00:14:58.600 --> 00:15:01.590 align:start position:0%
attention to your customers and adapt to
their<00:14:58.960><c> needs</c><00:14:59.140><c> so</c><00:14:59.470><c> probably</c><00:15:00.280><c> we</c><00:15:00.610><c> all</c><00:15:00.820><c> have</c><00:15:01.300><c> been</c>

00:15:01.590 --> 00:15:01.600 align:start position:0%
their needs so probably we all have been
 

00:15:01.600 --> 00:15:02.250 align:start position:0%
their needs so probably we all have been
there

00:15:02.250 --> 00:15:02.260 align:start position:0%
there
 

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there
[Music]

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so<00:15:07.660><c> what</c><00:15:07.840><c> does</c><00:15:07.990><c> bad</c><00:15:08.230><c> user</c><00:15:08.530><c> research</c><00:15:08.950><c> look</c><00:15:09.220><c> like</c>

00:15:09.420 --> 00:15:09.430 align:start position:0%
so what does bad user research look like
 

00:15:09.430 --> 00:15:11.430 align:start position:0%
so what does bad user research look like
okay<00:15:09.850><c> so</c><00:15:09.910><c> the</c><00:15:10.210><c> first</c><00:15:10.450><c> time</c><00:15:10.750><c> provide</c><00:15:11.140><c> user</c>

00:15:11.430 --> 00:15:11.440 align:start position:0%
okay so the first time provide user
 

00:15:11.440 --> 00:15:14.670 align:start position:0%
okay so the first time provide user
research<00:15:11.920><c> is</c><00:15:12.190><c> no</c><00:15:12.760><c> news</c><00:15:13.030><c> of</c><00:15:13.210><c> research</c><00:15:13.600><c> you</c><00:15:14.560><c> may</c>

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research is no news of research you may
 

00:15:14.680 --> 00:15:16.920 align:start position:0%
research is no news of research you may
be<00:15:14.740><c> familiar</c><00:15:14.980><c> with</c><00:15:15.370><c> this</c><00:15:15.520><c> quote</c><00:15:15.850><c> from</c><00:15:16.570><c> Henry</c>

00:15:16.920 --> 00:15:16.930 align:start position:0%
be familiar with this quote from Henry
 

00:15:16.930 --> 00:15:19.170 align:start position:0%
be familiar with this quote from Henry
Ford<00:15:17.080><c> got</c><00:15:17.740><c> a</c><00:15:17.800><c> question</c><00:15:17.980><c> mark</c><00:15:18.310><c> there</c><00:15:18.670><c> because</c>

00:15:19.170 --> 00:15:19.180 align:start position:0%
Ford got a question mark there because
 

00:15:19.180 --> 00:15:21.120 align:start position:0%
Ford got a question mark there because
actually<00:15:19.900><c> the</c><00:15:19.990><c> first</c><00:15:20.140><c> attribution</c><00:15:20.800><c> today</c><00:15:21.010><c> was</c>

00:15:21.120 --> 00:15:21.130 align:start position:0%
actually the first attribution today was
 

00:15:21.130 --> 00:15:24.450 align:start position:0%
actually the first attribution today was
in<00:15:21.250><c> 1970</c><00:15:22.120><c> this</c><00:15:23.080><c> quote</c><00:15:23.410><c> so</c><00:15:23.710><c> who</c><00:15:24.130><c> knows</c><00:15:24.280><c> we</c>

00:15:24.450 --> 00:15:24.460 align:start position:0%
in 1970 this quote so who knows we
 

00:15:24.460 --> 00:15:27.840 align:start position:0%
in 1970 this quote so who knows we
actually<00:15:24.760><c> did</c><00:15:24.910><c> say</c><00:15:25.620><c> so</c><00:15:26.620><c> that</c><00:15:26.980><c> I've</c><00:15:27.220><c> heard</c><00:15:27.520><c> this</c>

00:15:27.840 --> 00:15:27.850 align:start position:0%
actually did say so that I've heard this
 

00:15:27.850 --> 00:15:30.600 align:start position:0%
actually did say so that I've heard this
from<00:15:28.480><c> people</c><00:15:28.660><c> in</c><00:15:29.020><c> love</c><00:15:29.200><c> chain</c><00:15:29.530><c> as</c><00:15:29.770><c> the</c><00:15:30.100><c> reason</c>

00:15:30.600 --> 00:15:30.610 align:start position:0%
from people in love chain as the reason
 

00:15:30.610 --> 00:15:35.130 align:start position:0%
from people in love chain as the reason
not<00:15:31.210><c> to</c><00:15:31.450><c> speak</c><00:15:31.810><c> to</c><00:15:31.960><c> customers</c><00:15:32.440><c> okay</c><00:15:34.050><c> there's</c><00:15:35.050><c> a</c>

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not to speak to customers okay there's a
 

00:15:35.140 --> 00:15:38.910 align:start position:0%
not to speak to customers okay there's a
few<00:15:35.410><c> problems</c><00:15:35.950><c> with</c><00:15:36.130><c> the</c><00:15:36.460><c> history</c><00:15:37.590><c> it's</c><00:15:38.590><c> also</c>

00:15:38.910 --> 00:15:38.920 align:start position:0%
few problems with the history it's also
 

00:15:38.920 --> 00:15:41.130 align:start position:0%
few problems with the history it's also
like<00:15:39.220><c> it's</c><00:15:39.520><c> used</c><00:15:39.850><c> to</c><00:15:40.120><c> argue</c><00:15:40.360><c> that</c><00:15:40.660><c> like</c><00:15:40.870><c> true</c>

00:15:41.130 --> 00:15:41.140 align:start position:0%
like it's used to argue that like true
 

00:15:41.140 --> 00:15:43.140 align:start position:0%
like it's used to argue that like true
innovation<00:15:41.710><c> from</c><00:15:41.920><c> comes</c><00:15:42.370><c> from</c><00:15:42.550><c> signaling</c>

00:15:43.140 --> 00:15:43.150 align:start position:0%
innovation from comes from signaling
 

00:15:43.150 --> 00:15:45.780 align:start position:0%
innovation from comes from signaling
gifted<00:15:43.660><c> individuals</c><00:15:44.320><c> who</c><00:15:44.920><c> know</c><00:15:45.130><c> better</c><00:15:45.430><c> than</c>

00:15:45.780 --> 00:15:45.790 align:start position:0%
gifted individuals who know better than
 

00:15:45.790 --> 00:15:48.450 align:start position:0%
gifted individuals who know better than
anybody<00:15:46.060><c> else</c><00:15:46.450><c> right</c><00:15:46.810><c> I'm</c><00:15:47.470><c> sure</c><00:15:47.530><c> we</c><00:15:47.980><c> all</c><00:15:48.010><c> we</c>

00:15:48.450 --> 00:15:48.460 align:start position:0%
anybody else right I'm sure we all we
 

00:15:48.460 --> 00:15:50.700 align:start position:0%
anybody else right I'm sure we all we
all<00:15:48.490><c> know</c><00:15:48.730><c> people</c><00:15:48.760><c> who</c><00:15:49.210><c> kind</c><00:15:49.900><c> of</c><00:15:49.990><c> behave</c><00:15:50.470><c> it</c>

00:15:50.700 --> 00:15:50.710 align:start position:0%
all know people who kind of behave it
 

00:15:50.710 --> 00:15:53.820 align:start position:0%
all know people who kind of behave it
like<00:15:50.860><c> that</c><00:15:51.630><c> but</c><00:15:52.630><c> the</c><00:15:52.810><c> problem</c><00:15:53.170><c> with</c><00:15:53.320><c> using</c>

00:15:53.820 --> 00:15:53.830 align:start position:0%
like that but the problem with using
 

00:15:53.830 --> 00:15:55.770 align:start position:0%
like that but the problem with using
this<00:15:53.920><c> quote</c><00:15:54.250><c> as</c><00:15:54.460><c> an</c><00:15:54.580><c> argument</c><00:15:55.030><c> is</c><00:15:55.180><c> that</c><00:15:55.240><c> this</c>

00:15:55.770 --> 00:15:55.780 align:start position:0%
this quote as an argument is that this
 

00:15:55.780 --> 00:15:58.290 align:start position:0%
this quote as an argument is that this
is<00:15:56.080><c> not</c><00:15:56.470><c> user</c><00:15:56.710><c> research</c><00:15:57.250><c> so</c><00:15:57.880><c> what</c><00:15:58.120><c> he's</c>

00:15:58.290 --> 00:15:58.300 align:start position:0%
is not user research so what he's
 

00:15:58.300 --> 00:16:00.300 align:start position:0%
is not user research so what he's
actually<00:15:58.480><c> talking</c><00:15:58.990><c> about</c><00:15:59.050><c> if</c><00:15:59.590><c> I</c><00:15:59.860><c> had</c><00:15:59.980><c> asked</c>

00:16:00.300 --> 00:16:00.310 align:start position:0%
actually talking about if I had asked
 

00:16:00.310 --> 00:16:03.420 align:start position:0%
actually talking about if I had asked
people<00:16:00.760><c> what</c><00:16:01.210><c> they</c><00:16:01.240><c> wanted</c><00:16:01.980><c> we</c><00:16:02.980><c> don't</c><00:16:03.160><c> ask</c>

00:16:03.420 --> 00:16:03.430 align:start position:0%
people what they wanted we don't ask
 

00:16:03.430 --> 00:16:05.070 align:start position:0%
people what they wanted we don't ask
people<00:16:03.580><c> what</c><00:16:03.970><c> they</c><00:16:04.060><c> wanted</c><00:16:04.390><c> user</c><00:16:04.600><c> research</c>

00:16:05.070 --> 00:16:05.080 align:start position:0%
people what they wanted user research
 

00:16:05.080 --> 00:16:07.140 align:start position:0%
people what they wanted user research
that's<00:16:05.470><c> capturing</c><00:16:06.040><c> opinions</c><00:16:06.490><c> people</c><00:16:06.910><c> are</c>

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that's capturing opinions people are
 

00:16:07.150 --> 00:16:08.760 align:start position:0%
that's capturing opinions people are
very<00:16:07.300><c> poor</c><00:16:07.600><c> predictors</c><00:16:08.110><c> of</c><00:16:08.140><c> their</c><00:16:08.410><c> future</c>

00:16:08.760 --> 00:16:08.770 align:start position:0%
very poor predictors of their future
 

00:16:08.770 --> 00:16:12.060 align:start position:0%
very poor predictors of their future
behavior<00:16:08.890><c> okay</c><00:16:09.760><c> so</c><00:16:10.300><c> this</c><00:16:11.050><c> is</c><00:16:11.260><c> this</c><00:16:11.590><c> is</c><00:16:11.650><c> just</c>

00:16:12.060 --> 00:16:12.070 align:start position:0%
behavior okay so this is this is just
 

00:16:12.070 --> 00:16:14.220 align:start position:0%
behavior okay so this is this is just
bad<00:16:12.700><c> research</c><00:16:13.330><c> that</c><00:16:13.600><c> he's</c><00:16:13.750><c> talking</c><00:16:14.020><c> about</c>

00:16:14.220 --> 00:16:14.230 align:start position:0%
bad research that he's talking about
 

00:16:14.230 --> 00:16:18.360 align:start position:0%
bad research that he's talking about
doing<00:16:14.770><c> okay</c><00:16:15.160><c> in</c><00:16:15.820><c> addition</c><00:16:16.360><c> Ford</c><00:16:16.990><c> the</c><00:16:17.920><c> most</c><00:16:18.100><c> car</c>

00:16:18.360 --> 00:16:18.370 align:start position:0%
doing okay in addition Ford the most car
 

00:16:18.370 --> 00:16:19.910 align:start position:0%
doing okay in addition Ford the most car
company

00:16:19.910 --> 00:16:19.920 align:start position:0%
company
 

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company
due<00:16:20.920><c> to</c><00:16:21.190><c> their</c><00:16:21.340><c> lack</c><00:16:21.460><c> of</c><00:16:21.520><c> innovation</c><00:16:22.240><c> so</c><00:16:22.270><c> so</c>

00:16:22.830 --> 00:16:22.840 align:start position:0%
due to their lack of innovation so so
 

00:16:22.840 --> 00:16:24.690 align:start position:0%
due to their lack of innovation so so
they<00:16:23.020><c> obviously</c><00:16:23.560><c> created</c><00:16:23.920><c> great</c><00:16:24.160><c> products</c>

00:16:24.690 --> 00:16:24.700 align:start position:0%
they obviously created great products
 

00:16:24.700 --> 00:16:26.460 align:start position:0%
they obviously created great products
but<00:16:25.180><c> then</c><00:16:25.390><c> all</c><00:16:25.720><c> the</c><00:16:25.840><c> innovation</c><00:16:26.320><c> that</c>

00:16:26.460 --> 00:16:26.470 align:start position:0%
but then all the innovation that
 

00:16:26.470 --> 00:16:27.930 align:start position:0%
but then all the innovation that
happened<00:16:26.740><c> after</c><00:16:27.040><c> that</c><00:16:27.070><c> was</c><00:16:27.520><c> about</c><00:16:27.820><c> the</c>

00:16:27.930 --> 00:16:27.940 align:start position:0%
happened after that was about the
 

00:16:27.940 --> 00:16:29.970 align:start position:0%
happened after that was about the
production<00:16:28.240><c> line</c><00:16:28.600><c> to</c><00:16:28.870><c> save</c><00:16:29.110><c> money</c><00:16:29.380><c> to</c><00:16:29.710><c> build</c>

00:16:29.970 --> 00:16:29.980 align:start position:0%
production line to save money to build
 

00:16:29.980 --> 00:16:32.970 align:start position:0%
production line to save money to build
cars<00:16:30.360><c> cheaper</c><00:16:31.390><c> you</c><00:16:31.870><c> may</c><00:16:32.020><c> remember</c><00:16:32.260><c> you</c><00:16:32.560><c> it's</c>

00:16:32.970 --> 00:16:32.980 align:start position:0%
cars cheaper you may remember you it's
 

00:16:32.980 --> 00:16:34.860 align:start position:0%
cars cheaper you may remember you it's
also<00:16:33.340><c> apparently</c><00:16:33.790><c> said</c><00:16:34.090><c> that</c><00:16:34.510><c> you</c><00:16:34.600><c> can</c><00:16:34.750><c> have</c>

00:16:34.860 --> 00:16:34.870 align:start position:0%
also apparently said that you can have
 

00:16:34.870 --> 00:16:38.070 align:start position:0%
also apparently said that you can have
any<00:16:35.110><c> color</c><00:16:35.410><c> you</c><00:16:35.590><c> want</c><00:16:35.740><c> except</c><00:16:36.340><c> black</c><00:16:36.580><c> so</c><00:16:37.330><c> what</c>

00:16:38.070 --> 00:16:38.080 align:start position:0%
any color you want except black so what
 

00:16:38.080 --> 00:16:41.160 align:start position:0%
any color you want except black so what
happened<00:16:38.500><c> was</c><00:16:38.680><c> for</c><00:16:39.190><c> the</c><00:16:39.520><c> cars</c><00:16:39.790><c> motive</c><00:16:40.540><c> the</c>

00:16:41.160 --> 00:16:41.170 align:start position:0%
happened was for the cars motive the
 

00:16:41.170 --> 00:16:47.800 align:start position:0%
happened was for the cars motive the
share<00:16:41.470><c> of</c><00:16:42.990><c> the</c><00:16:43.990><c> market</c><00:16:44.140><c> dropped</c><00:16:44.860><c> from</c><00:16:45.960><c> 66%</c><00:16:46.960><c> in</c>

00:16:47.800 --> 00:16:47.810 align:start position:0%
share of the market dropped from 66% in
 

00:16:47.810 --> 00:16:53.259 align:start position:0%
share of the market dropped from 66% in
21<00:16:48.290><c> to</c><00:16:48.860><c> 15%</c><00:16:49.759><c> in</c><00:16:50.110><c> 1927</c><00:16:51.110><c> six</c><00:16:52.009><c> years</c><00:16:52.370><c> a</c><00:16:52.699><c> massive</c>

00:16:53.259 --> 00:16:53.269 align:start position:0%
21 to 15% in 1927 six years a massive
 

00:16:53.269 --> 00:16:56.949 align:start position:0%
21 to 15% in 1927 six years a massive
drop<00:16:53.959><c> in</c><00:16:54.019><c> market</c><00:16:54.740><c> share</c><00:16:54.769><c> so</c><00:16:55.269><c> you</c><00:16:56.269><c> can</c><00:16:56.449><c> use</c><00:16:56.779><c> that</c>

00:16:56.949 --> 00:16:56.959 align:start position:0%
drop in market share so you can use that
 

00:16:56.959 --> 00:16:58.869 align:start position:0%
drop in market share so you can use that
as<00:16:57.110><c> a</c><00:16:57.139><c> fact</c><00:16:57.499><c> next</c><00:16:57.829><c> time</c><00:16:57.980><c> that</c><00:16:58.279><c> somebody</c><00:16:58.639><c> says</c>

00:16:58.869 --> 00:16:58.879 align:start position:0%
as a fact next time that somebody says
 

00:16:58.879 --> 00:17:00.939 align:start position:0%
as a fact next time that somebody says
that<00:16:59.420><c> we</c><00:16:59.540><c> don't</c><00:16:59.749><c> need</c><00:16:59.990><c> to</c><00:17:00.079><c> speak</c><00:17:00.319><c> to</c><00:17:00.439><c> customers</c>

00:17:00.939 --> 00:17:00.949 align:start position:0%
that we don't need to speak to customers
 

00:17:00.949 --> 00:17:03.610 align:start position:0%
that we don't need to speak to customers
the<00:17:01.279><c> competition</c><00:17:02.180><c> was</c><00:17:02.569><c> innovating</c><00:17:03.350><c> in</c><00:17:03.529><c> the</c>

00:17:03.610 --> 00:17:03.620 align:start position:0%
the competition was innovating in the
 

00:17:03.620 --> 00:17:06.250 align:start position:0%
the competition was innovating in the
space<00:17:03.889><c> and</c><00:17:04.240><c> Ford</c><00:17:05.240><c> was</c><00:17:05.419><c> not</c><00:17:05.630><c> and</c><00:17:05.959><c> that's</c><00:17:06.140><c> the</c>

00:17:06.250 --> 00:17:06.260 align:start position:0%
space and Ford was not and that's the
 

00:17:06.260 --> 00:17:09.390 align:start position:0%
space and Ford was not and that's the
reason<00:17:06.589><c> why</c><00:17:06.679><c> that</c><00:17:06.709><c> happened</c>

00:17:09.390 --> 00:17:09.400 align:start position:0%
 
 

00:17:09.400 --> 00:17:12.340 align:start position:0%
 
maybe<00:17:10.400><c> after</c><00:17:11.209><c> today's</c><00:17:11.600><c> workshop</c><00:17:11.990><c> you</c><00:17:12.319><c> will</c>

00:17:12.340 --> 00:17:12.350 align:start position:0%
maybe after today's workshop you will
 

00:17:12.350 --> 00:17:14.409 align:start position:0%
maybe after today's workshop you will
think<00:17:12.679><c> twice</c><00:17:12.829><c> about</c><00:17:13.100><c> putting</c><00:17:13.250><c> this</c><00:17:13.730><c> out</c><00:17:13.970><c> okay</c>

00:17:14.409 --> 00:17:14.419 align:start position:0%
think twice about putting this out okay
 

00:17:14.419 --> 00:17:15.939 align:start position:0%
think twice about putting this out okay
I<00:17:14.449><c> look</c><00:17:14.689><c> we've</c><00:17:14.959><c> all</c><00:17:15.110><c> done</c><00:17:15.319><c> this</c><00:17:15.500><c> at</c><00:17:15.740><c> some</c><00:17:15.919><c> point</c>

00:17:15.939 --> 00:17:15.949 align:start position:0%
I look we've all done this at some point
 

00:17:15.949 --> 00:17:18.069 align:start position:0%
I look we've all done this at some point
right<00:17:16.490><c> I</c><00:17:16.760><c> made</c><00:17:17.030><c> a</c><00:17:17.150><c> thing</c><00:17:17.360><c> please</c><00:17:17.720><c> give</c><00:17:17.959><c> me</c>

00:17:18.069 --> 00:17:18.079 align:start position:0%
right I made a thing please give me
 

00:17:18.079 --> 00:17:21.279 align:start position:0%
right I made a thing please give me
feedback<00:17:18.289><c> yeah</c><00:17:18.919><c> that</c><00:17:19.130><c> would</c><00:17:19.220><c> be</c><00:17:19.309><c> amazing</c><00:17:20.289><c> so</c>

00:17:21.279 --> 00:17:21.289 align:start position:0%
feedback yeah that would be amazing so
 

00:17:21.289 --> 00:17:22.750 align:start position:0%
feedback yeah that would be amazing so
what<00:17:21.439><c> happens</c><00:17:21.829><c> what</c><00:17:22.039><c> sort</c><00:17:22.250><c> of</c><00:17:22.339><c> feedback</c><00:17:22.490><c> do</c>

00:17:22.750 --> 00:17:22.760 align:start position:0%
what happens what sort of feedback do
 

00:17:22.760 --> 00:17:24.669 align:start position:0%
what happens what sort of feedback do
you<00:17:22.789><c> get</c><00:17:23.059><c> who</c><00:17:23.390><c> answers</c><00:17:23.870><c> everybody</c><00:17:24.199><c> people</c><00:17:24.559><c> who</c>

00:17:24.669 --> 00:17:24.679 align:start position:0%
you get who answers everybody people who
 

00:17:24.679 --> 00:17:26.439 align:start position:0%
you get who answers everybody people who
are<00:17:24.799><c> your</c><00:17:24.949><c> fans</c><00:17:25.220><c> are</c><00:17:25.939><c> these</c><00:17:26.089><c> people</c><00:17:26.390><c> who</c>

00:17:26.439 --> 00:17:26.449 align:start position:0%
are your fans are these people who
 

00:17:26.449 --> 00:17:28.510 align:start position:0%
are your fans are these people who
already<00:17:26.630><c> know</c><00:17:26.780><c> what</c><00:17:27.020><c> your</c><00:17:27.110><c> product</c><00:17:27.500><c> is</c><00:17:27.650><c> right</c>

00:17:28.510 --> 00:17:28.520 align:start position:0%
already know what your product is right
 

00:17:28.520 --> 00:17:30.700 align:start position:0%
already know what your product is right
you're<00:17:28.940><c> not</c><00:17:29.120><c> really</c><00:17:29.539><c> what</c><00:17:30.110><c> about</c><00:17:30.289><c> people</c><00:17:30.590><c> who</c>

00:17:30.700 --> 00:17:30.710 align:start position:0%
you're not really what about people who
 

00:17:30.710 --> 00:17:32.440 align:start position:0%
you're not really what about people who
refuse<00:17:31.100><c> to</c><00:17:31.130><c> click</c><00:17:31.460><c> on</c><00:17:31.610><c> it</c><00:17:31.760><c> maybe</c><00:17:32.150><c> you</c><00:17:32.299><c> should</c>

00:17:32.440 --> 00:17:32.450 align:start position:0%
refuse to click on it maybe you should
 

00:17:32.450 --> 00:17:34.779 align:start position:0%
refuse to click on it maybe you should
find<00:17:32.630><c> out</c><00:17:32.809><c> what</c><00:17:32.990><c> they</c><00:17:33.230><c> think</c><00:17:33.370><c> because</c><00:17:34.370><c> also</c>

00:17:34.779 --> 00:17:34.789 align:start position:0%
find out what they think because also
 

00:17:34.789 --> 00:17:36.880 align:start position:0%
find out what they think because also
talking<00:17:35.000><c> to</c><00:17:35.120><c> detractors</c><00:17:35.900><c> is</c><00:17:36.140><c> really</c><00:17:36.650><c> really</c>

00:17:36.880 --> 00:17:36.890 align:start position:0%
talking to detractors is really really
 

00:17:36.890 --> 00:17:39.549 align:start position:0%
talking to detractors is really really
valuable<00:17:37.190><c> and</c><00:17:38.090><c> then</c><00:17:38.690><c> this</c><00:17:38.870><c> brings</c><00:17:39.200><c> us</c><00:17:39.380><c> on</c><00:17:39.530><c> to</c>

00:17:39.549 --> 00:17:39.559 align:start position:0%
valuable and then this brings us on to
 

00:17:39.559 --> 00:17:44.649 align:start position:0%
valuable and then this brings us on to
surveys<00:17:41.020><c> so</c><00:17:42.460><c> most</c><00:17:43.460><c> surveys</c><00:17:43.940><c> are</c><00:17:44.240><c> absolute</c>

00:17:44.649 --> 00:17:44.659 align:start position:0%
surveys so most surveys are absolute
 

00:17:44.659 --> 00:17:45.159 align:start position:0%
surveys so most surveys are absolute
garbage

00:17:45.159 --> 00:17:45.169 align:start position:0%
garbage
 

00:17:45.169 --> 00:17:47.169 align:start position:0%
garbage
I'm<00:17:45.409><c> really</c><00:17:45.590><c> sorry</c><00:17:45.860><c> to</c><00:17:46.159><c> explain</c><00:17:46.580><c> this</c><00:17:46.730><c> to</c><00:17:46.970><c> you</c>

00:17:47.169 --> 00:17:47.179 align:start position:0%
I'm really sorry to explain this to you
 

00:17:47.179 --> 00:17:49.750 align:start position:0%
I'm really sorry to explain this to you
now<00:17:47.510><c> there's</c><00:17:47.750><c> a</c><00:17:47.840><c> few</c><00:17:48.080><c> reasons</c><00:17:48.799><c> why</c><00:17:49.549><c> this</c><00:17:49.610><c> is</c>

00:17:49.750 --> 00:17:49.760 align:start position:0%
now there's a few reasons why this is
 

00:17:49.760 --> 00:17:53.770 align:start position:0%
now there's a few reasons why this is
the<00:17:50.000><c> case</c><00:17:51.370><c> they</c><00:17:52.370><c> feel</c><00:17:52.669><c> like</c><00:17:53.149><c> think</c><00:17:53.480><c> they're</c><00:17:53.750><c> a</c>

00:17:53.770 --> 00:17:53.780 align:start position:0%
the case they feel like think they're a
 

00:17:53.780 --> 00:17:55.510 align:start position:0%
the case they feel like think they're a
good<00:17:54.020><c> tool</c><00:17:54.320><c> that's</c><00:17:54.980><c> because</c><00:17:55.220><c> they</c><00:17:55.340><c> do</c><00:17:55.399><c> make</c>

00:17:55.510 --> 00:17:55.520 align:start position:0%
good tool that's because they do make
 

00:17:55.520 --> 00:17:57.520 align:start position:0%
good tool that's because they do make
good<00:17:55.850><c> sense</c><00:17:56.000><c> every</c><00:17:56.419><c> company</c><00:17:56.899><c> is</c><00:17:57.020><c> putting</c><00:17:57.260><c> them</c>

00:17:57.520 --> 00:17:57.530 align:start position:0%
good sense every company is putting them
 

00:17:57.530 --> 00:17:59.200 align:start position:0%
good sense every company is putting them
out<00:17:57.649><c> there</c><00:17:57.679><c> all</c><00:17:58.100><c> the</c><00:17:58.250><c> time</c><00:17:58.280><c> you</c><00:17:58.610><c> always</c><00:17:58.850><c> get</c>

00:17:59.200 --> 00:17:59.210 align:start position:0%
out there all the time you always get
 

00:17:59.210 --> 00:18:01.450 align:start position:0%
out there all the time you always get
requests<00:17:59.630><c> to</c><00:17:59.750><c> fill</c><00:17:59.929><c> out</c><00:18:00.049><c> a</c><00:18:00.080><c> survey</c><00:18:00.320><c> right</c><00:18:01.130><c> so</c>

00:18:01.450 --> 00:18:01.460 align:start position:0%
requests to fill out a survey right so
 

00:18:01.460 --> 00:18:04.630 align:start position:0%
requests to fill out a survey right so
by<00:18:01.700><c> frequency</c><00:18:02.360><c> it</c><00:18:02.840><c> brings</c><00:18:03.440><c> validity</c><00:18:04.039><c> the</c>

00:18:04.630 --> 00:18:04.640 align:start position:0%
by frequency it brings validity the
 

00:18:04.640 --> 00:18:06.460 align:start position:0%
by frequency it brings validity the
problem<00:18:05.000><c> is</c><00:18:05.120><c> is</c><00:18:05.330><c> they're</c><00:18:05.570><c> very</c><00:18:05.899><c> easy</c><00:18:06.289><c> to</c>

00:18:06.460 --> 00:18:06.470 align:start position:0%
problem is is they're very easy to
 

00:18:06.470 --> 00:18:09.909 align:start position:0%
problem is is they're very easy to
create<00:18:06.860><c> a</c><00:18:06.980><c> bad</c><00:18:07.399><c> survey</c><00:18:08.090><c> survey</c><00:18:09.020><c> design</c><00:18:09.620><c> is</c>

00:18:09.909 --> 00:18:09.919 align:start position:0%
create a bad survey survey design is
 

00:18:09.919 --> 00:18:11.710 align:start position:0%
create a bad survey survey design is
actually<00:18:10.309><c> a</c><00:18:10.700><c> science</c><00:18:11.179><c> right</c><00:18:11.450><c> they're</c>

00:18:11.710 --> 00:18:11.720 align:start position:0%
actually a science right they're
 

00:18:11.720 --> 00:18:14.350 align:start position:0%
actually a science right they're
statistics<00:18:12.470><c> that</c><00:18:12.649><c> goes</c><00:18:12.860><c> into</c><00:18:13.130><c> it</c><00:18:13.399><c> in</c><00:18:14.240><c> order</c>

00:18:14.350 --> 00:18:14.360 align:start position:0%
statistics that goes into it in order
 

00:18:14.360 --> 00:18:16.539 align:start position:0%
statistics that goes into it in order
for<00:18:14.539><c> it</c><00:18:14.750><c> to</c><00:18:14.809><c> really</c><00:18:15.080><c> help</c><00:18:15.500><c> you</c><00:18:15.740><c> you</c><00:18:16.340><c> need</c><00:18:16.520><c> to</c>

00:18:16.539 --> 00:18:16.549 align:start position:0%
for it to really help you you need to
 

00:18:16.549 --> 00:18:18.159 align:start position:0%
for it to really help you you need to
think<00:18:16.850><c> put</c><00:18:17.090><c> a</c><00:18:17.120><c> lot</c><00:18:17.299><c> of</c><00:18:17.360><c> effort</c><00:18:17.659><c> into</c><00:18:17.870><c> it</c><00:18:18.049><c> but</c>

00:18:18.159 --> 00:18:18.169 align:start position:0%
think put a lot of effort into it but
 

00:18:18.169 --> 00:18:20.080 align:start position:0%
think put a lot of effort into it but
it's<00:18:18.409><c> really</c><00:18:18.559><c> easy</c><00:18:18.860><c> just</c><00:18:19.039><c> to</c><00:18:19.309><c> throw</c><00:18:19.340><c> one</c><00:18:19.760><c> up</c><00:18:19.880><c> or</c>

00:18:20.080 --> 00:18:20.090 align:start position:0%
it's really easy just to throw one up or
 

00:18:20.090 --> 00:18:21.639 align:start position:0%
it's really easy just to throw one up or
what<00:18:20.539><c> should</c><00:18:20.690><c> we</c><00:18:20.750><c> ask</c><00:18:20.870><c> them</c><00:18:21.020><c> what</c><00:18:21.289><c> you</c><00:18:21.440><c> liked</c>

00:18:21.639 --> 00:18:21.649 align:start position:0%
what should we ask them what you liked
 

00:18:21.649 --> 00:18:24.299 align:start position:0%
what should we ask them what you liked
what<00:18:21.830><c> you</c><00:18:21.890><c> dislike</c><00:18:22.130><c> lalala</c><00:18:22.880><c> send</c><00:18:23.450><c> it</c><00:18:23.539><c> out</c><00:18:23.690><c> okay</c>

00:18:24.299 --> 00:18:24.309 align:start position:0%
what you dislike lalala send it out okay
 

00:18:24.309 --> 00:18:26.720 align:start position:0%
what you dislike lalala send it out okay
and<00:18:25.309><c> I</c><00:18:26.120><c> think</c>

00:18:26.720 --> 00:18:26.730 align:start position:0%
and I think
 

00:18:26.730 --> 00:18:29.330 align:start position:0%
and I think
is<00:18:26.820><c> often</c><00:18:27.030><c> used</c><00:18:27.450><c> in</c><00:18:27.920><c> instead</c><00:18:28.920><c> of</c><00:18:28.980><c> user</c>

00:18:29.330 --> 00:18:29.340 align:start position:0%
is often used in instead of user
 

00:18:29.340 --> 00:18:31.280 align:start position:0%
is often used in instead of user
research<00:18:29.460><c> because</c><00:18:30.120><c> talking</c><00:18:30.690><c> to</c><00:18:30.780><c> people</c><00:18:30.930><c> is</c>

00:18:31.280 --> 00:18:31.290 align:start position:0%
research because talking to people is
 

00:18:31.290 --> 00:18:34.100 align:start position:0%
research because talking to people is
scary<00:18:31.680><c> right</c><00:18:32.490><c> so</c><00:18:32.880><c> it's</c><00:18:33.120><c> like</c><00:18:33.240><c> what</c><00:18:33.630><c> the</c><00:18:33.720><c> survey</c>

00:18:34.100 --> 00:18:34.110 align:start position:0%
scary right so it's like what the survey
 

00:18:34.110 --> 00:18:36.680 align:start position:0%
scary right so it's like what the survey
to<00:18:34.170><c> do</c><00:18:34.410><c> the</c><00:18:34.500><c> talking</c><00:18:34.860><c> for</c><00:18:35.130><c> us</c><00:18:35.340><c> and</c><00:18:35.760><c> we</c><00:18:36.330><c> expect</c>

00:18:36.680 --> 00:18:36.690 align:start position:0%
to do the talking for us and we expect
 

00:18:36.690 --> 00:18:38.900 align:start position:0%
to do the talking for us and we expect
the<00:18:36.810><c> survey</c><00:18:37.170><c> also</c><00:18:37.620><c> for</c><00:18:38.100><c> everybody</c><00:18:38.370><c> to</c><00:18:38.670><c> fit</c>

00:18:38.900 --> 00:18:38.910 align:start position:0%
the survey also for everybody to fit
 

00:18:38.910 --> 00:18:40.670 align:start position:0%
the survey also for everybody to fit
into<00:18:39.090><c> these</c><00:18:39.300><c> neat</c><00:18:39.600><c> boxes</c><00:18:40.140><c> that</c><00:18:40.320><c> we've</c><00:18:40.470><c> already</c>

00:18:40.670 --> 00:18:40.680 align:start position:0%
into these neat boxes that we've already
 

00:18:40.680 --> 00:18:43.130 align:start position:0%
into these neat boxes that we've already
determined<00:18:41.070><c> for</c><00:18:41.640><c> them</c><00:18:41.880><c> but</c><00:18:42.390><c> people</c><00:18:42.720><c> are</c><00:18:42.840><c> messy</c>

00:18:43.130 --> 00:18:43.140 align:start position:0%
determined for them but people are messy
 

00:18:43.140 --> 00:18:45.950 align:start position:0%
determined for them but people are messy
and<00:18:43.170><c> Amorphis</c><00:18:43.950><c> okay</c><00:18:44.430><c> so</c><00:18:44.490><c> if</c><00:18:45.030><c> so</c><00:18:45.450><c> it's</c><00:18:45.690><c> not</c><00:18:45.840><c> as</c>

00:18:45.950 --> 00:18:45.960 align:start position:0%
and Amorphis okay so if so it's not as
 

00:18:45.960 --> 00:18:46.760 align:start position:0%
and Amorphis okay so if so it's not as
simple<00:18:46.110><c> as</c><00:18:46.350><c> that</c>

00:18:46.760 --> 00:18:46.770 align:start position:0%
simple as that
 

00:18:46.770 --> 00:18:48.890 align:start position:0%
simple as that
and<00:18:46.890><c> I'd</c><00:18:47.220><c> like</c><00:18:47.340><c> to</c><00:18:47.400><c> just</c><00:18:48.240><c> change</c><00:18:48.600><c> this</c><00:18:48.840><c> a</c>

00:18:48.890 --> 00:18:48.900 align:start position:0%
and I'd like to just change this a
 

00:18:48.900 --> 00:18:50.510 align:start position:0%
and I'd like to just change this a
little<00:18:48.990><c> bit</c><00:18:49.320><c> further</c><00:18:49.530><c> it's</c><00:18:49.830><c> also</c><00:18:49.980><c> to</c><00:18:50.190><c> think</c>

00:18:50.510 --> 00:18:50.520 align:start position:0%
little bit further it's also to think
 

00:18:50.520 --> 00:18:53.120 align:start position:0%
little bit further it's also to think
about<00:18:50.640><c> your</c><00:18:50.970><c> own</c><00:18:51.300><c> use</c><00:18:51.660><c> of</c><00:18:51.930><c> surveys</c><00:18:52.410><c> so</c><00:18:52.980><c> when</c>

00:18:53.120 --> 00:18:53.130 align:start position:0%
about your own use of surveys so when
 

00:18:53.130 --> 00:18:55.940 align:start position:0%
about your own use of surveys so when
you<00:18:53.340><c> get</c><00:18:53.550><c> sent</c><00:18:53.790><c> a</c><00:18:53.910><c> survey</c><00:18:54.360><c> do</c><00:18:55.350><c> you</c><00:18:55.470><c> fill</c><00:18:55.710><c> it</c><00:18:55.830><c> out</c>

00:18:55.940 --> 00:18:55.950 align:start position:0%
you get sent a survey do you fill it out
 

00:18:55.950 --> 00:18:59.090 align:start position:0%
you get sent a survey do you fill it out
why<00:18:56.850><c> do</c><00:18:56.910><c> you</c><00:18:57.300><c> why</c><00:18:57.600><c> do</c><00:18:57.660><c> you</c><00:18:57.810><c> not</c><00:18:57.900><c> is</c><00:18:58.620><c> it</c><00:18:58.890><c> because</c>

00:18:59.090 --> 00:18:59.100 align:start position:0%
why do you why do you not is it because
 

00:18:59.100 --> 00:19:00.380 align:start position:0%
why do you why do you not is it because
you<00:18:59.190><c> have</c><00:18:59.310><c> a</c><00:18:59.370><c> particular</c><00:18:59.760><c> relationship</c><00:19:00.120><c> to</c>

00:19:00.380 --> 00:19:00.390 align:start position:0%
you have a particular relationship to
 

00:19:00.390 --> 00:19:02.390 align:start position:0%
you have a particular relationship to
that<00:19:00.480><c> brand</c><00:19:00.840><c> what</c><00:19:01.530><c> happens</c><00:19:01.860><c> when</c><00:19:02.040><c> the</c><00:19:02.100><c> survey</c>

00:19:02.390 --> 00:19:02.400 align:start position:0%
that brand what happens when the survey
 

00:19:02.400 --> 00:19:03.830 align:start position:0%
that brand what happens when the survey
is<00:19:02.460><c> too</c><00:19:02.610><c> long</c><00:19:02.820><c> do</c><00:19:03.030><c> you</c><00:19:03.060><c> abandon</c><00:19:03.330><c> it</c><00:19:03.630><c> halfway</c>

00:19:03.830 --> 00:19:03.840 align:start position:0%
is too long do you abandon it halfway
 

00:19:03.840 --> 00:19:05.810 align:start position:0%
is too long do you abandon it halfway
through<00:19:04.020><c> what</c><00:19:04.890><c> happens</c><00:19:05.250><c> when</c><00:19:05.430><c> you</c><00:19:05.610><c> see</c><00:19:05.790><c> a</c>

00:19:05.810 --> 00:19:05.820 align:start position:0%
through what happens when you see a
 

00:19:05.820 --> 00:19:07.040 align:start position:0%
through what happens when you see a
question<00:19:06.060><c> that</c><00:19:06.600><c> you're</c><00:19:06.720><c> not</c><00:19:06.840><c> really</c><00:19:06.960><c> sure</c>

00:19:07.040 --> 00:19:07.050 align:start position:0%
question that you're not really sure
 

00:19:07.050 --> 00:19:09.020 align:start position:0%
question that you're not really sure
where<00:19:07.230><c> it's</c><00:19:07.710><c> asking</c><00:19:08.010><c> you</c><00:19:08.160><c> and</c><00:19:08.550><c> you</c><00:19:08.670><c> don't</c><00:19:08.850><c> feel</c>

00:19:09.020 --> 00:19:09.030 align:start position:0%
where it's asking you and you don't feel
 

00:19:09.030 --> 00:19:10.640 align:start position:0%
where it's asking you and you don't feel
that<00:19:09.180><c> surveys</c><00:19:09.570><c> asking</c><00:19:10.020><c> you</c><00:19:10.080><c> the</c><00:19:10.230><c> question</c><00:19:10.560><c> you</c>

00:19:10.640 --> 00:19:10.650 align:start position:0%
that surveys asking you the question you
 

00:19:10.650 --> 00:19:12.650 align:start position:0%
that surveys asking you the question you
really<00:19:10.800><c> wish</c><00:19:11.040><c> it</c><00:19:11.220><c> was</c><00:19:11.400><c> asking</c><00:19:11.820><c> you</c><00:19:12.030><c> and</c><00:19:12.270><c> then</c>

00:19:12.650 --> 00:19:12.660 align:start position:0%
really wish it was asking you and then
 

00:19:12.660 --> 00:19:14.390 align:start position:0%
really wish it was asking you and then
you<00:19:12.780><c> get</c><00:19:12.900><c> asked</c><00:19:13.110><c> to</c><00:19:13.230><c> rate</c><00:19:13.530><c> something</c><00:19:13.890><c> between</c>

00:19:14.390 --> 00:19:14.400 align:start position:0%
you get asked to rate something between
 

00:19:14.400 --> 00:19:16.100 align:start position:0%
you get asked to rate something between
1<00:19:14.670><c> and</c><00:19:14.850><c> 10</c><00:19:15.030><c> like</c><00:19:15.390><c> what's</c><00:19:15.870><c> the</c><00:19:15.990><c> difference</c>

00:19:16.100 --> 00:19:16.110 align:start position:0%
1 and 10 like what's the difference
 

00:19:16.110 --> 00:19:18.200 align:start position:0%
1 and 10 like what's the difference
between<00:19:16.440><c> a</c><00:19:16.560><c> 7</c><00:19:16.830><c> and</c><00:19:17.100><c> 8</c><00:19:17.220><c> someone's</c><00:19:17.940><c> actually</c>

00:19:18.200 --> 00:19:18.210 align:start position:0%
between a 7 and 8 someone's actually
 

00:19:18.210 --> 00:19:19.520 align:start position:0%
between a 7 and 8 someone's actually
gonna<00:19:18.330><c> do</c><00:19:18.420><c> some</c><00:19:18.600><c> number</c><00:19:18.900><c> packaging</c><00:19:19.290><c> around</c>

00:19:19.520 --> 00:19:19.530 align:start position:0%
gonna do some number packaging around
 

00:19:19.530 --> 00:19:20.780 align:start position:0%
gonna do some number packaging around
that<00:19:19.740><c> they</c><00:19:20.010><c> haven't</c><00:19:20.340><c> thought</c><00:19:20.430><c> about</c><00:19:20.580><c> the</c>

00:19:20.780 --> 00:19:20.790 align:start position:0%
that they haven't thought about the
 

00:19:20.790 --> 00:19:23.780 align:start position:0%
that they haven't thought about the
science<00:19:21.150><c> of</c><00:19:21.270><c> it</c><00:19:21.390><c> either</c><00:19:21.570><c> right</c><00:19:21.960><c> so</c><00:19:22.790><c> they're</c>

00:19:23.780 --> 00:19:23.790 align:start position:0%
science of it either right so they're
 

00:19:23.790 --> 00:19:26.660 align:start position:0%
science of it either right so they're
not<00:19:23.940><c> that</c><00:19:24.120><c> useful</c><00:19:24.360><c> ok</c><00:19:25.170><c> I</c><00:19:25.620><c> hope</c><00:19:25.800><c> you</c><00:19:25.860><c> put</c><00:19:26.490><c> that</c>

00:19:26.660 --> 00:19:26.670 align:start position:0%
not that useful ok I hope you put that
 

00:19:26.670 --> 00:19:30.260 align:start position:0%
not that useful ok I hope you put that
across<00:19:27.380><c> and</c><00:19:28.380><c> also</c><00:19:28.680><c> we</c><00:19:28.920><c> are</c><00:19:28.950><c> default</c><00:19:29.550><c> to</c><00:19:29.880><c> we</c>

00:19:30.260 --> 00:19:30.270 align:start position:0%
across and also we are default to we
 

00:19:30.270 --> 00:19:32.600 align:start position:0%
across and also we are default to we
have<00:19:30.480><c> confidence</c><00:19:31.380><c> in</c><00:19:31.560><c> large</c><00:19:31.800><c> sample</c><00:19:32.370><c> sizes</c>

00:19:32.600 --> 00:19:32.610 align:start position:0%
have confidence in large sample sizes
 

00:19:32.610 --> 00:19:35.180 align:start position:0%
have confidence in large sample sizes
right<00:19:33.090><c> so</c><00:19:33.540><c> we</c><00:19:33.660><c> think</c><00:19:33.900><c> that</c><00:19:34.080><c> them</c><00:19:34.260><c> oh</c><00:19:34.470><c> good</c><00:19:34.950><c> well</c>

00:19:35.180 --> 00:19:35.190 align:start position:0%
right so we think that them oh good well
 

00:19:35.190 --> 00:19:36.710 align:start position:0%
right so we think that them oh good well
it's<00:19:35.640><c> better</c><00:19:35.910><c> than</c><00:19:36.030><c> speaking</c><00:19:36.390><c> to</c><00:19:36.480><c> a</c><00:19:36.510><c> few</c>

00:19:36.710 --> 00:19:36.720 align:start position:0%
it's better than speaking to a few
 

00:19:36.720 --> 00:19:38.420 align:start position:0%
it's better than speaking to a few
people<00:19:37.110><c> when</c><00:19:37.260><c> you've</c><00:19:37.380><c> got</c><00:19:37.560><c> loads</c><00:19:37.800><c> of</c><00:19:38.040><c> survey</c>

00:19:38.420 --> 00:19:38.430 align:start position:0%
people when you've got loads of survey
 

00:19:38.430 --> 00:19:40.550 align:start position:0%
people when you've got loads of survey
responses<00:19:39.060><c> and</c><00:19:39.300><c> now</c><00:19:39.720><c> give</c><00:19:39.990><c> us</c><00:19:40.110><c> confidence</c>

00:19:40.550 --> 00:19:40.560 align:start position:0%
responses and now give us confidence
 

00:19:40.560 --> 00:19:42.800 align:start position:0%
responses and now give us confidence
about<00:19:40.950><c> the</c><00:19:41.190><c> answers</c><00:19:41.580><c> that</c><00:19:41.610><c> are</c><00:19:41.820><c> there</c><00:19:42.030><c> so</c>

00:19:42.800 --> 00:19:42.810 align:start position:0%
about the answers that are there so
 

00:19:42.810 --> 00:19:46.990 align:start position:0%
about the answers that are there so
firstly<00:19:43.290><c> if</c><00:19:43.740><c> you're</c><00:19:44.240><c> how</c><00:19:45.240><c> do</c><00:19:45.690><c> you</c><00:19:45.870><c> get</c><00:19:46.050><c> large</c>

00:19:46.990 --> 00:19:47.000 align:start position:0%
firstly if you're how do you get large
 

00:19:47.000 --> 00:19:49.730 align:start position:0%
firstly if you're how do you get large
responses<00:19:48.000><c> a</c><00:19:48.210><c> big</c><00:19:48.720><c> question</c><00:19:48.870><c> around</c><00:19:49.140><c> that</c><00:19:49.350><c> but</c>

00:19:49.730 --> 00:19:49.740 align:start position:0%
responses a big question around that but
 

00:19:49.740 --> 00:19:51.770 align:start position:0%
responses a big question around that but
loads<00:19:50.130><c> of</c><00:19:50.280><c> surveys</c><00:19:50.640><c> where</c><00:19:50.850><c> you</c><00:19:50.910><c> get</c><00:19:51.060><c> like</c><00:19:51.210><c> 15</c>

00:19:51.770 --> 00:19:51.780 align:start position:0%
loads of surveys where you get like 15
 

00:19:51.780 --> 00:19:54.200 align:start position:0%
loads of surveys where you get like 15
responses<00:19:52.620><c> doesn't</c><00:19:53.430><c> really</c><00:19:53.610><c> help</c><00:19:53.850><c> you</c><00:19:54.060><c> make</c>

00:19:54.200 --> 00:19:54.210 align:start position:0%
responses doesn't really help you make
 

00:19:54.210 --> 00:19:56.360 align:start position:0%
responses doesn't really help you make
decisions<00:19:54.270><c> B</c><00:19:55.080><c> question</c><00:19:55.530><c> around</c><00:19:55.710><c> that</c><00:19:55.830><c> and</c>

00:19:56.360 --> 00:19:56.370 align:start position:0%
decisions B question around that and
 

00:19:56.370 --> 00:20:02.750 align:start position:0%
decisions B question around that and
also<00:19:57.230><c> if</c><00:19:59.450><c> they</c><00:20:00.450><c> were</c><00:20:00.510><c> to</c><00:20:00.660><c> see</c><00:20:00.840><c> is</c><00:20:01.830><c> only</c><00:20:02.250><c> true</c>

00:20:02.750 --> 00:20:02.760 align:start position:0%
also if they were to see is only true
 

00:20:02.760 --> 00:20:05.660 align:start position:0%
also if they were to see is only true
that<00:20:03.330><c> they</c><00:20:03.540><c> are</c><00:20:03.780><c> give</c><00:20:04.080><c> you</c><00:20:04.110><c> more</c><00:20:04.410><c> certainty</c><00:20:04.920><c> if</c>

00:20:05.660 --> 00:20:05.670 align:start position:0%
that they are give you more certainty if
 

00:20:05.670 --> 00:20:07.880 align:start position:0%
that they are give you more certainty if
you're<00:20:05.910><c> doing</c><00:20:06.270><c> a</c><00:20:06.390><c> robust</c><00:20:06.810><c> recruitment</c><00:20:07.500><c> method</c>

00:20:07.880 --> 00:20:07.890 align:start position:0%
you're doing a robust recruitment method
 

00:20:07.890 --> 00:20:10.490 align:start position:0%
you're doing a robust recruitment method
to<00:20:08.430><c> recruit</c><00:20:08.820><c> a</c><00:20:08.970><c> very</c><00:20:09.270><c> large</c><00:20:09.660><c> group</c><00:20:10.290><c> that</c>

00:20:10.490 --> 00:20:10.500 align:start position:0%
to recruit a very large group that
 

00:20:10.500 --> 00:20:12.440 align:start position:0%
to recruit a very large group that
represents<00:20:11.160><c> the</c><00:20:11.280><c> people</c><00:20:11.460><c> in</c><00:20:11.670><c> your</c><00:20:11.790><c> users</c><00:20:12.210><c> and</c>

00:20:12.440 --> 00:20:12.450 align:start position:0%
represents the people in your users and
 

00:20:12.450 --> 00:20:14.150 align:start position:0%
represents the people in your users and
then<00:20:12.690><c> randomly</c><00:20:13.380><c> select</c>

00:20:14.150 --> 00:20:14.160 align:start position:0%
then randomly select
 

00:20:14.160 --> 00:20:16.160 align:start position:0%
then randomly select
from<00:20:14.370><c> them</c><00:20:14.610><c> that's</c><00:20:15.240><c> the</c><00:20:15.540><c> way</c><00:20:15.690><c> to</c><00:20:15.750><c> have</c>

00:20:16.160 --> 00:20:16.170 align:start position:0%
from them that's the way to have
 

00:20:16.170 --> 00:20:19.190 align:start position:0%
from them that's the way to have
accuracy<00:20:16.710><c> at</c><00:20:17.010><c> large</c><00:20:17.280><c> data</c><00:20:17.580><c> no</c><00:20:18.540><c> one</c><00:20:18.780><c> does</c><00:20:19.170><c> that</c>

00:20:19.190 --> 00:20:19.200 align:start position:0%
accuracy at large data no one does that
 

00:20:19.200 --> 00:20:21.470 align:start position:0%
accuracy at large data no one does that
when<00:20:19.980><c> they</c><00:20:20.130><c> send</c><00:20:20.370><c> our</c><00:20:20.520><c> surveys</c><00:20:20.970><c> they</c><00:20:21.240><c> just</c>

00:20:21.470 --> 00:20:21.480 align:start position:0%
when they send our surveys they just
 

00:20:21.480 --> 00:20:25.370 align:start position:0%
when they send our surveys they just
blast<00:20:21.840><c> their</c><00:20:22.110><c> customer</c><00:20:22.530><c> base</c><00:20:23.060><c> and</c><00:20:24.060><c> hope</c><00:20:24.990><c> that</c>

00:20:25.370 --> 00:20:25.380 align:start position:0%
blast their customer base and hope that
 

00:20:25.380 --> 00:20:30.860 align:start position:0%
blast their customer base and hope that
some<00:20:25.620><c> people</c><00:20:26.750><c> reply</c><00:20:27.750><c> so</c><00:20:28.670><c> we</c><00:20:29.670><c> guarantee</c><00:20:30.090><c> such</c>

00:20:30.860 --> 00:20:30.870 align:start position:0%
some people reply so we guarantee such
 

00:20:30.870 --> 00:20:34.370 align:start position:0%
some people reply so we guarantee such
your<00:20:31.050><c> I</c><00:20:31.170><c> put</c><00:20:31.890><c> like</c><00:20:32.460><c> put</c><00:20:33.090><c> money</c><00:20:33.300><c> on</c><00:20:33.420><c> it</c><00:20:33.510><c> that</c><00:20:33.930><c> if</c>

00:20:34.370 --> 00:20:34.380 align:start position:0%
your I put like put money on it that if
 

00:20:34.380 --> 00:20:36.230 align:start position:0%
your I put like put money on it that if
you<00:20:34.500><c> go</c><00:20:34.680><c> to</c><00:20:34.710><c> speak</c><00:20:35.160><c> have</c><00:20:35.580><c> deep</c><00:20:35.790><c> interviews</c>

00:20:36.230 --> 00:20:36.240 align:start position:0%
you go to speak have deep interviews
 

00:20:36.240 --> 00:20:38.420 align:start position:0%
you go to speak have deep interviews
with<00:20:36.420><c> five</c><00:20:36.660><c> people</c><00:20:36.990><c> you</c><00:20:37.800><c> will</c><00:20:37.950><c> learn</c><00:20:38.070><c> a</c><00:20:38.130><c> lot</c>

00:20:38.420 --> 00:20:38.430 align:start position:0%
with five people you will learn a lot
 

00:20:38.430 --> 00:20:41.210 align:start position:0%
with five people you will learn a lot
more<00:20:38.760><c> than</c><00:20:39.210><c> you</c><00:20:39.360><c> will</c><00:20:39.570><c> surveying</c><00:20:40.290><c> and</c><00:20:40.620><c> get</c><00:20:41.040><c> no</c>

00:20:41.210 --> 00:20:41.220 align:start position:0%
more than you will surveying and get no
 

00:20:41.220 --> 00:20:43.130 align:start position:0%
more than you will surveying and get no
response<00:20:41.550><c> for</c><00:20:41.790><c> twenty</c><00:20:42.150><c> people</c><00:20:42.330><c> I</c><00:20:42.690><c> promise</c>

00:20:43.130 --> 00:20:43.140 align:start position:0%
response for twenty people I promise
 

00:20:43.140 --> 00:20:47.810 align:start position:0%
response for twenty people I promise
okay<00:20:45.410><c> so</c><00:20:46.410><c> another</c><00:20:46.890><c> type</c><00:20:47.010><c> of</c><00:20:47.370><c> bad</c><00:20:47.550><c> user</c>

00:20:47.810 --> 00:20:47.820 align:start position:0%
okay so another type of bad user
 

00:20:47.820 --> 00:20:49.730 align:start position:0%
okay so another type of bad user
research<00:20:48.270><c> is</c><00:20:48.600><c> doing</c><00:20:49.020><c> it</c><00:20:49.110><c> with</c><00:20:49.260><c> those</c><00:20:49.380><c> who</c><00:20:49.710><c> are</c>

00:20:49.730 --> 00:20:49.740 align:start position:0%
research is doing it with those who are
 

00:20:49.740 --> 00:20:52.040 align:start position:0%
research is doing it with those who are
easiest<00:20:50.220><c> to</c><00:20:50.430><c> access</c><00:20:51.030><c> the</c><00:20:51.330><c> people</c><00:20:51.660><c> who</c><00:20:51.810><c> love</c><00:20:52.020><c> us</c>

00:20:52.040 --> 00:20:52.050 align:start position:0%
easiest to access the people who love us
 

00:20:52.050 --> 00:20:54.140 align:start position:0%
easiest to access the people who love us
they're<00:20:52.920><c> great</c><00:20:53.190><c> they're</c><00:20:53.610><c> like</c><00:20:53.880><c> our</c>

00:20:54.140 --> 00:20:54.150 align:start position:0%
they're great they're like our
 

00:20:54.150 --> 00:20:55.790 align:start position:0%
they're great they're like our
cheerleaders<00:20:54.840><c> they</c><00:20:55.020><c> want</c><00:20:55.200><c> us</c><00:20:55.320><c> to</c><00:20:55.410><c> do</c><00:20:55.560><c> really</c>

00:20:55.790 --> 00:20:55.800 align:start position:0%
cheerleaders they want us to do really
 

00:20:55.800 --> 00:20:57.800 align:start position:0%
cheerleaders they want us to do really
really<00:20:55.980><c> well</c><00:20:56.130><c> alright</c><00:20:56.640><c> the</c><00:20:57.330><c> problem</c><00:20:57.690><c> with</c>

00:20:57.800 --> 00:20:57.810 align:start position:0%
really well alright the problem with
 

00:20:57.810 --> 00:21:00.350 align:start position:0%
really well alright the problem with
this<00:20:57.960><c> is</c><00:20:58.290><c> that</c><00:20:58.800><c> they're</c><00:20:59.460><c> probably</c><00:20:59.670><c> too</c><00:21:00.060><c> close</c>

00:21:00.350 --> 00:21:00.360 align:start position:0%
this is that they're probably too close
 

00:21:00.360 --> 00:21:03.260 align:start position:0%
this is that they're probably too close
to<00:21:00.960><c> the</c><00:21:01.050><c> products</c><00:21:01.590><c> they</c><00:21:02.160><c> may</c><00:21:02.550><c> speak</c><00:21:02.850><c> the</c><00:21:03.120><c> same</c>

00:21:03.260 --> 00:21:03.270 align:start position:0%
to the products they may speak the same
 

00:21:03.270 --> 00:21:06.200 align:start position:0%
to the products they may speak the same
language<00:21:03.750><c> as</c><00:21:04.140><c> us</c><00:21:04.380><c> in</c><00:21:04.770><c> terms</c><00:21:05.280><c> of</c><00:21:05.580><c> the</c>

00:21:06.200 --> 00:21:06.210 align:start position:0%
language as us in terms of the
 

00:21:06.210 --> 00:21:08.510 align:start position:0%
language as us in terms of the
terminology<00:21:07.140><c> that</c><00:21:07.170><c> we</c><00:21:07.380><c> use</c><00:21:07.410><c> for</c><00:21:07.740><c> things</c><00:21:07.950><c> they</c>

00:21:08.510 --> 00:21:08.520 align:start position:0%
terminology that we use for things they
 

00:21:08.520 --> 00:21:10.370 align:start position:0%
terminology that we use for things they
probably<00:21:08.670><c> have</c><00:21:09.000><c> an</c><00:21:09.120><c> idea</c><00:21:09.210><c> of</c><00:21:09.630><c> who</c><00:21:09.750><c> you</c><00:21:09.810><c> are</c><00:21:09.900><c> and</c>

00:21:10.370 --> 00:21:10.380 align:start position:0%
probably have an idea of who you are and
 

00:21:10.380 --> 00:21:12.170 align:start position:0%
probably have an idea of who you are and
they<00:21:10.530><c> want</c><00:21:10.770><c> you</c><00:21:10.920><c> to</c><00:21:11.040><c> do</c><00:21:11.190><c> well</c><00:21:11.430><c> so</c><00:21:12.060><c> they're</c>

00:21:12.170 --> 00:21:12.180 align:start position:0%
they want you to do well so they're
 

00:21:12.180 --> 00:21:13.460 align:start position:0%
they want you to do well so they're
probably<00:21:12.390><c> not</c><00:21:12.570><c> going</c><00:21:12.690><c> to</c><00:21:12.750><c> be</c><00:21:12.870><c> very</c><00:21:13.050><c> honest</c>

00:21:13.460 --> 00:21:13.470 align:start position:0%
probably not going to be very honest
 

00:21:13.470 --> 00:21:16.670 align:start position:0%
probably not going to be very honest
about<00:21:13.680><c> it's</c><00:21:14.100><c> okay</c><00:21:14.370><c> and</c><00:21:14.670><c> and</c><00:21:14.970><c> and</c><00:21:15.510><c> but</c><00:21:15.930><c> there</c><00:21:16.530><c> is</c>

00:21:16.670 --> 00:21:16.680 align:start position:0%
about it's okay and and and but there is
 

00:21:16.680 --> 00:21:18.470 align:start position:0%
about it's okay and and and but there is
a<00:21:16.710><c> there</c><00:21:17.220><c> is</c><00:21:17.250><c> a</c><00:21:17.370><c> use</c><00:21:17.610><c> case</c><00:21:17.820><c> for</c><00:21:17.880><c> doing</c><00:21:18.330><c> this</c>

00:21:18.470 --> 00:21:18.480 align:start position:0%
a there is a use case for doing this
 

00:21:18.480 --> 00:21:20.420 align:start position:0%
a there is a use case for doing this
practice<00:21:19.080><c> your</c><00:21:19.650><c> interview</c><00:21:20.040><c> with</c><00:21:20.220><c> them</c>

00:21:20.420 --> 00:21:20.430 align:start position:0%
practice your interview with them
 

00:21:20.430 --> 00:21:21.800 align:start position:0%
practice your interview with them
they're<00:21:20.940><c> great</c><00:21:21.150><c> people</c><00:21:21.300><c> to</c><00:21:21.660><c> practice</c>

00:21:21.800 --> 00:21:21.810 align:start position:0%
they're great people to practice
 

00:21:21.810 --> 00:21:24.470 align:start position:0%
they're great people to practice
questions<00:21:22.500><c> with</c><00:21:22.710><c> so</c><00:21:23.250><c> don't</c><00:21:23.910><c> feel</c><00:21:24.090><c> scared</c><00:21:24.420><c> to</c>

00:21:24.470 --> 00:21:24.480 align:start position:0%
questions with so don't feel scared to
 

00:21:24.480 --> 00:21:26.810 align:start position:0%
questions with so don't feel scared to
do<00:21:24.720><c> it</c><00:21:24.750><c> it's</c><00:21:25.050><c> just</c><00:21:25.230><c> these</c><00:21:25.890><c> aren't</c><00:21:26.190><c> your</c><00:21:26.400><c> users</c>

00:21:26.810 --> 00:21:26.820 align:start position:0%
do it it's just these aren't your users
 

00:21:26.820 --> 00:21:28.730 align:start position:0%
do it it's just these aren't your users
ok<00:21:27.270><c> these</c><00:21:27.480><c> this</c><00:21:27.780><c> is</c><00:21:27.930><c> just</c><00:21:28.110><c> other</c><00:21:28.320><c> people's</c>

00:21:28.730 --> 00:21:28.740 align:start position:0%
ok these this is just other people's
 

00:21:28.740 --> 00:21:36.770 align:start position:0%
ok these this is just other people's
opinions<00:21:29.250><c> as</c><00:21:29.730><c> well</c><00:21:33.770><c> so</c><00:21:35.240><c> so</c><00:21:36.240><c> yes</c><00:21:36.420><c> I'm</c><00:21:36.600><c> going</c><00:21:36.660><c> to</c>

00:21:36.770 --> 00:21:36.780 align:start position:0%
opinions as well so so yes I'm going to
 

00:21:36.780 --> 00:21:38.510 align:start position:0%
opinions as well so so yes I'm going to
hang<00:21:36.960><c> status</c><00:21:37.440><c> to</c><00:21:37.590><c> talk</c><00:21:37.890><c> about</c><00:21:37.980><c> them</c>

00:21:38.510 --> 00:21:38.520 align:start position:0%
hang status to talk about them
 

00:21:38.520 --> 00:21:43.010 align:start position:0%
hang status to talk about them
brain<00:21:38.910><c> hacking</c><00:21:40.730><c> yes</c><00:21:41.730><c> so</c><00:21:42.000><c> what</c><00:21:42.390><c> we</c><00:21:42.600><c> were</c>

00:21:43.010 --> 00:21:43.020 align:start position:0%
brain hacking yes so what we were
 

00:21:43.020 --> 00:21:45.169 align:start position:0%
brain hacking yes so what we were
that<00:21:43.380><c> you</c><00:21:43.530><c> know</c>

00:21:45.169 --> 00:21:45.179 align:start position:0%
that you know
 

00:21:45.179 --> 00:21:47.690 align:start position:0%
that you know
brain<00:21:45.450><c> hacking</c><00:21:45.960><c> we</c><00:21:46.650><c> really</c><00:21:46.980><c> get</c><00:21:47.370><c> to</c><00:21:47.549><c> learn</c>

00:21:47.690 --> 00:21:47.700 align:start position:0%
brain hacking we really get to learn
 

00:21:47.700 --> 00:21:51.159 align:start position:0%
brain hacking we really get to learn
down<00:21:47.970><c> our</c><00:21:48.870><c> greatest</c><00:21:49.790><c> vulnerabilities</c><00:21:50.790><c> and</c>

00:21:51.159 --> 00:21:51.169 align:start position:0%
down our greatest vulnerabilities and
 

00:21:51.169 --> 00:21:54.409 align:start position:0%
down our greatest vulnerabilities and
how<00:21:52.169><c> to</c><00:21:52.230><c> turn</c><00:21:52.620><c> them</c><00:21:52.890><c> into</c><00:21:53.150><c> opportunities</c><00:21:54.150><c> and</c>

00:21:54.409 --> 00:21:54.419 align:start position:0%
how to turn them into opportunities and
 

00:21:54.419 --> 00:21:59.330 align:start position:0%
how to turn them into opportunities and
into<00:21:55.080><c> to</c><00:21:55.860><c> put</c><00:21:56.370><c> them</c><00:21:56.520><c> on</c><00:21:57.000><c> to</c><00:21:57.240><c> our</c><00:21:57.419><c> advantage</c><00:21:58.340><c> so</c>

00:21:59.330 --> 00:21:59.340 align:start position:0%
into to put them on to our advantage so
 

00:21:59.340 --> 00:22:03.169 align:start position:0%
into to put them on to our advantage so
I<00:22:00.440><c> will</c><00:22:01.440><c> run</c><00:22:01.860><c> you</c><00:22:01.919><c> through</c><00:22:02.070><c> some</c><00:22:02.340><c> cognitive</c>

00:22:03.169 --> 00:22:03.179 align:start position:0%
I will run you through some cognitive
 

00:22:03.179 --> 00:22:05.840 align:start position:0%
I will run you through some cognitive
biases<00:22:03.809><c> and</c><00:22:04.140><c> feel</c><00:22:04.650><c> free</c><00:22:04.890><c> to</c><00:22:04.919><c> raise</c><00:22:05.309><c> your</c><00:22:05.520><c> hand</c>

00:22:05.840 --> 00:22:05.850 align:start position:0%
biases and feel free to raise your hand
 

00:22:05.850 --> 00:22:08.480 align:start position:0%
biases and feel free to raise your hand
if<00:22:06.480><c> you</c><00:22:06.750><c> spot</c><00:22:07.260><c> them</c><00:22:07.530><c> and</c><00:22:07.919><c> you</c><00:22:08.250><c> have</c>

00:22:08.480 --> 00:22:08.490 align:start position:0%
if you spot them and you have
 

00:22:08.490 --> 00:22:14.990 align:start position:0%
if you spot them and you have
experienced<00:22:09.120><c> them</c><00:22:12.470><c> so</c><00:22:13.470><c> what</c><00:22:14.160><c> are</c><00:22:14.370><c> cognitive</c>

00:22:14.990 --> 00:22:15.000 align:start position:0%
experienced them so what are cognitive
 

00:22:15.000 --> 00:22:17.450 align:start position:0%
experienced them so what are cognitive
biases<00:22:15.570><c> they</c><00:22:15.929><c> are</c><00:22:16.049><c> mental</c><00:22:16.559><c> shortcuts</c><00:22:17.220><c> our</c>

00:22:17.450 --> 00:22:17.460 align:start position:0%
biases they are mental shortcuts our
 

00:22:17.460 --> 00:22:20.299 align:start position:0%
biases they are mental shortcuts our
brain<00:22:17.910><c> thing</c><00:22:18.240><c> this</c><00:22:18.990><c> means</c><00:22:19.290><c> that</c><00:22:19.890><c> they</c><00:22:20.280><c> are</c>

00:22:20.299 --> 00:22:20.309 align:start position:0%
brain thing this means that they are
 

00:22:20.309 --> 00:22:22.610 align:start position:0%
brain thing this means that they are
unconditioned<00:22:21.299><c> and</c><00:22:21.510><c> we</c><00:22:21.780><c> can't</c><00:22:22.049><c> avoid</c><00:22:22.380><c> them</c>

00:22:22.610 --> 00:22:22.620 align:start position:0%
unconditioned and we can't avoid them
 

00:22:22.620 --> 00:22:25.310 align:start position:0%
unconditioned and we can't avoid them
but<00:22:23.010><c> what</c><00:22:23.250><c> we</c><00:22:23.429><c> can</c><00:22:23.669><c> do</c><00:22:23.910><c> is</c><00:22:24.240><c> learn</c><00:22:24.540><c> how</c><00:22:24.600><c> to</c><00:22:24.870><c> spot</c>

00:22:25.310 --> 00:22:25.320 align:start position:0%
but what we can do is learn how to spot
 

00:22:25.320 --> 00:22:28.100 align:start position:0%
but what we can do is learn how to spot
them<00:22:25.590><c> by</c><00:22:26.340><c> knowing</c><00:22:27.000><c> more</c><00:22:27.299><c> about</c><00:22:27.360><c> this</c><00:22:27.809><c> matter</c>

00:22:28.100 --> 00:22:28.110 align:start position:0%
them by knowing more about this matter
 

00:22:28.110 --> 00:22:33.409 align:start position:0%
them by knowing more about this matter
and<00:22:28.549><c> because</c><00:22:29.660><c> cognitive</c><00:22:30.660><c> bias</c><00:22:30.929><c> is</c><00:22:32.270><c> loving</c><00:22:33.270><c> us</c>

00:22:33.409 --> 00:22:33.419 align:start position:0%
and because cognitive bias is loving us
 

00:22:33.419 --> 00:22:38.360 align:start position:0%
and because cognitive bias is loving us
all<00:22:34.610><c> also</c><00:22:35.610><c> researchers</c><00:22:36.480><c> are</c><00:22:36.890><c> there</c><00:22:37.890><c> winking</c>

00:22:38.360 --> 00:22:38.370 align:start position:0%
all also researchers are there winking
 

00:22:38.370 --> 00:22:41.510 align:start position:0%
all also researchers are there winking
so<00:22:38.929><c> why</c><00:22:39.929><c> it's</c><00:22:40.110><c> so</c><00:22:40.380><c> important</c><00:22:41.010><c> to</c><00:22:41.070><c> know</c><00:22:41.370><c> about</c>

00:22:41.510 --> 00:22:41.520 align:start position:0%
so why it's so important to know about
 

00:22:41.520 --> 00:22:45.500 align:start position:0%
so why it's so important to know about
them<00:22:41.970><c> is</c><00:22:42.299><c> because</c><00:22:43.020><c> as</c><00:22:43.350><c> researchers</c><00:22:44.130><c> we</c><00:22:44.510><c> we</c>

00:22:45.500 --> 00:22:45.510 align:start position:0%
them is because as researchers we we
 

00:22:45.510 --> 00:22:50.960 align:start position:0%
them is because as researchers we we
might<00:22:45.750><c> spoil</c><00:22:46.200><c> our</c><00:22:46.400><c> our</c><00:22:47.400><c> world</c><00:22:47.820><c> so</c><00:22:49.040><c> let's</c><00:22:50.040><c> let</c>

00:22:50.960 --> 00:22:50.970 align:start position:0%
might spoil our our world so let's let
 

00:22:50.970 --> 00:22:53.590 align:start position:0%
might spoil our our world so let's let
me<00:22:51.150><c> give</c><00:22:51.299><c> you</c><00:22:51.419><c> an</c><00:22:51.540><c> example</c><00:22:51.660><c> you</c><00:22:52.350><c> are</c><00:22:53.250><c> doing</c>

00:22:53.590 --> 00:22:53.600 align:start position:0%
me give you an example you are doing
 

00:22:53.600 --> 00:22:56.990 align:start position:0%
me give you an example you are doing
research<00:22:54.600><c> you</c><00:22:55.169><c> have</c><00:22:55.230><c> some</c><00:22:55.710><c> assumptions</c><00:22:56.400><c> you</c>

00:22:56.990 --> 00:22:57.000 align:start position:0%
research you have some assumptions you
 

00:22:57.000 --> 00:23:02.030 align:start position:0%
research you have some assumptions you
are<00:22:57.120><c> superb</c><00:22:59.150><c> like</c><00:23:00.150><c> you</c><00:23:00.720><c> you're</c><00:23:01.110><c> super</c><00:23:01.860><c> super</c>

00:23:02.030 --> 00:23:02.040 align:start position:0%
are superb like you you're super super
 

00:23:02.040 --> 00:23:05.360 align:start position:0%
are superb like you you're super super
thinking<00:23:02.970><c> that</c><00:23:03.150><c> that</c><00:23:03.919><c> assumption</c><00:23:04.919><c> and</c>

00:23:05.360 --> 00:23:05.370 align:start position:0%
thinking that that assumption and
 

00:23:05.370 --> 00:23:07.580 align:start position:0%
thinking that that assumption and
because<00:23:06.360><c> you</c><00:23:06.540><c> want</c><00:23:06.660><c> to</c><00:23:06.809><c> really</c><00:23:07.230><c> prove</c><00:23:07.530><c> that</c>

00:23:07.580 --> 00:23:07.590 align:start position:0%
because you want to really prove that
 

00:23:07.590 --> 00:23:13.510 align:start position:0%
because you want to really prove that
you<00:23:08.340><c> are</c><00:23:08.669><c> formulating</c><00:23:09.600><c> your</c><00:23:09.630><c> questions</c><00:23:10.940><c> like</c>

00:23:13.510 --> 00:23:13.520 align:start position:0%
you are formulating your questions like
 

00:23:13.520 --> 00:23:17.539 align:start position:0%
you are formulating your questions like
you<00:23:14.520><c> know</c><00:23:15.290><c> just</c><00:23:16.290><c> a</c><00:23:16.470><c> program</c><00:23:17.070><c> so</c><00:23:17.309><c> you</c><00:23:17.429><c> are</c>

00:23:17.539 --> 00:23:17.549 align:start position:0%
you know just a program so you are
 

00:23:17.549 --> 00:23:20.930 align:start position:0%
you know just a program so you are
influencing<00:23:18.330><c> and</c><00:23:18.660><c> biasing</c><00:23:19.410><c> your</c><00:23:19.740><c> user</c><00:23:20.190><c> by</c>

00:23:20.930 --> 00:23:20.940 align:start position:0%
influencing and biasing your user by
 

00:23:20.940 --> 00:23:21.890 align:start position:0%
influencing and biasing your user by
articulating

00:23:21.890 --> 00:23:21.900 align:start position:0%
articulating
 

00:23:21.900 --> 00:23:27.110 align:start position:0%
articulating
not<00:23:22.590><c> very</c><00:23:22.860><c> well</c><00:23:23.220><c> the</c><00:23:23.400><c> questions</c><00:23:23.870><c> so</c><00:23:25.880><c> but</c><00:23:26.880><c> not</c>

00:23:27.110 --> 00:23:27.120 align:start position:0%
not very well the questions so but not
 

00:23:27.120 --> 00:23:29.060 align:start position:0%
not very well the questions so but not
only<00:23:27.300><c> researchers</c><00:23:28.080><c> are</c><00:23:28.350><c> the</c><00:23:28.559><c> only</c><00:23:28.770><c> ones</c>

00:23:29.060 --> 00:23:29.070 align:start position:0%
only researchers are the only ones
 

00:23:29.070 --> 00:23:32.780 align:start position:0%
only researchers are the only ones
affected<00:23:29.250><c> by</c><00:23:29.910><c> biases</c><00:23:31.010><c> users</c><00:23:32.010><c> are</c><00:23:32.250><c> humans</c><00:23:32.700><c> too</c>

00:23:32.780 --> 00:23:32.790 align:start position:0%
affected by biases users are humans too
 

00:23:32.790 --> 00:23:36.080 align:start position:0%
affected by biases users are humans too
so<00:23:33.360><c> there</c><00:23:34.350><c> you</c><00:23:35.070><c> have</c><00:23:35.100><c> to</c><00:23:35.460><c> bear</c><00:23:35.700><c> that</c><00:23:35.730><c> in</c><00:23:36.059><c> mind</c>

00:23:36.080 --> 00:23:36.090 align:start position:0%
so there you have to bear that in mind
 

00:23:36.090 --> 00:23:39.080 align:start position:0%
so there you have to bear that in mind
and<00:23:36.600><c> when</c><00:23:37.050><c> you</c><00:23:37.230><c> do</c><00:23:37.440><c> user</c><00:23:37.680><c> interviews</c><00:23:38.340><c> don't</c>

00:23:39.080 --> 00:23:39.090 align:start position:0%
and when you do user interviews don't
 

00:23:39.090 --> 00:23:41.840 align:start position:0%
and when you do user interviews don't
take<00:23:39.390><c> their</c><00:23:39.630><c> words</c><00:23:39.960><c> like</c><00:23:40.710><c> for</c><00:23:41.010><c> granted</c><00:23:41.550><c> just</c>

00:23:41.840 --> 00:23:41.850 align:start position:0%
take their words like for granted just
 

00:23:41.850 --> 00:23:47.299 align:start position:0%
take their words like for granted just
try<00:23:42.180><c> to</c><00:23:42.240><c> attend</c><00:23:42.900><c> tonight</c><00:23:45.290><c> so</c><00:23:46.290><c> we'll</c><00:23:46.950><c> start</c>

00:23:47.299 --> 00:23:47.309 align:start position:0%
try to attend tonight so we'll start
 

00:23:47.309 --> 00:23:50.660 align:start position:0%
try to attend tonight so we'll start
with<00:23:47.580><c> the</c><00:23:48.360><c> response</c><00:23:48.809><c> bias</c><00:23:49.100><c> and</c><00:23:50.100><c> I'm</c><00:23:50.400><c> quite</c>

00:23:50.660 --> 00:23:50.670 align:start position:0%
with the response bias and I'm quite
 

00:23:50.670 --> 00:23:53.180 align:start position:0%
with the response bias and I'm quite
curious<00:23:50.970><c> how</c><00:23:51.600><c> many</c><00:23:51.660><c> of</c><00:23:51.960><c> you</c><00:23:52.170><c> have</c><00:23:52.440><c> experienced</c>

00:23:53.180 --> 00:23:53.190 align:start position:0%
curious how many of you have experienced
 

00:23:53.190 --> 00:23:58.730 align:start position:0%
curious how many of you have experienced
it<00:23:53.370><c> I</c><00:23:54.360><c> handed</c><00:23:55.140><c> myself</c><00:23:55.620><c> many</c><00:23:56.100><c> times</c><00:23:57.740><c> the</c>

00:23:58.730 --> 00:23:58.740 align:start position:0%
it I handed myself many times the
 

00:23:58.740 --> 00:24:04.490 align:start position:0%
it I handed myself many times the
response<00:23:59.010><c> wise</c><00:23:59.460><c> is</c>

00:24:04.490 --> 00:24:04.500 align:start position:0%
 
 

00:24:04.500 --> 00:24:06.980 align:start position:0%
 
it's<00:24:05.039><c> caused</c><00:24:05.340><c> by</c><00:24:05.370><c> the</c><00:24:05.580><c> way</c><00:24:05.850><c> we</c><00:24:06.030><c> collect</c><00:24:06.240><c> data</c>

00:24:06.980 --> 00:24:06.990 align:start position:0%
it's caused by the way we collect data
 

00:24:06.990 --> 00:24:09.380 align:start position:0%
it's caused by the way we collect data
this<00:24:07.650><c> means</c><00:24:07.890><c> that</c><00:24:08.070><c> you</c><00:24:08.309><c> can</c><00:24:08.490><c> bias</c><00:24:08.730><c> your</c><00:24:09.030><c> entire</c>

00:24:09.380 --> 00:24:09.390 align:start position:0%
this means that you can bias your entire
 

00:24:09.390 --> 00:24:11.570 align:start position:0%
this means that you can bias your entire
research<00:24:09.870><c> by</c><00:24:10.230><c> the</c><00:24:10.289><c> way</c><00:24:10.559><c> you</c><00:24:10.620><c> articulate</c><00:24:11.429><c> the</c>

00:24:11.570 --> 00:24:11.580 align:start position:0%
research by the way you articulate the
 

00:24:11.580 --> 00:24:14.149 align:start position:0%
research by the way you articulate the
questions<00:24:12.090><c> sometimes</c><00:24:12.900><c> this</c><00:24:13.409><c> happens</c><00:24:13.740><c> when</c>

00:24:14.149 --> 00:24:14.159 align:start position:0%
questions sometimes this happens when
 

00:24:14.159 --> 00:24:16.460 align:start position:0%
questions sometimes this happens when
the<00:24:14.520><c> development</c><00:24:15.150><c> team</c><00:24:15.600><c> conducts</c><00:24:16.260><c> the</c>

00:24:16.460 --> 00:24:16.470 align:start position:0%
the development team conducts the
 

00:24:16.470 --> 00:24:19.520 align:start position:0%
the development team conducts the
research<00:24:16.909><c> it's</c><00:24:17.909><c> very</c><00:24:18.000><c> hard</c><00:24:18.539><c> to</c><00:24:18.630><c> step</c><00:24:18.960><c> away</c><00:24:19.110><c> the</c>

00:24:19.520 --> 00:24:19.530 align:start position:0%
research it's very hard to step away the
 

00:24:19.530 --> 00:24:20.450 align:start position:0%
research it's very hard to step away the
objective

00:24:20.450 --> 00:24:20.460 align:start position:0%
objective
 

00:24:20.460 --> 00:24:22.850 align:start position:0%
objective
especially<00:24:21.150><c> the</c><00:24:21.600><c> responses</c><00:24:22.200><c> you</c><00:24:22.230><c> are</c><00:24:22.440><c> getting</c>

00:24:22.850 --> 00:24:22.860 align:start position:0%
especially the responses you are getting
 

00:24:22.860 --> 00:24:25.480 align:start position:0%
especially the responses you are getting
are<00:24:23.039><c> not</c><00:24:23.580><c> what</c><00:24:23.789><c> you</c><00:24:23.820><c> want</c><00:24:24.150><c> to</c><00:24:24.299><c> hear</c>

00:24:25.480 --> 00:24:25.490 align:start position:0%
are not what you want to hear
 

00:24:25.490 --> 00:24:28.399 align:start position:0%
are not what you want to hear
have<00:24:26.490><c> you</c><00:24:26.610><c> experienced</c><00:24:27.179><c> experienced</c><00:24:27.929><c> it</c><00:24:28.049><c> have</c>

00:24:28.399 --> 00:24:28.409 align:start position:0%
have you experienced experienced it have
 

00:24:28.409 --> 00:24:31.310 align:start position:0%
have you experienced experienced it have
you<00:24:28.559><c> went</c><00:24:28.740><c> through</c><00:24:29.010><c> that</c><00:24:29.539><c> domain</c><00:24:30.600><c> put</c><00:24:31.140><c> your</c>

00:24:31.310 --> 00:24:31.320 align:start position:0%
you went through that domain put your
 

00:24:31.320 --> 00:24:34.789 align:start position:0%
you went through that domain put your
hands<00:24:31.590><c> up</c><00:24:31.850><c> okay</c><00:24:32.850><c> a</c><00:24:33.390><c> very</c><00:24:33.780><c> severe</c><00:24:34.049><c> drought</c><00:24:34.590><c> I</c>

00:24:34.789 --> 00:24:34.799 align:start position:0%
hands up okay a very severe drought I
 

00:24:34.799 --> 00:24:35.200 align:start position:0%
hands up okay a very severe drought I
love<00:24:35.039><c> it</c>

00:24:35.200 --> 00:24:35.210 align:start position:0%
love it
 

00:24:35.210 --> 00:24:38.649 align:start position:0%
love it
[Music]

00:24:38.649 --> 00:24:38.659 align:start position:0%
 
 

00:24:38.659 --> 00:24:42.049 align:start position:0%
 
like<00:24:39.659><c> everyone</c><00:24:40.409><c> who</c><00:24:40.620><c> works</c><00:24:40.950><c> on</c><00:24:41.309><c> the</c><00:24:41.490><c> product</c>

00:24:42.049 --> 00:24:42.059 align:start position:0%
like everyone who works on the product
 

00:24:42.059 --> 00:24:45.039 align:start position:0%
like everyone who works on the product
this<00:24:42.299><c> is</c><00:24:42.360><c> the</c><00:24:42.600><c> development</c><00:24:43.080><c> Ian</c><00:24:43.409><c> I'm</c><00:24:43.710><c> not</c>

00:24:45.039 --> 00:24:45.049 align:start position:0%
this is the development Ian I'm not
 

00:24:45.049 --> 00:24:54.169 align:start position:0%
this is the development Ian I'm not
showing<00:24:51.230><c> okay</c><00:24:52.230><c> so</c><00:24:52.289><c> get</c><00:24:53.039><c> into</c><00:24:53.220><c> our</c><00:24:53.549><c> next</c><00:24:53.909><c> bad</c>

00:24:54.169 --> 00:24:54.179 align:start position:0%
showing okay so get into our next bad
 

00:24:54.179 --> 00:25:04.379 align:start position:0%
showing okay so get into our next bad
boy

00:25:04.379 --> 00:25:04.389 align:start position:0%
 
 

00:25:04.389 --> 00:25:06.690 align:start position:0%
 
this<00:25:04.899><c> is</c><00:25:05.049><c> the</c><00:25:05.169><c> desire</c><00:25:05.529><c> for</c><00:25:05.559><c> harmony</c><00:25:06.129><c> in</c><00:25:06.609><c> a</c>

00:25:06.690 --> 00:25:06.700 align:start position:0%
this is the desire for harmony in a
 

00:25:06.700 --> 00:25:08.779 align:start position:0%
this is the desire for harmony in a
group<00:25:06.940><c> which</c><00:25:07.209><c> results</c><00:25:07.899><c> in</c><00:25:08.049><c> a</c><00:25:08.080><c> dysfunctional</c>

00:25:08.779 --> 00:25:08.789 align:start position:0%
group which results in a dysfunctional
 

00:25:08.789 --> 00:25:11.310 align:start position:0%
group which results in a dysfunctional
decision-making<00:25:09.789><c> we</c><00:25:10.749><c> want</c><00:25:10.959><c> to</c><00:25:11.109><c> minimize</c>

00:25:11.310 --> 00:25:11.320 align:start position:0%
decision-making we want to minimize
 

00:25:11.320 --> 00:25:14.039 align:start position:0%
decision-making we want to minimize
conflict<00:25:12.159><c> and</c><00:25:12.399><c> reach</c><00:25:12.609><c> consensus</c><00:25:13.330><c> so</c><00:25:13.570><c> we</c><00:25:13.749><c> might</c>

00:25:14.039 --> 00:25:14.049 align:start position:0%
conflict and reach consensus so we might
 

00:25:14.049 --> 00:25:16.859 align:start position:0%
conflict and reach consensus so we might
suppress<00:25:14.739><c> opposing</c><00:25:15.519><c> viewpoints</c><00:25:16.179><c> and</c><00:25:16.299><c> isolate</c>

00:25:16.859 --> 00:25:16.869 align:start position:0%
suppress opposing viewpoints and isolate
 

00:25:16.869 --> 00:25:19.889 align:start position:0%
suppress opposing viewpoints and isolate
our<00:25:17.109><c> team</c><00:25:17.440><c> from</c><00:25:17.589><c> outside</c><00:25:18.129><c> influences</c><00:25:18.599><c> so</c><00:25:19.599><c> we</c>

00:25:19.889 --> 00:25:19.899 align:start position:0%
our team from outside influences so we
 

00:25:19.899 --> 00:25:22.469 align:start position:0%
our team from outside influences so we
love<00:25:20.049><c> our</c><00:25:20.259><c> product</c><00:25:20.799><c> so</c><00:25:21.009><c> much</c><00:25:21.279><c> we</c><00:25:22.089><c> don't</c><00:25:22.359><c> want</c>

00:25:22.469 --> 00:25:22.479 align:start position:0%
love our product so much we don't want
 

00:25:22.479 --> 00:25:26.509 align:start position:0%
love our product so much we don't want
to<00:25:22.779><c> hear</c><00:25:22.989><c> anything</c><00:25:23.409><c> like</c><00:25:24.249><c> outside</c>

00:25:26.509 --> 00:25:26.519 align:start position:0%
to hear anything like outside
 

00:25:26.519 --> 00:25:29.839 align:start position:0%
to hear anything like outside
confirmation<00:25:27.519><c> bias</c>

00:25:29.839 --> 00:25:29.849 align:start position:0%
 
 

00:25:29.849 --> 00:25:32.989 align:start position:0%
 
this<00:25:30.849><c> is</c><00:25:30.999><c> the</c><00:25:31.149><c> tendency</c><00:25:31.570><c> to</c><00:25:32.109><c> search</c><00:25:32.379><c> further</c>

00:25:32.989 --> 00:25:32.999 align:start position:0%
this is the tendency to search further
 

00:25:32.999 --> 00:25:35.810 align:start position:0%
this is the tendency to search further
interpret<00:25:33.999><c> focus</c><00:25:34.629><c> and</c><00:25:34.899><c> remember</c><00:25:35.049><c> information</c>

00:25:35.810 --> 00:25:35.820 align:start position:0%
interpret focus and remember information
 

00:25:35.820 --> 00:25:40.440 align:start position:0%
interpret focus and remember information
in<00:25:36.820><c> the</c><00:25:37.059><c> way</c><00:25:37.179><c> that</c><00:25:37.479><c> confirms</c><00:25:38.019><c> our</c><00:25:38.229><c> beliefs</c><00:25:39.450><c> so</c>

00:25:40.440 --> 00:25:40.450 align:start position:0%
in the way that confirms our beliefs so
 

00:25:40.450 --> 00:25:44.060 align:start position:0%
in the way that confirms our beliefs so
this<00:25:41.139><c> happens</c><00:25:41.619><c> when</c><00:25:41.799><c> you</c><00:25:41.919><c> do</c><00:25:42.070><c> user</c><00:25:42.339><c> research</c><00:25:42.629><c> I</c>

00:25:44.060 --> 00:25:44.070 align:start position:0%
this happens when you do user research I
 

00:25:44.070 --> 00:25:46.769 align:start position:0%
this happens when you do user research I
don't<00:25:45.070><c> know</c><00:25:45.159><c> you</c><00:25:45.429><c> only</c><00:25:45.700><c> hear</c><00:25:45.999><c> the</c><00:25:46.209><c> answers</c><00:25:46.599><c> you</c>

00:25:46.769 --> 00:25:46.779 align:start position:0%
don't know you only hear the answers you
 

00:25:46.779 --> 00:25:50.699 align:start position:0%
don't know you only hear the answers you
want<00:25:46.809><c> to</c><00:25:47.109><c> hear</c><00:25:47.349><c> so</c><00:25:47.950><c> even</c><00:25:48.579><c> though</c><00:25:49.229><c> 95%</c><00:25:50.229><c> of</c><00:25:50.499><c> the</c>

00:25:50.699 --> 00:25:50.709 align:start position:0%
want to hear so even though 95% of the
 

00:25:50.709 --> 00:25:53.219 align:start position:0%
want to hear so even though 95% of the
users<00:25:51.099><c> that</c><00:25:51.219><c> use</c><00:25:51.579><c> something</c><00:25:51.940><c> else</c><00:25:52.089><c> you</c><00:25:53.019><c> only</c>

00:25:53.219 --> 00:25:53.229 align:start position:0%
users that use something else you only
 

00:25:53.229 --> 00:25:55.769 align:start position:0%
users that use something else you only
want<00:25:53.589><c> to</c><00:25:53.649><c> hear</c><00:25:53.889><c> the</c><00:25:54.039><c> 5</c><00:25:54.249><c> percent</c><00:25:54.519><c> so</c><00:25:55.119><c> you</c><00:25:55.509><c> get</c>

00:25:55.769 --> 00:25:55.779 align:start position:0%
want to hear the 5 percent so you get
 

00:25:55.779 --> 00:25:59.729 align:start position:0%
want to hear the 5 percent so you get
some<00:25:57.089><c> supervised</c><00:25:58.089><c> information</c><00:25:59.019><c> that</c><00:25:59.320><c> that</c>

00:25:59.729 --> 00:25:59.739 align:start position:0%
some supervised information that that
 

00:25:59.739 --> 00:26:03.180 align:start position:0%
some supervised information that that
happens<00:26:00.190><c> the</c><00:26:00.869><c> million</c><00:26:01.899><c> Alessio</c><00:26:02.529><c> and</c><00:26:02.859><c> we</c><00:26:03.009><c> were</c>

00:26:03.180 --> 00:26:03.190 align:start position:0%
happens the million Alessio and we were
 

00:26:03.190 --> 00:26:06.779 align:start position:0%
happens the million Alessio and we were
working<00:26:03.459><c> on</c><00:26:03.789><c> our</c><00:26:04.440><c> blockchain</c><00:26:05.440><c> Explorer</c><00:26:05.919><c> we</c>

00:26:06.779 --> 00:26:06.789 align:start position:0%
working on our blockchain Explorer we
 

00:26:06.789 --> 00:26:09.659 align:start position:0%
working on our blockchain Explorer we
are<00:26:06.940><c> so</c><00:26:07.299><c> convinced</c><00:26:08.109><c> that</c><00:26:08.200><c> our</c><00:26:08.529><c> core</c><00:26:09.099><c> users</c>

00:26:09.659 --> 00:26:09.669 align:start position:0%
are so convinced that our core users
 

00:26:09.669 --> 00:26:14.819 align:start position:0%
are so convinced that our core users
were<00:26:09.969><c> just</c><00:26:10.919><c> power</c><00:26:11.919><c> users</c><00:26:12.459><c> so</c><00:26:13.179><c> we</c><00:26:13.479><c> only</c><00:26:14.320><c> wanted</c>

00:26:14.819 --> 00:26:14.829 align:start position:0%
were just power users so we only wanted
 

00:26:14.829 --> 00:26:19.459 align:start position:0%
were just power users so we only wanted
to<00:26:15.279><c> hear</c><00:26:15.519><c> that</c><00:26:16.919><c> curse</c><00:26:17.919><c> of</c><00:26:18.129><c> knowledge</c><00:26:18.159><c> effect</c>

00:26:19.459 --> 00:26:19.469 align:start position:0%
to hear that curse of knowledge effect
 

00:26:19.469 --> 00:26:22.589 align:start position:0%
to hear that curse of knowledge effect
when<00:26:20.469><c> better</c><00:26:20.859><c> informed</c><00:26:21.579><c> people</c><00:26:21.820><c> find</c><00:26:22.389><c> it</c>

00:26:22.589 --> 00:26:22.599 align:start position:0%
when better informed people find it
 

00:26:22.599 --> 00:26:24.779 align:start position:0%
when better informed people find it
extremely<00:26:23.289><c> difficult</c><00:26:23.739><c> to</c><00:26:24.369><c> think</c><00:26:24.609><c> about</c>

00:26:24.779 --> 00:26:24.789 align:start position:0%
extremely difficult to think about
 

00:26:24.789 --> 00:26:26.969 align:start position:0%
extremely difficult to think about
problems<00:26:25.629><c> from</c><00:26:25.989><c> the</c><00:26:26.139><c> perspective</c><00:26:26.829><c> of</c>

00:26:26.969 --> 00:26:26.979 align:start position:0%
problems from the perspective of
 

00:26:26.979 --> 00:26:28.120 align:start position:0%
problems from the perspective of
lettering<00:26:27.489><c> form</c>

00:26:28.120 --> 00:26:28.130 align:start position:0%
lettering form
 

00:26:28.130 --> 00:26:32.169 align:start position:0%
lettering form
people<00:26:28.429><c> this</c><00:26:29.059><c> is</c><00:26:29.299><c> what</c><00:26:29.570><c> we</c><00:26:29.950><c> don't</c><00:26:30.950><c> really</c><00:26:31.730><c> use</c>

00:26:32.169 --> 00:26:32.179 align:start position:0%
people this is what we don't really use
 

00:26:32.179 --> 00:26:36.760 align:start position:0%
people this is what we don't really use
we<00:26:32.750><c> we</c><00:26:33.530><c> use</c><00:26:33.890><c> the</c><00:26:33.919><c> terminology</c><00:26:34.400><c> and</c><00:26:35.559><c> think</c><00:26:36.559><c> that</c>

00:26:36.760 --> 00:26:36.770 align:start position:0%
we we use the terminology and think that
 

00:26:36.770 --> 00:26:40.450 align:start position:0%
we we use the terminology and think that
everybody<00:26:37.370><c> should</c><00:26:37.780><c> really</c><00:26:38.780><c> understand</c><00:26:39.460><c> about</c>

00:26:40.450 --> 00:26:40.460 align:start position:0%
everybody should really understand about
 

00:26:40.460 --> 00:26:42.220 align:start position:0%
everybody should really understand about
the<00:26:40.640><c> think</c><00:26:40.880><c> of</c><00:26:40.970><c> it</c><00:26:41.090><c> you're</c><00:26:41.299><c> you're</c><00:26:41.600><c> working</c><00:26:42.110><c> in</c>

00:26:42.220 --> 00:26:42.230 align:start position:0%
the think of it you're you're working in
 

00:26:42.230 --> 00:26:44.320 align:start position:0%
the think of it you're you're working in
blockchain<00:26:42.799><c> right</c><00:26:43.070><c> and</c><00:26:43.490><c> you</c><00:26:43.910><c> talk</c><00:26:44.179><c> to</c>

00:26:44.320 --> 00:26:44.330 align:start position:0%
blockchain right and you talk to
 

00:26:44.330 --> 00:26:47.380 align:start position:0%
blockchain right and you talk to
everyone<00:26:44.690><c> with</c><00:26:45.260><c> the</c><00:26:46.010><c> terminology</c><00:26:46.789><c> and</c><00:26:46.820><c> expect</c>

00:26:47.380 --> 00:26:47.390 align:start position:0%
everyone with the terminology and expect
 

00:26:47.390 --> 00:26:49.419 align:start position:0%
everyone with the terminology and expect
them<00:26:47.570><c> to</c><00:26:47.600><c> really</c><00:26:48.020><c> know</c><00:26:48.380><c> what</c><00:26:48.679><c> you</c><00:26:49.070><c> are</c><00:26:49.100><c> saying</c>

00:26:49.419 --> 00:26:49.429 align:start position:0%
them to really know what you are saying
 

00:26:49.429 --> 00:26:52.120 align:start position:0%
them to really know what you are saying
but<00:26:50.270><c> it's</c><00:26:50.809><c> not</c><00:26:51.080><c> all</c><00:26:51.230><c> right</c><00:26:51.260><c> you</c><00:26:51.620><c> don't</c><00:26:51.860><c> have</c><00:26:51.980><c> to</c>

00:26:52.120 --> 00:26:52.130 align:start position:0%
but it's not all right you don't have to
 

00:26:52.130 --> 00:26:54.789 align:start position:0%
but it's not all right you don't have to
make<00:26:52.520><c> your</c><00:26:52.730><c> user</c><00:26:53.090><c> feel</c><00:26:53.539><c> dumb</c><00:26:53.870><c> don't</c><00:26:54.500><c> challenge</c>

00:26:54.789 --> 00:26:54.799 align:start position:0%
make your user feel dumb don't challenge
 

00:26:54.799 --> 00:26:58.320 align:start position:0%
make your user feel dumb don't challenge
your<00:26:55.190><c> user</c><00:26:55.570><c> even</c><00:26:56.570><c> if</c><00:26:56.780><c> they</c><00:26:56.929><c> are</c><00:26:57.110><c> an</c><00:26:57.260><c> expert</c>

00:26:58.320 --> 00:26:58.330 align:start position:0%
your user even if they are an expert
 

00:26:58.330 --> 00:27:01.080 align:start position:0%
your user even if they are an expert
[Music]

00:27:01.080 --> 00:27:01.090 align:start position:0%
[Music]
 

00:27:01.090 --> 00:27:10.060 align:start position:0%
[Music]
social<00:27:02.090><c> desirability</c><00:27:02.539><c> bias</c><00:27:07.450><c> yeah</c><00:27:08.450><c> I</c><00:27:09.070><c> mean</c>

00:27:10.060 --> 00:27:10.070 align:start position:0%
social desirability bias yeah I mean
 

00:27:10.070 --> 00:27:13.450 align:start position:0%
social desirability bias yeah I mean
this<00:27:10.490><c> is</c><00:27:10.700><c> actually</c><00:27:10.940><c> very</c><00:27:11.860><c> you</c><00:27:12.860><c> can</c><00:27:13.130><c> encounter</c>

00:27:13.450 --> 00:27:13.460 align:start position:0%
this is actually very you can encounter
 

00:27:13.460 --> 00:27:15.850 align:start position:0%
this is actually very you can encounter
it<00:27:13.789><c> all</c><00:27:14.000><c> the</c><00:27:14.150><c> time</c><00:27:14.360><c> thing</c><00:27:14.750><c> when</c><00:27:15.380><c> you're</c><00:27:15.559><c> doing</c>

00:27:15.850 --> 00:27:15.860 align:start position:0%
it all the time thing when you're doing
 

00:27:15.860 --> 00:27:19.360 align:start position:0%
it all the time thing when you're doing
the<00:27:15.980><c> research</c><00:27:16.100><c> but</c><00:27:16.720><c> I'm</c><00:27:17.890><c> against</c><00:27:18.890><c> blockchain</c>

00:27:19.360 --> 00:27:19.370 align:start position:0%
the research but I'm against blockchain
 

00:27:19.370 --> 00:27:21.820 align:start position:0%
the research but I'm against blockchain
me<00:27:19.520><c> who</c><00:27:19.820><c> can</c><00:27:20.000><c> you</c><00:27:20.030><c> exploit</c><00:27:20.539><c> now</c><00:27:20.780><c> here</c><00:27:21.530><c> you</c><00:27:21.650><c> go</c>

00:27:21.820 --> 00:27:21.830 align:start position:0%
me who can you exploit now here you go
 

00:27:21.830 --> 00:27:23.620 align:start position:0%
me who can you exploit now here you go
to<00:27:21.890><c> rekall</c><00:27:22.280><c> buicks</c><00:27:22.669><c> and</c><00:27:22.760><c> if</c><00:27:23.150><c> you</c><00:27:23.240><c> have</c><00:27:23.360><c> a</c><00:27:23.450><c> user</c>

00:27:23.620 --> 00:27:23.630 align:start position:0%
to rekall buicks and if you have a user
 

00:27:23.630 --> 00:27:25.750 align:start position:0%
to rekall buicks and if you have a user
who<00:27:23.780><c> has</c><00:27:23.870><c> never</c><00:27:24.200><c> heard</c><00:27:24.500><c> of</c><00:27:24.650><c> go</c><00:27:24.799><c> chain</c><00:27:25.039><c> you</c>

00:27:25.750 --> 00:27:25.760 align:start position:0%
who has never heard of go chain you
 

00:27:25.760 --> 00:27:27.850 align:start position:0%
who has never heard of go chain you
confront<00:27:26.179><c> them</c><00:27:26.330><c> with</c><00:27:26.480><c> play</c><00:27:26.780><c> all</c><00:27:27.500><c> the</c><00:27:27.710><c> apps</c>

00:27:27.850 --> 00:27:27.860 align:start position:0%
confront them with play all the apps
 

00:27:27.860 --> 00:27:32.260 align:start position:0%
confront them with play all the apps
onboarding

00:27:32.260 --> 00:27:32.270 align:start position:0%
 
 

00:27:32.270 --> 00:27:35.750 align:start position:0%
 
we'd<00:27:33.270><c> make</c><00:27:33.480><c> something</c><00:27:33.780><c> sense</c><00:27:34.280><c> this</c><00:27:35.280><c> new</c><00:27:35.460><c> user</c>

00:27:35.750 --> 00:27:35.760 align:start position:0%
we'd make something sense this new user
 

00:27:35.760 --> 00:27:37.640 align:start position:0%
we'd make something sense this new user
they<00:27:36.120><c> have</c><00:27:36.240><c> no</c><00:27:36.480><c> clue</c><00:27:36.690><c> what</c><00:27:36.840><c> I</c><00:27:36.870><c> don't</c><00:27:37.140><c> know</c>

00:27:37.640 --> 00:27:37.650 align:start position:0%
they have no clue what I don't know
 

00:27:37.650 --> 00:27:41.090 align:start position:0%
they have no clue what I don't know
yeah<00:27:37.860><c> that's</c><00:27:38.220><c> alright</c><00:27:38.400><c> nothing</c><00:27:40.010><c> given</c><00:27:41.010><c> I</c>

00:27:41.090 --> 00:27:41.100 align:start position:0%
yeah that's alright nothing given I
 

00:27:41.100 --> 00:27:42.050 align:start position:0%
yeah that's alright nothing given I
think<00:27:41.310><c> that's</c><00:27:41.490><c> one</c><00:27:41.730><c> of</c><00:27:41.760><c> the</c><00:27:41.850><c> biggest</c>

00:27:42.050 --> 00:27:42.060 align:start position:0%
think that's one of the biggest
 

00:27:42.060 --> 00:27:44.120 align:start position:0%
think that's one of the biggest
challenges<00:27:42.630><c> for</c><00:27:42.900><c> us</c><00:27:43.110><c> and</c><00:27:43.410><c> what</c><00:27:43.560><c> changes</c><00:27:44.010><c> if</c>

00:27:44.120 --> 00:27:44.130 align:start position:0%
challenges for us and what changes if
 

00:27:44.130 --> 00:27:46.050 align:start position:0%
challenges for us and what changes if
you<00:27:44.190><c> have</c><00:27:44.400><c> people</c><00:27:44.760><c> that</c><00:27:44.880><c> know</c><00:27:45.180><c> who</c>

00:27:46.050 --> 00:27:46.060 align:start position:0%
you have people that know who
 

00:27:46.060 --> 00:27:50.280 align:start position:0%
you have people that know who
okay<00:27:46.330><c> let's</c><00:27:47.040><c> make</c><00:27:48.040><c> it</c><00:27:48.160><c> successful</c><00:27:48.640><c> I</c><00:27:49.290><c> think</c>

00:27:50.280 --> 00:27:50.290 align:start position:0%
okay let's make it successful I think
 

00:27:50.290 --> 00:27:56.750 align:start position:0%
okay let's make it successful I think
this<00:27:50.860><c> is</c><00:27:51.010><c> our</c><00:27:51.720><c> role</c><00:27:52.720><c> to</c><00:27:53.050><c> do</c><00:27:53.170><c> education</c><00:27:53.860><c> and</c>

00:27:56.750 --> 00:27:56.760 align:start position:0%
 
 

00:27:56.760 --> 00:28:00.630 align:start position:0%
 
social<00:27:57.760><c> desirability</c><00:27:58.090><c> bias</c><00:27:58.660><c> is</c><00:27:59.260><c> about</c><00:27:59.650><c> users</c>

00:28:00.630 --> 00:28:00.640 align:start position:0%
social desirability bias is about users
 

00:28:00.640 --> 00:28:02.790 align:start position:0%
social desirability bias is about users
you<00:28:00.970><c> interview</c><00:28:01.540><c> might</c><00:28:01.780><c> give</c><00:28:02.110><c> you</c><00:28:02.200><c> the</c><00:28:02.260><c> answers</c>

00:28:02.790 --> 00:28:02.800 align:start position:0%
you interview might give you the answers
 

00:28:02.800 --> 00:28:05.700 align:start position:0%
you interview might give you the answers
they<00:28:03.100><c> think</c><00:28:03.490><c> you'd</c><00:28:03.700><c> like</c><00:28:03.940><c> to</c><00:28:04.000><c> hear</c><00:28:04.510><c> over</c><00:28:04.990><c> there</c>

00:28:05.700 --> 00:28:05.710 align:start position:0%
they think you'd like to hear over there
 

00:28:05.710 --> 00:28:08.370 align:start position:0%
they think you'd like to hear over there
true<00:28:05.920><c> beliefs</c><00:28:06.850><c> because</c><00:28:07.600><c> they</c><00:28:07.780><c> want</c><00:28:07.960><c> to</c><00:28:08.050><c> plead</c>

00:28:08.370 --> 00:28:08.380 align:start position:0%
true beliefs because they want to plead
 

00:28:08.380 --> 00:28:13.080 align:start position:0%
true beliefs because they want to plead
you<00:28:08.560><c> so</c><00:28:09.480><c> this</c><00:28:10.480><c> always</c><00:28:10.930><c> happens</c><00:28:11.650><c> to</c><00:28:11.740><c> me</c><00:28:11.860><c> and</c><00:28:12.340><c> in</c>

00:28:13.080 --> 00:28:13.090 align:start position:0%
you so this always happens to me and in
 

00:28:13.090 --> 00:28:15.420 align:start position:0%
you so this always happens to me and in
order<00:28:13.480><c> to</c><00:28:13.540><c> avoid</c><00:28:13.990><c> it</c><00:28:14.200><c> when</c><00:28:14.740><c> I</c><00:28:14.860><c> do</c><00:28:14.920><c> a</c><00:28:15.070><c> user</c>

00:28:15.420 --> 00:28:15.430 align:start position:0%
order to avoid it when I do a user
 

00:28:15.430 --> 00:28:18.360 align:start position:0%
order to avoid it when I do a user
interview<00:28:16.150><c> I</c><00:28:16.420><c> tell</c><00:28:16.690><c> them</c><00:28:16.900><c> I</c><00:28:17.230><c> never</c><00:28:17.530><c> worked</c><00:28:18.100><c> on</c>

00:28:18.360 --> 00:28:18.370 align:start position:0%
interview I tell them I never worked on
 

00:28:18.370 --> 00:28:21.870 align:start position:0%
interview I tell them I never worked on
this<00:28:18.610><c> sign</c><00:28:19.270><c> don't</c><00:28:19.600><c> worry</c><00:28:19.870><c> about</c><00:28:20.700><c> the</c><00:28:21.700><c> people</c>

00:28:21.870 --> 00:28:21.880 align:start position:0%
this sign don't worry about the people
 

00:28:21.880 --> 00:28:24.630 align:start position:0%
this sign don't worry about the people
who<00:28:22.180><c> are</c><00:28:22.300><c> working</c><00:28:23.140><c> on</c><00:28:23.530><c> these</c><00:28:23.680><c> are</c><00:28:23.920><c> not</c><00:28:24.190><c> part</c><00:28:24.490><c> of</c>

00:28:24.630 --> 00:28:24.640 align:start position:0%
who are working on these are not part of
 

00:28:24.640 --> 00:28:27.870 align:start position:0%
who are working on these are not part of
their<00:28:24.880><c> research</c><00:28:25.110><c> so</c><00:28:26.110><c> you</c><00:28:26.170><c> use</c><00:28:27.040><c> them</c><00:28:27.250><c> in</c><00:28:27.520><c> so</c><00:28:27.820><c> you</c>

00:28:27.870 --> 00:28:27.880 align:start position:0%
their research so you use them in so you
 

00:28:27.880 --> 00:28:30.900 align:start position:0%
their research so you use them in so you
make<00:28:28.420><c> them</c><00:28:28.620><c> feel</c><00:28:29.620><c> more</c><00:28:29.920><c> comfortable</c><00:28:30.190><c> and</c><00:28:30.760><c> be</c>

00:28:30.900 --> 00:28:30.910 align:start position:0%
make them feel more comfortable and be
 

00:28:30.910 --> 00:28:32.490 align:start position:0%
make them feel more comfortable and be
honest

00:28:32.490 --> 00:28:32.500 align:start position:0%
honest
 

00:28:32.500 --> 00:28:36.000 align:start position:0%
honest
Hawthorne<00:28:33.490><c> effect</c><00:28:34.170><c> this</c><00:28:35.170><c> is</c><00:28:35.320><c> when</c><00:28:35.500><c> people</c>

00:28:36.000 --> 00:28:36.010 align:start position:0%
Hawthorne effect this is when people
 

00:28:36.010 --> 00:28:37.980 align:start position:0%
Hawthorne effect this is when people
know<00:28:36.190><c> they</c><00:28:36.370><c> are</c><00:28:36.490><c> being</c><00:28:36.700><c> observed</c><00:28:37.000><c> they</c><00:28:37.720><c> might</c>

00:28:37.980 --> 00:28:37.990 align:start position:0%
know they are being observed they might
 

00:28:37.990 --> 00:28:40.800 align:start position:0%
know they are being observed they might
change<00:28:38.440><c> their</c><00:28:38.590><c> behavior</c><00:28:39.460><c> they</c><00:28:40.060><c> might</c><00:28:40.360><c> think</c>

00:28:40.800 --> 00:28:40.810 align:start position:0%
change their behavior they might think
 

00:28:40.810 --> 00:28:42.750 align:start position:0%
change their behavior they might think
they<00:28:40.990><c> are</c><00:28:41.020><c> being</c><00:28:41.440><c> tested</c><00:28:41.770><c> in</c><00:28:42.190><c> an</c><00:28:42.310><c> interview</c>

00:28:42.750 --> 00:28:42.760 align:start position:0%
they are being tested in an interview
 

00:28:42.760 --> 00:28:47.370 align:start position:0%
they are being tested in an interview
instead<00:28:43.120><c> of</c><00:28:43.540><c> just</c><00:28:43.870><c> listen</c><00:28:44.440><c> to</c><00:28:44.710><c> so</c><00:28:45.370><c> you</c><00:28:46.090><c> tip</c><00:28:47.080><c> for</c>

00:28:47.370 --> 00:28:47.380 align:start position:0%
instead of just listen to so you tip for
 

00:28:47.380 --> 00:28:50.940 align:start position:0%
instead of just listen to so you tip for
this<00:28:47.590><c> to</c><00:28:47.860><c> be</c><00:28:48.070><c> to</c><00:28:48.970><c> tell</c><00:28:49.210><c> them</c><00:28:49.450><c> all</c><00:28:50.170><c> the</c><00:28:50.470><c> time</c><00:28:50.650><c> and</c>

00:28:50.940 --> 00:28:50.950 align:start position:0%
this to be to tell them all the time and
 

00:28:50.950 --> 00:28:52.920 align:start position:0%
this to be to tell them all the time and
remind<00:28:51.400><c> them</c><00:28:51.640><c> every</c><00:28:52.030><c> now</c><00:28:52.180><c> and</c><00:28:52.360><c> then</c><00:28:52.510><c> during</c>

00:28:52.920 --> 00:28:52.930 align:start position:0%
remind them every now and then during
 

00:28:52.930 --> 00:28:53.820 align:start position:0%
remind them every now and then during
the<00:28:53.200><c> interview</c>

00:28:53.820 --> 00:28:53.830 align:start position:0%
the interview
 

00:28:53.830 --> 00:28:56.190 align:start position:0%
the interview
you're<00:28:54.070><c> not</c><00:28:54.310><c> tested</c><00:28:54.910><c> only</c><00:28:55.420><c> the</c><00:28:55.540><c> product</c><00:28:56.050><c> is</c>

00:28:56.190 --> 00:28:56.200 align:start position:0%
you're not tested only the product is
 

00:28:56.200 --> 00:29:00.390 align:start position:0%
you're not tested only the product is
tested<00:28:56.440><c> and</c><00:28:57.570><c> they're</c><00:28:58.570><c> there</c><00:28:59.110><c> once</c><00:28:59.350><c> there</c><00:29:00.160><c> once</c>

00:29:00.390 --> 00:29:00.400 align:start position:0%
tested and they're there once there once
 

00:29:00.400 --> 00:29:02.139 align:start position:0%
tested and they're there once there once
happened<00:29:00.700><c> to</c><00:29:00.970><c> me</c><00:29:01.180><c> when</c><00:29:01.390><c> I</c><00:29:01.420><c> was</c>

00:29:02.139 --> 00:29:02.149 align:start position:0%
happened to me when I was
 

00:29:02.149 --> 00:29:04.989 align:start position:0%
happened to me when I was
testing<00:29:02.739><c> with</c><00:29:03.739><c> the</c><00:29:03.859><c> user</c><00:29:04.129><c> he</c><00:29:04.519><c> didn't</c><00:29:04.819><c> know</c>

00:29:04.989 --> 00:29:04.999 align:start position:0%
testing with the user he didn't know
 

00:29:04.999 --> 00:29:11.889 align:start position:0%
testing with the user he didn't know
what<00:29:05.179><c> an</c><00:29:05.419><c> avi</c><00:29:05.869><c> code</c><00:29:06.319><c> was</c><00:29:06.649><c> and</c><00:29:07.899><c> I</c><00:29:09.879><c> was</c><00:29:10.899><c> started</c>

00:29:11.889 --> 00:29:11.899 align:start position:0%
what an avi code was and I was started
 

00:29:11.899 --> 00:29:14.589 align:start position:0%
what an avi code was and I was started
to<00:29:12.019><c> be</c><00:29:12.049><c> very</c><00:29:12.439><c> reluctant</c><00:29:12.859><c> to</c><00:29:13.519><c> answer</c><00:29:14.059><c> to</c><00:29:14.479><c> my</c>

00:29:14.589 --> 00:29:14.599 align:start position:0%
to be very reluctant to answer to my
 

00:29:14.599 --> 00:29:17.079 align:start position:0%
to be very reluctant to answer to my
questions<00:29:15.139><c> and</c><00:29:15.349><c> I</c><00:29:15.529><c> didn't</c><00:29:15.979><c> want</c><00:29:16.129><c> to</c><00:29:16.249><c> feel</c><00:29:16.789><c> bad</c>

00:29:17.079 --> 00:29:17.089 align:start position:0%
questions and I didn't want to feel bad
 

00:29:17.089 --> 00:29:22.119 align:start position:0%
questions and I didn't want to feel bad
so<00:29:18.009><c> you</c><00:29:19.009><c> can</c><00:29:19.039><c> avoid</c><00:29:19.489><c> them</c><00:29:20.349><c> IKEA</c><00:29:21.349><c> effect</c><00:29:21.589><c> I</c>

00:29:22.119 --> 00:29:22.129 align:start position:0%
so you can avoid them IKEA effect I
 

00:29:22.129 --> 00:29:26.169 align:start position:0%
so you can avoid them IKEA effect I
think<00:29:22.909><c> over</c><00:29:23.799><c> designers</c><00:29:24.799><c> and</c><00:29:25.159><c> the</c><00:29:25.519><c> development</c>

00:29:26.169 --> 00:29:26.179 align:start position:0%
think over designers and the development
 

00:29:26.179 --> 00:29:30.159 align:start position:0%
think over designers and the development
team<00:29:26.419><c> is</c><00:29:26.599><c> affected</c><00:29:27.379><c> by</c><00:29:27.529><c> this</c><00:29:28.419><c> we</c><00:29:29.419><c> place</c><00:29:29.749><c> a</c><00:29:29.779><c> high</c>

00:29:30.159 --> 00:29:30.169 align:start position:0%
team is affected by this we place a high
 

00:29:30.169 --> 00:29:32.859 align:start position:0%
team is affected by this we place a high
value<00:29:30.199><c> on</c><00:29:30.739><c> products</c><00:29:31.549><c> we</c><00:29:31.639><c> created</c><00:29:32.179><c> or</c><00:29:32.359><c> worked</c>

00:29:32.859 --> 00:29:32.869 align:start position:0%
value on products we created or worked
 

00:29:32.869 --> 00:29:36.129 align:start position:0%
value on products we created or worked
hard<00:29:33.289><c> for</c><00:29:33.589><c> let</c><00:29:34.369><c> your</c><00:29:34.609><c> users</c><00:29:34.939><c> do</c><00:29:35.599><c> something</c><00:29:35.989><c> as</c>

00:29:36.129 --> 00:29:36.139 align:start position:0%
hard for let your users do something as
 

00:29:36.139 --> 00:29:38.199 align:start position:0%
hard for let your users do something as
part<00:29:36.439><c> of</c><00:29:36.559><c> the</c><00:29:36.709><c> comporting</c><00:29:37.339><c> process</c><00:29:37.789><c> not</c><00:29:38.059><c> too</c>

00:29:38.199 --> 00:29:38.209 align:start position:0%
part of the comporting process not too
 

00:29:38.209 --> 00:29:40.269 align:start position:0%
part of the comporting process not too
hard<00:29:38.419><c> but</c><00:29:38.629><c> rewarding</c><00:29:39.229><c> so</c><00:29:39.469><c> they</c><00:29:39.649><c> can</c><00:29:39.889><c> connect</c>

00:29:40.269 --> 00:29:40.279 align:start position:0%
hard but rewarding so they can connect
 

00:29:40.279 --> 00:29:42.969 align:start position:0%
hard but rewarding so they can connect
with<00:29:40.489><c> your</c><00:29:40.639><c> product</c><00:29:41.119><c> but</c><00:29:41.529><c> let's</c><00:29:42.529><c> stick</c><00:29:42.859><c> to</c>

00:29:42.969 --> 00:29:42.979 align:start position:0%
with your product but let's stick to
 

00:29:42.979 --> 00:29:45.279 align:start position:0%
with your product but let's stick to
that<00:29:43.129><c> we</c><00:29:43.309><c> place</c><00:29:43.639><c> a</c><00:29:43.669><c> high</c><00:29:44.029><c> value</c><00:29:44.599><c> of</c><00:29:44.629><c> products</c>

00:29:45.279 --> 00:29:45.289 align:start position:0%
that we place a high value of products
 

00:29:45.289 --> 00:29:49.029 align:start position:0%
that we place a high value of products
we<00:29:45.409><c> created</c><00:29:46.569><c> every</c><00:29:47.569><c> time</c><00:29:47.779><c> you</c><00:29:47.899><c> do</c><00:29:48.079><c> a</c><00:29:48.409><c> research</c>

00:29:49.029 --> 00:29:49.039 align:start position:0%
we created every time you do a research
 

00:29:49.039 --> 00:29:51.459 align:start position:0%
we created every time you do a research
or<00:29:49.309><c> you</c><00:29:49.489><c> can</c><00:29:49.729><c> get</c><00:29:50.029><c> back</c><00:29:50.239><c> because</c><00:29:50.569><c> you</c><00:29:50.719><c> love</c><00:29:51.139><c> so</c>

00:29:51.459 --> 00:29:51.469 align:start position:0%
or you can get back because you love so
 

00:29:51.469 --> 00:29:56.829 align:start position:0%
or you can get back because you love so
much<00:29:52.149><c> so</c><00:29:53.149><c> that</c><00:29:53.419><c> will</c><00:29:53.749><c> you</c><00:29:54.319><c> tend</c><00:29:54.799><c> to</c><00:29:55.389><c> not</c><00:29:56.389><c> hear</c>

00:29:56.829 --> 00:29:56.839 align:start position:0%
much so that will you tend to not hear
 

00:29:56.839 --> 00:30:00.069 align:start position:0%
much so that will you tend to not hear
what<00:29:57.469><c> people</c><00:29:57.829><c> are</c><00:29:57.979><c> telling</c><00:29:58.189><c> you</c><00:29:58.489><c> and</c><00:29:59.079><c> but</c>

00:30:00.069 --> 00:30:00.079 align:start position:0%
what people are telling you and but
 

00:30:00.079 --> 00:30:04.169 align:start position:0%
what people are telling you and but
there's<00:30:00.529><c> also</c><00:30:00.799><c> a</c><00:30:01.669><c> reverse</c><00:30:02.269><c> type</c><00:30:02.629><c> of</c><00:30:02.839><c> thing</c>

00:30:04.169 --> 00:30:04.179 align:start position:0%
there's also a reverse type of thing
 

00:30:04.179 --> 00:30:09.099 align:start position:0%
there's also a reverse type of thing
actually<00:30:05.179><c> you</c><00:30:05.779><c> can</c><00:30:06.129><c> make</c><00:30:07.329><c> it</c><00:30:08.329><c> make</c><00:30:08.899><c> these</c>

00:30:09.099 --> 00:30:09.109 align:start position:0%
actually you can make it make these
 

00:30:09.109 --> 00:30:12.219 align:start position:0%
actually you can make it make these
biases<00:30:09.709><c> of</c><00:30:09.739><c> an</c><00:30:10.009><c> advantage</c><00:30:10.459><c> as</c><00:30:11.029><c> a</c><00:30:11.359><c> researcher</c>

00:30:12.219 --> 00:30:12.229 align:start position:0%
biases of an advantage as a researcher
 

00:30:12.229 --> 00:30:14.309 align:start position:0%
biases of an advantage as a researcher
or<00:30:12.529><c> a</c><00:30:12.559><c> designer</c><00:30:13.129><c> you're</c><00:30:13.639><c> the</c><00:30:13.849><c> designated</c>

00:30:14.309 --> 00:30:14.319 align:start position:0%
or a designer you're the designated
 

00:30:14.319 --> 00:30:19.029 align:start position:0%
or a designer you're the designated
messenger<00:30:15.319><c> for</c><00:30:15.649><c> bad</c><00:30:15.949><c> news</c><00:30:16.309><c> so</c><00:30:17.269><c> you</c><00:30:17.959><c> get</c><00:30:18.739><c> the</c>

00:30:19.029 --> 00:30:19.039 align:start position:0%
messenger for bad news so you get the
 

00:30:19.039 --> 00:30:22.299 align:start position:0%
messenger for bad news so you get the
bad<00:30:19.219><c> feedback</c><00:30:19.549><c> and</c><00:30:20.059><c> you</c><00:30:20.179><c> have</c><00:30:20.449><c> to</c><00:30:20.749><c> send</c><00:30:21.709><c> tell</c>

00:30:22.299 --> 00:30:22.309 align:start position:0%
bad feedback and you have to send tell
 

00:30:22.309 --> 00:30:26.169 align:start position:0%
bad feedback and you have to send tell
it<00:30:22.489><c> to</c><00:30:22.699><c> your</c><00:30:23.379><c> development</c><00:30:24.379><c> team</c><00:30:24.709><c> and</c><00:30:24.919><c> in</c><00:30:25.819><c> order</c>

00:30:26.169 --> 00:30:26.179 align:start position:0%
it to your development team and in order
 

00:30:26.179 --> 00:30:29.649 align:start position:0%
it to your development team and in order
for<00:30:26.419><c> them</c><00:30:26.629><c> to</c><00:30:26.659><c> feel</c><00:30:27.229><c> positive</c><00:30:28.039><c> okay</c><00:30:28.969><c> I</c><00:30:29.269><c> went</c>

00:30:29.649 --> 00:30:29.659 align:start position:0%
for them to feel positive okay I went
 

00:30:29.659 --> 00:30:33.099 align:start position:0%
for them to feel positive okay I went
somewhere<00:30:29.959><c> I</c><00:30:30.529><c> have</c><00:30:31.399><c> invented</c><00:30:31.729><c> this</c><00:30:32.149><c> magic</c>

00:30:33.099 --> 00:30:33.109 align:start position:0%
somewhere I have invented this magic
 

00:30:33.109 --> 00:30:37.560 align:start position:0%
somewhere I have invented this magic
they're<00:30:33.409><c> all</c><00:30:34.219><c> left</c><00:30:34.969><c> out</c><00:30:35.239><c> you</c><00:30:36.079><c> you</c>

00:30:37.560 --> 00:30:37.570 align:start position:0%
they're all left out you you
 

00:30:37.570 --> 00:30:40.259 align:start position:0%
they're all left out you you
invite<00:30:38.409><c> them</c><00:30:38.739><c> to</c><00:30:39.009><c> take</c><00:30:39.249><c> part</c><00:30:39.639><c> in</c><00:30:39.850><c> the</c><00:30:40.059><c> user</c>

00:30:40.259 --> 00:30:40.269 align:start position:0%
invite them to take part in the user
 

00:30:40.269 --> 00:30:43.379 align:start position:0%
invite them to take part in the user
interviews<00:30:41.049><c> whenever</c><00:30:41.619><c> they</c><00:30:41.919><c> can</c><00:30:42.190><c> or</c><00:30:42.639><c> witness</c>

00:30:43.379 --> 00:30:43.389 align:start position:0%
interviews whenever they can or witness
 

00:30:43.389 --> 00:30:45.779 align:start position:0%
interviews whenever they can or witness
everything<00:30:44.019><c> that</c><00:30:44.229><c> that's</c><00:30:45.070><c> happening</c><00:30:45.580><c> because</c>

00:30:45.779 --> 00:30:45.789 align:start position:0%
everything that that's happening because
 

00:30:45.789 --> 00:30:47.909 align:start position:0%
everything that that's happening because
UX<00:30:46.629><c> has</c><00:30:46.749><c> to</c><00:30:47.049><c> be</c><00:30:47.200><c> transparent</c>

00:30:47.909 --> 00:30:47.919 align:start position:0%
UX has to be transparent
 

00:30:47.919 --> 00:30:49.919 align:start position:0%
UX has to be transparent
we<00:30:48.009><c> love</c><00:30:48.220><c> transparency</c><00:30:49.029><c> in</c><00:30:49.179><c> blockchain</c><00:30:49.659><c> right</c>

00:30:49.919 --> 00:30:49.929 align:start position:0%
we love transparency in blockchain right
 

00:30:49.929 --> 00:30:52.200 align:start position:0%
we love transparency in blockchain right
so<00:30:50.440><c> we</c><00:30:50.590><c> have</c><00:30:50.799><c> to</c><00:30:50.950><c> make</c><00:30:51.159><c> all</c><00:30:51.429><c> the</c><00:30:51.609><c> processes</c>

00:30:52.200 --> 00:30:52.210 align:start position:0%
so we have to make all the processes
 

00:30:52.210 --> 00:30:57.989 align:start position:0%
so we have to make all the processes
transparent<00:30:53.909><c> and</c><00:30:55.529><c> what</c><00:30:56.529><c> this</c><00:30:57.399><c> is</c><00:30:57.580><c> about</c><00:30:57.700><c> the</c>

00:30:57.989 --> 00:30:57.999 align:start position:0%
transparent and what this is about the
 

00:30:57.999 --> 00:31:00.299 align:start position:0%
transparent and what this is about the
fact<00:30:58.239><c> that</c><00:30:58.389><c> everyone</c><00:30:59.169><c> can</c><00:30:59.440><c> do</c><00:30:59.649><c> user</c><00:31:00.159><c> research</c>

00:31:00.299 --> 00:31:00.309 align:start position:0%
fact that everyone can do user research
 

00:31:00.309 --> 00:31:05.279 align:start position:0%
fact that everyone can do user research
it's<00:31:01.090><c> a</c><00:31:01.509><c> skill</c><00:31:02.109><c> that</c><00:31:02.139><c> you</c><00:31:02.379><c> can</c><00:31:02.619><c> learn</c><00:31:04.289><c> you're</c>

00:31:05.279 --> 00:31:05.289 align:start position:0%
it's a skill that you can learn you're
 

00:31:05.289 --> 00:31:08.849 align:start position:0%
it's a skill that you can learn you're
not<00:31:05.559><c> born</c><00:31:05.919><c> with</c><00:31:06.129><c> it</c><00:31:06.629><c> and</c><00:31:07.629><c> you</c><00:31:08.200><c> only</c><00:31:08.320><c> have</c><00:31:08.679><c> to</c>

00:31:08.849 --> 00:31:08.859 align:start position:0%
not born with it and you only have to
 

00:31:08.859 --> 00:31:11.070 align:start position:0%
not born with it and you only have to
get<00:31:09.039><c> in</c><00:31:09.249><c> the</c><00:31:09.369><c> mindset</c><00:31:09.789><c> of</c><00:31:09.940><c> a</c><00:31:10.149><c> user</c><00:31:10.359><c> researcher</c>

00:31:11.070 --> 00:31:11.080 align:start position:0%
get in the mindset of a user researcher
 

00:31:11.080 --> 00:31:13.710 align:start position:0%
get in the mindset of a user researcher
and<00:31:11.289><c> that</c><00:31:11.559><c> means</c><00:31:11.859><c> that</c><00:31:12.190><c> you</c><00:31:13.029><c> have</c><00:31:13.059><c> to</c><00:31:13.539><c> be</c><00:31:13.690><c> a</c>

00:31:13.710 --> 00:31:13.720 align:start position:0%
and that means that you have to be a
 

00:31:13.720 --> 00:31:14.639 align:start position:0%
and that means that you have to be a
detective

00:31:14.639 --> 00:31:14.649 align:start position:0%
detective
 

00:31:14.649 --> 00:31:16.469 align:start position:0%
detective
think<00:31:15.070><c> of</c><00:31:15.190><c> it</c><00:31:15.309><c> you're</c><00:31:15.549><c> the</c><00:31:15.580><c> Sherlock</c><00:31:16.059><c> Holmes</c>

00:31:16.469 --> 00:31:16.479 align:start position:0%
think of it you're the Sherlock Holmes
 

00:31:16.479 --> 00:31:20.669 align:start position:0%
think of it you're the Sherlock Holmes
of<00:31:16.749><c> your</c><00:31:16.929><c> product</c><00:31:17.519><c> so</c><00:31:18.519><c> you</c><00:31:18.580><c> have</c><00:31:18.999><c> to</c><00:31:19.679><c> pay</c>

00:31:20.669 --> 00:31:20.679 align:start position:0%
of your product so you have to pay
 

00:31:20.679 --> 00:31:22.259 align:start position:0%
of your product so you have to pay
attention<00:31:20.799><c> to</c><00:31:21.309><c> all</c><00:31:21.429><c> the</c><00:31:21.609><c> details</c>

00:31:22.259 --> 00:31:22.269 align:start position:0%
attention to all the details
 

00:31:22.269 --> 00:31:27.060 align:start position:0%
attention to all the details
dig<00:31:22.869><c> deep</c><00:31:23.259><c> ask</c><00:31:24.159><c> all</c><00:31:24.729><c> the</c><00:31:25.080><c> WH</c><00:31:26.080><c> questions</c><00:31:26.799><c> you</c>

00:31:27.060 --> 00:31:27.070 align:start position:0%
dig deep ask all the WH questions you
 

00:31:27.070 --> 00:31:29.279 align:start position:0%
dig deep ask all the WH questions you
think<00:31:27.340><c> you</c><00:31:27.519><c> need</c><00:31:27.729><c> to</c><00:31:27.759><c> own</c><00:31:28.269><c> in</c><00:31:28.539><c> order</c><00:31:28.720><c> to</c><00:31:28.929><c> get</c>

00:31:29.279 --> 00:31:29.289 align:start position:0%
think you need to own in order to get
 

00:31:29.289 --> 00:31:32.549 align:start position:0%
think you need to own in order to get
all<00:31:29.529><c> the</c><00:31:29.710><c> answers</c><00:31:30.009><c> and</c><00:31:30.279><c> the</c><00:31:30.429><c> innocent</c><00:31:31.559><c> also</c>

00:31:32.549 --> 00:31:32.559 align:start position:0%
all the answers and the innocent also
 

00:31:32.559 --> 00:31:35.779 align:start position:0%
all the answers and the innocent also
think<00:31:32.859><c> that</c><00:31:32.950><c> you</c><00:31:33.190><c> have</c><00:31:33.429><c> to</c><00:31:33.580><c> be</c><00:31:33.759><c> a</c><00:31:34.299><c> psychologist</c>

00:31:35.779 --> 00:31:35.789 align:start position:0%
think that you have to be a psychologist
 

00:31:35.789 --> 00:31:40.440 align:start position:0%
think that you have to be a psychologist
you<00:31:36.789><c> have</c><00:31:37.509><c> to</c><00:31:37.830><c> understand</c><00:31:38.830><c> Wow</c><00:31:39.489><c> how</c><00:31:40.029><c> people</c>

00:31:40.440 --> 00:31:40.450 align:start position:0%
you have to understand Wow how people
 

00:31:40.450 --> 00:31:42.810 align:start position:0%
you have to understand Wow how people
are<00:31:40.539><c> working</c><00:31:40.840><c> and</c><00:31:41.259><c> why</c><00:31:41.559><c> are</c><00:31:41.619><c> they</c><00:31:42.279><c> doing</c><00:31:42.639><c> that</c>

00:31:42.810 --> 00:31:42.820 align:start position:0%
are working and why are they doing that
 

00:31:42.820 --> 00:31:46.289 align:start position:0%
are working and why are they doing that
and<00:31:43.269><c> just</c><00:31:43.590><c> try</c><00:31:44.590><c> to</c><00:31:44.679><c> see</c><00:31:45.129><c> what</c><00:31:45.429><c> tickles</c><00:31:45.999><c> them</c>

00:31:46.289 --> 00:31:46.299 align:start position:0%
and just try to see what tickles them
 

00:31:46.299 --> 00:31:53.190 align:start position:0%
and just try to see what tickles them
and<00:31:47.909><c> yeah</c><00:31:48.909><c> and</c><00:31:49.840><c> also</c><00:31:50.049><c> you</c><00:31:50.830><c> have</c><00:31:51.039><c> to</c><00:31:51.220><c> be</c><00:31:51.989><c> like</c><00:31:52.989><c> on</c>

00:31:53.190 --> 00:31:53.200 align:start position:0%
and yeah and also you have to be like on
 

00:31:53.200 --> 00:31:57.810 align:start position:0%
and yeah and also you have to be like on
a<00:31:53.229><c> safari</c><00:31:54.389><c> you</c><00:31:55.389><c> have</c><00:31:55.690><c> to</c><00:31:55.929><c> observe</c><00:31:56.349><c> people</c><00:31:56.820><c> but</c>

00:31:57.810 --> 00:31:57.820 align:start position:0%
a safari you have to observe people but
 

00:31:57.820 --> 00:32:01.729 align:start position:0%
a safari you have to observe people but
not<00:31:58.450><c> to</c><00:31:58.629><c> be</c><00:31:58.779><c> an</c><00:31:58.899><c> active</c><00:31:59.289><c> observer</c><00:31:59.739><c> just</c><00:32:00.609><c> try</c><00:32:01.090><c> to</c>

00:32:01.729 --> 00:32:01.739 align:start position:0%
not to be an active observer just try to
 

00:32:01.739 --> 00:32:04.950 align:start position:0%
not to be an active observer just try to
take<00:32:02.739><c> a</c><00:32:02.769><c> step</c><00:32:03.070><c> back</c><00:32:03.399><c> but</c><00:32:04.059><c> to</c><00:32:04.269><c> influence</c><00:32:04.749><c> them</c>

00:32:04.950 --> 00:32:04.960 align:start position:0%
take a step back but to influence them
 

00:32:04.960 --> 00:32:07.830 align:start position:0%
take a step back but to influence them
with<00:32:05.200><c> your</c><00:32:05.409><c> opinions</c><00:32:05.979><c> your</c><00:32:06.279><c> biases</c><00:32:06.970><c> this</c><00:32:07.419><c> is</c>

00:32:07.830 --> 00:32:07.840 align:start position:0%
with your opinions your biases this is
 

00:32:07.840 --> 00:32:10.229 align:start position:0%
with your opinions your biases this is
not<00:32:08.049><c> a</c><00:32:08.080><c> heavy</c><00:32:08.379><c> petting</c><00:32:08.769><c> zoo</c><00:32:09.249><c> it's</c><00:32:09.849><c> just</c><00:32:10.119><c> a</c>

00:32:10.229 --> 00:32:10.239 align:start position:0%
not a heavy petting zoo it's just a
 

00:32:10.239 --> 00:32:13.170 align:start position:0%
not a heavy petting zoo it's just a
safari

00:32:13.170 --> 00:32:13.180 align:start position:0%
 
 

00:32:13.180 --> 00:32:15.500 align:start position:0%
 
[Music]

00:32:15.500 --> 00:32:15.510 align:start position:0%
[Music]
 

00:32:15.510 --> 00:32:17.659 align:start position:0%
[Music]
okay<00:32:16.230><c> so</c><00:32:16.289><c> the</c><00:32:17.010><c> first</c><00:32:17.159><c> thing</c><00:32:17.370><c> that</c><00:32:17.400><c> we're</c><00:32:17.580><c> going</c>

00:32:17.659 --> 00:32:17.669 align:start position:0%
okay so the first thing that we're going
 

00:32:17.669 --> 00:32:18.919 align:start position:0%
okay so the first thing that we're going
to<00:32:17.760><c> do</c><00:32:17.880><c> that</c><00:32:18.059><c> this</c><00:32:18.150><c> is</c><00:32:18.330><c> where</c><00:32:18.510><c> we</c><00:32:18.570><c> can</c><00:32:18.780><c> start</c>

00:32:18.919 --> 00:32:18.929 align:start position:0%
to do that this is where we can start
 

00:32:18.929 --> 00:32:20.899 align:start position:0%
to do that this is where we can start
getting<00:32:19.230><c> into</c><00:32:19.470><c> activities</c><00:32:19.980><c> now</c><00:32:20.190><c> so</c><00:32:20.429><c> who</c><00:32:20.580><c> all</c>

00:32:20.899 --> 00:32:20.909 align:start position:0%
getting into activities now so who all
 

00:32:20.909 --> 00:32:24.710 align:start position:0%
getting into activities now so who all
have<00:32:21.150><c> your</c><00:32:21.330><c> coffee</c><00:32:21.570><c> and</c><00:32:21.929><c> woken</c><00:32:22.260><c> up</c><00:32:22.820><c> so</c><00:32:23.820><c> what</c><00:32:24.630><c> we</c>

00:32:24.710 --> 00:32:24.720 align:start position:0%
have your coffee and woken up so what we
 

00:32:24.720 --> 00:32:26.570 align:start position:0%
have your coffee and woken up so what we
do<00:32:24.840><c> to</c><00:32:24.990><c> start</c><00:32:25.200><c> any</c><00:32:25.380><c> research</c><00:32:25.799><c> is</c><00:32:25.980><c> stating</c><00:32:26.460><c> our</c>

00:32:26.570 --> 00:32:26.580 align:start position:0%
do to start any research is stating our
 

00:32:26.580 --> 00:32:28.430 align:start position:0%
do to start any research is stating our
assumptions<00:32:27.120><c> and</c><00:32:27.390><c> this</c><00:32:27.570><c> is</c><00:32:27.750><c> a</c><00:32:27.960><c> really</c>

00:32:28.430 --> 00:32:28.440 align:start position:0%
assumptions and this is a really
 

00:32:28.440 --> 00:32:31.330 align:start position:0%
assumptions and this is a really
valuable<00:32:28.650><c> thing</c><00:32:29.010><c> to</c><00:32:29.220><c> do</c><00:32:29.370><c> with</c><00:32:30.360><c> your</c><00:32:30.450><c> team</c><00:32:30.690><c> so</c>

00:32:31.330 --> 00:32:31.340 align:start position:0%
valuable thing to do with your team so
 

00:32:31.340 --> 00:32:35.120 align:start position:0%
valuable thing to do with your team so
the<00:32:32.340><c> three</c><00:32:33.179><c> assumptions</c><00:32:33.480><c> are</c><00:32:33.960><c> basically</c><00:32:34.860><c> what</c>

00:32:35.120 --> 00:32:35.130 align:start position:0%
the three assumptions are basically what
 

00:32:35.130 --> 00:32:36.350 align:start position:0%
the three assumptions are basically what
do<00:32:35.220><c> we</c><00:32:35.309><c> think</c><00:32:35.520><c> we're</c><00:32:35.610><c> going</c><00:32:35.730><c> to</c><00:32:35.789><c> find</c><00:32:35.940><c> out</c><00:32:36.179><c> when</c>

00:32:36.350 --> 00:32:36.360 align:start position:0%
do we think we're going to find out when
 

00:32:36.360 --> 00:32:38.029 align:start position:0%
do we think we're going to find out when
we<00:32:36.450><c> start</c><00:32:36.690><c> interviewing</c><00:32:37.020><c> people</c><00:32:37.289><c> that's</c><00:32:37.860><c> what</c>

00:32:38.029 --> 00:32:38.039 align:start position:0%
we start interviewing people that's what
 

00:32:38.039 --> 00:32:39.260 align:start position:0%
we start interviewing people that's what
we're<00:32:38.159><c> trying</c><00:32:38.280><c> to</c><00:32:38.490><c> that's</c><00:32:38.880><c> what</c><00:32:39.059><c> we're</c><00:32:39.179><c> gonna</c>

00:32:39.260 --> 00:32:39.270 align:start position:0%
we're trying to that's what we're gonna
 

00:32:39.270 --> 00:32:42.020 align:start position:0%
we're trying to that's what we're gonna
put<00:32:39.510><c> down</c><00:32:39.720><c> okay</c><00:32:40.440><c> they</c><00:32:41.429><c> don't</c><00:32:41.669><c> have</c><00:32:41.789><c> to</c><00:32:41.909><c> be</c>

00:32:42.020 --> 00:32:42.030 align:start position:0%
put down okay they don't have to be
 

00:32:42.030 --> 00:32:44.060 align:start position:0%
put down okay they don't have to be
right<00:32:42.240><c> you</c><00:32:42.900><c> don't</c><00:32:43.080><c> know</c><00:32:43.320><c> the</c><00:32:43.500><c> answer</c><00:32:43.830><c> to</c><00:32:43.950><c> these</c>

00:32:44.060 --> 00:32:44.070 align:start position:0%
right you don't know the answer to these
 

00:32:44.070 --> 00:32:45.770 align:start position:0%
right you don't know the answer to these
things<00:32:44.340><c> but</c><00:32:44.640><c> there</c><00:32:44.789><c> are</c><00:32:44.820><c> lunch</c><00:32:45.120><c> there</c><00:32:45.480><c> it</c><00:32:45.600><c> gets</c>

00:32:45.770 --> 00:32:45.780 align:start position:0%
things but there are lunch there it gets
 

00:32:45.780 --> 00:32:48.169 align:start position:0%
things but there are lunch there it gets
like<00:32:46.169><c> I</c><00:32:46.380><c> think</c><00:32:46.860><c> probably</c><00:32:47.130><c> this</c><00:32:47.760><c> will</c><00:32:48.000><c> happen</c>

00:32:48.169 --> 00:32:48.179 align:start position:0%
like I think probably this will happen
 

00:32:48.179 --> 00:32:51.710 align:start position:0%
like I think probably this will happen
all<00:32:48.690><c> right</c><00:32:48.840><c> I</c><00:32:49.020><c> think</c><00:32:49.470><c> X</c><00:32:49.799><c> because</c><00:32:50.370><c> Y</c><00:32:50.720><c> it's</c>

00:32:51.710 --> 00:32:51.720 align:start position:0%
all right I think X because Y it's
 

00:32:51.720 --> 00:32:53.330 align:start position:0%
all right I think X because Y it's
really<00:32:52.169><c> good</c><00:32:52.320><c> to</c><00:32:52.409><c> do</c><00:32:52.530><c> this</c><00:32:52.679><c> as</c><00:32:52.860><c> a</c><00:32:52.890><c> whole</c><00:32:53.130><c> team</c>

00:32:53.330 --> 00:32:53.340 align:start position:0%
really good to do this as a whole team
 

00:32:53.340 --> 00:32:56.060 align:start position:0%
really good to do this as a whole team
exercise<00:32:53.940><c> so</c><00:32:54.360><c> using</c><00:32:54.780><c> that</c><00:32:54.870><c> IKEA</c><00:32:55.350><c> effect</c><00:32:55.530><c> again</c>

00:32:56.060 --> 00:32:56.070 align:start position:0%
exercise so using that IKEA effect again
 

00:32:56.070 --> 00:32:58.490 align:start position:0%
exercise so using that IKEA effect again
get<00:32:56.640><c> people</c><00:32:57.000><c> involved</c><00:32:57.299><c> early</c><00:32:57.900><c> then</c><00:32:58.110><c> they</c><00:32:58.350><c> will</c>

00:32:58.490 --> 00:32:58.500 align:start position:0%
get people involved early then they will
 

00:32:58.500 --> 00:33:00.919 align:start position:0%
get people involved early then they will
feel<00:32:58.679><c> heard</c><00:32:58.980><c> and</c><00:32:59.400><c> care</c><00:32:59.880><c> about</c><00:33:00.030><c> the</c><00:33:00.360><c> outcome</c><00:33:00.510><c> as</c>

00:33:00.919 --> 00:33:00.929 align:start position:0%
feel heard and care about the outcome as
 

00:33:00.929 --> 00:33:04.399 align:start position:0%
feel heard and care about the outcome as
well<00:33:01.370><c> and</c><00:33:02.370><c> then</c><00:33:03.120><c> also</c><00:33:03.299><c> when</c><00:33:03.659><c> you</c><00:33:03.750><c> do</c><00:33:03.900><c> as</c><00:33:04.080><c> a</c><00:33:04.110><c> team</c>

00:33:04.399 --> 00:33:04.409 align:start position:0%
well and then also when you do as a team
 

00:33:04.409 --> 00:33:06.680 align:start position:0%
well and then also when you do as a team
exercise<00:33:04.740><c> you</c><00:33:05.370><c> start</c><00:33:05.400><c> servicing</c><00:33:06.299><c> where</c><00:33:06.539><c> there</c>

00:33:06.680 --> 00:33:06.690 align:start position:0%
exercise you start servicing where there
 

00:33:06.690 --> 00:33:08.390 align:start position:0%
exercise you start servicing where there
is<00:33:06.809><c> disagreement</c><00:33:07.140><c> where</c><00:33:08.100><c> there</c><00:33:08.280><c> are</c>

00:33:08.390 --> 00:33:08.400 align:start position:0%
is disagreement where there are
 

00:33:08.400 --> 00:33:11.390 align:start position:0%
is disagreement where there are
conflicting<00:33:08.730><c> views</c><00:33:09.210><c> about</c><00:33:09.950><c> beliefs</c><00:33:10.950><c> that</c>

00:33:11.390 --> 00:33:11.400 align:start position:0%
conflicting views about beliefs that
 

00:33:11.400 --> 00:33:12.919 align:start position:0%
conflicting views about beliefs that
become<00:33:11.700><c> the</c><00:33:11.909><c> people</c><00:33:12.179><c> in</c><00:33:12.270><c> the</c><00:33:12.330><c> company</c><00:33:12.720><c> have</c>

00:33:12.919 --> 00:33:12.929 align:start position:0%
become the people in the company have
 

00:33:12.929 --> 00:33:15.260 align:start position:0%
become the people in the company have
those<00:33:13.559><c> are</c><00:33:13.770><c> great</c><00:33:14.010><c> places</c><00:33:14.220><c> to</c><00:33:14.610><c> focus</c><00:33:15.150><c> the</c>

00:33:15.260 --> 00:33:15.270 align:start position:0%
those are great places to focus the
 

00:33:15.270 --> 00:33:17.330 align:start position:0%
those are great places to focus the
research<00:33:15.659><c> on</c><00:33:15.900><c> so</c><00:33:16.320><c> if</c><00:33:16.409><c> you've</c><00:33:16.530><c> got</c><00:33:16.679><c> a</c><00:33:16.740><c> debate</c><00:33:16.919><c> in</c>

00:33:17.330 --> 00:33:17.340 align:start position:0%
research on so if you've got a debate in
 

00:33:17.340 --> 00:33:19.130 align:start position:0%
research on so if you've got a debate in
your<00:33:17.490><c> organization</c><00:33:18.179><c> about</c><00:33:18.270><c> which</c><00:33:18.809><c> way</c><00:33:19.080><c> should</c>

00:33:19.130 --> 00:33:19.140 align:start position:0%
your organization about which way should
 

00:33:19.140 --> 00:33:20.840 align:start position:0%
your organization about which way should
we<00:33:19.350><c> go</c><00:33:19.679><c> with</c><00:33:19.860><c> this</c><00:33:20.039><c> particular</c><00:33:20.340><c> product</c>

00:33:20.840 --> 00:33:20.850 align:start position:0%
we go with this particular product
 

00:33:20.850 --> 00:33:23.180 align:start position:0%
we go with this particular product
feature<00:33:21.210><c> or</c><00:33:21.450><c> whatever</c><00:33:21.750><c> then</c><00:33:22.320><c> interview</c>

00:33:23.180 --> 00:33:23.190 align:start position:0%
feature or whatever then interview
 

00:33:23.190 --> 00:33:26.299 align:start position:0%
feature or whatever then interview
people<00:33:23.460><c> can</c><00:33:23.970><c> help</c><00:33:24.740><c> you</c><00:33:25.740><c> know</c><00:33:25.830><c> solve</c><00:33:26.159><c> that</c>

00:33:26.299 --> 00:33:26.309 align:start position:0%
people can help you know solve that
 

00:33:26.309 --> 00:33:29.720 align:start position:0%
people can help you know solve that
question<00:33:26.549><c> really</c><00:33:28.130><c> so</c><00:33:29.130><c> it</c><00:33:29.250><c> states</c><00:33:29.460><c> it</c><00:33:29.610><c> like</c>

00:33:29.720 --> 00:33:29.730 align:start position:0%
question really so it states it like
 

00:33:29.730 --> 00:33:35.180 align:start position:0%
question really so it states it like
this<00:33:29.970><c> I</c><00:33:30.240><c> think</c><00:33:30.929><c> X</c><00:33:31.260><c> because</c><00:33:31.890><c> X</c><00:33:32.220><c> 1</c><00:33:33.500><c> and</c><00:33:34.500><c> it's</c><00:33:35.010><c> fine</c>

00:33:35.180 --> 00:33:35.190 align:start position:0%
this I think X because X 1 and it's fine
 

00:33:35.190 --> 00:33:36.950 align:start position:0%
this I think X because X 1 and it's fine
not<00:33:35.370><c> to</c><00:33:35.429><c> agree</c><00:33:35.730><c> about</c><00:33:35.850><c> them</c><00:33:36.120><c> so</c><00:33:36.330><c> it's</c><00:33:36.750><c> just</c><00:33:36.840><c> a</c>

00:33:36.950 --> 00:33:36.960 align:start position:0%
not to agree about them so it's just a
 

00:33:36.960 --> 00:33:41.149 align:start position:0%
not to agree about them so it's just a
basic<00:33:37.380><c> example</c><00:33:39.200><c> Sasha's</c><00:33:40.200><c> gonna</c><00:33:40.470><c> announce</c><00:33:40.919><c> two</c>

00:33:41.149 --> 00:33:41.159 align:start position:0%
basic example Sasha's gonna announce two
 

00:33:41.159 --> 00:33:42.980 align:start position:0%
basic example Sasha's gonna announce two
things<00:33:41.370><c> to</c><00:33:41.580><c> you</c><00:33:41.640><c> as</c><00:33:41.940><c> well</c><00:33:42.090><c> so</c><00:33:42.150><c> an</c><00:33:42.809><c> example</c>

00:33:42.980 --> 00:33:42.990 align:start position:0%
things to you as well so an example
 

00:33:42.990 --> 00:33:46.010 align:start position:0%
things to you as well so an example
research<00:33:43.919><c> question</c><00:33:44.490><c> right</c><00:33:44.700><c> so</c><00:33:45.030><c> let's</c><00:33:45.809><c> say</c>

00:33:46.010 --> 00:33:46.020 align:start position:0%
research question right so let's say
 

00:33:46.020 --> 00:33:48.760 align:start position:0%
research question right so let's say
you're<00:33:46.230><c> building</c><00:33:46.350><c> a</c><00:33:47.130><c> centralized</c><00:33:47.850><c> exchange</c>

00:33:48.760 --> 00:33:48.770 align:start position:0%
you're building a centralized exchange
 

00:33:48.770 --> 00:33:51.030 align:start position:0%
you're building a centralized exchange
where's<00:33:49.770><c> the</c><00:33:49.980><c> gap</c><00:33:50.159><c> in</c><00:33:50.370><c> the</c><00:33:50.490><c> center</c>

00:33:51.030 --> 00:33:51.040 align:start position:0%
where's the gap in the center
 

00:33:51.040 --> 00:33:52.680 align:start position:0%
where's the gap in the center
it<00:33:51.310><c> changes</c><00:33:51.670><c> now</c><00:33:51.910><c> which</c><00:33:52.210><c> could</c><00:33:52.450><c> be</c><00:33:52.600><c> an</c>

00:33:52.680 --> 00:33:52.690 align:start position:0%
it changes now which could be an
 

00:33:52.690 --> 00:33:54.870 align:start position:0%
it changes now which could be an
opportunity<00:33:53.260><c> for</c><00:33:53.380><c> us</c><00:33:53.620><c> right</c><00:33:54.160><c> quite</c>

00:33:54.870 --> 00:33:54.880 align:start position:0%
opportunity for us right quite
 

00:33:54.880 --> 00:33:57.840 align:start position:0%
opportunity for us right quite
straightforward<00:33:55.980><c> so</c><00:33:56.980><c> an</c><00:33:57.070><c> assumption</c><00:33:57.430><c> might</c>

00:33:57.840 --> 00:33:57.850 align:start position:0%
straightforward so an assumption might
 

00:33:57.850 --> 00:34:02.520 align:start position:0%
straightforward so an assumption might
look<00:33:58.000><c> like</c><00:33:58.060><c> this</c><00:33:58.510><c> I</c><00:34:00.420><c> think</c><00:34:01.420><c> what's</c><00:34:01.840><c> missing</c><00:34:02.110><c> is</c>

00:34:02.520 --> 00:34:02.530 align:start position:0%
look like this I think what's missing is
 

00:34:02.530 --> 00:34:05.190 align:start position:0%
look like this I think what's missing is
a<00:34:02.590><c> mobile</c><00:34:03.130><c> app</c><00:34:03.340><c> because</c><00:34:04.060><c> if</c><00:34:04.330><c> users</c><00:34:04.780><c> can</c><00:34:04.960><c> access</c>

00:34:05.190 --> 00:34:05.200 align:start position:0%
a mobile app because if users can access
 

00:34:05.200 --> 00:34:07.620 align:start position:0%
a mobile app because if users can access
the<00:34:05.680><c> decks</c><00:34:05.920><c> on</c><00:34:06.220><c> the</c><00:34:06.370><c> go</c><00:34:06.550><c> this</c><00:34:07.240><c> will</c><00:34:07.420><c> lead</c><00:34:07.600><c> to</c>

00:34:07.620 --> 00:34:07.630 align:start position:0%
the decks on the go this will lead to
 

00:34:07.630 --> 00:34:11.960 align:start position:0%
the decks on the go this will lead to
more<00:34:07.750><c> usage</c><00:34:08.560><c> for</c><00:34:09.040><c> liquidity</c><00:34:09.400><c> on</c><00:34:09.970><c> the</c><00:34:10.150><c> exchange</c>

00:34:11.960 --> 00:34:11.970 align:start position:0%
more usage for liquidity on the exchange
 

00:34:11.970 --> 00:34:17.100 align:start position:0%
more usage for liquidity on the exchange
okay<00:34:12.970><c> so</c><00:34:13.740><c> Sasha's</c><00:34:14.740><c> freaking</c><00:34:15.100><c> out</c><00:34:15.250><c> some</c><00:34:16.120><c> things</c>

00:34:17.100 --> 00:34:17.110 align:start position:0%
okay so Sasha's freaking out some things
 

00:34:17.110 --> 00:34:19.530 align:start position:0%
okay so Sasha's freaking out some things
here<00:34:17.440><c> we</c><00:34:18.010><c> need</c><00:34:18.160><c> to</c><00:34:18.310><c> get</c><00:34:18.429><c> you</c><00:34:18.580><c> two</c><00:34:18.790><c> groups</c><00:34:19.150><c> of</c>

00:34:19.530 --> 00:34:19.540 align:start position:0%
here we need to get you two groups of
 

00:34:19.540 --> 00:34:21.690 align:start position:0%
here we need to get you two groups of
three<00:34:20.110><c> so</c><00:34:20.410><c> if</c><00:34:20.770><c> you</c><00:34:20.830><c> can</c><00:34:20.980><c> organize</c><00:34:21.100><c> yourselves</c>

00:34:21.690 --> 00:34:21.700 align:start position:0%
three so if you can organize yourselves
 

00:34:21.700 --> 00:34:47.280 align:start position:0%
three so if you can organize yourselves
in<00:34:21.880><c> groups</c><00:34:22.090><c> of</c><00:34:22.210><c> three</c><00:34:22.450><c> please</c><00:34:45.300><c> so</c><00:34:46.300><c> we're</c><00:34:47.140><c> just</c>

00:34:47.280 --> 00:34:47.290 align:start position:0%
in groups of three please so we're just
 

00:34:47.290 --> 00:34:48.659 align:start position:0%
in groups of three please so we're just
going<00:34:47.470><c> to</c><00:34:47.500><c> spend</c><00:34:47.740><c> probably</c><00:34:47.950><c> only</c><00:34:48.190><c> about</c><00:34:48.370><c> ten</c>

00:34:48.659 --> 00:34:48.669 align:start position:0%
going to spend probably only about ten
 

00:34:48.669 --> 00:34:50.850 align:start position:0%
going to spend probably only about ten
minutes<00:34:49.000><c> on</c><00:34:49.150><c> this</c><00:34:49.270><c> activity</c><00:34:49.660><c> and</c><00:34:50.350><c> I</c><00:34:50.560><c> want</c><00:34:50.770><c> you</c>

00:34:50.850 --> 00:34:50.860 align:start position:0%
minutes on this activity and I want you
 

00:34:50.860 --> 00:34:53.970 align:start position:0%
minutes on this activity and I want you
just<00:34:50.919><c> to</c><00:34:51.160><c> work</c><00:34:51.370><c> together</c><00:34:51.730><c> to</c><00:34:52.419><c> state</c><00:34:53.020><c> what</c><00:34:53.830><c> your</c>

00:34:53.970 --> 00:34:53.980 align:start position:0%
just to work together to state what your
 

00:34:53.980 --> 00:34:55.800 align:start position:0%
just to work together to state what your
assumptions<00:34:54.610><c> are</c><00:34:54.790><c> about</c><00:34:55.090><c> the</c><00:34:55.240><c> thing</c><00:34:55.419><c> I've</c><00:34:55.570><c> put</c>

00:34:55.800 --> 00:34:55.810 align:start position:0%
assumptions are about the thing I've put
 

00:34:55.810 --> 00:34:57.900 align:start position:0%
assumptions are about the thing I've put
in<00:34:55.929><c> front</c><00:34:56.110><c> of</c><00:34:56.260><c> you</c><00:34:56.440><c> okay</c><00:34:56.679><c> so</c><00:34:57.040><c> in</c><00:34:57.370><c> your</c><00:34:57.430><c> group</c>

00:34:57.900 --> 00:34:57.910 align:start position:0%
in front of you okay so in your group
 

00:34:57.910 --> 00:34:59.460 align:start position:0%
in front of you okay so in your group
you<00:34:58.150><c> should</c><00:34:58.180><c> all</c><00:34:58.420><c> have</c><00:34:58.600><c> the</c><00:34:58.720><c> same</c><00:34:58.900><c> thing</c><00:34:59.230><c> yeah</c>

00:34:59.460 --> 00:34:59.470 align:start position:0%
you should all have the same thing yeah
 

00:34:59.470 --> 00:35:03.890 align:start position:0%
you should all have the same thing yeah
you<00:34:59.770><c> don't</c><00:34:59.860><c> have</c><00:34:59.950><c> the</c><00:35:00.130><c> same</c><00:35:00.280><c> question</c><00:35:00.790><c> right</c>

00:35:03.890 --> 00:35:03.900 align:start position:0%
 
 

00:35:03.900 --> 00:35:06.750 align:start position:0%
 
so<00:35:04.900><c> how</c><00:35:05.530><c> do</c><00:35:05.590><c> we</c><00:35:05.770><c> the</c><00:35:05.860><c> research</c><00:35:06.190><c> question</c><00:35:06.640><c> and</c>

00:35:06.750 --> 00:35:06.760 align:start position:0%
so how do we the research question and
 

00:35:06.760 --> 00:35:08.580 align:start position:0%
so how do we the research question and
just<00:35:07.150><c> write</c><00:35:07.510><c> your</c><00:35:07.690><c> assumptions</c><00:35:08.170><c> down</c><00:35:08.380><c> you</c>

00:35:08.580 --> 00:35:08.590 align:start position:0%
just write your assumptions down you
 

00:35:08.590 --> 00:35:10.320 align:start position:0%
just write your assumptions down you
don't<00:35:08.800><c> have</c><00:35:08.950><c> to</c><00:35:09.040><c> agree</c><00:35:09.280><c> with</c><00:35:09.310><c> each</c><00:35:09.460><c> other</c><00:35:09.820><c> just</c>

00:35:10.320 --> 00:35:10.330 align:start position:0%
don't have to agree with each other just
 

00:35:10.330 --> 00:35:11.700 align:start position:0%
don't have to agree with each other just
work<00:35:10.510><c> them</c><00:35:10.690><c> out</c><00:35:10.780><c> okay</c>

00:35:11.700 --> 00:35:11.710 align:start position:0%
work them out okay
 

00:35:11.710 --> 00:35:18.829 align:start position:0%
work them out okay
[Music]

00:35:18.829 --> 00:35:18.839 align:start position:0%
 
 

00:35:18.839 --> 00:35:24.080 align:start position:0%
 
which<00:35:19.839><c> is</c>

00:35:24.080 --> 00:35:24.090 align:start position:0%
 
 

00:35:24.090 --> 00:35:27.890 align:start position:0%
 
so<00:35:24.960><c> trying</c><00:35:25.260><c> to</c><00:35:25.290><c> copy</c><00:35:25.590><c> by</c><00:35:26.430><c> the</c><00:35:26.880><c> list</c><00:35:27.120><c> at</c><00:35:27.480><c> stake</c>

00:35:27.890 --> 00:35:27.900 align:start position:0%
so trying to copy by the list at stake
 

00:35:27.900 --> 00:35:30.260 align:start position:0%
so trying to copy by the list at stake
that<00:35:27.930><c> because</c><00:35:28.590><c> as</c><00:35:28.920><c> well</c><00:35:29.130><c> right</c><00:35:29.550><c> so</c><00:35:29.820><c> what</c><00:35:30.180><c> we're</c>

00:35:30.260 --> 00:35:30.270 align:start position:0%
that because as well right so what we're
 

00:35:30.270 --> 00:35:31.640 align:start position:0%
that because as well right so what we're
thinking<00:35:30.360><c> is</c><00:35:30.630><c> people</c><00:35:31.350><c> are</c><00:35:31.440><c> going</c><00:35:31.560><c> to</c>

00:35:31.640 --> 00:35:31.650 align:start position:0%
thinking is people are going to
 

00:35:31.650 --> 00:35:33.470 align:start position:0%
thinking is people are going to
interview<00:35:32.070><c> someone</c><00:35:32.340><c> about</c><00:35:32.670><c> this</c><00:35:32.880><c> what</c><00:35:33.300><c> would</c>

00:35:33.470 --> 00:35:33.480 align:start position:0%
interview someone about this what would
 

00:35:33.480 --> 00:35:46.840 align:start position:0%
interview someone about this what would
we<00:35:33.630><c> expect</c><00:35:33.660><c> to</c><00:35:34.140><c> find</c><00:35:34.350><c> out</c>

00:35:46.840 --> 00:35:46.850 align:start position:0%
 
 

00:35:46.850 --> 00:35:55.080 align:start position:0%
 
[Music]

00:35:55.080 --> 00:35:55.090 align:start position:0%
 
 

00:35:55.090 --> 00:36:04.440 align:start position:0%
 
the<00:35:55.840><c> usual</c>

00:36:04.440 --> 00:36:04.450 align:start position:0%
 
 

00:36:04.450 --> 00:36:27.690 align:start position:0%
 
I<00:36:21.030><c> got</c><00:36:22.030><c> to</c><00:36:22.240><c> obsess</c><00:36:22.599><c> more</c><00:36:22.869><c> yes</c>

00:36:27.690 --> 00:36:27.700 align:start position:0%
 
 

00:36:27.700 --> 00:36:30.130 align:start position:0%
 
they<00:36:28.700><c> travel</c><00:36:29.090><c> journey</c><00:36:29.420><c> from</c><00:36:29.599><c> the</c><00:36:29.720><c> heart</c><00:36:29.900><c> to</c>

00:36:30.130 --> 00:36:30.140 align:start position:0%
they travel journey from the heart to
 

00:36:30.140 --> 00:36:34.420 align:start position:0%
they travel journey from the heart to
the<00:36:30.170><c> attention</c><00:36:31.119><c> and</c><00:36:32.119><c> I'll</c><00:36:32.300><c> be</c><00:36:32.750><c> sunset</c>

00:36:34.420 --> 00:36:34.430 align:start position:0%
the attention and I'll be sunset
 

00:36:34.430 --> 00:36:37.220 align:start position:0%
the attention and I'll be sunset
we<00:36:34.760><c> know</c><00:36:34.910><c> the</c><00:36:35.180><c> forecast</c><00:36:35.420><c> all</c><00:36:35.900><c> users</c>

00:36:37.220 --> 00:36:37.230 align:start position:0%
we know the forecast all users
 

00:36:37.230 --> 00:36:59.740 align:start position:0%
we know the forecast all users
[Music]

00:36:59.740 --> 00:36:59.750 align:start position:0%
 
 

00:36:59.750 --> 00:37:06.910 align:start position:0%
 
[Music]

00:37:06.910 --> 00:37:06.920 align:start position:0%
 
 

00:37:06.920 --> 00:37:14.660 align:start position:0%
 
[Music]

00:37:14.660 --> 00:37:14.670 align:start position:0%
 
 

00:37:14.670 --> 00:37:34.240 align:start position:0%
 
[Music]

00:37:34.240 --> 00:37:34.250 align:start position:0%
 
 

00:37:34.250 --> 00:37:52.099 align:start position:0%
 
[Music]

00:37:52.099 --> 00:37:52.109 align:start position:0%
 
 

00:37:52.109 --> 00:38:03.450 align:start position:0%
 
is<00:37:52.529><c> what</c><00:37:52.890><c> we</c><00:37:53.039><c> think</c>

00:38:03.450 --> 00:38:03.460 align:start position:0%
 
 

00:38:03.460 --> 00:38:07.900 align:start position:0%
 
all<00:38:04.460><c> right</c><00:38:05.410><c> we</c><00:38:06.410><c> can</c><00:38:06.560><c> have</c><00:38:07.190><c> the</c><00:38:07.370><c> user</c>

00:38:07.900 --> 00:38:07.910 align:start position:0%
all right we can have the user
 

00:38:07.910 --> 00:38:10.690 align:start position:0%
all right we can have the user
perspective<00:38:08.240><c> that</c><00:38:08.780><c> I</c><00:38:09.020><c> have</c><00:38:09.410><c> that</c><00:38:10.010><c> also</c><00:38:10.160><c> we</c><00:38:10.490><c> can</c>

00:38:10.690 --> 00:38:10.700 align:start position:0%
perspective that I have that also we can
 

00:38:10.700 --> 00:38:14.170 align:start position:0%
perspective that I have that also we can
have<00:38:10.730><c> a</c><00:38:11.290><c> researcher</c><00:38:12.290><c> protects</c><00:38:12.680><c> against</c>

00:38:14.170 --> 00:38:14.180 align:start position:0%
have a researcher protects against
 

00:38:14.180 --> 00:38:21.730 align:start position:0%
have a researcher protects against
yes<00:38:15.180><c> yes</c><00:38:15.839><c> power</c><00:38:16.559><c> W</c><00:38:17.250><c> over</c><00:38:17.670><c> session</c><00:38:18.059><c> will</c><00:38:20.150><c> be</c>

00:38:21.730 --> 00:38:21.740 align:start position:0%
yes yes power W over session will be
 

00:38:21.740 --> 00:38:27.829 align:start position:0%
yes yes power W over session will be
very<00:38:22.740><c> of</c><00:38:23.279><c> us</c><00:38:25.549><c> except</c><00:38:26.549><c> Kennedy</c><00:38:26.970><c> that</c><00:38:27.480><c> is</c><00:38:27.509><c> what</c><00:38:27.809><c> I</c>

00:38:27.829 --> 00:38:27.839 align:start position:0%
very of us except Kennedy that is what I
 

00:38:27.839 --> 00:38:55.900 align:start position:0%
very of us except Kennedy that is what I
understood

00:38:55.900 --> 00:38:55.910 align:start position:0%
 
 

00:38:55.910 --> 00:39:10.890 align:start position:0%
 
[Music]

00:39:10.890 --> 00:39:10.900 align:start position:0%
 
 

00:39:10.900 --> 00:39:19.269 align:start position:0%
 
the<00:39:11.900><c> user</c><00:39:12.140><c> respect</c><00:39:16.420><c> experience</c><00:39:18.039><c> is</c><00:39:19.039><c> your</c>

00:39:19.269 --> 00:39:19.279 align:start position:0%
the user respect experience is your
 

00:39:19.279 --> 00:39:23.470 align:start position:0%
the user respect experience is your
experience

00:39:23.470 --> 00:39:23.480 align:start position:0%
 
 

00:39:23.480 --> 00:39:25.240 align:start position:0%
 
[Music]

00:39:25.240 --> 00:39:25.250 align:start position:0%
[Music]
 

00:39:25.250 --> 00:39:43.040 align:start position:0%
[Music]
yes

00:39:43.040 --> 00:39:43.050 align:start position:0%
 
 

00:39:43.050 --> 00:39:46.309 align:start position:0%
 
[Music]

00:39:46.309 --> 00:39:46.319 align:start position:0%
[Music]
 

00:39:46.319 --> 00:39:48.319 align:start position:0%
[Music]
anyway<00:39:46.859><c> what</c><00:39:47.279><c> a</c><00:39:47.309><c> teenager</c><00:39:47.729><c> our</c><00:39:47.939><c> cars</c>

00:39:48.319 --> 00:39:48.329 align:start position:0%
anyway what a teenager our cars
 

00:39:48.329 --> 00:39:50.809 align:start position:0%
anyway what a teenager our cars
beautiful<00:39:48.569><c> ways</c><00:39:49.169><c> that</c><00:39:49.499><c> people</c><00:39:49.769><c> made</c><00:39:50.579><c> this</c><00:39:50.759><c> a</c>

00:39:50.809 --> 00:39:50.819 align:start position:0%
beautiful ways that people made this a
 

00:39:50.819 --> 00:39:53.929 align:start position:0%
beautiful ways that people made this a
better<00:39:51.089><c> experience</c><00:39:52.099><c> means</c><00:39:53.099><c> that</c><00:39:53.339><c> expects</c><00:39:53.699><c> for</c>

00:39:53.929 --> 00:39:53.939 align:start position:0%
better experience means that expects for
 

00:39:53.939 --> 00:40:01.220 align:start position:0%
better experience means that expects for
people<00:39:54.390><c> so</c><00:39:54.989><c> if</c><00:39:55.109><c> you're</c><00:39:55.229><c> gonna</c><00:39:55.349><c> ask</c><00:39:55.619><c> people</c>

00:40:01.220 --> 00:40:01.230 align:start position:0%
 
 

00:40:01.230 --> 00:40:03.450 align:start position:0%
 
[Music]

00:40:03.450 --> 00:40:03.460 align:start position:0%
[Music]
 

00:40:03.460 --> 00:40:07.780 align:start position:0%
[Music]
experience<00:40:04.870><c> I</c><00:40:05.870><c> have</c><00:40:06.260><c> this</c><00:40:06.440><c> issue</c><00:40:06.950><c> that</c>

00:40:07.780 --> 00:40:07.790 align:start position:0%
experience I have this issue that
 

00:40:07.790 --> 00:40:09.220 align:start position:0%
experience I have this issue that
everyone<00:40:08.120><c> else</c><00:40:08.330><c> that</c><00:40:08.540><c> the</c><00:40:08.600><c> same</c><00:40:08.780><c> machine</c><00:40:09.080><c> as</c>

00:40:09.220 --> 00:40:09.230 align:start position:0%
everyone else that the same machine as
 

00:40:09.230 --> 00:40:10.990 align:start position:0%
everyone else that the same machine as
well<00:40:09.470><c> so</c><00:40:10.040><c> that's</c><00:40:10.250><c> a</c><00:40:10.370><c> good</c><00:40:10.490><c> assumption</c>

00:40:10.990 --> 00:40:11.000 align:start position:0%
well so that's a good assumption
 

00:40:11.000 --> 00:40:13.390 align:start position:0%
well so that's a good assumption
I<00:40:11.390><c> got</c><00:40:12.170><c> every</c><00:40:12.560><c> season</c><00:40:12.710><c> we</c><00:40:12.920><c> where</c><00:40:13.160><c> it</c><00:40:13.250><c> goes</c>

00:40:13.390 --> 00:40:13.400 align:start position:0%
I got every season we where it goes
 

00:40:13.400 --> 00:40:15.490 align:start position:0%
I got every season we where it goes
first<00:40:13.700><c> your</c><00:40:14.030><c> muscles</c><00:40:14.390><c> done</c><00:40:14.540><c> yeah</c><00:40:14.960><c> it's</c><00:40:15.260><c> okay</c>

00:40:15.490 --> 00:40:15.500 align:start position:0%
first your muscles done yeah it's okay
 

00:40:15.500 --> 00:40:25.240 align:start position:0%
first your muscles done yeah it's okay
our<00:40:18.490><c> solution</c><00:40:19.490><c> interesting</c>

00:40:25.240 --> 00:40:25.250 align:start position:0%
 
 

00:40:25.250 --> 00:40:28.510 align:start position:0%
 
that's<00:40:26.250><c> a</c><00:40:26.340><c> weird</c><00:40:26.580><c> question</c>

00:40:28.510 --> 00:40:28.520 align:start position:0%
that's a weird question
 

00:40:28.520 --> 00:40:36.320 align:start position:0%
that's a weird question
it's<00:40:31.970><c> great</c><00:40:32.970><c> when</c><00:40:33.150><c> your</c><00:40:35.000><c> establishments</c><00:40:36.000><c> I</c>

00:40:36.320 --> 00:40:36.330 align:start position:0%
it's great when your establishments I
 

00:40:36.330 --> 00:40:40.400 align:start position:0%
it's great when your establishments I
think<00:40:37.110><c> you</c><00:40:38.100><c> felt</c><00:40:38.370><c> about</c><00:40:38.640><c> the</c><00:40:38.880><c> expo</c><00:40:39.360><c> is</c><00:40:39.780><c> these</c>

00:40:40.400 --> 00:40:40.410 align:start position:0%
think you felt about the expo is these
 

00:40:40.410 --> 00:40:58.160 align:start position:0%
think you felt about the expo is these
other<00:40:40.680><c> tracks</c><00:40:41.040><c> not</c><00:40:41.280><c> that</c><00:40:41.490><c> the</c>

00:40:58.160 --> 00:40:58.170 align:start position:0%
 
 

00:40:58.170 --> 00:40:59.349 align:start position:0%
 
[Music]

00:40:59.349 --> 00:40:59.359 align:start position:0%
[Music]
 

00:40:59.359 --> 00:41:02.680 align:start position:0%
[Music]
like<00:40:59.930><c> magic</c><00:41:00.170><c> just</c><00:41:00.619><c> Helen</c>

00:41:02.680 --> 00:41:02.690 align:start position:0%
like magic just Helen
 

00:41:02.690 --> 00:41:04.870 align:start position:0%
like magic just Helen
yes

00:41:04.870 --> 00:41:04.880 align:start position:0%
yes
 

00:41:04.880 --> 00:41:07.390 align:start position:0%
yes
I<00:41:04.910><c> was</c><00:41:05.660><c> speaking</c><00:41:05.900><c> out</c><00:41:06.229><c> here</c><00:41:06.470><c> when</c><00:41:06.829><c> I</c><00:41:06.859><c> wrote</c><00:41:07.160><c> my</c>

00:41:07.390 --> 00:41:07.400 align:start position:0%
I was speaking out here when I wrote my
 

00:41:07.400 --> 00:41:17.910 align:start position:0%
I was speaking out here when I wrote my
favorite<00:41:07.940><c> cement</c><00:41:08.329><c> food</c><00:41:13.930><c> but</c><00:41:14.930><c> then</c><00:41:15.079><c> we</c>

00:41:17.910 --> 00:41:17.920 align:start position:0%
 
 

00:41:17.920 --> 00:41:20.170 align:start position:0%
 
[Music]

00:41:20.170 --> 00:41:20.180 align:start position:0%
[Music]
 

00:41:20.180 --> 00:41:23.410 align:start position:0%
[Music]
and<00:41:21.109><c> here</c><00:41:21.890><c> it's</c><00:41:22.069><c> a</c><00:41:22.190><c> right</c><00:41:22.400><c> away</c><00:41:22.640><c> once</c><00:41:23.059><c> you</c><00:41:23.180><c> buy</c>

00:41:23.410 --> 00:41:23.420 align:start position:0%
and here it's a right away once you buy
 

00:41:23.420 --> 00:41:24.680 align:start position:0%
and here it's a right away once you buy
the<00:41:23.450><c> Wi-Fi</c>

00:41:24.680 --> 00:41:24.690 align:start position:0%
the Wi-Fi
 

00:41:24.690 --> 00:41:27.880 align:start position:0%
the Wi-Fi
but<00:41:25.290><c> otherwise</c><00:41:25.740><c> I'm</c><00:41:26.160><c> you</c><00:41:26.369><c> have</c><00:41:26.550><c> a</c><00:41:26.579><c> little</c>

00:41:27.880 --> 00:41:27.890 align:start position:0%
but otherwise I'm you have a little
 

00:41:27.890 --> 00:42:28.300 align:start position:0%
but otherwise I'm you have a little
mouse<00:41:30.650><c> yeah</c><00:41:31.970><c> we</c><00:41:32.970><c> always</c><00:41:33.300><c> be</c><00:41:33.510><c> like</c><00:41:33.720><c> you</c>

00:42:28.300 --> 00:42:28.310 align:start position:0%
 
 

00:42:28.310 --> 00:42:37.990 align:start position:0%
 
[Music]

00:42:37.990 --> 00:42:38.000 align:start position:0%
 
 

00:42:38.000 --> 00:42:39.690 align:start position:0%
 
[Music]

00:42:39.690 --> 00:42:39.700 align:start position:0%
[Music]
 

00:42:39.700 --> 00:42:44.039 align:start position:0%
[Music]
the<00:42:40.700><c> directions</c><00:42:41.210><c> so</c><00:42:42.200><c> I</c><00:42:42.559><c> think</c><00:42:42.829><c> that</c><00:42:43.160><c> the</c>

00:42:44.039 --> 00:42:44.049 align:start position:0%
the directions so I think that the
 

00:42:44.049 --> 00:42:48.269 align:start position:0%
the directions so I think that the
costumes

00:42:48.269 --> 00:42:48.279 align:start position:0%
 
 

00:42:48.279 --> 00:42:51.579 align:start position:0%
 
I<00:42:49.279><c> was</c><00:42:49.519><c> more</c><00:42:50.059><c> focused</c><00:42:50.089><c> on</c><00:42:50.690><c> building</c><00:42:51.079><c> companies</c>

00:42:51.579 --> 00:42:51.589 align:start position:0%
I was more focused on building companies
 

00:42:51.589 --> 00:42:54.220 align:start position:0%
I was more focused on building companies
to<00:42:51.680><c> build</c><00:42:51.799><c> travel</c><00:42:52.329><c> for</c><00:42:53.329><c> what</c><00:42:53.509><c> comforts</c><00:42:53.990><c> that</c>

00:42:54.220 --> 00:42:54.230 align:start position:0%
to build travel for what comforts that
 

00:42:54.230 --> 00:42:56.559 align:start position:0%
to build travel for what comforts that
most<00:42:54.680><c> basic</c><00:42:55.190><c> federal</c><00:42:55.549><c> powers</c><00:42:55.940><c> to</c>

00:42:56.559 --> 00:42:56.569 align:start position:0%
most basic federal powers to
 

00:42:56.569 --> 00:43:00.039 align:start position:0%
most basic federal powers to
commercially<00:42:57.170><c> to</c><00:42:57.289><c> this</c><00:42:57.410><c> compressor</c><00:42:58.809><c> customer</c>

00:43:00.039 --> 00:43:00.049 align:start position:0%
commercially to this compressor customer
 

00:43:00.049 --> 00:43:02.140 align:start position:0%
commercially to this compressor customer
reaching<00:43:00.440><c> out</c><00:43:00.529><c> there</c><00:43:00.769><c> partner</c><00:43:01.130><c> today</c><00:43:01.880><c> I'd</c>

00:43:02.140 --> 00:43:02.150 align:start position:0%
reaching out there partner today I'd
 

00:43:02.150 --> 00:43:05.700 align:start position:0%
reaching out there partner today I'd
like<00:43:02.180><c> to</c><00:43:02.509><c> know</c><00:43:02.660><c> what</c><00:43:03.079><c> America</c><00:43:03.559><c> yes</c><00:43:03.920><c> yeah</c>

00:43:05.700 --> 00:43:05.710 align:start position:0%
like to know what America yes yeah
 

00:43:05.710 --> 00:43:08.380 align:start position:0%
like to know what America yes yeah
whatever<00:43:06.710><c> II</c><00:43:07.009><c> know</c><00:43:07.130><c> what</c><00:43:07.579><c> you</c><00:43:07.700><c> mean</c><00:43:07.730><c> it</c><00:43:07.910><c> is</c><00:43:08.029><c> not</c>

00:43:08.380 --> 00:43:08.390 align:start position:0%
whatever II know what you mean it is not
 

00:43:08.390 --> 00:43:14.400 align:start position:0%
whatever II know what you mean it is not
yes

00:43:14.400 --> 00:43:14.410 align:start position:0%
 
 

00:43:14.410 --> 00:43:20.640 align:start position:0%
 
5:27<00:43:15.410><c> yes</c>

00:43:20.640 --> 00:43:20.650 align:start position:0%
 
 

00:43:20.650 --> 00:43:50.190 align:start position:0%
 
maybe

00:43:50.190 --> 00:43:50.200 align:start position:0%
 
 

00:43:50.200 --> 00:43:56.980 align:start position:0%
 
[Music]

00:43:56.980 --> 00:43:56.990 align:start position:0%
 
 

00:43:56.990 --> 00:44:09.750 align:start position:0%
 
[Music]

00:44:09.750 --> 00:44:09.760 align:start position:0%
 
 

00:44:09.760 --> 00:44:24.809 align:start position:0%
 
[Music]

00:44:24.809 --> 00:44:24.819 align:start position:0%
 
 

00:44:24.819 --> 00:44:30.839 align:start position:0%
 
okay<00:44:25.150><c> last</c><00:44:25.390><c> minute</c><00:44:25.839><c> last</c><00:44:26.230><c> assumption</c><00:44:29.549><c> and</c><00:44:30.549><c> I</c>

00:44:30.839 --> 00:44:30.849 align:start position:0%
okay last minute last assumption and I
 

00:44:30.849 --> 00:44:32.230 align:start position:0%
okay last minute last assumption and I
know

00:44:32.230 --> 00:44:32.240 align:start position:0%
know
 

00:44:32.240 --> 00:44:35.390 align:start position:0%
know
and<00:44:33.240><c> maybe</c><00:44:33.480><c> you're</c><00:44:33.810><c> thirsty</c><00:44:34.560><c> to</c><00:44:34.920><c> face</c><00:44:35.160><c> the</c>

00:44:35.390 --> 00:44:35.400 align:start position:0%
and maybe you're thirsty to face the
 

00:44:35.400 --> 00:44:51.199 align:start position:0%
and maybe you're thirsty to face the
different<00:44:35.730><c> questions</c><00:44:37.010><c> about</c><00:44:38.010><c> you</c>

00:44:51.199 --> 00:44:51.209 align:start position:0%
 
 

00:44:51.209 --> 00:45:01.140 align:start position:0%
 
yeah<00:44:52.209><c> I</c><00:44:52.449><c> must've</c><00:44:59.400><c> arranged</c><00:45:00.400><c> everybody</c><00:45:00.910><c> you</c>

00:45:01.140 --> 00:45:01.150 align:start position:0%
yeah I must've arranged everybody you
 

00:45:01.150 --> 00:45:07.169 align:start position:0%
yeah I must've arranged everybody you
can<00:45:01.329><c> wrap</c><00:45:01.509><c> up</c><00:45:01.749><c> now</c><00:45:05.429><c> some</c><00:45:06.429><c> assumptions</c><00:45:06.969><c> aren't</c>

00:45:07.169 --> 00:45:07.179 align:start position:0%
can wrap up now some assumptions aren't
 

00:45:07.179 --> 00:45:08.999 align:start position:0%
can wrap up now some assumptions aren't
down<00:45:07.420><c> with</c><00:45:07.569><c> you</c><00:45:07.689><c> brilliant</c><00:45:07.929><c> so</c><00:45:08.410><c> we're</c><00:45:08.829><c> going</c>

00:45:08.999 --> 00:45:09.009 align:start position:0%
down with you brilliant so we're going
 

00:45:09.009 --> 00:45:12.870 align:start position:0%
down with you brilliant so we're going
to<00:45:09.099><c> go</c><00:45:09.369><c> through</c><00:45:09.640><c> now</c><00:45:10.829><c> sort</c><00:45:11.829><c> of</c><00:45:11.890><c> the</c><00:45:11.949><c> anatomy</c><00:45:12.849><c> of</c>

00:45:12.870 --> 00:45:12.880 align:start position:0%
to go through now sort of the anatomy of
 

00:45:12.880 --> 00:45:15.049 align:start position:0%
to go through now sort of the anatomy of
an<00:45:13.119><c> incident</c><00:45:13.420><c> all</c><00:45:13.989><c> right</c>

00:45:15.049 --> 00:45:15.059 align:start position:0%
an incident all right
 

00:45:15.059 --> 00:45:17.669 align:start position:0%
an incident all right
you<00:45:16.059><c> will</c><00:45:16.329><c> have</c><00:45:16.569><c> in</c><00:45:17.019><c> front</c><00:45:17.259><c> of</c><00:45:17.380><c> you</c><00:45:17.469><c> some</c>

00:45:17.669 --> 00:45:17.679 align:start position:0%
you will have in front of you some
 

00:45:17.679 --> 00:45:21.029 align:start position:0%
you will have in front of you some
stickers<00:45:18.209><c> so</c><00:45:19.209><c> it's</c><00:45:19.989><c> usually</c><00:45:20.199><c> three</c><00:45:20.589><c> roles</c><00:45:20.890><c> in</c>

00:45:21.029 --> 00:45:21.039 align:start position:0%
stickers so it's usually three roles in
 

00:45:21.039 --> 00:45:23.819 align:start position:0%
stickers so it's usually three roles in
an<00:45:21.160><c> interview</c><00:45:21.519><c> facilitator</c><00:45:22.299><c> a</c><00:45:22.509><c> user</c><00:45:22.869><c> and</c><00:45:23.589><c> an</c>

00:45:23.819 --> 00:45:23.829 align:start position:0%
an interview facilitator a user and an
 

00:45:23.829 --> 00:45:26.849 align:start position:0%
an interview facilitator a user and an
observer<00:45:24.179><c> use</c><00:45:25.179><c> observers</c><00:45:26.019><c> really</c><00:45:26.319><c> useful</c><00:45:26.739><c> as</c>

00:45:26.849 --> 00:45:26.859 align:start position:0%
observer use observers really useful as
 

00:45:26.859 --> 00:45:28.919 align:start position:0%
observer use observers really useful as
the<00:45:26.979><c> person</c><00:45:27.309><c> who</c><00:45:27.429><c> can</c><00:45:27.579><c> take</c><00:45:27.759><c> notes</c><00:45:28.059><c> the</c>

00:45:28.919 --> 00:45:28.929 align:start position:0%
the person who can take notes the
 

00:45:28.929 --> 00:45:30.989 align:start position:0%
the person who can take notes the
facilitator<00:45:29.589><c> the</c><00:45:30.039><c> observe</c><00:45:30.309><c> it</c><00:45:30.489><c> doesn't</c><00:45:30.819><c> talk</c>

00:45:30.989 --> 00:45:30.999 align:start position:0%
facilitator the observe it doesn't talk
 

00:45:30.999 --> 00:45:32.849 align:start position:0%
facilitator the observe it doesn't talk
during<00:45:31.359><c> it</c><00:45:31.599><c> it's</c><00:45:31.809><c> important</c><00:45:32.229><c> not</c><00:45:32.289><c> to</c><00:45:32.349><c> have</c><00:45:32.469><c> a</c>

00:45:32.849 --> 00:45:32.859 align:start position:0%
during it it's important not to have a
 

00:45:32.859 --> 00:45:35.160 align:start position:0%
during it it's important not to have a
three-way<00:45:33.369><c> conversation</c><00:45:33.670><c> you</c><00:45:34.539><c> want</c><00:45:34.900><c> a</c><00:45:35.019><c> long</c>

00:45:35.160 --> 00:45:35.170 align:start position:0%
three-way conversation you want a long
 

00:45:35.170 --> 00:45:36.900 align:start position:0%
three-way conversation you want a long
conversation<00:45:35.469><c> between</c><00:45:36.130><c> the</c><00:45:36.459><c> user</c><00:45:36.670><c> and</c><00:45:36.789><c> the</c>

00:45:36.900 --> 00:45:36.910 align:start position:0%
conversation between the user and the
 

00:45:36.910 --> 00:45:39.660 align:start position:0%
conversation between the user and the
facilitating<00:45:37.509><c> separate</c><00:45:37.929><c> so</c><00:45:38.319><c> you</c><00:45:38.619><c> know</c><00:45:39.249><c> you</c>

00:45:39.660 --> 00:45:39.670 align:start position:0%
facilitating separate so you know you
 

00:45:39.670 --> 00:45:41.640 align:start position:0%
facilitating separate so you know you
probably<00:45:39.910><c> guessed</c><00:45:40.299><c> by</c><00:45:40.420><c> now</c><00:45:40.539><c> you</c><00:45:41.319><c> need</c><00:45:41.499><c> to</c>

00:45:41.640 --> 00:45:41.650 align:start position:0%
probably guessed by now you need to
 

00:45:41.650 --> 00:45:44.370 align:start position:0%
probably guessed by now you need to
assign<00:45:42.130><c> it</c><00:45:42.599><c> yourselves</c><00:45:43.599><c> with</c><00:45:43.839><c> the</c><00:45:43.959><c> stickers</c>

00:45:44.370 --> 00:45:44.380 align:start position:0%
assign it yourselves with the stickers
 

00:45:44.380 --> 00:45:47.849 align:start position:0%
assign it yourselves with the stickers
so<00:45:45.269><c> doing</c><00:45:46.269><c> that</c><00:45:46.390><c> now</c><00:45:46.569><c> quickly</c><00:45:47.259><c> just</c><00:45:47.469><c> to</c><00:45:47.559><c> stick</c>

00:45:47.849 --> 00:45:47.859 align:start position:0%
so doing that now quickly just to stick
 

00:45:47.859 --> 00:45:49.859 align:start position:0%
so doing that now quickly just to stick
them<00:45:48.009><c> on</c><00:45:48.130><c> you</c><00:45:48.309><c> usually</c><00:45:48.969><c> be</c><00:45:49.299><c> a</c><00:45:49.329><c> facilitator</c>

00:45:49.859 --> 00:45:49.869 align:start position:0%
them on you usually be a facilitator
 

00:45:49.869 --> 00:46:00.290 align:start position:0%
them on you usually be a facilitator
who's<00:45:50.559><c> gonna</c><00:45:50.739><c> be</c><00:45:50.890><c> nice</c>

00:46:00.290 --> 00:46:00.300 align:start position:0%
 
 

00:46:00.300 --> 00:46:03.990 align:start position:0%
 
okay<00:46:01.330><c> so</c><00:46:02.490><c> so</c><00:46:03.490><c> I'm</c><00:46:03.580><c> going</c><00:46:03.790><c> to</c><00:46:03.820><c> talk</c><00:46:03.970><c> through</c>

00:46:03.990 --> 00:46:04.000 align:start position:0%
okay so so I'm going to talk through
 

00:46:04.000 --> 00:46:06.990 align:start position:0%
okay so so I'm going to talk through
some<00:46:04.450><c> good</c><00:46:04.690><c> versus</c><00:46:05.320><c> bad</c><00:46:05.350><c> interview</c><00:46:06.310><c> questions</c>

00:46:06.990 --> 00:46:07.000 align:start position:0%
some good versus bad interview questions
 

00:46:07.000 --> 00:46:10.260 align:start position:0%
some good versus bad interview questions
oh<00:46:07.890><c> wait</c><00:46:08.920><c> right</c><00:46:09.369><c> that</c><00:46:09.609><c> gets</c><00:46:09.760><c> not</c><00:46:09.940><c> surprised</c>

00:46:10.260 --> 00:46:10.270 align:start position:0%
oh wait right that gets not surprised
 

00:46:10.270 --> 00:46:11.160 align:start position:0%
oh wait right that gets not surprised
you're<00:46:10.510><c> going</c><00:46:10.660><c> to</c><00:46:10.750><c> be</c><00:46:10.840><c> doing</c><00:46:10.960><c> some</c>

00:46:11.160 --> 00:46:11.170 align:start position:0%
you're going to be doing some
 

00:46:11.170 --> 00:46:12.390 align:start position:0%
you're going to be doing some
interviewing<00:46:11.530><c> in</c><00:46:11.680><c> a</c><00:46:11.740><c> minute</c><00:46:12.010><c> all</c><00:46:12.190><c> right</c>

00:46:12.390 --> 00:46:12.400 align:start position:0%
interviewing in a minute all right
 

00:46:12.400 --> 00:46:14.250 align:start position:0%
interviewing in a minute all right
you<00:46:12.910><c> have</c><00:46:13.119><c> not</c><00:46:13.300><c> prepared</c><00:46:13.450><c> for</c><00:46:13.690><c> this</c><00:46:13.930><c> so</c><00:46:14.109><c> it's</c>

00:46:14.250 --> 00:46:14.260 align:start position:0%
you have not prepared for this so it's
 

00:46:14.260 --> 00:46:16.080 align:start position:0%
you have not prepared for this so it's
going<00:46:14.470><c> to</c><00:46:14.560><c> be</c><00:46:14.710><c> uncomfortable</c><00:46:15.190><c> and</c><00:46:15.790><c> awkward</c>

00:46:16.080 --> 00:46:16.090 align:start position:0%
going to be uncomfortable and awkward
 

00:46:16.090 --> 00:46:18.810 align:start position:0%
going to be uncomfortable and awkward
that's<00:46:16.930><c> fine</c><00:46:17.260><c> again</c><00:46:17.650><c> it's</c><00:46:17.800><c> just</c><00:46:18.070><c> it's</c><00:46:18.730><c> just</c>

00:46:18.810 --> 00:46:18.820 align:start position:0%
that's fine again it's just it's just
 

00:46:18.820 --> 00:46:20.760 align:start position:0%
that's fine again it's just it's just
getting<00:46:19.480><c> a</c><00:46:19.570><c> little</c><00:46:19.600><c> bit</c><00:46:19.990><c> of</c><00:46:20.109><c> the</c><00:46:20.200><c> experience</c>

00:46:20.760 --> 00:46:20.770 align:start position:0%
getting a little bit of the experience
 

00:46:20.770 --> 00:46:23.550 align:start position:0%
getting a little bit of the experience
of<00:46:20.950><c> it</c><00:46:21.010><c> okay</c><00:46:21.460><c> so</c><00:46:21.970><c> we've</c><00:46:22.600><c> got</c><00:46:22.630><c> handouts</c><00:46:23.290><c> which</c>

00:46:23.550 --> 00:46:23.560 align:start position:0%
of it okay so we've got handouts which
 

00:46:23.560 --> 00:46:24.450 align:start position:0%
of it okay so we've got handouts which
we're<00:46:23.740><c> going</c><00:46:23.830><c> to</c><00:46:23.890><c> head</c><00:46:24.010><c> out</c><00:46:24.130><c> in</c><00:46:24.280><c> a</c><00:46:24.310><c> minute</c>

00:46:24.450 --> 00:46:24.460 align:start position:0%
we're going to head out in a minute
 

00:46:24.460 --> 00:46:26.609 align:start position:0%
we're going to head out in a minute
which<00:46:24.730><c> have</c><00:46:25.000><c> all</c><00:46:25.180><c> of</c><00:46:25.300><c> this</c><00:46:25.420><c> stuff</c><00:46:25.660><c> on</c><00:46:25.720><c> my</c><00:46:26.320><c> cheat</c>

00:46:26.609 --> 00:46:26.619 align:start position:0%
which have all of this stuff on my cheat
 

00:46:26.619 --> 00:46:29.190 align:start position:0%
which have all of this stuff on my cheat
sheets<00:46:26.950><c> for</c><00:46:27.130><c> how</c><00:46:27.730><c> to</c><00:46:27.790><c> interview</c><00:46:28.359><c> people</c><00:46:28.570><c> what</c>

00:46:29.190 --> 00:46:29.200 align:start position:0%
sheets for how to interview people what
 

00:46:29.200 --> 00:46:31.410 align:start position:0%
sheets for how to interview people what
the<00:46:29.470><c> questions</c><00:46:29.830><c> are</c><00:46:30.010><c> about</c><00:46:30.160><c> questions</c><00:46:30.760><c> so</c>

00:46:31.410 --> 00:46:31.420 align:start position:0%
the questions are about questions so
 

00:46:31.420 --> 00:46:33.810 align:start position:0%
the questions are about questions so
good<00:46:31.990><c> questions</c><00:46:32.500><c> they're</c><00:46:33.250><c> open-ended</c>

00:46:33.810 --> 00:46:33.820 align:start position:0%
good questions they're open-ended
 

00:46:33.820 --> 00:46:35.780 align:start position:0%
good questions they're open-ended
they're<00:46:34.660><c> things</c><00:46:34.960><c> like</c><00:46:35.050><c> tell</c><00:46:35.440><c> me</c><00:46:35.650><c> about</c>

00:46:35.780 --> 00:46:35.790 align:start position:0%
they're things like tell me about
 

00:46:35.790 --> 00:46:39.000 align:start position:0%
they're things like tell me about
subscriber<00:46:36.790><c> time</c><00:46:37.230><c> tell</c><00:46:38.230><c> me</c><00:46:38.350><c> more</c><00:46:38.530><c> about</c><00:46:38.560><c> this</c>

00:46:39.000 --> 00:46:39.010 align:start position:0%
subscriber time tell me more about this
 

00:46:39.010 --> 00:46:41.880 align:start position:0%
subscriber time tell me more about this
thing<00:46:39.310><c> okay</c><00:46:39.820><c> story</c><00:46:40.810><c> time</c><00:46:40.960><c> is</c><00:46:41.290><c> quite</c><00:46:41.440><c> good</c><00:46:41.650><c> like</c>

00:46:41.880 --> 00:46:41.890 align:start position:0%
thing okay story time is quite good like
 

00:46:41.890 --> 00:46:44.760 align:start position:0%
thing okay story time is quite good like
walking<00:46:42.369><c> me</c><00:46:42.460><c> through</c><00:46:42.490><c> the</c><00:46:42.760><c> last</c><00:46:42.970><c> time</c><00:46:43.270><c> you</c><00:46:43.960><c> did</c>

00:46:44.760 --> 00:46:44.770 align:start position:0%
walking me through the last time you did
 

00:46:44.770 --> 00:46:47.400 align:start position:0%
walking me through the last time you did
X<00:46:45.100><c> when</c><00:46:45.609><c> you</c><00:46:45.700><c> started</c><00:46:46.150><c> to</c><00:46:46.270><c> the</c><00:46:46.359><c> end</c><00:46:46.540><c> but</c><00:46:47.260><c> you</c>

00:46:47.400 --> 00:46:47.410 align:start position:0%
X when you started to the end but you
 

00:46:47.410 --> 00:46:50.130 align:start position:0%
X when you started to the end but you
need<00:46:47.770><c> to</c><00:46:47.950><c> be</c><00:46:48.070><c> following</c><00:46:48.369><c> up</c><00:46:48.550><c> with</c><00:46:48.580><c> why</c><00:46:49.390><c> why</c><00:46:50.080><c> is</c>

00:46:50.130 --> 00:46:50.140 align:start position:0%
need to be following up with why why is
 

00:46:50.140 --> 00:46:50.550 align:start position:0%
need to be following up with why why is
that

00:46:50.550 --> 00:46:50.560 align:start position:0%
that
 

00:46:50.560 --> 00:46:53.099 align:start position:0%
that
how<00:46:51.130><c> come</c><00:46:51.460><c> tell</c><00:46:51.940><c> me</c><00:46:51.970><c> more</c><00:46:52.210><c> about</c><00:46:52.240><c> that</c><00:46:52.510><c> right</c>

00:46:53.099 --> 00:46:53.109 align:start position:0%
how come tell me more about that right
 

00:46:53.109 --> 00:46:55.080 align:start position:0%
how come tell me more about that right
these<00:46:53.619><c> are</c><00:46:53.740><c> all</c><00:46:53.890><c> very</c><00:46:54.160><c> like</c><00:46:54.369><c> curious</c>

00:46:55.080 --> 00:46:55.090 align:start position:0%
these are all very like curious
 

00:46:55.090 --> 00:46:58.740 align:start position:0%
these are all very like curious
questions<00:46:55.690><c> that</c><00:46:56.590><c> allow</c><00:46:57.010><c> the</c><00:46:57.070><c> user</c><00:46:57.280><c> to</c><00:46:57.750><c> answer</c>

00:46:58.740 --> 00:46:58.750 align:start position:0%
questions that allow the user to answer
 

00:46:58.750 --> 00:47:00.540 align:start position:0%
questions that allow the user to answer
from<00:46:59.140><c> their</c><00:46:59.290><c> own</c><00:46:59.410><c> experience</c><00:46:59.950><c> without</c>

00:47:00.540 --> 00:47:00.550 align:start position:0%
from their own experience without
 

00:47:00.550 --> 00:47:02.250 align:start position:0%
from their own experience without
recommending<00:47:01.270><c> them</c><00:47:01.450><c> right</c><00:47:01.840><c> you're</c><00:47:02.140><c> not</c>

00:47:02.250 --> 00:47:02.260 align:start position:0%
recommending them right you're not
 

00:47:02.260 --> 00:47:04.170 align:start position:0%
recommending them right you're not
telling<00:47:02.770><c> them</c><00:47:02.859><c> what</c><00:47:02.920><c> do</c><00:47:03.100><c> I</c><00:47:03.220><c> hear</c><00:47:03.520><c> they're</c><00:47:04.000><c> very</c>

00:47:04.170 --> 00:47:04.180 align:start position:0%
telling them what do I hear they're very
 

00:47:04.180 --> 00:47:06.540 align:start position:0%
telling them what do I hear they're very
much<00:47:04.359><c> like</c><00:47:04.690><c> you</c><00:47:05.109><c> tell</c><00:47:05.410><c> me</c><00:47:05.619><c> right</c><00:47:06.040><c> and</c><00:47:06.400><c> then</c>

00:47:06.540 --> 00:47:06.550 align:start position:0%
much like you tell me right and then
 

00:47:06.550 --> 00:47:07.859 align:start position:0%
much like you tell me right and then
when<00:47:06.880><c> you</c><00:47:07.030><c> hear</c><00:47:07.330><c> something</c><00:47:07.690><c> that's</c>

00:47:07.859 --> 00:47:07.869 align:start position:0%
when you hear something that's
 

00:47:07.869 --> 00:47:09.960 align:start position:0%
when you hear something that's
particularly<00:47:08.290><c> interesting</c><00:47:08.950><c> you</c><00:47:09.369><c> can</c><00:47:09.520><c> ask</c><00:47:09.640><c> why</c>

00:47:09.960 --> 00:47:09.970 align:start position:0%
particularly interesting you can ask why
 

00:47:09.970 --> 00:47:12.930 align:start position:0%
particularly interesting you can ask why
about<00:47:10.480><c> that</c><00:47:10.690><c> particular</c><00:47:11.020><c> thing</c><00:47:11.470><c> so</c><00:47:11.850><c> on</c><00:47:12.850><c> the</c>

00:47:12.930 --> 00:47:12.940 align:start position:0%
about that particular thing so on the
 

00:47:12.940 --> 00:47:15.900 align:start position:0%
about that particular thing so on the
flipside<00:47:13.150><c> bad</c><00:47:14.080><c> questions</c><00:47:14.680><c> are</c><00:47:15.100><c> closed</c><00:47:15.520><c> and</c>

00:47:15.900 --> 00:47:15.910 align:start position:0%
flipside bad questions are closed and
 

00:47:15.910 --> 00:47:20.940 align:start position:0%
flipside bad questions are closed and
with<00:47:16.750><c> yes</c><00:47:16.990><c> or</c><00:47:17.170><c> no</c><00:47:18.570><c> future</c><00:47:19.570><c> casting</c><00:47:20.260><c> everyone</c>

00:47:20.940 --> 00:47:20.950 align:start position:0%
with yes or no future casting everyone
 

00:47:20.950 --> 00:47:23.670 align:start position:0%
with yes or no future casting everyone
is<00:47:21.220><c> dying</c><00:47:21.550><c> to</c><00:47:21.850><c> ask</c><00:47:22.359><c> this</c><00:47:22.690><c> question</c><00:47:22.750><c> would</c><00:47:23.650><c> you</c>

00:47:23.670 --> 00:47:23.680 align:start position:0%
is dying to ask this question would you
 

00:47:23.680 --> 00:47:27.060 align:start position:0%
is dying to ask this question would you
pay<00:47:24.010><c> for</c><00:47:24.040><c> this</c><00:47:24.280><c> right</c><00:47:25.560><c> you</c><00:47:26.560><c> can</c><00:47:26.740><c> ask</c><00:47:26.890><c> this</c>

00:47:27.060 --> 00:47:27.070 align:start position:0%
pay for this right you can ask this
 

00:47:27.070 --> 00:47:28.680 align:start position:0%
pay for this right you can ask this
question<00:47:27.550><c> if</c><00:47:27.640><c> you</c><00:47:27.730><c> want</c><00:47:27.910><c> right</c><00:47:28.390><c> but</c><00:47:28.600><c> the</c>

00:47:28.680 --> 00:47:28.690 align:start position:0%
question if you want right but the
 

00:47:28.690 --> 00:47:31.520 align:start position:0%
question if you want right but the
answer<00:47:28.720><c> you</c><00:47:29.170><c> get</c><00:47:29.380><c> will</c><00:47:29.920><c> not</c><00:47:29.950><c> reflect</c><00:47:30.670><c> reality</c>

00:47:31.520 --> 00:47:31.530 align:start position:0%
answer you get will not reflect reality
 

00:47:31.530 --> 00:47:34.080 align:start position:0%
answer you get will not reflect reality
people<00:47:32.530><c> are</c><00:47:32.800><c> very</c><00:47:32.950><c> poor</c><00:47:33.340><c> predictors</c><00:47:33.850><c> of</c><00:47:33.970><c> their</c>

00:47:34.080 --> 00:47:34.090 align:start position:0%
people are very poor predictors of their
 

00:47:34.090 --> 00:47:36.810 align:start position:0%
people are very poor predictors of their
future<00:47:34.420><c> behavior</c><00:47:34.540><c> okay</c><00:47:35.350><c> this</c><00:47:35.920><c> is</c><00:47:36.100><c> you</c><00:47:36.490><c> can</c>

00:47:36.810 --> 00:47:36.820 align:start position:0%
future behavior okay this is you can
 

00:47:36.820 --> 00:47:39.570 align:start position:0%
future behavior okay this is you can
quite<00:47:37.060><c> advanced</c><00:47:37.420><c> market</c><00:47:37.960><c> research</c><00:47:38.380><c> to</c><00:47:39.040><c> to</c>

00:47:39.570 --> 00:47:39.580 align:start position:0%
quite advanced market research to to
 

00:47:39.580 --> 00:47:41.350 align:start position:0%
quite advanced market research to to
work<00:47:39.730><c> out</c><00:47:40.030><c> what</c><00:47:40.510><c> people</c><00:47:40.900><c> are</c><00:47:40.960><c> going</c><00:47:41.080><c> to</c>

00:47:41.350 --> 00:47:41.360 align:start position:0%
work out what people are going to
 

00:47:41.360 --> 00:47:43.270 align:start position:0%
work out what people are going to
for<00:47:41.630><c> your</c><00:47:41.720><c> product</c><00:47:42.110><c> and</c><00:47:42.260><c> how</c><00:47:42.800><c> they'll</c><00:47:43.070><c> pay</c><00:47:43.250><c> for</c>

00:47:43.270 --> 00:47:43.280 align:start position:0%
for your product and how they'll pay for
 

00:47:43.280 --> 00:47:46.480 align:start position:0%
for your product and how they'll pay for
it<00:47:43.580><c> and</c><00:47:44.390><c> whether</c><00:47:44.660><c> they</c><00:47:44.840><c> will</c><00:47:44.990><c> pay</c><00:47:45.170><c> for</c><00:47:45.230><c> it</c><00:47:45.650><c> and</c>

00:47:46.480 --> 00:47:46.490 align:start position:0%
it and whether they will pay for it and
 

00:47:46.490 --> 00:47:48.340 align:start position:0%
it and whether they will pay for it and
also<00:47:46.640><c> the</c><00:47:47.090><c> best</c><00:47:47.600><c> thing</c><00:47:47.720><c> to</c><00:47:47.870><c> do</c><00:47:48.110><c> is</c><00:47:48.200><c> to</c>

00:47:48.340 --> 00:47:48.350 align:start position:0%
also the best thing to do is to
 

00:47:48.350 --> 00:47:50.110 align:start position:0%
also the best thing to do is to
understand<00:47:48.860><c> the</c><00:47:49.010><c> pain</c><00:47:49.250><c> so</c><00:47:49.760><c> if</c><00:47:49.880><c> you</c><00:47:49.970><c> actually</c>

00:47:50.110 --> 00:47:50.120 align:start position:0%
understand the pain so if you actually
 

00:47:50.120 --> 00:47:52.210 align:start position:0%
understand the pain so if you actually
really<00:47:50.390><c> want</c><00:47:50.510><c> to</c><00:47:50.720><c> find</c><00:47:51.560><c> out</c><00:47:51.710><c> someone's</c><00:47:52.070><c> going</c>

00:47:52.210 --> 00:47:52.220 align:start position:0%
really want to find out someone's going
 

00:47:52.220 --> 00:47:54.190 align:start position:0%
really want to find out someone's going
to<00:47:52.250><c> pay</c><00:47:52.490><c> for</c><00:47:52.700><c> something</c><00:47:53.120><c> try</c><00:47:53.720><c> and</c><00:47:53.840><c> find</c><00:47:54.020><c> an</c>

00:47:54.190 --> 00:47:54.200 align:start position:0%
to pay for something try and find an
 

00:47:54.200 --> 00:47:57.220 align:start position:0%
to pay for something try and find an
analogous<00:47:54.680><c> situation</c><00:47:55.610><c> where</c><00:47:56.420><c> they</c><00:47:56.810><c> they've</c>

00:47:57.220 --> 00:47:57.230 align:start position:0%
analogous situation where they they've
 

00:47:57.230 --> 00:47:59.140 align:start position:0%
analogous situation where they they've
moved<00:47:57.530><c> from</c><00:47:57.770><c> a</c><00:47:57.890><c> free</c><00:47:58.130><c> product</c><00:47:58.430><c> or</c><00:47:58.760><c> paid</c>

00:47:59.140 --> 00:47:59.150 align:start position:0%
moved from a free product or paid
 

00:47:59.150 --> 00:48:01.540 align:start position:0%
moved from a free product or paid
products<00:47:59.600><c> in</c><00:47:59.870><c> the</c><00:48:00.050><c> past</c><00:48:00.260><c> what</c><00:48:00.860><c> made</c><00:48:01.130><c> them</c><00:48:01.370><c> move</c>

00:48:01.540 --> 00:48:01.550 align:start position:0%
products in the past what made them move
 

00:48:01.550 --> 00:48:03.820 align:start position:0%
products in the past what made them move
you<00:48:01.940><c> know</c><00:48:02.180><c> what</c><00:48:02.720><c> what</c><00:48:03.020><c> was</c><00:48:03.200><c> enough</c><00:48:03.530><c> to</c>

00:48:03.820 --> 00:48:03.830 align:start position:0%
you know what what was enough to
 

00:48:03.830 --> 00:48:05.650 align:start position:0%
you know what what was enough to
incentivize<00:48:04.400><c> them</c><00:48:04.760><c> to</c><00:48:05.000><c> start</c><00:48:05.240><c> paying</c><00:48:05.480><c> for</c>

00:48:05.650 --> 00:48:05.660 align:start position:0%
incentivize them to start paying for
 

00:48:05.660 --> 00:48:07.210 align:start position:0%
incentivize them to start paying for
something<00:48:05.870><c> when</c><00:48:06.470><c> you</c><00:48:06.560><c> can</c><00:48:06.710><c> understand</c><00:48:07.100><c> their</c>

00:48:07.210 --> 00:48:07.220 align:start position:0%
something when you can understand their
 

00:48:07.220 --> 00:48:09.280 align:start position:0%
something when you can understand their
past<00:48:07.490><c> behavior</c><00:48:07.910><c> then</c><00:48:08.720><c> you</c><00:48:08.870><c> can</c><00:48:09.050><c> start</c>

00:48:09.280 --> 00:48:09.290 align:start position:0%
past behavior then you can start
 

00:48:09.290 --> 00:48:11.110 align:start position:0%
past behavior then you can start
predicting<00:48:09.530><c> their</c><00:48:09.890><c> future</c><00:48:10.280><c> behavior</c><00:48:10.400><c> but</c>

00:48:11.110 --> 00:48:11.120 align:start position:0%
predicting their future behavior but
 

00:48:11.120 --> 00:48:13.300 align:start position:0%
predicting their future behavior but
don't<00:48:11.360><c> rely</c><00:48:11.510><c> on</c><00:48:11.660><c> them</c><00:48:11.990><c> to</c><00:48:12.320><c> tell</c><00:48:12.710><c> you</c><00:48:12.920><c> because</c>

00:48:13.300 --> 00:48:13.310 align:start position:0%
don't rely on them to tell you because
 

00:48:13.310 --> 00:48:15.730 align:start position:0%
don't rely on them to tell you because
they<00:48:14.000><c> will</c><00:48:14.210><c> not</c><00:48:14.360><c> necessarily</c><00:48:14.900><c> get</c><00:48:15.410><c> it</c><00:48:15.560><c> right</c>

00:48:15.730 --> 00:48:15.740 align:start position:0%
they will not necessarily get it right
 

00:48:15.740 --> 00:48:19.360 align:start position:0%
they will not necessarily get it right
okay<00:48:16.780><c> I'm</c><00:48:17.780><c> leaving</c><00:48:18.080><c> questions</c><00:48:18.470><c> so</c><00:48:19.070><c> we</c><00:48:19.160><c> talked</c>

00:48:19.360 --> 00:48:19.370 align:start position:0%
okay I'm leaving questions so we talked
 

00:48:19.370 --> 00:48:21.370 align:start position:0%
okay I'm leaving questions so we talked
about<00:48:19.490><c> this</c><00:48:19.670><c> already</c><00:48:19.880><c> quite</c><00:48:20.510><c> a</c><00:48:20.540><c> bit</c><00:48:20.750><c> their</c>

00:48:21.370 --> 00:48:21.380 align:start position:0%
about this already quite a bit their
 

00:48:21.380 --> 00:48:22.960 align:start position:0%
about this already quite a bit their
questions<00:48:21.800><c> which</c><00:48:21.950><c> suggests</c><00:48:22.190><c> to</c><00:48:22.520><c> the</c><00:48:22.610><c> user</c>

00:48:22.960 --> 00:48:22.970 align:start position:0%
questions which suggests to the user
 

00:48:22.970 --> 00:48:25.090 align:start position:0%
questions which suggests to the user
what<00:48:23.300><c> you</c><00:48:23.420><c> have</c><00:48:23.630><c> in</c><00:48:23.780><c> mind</c><00:48:23.990><c> right</c><00:48:24.410><c> and</c><00:48:24.680><c> a</c><00:48:24.830><c> very</c>

00:48:25.090 --> 00:48:25.100 align:start position:0%
what you have in mind right and a very
 

00:48:25.100 --> 00:48:30.820 align:start position:0%
what you have in mind right and a very
simple<00:48:27.190><c> example</c><00:48:28.190><c> of</c><00:48:28.700><c> this</c><00:48:28.880><c> right</c><00:48:29.270><c> is</c><00:48:29.680><c> do</c><00:48:30.680><c> you</c>

00:48:30.820 --> 00:48:30.830 align:start position:0%
simple example of this right is do you
 

00:48:30.830 --> 00:48:35.050 align:start position:0%
simple example of this right is do you
like<00:48:31.010><c> that</c><00:48:31.480><c> do</c><00:48:32.480><c> you</c><00:48:32.600><c> like</c><00:48:32.630><c> that</c><00:48:33.050><c> is</c><00:48:33.700><c> is</c><00:48:34.700><c> a</c>

00:48:35.050 --> 00:48:35.060 align:start position:0%
like that do you like that is is a
 

00:48:35.060 --> 00:48:37.420 align:start position:0%
like that do you like that is is a
leading<00:48:35.360><c> question</c><00:48:35.600><c> okay</c><00:48:36.230><c> it's</c><00:48:36.890><c> also</c><00:48:37.070><c> a</c><00:48:37.160><c> closed</c>

00:48:37.420 --> 00:48:37.430 align:start position:0%
leading question okay it's also a closed
 

00:48:37.430 --> 00:48:40.090 align:start position:0%
leading question okay it's also a closed
question<00:48:37.700><c> so</c><00:48:38.060><c> enter</c><00:48:38.330><c> the</c><00:48:38.450><c> yes</c><00:48:38.600><c> or</c><00:48:38.720><c> a</c><00:48:38.780><c> No</c><00:48:39.100><c> and</c>

00:48:40.090 --> 00:48:40.100 align:start position:0%
question so enter the yes or a No and
 

00:48:40.100 --> 00:48:42.010 align:start position:0%
question so enter the yes or a No and
it's<00:48:40.280><c> it</c><00:48:40.520><c> suggests</c><00:48:40.850><c> for</c><00:48:41.270><c> the</c><00:48:41.330><c> user</c><00:48:41.510><c> that</c><00:48:41.720><c> they</c>

00:48:42.010 --> 00:48:42.020 align:start position:0%
it's it suggests for the user that they
 

00:48:42.020 --> 00:48:44.830 align:start position:0%
it's it suggests for the user that they
shouldn't<00:48:42.380><c> like</c><00:48:42.800><c> it</c><00:48:43.040><c> right</c><00:48:43.880><c> then</c><00:48:44.270><c> there</c><00:48:44.690><c> are</c>

00:48:44.830 --> 00:48:44.840 align:start position:0%
shouldn't like it right then there are
 

00:48:44.840 --> 00:48:46.870 align:start position:0%
shouldn't like it right then there are
some<00:48:45.050><c> varying</c><00:48:45.680><c> degrees</c><00:48:46.010><c> of</c><00:48:46.040><c> improving</c><00:48:46.730><c> on</c>

00:48:46.870 --> 00:48:46.880 align:start position:0%
some varying degrees of improving on
 

00:48:46.880 --> 00:48:48.430 align:start position:0%
some varying degrees of improving on
this<00:48:47.000><c> question</c><00:48:47.300><c> until</c><00:48:47.750><c> you</c><00:48:47.870><c> get</c><00:48:48.020><c> to</c><00:48:48.170><c> a</c><00:48:48.200><c> really</c>

00:48:48.430 --> 00:48:48.440 align:start position:0%
this question until you get to a really
 

00:48:48.440 --> 00:48:51.040 align:start position:0%
this question until you get to a really
good<00:48:48.620><c> one</c><00:48:48.800><c> so</c><00:48:49.280><c> this</c><00:48:49.910><c> is</c><00:48:50.090><c> kind</c><00:48:50.510><c> of</c><00:48:50.540><c> a</c><00:48:50.630><c> bit</c><00:48:50.810><c> weird</c>

00:48:51.040 --> 00:48:51.050 align:start position:0%
good one so this is kind of a bit weird
 

00:48:51.050 --> 00:48:53.050 align:start position:0%
good one so this is kind of a bit weird
do<00:48:51.590><c> you</c><00:48:51.620><c> like</c><00:48:51.890><c> that</c><00:48:52.070><c> or</c><00:48:52.340><c> not</c>

00:48:53.050 --> 00:48:53.060 align:start position:0%
do you like that or not
 

00:48:53.060 --> 00:48:55.210 align:start position:0%
do you like that or not
you<00:48:53.270><c> started</c><00:48:53.660><c> out</c><00:48:53.810><c> balancing</c><00:48:54.590><c> that</c><00:48:54.800><c> I</c><00:48:54.830><c> there's</c>

00:48:55.210 --> 00:48:55.220 align:start position:0%
you started out balancing that I there's
 

00:48:55.220 --> 00:48:57.850 align:start position:0%
you started out balancing that I there's
two<00:48:55.430><c> ways</c><00:48:55.640><c> that</c><00:48:55.880><c> could</c><00:48:56.060><c> go</c><00:48:56.300><c> and</c><00:48:56.630><c> that</c><00:48:57.440><c> this</c><00:48:57.680><c> is</c>

00:48:57.850 --> 00:48:57.860 align:start position:0%
two ways that could go and that this is
 

00:48:57.860 --> 00:49:00.970 align:start position:0%
two ways that could go and that this is
like<00:48:58.070><c> really</c><00:48:58.880><c> do</c><00:48:59.840><c> you</c><00:48:59.960><c> like</c><00:49:00.140><c> that</c><00:49:00.350><c> or</c><00:49:00.530><c> not</c><00:49:00.740><c> like</c>

00:49:00.970 --> 00:49:00.980 align:start position:0%
like really do you like that or not like
 

00:49:00.980 --> 00:49:03.190 align:start position:0%
like really do you like that or not like
that<00:49:01.190><c> you</c><00:49:01.340><c> probably</c><00:49:01.520><c> see</c><00:49:01.910><c> survey</c><00:49:02.690><c> questions</c>

00:49:03.190 --> 00:49:03.200 align:start position:0%
that you probably see survey questions
 

00:49:03.200 --> 00:49:06.280 align:start position:0%
that you probably see survey questions
phrase<00:49:03.530><c> like</c><00:49:03.830><c> this</c><00:49:04.000><c> trying</c><00:49:05.000><c> to</c><00:49:05.090><c> not</c><00:49:05.900><c> leave</c><00:49:06.140><c> the</c>

00:49:06.280 --> 00:49:06.290 align:start position:0%
phrase like this trying to not leave the
 

00:49:06.290 --> 00:49:08.050 align:start position:0%
phrase like this trying to not leave the
user<00:49:06.530><c> and</c><00:49:06.830><c> be</c><00:49:06.920><c> balanced</c><00:49:07.280><c> but</c><00:49:07.670><c> the</c><00:49:07.790><c> best</c>

00:49:08.050 --> 00:49:08.060 align:start position:0%
user and be balanced but the best
 

00:49:08.060 --> 00:49:10.870 align:start position:0%
user and be balanced but the best
question<00:49:08.630><c> is</c><00:49:08.900><c> this</c><00:49:09.500><c> what</c><00:49:10.280><c> do</c><00:49:10.430><c> you</c><00:49:10.520><c> think</c><00:49:10.730><c> of</c>

00:49:10.870 --> 00:49:10.880 align:start position:0%
question is this what do you think of
 

00:49:10.880 --> 00:49:13.540 align:start position:0%
question is this what do you think of
that<00:49:11.060><c> allowed</c><00:49:11.870><c> them</c><00:49:12.200><c> to</c><00:49:12.230><c> use</c><00:49:13.070><c> their</c><00:49:13.310><c> language</c>

00:49:13.540 --> 00:49:13.550 align:start position:0%
that allowed them to use their language
 

00:49:13.550 --> 00:49:15.670 align:start position:0%
that allowed them to use their language
to<00:49:14.030><c> describe</c><00:49:14.330><c> what</c><00:49:15.050><c> it</c><00:49:15.200><c> is</c><00:49:15.230><c> that</c><00:49:15.530><c> they're</c>

00:49:15.670 --> 00:49:15.680 align:start position:0%
to describe what it is that they're
 

00:49:15.680 --> 00:49:19.360 align:start position:0%
to describe what it is that they're
experiencing<00:49:16.490><c> okay</c><00:49:17.530><c> so</c><00:49:18.530><c> this</c><00:49:18.890><c> is</c><00:49:19.100><c> the</c><00:49:19.190><c> way</c><00:49:19.310><c> to</c>

00:49:19.360 --> 00:49:19.370 align:start position:0%
experiencing okay so this is the way to
 

00:49:19.370 --> 00:49:23.680 align:start position:0%
experiencing okay so this is the way to
get<00:49:19.640><c> really</c><00:49:19.850><c> good</c><00:49:19.970><c> stuff</c><00:49:20.240><c> out</c><00:49:20.420><c> of</c><00:49:20.630><c> Google</c><00:49:22.690><c> yeah</c>

00:49:23.680 --> 00:49:23.690 align:start position:0%
get really good stuff out of Google yeah
 

00:49:23.690 --> 00:49:23.950 align:start position:0%
get really good stuff out of Google yeah
sure

00:49:23.950 --> 00:49:23.960 align:start position:0%
sure
 

00:49:23.960 --> 00:49:27.589 align:start position:0%
sure
[Music]

00:49:27.589 --> 00:49:27.599 align:start position:0%
 
 

00:49:27.599 --> 00:49:31.130 align:start position:0%
 
instead<00:49:28.499><c> of</c><00:49:28.589><c> like</c><00:49:29.160><c> it</c><00:49:29.579><c> is</c><00:49:29.729><c> nothing</c><00:49:30.079><c> so</c><00:49:31.079><c> you</c>

00:49:31.130 --> 00:49:31.140 align:start position:0%
instead of like it is nothing so you
 

00:49:31.140 --> 00:49:33.049 align:start position:0%
instead of like it is nothing so you
give<00:49:31.380><c> the</c><00:49:31.499><c> option</c><00:49:31.829><c> to</c><00:49:31.859><c> it</c><00:49:32.190><c> also</c><00:49:32.430><c> the</c><00:49:32.699><c> negative</c>

00:49:33.049 --> 00:49:33.059 align:start position:0%
give the option to it also the negative
 

00:49:33.059 --> 00:49:34.729 align:start position:0%
give the option to it also the negative
but<00:49:33.359><c> what</c><00:49:33.569><c> if</c><00:49:33.690><c> she</c><00:49:33.809><c> specifically</c><00:49:34.289><c> want</c><00:49:34.589><c> to</c>

00:49:34.729 --> 00:49:34.739 align:start position:0%
but what if she specifically want to
 

00:49:34.739 --> 00:49:36.079 align:start position:0%
but what if she specifically want to
have<00:49:34.979><c> like</c><00:49:35.190><c> positive</c><00:49:35.519><c> ones</c><00:49:35.819><c> but</c><00:49:35.999><c> if</c>

00:49:36.079 --> 00:49:36.089 align:start position:0%
have like positive ones but if
 

00:49:36.089 --> 00:49:37.969 align:start position:0%
have like positive ones but if
somebody's<00:49:36.569><c> like</c><00:49:36.690><c> always</c><00:49:36.900><c> like</c><00:49:37.650><c> negative</c>

00:49:37.969 --> 00:49:37.979 align:start position:0%
somebody's like always like negative
 

00:49:37.979 --> 00:49:40.699 align:start position:0%
somebody's like always like negative
things<00:49:38.039><c> yes</c><00:49:38.759><c> what</c><00:49:39.269><c> an</c><00:49:39.900><c> apostle</c><00:49:40.289><c> but</c><00:49:40.469><c> you</c><00:49:40.619><c> know</c>

00:49:40.699 --> 00:49:40.709 align:start position:0%
things yes what an apostle but you know
 

00:49:40.709 --> 00:49:43.579 align:start position:0%
things yes what an apostle but you know
still<00:49:40.979><c> you</c><00:49:41.190><c> speak</c><00:49:41.489><c> good</c><00:49:42.299><c> good</c><00:49:42.719><c> question</c><00:49:43.199><c> so</c>

00:49:43.579 --> 00:49:43.589 align:start position:0%
still you speak good good question so
 

00:49:43.589 --> 00:49:46.880 align:start position:0%
still you speak good good question so
you<00:49:43.920><c> can</c><00:49:44.190><c> do</c><00:49:44.400><c> that</c><00:49:44.609><c> later</c><00:49:45.329><c> on</c><00:49:45.690><c> so</c><00:49:46.049><c> the</c><00:49:46.469><c> idea</c><00:49:46.769><c> is</c>

00:49:46.880 --> 00:49:46.890 align:start position:0%
you can do that later on so the idea is
 

00:49:46.890 --> 00:49:50.569 align:start position:0%
you can do that later on so the idea is
that<00:49:46.920><c> you</c><00:49:47.190><c> start</c><00:49:47.759><c> quite</c><00:49:48.449><c> broad</c><00:49:48.749><c> right</c><00:49:49.680><c> and</c><00:49:49.979><c> get</c>

00:49:50.569 --> 00:49:50.579 align:start position:0%
that you start quite broad right and get
 

00:49:50.579 --> 00:49:52.459 align:start position:0%
that you start quite broad right and get
information<00:49:51.119><c> from</c><00:49:51.509><c> them</c><00:49:51.749><c> and</c><00:49:51.930><c> then</c><00:49:52.109><c> start</c>

00:49:52.459 --> 00:49:52.469 align:start position:0%
information from them and then start
 

00:49:52.469 --> 00:49:54.289 align:start position:0%
information from them and then start
going<00:49:52.650><c> in</c><00:49:52.949><c> it's</c><00:49:53.249><c> a</c><00:49:53.279><c> good</c><00:49:53.489><c> question</c><00:49:53.910><c> that</c><00:49:54.089><c> might</c>

00:49:54.289 --> 00:49:54.299 align:start position:0%
going in it's a good question that might
 

00:49:54.299 --> 00:49:56.390 align:start position:0%
going in it's a good question that might
be<00:49:54.420><c> what</c><00:49:54.989><c> was</c><00:49:55.079><c> your</c><00:49:55.199><c> experience</c><00:49:55.680><c> of</c><00:49:55.769><c> that</c><00:49:55.979><c> what</c>

00:49:56.390 --> 00:49:56.400 align:start position:0%
be what was your experience of that what
 

00:49:56.400 --> 00:49:58.279 align:start position:0%
be what was your experience of that what
do<00:49:56.519><c> you</c><00:49:56.579><c> think</c><00:49:56.640><c> of</c><00:49:56.910><c> that</c><00:49:56.940><c> okay</c><00:49:57.599><c> and</c><00:49:57.930><c> then</c><00:49:58.140><c> they</c>

00:49:58.279 --> 00:49:58.289 align:start position:0%
do you think of that okay and then they
 

00:49:58.289 --> 00:49:59.509 align:start position:0%
do you think of that okay and then they
start<00:49:58.559><c> going</c><00:49:58.650><c> negative</c><00:49:59.160><c> negative</c><00:49:59.309><c> negative</c>

00:49:59.509 --> 00:49:59.519 align:start position:0%
start going negative negative negative
 

00:49:59.519 --> 00:50:00.229 align:start position:0%
start going negative negative negative
negative

00:50:00.229 --> 00:50:00.239 align:start position:0%
negative
 

00:50:00.239 --> 00:50:01.789 align:start position:0%
negative
was<00:50:00.660><c> there</c><00:50:00.809><c> anything</c><00:50:00.989><c> you</c><00:50:01.259><c> liked</c><00:50:01.469><c> about</c><00:50:01.650><c> that</c>

00:50:01.789 --> 00:50:01.799 align:start position:0%
was there anything you liked about that
 

00:50:01.799 --> 00:50:03.739 align:start position:0%
was there anything you liked about that
yeah<00:50:02.279><c> what</c><00:50:02.579><c> did</c><00:50:02.699><c> you</c><00:50:02.759><c> like</c><00:50:02.940><c> about</c><00:50:02.969><c> that</c><00:50:03.239><c> that's</c>

00:50:03.739 --> 00:50:03.749 align:start position:0%
yeah what did you like about that that's
 

00:50:03.749 --> 00:50:05.779 align:start position:0%
yeah what did you like about that that's
perfectly<00:50:04.349><c> reasonable</c><00:50:04.859><c> but</c><00:50:05.069><c> it's</c><00:50:05.369><c> just</c><00:50:05.519><c> best</c>

00:50:05.779 --> 00:50:05.789 align:start position:0%
perfectly reasonable but it's just best
 

00:50:05.789 --> 00:50:08.809 align:start position:0%
perfectly reasonable but it's just best
to<00:50:05.910><c> staff</c><00:50:06.329><c> allowing</c><00:50:07.140><c> them</c><00:50:07.349><c> to</c><00:50:07.979><c> tell</c><00:50:08.190><c> you</c><00:50:08.430><c> yeah</c>

00:50:08.809 --> 00:50:08.819 align:start position:0%
to staff allowing them to tell you yeah
 

00:50:08.819 --> 00:50:13.519 align:start position:0%
to staff allowing them to tell you yeah
yeah<00:50:10.549><c> so</c><00:50:11.549><c> we'd</c><00:50:12.449><c> be</c><00:50:12.660><c> grateful</c><00:50:13.049><c> for</c><00:50:13.199><c> their</c><00:50:13.319><c> time</c>

00:50:13.519 --> 00:50:13.529 align:start position:0%
yeah so we'd be grateful for their time
 

00:50:13.529 --> 00:50:14.930 align:start position:0%
yeah so we'd be grateful for their time
and<00:50:13.559><c> honest</c><00:50:14.219><c> with</c><00:50:14.369><c> the</c><00:50:14.489><c> purpose</c><00:50:14.789><c> of</c><00:50:14.880><c> the</c>

00:50:14.930 --> 00:50:14.940 align:start position:0%
and honest with the purpose of the
 

00:50:14.940 --> 00:50:17.660 align:start position:0%
and honest with the purpose of the
research<00:50:15.319><c> research</c><00:50:16.319><c> is</c><00:50:16.619><c> not</c><00:50:17.160><c> the</c><00:50:17.249><c> same</c><00:50:17.430><c> as</c>

00:50:17.660 --> 00:50:17.670 align:start position:0%
research research is not the same as
 

00:50:17.670 --> 00:50:19.219 align:start position:0%
research research is not the same as
selling<00:50:17.910><c> your</c><00:50:18.150><c> product</c><00:50:18.539><c> and</c><00:50:18.779><c> the</c><00:50:18.869><c> amount</c><00:50:19.109><c> of</c>

00:50:19.219 --> 00:50:19.229 align:start position:0%
selling your product and the amount of
 

00:50:19.229 --> 00:50:22.849 align:start position:0%
selling your product and the amount of
calls<00:50:19.709><c> are</c><00:50:20.160><c> being</c><00:50:20.339><c> on</c><00:50:20.640><c> where</c><00:50:21.449><c> the</c><00:50:22.380><c> product</c>

00:50:22.849 --> 00:50:22.859 align:start position:0%
calls are being on where the product
 

00:50:22.859 --> 00:50:24.890 align:start position:0%
calls are being on where the product
team<00:50:23.009><c> is</c><00:50:23.130><c> trying</c><00:50:23.369><c> to</c><00:50:23.459><c> pitch</c><00:50:23.819><c> at</c><00:50:24.209><c> the</c><00:50:24.390><c> same</c><00:50:24.630><c> time</c>

00:50:24.890 --> 00:50:24.900 align:start position:0%
team is trying to pitch at the same time
 

00:50:24.900 --> 00:50:27.319 align:start position:0%
team is trying to pitch at the same time
as<00:50:25.109><c> doing</c><00:50:25.289><c> user</c><00:50:25.709><c> testing</c><00:50:25.859><c> these</c><00:50:26.729><c> are</c><00:50:27.059><c> not</c>

00:50:27.319 --> 00:50:27.329 align:start position:0%
as doing user testing these are not
 

00:50:27.329 --> 00:50:29.989 align:start position:0%
as doing user testing these are not
compatible<00:50:27.719><c> at</c><00:50:28.349><c> all</c><00:50:28.619><c> right</c><00:50:29.190><c> when</c><00:50:29.880><c> you're</c>

00:50:29.989 --> 00:50:29.999 align:start position:0%
compatible at all right when you're
 

00:50:29.999 --> 00:50:32.329 align:start position:0%
compatible at all right when you're
pitching<00:50:30.269><c> to</c><00:50:30.539><c> a</c><00:50:30.719><c> client</c><00:50:31.259><c> they</c><00:50:31.499><c> want</c><00:50:31.709><c> you</c><00:50:32.009><c> to</c><00:50:32.219><c> do</c>

00:50:32.329 --> 00:50:32.339 align:start position:0%
pitching to a client they want you to do
 

00:50:32.339 --> 00:50:33.170 align:start position:0%
pitching to a client they want you to do
the<00:50:32.519><c> talking</c>

00:50:33.170 --> 00:50:33.180 align:start position:0%
the talking
 

00:50:33.180 --> 00:50:34.489 align:start position:0%
the talking
they're<00:50:33.479><c> not</c><00:50:33.660><c> going</c><00:50:33.779><c> to</c><00:50:33.900><c> be</c><00:50:33.959><c> honest</c><00:50:34.380><c> about</c>

00:50:34.489 --> 00:50:34.499 align:start position:0%
they're not going to be honest about
 

00:50:34.499 --> 00:50:37.189 align:start position:0%
they're not going to be honest about
their<00:50:34.890><c> experiences</c><00:50:35.729><c> to</c><00:50:36.029><c> you</c><00:50:36.209><c> why</c><00:50:36.930><c> would</c><00:50:37.109><c> they</c>

00:50:37.189 --> 00:50:37.199 align:start position:0%
their experiences to you why would they
 

00:50:37.199 --> 00:50:39.289 align:start position:0%
their experiences to you why would they
do<00:50:37.259><c> that</c><00:50:37.380><c> keep</c><00:50:38.190><c> this</c><00:50:38.339><c> thing</c><00:50:38.519><c> separate</c><00:50:39.029><c> make</c>

00:50:39.289 --> 00:50:39.299 align:start position:0%
do that keep this thing separate make
 

00:50:39.299 --> 00:50:41.390 align:start position:0%
do that keep this thing separate make
sure<00:50:39.509><c> they</c><00:50:39.809><c> know</c><00:50:40.049><c> is</c><00:50:40.440><c> this</c><00:50:40.769><c> customer</c><00:50:41.279><c> you're</c>

00:50:41.390 --> 00:50:41.400 align:start position:0%
sure they know is this customer you're
 

00:50:41.400 --> 00:50:43.579 align:start position:0%
sure they know is this customer you're
not<00:50:41.579><c> selling</c><00:50:41.999><c> than</c><00:50:42.119><c> anything</c><00:50:42.329><c> you</c><00:50:42.959><c> want</c><00:50:43.170><c> their</c>

00:50:43.579 --> 00:50:43.589 align:start position:0%
not selling than anything you want their
 

00:50:43.589 --> 00:50:46.729 align:start position:0%
not selling than anything you want their
feedback<00:50:44.309><c> their</c><00:50:44.930><c> their</c><00:50:45.930><c> responses</c><00:50:46.559><c> to</c><00:50:46.709><c> the</c>

00:50:46.729 --> 00:50:46.739 align:start position:0%
feedback their their responses to the
 

00:50:46.739 --> 00:50:49.579 align:start position:0%
feedback their their responses to the
questions<00:50:47.160><c> that</c><00:50:47.249><c> you've</c><00:50:47.489><c> got</c><00:50:48.289><c> you</c><00:50:49.289><c> need</c><00:50:49.410><c> to</c><00:50:49.499><c> be</c>

00:50:49.579 --> 00:50:49.589 align:start position:0%
questions that you've got you need to be
 

00:50:49.589 --> 00:50:53.059 align:start position:0%
questions that you've got you need to be
friendly<00:50:50.069><c> but</c><00:50:50.549><c> not</c><00:50:50.579><c> friends</c><00:50:51.829><c> when</c><00:50:52.829><c> we're</c>

00:50:53.059 --> 00:50:53.069 align:start position:0%
friendly but not friends when we're
 

00:50:53.069 --> 00:50:54.589 align:start position:0%
friendly but not friends when we're
friends<00:50:53.400><c> with</c><00:50:53.489><c> people</c><00:50:53.940><c> and</c><00:50:54.180><c> we've</c><00:50:54.329><c> all</c>

00:50:54.589 --> 00:50:54.599 align:start position:0%
friends with people and we've all
 

00:50:54.599 --> 00:50:58.579 align:start position:0%
friends with people and we've all
experienced<00:50:55.109><c> this</c><00:50:56.539><c> I</c><00:50:57.539><c> love</c><00:50:58.140><c> having</c><00:50:58.410><c> great</c>

00:50:58.579 --> 00:50:58.589 align:start position:0%
experienced this I love having great
 

00:50:58.589 --> 00:51:00.769 align:start position:0%
experienced this I love having great
chats<00:50:58.859><c> with</c><00:50:59.039><c> my</c><00:50:59.130><c> friends</c><00:50:59.489><c> right</c><00:50:59.729><c> but</c><00:51:00.299><c> this</c><00:51:00.630><c> has</c>

00:51:00.769 --> 00:51:00.779 align:start position:0%
chats with my friends right but this has
 

00:51:00.779 --> 00:51:02.269 align:start position:0%
chats with my friends right but this has
come<00:51:00.959><c> to</c><00:51:01.079><c> the</c><00:51:01.170><c> social</c><00:51:01.529><c> desirability</c><00:51:01.799><c> bias</c>

00:51:02.269 --> 00:51:02.279 align:start position:0%
come to the social desirability bias
 

00:51:02.279 --> 00:51:04.699 align:start position:0%
come to the social desirability bias
they<00:51:03.180><c> you</c><00:51:03.569><c> will</c><00:51:03.719><c> have</c><00:51:03.869><c> a</c><00:51:03.900><c> wonderful</c><00:51:04.229><c> chat</c>

00:51:04.699 --> 00:51:04.709 align:start position:0%
they you will have a wonderful chat
 

00:51:04.709 --> 00:51:06.769 align:start position:0%
they you will have a wonderful chat
you'll<00:51:04.920><c> all</c><00:51:05.099><c> feel</c><00:51:05.369><c> good</c><00:51:05.670><c> at</c><00:51:05.819><c> the</c><00:51:05.849><c> end</c><00:51:05.940><c> but</c><00:51:06.719><c> you</c>

00:51:06.769 --> 00:51:06.779 align:start position:0%
you'll all feel good at the end but you
 

00:51:06.779 --> 00:51:08.839 align:start position:0%
you'll all feel good at the end but you
probably<00:51:07.529><c> are</c><00:51:07.799><c> not</c><00:51:08.009><c> being</c><00:51:08.219><c> totally</c><00:51:08.609><c> truthful</c>

00:51:08.839 --> 00:51:08.849 align:start position:0%
probably are not being totally truthful
 

00:51:08.849 --> 00:51:11.510 align:start position:0%
probably are not being totally truthful
so<00:51:09.779><c> it's</c><00:51:10.319><c> about</c><00:51:10.529><c> creating</c><00:51:10.859><c> a</c><00:51:10.979><c> bit</c><00:51:11.190><c> of</c>

00:51:11.510 --> 00:51:11.520 align:start position:0%
so it's about creating a bit of
 

00:51:11.520 --> 00:51:14.390 align:start position:0%
so it's about creating a bit of
-<00:51:11.940><c> about</c><00:51:12.150><c> honesty</c><00:51:12.750><c> to</c><00:51:12.930><c> be</c><00:51:13.080><c> there</c><00:51:13.320><c> as</c><00:51:13.620><c> opposed</c>

00:51:14.390 --> 00:51:14.400 align:start position:0%
- about honesty to be there as opposed
 

00:51:14.400 --> 00:51:16.100 align:start position:0%
- about honesty to be there as opposed
to<00:51:14.550><c> just</c><00:51:14.640><c> be</c><00:51:14.940><c> chummy</c><00:51:15.300><c> and</c><00:51:15.420><c> agreeing</c><00:51:15.930><c> with</c>

00:51:16.100 --> 00:51:16.110 align:start position:0%
to just be chummy and agreeing with
 

00:51:16.110 --> 00:51:17.600 align:start position:0%
to just be chummy and agreeing with
everything<00:51:16.260><c> everyone</c><00:51:16.860><c> says</c><00:51:16.890><c> all</c><00:51:17.310><c> the</c><00:51:17.370><c> time</c>

00:51:17.600 --> 00:51:17.610 align:start position:0%
everything everyone says all the time
 

00:51:17.610 --> 00:51:20.090 align:start position:0%
everything everyone says all the time
let<00:51:18.480><c> them</c><00:51:18.750><c> do</c><00:51:19.020><c> the</c><00:51:19.140><c> talking</c><00:51:19.170><c> as</c><00:51:19.740><c> much</c><00:51:19.770><c> as</c>

00:51:20.090 --> 00:51:20.100 align:start position:0%
let them do the talking as much as
 

00:51:20.100 --> 00:51:23.830 align:start position:0%
let them do the talking as much as
possible<00:51:20.310><c> it</c><00:51:20.970><c> starts</c><00:51:21.420><c> slow</c><00:51:21.660><c> down</c><00:51:21.960><c> here</c><00:51:22.790><c> okay</c>

00:51:23.830 --> 00:51:23.840 align:start position:0%
possible it starts slow down here okay
 

00:51:23.840 --> 00:51:26.330 align:start position:0%
possible it starts slow down here okay
let's<00:51:24.840><c> compromise</c>

00:51:26.330 --> 00:51:26.340 align:start position:0%
let's compromise
 

00:51:26.340 --> 00:51:28.760 align:start position:0%
let's compromise
we're<00:51:26.910><c> influencing</c><00:51:27.570><c> them</c><00:51:27.750><c> and</c><00:51:28.020><c> like</c><00:51:28.440><c> we</c><00:51:28.560><c> said</c>

00:51:28.760 --> 00:51:28.770 align:start position:0%
we're influencing them and like we said
 

00:51:28.770 --> 00:51:30.530 align:start position:0%
we're influencing them and like we said
before<00:51:28.800><c> don't</c><00:51:29.340><c> receive</c><00:51:29.700><c> technical</c><00:51:30.120><c> or</c>

00:51:30.530 --> 00:51:30.540 align:start position:0%
before don't receive technical or
 

00:51:30.540 --> 00:51:33.380 align:start position:0%
before don't receive technical or
knowledged<00:51:31.130><c> technical</c><00:51:32.130><c> knowledge</c><00:51:32.490><c> use</c><00:51:32.940><c> plain</c>

00:51:33.380 --> 00:51:33.390 align:start position:0%
knowledged technical knowledge use plain
 

00:51:33.390 --> 00:51:35.600 align:start position:0%
knowledged technical knowledge use plain
language<00:51:33.420><c> where</c><00:51:34.320><c> you</c><00:51:34.530><c> can</c><00:51:34.800><c> that's</c><00:51:35.370><c> quite</c>

00:51:35.600 --> 00:51:35.610 align:start position:0%
language where you can that's quite
 

00:51:35.610 --> 00:51:38.600 align:start position:0%
language where you can that's quite
important<00:51:36.180><c> so</c><00:51:36.770><c> we're</c><00:51:37.770><c> actually</c><00:51:38.100><c> going</c><00:51:38.460><c> to</c>

00:51:38.600 --> 00:51:38.610 align:start position:0%
important so we're actually going to
 

00:51:38.610 --> 00:51:41.330 align:start position:0%
important so we're actually going to
demonstrate<00:51:39.590><c> what</c><00:51:40.590><c> human</c><00:51:41.010><c> research</c>

00:51:41.330 --> 00:51:41.340 align:start position:0%
demonstrate what human research
 

00:51:41.340 --> 00:51:44.390 align:start position:0%
demonstrate what human research
interview<00:51:41.820><c> might</c><00:51:42.330><c> feel</c><00:51:42.570><c> like</c><00:51:43.070><c> so</c><00:51:44.070><c> I'm</c><00:51:44.280><c> gonna</c>

00:51:44.390 --> 00:51:44.400 align:start position:0%
interview might feel like so I'm gonna
 

00:51:44.400 --> 00:51:45.710 align:start position:0%
interview might feel like so I'm gonna
have<00:51:44.550><c> a</c><00:51:44.580><c> word</c><00:51:44.760><c> to</c><00:51:44.880><c> Sasha</c><00:51:45.090><c> because</c><00:51:45.270><c> she's</c><00:51:45.510><c> going</c>

00:51:45.710 --> 00:51:45.720 align:start position:0%
have a word to Sasha because she's going
 

00:51:45.720 --> 00:51:50.950 align:start position:0%
have a word to Sasha because she's going
to<00:51:45.900><c> be</c><00:51:47.360><c> so</c><00:51:48.360><c> we're</c><00:51:48.780><c> going</c><00:51:49.020><c> to</c><00:51:49.140><c> do</c><00:51:49.500><c> the</c><00:51:49.770><c> playing</c>

00:51:50.950 --> 00:51:50.960 align:start position:0%
to be so we're going to do the playing
 

00:51:50.960 --> 00:51:54.650 align:start position:0%
to be so we're going to do the playing
so<00:51:51.960><c> I</c><00:51:51.990><c> will</c><00:51:52.500><c> be</c><00:51:52.800><c> the</c><00:51:53.550><c> researcher</c><00:51:54.270><c> I'm</c>

00:51:54.650 --> 00:51:54.660 align:start position:0%
so I will be the researcher I'm
 

00:51:54.660 --> 00:51:58.580 align:start position:0%
so I will be the researcher I'm
researching<00:51:55.400><c> Fitness</c><00:51:56.400><c> out</c><00:51:56.610><c> and</c><00:51:57.110><c> George</c><00:51:58.110><c> is</c><00:51:58.290><c> my</c>

00:51:58.580 --> 00:51:58.590 align:start position:0%
researching Fitness out and George is my
 

00:51:58.590 --> 00:52:02.000 align:start position:0%
researching Fitness out and George is my
user<00:51:59.430><c> that</c><00:51:59.820><c> I</c><00:51:59.880><c> am</c><00:52:00.060><c> going</c><00:52:00.390><c> to</c><00:52:00.690><c> interview</c><00:52:01.020><c> I</c><00:52:01.560><c> will</c>

00:52:02.000 --> 00:52:02.010 align:start position:0%
user that I am going to interview I will
 

00:52:02.010 --> 00:52:04.730 align:start position:0%
user that I am going to interview I will
start<00:52:02.580><c> by</c><00:52:02.880><c> asking</c><00:52:03.270><c> her</c><00:52:03.720><c> broad</c><00:52:04.080><c> questions</c>

00:52:04.730 --> 00:52:04.740 align:start position:0%
start by asking her broad questions
 

00:52:04.740 --> 00:52:07.280 align:start position:0%
start by asking her broad questions
about<00:52:05.070><c> her</c><00:52:05.310><c> just</c><00:52:05.640><c> to</c><00:52:05.790><c> ease</c><00:52:06.000><c> her</c><00:52:06.330><c> in</c><00:52:06.540><c> and</c><00:52:06.870><c> find</c>

00:52:07.280 --> 00:52:07.290 align:start position:0%
about her just to ease her in and find
 

00:52:07.290 --> 00:52:10.850 align:start position:0%
about her just to ease her in and find
out<00:52:07.440><c> about</c><00:52:07.800><c> a</c><00:52:08.130><c> bit</c><00:52:08.550><c> about</c><00:52:08.580><c> her</c><00:52:09.090><c> context</c><00:52:09.830><c> then</c><00:52:10.830><c> I</c>

00:52:10.850 --> 00:52:10.860 align:start position:0%
out about a bit about her context then I
 

00:52:10.860 --> 00:52:15.050 align:start position:0%
out about a bit about her context then I
will<00:52:11.310><c> start</c><00:52:11.760><c> to</c><00:52:12.170><c> ask</c><00:52:13.170><c> her</c><00:52:14.000><c> more</c><00:52:15.000><c> questions</c>

00:52:15.050 --> 00:52:15.060 align:start position:0%
will start to ask her more questions
 

00:52:15.060 --> 00:52:19.559 align:start position:0%
will start to ask her more questions
about

00:52:19.559 --> 00:52:19.569 align:start position:0%
 
 

00:52:19.569 --> 00:52:22.420 align:start position:0%
 
Fitness<00:52:20.569><c> brought</c><00:52:20.990><c> questions</c><00:52:21.680><c> to</c><00:52:22.069><c> see</c><00:52:22.250><c> what</c>

00:52:22.420 --> 00:52:22.430 align:start position:0%
Fitness brought questions to see what
 

00:52:22.430 --> 00:52:25.599 align:start position:0%
Fitness brought questions to see what
comes<00:52:22.670><c> out</c><00:52:22.910><c> and</c><00:52:23.569><c> listen</c><00:52:24.020><c> and</c><00:52:24.140><c> pick</c><00:52:24.380><c> out</c><00:52:24.609><c> some</c>

00:52:25.599 --> 00:52:25.609 align:start position:0%
comes out and listen and pick out some
 

00:52:25.609 --> 00:52:28.200 align:start position:0%
comes out and listen and pick out some
of<00:52:25.730><c> the</c><00:52:25.880><c> things</c><00:52:25.910><c> she</c><00:52:26.390><c> says</c><00:52:26.660><c> and</c><00:52:27.020><c> then</c><00:52:27.349><c> start</c>

00:52:28.200 --> 00:52:28.210 align:start position:0%
of the things she says and then start
 

00:52:28.210 --> 00:52:31.720 align:start position:0%
of the things she says and then start
getting<00:52:29.210><c> narrower</c><00:52:29.780><c> and</c><00:52:30.230><c> asking</c><00:52:31.160><c> her</c><00:52:31.430><c> more</c>

00:52:31.720 --> 00:52:31.730 align:start position:0%
getting narrower and asking her more
 

00:52:31.730 --> 00:52:34.720 align:start position:0%
getting narrower and asking her more
granular<00:52:32.329><c> questions</c><00:52:33.020><c> about</c><00:52:33.440><c> the</c><00:52:34.309><c> Fitness</c>

00:52:34.720 --> 00:52:34.730 align:start position:0%
granular questions about the Fitness
 

00:52:34.730 --> 00:52:36.910 align:start position:0%
granular questions about the Fitness
Africa<00:52:35.089><c> this</c><00:52:35.359><c> is</c><00:52:35.510><c> my</c><00:52:35.660><c> end</c><00:52:35.900><c> goal</c><00:52:36.200><c> but</c><00:52:36.530><c> I</c><00:52:36.589><c> don't</c>

00:52:36.910 --> 00:52:36.920 align:start position:0%
Africa this is my end goal but I don't
 

00:52:36.920 --> 00:52:40.120 align:start position:0%
Africa this is my end goal but I don't
start<00:52:37.430><c> directly</c><00:52:38.150><c> by</c><00:52:38.420><c> asking</c><00:52:38.990><c> her</c><00:52:39.260><c> for</c><00:52:39.890><c> that</c>

00:52:40.120 --> 00:52:40.130 align:start position:0%
start directly by asking her for that
 

00:52:40.130 --> 00:52:45.460 align:start position:0%
start directly by asking her for that
because<00:52:40.640><c> I</c><00:52:40.910><c> might</c><00:52:41.119><c> not</c><00:52:42.819><c> get</c><00:52:43.819><c> the</c><00:52:44.089><c> so</c><00:52:44.690><c> many</c><00:52:44.930><c> site</c>

00:52:45.460 --> 00:52:45.470 align:start position:0%
because I might not get the so many site
 

00:52:45.470 --> 00:52:49.510 align:start position:0%
because I might not get the so many site
that<00:52:45.799><c> she</c><00:52:46.400><c> might</c><00:52:47.000><c> give</c><00:52:47.270><c> me</c><00:52:47.740><c> for</c><00:52:48.740><c> I'm</c><00:52:48.859><c> biasing</c>

00:52:49.510 --> 00:52:49.520 align:start position:0%
that she might give me for I'm biasing
 

00:52:49.520 --> 00:52:51.430 align:start position:0%
that she might give me for I'm biasing
her<00:52:49.960><c> somehow</c>

00:52:51.430 --> 00:52:51.440 align:start position:0%
her somehow
 

00:52:51.440 --> 00:52:54.640 align:start position:0%
her somehow
she<00:52:52.250><c> will</c><00:52:52.400><c> think</c><00:52:52.760><c> that</c><00:52:53.089><c> oh</c><00:52:53.270><c> I'm</c><00:52:53.690><c> only</c><00:52:53.900><c> used</c><00:52:54.349><c> in</c>

00:52:54.640 --> 00:52:54.650 align:start position:0%
she will think that oh I'm only used in
 

00:52:54.650 --> 00:52:56.140 align:start position:0%
she will think that oh I'm only used in
Fitness<00:52:55.069><c> I</c><00:52:55.220><c> don't</c><00:52:55.430><c> want</c><00:52:55.579><c> to</c><00:52:55.670><c> know</c><00:52:55.849><c> anything</c>

00:52:56.140 --> 00:52:56.150 align:start position:0%
Fitness I don't want to know anything
 

00:52:56.150 --> 00:52:58.750 align:start position:0%
Fitness I don't want to know anything
about<00:52:56.450><c> her</c><00:52:56.930><c> or</c><00:52:57.319><c> her</c><00:52:57.559><c> life</c><00:52:57.829><c> or</c><00:52:58.130><c> anything</c><00:52:58.460><c> like</c>

00:52:58.750 --> 00:52:58.760 align:start position:0%
about her or her life or anything like
 

00:52:58.760 --> 00:52:59.049 align:start position:0%
about her or her life or anything like
that

00:52:59.049 --> 00:52:59.059 align:start position:0%
that
 

00:52:59.059 --> 00:53:01.720 align:start position:0%
that
so<00:52:59.599><c> she</c><00:53:00.079><c> will</c><00:53:00.230><c> stick</c><00:53:00.530><c> only</c><00:53:00.740><c> to</c><00:53:01.040><c> that</c><00:53:01.220><c> subject</c>

00:53:01.720 --> 00:53:01.730 align:start position:0%
so she will stick only to that subject
 

00:53:01.730 --> 00:53:04.359 align:start position:0%
so she will stick only to that subject
so<00:53:02.290><c> okay</c>

00:53:04.359 --> 00:53:04.369 align:start position:0%
so okay
 

00:53:04.369 --> 00:53:07.299 align:start position:0%
so okay
hi<00:53:04.910><c> Georgia</c><00:53:05.329><c> thank</c><00:53:05.720><c> you</c><00:53:05.869><c> for</c><00:53:06.109><c> accepting</c><00:53:06.410><c> my</c>

00:53:07.299 --> 00:53:07.309 align:start position:0%
hi Georgia thank you for accepting my
 

00:53:07.309 --> 00:53:09.370 align:start position:0%
hi Georgia thank you for accepting my
invitation<00:53:07.339><c> for</c><00:53:08.180><c> the</c><00:53:08.329><c> interview</c><00:53:08.780><c> I</c><00:53:08.930><c> am</c><00:53:09.109><c> Sasha</c>

00:53:09.370 --> 00:53:09.380 align:start position:0%
invitation for the interview I am Sasha
 

00:53:09.380 --> 00:53:12.130 align:start position:0%
invitation for the interview I am Sasha
I'm<00:53:09.740><c> a</c><00:53:09.920><c> design</c><00:53:10.309><c> researcher</c><00:53:11.030><c> and</c><00:53:11.270><c> I</c><00:53:11.510><c> would</c><00:53:11.750><c> love</c>

00:53:12.130 --> 00:53:12.140 align:start position:0%
I'm a design researcher and I would love
 

00:53:12.140 --> 00:53:16.240 align:start position:0%
I'm a design researcher and I would love
you<00:53:12.319><c> to</c><00:53:12.349><c> tell</c><00:53:12.710><c> me</c><00:53:12.920><c> a</c><00:53:13.130><c> bit</c><00:53:13.309><c> about</c><00:53:13.369><c> yourself</c><00:53:15.250><c> I'm</c>

00:53:16.240 --> 00:53:16.250 align:start position:0%
you to tell me a bit about yourself I'm
 

00:53:16.250 --> 00:53:18.280 align:start position:0%
you to tell me a bit about yourself I'm
talking<00:53:16.819><c> to</c><00:53:16.880><c> some</c><00:53:17.089><c> content</c><00:53:17.420><c> about</c><00:53:17.930><c> me</c><00:53:18.109><c> I'm</c>

00:53:18.280 --> 00:53:18.290 align:start position:0%
talking to some content about me I'm
 

00:53:18.290 --> 00:53:22.569 align:start position:0%
talking to some content about me I'm
Georgia<00:53:18.920><c> I</c><00:53:19.099><c> work</c><00:53:19.700><c> in</c><00:53:21.040><c> travel</c><00:53:22.040><c> and</c><00:53:22.250><c> travel</c>

00:53:22.569 --> 00:53:22.579 align:start position:0%
Georgia I work in travel and travel
 

00:53:22.579 --> 00:53:25.420 align:start position:0%
Georgia I work in travel and travel
insurance<00:53:22.670><c> I</c><00:53:23.630><c> live</c><00:53:24.380><c> in</c><00:53:24.500><c> London</c><00:53:24.619><c> I've</c><00:53:25.220><c> got</c><00:53:25.400><c> a</c>

00:53:25.420 --> 00:53:25.430 align:start position:0%
insurance I live in London I've got a
 

00:53:25.430 --> 00:53:28.440 align:start position:0%
insurance I live in London I've got a
husband<00:53:26.240><c> and</c><00:53:26.420><c> cats</c>

00:53:28.440 --> 00:53:28.450 align:start position:0%
husband and cats
 

00:53:28.450 --> 00:53:32.109 align:start position:0%
husband and cats
okay<00:53:29.450><c> nice</c><00:53:30.260><c> but</c><00:53:31.040><c> what</c><00:53:31.309><c> do</c><00:53:31.430><c> you</c><00:53:31.520><c> do</c><00:53:31.760><c> when</c><00:53:31.940><c> you're</c>

00:53:32.109 --> 00:53:32.119 align:start position:0%
okay nice but what do you do when you're
 

00:53:32.119 --> 00:53:37.630 align:start position:0%
okay nice but what do you do when you're
not<00:53:32.329><c> working</c><00:53:34.390><c> so</c><00:53:35.390><c> I</c><00:53:35.960><c> well</c><00:53:36.650><c> I</c><00:53:37.010><c> work</c><00:53:37.280><c> from</c><00:53:37.579><c> home</c>

00:53:37.630 --> 00:53:37.640 align:start position:0%
not working so I well I work from home
 

00:53:37.640 --> 00:53:41.559 align:start position:0%
not working so I well I work from home
so<00:53:38.000><c> I</c><00:53:38.839><c> try</c><00:53:39.500><c> to</c><00:53:39.530><c> get</c><00:53:40.190><c> out</c><00:53:40.369><c> and</c><00:53:40.880><c> about</c><00:53:41.089><c> as</c><00:53:41.240><c> much</c><00:53:41.390><c> as</c>

00:53:41.559 --> 00:53:41.569 align:start position:0%
so I try to get out and about as much as
 

00:53:41.569 --> 00:53:46.030 align:start position:0%
so I try to get out and about as much as
possible<00:53:41.990><c> so</c><00:53:42.170><c> long</c><00:53:42.490><c> lazy</c><00:53:43.490><c> at</c><00:53:43.880><c> home</c><00:53:44.210><c> I</c><00:53:45.020><c> do</c><00:53:45.680><c> a</c><00:53:45.799><c> lot</c>

00:53:46.030 --> 00:53:46.040 align:start position:0%
possible so long lazy at home I do a lot
 

00:53:46.040 --> 00:53:47.980 align:start position:0%
possible so long lazy at home I do a lot
of<00:53:46.069><c> reading</c><00:53:46.250><c> you</c><00:53:46.520><c> guys</c><00:53:46.670><c> do</c><00:53:46.880><c> like</c><00:53:47.000><c> walking</c><00:53:47.599><c> I</c>

00:53:47.980 --> 00:53:47.990 align:start position:0%
of reading you guys do like walking I
 

00:53:47.990 --> 00:53:51.970 align:start position:0%
of reading you guys do like walking I
hang<00:53:48.890><c> out</c><00:53:48.980><c> with</c><00:53:49.130><c> friends</c><00:53:49.400><c> and</c><00:53:49.940><c> I</c><00:53:50.329><c> also</c><00:53:50.510><c> go</c><00:53:51.380><c> do</c>

00:53:51.970 --> 00:53:51.980 align:start position:0%
hang out with friends and I also go do
 

00:53:51.980 --> 00:53:52.780 align:start position:0%
hang out with friends and I also go do
yoga<00:53:52.160><c> as</c><00:53:52.490><c> well</c>

00:53:52.780 --> 00:53:52.790 align:start position:0%
yoga as well
 

00:53:52.790 --> 00:53:56.590 align:start position:0%
yoga as well
sometimes<00:53:53.890><c> so</c><00:53:54.890><c> now</c><00:53:55.070><c> she</c><00:53:55.130><c> has</c><00:53:55.370><c> mentioned</c><00:53:55.880><c> yoga</c>

00:53:56.590 --> 00:53:56.600 align:start position:0%
sometimes so now she has mentioned yoga
 

00:53:56.600 --> 00:54:01.300 align:start position:0%
sometimes so now she has mentioned yoga
so<00:53:56.990><c> I</c><00:53:57.260><c> will</c><00:53:57.650><c> speak</c><00:53:58.040><c> on</c><00:53:58.250><c> that</c><00:53:59.740><c> okay</c><00:54:00.740><c> some</c><00:54:01.130><c> of</c><00:54:01.160><c> you</c>

00:54:01.300 --> 00:54:01.310 align:start position:0%
so I will speak on that okay some of you
 

00:54:01.310 --> 00:54:03.430 align:start position:0%
so I will speak on that okay some of you
have<00:54:01.400><c> mentioned</c><00:54:01.610><c> yoga</c><00:54:02.300><c> well</c><00:54:02.660><c> can</c><00:54:02.990><c> you</c><00:54:03.080><c> tell</c><00:54:03.260><c> me</c>

00:54:03.430 --> 00:54:03.440 align:start position:0%
have mentioned yoga well can you tell me
 

00:54:03.440 --> 00:54:09.700 align:start position:0%
have mentioned yoga well can you tell me
more<00:54:03.650><c> about</c><00:54:03.710><c> that</c><00:54:05.530><c> yeah</c><00:54:06.530><c> I</c><00:54:06.560><c> go</c><00:54:06.770><c> to</c><00:54:07.150><c> a</c><00:54:08.710><c> place</c>

00:54:09.700 --> 00:54:09.710 align:start position:0%
more about that yeah I go to a place
 

00:54:09.710 --> 00:54:11.860 align:start position:0%
more about that yeah I go to a place
called<00:54:10.040><c> yoga</c><00:54:10.370><c> space</c><00:54:10.580><c> London</c><00:54:11.060><c> it's</c><00:54:11.540><c> not</c><00:54:11.690><c> very</c>

00:54:11.860 --> 00:54:11.870 align:start position:0%
called yoga space London it's not very
 

00:54:11.870 --> 00:54:15.640 align:start position:0%
called yoga space London it's not very
far<00:54:12.080><c> from</c><00:54:12.170><c> my</c><00:54:12.260><c> home</c><00:54:12.530><c> and</c><00:54:12.980><c> I</c><00:54:13.850><c> kind</c><00:54:14.690><c> of</c><00:54:14.810><c> like</c><00:54:15.530><c> that</c>

00:54:15.640 --> 00:54:15.650 align:start position:0%
far from my home and I kind of like that
 

00:54:15.650 --> 00:54:18.370 align:start position:0%
far from my home and I kind of like that
maybe<00:54:15.800><c> once</c><00:54:16.220><c> or</c><00:54:16.400><c> twice</c><00:54:16.460><c> a</c><00:54:16.640><c> week</c><00:54:16.790><c> like</c><00:54:17.630><c> I</c><00:54:17.660><c> like</c><00:54:18.140><c> I</c>

00:54:18.370 --> 00:54:18.380 align:start position:0%
maybe once or twice a week like I like I
 

00:54:18.380 --> 00:54:20.620 align:start position:0%
maybe once or twice a week like I like I
buy<00:54:18.830><c> a</c><00:54:19.130><c> book</c><00:54:19.340><c> the</c><00:54:19.520><c> sessions</c><00:54:19.910><c> online</c><00:54:20.120><c> I</c><00:54:20.330><c> just</c>

00:54:20.620 --> 00:54:20.630 align:start position:0%
buy a book the sessions online I just
 

00:54:20.630 --> 00:54:23.590 align:start position:0%
buy a book the sessions online I just
like<00:54:20.750><c> buy</c><00:54:20.990><c> a</c><00:54:21.020><c> whole</c><00:54:21.290><c> bulk</c><00:54:21.650><c> of</c><00:54:22.240><c> tokens</c><00:54:23.240><c> and</c><00:54:23.510><c> then</c>

00:54:23.590 --> 00:54:23.600 align:start position:0%
like buy a whole bulk of tokens and then
 

00:54:23.600 --> 00:54:27.220 align:start position:0%
like buy a whole bulk of tokens and then
I<00:54:23.690><c> can</c><00:54:23.870><c> book</c><00:54:24.110><c> or</c><00:54:24.380><c> the</c><00:54:24.620><c> sessions</c><00:54:24.980><c> I</c><00:54:25.100><c> want</c><00:54:26.230><c> so</c>

00:54:27.220 --> 00:54:27.230 align:start position:0%
I can book or the sessions I want so
 

00:54:27.230 --> 00:54:31.420 align:start position:0%
I can book or the sessions I want so
you're<00:54:28.040><c> using</c><00:54:28.400><c> a</c><00:54:28.670><c> website</c><00:54:28.910><c> for</c><00:54:29.570><c> that</c><00:54:30.430><c> London</c>

00:54:31.420 --> 00:54:31.430 align:start position:0%
you're using a website for that London
 

00:54:31.430 --> 00:54:34.330 align:start position:0%
you're using a website for that London
yoga<00:54:32.120><c> studio</c><00:54:32.720><c> you</c><00:54:32.990><c> mentioned</c><00:54:33.500><c> but</c><00:54:33.920><c> what</c><00:54:34.250><c> do</c>

00:54:34.330 --> 00:54:34.340 align:start position:0%
yoga studio you mentioned but what do
 

00:54:34.340 --> 00:54:38.490 align:start position:0%
yoga studio you mentioned but what do
you<00:54:34.460><c> like</c><00:54:34.670><c> about</c><00:54:34.700><c> the</c><00:54:35.270><c> website</c><00:54:35.750><c> I</c><00:54:37.060><c> really</c><00:54:38.060><c> love</c>

00:54:38.490 --> 00:54:38.500 align:start position:0%
you like about the website I really love
 

00:54:38.500 --> 00:54:40.630 align:start position:0%
you like about the website I really love
actually<00:54:39.500><c> the</c><00:54:39.800><c> thing</c><00:54:39.980><c> I</c><00:54:40.070><c> really</c><00:54:40.430><c> like</c><00:54:40.580><c> about</c>

00:54:40.630 --> 00:54:40.640 align:start position:0%
actually the thing I really like about
 

00:54:40.640 --> 00:54:42.940 align:start position:0%
actually the thing I really like about
it<00:54:40.940><c> is</c><00:54:41.300><c> that</c><00:54:41.330><c> I</c><00:54:41.540><c> can</c><00:54:41.870><c> cancel</c><00:54:42.140><c> the</c><00:54:42.500><c> sessions</c>

00:54:42.940 --> 00:54:42.950 align:start position:0%
it is that I can cancel the sessions
 

00:54:42.950 --> 00:54:45.670 align:start position:0%
it is that I can cancel the sessions
with<00:54:43.640><c> like</c><00:54:43.850><c> no</c><00:54:44.120><c> hardly</c><00:54:44.750><c> any</c><00:54:44.810><c> notes</c><00:54:45.200><c> it's</c><00:54:45.470><c> just</c>

00:54:45.670 --> 00:54:45.680 align:start position:0%
with like no hardly any notes it's just
 

00:54:45.680 --> 00:54:48.070 align:start position:0%
with like no hardly any notes it's just
like<00:54:45.860><c> two</c><00:54:46.190><c> hours</c><00:54:46.580><c> before</c><00:54:47.420><c> because</c><00:54:47.690><c> like</c><00:54:47.870><c> what</c>

00:54:48.070 --> 00:54:48.080 align:start position:0%
like two hours before because like what
 

00:54:48.080 --> 00:54:50.770 align:start position:0%
like two hours before because like what
gets<00:54:48.380><c> in</c><00:54:48.530><c> the</c><00:54:48.560><c> way</c><00:54:48.770><c> a</c><00:54:48.800><c> lot</c><00:54:49.130><c> and</c><00:54:49.600><c> I'd</c><00:54:50.600><c> like</c>

00:54:50.770 --> 00:54:50.780 align:start position:0%
gets in the way a lot and I'd like
 

00:54:50.780 --> 00:54:52.210 align:start position:0%
gets in the way a lot and I'd like
people<00:54:51.140><c> just</c><00:54:51.320><c> dump</c><00:54:51.530><c> meetings</c><00:54:51.980><c> and</c><00:54:52.130><c> my</c>

00:54:52.210 --> 00:54:52.220 align:start position:0%
people just dump meetings and my
 

00:54:52.220 --> 00:54:55.060 align:start position:0%
people just dump meetings and my
calendars<00:54:52.730><c> so</c><00:54:52.940><c> often</c><00:54:53.330><c> have</c><00:54:53.480><c> to</c><00:54:53.630><c> move</c><00:54:53.900><c> move</c><00:54:54.740><c> my</c>

00:54:55.060 --> 00:54:55.070 align:start position:0%
calendars so often have to move move my
 

00:54:55.070 --> 00:54:59.860 align:start position:0%
calendars so often have to move move my
exercise<00:54:56.030><c> sessions</c><00:54:56.450><c> around</c><00:54:56.630><c> there</c><00:54:58.660><c> okay</c><00:54:59.660><c> and</c>

00:54:59.860 --> 00:54:59.870 align:start position:0%
exercise sessions around there okay and
 

00:54:59.870 --> 00:55:04.180 align:start position:0%
exercise sessions around there okay and
now<00:55:00.020><c> I'm</c><00:55:00.200><c> getting</c><00:55:00.560><c> narrower</c><00:55:01.300><c> and</c><00:55:02.440><c> where</c><00:55:03.440><c> do</c>

00:55:04.180 --> 00:55:04.190 align:start position:0%
now I'm getting narrower and where do
 

00:55:04.190 --> 00:55:04.600 align:start position:0%
now I'm getting narrower and where do
yoga

00:55:04.600 --> 00:55:04.610 align:start position:0%
yoga
 

00:55:04.610 --> 00:55:08.260 align:start position:0%
yoga
I<00:55:05.710><c> don't</c><00:55:06.710><c> do</c><00:55:06.860><c> get</c><00:55:07.340><c> a</c><00:55:07.370><c> great</c><00:55:07.490><c> around</c><00:55:07.880><c> Soviet</c>

00:55:08.260 --> 00:55:08.270 align:start position:0%
I don't do get a great around Soviet
 

00:55:08.270 --> 00:55:12.490 align:start position:0%
I don't do get a great around Soviet
studio<00:55:09.400><c> why</c><00:55:10.400><c> is</c><00:55:10.460><c> that</c>

00:55:12.490 --> 00:55:12.500 align:start position:0%
studio why is that
 

00:55:12.500 --> 00:55:16.780 align:start position:0%
studio why is that
I've<00:55:12.890><c> tried</c><00:55:13.160><c> doing</c><00:55:13.520><c> at</c><00:55:13.700><c> home</c><00:55:13.970><c> but</c><00:55:14.590><c> I</c><00:55:15.790><c> can't</c>

00:55:16.780 --> 00:55:16.790 align:start position:0%
I've tried doing at home but I can't
 

00:55:16.790 --> 00:55:19.390 align:start position:0%
I've tried doing at home but I can't
really<00:55:17.060><c> do</c><00:55:17.780><c> this</c><00:55:17.810><c> okay</c><00:55:18.410><c> not</c><00:55:18.740><c> sure</c><00:55:18.890><c> about</c><00:55:18.980><c> space</c>

00:55:19.390 --> 00:55:19.400 align:start position:0%
really do this okay not sure about space
 

00:55:19.400 --> 00:55:21.310 align:start position:0%
really do this okay not sure about space
in<00:55:19.580><c> the</c><00:55:19.670><c> house</c><00:55:19.820><c> and</c><00:55:20.060><c> also</c><00:55:20.390><c> it's</c><00:55:20.900><c> just</c><00:55:20.960><c> hard</c><00:55:21.260><c> to</c>

00:55:21.310 --> 00:55:21.320 align:start position:0%
in the house and also it's just hard to
 

00:55:21.320 --> 00:55:24.880 align:start position:0%
in the house and also it's just hard to
get<00:55:21.470><c> motivated</c><00:55:22.840><c> obviously</c><00:55:23.840><c> I</c><00:55:23.960><c> get</c><00:55:24.200><c> many</c><00:55:24.530><c> big</c>

00:55:24.880 --> 00:55:24.890 align:start position:0%
get motivated obviously I get many big
 

00:55:24.890 --> 00:55:27.370 align:start position:0%
get motivated obviously I get many big
words<00:55:25.160><c> from</c><00:55:25.490><c> a</c><00:55:25.580><c> partner</c><00:55:26.060><c> she</c><00:55:26.230><c> doesn't</c><00:55:27.230><c> have</c>

00:55:27.370 --> 00:55:27.380 align:start position:0%
words from a partner she doesn't have
 

00:55:27.380 --> 00:55:29.620 align:start position:0%
words from a partner she doesn't have
space<00:55:27.710><c> but</c><00:55:28.040><c> they</c><00:55:28.160><c> not</c><00:55:28.340><c> do</c><00:55:28.520><c> because</c><00:55:29.150><c> I</c>

00:55:29.620 --> 00:55:29.630 align:start position:0%
space but they not do because I
 

00:55:29.630 --> 00:55:32.270 align:start position:0%
space but they not do because I
but<00:55:30.630><c> she</c><00:55:30.839><c> also</c><00:55:30.960><c> said</c><00:55:31.470><c> she</c><00:55:31.740><c> doesn't</c><00:55:32.010><c> get</c>

00:55:32.270 --> 00:55:32.280 align:start position:0%
but she also said she doesn't get
 

00:55:32.280 --> 00:55:37.450 align:start position:0%
but she also said she doesn't get
motivated<00:55:33.000><c> so</c><00:55:33.750><c> now</c><00:55:34.020><c> I'm</c><00:55:34.200><c> picking</c><00:55:34.470><c> on</c><00:55:34.740><c> that</c><00:55:35.010><c> and</c>

00:55:37.450 --> 00:55:37.460 align:start position:0%
 
 

00:55:37.460 --> 00:55:40.849 align:start position:0%
 
have<00:55:38.460><c> you</c><00:55:38.700><c> explored</c><00:55:39.450><c> any</c><00:55:39.839><c> ways</c><00:55:40.140><c> to</c><00:55:40.410><c> get</c><00:55:40.619><c> more</c>

00:55:40.849 --> 00:55:40.859 align:start position:0%
have you explored any ways to get more
 

00:55:40.859 --> 00:55:45.290 align:start position:0%
have you explored any ways to get more
motivation<00:55:43.309><c> so</c><00:55:44.309><c> you're</c><00:55:44.460><c> hurt</c><00:55:44.700><c> on</c><00:55:44.730><c> that</c><00:55:45.030><c> before</c>

00:55:45.290 --> 00:55:45.300 align:start position:0%
motivation so you're hurt on that before
 

00:55:45.300 --> 00:55:48.680 align:start position:0%
motivation so you're hurt on that before
yeah<00:55:45.990><c> I</c><00:55:46.020><c> used</c><00:55:46.530><c> to</c><00:55:46.680><c> like</c><00:55:47.030><c> fitness</c><00:55:48.030><c> apps</c><00:55:48.240><c> before</c>

00:55:48.680 --> 00:55:48.690 align:start position:0%
yeah I used to like fitness apps before
 

00:55:48.690 --> 00:55:52.490 align:start position:0%
yeah I used to like fitness apps before
but<00:55:49.609><c> it's</c><00:55:50.609><c> really</c><00:55:50.760><c> such</c><00:55:51.059><c> a</c><00:55:51.089><c> send</c><00:55:51.329><c> us</c><00:55:51.480><c> stop</c><00:55:52.200><c> I</c>

00:55:52.490 --> 00:55:52.500 align:start position:0%
but it's really such a send us stop I
 

00:55:52.500 --> 00:55:55.569 align:start position:0%
but it's really such a send us stop I
just<00:55:52.890><c> don't</c><00:55:53.069><c> really</c><00:55:53.400><c> stick</c><00:55:53.670><c> with</c><00:55:53.730><c> them</c><00:55:54.089><c> and</c>

00:55:55.569 --> 00:55:55.579 align:start position:0%
just don't really stick with them and
 

00:55:55.579 --> 00:55:59.359 align:start position:0%
just don't really stick with them and
it's<00:55:56.579><c> very</c><00:55:56.819><c> good</c><00:55:57.359><c> to</c><00:55:57.510><c> ask</c><00:55:57.690><c> many</c><00:55:58.319><c> wise</c><00:55:58.650><c> try</c><00:55:59.309><c> to</c>

00:55:59.359 --> 00:55:59.369 align:start position:0%
it's very good to ask many wise try to
 

00:55:59.369 --> 00:56:02.000 align:start position:0%
it's very good to ask many wise try to
find<00:55:59.790><c> everything</c><00:56:00.329><c> about</c><00:56:00.630><c> what</c><00:56:01.079><c> they</c><00:56:01.290><c> say</c><00:56:01.559><c> you</c>

00:56:02.000 --> 00:56:02.010 align:start position:0%
find everything about what they say you
 

00:56:02.010 --> 00:56:05.030 align:start position:0%
find everything about what they say you
know<00:56:02.040><c> I'll</c><00:56:02.609><c> ask</c><00:56:02.730><c> her</c><00:56:03.150><c> why</c><00:56:03.510><c> why</c><00:56:04.260><c> did</c><00:56:04.589><c> you</c><00:56:04.740><c> stop</c>

00:56:05.030 --> 00:56:05.040 align:start position:0%
know I'll ask her why why did you stop
 

00:56:05.040 --> 00:56:08.270 align:start position:0%
know I'll ask her why why did you stop
using<00:56:05.309><c> that</c><00:56:06.380><c> to</c><00:56:07.380><c> be</c><00:56:07.500><c> honest</c><00:56:07.680><c> I</c><00:56:07.829><c> thought</c><00:56:08.040><c> like</c>

00:56:08.270 --> 00:56:08.280 align:start position:0%
using that to be honest I thought like
 

00:56:08.280 --> 00:56:11.089 align:start position:0%
using that to be honest I thought like
not<00:56:08.730><c> a</c><00:56:08.760><c> very</c><00:56:09.000><c> modern</c><00:56:09.390><c> phone</c><00:56:09.720><c> and</c><00:56:10.109><c> all</c><00:56:10.680><c> the</c><00:56:10.890><c> apps</c>

00:56:11.089 --> 00:56:11.099 align:start position:0%
not a very modern phone and all the apps
 

00:56:11.099 --> 00:56:13.609 align:start position:0%
not a very modern phone and all the apps
are<00:56:11.369><c> just</c><00:56:11.400><c> too</c><00:56:12.000><c> large</c><00:56:12.270><c> so</c><00:56:12.750><c> answers</c><00:56:13.349><c> end</c><00:56:13.500><c> up</c>

00:56:13.609 --> 00:56:13.619 align:start position:0%
are just too large so answers end up
 

00:56:13.619 --> 00:56:25.460 align:start position:0%
are just too large so answers end up
deleting<00:56:13.859><c> them</c><00:56:23.930><c> starting</c><00:56:24.930><c> to</c><00:56:25.050><c> understand</c>

00:56:25.460 --> 00:56:25.470 align:start position:0%
deleting them starting to understand
 

00:56:25.470 --> 00:56:28.220 align:start position:0%
deleting them starting to understand
like<00:56:25.680><c> some</c><00:56:25.920><c> pains</c><00:56:26.569><c> potential</c><00:56:27.569><c> opportunities</c>

00:56:28.220 --> 00:56:28.230 align:start position:0%
like some pains potential opportunities
 

00:56:28.230 --> 00:56:29.960 align:start position:0%
like some pains potential opportunities
as<00:56:28.440><c> well</c><00:56:28.619><c> okay</c><00:56:29.069><c> so</c><00:56:29.130><c> they</c><00:56:29.339><c> recently</c><00:56:29.700><c> caught</c><00:56:29.849><c> a</c>

00:56:29.960 --> 00:56:29.970 align:start position:0%
as well okay so they recently caught a
 

00:56:29.970 --> 00:56:32.180 align:start position:0%
as well okay so they recently caught a
pretty<00:56:30.030><c> light</c><00:56:30.450><c> weight</c><00:56:30.660><c> so</c><00:56:30.990><c> people</c><00:56:31.410><c> don't</c><00:56:32.010><c> have</c>

00:56:32.180 --> 00:56:32.190 align:start position:0%
pretty light weight so people don't have
 

00:56:32.190 --> 00:56:33.470 align:start position:0%
pretty light weight so people don't have
loads<00:56:32.430><c> of</c><00:56:32.520><c> room</c><00:56:32.700><c> on</c><00:56:32.790><c> their</c><00:56:32.940><c> phone</c><00:56:33.150><c> it</c><00:56:33.329><c> doesn't</c>

00:56:33.470 --> 00:56:33.480 align:start position:0%
loads of room on their phone it doesn't
 

00:56:33.480 --> 00:56:35.569 align:start position:0%
loads of room on their phone it doesn't
get<00:56:33.750><c> automatically</c><00:56:34.619><c> deleted</c><00:56:34.920><c> which</c><00:56:35.309><c> is</c><00:56:35.460><c> what</c>

00:56:35.569 --> 00:56:35.579 align:start position:0%
get automatically deleted which is what
 

00:56:35.579 --> 00:56:37.010 align:start position:0%
get automatically deleted which is what
Apple<00:56:35.910><c> does</c><00:56:36.030><c> now</c>

00:56:37.010 --> 00:56:37.020 align:start position:0%
Apple does now
 

00:56:37.020 --> 00:56:41.569 align:start position:0%
Apple does now
so<00:56:38.750><c> just</c><00:56:39.750><c> simply</c><00:56:40.049><c> facilitates</c><00:56:40.829><c> tips</c><00:56:41.190><c> of</c><00:56:41.400><c> the</c>

00:56:41.569 --> 00:56:41.579 align:start position:0%
so just simply facilitates tips of the
 

00:56:41.579 --> 00:56:44.270 align:start position:0%
so just simply facilitates tips of the
Train<00:56:41.880><c> actually</c><00:56:42.510><c> we're</c><00:56:43.230><c> going</c><00:56:43.440><c> to</c><00:56:43.500><c> share</c>

00:56:44.270 --> 00:56:44.280 align:start position:0%
Train actually we're going to share
 

00:56:44.280 --> 00:56:47.089 align:start position:0%
Train actually we're going to share
these<00:56:44.490><c> with</c><00:56:44.549><c> you</c><00:56:45.000><c> so</c><00:56:45.660><c> the</c><00:56:45.990><c> Firewise</c><00:56:46.589><c> this</c><00:56:46.950><c> is</c>

00:56:47.089 --> 00:56:47.099 align:start position:0%
these with you so the Firewise this is
 

00:56:47.099 --> 00:56:49.549 align:start position:0%
these with you so the Firewise this is
root<00:56:47.400><c> cause</c><00:56:47.790><c> analysis</c><00:56:48.510><c> and</c><00:56:49.170><c> you</c><00:56:49.290><c> may</c><00:56:49.500><c> be</c>

00:56:49.549 --> 00:56:49.559 align:start position:0%
root cause analysis and you may be
 

00:56:49.559 --> 00:56:51.920 align:start position:0%
root cause analysis and you may be
familiar<00:56:49.829><c> with</c><00:56:50.130><c> it</c><00:56:50.400><c> it's</c><00:56:50.700><c> comes</c><00:56:51.089><c> from</c><00:56:51.359><c> a</c><00:56:51.690><c> new</c>

00:56:51.920 --> 00:56:51.930 align:start position:0%
familiar with it it's comes from a new
 

00:56:51.930 --> 00:56:56.089 align:start position:0%
familiar with it it's comes from a new
battery<00:56:52.190><c> industry</c><00:56:53.190><c> I</c><00:56:53.220><c> think</c><00:56:53.420><c> and</c><00:56:54.420><c> the</c><00:56:55.349><c> idea</c><00:56:55.920><c> is</c>

00:56:56.089 --> 00:56:56.099 align:start position:0%
battery industry I think and the idea is
 

00:56:56.099 --> 00:56:58.190 align:start position:0%
battery industry I think and the idea is
something<00:56:56.790><c> came</c><00:56:57.180><c> off</c><00:56:57.329><c> the</c><00:56:57.510><c> production</c><00:56:57.660><c> line</c>

00:56:58.190 --> 00:56:58.200 align:start position:0%
something came off the production line
 

00:56:58.200 --> 00:57:02.030 align:start position:0%
something came off the production line
that's<00:56:58.710><c> Godfather's</c><00:56:59.430><c> why</c><00:57:00.089><c> is</c><00:57:00.150><c> that</c><00:57:00.329><c> we</c><00:57:01.020><c> made</c><00:57:01.260><c> a</c>

00:57:02.030 --> 00:57:02.040 align:start position:0%
that's Godfather's why is that we made a
 

00:57:02.040 --> 00:57:04.220 align:start position:0%
that's Godfather's why is that we made a
piece<00:57:02.670><c> of</c><00:57:02.849><c> machinery</c><00:57:03.180><c> was</c><00:57:03.480><c> working</c><00:57:04.049><c> correctly</c>

00:57:04.220 --> 00:57:04.230 align:start position:0%
piece of machinery was working correctly
 

00:57:04.230 --> 00:57:07.460 align:start position:0%
piece of machinery was working correctly
why<00:57:05.010><c> is</c><00:57:05.069><c> that</c><00:57:05.540><c> management</c><00:57:06.540><c> had</c><00:57:06.660><c> changed</c><00:57:07.140><c> why</c>

00:57:07.460 --> 00:57:07.470 align:start position:0%
why is that management had changed why
 

00:57:07.470 --> 00:57:10.940 align:start position:0%
why is that management had changed why
is<00:57:07.530><c> that</c><00:57:07.680><c> but</c><00:57:08.520><c> so</c><00:57:09.059><c> by</c><00:57:09.660><c> asking</c><00:57:10.079><c> why</c><00:57:10.559><c> many</c><00:57:10.859><c> times</c>

00:57:10.940 --> 00:57:10.950 align:start position:0%
is that but so by asking why many times
 

00:57:10.950 --> 00:57:13.529 align:start position:0%
is that but so by asking why many times
you<00:57:11.490><c> start</c><00:57:11.700><c> to</c><00:57:11.849><c> get</c><00:57:12.000><c> to</c><00:57:12.180><c> the</c><00:57:12.299><c> real</c><00:57:12.569><c> reason</c>

00:57:13.529 --> 00:57:13.539 align:start position:0%
you start to get to the real reason
 

00:57:13.539 --> 00:57:15.089 align:start position:0%
you start to get to the real reason
now<00:57:13.839><c> obviously</c><00:57:14.079><c> you're</c><00:57:14.499><c> not</c><00:57:14.679><c> going</c><00:57:14.859><c> to</c><00:57:14.919><c> ask</c>

00:57:15.089 --> 00:57:15.099 align:start position:0%
now obviously you're not going to ask
 

00:57:15.099 --> 00:57:17.879 align:start position:0%
now obviously you're not going to ask
the<00:57:15.279><c> user</c><00:57:15.399><c> why</c><00:57:15.729><c> five</c><00:57:16.239><c> times</c><00:57:16.269><c> okay</c><00:57:17.079><c> and</c><00:57:17.799><c> you</c>

00:57:17.879 --> 00:57:17.889 align:start position:0%
the user why five times okay and you
 

00:57:17.889 --> 00:57:19.469 align:start position:0%
the user why five times okay and you
don't<00:57:17.919><c> sound</c><00:57:18.309><c> like</c><00:57:18.399><c> a</c><00:57:18.489><c> robot</c><00:57:18.699><c> is</c><00:57:19.089><c> supposed</c><00:57:19.389><c> to</c>

00:57:19.469 --> 00:57:19.479 align:start position:0%
don't sound like a robot is supposed to
 

00:57:19.479 --> 00:57:21.509 align:start position:0%
don't sound like a robot is supposed to
be<00:57:19.599><c> this</c><00:57:19.749><c> sort</c><00:57:19.989><c> of</c><00:57:20.049><c> a</c><00:57:20.139><c> conversation</c><00:57:20.829><c> but</c><00:57:21.219><c> maybe</c>

00:57:21.509 --> 00:57:21.519 align:start position:0%
be this sort of a conversation but maybe
 

00:57:21.519 --> 00:57:23.879 align:start position:0%
be this sort of a conversation but maybe
once<00:57:21.789><c> or</c><00:57:21.939><c> twice</c><00:57:21.999><c> it</c><00:57:22.659><c> will</c><00:57:23.079><c> get</c><00:57:23.319><c> to</c><00:57:23.589><c> the</c><00:57:23.619><c> real</c>

00:57:23.879 --> 00:57:23.889 align:start position:0%
once or twice it will get to the real
 

00:57:23.889 --> 00:57:26.339 align:start position:0%
once or twice it will get to the real
reason<00:57:23.919><c> if</c><00:57:24.669><c> you</c><00:57:24.849><c> remember</c><00:57:25.149><c> that</c><00:57:25.269><c> users</c><00:57:25.719><c> don't</c>

00:57:26.339 --> 00:57:26.349 align:start position:0%
reason if you remember that users don't
 

00:57:26.349 --> 00:57:29.189 align:start position:0%
reason if you remember that users don't
have<00:57:26.709><c> this</c><00:57:26.979><c> why</c><00:57:27.429><c> always</c><00:57:27.939><c> there</c><00:57:28.479><c> at</c><00:57:28.719><c> their</c><00:57:28.929><c> mind</c>

00:57:29.189 --> 00:57:29.199 align:start position:0%
have this why always there at their mind
 

00:57:29.199 --> 00:57:32.519 align:start position:0%
have this why always there at their mind
at<00:57:29.709><c> this</c><00:57:29.889><c> top</c><00:57:30.249><c> level</c><00:57:30.489><c> it's</c><00:57:31.419><c> not</c><00:57:31.659><c> readily</c>

00:57:32.519 --> 00:57:32.529 align:start position:0%
at this top level it's not readily
 

00:57:32.529 --> 00:57:34.769 align:start position:0%
at this top level it's not readily
accessible<00:57:32.739><c> so</c><00:57:33.609><c> you</c><00:57:33.759><c> have</c><00:57:33.939><c> to</c><00:57:34.059><c> ask</c><00:57:34.209><c> it</c><00:57:34.539><c> they're</c>

00:57:34.769 --> 00:57:34.779 align:start position:0%
accessible so you have to ask it they're
 

00:57:34.779 --> 00:57:36.509 align:start position:0%
accessible so you have to ask it they're
not<00:57:34.929><c> going</c><00:57:35.139><c> to</c><00:57:35.169><c> necessarily</c><00:57:35.319><c> tell</c><00:57:36.219><c> you</c><00:57:36.369><c> the</c>

00:57:36.509 --> 00:57:36.519 align:start position:0%
not going to necessarily tell you the
 

00:57:36.519 --> 00:57:41.659 align:start position:0%
not going to necessarily tell you the
reason<00:57:36.849><c> why</c><00:57:38.459><c> and</c><00:57:39.459><c> that's</c><00:57:39.639><c> one</c><00:57:39.849><c> is</c><00:57:39.969><c> the</c><00:57:40.119><c> echo</c><00:57:40.509><c> so</c>

00:57:41.659 --> 00:57:41.669 align:start position:0%
reason why and that's one is the echo so
 

00:57:41.669 --> 00:57:43.769 align:start position:0%
reason why and that's one is the echo so
you<00:57:42.669><c> know</c><00:57:42.759><c> then</c><00:57:42.969><c> you</c><00:57:43.119><c> can</c><00:57:43.149><c> encourage</c><00:57:43.569><c> them</c><00:57:43.749><c> to</c>

00:57:43.769 --> 00:57:43.779 align:start position:0%
you know then you can encourage them to
 

00:57:43.779 --> 00:57:45.269 align:start position:0%
you know then you can encourage them to
say<00:57:44.049><c> more</c><00:57:44.319><c> perhaps</c><00:57:44.799><c> they've</c><00:57:44.979><c> said</c><00:57:45.189><c> something</c>

00:57:45.269 --> 00:57:45.279 align:start position:0%
say more perhaps they've said something
 

00:57:45.279 --> 00:57:46.829 align:start position:0%
say more perhaps they've said something
a<00:57:45.489><c> lot</c><00:57:45.639><c> we</c><00:57:45.789><c> surely</c><00:57:46.029><c> don't</c><00:57:46.209><c> really</c><00:57:46.449><c> understand</c>

00:57:46.829 --> 00:57:46.839 align:start position:0%
a lot we surely don't really understand
 

00:57:46.839 --> 00:57:48.719 align:start position:0%
a lot we surely don't really understand
you<00:57:47.019><c> could</c><00:57:47.169><c> just</c><00:57:47.349><c> kind</c><00:57:47.529><c> of</c><00:57:47.589><c> repeat</c><00:57:47.949><c> it</c><00:57:48.159><c> back</c><00:57:48.669><c> to</c>

00:57:48.719 --> 00:57:48.729 align:start position:0%
you could just kind of repeat it back to
 

00:57:48.729 --> 00:57:51.329 align:start position:0%
you could just kind of repeat it back to
them<00:57:49.029><c> and</c><00:57:49.269><c> they'll</c><00:57:49.839><c> hopefully</c><00:57:50.199><c> say</c><00:57:50.889><c> some</c><00:57:51.159><c> more</c>

00:57:51.329 --> 00:57:51.339 align:start position:0%
them and they'll hopefully say some more
 

00:57:51.339 --> 00:57:53.579 align:start position:0%
them and they'll hopefully say some more
kind<00:57:52.059><c> of</c><00:57:52.179><c> on</c><00:57:52.269><c> a</c><00:57:52.299><c> similar</c><00:57:52.719><c> thread</c><00:57:52.989><c> the</c>

00:57:53.579 --> 00:57:53.589 align:start position:0%
kind of on a similar thread the
 

00:57:53.589 --> 00:57:56.489 align:start position:0%
kind of on a similar thread the
boomerang<00:57:54.249><c> so</c><00:57:54.969><c> this</c><00:57:55.449><c> is</c><00:57:55.599><c> really</c><00:57:55.839><c> good</c><00:57:55.989><c> in</c><00:57:56.199><c> user</c>

00:57:56.489 --> 00:57:56.499 align:start position:0%
boomerang so this is really good in user
 

00:57:56.499 --> 00:57:59.249 align:start position:0%
boomerang so this is really good in user
testing<00:57:57.130><c> and</c><00:57:57.459><c> if</c><00:57:57.789><c> song</c><00:57:58.059><c> goes</c><00:57:58.359><c> that</c><00:57:58.989><c> they're</c>

00:57:59.249 --> 00:57:59.259 align:start position:0%
testing and if song goes that they're
 

00:57:59.259 --> 00:58:00.359 align:start position:0%
testing and if song goes that they're
trying<00:57:59.439><c> out</c><00:57:59.709><c> your</c><00:57:59.859><c> app</c><00:57:59.979><c> and</c><00:58:00.159><c> they're</c><00:58:00.249><c> like</c>

00:58:00.359 --> 00:58:00.369 align:start position:0%
trying out your app and they're like
 

00:58:00.369 --> 00:58:01.709 align:start position:0%
trying out your app and they're like
really<00:58:00.459><c> I</c><00:58:00.669><c> click</c><00:58:00.909><c> this</c><00:58:01.059><c> is</c><00:58:01.299><c> the</c><00:58:01.389><c> kind</c><00:58:01.539><c> of</c><00:58:01.569><c> thing</c>

00:58:01.709 --> 00:58:01.719 align:start position:0%
really I click this is the kind of thing
 

00:58:01.719 --> 00:58:04.349 align:start position:0%
really I click this is the kind of thing
to<00:58:01.749><c> a</c><00:58:01.899><c> confirmation</c><00:58:02.229><c> page</c><00:58:02.499><c> and</c><00:58:02.969><c> yeah</c><00:58:03.969><c> they're</c>

00:58:04.349 --> 00:58:04.359 align:start position:0%
to a confirmation page and yeah they're
 

00:58:04.359 --> 00:58:06.359 align:start position:0%
to a confirmation page and yeah they're
asking<00:58:04.630><c> you</c><00:58:04.689><c> a</c><00:58:04.719><c> question</c><00:58:04.899><c> so</c><00:58:05.409><c> your</c><00:58:05.559><c> automatic</c>

00:58:06.359 --> 00:58:06.369 align:start position:0%
asking you a question so your automatic
 

00:58:06.369 --> 00:58:08.669 align:start position:0%
asking you a question so your automatic
responses<00:58:06.880><c> to</c><00:58:07.029><c> answer</c><00:58:07.539><c> right</c><00:58:08.049><c> don't</c><00:58:08.469><c> answer</c>

00:58:08.669 --> 00:58:08.679 align:start position:0%
responses to answer right don't answer
 

00:58:08.679 --> 00:58:10.889 align:start position:0%
responses to answer right don't answer
the<00:58:08.949><c> question</c><00:58:09.369><c> just</c><00:58:09.609><c> ask</c><00:58:09.819><c> it</c><00:58:10.089><c> back</c><00:58:10.299><c> what</c><00:58:10.749><c> do</c>

00:58:10.889 --> 00:58:10.899 align:start position:0%
the question just ask it back what do
 

00:58:10.899 --> 00:58:12.299 align:start position:0%
the question just ask it back what do
you<00:58:11.079><c> think</c><00:58:11.380><c> will</c><00:58:11.529><c> happen</c><00:58:11.679><c> when</c><00:58:12.009><c> you</c><00:58:12.099><c> press</c>

00:58:12.299 --> 00:58:12.309 align:start position:0%
you think will happen when you press
 

00:58:12.309 --> 00:58:15.120 align:start position:0%
you think will happen when you press
that<00:58:12.489><c> one</c><00:58:12.699><c> then</c><00:58:13.329><c> they</c><00:58:13.539><c> will</c><00:58:13.689><c> explain</c><00:58:14.049><c> okay</c><00:58:14.589><c> so</c>

00:58:15.120 --> 00:58:15.130 align:start position:0%
that one then they will explain okay so
 

00:58:15.130 --> 00:58:16.859 align:start position:0%
that one then they will explain okay so
just<00:58:15.369><c> so</c><00:58:15.489><c> like</c><00:58:15.880><c> any</c><00:58:16.119><c> questions</c><00:58:16.599><c> that</c><00:58:16.839><c> come</c>

00:58:16.859 --> 00:58:16.869 align:start position:0%
just so like any questions that come
 

00:58:16.869 --> 00:58:21.089 align:start position:0%
just so like any questions that come
back<00:58:17.229><c> at</c><00:58:17.439><c> you</c><00:58:17.709><c> throw</c><00:58:18.249><c> it</c><00:58:18.309><c> back</c><00:58:18.489><c> at</c><00:58:18.669><c> them</c>

00:58:21.089 --> 00:58:21.099 align:start position:0%
 
 

00:58:21.099 --> 00:58:24.239 align:start position:0%
 
silence<00:58:22.029><c> I'm</c><00:58:23.019><c> really</c><00:58:23.380><c> bad</c><00:58:23.529><c> at</c><00:58:23.559><c> this</c><00:58:23.889><c> that</c><00:58:24.159><c> you</c>

00:58:24.239 --> 00:58:24.249 align:start position:0%
silence I'm really bad at this that you
 

00:58:24.249 --> 00:58:25.949 align:start position:0%
silence I'm really bad at this that you
composite<00:58:24.729><c> could</c><00:58:24.849><c> probably</c><00:58:25.059><c> tell</c><00:58:25.329><c> I</c><00:58:25.689><c> like</c>

00:58:25.949 --> 00:58:25.959 align:start position:0%
composite could probably tell I like
 

00:58:25.959 --> 00:58:27.599 align:start position:0%
composite could probably tell I like
talking<00:58:26.499><c> or</c><00:58:26.829><c> tuning</c><00:58:27.189><c> in</c>

00:58:27.599 --> 00:58:27.609 align:start position:0%
talking or tuning in
 

00:58:27.609 --> 00:58:30.419 align:start position:0%
talking or tuning in
or<00:58:27.759><c> quit</c><00:58:28.059><c> silences</c><00:58:28.659><c> but</c><00:58:29.229><c> the</c><00:58:29.769><c> more</c><00:58:29.949><c> silence</c>

00:58:30.419 --> 00:58:30.429 align:start position:0%
or quit silences but the more silence
 

00:58:30.429 --> 00:58:33.509 align:start position:0%
or quit silences but the more silence
you<00:58:30.699><c> can</c><00:58:30.909><c> give</c><00:58:31.209><c> the</c><00:58:32.079><c> more</c><00:58:32.589><c> other</c><00:58:32.979><c> people</c><00:58:33.369><c> will</c>

00:58:33.509 --> 00:58:33.519 align:start position:0%
you can give the more other people will
 

00:58:33.519 --> 00:58:35.429 align:start position:0%
you can give the more other people will
do<00:58:33.669><c> that</c><00:58:33.880><c> so</c><00:58:34.269><c> they</c><00:58:34.419><c> use</c><00:58:34.659><c> and</c><00:58:34.869><c> they</c><00:58:34.959><c> will</c><00:58:35.139><c> say</c>

00:58:35.429 --> 00:58:35.439 align:start position:0%
do that so they use and they will say
 

00:58:35.439 --> 00:58:38.429 align:start position:0%
do that so they use and they will say
something<00:58:35.799><c> that</c><00:58:36.219><c> extra</c><00:58:37.149><c> little</c><00:58:37.539><c> nuggets</c><00:58:38.229><c> and</c>

00:58:38.429 --> 00:58:38.439 align:start position:0%
something that extra little nuggets and
 

00:58:38.439 --> 00:58:40.319 align:start position:0%
something that extra little nuggets and
there<00:58:39.099><c> are</c><00:58:39.219><c> many</c><00:58:39.429><c> times</c><00:58:39.759><c> of</c><00:58:39.969><c> user</c><00:58:40.149><c> research</c>

00:58:40.319 --> 00:58:40.329 align:start position:0%
there are many times of user research
 

00:58:40.329 --> 00:58:43.620 align:start position:0%
there are many times of user research
interviews<00:58:41.109><c> I've</c><00:58:41.259><c> done</c><00:58:41.289><c> where</c><00:58:42.159><c> I</c><00:58:42.549><c> just</c><00:58:42.699><c> use</c><00:58:43.599><c> a</c>

00:58:43.620 --> 00:58:43.630 align:start position:0%
interviews I've done where I just use a
 

00:58:43.630 --> 00:58:46.030 align:start position:0%
interviews I've done where I just use a
technique<00:58:44.079><c> where</c><00:58:44.349><c> I'll</c><00:58:44.889><c> just</c><00:58:45.069><c> have</c><00:58:45.219><c> my</c><00:58:45.249><c> back</c>

00:58:46.030 --> 00:58:46.040 align:start position:0%
technique where I'll just have my back
 

00:58:46.040 --> 00:58:48.940 align:start position:0%
technique where I'll just have my back
that<00:58:46.520><c> said</c><00:58:47.030><c> something</c><00:58:47.330><c> they've</c><00:58:47.960><c> paused</c><00:58:48.440><c> I</c>

00:58:48.940 --> 00:58:48.950 align:start position:0%
that said something they've paused I
 

00:58:48.950 --> 00:58:50.950 align:start position:0%
that said something they've paused I
don't<00:58:49.610><c> just</c><00:58:49.910><c> go</c><00:58:50.360><c> straight</c><00:58:50.600><c> to</c><00:58:50.750><c> the</c><00:58:50.810><c> next</c>

00:58:50.950 --> 00:58:50.960 align:start position:0%
don't just go straight to the next
 

00:58:50.960 --> 00:58:51.490 align:start position:0%
don't just go straight to the next
question

00:58:51.490 --> 00:58:51.500 align:start position:0%
question
 

00:58:51.500 --> 00:58:53.290 align:start position:0%
question
sounds<00:58:52.280><c> like</c><00:58:52.400><c> there's</c><00:58:52.580><c> something</c><00:58:52.760><c> else</c><00:58:53.030><c> there</c>

00:58:53.290 --> 00:58:53.300 align:start position:0%
sounds like there's something else there
 

00:58:53.300 --> 00:58:56.260 align:start position:0%
sounds like there's something else there
so<00:58:53.780><c> I</c><00:58:53.840><c> just</c><00:58:54.020><c> write</c><00:58:54.230><c> some</c><00:58:54.500><c> notes</c><00:58:54.680><c> and</c><00:58:55.120><c> just</c><00:58:56.120><c> look</c>

00:58:56.260 --> 00:58:56.270 align:start position:0%
so I just write some notes and just look
 

00:58:56.270 --> 00:58:58.660 align:start position:0%
so I just write some notes and just look
busy<00:58:56.570><c> and</c><00:58:56.960><c> then</c><00:58:57.710><c> they</c><00:58:57.860><c> just</c><00:58:58.010><c> continue</c><00:58:58.430><c> talking</c>

00:58:58.660 --> 00:58:58.670 align:start position:0%
busy and then they just continue talking
 

00:58:58.670 --> 00:59:01.240 align:start position:0%
busy and then they just continue talking
and<00:58:59.270><c> it's</c><00:58:59.450><c> a</c><00:58:59.540><c> real</c><00:58:59.750><c> waste</c><00:59:00.170><c> of</c><00:59:00.350><c> McArthur</c><00:59:01.010><c> which</c>

00:59:01.240 --> 00:59:01.250 align:start position:0%
and it's a real waste of McArthur which
 

00:59:01.250 --> 00:59:02.530 align:start position:0%
and it's a real waste of McArthur which
is<00:59:01.400><c> really</c><00:59:02.030><c> exciting</c>

00:59:02.530 --> 00:59:02.540 align:start position:0%
is really exciting
 

00:59:02.540 --> 00:59:05.380 align:start position:0%
is really exciting
but<00:59:02.870><c> that</c><00:59:03.020><c> does</c><00:59:03.200><c> what</c><00:59:03.490><c> and</c><00:59:04.490><c> then</c><00:59:04.700><c> this</c><00:59:05.180><c> is</c><00:59:05.330><c> the</c>

00:59:05.380 --> 00:59:05.390 align:start position:0%
but that does what and then this is the
 

00:59:05.390 --> 00:59:08.710 align:start position:0%
but that does what and then this is the
question<00:59:05.630><c> right</c><00:59:05.840><c> about</c><00:59:07.360><c> you</c><00:59:08.360><c> know</c><00:59:08.480><c> when</c><00:59:08.630><c> you</c>

00:59:08.710 --> 00:59:08.720 align:start position:0%
question right about you know when you
 

00:59:08.720 --> 00:59:10.150 align:start position:0%
question right about you know when you
when<00:59:09.140><c> you're</c><00:59:09.260><c> just</c><00:59:09.290><c> not</c><00:59:09.560><c> getting</c><00:59:09.800><c> what</c><00:59:10.040><c> you</c>

00:59:10.150 --> 00:59:10.160 align:start position:0%
when you're just not getting what you
 

00:59:10.160 --> 00:59:11.770 align:start position:0%
when you're just not getting what you
need<00:59:10.190><c> out</c><00:59:10.490><c> of</c><00:59:10.550><c> them</c><00:59:10.850><c> right</c><00:59:11.180><c> you</c><00:59:11.450><c> use</c><00:59:11.570><c> the</c>

00:59:11.770 --> 00:59:11.780 align:start position:0%
need out of them right you use the
 

00:59:11.780 --> 00:59:14.770 align:start position:0%
need out of them right you use the
Columbo<00:59:12.200><c> method</c><00:59:12.650><c> alright</c><00:59:13.430><c> so</c><00:59:13.670><c> right</c><00:59:14.180><c> okay</c><00:59:14.720><c> so</c>

00:59:14.770 --> 00:59:14.780 align:start position:0%
Columbo method alright so right okay so
 

00:59:14.780 --> 00:59:16.900 align:start position:0%
Columbo method alright so right okay so
would<00:59:15.200><c> you</c><00:59:15.350><c> ever</c><00:59:15.380><c> use</c><00:59:15.710><c> it</c><00:59:15.740><c> like</c><00:59:16.040><c> what</c><00:59:16.610><c> what</c>

00:59:16.900 --> 00:59:16.910 align:start position:0%
would you ever use it like what what
 

00:59:16.910 --> 00:59:18.400 align:start position:0%
would you ever use it like what what
about<00:59:17.120><c> these</c><00:59:17.210><c> fitness</c><00:59:17.600><c> apps</c><00:59:17.810><c> you</c><00:59:18.110><c> know</c><00:59:18.230><c> right</c>

00:59:18.400 --> 00:59:18.410 align:start position:0%
about these fitness apps you know right
 

00:59:18.410 --> 00:59:20.200 align:start position:0%
about these fitness apps you know right
just<00:59:18.680><c> like</c><00:59:18.980><c> get</c><00:59:19.310><c> me</c><00:59:19.400><c> out</c><00:59:19.430><c> of</c><00:59:19.700><c> them</c><00:59:19.850><c> right</c><00:59:19.880><c> at</c>

00:59:20.200 --> 00:59:20.210 align:start position:0%
just like get me out of them right at
 

00:59:20.210 --> 00:59:22.360 align:start position:0%
just like get me out of them right at
the<00:59:20.300><c> end</c><00:59:20.420><c> because</c><00:59:20.840><c> you</c><00:59:21.320><c> the</c><00:59:21.740><c> purpose</c><00:59:22.130><c> of</c><00:59:22.280><c> the</c>

00:59:22.360 --> 00:59:22.370 align:start position:0%
the end because you the purpose of the
 

00:59:22.370 --> 00:59:24.250 align:start position:0%
the end because you the purpose of the
research<00:59:22.550><c> interview</c><00:59:23.240><c> is</c><00:59:23.540><c> to</c><00:59:23.870><c> have</c><00:59:24.050><c> some</c>

00:59:24.250 --> 00:59:24.260 align:start position:0%
research interview is to have some
 

00:59:24.260 --> 00:59:26.770 align:start position:0%
research interview is to have some
insights<00:59:24.770><c> okay</c><00:59:25.430><c> if</c><00:59:25.790><c> it's</c><00:59:26.120><c> not</c><00:59:26.240><c> going</c><00:59:26.690><c> anywhere</c>

00:59:26.770 --> 00:59:26.780 align:start position:0%
insights okay if it's not going anywhere
 

00:59:26.780 --> 00:59:28.480 align:start position:0%
insights okay if it's not going anywhere
that<00:59:27.320><c> they're</c><00:59:27.560><c> not</c><00:59:27.740><c> seeming</c><00:59:28.130><c> to</c><00:59:28.160><c> get</c><00:59:28.400><c> the</c>

00:59:28.480 --> 00:59:28.490 align:start position:0%
that they're not seeming to get the
 

00:59:28.490 --> 00:59:30.490 align:start position:0%
that they're not seeming to get the
questions<00:59:28.910><c> that</c><00:59:29.030><c> you're</c><00:59:29.180><c> asking</c><00:59:29.210><c> you</c><00:59:30.110><c> can</c><00:59:30.260><c> ask</c>

00:59:30.490 --> 00:59:30.500 align:start position:0%
questions that you're asking you can ask
 

00:59:30.500 --> 00:59:33.310 align:start position:0%
questions that you're asking you can ask
a<00:59:30.710><c> more</c><00:59:30.860><c> direct</c><00:59:31.250><c> question</c><00:59:31.670><c> but</c><00:59:32.390><c> just</c><00:59:32.870><c> maybe</c>

00:59:33.310 --> 00:59:33.320 align:start position:0%
a more direct question but just maybe
 

00:59:33.320 --> 00:59:35.230 align:start position:0%
a more direct question but just maybe
try<00:59:33.680><c> the</c><00:59:33.740><c> other</c><00:59:33.920><c> techniques</c><00:59:34.460><c> first</c><00:59:34.760><c> before</c>

00:59:35.230 --> 00:59:35.240 align:start position:0%
try the other techniques first before
 

00:59:35.240 --> 00:59:38.620 align:start position:0%
try the other techniques first before
you<00:59:35.360><c> get</c><00:59:35.540><c> here</c><00:59:35.750><c> and</c><00:59:35.930><c> everything</c><00:59:36.410><c> so</c><00:59:37.210><c> Sasha</c><00:59:38.210><c> is</c>

00:59:38.620 --> 00:59:38.630 align:start position:0%
you get here and everything so Sasha is
 

00:59:38.630 --> 00:59:40.660 align:start position:0%
you get here and everything so Sasha is
giving<00:59:38.960><c> you</c><00:59:39.080><c> copies</c><00:59:39.620><c> of</c><00:59:39.770><c> all</c><00:59:39.980><c> of</c><00:59:40.160><c> this</c><00:59:40.310><c> stuff</c>

00:59:40.660 --> 00:59:40.670 align:start position:0%
giving you copies of all of this stuff
 

00:59:40.670 --> 00:59:43.840 align:start position:0%
giving you copies of all of this stuff
you<00:59:41.510><c> can</c><00:59:41.750><c> take</c><00:59:41.930><c> away</c><00:59:42.050><c> with</c><00:59:42.260><c> you</c><00:59:42.470><c> it</c><00:59:43.370><c> uses</c><00:59:43.820><c> your</c>

00:59:43.840 --> 00:59:43.850 align:start position:0%
you can take away with you it uses your
 

00:59:43.850 --> 00:59:45.250 align:start position:0%
you can take away with you it uses your
cheat<00:59:44.300><c> sheets</c><00:59:44.600><c> for</c><00:59:44.720><c> when</c><00:59:44.930><c> you're</c><00:59:45.080><c> running</c>

00:59:45.250 --> 00:59:45.260 align:start position:0%
cheat sheets for when you're running
 

00:59:45.260 --> 00:59:48.400 align:start position:0%
cheat sheets for when you're running
user<00:59:45.740><c> research</c><00:59:46.160><c> interviews</c><00:59:46.930><c> but</c><00:59:47.930><c> so</c><00:59:48.260><c> you're</c>

00:59:48.400 --> 00:59:48.410 align:start position:0%
user research interviews but so you're
 

00:59:48.410 --> 00:59:50.950 align:start position:0%
user research interviews but so you're
listening<00:59:48.650><c> for</c><00:59:48.950><c> the</c><00:59:49.580><c> reason</c><00:59:50.060><c> behind</c><00:59:50.270><c> the</c>

00:59:50.950 --> 00:59:50.960 align:start position:0%
listening for the reason behind the
 

00:59:50.960 --> 00:59:54.280 align:start position:0%
listening for the reason behind the
answer<00:59:51.500><c> not</c><00:59:51.890><c> just</c><00:59:51.950><c> the</c><00:59:52.880><c> answer</c><00:59:53.360><c> that</c><00:59:54.140><c> they</c>

00:59:54.280 --> 00:59:54.290 align:start position:0%
answer not just the answer that they
 

00:59:54.290 --> 00:59:55.270 align:start position:0%
answer not just the answer that they
give<00:59:54.500><c> you</c>

00:59:55.270 --> 00:59:55.280 align:start position:0%
give you
 

00:59:55.280 --> 00:59:58.630 align:start position:0%
give you
habits<00:59:56.030><c> behaviors</c><00:59:56.770><c> issues</c><00:59:57.770><c> annoyances</c>

00:59:58.630 --> 00:59:58.640 align:start position:0%
habits behaviors issues annoyances
 

00:59:58.640 --> 01:00:01.330 align:start position:0%
habits behaviors issues annoyances
opportunities<00:59:59.630><c> all</c><01:00:00.080><c> of</c><01:00:00.380><c> that</c><01:00:00.530><c> stuff</c><01:00:00.860><c> is</c><01:00:01.100><c> real</c>

01:00:01.330 --> 01:00:01.340 align:start position:0%
opportunities all of that stuff is real
 

01:00:01.340 --> 01:00:03.820 align:start position:0%
opportunities all of that stuff is real
gold<01:00:01.670><c> dust</c><01:00:01.970><c> and</c><01:00:02.240><c> in</c><01:00:02.960><c> this</c><01:00:03.230><c> session</c><01:00:03.440><c> that</c><01:00:03.710><c> we're</c>

01:00:03.820 --> 01:00:03.830 align:start position:0%
gold dust and in this session that we're
 

01:00:03.830 --> 01:00:07.120 align:start position:0%
gold dust and in this session that we're
about<01:00:03.920><c> to</c><01:00:04.070><c> do</c><01:00:04.340><c> now</c><01:00:04.550><c> in</c><01:00:04.790><c> the</c><01:00:04.880><c> workshop</c><01:00:06.130><c> we're</c>

01:00:07.120 --> 01:00:07.130 align:start position:0%
about to do now in the workshop we're
 

01:00:07.130 --> 01:00:09.670 align:start position:0%
about to do now in the workshop we're
gonna<01:00:07.250><c> interview</c><01:00:07.550><c> one</c><01:00:07.850><c> user</c><01:00:08.180><c> right</c><01:00:08.930><c> but</c>

01:00:09.670 --> 01:00:09.680 align:start position:0%
gonna interview one user right but
 

01:00:09.680 --> 01:00:13.360 align:start position:0%
gonna interview one user right but
really<01:00:10.550><c> you</c><01:00:10.730><c> do</c><01:00:11.000><c> more</c><01:00:11.840><c> than</c><01:00:11.900><c> one</c><01:00:12.110><c> user</c><01:00:12.530><c> so</c><01:00:13.220><c> then</c>

01:00:13.360 --> 01:00:13.370 align:start position:0%
really you do more than one user so then
 

01:00:13.370 --> 01:00:14.890 align:start position:0%
really you do more than one user so then
you're<01:00:13.520><c> looking</c><01:00:13.610><c> for</c><01:00:13.940><c> themes</c><01:00:14.210><c> and</c><01:00:14.630><c> patterns</c>

01:00:14.890 --> 01:00:14.900 align:start position:0%
you're looking for themes and patterns
 

01:00:14.900 --> 01:00:18.610 align:start position:0%
you're looking for themes and patterns
across<01:00:15.590><c> those</c><01:00:15.950><c> users</c><01:00:16.550><c> I</c><01:00:16.790><c> will</c><01:00:17.600><c> will</c><01:00:18.380><c> talk</c>

01:00:18.610 --> 01:00:18.620 align:start position:0%
across those users I will will talk
 

01:00:18.620 --> 01:00:22.060 align:start position:0%
across those users I will will talk
about<01:00:19.270><c> how</c><01:00:20.270><c> many</c><01:00:20.330><c> users</c><01:00:20.840><c> and</c><01:00:21.560><c> a</c><01:00:21.620><c> little</c><01:00:21.950><c> bit</c>

01:00:22.060 --> 01:00:22.070 align:start position:0%
about how many users and a little bit
 

01:00:22.070 --> 01:00:24.580 align:start position:0%
about how many users and a little bit
later<01:00:22.280><c> on</c><01:00:22.840><c> so</c><01:00:23.840><c> I</c><01:00:23.870><c> know</c><01:00:24.050><c> there's</c><01:00:24.410><c> some</c>

01:00:24.580 --> 01:00:24.590 align:start position:0%
later on so I know there's some
 

01:00:24.590 --> 01:00:27.820 align:start position:0%
later on so I know there's some
newcomers<01:00:25.490><c> here</c><01:00:25.850><c> hello</c><01:00:26.470><c> you've</c><01:00:27.470><c> missed</c><01:00:27.680><c> out</c>

01:00:27.820 --> 01:00:27.830 align:start position:0%
newcomers here hello you've missed out
 

01:00:27.830 --> 01:00:29.590 align:start position:0%
newcomers here hello you've missed out
on<01:00:27.890><c> the</c><01:00:27.980><c> first</c><01:00:28.160><c> activity</c><01:00:28.730><c> that</c><01:00:28.880><c> that's</c><01:00:29.030><c> fine</c>

01:00:29.590 --> 01:00:29.600 align:start position:0%
on the first activity that that's fine
 

01:00:29.600 --> 01:00:31.270 align:start position:0%
on the first activity that that's fine
why<01:00:29.870><c> I</c><01:00:29.900><c> suggested</c><01:00:30.530><c> that</c><01:00:30.590><c> you</c><01:00:30.710><c> join</c><01:00:31.100><c> a</c><01:00:31.130><c> group</c>

01:00:31.270 --> 01:00:31.280 align:start position:0%
why I suggested that you join a group
 

01:00:31.280 --> 01:00:33.820 align:start position:0%
why I suggested that you join a group
and<01:00:31.790><c> be</c><01:00:31.940><c> an</c><01:00:32.120><c> observer</c><01:00:32.300><c> in</c><01:00:33.080><c> what's</c><01:00:33.620><c> going</c><01:00:33.770><c> to</c>

01:00:33.820 --> 01:00:33.830 align:start position:0%
and be an observer in what's going to
 

01:00:33.830 --> 01:00:34.460 align:start position:0%
and be an observer in what's going to
happen<01:00:34.130><c> in</c><01:00:34.220><c> the</c>

01:00:34.460 --> 01:00:34.470 align:start position:0%
happen in the
 

01:00:34.470 --> 01:00:38.650 align:start position:0%
happen in the
okay<01:00:35.609><c> so</c><01:00:36.599><c> let's</c><01:00:37.170><c> try</c><01:00:37.470><c> it</c><01:00:37.500><c> out</c>

01:00:38.650 --> 01:00:38.660 align:start position:0%
okay so let's try it out
 

01:00:38.660 --> 01:00:41.260 align:start position:0%
okay so let's try it out
users<01:00:39.660><c> you</c><01:00:39.930><c> got</c><01:00:40.079><c> your</c><01:00:40.230><c> user</c><01:00:40.410><c> stickers</c><01:00:40.740><c> on</c><01:00:41.040><c> yeah</c>

01:00:41.260 --> 01:00:41.270 align:start position:0%
users you got your user stickers on yeah
 

01:00:41.270 --> 01:00:45.950 align:start position:0%
users you got your user stickers on yeah
okay<01:00:42.270><c> I</c><01:00:42.569><c> want</c><01:00:43.050><c> you</c><01:00:43.140><c> to</c><01:00:43.200><c> a</c><01:00:43.349><c> platinum</c><01:00:44.000><c> band</c><01:00:45.000><c> you</c>

01:00:45.950 --> 01:00:45.960 align:start position:0%
okay I want you to a platinum band you
 

01:00:45.960 --> 01:00:48.140 align:start position:0%
okay I want you to a platinum band you
guys<01:00:46.109><c> aren't</c><01:00:46.290><c> going</c><01:00:46.470><c> to</c><01:00:46.560><c> stick</c><01:00:46.740><c> us</c><01:00:46.859><c> up</c><01:00:47.150><c> and</c>

01:00:48.140 --> 01:00:48.150 align:start position:0%
guys aren't going to stick us up and
 

01:00:48.150 --> 01:00:50.720 align:start position:0%
guys aren't going to stick us up and
please<01:00:48.390><c> please</c><01:00:48.960><c> open</c><01:00:49.290><c> it</c><01:00:49.530><c> up</c><01:00:49.650><c> because</c><01:00:50.490><c> you're</c>

01:00:50.720 --> 01:00:50.730 align:start position:0%
please please open it up because you're
 

01:00:50.730 --> 01:00:52.130 align:start position:0%
please please open it up because you're
going<01:00:51.030><c> to</c><01:00:51.119><c> be</c><01:00:51.210><c> reading</c><01:00:51.359><c> around</c><01:00:51.569><c> so</c><01:00:51.900><c> it's</c><01:00:51.990><c> easy</c>

01:00:52.130 --> 01:00:52.140 align:start position:0%
going to be reading around so it's easy
 

01:00:52.140 --> 01:00:53.960 align:start position:0%
going to be reading around so it's easy
for<01:00:52.260><c> people</c><01:00:52.560><c> to</c><01:00:52.829><c> identify</c><01:00:53.520><c> it</c><01:00:53.579><c> so</c><01:00:53.670><c> you're</c><01:00:53.849><c> not</c>

01:00:53.960 --> 01:00:53.970 align:start position:0%
for people to identify it so you're not
 

01:00:53.970 --> 01:00:55.910 align:start position:0%
for people to identify it so you're not
going<01:00:54.150><c> to</c><01:00:54.210><c> be</c><01:00:54.300><c> in</c><01:00:54.390><c> your</c><01:00:54.540><c> groups</c><01:00:54.780><c> right</c><01:00:55.230><c> the</c>

01:00:55.910 --> 01:00:55.920 align:start position:0%
going to be in your groups right the
 

01:00:55.920 --> 01:00:59.000 align:start position:0%
going to be in your groups right the
user<01:00:56.190><c> the</c><01:00:57.000><c> user</c><01:00:57.030><c> from</c><01:00:57.599><c> each</c><01:00:57.750><c> group</c><01:00:58.050><c> abandon</c>

01:00:59.000 --> 01:00:59.010 align:start position:0%
user the user from each group abandon
 

01:00:59.010 --> 01:01:02.210 align:start position:0%
user the user from each group abandon
your<01:01:00.170><c> abandon</c><01:01:01.170><c> abandon</c><01:01:01.349><c> ship</c>

01:01:02.210 --> 01:01:02.220 align:start position:0%
your abandon abandon ship
 

01:01:02.220 --> 01:01:04.190 align:start position:0%
your abandon abandon ship
you<01:01:02.369><c> don't</c><01:01:02.609><c> need</c><01:01:02.819><c> your</c><01:01:03.030><c> assumptions</c><01:01:03.780><c> with</c><01:01:04.020><c> you</c>

01:01:04.190 --> 01:01:04.200 align:start position:0%
you don't need your assumptions with you
 

01:01:04.200 --> 01:01:08.300 align:start position:0%
you don't need your assumptions with you
move<01:01:05.040><c> to</c><01:01:05.609><c> another</c><01:01:05.790><c> group</c><01:01:06.290><c> okay</c><01:01:07.290><c> so</c><01:01:07.829><c> the</c><01:01:07.920><c> users</c>

01:01:08.300 --> 01:01:08.310 align:start position:0%
move to another group okay so the users
 

01:01:08.310 --> 01:01:23.420 align:start position:0%
move to another group okay so the users
are<01:01:08.430><c> gonna</c><01:01:08.520><c> move</c><01:01:08.760><c> around</c>

01:01:23.420 --> 01:01:23.430 align:start position:0%
 
 

01:01:23.430 --> 01:01:31.970 align:start position:0%
 
so<01:01:24.430><c> the</c><01:01:24.790><c> facilitators</c>

01:01:31.970 --> 01:01:31.980 align:start position:0%
 
 

01:01:31.980 --> 01:01:36.130 align:start position:0%
 
Center<01:01:32.980><c> lat</c>

01:01:36.130 --> 01:01:36.140 align:start position:0%
 
 

01:01:36.140 --> 01:01:38.989 align:start position:0%
 
so<01:01:37.140><c> facilitate</c><01:01:37.769><c> sandals</c><01:01:38.190><c> you're</c><01:01:38.430><c> gonna</c><01:01:38.729><c> do</c>

01:01:38.989 --> 01:01:38.999 align:start position:0%
so facilitate sandals you're gonna do
 

01:01:38.999 --> 01:01:41.479 align:start position:0%
so facilitate sandals you're gonna do
some<01:01:39.660><c> question</c><01:01:40.049><c> are</c><01:01:40.170><c> statements</c><01:01:40.769><c> I</c><01:01:40.920><c> haven't</c>

01:01:41.479 --> 01:01:41.489 align:start position:0%
some question are statements I haven't
 

01:01:41.489 --> 01:01:43.249 align:start position:0%
some question are statements I haven't
prepared<01:01:41.759><c> you</c><01:01:41.969><c> with</c><01:01:42.119><c> questions</c><01:01:42.329><c> it's</c><01:01:43.170><c> not</c>

01:01:43.249 --> 01:01:43.259 align:start position:0%
prepared you with questions it's not
 

01:01:43.259 --> 01:01:46.370 align:start position:0%
prepared you with questions it's not
going<01:01:43.559><c> to</c><01:01:43.709><c> be</c><01:01:43.829><c> easy</c><01:01:44.039><c> right</c><01:01:44.279><c> this</c><01:01:45.150><c> is</c><01:01:45.329><c> just</c><01:01:45.509><c> an</c>

01:01:46.370 --> 01:01:46.380 align:start position:0%
going to be easy right this is just an
 

01:01:46.380 --> 01:01:48.259 align:start position:0%
going to be easy right this is just an
experience<01:01:46.890><c> for</c><01:01:47.219><c> speaking</c><01:01:47.670><c> to</c><01:01:47.789><c> somebody</c><01:01:47.999><c> who</c>

01:01:48.259 --> 01:01:48.269 align:start position:0%
experience for speaking to somebody who
 

01:01:48.269 --> 01:01:50.690 align:start position:0%
experience for speaking to somebody who
probably<01:01:48.509><c> and</c><01:01:48.930><c> does</c><01:01:49.019><c> not</c><01:01:49.200><c> see</c><01:01:49.499><c> topic</c><01:01:50.489><c> that</c>

01:01:50.690 --> 01:01:50.700 align:start position:0%
probably and does not see topic that
 

01:01:50.700 --> 01:01:53.449 align:start position:0%
probably and does not see topic that
you're<01:01:50.969><c> going</c><01:01:51.569><c> to</c><01:01:51.599><c> ask</c><01:01:51.779><c> questions</c><01:01:51.930><c> that</c><01:01:52.799><c> maybe</c>

01:01:53.449 --> 01:01:53.459 align:start position:0%
you're going to ask questions that maybe
 

01:01:53.459 --> 01:01:57.829 align:start position:0%
you're going to ask questions that maybe
I<01:01:53.549><c> thought</c><01:01:54.799><c> okay</c><01:01:55.799><c> so</c><01:01:55.829><c> just</c><01:01:56.430><c> go</c><01:01:56.969><c> ahead</c><01:01:56.999><c> let's</c><01:01:57.690><c> do</c>

01:01:57.829 --> 01:01:57.839 align:start position:0%
I thought okay so just go ahead let's do
 

01:01:57.839 --> 01:01:59.870 align:start position:0%
I thought okay so just go ahead let's do
it<01:01:57.930><c> for</c><01:01:58.019><c> 10</c><01:01:58.229><c> minutes</c><01:01:58.499><c> remembers</c><01:01:59.219><c> let's</c><01:01:59.549><c> start</c>

01:01:59.870 --> 01:01:59.880 align:start position:0%
it for 10 minutes remembers let's start
 

01:01:59.880 --> 01:02:01.519 align:start position:0%
it for 10 minutes remembers let's start
with<01:02:00.089><c> those</c><01:02:00.239><c> broad</c><01:02:00.479><c> questions</c><01:02:01.019><c> get</c><01:02:01.259><c> to</c><01:02:01.410><c> know</c>

01:02:01.519 --> 01:02:01.529 align:start position:0%
with those broad questions get to know
 

01:02:01.529 --> 01:02:03.949 align:start position:0%
with those broad questions get to know
them<01:02:01.799><c> start</c><01:02:02.579><c> narrowing</c><01:02:02.910><c> in</c><01:02:03.299><c> on</c><01:02:03.450><c> what</c><01:02:03.660><c> you</c><01:02:03.779><c> want</c>

01:02:03.949 --> 01:02:03.959 align:start position:0%
them start narrowing in on what you want
 

01:02:03.959 --> 01:02:07.910 align:start position:0%
them start narrowing in on what you want
to<01:02:04.019><c> find</c><01:02:04.200><c> out</c><01:02:04.640><c> observance</c><01:02:06.499><c> please</c><01:02:07.499><c> listen</c>

01:02:07.910 --> 01:02:07.920 align:start position:0%
to find out observance please listen
 

01:02:07.920 --> 01:02:11.630 align:start position:0%
to find out observance please listen
carefully<01:02:08.249><c> and</c><01:02:08.940><c> note</c><01:02:09.479><c> where</c><01:02:10.339><c> suchan's</c><01:02:11.339><c> are</c>

01:02:11.630 --> 01:02:11.640 align:start position:0%
carefully and note where suchan's are
 

01:02:11.640 --> 01:02:24.750 align:start position:0%
carefully and note where suchan's are
incorrect<01:02:12.269><c> or</c><01:02:12.479><c> to</c><01:02:12.989><c> enter</c><01:02:13.380><c> okay</c>

01:02:24.750 --> 01:02:24.760 align:start position:0%
 
 

01:02:24.760 --> 01:03:23.440 align:start position:0%
 
it's

01:03:23.440 --> 01:03:23.450 align:start position:0%
 
 

01:03:23.450 --> 01:03:29.680 align:start position:0%
 
[Music]

01:03:29.680 --> 01:03:29.690 align:start position:0%
 
 

01:03:29.690 --> 01:03:34.740 align:start position:0%
 
I<01:03:29.720><c> would</c><01:03:30.410><c> say</c><01:03:30.559><c> we're</c><01:03:30.740><c> working</c><01:03:31.190><c> on</c><01:03:31.430><c> the</c><01:03:31.609><c> title</c>

01:03:34.740 --> 01:03:34.750 align:start position:0%
 
 

01:03:34.750 --> 01:03:46.790 align:start position:0%
 
makes<01:03:35.750><c> an</c><01:03:35.900><c> int</c><01:03:36.020><c> or</c>

01:03:46.790 --> 01:03:46.800 align:start position:0%
 
 

01:03:46.800 --> 01:04:04.890 align:start position:0%
 
which<01:03:47.800><c> is</c><01:03:48.070><c> what</c><01:03:49.030><c> you</c>

01:04:04.890 --> 01:04:04.900 align:start position:0%
 
 

01:04:04.900 --> 01:04:15.850 align:start position:0%
 
it's<01:04:05.900><c> not</c><01:04:06.140><c> like</c><01:04:07.040><c> that</c><01:04:08.260><c> we</c><01:04:09.260><c> have</c><01:04:09.410><c> a</c><01:04:09.440><c> conference</c>

01:04:15.850 --> 01:04:15.860 align:start position:0%
 
 

01:04:15.860 --> 01:04:18.530 align:start position:0%
 
everything<01:04:16.860><c> is</c><01:04:16.950><c> happening</c><01:04:17.130><c> so</c><01:04:17.910><c> I've</c><01:04:18.180><c> evolved</c>

01:04:18.530 --> 01:04:18.540 align:start position:0%
everything is happening so I've evolved
 

01:04:18.540 --> 01:04:43.070 align:start position:0%
everything is happening so I've evolved
directly<01:04:19.020><c> into</c><01:04:19.230><c> a</c><01:04:19.260><c> fight</c>

01:04:43.070 --> 01:04:43.080 align:start position:0%
 
 

01:04:43.080 --> 01:05:07.489 align:start position:0%
 
[Music]

01:05:07.489 --> 01:05:07.499 align:start position:0%
 
 

01:05:07.499 --> 01:05:25.950 align:start position:0%
 
sometimes<01:05:13.439><c> hours</c><01:05:14.439><c> to</c><01:05:19.739><c> recharge</c>

01:05:25.950 --> 01:05:25.960 align:start position:0%
 
 

01:05:25.960 --> 01:05:33.420 align:start position:0%
 
I<01:05:29.790><c> mean</c><01:05:30.790><c> what's</c><01:05:30.970><c> that</c><01:05:31.680><c> feels</c><01:05:32.680><c> like</c><01:05:32.859><c> it's</c><01:05:33.280><c> gonna</c>

01:05:33.420 --> 01:05:33.430 align:start position:0%
I mean what's that feels like it's gonna
 

01:05:33.430 --> 01:05:35.460 align:start position:0%
I mean what's that feels like it's gonna
think<01:05:33.640><c> it</c><01:05:33.760><c> was</c><01:05:33.910><c> hired</c><01:05:34.210><c> I</c><01:05:34.450><c> have</c><01:05:34.720><c> to</c><01:05:34.869><c> go</c><01:05:35.140><c> back</c><01:05:35.349><c> to</c>

01:05:35.460 --> 01:05:35.470 align:start position:0%
think it was hired I have to go back to
 

01:05:35.470 --> 01:05:39.190 align:start position:0%
think it was hired I have to go back to
my<01:05:35.619><c> hero</c>

01:05:39.190 --> 01:05:39.200 align:start position:0%
 
 

01:05:39.200 --> 01:05:43.089 align:start position:0%
 
I<01:05:39.230><c> just</c><01:05:41.320><c> said</c><01:05:42.320><c> with</c><01:05:42.440><c> these</c><01:05:42.530><c> or</c><01:05:42.680><c> there's</c><01:05:42.829><c> no</c><01:05:42.980><c> the</c>

01:05:43.089 --> 01:05:43.099 align:start position:0%
I just said with these or there's no the
 

01:05:43.099 --> 01:05:46.210 align:start position:0%
I just said with these or there's no the
compression<01:05:43.520><c> might</c><01:05:43.730><c> have</c><01:05:43.849><c> to</c><01:05:44.920><c> be</c><01:05:45.920><c> conquered</c>

01:05:46.210 --> 01:05:46.220 align:start position:0%
compression might have to be conquered
 

01:05:46.220 --> 01:05:48.339 align:start position:0%
compression might have to be conquered
and<01:05:47.089><c> that's</c><01:05:47.630><c> the</c>

01:05:48.339 --> 01:05:48.349 align:start position:0%
and that's the
 

01:05:48.349 --> 01:05:56.470 align:start position:0%
and that's the
don't<01:05:48.890><c> worry</c>

01:05:56.470 --> 01:05:56.480 align:start position:0%
 
 

01:05:56.480 --> 01:06:14.640 align:start position:0%
 
in<01:05:57.470><c> ever</c>

01:06:14.640 --> 01:06:14.650 align:start position:0%
 
 

01:06:14.650 --> 01:06:16.870 align:start position:0%
 
[Music]

01:06:16.870 --> 01:06:16.880 align:start position:0%
[Music]
 

01:06:16.880 --> 01:06:23.100 align:start position:0%
[Music]
I<01:06:16.910><c> mean</c>

01:06:23.100 --> 01:06:23.110 align:start position:0%
 
 

01:06:23.110 --> 01:06:32.740 align:start position:0%
 
not<01:06:24.110><c> certain</c><01:06:24.470><c> that</c><01:06:24.500><c> world</c>

01:06:32.740 --> 01:06:32.750 align:start position:0%
 
 

01:06:32.750 --> 01:06:35.390 align:start position:0%
 
to<01:06:33.750><c> be</c><01:06:33.870><c> available</c><01:06:34.110><c> so</c><01:06:34.500><c> you</c><01:06:34.590><c> don't</c><01:06:34.770><c> have</c><01:06:35.010><c> to</c><01:06:35.310><c> be</c>

01:06:35.390 --> 01:06:35.400 align:start position:0%
to be available so you don't have to be
 

01:06:35.400 --> 01:06:59.210 align:start position:0%
to be available so you don't have to be
around<01:06:35.940><c> to</c><01:06:36.180><c> watch</c><01:06:36.300><c> they</c><01:06:36.570><c> enough</c><01:06:36.840><c> to</c><01:06:37.020><c> talk</c>

01:06:59.210 --> 01:06:59.220 align:start position:0%
 
 

01:06:59.220 --> 01:07:37.510 align:start position:0%
 
I<01:07:17.270><c> know</c><01:07:18.270><c> that</c>

01:07:37.510 --> 01:07:37.520 align:start position:0%
 
 

01:07:37.520 --> 01:07:48.520 align:start position:0%
 
Melony

01:07:48.520 --> 01:07:48.530 align:start position:0%
 
 

01:07:48.530 --> 01:07:52.490 align:start position:0%
 
but<01:07:49.530><c> still</c><01:07:50.220><c> think</c><01:07:50.550><c> the</c><01:07:51.540><c> secular</c><01:07:51.960><c> is</c><01:07:52.290><c> the</c>

01:07:52.490 --> 01:07:52.500 align:start position:0%
but still think the secular is the
 

01:07:52.500 --> 01:07:53.420 align:start position:0%
but still think the secular is the
better

01:07:53.420 --> 01:07:53.430 align:start position:0%
better
 

01:07:53.430 --> 01:07:58.910 align:start position:0%
better
yeah

01:07:58.910 --> 01:07:58.920 align:start position:0%
 
 

01:07:58.920 --> 01:08:46.990 align:start position:0%
 
by<01:07:59.579><c> water</c>

01:08:46.990 --> 01:08:47.000 align:start position:0%
 
 

01:08:47.000 --> 01:08:49.750 align:start position:0%
 
experience<01:08:48.000><c> pangs</c><01:08:48.270><c> in</c><01:08:48.420><c> the</c><01:08:48.570><c> end</c><01:08:48.780><c> with</c><01:08:48.900><c> people</c>

01:08:49.750 --> 01:08:49.760 align:start position:0%
experience pangs in the end with people
 

01:08:49.760 --> 01:08:51.970 align:start position:0%
experience pangs in the end with people
[Music]

01:08:51.970 --> 01:08:51.980 align:start position:0%
[Music]
 

01:08:51.980 --> 01:09:46.590 align:start position:0%
[Music]
that's<01:08:54.320><c> like</c><01:08:59.330><c> two</c><01:09:00.330><c> minutes</c>

01:09:46.590 --> 01:09:46.600 align:start position:0%
 
 

01:09:46.600 --> 01:10:11.790 align:start position:0%
 
what

01:10:11.790 --> 01:10:11.800 align:start position:0%
 
 

01:10:11.800 --> 01:10:36.200 align:start position:0%
 
[Music]

01:10:36.200 --> 01:10:36.210 align:start position:0%
 
 

01:10:36.210 --> 01:10:58.790 align:start position:0%
 
yeah

01:10:58.790 --> 01:10:58.800 align:start position:0%
 
 

01:10:58.800 --> 01:11:04.280 align:start position:0%
 
[Music]

01:11:04.280 --> 01:11:04.290 align:start position:0%
 
 

01:11:04.290 --> 01:11:20.340 align:start position:0%
 
[Music]

01:11:20.340 --> 01:11:20.350 align:start position:0%
 
 

01:11:20.350 --> 01:11:24.959 align:start position:0%
 
okay<01:11:21.350><c> everybody</c><01:11:21.710><c> thank</c><01:11:22.670><c> you</c><01:11:22.880><c> thank</c><01:11:23.540><c> you</c><01:11:23.750><c> for</c>

01:11:24.959 --> 01:11:24.969 align:start position:0%
okay everybody thank you thank you for
 

01:11:24.969 --> 01:11:28.629 align:start position:0%
okay everybody thank you thank you for
so<01:11:25.969><c> willingly</c><01:11:26.770><c> getting</c><01:11:27.770><c> to</c><01:11:27.949><c> the</c><01:11:28.040><c> rolls</c><01:11:28.250><c> I</c>

01:11:28.629 --> 01:11:28.639 align:start position:0%
so willingly getting to the rolls I
 

01:11:28.639 --> 01:11:30.580 align:start position:0%
so willingly getting to the rolls I
really<01:11:28.969><c> appreciate</c><01:11:29.449><c> you</c><01:11:29.600><c> that's</c><01:11:29.810><c> nice</c>

01:11:30.580 --> 01:11:30.590 align:start position:0%
really appreciate you that's nice
 

01:11:30.590 --> 01:11:32.740 align:start position:0%
really appreciate you that's nice
so<01:11:30.800><c> we</c><01:11:31.429><c> were</c><01:11:31.550><c> originally</c><01:11:31.820><c> going</c><01:11:32.300><c> to</c><01:11:32.360><c> do</c><01:11:32.540><c> this</c>

01:11:32.740 --> 01:11:32.750 align:start position:0%
so we were originally going to do this
 

01:11:32.750 --> 01:11:34.479 align:start position:0%
so we were originally going to do this
so<01:11:33.020><c> we</c><01:11:33.170><c> were</c><01:11:33.230><c> when</c><01:11:33.440><c> you</c><01:11:33.590><c> get</c><01:11:34.100><c> back</c><01:11:34.280><c> into</c>

01:11:34.479 --> 01:11:34.489 align:start position:0%
so we were when you get back into
 

01:11:34.489 --> 01:11:36.879 align:start position:0%
so we were when you get back into
original<01:11:34.760><c> groups</c><01:11:35.210><c> but</c><01:11:35.449><c> I</c><01:11:35.690><c> don't</c><01:11:35.929><c> know</c><01:11:36.650><c> whether</c>

01:11:36.879 --> 01:11:36.889 align:start position:0%
original groups but I don't know whether
 

01:11:36.889 --> 01:11:39.520 align:start position:0%
original groups but I don't know whether
it's<01:11:37.070><c> to</c><01:11:37.489><c> necessary</c><01:11:38.150><c> I'd</c><01:11:38.840><c> love</c><01:11:39.110><c> for</c><01:11:39.139><c> the</c>

01:11:39.520 --> 01:11:39.530 align:start position:0%
it's to necessary I'd love for the
 

01:11:39.530 --> 01:11:41.229 align:start position:0%
it's to necessary I'd love for the
people<01:11:39.710><c> I'd</c><01:11:40.100><c> love</c><01:11:40.280><c> to</c><01:11:40.400><c> go</c><01:11:40.520><c> around</c><01:11:40.639><c> each</c><01:11:40.969><c> group</c>

01:11:41.229 --> 01:11:41.239 align:start position:0%
people I'd love to go around each group
 

01:11:41.239 --> 01:11:42.850 align:start position:0%
people I'd love to go around each group
remember<01:11:41.690><c> to</c><01:11:41.840><c> share</c><01:11:42.050><c> the</c><01:11:42.260><c> experience</c><01:11:42.770><c> I'm</c>

01:11:42.850 --> 01:11:42.860 align:start position:0%
remember to share the experience I'm
 

01:11:42.860 --> 01:11:45.970 align:start position:0%
remember to share the experience I'm
interested<01:11:43.460><c> first</c><01:11:43.670><c> of</c><01:11:43.880><c> all</c><01:11:44.560><c> for</c><01:11:45.560><c> each</c><01:11:45.650><c> team</c>

01:11:45.970 --> 01:11:45.980 align:start position:0%
interested first of all for each team
 

01:11:45.980 --> 01:11:48.580 align:start position:0%
interested first of all for each team
did<01:11:46.670><c> you</c><01:11:46.880><c> discover</c><01:11:47.690><c> whether</c><01:11:47.929><c> any</c><01:11:48.290><c> of</c><01:11:48.440><c> your</c>

01:11:48.580 --> 01:11:48.590 align:start position:0%
did you discover whether any of your
 

01:11:48.590 --> 01:11:50.050 align:start position:0%
did you discover whether any of your
assumptions<01:11:48.889><c> were</c><01:11:49.280><c> true</c><01:11:49.489><c> or</c><01:11:49.639><c> not</c><01:11:49.820><c> what</c><01:11:50.000><c> about</c>

01:11:50.050 --> 01:11:50.060 align:start position:0%
assumptions were true or not what about
 

01:11:50.060 --> 01:11:52.419 align:start position:0%
assumptions were true or not what about
you<01:11:50.389><c> guys</c><01:11:50.540><c> over</c><01:11:50.810><c> here</c><01:11:50.929><c> and</c><01:11:51.320><c> it</c><01:11:51.889><c> always</c><01:11:52.100><c> they're</c>

01:11:52.419 --> 01:11:52.429 align:start position:0%
you guys over here and it always they're
 

01:11:52.429 --> 01:12:06.220 align:start position:0%
you guys over here and it always they're
all<01:11:52.580><c> surprising</c><01:12:03.250><c> experience</c>

01:12:06.220 --> 01:12:06.230 align:start position:0%
all surprising experience
 

01:12:06.230 --> 01:12:22.690 align:start position:0%
all surprising experience
[Music]

01:12:22.690 --> 01:12:22.700 align:start position:0%
 
 

01:12:22.700 --> 01:12:30.760 align:start position:0%
 
[Music]

01:12:30.760 --> 01:12:30.770 align:start position:0%
 
 

01:12:30.770 --> 01:12:46.890 align:start position:0%
 
[Music]

01:12:46.890 --> 01:12:46.900 align:start position:0%
 
 

01:12:46.900 --> 01:13:10.270 align:start position:0%
 
[Music]

01:13:10.270 --> 01:13:10.280 align:start position:0%
 
 

01:13:10.280 --> 01:13:12.160 align:start position:0%
 
they're<01:13:11.000><c> like</c><01:13:11.300><c> a</c><01:13:11.330><c> lot</c><01:13:11.540><c> of</c><01:13:11.630><c> assumptions</c><01:13:12.080><c> that</c>

01:13:12.160 --> 01:13:12.170 align:start position:0%
they're like a lot of assumptions that
 

01:13:12.170 --> 01:13:14.140 align:start position:0%
they're like a lot of assumptions that
we<01:13:12.410><c> wrote</c><01:13:12.590><c> down</c><01:13:12.620><c> and</c><01:13:13.070><c> especially</c><01:13:13.640><c> to</c><01:13:13.880><c> be</c><01:13:14.000><c> both</c>

01:13:14.140 --> 01:13:14.150 align:start position:0%
we wrote down and especially to be both
 

01:13:14.150 --> 01:13:17.680 align:start position:0%
we wrote down and especially to be both
like<01:13:14.360><c> the</c><01:13:14.420><c> reason</c><01:13:14.720><c> I</c><01:13:14.960><c> did</c><01:13:15.760><c> we</c><01:13:16.760><c> use</c>

01:13:17.680 --> 01:13:17.690 align:start position:0%
like the reason I did we use
 

01:13:17.690 --> 01:13:19.780 align:start position:0%
like the reason I did we use
and<01:13:17.930><c> you</c><01:13:18.110><c> felt</c><01:13:18.350><c> like</c><01:13:18.380><c> beep</c><01:13:19.130><c> touch</c><01:13:19.340><c> both</c><01:13:19.610><c> of</c>

01:13:19.780 --> 01:13:19.790 align:start position:0%
and you felt like beep touch both of
 

01:13:19.790 --> 01:13:22.870 align:start position:0%
and you felt like beep touch both of
them<01:13:19.940><c> but</c><01:13:20.900><c> for</c><01:13:20.930><c> me</c><01:13:21.350><c> that's</c><01:13:21.770><c> the</c><01:13:22.010><c> server</c><01:13:22.310><c> I</c>

01:13:22.870 --> 01:13:22.880 align:start position:0%
them but for me that's the server I
 

01:13:22.880 --> 01:13:28.000 align:start position:0%
them but for me that's the server I
think<01:13:23.230><c> the</c><01:13:24.230><c> six</c><01:13:26.770><c> example</c><01:13:27.770><c> that</c><01:13:27.920><c> the</c>

01:13:28.000 --> 01:13:28.010 align:start position:0%
think the six example that the
 

01:13:28.010 --> 01:13:30.160 align:start position:0%
think the six example that the
speed-dating<01:13:28.280><c> coming</c><01:13:28.850><c> in</c><01:13:28.940><c> give</c><01:13:29.690><c> it</c><01:13:29.810><c> also</c><01:13:29.930><c> your</c>

01:13:30.160 --> 01:13:30.170 align:start position:0%
speed-dating coming in give it also your
 

01:13:30.170 --> 01:13:31.690 align:start position:0%
speed-dating coming in give it also your
attack<01:13:30.440><c> reaction</c><01:13:30.950><c> you're</c><01:13:31.130><c> like</c><01:13:31.280><c> what</c><01:13:31.550><c> the</c>

01:13:31.690 --> 01:13:31.700 align:start position:0%
attack reaction you're like what the
 

01:13:31.700 --> 01:13:35.830 align:start position:0%
attack reaction you're like what the
really<01:13:32.410><c> notice</c><01:13:33.410><c> W</c><01:13:33.770><c> was</c><01:13:33.920><c> like</c><01:13:34.070><c> you</c><01:13:34.220><c> so</c><01:13:34.970><c> I</c><01:13:35.600><c> think</c>

01:13:35.830 --> 01:13:35.840 align:start position:0%
really notice W was like you so I think
 

01:13:35.840 --> 01:13:38.560 align:start position:0%
really notice W was like you so I think
that<01:13:36.200><c> also</c><01:13:37.160><c> if</c><01:13:37.310><c> you're</c><01:13:37.490><c> asking</c><01:13:37.790><c> questions</c><01:13:37.970><c> you</c>

01:13:38.560 --> 01:13:38.570 align:start position:0%
that also if you're asking questions you
 

01:13:38.570 --> 01:13:40.420 align:start position:0%
that also if you're asking questions you
should<01:13:38.750><c> really</c><01:13:38.960><c> keep</c><01:13:39.170><c> it</c><01:13:39.350><c> like</c><01:13:39.530><c> yourself</c><01:13:39.770><c> and</c>

01:13:40.420 --> 01:13:40.430 align:start position:0%
should really keep it like yourself and
 

01:13:40.430 --> 01:13:42.820 align:start position:0%
should really keep it like yourself and
see<01:13:40.730><c> if</c><01:13:40.760><c> you</c><01:13:40.910><c> can</c><01:13:41.330><c> try</c><01:13:41.480><c> to</c><01:13:41.510><c> that</c><01:13:41.900><c> validate</c><01:13:42.620><c> them</c>

01:13:42.820 --> 01:13:42.830 align:start position:0%
see if you can try to that validate them
 

01:13:42.830 --> 01:13:44.770 align:start position:0%
see if you can try to that validate them
exactly<01:13:43.310><c> this</c><01:13:43.760><c> is</c><01:13:43.940><c> why</c><01:13:44.090><c> it's</c><01:13:44.240><c> helpful</c><01:13:44.390><c> not</c><01:13:44.750><c> to</c>

01:13:44.770 --> 01:13:44.780 align:start position:0%
exactly this is why it's helpful not to
 

01:13:44.780 --> 01:13:46.750 align:start position:0%
exactly this is why it's helpful not to
do<01:13:45.080><c> it</c><01:13:45.200><c> by</c><01:13:45.350><c> yourself</c><01:13:45.710><c> is</c><01:13:45.980><c> to</c><01:13:46.010><c> have</c><01:13:46.280><c> an</c><01:13:46.400><c> observer</c>

01:13:46.750 --> 01:13:46.760 align:start position:0%
do it by yourself is to have an observer
 

01:13:46.760 --> 01:13:49.330 align:start position:0%
do it by yourself is to have an observer
gotta<01:13:47.390><c> keep</c><01:13:47.600><c> an</c><01:13:47.810><c> eye</c><01:13:47.930><c> because</c><01:13:48.500><c> you</c><01:13:48.710><c> need</c><01:13:49.100><c> that</c>

01:13:49.330 --> 01:13:49.340 align:start position:0%
gotta keep an eye because you need that
 

01:13:49.340 --> 01:13:51.430 align:start position:0%
gotta keep an eye because you need that
that<01:13:49.940><c> person</c><01:13:50.330><c> who's</c><01:13:50.450><c> not</c><01:13:50.660><c> trying</c><01:13:50.900><c> to</c><01:13:51.080><c> stall</c>

01:13:51.430 --> 01:13:51.440 align:start position:0%
that person who's not trying to stall
 

01:13:51.440 --> 01:13:52.840 align:start position:0%
that person who's not trying to stall
the<01:13:51.650><c> information</c><01:13:52.130><c> in</c><01:13:52.190><c> their</c><01:13:52.370><c> head</c><01:13:52.490><c> I've</c><01:13:52.640><c> also</c>

01:13:52.840 --> 01:13:52.850 align:start position:0%
the information in their head I've also
 

01:13:52.850 --> 01:13:55.540 align:start position:0%
the information in their head I've also
asked<01:13:53.330><c> but</c><01:13:54.080><c> not</c><01:13:54.290><c> leading</c><01:13:54.650><c> questions</c><01:13:55.190><c> it</c><01:13:55.460><c> could</c>

01:13:55.540 --> 01:13:55.550 align:start position:0%
asked but not leading questions it could
 

01:13:55.550 --> 01:14:01.810 align:start position:0%
asked but not leading questions it could
be<01:13:55.700><c> quite</c><01:13:55.910><c> trying</c><01:13:56.300><c> to</c><01:13:56.510><c> do</c><01:13:56.660><c> it</c><01:13:56.780><c> here</c><01:13:56.990><c> but</c><01:14:00.730><c> in</c><01:14:01.730><c> the</c>

01:14:01.810 --> 01:14:01.820 align:start position:0%
be quite trying to do it here but in the
 

01:14:01.820 --> 01:14:04.360 align:start position:0%
be quite trying to do it here but in the
end<01:14:02.000><c> to</c><01:14:02.630><c> say</c><01:14:02.840><c> like</c><01:14:03.020><c> okay</c><01:14:03.170><c> did</c><01:14:03.860><c> we</c><01:14:03.920><c> check</c><01:14:04.250><c> our</c>

01:14:04.360 --> 01:14:04.370 align:start position:0%
end to say like okay did we check our
 

01:14:04.370 --> 01:14:05.860 align:start position:0%
end to say like okay did we check our
assumptions<01:14:04.670><c> I</c><01:14:05.000><c> don't</c><01:14:05.210><c> think</c><01:14:05.390><c> we</c><01:14:05.480><c> checked</c><01:14:05.720><c> our</c>

01:14:05.860 --> 01:14:05.870 align:start position:0%
assumptions I don't think we checked our
 

01:14:05.870 --> 01:14:08.770 align:start position:0%
assumptions I don't think we checked our
assumptions<01:14:06.290><c> better</c><01:14:07.250><c> you</c><01:14:07.610><c> didn't</c><01:14:07.910><c> rise</c><01:14:08.060><c> in</c><01:14:08.690><c> a</c>

01:14:08.770 --> 01:14:08.780 align:start position:0%
assumptions better you didn't rise in a
 

01:14:08.780 --> 01:14:10.360 align:start position:0%
assumptions better you didn't rise in a
knowing<01:14:09.080><c> you</c><01:14:09.140><c> require</c><01:14:09.410><c> a</c><01:14:09.500><c> discussion</c><01:14:09.950><c> guide</c>

01:14:10.360 --> 01:14:10.370 align:start position:0%
knowing you require a discussion guide
 

01:14:10.370 --> 01:14:12.760 align:start position:0%
knowing you require a discussion guide
which<01:14:10.940><c> is</c><01:14:11.330><c> and</c><01:14:11.600><c> I</c><01:14:11.660><c> have</c><01:14:11.840><c> the</c><01:14:11.990><c> questions</c><01:14:12.380><c> in</c><01:14:12.590><c> it</c>

01:14:12.760 --> 01:14:12.770 align:start position:0%
which is and I have the questions in it
 

01:14:12.770 --> 01:14:14.800 align:start position:0%
which is and I have the questions in it
that<01:14:13.130><c> will</c><01:14:13.250><c> help</c><01:14:13.400><c> address</c><01:14:14.270><c> the</c><01:14:14.540><c> assumptions</c>

01:14:14.800 --> 01:14:14.810 align:start position:0%
that will help address the assumptions
 

01:14:14.810 --> 01:14:17.320 align:start position:0%
that will help address the assumptions
right<01:14:15.290><c> I</c><01:14:15.560><c> just</c><01:14:15.770><c> learned</c><01:14:16.250><c> it</c><01:14:16.370><c> was</c><01:14:16.520><c> on</c><01:14:16.670><c> you</c><01:14:16.880><c> cold</c>

01:14:17.320 --> 01:14:17.330 align:start position:0%
right I just learned it was on you cold
 

01:14:17.330 --> 01:14:19.240 align:start position:0%
right I just learned it was on you cold
so<01:14:17.720><c> it's</c><01:14:17.990><c> no</c><01:14:18.140><c> surprise</c><01:14:18.350><c> something</c><01:14:18.920><c> everybody</c>

01:14:19.240 --> 01:14:19.250 align:start position:0%
so it's no surprise something everybody
 

01:14:19.250 --> 01:14:22.600 align:start position:0%
so it's no surprise something everybody
writes<01:14:19.550><c> about</c><01:14:19.850><c> but</c><01:14:20.810><c> well</c><01:14:20.990><c> done</c><01:14:21.170><c> you</c><01:14:21.350><c> okay</c><01:14:22.310><c> yeah</c>

01:14:22.600 --> 01:14:22.610 align:start position:0%
writes about but well done you okay yeah
 

01:14:22.610 --> 01:14:25.830 align:start position:0%
writes about but well done you okay yeah
so<01:14:23.030><c> I</c><01:14:23.060><c> submit</c><01:14:23.300><c> my</c><01:14:23.630><c> head</c>

01:14:25.830 --> 01:14:25.840 align:start position:0%
 
 

01:14:25.840 --> 01:14:28.050 align:start position:0%
 
what<01:14:26.680><c> about</c><01:14:26.770><c> team</c><01:14:27.100><c> but</c><01:14:27.370><c> did</c><01:14:27.700><c> you</c><01:14:27.790><c> have</c><01:14:27.940><c> the</c>

01:14:28.050 --> 01:14:28.060 align:start position:0%
what about team but did you have the
 

01:14:28.060 --> 01:14:29.820 align:start position:0%
what about team but did you have the
same<01:14:28.270><c> question</c><01:14:28.750><c> say</c><01:14:29.350><c> makes</c><01:14:29.590><c> us</c><01:14:29.710><c> question</c>

01:14:29.820 --> 01:14:29.830 align:start position:0%
same question say makes us question
 

01:14:29.830 --> 01:14:34.410 align:start position:0%
same question say makes us question
about<01:14:30.100><c> that</c><01:14:30.310><c> come</c><01:14:30.490><c> attendees</c><01:14:32.580><c> yeah</c><01:14:33.580><c> okay</c><01:14:34.150><c> I'm</c>

01:14:34.410 --> 01:14:34.420 align:start position:0%
about that come attendees yeah okay I'm
 

01:14:34.420 --> 01:15:11.430 align:start position:0%
about that come attendees yeah okay I'm
done<01:14:55.260><c> within</c><01:14:56.260><c> your</c><01:14:56.380><c> group</c><01:15:09.960><c> and</c><01:15:10.960><c> that's</c><01:15:11.170><c> good</c>

01:15:11.430 --> 01:15:11.440 align:start position:0%
done within your group and that's good
 

01:15:11.440 --> 01:15:12.780 align:start position:0%
done within your group and that's good
right<01:15:11.620><c> but</c><01:15:11.800><c> I</c><01:15:11.920><c> mean</c><01:15:11.950><c> obviously</c><01:15:12.400><c> you</c><01:15:12.580><c> wouldn't</c>

01:15:12.780 --> 01:15:12.790 align:start position:0%
right but I mean obviously you wouldn't
 

01:15:12.790 --> 01:15:14.370 align:start position:0%
right but I mean obviously you wouldn't
then<01:15:13.030><c> just</c><01:15:13.300><c> take</c><01:15:13.480><c> the</c><01:15:13.510><c> information</c><01:15:13.870><c> from</c><01:15:14.290><c> one</c>

01:15:14.370 --> 01:15:14.380 align:start position:0%
then just take the information from one
 

01:15:14.380 --> 01:15:16.410 align:start position:0%
then just take the information from one
you<01:15:14.800><c> say</c><01:15:15.040><c> you</c><01:15:15.250><c> would</c><01:15:15.340><c> do</c><01:15:15.460><c> this</c><01:15:15.580><c> across</c><01:15:15.880><c> many</c>

01:15:16.410 --> 01:15:16.420 align:start position:0%
you say you would do this across many
 

01:15:16.420 --> 01:15:18.420 align:start position:0%
you say you would do this across many
and<01:15:16.810><c> as</c><01:15:17.140><c> you</c><01:15:17.260><c> start</c><01:15:17.470><c> to</c><01:15:17.590><c> hear</c><01:15:17.740><c> the</c><01:15:17.860><c> same</c><01:15:18.070><c> things</c>

01:15:18.420 --> 01:15:18.430 align:start position:0%
and as you start to hear the same things
 

01:15:18.430 --> 01:15:21.420 align:start position:0%
and as you start to hear the same things
that<01:15:18.760><c> raises</c><01:15:19.660><c> the</c><01:15:19.870><c> confidence</c><01:15:20.380><c> very</c><01:15:21.190><c> high</c>

01:15:21.420 --> 01:15:21.430 align:start position:0%
that raises the confidence very high
 

01:15:21.430 --> 01:15:25.800 align:start position:0%
that raises the confidence very high
yeah<01:15:22.030><c> and</c><01:15:22.420><c> what</c><01:15:22.690><c> about</c><01:15:22.780><c> over</c><01:15:23.110><c> there</c><01:15:23.230><c> and</c><01:15:23.740><c> back</c>

01:15:25.800 --> 01:15:25.810 align:start position:0%
yeah and what about over there and back
 

01:15:25.810 --> 01:15:27.860 align:start position:0%
yeah and what about over there and back
[Music]

01:15:27.860 --> 01:15:27.870 align:start position:0%
[Music]
 

01:15:27.870 --> 01:15:30.740 align:start position:0%
[Music]
or<01:15:28.500><c> research</c><01:15:28.830><c> question</c><01:15:28.860><c> was</c><01:15:29.340><c> about</c><01:15:29.750><c> buying</c>

01:15:30.740 --> 01:15:30.750 align:start position:0%
or research question was about buying
 

01:15:30.750 --> 01:15:33.890 align:start position:0%
or research question was about buying
experiences<01:15:31.440><c> that</c><01:15:31.650><c> accompany</c><01:15:32.190><c> this</c><01:15:32.430><c> and</c><01:15:32.900><c> like</c>

01:15:33.890 --> 01:15:33.900 align:start position:0%
experiences that accompany this and like
 

01:15:33.900 --> 01:15:36.200 align:start position:0%
experiences that accompany this and like
what<01:15:34.140><c> the</c><01:15:34.500><c> assumption</c><01:15:35.130><c> which</c><01:15:35.370><c> we</c><01:15:35.400><c> didn't</c><01:15:35.940><c> like</c>

01:15:36.200 --> 01:15:36.210 align:start position:0%
what the assumption which we didn't like
 

01:15:36.210 --> 01:15:38.090 align:start position:0%
what the assumption which we didn't like
that<01:15:36.360><c> I</c><01:15:36.420><c> said</c><01:15:36.690><c> everyone</c><01:15:37.080><c> bought</c><01:15:37.620><c> the</c><01:15:37.770><c> ticket</c>

01:15:38.090 --> 01:15:38.100 align:start position:0%
that I said everyone bought the ticket
 

01:15:38.100 --> 01:15:41.810 align:start position:0%
that I said everyone bought the ticket
just<01:15:38.460><c> like</c><01:15:39.330><c> here's</c><01:15:40.260><c> the</c><01:15:40.380><c> way</c><01:15:40.560><c> let's</c><01:15:41.280><c> let's</c><01:15:41.550><c> act</c>

01:15:41.810 --> 01:15:41.820 align:start position:0%
just like here's the way let's let's act
 

01:15:41.820 --> 01:15:45.470 align:start position:0%
just like here's the way let's let's act
like<01:15:42.300><c> just</c><01:15:43.110><c> the</c><01:15:43.590><c> ticket</c><01:15:43.740><c> page</c><01:15:44.040><c> but</c><01:15:44.970><c> I'll</c><01:15:45.150><c> use</c>

01:15:45.470 --> 01:15:45.480 align:start position:0%
like just the ticket page but I'll use
 

01:15:45.480 --> 01:15:49.510 align:start position:0%
like just the ticket page but I'll use
it<01:15:45.660><c> actually</c><01:15:45.810><c> take</c><01:15:46.680><c> it</c><01:15:46.830><c> from</c><01:15:47.330><c> another</c><01:15:48.330><c> person</c>

01:15:49.510 --> 01:15:49.520 align:start position:0%
it actually take it from another person
 

01:15:49.520 --> 01:15:52.010 align:start position:0%
it actually take it from another person
former<01:15:50.520><c> sponsor</c><01:15:50.790><c> that</c><01:15:51.330><c> what</c><01:15:51.480><c> you</c><01:15:51.600><c> think</c><01:15:51.780><c> of</c>

01:15:52.010 --> 01:15:52.020 align:start position:0%
former sponsor that what you think of
 

01:15:52.020 --> 01:15:57.020 align:start position:0%
former sponsor that what you think of
responsibly<01:15:52.800><c> by</c><01:15:53.190><c> the</c><01:15:53.250><c> selling</c><01:15:53.730><c> services</c><01:15:56.030><c> this</c>

01:15:57.020 --> 01:15:57.030 align:start position:0%
responsibly by the selling services this
 

01:15:57.030 --> 01:15:58.700 align:start position:0%
responsibly by the selling services this
is<01:15:57.090><c> an</c><01:15:57.300><c> example</c><01:15:57.600><c> of</c><01:15:57.960><c> getting</c><01:15:58.140><c> out</c><01:15:58.410><c> of</c><01:15:58.590><c> your</c>

01:15:58.700 --> 01:15:58.710 align:start position:0%
is an example of getting out of your
 

01:15:58.710 --> 01:16:00.500 align:start position:0%
is an example of getting out of your
problem<01:15:59.070><c> right</c><01:15:59.550><c> this</c><01:15:59.880><c> is</c><01:16:00.090><c> where</c><01:16:00.270><c> we</c><01:16:00.480><c> think</c>

01:16:00.500 --> 01:16:00.510 align:start position:0%
problem right this is where we think
 

01:16:00.510 --> 01:16:02.570 align:start position:0%
problem right this is where we think
everyone's<01:16:01.380><c> has</c><01:16:01.530><c> the</c><01:16:01.620><c> same</c><01:16:01.800><c> experiences</c><01:16:02.400><c> us</c>

01:16:02.570 --> 01:16:02.580 align:start position:0%
everyone's has the same experiences us
 

01:16:02.580 --> 01:16:05.150 align:start position:0%
everyone's has the same experiences us
but<01:16:03.210><c> we</c><01:16:03.330><c> can</c><01:16:03.510><c> be</c><01:16:03.600><c> directly</c><01:16:04.020><c> challenged</c><01:16:04.560><c> doing</c>

01:16:05.150 --> 01:16:05.160 align:start position:0%
but we can be directly challenged doing
 

01:16:05.160 --> 01:16:17.900 align:start position:0%
but we can be directly challenged doing
this<01:16:05.280><c> kind</c><01:16:05.550><c> of</c><01:16:05.610><c> thing</c><01:16:05.820><c> yes</c><01:16:16.100><c> and</c><01:16:17.100><c> over</c><01:16:17.640><c> here</c><01:16:17.790><c> and</c>

01:16:17.900 --> 01:16:17.910 align:start position:0%
this kind of thing yes and over here and
 

01:16:17.910 --> 01:16:23.180 align:start position:0%
this kind of thing yes and over here and
this<01:16:18.090><c> team</c><01:16:18.360><c> yeah</c><01:16:21.350><c> so</c><01:16:22.350><c> what</c><01:16:22.650><c> was</c><01:16:22.740><c> your</c><01:16:22.830><c> research</c>

01:16:23.180 --> 01:16:23.190 align:start position:0%
this team yeah so what was your research
 

01:16:23.190 --> 01:16:24.680 align:start position:0%
this team yeah so what was your research
question<01:16:23.550><c> I</c><01:16:23.610><c> think</c><01:16:23.670><c> you</c><01:16:23.880><c> know</c><01:16:24.210><c> my</c><01:16:24.420><c> listen</c>

01:16:24.680 --> 01:16:24.690 align:start position:0%
question I think you know my listen
 

01:16:24.690 --> 01:16:26.330 align:start position:0%
question I think you know my listen
westeros<01:16:25.230><c> what</c><01:16:25.470><c> does</c><01:16:25.590><c> that</c><01:16:25.620><c> experience</c><01:16:25.980><c> like</c>

01:16:26.330 --> 01:16:26.340 align:start position:0%
westeros what does that experience like
 

01:16:26.340 --> 01:16:27.770 align:start position:0%
westeros what does that experience like
for<01:16:26.460><c> someone</c><01:16:26.940><c> traveling</c><01:16:27.360><c> to</c><01:16:27.510><c> another</c><01:16:27.600><c> country</c>

01:16:27.770 --> 01:16:27.780 align:start position:0%
for someone traveling to another country
 

01:16:27.780 --> 01:16:30.260 align:start position:0%
for someone traveling to another country
for<01:16:28.620><c> a</c><01:16:28.650><c> world</c><01:16:28.950><c> conference</c><01:16:29.190><c> and</c><01:16:29.760><c> what</c><01:16:30.060><c> might</c>

01:16:30.260 --> 01:16:30.270 align:start position:0%
for a world conference and what might
 

01:16:30.270 --> 01:16:32.870 align:start position:0%
for a world conference and what might
make<01:16:30.870><c> that</c><01:16:31.230><c> experience</c><01:16:31.710><c> better</c>

01:16:32.870 --> 01:16:32.880 align:start position:0%
make that experience better
 

01:16:32.880 --> 01:16:35.300 align:start position:0%
make that experience better
so<01:16:33.690><c> I</c><01:16:33.720><c> mean</c><01:16:34.110><c> first</c><01:16:34.710><c> of</c><01:16:34.830><c> all</c><01:16:34.920><c> something</c><01:16:35.280><c> you</c>

01:16:35.300 --> 01:16:35.310 align:start position:0%
so I mean first of all something you
 

01:16:35.310 --> 01:16:37.070 align:start position:0%
so I mean first of all something you
have<01:16:35.490><c> experienced</c><01:16:36.030><c> is</c><01:16:36.150><c> that</c><01:16:36.180><c> asking</c>

01:16:37.070 --> 01:16:37.080 align:start position:0%
have experienced is that asking
 

01:16:37.080 --> 01:16:38.810 align:start position:0%
have experienced is that asking
open-ended<01:16:37.620><c> question</c><01:16:38.220><c> is</c><01:16:38.400><c> very</c><01:16:38.610><c> challenging</c>

01:16:38.810 --> 01:16:38.820 align:start position:0%
open-ended question is very challenging
 

01:16:38.820 --> 01:16:40.730 align:start position:0%
open-ended question is very challenging
especially<01:16:39.570><c> if</c><01:16:40.110><c> you</c><01:16:40.230><c> don't</c><01:16:40.410><c> have</c><01:16:40.530><c> that</c>

01:16:40.730 --> 01:16:40.740 align:start position:0%
especially if you don't have that
 

01:16:40.740 --> 01:16:45.320 align:start position:0%
especially if you don't have that
experience<01:16:40.880><c> you</c><01:16:41.880><c> will</c><01:16:42.090><c> tend</c><01:16:42.960><c> to</c><01:16:43.140><c> ask</c><01:16:44.300><c> do</c><01:16:45.300><c> you</c>

01:16:45.320 --> 01:16:45.330 align:start position:0%
experience you will tend to ask do you
 

01:16:45.330 --> 01:16:48.110 align:start position:0%
experience you will tend to ask do you
would<01:16:46.110><c> you</c><01:16:46.140><c> yeah</c><01:16:46.820><c> exactly</c>

01:16:48.110 --> 01:16:48.120 align:start position:0%
would you yeah exactly
 

01:16:48.120 --> 01:16:52.150 align:start position:0%
would you yeah exactly
it<01:16:48.270><c> was</c><01:16:48.480><c> the</c><01:16:48.900><c> over</c><01:16:49.080><c> or</c><01:16:49.410><c> leaving</c><01:16:49.650><c> video</c><01:16:50.190><c> so</c><01:16:51.150><c> it's</c>

01:16:52.150 --> 01:16:52.160 align:start position:0%
it was the over or leaving video so it's
 

01:16:52.160 --> 01:16:58.720 align:start position:0%
it was the over or leaving video so it's
a<01:16:53.160><c> lot</c><01:16:54.120><c> of</c><01:16:54.270><c> practice</c><01:16:55.250><c> and</c><01:16:56.250><c> also</c><01:16:56.790><c> I</c><01:16:57.170><c> found</c><01:16:58.170><c> like</c>

01:16:58.720 --> 01:16:58.730 align:start position:0%
a lot of practice and also I found like
 

01:16:58.730 --> 01:17:00.890 align:start position:0%
a lot of practice and also I found like
going<01:16:59.730><c> with</c><01:16:59.820><c> the</c><01:16:59.940><c> assumption</c><01:17:00.450><c> also</c><01:17:00.630><c> not</c>

01:17:00.890 --> 01:17:00.900 align:start position:0%
going with the assumption also not
 

01:17:00.900 --> 01:17:02.900 align:start position:0%
going with the assumption also not
straightforward<01:17:01.200><c> because</c><01:17:01.680><c> the</c><01:17:02.400><c> user</c><01:17:02.580><c> could</c>

01:17:02.900 --> 01:17:02.910 align:start position:0%
straightforward because the user could
 

01:17:02.910 --> 01:17:05.090 align:start position:0%
straightforward because the user could
also<01:17:03.120><c> steal</c><01:17:03.570><c> the</c><01:17:03.960><c> conversation</c><01:17:04.620><c> because</c>

01:17:05.090 --> 01:17:05.100 align:start position:0%
also steal the conversation because
 

01:17:05.100 --> 01:17:06.780 align:start position:0%
also steal the conversation because
there's<01:17:05.460><c> a</c><01:17:05.520><c> second</c><01:17:05.940><c> there's</c><01:17:06.210><c> a</c><01:17:06.300><c> you</c>

01:17:06.780 --> 01:17:06.790 align:start position:0%
there's a second there's a you
 

01:17:06.790 --> 01:17:09.720 align:start position:0%
there's a second there's a you
you<01:17:07.720><c> have</c><01:17:07.840><c> some</c><01:17:08.020><c> assumption</c><01:17:08.500><c> but</c><01:17:09.040><c> the</c><01:17:09.550><c> user</c>

01:17:09.720 --> 01:17:09.730 align:start position:0%
you have some assumption but the user
 

01:17:09.730 --> 01:17:12.150 align:start position:0%
you have some assumption but the user
could<01:17:10.000><c> deviate</c><01:17:10.470><c> so</c><01:17:11.470><c> keeping</c><01:17:11.890><c> the</c>

01:17:12.150 --> 01:17:12.160 align:start position:0%
could deviate so keeping the
 

01:17:12.160 --> 01:17:14.430 align:start position:0%
could deviate so keeping the
conversation<01:17:12.790><c> in</c><01:17:13.000><c> the</c><01:17:13.030><c> control</c><01:17:13.570><c> aligned</c><01:17:14.260><c> with</c>

01:17:14.430 --> 01:17:14.440 align:start position:0%
conversation in the control aligned with
 

01:17:14.440 --> 01:17:17.910 align:start position:0%
conversation in the control aligned with
the<01:17:14.530><c> assumption</c><01:17:15.070><c> also</c><01:17:16.060><c> I</c><01:17:16.300><c> found</c><01:17:16.630><c> it</c><01:17:16.750><c> a</c><01:17:16.900><c> bit</c><01:17:16.930><c> yes</c>

01:17:17.910 --> 01:17:17.920 align:start position:0%
the assumption also I found it a bit yes
 

01:17:17.920 --> 01:17:19.740 align:start position:0%
the assumption also I found it a bit yes
that<01:17:18.340><c> excite</c><01:17:18.670><c> me</c><01:17:18.700><c> because</c><01:17:19.090><c> there's</c><01:17:19.270><c> no</c>

01:17:19.740 --> 01:17:19.750 align:start position:0%
that excite me because there's no
 

01:17:19.750 --> 01:17:21.300 align:start position:0%
that excite me because there's no
Experian<01:17:20.200><c> I</c><01:17:20.260><c> mean</c><01:17:20.410><c> wait</c><01:17:20.530><c> yeah</c><01:17:20.680><c> I</c><01:17:20.890><c> mean</c><01:17:21.040><c> you</c>

01:17:21.300 --> 01:17:21.310 align:start position:0%
Experian I mean wait yeah I mean you
 

01:17:21.310 --> 01:17:24.150 align:start position:0%
Experian I mean wait yeah I mean you
you've<01:17:21.700><c> come</c><01:17:21.990><c> not</c><01:17:22.990><c> prepared</c><01:17:23.380><c> at</c><01:17:23.530><c> all</c><01:17:23.680><c> so</c><01:17:24.010><c> this</c>

01:17:24.150 --> 01:17:24.160 align:start position:0%
you've come not prepared at all so this
 

01:17:24.160 --> 01:17:26.430 align:start position:0%
you've come not prepared at all so this
interview<01:17:24.610><c> right</c><01:17:24.850><c> so</c><01:17:25.150><c> in</c><01:17:25.600><c> real</c><01:17:25.810><c> life</c><01:17:26.080><c> there</c>

01:17:26.430 --> 01:17:26.440 align:start position:0%
interview right so in real life there
 

01:17:26.440 --> 01:17:28.410 align:start position:0%
interview right so in real life there
would<01:17:26.530><c> be</c><01:17:26.590><c> some</c><01:17:26.890><c> preparation</c><01:17:27.550><c> for</c><01:17:27.700><c> this</c><01:17:27.850><c> you'd</c>

01:17:28.410 --> 01:17:28.420 align:start position:0%
would be some preparation for this you'd
 

01:17:28.420 --> 01:17:30.150 align:start position:0%
would be some preparation for this you'd
have<01:17:28.450><c> a</c><01:17:28.660><c> kind</c><01:17:28.960><c> of</c><01:17:29.080><c> a</c><01:17:29.170><c> script</c><01:17:29.470><c> of</c><01:17:29.650><c> questions</c>

01:17:30.150 --> 01:17:30.160 align:start position:0%
have a kind of a script of questions
 

01:17:30.160 --> 01:17:32.250 align:start position:0%
have a kind of a script of questions
they<01:17:30.640><c> also</c><01:17:30.910><c> you</c><01:17:31.150><c> do</c><01:17:31.390><c> have</c><01:17:31.420><c> to</c><01:17:31.720><c> be</c><01:17:31.810><c> flexible</c>

01:17:32.250 --> 01:17:32.260 align:start position:0%
they also you do have to be flexible
 

01:17:32.260 --> 01:17:34.500 align:start position:0%
they also you do have to be flexible
enough<01:17:32.380><c> to</c><01:17:32.530><c> go</c><01:17:32.770><c> off-script</c><01:17:32.970><c> because</c><01:17:33.970><c> you</c><01:17:34.390><c> know</c>

01:17:34.500 --> 01:17:34.510 align:start position:0%
enough to go off-script because you know
 

01:17:34.510 --> 01:17:35.910 align:start position:0%
enough to go off-script because you know
if<01:17:34.660><c> the</c><01:17:35.050><c> users</c><01:17:35.350><c> tell</c><01:17:35.530><c> you</c><01:17:35.620><c> something</c>

01:17:35.910 --> 01:17:35.920 align:start position:0%
if the users tell you something
 

01:17:35.920 --> 01:17:38.790 align:start position:0%
if the users tell you something
absolutely<01:17:36.360><c> fascinating</c><01:17:37.360><c> basis</c><01:17:38.230><c> I</c><01:17:38.500><c> mean</c>

01:17:38.790 --> 01:17:38.800 align:start position:0%
absolutely fascinating basis I mean
 

01:17:38.800 --> 01:17:41.070 align:start position:0%
absolutely fascinating basis I mean
follow<01:17:39.610><c> that</c><01:17:39.880><c> you</c><01:17:40.180><c> know</c><01:17:40.300><c> go</c><01:17:40.510><c> down</c><01:17:40.720><c> that</c><01:17:40.900><c> rabbit</c>

01:17:41.070 --> 01:17:41.080 align:start position:0%
follow that you know go down that rabbit
 

01:17:41.080 --> 01:17:44.250 align:start position:0%
follow that you know go down that rabbit
hole<01:17:41.230><c> it's</c><01:17:41.710><c> worth</c><01:17:41.980><c> it's</c><01:17:42.250><c> worth</c><01:17:42.310><c> doing</c><01:17:42.820><c> it</c><01:17:43.260><c> but</c>

01:17:44.250 --> 01:17:44.260 align:start position:0%
hole it's worth it's worth doing it but
 

01:17:44.260 --> 01:17:46.230 align:start position:0%
hole it's worth it's worth doing it but
yeah<01:17:44.470><c> it's</c><01:17:44.650><c> practice</c><01:17:45.160><c> and</c><01:17:45.580><c> practice</c><01:17:45.880><c> with</c>

01:17:46.230 --> 01:17:46.240 align:start position:0%
yeah it's practice and practice with
 

01:17:46.240 --> 01:17:48.960 align:start position:0%
yeah it's practice and practice with
people<01:17:46.270><c> you</c><01:17:46.660><c> know</c><01:17:46.830><c> the</c><01:17:47.830><c> last</c><01:17:48.010><c> point</c><01:17:48.310><c> in</c><01:17:48.670><c> terms</c>

01:17:48.960 --> 01:17:48.970 align:start position:0%
people you know the last point in terms
 

01:17:48.970 --> 01:17:51.330 align:start position:0%
people you know the last point in terms
of<01:17:49.180><c> assumption</c><01:17:50.050><c> hit</c><01:17:50.200><c> rate</c><01:17:50.440><c> I</c><01:17:50.710><c> would</c><01:17:50.920><c> say</c><01:17:51.160><c> we</c>

01:17:51.330 --> 01:17:51.340 align:start position:0%
of assumption hit rate I would say we
 

01:17:51.340 --> 01:17:54.000 align:start position:0%
of assumption hit rate I would say we
were<01:17:51.460><c> like</c><01:17:51.640><c> fifty</c><01:17:52.060><c> percent</c><01:17:52.680><c> were</c><01:17:53.680><c> fifty</c>

01:17:54.000 --> 01:17:54.010 align:start position:0%
were like fifty percent were fifty
 

01:17:54.010 --> 01:17:56.490 align:start position:0%
were like fifty percent were fifty
percent<01:17:54.280><c> like</c><01:17:55.050><c> correct</c><01:17:56.050><c> about</c><01:17:56.200><c> our</c>

01:17:56.490 --> 01:17:56.500 align:start position:0%
percent like correct about our
 

01:17:56.500 --> 01:17:58.500 align:start position:0%
percent like correct about our
assumption<01:17:56.980><c> 50</c><01:17:57.280><c> percent</c><01:17:57.670><c> indeed</c><01:17:58.120><c> that</c><01:17:58.390><c> the</c>

01:17:58.500 --> 01:17:58.510 align:start position:0%
assumption 50 percent indeed that the
 

01:17:58.510 --> 01:18:00.930 align:start position:0%
assumption 50 percent indeed that the
user<01:17:58.690><c> has</c><01:17:59.020><c> different</c><01:17:59.550><c> different</c><01:18:00.550><c> thoughts</c>

01:18:00.930 --> 01:18:00.940 align:start position:0%
user has different different thoughts
 

01:18:00.940 --> 01:18:04.620 align:start position:0%
user has different different thoughts
and<01:18:01.120><c> different</c><01:18:01.480><c> opinions</c><01:18:01.750><c> importantly</c><01:18:02.530><c> so</c><01:18:03.630><c> we</c>

01:18:04.620 --> 01:18:04.630 align:start position:0%
and different opinions importantly so we
 

01:18:04.630 --> 01:18:11.490 align:start position:0%
and different opinions importantly so we
were<01:18:04.780><c> not</c><01:18:04.960><c> like</c><01:18:05.140><c> completely</c><01:18:10.260><c> yeah</c><01:18:11.260><c> it's</c>

01:18:11.490 --> 01:18:11.500 align:start position:0%
were not like completely yeah it's
 

01:18:11.500 --> 01:18:20.940 align:start position:0%
were not like completely yeah it's
pretty<01:18:11.830><c> fine</c><01:18:15.930><c> maybe</c><01:18:17.040><c> politicians</c><01:18:19.830><c> so</c><01:18:20.830><c> I</c><01:18:20.890><c> think</c>

01:18:20.940 --> 01:18:20.950 align:start position:0%
pretty fine maybe politicians so I think
 

01:18:20.950 --> 01:18:24.540 align:start position:0%
pretty fine maybe politicians so I think
we<01:18:21.220><c> it's</c><01:18:21.520><c> anyone</c><01:18:21.820><c> got</c><01:18:21.940><c> any</c><01:18:22.090><c> particular</c><01:18:22.680><c> so</c><01:18:23.680><c> I</c>

01:18:24.540 --> 01:18:24.550 align:start position:0%
we it's anyone got any particular so I
 

01:18:24.550 --> 01:18:27.690 align:start position:0%
we it's anyone got any particular so I
think<01:18:25.480><c> nice</c><01:18:26.440><c> example</c><01:18:26.860><c> with</c><01:18:26.980><c> us</c><01:18:27.100><c> was</c><01:18:27.310><c> watch</c><01:18:27.550><c> the</c>

01:18:27.690 --> 01:18:27.700 align:start position:0%
think nice example with us was watch the
 

01:18:27.700 --> 01:18:30.870 align:start position:0%
think nice example with us was watch the
questions<01:18:28.090><c> was</c><01:18:28.570><c> like</c><01:18:28.750><c> okay</c><01:18:29.670><c> what</c><01:18:30.670><c> do</c><01:18:30.790><c> you</c>

01:18:30.870 --> 01:18:30.880 align:start position:0%
questions was like okay what do you
 

01:18:30.880 --> 01:18:33.080 align:start position:0%
questions was like okay what do you
think<01:18:31.180><c> would</c><01:18:31.390><c> help</c><01:18:31.600><c> you</c><01:18:31.900><c> meet</c><01:18:32.380><c> more</c><01:18:32.620><c> people</c>

01:18:33.080 --> 01:18:33.090 align:start position:0%
think would help you meet more people
 

01:18:33.090 --> 01:18:34.760 align:start position:0%
think would help you meet more people
would<01:18:34.090><c> you</c><01:18:34.210><c> like</c>

01:18:34.760 --> 01:18:34.770 align:start position:0%
would you like
 

01:18:34.770 --> 01:18:37.100 align:start position:0%
would you like
don't<01:18:35.040><c> I</c><01:18:35.160><c> open</c><01:18:35.340><c> and</c><01:18:35.670><c> questions</c><01:18:36.360><c> Fitzgerald</c><01:18:37.050><c> in</c>

01:18:37.100 --> 01:18:37.110 align:start position:0%
don't I open and questions Fitzgerald in
 

01:18:37.110 --> 01:18:38.840 align:start position:0%
don't I open and questions Fitzgerald in
the<01:18:37.200><c> right</c><01:18:37.320><c> direction</c><01:18:37.470><c> and</c><01:18:38.190><c> then</c><01:18:38.340><c> directly</c>

01:18:38.840 --> 01:18:38.850 align:start position:0%
the right direction and then directly
 

01:18:38.850 --> 01:18:40.730 align:start position:0%
the right direction and then directly
after<01:18:38.910><c> was</c><01:18:39.510><c> like</c><01:18:39.690><c> the</c><01:18:39.810><c> bias</c><01:18:40.140><c> instead</c><01:18:40.500><c> of</c><01:18:40.590><c> like</c>

01:18:40.730 --> 01:18:40.740 align:start position:0%
after was like the bias instead of like
 

01:18:40.740 --> 01:18:42.080 align:start position:0%
after was like the bias instead of like
answering<01:18:41.160><c> the</c><01:18:41.250><c> question</c><01:18:41.610><c> was</c><01:18:41.760><c> like</c><01:18:41.880><c> the</c><01:18:41.970><c> best</c>

01:18:42.080 --> 01:18:42.090 align:start position:0%
answering the question was like the best
 

01:18:42.090 --> 01:18:44.360 align:start position:0%
answering the question was like the best
for<01:18:42.630><c> example</c><01:18:43.110><c> we</c><01:18:43.470><c> feel</c><01:18:43.710><c> the</c><01:18:43.860><c> workshops</c><01:18:44.220><c> are</c>

01:18:44.360 --> 01:18:44.370 align:start position:0%
for example we feel the workshops are
 

01:18:44.370 --> 01:18:48.140 align:start position:0%
for example we feel the workshops are
helping<01:18:44.700><c> so</c><01:18:45.480><c> and</c><01:18:45.720><c> then</c><01:18:45.900><c> directly</c><01:18:47.150><c> you're</c>

01:18:48.140 --> 01:18:48.150 align:start position:0%
helping so and then directly you're
 

01:18:48.150 --> 01:18:49.700 align:start position:0%
helping so and then directly you're
feeding<01:18:48.420><c> him</c><01:18:48.630><c> basically</c><01:18:48.960><c> okay</c><01:18:49.260><c> out</c><01:18:49.410><c> what</c><01:18:49.620><c> if</c>

01:18:49.700 --> 01:18:49.710 align:start position:0%
feeding him basically okay out what if
 

01:18:49.710 --> 01:18:51.560 align:start position:0%
feeding him basically okay out what if
you<01:18:49.830><c> love</c><01:18:49.980><c> warships</c><01:18:50.340><c> so</c><01:18:50.970><c> and</c><01:18:51.150><c> I</c><01:18:51.210><c> think</c><01:18:51.360><c> that's</c>

01:18:51.560 --> 01:18:51.570 align:start position:0%
you love warships so and I think that's
 

01:18:51.570 --> 01:18:53.480 align:start position:0%
you love warships so and I think that's
important<01:18:52.050><c> like</c><01:18:52.080><c> if</c><01:18:52.440><c> you</c><01:18:52.650><c> sort</c><01:18:53.040><c> of</c><01:18:53.130><c> like</c><01:18:53.250><c> ask</c><01:18:53.400><c> a</c>

01:18:53.480 --> 01:18:53.490 align:start position:0%
important like if you sort of like ask a
 

01:18:53.490 --> 01:18:55.640 align:start position:0%
important like if you sort of like ask a
question<01:18:53.850><c> and</c><01:18:54.420><c> there's</c><01:18:54.690><c> this</c><01:18:54.840><c> silence</c><01:18:55.230><c> it</c>

01:18:55.640 --> 01:18:55.650 align:start position:0%
question and there's this silence it
 

01:18:55.650 --> 01:18:57.970 align:start position:0%
question and there's this silence it
might<01:18:55.830><c> be</c><01:18:55.980><c> two</c><01:18:56.190><c> separate</c><01:18:56.430><c> versions</c><01:18:56.550><c> thinking</c>

01:18:57.970 --> 01:18:57.980 align:start position:0%
might be two separate versions thinking
 

01:18:57.980 --> 01:19:02.900 align:start position:0%
might be two separate versions thinking
back<01:18:58.980><c> to</c><01:18:59.910><c> think</c><01:19:00.240><c> and</c><01:19:00.660><c> then</c><01:19:01.670><c> that's</c><01:19:02.670><c> the</c>

01:19:02.900 --> 01:19:02.910 align:start position:0%
back to think and then that's the
 

01:19:02.910 --> 01:19:04.880 align:start position:0%
back to think and then that's the
Columbo<01:19:03.360><c> question</c><01:19:03.840><c> at</c><01:19:03.960><c> the</c><01:19:04.050><c> end</c><01:19:04.200><c> right</c><01:19:04.530><c> so</c>

01:19:04.880 --> 01:19:04.890 align:start position:0%
Columbo question at the end right so
 

01:19:04.890 --> 01:19:06.770 align:start position:0%
Columbo question at the end right so
what<01:19:05.310><c> about</c><01:19:05.400><c> workshops</c><01:19:06.030><c> do</c><01:19:06.330><c> they</c><01:19:06.450><c> help</c><01:19:06.630><c> you</c>

01:19:06.770 --> 01:19:06.780 align:start position:0%
what about workshops do they help you
 

01:19:06.780 --> 01:19:08.270 align:start position:0%
what about workshops do they help you
write<01:19:07.260><c> you</c><01:19:07.410><c> know</c><01:19:07.530><c> and</c><01:19:07.680><c> you're</c><01:19:07.770><c> like</c><01:19:07.950><c> trying</c><01:19:08.130><c> to</c>

01:19:08.270 --> 01:19:08.280 align:start position:0%
write you know and you're like trying to
 

01:19:08.280 --> 01:19:11.660 align:start position:0%
write you know and you're like trying to
find<01:19:08.550><c> this</c><01:19:08.700><c> app</c><01:19:08.910><c> but</c><01:19:09.270><c> to</c><01:19:09.420><c> do</c><01:19:09.930><c> it</c><01:19:10.080><c> give</c><01:19:10.830><c> try</c><01:19:11.610><c> the</c>

01:19:11.660 --> 01:19:11.670 align:start position:0%
find this app but to do it give try the
 

01:19:11.670 --> 01:19:15.530 align:start position:0%
find this app but to do it give try the
other<01:19:11.910><c> options</c><01:19:12.270><c> first</c><01:19:12.480><c> exactly</c><01:19:13.140><c> yes</c><01:19:13.980><c> I</c><01:19:14.540><c> think</c>

01:19:15.530 --> 01:19:15.540 align:start position:0%
other options first exactly yes I think
 

01:19:15.540 --> 01:19:21.560 align:start position:0%
other options first exactly yes I think
so<01:19:15.660><c> my</c><01:19:15.750><c> language</c><01:19:16.200><c> like</c><01:19:16.380><c> be</c><01:19:16.590><c> patient</c><01:19:20.540><c> curious</c>

01:19:21.560 --> 01:19:21.570 align:start position:0%
so my language like be patient curious
 

01:19:21.570 --> 01:19:24.530 align:start position:0%
so my language like be patient curious
based<01:19:22.260><c> on</c><01:19:22.410><c> your</c><01:19:22.530><c> experience</c><01:19:23.240><c> how</c><01:19:24.240><c> do</c><01:19:24.300><c> you</c>

01:19:24.530 --> 01:19:24.540 align:start position:0%
based on your experience how do you
 

01:19:24.540 --> 01:19:27.680 align:start position:0%
based on your experience how do you
analyze<01:19:24.830><c> that</c><01:19:25.830><c> would</c><01:19:26.430><c> you</c><01:19:26.550><c> get</c><01:19:26.790><c> here</c><01:19:27.210><c> so</c><01:19:27.480><c> are</c>

01:19:27.680 --> 01:19:27.690 align:start position:0%
analyze that would you get here so are
 

01:19:27.690 --> 01:19:32.900 align:start position:0%
analyze that would you get here so are
you<01:19:27.840><c> describing</c><01:19:30.860><c> the</c><01:19:31.860><c> observer</c><01:19:32.280><c> should</c><01:19:32.700><c> take</c>

01:19:32.900 --> 01:19:32.910 align:start position:0%
you describing the observer should take
 

01:19:32.910 --> 01:19:36.080 align:start position:0%
you describing the observer should take
all<01:19:33.180><c> the</c><01:19:33.330><c> notes</c><01:19:33.540><c> I</c><01:19:34.100><c> also</c><01:19:35.100><c> take</c><01:19:35.610><c> notes</c><01:19:35.850><c> as</c><01:19:36.060><c> a</c>

01:19:36.080 --> 01:19:36.090 align:start position:0%
all the notes I also take notes as a
 

01:19:36.090 --> 01:19:38.090 align:start position:0%
all the notes I also take notes as a
facilitator<01:19:36.630><c> because</c><01:19:37.050><c> it</c><01:19:37.170><c> helps</c><01:19:37.440><c> me</c><01:19:37.500><c> kind</c><01:19:38.070><c> of</c>

01:19:38.090 --> 01:19:38.100 align:start position:0%
facilitator because it helps me kind of
 

01:19:38.100 --> 01:19:40.700 align:start position:0%
facilitator because it helps me kind of
process<01:19:38.580><c> parts</c><01:19:39.060><c> of</c><01:19:39.210><c> the</c><01:19:39.330><c> interview</c><01:19:39.720><c> too</c><01:19:39.960><c> like</c>

01:19:40.700 --> 01:19:40.710 align:start position:0%
process parts of the interview too like
 

01:19:40.710 --> 01:19:42.290 align:start position:0%
process parts of the interview too like
I<01:19:40.830><c> might</c><01:19:41.010><c> like</c><01:19:41.220><c> underline</c><01:19:41.790><c> something</c><01:19:42.090><c> I'll</c>

01:19:42.290 --> 01:19:42.300 align:start position:0%
I might like underline something I'll
 

01:19:42.300 --> 01:19:45.410 align:start position:0%
I might like underline something I'll
come<01:19:42.690><c> back</c><01:19:42.840><c> to</c><01:19:43.020><c> that</c><01:19:43.170><c> things</c><01:19:43.560><c> like</c><01:19:43.770><c> that</c><01:19:44.420><c> you</c>

01:19:45.410 --> 01:19:45.420 align:start position:0%
come back to that things like that you
 

01:19:45.420 --> 01:19:47.810 align:start position:0%
come back to that things like that you
can<01:19:45.630><c> we'll</c><01:19:46.110><c> talk</c><01:19:46.290><c> about</c><01:19:46.430><c> analysis</c><01:19:47.430><c> in</c><01:19:47.730><c> a</c>

01:19:47.810 --> 01:19:47.820 align:start position:0%
can we'll talk about analysis in a
 

01:19:47.820 --> 01:19:51.230 align:start position:0%
can we'll talk about analysis in a
minute<01:19:48.680><c> but</c><01:19:49.680><c> it's</c><01:19:50.220><c> a</c><01:19:50.340><c> matter</c><01:19:50.550><c> of</c><01:19:50.670><c> plotting</c>

01:19:51.230 --> 01:19:51.240 align:start position:0%
minute but it's a matter of plotting
 

01:19:51.240 --> 01:19:53.630 align:start position:0%
minute but it's a matter of plotting
your<01:19:51.420><c> insights</c><01:19:51.990><c> across</c><01:19:52.620><c> your</c><01:19:52.800><c> users</c><01:19:53.100><c> right</c><01:19:53.400><c> so</c>

01:19:53.630 --> 01:19:53.640 align:start position:0%
your insights across your users right so
 

01:19:53.640 --> 01:19:56.240 align:start position:0%
your insights across your users right so
any<01:19:54.060><c> kind</c><01:19:54.390><c> of</c><01:19:54.450><c> matrix</c><01:19:54.960><c> like</c><01:19:55.350><c> a</c><01:19:55.380><c> spreadsheet</c><01:19:55.830><c> is</c>

01:19:56.240 --> 01:19:56.250 align:start position:0%
any kind of matrix like a spreadsheet is
 

01:19:56.250 --> 01:19:58.580 align:start position:0%
any kind of matrix like a spreadsheet is
good<01:19:56.430><c> for</c><01:19:56.610><c> this</c><01:19:56.730><c> but</c><01:19:57.390><c> then</c><01:19:57.660><c> also</c><01:19:57.930><c> we'll</c><01:19:58.470><c> talk</c>

01:19:58.580 --> 01:19:58.590 align:start position:0%
good for this but then also we'll talk
 

01:19:58.590 --> 01:20:01.250 align:start position:0%
good for this but then also we'll talk
about<01:19:58.680><c> this</c><01:19:58.920><c> if</c><01:19:59.310><c> you're</c><01:19:59.490><c> we</c><01:20:00.480><c> have</c><01:20:00.660><c> distributed</c>

01:20:01.250 --> 01:20:01.260 align:start position:0%
about this if you're we have distributed
 

01:20:01.260 --> 01:20:03.410 align:start position:0%
about this if you're we have distributed
teams<01:20:01.560><c> so</c><01:20:02.130><c> you</c><01:20:02.310><c> want</c><01:20:02.490><c> to</c><01:20:02.550><c> collaborate</c><01:20:02.760><c> things</c>

01:20:03.410 --> 01:20:03.420 align:start position:0%
teams so you want to collaborate things
 

01:20:03.420 --> 01:20:05.060 align:start position:0%
teams so you want to collaborate things
like<01:20:03.570><c> mural</c><01:20:03.990><c> is</c><01:20:04.230><c> great</c><01:20:04.470><c> for</c><01:20:04.650><c> that</c><01:20:04.680><c> as</c><01:20:04.890><c> well</c>

01:20:05.060 --> 01:20:05.070 align:start position:0%
like mural is great for that as well
 

01:20:05.070 --> 01:20:07.370 align:start position:0%
like mural is great for that as well
right<01:20:05.400><c> so</c><01:20:05.430><c> thinking</c><01:20:05.940><c> about</c><01:20:06.060><c> where</c><01:20:06.750><c> everybody</c>

01:20:07.370 --> 01:20:07.380 align:start position:0%
right so thinking about where everybody
 

01:20:07.380 --> 01:20:09.200 align:start position:0%
right so thinking about where everybody
can<01:20:07.560><c> see</c><01:20:07.620><c> all</c><01:20:07.980><c> the</c><01:20:08.160><c> information</c><01:20:08.400><c> especially</c>

01:20:09.200 --> 01:20:09.210 align:start position:0%
can see all the information especially
 

01:20:09.210 --> 01:20:11.680 align:start position:0%
can see all the information especially
if<01:20:09.570><c> more</c><01:20:10.110><c> than</c><01:20:10.140><c> one</c><01:20:10.680><c> person</c><01:20:11.100><c> is</c><01:20:11.430><c> doing</c>

01:20:11.680 --> 01:20:11.690 align:start position:0%
if more than one person is doing
 

01:20:11.690 --> 01:20:13.479 align:start position:0%
if more than one person is doing
the<01:20:11.750><c> exodus</c><01:20:12.050><c> right</c><01:20:12.530><c> be</c><01:20:12.710><c> able</c><01:20:12.890><c> to</c><01:20:12.980><c> put</c><01:20:13.219><c> it</c><01:20:13.310><c> all</c>

01:20:13.479 --> 01:20:13.489 align:start position:0%
the exodus right be able to put it all
 

01:20:13.489 --> 01:20:16.330 align:start position:0%
the exodus right be able to put it all
in<01:20:13.730><c> one</c><01:20:13.760><c> place</c><01:20:14.150><c> and</c><01:20:14.530><c> actually</c><01:20:15.530><c> getting</c><01:20:16.219><c> the</c>

01:20:16.330 --> 01:20:16.340 align:start position:0%
in one place and actually getting the
 

01:20:16.340 --> 01:20:18.400 align:start position:0%
in one place and actually getting the
insights<01:20:16.730><c> into</c><01:20:17.090><c> that</c><01:20:17.360><c> thing</c><01:20:17.600><c> is</c><01:20:17.750><c> the</c><01:20:17.930><c> long</c><01:20:18.140><c> it</c>

01:20:18.400 --> 01:20:18.410 align:start position:0%
insights into that thing is the long it
 

01:20:18.410 --> 01:20:20.709 align:start position:0%
insights into that thing is the long it
takes<01:20:18.949><c> the</c><01:20:19.130><c> longest</c><01:20:19.550><c> coming</c><01:20:20.449><c> to</c><01:20:20.600><c> the</c>

01:20:20.709 --> 01:20:20.719 align:start position:0%
takes the longest coming to the
 

01:20:20.719 --> 01:20:23.020 align:start position:0%
takes the longest coming to the
conclusion<01:20:20.900><c> can</c><01:20:21.560><c> be</c><01:20:21.680><c> pretty</c><01:20:21.949><c> quick</c><01:20:22.400><c> when</c><01:20:22.850><c> you</c>

01:20:23.020 --> 01:20:23.030 align:start position:0%
conclusion can be pretty quick when you
 

01:20:23.030 --> 01:20:26.080 align:start position:0%
conclusion can be pretty quick when you
see<01:20:23.270><c> it</c><01:20:23.390><c> all</c><01:20:23.540><c> there</c><01:20:23.840><c> it's</c><01:20:24.739><c> sometimes</c><01:20:25.640><c> if</c><01:20:25.790><c> I</c><01:20:25.910><c> go</c>

01:20:26.080 --> 01:20:26.090 align:start position:0%
see it all there it's sometimes if I go
 

01:20:26.090 --> 01:20:29.500 align:start position:0%
see it all there it's sometimes if I go
it's<01:20:26.630><c> light</c><01:20:26.989><c> bulb</c><01:20:27.230><c> moment</c><01:20:28.300><c> yes</c><01:20:29.300><c> that</c>

01:20:29.500 --> 01:20:29.510 align:start position:0%
it's light bulb moment yes that
 

01:20:29.510 --> 01:20:31.870 align:start position:0%
it's light bulb moment yes that
advantage<01:20:29.960><c> to</c><01:20:30.230><c> do</c><01:20:30.830><c> it</c><01:20:30.949><c> got</c><01:20:31.160><c> the</c><01:20:31.340><c> conversation</c>

01:20:31.870 --> 01:20:31.880 align:start position:0%
advantage to do it got the conversation
 

01:20:31.880 --> 01:20:33.939 align:start position:0%
advantage to do it got the conversation
yes<01:20:32.210><c> it</c><01:20:32.360><c> is</c><01:20:32.480><c> talked</c><01:20:33.199><c> about</c><01:20:33.380><c> that</c><01:20:33.530><c> you</c><01:20:33.620><c> may</c><01:20:33.739><c> say</c>

01:20:33.939 --> 01:20:33.949 align:start position:0%
yes it is talked about that you may say
 

01:20:33.949 --> 01:20:35.830 align:start position:0%
yes it is talked about that you may say
let's<01:20:34.400><c> just</c><01:20:34.580><c> I</c><01:20:34.699><c> just</c><01:20:34.940><c> want</c><01:20:35.090><c> to</c><01:20:35.180><c> hear</c><01:20:35.360><c> from</c><01:20:35.660><c> the</c>

01:20:35.830 --> 01:20:35.840 align:start position:0%
let's just I just want to hear from the
 

01:20:35.840 --> 01:20:38.260 align:start position:0%
let's just I just want to hear from the
users<01:20:36.320><c> what</c><01:20:36.920><c> your</c><01:20:37.130><c> experience</c><01:20:37.670><c> was</c><01:20:37.730><c> like</c><01:20:37.880><c> and</c>

01:20:38.260 --> 01:20:38.270 align:start position:0%
users what your experience was like and
 

01:20:38.270 --> 01:20:40.360 align:start position:0%
users what your experience was like and
then<01:20:39.080><c> we'll</c><01:20:39.170><c> have</c><01:20:39.320><c> asked</c><01:20:39.650><c> about</c><01:20:39.890><c> questions</c>

01:20:40.360 --> 01:20:40.370 align:start position:0%
then we'll have asked about questions
 

01:20:40.370 --> 01:20:43.060 align:start position:0%
then we'll have asked about questions
about<01:20:40.610><c> how</c><01:20:41.060><c> to</c><01:20:41.120><c> do</c><01:20:41.449><c> about</c><01:20:41.660><c> this</c><01:20:41.870><c> so</c><01:20:42.800><c> what</c><01:20:42.949><c> was</c>

01:20:43.060 --> 01:20:43.070 align:start position:0%
about how to do about this so what was
 

01:20:43.070 --> 01:20:49.180 align:start position:0%
about how to do about this so what was
it<01:20:43.190><c> like</c><01:20:43.280><c> this</c><01:20:43.430><c> all</c><01:20:43.719><c> right</c><01:20:44.719><c> I</c><01:20:45.080><c> mean</c><01:20:45.320><c> I</c><01:20:48.040><c> use</c><01:20:49.040><c> a</c>

01:20:49.180 --> 01:20:49.190 align:start position:0%
it like this all right I mean I use a
 

01:20:49.190 --> 01:20:52.660 align:start position:0%
it like this all right I mean I use a
researcher<01:20:49.699><c> so</c><01:20:50.000><c> I</c><01:20:50.420><c> could</c><01:20:51.290><c> I</c><01:20:51.500><c> could</c><01:20:51.739><c> see</c><01:20:51.949><c> the</c>

01:20:52.660 --> 01:20:52.670 align:start position:0%
researcher so I could I could see the
 

01:20:52.670 --> 01:20:58.000 align:start position:0%
researcher so I could I could see the
Sun<01:20:54.280><c> is</c><01:20:55.280><c> still</c><01:20:55.640><c> I</c><01:20:55.940><c> think</c><01:20:56.030><c> it</c><01:20:56.300><c> was</c><01:20:56.449><c> I</c><01:20:56.770><c> was</c><01:20:57.770><c> not</c>

01:20:58.000 --> 01:20:58.010 align:start position:0%
Sun is still I think it was I was not
 

01:20:58.010 --> 01:21:03.220 align:start position:0%
Sun is still I think it was I was not
living<01:20:58.400><c> by</c><01:21:00.699><c> facilitator</c><01:21:01.699><c> in</c><01:21:01.880><c> any</c><01:21:02.630><c> moment</c>

01:21:03.220 --> 01:21:03.230 align:start position:0%
living by facilitator in any moment
 

01:21:03.230 --> 01:21:06.490 align:start position:0%
living by facilitator in any moment
maybe<01:21:03.530><c> this</c><01:21:04.239><c> specific</c><01:21:05.239><c> question</c><01:21:05.330><c> and</c><01:21:05.780><c> then</c>

01:21:06.490 --> 01:21:06.500 align:start position:0%
maybe this specific question and then
 

01:21:06.500 --> 01:21:09.870 align:start position:0%
maybe this specific question and then
some<01:21:06.920><c> clothes</c><01:21:07.370><c> issues</c><01:21:07.850><c> also</c><01:21:08.060><c> work</c><01:21:08.420><c> where</c><01:21:08.900><c> the</c>

01:21:09.870 --> 01:21:09.880 align:start position:0%
some clothes issues also work where the
 

01:21:09.880 --> 01:21:16.830 align:start position:0%
some clothes issues also work where the
[Music]

01:21:16.830 --> 01:21:16.840 align:start position:0%
 
 

01:21:16.840 --> 01:21:23.040 align:start position:0%
 
time<01:21:17.840><c> yeah</c><01:21:20.320><c> what</c><01:21:21.320><c> about</c><01:21:21.410><c> you</c><01:21:21.620><c> use</c><01:21:21.830><c> them</c><01:21:22.040><c> I</c>

01:21:23.040 --> 01:21:23.050 align:start position:0%
time yeah what about you use them I
 

01:21:23.050 --> 01:21:26.560 align:start position:0%
time yeah what about you use them I
think<01:21:24.050><c> I</c><01:21:24.710><c> had</c><01:21:25.219><c> a</c><01:21:25.250><c> little</c><01:21:25.520><c> bit</c><01:21:25.790><c> of</c><01:21:25.820><c> part</c><01:21:26.420><c> of</c>

01:21:26.560 --> 01:21:26.570 align:start position:0%
think I had a little bit of part of
 

01:21:26.570 --> 01:21:28.540 align:start position:0%
think I had a little bit of part of
additional<01:21:26.989><c> perspective</c><01:21:27.739><c> because</c><01:21:27.980><c> I'm</c><01:21:28.340><c> in</c>

01:21:28.540 --> 01:21:28.550 align:start position:0%
additional perspective because I'm in
 

01:21:28.550 --> 01:21:31.270 align:start position:0%
additional perspective because I'm in
this<01:21:28.790><c> session</c><01:21:29.060><c> and</c><01:21:29.630><c> I</c><01:21:30.199><c> actually</c><01:21:30.469><c> I</c><01:21:30.830><c> didn't</c>

01:21:31.270 --> 01:21:31.280 align:start position:0%
this session and I actually I didn't
 

01:21:31.280 --> 01:21:32.979 align:start position:0%
this session and I actually I didn't
fully<01:21:31.430><c> process</c><01:21:31.940><c> what</c><01:21:32.120><c> was</c><01:21:32.239><c> happening</c><01:21:32.719><c> I</c>

01:21:32.979 --> 01:21:32.989 align:start position:0%
fully process what was happening I
 

01:21:32.989 --> 01:21:35.290 align:start position:0%
fully process what was happening I
thought<01:21:33.590><c> that</c><01:21:33.860><c> they</c><01:21:34.040><c> had</c><01:21:34.070><c> the</c><01:21:34.310><c> same</c><01:21:34.699><c> topic</c>

01:21:35.290 --> 01:21:35.300 align:start position:0%
thought that they had the same topic
 

01:21:35.300 --> 01:21:38.020 align:start position:0%
thought that they had the same topic
yeah<01:21:36.260><c> and</c><01:21:36.500><c> so</c><01:21:36.620><c> I</c><01:21:36.680><c> was</c><01:21:36.890><c> waiting</c><01:21:37.100><c> to</c><01:21:37.580><c> get</c><01:21:37.760><c> those</c>

01:21:38.020 --> 01:21:38.030 align:start position:0%
yeah and so I was waiting to get those
 

01:21:38.030 --> 01:21:41.110 align:start position:0%
yeah and so I was waiting to get those
questions<01:21:38.650><c> which</c><01:21:39.650><c> maybe</c><01:21:40.250><c> is</c><01:21:40.550><c> an</c><01:21:40.730><c> insight</c>

01:21:41.110 --> 01:21:41.120 align:start position:0%
questions which maybe is an insight
 

01:21:41.120 --> 01:21:43.720 align:start position:0%
questions which maybe is an insight
about<01:21:41.230><c> really</c><01:21:42.230><c> users</c><01:21:42.560><c> experiences</c><01:21:43.250><c> they</c><01:21:43.430><c> come</c>

01:21:43.720 --> 01:21:43.730 align:start position:0%
about really users experiences they come
 

01:21:43.730 --> 01:21:44.660 align:start position:0%
about really users experiences they come
with<01:21:43.940><c> opinions</c>

01:21:44.660 --> 01:21:44.670 align:start position:0%
with opinions
 

01:21:44.670 --> 01:21:46.730 align:start position:0%
with opinions
time's<01:21:44.970><c> yeah</c><01:21:45.420><c> and</c><01:21:45.750><c> they</c><01:21:46.080><c> think</c><01:21:46.380><c> they</c><01:21:46.530><c> know</c>

01:21:46.730 --> 01:21:46.740 align:start position:0%
time's yeah and they think they know
 

01:21:46.740 --> 01:21:48.200 align:start position:0%
time's yeah and they think they know
what<01:21:47.130><c> you're</c><01:21:47.400><c> gonna</c><01:21:47.490><c> ask</c><01:21:47.580><c> them</c><01:21:47.940><c> and</c><01:21:48.060><c> they're</c>

01:21:48.200 --> 01:21:48.210 align:start position:0%
what you're gonna ask them and they're
 

01:21:48.210 --> 01:21:50.840 align:start position:0%
what you're gonna ask them and they're
excited<01:21:48.660><c> to</c><01:21:48.690><c> talk</c><01:21:48.930><c> about</c><01:21:49.230><c> it</c><01:21:49.380><c> and</c><01:21:50.010><c> then</c><01:21:50.280><c> this</c>

01:21:50.840 --> 01:21:50.850 align:start position:0%
excited to talk about it and then this
 

01:21:50.850 --> 01:21:52.070 align:start position:0%
excited to talk about it and then this
is<01:21:51.000><c> like</c><01:21:51.180><c> a</c><01:21:51.210><c> completely</c><01:21:51.870><c> different</c>

01:21:52.070 --> 01:21:52.080 align:start position:0%
is like a completely different
 

01:21:52.080 --> 01:22:08.770 align:start position:0%
is like a completely different
conversation<01:22:04.010><c> she's</c><01:22:05.010><c> already</c><01:22:05.250><c> the</c><01:22:05.880><c> topic</c>

01:22:08.770 --> 01:22:08.780 align:start position:0%
 
 

01:22:08.780 --> 01:22:12.610 align:start position:0%
 
great<01:22:09.780><c> okay</c><01:22:10.340><c> any</c><01:22:11.340><c> other</c><01:22:11.610><c> insights</c><01:22:11.940><c> from</c><01:22:12.120><c> users</c>

01:22:12.610 --> 01:22:12.620 align:start position:0%
great okay any other insights from users
 

01:22:12.620 --> 01:22:27.280 align:start position:0%
great okay any other insights from users
what<01:22:13.620><c> what</c><01:22:13.860><c> was</c><01:22:13.980><c> the</c><01:22:14.010><c> experience</c><01:22:14.280><c> like</c><01:22:18.890><c> no</c>

01:22:27.280 --> 01:22:27.290 align:start position:0%
 
 

01:22:27.290 --> 01:22:32.710 align:start position:0%
 
[Music]

01:22:32.710 --> 01:22:32.720 align:start position:0%
 
 

01:22:32.720 --> 01:22:34.220 align:start position:0%
 
okay<01:22:33.720><c> great</c>

01:22:34.220 --> 01:22:34.230 align:start position:0%
okay great
 

01:22:34.230 --> 01:22:41.150 align:start position:0%
okay great
so<01:22:37.130><c> we</c><01:22:38.130><c> hear</c><01:22:38.640><c> a</c><01:22:39.390><c> lot</c><01:22:40.380><c> from</c><01:22:40.410><c> people</c><01:22:40.650><c> that</c><01:22:41.010><c> they</c>

01:22:41.150 --> 01:22:41.160 align:start position:0%
so we hear a lot from people that they
 

01:22:41.160 --> 01:22:42.620 align:start position:0%
so we hear a lot from people that they
want<01:22:41.340><c> the</c><01:22:41.430><c> tap</c><01:22:41.610><c> play</c><01:22:41.760><c> on</c><01:22:41.910><c> how</c><01:22:42.060><c> to</c><01:22:42.120><c> do</c><01:22:42.360><c> user</c>

01:22:42.620 --> 01:22:42.630 align:start position:0%
want the tap play on how to do user
 

01:22:42.630 --> 01:22:44.930 align:start position:0%
want the tap play on how to do user
research<01:22:42.750><c> right</c><01:22:43.440><c> and</c><01:22:43.680><c> it</c><01:22:43.770><c> feels</c><01:22:44.070><c> a</c><01:22:44.370><c> more</c>

01:22:44.930 --> 01:22:44.940 align:start position:0%
research right and it feels a more
 

01:22:44.940 --> 01:22:46.670 align:start position:0%
research right and it feels a more
personal<01:22:45.390><c> and</c><01:22:45.510><c> scientific</c><01:22:46.320><c> because</c><01:22:46.440><c> it's</c>

01:22:46.670 --> 01:22:46.680 align:start position:0%
personal and scientific because it's
 

01:22:46.680 --> 01:22:48.350 align:start position:0%
personal and scientific because it's
dealing<01:22:46.860><c> with</c><01:22:47.070><c> real</c><01:22:47.220><c> people</c><01:22:47.310><c> people</c><01:22:48.300><c> are</c>

01:22:48.350 --> 01:22:48.360 align:start position:0%
dealing with real people people are
 

01:22:48.360 --> 01:22:52.610 align:start position:0%
dealing with real people people are
messy<01:22:48.950><c> so</c><01:22:49.950><c> often</c><01:22:50.760><c> companies</c><01:22:51.480><c> and</c><01:22:52.230><c> I've</c><01:22:52.380><c> worked</c>

01:22:52.610 --> 01:22:52.620 align:start position:0%
messy so often companies and I've worked
 

01:22:52.620 --> 01:22:53.960 align:start position:0%
messy so often companies and I've worked
in<01:22:52.770><c> some</c><01:22:52.950><c> of</c><01:22:53.010><c> these</c><01:22:53.100><c> companies</c><01:22:53.310><c> as</c><01:22:53.640><c> well</c><01:22:53.790><c> they</c>

01:22:53.960 --> 01:22:53.970 align:start position:0%
in some of these companies as well they
 

01:22:53.970 --> 01:22:58.310 align:start position:0%
in some of these companies as well they
cling<01:22:54.360><c> to</c><01:22:55.190><c> tools</c><01:22:56.190><c> and</c><01:22:56.700><c> software</c><01:22:56.940><c> user</c><01:22:57.780><c> testing</c>

01:22:58.310 --> 01:22:58.320 align:start position:0%
cling to tools and software user testing
 

01:22:58.320 --> 01:23:00.650 align:start position:0%
cling to tools and software user testing
platforms<01:22:59.010><c> hoping</c><01:22:59.730><c> that</c><01:22:59.850><c> if</c><01:23:00.000><c> they</c><01:23:00.210><c> use</c><01:23:00.240><c> the</c>

01:23:00.650 --> 01:23:00.660 align:start position:0%
platforms hoping that if they use the
 

01:23:00.660 --> 01:23:02.750 align:start position:0%
platforms hoping that if they use the
right<01:23:00.810><c> tool</c><01:23:01.170><c> then</c><01:23:01.800><c> they</c><01:23:01.980><c> will</c><01:23:02.160><c> get</c><01:23:02.340><c> the</c><01:23:02.580><c> right</c>

01:23:02.750 --> 01:23:02.760 align:start position:0%
right tool then they will get the right
 

01:23:02.760 --> 01:23:05.210 align:start position:0%
right tool then they will get the right
results<01:23:03.330><c> out</c><01:23:03.570><c> of</c><01:23:03.630><c> their</c><01:23:03.960><c> research</c><01:23:04.380><c> right</c><01:23:04.740><c> and</c>

01:23:05.210 --> 01:23:05.220 align:start position:0%
results out of their research right and
 

01:23:05.220 --> 01:23:06.800 align:start position:0%
results out of their research right and
there<01:23:05.340><c> are</c><01:23:05.460><c> loads</c><01:23:05.670><c> of</c><01:23:05.880><c> platforms</c><01:23:06.450><c> and</c><01:23:06.570><c> tools</c>

01:23:06.800 --> 01:23:06.810 align:start position:0%
there are loads of platforms and tools
 

01:23:06.810 --> 01:23:10.490 align:start position:0%
there are loads of platforms and tools
out<01:23:07.170><c> there</c><01:23:07.200><c> for</c><01:23:07.440><c> doing</c><01:23:07.710><c> this</c><01:23:08.070><c> stuff</c><01:23:09.500><c> companies</c>

01:23:10.490 --> 01:23:10.500 align:start position:0%
out there for doing this stuff companies
 

01:23:10.500 --> 01:23:13.280 align:start position:0%
out there for doing this stuff companies
is<01:23:10.620><c> a</c><01:23:10.650><c> building</c><01:23:11.040><c> on</c><01:23:11.190><c> demand</c><01:23:11.580><c> right</c><01:23:11.880><c> but</c><01:23:12.690><c> user</c>

01:23:13.280 --> 01:23:13.290 align:start position:0%
is a building on demand right but user
 

01:23:13.290 --> 01:23:15.200 align:start position:0%
is a building on demand right but user
research<01:23:13.770><c> doesn't</c><01:23:14.130><c> need</c><01:23:14.460><c> software</c><01:23:14.880><c> to</c><01:23:15.120><c> be</c>

01:23:15.200 --> 01:23:15.210 align:start position:0%
research doesn't need software to be
 

01:23:15.210 --> 01:23:17.390 align:start position:0%
research doesn't need software to be
done<01:23:15.420><c> effectively</c><01:23:15.780><c> sorry</c><01:23:16.590><c> to</c><01:23:16.830><c> tell</c><01:23:17.010><c> anybody</c>

01:23:17.390 --> 01:23:17.400 align:start position:0%
done effectively sorry to tell anybody
 

01:23:17.400 --> 01:23:18.630 align:start position:0%
done effectively sorry to tell anybody
here

01:23:18.630 --> 01:23:18.640 align:start position:0%
here
 

01:23:18.640 --> 01:23:21.150 align:start position:0%
here
so<01:23:18.940><c> overtime</c><01:23:19.600><c> it</c><01:23:19.750><c> but</c><01:23:19.900><c> in</c><01:23:19.990><c> my</c><01:23:20.110><c> experience</c><01:23:20.740><c> my</c>

01:23:21.150 --> 01:23:21.160 align:start position:0%
so overtime it but in my experience my
 

01:23:21.160 --> 01:23:23.310 align:start position:0%
so overtime it but in my experience my
talking<01:23:21.730><c> as</c><01:23:21.880><c> the</c><01:23:22.060><c> munition</c><01:23:22.480><c> a</c><01:23:22.570><c> lot</c><01:23:22.750><c> so</c><01:23:23.290><c> I</c>

01:23:23.310 --> 01:23:23.320 align:start position:0%
talking as the munition a lot so I
 

01:23:23.320 --> 01:23:24.900 align:start position:0%
talking as the munition a lot so I
usually<01:23:23.470><c> use</c><01:23:23.620><c> of</c><01:23:23.950><c> these</c><01:23:24.130><c> platformers</c><01:23:24.880><c> and</c>

01:23:24.900 --> 01:23:24.910 align:start position:0%
usually use of these platformers and
 

01:23:24.910 --> 01:23:27.510 align:start position:0%
usually use of these platformers and
stuff<01:23:25.300><c> but</c><01:23:25.870><c> now</c><01:23:26.110><c> it's</c><01:23:26.650><c> just</c><01:23:26.770><c> quite</c><01:23:27.040><c> simple</c><01:23:27.400><c> so</c>

01:23:27.510 --> 01:23:27.520 align:start position:0%
stuff but now it's just quite simple so
 

01:23:27.520 --> 01:23:29.040 align:start position:0%
stuff but now it's just quite simple so
I'm<01:23:27.640><c> going</c><01:23:27.760><c> to</c><01:23:27.790><c> talk</c><01:23:27.970><c> about</c><01:23:28.090><c> how</c><01:23:28.600><c> we</c><01:23:28.810><c> do</c>

01:23:29.040 --> 01:23:29.050 align:start position:0%
I'm going to talk about how we do
 

01:23:29.050 --> 01:23:31.560 align:start position:0%
I'm going to talk about how we do
research<01:23:29.440><c> at</c><01:23:29.710><c> consensus</c><01:23:30.340><c> and</c><01:23:30.610><c> I</c><01:23:31.240><c> think</c><01:23:31.480><c> maybe</c>

01:23:31.560 --> 01:23:31.570 align:start position:0%
research at consensus and I think maybe
 

01:23:31.570 --> 01:23:32.610 align:start position:0%
research at consensus and I think maybe
we<01:23:31.720><c> could</c><01:23:31.840><c> just</c><01:23:32.020><c> make</c><01:23:32.170><c> this</c><01:23:32.290><c> an</c><01:23:32.410><c> opportunity</c>

01:23:32.610 --> 01:23:32.620 align:start position:0%
we could just make this an opportunity
 

01:23:32.620 --> 01:23:34.410 align:start position:0%
we could just make this an opportunity
for<01:23:33.070><c> questions</c><01:23:33.160><c> and</c><01:23:33.550><c> answers</c><01:23:33.610><c> right</c><01:23:34.000><c> as</c><01:23:34.150><c> we</c><01:23:34.300><c> go</c>

01:23:34.410 --> 01:23:34.420 align:start position:0%
for questions and answers right as we go
 

01:23:34.420 --> 01:23:35.640 align:start position:0%
for questions and answers right as we go
through<01:23:34.660><c> right</c><01:23:34.900><c> so</c><01:23:35.080><c> you</c><01:23:35.170><c> might</c><01:23:35.350><c> want</c><01:23:35.500><c> some</c>

01:23:35.640 --> 01:23:35.650 align:start position:0%
through right so you might want some
 

01:23:35.650 --> 01:23:37.860 align:start position:0%
through right so you might want some
tips<01:23:35.830><c> um</c><01:23:36.070><c> or</c><01:23:36.220><c> ask</c><01:23:36.790><c> for</c><01:23:37.090><c> more</c><01:23:37.270><c> information</c><01:23:37.450><c> on</c>

01:23:37.860 --> 01:23:37.870 align:start position:0%
tips um or ask for more information on
 

01:23:37.870 --> 01:23:41.490 align:start position:0%
tips um or ask for more information on
air<01:23:38.050><c> as</c><01:23:38.170><c> we</c><01:23:38.290><c> do</c><01:23:39.480><c> and</c><01:23:40.480><c> so</c><01:23:40.840><c> you</c><01:23:41.050><c> know</c><01:23:41.110><c> if</c><01:23:41.230><c> you</c><01:23:41.350><c> can</c>

01:23:41.490 --> 01:23:41.500 align:start position:0%
air as we do and so you know if you can
 

01:23:41.500 --> 01:23:43.320 align:start position:0%
air as we do and so you know if you can
get<01:23:41.650><c> the</c><01:23:41.770><c> interview</c><01:23:42.130><c> part</c><01:23:42.370><c> right</c><01:23:42.670><c> then</c><01:23:43.090><c> you</c>

01:23:43.320 --> 01:23:43.330 align:start position:0%
get the interview part right then you
 

01:23:43.330 --> 01:23:45.000 align:start position:0%
get the interview part right then you
really<01:23:43.810><c> don't</c><01:23:43.960><c> need</c><01:23:44.080><c> to</c><01:23:44.140><c> rely</c><01:23:44.470><c> on</c><01:23:44.500><c> any</c><01:23:44.770><c> of</c><01:23:44.920><c> the</c>

01:23:45.000 --> 01:23:45.010 align:start position:0%
really don't need to rely on any of the
 

01:23:45.010 --> 01:23:46.770 align:start position:0%
really don't need to rely on any of the
other<01:23:45.130><c> tools</c><01:23:45.370><c> and</c><01:23:45.700><c> software</c><01:23:45.850><c> because</c><01:23:46.420><c> you</c>

01:23:46.770 --> 01:23:46.780 align:start position:0%
other tools and software because you
 

01:23:46.780 --> 01:23:48.510 align:start position:0%
other tools and software because you
know<01:23:46.900><c> you</c><01:23:47.110><c> can</c><01:23:47.290><c> use</c><01:23:47.470><c> you</c><01:23:47.980><c> can</c><01:23:48.010><c> use</c><01:23:48.250><c> a</c><01:23:48.280><c> user</c>

01:23:48.510 --> 01:23:48.520 align:start position:0%
know you can use you can use a user
 

01:23:48.520 --> 01:23:50.040 align:start position:0%
know you can use you can use a user
testing<01:23:48.940><c> platform</c><01:23:49.390><c> but</c><01:23:49.510><c> if</c><01:23:49.570><c> you</c><01:23:49.690><c> ask</c><01:23:49.870><c> the</c>

01:23:50.040 --> 01:23:50.050 align:start position:0%
testing platform but if you ask the
 

01:23:50.050 --> 01:23:52.380 align:start position:0%
testing platform but if you ask the
wrong<01:23:50.200><c> questions</c><01:23:50.830><c> then</c><01:23:51.550><c> you</c><01:23:51.760><c> get</c><01:23:51.940><c> garbage</c>

01:23:52.380 --> 01:23:52.390 align:start position:0%
wrong questions then you get garbage
 

01:23:52.390 --> 01:23:55.500 align:start position:0%
wrong questions then you get garbage
outs<01:23:52.630><c> so</c><01:23:53.140><c> it's</c><01:23:53.770><c> about</c><01:23:54.250><c> being</c><01:23:55.000><c> able</c><01:23:55.120><c> to</c><01:23:55.240><c> do</c><01:23:55.390><c> the</c>

01:23:55.500 --> 01:23:55.510 align:start position:0%
outs so it's about being able to do the
 

01:23:55.510 --> 01:23:57.120 align:start position:0%
outs so it's about being able to do the
interview<01:23:55.870><c> as</c><01:23:55.960><c> well</c><01:23:56.020><c> it's</c><01:23:56.560><c> the</c><01:23:56.830><c> first</c>

01:23:57.120 --> 01:23:57.130 align:start position:0%
interview as well it's the first
 

01:23:57.130 --> 01:23:59.670 align:start position:0%
interview as well it's the first
important<01:23:57.790><c> bit</c><01:23:57.940><c> it's</c><01:23:58.330><c> also</c><01:23:58.540><c> the</c><01:23:58.840><c> scariest</c><01:23:59.410><c> bit</c>

01:23:59.670 --> 01:23:59.680 align:start position:0%
important bit it's also the scariest bit
 

01:23:59.680 --> 01:24:01.500 align:start position:0%
important bit it's also the scariest bit
and<01:23:59.950><c> the</c><01:24:00.190><c> hardest</c><01:24:00.580><c> bit</c><01:24:00.790><c> so</c><01:24:01.210><c> that's</c><01:24:01.390><c> what</c>

01:24:01.500 --> 01:24:01.510 align:start position:0%
and the hardest bit so that's what
 

01:24:01.510 --> 01:24:03.240 align:start position:0%
and the hardest bit so that's what
people<01:24:01.660><c> like</c><01:24:01.990><c> to</c><01:24:02.140><c> avoid</c><01:24:02.350><c> and</c><01:24:02.740><c> hope</c><01:24:02.890><c> that</c><01:24:03.130><c> the</c>

01:24:03.240 --> 01:24:03.250 align:start position:0%
people like to avoid and hope that the
 

01:24:03.250 --> 01:24:05.310 align:start position:0%
people like to avoid and hope that the
software<01:24:03.520><c> doesn't</c><01:24:03.790><c> for</c><01:24:04.090><c> them</c><01:24:04.270><c> so</c><01:24:04.930><c> we'll</c><01:24:05.170><c> just</c>

01:24:05.310 --> 01:24:05.320 align:start position:0%
software doesn't for them so we'll just
 

01:24:05.320 --> 01:24:07.860 align:start position:0%
software doesn't for them so we'll just
show<01:24:05.410><c> you</c><01:24:05.560><c> how</c><01:24:05.680><c> we</c><01:24:05.770><c> do</c><01:24:05.950><c> it</c><01:24:05.980><c> here</c><01:24:06.340><c> so</c><01:24:06.880><c> there's</c><01:24:07.780><c> a</c>

01:24:07.860 --> 01:24:07.870 align:start position:0%
show you how we do it here so there's a
 

01:24:07.870 --> 01:24:10.200 align:start position:0%
show you how we do it here so there's a
first<01:24:08.080><c> of</c><01:24:08.260><c> all</c><01:24:08.380><c> is</c><01:24:08.560><c> about</c><01:24:08.770><c> who</c><01:24:09.070><c> to</c><01:24:09.370><c> talk</c><01:24:09.580><c> to</c><01:24:09.640><c> and</c>

01:24:10.200 --> 01:24:10.210 align:start position:0%
first of all is about who to talk to and
 

01:24:10.210 --> 01:24:12.480 align:start position:0%
first of all is about who to talk to and
where<01:24:10.690><c> to</c><01:24:10.930><c> find</c><01:24:10.960><c> these</c><01:24:11.440><c> people</c><01:24:11.740><c> we</c><01:24:12.250><c> get</c><01:24:12.370><c> this</c>

01:24:12.480 --> 01:24:12.490 align:start position:0%
where to find these people we get this
 

01:24:12.490 --> 01:24:13.710 align:start position:0%
where to find these people we get this
question<01:24:12.670><c> all</c><01:24:12.970><c> the</c><01:24:13.120><c> time</c>

01:24:13.710 --> 01:24:13.720 align:start position:0%
question all the time
 

01:24:13.720 --> 01:24:16.200 align:start position:0%
question all the time
you<01:24:14.320><c> really</c><01:24:15.280><c> need</c><01:24:15.430><c> to</c><01:24:15.460><c> be</c><01:24:15.670><c> people</c><01:24:15.910><c> outside</c>

01:24:16.200 --> 01:24:16.210 align:start position:0%
you really need to be people outside
 

01:24:16.210 --> 01:24:19.290 align:start position:0%
you really need to be people outside
with<01:24:16.690><c> your</c><01:24:16.810><c> work</c><01:24:17.020><c> or</c><01:24:17.200><c> your</c><01:24:17.260><c> bubble</c><01:24:18.300><c> being</c>

01:24:19.290 --> 01:24:19.300 align:start position:0%
with your work or your bubble being
 

01:24:19.300 --> 01:24:21.450 align:start position:0%
with your work or your bubble being
totally<01:24:19.570><c> honest</c><01:24:19.900><c> that</c><01:24:20.140><c> consensus</c><01:24:20.950><c> is</c><01:24:21.430><c> a</c>

01:24:21.450 --> 01:24:21.460 align:start position:0%
totally honest that consensus is a
 

01:24:21.460 --> 01:24:23.700 align:start position:0%
totally honest that consensus is a
really<01:24:21.700><c> big</c><01:24:21.850><c> company</c><01:24:22.060><c> and</c><01:24:22.570><c> there</c><01:24:23.350><c> are</c><01:24:23.470><c> still</c>

01:24:23.700 --> 01:24:23.710 align:start position:0%
really big company and there are still
 

01:24:23.710 --> 01:24:26.370 align:start position:0%
really big company and there are still
some<01:24:23.980><c> projects</c><01:24:24.490><c> who</c><01:24:24.640><c> only</c><01:24:25.510><c> test</c><01:24:25.960><c> with</c><01:24:26.200><c> other</c>

01:24:26.370 --> 01:24:26.380 align:start position:0%
some projects who only test with other
 

01:24:26.380 --> 01:24:28.650 align:start position:0%
some projects who only test with other
people<01:24:26.680><c> in</c><01:24:26.740><c> consensus</c><01:24:27.340><c> right</c><01:24:27.640><c> these</c><01:24:28.270><c> are</c><01:24:28.300><c> not</c>

01:24:28.650 --> 01:24:28.660 align:start position:0%
people in consensus right these are not
 

01:24:28.660 --> 01:24:31.080 align:start position:0%
people in consensus right these are not
our<01:24:28.840><c> end</c><01:24:29.020><c> users</c><01:24:29.500><c> or</c><01:24:29.740><c> they</c><01:24:29.950><c> might</c><01:24:30.100><c> be</c><01:24:30.160><c> but</c><01:24:30.730><c> how</c>

01:24:31.080 --> 01:24:31.090 align:start position:0%
our end users or they might be but how
 

01:24:31.090 --> 01:24:33.180 align:start position:0%
our end users or they might be but how
could<01:24:31.360><c> they</c><01:24:31.510><c> possibly</c><01:24:31.870><c> be</c><01:24:31.960><c> all</c><01:24:32.440><c> of</c><01:24:32.680><c> the</c><01:24:32.800><c> users</c>

01:24:33.180 --> 01:24:33.190 align:start position:0%
could they possibly be all of the users
 

01:24:33.190 --> 01:24:35.160 align:start position:0%
could they possibly be all of the users
you<01:24:33.400><c> know</c><01:24:33.520><c> that's</c><01:24:34.120><c> pretty</c><01:24:34.450><c> neat</c><01:24:34.690><c> audience</c>

01:24:35.160 --> 01:24:35.170 align:start position:0%
you know that's pretty neat audience
 

01:24:35.170 --> 01:24:37.740 align:start position:0%
you know that's pretty neat audience
that<01:24:35.380><c> you're</c><01:24:35.470><c> building</c><01:24:35.800><c> for</c><01:24:36.000><c> so</c><01:24:37.000><c> finding</c>

01:24:37.740 --> 01:24:37.750 align:start position:0%
that you're building for so finding
 

01:24:37.750 --> 01:24:39.450 align:start position:0%
that you're building for so finding
people<01:24:38.110><c> to</c><01:24:38.230><c> interview</c><01:24:38.500><c> is</c><01:24:38.710><c> really</c><01:24:38.920><c> important</c>

01:24:39.450 --> 01:24:39.460 align:start position:0%
people to interview is really important
 

01:24:39.460 --> 01:24:41.280 align:start position:0%
people to interview is really important
so<01:24:39.850><c> for</c><01:24:40.150><c> example</c><01:24:40.630><c> say</c><01:24:40.810><c> you're</c><01:24:40.990><c> building</c><01:24:41.140><c> a</c>

01:24:41.280 --> 01:24:41.290 align:start position:0%
so for example say you're building a
 

01:24:41.290 --> 01:24:43.950 align:start position:0%
so for example say you're building a
product<01:24:41.530><c> for</c><01:24:41.890><c> dark</c><01:24:42.430><c> developers</c><01:24:43.030><c> like</c>

01:24:43.950 --> 01:24:43.960 align:start position:0%
product for dark developers like
 

01:24:43.960 --> 01:24:45.840 align:start position:0%
product for dark developers like
recruiting<01:24:44.590><c> those</c><01:24:44.680><c> people</c><01:24:45.040><c> at</c><01:24:45.250><c> a</c><01:24:45.280><c> conference</c>

01:24:45.840 --> 01:24:45.850 align:start position:0%
recruiting those people at a conference
 

01:24:45.850 --> 01:24:47.580 align:start position:0%
recruiting those people at a conference
like<01:24:46.030><c> this</c><01:24:46.060><c> is</c><01:24:46.480><c> a</c><01:24:46.510><c> really</c><01:24:46.840><c> great</c><01:24:47.080><c> thing</c><01:24:47.260><c> to</c><01:24:47.320><c> do</c>

01:24:47.580 --> 01:24:47.590 align:start position:0%
like this is a really great thing to do
 

01:24:47.590 --> 01:24:49.500 align:start position:0%
like this is a really great thing to do
it's<01:24:48.580><c> a</c><01:24:48.670><c> good</c><01:24:48.850><c> way</c><01:24:49.000><c> to</c><01:24:49.060><c> do</c><01:24:49.270><c> it</c><01:24:49.300><c> because</c>

01:24:49.500 --> 01:24:49.510 align:start position:0%
it's a good way to do it because
 

01:24:49.510 --> 01:24:52.650 align:start position:0%
it's a good way to do it because
probably<01:24:49.870><c> there</c><01:24:50.380><c> already</c><01:24:50.730><c> you</c><01:24:51.730><c> know</c><01:24:51.850><c> it's</c>

01:24:52.650 --> 01:24:52.660 align:start position:0%
probably there already you know it's
 

01:24:52.660 --> 01:24:55.140 align:start position:0%
probably there already you know it's
close<01:24:53.020><c> to</c><01:24:53.050><c> your</c><01:24:53.560><c> target</c><01:24:53.950><c> user</c><01:24:54.190><c> and</c><01:24:54.880><c> you</c><01:24:54.970><c> have</c><01:24:55.120><c> a</c>

01:24:55.140 --> 01:24:55.150 align:start position:0%
close to your target user and you have a
 

01:24:55.150 --> 01:24:56.400 align:start position:0%
close to your target user and you have a
conversation<01:24:55.420><c> with</c><01:24:55.960><c> them</c><01:24:56.140><c> to</c><01:24:56.290><c> establish</c>

01:24:56.400 --> 01:24:56.410 align:start position:0%
conversation with them to establish
 

01:24:56.410 --> 01:24:58.710 align:start position:0%
conversation with them to establish
whether<01:24:56.920><c> they</c><01:24:57.190><c> are</c><01:24:57.370><c> really</c><01:24:57.700><c> what</c><01:24:57.970><c> the</c><01:24:58.540><c> right</c>

01:24:58.710 --> 01:24:58.720 align:start position:0%
whether they are really what the right
 

01:24:58.720 --> 01:25:03.660 align:start position:0%
whether they are really what the right
kind<01:24:59.080><c> of</c><01:24:59.110><c> person</c><01:24:59.670><c> and</c><01:25:00.670><c> then</c><01:25:01.210><c> you</c><01:25:02.200><c> do</c><01:25:02.520><c> you</c><01:25:03.520><c> don't</c>

01:25:03.660 --> 01:25:03.670 align:start position:0%
kind of person and then you do you don't
 

01:25:03.670 --> 01:25:04.980 align:start position:0%
kind of person and then you do you don't
do<01:25:03.910><c> the</c><01:25:04.060><c> interview</c><01:25:04.390><c> at</c><01:25:04.480><c> the</c><01:25:04.540><c> conference</c>

01:25:04.980 --> 01:25:04.990 align:start position:0%
do the interview at the conference
 

01:25:04.990 --> 01:25:07.050 align:start position:0%
do the interview at the conference
people<01:25:05.170><c> not</c><01:25:05.590><c> in</c><01:25:05.770><c> the</c><01:25:05.920><c> mindset</c><01:25:06.250><c> for</c><01:25:06.460><c> taking</c>

01:25:07.050 --> 01:25:07.060 align:start position:0%
people not in the mindset for taking
 

01:25:07.060 --> 01:25:09.640 align:start position:0%
people not in the mindset for taking
part<01:25:07.240><c> user</c><01:25:07.660><c> research</c><01:25:08.170><c> they'll</c><01:25:08.740><c> say</c>

01:25:09.640 --> 01:25:09.650 align:start position:0%
part user research they'll say
 

01:25:09.650 --> 01:25:12.340 align:start position:0%
part user research they'll say
yeah<01:25:10.100><c> I</c><01:25:10.700><c> guess</c><01:25:11.360><c> and</c><01:25:11.570><c> then</c><01:25:11.660><c> they</c><01:25:11.750><c> won't</c><01:25:11.930><c> turn</c><01:25:12.140><c> up</c>

01:25:12.340 --> 01:25:12.350 align:start position:0%
yeah I guess and then they won't turn up
 

01:25:12.350 --> 01:25:13.660 align:start position:0%
yeah I guess and then they won't turn up
for<01:25:12.380><c> the</c><01:25:12.590><c> thinker's</c><01:25:13.040><c> only</c><01:25:13.220><c> something</c><01:25:13.430><c> else</c>

01:25:13.660 --> 01:25:13.670 align:start position:0%
for the thinker's only something else
 

01:25:13.670 --> 01:25:14.980 align:start position:0%
for the thinker's only something else
more<01:25:13.850><c> important</c><01:25:14.360><c> that</c><01:25:14.450><c> they</c><01:25:14.600><c> want</c><01:25:14.780><c> to</c><01:25:14.810><c> do</c>

01:25:14.980 --> 01:25:14.990 align:start position:0%
more important that they want to do
 

01:25:14.990 --> 01:25:17.110 align:start position:0%
more important that they want to do
right<01:25:15.260><c> so</c><01:25:15.770><c> just</c><01:25:15.950><c> get</c><01:25:16.100><c> the</c><01:25:16.220><c> contacts</c><01:25:16.700><c> make</c><01:25:16.970><c> the</c>

01:25:17.110 --> 01:25:17.120 align:start position:0%
right so just get the contacts make the
 

01:25:17.120 --> 01:25:19.180 align:start position:0%
right so just get the contacts make the
connection<01:25:17.600><c> and</c><01:25:17.810><c> then</c><01:25:18.050><c> do</c><01:25:18.290><c> follow</c><01:25:18.590><c> on</c><01:25:18.770><c> with</c><01:25:19.070><c> it</c>

01:25:19.180 --> 01:25:19.190 align:start position:0%
connection and then do follow on with it
 

01:25:19.190 --> 01:25:22.090 align:start position:0%
connection and then do follow on with it
afterwards<01:25:19.580><c> we</c><01:25:20.450><c> use</c><01:25:20.720><c> I</c><01:25:21.020><c> would</c><01:25:21.500><c> not</c><01:25:21.620><c> paid</c><01:25:21.860><c> but</c>

01:25:22.090 --> 01:25:22.100 align:start position:0%
afterwards we use I would not paid but
 

01:25:22.100 --> 01:25:23.530 align:start position:0%
afterwards we use I would not paid but
to<01:25:22.280><c> promote</c><01:25:22.580><c> them</c><01:25:22.790><c> but</c><01:25:23.060><c> I</c><01:25:23.090><c> love</c><01:25:23.360><c> the</c>

01:25:23.530 --> 01:25:23.540 align:start position:0%
to promote them but I love the
 

01:25:23.540 --> 01:25:26.440 align:start position:0%
to promote them but I love the
respondent<01:25:24.290><c> do</c><01:25:24.680><c> also</c><01:25:25.340><c> using</c><01:25:25.940><c> it</c><01:25:26.030><c> interviews</c>

01:25:26.440 --> 01:25:26.450 align:start position:0%
respondent do also using it interviews
 

01:25:26.450 --> 01:25:29.020 align:start position:0%
respondent do also using it interviews
comm<01:25:26.930><c> they</c><01:25:27.560><c> you</c><01:25:28.010><c> create</c><01:25:28.370><c> the</c><01:25:28.460><c> screen</c><01:25:28.730><c> and</c><01:25:28.910><c> you</c>

01:25:29.020 --> 01:25:29.030 align:start position:0%
comm they you create the screen and you
 

01:25:29.030 --> 01:25:30.970 align:start position:0%
comm they you create the screen and you
specify<01:25:29.780><c> the</c><01:25:29.840><c> type</c><01:25:30.200><c> of</c><01:25:30.230><c> user</c><01:25:30.590><c> that</c><01:25:30.770><c> you</c><01:25:30.950><c> want</c>

01:25:30.970 --> 01:25:30.980 align:start position:0%
specify the type of user that you want
 

01:25:30.980 --> 01:25:33.640 align:start position:0%
specify the type of user that you want
they<01:25:31.400><c> go</c><01:25:31.640><c> and</c><01:25:31.760><c> find</c><01:25:32.090><c> those</c><01:25:32.300><c> people</c><01:25:32.650><c> present</c>

01:25:33.640 --> 01:25:33.650 align:start position:0%
they go and find those people present
 

01:25:33.650 --> 01:25:35.590 align:start position:0%
they go and find those people present
them<01:25:33.830><c> to</c><01:25:33.860><c> you</c><01:25:34.070><c> in</c><01:25:34.190><c> a</c><01:25:34.280><c> list</c><01:25:34.490><c> with</c><01:25:34.880><c> how</c><01:25:35.060><c> qualified</c>

01:25:35.590 --> 01:25:35.600 align:start position:0%
them to you in a list with how qualified
 

01:25:35.600 --> 01:25:37.600 align:start position:0%
them to you in a list with how qualified
they<01:25:35.810><c> are</c><01:25:35.990><c> you</c><01:25:36.500><c> can</c><01:25:36.680><c> check</c><01:25:36.860><c> their</c><01:25:37.010><c> credentials</c>

01:25:37.600 --> 01:25:37.610 align:start position:0%
they are you can check their credentials
 

01:25:37.610 --> 01:25:39.400 align:start position:0%
they are you can check their credentials
check<01:25:37.910><c> them</c><01:25:38.030><c> out</c><01:25:38.120><c> on</c><01:25:38.270><c> LinkedIn</c><01:25:38.450><c> they're</c><01:25:39.200><c> real</c>

01:25:39.400 --> 01:25:39.410 align:start position:0%
check them out on LinkedIn they're real
 

01:25:39.410 --> 01:25:41.830 align:start position:0%
check them out on LinkedIn they're real
people<01:25:39.650><c> you</c><01:25:40.460><c> can</c><01:25:40.880><c> message</c><01:25:41.090><c> them</c><01:25:41.210><c> to</c><01:25:41.510><c> us</c><01:25:41.630><c> and</c>

01:25:41.830 --> 01:25:41.840 align:start position:0%
people you can message them to us and
 

01:25:41.840 --> 01:25:43.810 align:start position:0%
people you can message them to us and
clarifying<01:25:42.290><c> questions</c><01:25:42.770><c> and</c><01:25:43.100><c> it's</c><01:25:43.730><c> a</c>

01:25:43.810 --> 01:25:43.820 align:start position:0%
clarifying questions and it's a
 

01:25:43.820 --> 01:25:45.520 align:start position:0%
clarifying questions and it's a
scheduling<01:25:44.240><c> tool</c><01:25:44.300><c> for</c><01:25:44.690><c> all</c><01:25:44.780><c> your</c><01:25:44.990><c> sessions</c><01:25:45.350><c> as</c>

01:25:45.520 --> 01:25:45.530 align:start position:0%
scheduling tool for all your sessions as
 

01:25:45.530 --> 01:25:47.890 align:start position:0%
scheduling tool for all your sessions as
well<01:25:45.560><c> all</c><01:25:46.130><c> right</c><01:25:46.280><c> so</c><01:25:46.790><c> and</c><01:25:47.180><c> they</c><01:25:47.390><c> process</c><01:25:47.780><c> the</c>

01:25:47.890 --> 01:25:47.900 align:start position:0%
well all right so and they process the
 

01:25:47.900 --> 01:25:50.500 align:start position:0%
well all right so and they process the
payments<01:25:48.350><c> as</c><01:25:48.470><c> well</c><01:25:48.500><c> for</c><01:25:48.950><c> the</c><01:25:49.010><c> user</c><01:25:49.220><c> so</c><01:25:49.820><c> this</c><01:25:50.330><c> is</c>

01:25:50.500 --> 01:25:50.510 align:start position:0%
payments as well for the user so this is
 

01:25:50.510 --> 01:25:52.840 align:start position:0%
payments as well for the user so this is
indispensable<01:25:51.140><c> while</c><01:25:51.980><c> successfully</c><01:25:52.310><c> use</c>

01:25:52.840 --> 01:25:52.850 align:start position:0%
indispensable while successfully use
 

01:25:52.850 --> 01:25:55.920 align:start position:0%
indispensable while successfully use
this<01:25:53.030><c> to</c><01:25:53.240><c> find</c><01:25:53.480><c> space</c><01:25:53.950><c> enthusiasts</c><01:25:54.950><c> in</c><01:25:55.130><c> Kenya</c>

01:25:55.920 --> 01:25:55.930 align:start position:0%
this to find space enthusiasts in Kenya
 

01:25:55.930 --> 01:26:00.030 align:start position:0%
this to find space enthusiasts in Kenya
soft<01:25:56.930><c> commodities</c><01:25:57.230><c> traders</c><01:25:57.980><c> in</c><01:25:58.130><c> Brazil</c><01:25:58.520><c> that</c>

01:26:00.030 --> 01:26:00.040 align:start position:0%
soft commodities traders in Brazil that
 

01:26:00.040 --> 01:26:03.550 align:start position:0%
soft commodities traders in Brazil that
developers<01:26:01.480><c> people</c><01:26:02.480><c> who</c><01:26:02.780><c> use</c><01:26:02.960><c> maker</c><01:26:03.230><c> down</c>

01:26:03.550 --> 01:26:03.560 align:start position:0%
developers people who use maker down
 

01:26:03.560 --> 01:26:05.830 align:start position:0%
developers people who use maker down
right<01:26:04.160><c> you</c><01:26:04.490><c> can</c><01:26:04.670><c> find</c><01:26:04.910><c> these</c><01:26:05.060><c> people</c><01:26:05.330><c> at</c><01:26:05.690><c> these</c>

01:26:05.830 --> 01:26:05.840 align:start position:0%
right you can find these people at these
 

01:26:05.840 --> 01:26:08.620 align:start position:0%
right you can find these people at these
platforms<01:26:06.470><c> so</c><01:26:06.860><c> give</c><01:26:07.400><c> them</c><01:26:07.520><c> a</c><01:26:07.640><c> try</c><01:26:07.670><c> it's</c><01:26:08.390><c> also</c>

01:26:08.620 --> 01:26:08.630 align:start position:0%
platforms so give them a try it's also
 

01:26:08.630 --> 01:26:11.980 align:start position:0%
platforms so give them a try it's also
free<01:26:09.170><c> to</c><01:26:09.950><c> just</c><01:26:10.760><c> launch</c><01:26:11.120><c> a</c><01:26:11.330><c> project</c><01:26:11.540><c> project</c>

01:26:11.980 --> 01:26:11.990 align:start position:0%
free to just launch a project project
 

01:26:11.990 --> 01:26:14.500 align:start position:0%
free to just launch a project project
you<01:26:12.620><c> don't</c><01:26:12.710><c> pay</c><01:26:13.010><c> for</c><01:26:13.520><c> anybody</c><01:26:13.910><c> until</c><01:26:14.120><c> they've</c>

01:26:14.500 --> 01:26:14.510 align:start position:0%
you don't pay for anybody until they've
 

01:26:14.510 --> 01:26:16.720 align:start position:0%
you don't pay for anybody until they've
completed<01:26:14.540><c> it</c><01:26:15.170><c> so</c><01:26:15.770><c> is</c><01:26:15.830><c> even</c><01:26:16.310><c> you</c><01:26:16.550><c> can</c><01:26:16.580><c> just</c>

01:26:16.720 --> 01:26:16.730 align:start position:0%
completed it so is even you can just
 

01:26:16.730 --> 01:26:19.360 align:start position:0%
completed it so is even you can just
test<01:26:17.150><c> to</c><01:26:17.450><c> see</c><01:26:17.630><c> whether</c><01:26:17.840><c> you</c><01:26:18.680><c> can</c><01:26:18.830><c> find</c><01:26:19.160><c> the</c>

01:26:19.360 --> 01:26:19.370 align:start position:0%
test to see whether you can find the
 

01:26:19.370 --> 01:26:20.530 align:start position:0%
test to see whether you can find the
types<01:26:19.580><c> of</c><01:26:19.700><c> people</c><01:26:19.880><c> that</c><01:26:20.030><c> you're</c><01:26:20.270><c> interested</c>

01:26:20.530 --> 01:26:20.540 align:start position:0%
types of people that you're interested
 

01:26:20.540 --> 01:26:22.570 align:start position:0%
types of people that you're interested
in<01:26:20.840><c> talking</c><01:26:21.050><c> to</c><01:26:21.320><c> or</c><01:26:21.470><c> just</c><01:26:21.920><c> give</c><01:26:22.040><c> it</c><01:26:22.160><c> a</c><01:26:22.220><c> go</c><01:26:22.370><c> so</c>

01:26:22.570 --> 01:26:22.580 align:start position:0%
in talking to or just give it a go so
 

01:26:22.580 --> 01:26:25.750 align:start position:0%
in talking to or just give it a go so
really<01:26:22.850><c> all</c><01:26:22.940><c> you</c><01:26:22.970><c> recommend</c><01:26:23.450><c> that</c><01:26:24.760><c> snowball</c>

01:26:25.750 --> 01:26:25.760 align:start position:0%
really all you recommend that snowball
 

01:26:25.760 --> 01:26:28.480 align:start position:0%
really all you recommend that snowball
recruiting<01:26:26.390><c> is</c><01:26:26.630><c> a</c><01:26:26.900><c> method</c><01:26:27.410><c> where</c><01:26:27.620><c> okay</c><01:26:28.370><c> you</c>

01:26:28.480 --> 01:26:28.490 align:start position:0%
recruiting is a method where okay you
 

01:26:28.490 --> 01:26:30.520 align:start position:0%
recruiting is a method where okay you
found<01:26:28.790><c> that</c><01:26:29.060><c> perfect</c><01:26:29.540><c> the</c><01:26:29.810><c> perfect</c><01:26:29.990><c> user</c>

01:26:30.520 --> 01:26:30.530 align:start position:0%
found that perfect the perfect user
 

01:26:30.530 --> 01:26:33.340 align:start position:0%
found that perfect the perfect user
after<01:26:31.130><c> that</c><01:26:31.670><c> at</c><01:26:31.820><c> the</c><01:26:31.910><c> end</c><01:26:32.060><c> who</c><01:26:32.870><c> else</c><01:26:33.080><c> should</c><01:26:33.230><c> I</c>

01:26:33.340 --> 01:26:33.350 align:start position:0%
after that at the end who else should I
 

01:26:33.350 --> 01:26:34.960 align:start position:0%
after that at the end who else should I
don't<01:26:33.560><c> talk</c><01:26:33.770><c> to</c><01:26:34.010><c> it</c><01:26:34.100><c> get</c><01:26:34.310><c> them</c><01:26:34.520><c> to</c><01:26:34.550><c> do</c><01:26:34.850><c> the</c>

01:26:34.960 --> 01:26:34.970 align:start position:0%
don't talk to it get them to do the
 

01:26:34.970 --> 01:26:36.430 align:start position:0%
don't talk to it get them to do the
improvement<01:26:35.390><c> for</c><01:26:35.570><c> you</c><01:26:35.750><c> right</c><01:26:35.990><c> so</c><01:26:36.230><c> just</c>

01:26:36.430 --> 01:26:36.440 align:start position:0%
improvement for you right so just
 

01:26:36.440 --> 01:26:39.700 align:start position:0%
improvement for you right so just
passing<01:26:36.920><c> out</c><01:26:37.130><c> handling</c><01:26:37.670><c> that</c><01:26:37.790><c> honors</c><01:26:38.230><c> and</c><01:26:39.230><c> pay</c>

01:26:39.700 --> 01:26:39.710 align:start position:0%
passing out handling that honors and pay
 

01:26:39.710 --> 01:26:41.950 align:start position:0%
passing out handling that honors and pay
them<01:26:39.950><c> for</c><01:26:40.100><c> their</c><01:26:40.220><c> time</c><01:26:40.280><c> there's</c><01:26:41.150><c> two</c><01:26:41.750><c> benefits</c>

01:26:41.950 --> 01:26:41.960 align:start position:0%
them for their time there's two benefits
 

01:26:41.960 --> 01:26:44.050 align:start position:0%
them for their time there's two benefits
to<01:26:42.410><c> this</c><01:26:42.530><c> right</c><01:26:42.950><c> some</c><01:26:43.370><c> people</c><01:26:43.610><c> say</c><01:26:43.730><c> oh</c><01:26:43.760><c> well</c>

01:26:44.050 --> 01:26:44.060 align:start position:0%
to this right some people say oh well
 

01:26:44.060 --> 01:26:45.340 align:start position:0%
to this right some people say oh well
then<01:26:44.210><c> they're</c><01:26:44.330><c> not</c><01:26:44.390><c> really</c><01:26:44.630><c> interested</c><01:26:45.110><c> in</c><01:26:45.200><c> my</c>

01:26:45.340 --> 01:26:45.350 align:start position:0%
then they're not really interested in my
 

01:26:45.350 --> 01:26:47.770 align:start position:0%
then they're not really interested in my
giving<01:26:45.650><c> feedback</c><01:26:45.800><c> itself</c><01:26:46.460><c> absolutely</c><01:26:47.030><c> that's</c>

01:26:47.770 --> 01:26:47.780 align:start position:0%
giving feedback itself absolutely that's
 

01:26:47.780 --> 01:26:49.530 align:start position:0%
giving feedback itself absolutely that's
exactly<01:26:48.380><c> what</c><01:26:48.530><c> you</c><01:26:48.650><c> want</c><01:26:48.860><c> you</c><01:26:49.010><c> want</c><01:26:49.220><c> somebody</c>

01:26:49.530 --> 01:26:49.540 align:start position:0%
exactly what you want you want somebody
 

01:26:49.540 --> 01:26:51.790 align:start position:0%
exactly what you want you want somebody
objective<01:26:50.540><c> who</c><01:26:50.630><c> doesn't</c><01:26:50.960><c> care</c><01:26:51.230><c> around</c><01:26:51.590><c> your</c>

01:26:51.790 --> 01:26:51.800 align:start position:0%
objective who doesn't care around your
 

01:26:51.800 --> 01:26:54.310 align:start position:0%
objective who doesn't care around your
project<01:26:52.070><c> right</c><01:26:52.700><c> they</c><01:26:53.180><c> need</c><01:26:53.420><c> to</c><01:26:53.600><c> just</c><01:26:53.810><c> be</c><01:26:53.990><c> it's</c>

01:26:54.310 --> 01:26:54.320 align:start position:0%
project right they need to just be it's
 

01:26:54.320 --> 01:26:56.740 align:start position:0%
project right they need to just be it's
them<01:26:54.700><c> establishes</c><01:26:55.700><c> the</c><01:26:55.880><c> terms</c><01:26:56.150><c> of</c><01:26:56.510><c> a</c>

01:26:56.740 --> 01:26:56.750 align:start position:0%
them establishes the terms of a
 

01:26:56.750 --> 01:26:59.209 align:start position:0%
them establishes the terms of a
relationship<01:26:57.170><c> right</c><01:26:57.890><c> this</c><01:26:58.370><c> is</c><01:26:58.580><c> a</c><01:26:58.730><c> trial</c>

01:26:59.209 --> 01:26:59.219 align:start position:0%
relationship right this is a trial
 

01:26:59.219 --> 01:27:01.549 align:start position:0%
relationship right this is a trial
action<01:26:59.519><c> between</c><01:27:00.059><c> your</c><01:27:00.539><c> your</c><01:27:01.079><c> sharing</c><01:27:01.409><c> your</c>

01:27:01.549 --> 01:27:01.559 align:start position:0%
action between your your sharing your
 

01:27:01.559 --> 01:27:03.680 align:start position:0%
action between your your sharing your
knowledge<01:27:01.590><c> and</c><01:27:02.369><c> I'm</c><01:27:02.489><c> asking</c><01:27:02.820><c> you</c><01:27:02.880><c> questions</c>

01:27:03.680 --> 01:27:03.690 align:start position:0%
knowledge and I'm asking you questions
 

01:27:03.690 --> 01:27:05.989 align:start position:0%
knowledge and I'm asking you questions
in<01:27:03.900><c> addition</c><01:27:04.409><c> paying</c><01:27:04.710><c> them</c><01:27:05.039><c> means</c><01:27:05.639><c> they</c><01:27:05.820><c> will</c>

01:27:05.989 --> 01:27:05.999 align:start position:0%
in addition paying them means they will
 

01:27:05.999 --> 01:27:07.910 align:start position:0%
in addition paying them means they will
probably<01:27:06.449><c> turn</c><01:27:06.659><c> up</c><01:27:06.719><c> this</c><01:27:07.320><c> is</c><01:27:07.559><c> the</c><01:27:07.679><c> biggest</c>

01:27:07.910 --> 01:27:07.920 align:start position:0%
probably turn up this is the biggest
 

01:27:07.920 --> 01:27:10.040 align:start position:0%
probably turn up this is the biggest
pain<01:27:08.280><c> in</c><01:27:08.460><c> the</c><01:27:08.519><c> ass</c><01:27:08.639><c> for</c><01:27:08.909><c> a</c><01:27:08.940><c> researcher</c><01:27:09.659><c> for</c>

01:27:10.040 --> 01:27:10.050 align:start position:0%
pain in the ass for a researcher for
 

01:27:10.050 --> 01:27:12.080 align:start position:0%
pain in the ass for a researcher for
your<01:27:10.229><c> research</c><01:27:10.590><c> participants</c><01:27:11.159><c> to</c><01:27:11.429><c> not</c><01:27:11.729><c> turn</c>

01:27:12.080 --> 01:27:12.090 align:start position:0%
your research participants to not turn
 

01:27:12.090 --> 01:27:14.299 align:start position:0%
your research participants to not turn
up<01:27:12.360><c> you</c><01:27:12.780><c> can't</c><01:27:13.050><c> just</c><01:27:13.229><c> magic</c><01:27:13.679><c> another</c><01:27:13.949><c> one</c><01:27:14.130><c> out</c>

01:27:14.299 --> 01:27:14.309 align:start position:0%
up you can't just magic another one out
 

01:27:14.309 --> 01:27:16.219 align:start position:0%
up you can't just magic another one out
of<01:27:14.340><c> the</c><01:27:14.519><c> air</c><01:27:14.550><c> for</c><01:27:14.909><c> that</c><01:27:14.940><c> power</c><01:27:15.269><c> slot</c><01:27:15.719><c> you've</c>

01:27:16.219 --> 01:27:16.229 align:start position:0%
of the air for that power slot you've
 

01:27:16.229 --> 01:27:18.169 align:start position:0%
of the air for that power slot you've
got<01:27:16.349><c> your</c><01:27:16.469><c> observers</c><01:27:17.010><c> lined</c><01:27:17.249><c> up</c><01:27:17.489><c> you</c><01:27:17.969><c> know</c><01:27:18.090><c> you</c>

01:27:18.169 --> 01:27:18.179 align:start position:0%
got your observers lined up you know you
 

01:27:18.179 --> 01:27:20.330 align:start position:0%
got your observers lined up you know you
made<01:27:18.420><c> booked</c><01:27:18.749><c> a</c><01:27:18.900><c> meeting</c><01:27:19.139><c> room</c><01:27:19.590><c> somewhere</c><01:27:20.070><c> as</c>

01:27:20.330 --> 01:27:20.340 align:start position:0%
made booked a meeting room somewhere as
 

01:27:20.340 --> 01:27:58.339 align:start position:0%
made booked a meeting room somewhere as
well<01:27:21.110><c> so</c><01:27:25.550><c> is</c><01:27:26.550><c> well</c><01:27:27.090><c> worth</c><01:27:27.840><c> it</c><01:27:56.269><c> yeah</c><01:27:57.349><c> five</c>

01:27:58.339 --> 01:27:58.349 align:start position:0%
well so is well worth it yeah five
 

01:27:58.349 --> 01:27:59.000 align:start position:0%
well so is well worth it yeah five
dollars

01:27:59.000 --> 01:27:59.010 align:start position:0%
dollars
 

01:27:59.010 --> 01:28:12.310 align:start position:0%
dollars
no<01:27:59.699><c> is</c><01:27:59.969><c> absolutely</c><01:28:00.570><c> not</c><01:28:00.719><c> enough</c><01:28:00.869><c> money</c><01:28:11.059><c> then</c>

01:28:12.310 --> 01:28:12.320 align:start position:0%
no is absolutely not enough money then
 

01:28:12.320 --> 01:28:15.200 align:start position:0%
no is absolutely not enough money then
that's<01:28:13.320><c> just</c><01:28:13.409><c> the</c><01:28:13.679><c> failure</c><01:28:13.889><c> that's</c><01:28:14.400><c> just</c><01:28:14.670><c> the</c>

01:28:15.200 --> 01:28:15.210 align:start position:0%
that's just the failure that's just the
 

01:28:15.210 --> 01:28:17.120 align:start position:0%
that's just the failure that's just the
reality<01:28:15.360><c> of</c><01:28:15.659><c> some</c><01:28:15.869><c> people</c><01:28:16.260><c> right</c><01:28:16.469><c> you</c><01:28:16.829><c> can't</c>

01:28:17.120 --> 01:28:17.130 align:start position:0%
reality of some people right you can't
 

01:28:17.130 --> 01:28:19.069 align:start position:0%
reality of some people right you can't
necessarily<01:28:17.369><c> access</c><01:28:17.820><c> every</c><01:28:18.329><c> single</c><01:28:18.659><c> person</c>

01:28:19.069 --> 01:28:19.079 align:start position:0%
necessarily access every single person
 

01:28:19.079 --> 01:28:21.469 align:start position:0%
necessarily access every single person
so<01:28:19.619><c> understanding</c><01:28:20.489><c> what</c><01:28:20.670><c> the</c><01:28:20.820><c> incentive</c><01:28:21.329><c> is</c>

01:28:21.469 --> 01:28:21.479 align:start position:0%
so understanding what the incentive is
 

01:28:21.479 --> 01:28:23.180 align:start position:0%
so understanding what the incentive is
that<01:28:21.510><c> was</c><01:28:21.960><c> going</c><01:28:22.170><c> to</c><01:28:22.229><c> attract</c><01:28:22.559><c> that</c><01:28:22.710><c> person</c><01:28:22.769><c> is</c>

01:28:23.180 --> 01:28:23.190 align:start position:0%
that was going to attract that person is
 

01:28:23.190 --> 01:28:24.859 align:start position:0%
that was going to attract that person is
really<01:28:23.400><c> important</c><01:28:23.849><c> I've</c><01:28:24.239><c> done</c><01:28:24.479><c> research</c><01:28:24.809><c> with</c>

01:28:24.859 --> 01:28:24.869 align:start position:0%
really important I've done research with
 

01:28:24.869 --> 01:28:28.399 align:start position:0%
really important I've done research with
like<01:28:25.320><c> CEOs</c><01:28:26.190><c> of</c><01:28:26.219><c> major</c><01:28:26.670><c> big</c><01:28:27.150><c> or</c><01:28:27.449><c> corporations</c>

01:28:28.399 --> 01:28:28.409 align:start position:0%
like CEOs of major big or corporations
 

01:28:28.409 --> 01:28:30.169 align:start position:0%
like CEOs of major big or corporations
they<01:28:28.920><c> don't</c><01:28:29.099><c> want</c><01:28:29.249><c> money</c><01:28:29.429><c> they</c><01:28:29.880><c> want</c><01:28:29.909><c> a</c>

01:28:30.169 --> 01:28:30.179 align:start position:0%
they don't want money they want a
 

01:28:30.179 --> 01:28:32.129 align:start position:0%
they don't want money they want a
charity<01:28:30.659><c> donation</c><01:28:30.809><c> in</c><01:28:31.260><c> their</c><01:28:31.409><c> name</c>

01:28:32.129 --> 01:28:32.139 align:start position:0%
charity donation in their name
 

01:28:32.139 --> 01:28:34.700 align:start position:0%
charity donation in their name
to<01:28:32.560><c> think</c><01:28:32.770><c> about</c><01:28:32.860><c> what</c><01:28:33.310><c> the</c><01:28:33.670><c> alternatives</c><01:28:33.760><c> are</c>

01:28:34.700 --> 01:28:34.710 align:start position:0%
to think about what the alternatives are
 

01:28:34.710 --> 01:28:38.129 align:start position:0%
to think about what the alternatives are
be<01:28:35.710><c> aware</c><01:28:35.920><c> if</c><01:28:36.070><c> you</c><01:28:36.159><c> use</c><01:28:36.369><c> bouncies</c><01:28:37.000><c> then</c><01:28:37.929><c> you're</c>

01:28:38.129 --> 01:28:38.139 align:start position:0%
be aware if you use bouncies then you're
 

01:28:38.139 --> 01:28:40.169 align:start position:0%
be aware if you use bouncies then you're
only<01:28:38.320><c> going</c><01:28:38.530><c> to</c><01:28:38.650><c> get</c><01:28:38.800><c> users</c><01:28:39.310><c> likely</c><01:28:39.940><c> to</c><01:28:40.060><c> the</c>

01:28:40.169 --> 01:28:40.179 align:start position:0%
only going to get users likely to the
 

01:28:40.179 --> 01:28:41.760 align:start position:0%
only going to get users likely to the
Bounty's<01:28:40.510><c> platform</c><01:28:41.260><c> we</c><01:28:41.380><c> already</c><01:28:41.590><c> going</c><01:28:41.739><c> to</c>

01:28:41.760 --> 01:28:41.770 align:start position:0%
Bounty's platform we already going to
 

01:28:41.770 --> 01:28:45.540 align:start position:0%
Bounty's platform we already going to
get<01:28:41.860><c> people</c><01:28:42.130><c> who</c><01:28:42.550><c> use</c><01:28:43.090><c> the</c><01:28:43.830><c> right</c><01:28:44.830><c> so</c><01:28:45.400><c> it's</c>

01:28:45.540 --> 01:28:45.550 align:start position:0%
get people who use the right so it's
 

01:28:45.550 --> 01:29:19.580 align:start position:0%
get people who use the right so it's
quite<01:28:45.850><c> small</c><01:28:47.100><c> and</c><01:29:17.730><c> its</c><01:29:18.730><c> really</c><01:29:19.000><c> annoying</c>

01:29:19.580 --> 01:29:19.590 align:start position:0%
quite small and its really annoying
 

01:29:19.590 --> 01:29:23.160 align:start position:0%
quite small and its really annoying
because<01:29:20.760><c> so</c><01:29:21.760><c> when</c><01:29:22.330><c> I</c><01:29:22.360><c> don't</c><01:29:22.690><c> be</c><01:29:22.840><c> to</c><01:29:23.020><c> be</c>

01:29:23.160 --> 01:29:23.170 align:start position:0%
because so when I don't be to be
 

01:29:23.170 --> 01:29:26.310 align:start position:0%
because so when I don't be to be
interviews<01:29:23.710><c> I</c><01:29:24.340><c> sort</c><01:29:24.880><c> of</c><01:29:25.030><c> a</c><01:29:25.239><c> phrase</c><01:29:25.570><c> it</c><01:29:25.869><c> like</c><01:29:25.900><c> I</c>

01:29:26.310 --> 01:29:26.320 align:start position:0%
interviews I sort of a phrase it like I
 

01:29:26.320 --> 01:29:28.709 align:start position:0%
interviews I sort of a phrase it like I
want<01:29:26.560><c> you</c><01:29:26.650><c> meet</c><01:29:26.889><c> your</c><01:29:27.100><c> expert</c><01:29:27.699><c> opinion</c><01:29:27.909><c> right</c>

01:29:28.709 --> 01:29:28.719 align:start position:0%
want you meet your expert opinion right
 

01:29:28.719 --> 01:29:31.080 align:start position:0%
want you meet your expert opinion right
but<01:29:28.960><c> people</c><01:29:29.199><c> love</c><01:29:29.590><c> being</c><01:29:29.920><c> heard</c><01:29:30.190><c> and</c><01:29:30.670><c> they</c>

01:29:31.080 --> 01:29:31.090 align:start position:0%
but people love being heard and they
 

01:29:31.090 --> 01:29:33.120 align:start position:0%
but people love being heard and they
want<01:29:31.330><c> to</c><01:29:31.449><c> be</c><01:29:31.659><c> considered</c><01:29:32.230><c> the</c><01:29:32.590><c> you</c><01:29:32.860><c> know</c><01:29:32.980><c> the</c>

01:29:33.120 --> 01:29:33.130 align:start position:0%
want to be considered the you know the
 

01:29:33.130 --> 01:29:35.129 align:start position:0%
want to be considered the you know the
industry<01:29:33.489><c> somehow</c><01:29:33.969><c> have</c><01:29:34.179><c> to</c><01:29:34.330><c> react</c><01:29:34.570><c> to</c><01:29:34.900><c> their</c>

01:29:35.129 --> 01:29:35.139 align:start position:0%
industry somehow have to react to their
 

01:29:35.139 --> 01:29:37.410 align:start position:0%
industry somehow have to react to their
world<01:29:35.469><c> they're</c><01:29:36.010><c> you</c><01:29:36.760><c> know</c><01:29:36.790><c> pearls</c><01:29:37.179><c> of</c><01:29:37.389><c> wisdom</c>

01:29:37.410 --> 01:29:37.420 align:start position:0%
world they're you know pearls of wisdom
 

01:29:37.420 --> 01:29:41.250 align:start position:0%
world they're you know pearls of wisdom
right<01:29:38.290><c> but</c><01:29:39.010><c> but</c><01:29:39.340><c> it</c><01:29:39.489><c> burps</c><01:29:39.730><c> but</c><01:29:40.179><c> yeah</c><01:29:40.810><c> it</c>

01:29:41.250 --> 01:29:41.260 align:start position:0%
right but but it burps but yeah it
 

01:29:41.260 --> 01:29:44.100 align:start position:0%
right but but it burps but yeah it
shouldn't<01:29:41.800><c> be</c><01:29:42.100><c> a</c><01:29:42.369><c> two-way</c><01:29:43.000><c> thing</c><01:29:43.030><c> right</c><01:29:43.690><c> it</c>

01:29:44.100 --> 01:29:44.110 align:start position:0%
shouldn't be a two-way thing right it
 

01:29:44.110 --> 01:29:46.800 align:start position:0%
shouldn't be a two-way thing right it
needs<01:29:44.320><c> to</c><01:29:44.560><c> be</c><01:29:44.739><c> I'm</c><01:29:45.040><c> researching</c><01:29:45.639><c> you</c><01:29:46.210><c> it's</c><01:29:46.630><c> not</c>

01:29:46.800 --> 01:29:46.810 align:start position:0%
needs to be I'm researching you it's not
 

01:29:46.810 --> 01:29:48.660 align:start position:0%
needs to be I'm researching you it's not
useful<01:29:47.080><c> to</c><01:29:47.409><c> you</c><01:29:47.590><c> if</c><01:29:47.770><c> there</c><01:29:47.949><c> does</c><01:29:48.159><c> not</c><01:29:48.369><c> come</c><01:29:48.550><c> out</c>

01:29:48.660 --> 01:29:48.670 align:start position:0%
useful to you if there does not come out
 

01:29:48.670 --> 01:29:50.459 align:start position:0%
useful to you if there does not come out
with<01:29:48.820><c> those</c><01:29:48.940><c> questions</c><01:29:49.210><c> for</c><01:29:49.510><c> you</c><01:29:49.690><c> so</c><01:29:50.050><c> it's</c>

01:29:50.459 --> 01:29:50.469 align:start position:0%
with those questions for you so it's
 

01:29:50.469 --> 01:29:53.189 align:start position:0%
with those questions for you so it's
about<01:29:50.650><c> establishing</c><01:29:50.860><c> that</c><01:29:51.790><c> the</c><01:29:52.119><c> rules</c><01:29:53.080><c> of</c>

01:29:53.189 --> 01:29:53.199 align:start position:0%
about establishing that the rules of
 

01:29:53.199 --> 01:29:55.020 align:start position:0%
about establishing that the rules of
engagement<01:29:53.320><c> right</c><01:29:53.980><c> this</c><01:29:54.429><c> is</c><01:29:54.580><c> a</c><01:29:54.610><c> research</c>

01:29:55.020 --> 01:29:55.030 align:start position:0%
engagement right this is a research
 

01:29:55.030 --> 01:29:56.850 align:start position:0%
engagement right this is a research
session<01:29:55.690><c> I'm</c><01:29:55.960><c> going</c><01:29:56.199><c> to</c><01:29:56.260><c> be</c><01:29:56.320><c> asking</c><01:29:56.710><c> new</c>

01:29:56.850 --> 01:29:56.860 align:start position:0%
session I'm going to be asking new
 

01:29:56.860 --> 01:30:00.390 align:start position:0%
session I'm going to be asking new
questions<01:29:56.889><c> about</c><01:29:57.760><c> this</c><01:29:58.139><c> I</c><01:29:59.139><c> pay</c><01:29:59.949><c> people</c><01:29:59.980><c> like</c>

01:30:00.390 --> 01:30:00.400 align:start position:0%
questions about this I pay people like
 

01:30:00.400 --> 01:30:02.040 align:start position:0%
questions about this I pay people like
five<01:30:00.820><c> hundred</c><01:30:00.969><c> dollars</c><01:30:01.449><c> for</c><01:30:01.480><c> an</c><01:30:01.810><c> hour</c><01:30:01.929><c> at</c>

01:30:02.040 --> 01:30:02.050 align:start position:0%
five hundred dollars for an hour at
 

01:30:02.050 --> 01:30:04.410 align:start position:0%
five hundred dollars for an hour at
their<01:30:02.230><c> time</c><01:30:03.060><c> depending</c><01:30:04.060><c> on</c><01:30:04.090><c> who</c><01:30:04.239><c> they</c><01:30:04.389><c> are</c>

01:30:04.410 --> 01:30:04.420 align:start position:0%
their time depending on who they are
 

01:30:04.420 --> 01:30:09.370 align:start position:0%
their time depending on who they are
right<01:30:05.260><c> and</c><01:30:06.100><c> you</c><01:30:06.130><c> can</c><01:30:07.090><c> find</c><01:30:08.100><c> you</c>

01:30:09.370 --> 01:30:09.380 align:start position:0%
right and you can find you
 

01:30:09.380 --> 01:30:12.040 align:start position:0%
right and you can find you
you<01:30:09.679><c> can</c><01:30:09.860><c> find</c><01:30:10.100><c> people</c><01:30:11.060><c> in</c><01:30:11.270><c> specific</c><01:30:11.540><c> roles</c>

01:30:12.040 --> 01:30:12.050 align:start position:0%
you can find people in specific roles
 

01:30:12.050 --> 01:30:13.689 align:start position:0%
you can find people in specific roles
and<01:30:12.260><c> specific</c><01:30:12.739><c> companies</c><01:30:13.159><c> through</c><01:30:13.550><c> these</c>

01:30:13.689 --> 01:30:13.699 align:start position:0%
and specific companies through these
 

01:30:13.699 --> 01:30:17.020 align:start position:0%
and specific companies through these
platforms<01:30:14.210><c> as</c><01:30:14.330><c> well</c><01:30:14.510><c> so</c><01:30:15.310><c> it</c><01:30:16.310><c> depends</c><01:30:16.730><c> on</c><01:30:16.790><c> the</c>

01:30:17.020 --> 01:30:17.030 align:start position:0%
platforms as well so it depends on the
 

01:30:17.030 --> 01:30:18.640 align:start position:0%
platforms as well so it depends on the
other<01:30:17.300><c> thing</c><01:30:17.510><c> as</c><01:30:17.630><c> well</c><01:30:17.780><c> there's</c><01:30:18.260><c> always</c><01:30:18.440><c> going</c>

01:30:18.640 --> 01:30:18.650 align:start position:0%
other thing as well there's always going
 

01:30:18.650 --> 01:30:20.530 align:start position:0%
other thing as well there's always going
to<01:30:18.679><c> be</c><01:30:18.739><c> a</c><01:30:18.830><c> bit</c><01:30:19.010><c> of</c><01:30:19.100><c> bias</c><01:30:19.340><c> as</c><01:30:19.639><c> to</c><01:30:19.790><c> why</c><01:30:20.000><c> people</c><01:30:20.060><c> are</c>

01:30:20.530 --> 01:30:20.540 align:start position:0%
to be a bit of bias as to why people are
 

01:30:20.540 --> 01:30:22.720 align:start position:0%
to be a bit of bias as to why people are
motivated<01:30:20.659><c> to</c><01:30:21.170><c> take</c><01:30:21.380><c> part</c><01:30:21.679><c> that's</c><01:30:22.280><c> that's</c>

01:30:22.720 --> 01:30:22.730 align:start position:0%
motivated to take part that's that's
 

01:30:22.730 --> 01:30:24.399 align:start position:0%
motivated to take part that's that's
just<01:30:22.820><c> reality</c><01:30:23.179><c> that's</c><01:30:23.540><c> just</c><01:30:23.630><c> real</c><01:30:23.929><c> life</c><01:30:24.139><c> you</c>

01:30:24.399 --> 01:30:24.409 align:start position:0%
just reality that's just real life you
 

01:30:24.409 --> 01:30:28.270 align:start position:0%
just reality that's just real life you
know<01:30:24.909><c> but</c><01:30:25.909><c> speaking</c><01:30:26.810><c> to</c><01:30:26.929><c> a</c><01:30:26.960><c> few</c><01:30:27.530><c> of</c><01:30:27.650><c> them</c><01:30:27.889><c> is</c>

01:30:28.270 --> 01:30:28.280 align:start position:0%
know but speaking to a few of them is
 

01:30:28.280 --> 01:30:30.189 align:start position:0%
know but speaking to a few of them is
going<01:30:28.699><c> to</c><01:30:28.850><c> raise</c><01:30:29.420><c> the</c><01:30:29.630><c> confidence</c><01:30:29.900><c> and</c>

01:30:30.189 --> 01:30:30.199 align:start position:0%
going to raise the confidence and
 

01:30:30.199 --> 01:30:32.680 align:start position:0%
going to raise the confidence and
responses<01:30:30.830><c> there</c><01:30:31.150><c> any</c><01:30:32.150><c> other</c><01:30:32.360><c> questions</c>

01:30:32.680 --> 01:30:32.690 align:start position:0%
responses there any other questions
 

01:30:32.690 --> 01:30:37.229 align:start position:0%
responses there any other questions
about<01:30:32.929><c> recruiting</c><01:30:33.500><c> or</c><01:30:34.250><c> paying</c><01:30:34.550><c> people</c><01:30:36.100><c> okay</c>

01:30:37.229 --> 01:30:37.239 align:start position:0%
about recruiting or paying people okay
 

01:30:37.239 --> 01:30:40.120 align:start position:0%
about recruiting or paying people okay
just<01:30:38.239><c> be</c><01:30:38.389><c> aware</c><01:30:38.570><c> of</c><01:30:38.719><c> you</c><01:30:38.810><c> do</c><01:30:39.290><c> insist</c><01:30:39.770><c> on</c><01:30:39.980><c> pay</c>

01:30:40.120 --> 01:30:40.130 align:start position:0%
just be aware of you do insist on pay
 

01:30:40.130 --> 01:30:42.520 align:start position:0%
just be aware of you do insist on pay
people<01:30:40.400><c> have</c><01:30:40.639><c> done</c><01:30:40.880><c> or</c><01:30:41.179><c> easy</c><01:30:41.449><c> you're</c><01:30:42.350><c> only</c>

01:30:42.520 --> 01:30:42.530 align:start position:0%
people have done or easy you're only
 

01:30:42.530 --> 01:30:44.590 align:start position:0%
people have done or easy you're only
gonna<01:30:42.770><c> get</c><01:30:42.980><c> people</c><01:30:43.219><c> who</c><01:30:43.670><c> are</c><01:30:44.000><c> happy</c><01:30:44.150><c> with</c><01:30:44.449><c> that</c>

01:30:44.590 --> 01:30:44.600 align:start position:0%
gonna get people who are happy with that
 

01:30:44.600 --> 01:30:49.120 align:start position:0%
gonna get people who are happy with that
right<01:30:45.050><c> so</c><01:30:45.590><c> just</c><01:30:46.520><c> consider</c><01:30:46.880><c> that</c><01:30:47.150><c> also</c><01:30:47.929><c> I</c><01:30:48.350><c> I</c>

01:30:49.120 --> 01:30:49.130 align:start position:0%
right so just consider that also I I
 

01:30:49.130 --> 01:30:53.770 align:start position:0%
right so just consider that also I I
don't<01:30:49.820><c> do</c><01:30:50.060><c> that</c><01:30:50.270><c> because</c><01:30:51.699><c> I</c><01:30:52.699><c> just</c><01:30:53.150><c> I</c><01:30:53.360><c> live</c><01:30:53.750><c> just</c>

01:30:53.770 --> 01:30:53.780 align:start position:0%
don't do that because I just I live just
 

01:30:53.780 --> 01:30:56.560 align:start position:0%
don't do that because I just I live just
next<01:30:54.170><c> level</c><01:30:54.620><c> I</c><01:30:54.949><c> couldn't</c><01:30:55.429><c> get</c><01:30:55.550><c> it</c><01:30:55.670><c> financed</c><01:30:56.210><c> to</c>

01:30:56.560 --> 01:30:56.570 align:start position:0%
next level I couldn't get it financed to
 

01:30:56.570 --> 01:30:58.450 align:start position:0%
next level I couldn't get it financed to
be<01:30:57.050><c> able</c><01:30:57.199><c> to</c><01:30:57.260><c> work</c><01:30:57.409><c> out</c><01:30:57.590><c> how</c><01:30:57.800><c> to</c><01:30:57.860><c> receipt</c><01:30:58.280><c> it</c>

01:30:58.450 --> 01:30:58.460 align:start position:0%
be able to work out how to receipt it
 

01:30:58.460 --> 01:31:01.540 align:start position:0%
be able to work out how to receipt it
properly<01:30:58.820><c> so</c><01:30:59.239><c> just</c><01:30:59.690><c> like</c><01:31:00.350><c> you</c><01:31:01.070><c> never</c><01:31:01.159><c> seen</c><01:31:01.520><c> it</c>

01:31:01.540 --> 01:31:01.550 align:start position:0%
properly so just like you never seen it
 

01:31:01.550 --> 01:31:02.860 align:start position:0%
properly so just like you never seen it
announcing<01:31:02.000><c> it</c><01:31:02.150><c> coming</c>

01:31:02.860 --> 01:31:02.870 align:start position:0%
announcing it coming
 

01:31:02.870 --> 01:31:04.709 align:start position:0%
announcing it coming
why<01:31:03.139><c> don't</c><01:31:03.290><c> you</c><01:31:03.350><c> hate</c><01:31:03.560><c> the</c><01:31:03.679><c> company</c><01:31:03.830><c> or</c><01:31:04.130><c> not</c>

01:31:04.709 --> 01:31:04.719 align:start position:0%
why don't you hate the company or not
 

01:31:04.719 --> 01:31:09.070 align:start position:0%
why don't you hate the company or not
how<01:31:05.719><c> many</c><01:31:05.780><c> people</c><01:31:07.150><c> so</c><01:31:08.150><c> you</c><01:31:08.600><c> probably</c><01:31:08.929><c> heard</c>

01:31:09.070 --> 01:31:09.080 align:start position:0%
how many people so you probably heard
 

01:31:09.080 --> 01:31:11.590 align:start position:0%
how many people so you probably heard
five<01:31:09.770><c> is</c><01:31:10.070><c> the</c><01:31:10.100><c> magic</c><01:31:10.550><c> number</c><01:31:10.580><c> for</c><01:31:10.880><c> users</c><01:31:11.360><c> right</c>

01:31:11.590 --> 01:31:11.600 align:start position:0%
five is the magic number for users right
 

01:31:11.600 --> 01:31:13.899 align:start position:0%
five is the magic number for users right
there's<01:31:11.840><c> actually</c><01:31:12.170><c> some</c><01:31:12.409><c> science</c><01:31:12.980><c> behind</c><01:31:13.580><c> it</c>

01:31:13.899 --> 01:31:13.909 align:start position:0%
there's actually some science behind it
 

01:31:13.909 --> 01:31:16.840 align:start position:0%
there's actually some science behind it
and<01:31:14.330><c> it's</c><01:31:14.780><c> it</c><01:31:15.230><c> but</c><01:31:15.679><c> it's</c><01:31:15.830><c> quoted</c><01:31:16.219><c> incorrectly</c>

01:31:16.840 --> 01:31:16.850 align:start position:0%
and it's it but it's quoted incorrectly
 

01:31:16.850 --> 01:31:18.129 align:start position:0%
and it's it but it's quoted incorrectly
I'm<01:31:17.060><c> not</c><01:31:17.210><c> going</c><01:31:17.330><c> to</c><01:31:17.420><c> go</c><01:31:17.510><c> to</c><01:31:17.570><c> loads</c><01:31:17.870><c> of</c><01:31:18.020><c> detail</c>

01:31:18.129 --> 01:31:18.139 align:start position:0%
I'm not going to go to loads of detail
 

01:31:18.139 --> 01:31:21.310 align:start position:0%
I'm not going to go to loads of detail
about<01:31:18.500><c> it</c><01:31:18.710><c> now</c><01:31:18.889><c> five</c><01:31:19.699><c> it's</c><01:31:20.330><c> it's</c><01:31:20.690><c> like</c><01:31:20.960><c> how</c>

01:31:21.310 --> 01:31:21.320 align:start position:0%
about it now five it's it's like how
 

01:31:21.320 --> 01:31:23.110 align:start position:0%
about it now five it's it's like how
long<01:31:21.500><c> it's</c><01:31:21.679><c> a</c><01:31:21.739><c> piece</c><01:31:21.920><c> of</c><01:31:22.070><c> string</c><01:31:22.310><c> five</c><01:31:22.850><c> is</c><01:31:23.090><c> a</c>

01:31:23.110 --> 01:31:23.120 align:start position:0%
long it's a piece of string five is a
 

01:31:23.120 --> 01:31:26.290 align:start position:0%
long it's a piece of string five is a
good<01:31:23.210><c> number</c><01:31:23.420><c> to</c><01:31:23.870><c> start</c><01:31:24.080><c> with</c><01:31:24.409><c> per</c><01:31:25.250><c> user</c><01:31:25.880><c> time</c>

01:31:26.290 --> 01:31:26.300 align:start position:0%
good number to start with per user time
 

01:31:26.300 --> 01:31:30.100 align:start position:0%
good number to start with per user time
right<01:31:26.929><c> it's</c><01:31:27.650><c> not</c><01:31:27.800><c> just</c><01:31:28.070><c> five</c><01:31:28.460><c> one</c><01:31:28.880><c> want</c><01:31:29.870><c> that</c>

01:31:30.100 --> 01:31:30.110 align:start position:0%
right it's not just five one want that
 

01:31:30.110 --> 01:31:34.300 align:start position:0%
right it's not just five one want that
developer<01:31:30.770><c> one</c><01:31:31.130><c> crypto</c><01:31:31.940><c> trader</c><01:31:32.300><c> one</c><01:31:33.310><c> asset</c>

01:31:34.300 --> 01:31:34.310 align:start position:0%
developer one crypto trader one asset
 

01:31:34.310 --> 01:31:36.879 align:start position:0%
developer one crypto trader one asset
manager<01:31:34.760><c> you</c><01:31:35.239><c> need</c><01:31:35.360><c> to</c><01:31:35.600><c> do</c><01:31:35.780><c> five</c><01:31:36.139><c> of</c><01:31:36.530><c> each</c><01:31:36.650><c> of</c>

01:31:36.879 --> 01:31:36.889 align:start position:0%
manager you need to do five of each of
 

01:31:36.889 --> 01:31:38.890 align:start position:0%
manager you need to do five of each of
those<01:31:37.070><c> right</c><01:31:37.670><c> to</c><01:31:37.850><c> understand</c><01:31:38.330><c> the</c><01:31:38.449><c> themes</c><01:31:38.659><c> and</c>

01:31:38.890 --> 01:31:38.900 align:start position:0%
those right to understand the themes and
 

01:31:38.900 --> 01:31:41.950 align:start position:0%
those right to understand the themes and
patterns<01:31:39.050><c> okay</c><01:31:40.090><c> but</c><01:31:41.090><c> you</c><01:31:41.330><c> really</c><01:31:41.690><c> do</c><01:31:41.810><c> it</c>

01:31:41.950 --> 01:31:41.960 align:start position:0%
patterns okay but you really do it
 

01:31:41.960 --> 01:31:44.260 align:start position:0%
patterns okay but you really do it
enough<01:31:42.409><c> that</c><01:31:42.620><c> you</c><01:31:42.679><c> stop</c><01:31:43.010><c> learning</c><01:31:43.340><c> right</c><01:31:43.820><c> no</c>

01:31:44.260 --> 01:31:44.270 align:start position:0%
enough that you stop learning right no
 

01:31:44.270 --> 01:31:47.919 align:start position:0%
enough that you stop learning right no
users<01:31:44.870><c> no</c><01:31:45.219><c> insights</c><01:31:46.219><c> one</c><01:31:46.760><c> user</c><01:31:47.030><c> loads</c><01:31:47.750><c> of</c>

01:31:47.919 --> 01:31:47.929 align:start position:0%
users no insights one user loads of
 

01:31:47.929 --> 01:31:50.530 align:start position:0%
users no insights one user loads of
insights<01:31:48.290><c> two</c><01:31:48.800><c> users</c><01:31:49.280><c> not</c><01:31:50.030><c> twice</c><01:31:50.480><c> the</c>

01:31:50.530 --> 01:31:50.540 align:start position:0%
insights two users not twice the
 

01:31:50.540 --> 01:31:52.240 align:start position:0%
insights two users not twice the
insights<01:31:51.139><c> because</c><01:31:51.500><c> there's</c><01:31:51.860><c> probably</c><01:31:52.130><c> going</c>

01:31:52.240 --> 01:31:52.250 align:start position:0%
insights because there's probably going
 

01:31:52.250 --> 01:31:53.890 align:start position:0%
insights because there's probably going
to<01:31:52.310><c> be</c><01:31:52.370><c> some</c><01:31:52.610><c> overlap</c><01:31:52.730><c> between</c><01:31:53.090><c> them</c><01:31:53.480><c> so</c>

01:31:53.890 --> 01:31:53.900 align:start position:0%
to be some overlap between them so
 

01:31:53.900 --> 01:31:55.180 align:start position:0%
to be some overlap between them so
you're<01:31:54.020><c> going</c><01:31:54.139><c> to</c><01:31:54.170><c> get</c><01:31:54.290><c> diminishing</c><01:31:54.560><c> returns</c>

01:31:55.180 --> 01:31:55.190 align:start position:0%
you're going to get diminishing returns
 

01:31:55.190 --> 01:31:57.790 align:start position:0%
you're going to get diminishing returns
and<01:31:55.639><c> I'm</c><01:31:56.630><c> working</c><01:31:56.780><c> on</c><01:31:56.960><c> a</c><01:31:57.020><c> study</c><01:31:57.290><c> at</c><01:31:57.469><c> the</c><01:31:57.500><c> minute</c>

01:31:57.790 --> 01:31:57.800 align:start position:0%
and I'm working on a study at the minute
 

01:31:57.800 --> 01:32:00.100 align:start position:0%
and I'm working on a study at the minute
about<01:31:58.040><c> I</c><01:31:58.100><c> defy</c><01:31:58.820><c> users</c><01:31:59.330><c> people</c><01:31:59.510><c> using</c><01:31:59.900><c> maker</c>

01:32:00.100 --> 01:32:00.110 align:start position:0%
about I defy users people using maker
 

01:32:00.110 --> 01:32:02.229 align:start position:0%
about I defy users people using maker
and<01:32:00.590><c> compound</c><01:32:01.370><c> and</c><01:32:01.520><c> things</c><01:32:01.670><c> like</c><01:32:01.850><c> that</c><01:32:02.030><c> and</c>

01:32:02.229 --> 01:32:02.239 align:start position:0%
and compound and things like that and
 

01:32:02.239 --> 01:32:05.439 align:start position:0%
and compound and things like that and
we've<01:32:03.020><c> got</c><01:32:03.199><c> two</c><01:32:03.350><c> about</c><01:32:03.650><c> twelve</c><01:32:04.400><c> and</c><01:32:04.850><c> now</c><01:32:05.300><c> I'm</c>

01:32:05.439 --> 01:32:05.449 align:start position:0%
we've got two about twelve and now I'm
 

01:32:05.449 --> 01:32:07.810 align:start position:0%
we've got two about twelve and now I'm
not<01:32:05.630><c> learning</c><01:32:05.780><c> anything</c><01:32:06.170><c> new</c><01:32:06.380><c> right</c><01:32:07.280><c> so</c>

01:32:07.810 --> 01:32:07.820 align:start position:0%
not learning anything new right so
 

01:32:07.820 --> 01:32:09.669 align:start position:0%
not learning anything new right so
that's<01:32:07.969><c> really</c><01:32:08.420><c> a</c><01:32:08.540><c> good</c><01:32:08.840><c> indicator</c><01:32:09.350><c> that</c><01:32:09.560><c> I</c>

01:32:09.669 --> 01:32:09.679 align:start position:0%
that's really a good indicator that I
 

01:32:09.679 --> 01:32:13.810 align:start position:0%
that's really a good indicator that I
can<01:32:09.860><c> stop</c><01:32:10.250><c> now</c><01:32:11.290><c> formulate</c><01:32:12.290><c> these</c><01:32:12.679><c> insights</c>

01:32:13.810 --> 01:32:13.820 align:start position:0%
can stop now formulate these insights
 

01:32:13.820 --> 01:32:16.450 align:start position:0%
can stop now formulate these insights
we<01:32:14.440><c> make</c><01:32:15.440><c> the</c><01:32:15.560><c> recommendations</c><01:32:16.250><c> to</c><01:32:16.370><c> the</c>

01:32:16.450 --> 01:32:16.460 align:start position:0%
we make the recommendations to the
 

01:32:16.460 --> 01:32:21.400 align:start position:0%
we make the recommendations to the
business<01:32:17.080><c> and</c><01:32:18.080><c> it's</c><01:32:18.650><c> about</c><01:32:20.230><c> doing</c><01:32:21.230><c> this</c>

01:32:21.400 --> 01:32:21.410 align:start position:0%
business and it's about doing this
 

01:32:21.410 --> 01:32:23.110 align:start position:0%
business and it's about doing this
little<01:32:21.740><c> and</c><01:32:21.860><c> often</c><01:32:22.040><c> so</c><01:32:22.430><c> if</c><01:32:22.520><c> you</c><01:32:22.670><c> imagine</c><01:32:22.910><c> that</c>

01:32:23.110 --> 01:32:23.120 align:start position:0%
little and often so if you imagine that
 

01:32:23.120 --> 01:32:25.630 align:start position:0%
little and often so if you imagine that
your<01:32:23.360><c> company</c><01:32:23.810><c> is</c><01:32:23.840><c> like</c><01:32:24.110><c> a</c><01:32:24.140><c> ship</c><01:32:24.560><c> right</c><01:32:25.340><c> you've</c>

01:32:25.630 --> 01:32:25.640 align:start position:0%
your company is like a ship right you've
 

01:32:25.640 --> 01:32:29.140 align:start position:0%
your company is like a ship right you've
got<01:32:25.790><c> your</c><01:32:25.820><c> end</c><01:32:26.150><c> pointers</c><01:32:27.100><c> in</c><01:32:28.100><c> sight</c><01:32:28.430><c> or</c><01:32:28.730><c> on</c><01:32:29.060><c> the</c>

01:32:29.140 --> 01:32:29.150 align:start position:0%
got your end pointers in sight or on the
 

01:32:29.150 --> 01:32:31.270 align:start position:0%
got your end pointers in sight or on the
back<01:32:29.330><c> right</c><01:32:29.660><c> but</c><01:32:30.230><c> you</c><01:32:30.410><c> need</c><01:32:30.530><c> this</c><01:32:30.710><c> constant</c>

01:32:31.270 --> 01:32:31.280 align:start position:0%
back right but you need this constant
 

01:32:31.280 --> 01:32:33.520 align:start position:0%
back right but you need this constant
course<01:32:31.520><c> correction</c><01:32:32.180><c> it's</c><01:32:32.660><c> much</c><01:32:32.960><c> much</c><01:32:33.200><c> better</c>

01:32:33.520 --> 01:32:33.530 align:start position:0%
course correction it's much much better
 

01:32:33.530 --> 01:32:37.510 align:start position:0%
course correction it's much much better
to<01:32:33.860><c> do</c><01:32:34.040><c> a</c><01:32:34.340><c> few</c><01:32:34.760><c> users</c><01:32:35.120><c> often</c><01:32:35.660><c> than</c><01:32:36.500><c> it</c><01:32:36.620><c> is</c><01:32:36.800><c> like</c>

01:32:37.510 --> 01:32:37.520 align:start position:0%
to do a few users often than it is like
 

01:32:37.520 --> 01:32:39.220 align:start position:0%
to do a few users often than it is like
20<01:32:37.940><c> users</c><01:32:38.090><c> studied</c><01:32:38.600><c> at</c><01:32:38.690><c> the</c><01:32:38.720><c> start</c><01:32:39.080><c> and</c>

01:32:39.220 --> 01:32:39.230 align:start position:0%
20 users studied at the start and
 

01:32:39.230 --> 01:32:40.660 align:start position:0%
20 users studied at the start and
they're<01:32:39.380><c> never</c><01:32:39.560><c> doing</c><01:32:39.920><c> it</c><01:32:40.010><c> again</c><01:32:40.070><c> right</c>

01:32:40.660 --> 01:32:40.670 align:start position:0%
they're never doing it again right
 

01:32:40.670 --> 01:32:42.190 align:start position:0%
they're never doing it again right
because<01:32:41.150><c> you'll</c><01:32:41.270><c> probably</c><01:32:41.300><c> be</c><01:32:41.720><c> well</c><01:32:41.990><c> off</c>

01:32:42.190 --> 01:32:42.200 align:start position:0%
because you'll probably be well off
 

01:32:42.200 --> 01:32:44.350 align:start position:0%
because you'll probably be well off
course<01:32:42.230><c> by</c><01:32:42.890><c> the</c><01:32:42.950><c> time</c><01:32:43.280><c> that</c><01:32:43.790><c> you</c><01:32:43.970><c> get</c><01:32:44.150><c> to</c>

01:32:44.350 --> 01:32:44.360 align:start position:0%
course by the time that you get to
 

01:32:44.360 --> 01:32:45.970 align:start position:0%
course by the time that you get to
launch<01:32:44.540><c> your</c><01:32:44.720><c> product</c><01:32:44.960><c> so</c><01:32:45.530><c> just</c><01:32:45.740><c> doing</c><01:32:45.890><c> a</c>

01:32:45.970 --> 01:32:45.980 align:start position:0%
launch your product so just doing a
 

01:32:45.980 --> 01:32:48.520 align:start position:0%
launch your product so just doing a
little<01:32:46.100><c> bit</c><01:32:46.370><c> often</c><01:32:46.790><c> helps</c><01:32:47.210><c> correct</c><01:32:47.540><c> and</c><01:32:47.900><c> gives</c>

01:32:48.520 --> 01:32:48.530 align:start position:0%
little bit often helps correct and gives
 

01:32:48.530 --> 01:32:51.220 align:start position:0%
little bit often helps correct and gives
the<01:32:48.770><c> people</c><01:32:49.190><c> purpose</c><01:32:50.150><c> and</c><01:32:50.330><c> alignments</c><01:32:50.960><c> around</c>

01:32:51.220 --> 01:32:51.230 align:start position:0%
the people purpose and alignments around
 

01:32:51.230 --> 01:32:54.370 align:start position:0%
the people purpose and alignments around
what<01:32:51.770><c> they</c><01:32:51.890><c> should</c><01:32:52.070><c> be</c><01:32:52.190><c> building</c><01:32:52.550><c> -</c><01:32:53.380><c> any</c>

01:32:54.370 --> 01:32:54.380 align:start position:0%
what they should be building - any
 

01:32:54.380 --> 01:33:00.880 align:start position:0%
what they should be building - any
questions<01:32:54.740><c> on</c><01:32:54.920><c> numbers</c><01:32:57.010><c> cool</c><01:32:59.290><c> okay</c><01:33:00.290><c> so</c><01:33:00.800><c> the</c>

01:33:00.880 --> 01:33:00.890 align:start position:0%
questions on numbers cool okay so the
 

01:33:00.890 --> 01:33:03.610 align:start position:0%
questions on numbers cool okay so the
set<01:33:01.130><c> up</c><01:33:01.630><c> alright</c><01:33:02.630><c> we've</c><01:33:02.870><c> just</c><01:33:03.050><c> aimed</c><01:33:03.260><c> in</c>

01:33:03.610 --> 01:33:03.620 align:start position:0%
set up alright we've just aimed in
 

01:33:03.620 --> 01:33:05.350 align:start position:0%
set up alright we've just aimed in
person<01:33:04.220><c> if</c><01:33:04.310><c> you</c><01:33:04.400><c> do</c><01:33:04.520><c> it</c><01:33:04.580><c> in</c><01:33:04.670><c> person</c><01:33:04.850><c> that's</c>

01:33:05.350 --> 01:33:05.360 align:start position:0%
person if you do it in person that's
 

01:33:05.360 --> 01:33:07.210 align:start position:0%
person if you do it in person that's
great<01:33:05.690><c> there's</c><01:33:06.080><c> pros</c><01:33:06.290><c> and</c><01:33:06.320><c> cons</c><01:33:06.530><c> for</c><01:33:06.770><c> both</c><01:33:06.920><c> of</c>

01:33:07.210 --> 01:33:07.220 align:start position:0%
great there's pros and cons for both of
 

01:33:07.220 --> 01:33:10.300 align:start position:0%
great there's pros and cons for both of
these<01:33:07.310><c> things</c><01:33:07.640><c> so</c><01:33:08.390><c> I</c><01:33:08.720><c> do</c><01:33:08.990><c> most</c><01:33:09.470><c> of</c><01:33:09.650><c> my</c><01:33:09.710><c> by</c><01:33:10.010><c> video</c>

01:33:10.300 --> 01:33:10.310 align:start position:0%
these things so I do most of my by video
 

01:33:10.310 --> 01:33:12.760 align:start position:0%
these things so I do most of my by video
call<01:33:10.700><c> the</c><01:33:11.360><c> reason</c><01:33:11.720><c> is</c><01:33:11.870><c> that</c><01:33:11.900><c> like</c><01:33:12.530><c> we're</c>

01:33:12.760 --> 01:33:12.770 align:start position:0%
call the reason is that like we're
 

01:33:12.770 --> 01:33:14.910 align:start position:0%
call the reason is that like we're
distributed<01:33:13.400><c> company</c><01:33:13.820><c> I</c><01:33:13.850><c> work</c><01:33:14.090><c> from</c><01:33:14.270><c> my</c><01:33:14.330><c> home</c>

01:33:14.910 --> 01:33:14.920 align:start position:0%
distributed company I work from my home
 

01:33:14.920 --> 01:33:19.420 align:start position:0%
distributed company I work from my home
and<01:33:17.260><c> sometimes</c><01:33:18.260><c> I</c><01:33:18.350><c> get</c><01:33:18.500><c> like</c><01:33:18.650><c> Sasha</c><01:33:18.920><c> such</c><01:33:19.400><c> a</c>

01:33:19.420 --> 01:33:19.430 align:start position:0%
and sometimes I get like Sasha such a
 

01:33:19.430 --> 01:33:22.360 align:start position:0%
and sometimes I get like Sasha such a
world<01:33:19.730><c> dial</c><01:33:20.090><c> in</c><01:33:20.300><c> with</c><01:33:20.540><c> a</c><01:33:20.570><c> camera</c><01:33:20.900><c> off</c><01:33:21.320><c> you</c><01:33:22.250><c> know</c>

01:33:22.360 --> 01:33:22.370 align:start position:0%
world dial in with a camera off you know
 

01:33:22.370 --> 01:33:24.160 align:start position:0%
world dial in with a camera off you know
and<01:33:22.610><c> sound</c><01:33:22.910><c> off</c><01:33:23.240><c> and</c><01:33:23.540><c> she'll</c><01:33:23.780><c> be</c><01:33:23.900><c> the</c><01:33:24.020><c> observer</c>

01:33:24.160 --> 01:33:24.170 align:start position:0%
and sound off and she'll be the observer
 

01:33:24.170 --> 01:33:26.860 align:start position:0%
and sound off and she'll be the observer
right<01:33:24.830><c> and</c><01:33:25.220><c> I'll</c><01:33:25.280><c> explain</c><01:33:25.700><c> to</c><01:33:25.970><c> the</c><01:33:26.060><c> user</c><01:33:26.240><c> I've</c>

01:33:26.860 --> 01:33:26.870 align:start position:0%
right and I'll explain to the user I've
 

01:33:26.870 --> 01:33:29.050 align:start position:0%
right and I'll explain to the user I've
got<01:33:27.050><c> my</c><01:33:27.200><c> colleague</c><01:33:27.530><c> Sasha</c><01:33:27.770><c> on</c><01:33:28.070><c> the</c><01:33:28.190><c> call</c><01:33:28.400><c> she's</c>

01:33:29.050 --> 01:33:29.060 align:start position:0%
got my colleague Sasha on the call she's
 

01:33:29.060 --> 01:33:31.270 align:start position:0%
got my colleague Sasha on the call she's
just<01:33:29.330><c> taking</c><01:33:29.660><c> notes</c><01:33:29.900><c> for</c><01:33:30.170><c> me</c><01:33:30.290><c> and</c><01:33:30.620><c> so</c><01:33:31.010><c> it's</c><01:33:31.130><c> not</c>

01:33:31.270 --> 01:33:31.280 align:start position:0%
just taking notes for me and so it's not
 

01:33:31.280 --> 01:33:33.550 align:start position:0%
just taking notes for me and so it's not
a<01:33:31.340><c> distraction</c><01:33:31.820><c> having</c><01:33:32.330><c> like</c><01:33:32.480><c> loads</c><01:33:32.750><c> of</c><01:33:32.840><c> faces</c>

01:33:33.550 --> 01:33:33.560 align:start position:0%
a distraction having like loads of faces
 

01:33:33.560 --> 01:33:35.350 align:start position:0%
a distraction having like loads of faces
popping<01:33:33.920><c> up</c><01:33:34.040><c> right</c><01:33:34.160><c> summation</c><01:33:34.760><c> of</c><01:33:34.850><c> videos</c><01:33:35.180><c> on</c>

01:33:35.350 --> 01:33:35.360 align:start position:0%
popping up right summation of videos on
 

01:33:35.360 --> 01:33:38.020 align:start position:0%
popping up right summation of videos on
yes<01:33:35.600><c> so</c><01:33:36.260><c> why</c><01:33:36.950><c> would</c><01:33:37.310><c> you</c><01:33:37.340><c> have</c><01:33:37.460><c> those</c><01:33:37.700><c> second</c>

01:33:38.020 --> 01:33:38.030 align:start position:0%
yes so why would you have those second
 

01:33:38.030 --> 01:33:39.340 align:start position:0%
yes so why would you have those second
first<01:33:38.240><c> anything</c><01:33:38.510><c> at</c><01:33:38.690><c> all</c><01:33:38.810><c> it's</c><01:33:39.020><c> already</c>

01:33:39.340 --> 01:33:39.350 align:start position:0%
first anything at all it's already
 

01:33:39.350 --> 01:33:43.180 align:start position:0%
first anything at all it's already
recording<01:33:39.500><c> it</c><01:33:39.890><c> I</c><01:33:41.560><c> challenge</c><01:33:42.560><c> you</c><01:33:42.770><c> to</c><01:33:43.160><c> go</c>

01:33:43.180 --> 01:33:43.190 align:start position:0%
recording it I challenge you to go
 

01:33:43.190 --> 01:33:47.110 align:start position:0%
recording it I challenge you to go
rewatch<01:33:43.820><c> your</c><01:33:44.030><c> videos</c><01:33:45.490><c> it's</c><01:33:46.490><c> very</c><01:33:46.790><c> time</c>

01:33:47.110 --> 01:33:47.120 align:start position:0%
rewatch your videos it's very time
 

01:33:47.120 --> 01:33:49.510 align:start position:0%
rewatch your videos it's very time
consuming<01:33:47.150><c> it</c><01:33:47.870><c> most</c><01:33:48.410><c> people</c><01:33:49.010><c> don't</c><01:33:49.340><c> watch</c>

01:33:49.510 --> 01:33:49.520 align:start position:0%
consuming it most people don't watch
 

01:33:49.520 --> 01:33:53.110 align:start position:0%
consuming it most people don't watch
videos<01:33:50.800><c> because</c><01:33:51.800><c> it</c><01:33:51.950><c> doubles</c><01:33:52.250><c> my</c><01:33:52.400><c> time</c><01:33:52.670><c> so</c><01:33:53.090><c> I</c>

01:33:53.110 --> 01:33:53.120 align:start position:0%
videos because it doubles my time so I
 

01:33:53.120 --> 01:33:54.910 align:start position:0%
videos because it doubles my time so I
do<01:33:53.270><c> the</c><01:33:53.630><c> interview</c><01:33:53.870><c> and</c><01:33:54.230><c> then</c><01:33:54.530><c> I</c><01:33:54.560><c> would</c><01:33:54.770><c> have</c>

01:33:54.910 --> 01:33:54.920 align:start position:0%
do the interview and then I would have
 

01:33:54.920 --> 01:33:58.580 align:start position:0%
do the interview and then I would have
to<01:33:55.100><c> watch</c><01:33:55.760><c> the</c><01:33:56.030><c> interview</c><01:33:56.390><c> again</c>

01:33:58.580 --> 01:33:58.590 align:start position:0%
 
 

01:33:58.590 --> 01:34:02.310 align:start position:0%
 
so<01:33:59.590><c> if</c><01:33:59.710><c> you</c><01:33:59.829><c> do</c><01:33:59.949><c> a</c><01:33:59.980><c> synchronous</c><01:34:00.579><c> it's</c><01:34:00.760><c> also</c><01:34:01.320><c> and</c>

01:34:02.310 --> 01:34:02.320 align:start position:0%
so if you do a synchronous it's also and
 

01:34:02.320 --> 01:34:04.410 align:start position:0%
so if you do a synchronous it's also and
people<01:34:02.650><c> don't</c><01:34:03.010><c> watch</c><01:34:03.280><c> but</c><01:34:03.550><c> people</c><01:34:04.119><c> just</c><01:34:04.300><c> don't</c>

01:34:04.410 --> 01:34:04.420 align:start position:0%
people don't watch but people just don't
 

01:34:04.420 --> 01:34:07.020 align:start position:0%
people don't watch but people just don't
watch<01:34:04.630><c> the</c><01:34:04.750><c> videos</c><01:34:05.079><c> I</c><01:34:05.349><c> know</c><01:34:06.340><c> we</c><01:34:06.520><c> said</c><01:34:06.760><c> some</c>

01:34:07.020 --> 01:34:07.030 align:start position:0%
watch the videos I know we said some
 

01:34:07.030 --> 01:34:08.790 align:start position:0%
watch the videos I know we said some
people<01:34:07.329><c> might</c><01:34:07.540><c> some</c><01:34:07.929><c> people</c><01:34:08.170><c> might</c><01:34:08.290><c> in</c><01:34:08.590><c> my</c>

01:34:08.790 --> 01:34:08.800 align:start position:0%
people might some people might in my
 

01:34:08.800 --> 01:34:10.890 align:start position:0%
people might some people might in my
experience<01:34:09.369><c> I</c><01:34:09.520><c> think</c><01:34:09.579><c> you</c><01:34:09.790><c> know</c><01:34:09.909><c> the</c><01:34:10.329><c> CEOs</c>

01:34:10.890 --> 01:34:10.900 align:start position:0%
experience I think you know the CEOs
 

01:34:10.900 --> 01:34:12.419 align:start position:0%
experience I think you know the CEOs
weren't<01:34:11.230><c> really</c><01:34:11.530><c> interested</c><01:34:11.739><c> on</c><01:34:12.040><c> how</c><01:34:12.099><c> to</c><01:34:12.190><c> do</c>

01:34:12.419 --> 01:34:12.429 align:start position:0%
weren't really interested on how to do
 

01:34:12.429 --> 01:34:14.310 align:start position:0%
weren't really interested on how to do
it<01:34:12.489><c> send</c><01:34:12.790><c> them</c><01:34:12.940><c> links</c><01:34:13.300><c> they</c><01:34:13.510><c> don't</c><01:34:13.810><c> they</c><01:34:14.290><c> don't</c>

01:34:14.310 --> 01:34:14.320 align:start position:0%
it send them links they don't they don't
 

01:34:14.320 --> 01:34:17.160 align:start position:0%
it send them links they don't they don't
watch<01:34:14.679><c> the</c><01:34:14.829><c> videos</c><01:34:15.159><c> right</c><01:34:15.460><c> so</c><01:34:16.389><c> the</c><01:34:16.659><c> video</c><01:34:16.989><c> is</c>

01:34:17.160 --> 01:34:17.170 align:start position:0%
watch the videos right so the video is
 

01:34:17.170 --> 01:34:19.770 align:start position:0%
watch the videos right so the video is
there<01:34:17.380><c> as</c><01:34:17.679><c> an</c><01:34:18.000><c> artifact</c><01:34:19.000><c> for</c><01:34:19.210><c> me</c><01:34:19.360><c> to</c><01:34:19.510><c> rely</c><01:34:19.750><c> on</c>

01:34:19.770 --> 01:34:19.780 align:start position:0%
there as an artifact for me to rely on
 

01:34:19.780 --> 01:34:22.229 align:start position:0%
there as an artifact for me to rely on
in<01:34:20.050><c> case</c><01:34:20.260><c> where</c><01:34:20.980><c> you've</c><01:34:21.460><c> it</c><01:34:21.550><c> up</c><01:34:21.699><c> right</c>

01:34:22.229 --> 01:34:22.239 align:start position:0%
in case where you've it up right
 

01:34:22.239 --> 01:34:24.720 align:start position:0%
in case where you've it up right
in<01:34:22.630><c> case</c><01:34:22.869><c> I</c><01:34:23.170><c> can</c><01:34:23.500><c> go</c><01:34:23.530><c> back</c><01:34:23.889><c> to</c><01:34:24.099><c> them</c><01:34:24.250><c> what</c><01:34:24.610><c> the</c>

01:34:24.720 --> 01:34:24.730 align:start position:0%
in case I can go back to them what the
 

01:34:24.730 --> 01:34:26.339 align:start position:0%
in case I can go back to them what the
hell<01:34:24.880><c> were</c><01:34:25.000><c> they</c><01:34:25.030><c> saying</c><01:34:25.389><c> when</c><01:34:25.659><c> I</c><01:34:25.690><c> my</c><01:34:26.139><c> notes</c>

01:34:26.339 --> 01:34:26.349 align:start position:0%
hell were they saying when I my notes
 

01:34:26.349 --> 01:34:28.500 align:start position:0%
hell were they saying when I my notes
don't<01:34:26.530><c> make</c><01:34:26.710><c> any</c><01:34:26.920><c> sense</c><01:34:27.159><c> in</c><01:34:27.460><c> this</c><01:34:27.610><c> part</c><01:34:27.940><c> I</c><01:34:28.150><c> can</c>

01:34:28.500 --> 01:34:28.510 align:start position:0%
don't make any sense in this part I can
 

01:34:28.510 --> 01:34:31.050 align:start position:0%
don't make any sense in this part I can
go<01:34:28.599><c> back</c><01:34:28.810><c> to</c><01:34:28.989><c> that</c><01:34:29.139><c> you</c><01:34:29.409><c> might</c><01:34:29.860><c> make</c><01:34:30.610><c> like</c><01:34:30.940><c> a</c>

01:34:31.050 --> 01:34:31.060 align:start position:0%
go back to that you might make like a
 

01:34:31.060 --> 01:34:32.850 align:start position:0%
go back to that you might make like a
highlights<01:34:31.480><c> real</c><01:34:31.810><c> for</c><01:34:32.110><c> people</c><01:34:32.469><c> if</c><01:34:32.710><c> you</c><01:34:32.800><c> really</c>

01:34:32.850 --> 01:34:32.860 align:start position:0%
highlights real for people if you really
 

01:34:32.860 --> 01:34:35.069 align:start position:0%
highlights real for people if you really
want<01:34:33.219><c> to</c><01:34:33.340><c> do</c><01:34:33.460><c> that</c><01:34:33.489><c> that's</c><01:34:33.849><c> quite</c><01:34:34.179><c> that's</c><01:34:34.659><c> very</c>

01:34:35.069 --> 01:34:35.079 align:start position:0%
want to do that that's quite that's very
 

01:34:35.079 --> 01:34:37.109 align:start position:0%
want to do that that's quite that's very
time<01:34:35.290><c> consuming</c><01:34:35.320><c> but</c><01:34:35.889><c> also</c><01:34:36.099><c> very</c><01:34:36.489><c> powerful</c><01:34:37.030><c> as</c>

01:34:37.109 --> 01:34:37.119 align:start position:0%
time consuming but also very powerful as
 

01:34:37.119 --> 01:34:39.620 align:start position:0%
time consuming but also very powerful as
well

01:34:39.620 --> 01:34:39.630 align:start position:0%
 
 

01:34:39.630 --> 01:34:42.270 align:start position:0%
 
willing<01:34:40.630><c> to</c><01:34:40.690><c> behave</c><01:34:40.929><c> differently</c><01:34:41.860><c> when</c><01:34:41.949><c> he</c>

01:34:42.270 --> 01:34:42.280 align:start position:0%
willing to behave differently when he
 

01:34:42.280 --> 01:34:44.129 align:start position:0%
willing to behave differently when he
knows<01:34:42.400><c> that</c><01:34:42.429><c> his</c><01:34:42.760><c> life</c><01:34:43.000><c> never</c><01:34:43.510><c> that</c><01:34:43.929><c> doesn't</c>

01:34:44.129 --> 01:34:44.139 align:start position:0%
knows that his life never that doesn't
 

01:34:44.139 --> 01:34:46.050 align:start position:0%
knows that his life never that doesn't
record<01:34:44.380><c> absolute</c><01:34:45.010><c> they</c><01:34:45.159><c> pay</c><01:34:45.369><c> attention</c><01:34:45.460><c> right</c>

01:34:46.050 --> 01:34:46.060 align:start position:0%
record absolute they pay attention right
 

01:34:46.060 --> 01:34:48.270 align:start position:0%
record absolute they pay attention right
so<01:34:46.750><c> when</c><01:34:47.260><c> you're</c><01:34:47.380><c> watching</c><01:34:47.500><c> your</c><01:34:47.770><c> video</c><01:34:48.010><c> but</c>

01:34:48.270 --> 01:34:48.280 align:start position:0%
so when you're watching your video but
 

01:34:48.280 --> 01:34:49.649 align:start position:0%
so when you're watching your video but
you<01:34:48.340><c> only</c><01:34:48.520><c> ever</c><01:34:48.730><c> just</c><01:34:49.060><c> watching</c><01:34:49.329><c> a</c><01:34:49.389><c> video</c>

01:34:49.649 --> 01:34:49.659 align:start position:0%
you only ever just watching a video
 

01:34:49.659 --> 01:34:51.899 align:start position:0%
you only ever just watching a video
you're<01:34:50.020><c> on</c><01:34:50.110><c> slack</c><01:34:50.440><c> your</c><01:34:50.860><c> email</c><01:34:51.219><c> texting</c>

01:34:51.899 --> 01:34:51.909 align:start position:0%
you're on slack your email texting
 

01:34:51.909 --> 01:34:54.510 align:start position:0%
you're on slack your email texting
whatever<01:34:52.329><c> right</c><01:34:52.630><c> The</c><01:34:52.989><c> Observer</c><01:34:53.139><c> has</c><01:34:53.560><c> to</c><01:34:54.130><c> pay</c>

01:34:54.510 --> 01:34:54.520 align:start position:0%
whatever right The Observer has to pay
 

01:34:54.520 --> 01:34:57.600 align:start position:0%
whatever right The Observer has to pay
attention<01:34:54.690><c> exactly</c><01:34:55.690><c> when</c><01:34:55.960><c> I</c><01:34:56.020><c> get</c><01:34:56.260><c> there</c><01:34:56.610><c> and</c>

01:34:57.600 --> 01:34:57.610 align:start position:0%
attention exactly when I get there and
 

01:34:57.610 --> 01:34:58.859 align:start position:0%
attention exactly when I get there and
there's<01:34:58.030><c> some</c><01:34:58.210><c> training</c><01:34:58.540><c> that</c><01:34:58.630><c> there</c><01:34:58.780><c> are</c>

01:34:58.859 --> 01:34:58.869 align:start position:0%
there's some training that there are
 

01:34:58.869 --> 01:35:00.839 align:start position:0%
there's some training that there are
some<01:34:59.050><c> positives</c><01:34:59.619><c> to</c><01:34:59.800><c> doing</c><01:35:00.040><c> video</c><01:35:00.310><c> calls</c><01:35:00.639><c> as</c>

01:35:00.839 --> 01:35:00.849 align:start position:0%
some positives to doing video calls as
 

01:35:00.849 --> 01:35:03.959 align:start position:0%
some positives to doing video calls as
well<01:35:01.030><c> because</c><01:35:01.510><c> it</c><01:35:02.170><c> requires</c><01:35:02.679><c> less</c><01:35:03.040><c> less</c><01:35:03.639><c> of</c>

01:35:03.959 --> 01:35:03.969 align:start position:0%
well because it requires less less of
 

01:35:03.969 --> 01:35:06.750 align:start position:0%
well because it requires less less of
the<01:35:04.300><c> user</c><01:35:04.869><c> to</c><01:35:05.170><c> take</c><01:35:05.320><c> part</c><01:35:05.619><c> they</c><01:35:06.250><c> can</c><01:35:06.280><c> do</c><01:35:06.550><c> it</c><01:35:06.670><c> in</c>

01:35:06.750 --> 01:35:06.760 align:start position:0%
the user to take part they can do it in
 

01:35:06.760 --> 01:35:09.209 align:start position:0%
the user to take part they can do it in
a<01:35:06.820><c> time</c><01:35:07.060><c> and</c><01:35:07.090><c> place</c><01:35:07.239><c> that</c><01:35:07.449><c> since</c><01:35:08.110><c> then</c><01:35:08.349><c> they're</c>

01:35:09.209 --> 01:35:09.219 align:start position:0%
a time and place that since then they're
 

01:35:09.219 --> 01:35:13.200 align:start position:0%
a time and place that since then they're
booking<01:35:09.460><c> with</c><01:35:09.639><c> you</c><01:35:09.820><c> and</c><01:35:11.219><c> it's</c><01:35:12.219><c> it's</c><01:35:12.579><c> easier</c>

01:35:13.200 --> 01:35:13.210 align:start position:0%
booking with you and it's it's easier
 

01:35:13.210 --> 01:35:16.500 align:start position:0%
booking with you and it's it's easier
for<01:35:13.270><c> them</c><01:35:13.599><c> to</c><01:35:13.630><c> take</c><01:35:14.380><c> part</c><01:35:14.980><c> if</c><01:35:15.639><c> you</c><01:35:16.060><c> require</c>

01:35:16.500 --> 01:35:16.510 align:start position:0%
for them to take part if you require
 

01:35:16.510 --> 01:35:19.020 align:start position:0%
for them to take part if you require
them<01:35:16.780><c> to</c><01:35:16.810><c> be</c><01:35:17.110><c> in</c><01:35:17.230><c> a</c><01:35:17.320><c> location</c><01:35:17.739><c> you</c><01:35:18.579><c> have</c><01:35:18.760><c> to</c><01:35:18.880><c> pay</c>

01:35:19.020 --> 01:35:19.030 align:start position:0%
them to be in a location you have to pay
 

01:35:19.030 --> 01:35:20.899 align:start position:0%
them to be in a location you have to pay
that<01:35:19.239><c> loads</c><01:35:19.659><c> more</c><01:35:19.869><c> money</c><01:35:20.110><c> to</c><01:35:20.230><c> turn</c><01:35:20.469><c> up</c><01:35:20.679><c> and</c>

01:35:20.899 --> 01:35:20.909 align:start position:0%
that loads more money to turn up and
 

01:35:20.909 --> 01:35:23.310 align:start position:0%
that loads more money to turn up and
also<01:35:21.909><c> there</c><01:35:22.060><c> are</c><01:35:22.090><c> some</c><01:35:22.210><c> problems</c><01:35:22.810><c> with</c>

01:35:23.310 --> 01:35:23.320 align:start position:0%
also there are some problems with
 

01:35:23.320 --> 01:35:26.310 align:start position:0%
also there are some problems with
inviting<01:35:23.770><c> them</c><01:35:23.860><c> to</c><01:35:23.889><c> your</c><01:35:24.099><c> office</c><01:35:24.630><c> so</c><01:35:25.630><c> let's</c>

01:35:26.310 --> 01:35:26.320 align:start position:0%
inviting them to your office so let's
 

01:35:26.320 --> 01:35:28.229 align:start position:0%
inviting them to your office so let's
say<01:35:26.560><c> you</c><01:35:26.619><c> work</c><01:35:26.980><c> it's</c><01:35:27.190><c> really</c><01:35:27.639><c> cool</c><01:35:27.909><c> tech</c>

01:35:28.229 --> 01:35:28.239 align:start position:0%
say you work it's really cool tech
 

01:35:28.239 --> 01:35:31.080 align:start position:0%
say you work it's really cool tech
company<01:35:28.810><c> godlike</c><01:35:29.530><c> it's</c><01:35:30.130><c> alright</c><01:35:30.460><c> really</c><01:35:30.760><c> cool</c>

01:35:31.080 --> 01:35:31.090 align:start position:0%
company godlike it's alright really cool
 

01:35:31.090 --> 01:35:33.660 align:start position:0%
company godlike it's alright really cool
post-it<01:35:31.630><c> notes</c><01:35:31.810><c> everywhere</c><01:35:32.199><c> and</c><01:35:32.770><c> like</c><01:35:33.010><c> cool</c>

01:35:33.660 --> 01:35:33.670 align:start position:0%
post-it notes everywhere and like cool
 

01:35:33.670 --> 01:35:36.120 align:start position:0%
post-it notes everywhere and like cool
furniture<01:35:33.969><c> and</c><01:35:34.780><c> stuff</c><01:35:34.989><c> that</c><01:35:35.710><c> can</c><01:35:36.010><c> all</c>

01:35:36.120 --> 01:35:36.130 align:start position:0%
furniture and stuff that can all
 

01:35:36.130 --> 01:35:38.879 align:start position:0%
furniture and stuff that can all
influence<01:35:36.429><c> the</c><01:35:37.420><c> users</c><01:35:37.869><c> perspective</c><01:35:38.290><c> of</c><01:35:38.770><c> your</c>

01:35:38.879 --> 01:35:38.889 align:start position:0%
influence the users perspective of your
 

01:35:38.889 --> 01:35:41.790 align:start position:0%
influence the users perspective of your
ground<01:35:39.219><c> and</c><01:35:39.550><c> your</c><01:35:39.670><c> company</c><01:35:40.119><c> I've</c><01:35:40.750><c> used</c><01:35:41.110><c> like</c>

01:35:41.790 --> 01:35:41.800 align:start position:0%
ground and your company I've used like
 

01:35:41.800 --> 01:35:44.490 align:start position:0%
ground and your company I've used like
like<01:35:42.270><c> look</c><01:35:43.270><c> like</c><01:35:43.510><c> meeting</c><01:35:43.900><c> rooms</c><01:35:44.080><c> by</c><01:35:44.290><c> the</c><01:35:44.320><c> hour</c>

01:35:44.490 --> 01:35:44.500 align:start position:0%
like look like meeting rooms by the hour
 

01:35:44.500 --> 01:35:47.040 align:start position:0%
like look like meeting rooms by the hour
and<01:35:44.980><c> like</c><01:35:45.160><c> anonymous</c><01:35:45.940><c> sort</c><01:35:46.150><c> of</c><01:35:46.210><c> places</c><01:35:46.720><c> I've</c>

01:35:47.040 --> 01:35:47.050 align:start position:0%
and like anonymous sort of places I've
 

01:35:47.050 --> 01:35:48.030 align:start position:0%
and like anonymous sort of places I've
done<01:35:47.290><c> that</c><01:35:47.440><c> before</c>

01:35:48.030 --> 01:35:48.040 align:start position:0%
done that before
 

01:35:48.040 --> 01:35:50.070 align:start position:0%
done that before
meet<01:35:48.490><c> them</c><01:35:48.640><c> in</c><01:35:48.790><c> like</c><01:35:49.120><c> a</c><01:35:49.150><c> coffee</c><01:35:49.450><c> shop</c><01:35:49.570><c> I</c><01:35:49.810><c> guess</c>

01:35:50.070 --> 01:35:50.080 align:start position:0%
meet them in like a coffee shop I guess
 

01:35:50.080 --> 01:35:51.780 align:start position:0%
meet them in like a coffee shop I guess
as<01:35:50.260><c> long</c><01:35:50.410><c> as</c><01:35:50.530><c> it's</c><01:35:50.680><c> quiet</c><01:35:50.920><c> enough</c><01:35:51.190><c> for</c><01:35:51.490><c> you</c><01:35:51.580><c> to</c>

01:35:51.780 --> 01:35:51.790 align:start position:0%
as long as it's quiet enough for you to
 

01:35:51.790 --> 01:35:53.550 align:start position:0%
as long as it's quiet enough for you to
have<01:35:52.240><c> a</c><01:35:52.300><c> conversation</c><01:35:52.570><c> without</c><01:35:53.020><c> it</c><01:35:53.320><c> being</c><01:35:53.500><c> too</c>

01:35:53.550 --> 01:35:53.560 align:start position:0%
have a conversation without it being too
 

01:35:53.560 --> 01:35:55.650 align:start position:0%
have a conversation without it being too
disruptive<01:35:54.070><c> that</c><01:35:54.490><c> could</c><01:35:54.670><c> work</c><01:35:54.790><c> as</c><01:35:54.970><c> well</c><01:35:55.150><c> but</c>

01:35:55.650 --> 01:35:55.660 align:start position:0%
disruptive that could work as well but
 

01:35:55.660 --> 01:35:57.960 align:start position:0%
disruptive that could work as well but
vehicles<01:35:56.260><c> they</c><01:35:56.740><c> work</c><01:35:56.950><c> and</c><01:35:57.220><c> we</c><01:35:57.340><c> work</c><01:35:57.550><c> we've</c><01:35:57.940><c> got</c>

01:35:57.960 --> 01:35:57.970 align:start position:0%
vehicles they work and we work we've got
 

01:35:57.970 --> 01:36:01.140 align:start position:0%
vehicles they work and we work we've got
global<01:35:58.410><c> audiences</c><01:35:59.410><c> the</c><01:35:59.710><c> old</c><01:35:59.980><c> customers</c><01:36:00.760><c> all</c>

01:36:01.140 --> 01:36:01.150 align:start position:0%
global audiences the old customers all
 

01:36:01.150 --> 01:36:04.500 align:start position:0%
global audiences the old customers all
right<01:36:01.300><c> so</c><01:36:01.980><c> the</c><01:36:02.980><c> days</c><01:36:03.220><c> of</c><01:36:03.490><c> the</c><01:36:03.580><c> usability</c><01:36:04.000><c> lab</c>

01:36:04.500 --> 01:36:04.510 align:start position:0%
right so the days of the usability lab
 

01:36:04.510 --> 01:36:07.010 align:start position:0%
right so the days of the usability lab
of<01:36:04.840><c> well</c><01:36:05.050><c> over</c><01:36:05.230><c> right</c><01:36:06.040><c> that's</c><01:36:06.280><c> old-school</c>

01:36:07.010 --> 01:36:07.020 align:start position:0%
of well over right that's old-school
 

01:36:07.020 --> 01:36:10.380 align:start position:0%
of well over right that's old-school
approach<01:36:08.020><c> to</c><01:36:08.620><c> doing</c><01:36:08.770><c> testing</c><01:36:09.760><c> and</c><01:36:09.820><c> interviews</c>

01:36:10.380 --> 01:36:10.390 align:start position:0%
approach to doing testing and interviews
 

01:36:10.390 --> 01:36:12.510 align:start position:0%
approach to doing testing and interviews
we<01:36:10.990><c> don't</c><01:36:11.260><c> need</c><01:36:11.530><c> those</c><01:36:11.740><c> anymore</c><01:36:11.800><c> there's</c>

01:36:12.510 --> 01:36:12.520 align:start position:0%
we don't need those anymore there's
 

01:36:12.520 --> 01:36:15.180 align:start position:0%
we don't need those anymore there's
better<01:36:12.760><c> ways</c><01:36:13.060><c> to</c><01:36:13.120><c> do</c><01:36:13.510><c> this</c><01:36:13.720><c> that's</c><01:36:14.470><c> much</c><01:36:14.800><c> much</c>

01:36:15.180 --> 01:36:15.190 align:start position:0%
better ways to do this that's much much
 

01:36:15.190 --> 01:36:19.470 align:start position:0%
better ways to do this that's much much
cheaper<01:36:15.250><c> and</c><01:36:16.210><c> it's</c><01:36:16.480><c> doing</c><01:36:16.690><c> this</c><01:36:18.270><c> well</c><01:36:19.270><c> there's</c>

01:36:19.470 --> 01:36:19.480 align:start position:0%
cheaper and it's doing this well there's
 

01:36:19.480 --> 01:36:21.200 align:start position:0%
cheaper and it's doing this well there's
a<01:36:19.630><c> difference</c><01:36:19.750><c> though</c><01:36:20.260><c> between</c><01:36:20.440><c> you</c><01:36:20.830><c> doing</c>

01:36:21.200 --> 01:36:21.210 align:start position:0%
a difference though between you doing
 

01:36:21.210 --> 01:36:23.910 align:start position:0%
a difference though between you doing
usability<01:36:22.210><c> testing</c><01:36:22.960><c> a</c><01:36:23.170><c> very</c><01:36:23.410><c> structured</c>

01:36:23.910 --> 01:36:23.920 align:start position:0%
usability testing a very structured
 

01:36:23.920 --> 01:36:27.000 align:start position:0%
usability testing a very structured
sequence<01:36:24.610><c> and</c><01:36:25.030><c> you're</c><01:36:25.240><c> also</c><01:36:25.600><c> eye</c><01:36:26.140><c> tracking</c><01:36:26.830><c> of</c>

01:36:27.000 --> 01:36:27.010 align:start position:0%
sequence and you're also eye tracking of
 

01:36:27.010 --> 01:36:28.650 align:start position:0%
sequence and you're also eye tracking of
you're<01:36:27.190><c> seeing</c><01:36:27.430><c> where</c><01:36:27.640><c> well</c><01:36:28.060><c> button</c><01:36:28.390><c> they're</c>

01:36:28.650 --> 01:36:28.660 align:start position:0%
you're seeing where well button they're
 

01:36:28.660 --> 01:36:30.900 align:start position:0%
you're seeing where well button they're
looking<01:36:29.020><c> at</c><01:36:29.140><c> before</c><01:36:29.470><c> they</c><01:36:29.620><c> click</c><01:36:29.860><c> that</c><01:36:30.730><c> would</c>

01:36:30.900 --> 01:36:30.910 align:start position:0%
looking at before they click that would
 

01:36:30.910 --> 01:36:34.310 align:start position:0%
looking at before they click that would
be<01:36:31.090><c> the</c><01:36:31.240><c> old-school</c><01:36:32.250><c> usability</c><01:36:33.250><c> microscope</c>

01:36:34.310 --> 01:36:34.320 align:start position:0%
be the old-school usability microscope
 

01:36:34.320 --> 01:36:38.070 align:start position:0%
be the old-school usability microscope
compared<01:36:35.320><c> to</c><01:36:35.560><c> this</c><01:36:36.190><c> is</c><01:36:36.400><c> more</c><01:36:37.080><c> subjective</c>

01:36:38.070 --> 01:36:38.080 align:start position:0%
compared to this is more subjective
 

01:36:38.080 --> 01:36:41.640 align:start position:0%
compared to this is more subjective
fluid<01:36:39.240><c> is</c><01:36:40.240><c> that</c><01:36:40.420><c> correct</c><01:36:40.690><c> yes</c><01:36:41.170><c> what</c><01:36:41.530><c> we</c>

01:36:41.640 --> 01:36:41.650 align:start position:0%
fluid is that correct yes what we
 

01:36:41.650 --> 01:36:43.530 align:start position:0%
fluid is that correct yes what we
focusing<01:36:42.220><c> more</c><01:36:42.400><c> on</c><01:36:42.460><c> that</c><01:36:42.730><c> on</c><01:36:43.000><c> the</c><01:36:43.150><c> dialogue</c>

01:36:43.530 --> 01:36:43.540 align:start position:0%
focusing more on that on the dialogue
 

01:36:43.540 --> 01:36:47.190 align:start position:0%
focusing more on that on the dialogue
element<01:36:44.080><c> but</c><01:36:44.430><c> I</c><01:36:45.430><c> have</c><01:36:46.120><c> you</c><01:36:46.480><c> know</c><01:36:46.540><c> my</c><01:36:46.810><c> tracking</c>

01:36:47.190 --> 01:36:47.200 align:start position:0%
element but I have you know my tracking
 

01:36:47.200 --> 01:36:51.780 align:start position:0%
element but I have you know my tracking
looks<01:36:47.560><c> cool</c><01:36:48.180><c> but</c><01:36:49.180><c> I</c><01:36:49.240><c> that</c><01:36:50.200><c> tells</c><01:36:50.470><c> you</c><01:36:50.650><c> what</c><01:36:50.890><c> not</c>

01:36:51.780 --> 01:36:51.790 align:start position:0%
looks cool but I that tells you what not
 

01:36:51.790 --> 01:36:52.950 align:start position:0%
looks cool but I that tells you what not
why<01:36:52.030><c> right</c>

01:36:52.950 --> 01:36:52.960 align:start position:0%
why right
 

01:36:52.960 --> 01:36:55.140 align:start position:0%
why right
so<01:36:53.260><c> I</c><01:36:53.470><c> tracking</c><01:36:53.980><c> says</c><01:36:54.310><c> other</c><01:36:54.580><c> user</c><01:36:54.790><c> look</c><01:36:55.030><c> to</c>

01:36:55.140 --> 01:36:55.150 align:start position:0%
so I tracking says other user look to
 

01:36:55.150 --> 01:36:56.520 align:start position:0%
so I tracking says other user look to
that<01:36:55.300><c> and</c><01:36:55.360><c> they</c><01:36:55.600><c> look</c><01:36:55.720><c> to</c><01:36:55.750><c> that</c><01:36:55.960><c> limited</c><01:36:56.380><c> than</c>

01:36:56.520 --> 01:36:56.530 align:start position:0%
that and they look to that limited than
 

01:36:56.530 --> 01:36:58.650 align:start position:0%
that and they look to that limited than
that<01:36:56.710><c> but</c><01:36:57.370><c> you</c><01:36:57.670><c> need</c><01:36:57.820><c> to</c><01:36:57.970><c> ask</c><01:36:58.030><c> them</c><01:36:58.390><c> questions</c>

01:36:58.650 --> 01:36:58.660 align:start position:0%
that but you need to ask them questions
 

01:36:58.660 --> 01:37:01.560 align:start position:0%
that but you need to ask them questions
to<01:36:59.530><c> listen</c><01:36:59.830><c> to</c><01:36:59.950><c> why</c><01:37:00.100><c> behind</c><01:37:00.550><c> it</c><01:37:00.790><c> so</c><01:37:01.210><c> you</c><01:37:01.300><c> still</c>

01:37:01.560 --> 01:37:01.570 align:start position:0%
to listen to why behind it so you still
 

01:37:01.570 --> 01:37:02.910 align:start position:0%
to listen to why behind it so you still
need<01:37:01.600><c> all</c><01:37:02.050><c> that</c><01:37:02.200><c> other</c><01:37:02.350><c> stuff</c>

01:37:02.910 --> 01:37:02.920 align:start position:0%
need all that other stuff
 

01:37:02.920 --> 01:37:06.330 align:start position:0%
need all that other stuff
I<01:37:02.950><c> personally</c><01:37:04.500><c> not</c><01:37:05.500><c> a</c><01:37:05.560><c> fan</c><01:37:05.650><c> of</c><01:37:05.980><c> some</c><01:37:06.130><c> of</c><01:37:06.160><c> those</c>

01:37:06.330 --> 01:37:06.340 align:start position:0%
I personally not a fan of some of those
 

01:37:06.340 --> 01:37:08.820 align:start position:0%
I personally not a fan of some of those
things<01:37:06.580><c> as</c><01:37:06.850><c> if</c><01:37:07.000><c> you're</c><01:37:07.900><c> marketing</c><01:37:08.350><c> of</c><01:37:08.680><c> course</c>

01:37:08.820 --> 01:37:08.830 align:start position:0%
things as if you're marketing of course
 

01:37:08.830 --> 01:37:12.260 align:start position:0%
things as if you're marketing of course
at<01:37:09.310><c> UCL</c><01:37:09.850><c> in</c><01:37:10.060><c> London</c><01:37:10.480><c> around</c><01:37:11.350><c> this</c><01:37:11.710><c> where</c>

01:37:12.260 --> 01:37:12.270 align:start position:0%
at UCL in London around this where
 

01:37:12.270 --> 01:37:15.420 align:start position:0%
at UCL in London around this where
there's<01:37:13.270><c> like</c><01:37:13.540><c> movements</c><01:37:14.140><c> into</c><01:37:14.530><c> you</c><01:37:15.130><c> know</c><01:37:15.250><c> by</c>

01:37:15.420 --> 01:37:15.430 align:start position:0%
there's like movements into you know by
 

01:37:15.430 --> 01:37:17.520 align:start position:0%
there's like movements into you know by
putting<01:37:15.670><c> my</c><01:37:15.940><c> by</c><01:37:16.330><c> putting</c><01:37:16.660><c> people</c><01:37:16.780><c> through</c><01:37:16.960><c> MRI</c>

01:37:17.520 --> 01:37:17.530 align:start position:0%
putting my by putting people through MRI
 

01:37:17.530 --> 01:37:19.500 align:start position:0%
putting my by putting people through MRI
scanners<01:37:18.190><c> or</c><01:37:18.370><c> stuff</c><01:37:18.640><c> to</c><01:37:18.880><c> try</c><01:37:19.030><c> and</c><01:37:19.150><c> understand</c>

01:37:19.500 --> 01:37:19.510 align:start position:0%
scanners or stuff to try and understand
 

01:37:19.510 --> 01:37:20.970 align:start position:0%
scanners or stuff to try and understand
their<01:37:19.660><c> brains</c><01:37:19.930><c> and</c><01:37:20.200><c> their</c><01:37:20.290><c> behaviors</c><01:37:20.770><c> and</c>

01:37:20.970 --> 01:37:20.980 align:start position:0%
their brains and their behaviors and
 

01:37:20.980 --> 01:37:23.400 align:start position:0%
their brains and their behaviors and
it's<01:37:21.460><c> still</c><01:37:21.850><c> guess</c><01:37:22.210><c> it's</c><01:37:22.540><c> guesswork</c><01:37:22.900><c> at</c><01:37:23.260><c> this</c>

01:37:23.400 --> 01:37:23.410 align:start position:0%
it's still guess it's guesswork at this
 

01:37:23.410 --> 01:37:26.430 align:start position:0%
it's still guess it's guesswork at this
stage<01:37:23.710><c> it's</c><01:37:24.040><c> just</c><01:37:24.930><c> you</c><01:37:25.930><c> know</c><01:37:26.020><c> went</c><01:37:26.230><c> to</c><01:37:26.350><c> the</c>

01:37:26.430 --> 01:37:26.440 align:start position:0%
stage it's just you know went to the
 

01:37:26.440 --> 01:37:28.380 align:start position:0%
stage it's just you know went to the
course<01:37:26.680><c> and</c><01:37:27.040><c> say</c><01:37:27.430><c> well</c><01:37:27.580><c> I</c><01:37:27.640><c> can't</c><01:37:27.970><c> to</c><01:37:28.060><c> be</c><01:37:28.090><c> honest</c>

01:37:28.380 --> 01:37:28.390 align:start position:0%
course and say well I can't to be honest
 

01:37:28.390 --> 01:37:29.640 align:start position:0%
course and say well I can't to be honest
just<01:37:28.600><c> interview</c>

01:37:29.640 --> 01:37:29.650 align:start position:0%
just interview
 

01:37:29.650 --> 01:37:33.490 align:start position:0%
just interview
get<01:37:30.650><c> the</c><01:37:31.160><c> sacred</c><01:37:31.489><c> sites</c><01:37:31.730><c> service</c><01:37:32.390><c> yeah</c>

01:37:33.490 --> 01:37:33.500 align:start position:0%
get the sacred sites service yeah
 

01:37:33.500 --> 01:37:35.320 align:start position:0%
get the sacred sites service yeah
but<01:37:33.710><c> no</c><01:37:33.950><c> we</c><01:37:34.430><c> there</c><01:37:34.760><c> was</c><01:37:34.820><c> a</c><01:37:34.880><c> place</c><01:37:35.120><c> for</c>

01:37:35.320 --> 01:37:35.330 align:start position:0%
but no we there was a place for
 

01:37:35.330 --> 01:37:36.970 align:start position:0%
but no we there was a place for
usability<01:37:35.570><c> studies</c><01:37:36.200><c> because</c><01:37:36.500><c> there</c><01:37:36.650><c> was</c><01:37:36.800><c> an</c>

01:37:36.970 --> 01:37:36.980 align:start position:0%
usability studies because there was an
 

01:37:36.980 --> 01:37:39.100 align:start position:0%
usability studies because there was an
easier<01:37:37.400><c> technology</c><01:37:38.030><c> to</c><01:37:38.150><c> do</c><01:37:38.300><c> it</c><01:37:38.450><c> so</c><01:37:38.630><c> is</c><01:37:38.900><c> it</c>

01:37:39.100 --> 01:37:39.110 align:start position:0%
easier technology to do it so is it
 

01:37:39.110 --> 01:37:40.840 align:start position:0%
easier technology to do it so is it
trade-off<01:37:39.560><c> right</c><01:37:39.710><c> you</c><01:37:40.040><c> might</c><01:37:40.219><c> get</c><01:37:40.460><c> the</c><01:37:40.580><c> most</c>

01:37:40.840 --> 01:37:40.850 align:start position:0%
trade-off right you might get the most
 

01:37:40.850 --> 01:37:44.020 align:start position:0%
trade-off right you might get the most
in-depth<01:37:41.540><c> usability</c><01:37:42.350><c> report</c><01:37:42.590><c> possible</c><01:37:43.489><c> in</c><01:37:43.940><c> a</c>

01:37:44.020 --> 01:37:44.030 align:start position:0%
in-depth usability report possible in a
 

01:37:44.030 --> 01:37:48.310 align:start position:0%
in-depth usability report possible in a
lab<01:37:44.239><c> right</c><01:37:44.930><c> but</c><01:37:45.640><c> it's</c><01:37:46.640><c> that</c><01:37:46.969><c> worth</c><01:37:47.390><c> in</c><01:37:47.750><c> it</c><01:37:47.900><c> than</c>

01:37:48.310 --> 01:37:48.320 align:start position:0%
lab right but it's that worth in it than
 

01:37:48.320 --> 01:37:51.550 align:start position:0%
lab right but it's that worth in it than
just<01:37:48.350><c> doing</c><01:37:49.000><c> you</c><01:37:50.000><c> know</c><01:37:50.090><c> a</c><01:37:50.330><c> few</c><01:37:50.750><c> users</c><01:37:50.960><c> often</c>

01:37:51.550 --> 01:37:51.560 align:start position:0%
just doing you know a few users often
 

01:37:51.560 --> 01:37:52.930 align:start position:0%
just doing you know a few users often
there's<01:37:51.830><c> a</c><01:37:51.950><c> trade-off</c><01:37:52.219><c> for</c><01:37:52.610><c> things</c><01:37:52.790><c> to</c>

01:37:52.930 --> 01:37:52.940 align:start position:0%
there's a trade-off for things to
 

01:37:52.940 --> 01:37:58.330 align:start position:0%
there's a trade-off for things to
balance<01:37:53.590><c> this</c><01:37:54.590><c> one</c><01:37:54.830><c> question</c><01:37:55.630><c> is</c><01:37:57.219><c> you</c><01:37:58.219><c> know</c>

01:37:58.330 --> 01:37:58.340 align:start position:0%
balance this one question is you know
 

01:37:58.340 --> 01:38:00.820 align:start position:0%
balance this one question is you know
I've<01:37:58.460><c> been</c><01:37:58.610><c> both</c><01:37:58.820><c> worth</c><01:37:59.450><c> it</c><01:37:59.660><c> user</c><01:38:00.320><c> experience</c>

01:38:00.820 --> 01:38:00.830 align:start position:0%
I've been both worth it user experience
 

01:38:00.830 --> 01:38:04.209 align:start position:0%
I've been both worth it user experience
design<01:38:02.320><c> management</c><01:38:03.320><c> and</c><01:38:03.469><c> so</c><01:38:03.590><c> on</c><01:38:03.620><c> and</c><01:38:04.100><c> I've</c>

01:38:04.209 --> 01:38:04.219 align:start position:0%
design management and so on and I've
 

01:38:04.219 --> 01:38:08.410 align:start position:0%
design management and so on and I've
also<01:38:04.400><c> been</c><01:38:04.930><c> a</c><01:38:05.930><c> stealth</c><01:38:06.440><c> subject</c><01:38:07.130><c> for</c><01:38:08.060><c> a</c><01:38:08.090><c> big</c>

01:38:08.410 --> 01:38:08.420 align:start position:0%
also been a stealth subject for a big
 

01:38:08.420 --> 01:38:11.260 align:start position:0%
also been a stealth subject for a big
software<01:38:09.260><c> company</c><01:38:09.739><c> as</c><01:38:10.040><c> I</c><01:38:10.400><c> was</c><01:38:10.580><c> a</c><01:38:10.610><c> I</c><01:38:10.969><c> was</c><01:38:11.000><c> the</c>

01:38:11.260 --> 01:38:11.270 align:start position:0%
software company as I was a I was the
 

01:38:11.270 --> 01:38:14.350 align:start position:0%
software company as I was a I was the
guinea<01:38:11.450><c> pig</c><01:38:11.719><c> but</c><01:38:12.050><c> didn't</c><01:38:12.350><c> abuse</c><01:38:12.560><c> those</c><01:38:13.360><c> people</c>

01:38:14.350 --> 01:38:14.360 align:start position:0%
guinea pig but didn't abuse those people
 

01:38:14.360 --> 01:38:16.440 align:start position:0%
guinea pig but didn't abuse those people
with<01:38:14.540><c> the</c><01:38:14.630><c> whitecoats</c><01:38:14.810><c> and</c><01:38:15.380><c> so</c><01:38:15.530><c> on</c><01:38:15.710><c> yes</c><01:38:16.100><c> scary</c>

01:38:16.440 --> 01:38:16.450 align:start position:0%
with the whitecoats and so on yes scary
 

01:38:16.450 --> 01:38:20.620 align:start position:0%
with the whitecoats and so on yes scary
though<01:38:17.450><c> I</c><01:38:17.810><c> went</c><01:38:18.110><c> through</c><01:38:18.410><c> a</c><01:38:18.440><c> sequence</c><01:38:19.010><c> and</c><01:38:19.630><c> I</c>

01:38:20.620 --> 01:38:20.630 align:start position:0%
though I went through a sequence and I
 

01:38:20.630 --> 01:38:24.430 align:start position:0%
though I went through a sequence and I
did<01:38:20.960><c> my</c><01:38:21.110><c> own</c><01:38:21.170><c> thing</c><01:38:21.380><c> and</c><01:38:21.890><c> then</c><01:38:22.460><c> you</c><01:38:23.150><c> know</c><01:38:23.440><c> said</c>

01:38:24.430 --> 01:38:24.440 align:start position:0%
did my own thing and then you know said
 

01:38:24.440 --> 01:38:34.420 align:start position:0%
did my own thing and then you know said
goodbye<01:38:24.620><c> their</c><01:38:25.520><c> product</c><01:38:25.969><c> was</c><01:38:26.090><c> for</c><01:38:31.900><c> yes</c><01:38:33.430><c> this</c>

01:38:34.420 --> 01:38:34.430 align:start position:0%
goodbye their product was for yes this
 

01:38:34.430 --> 01:38:37.270 align:start position:0%
goodbye their product was for yes this
is<01:38:34.610><c> that</c><01:38:34.790><c> over</c><01:38:35.120><c> reliance</c><01:38:35.540><c> on</c><01:38:36.070><c> technique</c><01:38:37.070><c> and</c>

01:38:37.270 --> 01:38:37.280 align:start position:0%
is that over reliance on technique and
 

01:38:37.280 --> 01:38:40.090 align:start position:0%
is that over reliance on technique and
science<01:38:37.850><c> and</c><01:38:38.120><c> software</c><01:38:38.780><c> I</c><01:38:39.380><c> think</c><01:38:39.560><c> we</c><01:38:39.770><c> put</c><01:38:39.980><c> a</c>

01:38:40.090 --> 01:38:40.100 align:start position:0%
science and software I think we put a
 

01:38:40.100 --> 01:38:41.860 align:start position:0%
science and software I think we put a
tracker<01:38:40.160><c> on</c><01:38:40.550><c> they</c><01:38:40.850><c> will</c><01:38:41.030><c> know</c><01:38:41.239><c> what's</c><01:38:41.570><c> going</c>

01:38:41.860 --> 01:38:41.870 align:start position:0%
tracker on they will know what's going
 

01:38:41.870 --> 01:38:44.110 align:start position:0%
tracker on they will know what's going
on<01:38:41.960><c> in</c><01:38:42.140><c> their</c><01:38:42.290><c> brains</c><01:38:42.560><c> it's</c><01:38:43.310><c> not</c><01:38:43.489><c> necessarily</c>

01:38:44.110 --> 01:38:44.120 align:start position:0%
on in their brains it's not necessarily
 

01:38:44.120 --> 01:38:45.970 align:start position:0%
on in their brains it's not necessarily
true<01:38:44.300><c> you</c><01:38:44.719><c> know</c><01:38:44.840><c> it's</c><01:38:45.050><c> just</c><01:38:45.200><c> having</c><01:38:45.440><c> able</c><01:38:45.830><c> to</c>

01:38:45.970 --> 01:38:45.980 align:start position:0%
true you know it's just having able to
 

01:38:45.980 --> 01:38:47.860 align:start position:0%
true you know it's just having able to
have<01:38:46.460><c> the</c><01:38:46.670><c> be</c><01:38:47.090><c> able</c><01:38:47.210><c> to</c><01:38:47.330><c> ask</c><01:38:47.570><c> these</c><01:38:47.810><c> questions</c>

01:38:47.860 --> 01:38:47.870 align:start position:0%
have the be able to ask these questions
 

01:38:47.870 --> 01:38:52.630 align:start position:0%
have the be able to ask these questions
as<01:38:48.469><c> well</c><01:38:48.650><c> yeah</c>

01:38:52.630 --> 01:38:52.640 align:start position:0%
 
 

01:38:52.640 --> 01:38:55.810 align:start position:0%
 
things<01:38:53.150><c> like</c><01:38:53.590><c> watch</c><01:38:54.590><c> are</c><01:38:54.800><c> there</c><01:38:55.700><c> maybe</c>

01:38:55.810 --> 01:38:55.820 align:start position:0%
things like watch are there maybe
 

01:38:55.820 --> 01:39:01.660 align:start position:0%
things like watch are there maybe
perhaps<01:38:58.300><c> well</c><01:38:59.410><c> so</c><01:39:00.410><c> kind</c><01:39:01.040><c> of</c><01:39:01.130><c> things</c><01:39:01.310><c> firstly</c>

01:39:01.660 --> 01:39:01.670 align:start position:0%
perhaps well so kind of things firstly
 

01:39:01.670 --> 01:39:04.840 align:start position:0%
perhaps well so kind of things firstly
the<01:39:01.820><c> hot</c><01:39:01.970><c> jar</c><01:39:02.270><c> you</c><01:39:02.450><c> need</c><01:39:02.630><c> users</c><01:39:03.260><c> so</c><01:39:04.250><c> you</c><01:39:04.550><c> mean</c>

01:39:04.840 --> 01:39:04.850 align:start position:0%
the hot jar you need users so you mean
 

01:39:04.850 --> 01:39:07.000 align:start position:0%
the hot jar you need users so you mean
as<01:39:05.300><c> it</c><01:39:05.510><c> known</c><01:39:05.720><c> as</c><01:39:05.960><c> it</c><01:39:06.110><c> not</c><01:39:06.470><c> like</c><01:39:06.620><c> it</c><01:39:06.740><c> gets</c><01:39:06.920><c> a</c>

01:39:07.000 --> 01:39:07.010 align:start position:0%
as it known as it not like it gets a
 

01:39:07.010 --> 01:39:10.540 align:start position:0%
as it known as it not like it gets a
test<01:39:07.250><c> you</c><01:39:07.400><c> actually</c><01:39:07.700><c> need</c><01:39:07.880><c> a</c><01:39:08.620><c> large</c><01:39:09.620><c> song</c><01:39:10.280><c> poor</c>

01:39:10.540 --> 01:39:10.550 align:start position:0%
test you actually need a large song poor
 

01:39:10.550 --> 01:39:12.580 align:start position:0%
test you actually need a large song poor
people<01:39:11.150><c> to</c><01:39:11.270><c> be</c><01:39:11.360><c> doing</c><01:39:11.630><c> it</c><01:39:11.780><c> so</c><01:39:12.230><c> one</c><01:39:12.440><c> of</c><01:39:12.470><c> the</c>

01:39:12.580 --> 01:39:12.590 align:start position:0%
people to be doing it so one of the
 

01:39:12.590 --> 01:39:13.870 align:start position:0%
people to be doing it so one of the
problems<01:39:12.950><c> with</c><01:39:13.040><c> that</c><01:39:13.100><c> is</c><01:39:13.280><c> they've</c><01:39:13.640><c> you're</c>

01:39:13.870 --> 01:39:13.880 align:start position:0%
problems with that is they've you're
 

01:39:13.880 --> 01:39:16.240 align:start position:0%
problems with that is they've you're
early<01:39:14.510><c> in</c><01:39:14.630><c> the</c><01:39:14.720><c> crypto</c><01:39:15.050><c> space</c><01:39:15.380><c> you</c><01:39:15.890><c> may</c><01:39:16.010><c> not</c>

01:39:16.240 --> 01:39:16.250 align:start position:0%
early in the crypto space you may not
 

01:39:16.250 --> 01:39:18.040 align:start position:0%
early in the crypto space you may not
have<01:39:16.490><c> many</c><01:39:16.730><c> users</c><01:39:17.180><c> in</c><01:39:17.210><c> which</c><01:39:17.450><c> case</c><01:39:17.690><c> you</c><01:39:17.840><c> just</c>

01:39:18.040 --> 01:39:18.050 align:start position:0%
have many users in which case you just
 

01:39:18.050 --> 01:39:19.420 align:start position:0%
have many users in which case you just
not<01:39:18.170><c> gonna</c><01:39:18.260><c> get</c><01:39:18.440><c> a</c><01:39:18.500><c> lot</c><01:39:18.560><c> of</c><01:39:18.740><c> insights</c><01:39:19.160><c> out</c><01:39:19.340><c> of</c>

01:39:19.420 --> 01:39:19.430 align:start position:0%
not gonna get a lot of insights out of
 

01:39:19.430 --> 01:39:21.010 align:start position:0%
not gonna get a lot of insights out of
it<01:39:19.520><c> basically</c><01:39:19.940><c> the</c><01:39:20.150><c> same</c><01:39:20.300><c> problem</c><01:39:20.630><c> as</c><01:39:20.720><c> Google</c>

01:39:21.010 --> 01:39:21.020 align:start position:0%
it basically the same problem as Google
 

01:39:21.020 --> 01:39:27.430 align:start position:0%
it basically the same problem as Google
Analytics<01:39:21.560><c> using</c><01:39:21.890><c> about</c><01:39:22.130><c> your</c><01:39:22.400><c> platform</c><01:39:26.440><c> is</c>

01:39:27.430 --> 01:39:27.440 align:start position:0%
Analytics using about your platform is
 

01:39:27.440 --> 01:39:29.680 align:start position:0%
Analytics using about your platform is
watching<01:39:27.920><c> one</c><01:39:28.100><c> session</c><01:39:28.550><c> which</c><01:39:29.180><c> is</c><01:39:29.270><c> extremely</c>

01:39:29.680 --> 01:39:29.690 align:start position:0%
watching one session which is extremely
 

01:39:29.690 --> 01:39:31.990 align:start position:0%
watching one session which is extremely
useful<01:39:29.980><c> so</c><01:39:30.980><c> you</c><01:39:31.040><c> have</c><01:39:31.190><c> like</c><01:39:31.400><c> basically</c><01:39:31.760><c> one</c>

01:39:31.990 --> 01:39:32.000 align:start position:0%
useful so you have like basically one
 

01:39:32.000 --> 01:39:33.790 align:start position:0%
useful so you have like basically one
year<01:39:32.210><c> ago</c><01:39:32.420><c> to</c><01:39:32.750><c> a</c><01:39:32.780><c> global</c><01:39:33.170><c> command</c><01:39:33.410><c> and</c><01:39:33.530><c> seeing</c>

01:39:33.790 --> 01:39:33.800 align:start position:0%
year ago to a global command and seeing
 

01:39:33.800 --> 01:39:35.620 align:start position:0%
year ago to a global command and seeing
how<01:39:33.950><c> they</c><01:39:34.130><c> do</c><01:39:34.250><c> things</c><01:39:34.490><c> and</c><01:39:34.820><c> if</c><01:39:35.000><c> you</c><01:39:35.090><c> watch</c><01:39:35.390><c> like</c>

01:39:35.620 --> 01:39:35.630 align:start position:0%
how they do things and if you watch like
 

01:39:35.630 --> 01:39:37.330 align:start position:0%
how they do things and if you watch like
them<01:39:35.900><c> like</c><01:39:36.260><c> when</c><01:39:36.560><c> you</c><01:39:36.620><c> session</c><01:39:36.980><c> to</c><01:39:37.070><c> get</c><01:39:37.310><c> a</c>

01:39:37.330 --> 01:39:37.340 align:start position:0%
them like when you session to get a
 

01:39:37.340 --> 01:39:38.680 align:start position:0%
them like when you session to get a
better<01:39:37.550><c> feeling</c><01:39:37.850><c> of</c><01:39:37.940><c> how</c><01:39:38.090><c> people</c><01:39:38.390><c> are</c><01:39:38.450><c> yeah</c>

01:39:38.680 --> 01:39:38.690 align:start position:0%
better feeling of how people are yeah
 

01:39:38.690 --> 01:39:41.200 align:start position:0%
better feeling of how people are yeah
yes<01:39:38.900><c> so</c><01:39:39.350><c> the</c><01:39:39.500><c> real</c><01:39:39.950><c> benefit</c><01:39:40.430><c> of</c><01:39:40.610><c> that</c><01:39:40.640><c> is</c><01:39:41.120><c> that</c>

01:39:41.200 --> 01:39:41.210 align:start position:0%
yes so the real benefit of that is that
 

01:39:41.210 --> 01:39:43.300 align:start position:0%
yes so the real benefit of that is that
those<01:39:41.630><c> are</c><01:39:41.840><c> real</c><01:39:42.170><c> people</c><01:39:42.350><c> doing</c><01:39:42.950><c> real</c><01:39:43.070><c> things</c>

01:39:43.300 --> 01:39:43.310 align:start position:0%
those are real people doing real things
 

01:39:43.310 --> 01:39:46.660 align:start position:0%
those are real people doing real things
at<01:39:43.940><c> your</c><01:39:44.090><c> site</c><01:39:44.390><c> it's</c><01:39:44.930><c> not</c><01:39:45.050><c> a</c><01:39:45.200><c> made-up</c><01:39:45.860><c> user</c>

01:39:46.660 --> 01:39:46.670 align:start position:0%
at your site it's not a made-up user
 

01:39:46.670 --> 01:39:48.820 align:start position:0%
at your site it's not a made-up user
test<01:39:47.000><c> right</c><01:39:47.300><c> that</c><01:39:47.810><c> is</c><01:39:48.020><c> absolutely</c><01:39:48.410><c> beneficial</c>

01:39:48.820 --> 01:39:48.830 align:start position:0%
test right that is absolutely beneficial
 

01:39:48.830 --> 01:39:50.620 align:start position:0%
test right that is absolutely beneficial
the<01:39:49.520><c> only</c><01:39:49.730><c> thing</c><01:39:49.850><c> I</c><01:39:49.910><c> would</c><01:39:50.030><c> say</c><01:39:50.180><c> is</c><01:39:50.240><c> it</c><01:39:50.420><c> needs</c>

01:39:50.620 --> 01:39:50.630 align:start position:0%
the only thing I would say is it needs
 

01:39:50.630 --> 01:39:52.870 align:start position:0%
the only thing I would say is it needs
supplementing<01:39:51.410><c> because</c><01:39:51.800><c> it's</c><01:39:52.130><c> still</c><01:39:52.490><c> up</c><01:39:52.670><c> or</c>

01:39:52.870 --> 01:39:52.880 align:start position:0%
supplementing because it's still up or
 

01:39:52.880 --> 01:39:54.790 align:start position:0%
supplementing because it's still up or
what<01:39:53.180><c> it's</c><01:39:53.810><c> still</c><01:39:54.050><c> one</c><01:39:54.290><c> more</c><01:39:54.410><c> else</c><01:39:54.560><c> are</c><01:39:54.710><c> they</c>

01:39:54.790 --> 01:39:54.800 align:start position:0%
what it's still one more else are they
 

01:39:54.800 --> 01:39:57.520 align:start position:0%
what it's still one more else are they
doing<01:39:55.160><c> normal</c><01:39:55.880><c> I</c><01:39:56.000><c> yeah</c><01:39:56.480><c> but</c><01:39:56.930><c> absolutely</c><01:39:57.200><c> I</c>

01:39:57.520 --> 01:39:57.530 align:start position:0%
doing normal I yeah but absolutely I
 

01:39:57.530 --> 01:39:59.380 align:start position:0%
doing normal I yeah but absolutely I
agree<01:39:57.620><c> that</c><01:39:58.520><c> the</c><01:39:58.640><c> question</c><01:39:58.970><c> is</c><01:39:59.090><c> you</c><01:39:59.360><c> know</c>

01:39:59.380 --> 01:39:59.390 align:start position:0%
agree that the question is you know
 

01:39:59.390 --> 01:40:00.910 align:start position:0%
agree that the question is you know
because<01:40:00.170><c> you</c><01:40:00.260><c> don't</c><01:40:00.440><c> understand</c><01:40:00.800><c> their</c>

01:40:00.910 --> 01:40:00.920 align:start position:0%
because you don't understand their
 

01:40:00.920 --> 01:40:02.170 align:start position:0%
because you don't understand their
context<01:40:01.430><c> you</c><01:40:01.550><c> don't</c><01:40:01.580><c> know</c><01:40:01.760><c> what</c><01:40:01.910><c> else</c><01:40:02.060><c> is</c>

01:40:02.170 --> 01:40:02.180 align:start position:0%
context you don't know what else is
 

01:40:02.180 --> 01:40:03.940 align:start position:0%
context you don't know what else is
going<01:40:02.360><c> on</c><01:40:02.480><c> in</c><01:40:02.600><c> their</c><01:40:02.750><c> life</c><01:40:02.900><c> and</c><01:40:03.380><c> I've</c><01:40:03.710><c> watched</c>

01:40:03.940 --> 01:40:03.950 align:start position:0%
going on in their life and I've watched
 

01:40:03.950 --> 01:40:05.470 align:start position:0%
going on in their life and I've watched
some<01:40:04.100><c> of</c><01:40:04.190><c> those</c><01:40:04.250><c> videos</c><01:40:04.610><c> and</c><01:40:04.820><c> then</c><01:40:04.970><c> then</c>

01:40:05.470 --> 01:40:05.480 align:start position:0%
some of those videos and then then
 

01:40:05.480 --> 01:40:06.850 align:start position:0%
some of those videos and then then
they're<01:40:05.960><c> not</c><01:40:06.020><c> doing</c><01:40:06.260><c> anything</c><01:40:06.410><c> for</c><01:40:06.680><c> a</c><01:40:06.740><c> while</c>

01:40:06.850 --> 01:40:06.860 align:start position:0%
they're not doing anything for a while
 

01:40:06.860 --> 01:40:08.710 align:start position:0%
they're not doing anything for a while
what<01:40:07.340><c> are</c><01:40:07.430><c> they</c><01:40:07.520><c> doing</c><01:40:07.820><c> they</c><01:40:08.210><c> got</c><01:40:08.360><c> a</c><01:40:08.390><c> toilet</c>

01:40:08.710 --> 01:40:08.720 align:start position:0%
what are they doing they got a toilet
 

01:40:08.720 --> 01:40:11.500 align:start position:0%
what are they doing they got a toilet
like<01:40:09.620><c> you</c><01:40:09.950><c> know</c><01:40:10.220><c> what's</c><01:40:10.910><c> going</c><01:40:11.150><c> on</c><01:40:11.240><c> in</c><01:40:11.360><c> that</c>

01:40:11.500 --> 01:40:11.510 align:start position:0%
like you know what's going on in that
 

01:40:11.510 --> 01:40:14.020 align:start position:0%
like you know what's going on in that
time<01:40:11.720><c> I</c><01:40:11.750><c> don't</c><01:40:12.500><c> know</c><01:40:12.650><c> why</c><01:40:13.070><c> they</c><01:40:13.370><c> make</c><01:40:13.550><c> pauses</c>

01:40:14.020 --> 01:40:14.030 align:start position:0%
time I don't know why they make pauses
 

01:40:14.030 --> 01:40:15.760 align:start position:0%
time I don't know why they make pauses
when<01:40:14.180><c> they</c><01:40:14.330><c> do</c><01:40:14.390><c> why</c><01:40:15.170><c> they</c><01:40:15.200><c> click</c><01:40:15.500><c> on</c><01:40:15.620><c> things</c>

01:40:15.760 --> 01:40:15.770 align:start position:0%
when they do why they click on things
 

01:40:15.770 --> 01:40:17.080 align:start position:0%
when they do why they click on things
that<01:40:16.010><c> they</c><01:40:16.100><c> do</c><01:40:16.160><c> what</c><01:40:16.520><c> they're</c><01:40:16.700><c> looking</c><01:40:17.060><c> for</c>

01:40:17.080 --> 01:40:17.090 align:start position:0%
that they do what they're looking for
 

01:40:17.090 --> 01:40:20.400 align:start position:0%
that they do what they're looking for
when<01:40:17.480><c> they</c><01:40:17.630><c> start</c><01:40:18.010><c> but</c><01:40:19.010><c> they</c><01:40:19.310><c> can</c><01:40:19.700><c> be</c>

01:40:20.400 --> 01:40:20.410 align:start position:0%
when they start but they can be
 

01:40:20.410 --> 01:40:24.490 align:start position:0%
when they start but they can be
interesting<01:40:21.410><c> I</c><01:40:22.100><c> think</c><01:40:23.050><c> this</c><01:40:24.050><c> is</c><01:40:24.170><c> like</c><01:40:24.290><c> that's</c>

01:40:24.490 --> 01:40:24.500 align:start position:0%
interesting I think this is like that's
 

01:40:24.500 --> 01:40:27.010 align:start position:0%
interesting I think this is like that's
what<01:40:24.620><c> they</c><01:40:25.040><c> write</c><01:40:25.400><c> and</c><01:40:25.610><c> or</c><01:40:26.060><c> elements</c><01:40:26.810><c> of</c><01:40:26.870><c> it</c>

01:40:27.010 --> 01:40:27.020 align:start position:0%
what they write and or elements of it
 

01:40:27.020 --> 01:40:29.710 align:start position:0%
what they write and or elements of it
sort<01:40:27.290><c> of</c><01:40:27.350><c> bridges</c><01:40:27.830><c> that</c><01:40:28.210><c> it's</c><01:40:29.210><c> like</c><01:40:29.390><c> you</c><01:40:29.510><c> can</c>

01:40:29.710 --> 01:40:29.720 align:start position:0%
sort of bridges that it's like you can
 

01:40:29.720 --> 01:40:33.010 align:start position:0%
sort of bridges that it's like you can
dive<01:40:29.930><c> into</c><01:40:30.230><c> that</c><01:40:30.500><c> data</c><01:40:31.070><c> to</c><01:40:31.790><c> seal</c><01:40:32.000><c> the</c><01:40:32.660><c> room</c><01:40:32.840><c> you</c>

01:40:33.010 --> 01:40:33.020 align:start position:0%
dive into that data to seal the room you
 

01:40:33.020 --> 01:40:34.290 align:start position:0%
dive into that data to seal the room you
know<01:40:33.110><c> level</c><01:40:33.410><c> but</c><01:40:33.560><c> also</c>

01:40:34.290 --> 01:40:34.300 align:start position:0%
know level but also
 

01:40:34.300 --> 01:40:38.370 align:start position:0%
know level but also
the<01:40:34.389><c> collection</c><01:40:35.170><c> I</c><01:40:35.710><c> think</c><01:40:36.270><c> all</c><01:40:37.380><c> successful</c>

01:40:38.370 --> 01:40:38.380 align:start position:0%
the collection I think all successful
 

01:40:38.380 --> 01:40:48.560 align:start position:0%
the collection I think all successful
companies<01:40:38.800><c> these</c><01:40:39.369><c> are</c><01:40:39.550><c> both</c><01:40:39.940><c> of</c><01:40:40.179><c> those</c><01:40:40.300><c> things</c>

01:40:48.560 --> 01:40:48.570 align:start position:0%
 
 

01:40:48.570 --> 01:40:50.370 align:start position:0%
 
that<01:40:49.570><c> you</c><01:40:49.719><c> could</c><01:40:49.900><c> you</c><01:40:50.020><c> can</c><01:40:50.170><c> make</c><01:40:50.290><c> your</c>

01:40:50.370 --> 01:40:50.380 align:start position:0%
that you could you can make your
 

01:40:50.380 --> 01:40:52.260 align:start position:0%
that you could you can make your
assumptions<01:40:50.829><c> based</c><01:40:51.070><c> on</c><01:40:51.340><c> information</c><01:40:51.730><c> right</c>

01:40:52.260 --> 01:40:52.270 align:start position:0%
assumptions based on information right
 

01:40:52.270 --> 01:40:53.129 align:start position:0%
assumptions based on information right
he's<01:40:52.510><c> like</c><01:40:52.659><c> Oh</c>

01:40:53.129 --> 01:40:53.139 align:start position:0%
he's like Oh
 

01:40:53.139 --> 01:40:55.020 align:start position:0%
he's like Oh
everyone<01:40:53.650><c> goes</c><01:40:53.770><c> to</c><01:40:53.889><c> this</c><01:40:53.980><c> page</c><01:40:54.280><c> and</c><01:40:54.579><c> then</c><01:40:54.639><c> they</c>

01:40:55.020 --> 01:40:55.030 align:start position:0%
everyone goes to this page and then they
 

01:40:55.030 --> 01:40:56.640 align:start position:0%
everyone goes to this page and then they
do<01:40:55.090><c> this</c><01:40:55.300><c> thing</c><01:40:55.570><c> that's</c><01:40:55.809><c> weird</c><01:40:55.989><c> I</c><01:40:56.260><c> wonder</c><01:40:56.530><c> why</c>

01:40:56.640 --> 01:40:56.650 align:start position:0%
do this thing that's weird I wonder why
 

01:40:56.650 --> 01:40:58.470 align:start position:0%
do this thing that's weird I wonder why
they<01:40:56.800><c> do</c><01:40:56.860><c> that</c><01:40:57.130><c> and</c><01:40:57.429><c> then</c><01:40:57.639><c> go</c><01:40:57.670><c> find</c><01:40:58.000><c> out</c><01:40:58.210><c> yeah</c>

01:40:58.470 --> 01:40:58.480 align:start position:0%
they do that and then go find out yeah
 

01:40:58.480 --> 01:41:01.229 align:start position:0%
they do that and then go find out yeah
exactly<01:40:58.809><c> yeah</c><01:40:59.619><c> so</c><01:41:00.010><c> I</c><01:41:00.070><c> did</c><01:41:00.219><c> this</c><01:41:00.369><c> proof</c><01:41:00.670><c> above</c><01:41:00.969><c> a</c>

01:41:01.229 --> 01:41:01.239 align:start position:0%
exactly yeah so I did this proof above a
 

01:41:01.239 --> 01:41:07.049 align:start position:0%
exactly yeah so I did this proof above a
shop<01:41:03.869><c> so</c><01:41:04.869><c> the</c><01:41:05.260><c> last</c><01:41:05.409><c> thing</c><01:41:05.739><c> is</c><01:41:05.889><c> about</c><01:41:06.070><c> couple</c>

01:41:07.049 --> 01:41:07.059 align:start position:0%
shop so the last thing is about couple
 

01:41:07.059 --> 01:41:10.109 align:start position:0%
shop so the last thing is about couple
more<01:41:07.210><c> things</c><01:41:07.420><c> is</c><01:41:08.159><c> video</c><01:41:09.159><c> conferencing</c><01:41:09.790><c> right</c>

01:41:10.109 --> 01:41:10.119 align:start position:0%
more things is video conferencing right
 

01:41:10.119 --> 01:41:12.629 align:start position:0%
more things is video conferencing right
so<01:41:10.389><c> we</c><01:41:10.630><c> zoom</c><01:41:11.079><c> but</c><01:41:11.829><c> the</c><01:41:11.920><c> amount</c><01:41:12.130><c> of</c><01:41:12.190><c> target</c>

01:41:12.629 --> 01:41:12.639 align:start position:0%
so we zoom but the amount of target
 

01:41:12.639 --> 01:41:14.729 align:start position:0%
so we zoom but the amount of target
service<01:41:13.059><c> generally</c><01:41:13.599><c> easy</c><01:41:14.020><c> but</c><01:41:14.230><c> the</c><01:41:14.440><c> amount</c><01:41:14.679><c> of</c>

01:41:14.729 --> 01:41:14.739 align:start position:0%
service generally easy but the amount of
 

01:41:14.739 --> 01:41:17.939 align:start position:0%
service generally easy but the amount of
times<01:41:15.010><c> that</c><01:41:15.369><c> I</c><01:41:15.940><c> had</c><01:41:16.210><c> a</c><01:41:16.239><c> session</c><01:41:16.900><c> where</c><01:41:17.590><c> the</c><01:41:17.710><c> end</c>

01:41:17.939 --> 01:41:17.949 align:start position:0%
times that I had a session where the end
 

01:41:17.949 --> 01:41:19.799 align:start position:0%
times that I had a session where the end
user<01:41:18.340><c> has</c><01:41:18.520><c> not</c><01:41:18.909><c> been</c><01:41:19.090><c> able</c><01:41:19.239><c> to</c><01:41:19.389><c> use</c><01:41:19.659><c> the</c>

01:41:19.799 --> 01:41:19.809 align:start position:0%
user has not been able to use the
 

01:41:19.809 --> 01:41:21.629 align:start position:0%
user has not been able to use the
software<01:41:20.170><c> that</c><01:41:20.409><c> you</c><01:41:20.530><c> demanded</c><01:41:21.040><c> that</c><01:41:21.190><c> they</c><01:41:21.369><c> use</c>

01:41:21.629 --> 01:41:21.639 align:start position:0%
software that you demanded that they use
 

01:41:21.639 --> 01:41:25.319 align:start position:0%
software that you demanded that they use
right<01:41:21.969><c> is</c><01:41:22.409><c> like</c><01:41:23.409><c> it's</c><01:41:23.710><c> it's</c><01:41:24.159><c> just</c><01:41:24.550><c> after</c><01:41:24.909><c> that</c>

01:41:25.319 --> 01:41:25.329 align:start position:0%
right is like it's it's just after that
 

01:41:25.329 --> 01:41:27.780 align:start position:0%
right is like it's it's just after that
what's<01:41:25.599><c> easiest</c><01:41:26.020><c> for</c><01:41:26.170><c> them</c><01:41:26.469><c> and</c><01:41:26.770><c> you</c><01:41:27.400><c> do</c><01:41:27.579><c> that</c>

01:41:27.780 --> 01:41:27.790 align:start position:0%
what's easiest for them and you do that
 

01:41:27.790 --> 01:41:29.700 align:start position:0%
what's easiest for them and you do that
right<01:41:28.150><c> so</c><01:41:28.360><c> the</c><01:41:28.510><c> easier</c><01:41:28.900><c> for</c><01:41:29.079><c> you</c><01:41:29.230><c> to</c><01:41:29.260><c> set</c><01:41:29.559><c> it</c><01:41:29.590><c> up</c>

01:41:29.700 --> 01:41:29.710 align:start position:0%
right so the easier for you to set it up
 

01:41:29.710 --> 01:41:32.939 align:start position:0%
right so the easier for you to set it up
at<01:41:29.860><c> your</c><01:41:29.889><c> own</c><01:41:30.010><c> to</c><01:41:30.429><c> make</c><01:41:30.460><c> sure</c><01:41:30.820><c> the</c><01:41:31.360><c> the</c><01:41:31.949><c> you</c>

01:41:32.939 --> 01:41:32.949 align:start position:0%
at your own to make sure the the you
 

01:41:32.949 --> 01:41:34.229 align:start position:0%
at your own to make sure the the you
know<01:41:33.010><c> spend</c><01:41:33.309><c> the</c><01:41:33.369><c> first</c><01:41:33.520><c> half</c><01:41:33.670><c> of</c><01:41:34.090><c> the</c>

01:41:34.229 --> 01:41:34.239 align:start position:0%
know spend the first half of the
 

01:41:34.239 --> 01:41:36.089 align:start position:0%
know spend the first half of the
interview<01:41:34.659><c> helping</c><01:41:35.349><c> the</c><01:41:35.440><c> work</c><01:41:35.679><c> out</c><01:41:35.920><c> where</c><01:41:36.070><c> the</c>

01:41:36.089 --> 01:41:36.099 align:start position:0%
interview helping the work out where the
 

01:41:36.099 --> 01:41:38.970 align:start position:0%
interview helping the work out where the
share<01:41:36.429><c> button</c><01:41:36.820><c> is</c><01:41:36.969><c> right</c><01:41:37.329><c> so</c><01:41:37.929><c> this</c><01:41:38.559><c> is</c><01:41:38.650><c> quite</c><01:41:38.889><c> a</c>

01:41:38.970 --> 01:41:38.980 align:start position:0%
share button is right so this is quite a
 

01:41:38.980 --> 01:41:41.310 align:start position:0%
share button is right so this is quite a
good<01:41:39.070><c> tip</c><01:41:39.460><c> it's</c><01:41:39.730><c> just</c><01:41:39.940><c> to</c><01:41:40.119><c> to</c><01:41:40.540><c> do</c><01:41:40.750><c> go</c><01:41:41.079><c> where</c>

01:41:41.310 --> 01:41:41.320 align:start position:0%
good tip it's just to to do go where
 

01:41:41.320 --> 01:41:43.830 align:start position:0%
good tip it's just to to do go where
they<01:41:41.559><c> are</c><01:41:41.800><c> in</c><01:41:42.429><c> terms</c><01:41:42.639><c> of</c><01:41:43.030><c> the</c><01:41:43.150><c> software</c><01:41:43.599><c> that's</c>

01:41:43.830 --> 01:41:43.840 align:start position:0%
they are in terms of the software that's
 

01:41:43.840 --> 01:41:47.040 align:start position:0%
they are in terms of the software that's
all<01:41:44.079><c> use</c><01:41:44.820><c> record</c><01:41:45.820><c> it</c><01:41:46.030><c> but</c><01:41:46.270><c> do</c><01:41:46.599><c> always</c><01:41:46.869><c> ask</c>

01:41:47.040 --> 01:41:47.050 align:start position:0%
all use record it but do always ask
 

01:41:47.050 --> 01:41:48.780 align:start position:0%
all use record it but do always ask
permission<01:41:47.230><c> beforehand</c><01:41:48.070><c> so</c><01:41:48.309><c> this</c><01:41:48.460><c> comes</c><01:41:48.670><c> to</c>

01:41:48.780 --> 01:41:48.790 align:start position:0%
permission beforehand so this comes to
 

01:41:48.790 --> 01:41:50.430 align:start position:0%
permission beforehand so this comes to
that<01:41:48.909><c> is</c><01:41:49.059><c> really</c><01:41:49.510><c> beneficial</c><01:41:49.869><c> to</c><01:41:50.020><c> record</c><01:41:50.349><c> it</c>

01:41:50.430 --> 01:41:50.440 align:start position:0%
that is really beneficial to record it
 

01:41:50.440 --> 01:41:52.260 align:start position:0%
that is really beneficial to record it
so<01:41:50.500><c> you</c><01:41:50.619><c> can</c><01:41:50.770><c> come</c><01:41:50.889><c> back</c><01:41:50.920><c> right</c><01:41:51.369><c> don't</c><01:41:52.059><c> just</c>

01:41:52.260 --> 01:41:52.270 align:start position:0%
so you can come back right don't just
 

01:41:52.270 --> 01:41:54.030 align:start position:0%
so you can come back right don't just
ask<01:41:52.449><c> them</c><01:41:52.719><c> at</c><01:41:52.780><c> the</c><01:41:52.869><c> start</c><01:41:53.230><c> of</c><01:41:53.380><c> the</c><01:41:53.530><c> session</c><01:41:53.739><c> but</c>

01:41:54.030 --> 01:41:54.040 align:start position:0%
ask them at the start of the session but
 

01:41:54.040 --> 01:41:56.160 align:start position:0%
ask them at the start of the session but
by<01:41:54.250><c> the</c><01:41:54.309><c> way</c><01:41:54.460><c> I'm</c><01:41:54.579><c> recording</c><01:41:55.090><c> in</c><01:41:55.239><c> ask</c><01:41:55.719><c> them</c>

01:41:56.160 --> 01:41:56.170 align:start position:0%
by the way I'm recording in ask them
 

01:41:56.170 --> 01:41:58.410 align:start position:0%
by the way I'm recording in ask them
like<01:41:56.559><c> when</c><01:41:57.190><c> you're</c><01:41:57.369><c> recruiting</c><01:41:57.670><c> them</c><01:41:58.059><c> okay</c>

01:41:58.410 --> 01:41:58.420 align:start position:0%
like when you're recruiting them okay
 

01:41:58.420 --> 01:42:00.780 align:start position:0%
like when you're recruiting them okay
because<01:41:58.869><c> then</c><01:41:59.199><c> they'll</c><01:41:59.409><c> always</c><01:41:59.739><c> say</c><01:42:00.159><c> yes</c><01:42:00.460><c> if</c>

01:42:00.780 --> 01:42:00.790 align:start position:0%
because then they'll always say yes if
 

01:42:00.790 --> 01:42:03.620 align:start position:0%
because then they'll always say yes if
you<01:42:01.270><c> land</c><01:42:01.540><c> it</c><01:42:01.690><c> on</c><01:42:01.809><c> them</c><01:42:02.139><c> last</c><01:42:02.559><c> minutes</c><01:42:03.070><c> then</c>

01:42:03.620 --> 01:42:03.630 align:start position:0%
you land it on them last minutes then
 

01:42:03.630 --> 01:42:05.700 align:start position:0%
you land it on them last minutes then
people<01:42:04.630><c> don't</c><01:42:04.809><c> have</c><01:42:04.929><c> being</c><01:42:05.139><c> surprised</c><01:42:05.530><c> about</c>

01:42:05.700 --> 01:42:05.710 align:start position:0%
people don't have being surprised about
 

01:42:05.710 --> 01:42:10.080 align:start position:0%
people don't have being surprised about
that<01:42:06.040><c> kind</c><01:42:06.280><c> of</c><01:42:06.369><c> thing</c><01:42:06.809><c> at</c><01:42:08.190><c> so</c><01:42:09.190><c> it's</c><01:42:09.369><c> a</c><01:42:09.550><c> it's</c><01:42:09.909><c> a</c>

01:42:10.080 --> 01:42:10.090 align:start position:0%
that kind of thing at so it's a it's a
 

01:42:10.090 --> 01:42:12.089 align:start position:0%
that kind of thing at so it's a it's a
good<01:42:10.210><c> idea</c><01:42:10.480><c> not</c><01:42:10.630><c> to</c><01:42:10.690><c> just</c><01:42:10.960><c> yeah</c><01:42:11.320><c> like</c><01:42:11.829><c> it</c><01:42:11.980><c> on</c>

01:42:12.089 --> 01:42:12.099 align:start position:0%
good idea not to just yeah like it on
 

01:42:12.099 --> 01:42:14.760 align:start position:0%
good idea not to just yeah like it on
them<01:42:12.250><c> like</c><01:42:12.699><c> that</c><01:42:12.760><c> you</c><01:42:13.480><c> might</c><01:42:14.170><c> have</c><01:42:14.320><c> consent</c>

01:42:14.760 --> 01:42:14.770 align:start position:0%
them like that you might have consent
 

01:42:14.770 --> 01:42:17.430 align:start position:0%
them like that you might have consent
forms<01:42:15.309><c> or</c><01:42:15.520><c> nba's</c><01:42:16.059><c> that's</c><01:42:16.599><c> down</c><01:42:16.960><c> to</c><01:42:16.989><c> you</c><01:42:17.199><c> as</c><01:42:17.349><c> a</c>

01:42:17.430 --> 01:42:17.440 align:start position:0%
forms or nba's that's down to you as a
 

01:42:17.440 --> 01:42:22.049 align:start position:0%
forms or nba's that's down to you as a
company<01:42:17.980><c> I</c><01:42:18.840><c> mean</c><01:42:19.920><c> so</c><01:42:20.920><c> I</c><01:42:20.980><c> think</c><01:42:21.130><c> some</c><01:42:21.610><c> companies</c>

01:42:22.049 --> 01:42:22.059 align:start position:0%
company I mean so I think some companies
 

01:42:22.059 --> 01:42:25.820 align:start position:0%
company I mean so I think some companies
really<01:42:22.540><c> overhype</c><01:42:23.170><c> their</c><01:42:23.590><c> own</c><01:42:23.800><c> the</c>

01:42:25.820 --> 01:42:25.830 align:start position:0%
really overhype their own the
 

01:42:25.830 --> 01:42:27.140 align:start position:0%
really overhype their own the
the<01:42:25.950><c> information</c><01:42:26.580><c> that</c><01:42:26.610><c> they</c><01:42:26.850><c> think</c><01:42:26.910><c> they're</c>

01:42:27.140 --> 01:42:27.150 align:start position:0%
the information that they think they're
 

01:42:27.150 --> 01:42:28.910 align:start position:0%
the information that they think they're
going<01:42:27.300><c> to</c><01:42:27.390><c> be</c><01:42:27.480><c> sharing</c><01:42:27.780><c> with</c><01:42:28.020><c> this</c><01:42:28.350><c> the</c><01:42:28.680><c> user</c>

01:42:28.910 --> 01:42:28.920 align:start position:0%
going to be sharing with this the user
 

01:42:28.920 --> 01:42:31.100 align:start position:0%
going to be sharing with this the user
and<01:42:29.220><c> rightly</c><01:42:29.430><c> you're</c><01:42:30.150><c> asking</c><01:42:30.570><c> the</c><01:42:30.690><c> user</c><01:42:30.900><c> all</c>

01:42:31.100 --> 01:42:31.110 align:start position:0%
and rightly you're asking the user all
 

01:42:31.110 --> 01:42:32.900 align:start position:0%
and rightly you're asking the user all
into<01:42:31.290><c> questions</c><01:42:31.770><c> hopefully</c><01:42:32.340><c> you're</c><01:42:32.730><c> probably</c>

01:42:32.900 --> 01:42:32.910 align:start position:0%
into questions hopefully you're probably
 

01:42:32.910 --> 01:42:34.400 align:start position:0%
into questions hopefully you're probably
not<01:42:33.180><c> going</c><01:42:33.390><c> to</c><01:42:33.450><c> tell</c><01:42:33.630><c> them</c><01:42:33.810><c> loads</c><01:42:34.020><c> of</c><01:42:34.200><c> stuff</c>

01:42:34.400 --> 01:42:34.410 align:start position:0%
not going to tell them loads of stuff
 

01:42:34.410 --> 01:42:36.620 align:start position:0%
not going to tell them loads of stuff
that<01:42:34.710><c> you're</c><01:42:35.160><c> doing</c><01:42:35.190><c> if</c><01:42:35.730><c> it's</c><01:42:35.880><c> secret</c><01:42:36.120><c> right</c>

01:42:36.620 --> 01:42:36.630 align:start position:0%
that you're doing if it's secret right
 

01:42:36.630 --> 01:42:39.650 align:start position:0%
that you're doing if it's secret right
so<01:42:37.220><c> just</c><01:42:38.220><c> like</c><01:42:38.580><c> it's</c><01:42:38.970><c> a</c><01:42:39.120><c> maybe</c><01:42:39.390><c> bit</c>

01:42:39.650 --> 01:42:39.660 align:start position:0%
so just like it's a maybe bit
 

01:42:39.660 --> 01:42:41.870 align:start position:0%
so just like it's a maybe bit
heavy-handed<01:42:40.020><c> in</c><01:42:40.740><c> some</c><01:42:41.070><c> context</c><01:42:41.610><c> some</c>

01:42:41.870 --> 01:42:41.880 align:start position:0%
heavy-handed in some context some
 

01:42:41.880 --> 01:42:43.790 align:start position:0%
heavy-handed in some context some
companies<01:42:42.450><c> insist</c><01:42:42.840><c> on</c><01:42:42.990><c> it</c><01:42:43.170><c> speak</c><01:42:43.650><c> to</c><01:42:43.740><c> your</c>

01:42:43.790 --> 01:42:43.800 align:start position:0%
companies insist on it speak to your
 

01:42:43.800 --> 01:42:46.280 align:start position:0%
companies insist on it speak to your
legal<01:42:44.190><c> team</c><01:42:44.340><c> if</c><01:42:44.550><c> that's</c><01:42:44.730><c> the</c><01:42:44.850><c> case</c><01:42:45.080><c> most</c><01:42:46.080><c> of</c>

01:42:46.280 --> 01:42:46.290 align:start position:0%
legal team if that's the case most of
 

01:42:46.290 --> 01:42:47.660 align:start position:0%
legal team if that's the case most of
the<01:42:46.350><c> projects</c><01:42:46.830><c> I</c><01:42:46.890><c> work</c><01:42:47.070><c> on</c><01:42:47.220><c> we</c><01:42:47.370><c> don't</c><01:42:47.550><c> use</c>

01:42:47.660 --> 01:42:47.670 align:start position:0%
the projects I work on we don't use
 

01:42:47.670 --> 01:42:52.490 align:start position:0%
the projects I work on we don't use
FDA's<01:42:49.940><c> so</c><01:42:50.940><c> the</c><01:42:51.360><c> last</c><01:42:51.540><c> bit</c><01:42:51.810><c> we're</c><01:42:52.080><c> nearly</c><01:42:52.260><c> done</c>

01:42:52.490 --> 01:42:52.500 align:start position:0%
FDA's so the last bit we're nearly done
 

01:42:52.500 --> 01:42:55.220 align:start position:0%
FDA's so the last bit we're nearly done
I<01:42:53.010><c> think</c><01:42:53.220><c> yep</c><01:42:53.880><c> so</c><01:42:54.180><c> it's</c><01:42:54.420><c> just</c><01:42:54.570><c> about</c><01:42:54.750><c> making</c>

01:42:55.220 --> 01:42:55.230 align:start position:0%
I think yep so it's just about making
 

01:42:55.230 --> 01:42:57.380 align:start position:0%
I think yep so it's just about making
sense<01:42:55.410><c> of</c><01:42:55.650><c> the</c><01:42:55.740><c> findings</c><01:42:56.280><c> right</c><01:42:56.970><c> so</c><01:42:57.210><c> you've</c>

01:42:57.380 --> 01:42:57.390 align:start position:0%
sense of the findings right so you've
 

01:42:57.390 --> 01:42:59.330 align:start position:0%
sense of the findings right so you've
got<01:42:57.420><c> all</c><01:42:57.630><c> these</c><01:42:57.960><c> patterns</c><01:42:58.230><c> of</c><01:42:58.620><c> things</c><01:42:58.890><c> now</c>

01:42:59.330 --> 01:42:59.340 align:start position:0%
got all these patterns of things now
 

01:42:59.340 --> 01:43:02.210 align:start position:0%
got all these patterns of things now
that<01:42:59.690><c> are</c><01:43:00.690><c> coming</c><01:43:01.170><c> out</c><01:43:01.320><c> you're</c><01:43:02.010><c> going</c><01:43:02.130><c> to</c>

01:43:02.210 --> 01:43:02.220 align:start position:0%
that are coming out you're going to
 

01:43:02.220 --> 01:43:04.760 align:start position:0%
that are coming out you're going to
create<01:43:02.570><c> recommendations</c><01:43:03.570><c> and</c><01:43:03.840><c> actions</c><01:43:03.990><c> so</c>

01:43:04.760 --> 01:43:04.770 align:start position:0%
create recommendations and actions so
 

01:43:04.770 --> 01:43:07.100 align:start position:0%
create recommendations and actions so
you<01:43:04.800><c> go</c><01:43:05.040><c> to</c><01:43:05.100><c> come</c><01:43:05.490><c> up</c><01:43:05.610><c> with</c><01:43:05.880><c> I</c><01:43:06.120><c> think</c><01:43:06.690><c> we</c><01:43:06.960><c> should</c>

01:43:07.100 --> 01:43:07.110 align:start position:0%
you go to come up with I think we should
 

01:43:07.110 --> 01:43:09.860 align:start position:0%
you go to come up with I think we should
be<01:43:07.230><c> doing</c><01:43:07.530><c> this</c><01:43:07.830><c> that's</c><01:43:08.790><c> and</c><01:43:09.270><c> it's</c><01:43:09.420><c> good</c><01:43:09.660><c> to</c><01:43:09.750><c> do</c>

01:43:09.860 --> 01:43:09.870 align:start position:0%
be doing this that's and it's good to do
 

01:43:09.870 --> 01:43:12.290 align:start position:0%
be doing this that's and it's good to do
this<01:43:09.990><c> as</c><01:43:10.140><c> a</c><01:43:10.170><c> team</c><01:43:10.410><c> as</c><01:43:10.620><c> well</c><01:43:10.800><c> but</c><01:43:11.460><c> what</c><01:43:12.120><c> you</c><01:43:12.240><c> need</c>

01:43:12.290 --> 01:43:12.300 align:start position:0%
this as a team as well but what you need
 

01:43:12.300 --> 01:43:14.060 align:start position:0%
this as a team as well but what you need
to<01:43:12.360><c> do</c><01:43:12.540><c> is</c><01:43:12.630><c> prioritize</c><01:43:12.900><c> them</c><01:43:13.560><c> because</c><01:43:13.740><c> you're</c>

01:43:14.060 --> 01:43:14.070 align:start position:0%
to do is prioritize them because you're
 

01:43:14.070 --> 01:43:15.830 align:start position:0%
to do is prioritize them because you're
like<01:43:14.280><c> especially</c><01:43:14.790><c> if</c><01:43:15.060><c> this</c><01:43:15.180><c> is</c><01:43:15.240><c> your</c><01:43:15.360><c> first</c>

01:43:15.830 --> 01:43:15.840 align:start position:0%
like especially if this is your first
 

01:43:15.840 --> 01:43:18.290 align:start position:0%
like especially if this is your first
research<01:43:16.680><c> project</c><01:43:17.340><c> you</c><01:43:17.610><c> know</c><01:43:17.940><c> it's</c><01:43:18.090><c> like</c>

01:43:18.290 --> 01:43:18.300 align:start position:0%
research project you know it's like
 

01:43:18.300 --> 01:43:20.090 align:start position:0%
research project you know it's like
low-hanging<01:43:18.660><c> fruit</c><01:43:19.350><c> you're</c><01:43:19.560><c> gonna</c><01:43:19.680><c> find</c><01:43:19.920><c> our</c>

01:43:20.090 --> 01:43:20.100 align:start position:0%
low-hanging fruit you're gonna find our
 

01:43:20.100 --> 01:43:21.530 align:start position:0%
low-hanging fruit you're gonna find our
loads<01:43:20.370><c> and</c><01:43:20.580><c> loads</c><01:43:20.610><c> and</c><01:43:20.850><c> loads</c><01:43:20.940><c> and</c><01:43:21.180><c> loads</c><01:43:21.330><c> of</c>

01:43:21.530 --> 01:43:21.540 align:start position:0%
loads and loads and loads and loads of
 

01:43:21.540 --> 01:43:23.780 align:start position:0%
loads and loads and loads and loads of
stuff<01:43:21.810><c> you</c><01:43:22.290><c> want</c><01:43:22.470><c> to</c><01:43:22.530><c> do</c><01:43:22.770><c> or</c><01:43:23.040><c> change</c><01:43:23.070><c> about</c><01:43:23.640><c> the</c>

01:43:23.780 --> 01:43:23.790 align:start position:0%
stuff you want to do or change about the
 

01:43:23.790 --> 01:43:26.030 align:start position:0%
stuff you want to do or change about the
product<01:43:24.120><c> in</c><01:43:24.630><c> which</c><01:43:24.810><c> case</c><01:43:25.170><c> is</c><01:43:25.410><c> worth</c><01:43:25.590><c> plotting</c>

01:43:26.030 --> 01:43:26.040 align:start position:0%
product in which case is worth plotting
 

01:43:26.040 --> 01:43:27.260 align:start position:0%
product in which case is worth plotting
it<01:43:26.160><c> on</c><01:43:26.310><c> something</c><01:43:26.580><c> like</c><01:43:26.760><c> this</c>

01:43:27.260 --> 01:43:27.270 align:start position:0%
it on something like this
 

01:43:27.270 --> 01:43:30.080 align:start position:0%
it on something like this
so<01:43:27.450><c> this</c><01:43:28.290><c> x-axis</c><01:43:28.980><c> is</c><01:43:29.400><c> like</c><01:43:29.550><c> technical</c>

01:43:30.080 --> 01:43:30.090 align:start position:0%
so this x-axis is like technical
 

01:43:30.090 --> 01:43:32.540 align:start position:0%
so this x-axis is like technical
difficulties<01:43:30.780><c> and</c><01:43:31.080><c> up</c><01:43:31.230><c> there</c><01:43:31.440><c> use</c><01:43:31.980><c> the</c><01:43:32.010><c> value</c>

01:43:32.540 --> 01:43:32.550 align:start position:0%
difficulties and up there use the value
 

01:43:32.550 --> 01:43:35.540 align:start position:0%
difficulties and up there use the value
or<01:43:32.760><c> remedy</c><01:43:33.800><c> so</c><01:43:34.800><c> what</c><01:43:35.010><c> you</c><01:43:35.130><c> can</c><01:43:35.250><c> do</c><01:43:35.340><c> with</c><01:43:35.490><c> your</c>

01:43:35.540 --> 01:43:35.550 align:start position:0%
or remedy so what you can do with your
 

01:43:35.550 --> 01:43:37.250 align:start position:0%
or remedy so what you can do with your
recommendations<01:43:36.150><c> is</c><01:43:36.240><c> as</c><01:43:36.480><c> a</c><01:43:36.510><c> team</c><01:43:36.810><c> decide</c>

01:43:37.250 --> 01:43:37.260 align:start position:0%
recommendations is as a team decide
 

01:43:37.260 --> 01:43:40.190 align:start position:0%
recommendations is as a team decide
where<01:43:37.740><c> what</c><01:43:38.310><c> quadrants</c><01:43:39.030><c> the</c><01:43:39.210><c> recommendation</c>

01:43:40.190 --> 01:43:40.200 align:start position:0%
where what quadrants the recommendation
 

01:43:40.200 --> 01:43:42.470 align:start position:0%
where what quadrants the recommendation
goes<01:43:40.410><c> right</c><01:43:40.860><c> so</c><01:43:41.370><c> if</c><01:43:41.490><c> it's</c><01:43:41.580><c> low</c><01:43:42.030><c> technical</c>

01:43:42.470 --> 01:43:42.480 align:start position:0%
goes right so if it's low technical
 

01:43:42.480 --> 01:43:44.780 align:start position:0%
goes right so if it's low technical
difficulty<01:43:43.230><c> but</c><01:43:43.380><c> really</c><01:43:43.980><c> high</c><01:43:44.160><c> using</c><01:43:44.640><c> our</c>

01:43:44.780 --> 01:43:44.790 align:start position:0%
difficulty but really high using our
 

01:43:44.790 --> 01:43:47.330 align:start position:0%
difficulty but really high using our
annual<01:43:45.150><c> revenue</c><01:43:45.570><c> it's</c><01:43:46.170><c> in</c><01:43:46.350><c> the</c><01:43:46.500><c> top</c><01:43:46.740><c> left</c><01:43:46.980><c> easy</c>

01:43:47.330 --> 01:43:47.340 align:start position:0%
annual revenue it's in the top left easy
 

01:43:47.340 --> 01:43:49.010 align:start position:0%
annual revenue it's in the top left easy
and<01:43:47.730><c> important</c><01:43:48.240><c> those</c><01:43:48.510><c> are</c><01:43:48.540><c> may</c><01:43:48.780><c> be</c><01:43:48.840><c> the</c>

01:43:49.010 --> 01:43:49.020 align:start position:0%
and important those are may be the
 

01:43:49.020 --> 01:43:51.260 align:start position:0%
and important those are may be the
things<01:43:49.230><c> you</c><01:43:49.350><c> should</c><01:43:49.530><c> work</c><01:43:49.950><c> on</c><01:43:50.160><c> first</c><01:43:50.460><c> stuff</c>

01:43:51.260 --> 01:43:51.270 align:start position:0%
things you should work on first stuff
 

01:43:51.270 --> 01:43:53.590 align:start position:0%
things you should work on first stuff
there's<01:43:51.510><c> high</c><01:43:51.870><c> technical</c><01:43:52.320><c> difficulty</c><01:43:53.010><c> and</c>

01:43:53.590 --> 01:43:53.600 align:start position:0%
there's high technical difficulty and
 

01:43:53.600 --> 01:43:57.890 align:start position:0%
there's high technical difficulty and
high<01:43:54.600><c> value</c><01:43:55.490><c> important</c><01:43:56.490><c> that's</c><01:43:56.700><c> big</c><01:43:57.180><c> so</c><01:43:57.570><c> maybe</c>

01:43:57.890 --> 01:43:57.900 align:start position:0%
high value important that's big so maybe
 

01:43:57.900 --> 01:43:59.690 align:start position:0%
high value important that's big so maybe
work<01:43:58.200><c> on</c><01:43:58.320><c> that</c><01:43:58.500><c> in</c><01:43:58.620><c> the</c><01:43:58.680><c> background</c><01:43:58.890><c> and</c>

01:43:59.690 --> 01:43:59.700 align:start position:0%
work on that in the background and
 

01:43:59.700 --> 01:44:01.490 align:start position:0%
work on that in the background and
you've<01:43:59.850><c> got</c><01:44:00.000><c> stuff</c><01:44:00.540><c> that's</c><01:44:00.600><c> low</c><01:44:01.020><c> value</c><01:44:01.470><c> and</c>

01:44:01.490 --> 01:44:01.500 align:start position:0%
you've got stuff that's low value and
 

01:44:01.500 --> 01:44:02.250 align:start position:0%
you've got stuff that's low value and
low<01:44:01.770><c> tech</c>

01:44:02.250 --> 01:44:02.260 align:start position:0%
low tech
 

01:44:02.260 --> 01:44:04.020 align:start position:0%
low tech
difficulty<01:44:02.769><c> not</c><01:44:03.039><c> important</c><01:44:03.519><c> to</c><01:44:03.610><c> be</c><01:44:03.730><c> working</c>

01:44:04.020 --> 01:44:04.030 align:start position:0%
difficulty not important to be working
 

01:44:04.030 --> 01:44:06.209 align:start position:0%
difficulty not important to be working
on<01:44:04.150><c> like</c><01:44:04.300><c> wait</c><01:44:04.750><c> there</c><01:44:05.110><c> and</c><01:44:05.590><c> then</c><01:44:05.769><c> you</c><01:44:05.889><c> can</c><01:44:06.099><c> go</c>

01:44:06.209 --> 01:44:06.219 align:start position:0%
on like wait there and then you can go
 

01:44:06.219 --> 01:44:09.270 align:start position:0%
on like wait there and then you can go
to<01:44:06.420><c> the</c><01:44:07.420><c> CEO</c><01:44:07.840><c> who's</c><01:44:08.260><c> been</c><01:44:08.440><c> demanding</c><01:44:09.099><c> this</c>

01:44:09.270 --> 01:44:09.280 align:start position:0%
to the CEO who's been demanding this
 

01:44:09.280 --> 01:44:12.799 align:start position:0%
to the CEO who's been demanding this
feature<01:44:09.610><c> here</c><01:44:10.119><c> in</c><01:44:10.420><c> the</c><01:44:11.050><c> high</c><01:44:11.349><c> technical</c>

01:44:12.799 --> 01:44:12.809 align:start position:0%
feature here in the high technical
 

01:44:12.809 --> 01:44:16.229 align:start position:0%
feature here in the high technical
difficulty<01:44:13.809><c> learn</c><01:44:14.380><c> user</c><01:44:14.710><c> value</c><01:44:15.010><c> and</c><01:44:15.429><c> say</c><01:44:15.639><c> look</c>

01:44:16.229 --> 01:44:16.239 align:start position:0%
difficulty learn user value and say look
 

01:44:16.239 --> 01:44:18.089 align:start position:0%
difficulty learn user value and say look
we've<01:44:16.480><c> plotted</c><01:44:16.719><c> it's</c><01:44:17.050><c> it's</c><01:44:17.320><c> not</c><01:44:17.590><c> worth</c><01:44:17.800><c> doing</c>

01:44:18.089 --> 01:44:18.099 align:start position:0%
we've plotted it's it's not worth doing
 

01:44:18.099 --> 01:44:20.189 align:start position:0%
we've plotted it's it's not worth doing
right<01:44:18.579><c> so</c><01:44:18.909><c> let's</c><01:44:19.150><c> focus</c><01:44:19.360><c> on</c><01:44:19.659><c> the</c><01:44:19.750><c> top</c><01:44:19.929><c> of</c><01:44:20.050><c> their</c>

01:44:20.189 --> 01:44:20.199 align:start position:0%
right so let's focus on the top of their
 

01:44:20.199 --> 01:44:23.580 align:start position:0%
right so let's focus on the top of their
things<01:44:20.469><c> so</c><01:44:21.750><c> this</c><01:44:22.750><c> is</c><01:44:22.960><c> just</c><01:44:23.110><c> it's</c><01:44:23.349><c> really</c>

01:44:23.580 --> 01:44:23.590 align:start position:0%
things so this is just it's really
 

01:44:23.590 --> 01:44:25.500 align:start position:0%
things so this is just it's really
simple<01:44:23.800><c> activity</c><01:44:24.550><c> you</c><01:44:24.610><c> can</c><01:44:24.699><c> do</c><01:44:24.909><c> in</c><01:44:25.210><c> like</c><01:44:25.360><c> an</c>

01:44:25.500 --> 01:44:25.510 align:start position:0%
simple activity you can do in like an
 

01:44:25.510 --> 01:44:27.000 align:start position:0%
simple activity you can do in like an
hour<01:44:25.659><c> from</c><01:44:26.110><c> the</c><01:44:26.289><c> research</c><01:44:26.619><c> that</c><01:44:26.829><c> you've</c><01:44:26.980><c> done</c>

01:44:27.000 --> 01:44:27.010 align:start position:0%
hour from the research that you've done
 

01:44:27.010 --> 01:44:29.549 align:start position:0%
hour from the research that you've done
and<01:44:27.550><c> it</c><01:44:27.849><c> starts</c><01:44:28.360><c> getting</c><01:44:28.659><c> all</c><01:44:28.809><c> the</c><01:44:28.929><c> T</c><01:44:29.079><c> might</c><01:44:29.320><c> go</c>

01:44:29.549 --> 01:44:29.559 align:start position:0%
and it starts getting all the T might go
 

01:44:29.559 --> 01:44:30.899 align:start position:0%
and it starts getting all the T might go
alright<01:44:30.039><c> that's</c><01:44:30.369><c> the</c><01:44:30.489><c> stuff</c><01:44:30.670><c> we're</c><01:44:30.820><c> gonna</c>

01:44:30.899 --> 01:44:30.909 align:start position:0%
alright that's the stuff we're gonna
 

01:44:30.909 --> 01:44:32.700 align:start position:0%
alright that's the stuff we're gonna
focus<01:44:31.150><c> on</c><01:44:31.480><c> you</c><01:44:31.960><c> can</c><01:44:32.110><c> even</c><01:44:32.230><c> do</c><01:44:32.409><c> it</c><01:44:32.440><c> in</c><01:44:32.619><c> that</c>

01:44:32.700 --> 01:44:32.710 align:start position:0%
focus on you can even do it in that
 

01:44:32.710 --> 01:44:34.620 align:start position:0%
focus on you can even do it in that
session<01:44:32.949><c> who's</c><01:44:33.340><c> gonna</c><01:44:33.489><c> work</c><01:44:33.670><c> on</c><01:44:33.909><c> what</c><01:44:34.119><c> create</c>

01:44:34.620 --> 01:44:34.630 align:start position:0%
session who's gonna work on what create
 

01:44:34.630 --> 01:44:36.359 align:start position:0%
session who's gonna work on what create
your<01:44:34.750><c> tickets</c><01:44:35.170><c> for</c><01:44:35.409><c> it</c><01:44:35.440><c> right</c><01:44:35.769><c> further</c><01:44:36.099><c> for</c>

01:44:36.359 --> 01:44:36.369 align:start position:0%
your tickets for it right further for
 

01:44:36.369 --> 01:44:39.299 align:start position:0%
your tickets for it right further for
whatever<01:44:36.550><c> you're</c><01:44:37.090><c> doing</c><01:44:37.679><c> so</c><01:44:38.679><c> it's</c><01:44:38.800><c> it's</c><01:44:39.250><c> not</c>

01:44:39.299 --> 01:44:39.309 align:start position:0%
whatever you're doing so it's it's not
 

01:44:39.309 --> 01:44:41.430 align:start position:0%
whatever you're doing so it's it's not
rocket<01:44:39.760><c> science</c><01:44:40.210><c> it's</c><01:44:40.360><c> just</c><01:44:40.630><c> getting</c><01:44:40.989><c> to</c><01:44:41.170><c> this</c>

01:44:41.430 --> 01:44:41.440 align:start position:0%
rocket science it's just getting to this
 

01:44:41.440 --> 01:44:46.109 align:start position:0%
rocket science it's just getting to this
point<01:44:41.710><c> and</c><01:44:41.980><c> remember</c><01:44:42.699><c> that</c><01:44:42.880><c> it's</c><01:44:43.000><c> not</c><01:44:45.119><c> it's</c>

01:44:46.109 --> 01:44:46.119 align:start position:0%
point and remember that it's not it's
 

01:44:46.119 --> 01:44:48.629 align:start position:0%
point and remember that it's not it's
not<01:44:46.300><c> certainty</c><01:44:47.139><c> it's</c><01:44:47.440><c> always</c><01:44:47.650><c> about</c><01:44:48.010><c> course</c>

01:44:48.629 --> 01:44:48.639 align:start position:0%
not certainty it's always about course
 

01:44:48.639 --> 01:44:50.850 align:start position:0%
not certainty it's always about course
correction<01:44:49.269><c> okay</c><01:44:49.750><c> you</c><01:44:50.260><c> you're</c><01:44:50.559><c> gonna</c><01:44:50.679><c> have</c>

01:44:50.850 --> 01:44:50.860 align:start position:0%
correction okay you you're gonna have
 

01:44:50.860 --> 01:44:52.950 align:start position:0%
correction okay you you're gonna have
new<01:44:51.190><c> assumptions</c><01:44:51.789><c> and</c><01:44:51.969><c> new</c><01:44:52.150><c> hypotheses</c><01:44:52.900><c> that</c>

01:44:52.950 --> 01:44:52.960 align:start position:0%
new assumptions and new hypotheses that
 

01:44:52.960 --> 01:44:54.750 align:start position:0%
new assumptions and new hypotheses that
come<01:44:53.380><c> out</c><01:44:53.530><c> of</c><01:44:53.559><c> the</c><01:44:53.829><c> research</c><01:44:54.159><c> that</c><01:44:54.219><c> you</c><01:44:54.429><c> just</c>

01:44:54.750 --> 01:44:54.760 align:start position:0%
come out of the research that you just
 

01:44:54.760 --> 01:44:57.330 align:start position:0%
come out of the research that you just
done<01:44:55.000><c> oh</c><01:44:55.210><c> god</c><01:44:55.960><c> we</c><01:44:56.440><c> only</c><01:44:56.559><c> thought</c><01:44:56.829><c> that's</c><01:44:57.159><c> no</c>

01:44:57.330 --> 01:44:57.340 align:start position:0%
done oh god we only thought that's no
 

01:44:57.340 --> 01:44:59.759 align:start position:0%
done oh god we only thought that's no
way<01:44:57.429><c> to</c><01:44:57.460><c> explore</c><01:44:57.820><c> this</c><01:44:58.000><c> to</c><01:44:58.269><c> research</c><01:44:59.170><c> usually</c>

01:44:59.759 --> 01:44:59.769 align:start position:0%
way to explore this to research usually
 

01:44:59.769 --> 01:45:07.399 align:start position:0%
way to explore this to research usually
leads<01:44:59.889><c> to</c><01:44:59.980><c> more</c><01:45:00.190><c> research</c><01:45:00.610><c> but</c><01:45:04.800><c> so</c><01:45:05.800><c> so</c><01:45:06.639><c> yes</c><01:45:06.820><c> so</c>

01:45:07.399 --> 01:45:07.409 align:start position:0%
leads to more research but so so yes so
 

01:45:07.409 --> 01:45:10.950 align:start position:0%
leads to more research but so so yes so
we've<01:45:08.409><c> got</c><01:45:08.619><c> like</c><01:45:08.769><c> 10</c><01:45:09.099><c> minutes</c><01:45:09.340><c> left</c><01:45:09.639><c> the</c><01:45:10.300><c> last</c>

01:45:10.950 --> 01:45:10.960 align:start position:0%
we've got like 10 minutes left the last
 

01:45:10.960 --> 01:45:12.810 align:start position:0%
we've got like 10 minutes left the last
things<01:45:11.320><c> just</c><01:45:11.619><c> want</c><01:45:11.769><c> to</c><01:45:11.829><c> do</c><01:45:11.980><c> is</c><01:45:12.280><c> just</c><01:45:12.579><c> give</c><01:45:12.789><c> you</c>

01:45:12.810 --> 01:45:12.820 align:start position:0%
things just want to do is just give you
 

01:45:12.820 --> 01:45:17.129 align:start position:0%
things just want to do is just give you
some<01:45:13.150><c> what</c><01:45:13.840><c> we</c><01:45:13.869><c> recommend</c><01:45:14.619><c> as</c><01:45:14.920><c> great</c><01:45:15.730><c> books</c><01:45:16.210><c> so</c>

01:45:17.129 --> 01:45:17.139 align:start position:0%
some what we recommend as great books so
 

01:45:17.139 --> 01:45:20.549 align:start position:0%
some what we recommend as great books so
the<01:45:17.590><c> first</c><01:45:17.829><c> one</c><01:45:18.070><c> Daniel</c><01:45:19.059><c> Kahneman's</c><01:45:19.599><c> Thinking</c>

01:45:20.549 --> 01:45:20.559 align:start position:0%
the first one Daniel Kahneman's Thinking
 

01:45:20.559 --> 01:45:24.229 align:start position:0%
the first one Daniel Kahneman's Thinking
Fast<01:45:20.590><c> and</c><01:45:21.010><c> Slow</c><01:45:21.130><c> it's</c><01:45:22.000><c> all</c><01:45:22.150><c> about</c><01:45:23.039><c> cognitive</c>

01:45:24.229 --> 01:45:24.239 align:start position:0%
Fast and Slow it's all about cognitive
 

01:45:24.239 --> 01:45:27.209 align:start position:0%
Fast and Slow it's all about cognitive
behavioral<01:45:25.239><c> science</c><01:45:25.750><c> the</c><01:45:26.230><c> cognitive</c><01:45:26.619><c> biases</c>

01:45:27.209 --> 01:45:27.219 align:start position:0%
behavioral science the cognitive biases
 

01:45:27.219 --> 01:45:29.189 align:start position:0%
behavioral science the cognitive biases
that<01:45:27.250><c> we</c><01:45:27.519><c> have</c><01:45:27.760><c> of</c><01:45:28.059><c> why</c><01:45:28.360><c> people</c><01:45:28.869><c> do</c><01:45:29.019><c> the</c><01:45:29.170><c> things</c>

01:45:29.189 --> 01:45:29.199 align:start position:0%
that we have of why people do the things
 

01:45:29.199 --> 01:45:33.419 align:start position:0%
that we have of why people do the things
that<01:45:29.559><c> they</c><01:45:29.679><c> do</c><01:45:29.739><c> if</c><01:45:30.460><c> you</c><01:45:30.639><c> can</c><01:45:31.110><c> if</c><01:45:32.110><c> you</c><01:45:32.260><c> can</c><01:45:32.429><c> read</c>

01:45:33.419 --> 01:45:33.429 align:start position:0%
that they do if you can if you can read
 

01:45:33.429 --> 01:45:36.000 align:start position:0%
that they do if you can if you can read
this<01:45:33.699><c> and</c><01:45:34.420><c> you'll</c><01:45:34.630><c> hopefully</c><01:45:35.559><c> have</c><01:45:35.980><c> a</c>

01:45:36.000 --> 01:45:36.010 align:start position:0%
this and you'll hopefully have a
 

01:45:36.010 --> 01:45:37.979 align:start position:0%
this and you'll hopefully have a
slightly<01:45:36.309><c> better</c><01:45:36.489><c> understanding</c><01:45:37.269><c> of</c><01:45:37.420><c> how</c>

01:45:37.979 --> 01:45:37.989 align:start position:0%
slightly better understanding of how
 

01:45:37.989 --> 01:45:39.899 align:start position:0%
slightly better understanding of how
people<01:45:38.349><c> respond</c><01:45:38.739><c> to</c><01:45:38.769><c> your</c><01:45:38.920><c> product</c><01:45:39.280><c> use</c><01:45:39.880><c> a</c>

01:45:39.899 --> 01:45:39.909 align:start position:0%
people respond to your product use a
 

01:45:39.909 --> 01:45:41.959 align:start position:0%
people respond to your product use a
person<01:45:40.539><c> and</c><01:45:40.750><c> how</c><01:45:41.079><c> you</c><01:45:41.139><c> respond</c><01:45:41.559><c> to</c><01:45:41.710><c> the</c><01:45:41.800><c> world</c>

01:45:41.959 --> 01:45:41.969 align:start position:0%
person and how you respond to the world
 

01:45:41.969 --> 01:45:45.720 align:start position:0%
person and how you respond to the world
the<01:45:42.969><c> book</c><01:45:43.150><c> in</c><01:45:43.300><c> the</c><01:45:43.360><c> middle</c><01:45:43.659><c> is</c><01:45:44.500><c> an</c><01:45:45.070><c> excellent</c>

01:45:45.720 --> 01:45:45.730 align:start position:0%
the book in the middle is an excellent
 

01:45:45.730 --> 01:45:49.890 align:start position:0%
the book in the middle is an excellent
resource<01:45:46.179><c> for</c><01:45:47.789><c> learning</c><01:45:48.789><c> to</c><01:45:49.030><c> do</c><01:45:49.150><c> UX</c><01:45:49.510><c> research</c>

01:45:49.890 --> 01:45:49.900 align:start position:0%
resource for learning to do UX research
 

01:45:49.900 --> 01:45:51.689 align:start position:0%
resource for learning to do UX research
especially<01:45:50.619><c> if</c><01:45:50.739><c> you</c><01:45:50.949><c> don't</c><01:45:51.429><c> have</c><01:45:51.579><c> a</c>

01:45:51.689 --> 01:45:51.699 align:start position:0%
especially if you don't have a
 

01:45:51.699 --> 01:45:54.509 align:start position:0%
especially if you don't have a
researcher<01:45:52.389><c> and</c><01:45:52.659><c> it's</c><01:45:52.869><c> great</c><01:45:53.349><c> it's</c><01:45:53.889><c> easy</c><01:45:54.280><c> to</c>

01:45:54.509 --> 01:45:54.519 align:start position:0%
researcher and it's great it's easy to
 

01:45:54.519 --> 01:45:56.520 align:start position:0%
researcher and it's great it's easy to
read<01:45:54.699><c> it's</c><01:45:55.179><c> quite</c><01:45:55.389><c> entertaining</c><01:45:55.570><c> and</c><01:45:56.320><c> I</c>

01:45:56.520 --> 01:45:56.530 align:start position:0%
read it's quite entertaining and I
 

01:45:56.530 --> 01:45:58.979 align:start position:0%
read it's quite entertaining and I
recommend<01:45:56.800><c> it</c><01:45:57.070><c> and</c><01:45:57.190><c> then</c><01:45:57.639><c> speed</c><01:45:57.940><c> or</c><01:45:58.239><c> particles</c>

01:45:58.979 --> 01:45:58.989 align:start position:0%
recommend it and then speed or particles
 

01:45:58.989 --> 01:46:02.000 align:start position:0%
recommend it and then speed or particles
interview<01:45:59.679><c> users</c><01:46:00.010><c> is</c><01:46:00.429><c> more</c><01:46:00.909><c> detailed</c><01:46:01.420><c> about</c>

01:46:02.000 --> 01:46:02.010 align:start position:0%
interview users is more detailed about
 

01:46:02.010 --> 01:46:04.410 align:start position:0%
interview users is more detailed about
uncovering<01:46:03.010><c> insights</c><01:46:03.550><c> through</c><01:46:03.969><c> into</c><01:46:04.269><c> young</c>

01:46:04.410 --> 01:46:04.420 align:start position:0%
uncovering insights through into young
 

01:46:04.420 --> 01:46:06.479 align:start position:0%
uncovering insights through into young
people<01:46:04.809><c> or</c><01:46:04.900><c> techniques</c><01:46:05.349><c> and</c><01:46:05.769><c> the</c><01:46:06.039><c> very</c><01:46:06.280><c> last</c>

01:46:06.479 --> 01:46:06.489 align:start position:0%
people or techniques and the very last
 

01:46:06.489 --> 01:46:09.810 align:start position:0%
people or techniques and the very last
thing<01:46:06.699><c> is</c><01:46:07.090><c> we</c><01:46:08.079><c> need</c><01:46:08.199><c> participants</c><01:46:08.860><c> consensus</c>

01:46:09.810 --> 01:46:09.820 align:start position:0%
thing is we need participants consensus
 

01:46:09.820 --> 01:46:12.149 align:start position:0%
thing is we need participants consensus
research<01:46:10.239><c> that</c><01:46:10.539><c> we</c><01:46:10.630><c> like</c><01:46:10.840><c> that</c><01:46:11.050><c> you</c><01:46:11.889><c> can't</c>

01:46:12.149 --> 01:46:12.159 align:start position:0%
research that we like that you can't
 

01:46:12.159 --> 01:46:16.140 align:start position:0%
research that we like that you can't
hide<01:46:13.139><c> so</c><01:46:14.139><c> if</c><01:46:14.289><c> you</c><01:46:14.530><c> fit</c><01:46:15.219><c> any</c><01:46:15.489><c> of</c><01:46:15.639><c> the</c><01:46:15.880><c> following</c>

01:46:16.140 --> 01:46:16.150 align:start position:0%
hide so if you fit any of the following
 

01:46:16.150 --> 01:46:20.370 align:start position:0%
hide so if you fit any of the following
criteria<01:46:16.630><c> that's</c><01:46:17.409><c> all</c><01:46:17.650><c> please</c><01:46:18.639><c> email</c><01:46:19.380><c> design</c>

01:46:20.370 --> 01:46:20.380 align:start position:0%
criteria that's all please email design
 

01:46:20.380 --> 01:46:23.250 align:start position:0%
criteria that's all please email design
research<01:46:21.010><c> at</c><01:46:21.190><c> consensus</c><01:46:21.760><c> don't</c><01:46:22.030><c> mess</c><01:46:22.239><c> or</c><01:46:22.900><c> scan</c>

01:46:23.250 --> 01:46:23.260 align:start position:0%
research at consensus don't mess or scan
 

01:46:23.260 --> 01:46:25.470 align:start position:0%
research at consensus don't mess or scan
the<01:46:23.289><c> QR</c><01:46:23.409><c> code</c><01:46:23.679><c> I'll</c><01:46:24.130><c> take</c><01:46:24.309><c> you</c><01:46:24.460><c> to</c><01:46:24.639><c> it</c><01:46:24.849><c> it's</c>

01:46:25.470 --> 01:46:25.480 align:start position:0%
the QR code I'll take you to it it's
 

01:46:25.480 --> 01:46:27.450 align:start position:0%
the QR code I'll take you to it it's
pretty<01:46:25.750><c> fun</c><01:46:26.019><c> that</c><01:46:26.559><c> we</c><01:46:26.829><c> got</c><01:46:27.070><c> out</c><01:46:27.190><c> of</c><01:46:27.340><c> our</c>

01:46:27.450 --> 01:46:27.460 align:start position:0%
pretty fun that we got out of our
 

01:46:27.460 --> 01:46:29.549 align:start position:0%
pretty fun that we got out of our
bubbles<01:46:27.849><c> okay</c><01:46:28.480><c> I</c><01:46:28.510><c> guess</c><01:46:28.840><c> this</c><01:46:28.989><c> is</c><01:46:29.139><c> sort</c><01:46:29.380><c> of</c><01:46:29.469><c> a</c>

01:46:29.549 --> 01:46:29.559 align:start position:0%
bubbles okay I guess this is sort of a
 

01:46:29.559 --> 01:46:31.979 align:start position:0%
bubbles okay I guess this is sort of a
bubble<01:46:29.860><c> and</c><01:46:29.980><c> Epcot</c><01:46:30.480><c> but</c><01:46:31.480><c> this</c><01:46:31.599><c> is</c><01:46:31.719><c> the</c><01:46:31.809><c> most</c>

01:46:31.979 --> 01:46:31.989 align:start position:0%
bubble and Epcot but this is the most
 

01:46:31.989 --> 01:46:34.770 align:start position:0%
bubble and Epcot but this is the most
bubbling<01:46:32.469><c> it</c><01:46:32.590><c> gets</c><01:46:32.909><c> but</c><01:46:33.909><c> you</c><01:46:34.030><c> know</c><01:46:34.119><c> this</c><01:46:34.510><c> isn't</c>

01:46:34.770 --> 01:46:34.780 align:start position:0%
bubbling it gets but you know this isn't
 

01:46:34.780 --> 01:46:36.839 align:start position:0%
bubbling it gets but you know this isn't
specifically<01:46:35.409><c> looking</c><01:46:35.679><c> for</c><01:46:35.739><c> people</c><01:46:36.429><c> in</c><01:46:36.610><c> like</c>

01:46:36.839 --> 01:46:36.849 align:start position:0%
specifically looking for people in like
 

01:46:36.849 --> 01:46:40.080 align:start position:0%
specifically looking for people in like
this<01:46:37.329><c> region</c><01:46:37.840><c> or</c><01:46:38.230><c> who</c><01:46:38.829><c> are</c><01:46:38.980><c> defy</c><01:46:39.429><c> users</c><01:46:39.909><c> or</c>

01:46:40.080 --> 01:46:40.090 align:start position:0%
this region or who are defy users or
 

01:46:40.090 --> 01:46:41.640 align:start position:0%
this region or who are defy users or
adapt<01:46:40.780><c> developers</c><01:46:41.199><c> you</c><01:46:41.260><c> don't</c><01:46:41.380><c> have</c><01:46:41.469><c> to</c><01:46:41.559><c> be</c>

01:46:41.640 --> 01:46:41.650 align:start position:0%
adapt developers you don't have to be
 

01:46:41.650 --> 01:46:43.379 align:start position:0%
adapt developers you don't have to be
all<01:46:41.800><c> three</c><01:46:42.070><c> of</c><01:46:42.159><c> these</c><01:46:42.280><c> things</c><01:46:42.519><c> right</c><01:46:42.880><c> just</c><01:46:43.119><c> any</c>

01:46:43.379 --> 01:46:43.389 align:start position:0%
all three of these things right just any
 

01:46:43.389 --> 01:46:46.500 align:start position:0%
all three of these things right just any
of<01:46:43.480><c> them</c><01:46:43.719><c> drop</c><01:46:44.530><c> us</c><01:46:44.679><c> an</c><01:46:44.829><c> email</c><01:46:45.269><c> and</c><01:46:46.269><c> that</c><01:46:46.420><c> would</c>

01:46:46.500 --> 01:46:46.510 align:start position:0%
of them drop us an email and that would
 

01:46:46.510 --> 01:46:48.149 align:start position:0%
of them drop us an email and that would
be<01:46:46.599><c> really</c><01:46:46.840><c> good</c><01:46:47.019><c> so</c><01:46:47.500><c> I</c><01:46:47.530><c> think</c><01:46:47.619><c> we</c><01:46:47.829><c> could</c><01:46:47.980><c> maybe</c>

01:46:48.149 --> 01:46:48.159 align:start position:0%
be really good so I think we could maybe
 

01:46:48.159 --> 01:46:51.240 align:start position:0%
be really good so I think we could maybe
just<01:46:48.460><c> take</c><01:46:48.639><c> some</c><01:46:49.380><c> questions</c><01:46:50.380><c> in</c><01:46:50.980><c> the</c><01:46:51.070><c> last</c>

01:46:51.240 --> 01:46:51.250 align:start position:0%
just take some questions in the last
 

01:46:51.250 --> 01:46:52.589 align:start position:0%
just take some questions in the last
couple<01:46:51.519><c> of</c><01:46:51.550><c> minutes</c><01:46:51.699><c> if</c><01:46:51.969><c> anyone</c><01:46:52.210><c> has</c><01:46:52.360><c> a</c><01:46:52.389><c> name</c>

01:46:52.589 --> 01:46:52.599 align:start position:0%
couple of minutes if anyone has a name
 

01:46:52.599 --> 01:46:55.470 align:start position:0%
couple of minutes if anyone has a name
are<01:46:52.840><c> you</c><01:46:52.900><c> going</c><01:46:53.139><c> to</c><01:46:53.260><c> share</c><01:46:53.440><c> this</c><01:46:53.559><c> slide</c><01:46:54.480><c> this</c>

01:46:55.470 --> 01:46:55.480 align:start position:0%
are you going to share this slide this
 

01:46:55.480 --> 01:46:59.850 align:start position:0%
are you going to share this slide this
one<01:46:56.039><c> the</c><01:46:57.039><c> whole</c><01:46:57.190><c> tag</c><01:46:57.460><c> and</c><01:46:57.989><c> we</c><01:46:58.989><c> can</c><01:46:59.380><c> do</c><01:46:59.619><c> but</c><01:46:59.800><c> I</c>

01:46:59.850 --> 01:46:59.860 align:start position:0%
one the whole tag and we can do but I
 

01:46:59.860 --> 01:47:02.069 align:start position:0%
one the whole tag and we can do but I
don't<01:46:59.920><c> know</c><01:47:00.070><c> how</c><01:47:00.250><c> what</c><01:47:01.030><c> the</c><01:47:01.150><c> method</c><01:47:01.449><c> is</c><01:47:01.599><c> for</c>

01:47:02.069 --> 01:47:02.079 align:start position:0%
don't know how what the method is for
 

01:47:02.079 --> 01:47:07.200 align:start position:0%
don't know how what the method is for
that<01:47:04.889><c> sure</c><01:47:05.889><c> if</c><01:47:06.280><c> you</c><01:47:06.400><c> want</c><01:47:06.579><c> yeah</c><01:47:06.849><c> everyone's</c>

01:47:07.200 --> 01:47:07.210 align:start position:0%
that sure if you want yeah everyone's
 

01:47:07.210 --> 01:47:13.350 align:start position:0%
that sure if you want yeah everyone's
copy<01:47:07.449><c> than</c><01:47:07.719><c> yet</c><01:47:09.869><c> so</c><01:47:11.670><c> again</c><01:47:12.670><c> based</c><01:47:13.000><c> on</c><01:47:13.150><c> your</c>

01:47:13.350 --> 01:47:13.360 align:start position:0%
copy than yet so again based on your
 

01:47:13.360 --> 01:47:16.350 align:start position:0%
copy than yet so again based on your
experience<01:47:13.900><c> and</c><01:47:14.610><c> well</c><01:47:15.610><c> I</c><01:47:15.639><c> think</c><01:47:15.820><c> what</c><01:47:16.119><c> can</c><01:47:16.269><c> you</c>

01:47:16.350 --> 01:47:16.360 align:start position:0%
experience and well I think what can you
 

01:47:16.360 --> 01:47:19.010 align:start position:0%
experience and well I think what can you
work

01:47:19.010 --> 01:47:19.020 align:start position:0%
 
 

01:47:19.020 --> 01:47:25.390 align:start position:0%
 
and<01:47:20.599><c> in</c><01:47:21.599><c> your</c><01:47:21.780><c> experience</c><01:47:22.400><c> was</c><01:47:23.400><c> different</c>

01:47:25.390 --> 01:47:25.400 align:start position:0%
and in your experience was different
 

01:47:25.400 --> 01:47:28.850 align:start position:0%
and in your experience was different
research<01:47:26.400><c> methods</c><01:47:26.940><c> you</c><01:47:27.630><c> can</c><01:47:27.929><c> you</c><01:47:28.559><c> see</c>

01:47:28.850 --> 01:47:28.860 align:start position:0%
research methods you can you see
 

01:47:28.860 --> 01:47:31.640 align:start position:0%
research methods you can you see
specifically<01:47:29.849><c> for</c><01:47:30.210><c> work</c><01:47:30.449><c> free</c><01:47:30.750><c> if</c><01:47:31.260><c> you</c><01:47:31.440><c> see</c><01:47:31.619><c> a</c>

01:47:31.640 --> 01:47:31.650 align:start position:0%
specifically for work free if you see a
 

01:47:31.650 --> 01:47:34.370 align:start position:0%
specifically for work free if you see a
different<01:47:32.190><c> surgeon</c><01:47:32.730><c> to</c><01:47:32.940><c> see</c><01:47:33.179><c> a</c><01:47:33.389><c> mere</c><01:47:33.929><c> human</c>

01:47:34.370 --> 01:47:34.380 align:start position:0%
different surgeon to see a mere human
 

01:47:34.380 --> 01:47:37.899 align:start position:0%
different surgeon to see a mere human
see<01:47:34.980><c> I</c><01:47:35.579><c> can</c><01:47:36.030><c> go</c><01:47:36.150><c> first</c><01:47:36.389><c> and</c><01:47:36.599><c> then</c><01:47:36.809><c> you</c><01:47:36.869><c> yeah</c><01:47:37.380><c> so</c>

01:47:37.899 --> 01:47:37.909 align:start position:0%
see I can go first and then you yeah so
 

01:47:37.909 --> 01:47:42.529 align:start position:0%
see I can go first and then you yeah so
my<01:47:38.909><c> personally</c><01:47:40.670><c> no</c><01:47:41.670><c> I</c><01:47:41.699><c> think</c><01:47:42.210><c> the</c><01:47:42.329><c> attitude</c>

01:47:42.529 --> 01:47:42.539 align:start position:0%
my personally no I think the attitude
 

01:47:42.539 --> 01:47:45.770 align:start position:0%
my personally no I think the attitude
the<01:47:43.409><c> attitude</c><01:47:43.610><c> the</c><01:47:44.610><c> attitude</c><01:47:44.780><c> problem</c>

01:47:45.770 --> 01:47:45.780 align:start position:0%
the attitude the attitude problem
 

01:47:45.780 --> 01:47:48.859 align:start position:0%
the attitude the attitude problem
thought<01:47:46.139><c> the</c><01:47:46.289><c> teams</c><01:47:46.559><c> is</c><01:47:46.860><c> different</c><01:47:47.360><c> but</c><01:47:48.360><c> the</c>

01:47:48.859 --> 01:47:48.869 align:start position:0%
thought the teams is different but the
 

01:47:48.869 --> 01:47:51.529 align:start position:0%
thought the teams is different but the
techniques<01:47:49.289><c> are</c><01:47:49.469><c> the</c><01:47:49.559><c> same</c><01:47:50.150><c> the</c><01:47:51.150><c> youth</c><01:47:51.389><c> the</c>

01:47:51.529 --> 01:47:51.539 align:start position:0%
techniques are the same the youth the
 

01:47:51.539 --> 01:47:54.950 align:start position:0%
techniques are the same the youth the
people<01:47:51.929><c> might</c><01:47:52.440><c> do</c><01:47:52.650><c> the</c><01:47:52.800><c> same</c><01:47:52.829><c> as</c><01:47:53.340><c> well</c><01:47:53.550><c> and</c><01:47:53.969><c> we</c>

01:47:54.950 --> 01:47:54.960 align:start position:0%
people might do the same as well and we
 

01:47:54.960 --> 01:47:57.260 align:start position:0%
people might do the same as well and we
don't<01:47:55.230><c> need</c><01:47:55.500><c> to</c><01:47:55.710><c> reinvent</c><01:47:55.980><c> everything</c><01:47:56.460><c> that</c>

01:47:57.260 --> 01:47:57.270 align:start position:0%
don't need to reinvent everything that
 

01:47:57.270 --> 01:47:59.330 align:start position:0%
don't need to reinvent everything that
we<01:47:57.389><c> do</c><01:47:57.599><c> right</c><01:47:58.020><c> there</c><01:47:58.260><c> are</c><01:47:58.380><c> some</c><01:47:58.590><c> try</c><01:47:58.770><c> to</c><01:47:58.829><c> tested</c>

01:47:59.330 --> 01:47:59.340 align:start position:0%
we do right there are some try to tested
 

01:47:59.340 --> 01:48:01.910 align:start position:0%
we do right there are some try to tested
things<01:48:00.119><c> that</c><01:48:00.480><c> work</c><01:48:00.659><c> or</c><01:48:00.960><c> technical</c><01:48:01.440><c> comfort</c><01:48:01.770><c> or</c>

01:48:01.910 --> 01:48:01.920 align:start position:0%
things that work or technical comfort or
 

01:48:01.920 --> 01:48:04.520 align:start position:0%
things that work or technical comfort or
big<01:48:02.159><c> tech</c><01:48:02.639><c> companies</c><01:48:03.000><c> doing</c><01:48:03.329><c> this</c><01:48:03.449><c> so</c><01:48:03.719><c> I</c><01:48:03.929><c> what</c>

01:48:04.520 --> 01:48:04.530 align:start position:0%
big tech companies doing this so I what
 

01:48:04.530 --> 01:48:06.589 align:start position:0%
big tech companies doing this so I what
my<01:48:04.829><c> experience</c><01:48:05.429><c> is</c><01:48:05.639><c> and</c><01:48:05.880><c> that's</c><01:48:05.969><c> why</c><01:48:06.270><c> we're</c>

01:48:06.589 --> 01:48:06.599 align:start position:0%
my experience is and that's why we're
 

01:48:06.599 --> 01:48:09.080 align:start position:0%
my experience is and that's why we're
doing<01:48:06.690><c> this</c><01:48:06.929><c> workshop</c><01:48:07.440><c> here</c><01:48:07.829><c> is</c><01:48:08.099><c> we've</c><01:48:08.730><c> seen</c>

01:48:09.080 --> 01:48:09.090 align:start position:0%
doing this workshop here is we've seen
 

01:48:09.090 --> 01:48:14.779 align:start position:0%
doing this workshop here is we've seen
lots<01:48:09.960><c> of</c><01:48:10.170><c> crypto</c><01:48:11.039><c> project</c><01:48:11.520><c> teams</c><01:48:12.619><c> just</c><01:48:13.789><c> not</c>

01:48:14.779 --> 01:48:14.789 align:start position:0%
lots of crypto project teams just not
 

01:48:14.789 --> 01:48:16.850 align:start position:0%
lots of crypto project teams just not
not<01:48:15.270><c> be</c><01:48:15.480><c> down</c><01:48:15.690><c> to</c><01:48:15.960><c> try</c><01:48:16.199><c> and</c><01:48:16.380><c> doing</c><01:48:16.739><c> this</c>

01:48:16.850 --> 01:48:16.860 align:start position:0%
not be down to try and doing this
 

01:48:16.860 --> 01:48:18.799 align:start position:0%
not be down to try and doing this
because<01:48:17.579><c> it's</c><01:48:17.849><c> not</c><01:48:17.909><c> in</c><01:48:18.179><c> their</c><01:48:18.329><c> wheelhouse</c>

01:48:18.799 --> 01:48:18.809 align:start position:0%
because it's not in their wheelhouse
 

01:48:18.809 --> 01:48:20.450 align:start position:0%
because it's not in their wheelhouse
they<01:48:19.050><c> haven't</c><01:48:19.230><c> had</c><01:48:19.469><c> experience</c><01:48:19.949><c> doing</c><01:48:20.280><c> it</c>

01:48:20.450 --> 01:48:20.460 align:start position:0%
they haven't had experience doing it
 

01:48:20.460 --> 01:48:22.430 align:start position:0%
they haven't had experience doing it
before<01:48:20.610><c> and</c><01:48:21.119><c> they're</c><01:48:21.599><c> on</c><01:48:21.750><c> the</c><01:48:21.900><c> assumption</c>

01:48:22.430 --> 01:48:22.440 align:start position:0%
before and they're on the assumption
 

01:48:22.440 --> 01:48:24.770 align:start position:0%
before and they're on the assumption
that<01:48:22.469><c> it's</c><01:48:23.130><c> blockchain</c><01:48:23.670><c> is</c><01:48:23.699><c> so</c><01:48:24.300><c> growing</c><01:48:24.570><c> you</c>

01:48:24.770 --> 01:48:24.780 align:start position:0%
that it's blockchain is so growing you
 

01:48:24.780 --> 01:48:27.020 align:start position:0%
that it's blockchain is so growing you
no<01:48:25.139><c> one</c><01:48:25.349><c> knows</c><01:48:25.559><c> what</c><01:48:25.800><c> they</c><01:48:25.920><c> need</c><01:48:25.949><c> so</c><01:48:26.489><c> there's</c>

01:48:27.020 --> 01:48:27.030 align:start position:0%
no one knows what they need so there's
 

01:48:27.030 --> 01:48:29.089 align:start position:0%
no one knows what they need so there's
no<01:48:27.119><c> point</c><01:48:27.270><c> in</c><01:48:27.449><c> asking</c><01:48:27.599><c> them</c><01:48:28.020><c> right</c><01:48:28.559><c> and</c><01:48:28.829><c> that</c>

01:48:29.089 --> 01:48:29.099 align:start position:0%
no point in asking them right and that
 

01:48:29.099 --> 01:48:31.609 align:start position:0%
no point in asking them right and that
comes<01:48:29.340><c> to</c><01:48:29.520><c> that</c><01:48:29.610><c> this</c><01:48:29.969><c> problem</c><01:48:30.449><c> what</c><01:48:30.989><c> I</c><01:48:31.559><c> know</c>

01:48:31.609 --> 01:48:31.619 align:start position:0%
comes to that this problem what I know
 

01:48:31.619 --> 01:48:34.069 align:start position:0%
comes to that this problem what I know
teams<01:48:32.190><c> will</c><01:48:32.849><c> be</c><01:48:33.000><c> building</c><01:48:33.389><c> things</c><01:48:33.570><c> for</c><01:48:33.869><c> two</c>

01:48:34.069 --> 01:48:34.079 align:start position:0%
teams will be building things for two
 

01:48:34.079 --> 01:48:36.200 align:start position:0%
teams will be building things for two
years<01:48:34.500><c> and</c><01:48:34.980><c> haven't</c><01:48:35.400><c> found</c><01:48:35.460><c> a</c><01:48:35.730><c> use</c><01:48:35.909><c> case</c><01:48:36.150><c> for</c>

01:48:36.200 --> 01:48:36.210 align:start position:0%
years and haven't found a use case for
 

01:48:36.210 --> 01:48:37.279 align:start position:0%
years and haven't found a use case for
it<01:48:36.690><c> right</c>

01:48:37.279 --> 01:48:37.289 align:start position:0%
it right
 

01:48:37.289 --> 01:48:40.130 align:start position:0%
it right
what<01:48:37.650><c> a</c><01:48:37.679><c> waste</c><01:48:37.949><c> of</c><01:48:38.130><c> money</c><01:48:38.280><c> and</c><01:48:38.429><c> effort</c><01:48:38.639><c> time</c>

01:48:40.130 --> 01:48:40.140 align:start position:0%
what a waste of money and effort time
 

01:48:40.140 --> 01:48:47.179 align:start position:0%
what a waste of money and effort time
[Music]

01:48:47.179 --> 01:48:47.189 align:start position:0%
 
 

01:48:47.189 --> 01:48:53.600 align:start position:0%
 
I<01:48:48.679><c> mean</c><01:48:49.679><c> that's</c><01:48:49.860><c> what</c><01:48:50.039><c> I</c><01:48:50.219><c> get</c><01:48:50.719><c> don't</c><01:48:51.719><c> you</c><01:48:52.610><c> think</c>

01:48:53.600 --> 01:48:53.610 align:start position:0%
I mean that's what I get don't you think
 

01:48:53.610 --> 01:48:57.229 align:start position:0%
I mean that's what I get don't you think
it<01:48:53.969><c> is</c><01:48:54.150><c> it</c><01:48:54.900><c> is</c><01:48:55.079><c> still</c><01:48:55.229><c> viable</c><01:48:55.679><c> to</c><01:48:55.979><c> conduct</c><01:48:56.400><c> user</c>

01:48:57.229 --> 01:48:57.239 align:start position:0%
it is it is still viable to conduct user
 

01:48:57.239 --> 01:49:01.489 align:start position:0%
it is it is still viable to conduct user
research<01:48:58.459><c> in</c><01:48:59.459><c> each</c><01:49:00.389><c> stage</c><01:49:00.780><c> of</c><01:49:00.809><c> the</c><01:49:01.169><c> product</c>

01:49:01.489 --> 01:49:01.499 align:start position:0%
research in each stage of the product
 

01:49:01.499 --> 01:49:02.299 align:start position:0%
research in each stage of the product
life<01:49:01.619><c> cycle</c>

01:49:02.299 --> 01:49:02.309 align:start position:0%
life cycle
 

01:49:02.309 --> 01:49:05.569 align:start position:0%
life cycle
yes<01:49:02.669><c> absolutely</c><01:49:03.539><c> so</c><01:49:03.809><c> we're</c><01:49:04.800><c> encourage</c><01:49:05.219><c> you</c><01:49:05.429><c> to</c>

01:49:05.569 --> 01:49:05.579 align:start position:0%
yes absolutely so we're encourage you to
 

01:49:05.579 --> 01:49:11.060 align:start position:0%
yes absolutely so we're encourage you to
do<01:49:05.699><c> it</c><01:49:05.849><c> early</c><01:49:06.809><c> but</c><01:49:07.709><c> it's</c><01:49:08.510><c> like</c><01:49:09.510><c> I</c><01:49:09.829><c> guess</c><01:49:10.829><c> better</c>

01:49:11.060 --> 01:49:11.070 align:start position:0%
do it early but it's like I guess better
 

01:49:11.070 --> 01:49:14.750 align:start position:0%
do it early but it's like I guess better
late<01:49:11.249><c> than</c><01:49:11.519><c> never</c><01:49:11.579><c> right</c><01:49:12.090><c> and</c><01:49:12.659><c> and</c><01:49:13.349><c> also</c><01:49:13.760><c> we</c>

01:49:14.750 --> 01:49:14.760 align:start position:0%
late than never right and and also we
 

01:49:14.760 --> 01:49:16.729 align:start position:0%
late than never right and and also we
you<01:49:15.119><c> know</c><01:49:15.209><c> enough</c><01:49:15.689><c> promotes</c><01:49:16.169><c> of</c><01:49:16.320><c> products</c>

01:49:16.729 --> 01:49:16.739 align:start position:0%
you know enough promotes of products
 

01:49:16.739 --> 01:49:19.609 align:start position:0%
you know enough promotes of products
with<01:49:17.010><c> like</c><01:49:17.219><c> really</c><01:49:17.459><c> big</c><01:49:18.110><c> you</c><01:49:19.110><c> says</c><01:49:19.380><c> that</c>

01:49:19.609 --> 01:49:19.619 align:start position:0%
with like really big you says that
 

01:49:19.619 --> 01:49:22.819 align:start position:0%
with like really big you says that
turning<01:49:19.949><c> over</c><01:49:20.039><c> 200</c><01:49:20.550><c> million</c><01:49:20.749><c> yeah</c><01:49:21.749><c> but</c><01:49:22.320><c> we</c><01:49:22.679><c> do</c>

01:49:22.819 --> 01:49:22.829 align:start position:0%
turning over 200 million yeah but we do
 

01:49:22.829 --> 01:49:25.129 align:start position:0%
turning over 200 million yeah but we do
testing<01:49:23.249><c> all</c><01:49:23.369><c> the</c><01:49:23.459><c> time</c><01:49:23.780><c> one</c><01:49:24.780><c> big</c><01:49:24.959><c> challenge</c>

01:49:25.129 --> 01:49:25.139 align:start position:0%
testing all the time one big challenge
 

01:49:25.139 --> 01:49:27.290 align:start position:0%
testing all the time one big challenge
you<01:49:25.739><c> need</c><01:49:25.949><c> to</c><01:49:26.159><c> there's</c><01:49:26.760><c> a</c><01:49:26.849><c> lot</c><01:49:26.969><c> of</c><01:49:27.090><c> friction</c>

01:49:27.290 --> 01:49:27.300 align:start position:0%
you need to there's a lot of friction
 

01:49:27.300 --> 01:49:29.390 align:start position:0%
you need to there's a lot of friction
with<01:49:27.719><c> project</c><01:49:28.139><c> managers</c><01:49:28.559><c> with</c><01:49:28.860><c> developers</c>

01:49:29.390 --> 01:49:29.400 align:start position:0%
with project managers with developers
 

01:49:29.400 --> 01:49:32.629 align:start position:0%
with project managers with developers
with<01:49:30.030><c> all</c><01:49:30.209><c> those</c><01:49:30.419><c> type</c><01:49:31.050><c> of</c><01:49:31.079><c> people</c><01:49:31.489><c> what</c><01:49:32.489><c> is</c>

01:49:32.629 --> 01:49:32.639 align:start position:0%
with all those type of people what is
 

01:49:32.639 --> 01:49:35.810 align:start position:0%
with all those type of people what is
the<01:49:32.669><c> best</c><01:49:32.969><c> way</c><01:49:33.269><c> you</c><01:49:33.659><c> could</c><01:49:34.380><c> confess</c><01:49:35.010><c> the</c><01:49:35.579><c> team</c>

01:49:35.810 --> 01:49:35.820 align:start position:0%
the best way you could confess the team
 

01:49:35.820 --> 01:49:39.020 align:start position:0%
the best way you could confess the team
that<01:49:36.059><c> we</c><01:49:36.959><c> really</c><01:49:37.349><c> need</c><01:49:38.039><c> to</c><01:49:38.219><c> do</c><01:49:38.369><c> that</c><01:49:38.400><c> user</c>

01:49:39.020 --> 01:49:39.030 align:start position:0%
that we really need to do that user
 

01:49:39.030 --> 01:49:43.580 align:start position:0%
that we really need to do that user
search<01:49:39.449><c> how</c><01:49:40.439><c> to</c><01:49:40.469><c> is</c><01:49:41.869><c> yeah</c><01:49:42.869><c> it's</c><01:49:43.079><c> about</c><01:49:43.289><c> you</c>

01:49:43.580 --> 01:49:43.590 align:start position:0%
search how to is yeah it's about you
 

01:49:43.590 --> 01:49:46.279 align:start position:0%
search how to is yeah it's about you
starting<01:49:44.070><c> the</c><01:49:44.340><c> first</c><01:49:44.669><c> time</c><01:49:45.059><c> is</c><01:49:45.419><c> difficult</c><01:49:46.139><c> I</c>

01:49:46.279 --> 01:49:46.289 align:start position:0%
starting the first time is difficult I
 

01:49:46.289 --> 01:49:48.649 align:start position:0%
starting the first time is difficult I
yeah<01:49:46.949><c> because</c><01:49:47.159><c> people</c><01:49:47.280><c> are</c><01:49:47.789><c> like</c><01:49:48.479><c> we've</c>

01:49:48.649 --> 01:49:48.659 align:start position:0%
yeah because people are like we've
 

01:49:48.659 --> 01:49:50.350 align:start position:0%
yeah because people are like we've
talked<01:49:48.840><c> about</c><01:49:48.989><c> the</c><01:49:49.229><c> biases</c><01:49:49.679><c> people</c><01:49:50.070><c> are</c>

01:49:50.350 --> 01:49:50.360 align:start position:0%
talked about the biases people are
 

01:49:50.360 --> 01:49:53.449 align:start position:0%
talked about the biases people are
resistant<01:49:51.360><c> to</c><01:49:51.570><c> hearing</c><01:49:52.199><c> feedback</c><01:49:52.439><c> or</c><01:49:53.249><c> they</c>

01:49:53.449 --> 01:49:53.459 align:start position:0%
resistant to hearing feedback or they
 

01:49:53.459 --> 01:49:55.669 align:start position:0%
resistant to hearing feedback or they
they're<01:49:54.179><c> not</c><01:49:54.209><c> quite</c><01:49:54.630><c> sure</c><01:49:54.659><c> how</c><01:49:54.989><c> it</c><01:49:55.110><c> works</c><01:49:55.349><c> and</c>

01:49:55.669 --> 01:49:55.679 align:start position:0%
they're not quite sure how it works and
 

01:49:55.679 --> 01:49:57.159 align:start position:0%
they're not quite sure how it works and
what<01:49:55.769><c> they're</c><01:49:55.919><c> going</c><01:49:56.010><c> to</c><01:49:56.070><c> get</c><01:49:56.219><c> out</c><01:49:56.280><c> of</c><01:49:56.519><c> it</c>

01:49:57.159 --> 01:49:57.169 align:start position:0%
what they're going to get out of it
 

01:49:57.169 --> 01:50:00.560 align:start position:0%
what they're going to get out of it
my<01:49:58.169><c> advice</c><01:49:58.860><c> is</c><01:49:59.159><c> definitely</c><01:49:59.760><c> to</c><01:49:59.880><c> include</c><01:50:00.269><c> them</c>

01:50:00.560 --> 01:50:00.570 align:start position:0%
my advice is definitely to include them
 

01:50:00.570 --> 01:50:02.929 align:start position:0%
my advice is definitely to include them
don't<01:50:01.289><c> just</c><01:50:01.439><c> do</c><01:50:01.800><c> it</c><01:50:01.949><c> on</c><01:50:02.189><c> the</c><01:50:02.219><c> side</c><01:50:02.579><c> because</c>

01:50:02.929 --> 01:50:02.939 align:start position:0%
don't just do it on the side because
 

01:50:02.939 --> 01:50:05.299 align:start position:0%
don't just do it on the side because
that's<01:50:03.239><c> going</c><01:50:03.449><c> to</c><01:50:03.510><c> make</c><01:50:03.749><c> you</c><01:50:04.349><c> look</c><01:50:04.559><c> like</c><01:50:04.889><c> you</c>

01:50:05.299 --> 01:50:05.309 align:start position:0%
that's going to make you look like you
 

01:50:05.309 --> 01:50:07.339 align:start position:0%
that's going to make you look like you
don't<01:50:05.579><c> trust</c><01:50:05.939><c> any</c><01:50:06.179><c> of</c><01:50:06.269><c> their</c><01:50:06.510><c> opinions</c><01:50:06.959><c> right</c>

01:50:07.339 --> 01:50:07.349 align:start position:0%
don't trust any of their opinions right
 

01:50:07.349 --> 01:50:08.870 align:start position:0%
don't trust any of their opinions right
and<01:50:07.709><c> then</c><01:50:07.829><c> you're</c><01:50:08.070><c> just</c><01:50:08.189><c> going</c><01:50:08.400><c> off</c><01:50:08.579><c> and</c><01:50:08.789><c> do</c>

01:50:08.870 --> 01:50:08.880 align:start position:0%
and then you're just going off and do
 

01:50:08.880 --> 01:50:10.250 align:start position:0%
and then you're just going off and do
some<01:50:09.119><c> secret</c><01:50:09.479><c> research</c><01:50:09.780><c> and</c><01:50:10.079><c> then</c><01:50:10.169><c> you're</c>

01:50:10.250 --> 01:50:10.260 align:start position:0%
some secret research and then you're
 

01:50:10.260 --> 01:50:13.219 align:start position:0%
some secret research and then you're
like<01:50:10.380><c> wow</c><01:50:10.889><c> I</c><01:50:10.919><c> suppose</c><01:50:11.280><c> these</c><01:50:11.489><c> users</c><01:50:11.909><c> like</c>

01:50:13.219 --> 01:50:13.229 align:start position:0%
like wow I suppose these users like
 

01:50:13.229 --> 01:50:17.390 align:start position:0%
like wow I suppose these users like
you<01:50:13.499><c> so</c><01:50:14.059><c> that's</c><01:50:15.059><c> not</c><01:50:15.329><c> to</c><01:50:15.449><c> be</c><01:50:15.570><c> an</c><01:50:15.630><c> approach</c><01:50:16.400><c> this</c>

01:50:17.390 --> 01:50:17.400 align:start position:0%
you so that's not to be an approach this
 

01:50:17.400 --> 01:50:20.509 align:start position:0%
you so that's not to be an approach this
book<01:50:17.869><c> the</c><01:50:18.869><c> one</c><01:50:19.050><c> in</c><01:50:19.139><c> the</c><01:50:19.199><c> middle</c><01:50:19.519><c> addresses</c>

01:50:20.509 --> 01:50:20.519 align:start position:0%
book the one in the middle addresses
 

01:50:20.519 --> 01:50:22.790 align:start position:0%
book the one in the middle addresses
this<01:50:20.729><c> exactly</c><01:50:21.419><c> right</c><01:50:21.900><c> it's</c><01:50:22.199><c> got</c><01:50:22.349><c> like</c><01:50:22.559><c> that</c>

01:50:22.790 --> 01:50:22.800 align:start position:0%
this exactly right it's got like that
 

01:50:22.800 --> 01:50:25.980 align:start position:0%
this exactly right it's got like that
you<01:50:23.280><c> can</c><01:50:23.459><c> get</c><01:50:23.729><c> this</c><01:50:23.849><c> free</c><01:50:24.179><c> or</c><01:50:24.329><c> -</c><01:50:24.809><c> it's</c><01:50:25.260><c> like</c>

01:50:25.980 --> 01:50:25.990 align:start position:0%
you can get this free or - it's like
 

01:50:25.990 --> 01:50:33.810 align:start position:0%
you can get this free or - it's like
right<01:50:27.480><c> but</c><01:50:28.480><c> by</c><01:50:28.690><c> a</c><01:50:28.720><c> book</c><01:50:28.990><c> and</c><01:50:31.170><c> he's</c><01:50:32.640><c> it's</c><01:50:33.640><c> also</c>

01:50:33.810 --> 01:50:33.820 align:start position:0%
right but by a book and he's it's also
 

01:50:33.820 --> 01:50:35.070 align:start position:0%
right but by a book and he's it's also
forgetting<01:50:34.480><c> buying</c>

01:50:35.070 --> 01:50:35.080 align:start position:0%
forgetting buying
 

01:50:35.080 --> 01:50:38.990 align:start position:0%
forgetting buying
absolutely<01:50:36.900><c> the</c><01:50:37.900><c> most</c><01:50:38.230><c> compelling</c>

01:50:38.990 --> 01:50:39.000 align:start position:0%
absolutely the most compelling
 

01:50:39.000 --> 01:50:41.580 align:start position:0%
absolutely the most compelling
experiences<01:50:40.000><c> that</c><01:50:40.120><c> I've</c><01:50:40.270><c> seen</c><01:50:40.630><c> are</c><01:50:40.930><c> insisting</c>

01:50:41.580 --> 01:50:41.590 align:start position:0%
experiences that I've seen are insisting
 

01:50:41.590 --> 01:50:45.330 align:start position:0%
experiences that I've seen are insisting
that<01:50:42.520><c> the</c><01:50:42.640><c> person</c><01:50:43.120><c> who</c><01:50:43.300><c> has</c><01:50:44.260><c> the</c><01:50:44.440><c> scoop</c><01:50:44.950><c> is</c>

01:50:45.330 --> 01:50:45.340 align:start position:0%
that the person who has the scoop is
 

01:50:45.340 --> 01:50:48.480 align:start position:0%
that the person who has the scoop is
resistant<01:50:46.030><c> to</c><01:50:46.270><c> research</c><01:50:46.860><c> observes</c><01:50:47.860><c> all</c><01:50:48.250><c> the</c>

01:50:48.480 --> 01:50:48.490 align:start position:0%
resistant to research observes all the
 

01:50:48.490 --> 01:50:51.000 align:start position:0%
resistant to research observes all the
sessions<01:50:48.910><c> right</c><01:50:49.390><c> get</c><01:50:50.140><c> them</c><01:50:50.350><c> don't</c><01:50:50.680><c> rely</c><01:50:50.980><c> on</c>

01:50:51.000 --> 01:50:51.010 align:start position:0%
sessions right get them don't rely on
 

01:50:51.010 --> 01:50:52.440 align:start position:0%
sessions right get them don't rely on
them<01:50:51.130><c> to</c><01:50:51.190><c> watch</c><01:50:51.370><c> any</c><01:50:51.610><c> video</c><01:50:51.940><c> they</c><01:50:52.120><c> won't</c><01:50:52.300><c> watch</c>

01:50:52.440 --> 01:50:52.450 align:start position:0%
them to watch any video they won't watch
 

01:50:52.450 --> 01:50:55.680 align:start position:0%
them to watch any video they won't watch
the<01:50:52.690><c> videos</c><01:50:52.990><c> I</c><01:50:53.290><c> get</c><01:50:53.980><c> your</c><01:50:54.460><c> the</c><01:50:54.640><c> observer</c><01:50:55.000><c> comes</c>

01:50:55.680 --> 01:50:55.690 align:start position:0%
the videos I get your the observer comes
 

01:50:55.690 --> 01:50:57.600 align:start position:0%
the videos I get your the observer comes
in<01:50:55.960><c> they're</c><01:50:56.230><c> here</c><01:50:56.440><c> and</c><01:50:56.890><c> once</c><01:50:57.100><c> they</c><01:50:57.280><c> start</c>

01:50:57.600 --> 01:50:57.610 align:start position:0%
in they're here and once they start
 

01:50:57.610 --> 01:50:59.370 align:start position:0%
in they're here and once they start
hearing<01:50:58.000><c> from</c><01:50:58.180><c> people</c><01:50:58.540><c> they</c><01:50:58.900><c> can't</c><01:50:59.170><c> button</c>

01:50:59.370 --> 01:50:59.380 align:start position:0%
hearing from people they can't button
 

01:50:59.380 --> 01:51:01.140 align:start position:0%
hearing from people they can't button
and<01:50:59.980><c> not</c><01:51:00.100><c> allowed</c><01:51:00.310><c> to</c><01:51:00.340><c> say</c><01:51:00.670><c> anything</c><01:51:01.000><c> during</c>

01:51:01.140 --> 01:51:01.150 align:start position:0%
and not allowed to say anything during
 

01:51:01.150 --> 01:51:03.470 align:start position:0%
and not allowed to say anything during
the<01:51:01.300><c> session</c><01:51:01.720><c> they're</c><01:51:02.230><c> just</c><01:51:02.440><c> really</c><01:51:02.590><c> like</c>

01:51:03.470 --> 01:51:03.480 align:start position:0%
the session they're just really like
 

01:51:03.480 --> 01:51:06.570 align:start position:0%
the session they're just really like
okay<01:51:04.480><c> Rapids</c><01:51:04.990><c> do</c><01:51:05.110><c> more</c><01:51:05.290><c> of</c><01:51:05.320><c> this</c><01:51:05.500><c> right</c><01:51:05.980><c> but</c>

01:51:06.570 --> 01:51:06.580 align:start position:0%
okay Rapids do more of this right but
 

01:51:06.580 --> 01:51:08.340 align:start position:0%
okay Rapids do more of this right but
it's<01:51:06.700><c> getting</c><01:51:07.120><c> to</c><01:51:07.360><c> that</c><01:51:07.480><c> point</c><01:51:07.750><c> which</c><01:51:08.140><c> is</c>

01:51:08.340 --> 01:51:08.350 align:start position:0%
it's getting to that point which is
 

01:51:08.350 --> 01:51:11.400 align:start position:0%
it's getting to that point which is
tricky<01:51:08.850><c> we're</c><01:51:09.850><c> hoping</c><01:51:10.270><c> that</c><01:51:10.450><c> by</c><01:51:10.750><c> you</c><01:51:11.350><c> know</c>

01:51:11.400 --> 01:51:11.410 align:start position:0%
tricky we're hoping that by you know
 

01:51:11.410 --> 01:51:13.740 align:start position:0%
tricky we're hoping that by you know
what<01:51:11.650><c> what</c><01:51:11.890><c> in</c><01:51:12.280><c> consensus</c><01:51:12.970><c> design</c><01:51:13.360><c> there's</c>

01:51:13.740 --> 01:51:13.750 align:start position:0%
what what in consensus design there's
 

01:51:13.750 --> 01:51:16.470 align:start position:0%
what what in consensus design there's
quite<01:51:14.050><c> a</c><01:51:14.080><c> few</c><01:51:14.340><c> researchers</c><01:51:15.340><c> we're</c><01:51:15.880><c> trying</c><01:51:16.240><c> to</c>

01:51:16.470 --> 01:51:16.480 align:start position:0%
quite a few researchers we're trying to
 

01:51:16.480 --> 01:51:19.110 align:start position:0%
quite a few researchers we're trying to
do<01:51:16.630><c> this</c><01:51:16.780><c> with</c><01:51:17.020><c> all</c><01:51:17.140><c> companies</c><01:51:17.680><c> so</c><01:51:17.950><c> I</c><01:51:18.460><c> like</c><01:51:18.910><c> to</c>

01:51:19.110 --> 01:51:19.120 align:start position:0%
do this with all companies so I like to
 

01:51:19.120 --> 01:51:21.300 align:start position:0%
do this with all companies so I like to
I<01:51:19.420><c> do</c><01:51:19.690><c> like</c><01:51:19.960><c> a</c><01:51:19.990><c> little</c><01:51:20.200><c> bit</c><01:51:20.440><c> of</c><01:51:20.530><c> like</c><01:51:20.770><c> I'm</c><01:51:21.040><c> going</c>

01:51:21.300 --> 01:51:21.310 align:start position:0%
I do like a little bit of like I'm going
 

01:51:21.310 --> 01:51:23.850 align:start position:0%
I do like a little bit of like I'm going
to<01:51:21.400><c> talk</c><01:51:21.640><c> to</c><01:51:21.910><c> or</c><01:51:22.270><c> spoken</c><01:51:22.660><c> to</c><01:51:22.810><c> gnosis</c><01:51:23.440><c> before</c>

01:51:23.850 --> 01:51:23.860 align:start position:0%
to talk to or spoken to gnosis before
 

01:51:23.860 --> 01:51:26.490 align:start position:0%
to talk to or spoken to gnosis before
about<01:51:24.190><c> doing</c><01:51:24.490><c> research</c><01:51:25.020><c> to</c><01:51:26.020><c> help</c><01:51:26.170><c> them</c>

01:51:26.490 --> 01:51:26.500 align:start position:0%
about doing research to help them
 

01:51:26.500 --> 01:51:28.650 align:start position:0%
about doing research to help them
understand<01:51:27.190><c> like</c><01:51:27.520><c> some</c><01:51:28.060><c> of</c><01:51:28.120><c> the</c><01:51:28.180><c> benefits</c><01:51:28.570><c> of</c>

01:51:28.650 --> 01:51:28.660 align:start position:0%
understand like some of the benefits of
 

01:51:28.660 --> 01:51:30.240 align:start position:0%
understand like some of the benefits of
doing<01:51:28.780><c> other</c><01:51:28.990><c> they're</c><01:51:29.260><c> already</c><01:51:29.500><c> doing</c><01:51:29.710><c> in</c><01:51:29.980><c> so</c>

01:51:30.240 --> 01:51:30.250 align:start position:0%
doing other they're already doing in so
 

01:51:30.250 --> 01:51:33.600 align:start position:0%
doing other they're already doing in so
that's<01:51:30.370><c> good</c><01:51:31.020><c> so</c><01:51:32.020><c> it's</c><01:51:32.410><c> just</c><01:51:32.620><c> about</c><01:51:32.950><c> education</c>

01:51:33.600 --> 01:51:33.610 align:start position:0%
that's good so it's just about education
 

01:51:33.610 --> 01:51:35.820 align:start position:0%
that's good so it's just about education
in<01:51:34.300><c> being</c><01:51:34.540><c> district</c><01:51:35.020><c> and</c><01:51:35.200><c> I</c><01:51:35.230><c> think</c><01:51:35.440><c> a</c><01:51:35.590><c> lot</c><01:51:35.800><c> of</c>

01:51:35.820 --> 01:51:35.830 align:start position:0%
in being district and I think a lot of
 

01:51:35.830 --> 01:51:37.770 align:start position:0%
in being district and I think a lot of
sort<01:51:36.250><c> of</c><01:51:36.340><c> trouble</c><01:51:36.730><c> I</c><01:51:36.760><c> think</c><01:51:37.060><c> a</c><01:51:37.120><c> lot</c><01:51:37.300><c> of</c><01:51:37.330><c> teams</c>

01:51:37.770 --> 01:51:37.780 align:start position:0%
sort of trouble I think a lot of teams
 

01:51:37.780 --> 01:51:40.650 align:start position:0%
sort of trouble I think a lot of teams
are<01:51:38.400><c> you</c><01:51:39.400><c> know</c><01:51:39.490><c> lots</c><01:51:39.730><c> of</c><01:51:39.880><c> people</c><01:51:40.030><c> made</c><01:51:40.330><c> lots</c><01:51:40.540><c> of</c>

01:51:40.650 --> 01:51:40.660 align:start position:0%
are you know lots of people made lots of
 

01:51:40.660 --> 01:51:43.050 align:start position:0%
are you know lots of people made lots of
money<01:51:40.870><c> and</c><01:51:41.020><c> I</c><01:51:41.110><c> SEOs</c><01:51:41.530><c> and</c><01:51:41.980><c> it's</c><01:51:42.520><c> got</c><01:51:42.730><c> nothing</c><01:51:43.030><c> to</c>

01:51:43.050 --> 01:51:43.060 align:start position:0%
money and I SEOs and it's got nothing to
 

01:51:43.060 --> 01:51:45.330 align:start position:0%
money and I SEOs and it's got nothing to
do<01:51:43.300><c> with</c><01:51:43.480><c> their</c><01:51:43.690><c> ability</c><01:51:43.900><c> to</c><01:51:44.680><c> run</c><01:51:44.830><c> a</c><01:51:44.890><c> company</c>

01:51:45.330 --> 01:51:45.340 align:start position:0%
do with their ability to run a company
 

01:51:45.340 --> 01:51:48.510 align:start position:0%
do with their ability to run a company
and<01:51:45.730><c> as</c><01:51:46.390><c> a</c><01:51:46.420><c> result</c><01:51:46.870><c> they're</c><01:51:47.650><c> necessarily</c><01:51:48.220><c> are</c>

01:51:48.510 --> 01:51:48.520 align:start position:0%
and as a result they're necessarily are
 

01:51:48.520 --> 01:51:51.060 align:start position:0%
and as a result they're necessarily are
the<01:51:48.730><c> right</c><01:51:48.880><c> questions</c><01:51:49.230><c> so</c><01:51:50.230><c> I'd</c><01:51:50.620><c> like</c><01:51:50.800><c> to</c><01:51:50.860><c> add</c>

01:51:51.060 --> 01:51:51.070 align:start position:0%
the right questions so I'd like to add
 

01:51:51.070 --> 01:51:52.710 align:start position:0%
the right questions so I'd like to add
to<01:51:51.250><c> that</c><01:51:51.280><c> that</c><01:51:51.640><c> you</c><01:51:51.670><c> know</c><01:51:51.880><c> companies</c><01:51:52.330><c> were</c>

01:51:52.710 --> 01:51:52.720 align:start position:0%
to that that you know companies were
 

01:51:52.720 --> 01:51:54.660 align:start position:0%
to that that you know companies were
first<01:51:53.290><c> of</c><01:51:53.440><c> all</c><01:51:53.560><c> division</c><01:51:54.040><c> is</c><01:51:54.130><c> not</c><01:51:54.340><c> clear</c><01:51:54.610><c> that</c>

01:51:54.660 --> 01:51:54.670 align:start position:0%
first of all division is not clear that
 

01:51:54.670 --> 01:51:56.160 align:start position:0%
first of all division is not clear that
the<01:51:55.000><c> strategy</c><01:51:55.510><c> like</c><01:51:55.660><c> they're</c><01:51:55.870><c> the</c><01:51:56.020><c> main</c>

01:51:56.160 --> 01:51:56.170 align:start position:0%
the strategy like they're the main
 

01:51:56.170 --> 01:51:57.310 align:start position:0%
the strategy like they're the main
objective<01:51:56.920><c> or</c>

01:51:57.310 --> 01:51:57.320 align:start position:0%
objective or
 

01:51:57.320 --> 01:51:59.350 align:start position:0%
objective or
the<01:51:57.500><c> main</c><01:51:57.650><c> key</c><01:51:57.909><c> technical</c><01:51:58.909><c> some</c><01:51:59.179><c> of</c><01:51:59.300><c> those</c>

01:51:59.350 --> 01:51:59.360 align:start position:0%
the main key technical some of those
 

01:51:59.360 --> 01:52:01.479 align:start position:0%
the main key technical some of those
they're<01:51:59.630><c> just</c><01:52:00.139><c> ready</c><01:52:00.380><c> how</c><01:52:00.590><c> to</c><01:52:00.650><c> get</c><01:52:00.949><c> there</c><01:52:01.219><c> and</c>

01:52:01.479 --> 01:52:01.489 align:start position:0%
they're just ready how to get there and
 

01:52:01.489 --> 01:52:03.370 align:start position:0%
they're just ready how to get there and
then<01:52:01.880><c> if</c><01:52:02.000><c> you</c><01:52:02.119><c> go</c><01:52:02.239><c> further</c><01:52:02.269><c> further</c><01:52:02.900><c> than</c><01:52:03.170><c> like</c>

01:52:03.370 --> 01:52:03.380 align:start position:0%
then if you go further further than like
 

01:52:03.380 --> 01:52:04.779 align:start position:0%
then if you go further further than like
use<01:52:03.619><c> cases</c><01:52:03.889><c> and</c><01:52:04.099><c> also</c><01:52:04.250><c> like</c><01:52:04.550><c> non-existent</c>

01:52:04.779 --> 01:52:04.789 align:start position:0%
use cases and also like non-existent
 

01:52:04.789 --> 01:52:09.819 align:start position:0%
use cases and also like non-existent
yeah<01:52:05.599><c> building</c><01:52:06.530><c> very</c><01:52:06.739><c> cool</c><01:52:08.409><c> yeah</c><01:52:09.409><c> it's</c><01:52:09.650><c> really</c>

01:52:09.819 --> 01:52:09.829 align:start position:0%
yeah building very cool yeah it's really
 

01:52:09.829 --> 01:52:17.080 align:start position:0%
yeah building very cool yeah it's really
cool<01:52:10.159><c> but</c><01:52:10.610><c> cool</c><01:52:11.090><c> is</c><01:52:15.280><c> also</c><01:52:16.280><c> do</c><01:52:16.429><c> discomforts</c><01:52:16.969><c> a</c>

01:52:17.080 --> 01:52:17.090 align:start position:0%
cool but cool is also do discomforts a
 

01:52:17.090 --> 01:52:18.759 align:start position:0%
cool but cool is also do discomforts a
lava<01:52:17.300><c> and</c><01:52:17.630><c> feeling</c><01:52:17.960><c> else</c><01:52:18.110><c> has</c><01:52:18.289><c> to</c><01:52:18.380><c> do</c><01:52:18.500><c> a</c><01:52:18.530><c> bit</c>

01:52:18.759 --> 01:52:18.769 align:start position:0%
lava and feeling else has to do a bit
 

01:52:18.769 --> 01:52:20.979 align:start position:0%
lava and feeling else has to do a bit
with<01:52:18.920><c> the</c><01:52:19.130><c> maturity</c><01:52:19.940><c> of</c><01:52:19.969><c> like</c><01:52:20.269><c> a</c><01:52:20.570><c> maturity</c>

01:52:20.979 --> 01:52:20.989 align:start position:0%
with the maturity of like a maturity
 

01:52:20.989 --> 01:52:24.100 align:start position:0%
with the maturity of like a maturity
level<01:52:21.340><c> exactly</c><01:52:22.340><c> yeah</c><01:52:22.670><c> really</c><01:52:23.449><c> makes</c><01:52:23.690><c> sense</c><01:52:23.869><c> to</c>

01:52:24.100 --> 01:52:24.110 align:start position:0%
level exactly yeah really makes sense to
 

01:52:24.110 --> 01:52:25.299 align:start position:0%
level exactly yeah really makes sense to
me<01:52:24.230><c> because</c><01:52:24.349><c> mothers</c><01:52:24.829><c> are</c><01:52:24.920><c> a</c><01:52:24.949><c> lot</c><01:52:25.070><c> of</c><01:52:25.099><c> young</c>

01:52:25.299 --> 01:52:25.309 align:start position:0%
me because mothers are a lot of young
 

01:52:25.309 --> 01:52:27.609 align:start position:0%
me because mothers are a lot of young
people<01:52:25.460><c> yeah</c><01:52:26.119><c> so</c><01:52:26.599><c> we're</c><01:52:27.019><c> gonna</c><01:52:27.139><c> I'm</c><01:52:27.409><c> gonna</c>

01:52:27.609 --> 01:52:27.619 align:start position:0%
people yeah so we're gonna I'm gonna
 

01:52:27.619 --> 01:52:29.770 align:start position:0%
people yeah so we're gonna I'm gonna
waited<01:52:28.070><c> to</c><01:52:28.130><c> create</c><01:52:28.400><c> a</c><01:52:28.460><c> consensus</c><01:52:29.329><c> Academy</c>

01:52:29.770 --> 01:52:29.780 align:start position:0%
waited to create a consensus Academy
 

01:52:29.780 --> 01:52:31.270 align:start position:0%
waited to create a consensus Academy
like<01:52:30.019><c> the</c><01:52:30.170><c> modules</c><01:52:30.590><c> I'm</c><01:52:30.769><c> doing</c><01:52:31.039><c> user</c><01:52:31.190><c> research</c>

01:52:31.270 --> 01:52:31.280 align:start position:0%
like the modules I'm doing user research
 

01:52:31.280 --> 01:52:33.399 align:start position:0%
like the modules I'm doing user research
up<01:52:31.789><c> and</c><01:52:32.000><c> trying</c><01:52:32.239><c> to</c><01:52:32.389><c> get</c><01:52:32.599><c> out</c><01:52:32.780><c> in</c><01:52:33.050><c> front</c><01:52:33.199><c> of</c>

01:52:33.399 --> 01:52:33.409 align:start position:0%
up and trying to get out in front of
 

01:52:33.409 --> 01:52:36.609 align:start position:0%
up and trying to get out in front of
people<01:52:33.469><c> so</c><01:52:33.909><c> so</c><01:52:34.909><c> they</c><01:52:35.059><c> can</c><01:52:35.210><c> just</c><01:52:35.420><c> try</c><01:52:36.289><c> and</c><01:52:36.349><c> you</c>

01:52:36.609 --> 01:52:36.619 align:start position:0%
people so so they can just try and you
 

01:52:36.619 --> 01:52:41.830 align:start position:0%
people so so they can just try and you
know<01:52:36.739><c> these</c><01:52:37.039><c> skills</c><01:52:37.340><c> and</c><01:52:37.550><c> sales</c><01:52:37.760><c> you</c><01:52:38.000><c> know</c><01:52:40.840><c> the</c>

01:52:41.830 --> 01:52:41.840 align:start position:0%
know these skills and sales you know the
 

01:52:41.840 --> 01:52:45.129 align:start position:0%
know these skills and sales you know the
UNIX<01:52:42.199><c> researcher</c><01:52:43.070><c> your</c><01:52:43.460><c> job</c><01:52:43.849><c> was</c><01:52:44.090><c> to</c><01:52:44.480><c> educate</c>

01:52:45.129 --> 01:52:45.139 align:start position:0%
UNIX researcher your job was to educate
 

01:52:45.139 --> 01:52:48.729 align:start position:0%
UNIX researcher your job was to educate
doctors<01:52:46.070><c> and</c><01:52:46.699><c> educate</c><01:52:47.630><c> your</c><01:52:47.809><c> team</c><01:52:47.869><c> and</c><01:52:48.349><c> then</c>

01:52:48.729 --> 01:52:48.739 align:start position:0%
doctors and educate your team and then
 

01:52:48.739 --> 01:52:57.009 align:start position:0%
doctors and educate your team and then
why<01:52:49.340><c> is</c><01:52:49.400><c> so</c><01:52:49.880><c> important</c><01:52:55.360><c> so</c><01:52:56.360><c> I</c><01:52:56.389><c> just</c><01:52:56.630><c> wanted</c><01:52:56.960><c> to</c>

01:52:57.009 --> 01:52:57.019 align:start position:0%
why is so important so I just wanted to
 

01:52:57.019 --> 01:52:59.049 align:start position:0%
why is so important so I just wanted to
dub<01:52:57.230><c> it</c><01:52:57.260><c> down</c><01:52:57.500><c> to</c><01:52:57.619><c> more</c><01:52:57.769><c> course</c><01:52:58.039><c> to</c><01:52:58.130><c> do</c><01:52:58.280><c> you</c><01:52:58.579><c> say</c>

01:52:59.049 --> 01:52:59.059 align:start position:0%
dub it down to more course to do you say
 

01:52:59.059 --> 01:53:01.810 align:start position:0%
dub it down to more course to do you say
if<01:52:59.300><c> you</c><01:52:59.599><c> have</c><01:52:59.750><c> a</c><01:52:59.780><c> resistant</c><01:53:00.349><c> or</c><01:53:01.039><c> that</c><01:53:01.340><c> existing</c>

01:53:01.810 --> 01:53:01.820 align:start position:0%
if you have a resistant or that existing
 

01:53:01.820 --> 01:53:04.299 align:start position:0%
if you have a resistant or that existing
team<01:53:02.510><c> member</c><01:53:02.840><c> you</c><01:53:03.110><c> can</c><01:53:03.289><c> put</c><01:53:03.469><c> him</c><01:53:03.650><c> to</c><01:53:03.829><c> start</c><01:53:04.099><c> as</c>

01:53:04.299 --> 01:53:04.309 align:start position:0%
team member you can put him to start as
 

01:53:04.309 --> 01:53:05.680 align:start position:0%
team member you can put him to start as
an<01:53:04.429><c> observer</c><01:53:04.760><c> yeah</c>

01:53:05.680 --> 01:53:05.690 align:start position:0%
an observer yeah
 

01:53:05.690 --> 01:53:07.240 align:start position:0%
an observer yeah
so<01:53:05.809><c> that's</c><01:53:06.019><c> observer</c><01:53:06.409><c> is</c><01:53:06.679><c> like</c><01:53:06.889><c> the</c><01:53:07.099><c> most</c>

01:53:07.240 --> 01:53:07.250 align:start position:0%
so that's observer is like the most
 

01:53:07.250 --> 01:53:08.919 align:start position:0%
so that's observer is like the most
comfortable<01:53:07.880><c> position</c><01:53:08.090><c> among</c><01:53:08.570><c> the</c><01:53:08.719><c> three</c>

01:53:08.919 --> 01:53:08.929 align:start position:0%
comfortable position among the three
 

01:53:08.929 --> 01:53:10.390 align:start position:0%
comfortable position among the three
exactly<01:53:09.650><c> and</c><01:53:09.829><c> they</c><01:53:09.889><c> don't</c><01:53:10.070><c> have</c><01:53:10.190><c> to</c><01:53:10.280><c> do</c>

01:53:10.390 --> 01:53:10.400 align:start position:0%
exactly and they don't have to do
 

01:53:10.400 --> 01:53:12.879 align:start position:0%
exactly and they don't have to do
anything<01:53:10.550><c> like</c><01:53:10.880><c> take</c><01:53:11.030><c> notes</c><01:53:11.530><c> and</c><01:53:12.530><c> then</c><01:53:12.710><c> just</c>

01:53:12.879 --> 01:53:12.889 align:start position:0%
anything like take notes and then just
 

01:53:12.889 --> 01:53:17.100 align:start position:0%
anything like take notes and then just
listen<01:53:13.010><c> I</c><01:53:13.250><c> take</c><01:53:13.489><c> that</c><01:53:13.610><c> it's</c><01:53:13.789><c> yeah</c><01:53:14.000><c> so</c><01:53:14.869><c> it's</c>

01:53:17.100 --> 01:53:17.110 align:start position:0%
 
 

01:53:17.110 --> 01:53:20.979 align:start position:0%
 
true<01:53:18.139><c> twice</c><01:53:19.130><c> I'm</c><01:53:19.400><c> no</c><01:53:19.550><c> taking</c><01:53:20.059><c> is</c><01:53:20.300><c> that</c><01:53:20.329><c> when</c><01:53:20.840><c> it</c>

01:53:20.979 --> 01:53:20.989 align:start position:0%
true twice I'm no taking is that when it
 

01:53:20.989 --> 01:53:23.109 align:start position:0%
true twice I'm no taking is that when it
down<01:53:21.199><c> right</c><01:53:21.710><c> everything</c><01:53:22.519><c> yeah</c><01:53:22.909><c> and</c><01:53:23.059><c> I</c><01:53:23.090><c> just</c>

01:53:23.109 --> 01:53:23.119 align:start position:0%
down right everything yeah and I just
 

01:53:23.119 --> 01:53:25.270 align:start position:0%
down right everything yeah and I just
write<01:53:23.809><c> it</c><01:53:23.840><c> all</c><01:53:24.199><c> down</c><01:53:24.230><c> every</c><01:53:24.800><c> single</c><01:53:25.130><c> thing</c>

01:53:25.270 --> 01:53:25.280 align:start position:0%
write it all down every single thing
 

01:53:25.280 --> 01:53:27.490 align:start position:0%
write it all down every single thing
that<01:53:25.309><c> said</c><01:53:25.699><c> because</c><01:53:26.659><c> I'm</c><01:53:26.809><c> you</c><01:53:26.929><c> can</c><01:53:27.079><c> interpret</c>

01:53:27.490 --> 01:53:27.500 align:start position:0%
that said because I'm you can interpret
 

01:53:27.500 --> 01:53:28.149 align:start position:0%
that said because I'm you can interpret
it<01:53:27.739><c> later</c>

01:53:28.149 --> 01:53:28.159 align:start position:0%
it later
 

01:53:28.159 --> 01:53:29.540 align:start position:0%
it later
yeah

01:53:29.540 --> 01:53:29.550 align:start position:0%
yeah
 

01:53:29.550 --> 01:53:37.590 align:start position:0%
yeah
just<01:53:30.550><c> take</c><01:53:30.910><c> her</c><01:53:31.090><c> all</c><01:53:31.180><c> day</c><01:53:31.650><c> after</c><01:53:33.900><c> like</c><01:53:36.600><c> after</c>

01:53:37.590 --> 01:53:37.600 align:start position:0%
just take her all day after like after
 

01:53:37.600 --> 01:53:39.870 align:start position:0%
just take her all day after like after
position<01:53:38.350><c> you</c><01:53:38.440><c> didn't</c><01:53:38.800><c> observe</c><01:53:39.130><c> or</c><01:53:39.340><c> do</c><01:53:39.700><c> they</c>

01:53:39.870 --> 01:53:39.880 align:start position:0%
position you didn't observe or do they
 

01:53:39.880 --> 01:53:43.050 align:start position:0%
position you didn't observe or do they
do<01:53:40.270><c> they</c><01:53:40.420><c> do</c><01:53:40.900><c> they</c><01:53:41.020><c> like</c><01:53:41.230><c> ease</c><01:53:41.590><c> by</c><01:53:42.060><c> beginning</c>

01:53:43.050 --> 01:53:43.060 align:start position:0%
do they do they like ease by beginning
 

01:53:43.060 --> 01:53:44.910 align:start position:0%
do they do they like ease by beginning
they<01:53:43.180><c> they</c><01:53:43.480><c> are</c><01:53:43.600><c> very</c><01:53:43.630><c> resistant</c><01:53:44.350><c> but</c><01:53:44.560><c> after</c>

01:53:44.910 --> 01:53:44.920 align:start position:0%
they they are very resistant but after
 

01:53:44.920 --> 01:53:53.700 align:start position:0%
they they are very resistant but after
being<01:53:45.130><c> observers</c><01:53:45.910><c> they</c><01:53:46.090><c> change</c><01:53:51.960><c> my</c><01:53:52.960><c> advice</c><01:53:53.500><c> is</c>

01:53:53.700 --> 01:53:53.710 align:start position:0%
being observers they change my advice is
 

01:53:53.710 --> 01:53:56.310 align:start position:0%
being observers they change my advice is
to<01:53:53.800><c> get</c><01:53:53.920><c> them</c><01:53:54.070><c> to</c><01:53:54.100><c> listen</c><01:53:54.400><c> to</c><01:53:54.700><c> -</c><01:53:55.540><c> or</c><01:53:55.960><c> home</c>

01:53:56.310 --> 01:53:56.320 align:start position:0%
to get them to listen to - or home
 

01:53:56.320 --> 01:53:58.740 align:start position:0%
to get them to listen to - or home
because<01:53:57.280><c> one</c><01:53:57.730><c> of</c><01:53:57.760><c> the</c><01:53:57.910><c> things</c><01:53:58.120><c> that</c><01:53:58.270><c> they</c><01:53:58.390><c> can</c>

01:53:58.740 --> 01:53:58.750 align:start position:0%
because one of the things that they can
 

01:53:58.750 --> 01:54:00.780 align:start position:0%
because one of the things that they can
do<01:53:59.080><c> is</c><01:53:59.200><c> just</c><01:53:59.350><c> latch</c><01:53:59.590><c> on</c><01:53:59.860><c> to</c><01:53:59.890><c> that</c><01:54:00.160><c> one</c><01:54:00.430><c> user</c>

01:54:00.780 --> 01:54:00.790 align:start position:0%
do is just latch on to that one user
 

01:54:00.790 --> 01:54:02.430 align:start position:0%
do is just latch on to that one user
that<01:54:01.150><c> they</c><01:54:01.300><c> permit</c><01:54:01.720><c> of</c><01:54:01.840><c> God</c><01:54:01.960><c> right</c><01:54:02.110><c> we</c><01:54:02.230><c> need</c><01:54:02.350><c> to</c>

01:54:02.430 --> 01:54:02.440 align:start position:0%
that they permit of God right we need to
 

01:54:02.440 --> 01:54:04.440 align:start position:0%
that they permit of God right we need to
change<01:54:02.650><c> everything</c><01:54:03.040><c> right</c><01:54:03.610><c> because</c><01:54:04.120><c> it</c><01:54:04.239><c> likes</c>

01:54:04.440 --> 01:54:04.450 align:start position:0%
change everything right because it likes
 

01:54:04.450 --> 01:54:05.820 align:start position:0%
change everything right because it likes
a<01:54:04.600><c> really</c><01:54:04.780><c> good</c><01:54:04.930><c> session</c><01:54:05.140><c> and</c><01:54:05.470><c> my</c><01:54:05.530><c> answer</c><01:54:05.800><c> was</c>

01:54:05.820 --> 01:54:05.830 align:start position:0%
a really good session and my answer was
 

01:54:05.830 --> 01:54:09.600 align:start position:0%
a really good session and my answer was
ready<01:54:06.150><c> for</c><01:54:07.150><c> both</c><01:54:07.360><c> but</c><01:54:07.900><c> of</c><01:54:08.590><c> course</c><01:54:08.770><c> that's</c><01:54:09.370><c> not</c>

01:54:09.600 --> 01:54:09.610 align:start position:0%
ready for both but of course that's not
 

01:54:09.610 --> 01:54:11.190 align:start position:0%
ready for both but of course that's not
use<01:54:09.820><c> research</c><01:54:10.210><c> used</c><01:54:10.480><c> to</c><01:54:10.540><c> be</c><01:54:10.630><c> to</c><01:54:10.750><c> a</c><01:54:10.780><c> few</c><01:54:11.020><c> people</c>

01:54:11.190 --> 01:54:11.200 align:start position:0%
use research used to be to a few people
 

01:54:11.200 --> 01:54:15.810 align:start position:0%
use research used to be to a few people
so<01:54:11.950><c> just</c><01:54:12.190><c> like</c><01:54:12.370><c> more</c><01:54:12.820><c> than</c><01:54:13.000><c> one</c><01:54:13.260><c> very</c><01:54:14.820><c> original</c>

01:54:15.810 --> 01:54:15.820 align:start position:0%
so just like more than one very original
 

01:54:15.820 --> 01:54:22.229 align:start position:0%
so just like more than one very original
bias<01:54:16.140><c> they</c><01:54:17.140><c> might</c><01:54:19.230><c> hear</c><01:54:20.970><c> do</c><01:54:21.970><c> you</c><01:54:22.030><c> remember</c>

01:54:22.229 --> 01:54:22.239 align:start position:0%
bias they might hear do you remember
 

01:54:22.239 --> 01:54:25.860 align:start position:0%
bias they might hear do you remember
that<01:54:22.570><c> user</c><01:54:22.930><c> he</c><01:54:23.140><c> said</c><01:54:23.380><c> it's</c><01:54:23.620><c> okay</c><01:54:23.950><c> no</c><01:54:24.700><c> I</c><01:54:25.510><c> mean</c>

01:54:25.860 --> 01:54:25.870 align:start position:0%
that user he said it's okay no I mean
 

01:54:25.870 --> 01:54:27.240 align:start position:0%
that user he said it's okay no I mean
you<01:54:26.020><c> know</c><01:54:26.110><c> at</c><01:54:26.320><c> least</c><01:54:26.410><c> I</c><01:54:26.620><c> want</c><01:54:26.739><c> to</c><01:54:26.830><c> listen</c><01:54:27.070><c> to</c>

01:54:27.240 --> 01:54:27.250 align:start position:0%
you know at least I want to listen to
 

01:54:27.250 --> 01:54:29.430 align:start position:0%
you know at least I want to listen to
use<01:54:27.400><c> this</c><01:54:27.550><c> as</c><01:54:27.730><c> a</c><01:54:27.760><c> star</c><01:54:28.060><c> right</c><01:54:28.450><c> even</c><01:54:29.020><c> if</c><01:54:29.140><c> they're</c>

01:54:29.430 --> 01:54:29.440 align:start position:0%
use this as a star right even if they're
 

01:54:29.440 --> 01:54:31.350 align:start position:0%
use this as a star right even if they're
hearing<01:54:29.830><c> what</c><01:54:30.130><c> they</c><01:54:30.250><c> want</c><01:54:30.430><c> to</c><01:54:30.489><c> hear</c><01:54:30.640><c> it's</c><01:54:31.300><c> a</c>

01:54:31.350 --> 01:54:31.360 align:start position:0%
hearing what they want to hear it's a
 

01:54:31.360 --> 01:54:33.360 align:start position:0%
hearing what they want to hear it's a
really<01:54:31.600><c> good</c><01:54:31.750><c> start</c><01:54:32.110><c> to</c><01:54:32.800><c> get</c><01:54:32.950><c> them</c><01:54:33.070><c> interested</c>

01:54:33.360 --> 01:54:33.370 align:start position:0%
really good start to get them interested
 

01:54:33.370 --> 01:54:35.479 align:start position:0%
really good start to get them interested
in<01:54:33.700><c> use</c><01:54:33.850><c> they're</c><01:54:34.090><c> doing</c><01:54:34.270><c> the</c><01:54:34.360><c> sessions</c><01:54:34.750><c> -</c><01:54:35.080><c> okay</c>

01:54:35.479 --> 01:54:35.489 align:start position:0%
in use they're doing the sessions - okay
 

01:54:35.489 --> 01:54:48.860 align:start position:0%
in use they're doing the sessions - okay
any<01:54:36.489><c> other</c><01:54:36.640><c> questions</c><01:54:38.489><c> for</c><01:54:39.489><c> me</c>

01:54:48.860 --> 01:54:48.870 align:start position:0%
 
 

01:54:48.870 --> 01:54:51.470 align:start position:0%
 
rather<01:54:49.700><c> particular</c><01:54:50.700><c> what</c><01:54:50.970><c> he</c><01:54:51.030><c> comes</c><01:54:51.150><c> to</c><01:54:51.330><c> need</c>

01:54:51.470 --> 01:54:51.480 align:start position:0%
rather particular what he comes to need
 

01:54:51.480 --> 01:54:53.990 align:start position:0%
rather particular what he comes to need
but<01:54:51.690><c> learning</c><01:54:52.140><c> for</c><01:54:52.770><c> me</c><01:54:52.890><c> is</c><01:54:53.070><c> where</c><01:54:53.850><c> I</c><01:54:53.880><c> should</c>

01:54:53.990 --> 01:54:54.000 align:start position:0%
but learning for me is where I should
 

01:54:54.000 --> 01:54:56.570 align:start position:0%
but learning for me is where I should
not<01:54:54.210><c> really</c><01:54:54.390><c> hurt</c><01:54:54.660><c> people</c><01:54:54.690><c> in</c><01:54:54.960><c> this</c><01:54:55.110><c> room</c><01:54:55.580><c> even</c>

01:54:56.570 --> 01:54:56.580 align:start position:0%
not really hurt people in this room even
 

01:54:56.580 --> 01:54:58.580 align:start position:0%
not really hurt people in this room even
though<01:54:56.760><c> I</c><01:54:56.790><c> love</c><01:54:57.000><c> you</c><01:54:57.090><c> to</c><01:54:57.210><c> think</c><01:54:57.390><c> we</c><01:54:57.480><c> are</c><01:54:57.660><c> what's</c>

01:54:58.580 --> 01:54:58.590 align:start position:0%
though I love you to think we are what's
 

01:54:58.590 --> 01:55:01.220 align:start position:0%
though I love you to think we are what's
here<01:54:58.830><c> what</c><01:54:59.430><c> works</c><01:54:59.820><c> for</c><01:54:59.910><c> you</c><01:55:00.180><c> guys</c><01:55:00.390><c> in</c><01:55:00.810><c> terms</c><01:55:00.990><c> of</c>

01:55:01.220 --> 01:55:01.230 align:start position:0%
here what works for you guys in terms of
 

01:55:01.230 --> 01:55:02.780 align:start position:0%
here what works for you guys in terms of
like<01:55:01.380><c> to</c><01:55:01.530><c> finding</c><01:55:02.010><c> you</c><01:55:02.160><c> people</c><01:55:02.580><c> around</c>

01:55:02.780 --> 01:55:02.790 align:start position:0%
like to finding you people around
 

01:55:02.790 --> 01:55:06.470 align:start position:0%
like to finding you people around
thieves<01:55:03.180><c> like</c><01:55:04.080><c> general</c><01:55:04.920><c> consumers</c><01:55:05.460><c> I'd</c><01:55:06.180><c> be</c>

01:55:06.470 --> 01:55:06.480 align:start position:0%
thieves like general consumers I'd be
 

01:55:06.480 --> 01:55:10.040 align:start position:0%
thieves like general consumers I'd be
morally<01:55:06.930><c> in</c><01:55:07.770><c> favor</c><01:55:08.070><c> of</c><01:55:08.370><c> you</c><01:55:09.120><c> know</c><01:55:09.240><c> using</c>

01:55:10.040 --> 01:55:10.050 align:start position:0%
morally in favor of you know using
 

01:55:10.050 --> 01:55:12.910 align:start position:0%
morally in favor of you know using
products<01:55:10.440><c> that</c><01:55:10.470><c> 2x</c><01:55:11.040><c> might</c><01:55:11.250><c> say</c><01:55:11.550><c> as</c><01:55:12.150><c> opposed</c><01:55:12.600><c> to</c>

01:55:12.910 --> 01:55:12.920 align:start position:0%
products that 2x might say as opposed to
 

01:55:12.920 --> 01:55:16.460 align:start position:0%
products that 2x might say as opposed to
others<01:55:13.920><c> more</c><01:55:14.690><c> like</c><01:55:15.690><c> recruiting</c><01:55:16.080><c> people</c>

01:55:16.460 --> 01:55:16.470 align:start position:0%
others more like recruiting people
 

01:55:16.470 --> 01:55:21.830 align:start position:0%
others more like recruiting people
around<01:55:16.800><c> things</c><01:55:17.250><c> really</c><01:55:17.760><c> yeah</c><01:55:18.210><c> so</c><01:55:20.840><c> ignore</c>

01:55:21.830 --> 01:55:21.840 align:start position:0%
around things really yeah so ignore
 

01:55:21.840 --> 01:55:25.100 align:start position:0%
around things really yeah so ignore
demographics<01:55:22.620><c> demographics</c><01:55:22.950><c> are</c><01:55:23.550><c> not</c><01:55:24.110><c> really</c>

01:55:25.100 --> 01:55:25.110 align:start position:0%
demographics demographics are not really
 

01:55:25.110 --> 01:55:28.520 align:start position:0%
demographics demographics are not really
overrated<01:55:25.620><c> their</c><01:55:26.220><c> proxies</c><01:55:27.210><c> for</c><01:55:27.720><c> for</c><01:55:28.380><c> that</c>

01:55:28.520 --> 01:55:28.530 align:start position:0%
overrated their proxies for for that
 

01:55:28.530 --> 01:55:30.800 align:start position:0%
overrated their proxies for for that
what<01:55:28.830><c> you're</c><01:55:29.100><c> actually</c><01:55:29.670><c> interested</c><01:55:30.150><c> in</c><01:55:30.420><c> who</c>

01:55:30.800 --> 01:55:30.810 align:start position:0%
what you're actually interested in who
 

01:55:30.810 --> 01:55:33.200 align:start position:0%
what you're actually interested in who
cares<01:55:31.110><c> how</c><01:55:31.350><c> old</c><01:55:31.530><c> that</c><01:55:31.710><c> person</c><01:55:32.100><c> is</c><01:55:32.250><c> right</c><01:55:32.940><c> and</c>

01:55:33.200 --> 01:55:33.210 align:start position:0%
cares how old that person is right and
 

01:55:33.210 --> 01:55:35.210 align:start position:0%
cares how old that person is right and
you<01:55:33.990><c> know</c><01:55:34.080><c> how</c><01:55:34.290><c> much</c><01:55:34.470><c> the</c><01:55:34.620><c> household</c><01:55:35.070><c> income</c>

01:55:35.210 --> 01:55:35.220 align:start position:0%
you know how much the household income
 

01:55:35.220 --> 01:55:38.750 align:start position:0%
you know how much the household income
is<01:55:35.580><c> if</c><01:55:36.030><c> they</c><01:55:36.810><c> are</c><01:55:36.840><c> behaving</c><01:55:37.500><c> in</c><01:55:37.920><c> the</c><01:55:38.010><c> way</c><01:55:38.040><c> that</c>

01:55:38.750 --> 01:55:38.760 align:start position:0%
is if they are behaving in the way that
 

01:55:38.760 --> 01:55:41.720 align:start position:0%
is if they are behaving in the way that
you're<01:55:38.910><c> trying</c><01:55:39.240><c> to</c><01:55:39.300><c> find</c><01:55:39.600><c> right</c><01:55:40.080><c> so</c><01:55:40.620><c> within</c><01:55:40.920><c> my</c>

01:55:41.720 --> 01:55:41.730 align:start position:0%
you're trying to find right so within my
 

01:55:41.730 --> 01:55:42.920 align:start position:0%
you're trying to find right so within my
platform<01:55:42.180><c> like</c><01:55:42.360><c> this</c><01:55:42.510><c> or</c><01:55:42.690><c> with</c><01:55:42.780><c> any</c>

01:55:42.920 --> 01:55:42.930 align:start position:0%
platform like this or with any
 

01:55:42.930 --> 01:55:45.590 align:start position:0%
platform like this or with any
recruitment<01:55:43.530><c> use</c><01:55:43.950><c> a</c><01:55:43.980><c> screener</c><01:55:44.550><c> a</c><01:55:44.940><c> screen</c><01:55:45.480><c> and</c>

01:55:45.590 --> 01:55:45.600 align:start position:0%
recruitment use a screener a screen and
 

01:55:45.600 --> 01:55:46.970 align:start position:0%
recruitment use a screener a screen and
a<01:55:45.660><c> series</c><01:55:46.020><c> of</c><01:55:46.050><c> questions</c><01:55:46.590><c> to</c><01:55:46.800><c> determine</c>

01:55:46.970 --> 01:55:46.980 align:start position:0%
a series of questions to determine
 

01:55:46.980 --> 01:55:48.770 align:start position:0%
a series of questions to determine
whether<01:55:47.610><c> they</c><01:55:47.850><c> are</c><01:55:47.880><c> the</c><01:55:48.090><c> right</c><01:55:48.240><c> person</c><01:55:48.510><c> for</c>

01:55:48.770 --> 01:55:48.780 align:start position:0%
whether they are the right person for
 

01:55:48.780 --> 01:55:52.100 align:start position:0%
whether they are the right person for
you<01:55:49.170><c> so</c><01:55:49.740><c> for</c><01:55:50.010><c> example</c><01:55:50.070><c> I</c><01:55:50.730><c> was</c><01:55:50.910><c> finding</c><01:55:51.150><c> defying</c>

01:55:52.100 --> 01:55:52.110 align:start position:0%
you so for example I was finding defying
 

01:55:52.110 --> 01:55:55.070 align:start position:0%
you so for example I was finding defying
users<01:55:52.530><c> this</c><01:55:52.920><c> is</c><01:55:53.040><c> an</c><01:55:53.130><c> example</c><01:55:53.550><c> I</c><01:55:53.910><c> mean</c><01:55:54.480><c> people</c>

01:55:55.070 --> 01:55:55.080 align:start position:0%
users this is an example I mean people
 

01:55:55.080 --> 01:55:56.960 align:start position:0%
users this is an example I mean people
who<01:55:55.170><c> use</c><01:55:55.380><c> make</c><01:55:55.680><c> and</c><01:55:55.890><c> down</c><01:55:56.040><c> stuff</c><01:55:56.430><c> like</c><01:55:56.610><c> that</c><01:55:56.820><c> I</c>

01:55:56.960 --> 01:55:56.970 align:start position:0%
who use make and down stuff like that I
 

01:55:56.970 --> 01:55:59.240 align:start position:0%
who use make and down stuff like that I
ask<01:55:57.150><c> them</c><01:55:57.360><c> first</c><01:55:57.540><c> of</c><01:55:57.750><c> all</c><01:55:57.870><c> do</c><01:55:58.410><c> you</c><01:55:58.590><c> do</c><01:55:59.100><c> you</c><01:55:59.220><c> have</c>

01:55:59.240 --> 01:55:59.250 align:start position:0%
ask them first of all do you do you have
 

01:55:59.250 --> 01:56:02.300 align:start position:0%
ask them first of all do you do you have
cryptocurrency<01:55:59.970><c> yes</c><01:56:00.540><c> or</c><01:56:00.750><c> no</c><01:56:00.930><c> like</c><01:56:01.440><c> like</c><01:56:02.250><c> a</c>

01:56:02.300 --> 01:56:02.310 align:start position:0%
cryptocurrency yes or no like like a
 

01:56:02.310 --> 01:56:04.190 align:start position:0%
cryptocurrency yes or no like like a
kind<01:56:02.610><c> of</c><01:56:02.670><c> starting</c><01:56:03.300><c> for</c><01:56:03.480><c> award</c><01:56:03.660><c> getting</c><01:56:04.050><c> more</c>

01:56:04.190 --> 01:56:04.200 align:start position:0%
kind of starting for award getting more
 

01:56:04.200 --> 01:56:06.140 align:start position:0%
kind of starting for award getting more
specific<01:56:04.410><c> just</c><01:56:05.340><c> this</c><01:56:05.490><c> as</c><01:56:05.790><c> you</c><01:56:05.970><c> doing</c>

01:56:06.140 --> 01:56:06.150 align:start position:0%
specific just this as you doing
 

01:56:06.150 --> 01:56:08.780 align:start position:0%
specific just this as you doing
interview<01:56:06.690><c> itself</c><01:56:07.020><c> and</c><01:56:07.320><c> then</c><01:56:07.800><c> like</c><01:56:08.130><c> what</c>

01:56:08.780 --> 01:56:08.790 align:start position:0%
interview itself and then like what
 

01:56:08.790 --> 01:56:11.150 align:start position:0%
interview itself and then like what
coins<01:56:09.090><c> do</c><01:56:09.360><c> you</c><01:56:09.390><c> hold</c><01:56:09.690><c> allow</c><01:56:10.590><c> them</c><01:56:10.800><c> to</c><01:56:11.010><c> like</c>

01:56:11.150 --> 01:56:11.160 align:start position:0%
coins do you hold allow them to like
 

01:56:11.160 --> 01:56:13.280 align:start position:0%
coins do you hold allow them to like
type<01:56:11.400><c> them</c><01:56:11.580><c> all</c><01:56:11.730><c> in</c><01:56:11.910><c> so</c><01:56:12.210><c> so</c><01:56:12.780><c> you</c><01:56:12.840><c> can</c><01:56:12.930><c> tell</c>

01:56:13.280 --> 01:56:13.290 align:start position:0%
type them all in so so you can tell
 

01:56:13.290 --> 01:56:14.840 align:start position:0%
type them all in so so you can tell
whether<01:56:13.530><c> that</c><01:56:13.770><c> sounds</c><01:56:14.310><c> like</c><01:56:14.430><c> they</c><01:56:14.580><c> do</c><01:56:14.700><c> know</c>

01:56:14.840 --> 01:56:14.850 align:start position:0%
whether that sounds like they do know
 

01:56:14.850 --> 01:56:16.280 align:start position:0%
whether that sounds like they do know
what<01:56:14.880><c> they're</c><01:56:15.090><c> talking</c><01:56:15.510><c> about</c><01:56:15.540><c> or</c><01:56:15.720><c> not</c><01:56:15.840><c> and</c>

01:56:16.280 --> 01:56:16.290 align:start position:0%
what they're talking about or not and
 

01:56:16.290 --> 01:56:18.050 align:start position:0%
what they're talking about or not and
they<01:56:16.590><c> like</c><01:56:16.830><c> which</c><01:56:17.100><c> of</c><01:56:17.130><c> these</c><01:56:17.490><c> things</c><01:56:17.820><c> if</c><01:56:18.000><c> you</c>

01:56:18.050 --> 01:56:18.060 align:start position:0%
they like which of these things if you
 

01:56:18.060 --> 01:56:20.060 align:start position:0%
they like which of these things if you
use<01:56:18.360><c> before</c><01:56:18.780><c> a</c><01:56:18.810><c> long</c><01:56:19.110><c> list</c><01:56:19.350><c> of</c><01:56:19.500><c> all</c><01:56:19.680><c> kinds</c><01:56:20.040><c> of</c>

01:56:20.060 --> 01:56:20.070 align:start position:0%
use before a long list of all kinds of
 

01:56:20.070 --> 01:56:22.040 align:start position:0%
use before a long list of all kinds of
different<01:56:20.190><c> apps</c><01:56:20.610><c> and</c><01:56:20.880><c> there</c><01:56:21.450><c> are</c><01:56:21.630><c> the</c><01:56:21.720><c> defy</c>

01:56:22.040 --> 01:56:22.050 align:start position:0%
different apps and there are the defy
 

01:56:22.050 --> 01:56:23.750 align:start position:0%
different apps and there are the defy
products<01:56:22.500><c> in</c><01:56:22.620><c> there</c><01:56:22.830><c> and</c><01:56:23.070><c> they</c><01:56:23.370><c> have</c><01:56:23.400><c> to</c><01:56:23.730><c> have</c>

01:56:23.750 --> 01:56:23.760 align:start position:0%
products in there and they have to have
 

01:56:23.760 --> 01:56:25.400 align:start position:0%
products in there and they have to have
selected<01:56:24.150><c> one</c><01:56:24.510><c> of</c><01:56:24.630><c> those</c><01:56:24.780><c> in</c><01:56:25.050><c> order</c><01:56:25.290><c> to</c>

01:56:25.400 --> 01:56:25.410 align:start position:0%
selected one of those in order to
 

01:56:25.410 --> 01:56:28.280 align:start position:0%
selected one of those in order to
qualify<01:56:25.620><c> for</c><01:56:25.890><c> the</c><01:56:26.220><c> research</c><01:56:26.640><c> so</c><01:56:27.360><c> that's</c><01:56:27.990><c> the</c>

01:56:28.280 --> 01:56:28.290 align:start position:0%
qualify for the research so that's the
 

01:56:28.290 --> 01:56:30.170 align:start position:0%
qualify for the research so that's the
behavior<01:56:28.710><c> behavior</c><01:56:29.040><c> is</c><01:56:29.460><c> how</c><01:56:29.940><c> they've</c><01:56:30.150><c> done</c>

01:56:30.170 --> 01:56:30.180 align:start position:0%
behavior behavior is how they've done
 

01:56:30.180 --> 01:56:32.270 align:start position:0%
behavior behavior is how they've done
this<01:56:30.450><c> thing</c><01:56:30.690><c> in</c><01:56:30.780><c> the</c><01:56:30.840><c> last</c><01:56:31.050><c> six</c><01:56:31.260><c> months</c><01:56:31.350><c> that's</c>

01:56:32.270 --> 01:56:32.280 align:start position:0%
this thing in the last six months that's
 

01:56:32.280 --> 01:56:33.350 align:start position:0%
this thing in the last six months that's
what<01:56:32.550><c> I</c><01:56:32.580><c> care</c><01:56:32.850><c> about</c>

01:56:33.350 --> 01:56:33.360 align:start position:0%
what I care about
 

01:56:33.360 --> 01:56:35.300 align:start position:0%
what I care about
I<01:56:33.390><c> don't</c><01:56:33.750><c> care</c><01:56:33.990><c> how</c><01:56:34.170><c> old</c><01:56:34.200><c> they</c><01:56:34.560><c> are</c><01:56:34.590><c> you</c><01:56:35.130><c> know</c><01:56:35.280><c> a</c>

01:56:35.300 --> 01:56:35.310 align:start position:0%
I don't care how old they are you know a
 

01:56:35.310 --> 01:56:38.510 align:start position:0%
I don't care how old they are you know a
lot<01:56:35.550><c> city</c><01:56:35.820><c> they</c><01:56:36.030><c> live</c><01:56:36.240><c> in</c><01:56:36.890><c> that's</c><01:56:37.890><c> not</c><01:56:38.250><c> really</c>

01:56:38.510 --> 01:56:38.520 align:start position:0%
lot city they live in that's not really
 

01:56:38.520 --> 01:56:42.970 align:start position:0%
lot city they live in that's not really
very<01:56:38.640><c> useful</c><01:56:38.760><c> information</c><01:56:39.800><c> again</c>

01:56:42.970 --> 01:56:42.980 align:start position:0%
 
 

01:56:42.980 --> 01:56:49.400 align:start position:0%
 
anything<01:56:43.980><c> else</c><01:56:46.010><c> well</c><01:56:47.150><c> one</c><01:56:48.150><c> thing</c><01:56:48.360><c> is</c><01:56:48.540><c> in</c><01:56:49.140><c> issue</c>

01:56:49.400 --> 01:56:49.410 align:start position:0%
anything else well one thing is in issue
 

01:56:49.410 --> 01:56:52.400 align:start position:0%
anything else well one thing is in issue
is<01:56:50.390><c> you</c><01:56:51.390><c> know</c><01:56:51.480><c> I</c><01:56:51.510><c> think</c><01:56:51.600><c> user</c><01:56:51.990><c> research</c><01:56:52.380><c> is</c>

01:56:52.400 --> 01:56:52.410 align:start position:0%
is you know I think user research is
 

01:56:52.410 --> 01:56:57.590 align:start position:0%
is you know I think user research is
great<01:56:52.770><c> primary</c><01:56:53.160><c> source</c><01:56:53.870><c> understanding</c><01:56:56.600><c> you</c>

01:56:57.590 --> 01:56:57.600 align:start position:0%
great primary source understanding you
 

01:56:57.600 --> 01:57:17.060 align:start position:0%
great primary source understanding you
know<01:56:57.750><c> there's</c><01:57:11.840><c> a</c><01:57:12.950><c> separate</c><01:57:13.950><c> function</c><01:57:15.920><c> lots</c><01:57:16.920><c> of</c>

01:57:17.060 --> 01:57:17.070 align:start position:0%
know there's a separate function lots of
 

01:57:17.070 --> 01:57:19.400 align:start position:0%
know there's a separate function lots of
companies<01:57:17.490><c> is</c><01:57:17.640><c> totally</c><01:57:18.030><c> silo</c><01:57:18.510><c> to</c><01:57:18.570><c> break</c><01:57:19.080><c> and</c>

01:57:19.400 --> 01:57:19.410 align:start position:0%
companies is totally silo to break and
 

01:57:19.410 --> 01:57:20.750 align:start position:0%
companies is totally silo to break and
that's<01:57:19.590><c> really</c><01:57:19.800><c> frustrating</c>

01:57:20.750 --> 01:57:20.760 align:start position:0%
that's really frustrating
 

01:57:20.760 --> 01:57:22.490 align:start position:0%
that's really frustrating
I<01:57:20.790><c> had</c><01:57:21.120><c> to</c><01:57:21.210><c> build</c><01:57:21.510><c> relationships</c><01:57:22.170><c> with</c><01:57:22.290><c> the</c>

01:57:22.490 --> 01:57:22.500 align:start position:0%
I had to build relationships with the
 

01:57:22.500 --> 01:57:24.920 align:start position:0%
I had to build relationships with the
data<01:57:22.710><c> analytics</c><01:57:23.310><c> teams</c><01:57:23.640><c> and</c><01:57:24.120><c> other</c><01:57:24.570><c> company</c>

01:57:24.920 --> 01:57:24.930 align:start position:0%
data analytics teams and other company
 

01:57:24.930 --> 01:57:26.930 align:start position:0%
data analytics teams and other company
that<01:57:25.020><c> worked</c><01:57:25.350><c> out</c><01:57:25.560><c> probably</c><01:57:26.250><c> you're</c><01:57:26.640><c> probably</c>

01:57:26.930 --> 01:57:26.940 align:start position:0%
that worked out probably you're probably
 

01:57:26.940 --> 01:57:29.720 align:start position:0%
that worked out probably you're probably
on<01:57:27.360><c> a</c><01:57:27.390><c> smallish</c><01:57:27.930><c> team</c><01:57:28.230><c> that</c><01:57:28.920><c> it's</c><01:57:29.280><c> not</c><01:57:29.460><c> such</c><01:57:29.700><c> a</c>

01:57:29.720 --> 01:57:29.730 align:start position:0%
on a smallish team that it's not such a
 

01:57:29.730 --> 01:57:31.400 align:start position:0%
on a smallish team that it's not such a
problem<01:57:30.000><c> to</c><01:57:30.480><c> be</c><01:57:30.570><c> able</c><01:57:30.720><c> to</c><01:57:30.780><c> reach</c><01:57:30.930><c> out</c><01:57:31.140><c> to</c><01:57:31.170><c> that</c>

01:57:31.400 --> 01:57:31.410 align:start position:0%
problem to be able to reach out to that
 

01:57:31.410 --> 01:57:33.970 align:start position:0%
problem to be able to reach out to that
person<01:57:31.470><c> but</c><01:57:32.400><c> we</c><01:57:32.580><c> should</c><01:57:32.760><c> be</c><01:57:32.910><c> working</c><01:57:33.060><c> together</c>

01:57:33.970 --> 01:57:33.980 align:start position:0%
person but we should be working together
 

01:57:33.980 --> 01:57:37.040 align:start position:0%
person but we should be working together
don't<01:57:34.980><c> really</c><01:57:35.490><c> see</c><01:57:35.640><c> why</c><01:57:35.850><c> why</c><01:57:36.630><c> that</c><01:57:36.840><c> hasn't</c>

01:57:37.040 --> 01:57:37.050 align:start position:0%
don't really see why why that hasn't
 

01:57:37.050 --> 01:57:39.200 align:start position:0%
don't really see why why that hasn't
been<01:57:37.230><c> the</c><01:57:37.440><c> case</c><01:57:37.580><c> probably</c><01:57:38.580><c> if</c><01:57:38.910><c> you</c><01:57:39.060><c> work</c>

01:57:39.200 --> 01:57:39.210 align:start position:0%
been the case probably if you work
 

01:57:39.210 --> 01:57:41.330 align:start position:0%
been the case probably if you work
encrypter<01:57:39.930><c> or</c><01:57:40.500><c> depends</c><01:57:40.980><c> on</c><01:57:41.040><c> what</c><01:57:41.190><c> your</c>

01:57:41.330 --> 01:57:41.340 align:start position:0%
encrypter or depends on what your
 

01:57:41.340 --> 01:57:42.680 align:start position:0%
encrypter or depends on what your
product<01:57:41.640><c> is</c><01:57:41.790><c> if</c><01:57:41.940><c> it's</c><01:57:42.090><c> a</c><01:57:42.150><c> private</c><01:57:42.360><c> product</c>

01:57:42.680 --> 01:57:42.690 align:start position:0%
product is if it's a private product
 

01:57:42.690 --> 01:57:44.480 align:start position:0%
product is if it's a private product
after<01:57:42.990><c> launch</c><01:57:43.260><c> you</c><01:57:43.500><c> probably</c><01:57:43.980><c> don't</c><01:57:44.190><c> have</c><01:57:44.370><c> our</c>

01:57:44.480 --> 01:57:44.490 align:start position:0%
after launch you probably don't have our
 

01:57:44.490 --> 01:57:45.489 align:start position:0%
after launch you probably don't have our
analytics<01:57:45.090><c> of</c>

01:57:45.489 --> 01:57:45.499 align:start position:0%
analytics of
 

01:57:45.499 --> 01:57:48.879 align:start position:0%
analytics of
but<01:57:46.460><c> I</c><01:57:46.999><c> kind</c><01:57:47.780><c> of</c><01:57:47.840><c> a</c><01:57:47.960><c> say</c><01:57:48.139><c> they</c><01:57:48.440><c> need</c><01:57:48.650><c> to</c><01:57:48.769><c> be</c>

01:57:48.879 --> 01:57:48.889 align:start position:0%
but I kind of a say they need to be
 

01:57:48.889 --> 01:57:50.890 align:start position:0%
but I kind of a say they need to be
working<01:57:49.099><c> together</c><01:57:49.429><c> you</c><01:57:50.179><c> need</c><01:57:50.329><c> to</c><01:57:50.570><c> perform</c>

01:57:50.890 --> 01:57:50.900 align:start position:0%
working together you need to perform
 

01:57:50.900 --> 01:57:53.469 align:start position:0%
working together you need to perform
your<01:57:51.110><c> assumptions</c><01:57:51.769><c> your</c><01:57:52.519><c> hypothesis</c><01:57:53.179><c> from</c>

01:57:53.469 --> 01:57:53.479 align:start position:0%
your assumptions your hypothesis from
 

01:57:53.479 --> 01:57:57.330 align:start position:0%
your assumptions your hypothesis from
that<01:57:54.729><c> you</c><01:57:55.729><c> know</c><01:57:55.849><c> from</c><01:57:56.599><c> what</c><01:57:56.749><c> you're</c><01:57:56.900><c> seeing</c>

01:57:57.330 --> 01:57:57.340 align:start position:0%
that you know from what you're seeing
 

01:57:57.340 --> 01:58:00.040 align:start position:0%
that you know from what you're seeing
where<01:57:58.340><c> people</c><01:57:58.369><c> what</c><01:57:59.210><c> countries</c><01:57:59.690><c> people</c>

01:58:00.040 --> 01:58:00.050 align:start position:0%
where people what countries people
 

01:58:00.050 --> 01:58:01.779 align:start position:0%
where people what countries people
visiting<01:58:00.469><c> for</c><01:58:00.679><c> are</c><01:58:00.739><c> mapped</c><01:58:01.070><c> you</c><01:58:01.489><c> know</c><01:58:01.610><c> where</c>

01:58:01.779 --> 01:58:01.789 align:start position:0%
visiting for are mapped you know where
 

01:58:01.789 --> 01:58:04.180 align:start position:0%
visiting for are mapped you know where
they<01:58:01.969><c> click</c><01:58:02.239><c> and</c><01:58:02.570><c> how</c><01:58:02.719><c> often</c><01:58:02.869><c> they</c><01:58:03.650><c> dwell</c><01:58:03.920><c> time</c>

01:58:04.180 --> 01:58:04.190 align:start position:0%
they click and how often they dwell time
 

01:58:04.190 --> 01:58:06.879 align:start position:0%
they click and how often they dwell time
of<01:58:04.429><c> things</c><01:58:04.880><c> like</c><01:58:05.059><c> that</c><01:58:05.139><c> or</c><01:58:06.139><c> things</c><01:58:06.469><c> like</c><01:58:06.679><c> hot</c>

01:58:06.879 --> 01:58:06.889 align:start position:0%
of things like that or things like hot
 

01:58:06.889 --> 01:58:08.799 align:start position:0%
of things like that or things like hot
you<01:58:07.039><c> are</c><01:58:07.159><c> as</c><01:58:07.280><c> well</c><01:58:07.489><c> and</c><01:58:07.729><c> they</c><01:58:08.090><c> can</c><01:58:08.269><c> help</c><01:58:08.420><c> form</c>

01:58:08.799 --> 01:58:08.809 align:start position:0%
you are as well and they can help form
 

01:58:08.809 --> 01:58:11.200 align:start position:0%
you are as well and they can help form
your<01:58:09.050><c> hypothesis</c><01:58:10.039><c> but</c><01:58:10.309><c> it</c><01:58:10.400><c> won't</c><01:58:10.670><c> tell</c><01:58:10.940><c> you</c>

01:58:11.200 --> 01:58:11.210 align:start position:0%
your hypothesis but it won't tell you
 

01:58:11.210 --> 01:58:13.569 align:start position:0%
your hypothesis but it won't tell you
what<01:58:11.690><c> the</c><01:58:11.840><c> intrinsic</c><01:58:12.199><c> leaned</c><01:58:12.679><c> is</c><01:58:13.010><c> of</c><01:58:13.219><c> the</c><01:58:13.340><c> user</c>

01:58:13.569 --> 01:58:13.579 align:start position:0%
what the intrinsic leaned is of the user
 

01:58:13.579 --> 01:58:15.700 align:start position:0%
what the intrinsic leaned is of the user
which<01:58:14.269><c> is</c><01:58:14.479><c> the</c><01:58:14.599><c> thing</c><01:58:14.809><c> you</c><01:58:14.960><c> can</c><01:58:15.019><c> improve</c><01:58:15.469><c> on</c>

01:58:15.700 --> 01:58:15.710 align:start position:0%
which is the thing you can improve on
 

01:58:15.710 --> 01:58:20.339 align:start position:0%
which is the thing you can improve on
Center<01:58:16.309><c> you</c><01:58:16.579><c> can</c><01:58:16.610><c> build</c><01:58:16.999><c> onto</c><01:58:17.539><c> a</c><01:58:17.570><c> prenup</c><01:58:17.989><c> right</c>

01:58:20.339 --> 01:58:20.349 align:start position:0%
 
 

01:58:20.349 --> 01:58:22.239 align:start position:0%
 
okay

01:58:22.239 --> 01:58:22.249 align:start position:0%
okay
 

01:58:22.249 --> 01:58:25.450 align:start position:0%
okay
yeah<01:58:22.909><c> just</c><01:58:23.179><c> drop</c><01:58:23.300><c> myself</c><01:58:23.479><c> just</c><01:58:24.380><c> drops</c><01:58:25.130><c> me</c><01:58:25.400><c> you</c>

01:58:25.450 --> 01:58:25.460 align:start position:0%
yeah just drop myself just drops me you
 

01:58:25.460 --> 01:58:26.620 align:start position:0%
yeah just drop myself just drops me you
know<01:58:25.579><c> you're</c><01:58:25.789><c> interested</c><01:58:25.969><c> in</c><01:58:26.360><c> buying</c>

01:58:26.620 --> 01:58:26.630 align:start position:0%
know you're interested in buying
 

01:58:26.630 --> 01:58:28.529 align:start position:0%
know you're interested in buying
research<01:58:27.110><c> come</c><01:58:27.769><c> and</c><01:58:27.920><c> talk</c><01:58:28.039><c> to</c><01:58:28.070><c> me</c><01:58:28.309><c> afterwards</c>

01:58:28.529 --> 01:58:28.539 align:start position:0%
research come and talk to me afterwards
 

01:58:28.539 --> 01:58:31.180 align:start position:0%
research come and talk to me afterwards
if<01:58:29.539><c> you</c><01:58:29.659><c> like</c><01:58:29.840><c> I</c><01:58:30.170><c> may</c><01:58:30.499><c> be</c><01:58:30.530><c> around</c><01:58:30.829><c> for</c><01:58:31.070><c> an</c><01:58:31.130><c> hour</c>

01:58:31.180 --> 01:58:31.190 align:start position:0%
if you like I may be around for an hour
 

01:58:31.190 --> 01:58:39.410 align:start position:0%
if you like I may be around for an hour
so<01:58:31.429><c> I</c><01:58:31.460><c> gotta</c><01:58:31.699><c> fly</c><01:58:31.940><c> to</c><01:58:31.969><c> avoid</c><01:58:32.559><c> my</c><01:58:33.559><c> foods</c>

01:58:39.410 --> 01:58:39.420 align:start position:0%
 
 

01:58:39.420 --> 01:58:45.669 align:start position:0%
 
[Applause]